2016 08 15 CSCCOMMUNITY SERVICES AGENDA AUGUST 15, 2016
COMMUNITY SERVICES COMMISSION
AGENDA
CITY HALL STUDY SESSION ROOM
78-495 Calle Tampico, La Quinta
REGULAR MEETING ON MONDAY, AUGUST 15, 2016 AT 5:30 P.M.
OATH OF OFFICE
INTERIM CHAIR
CALL TO ORDER
ROLL CALL
PLEDGE OF ALLEGIANCE
PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA
At this time, members of the public may address the Commission on any matter not
listed on the agenda. Please complete a "request to speak" form and limit your
comments to three minutes. The Commission values your comments; however in
accordance with State law, no action shall be taken on any item not appearing on the
agenda unless it is an emergency item authorized by GC 54954.2(b).
STAFF PRESENTATIONS
OVERVIEW COMMUNITY SERVICES COMMISSION ROLES
OVERVIEW COMMUNITY RESOURCES
OVERVIEW FACILITIES
INFORMATIONAL ITEMS
1.COMMUNITY PROGRAMS AND WELLNESS REPORT – JUNE 2016
2.REPORT FROM COMMISSIONERS REGARDING MEETINGS ATTENDED
3.CALENDAR OF MONTHLY EVENTS
4.BREW IN LQ
5.ARTS UPDATE
ACTION ITEMS
1.APPROVE MINUTES OF JUNE 13, 2016
2.ELECT A CHAIRPERSON
3.ELECT A VICE-CHAIRPERSON
Commission agendas and staff reports are available on
the City’s web page: www.la-quinta.org
1
3
161
163
165
169
170
173
174
176
178
179
COMMUNITY SERVICES AGENDA AUGUST 15, 2016
COMMISSIONER ITEMS
ADJOURNMENT
The next regular meeting of the Community Services Commission will be held on
September 12, 2016, commencing at 5:30 p.m. at the La Quinta Study Session Room,
78495 Calle Tampico, La Quinta, California 92253.
DECLARATION OF POSTING
I, Lisa Chaudhry, Administrative Technician, of the City of La Quinta, do hereby declare
that the foregoing Agenda for the La Quinta Community Services Commission meeting
was posted on the City’s website, near the entrance to the Council Chambers at 78-
495 Calle Tampico, and the bulletin boards at the Stater Brothers Supermarket at 78-
630 Highway 111, and the La Quinta Cove Post Office at 51-321 Avenida Bermudas, on
June 9, 2016.
DATED: August 11, 2016
LISA CHAUDHRY, Administrative Technician
City of La Quinta, California
Public Notices
The La Quinta Study Session Room is handicapped accessible. If special equipment is
needed for the hearing impaired, please call the Community Services office at 760-
777-7106, twenty-four (24) hours in advance of the meeting and accommodations will
be made.
If special electronic equipment is needed to make presentations to the Community
Services Commission, arrangements should b e m a d e i n a d v a n c e b y c o n t a c t i n g t h e
Community Services office at 760-777-7106. A one (1) week notice is required.
If background material is to be presented to the Commissioners during a Commission
meeting, please be advised that eight (7) copies of all documents, exhibits, etc., must
be supplied to the Executive Assistant for distribution. It is requested that this take
place prior to the beginning of the meeting.
Any writings or documents provided to a majority of the Commissioners regarding any
item(s) on this agenda will be made available for public inspection at the Community
Services Department at City Hall located at 78-495 Calle Tampico, La Quinta, California,
92253, during normal business hours.
2
3
4
TABLE OF CONTENTS
TITLE PAGE
HISTORY AND DEMOGRAPHICS OF LA QUINTA 1
GOVERNMENTAL ORGANIZATION 3
BOARDS, COMMISSIONS AND COMMITTEES 4
2.06.010 Definitions 4
2.06.020 Appointments, Number of Members 4
2.06.030 Term and Term Rotation 5
2.06.040 Qualifications 5
2.06.050 Meetings, Organization, Quorum, Rules of Procedure 6
2.06.060 Compensation 7
2.06.070 Purpose, Powers and Duties 7
2.06.080 Compliance with the Political Reform Act 7
2.06.090 Removal from Office, Limitation on Absences 7
2.06.100 Staff Support and Recordkeeping 8
COMMUNITY SERVICES COMMISSION 9
2.95.010 General Rules 9
2.95.020 Number of Members 9
2.95.030 Qualifications of Members 9
2.95.040 Purpose and Objectives 9
2.95.050 Powers and Duties 10
2.95.060 Committees 12
GENERAL DUTIES/RULES OF PROCEDURE/GUIDELINES 13
State Law Requirements 13
Ralph M. Brown Act
Political Reform Act (Conflict of Interest)
AB 1234 Ethics Training
Conduct of Meetings 16
Rules of Procedure
Minutes/Records
Election of Chair and Vice Chair
Bylaws and Rules, Regulations and Procedures
General Items 17
Expense Account/Reimbursement
Compensation
Communicating With the Press
Private Meetings
General Guidelines for Members 19
General Guidelines
Relationship with City Council or Appointing Authority
Relationship with Fellow Board, Commission Members
Relationship with Assigned Staff
Summary 23
5
6
~ 1 ~
HISTORY AND DEMOGRAPHICS OF LA QUINTA
The area known as La Quinta is almost completely surrounded by the colorful
Santa Rosa Mountains and is located on a high alluvial fan. When the floor of
the valley first began sinking, it was covered by the Pacific Ocean, and over a
period of hundreds of years, as the Colorado River flowed into the Gulf of
California, it deposited silt, forming a large delta fan. The silt deposits grew
higher and wider until the sinking basin was gradually cut off from the ocean.
The basin floor continued to sink as the mountains on both sides grew higher.
Five hundred years ago, the Colorado River changed its course and flooded the
east Coachella Valley, creating a freshwater lake, now known as Lake Cahuilla.
This lake’s water line, as well as deposits from freshwater fish and mollusks,
can be clearly seen today along the baseline of the Santa Rosa Mountains.
The first ancestors of the La Quinta area were the Desert Cahuilla Indians. The
Cahuilla’s were hunters and gatherers. They were one of the few Native
American tribes who dug wells. Cahuilla Indians still exist today, but it is hard
to say whether they are pure Cahuilla or a mixture of all the neighboring tribes
who bonded together in the 1920s.
Not much changed in the valley until 1853 when the U.S. government began
surveying for a railroad route between Los Angeles and New Orleans. By 1876,
the first scheduled trains began operating between Indio and Los Angeles.
Indio became a major railroad center allowing early farmers to get their
vegetables, melon, citrus and date crops to metropolitan markets. The Indio
area was chosen because it had a plentiful water supply. The La Quinta climate
was ideal for growing exotic dates, sweet corn, Bermuda onions and Thompson
seedless grapes. Travel to the desert became much easier and many Los
Angeles residents began making trips to the desert.
The City has welcomed sun-worshippers to its enticing home-away-from-home
for more than 60 years. La Quinta was incorporated in 1982 through the efforts
of Fred Wolff, the first mayor, and his wife, Kay, along with the help of other
task force members, Larry Allen, Bob Baier, John Klimkiewicz, Margaret Miele,
Jim Montgomery and Fred Rice. In May 1982, La Quinta was named for the
resort that was opened in 1926 by Walter Morgan.
7
~ 2 ~
Today the City of La Quinta is booming with a growing population, a large
winter/spring seasonal population, affectionately known as “snow birds”; retail
stores along Highway 111, Washington Street and charming boutique shops
and restaurants in its Old Town Village area; tourism; a variety of recreational
opportunities; cultural activities; and its amazing mountain views.
DEMOGRAPHICS
•La Quinta literally translates to “the fifth” in Spanish. That relevance may
have been tied to its location as the fifth day rest stop for travelers through
the Coachella Valley. La Quinta has also been known to refer to a type of
small hacienda or country home. There are accounts that the name La
Quinta was suggested by a local rancher to Walter Morgan, founder of the
La Quinta Hotel in 1926.
•La Quinta has 35.2 square miles of land/water, and is 40’ above sea level at
the Village area.
•Median age in La Quinta is 45.6.
•Population is 39,032 permanent; with an additional 17,500 seasonal (as of
January 1, 2013).
•Total number of housing units as of 2014 is 23,871.
•Median home prices in 2011: new $489,750, resale $302,250.
•Median income in 2010: $72,181.
•Average temperature is 75 degrees; average rainfall is less than 5” annually.
•La Quinta has 23 existing golf courses, with 4 more approved.
•La Quinta has 11 parks and several miles of bike and hiking trails.
8
~ 3 ~
GOVERNMENTAL ORGANIZATION
The City of La Quinta voters approved Measure “W” on November 5, 1996,
which changed the legal stature of the City from a General Law city to a Charter
City. The City gained charter status on January 1, 1997. The City utilizes the
council-manager form of government.
The City Council is comprised of five City residents elected at-large and serves
as the legislative and policy-making body of the City. The Mayor is directly
elected by the people and serves as one of the members of the Council. The
City conducts a consolidated General Municipal Election on the first Tuesday of
November every even numbered year. The City Council appoints the City
Manager and City Attorney. The Council serves as the Board of Directors for the
Successor Agency, the Financing Authority and the Housing Authority. They
also serve as the legislative authority for the La Quinta Lighting and
Landscaping District.
APPOINTED POSITIONS
City Manager
The City Manager is appointed by and serves at the will of the City Council. The
City Manager is responsible for the overall administration of the City and carries
out the policies and programs established by the City Council. The City Manager
appoints the Department Directors and City Clerk. The City Manager is
responsible for forecasting the program and service needs of the City and its
related financial, personnel and capital improvement requirements. The City
Manager is also an important liaison to the community residents and other
levels of County, State and Federal government.
City Attorney
The City Attorney is also appointed by the City Council and is responsible for
providing necessary legal services and guidance to ensure that the City
operates on a sound legal basis. The City Attorney is responsible for the
prosecution of violations of the City’s Municipal Code and represents the City in
all actions of law.
9
~ 4 ~
THIS PAGE HAS
BEEN
INTENTIONALLY
LEFT BLANK
10
~ 5 ~
BOARDS, COMMISSIONS AND COMMITTEES
{reprinted from the La Quinta Municipal Code}
2.06.010 Definitions
A. “Board” means a group of council-appointed persons who provide advice on
city issues.
B. “Commission” means a group of council-appointed persons having limited
legislative powers to make decisions or recommendations to the council on
city issues.
C. “Committee” means a temporary group of persons chosen by the council to
give special consideration, investigation, and prepare a report on a
pending city issue.
2.06.020 Appointments, Number of Members
A. The city council shall appoint members to all boards and commissions with
the exception of the housing commission, whose members shall be
appointed by the La Quinta housing authority.
B. From time to time, the city council may establish a committee(s), or
committee(s) may be established by boards and commissions authorized to
do so. The establishing body shall determine the number of committee
members needed to best perform the duties of that committee and the
establishing body shall make appointments pursuant to this Section
2.06.020.
C. The city council shall make appointments to vacancies at open session of a
regular or special city council meeting. The housing authority shall make
appointments to housing commission vacancies at open session of a regular
or special housing authority meeting.
D. The order of appointments shall be taken up by the city council based on a
random drawing publically conducted by the city clerk.
E. Applicants may apply for appointment to more than one board or
commission but order of preference shall not be noted and shall not be
considered by the city council.
F. The number of members on each board and commission shall be set by the
city council, or in the case of committees, by the establishing body. Refer to
the related Municipal Code chapter for details regarding a specific board or
commission.
11
~ 6 ~
2.06.030 Term and Term Rotation
A. Unless otherwise provided by law, ordinance or resolution, or unless by the
very nature of a situation, the provisions of this section may not be made
applicable, all members of boards and commissions shall be appointed for
three-year terms commencing on July 1st of the year of appointment.
B. All members of a committee shall be appointed to terms and have term
rotations set by the city council, or the establishing body.
C. Interim vacancies shall be filled by appointment for the unexpired term of
the member replaced.
D. These rules shall not apply to a newly established board or commission to
which initial appointments are made on a staggered-term basis.
E. After serving two consecutive three-year terms, or a total of six consecutive
years, on a specific board or commission, that member shall rotate out of
that board or commission and shall not be considered for reappointment to
that specific board or commission until one year has elapsed.
F. Any board or commission member who has been or will be rotated out of
one board or commission, may apply for appointment to any other board or
commission immediately, or anytime thereafter.
G. An exception to the restriction on sequential reappointment to a board or
commission after having served for six consecutive years shall be granted
for positions requiring specific expertise, characteristics, or professional
certifications as set by the city council in past or future actions.
H. Any term for a board, commission or committee may be extended by action
of the city council. Any term for the housing commission may be extended
by action of the housing authority.
2.06.040 Qualifications
A. Unless otherwise provided by law, ordinance, or resolution of the city
council, all members of boards and commissions of the city shall serve on
only one board or commission at any given time in order to avoid
simultaneous memberships.
B. All members of boards and commissions appointed by the city council or the
housing authority shall initially, and during their term(s), be bona fide
residents and registered voters of the city.
12
~ 7 ~
C. Exceptions to the resident requirement shall be granted for certain historic
preservation commission positions (see Chapter 2.35) and certain
architectural and landscaping review board positions (see Chapter 2.30).
D. Some boards, commissions and committees require specific qualifications of
its members in order to perform the duties prescribed. If a member ceases
to meet the required qualifications, s/he shall be disqualified from being a
member of that board, commission or committee and a qualified applicant
shall be appointed to fill the remainder of the unexpired portion of his/her
term. (Refer to the Municipal Code section for each board, commission or
committee for details on qualifications required.)
E. No member of a city board or commission shall be an employee of the city.
F. If a member of any board, commission or committee is convicted of a felony
or a crime involving moral turpitude, his/her office shall become vacant, and
shall be so declared by the city council or housing authority.
2.06.050 Meetings, Organization, Quorum, Rules of Procedure
A. Unless otherwise provided by law, ordinance or resolution of the city council,
each board, commission and committee shall meet once each month or as
needed on the date(s) selected by the board, commission or committee.
B. Special meetings may be called by the chairperson or a majority of the
board, commission or committee in accordance with state law.
C. Unless otherwise provided by law, ordinance or resolution of the city council,
a quorum for each board, commission or committee shall be the majority of
existing, appointed members.
D. Each board, commission and committee shall follow such rules and
regulations established by the city council for the conduct of its business.
E. Unless otherwise provided by law, ordinance or resolution of the city council,
each board, commission and committee shall choose one of its number as
chairperson and one as vice chairperson at its first meeting held after June
30th of each year.
F. Each chairperson and vice chairperson shall have authority and perform
such duties as are commonly associated with their respective titles, or as
may be specially prescribed by law or by the bylaws or other rules of the
board, commission or committee.
G. Vacancies in either the chairperson or vice chairperson position occurring
prior to July 1st may be filled as in the first instance, and a new chairperson
13
~ 8 ~
or vice chairperson may be chosen at any time by majority vote of all
members of the board, commission or committee.
2.06.060 Compensation
Compensation for boards or commissions or committees shall be as set by
ordinance or resolution of the city council.
2.06.070 Purpose, Powers and Duties
A. The purpose, powers and duties of all boards and commissions are
determined by the city council and set forth in the Municipal Code section
specific to each board and commission. From time to time, the city council
may, by ordinance or resolution, amend any chapter or section of this code.
B. The purpose, powers, and duties of all standing and temporary committees
shall be set by the city council or the city-authorized creating entity.
2.06.080 Compliance with the Political Reform Act
On an annual basis, in conjunction with the Political Reform Act disclosure
statutes and the City of La Quinta’s Conflict of Interest Code, or at any time if a
change in circumstances warrants, each board, commission and committee
member will provide the city council with a disclosure statement, which
identifies any matters that have a bearing on the appropriateness of that
member’s service. Such matters may include, but are not limited to, changes in
employment, changes in residence or changes in clients.
2.06.090 Removal from Office, Limitation on Absences
A. Any member of a board, commission or committee may be removed from
office at any time, with or without cause, by a majority vote of the city
council or in the case of the housing commission, by a majority vote of the
housing authority.
B. If any member of a board, commission or committee absents him/herself
from two (2) consecutive regular meetings, or absents him/herself from a
total of three (3) regular meetings within any fiscal year, his/her office shall
become vacant and shall be filled as any other vacancy.
C. A board, commission or committee member may request advance
permission from the city council to be absent at one or more regular
meetings due to extenuating circumstances, and/or may request the city
council to excuse an absence after-the-fact where such extenuating
circumstances prevented the member from seeking advance permission to
be absent. If such permission or excuse is granted by the city council, the
absence shall not be counted toward the above-stated limitations on
absences.
14
~ 9 ~
2.06.100 Staff Support and Recordkeeping
A. All departments of the city, through the office of the city manager, shall
furnish appropriate existing public information, data and records, and
provide technical assistance and advice as required, within reason, as an aid
to the boards, commissions and committees in the performance of
designated duties.
B. The city manager shall, within reason or budgetary constraints, provide or
cause to be provided adequate staff and clerical help to all boards,
commissions and committees.
C. The staff and clerical help assigned by the city manager shall maintain
accurate and permanent records of the acts of each board, commission and
committee.
D. All boards, commissions and committees shall supply to the city council
and/or housing authority, on request, such information relating to its
activities as are public records.
15
~ 10 ~
THIS PAGE HAS
BEEN
INTENTIONALLY
LEFT BLANK
16
~ 11 ~
COMMUNITY SERVICES COMMISSION
2.95.010 General Rules
Except as set out below, see Chapter 2.06 for general provisions.
2.95.020 Number of Members
The community services commission (“CSC”) shall consist of five members
appointed by, and serving at the will of the city council.
2.95.030 Qualifications of Members
In addition to the qualification requirements set forth in section 2.06.040,
applicants for the CSC shall exhibit expertise, experience, knowledge, or similar
assets that may be useful in serving on this commission.
Every effort will be made to ensure that a wide cross-section of community
residents, interests and viewpoints, including providers, recipients and
professionally-related occupations are represented. Community service
organizations, public and private, such as law enforcement, recreation, public
health, gang prevention, childcare, and senior services, for example, may be
represented.
2.95.040 Purpose and Objectives
The general purposes of the commission are to encourage the development of
a planned and orderly approach to the delivery of leisure and community
services in the city, to advise the city council with respect to the city’s
development of cultural arts, including cultural events and activities, and to
promote the literary, performing and visual arts.
The commission shall also maintain and implement the La Quinta Art in Public
Places Program subject to approval of the city council.
Objectives of the commission are as follows:
A. To serve in an advisory capacity to the city council to identify community
needs for recreation and social services;
B. To serve in an advisory capacity to the city council on all matters pertaining
to community services and public recreation, including the management,
conduct, care and development of the parks and playgrounds in the city;
17
~ 12 ~
C. To advise the city council on matters affecting the cultural arts of the city,
to advise and assist other city boards, committees and commissions in the
field of the arts, and to cooperate and work with cultural art organizations;
D. To encourage and facilitate programs in the arts thereby promoting
cultural enrichment of the community;
E. Cultural arts as used in this section may involve cultural and arts-related
disciplines and activities, including, but not limited to, the following:
1. Performing arts, such as drama, music and dance,
2. Visual arts, such as painting, sculpture, photography, graphics, video art,
applied art and public art,
3. Literary arts, such as literature, poetry, and journalism,
4. Communications arts involving film, television, radio, and technology,
and
5. Recommending funding opportunities for cultural programs and
activities.
2.95.050 Powers and Duties
The powers and duties of the community services commission shall be advisory
to the city council in the following areas:
1. Analyze community services’ program effectiveness and needs, and
recommend comprehensive solutions;
2. Make recommendations to the city council for research and solicitation
of grants and donations;
3. Prepare and maintain community services master plans;
4. Receive and act on all assignments made by the city council, and submit
reports and recommendations to the city council on these assignments;
5. Serve as a public forum and conduct public hearings for recreation and
human service concerns;
6. Make recommendations to the city council on fees and operations and
policies regarding parks and recreation facilities;
7. Make recommendations to the city council on parks and recreation
facilities and program budget issues;
8. Propose recreation and social programs;
9. Make recommendations to the city council on how to disseminate,
publicize and promote recreation programs to the citizens of La Quinta;
10. Review parks’ maintenance standards and quality;
11. Review individual park master plans for recommendation to city council;
12. Aid in coordinating the recreation services of other governmental
agencies and volunteer organizations;
13. Make recommendations to the city council on community issues;
14. Make recommendations to the city council relating to the need for
evaluation and planning of the community service delivery system;
18
~ 13 ~
15. Recommend to the city council and upon authorization conduct such
programs as, in the opinion of the commission, will increase goodwill and
participation among residents of the community;
16. Encourage and promote understanding and cooperation between the
public safety agencies and the residents;
17. Foster mutual understanding and respect among racial, religious,
cultural and nationality groups; and
18. Evaluate and make recommendations concerning existing services with
regard to service overlap or gaps;
19. Analyze city cultural arts programs’ effectiveness and needs, and
recommend to the city council comprehensive solutions;
20. Make recommendations for research and solicitation of grants and
donations;
21. Make recommendations to the city council concerning the resources and
needs of the community on the subject of the arts, opportunities for
participation of artists and performers in city-sponsored activities, and
ways to encourage community involvement;
22. Make recommendations to the city council regarding the funding of
community art events and activities, and regarding the disbursement of
revenues consistent with the needs of the community;
23. Work cooperatively with city boards, commissions and committees, and
other public and private organizations in promoting art and cultural
activities within the city;
24. Encourage public and private partnerships;
25. Encourage art and cultural activities among residents of the city;
26. Implement such art and cultural activities as may be delegated to it
from time to time by the city council, including the selection of artists for
art programs and projects, and the award of contracts for art projects
and programs;
27. Develop public art awareness through the presentations of speakers,
forums, and special events;
28. Maintain and implement the Art in Public Places Strategic Plan subject to
approval by the city council. To the extent possible, the plan shall identify
art sites, artwork and estimates of cost for the artwork and art sites;
29. The commission will submit to the city council a recommendation for
ratification of public art to be financed by the art in public places
program;
30. The commission will work with city staff to develop a list of possible
public art sites;
31. The commission will seek ways of procuring public art through fees,
endowments, donations, loan programs, trusts and similar means of
support; and
32. The commission will make recommendations to the city council for the
commissioning of artworks, the purchase or lease of art sites,
19
~ 14 ~
agreements for the purchase and display of artwork, or the repair,
maintenance or servicing of artwork.
2.95.060 Committees
The CSC may, from time to time, establish committees composed of CSC
members, citizens and/or interested people, charged with the responsibility of
implementing certain designated projects subject to CSC and city council
approval. At least one member of the CSC shall also be a member of each
committee.
20
~ 15 ~
GENERAL DUTIES / RULES OF PROCEDURE / GUIDELINES
Specific duties relative to each board or commission are detailed in the
Municipal Code. Duties, procedures and guidelines common to all standing
boards, commissions and committees are explained below.
STATE LAW REQUIREMENTS
RALPH M. BROWN ACT
The Brown Act requires meetings of local legislative bodies to be noticed and
open to the public. The scope of this handbook cannot cover all aspects of the
Brown Act. A full copy of the Act is available in the City Clerk’s Office for viewing
or online at www.leginfo.ca.gov starting with Section 54950 of the Government
Code. Any specific questions should be addressed to the City Attorney or City
Clerk. The following summary should serve only as a general guideline.
>Meeting Defined
A meeting is defined as any gathering of a quorum of the board/commission to
discuss or transact business under the body’s jurisdiction. Serial meetings are
prohibited. Serial meetings are ones which typically consist of a series of
communications, each of which involves less than a quorum of the legislative
body, but which taken as a whole involves a majority of the body’s members.
For example, in a five-member committee, if Member A talks to Member B who
then talks to Member C, then a serial meeting has occurred. Individual contacts
between members that do not constitute serial meetings are exempt from the
definition of meeting. Also, attendance at conferences, social and ceremonial
events where no business of the body is discussed are not deemed to be a
meeting.
>Public Rights
The public may comment on agenda items before or during consideration by
the legislative body. Time must be set aside for the public to comment on any
other matters under the body’s jurisdiction. The public may not be required to
register or identify themselves (however, the City of La Quinta always offers the
public the opportunity to identify themselves).
>Required Notices and Agenda
Agendas for regular meetings containing a brief general description of each
matter to be considered or discussed must be posted at least 72 hours prior to
the meeting.
Special meetings require that a 24-hour notice must be provided to members of
the board/commission and media outlets including brief general descriptions of
matters to be considered or discussed.
21
~ 16 ~
Special procedures permit a body to proceed without an agenda in the case of
emergency circumstances. Matters not on the posted agenda may only be
added by a 2/3 vote of the members present at the meeting, or if less than 2/3
of the members are present, a unanimous vote of those members present, that
there is a need to take immediate action and it came to the attention of the
board/commission after posting of the agenda.
There are also closed session meetings that are not open to the public. Closed
sessions are typically held only at the City Council level. Matters discussed in
closed session are restricted to personnel, litigation, and property acquisition
topics.
POLITICAL REFORM ACT
The Political Reform Act (Conflict of Interest Law) requires public officials at all
levels of government to publicly disclose their private economic interests and to
disqualify themselves from participating in decision-making in which they have
a financial interest. The scope of this handbook cannot cover all aspects of the
Political Reform Act. A full copy of the Political Reform Act is available in the
City Clerk’s Office for viewing or online at www.leginfo.ca.gov starting with
Section 81000 of the Government Code. The following summary should serve
as a general guideline.
>General Rules Concerning Conflict of Interest
A public official or employee has a conflict of interest when any of the following
occur:
1.The official makes, participates in, or uses his or her official position to
influence a governmental decision;
2.It is foreseeable that the decision will affect the official’s economic
interest;
3.The effect of the decision on the official’s economic interest will be
material;
4.The effect of the decision on the official’s economic interest will be
distinguishable from its effect on the public generally.
If a public official has a conflict of interest, the Political Reform Act may require
the official to disqualify himself/herself from making or participating in a
governmental decision, or using his/her official position to influence or attempt
to influence a governmental decision. It is the personal responsibility of each
member to abide by the Act, and violations of this law may be criminally
prosecuted.
>Filings Required
Local government officials must file Statements of Economic Interests (Form
700) if they are “designated” in a conflict of interest code adopted by the City
22
~ 17 ~
Council. By City Council Resolution, members of the following boards/
commissions are required to file Form 700 annually with the City Clerk:
•Community Services Commission
•Historic Preservation Commission
•Housing Commission
•Investment Advisory Board
•Planning Commission
>Statement of Economic Interest as Public Record
Statements of Economic Interest are public records. Members of the public are
permitted to inspect and copy any statement during normal business hours.
>AB 1234 Ethics Training for Local Officials
On October 7, 2005, the Governor signed Assembly Bill No. 1234. This law
requires (among other things) that all local agencies that provide
compensation, salary, or stipend to, or reimburses the expenses of, members of
a legislative body or board/commission, must require evidence of ethics training
each member by January 1, 2007, and every two years thereafter.
There are numerous training options, including training conducted by
commercial organizations, nonprofits, or the agency's legal counsel. In
addition, interested parties have collaborated to create a free on-line training
program that will allow local officials to satisfy the requirements of AB 1234.
The training may be accessed at the links below, and at the end of the training
a certification of completion must be printed and provided to the City Clerk.
LINKS: http://localethics.fppc.ca.gov or http://www.localethics.fppc.ca.gov
Note: This is a self-serve training program. It is your obligation to print a
certificate and provide it to the City of La Quinta, City Clerk Department. For
more background, archival information and other links relating to AB 1234,
please see the Fair Political Practices Commission’s Local Ethics Training
Requirement: Additional Information page at www.fppc.ca.gov.
23
~ 18 ~
CONDUCT OF MEETINGS
>Rules of Procedure
The City Council adopts Rules of Procedure for its meetings and related
functions. These Rules of Procedure apply to all boards, commissions and
committee meetings as stated in Municipal Code Section 2.06.050 D and are
included in this Handbook as Attachment 1 [Resolution 2014-013].
The Rules of Procedure provide instruction on conducting meetings and public
hearings; handling public comments; duties of the presiding officer; making
motions; voting procedure, and; enforcing decorum, etc.
>Minutes / Records
Action minutes shall be taken at every regular and special meeting and shall be
reviewed and approved at the next available meeting. Staff will take and
prepare all minutes, and maintain all records. Any board, commission, or
committee member shall have the right to express dissent from or protest any
action of its respective board and have the reason entered in the minutes. If
such dissent or protest is desired to be entered in the minutes, this should be
made clear by language such as “I would like the minutes to show that I am
opposed to this action for the following reasons…” All approved minutes are
forwarded to the City Council and help serve as a communication tool between
the boards, commissions, committees and the City Council.
Staff may use sound recording devices for the purpose of assisting in the
preparation of meeting minutes. The City’s Retention Schedule shall govern the
retention period for all board/commission audio recording.
>Election of Chair and Vice-Chair
The election of the chair and vice-chair shall be at the first meeting held after
June 30th of each year. In the case of a new board, commission or committee,
the election shall take place at the first meeting. The chair shall preside at all
meetings and shall perform all duties necessary, customary or incidental to the
office. The vice-chair shall act in the absence of the chair.
>Bylaws and Rules, Regulations and Procedures
This handbook shall serve as the Bylaws and Rules, Regulations and Procedures
for all boards, commissions, and committees unless otherwise provided by law.
24
~ 19 ~
GENERAL ITEMS
>Expense Account/Reimbursement
There are no established expense accounts for members. Certain appropriate
costs will be reimbursed by the City if approved in advance. An example of this
might be a hotel bill at a convention (subject to the City’s travel policy). It is
best to check with your assigned staff if you have any questions about
expenses or reimbursements.
>Compensation
Compensation for boards, commissions or committees shall be as set by
resolution of the City Council or as established by the La Quinta Municipal Code.
>Communicating With the Press
Many boards, commissions, and committees prefer that the Chair serve as the
official spokesperson. Questions from the press are often referred to the Chair
or staff. However, reporters are known for their persistence and their desire to
develop the best story. If you are contacted by the press, please remember the
important role the press plays in informing the public. When making
statements to the press, a member should:
1.Indicate whether any particular action by the board, commission, or
committee is final or if that action will go to the City Council as a
recommendation.
2.Try to keep your comments factual and try to avoid giving opinions. If you
find it necessary to give your opinion, please identify it as such.
3.Never volunteer or release information affecting the City Council before the
Council receives the information from City staff.
4.If you cannot answer a question, don’t guess or give inaccurate information.
It is best in that case to refer the reporter to staff or another member. You
do not have any obligation to talk to reporters. Also, remember, there is no
such thing as “off-the-record” - somehow, the information will find its way
into the record.
5.Be honest, positive, and mindful of the goals of your respective board,
commission, or committee, which are for the benefit of the community and
are meant to produce something positive.
25
~ 20 ~
>Private Meetings
It is possible that members may be approached by persons with requests or
pending developments or other applications with the City who desire to meet
privately. Whether a member chooses to meet privately is a personal choice
and sometimes a difficult decision. To help a member reach his/her decision,
the following may be considered:
1. The public’s business should be discussed in public whenever possible.
2.City staff can advise you regarding the legality and/or propriety of private
meetings.
3. Boards, commissions, and committees make better decisions when all
members have access to the same information.
4.The full board, commission, or committee should be notified when a private
meeting has been held.
5.If it becomes necessary to conduct a private meeting, the meeting should
be held at City Hall with staff present.
6. If it appears that a serial meeting is being arranged, do not participate.
26
~ 21 ~
GENERAL GUIDELINES FOR MEMBERS
Appointment to a City board, commission, or committee is an honor and carries
with it an important responsibility. It provides for true public service and input
into the City’s programs services and visions for the future. The specific duties
of each board, commission, or committee vary depending on the purpose for
which it was founded. However, there are several responsibilities or duties
common to all members.
>General Guidelines
1.Understand the role and responsibility of your respective commission,
board, or committee.
2.Represent the overall public good, not the exclusive point of view any sole
group or interest.
3.Keep all lines of communication open. Each member serves as a
communication link between the community, the City Council, and staff.
Good relations with the public are vital for all boards, commissions, and
committees. Citizen input should be welcomed at your meetings and
members should be considerate of all interests, attitudes, and differences of
opinion expressed by the public.
4.Do your homework and be prepared. Members should become familiar with
items under consideration prior to the meetings in order to be fully prepared
to discuss, evaluate, and act on matters scheduled for consideration. Feel
free to seek additional information, advice, or assistance from staff in
advance of a meeting.
5.Establish a good working relationship with fellow members of your board,
commission or committee, the City Council and your staff liaison.
6.Understand the scope and authority of your respective board, commission,
or committee and strive to work within that scope.
7.Be a participant, an active representative and be enthusiastic. Members
who find that they can no longer devote the necessary time to their duties
should resign and let someone else provide input into the process rather
than being an inactive participant.
8.Members should never represent themselves at public meetings or
gatherings as a spokesperson for a board, commission or committee unless
they have been granted specific authority to do so. They may represent
themselves as a private citizen or as a member of a particular board,
27
~ 22 ~
commission or committee but they should not represent their personal
opinion as one of the entire board, commission or committee.
>Relationship with City Council or Appointing Authority
A board, commission, or committee member’s relationship with the City Council
or appointing authority will vary from member to member. It may be the
commission chair or staff person who will report to the appointing authority at
one of its regular meetings. Members of the City Council may, from time to
time, visit the commission meetings and may, from time to time, invite the
commission to attend their meeting for direct input.
Individual contacts with the City Council to discuss problems are neither
encouraged nor discouraged. This will have to be handled on an individual
basis. Should a controversy arise within the board, commission or committee,
counsel and guidance are available from the City staff.
Should a split opinion exist on an action, it may be appropriate for a majority
and minority report to accompany the recommendation to the appointing
authority. Members may also request that the minutes reflect their dissent
from or protest to any action and ask that the minutes so reflect that position.
The City Council receives copies of all approved minutes. For further
communicating with the Council, Department Reports (which are prepared by
each department for the City Council once a month), shall contain a summary
of information that merits special transmission to the City Council.
It is expected that all board, commission, and committee members recognize
the following:
1.Members are appointed by the City Council or appointing authority.
2.Members have an obligation to serve the public and to represent their
viewpoint.
3.Contact with the City Council or appointing authority should always be open
and never used to circumvent the staff or fellow Members.
4.Members should not knowingly embarrass the staff or the City Council.
5.Members should render as much assistance as possible to the City Council
and avoid placing them in an untenable position.
6.Members should assist the City Council in developing public trust in the
advisory board/commission/committee system.
28
~ 23 ~
7.The board/commission/committee meetings fall under the restrictions of the
Brown Act whereby decisions and recommendations can only be made at a
duly-noticed meeting which is open to the public.
As noted, the City Council provides policy direction. Boards, commissions and
committees are advisory bodies only with some exceptions (e.g. certain
Planning Commission actions). Commissions proposing to undertake tasks
requiring significant staff or commission time shall solicit Council authorization
prior to undertaking said task.
>Relationship with Fellow Board, Commission, or Committee Members
The association with fellow members will undoubtedly be your most important
relationship as you serve on your respective commission, board, or committee.
Before talking about relationships, it may be well to point out a few facts about
commission, board, and committee members. Each of you come from various
backgrounds; educational, occupational, religious, social, economic, physical
and cultural and we should be aware that differences do exist.
Reasons for serving on any commission, board, or committee may vary.
Perhaps some will have a special interest. Each member, however, will
contribute in his/her own way and is an important part of the decision process.
Not every member will give of his/her time, talent and knowledge to the same
degree. Some will give more and others will give less, but in the end the
community will benefit.
Bearing this in mind, the following may serve as a guide:
1.Members must always respect the other individual’s viewpoint even though
it may be opposite of their own.
2.Members must allow the other individual to articulate his/her views and
then attempt to make an objective evaluation of those views.
3.Evaluation of your fellow member’s viewpoint should be based on what is
best for the total community and what is best for all concerned.
4.Members must be open and honest at all times.
5.Each member has a responsibility to recognize new members and see that
they are made welcome, become oriented and receive training on
procedural matters.
6.Items of concern should be brought to the attention of the chair or the
assigned staff liaison.
29
~ 24 ~
7.All members (and staff) desiring to speak during a public meeting shall
address the chair and, upon recognition by the chair, shall confine
him/herself to the question under debate.
>Relationship with Assigned Staff
The following guidelines are recommended:
1.Contacts should be with the City staff member assigned to the board,
commission or committee rather than to other staff people. If contact with
the higher level supervisor is necessary (e.g. the City Manager), or the City
Council, the assigned staff person should be notified of this contact.
2.Contacts with staff members should clearly be in the framework of the
board, commission, or committee assignment.
3.Members should not ask for individual reports, favors or special
consideration.
4.Members should realize the assigned staff person works with the board,
commission or committee and reports directly to a City supervisor. She/he is
limited in scope of authority to carry out recommendations.
30
~ 25 ~
SUMMARY
The commission, board or committee member is in a unique position to provide
for significant positive relationships that can contribute to an understanding of
their respective duties and their roles in contributing to a better quality of life.
Your role as a member of a commission, board, or committee provides helpful
insight into the City’s policies, procedures, and programs.
It is anticipated that this Handbook will answer many of the questions that you
may have; however, staff is always available to provide any additional
information or answer any questions.
Thank you again for serving La Quinta!
31
COMMUNITYSERVICESCOMMISSION
W
O
R
K
P
L
A
N
2
0
1
6
/
1
7
32
COMMUNITY SERVICES COMMISSION PHILOSOPHY
The general purpose of the Community Services Commission is to encourage the
development of a planned and orderly approach to the delivery of leisure and
community services in the City.
The objectives of the Commission are to:
• Serve in an advisory capacity to the City Council on identifying matters
pertaining to recreation, cultural arts, and community services;
• Communicate the availability of services to citizens through both private and
public resources to avoid duplication and conflict of effort;
• To evaluate the effectiveness of services provided.
ASSIGNMENT ITEMS: PAGE
2016/2017 Specific Goals and Objectives 2
Marketing Plan 3
Planning and Development 4
Liaison to the Community 5
Community Events 6
Park Management Program 7
Advisory Body to City Council 8
Art in Public Places 9
Page 1 of 9 33
2016/2017 Specific Goals and Objectives
ASSIGNMENT ITEMS GOALS AND OBJECTIVES
Marketing Plan Review and update the Community Resources
Marketing Plan for implementation by staff.
Planning and Development Review proposed park and recreation capital
improvements.
Liaison to Community Invite local service providers to attend Commission
meetings to describe services available to residents.
Community Events Host citywide events at various locations throughout
the year. Collaborate with other community groups
and non-profit organizations to maximize resources.
Park Management Plan Monitor the park management plan for preventive
maintenance and management of existing public
park facilities.
Advisory Body to City Council Reviews issues relating to Community Services and
takes action as directed from City Council; maintain
communication with City Council; and provide
annual work plan for City Council review.
Art in Public Places Identify and recommend appropriate projects and
locations for the installation of public art. Support
the preventative maintenance program based upon
the specific needs of each art piece. Utilize the
Artist’s Registry from the La Quinta Arts Foundation
in future projects.
Page 2 of 9 34
Task: Marketing Plan
Completion Date: September 2016
Participants: Commissioners and City staff
Suggested Resources: 2016/17 City Marketing Strategies
Steps to Completion: The Commission will review the Community
Resources Department marketing plan and identify
effectiveness based on participation levels, surveys,
and suggest improvements to the plan. This plan is
in coordination with the City’s Marketing Plan.
Promote the Healthy Eating Active Living (HEAL)
campaign, and city wide special events and
programs. Promote services offered at the La Quinta
Wellness Center, and other locations around the City.
Collaborate with sports associations to reach north
area residents.
Staff Time: 60 hours during marketing plan development and
implementation.
Fiscal Commitment: $38,000 plus staff time, if approved by City Council.
Staff Role: Provide information and implement the plan.
City Council Role: Provide direction to Commission to fulfill this
assignment.
Reference: 2.95.040 (9): Make recommendations to the City
Council on how to disseminate, publicize, and
promote recreation programs and events to the
citizens of La Quinta.
Page 3 of 9 35
Task: Planning and Development
Completion Date: On-going
Participants: Commissioners. Staff and User Groups, if needed.
Suggested Resources: La Quinta Comprehensive General Plan and
Community Services Master Plan.
Steps to Completion: The Commission will review proposed park and
recreation facility development or renovation. The
Commission may review plans for renovations or
improvements to various City parks.
Staff Time: 30-40 hours per project depending on scope of
project.
Fiscal Commitment: Dependent upon the park or recreation project.
Staff Role: Provide support and liaison to the City Council.
City Council Role: Include the Commission in the design and
development process and conduct public hearings.
Review and consider Commission recommendations.
Reference: 2.95.040 (5): Serve as a public forum and conduct
public hearings. (11): Review individual park and
facility plans for recommendation to City Council.
Page 4 of 9 36
Task: Liaison to the Community
Completion Date: On-going
Participants: Commissioners
Suggested Resources: Collaborate with government agencies and area
non-profits such as La Quinta Boys and Girls Club,
Desert Recreation District, YMCA of the Desert, La
Quinta Chamber of Commerce, La Quinta Arts
Foundation, and Old Town Artisan Studio.
Steps to Completion: Invite service provider representatives to the
Commission meetings to inform the Commission of
available services to the community.
Invite recipients of Community Service Grants to
attend Commission meetings to communicate about
City supported programs and services.
Staff Time: Two hours bi-monthly.
Fiscal Commitment: None.
Staff Role: Provide support and liaison to the City Council.
City Council Role: Provide Commission with specific methods as to how
to best represent the City Council.
Reference: Chapter 2.95.040 (12): Aid in coordinating the park
and recreation services with other governmental
agencies and volunteer organizations. (13): Make
recommendations to the City Council on community
issues. Chapter 2.75.040(6): Work cooperatively with
City Boards, Commissions and committees, and
other public and private organizations promoting art
and cultural activities within the City.
Page 5 of 9 37
Task: Community Events
Completion Date: On-going
Participants: Commissioners
Suggested Resources: Community resources and local businesses and non-
profit agencies.
Steps to Completion: Host citywide events throughout the year. Special
Events for 2016/17 include: Nature Hikes, Wellness
Center Health Fair, Zombie Run, Christmas Tree
Lighting Ceremony, Wellness Events, La Quinta
Talent Showcase, Better Together Cancer Event,
Desert Youth Olympics, Easter Egg Hunt, Community
Picnic and Birthday Party, Moonlight Movies and
Veteran and Resident Acknowledgements.
Staff Time: 30 - 40 hours per event.
Fiscal Commitment: $20,000 for event development with financial
support from outside sponsorships and partners
including local businesses and non-profits, if
approved by City Council.
Staff Role: Provide support and liaison to the City Council.
City Council Role: Provide Commission with direction/comments.
Reference: Chapter 2.95.040 (15): Recommend to the City
Council and upon authorization conduct such
programs as, in the opinion of the commission, will
increase goodwill and participation among the
residents of the community.
Page 6 of 9 38
Task: Park Management Program
Completion Date: On-going
Participants: Commissioners
Suggested Resources: Various public agencies in the community.
Steps to Completion: The Commission will provide staff input to existing
park conditions and make comments regarding
ongoing park management, maintenance, repair and
replacement. Support and promote the Adopt-A-
Park program and evaluate the annual sports field
maintenance plan at the three sports facilities.
Staff Time: 15 - 20 hours per week.
Fiscal Commitment: None.
Staff Role: Utilize the Coachella Valley Water District water use
assessment. Communicate with the local sports
associations and residents regarding issues in City
owned and maintained parks.
City Council Role: Provide approval for Commission to fulfill this
assignment.
Reference: Chapter 2.95.040 (10): Review parks maintenance
standards and quality.
Page 7 of 9 39
Task: Advisory Body to City Council
Completion Date: On-going
Participants: Commissioners
Suggested Resources: To Be Determined.
Steps to Completion: The Commission will review issues relating to Parks
and Recreation and take action as directed from City
Council, maintain communications with City Council,
and provide annual work plan for City Council review.
Communicate with the City Council and share items
of importance with citizens.
Staff Time: 4 - 6 hours per month.
Fiscal Commitment: None.
Staff Role: Provide support and liaison to the City Council.
City Council Role: Provide Commission with specific direction as to how
to better assist the City Council. Provide
opportunities to meet with City Council through joint
meetings.
Reference: Chapter 2.95.020 (A): To serve in an advisory
capacity to the City Council to identify community
needs for recreation, healthy activities and social
services; Chapter 2.95.040 (4): Receive and act on all
assignments made by the City Council, and submit
reports and recommendations to the city council on
these assignments; (5): Serve as a public forum and
conduct public hearings for recreation service
concerns; Chapter 2.95.060 (C): The City Council shall
periodically review the progress of the Commission.
Page 8 of 9 40
Task: Art in Public Places
Completion Date: On-going
Participants: Commissioners and staff
Suggested Resources: Commissioners, City Council, Developers and La
Quinta Arts Foundation and Residents.
Steps to Completion: As outlined in the Art in Public Places Strategic Plan,
identify potential locations where public art should
be recommended. Review the proposed artwork in
relationship to the site and appropriateness of scale
with consideration to diversity of artists, art work,
and proposed budget. Continue the art preventive
maintenance program based upon the condition of
each art piece. Support and promote cultural
offerings held in the City.
Staff Time: 20 - 30 hours per project.
Fiscal Commitment: Funds appropriated from the Art in Public Places
account.
Staff Role: Consider site, art piece, and appropriation of funds.
City Council Role: Art placement subject to final City Council approval.
Reference: Chapter 2.75.040 (12): The Commission will submit to
the City Council a recommendation for ratification of
public art to be financed by the Art in Public Places
program. (15): The Commission will make
recommendations to the City Council for the
commissioning of artworks, the purchase or lease of
art sites, agreements for the purchase and display of
artwork, or the repair, maintenance or servicing of
artwork.
Page 9 of 9 41
City of La Quinta
CITY COUNCIL MEETING: July 5, 2016
STAFF REPORT
AGENDA TITLE: MARKETING STRATEGIES FOR 2016/17
RECOMMENDATION
Provide direction and recommendations regarding 2016/17 Marketing Strategies.
EXECUTIVE SUMMARY
Annually, Council reviews marketing strategies for the upcoming fiscal year.
These strategies outline approaches to promote and strengthen community
events, tourism, and economic development.
Strategies include a mix of print, media, and digital communications in for the
local, regional and national markets.
FISCAL IMPACT
The 2016/17 budget allocates $371,500 for Marketing and Community Relations.
Annually, the City invests $820,700 to market the community and community events.
This amount includes the Marketing and Community Relations budget, SilverRock Resort’s
marketing budget, and marketing agreements with La Quinta Chamber of Commerce,
and Desert Classic Charities (CareerBuilder Challenge). This does not include other
partnerships the City has to market the community and the region (CVB, La Quinta Art
Foundation, Old Town La Quinta)
42
BACKGROUND/ANALYSIS
Annually, the Council reviews and discusses community marketing strategies and
partnerships; the City invests in these strategies/partnerships to grow local and regional
awareness of business, tourism and community events in order to generate more patron
interest. The 2015/16 marketing strategy focused on increasing Millennial and
Generation X participation in community events; an increase in reaching both these
demographics based on Google analytics, Facebook Insights and website views was
achieved through the following strategies:
Updated Creative
o Updated photography & commercials in the Point of View style, which
takes viewers through an experience in La Quinta from the perspective of a
tourist, resident, community member.
LOCALE Magazine
o Guide to La Quinta: 24-page guide that promoted things to do and see
around La Quinta.
o Magazine Advertisements: A regional magazine specifically designed for
Millennial/Generation X’ers that is distributed in Los Angeles, San Diego, and
Orange County with special feature on their website (200,000 views per
month).
Google Analytics indicate high brand awareness of the City of La Quinta with people ages
45+ both locally and in the Los Angeles and San Diego regional markets.
In order to maintain this level of brand awareness among these demographics, staff
recommends continuing and enhancing the following strategies:
43
‘‘Signature Event’’ Marketing Opportunities
o Support local, large-scale events with sponsorships, event program ads, and
other collateral and advertising opportunities.
Continue to align with the Greater Palm Springs Convention and Visitors Bureau
and their efforts to promote the Coachella Valley and La Quinta as a destination in
the international and national markets.
Local Cooperative Marketing Program
o Continue to maintain and expand cooperative marketing opportunities for
local businesses to increase their market exposure. Opportunities range
from dioramas at Palm Springs International Airport to daily pairing sheets
for the BNP Paribas Open, all highlighting the many things to do in La
Quinta.
Community and Local Messaging Campaign
o Grow the Valley-wide messaging campaign supporting La Quinta
businesses and events to encourage shopping, dining and event
attendance.
Palm Springs Life Advertorial
o Continue to promote the economic development and tourism of the City of
La Quinta through a four-page advertorial to both the local and regional
markets. This year Palm Springs Life will have a ‘‘fresh new look’’ with the
addition of infographics into the presentation.
Century La Quinta
o A new strategy JNS Media is recommending is an annual marketing
campaign focused on local residents as well as visitors through the Century
La Quinta theater. This campaign will bring the City of La Quinta’s ad to 50
foot screens in 4K on all 12 screens at Century La Quinta. The ads will be
place approximately 5 minutes before the previews ensuring a more captive
audience. In addition, the Lobby Entertainment Network (LEN) will create
audio versions of our ads to be placed throughout the entire building and
capturing listeners as they are waiting to buy tickets, concessions or
walking to their theater.
44
The Gem
o Continue to produce the ‘‘City Pages’’ monthly and insert an Annual Report
(formerly City Newsletter) As mentioned in the June 21, 2016 City Council
Meeting, City Staff will work with the La Quinta Chamber on expanding to
12 months of City Pages instead of the previous 10 months. As previous
statistics indicate, approximately 71% of La Quinta residents read the Gem,
making it a primary source of disseminating information.
PlayInLaQuinta.com Website
o Enhancing the PlayInLaQuinta.com website to reflect the evolving trend our
City has shown. Adding new content such as separate pages for the
Museum and Library, as well as adding a time lapse video component to the
Home Page will continue to increase search engine optimization. With the
website averaging 81% new views, the goal is to create a site to inspire and
motivate people to visit with family and friends.
Social Media
o With Social Media evolving continuously, Graphtek has introduced the real
time experience of Periscope and Facebook Live Feed which allows
followers to view a live stream of an event as it’s happening. This addition
creates excitement of an event as as well as increases visibility of a La
Quinta event to thousands of Periscope and Facebook users who are not
already followers. The first Facebook Live Feed of the Memorial Day Block
Party that was posted on the City of La Quinta Facebook page reached
approximately 20,000 people.
Pay-Per-Click Programs
o With the increase of the Click Through Rate by 59% year over year,
Graphtek recommends continuing to drive traffic to the tourism website
and social media engagement through Pay-Per-Click programs. Click
Through Rate is the number of people clicking on a City of La Quinta ad
when they see it, the market average of Click Through Rate is 0.10%.
45
Public Relations and Event Partnerships
o Continue to provide community outreach by attending community
meetings and hosting a booth at the Farmers Market promoting the City
and its services and amenities.
o Coordinate the brand refresh and develop an unveiling in phases.
o Provide public relations for local City events, ‘‘Signature Events’’, City
facilities and programs, and as needed for emergency services.
o Partner with local stakeholders and non-profits to provide promotional
support for local events.
o Attend more of the networking and community events as a way to
connect with city businesses and the community.
Professional Services Agreements with JNS Media Specialists and Graphtek Interactive will
be brought before Council for implementation of these marketing strategies.
Prepared by: Marcie Graham, Marketing & Events Supervisor
Approved by: Tustin Larson, Community Resources Manager
Attachment: 1. Marketing Strategies
46
47
2016/2017 Marketing Strategies
The following proposed goals will guide the City’s Marketing Plan for Fiscal Year
2016/2017:
Identify new methods of communication, programs & technology with
residents and the media on important City news, events and programs.
Continue digital advertising, increase interactive content on the tourism
website, social media and travel resource ads to promote La Quinta and
encourage tourism, business, and event attendance.
Continue to support and promote large-scale ‘‘Signature Events’’ in
proximity to La Quinta by providing information about retail shopping,
restaurants, and hospitality complexes within city limits.
Continue to support & align with the Greater Palm Springs Convention and
Visitors Bureau (CVB) with their international and national marketing
campaigns to promote the Coachella Valley as a premiere tourist
destination.
Offer cooperative programs that support La Quinta businesses and
maximize their advertising budgets.
Coordinate with the Marketing Committee, including the Chamber of
Commerce, La Quinta Arts Foundation, Desert Classic Charities (Desert
Classic Golf Tournament), La Quinta Resort, Old Town La Quinta, and
SilverRock Resort to implement partnerships that maximize and leverage
marketing budgets.
THE GOALS
48
The City of La Quinta has been collecting metrics over the last 12 months using Google
Analytics and Facebook for users of PlayInLaQuinta.com. The data is used to
understand how many people are interested in La Quinta, where they live, how old
they are, what pages they visit on the site and other variables that help determine
future marketing strategies. Below are the metrics from July 2015 - -- June 2016:
Google Analytics for PlayInLaQuinta website:
Total Website Views New Views Views from La Quinta
METRICS
49
METRICS
50
Facebook Insights:
METRICS
51
Based on the metrics, it is recommended that the marketing campaigns be targeted
to the following groups:
TARGET MARKETS
52
Marketing strategies are directed to keep La Quinta top-of-mind to both visitors
and locals. City staff has focused on efforts that support tourism, local businesses and
continued community investment in La Quinta. Staff will continue working with JNS
Community Market - -- within the City of La Quinta
PRINT & MEDIA
53
Century La Quinta - -- A new strategy, JNS is recommending advertising on the
12 movie screens as well as the Lobby Entertainment Network as a way to
reach local residents, as well as visitors. The campaign will feature :30
commercials that will promote ‘‘Signature Events’’ as well as a generic branding
campaign featuring the :30 television commercials.
Local Market - -- within the Coachella Valley (includes La Quinta)
‘‘Signature Event’’ Marketing Opportunities - -- Continue support for large-scale
local events in proximity to La Quinta. Events of this magnitude have
national/international exposure and attendees often shop and stay in and
around the City of La Quinta. Printed advertisements will appear in event
programs, pairing sheets, and other event publications for the following events:
PR
I
N
T
& ME
D
I
A
55
Local Cooperative Marketing Program - -- Continue to promote cooperative
marketing by working with current partners, and by adding new partners to
increase their community and local market exposure. (City being one of the
partners) Some of these include:
Local messaging campaigns - -- Continue a valley-wide messaging campaign
that supports La Quinta businesses and events to encourage shopping, dining,
and special event attendance. The multi-tiered plan comprised of television and
print will be leveraged with Public Relations, bonus advertising such as extra
ads, live mentions, etc. This effort will run in key months to support events and
the ‘‘Experience La Quinta’’ message. Some of these include:
PRINT & MEDIA
56
Palm Springs Life Advertorial: Produce a City of La Quinta advertorial featuring
the progress of the City over the last calendar year. The advertorial will be
featured in the Palm Springs Life October 2016 issue (the City’s customary
progress piece) - -- which will also be featured in the ‘‘Vision’’ collateral piece put
together through a collaboration between Palm Springs Life & Coachella Valley
Economic Partnership.
Guide to La Quinta - -- In addition to the Community Market, this piece will also
serve as the City’s Visitor’s Guide which will be distributed to valley hotels and
visitor centers.
FRadio Campaign - -- JNS recommends a local radio campaign that will speak to
the community residents as well as other valley residents promoting La Quinta.
This campaign includes :30 second radio spots, (4) Live Remotes that will create
additional interest in Signature Events and production of (6) radio commercials.
This campaign will increase awareness of the City’s brand as well as events that
the City is producing or sponsoring.
PRINT & MEDIA
57
Regional Market - -- Drive markets (Los Angeles, San Diego, & Orange County)
Align with CVB Advertising - -- Continue to align with the
CVB’s advertising program in order to leverage the
City’s membership dollars and reach outside markets.
Target areas include: Southern California (Los Angeles & San Diego), Northern
California Bay Area, Pacific Northwest, Midwest, and Western Canada. The various
campaigns involve print, radio, and online efforts to attract more visitors to the
Coachella Valley as well as support and ultimately grow direct air service.
LOCALE Magazine - -- Continuing the strategy from 2015-2016, JNS is recommending
creating a 24-page ‘‘Guide to La Quinta.’’ The guide will be designed by and featured in
LOCALE Magazine. LOCALE will run the guide in their three main Southern California
markets of Los Angeles, San Diego, and Orange County as an insert. The insert will also
be featured on the LOCALE website which receives 200,000 views per month.
Regional messaging campaigns - -- Continue a regional messaging campaign that
supports tourism to La Quinta. This campaign will run in season to support
opportunities for outdoor recreation, ‘‘signature events’’, and entice visitors with
messaging to support the viability of a driving destination. Some of these include:
o 200 airings per month of :30 television commercials on regional channels
PRINT & MEDIA
58
City staff will continue to work with Graphtek Interactive for digital marketing efforts
and social media interaction.
Increased Interactive Website Content - -- The City’s tourism website,
PlayInLaQuinta.com, continues to grow in popularity with regular content
updates, and increased interactive components. This year Graphtek added a
vacation rental directory displaying only registered rental agencies and the
creation of interactive bike and art maps. To maintain a high level of visitors to
the website, increased interactive components will be added including:
o An interactive data base of available ‘‘registered’’ vacation rentals. The
data base will show locations of rental properties throughout the City of
La Quinta where the user could select the property and complete the
registration process through a 3rd party system.
o Creation of multiple landing pages supporting special events such as
Moonlight Movies.
o Improved photo and video gallery utilizing both professional and local
amateur photography/videography.
`
Social Media Engagement - -- The City continues to improve its standing in the
digital world using several social media networks. The most popular by far is the
City’s Facebook page. This network continues to grow and engage residents and
visitors with images, news stories, and tourism content.
o Following Social Media trends, Graphtek is recommending the use of
Facebook Live Streaming as well as Periscope which is a live video
streaming app. A Facebook Live Stream post from the Memorial Day
Block Party became the most viewed post (with 20,000 views) of the
City’s 2015/2016 strategies.
WEBSITE & SOCIAL MEDIA
59
Social Media Engagement - -- Pay-Per-Click (PPC) Programs: PPC’s continue to
be an effective tool in driving traffic to the tourism website and social media
networks. Advertisements are developed and targeted toward a specific
audience. It is recommended to continue utilizing PPC programs for both the
Local and Regional markets targeting hiking, biking, shopping, events, art and
golf.
o Website Pay-Per-Click (PPC) Program: The Pay-Per-Click program allows
the City to purchase sponsored links on the result pages of searches
conducted via search engines such as Google/Yahoo/Bing. A
link will pop up toward the top of the sponsored link
section; attracting more unique visitors to the La Quinta
tourism website. When visitors click on the La Quinta
sponsored link, it takes them to PlayInLaQuinta.com where
they explore activities, hotels, dining, shopping, and golf in
La Quinta. PPC’s can be extensively tracked and provide valuable metrics
for a campaign’s return on investment.
o Facebook Pay-Per-Like (PPL) Program: La Quinta ads are purchased and
designed to target users that are not already following the La Quinta
page. These ads appear under ‘‘Sponsored ads’’ within the news feed;
when a user clicks on the La Quinta ad, it takes them straight to the La
Quinta Facebook page. 74% of new likes were due to PPL’s.
WEBSITE & SOCIAL MEDIA
60
Community Outreach - -- Continue efforts to reach out to
community groups, homeowner associations and service clubs
and provide city updates. Staff will speak about new programs
and facilities that are planned along with a city financial
update. The City Staff will also be at the Farmer’s Market once a
month to answer questions and distribute city information.
Public Relations - -- The public relations will be continued over the next fiscal year through
a coordinated effort of press releases, websites, and social media that results in an
increase of coverage for all City events and programs.
o Local - -- Publicity efforts will focus on all City events that are pertinent to local
businesses, residents, and tourists through online calendar listings,
neighborhood apps, email blasts, social media updates, and major press
releases when deemed appropriate. Emphasis will be placed on Museum,
Library and City events and programs.
o Regional - -- Promote amenities surrounding ‘‘Signature Events’’ (golf, shopping,
dining, museum, art, etc.) that warrant PR efforts to regional markets (Los
Angeles, Orange County & San Diego).
CareerBuilder Challenge - -- The successful partnership with
Desert Classic Charities, including the 19th Hole Block Party, will
continue to bring many more promotional opportunities for the
City in 2017. Continue leveraging publicity in conjunction with
the event as well as designing editorial pages focused on the
City in the Desert Classic Program Guide.
La Quinta Chamber of Commerce - -- Continue to support and promote key
Chamber events such as the annual Rod & Custom Car Show & Taste of La
Quinta through online calendar updates, email blasts, social media
updates and other promotional efforts. Work with the Chamber on the
monthly ‘‘City Scene’’ pages in The Gem to communicate City happenings
to La Quinta residents and businesses.
Old Town La Quinta - -- Continue to support Old Town La Quinta with the
various block parties through online calendar updates, email blasts, social
media updates and other promotional efforts.
PUBLIC RELATIONS & EVENTS
61
La Quinta MuseumStrategic Plan
A three year Strategic Plan for the La Quinta
Museum, July 2015-June 2018, is presented
below, reflecting information gathered over a 6
month timeframe through the use of surveys and
representative group sessions. The participatory
groups were comprised of the La Quinta Historical
Society, La Quinta Arts Foundation, local jurisdiction
representatives from the City, school district and
educational partners, Chambers of Commerce,
non-profit organizations, service clubs, Friends
of the Library and the City’s Community Services
Department. Museum related comment cards and
“Contact Us” comments were also incorporated into
the discussion and visioning process.
Area Zone Manager, Sherry Martinez, facilitated the
meeting sessions by first relaying the Museum’s
current services and programs. Sessions then began
with a community visioning exercise followed by a
SWOT analysis with attendees identifying Strengths,
Weaknesses, Opportunities, and Threats in their
community and surrounding areas to cultural
programs and services the Museum provides.
Notes from these sessions along with stated
comments and observations by the public and
patrons were discussed with Museum staff.
Subsequent planning sessions were held with
Museum staff to discuss and develop a set of guiding
core principles and a Museum Mission statement.
Goals and objectives were then derived along with a
set of action items for the Museum staff to complete
over the three year Strategic Plan timeframe.
The resulting Museum Mission Statement, Strategic
Plan Core Principles, Goals, Objectives and Action
items created from this interactive, constructive
process are identified and outlined in the following
pages.
Museum Mission Statement
The Mission of the La Quinta Museum is to preserve
the past, enrich the present and enhance the future
for all generations of La Quinta residents via access
to cultural and natural history collections, exhibits,
programs and outreach activities.
Museum Strategic Plan Core Principles, Goals, and Objectives
Based on feedback from the community and staff,
the Museum has identified eight umbrella Strategic
Plan Core Principles. A series of specific goals and
objectives are further detailed in support of these
strategic core principles for our community.
1. Access, Outreach, and Collaboration
The Museum functions as a repository for primary
sources, storing and exhibiting collections of
historical and cultural significance, and as a
partner in providing expanded historical and
cultural activities in the community. Effective
planning recognizes the historic significance of
these objects and collections and takes steps
to see that access is made available for present
62
and future generations of the public in perpetuity
within allowable conservation and preservation
guidelines.
Important aspects of Museum work involve
outreach and collaboration with community
partners. It is important that Museum
management and staff continue to enhance
these relationships and expand upon them via
distribution channels, both in person and through
digital and social media.
2. Education and Research
The Museum should be thought of as an
educational institution, and thus as a center for
learning with the galleries providing revolving
learning opportunities. Contract and volunteer
instructors provide informal education programs.
Collections are available for the public for
primary research at the Museum within allowable
conservation and preservation guidelines.
3. Conservation and Preservation
Collection stewardship means managing
the collections in perpetuity. The archives
are maintained according to professionally
established best practices, including maintaining
suitable cleanliness and climate control,
implementing archival standards in the storage
facilities and securing the building.
4. Cultural and Historical programs and activities
As part of the Museum mission to interpret
cultural history and enrich understanding, the
Museum will continue to provide a space for
living history and culture to the community.
On a frequent basis portions of the Museum’s
cultural and historical programming will be a
collaborative effort with the La Quinta Historical
Society.
5. Art and Science programming
The Museum Community Room is primarily used
for educational and cultural programming. It
has been built with a kitchen and audio visual
system in order to meet a broad spectrum of
public needs as well. In addition to historical
and cultural Museum programming, programs
in other areas including music, art, film, poetry,
science and dramatic performances can be
scheduled in this room. The Museum is also
available for rent by the public.
6. Safety and Security – Staff and Facility
The Safety and security of staff and the facility
resources are important to address in the
Strategic Plan as the Museum is located in a
rather remote location from the City campus.
The Museum Gift shop handles cash daily and
carries inventory which could be stolen and
easily resold. Certain artifacts and documents
housed at the Museum and in the casita, along
with computer equipment, are also susceptible to
theft if the facilities are burglarized.
7. Physical Resources
Museums of the 21st Century such as La Quinta’s,
need to be responsive to building environmental
factors and concerns in order to meet the
stated goal of maintaining the historical and
cultural riches of their collections and artifacts
for the public in perpetuity. Extensive work on
the architectural integrity on part of the Main
Museum building recently highlights this aspect.
Museums operating in the 21st Century must also
be keenly aware of using environmentally friendly
products and themes in their galleries, designs,
exhibits, programs and gift shops. Increased use
of soy based inks for banners and in exhibits,
recycled/upscaled products purchased from
vendors, along with eco-friendly archival quality
conservation and preservation materials for
gallery refreshment (paint and carpet), exhibits
and programs should be a goal strived for at the
Museum.
8. Museum Emergency Preparedness
The September 8, 2014 historic 700 year La
Quinta flood event also exposed vulnerabilities
in regards to safeguarding unique historical
artifacts and print materials in emergency
situations.
In the event of a major catastrophe, such as a
major earthquake, Municipal buildings will most
63
likely be gathering spots for the Community to
hear information relevant to the emergency
situation and possibly even act as sites for
temporary shelter in extreme cases. Enhanced
communication features and access to
emergency conservation materials for exhibits
and artifacts along with Museum staff supplies
should be included in goals and action items for
the Strategic Plan.
The Museum staff should be equipped with
a minimum of disaster supplies (water,
food, blankets, batteries, emergency radios,
plastic sheeting for artifacts) for up to 3 days
in the event of a major disaster as general
communication and movement will be minimal
at best. Staff should be made aware of
Emergency Operations Center (EOC) procedures
in the event of a Community wide catastrophic
event as well.
Tell Our Story - Network with our Community
Increase visibility of the Museum in the Community.
Develop new and enhance existing Community
Partnerships. Increase staff’s awareness of
community needs and resources.
1. Increase visibility of the Museum in the
Community
• Enhance the Museum’s social networking
presence via usage of the City of La
Quinta Facebook and Twitter resources
for announcing exhibits and events at the
Museum.
• Add three additional Social Media networks
over the course of the Museum Strategic Plan
such as HistoryPin, Pintarest and Instagram.
• Continue daily and weekly updates on
upcoming Museum exhibits and events on
existing Constant Contact list and social
media outlets.
• Showcase one Museum exhibit online per
year minimum on social networking sites.
• Explore enhanced Museum signage
throughout the Community with City
departmental representatives.
2. Enhance Community Partnerships
• Museum will update and enhance a list of
local organizations to improve community
partnerships for events and programs.
• Continue and enhance partnerships with La
Quinta City Marketing Staff, Desert Sun and
Press-Enterprise reporters along with local
TV and radio networks to cover new exhibits
and special programs and events, including
development of Museum Press Kit.
• Continue to support Community wide events
with Museum information and promotional
giveaways, including, but limited to the La
Quinta Community picnic, monthly “Art Under
the Umbrellas” and the Farmers Market venue
during “season” partnering with La Quinta
Library personnel at their booth.
• Supply Riverside County Library System
Bookmobile and branch libraries with Museum
promotional materials and information
on upcoming Museum events, as well as
including Museum related information on
exhibits, programs and services for traveling
bookbag program to preschools in local area
coordinated by La Quinta Library personnel.
• Development of program/materials/intern
and externships opportunities (2) by Museum
staff to cultivate new Museum patrons
among College of the Desert and local
University campus students.
Visit a Comfortable Place
Make the Museum a welcoming, comfortable place
to visit utilizing the “Third Space” concept of the
Museum being a primary spot to visit and engage in
after daily home and work/school activities.
Provide areas for our public to meet and interact with
others to enjoy exhibits and programming.
Create open and accessible spaces to meet the
64
needs of diverse populations.
Provide knowledgeable, friendly, Customer Service
focused Museum staff.
Provide welcoming experiences for Museum Gift
Shop customers along with creative, educational
and recreational items available for purchase in the
Museum Gift Shop.
1. Make the Museum a welcoming, comfortable
place to visit utilizing the “Third Space” concept
of the Museum being a primary spot to visit and
engage in after daily home and work/school
activities.
• Secure updated audio-visual equipment for
Community Room.
• Secure Wireless access in Casita offices
for planning and designing exhibits and
programs.
• Increase staff use of TED and TEDx
(Technology, Education, Design) Technology
to complement exhibits.
• Provide two Technology based Programs on
topics of general interest to the community
annually.
• Presence of two staff members at all times in
the Museum, all staff fully trained on exhibits
and Gift Shop POS sales procedures.
2. Provide areas for our public to meet and interact
with others to enjoy exhibits and programming.
• Evaluate days and hours of Museum
operation to accommodate wider usage and
access to programs and special events.
3. Create open and accessible spaces to meet the
needs of diverse populations.
• Assess Museum features for compliance with
Americans with Disabilities (ADA) access
and barriers with City Facilities Department
officials.
4. Provide knowledgeable, friendly, Customer
Service focused Museum staff.
• Museum staff to view webinars on Customer
Service Excellence and techniques, including
handling disruptive customer scenarios and
complaints.
5. Provide welcoming experiences for Museum Gift
Shop customers along with creative, educational
and recreational items available for purchase in
the Museum Gift Shop.
• Continued cross training of staff on POS
System for customer transactions in Museum
Gift Shop.
• Creation of interesting signage in the Museum
to promote visitors to visit the Museum Gift
Shop and interesting displays in the Museum
Gift Shop to attract customers.
• Wider promotion of the Museum Gift Shop on
social media networks.
Satisfy Curiosity: Lifelong Learning
Adults will have opportunities to explore and
enhance their knowledge and interest about history
and culture through relevant exhibits and programs
about the history and culture of the area.
1. The Museum will hold at least one program or
event per month to encourage learning about the
historic and cultural knowledge of the area.
• Museum staff will present 10
intergenerational programs, TED and TEDx
talks annually, complementing Museum
exhibits, along with 10 First Friday concerts/
entertainment venues featuring local artists
and organizations (local area bands, Living
Desert, La Quinta Historical Society speakers,
etc).
• Museum staff will present additional historical
and cultural thematic programs presented
around the following National themes
annually– open to all ages and ethnic groups
• Black History Month
• Women’s History Month
• Asian-Pacific Heritage Month
65
•Poetry
•Photography
•Hispanic Heritage Month
•Native American History Month
•Enhanced use of STEM and STEAM
programming in two exhibits and during
Museum Summer Camp to encourage
younger patrons exposure in these areas.
2.Increase number of programs that relate to
schools coordinating curriculums that include
both California and United States History.
•Staff to develop a traveling exhibit kit
focusing on California and United States
history for checkout for classroom use and
home schooled children over the next 12
months.
•Staff to develop program relating to
California and United States historical
themes utilizing the Museum’s local
history gallery, emphasizing local historical
figures and features, Native American and
Mission influences/culture, date and citrus
related significance. This program will be
supplemented by bus tours when feasible by
the La Quinta Historical Society, especially
for socio-economic challenged schools and
areas.
3.The Museum will create new exhibits, special
events and programs based on the feedback
from group sessions, Comment Cards, Contact
Us, recommendations and other communication
from the public. In addition the Community
Room classroom can be used for rental purposes
by outside interests with rental rates coordinated
through the Community Services Department
and approved by City Council.
•Museum staff to design a minimum of 3
thematic exhibits with complementary
programming over the lifetime of the
Strategic Plan, as derived from suggestions
from the community groups. (By Design 2016,
Hometown Sports 2017, Upcycling theme for
2018).
•Museum staff to develop new program in
partnership with the La Quinta Historical
Society focusing on “Mission Week” theme
to showcase Mission and Pueblo Revival
architectures and horticulture in La Quinta
and surrounding communities.
•Museum staff to explore the feasibility of
enhancing/documenting existing features
in the Museum courtyard for a xeriscape
demonstration garden in regards to using
drought tolerant landscapes and hardscapes
in support of California’s drought initiatives.
•Inaugural event for the Holiday Lighting of
the Museum Casita.
•Continuation of Local Studio Creativity/Art
Tour in collaboration with La Quinta Historical
Society.
•Museum staff to create and sponsor Annual
Coachella Valley Wide special networking
event with surrounding Museums, historical
societies and desert botanical organizations
to promote the Museum and local history of
the area(s).
•Museum staff to develop yearlong Community
wide celebratory 2018 10th Anniversary
“Cultivating La Quinta” exhibit accompanied
by special events and La Quinta Museum
commemorative “Heritage Card” or pin
souvenir in collaboration with the La Quinta
Historical Society.
Children and Teens
Create Young Historians: Provide programs and
services designed to ensure that children will learn to
read, write, and listen about local history and culture.
Students will be given exposure to historical and
cultural resources they need to advance in school
studies.
Express Creativity: Teens will have the services and
support they need to express themselves by creating
and exhibiting original print, video, audio, or visual
66
content in a real-world or online environment.
1.Create Young Historians
•Continue Museum Jr. Historian Passport
program whereby students and home
scheduled patrons receive a certificate, badge
and passport for visiting and researching
educationally themed historical and cultural
exhibits and galleries at the La Quinta
Museum.
•Museum staff will contact 2-5 schools to
arrange visits to school sites or class visits, in
partnership with La Quinta Historical Society
sponsored bus trips to the Museum on a
regular basis during the school year.
•Continue Museum partnership with La Quinta
schools to exhibit original works.
•Utilize La Quinta High School culinary
students for 1-2 Museum opening exhibit
receptions a year.
2.The Museum staff will identify and reach out
to organizations such as preschools, tutoring
centers, teen centers, and school clubs to develop
partnerships with these groups.
•Museum staff will accompany library staff
once a quarter when delivering bookbag
refills to preschools to inform daycare
providers of upcoming Museum exhibits,
programs and events.
•Museum staff will coordinate a minimum of
three visits annually encompassing Boys and
Girls Club members, scouting organizations
and 4-H clubs in the area.
•Museum staff will provide set up and display
items at the La Quinta Library to showcase
current exhibits and programs at the Museum
to encourage interest in visiting Museum
programs.
Communication and Outreach
Increase Museum staff’s awareness of community
needs and resources by developing more effective
methods for increased communication with our
community leaders, organizations, and residents.
Objectives
Work with City staff for ideas about better
communication with the Museum and implement
online surveys, staff meetings, and cooperation with
the La Quinta Historical Society.
Further collaboration with City Marketing staff
and community partners on press releases, public
speaking, and available social networks and other
tools to reach out to our community members.
Develop techniques on enhancing marketing of
Museum resources and programs, including advice
and tips from other Museums that have successfully
branded and marketed their services.
Assign a staff person to collate patron requests and
information from Comment Cards, Contact Us emails,
and other communications to review and increase
awareness of areas needing improvement. Museum
staff will evaluate and develop action plans.
1.Work with City staff for ideas about better
communication with the Museum and implement
online surveys, staff meetings, and cooperation
with the La Quinta Historical Society.
•Museum staff to meet with Community
Services staff monthly and other City
Departments semi-annually to share ideas on
communicating more with the Museum.
•Museum staff to discuss with Community
Services Commission members their thoughts
on Museum services and programs annually.
•Museum staff to continue to attend Monthly
La Quinta Historical Society Board Meetings,
and to collaborate with La Quinta Historical
Society Board on yearly planning committee
activities.
2.Further collaboration with City Marketing staff
and community partners on press releases, public
speaking, and available social networks and other
tools to reach out to our community members.
67
•Museum staff to attend and/present at two
or three public venues annually (Rotary,
Chamber of Commerce mixers, service
organizations, Library branches, State of the
City Luncheon, etc).
•Museum staff to continue to work with City
staff on internal communications protocol
and learn the best way to use City resources
and synchronization of Community events
held at Museum on City maintained calendars
and social media networks.
•Museum staff to be involved with design of
new City and City Tourism website in regards
to Museum.
•Museum staff to coordinate with marketing
efforts for inclusion in Chamber of Commerce
sponsored State of the City luncheon
promotional materials and media outlets.
•Museum staff participation in development
of new Sheriff’s Dept. Museum in partnership
with La Quinta Historical Society (via request
from Sheriff’s Dept.).
3.Develop techniques on enhancing marketing
of Museum resources and programs, including
advice and tips from other Museums that
have successfully branded and marketed their
services.
•Museum staff collaboration and participation
in La Quinta Historical Society, La Quinta
Arts Foundation City sponsored Community
Gallery and American Craft Week, and
Coachella Valley History Museum Heritage
Day events.
•Museum Manager and Museum Programming
Manager to enhance promotion of Museum
marketing exposure on Riverside County
Library System website and LSSI networks,
including quarterly issued company-wide
newsletter articles and presentation at LSSI
All Staff Day.
•Museum Manager and Museum Programming
Manager will research and develop marketing
techniques modeled on well branded
Museums such as the Palm Springs Air and
Art Museums, Riverside Municipal Museum
and Edward Dean Museum to promote the
Museums’ programs and events.
•Continued submission of Museum exhibits
and programs in the City of La Quinta GEM
publication and the La Quinta Historical
Society newsletter.
•Submission of articles on a regular basis
by Museum staff members to valley wide
desert related magazines, school district
publications, and newspapers including
Hispanic oriented news media outlets such
as “La Prensa” and “La Opinion”, promoting
Museum exhibits, programs and collections.
4.Assign a staff person to collate patron requests
and information from Comment Cards, Contact
Us emails, and other communications to review
and increase awareness of areas needing
improvement. Museum staff will evaluate and
develop action plans.
•Museum Manager to assign specific staff
members to collect and analyze this
information and make recommendations for
action items within the larger scope of the
Museum’s eight Strategic Plan Core Principles
or to a specific goal or objective.
Security – Staff and Facility
Due to the fact that the Gift Shop carries cash and
inventory and the Museum’s location is in somewhat
of an isolated, remote area with easy access from
the street and park immediately across the street,
security for staff and patrons is a discussion point in
the Museum’s Strategic Plan. Recent thefts at the
Museum have heightened attention to this aspect of
Museum operations.
1.Maintain a safe and secure environment for staff
and patrons.
•Cameras installed for security monitoring.
68
•Two Museum staff members present at all
times.
•Emergency numbers clearly posted for
Museum staff at all times.
•Continued weekly transfer of cash to City
Finance Dept. by Museum personnel for City
auditing purposes.
•Continued routine of placing of cash, petty
cash and POS receipts into Museum safe at
end of day by Museum personnel.
•Rekeying of casita door locks every two years
to enhance security.
•Crime prevention methods discussion with
Museum staff and the La Quinta Police
Department on a minimum annual basis.
2.Staff training in personal and patron safety
measures.
•Completion of LSSI sponsored Alice Active
Shooter Security training and Dealing with
Difficult Problem Patrons.
•Acquisition by Museum Manager of LSSI
Trauma Kit for Museum staff along with and
training on use of the kit for immediate care
for severe injuries sustained at the Museum
site.
Sustained Operability
Monitor and maintain a fully functional, operational
set of Museum buildings and courtyard with frequent
physical inspection and upkeep of the Museums’
buildings (Main, casita and courtyard) key operating
systems, (HVAC, lighting systems, roofing, pest and
rodent control, backoffice computer and Gift Shop
POS systems, etc), along with appropriate custodial
care and maintenance.
1.Monitoring and Recordkeeping.
•Museum staff to retain a daily log of humidity
readings in the building and report readings
in excess of approved archival standards to
Museum Manager.
•Museum staff to observe and log the
condition of the exterior of the Museum
buildings courtyard (including fountain)
and landscaping daily to report any graffiti,
vandalism, theft, broken tiles or structural
issues to Manager for resolution.
•Museum staff inspection of the Community
Room mural, interior galleries and Gift
Shop daily for signs of vandalism, theft
or deterioration, especially after public
Community events or openings.
•Museum staff members to become aware of
where the camera units are housed and how
to contact the appropriate City Department if
a security related issue arises.
•Once a year deep cleaning of casita
administrative offices for conservation
measures of archives and ephemera stored
there.
•Quarterly cleaning of carpets in Museum
galleries and Museum Community Room.
•Yearly inventory of Gift Shop items for
auditing purposes.
2.Incorporate environmentally friendly products
from vendors into exhibits, programs, and
Museum Gift Shop purchases.
•Museum staff members to look for and
purchase items from accredited eco-friendly
vendors for archival supplies, back office
supplies such as inks and paper, and Gift Shop
item ordering.
3.Confer and arrange a preventative maintenance
schedule with City Facilities personnel pertaining
to Museum buildings, such as painting of
galleries, lighting, window washing, exterior
painting/staining of wood structures etc, based
on normal wear and tear of the buildings,
and utilizing eco-friendly paints and products
whenever possible.
•Semi-annual to annual repainting of upstairs
69
gallery walls.
•Arrange with City Maintenance/Facilities
personnel for pest and rodent control
inspections and eradication if necessary.
•Arrange tour with City Maintenance/Facilities
on inspection of buildings quarterly, to check
for structural and/or integrity issues.
4.Continued inclusion of upcycling themes in
Museum programming.
•Museum programming will include a monthly
S.C.R.A.P. program for children and teens to
encourage recycling/upcycling of products
and items used in everyday activities.
Museum Emergency Preparedness
To enhance Museum staff resources and readiness in
regards to responding to environmental exposures
and local disasters.
1.To equip the Museum with adequate Museum
staff resources in case of a catastrophic
environmental event.
•Museum Manager to supply two cases of food
and water to be used in emergencies.
•Museum Manager to supply emergency
lighting supplies and batteries.
•Museum Manager to supply camera for
documenting safety issues, environmental
issues.
•City personnel to supply emergency radio
equipment or appropriate alternative along
with Museum staff training on these devices.
•Museum staff to be updated on City EOC
contact list and participate in EOC drills.
•Museum staff to participate in CERT Training
as appropriate.
2.Museum inclusion in Inland Empire Disaster
Recovery Consortium for emergency consultation
and conservation measures for artifacts,
ephemera, print and film mediums when a
disaster occurs.
•Museum Manager to add La Quinta Museum
to Consortium.
•Museum staff to attend Disaster Recovery
workshops.
Conclusion
The La Quinta Museum embodies the essence of
past, present and future generations within its
walls and enclosures. It truly functions as a “Gem”
for the Community and Coachella Valley in this
regard with its many exhibits, programs, events and
collaborations with City and Community partners.
Achieving the principles, goals and objectives
outlined in the Museum Strategic Plan will require
sustained effort, commitment and coordination
between Museum staff, City of La Quinta personnel,
and the La Quinta Historical Society, along with the
support of interested and engaged patrons, residents
and organizations.
The Museum Strategic Plan Core Principles,
Objectives and Goals document provides an exciting
roadmap to continue to enhance the current historic
and cultural treasure in our midst and to further the
long-term growth, excellence and sustainability of
the La Quinta Museum.
70
71
Purpose
Following state guidelines, the Art in Public Places (APP) program was established in 1990
by the La Quinta City Council. The City Council has a strong commitment to balance
development with cultural and artistic enhancements. In a community survey, cultural arts
ranked in the top fi ve elements valued among City residents. Public art is one method of
ensuring the visual experience of La Quinta is rich with cultural, environmental, and artistic
beauty.
The purpose of the strategic plan is:
• To provide direction for Art Acquisition and Donation
• Examine maintenance levels and address preventative and ongoing maintenance
needs for public art.
• Address the diversity of art and artists within the APP program.
• Address the potential for future public art locations and recommend new art placement.
• Identify ideas for the enhancement of art on a temporary and permanent basis.
• Seek public input regarding suggestions and improvements to the APP program from a
variety of stakeholders including the Community Services Commission, La Quinta Arts
Foundation, Old Town Artisans, local artists, developers, and residents.
• Seek new ways to promote the APP program to residents and visitors.
• Review the inventory and condition of all art pieces including APP, Civic Center Art
Purchases, art donations, and art on loan to the City.
S
T
R
A
T
E
G
I
C
P
L
A
N
“Portal of Poppies” by Larry & Nancy Cush
72
Art Acquisition - The Public Process
The majority of the public art pieces that are located on city owned properties have been
acquired through a competitive selection process. A request for proposals is distributed
through public art resources that reach artists. The submitted proposals and renderings
are then provided to the Community Services Commission which reviews projects and
interviews the artists. The Community Services Commission makes a recommendation for
an artist(s) to be sent to the City Council for consideration and approval. If approved, the
artist(s) is then placed under contract with the City to create the art piece.
Projects acquired through this public process include the
artistic panels in the custom bus stops along Highway 111;
the bridge railings on Washington Street, Eisenhower Drive,
Adams Street, and Jefferson Street; Library bus stop on Calle
Tampico adjacent to the Library and Adams, and signal boxes
painted in the Village and North La Quinta.
Public art is displayed in Fritz Burns Park, La Quinta Park, the
Cove Oasis, City Hall, Civic Center Campus, Senior Center,
Library, and the Museum. Providing public art throughout the
City affords residents and tourists the opportunity to view the
artwork along the City’s major corridors and public facilities.
Local developers have the opportunity to integrate public art into or adjacent to their
residential or commercial projects. Since the inception of the program, developers have
worked with the City to integrate placement of public art in public right-of-ways for the
public to view and enjoy. In this process the developer works in conjunction with the City
to bring forth an artist that would complement the new development. The developer then
could request fee credits to purchase the APP or the APP Program could fund the artwork
up to the cost of the fees paid by the developer. Either way, this allows public art to be
placed throughout the community and add artistic elements to new development.
To facilitate access to contemporary working artists, the La Quinta Arts Foundation’s website
includes an Artist Registry which is free and open to all artists who wish consideration for
Art in Public Places installations. The registry is categorized by art medium and provides
direct contract information via website link to the artist. The website is accessible by City
Staff, Developers, or anyone seeking APP resources to contemporary working artists.
Art acquired through a partnership with developers includes “Don” at Rancho La Quinta;
“Running Free” at Embassy Suites Hotel; “Desert Dolman” at Figue Restaurant; “Desert
P
U
B
L
I
C
P
R
O
C
E
S
S
“Triptych” by Larry & Nancy Cush
“Cahuilla Family” by Felicia
73
Financial Request Mural” at the La Quinta Car Wash; “Cahuilla Family” at Point Happy Shopping Center;
“Fountains” at La Quinta Court adjacent to LG’s restaurant; “Eagles” at Lowes (formerly
Eagle Hardware); ”Desert Mural” and “Old Town” Triptych Murals, Mission Bell Tower at
Old Town; “Freedom and Romance” at Griffi n Ranch; “Andalusian Rider and Horse” at
Andalusia; “Portal of Poppies” at Plaza Calle Tampico; and “Double Dipper” at Caleo Bay
Care Center.
Donations
La Quinta owns art pieces that have been donated or partially
funded by groups within the City. “The Spirit of La Quinta”
by John Kennedy located at the Civic Center entrance was
donated in part by the La Quinta Rotary Club. The Friends of
the Senior Center contributed to the City’s public art collection
by commissioning a historic mural painted on the stage at the
Senior Center. “Bear Creek Fish Trap” was a collaboration of
the La Quinta Arts Foundation, the V!VA Foundation, and the
City. The Friends of the Library contributed to mural panels
in the Children’s area of the library. The La Quinta Historical
Society donated funds to a mural on La Quinta history in the
multipurpose room of the Museum and to the Historical Plaques
of La Quinta located in six locations throughout the City. The 9/11 Memorial was initiated
by a La Quinta youth earning an Eagle Scout badge and working with local designers and
contractors was completed in 2013.
Preventative Maintenance
The City has established a preventative maintenance program that addresses its public art.
At the time art is accepted by the City, artists are to provide the City with directions for
the appropriate ongoing maintenance for each piece. If repairs are needed, the City will
coordinate and communicate with the artist to repair the piece. Each year staff evaluates
the public art and establishes priorities for repair. The ongoing maintenance is part of the
annual budget and planned for as the collection expands. Public art on commercial and
residential properties are the responsibility of the developer. If the City notices that pieces
are not being properly maintained, staff will notify the developer to address the issue. The
preventative maintenance program includes the following elements:
Civic Center Art Purchases
D
O
N
A
T
I
O
N
S
“Blue Mountain Quartet” by Justine Tot Tatarsky
“Flowing Presence”by Damien Jones
“Zen Yucca” by Laurent Matres 74
D
E
-
A
C
C
E
S
S
I
O
N
• Review the suggested care by the artist and provide the needed preventative
maintenance.
• Remove graffi ti from art quickly and carefully without damage to the piece.
• Prioritize and list needed repairs to be completed in a timely basis.
• Check lighting and the adjacent materials surrounding the art piece to assure that
nothing is affecting the quality of the art.
• Sprinklers and fountains are checked to make sure that water is not spraying the art
unless it is designed to do so.
• Bases and areas around the art work to be kept in good condition and not allowed
to deteriorate.
De-accession
Artwork acquired with expenditures from the Art in Public Places fund shall be the property
of the City and maintained by the City. The City may dispose of artwork at its discretion,
subject to the agreement with artists or otherwise relating to any specifi c artwork. The
artwork acquired and installed by a developer will be the property of the developer,
except to the extent that the City has rights in or to the display of the artwork. Artwork
acquired by the developer in lieu of a fee may be donated to the City and maintained
by the City.
Funding the Program
The APP program is funded through development fees paid to the City for residential and
commercial development. Municipal Code 2.65.090 was approved by City Council
requiring all residential projects pay ¼ of one percent of the project costs in excess of
two hundred thousand dollars or no less than twenty dollars. Commercial, industrial and
non residential projects pay ½ of one percent of the project costs or no less than twenty
dollars. In lieu of paying the development fee, applicants may also acquire and install
art on or near the project site. As a guide, the cost of such artwork should approximate
“Golden Cattails” by Mark Stephenson“Golden Cattails” by Mark Stephenson “Desert Cactus” by Randy Strong“Desert Cactus” by Randy Strong75
R
E
C
O
M
M
E
N
D
A
T
I
O
N
S
the fee that would be paid by the applicant. The applicant can then receive a fee credit
or art in public places funding for the cost of the art work.
Recommendations
The locations of public art are generally dispersed throughout the City. Many pieces
are located at the Civic Center Campus and other public facilities. There are also a
number of art pieces in north La Quinta along Highway 111 and major corridors such
as Jefferson Street and Washington Street which are integrated into everyday living such
as bus stops, art projects adjacent to private developments, and bridge railings.
Bridge Railings at Dune Palms will be integrated into the development of the new bridge
in north La Quinta. Bridge railings in the City will be designed by the same artist and
connect the City north and south.
SilverRock Resort, with the future golf course clubhouse, boutique hotel, and resort hotel,
will also provide opportunities for public art. This 525-acre site is planned for high end
golf courses and several hotel sites that will bring tourists to the City. This development
provides a beautiful landscape that will be enhanced with public art. The SilverRock
Property should be considered for public art and cultural offerings.
The La Quinta Museum is an excellent location for future public art projects. A historical
mural was completed at the La Quinta Museum by artist Andre Blanche. The La Quinta
Museum provides space for temporary public art on display and traveling exhibits. The
City and the Museum management have taken a more active approach and have art
displays as a regular activity in appropriate spaces at the Museum. The exhibit halls
and classrooms serve to provide space for this to occur. The La Quinta Museum is used
for art exhibits including the Paris in Plein Air, Tantalizing Teapots, and the On Earth to
Stay-Cahuilla Indian Basket exhibit and Creativity in the Cove. The La Quinta Museum
in collaboration with the La Quinta Arts Foundation and La Quinta Historical Society
provide cultural exhibits and programming to the public at this facility.
An “Artist Registry” is available and should be expanded through the La Quinta Arts
Foundation to include a variety of artists and mediums for the City to access and to
provide to developers. This Registry in collaboration with the La Quinta Arts Foundation
and numerous artists, both local and across the United States, is located on the LQAF.
com website.
“Dedication, Courage, Honor” by Mark Leichliter“Sun and Moonbeam” by Louis De Martino 76
R
E
C
O
M
M
E
N
D
A
T
I
O
N
S
The City should consider continued involvement from the art community utilizing the La
Quinta Arts Foundation and other local and regional resources to provide support to
the staff in the operation and maintenance of the APP program. A non-profi t such as
the La Quinta Arts Foundation may consider this as part of a future agreement with the
City.
Independent art consultants are also used to provide support services for issues such
as maintenance or conservation concerns and appraisals. Staff has worked with the
La Quinta Arts Foundation on a variety of events and projects at the Museum and the
Civic Center Campus and should continue working together to promote and develop
programs and services that enhance public art and culture offerings to the community.
City staff will continue to collaborate with non-profi ts to promote art and culture
including, but not limited to, the La Quinta Arts Foundation, Old Town Artisans Studio,
Friends of the Library, and La Quinta Historical Society to promote cultural programs at
the La Quinta Library, Museum, Civic Center Campus, and La Quinta Park.
Seek out the purchase of artwork made by La Quinta artists that are recognized in the
Arts Acknowledgement Area in Civic Center Campus.
“Heart” by Keri Von
Wening
“9/11 Memorial” by
Robert Radi
“Andalusian Rider &
Horse” by Patricia
Borum
1.
2.
3.
1.
3.
“Heart” by Keri Von 1.
2.
77
C
U
R
R
E
N
T
I
N
V
E
N
T
O
R
Y
Encourage emerging artists to apply for Art in Public Places projects to obtain new and
diverse art work and an array of artistic styles.
Update the Art in Public Places Map to keep the acquisitions updated for the residents.
Keep this map on the City’s municipal and tourism websites and downloadable so it
is easily available to interested residents and tourists.
Consider additional public art in the northern portion of the City, working with
developers and Homeowners Associations to increase the public art opportunities.
Locations throughout the City should be identifi ed as new development occurs.
Art In Public Places (APP)
The City has spent over $2.8 million to purchase and maintain public art. The City
has over 150 pieces located in public facilities and near commercial and residential
developments.
Artist Title Type of Art Location
Andre Blanche Historical Mural Mural Museum
Patricia Borum Andalusian Rider &
Horse
Bronze Sculpture Andalusia
Boss Graphics Mascot Mural Mural La Quinta High School
Larry & Nancy
Cush
Triptych Mural
Landscape Mural
Portal of Poppies
Stan’s Vision
Palms Crossing
Mural
Mural
Sculpture
Sculpture
Metal Sculpture
Old Town Carmel Bldg
Old Town Los Altos Bldg
Calle Tampico/Desert Club
Civic Center Campus
Washington/Avenue 52
Aedywn Darroll Arch Sculpture Sculpture Fritz Burns Park
Alber De Matteis Dances with Landscape,
In-between Earth and
Sky, Gateway to the
Desert
Mosaics
Spray Towers
Gates
Fritz Burns Park
Fritz Burns Park
Fritz Burns Park
Louis De Martino Sun and Moonbeam Bronze Sculpture Civic Center Campus
Felicia Cahuilla Family Bronze Sculpture Point Happy
Art Fernandez Bus Stop Shelters Bus Shelter Panels Various Bus Stops on Hwy 111
Jeffery Fowler/Eric
Thorson
Eagles Bronze Sculpture Lowe’s
1.
2.
3.
“Time Stream II” by Destiny Allison “The Don” by William Ware 78
C
U
R
R
E
N
T
I
N
V
E
N
T
O
R
Y
Marcia Gibbons Desert Scene Mosaic Mural La Quinta Car Wash
Terri Hayes Bear Creek Fish Trap Sculpture Madero/Tecate Rest Stop
Roger Hopkins Desert Dolmen Stone Sculpture Washington St.
Julie Ann Designs Signal & Electrical Boxes Paintings La Quinta Village
John Kennedy Solitude Bronze Sculpture Senior Center
Peter Ladochy Native American Themes Mosaics Civic Center Campus
Mark Leichliter Dedication, Courage,
Honor
Stone Sculpture Civic Center Campus
Ray Lopez Monuments Entrance Monuments Washington/Hwy 111
Jefferson/Hwy. 111
Ray Lopez/
Manuel Mendoza
Fountain Fountain La Quinta Court
Marvin
Investments
Village Bell Mission Bell Old Town La Quinta
Juan & Patricia
Navarette
Bridge Railings Metal Sculpture &
Bronze Sculptures
Washington Street, Jefferson
Street, Adams Street, and
Eisenhower Drive Bridges
SCRAP Gallery Four Seasons Panels Paintings LQ Library
Susan Smith Historic La Quinta Mural Senior Center
David Spellerberg Freedom and Romance Bronze Sculptures Griffi n Ranch
Sandy Swan Bronze Relief Map
Animal Tracks
Bronze Sculpture
Animal Tracks
Civic Center Campus
Civic Center Campus
Peter Urbon Obelisks Obelisks City Street Markers
Ric Vigallon Arch Sculpture Addition Sculpture Fritz Burns Park
Bill Ware The Don
Acknowledgment Areas
Horses Running Free
Enjoy the Ride Bus Stop
Metal Sculpture
Bronze Sculpture
Aluminum Sculpture
Sculpture/Panels
Rancho La Quinta
Civic Center Campus
Desert Club/Tampico
LQ Library
Robert Radi 9/11 Memorial Sculpture Civic Center Campus
Jason Napier Leader of the Pack Sculpture Civic Center Campus
Mark Lundeen Double Dipper Sculpture Caleo Bay Care Center
Maria Hunt Traffi c Signal Boxes Paintings North La Quinta
Civic Center Art Purchases
The City of La Quinta has been a major supporter of the La Quinta Arts Festival since its
inception in 1988. The La Quinta Arts Festival is considered an event that strengthens
the City’s cultural and artistic heritage and as such the City contributes annually to
sponsor it and provides both Civic Center Campus and adjacent facilities. The City
purchases art pieces to place in public facilities. The City buildings are fi lled with
1.
2.
3.
“Bridge Railings” by Juan & Patricia Navarette 79
C
U
R
R
E
N
T
I
N
V
E
N
T
O
R
Y
pieces from all over the world that exemplifi es the high quality of art work available at
this nationally recognized Art Festival. Art pieces are currently located in City Hall, the
Senior Center, Library, and the Museum.
Artist Title Type of Art Location
Cathra-Anne Barker Altered States/ Cirque Vases City Hall
H. Andre Blanche Desert Escape Painting City Hall
Joanne Casey Mountain View Fiber Art LQ Library
Dan Cautrell Agreement #2, Parable #2,
Parable #12, Attitudes of
Displace
Prints City Hall
Mario Cespedes Beginning the Day
Profi le of Indian Woman
Paintings City Hall
Zeny Cieslikowski Bouganvilla, Door & Lamp, La
Quinta View
Photographs City Hall
James Danis Bird, Doorway, Heavenly
Council
Photographs City Hall
Dave Davis Cut from the Same Stone Baskets City Hall
Marilyn Endres Czechoslovakian bead bowl Segmented wood
vessel
City Hall
Robert Ferguson La Quinta Bell Tower Oil Painting LQ Library
Terry Ferguson/Babu Our Family of Six Bronze Sculpture City Hall
Susan Fox Blue Iris, Night Blooming
Cereus, Magnolia V
Painting City Hall
Gudman/Slaughter
Studio
The Couple Sculpture City Hall
Courtyard
Russell Jacques Rather Deco Sculpture City Hall
Snake Jagger Thunderbolt Painting City Hall
Brian Keller The Approach Painting City Hall
Mark Kerckhoff Desert Canyon Wash Painting City Hall
Dennis Kohn Mario’s Hotel Photo Collage City Hall
Ann Le Rose Stone to Stone Bronze Sculpture La Quinta Park
1.
2.
3.3.
“Leader of the Pack” by Jason Napier “Stan’s Vision” by Larry Cush 80
C
U
R
R
E
N
T
I
N
V
E
N
T
O
R
Y
Laurent Martrés Zen Yucca Photography LQ Library
Toby Mercer Opening Up Matboard Design City Hall
Judith Moore-Knapp Cactus Flowers Painting City Hall
Dexter Mugford Garden of Anazasi Sculpture City Hall
Leo Posillico Family Portrait Serigraph City Hall
Steve Reiman Lizards, Wilderness Totem Sculptures City Hall Entrance
John Matthew Richen Eagle Mystic Flight Sculpture City Hall
Bill Roach California Valley Quail with
Desert Plants
Painting City Hall
Robert Rohm Sedona Sunset
Chamisa in Bloom
Paintings City Hall
Joseph Salamon Quiet La Quinta
Desert Watch
Paintings City Hall
Marilyn Salamon Chumash Cave Mirage Batik City Hall
Jon Seeman Balancing Forms Sculpture City Hall
Courtyard
Lori Slater Dune Flowers Painting City Hall
Ric Vigallon Mountain Lion, Palm Trees,
Road Runner, Coyote
Metal art pieces LQ Library
John Weidenhammer Untitled Painting City Hall
Yachiyo Beck Lavender Art in the Valley
Teal Blue Mist in the Valley
Watercolor
Paintings
LQ Library
Destiny Allison Time Stream II Sculpture Village
Roundabout
Damien Jones Flowing Presence Sculpture Civic Center Entry
Andrew Carson Color Swirl Sculpture LQ Library
Dennis Kohn Box Canyon Photography LQ Library
Justin Coopersmith Triple Treat Painting LQ Library
Michael Leu Kitty Fuzzy A to Z Painting LQ Library
Kathy Ross Territorial View Sculpture LQ Library
Scott Roach Separate Reality Sculpture
Gabriella
Firehammer
Olas 106 & 211 Sculpture City Hall
Kari Von Wening Heart Sculpture Library
Kathy Dunham Desert Diamonds Painting City Hall
Justine Tot Tatarsky Blue Mountain Quartet Tile City Hall
Randy Strong Desert Cactus Glass Sculpture City Hall
Mark Stephenson Golden Cattails Photography City Hall
1.
2.
3.
“Historical Mural” by Andre Blanche 81
1. Entrance Monuments
2. Cahuilla Family @ Happy Point
3. Desert Scene @ La Quinta Car Wash
4. La Quinta High School Mascot Mural
5. La Quinta Court Fountains
6. Eagles @ Lowe’s Hardware
7. Desert Dolmen @ Amore Restaurant
8. Don @ Rancho La Quinta
9. Bridge Railings:
Washington Street, Eisenhower Drive, Adams
Street and Jeff erson Street (2)
10. Civic Center Campus:
Spirit of La Quinta; Bronze Relief Map; Native
American Theme Mosaics; Native Animal Tracks;
La Quinta Mountain Ranges; Dedication, Courage,
and Honor; Sun and Moonbeam; 9/11 Memorial;
Stan’s Vision; Leader of the Pack; Flowing Presence
11. Senior Center:
Solitude 1; Historical La Quinta Mural
12. Running Free @ Embassy Suites
13. Fritz Burns Park:
Dances with Landscapes Mosaics; Gateway to the
Desert; In-between Earth & Sky Spray Towers;
Walk through Arch Sculpture
14. Fish Trap with Bear @ Cove Oasis
15. Old Town La Quinta:
Village Bell; Tile Murals
16. Enjoy the Ride Bus Stop
17. Time Stream II @ Village Roundabout
18. Historic Mural @ La Quinta Museum
19. Freedom and Romance @ Griffi n Ranch
20. Andalusian Horse and Rider @ Andalusia
21. Portal of Poppies
22. Double Dipper
23. Signal Boxes by Julie Kirk
24. Signal Boxes by Maria Hunt
For more information regarding Art in Public Places.
Please contact the Community Service Department
(760) 777-7090 or www.la-quinta.org.communityservices
CITY OF LA QUINTA
Art in Public Places
Fred Waring Dr
Avenue 54
Ave
Avenue 50
Avenue 48
Westward Ho Dr
Miles Ave
Calle Tampico
Je
f
f
e
r
s
o
n
S
t
Du
n
e
P
a
l
m
s
R
d
Ad
a
m
s
St
Wa
s
h
i
n
g
t
o
n
St
Ei
s
e
n
h
o
w
e
r
D
r
Av
e
n
i
d
a
B
e
r
m
u
d
a
s
Hwy 111
Hwy 1
1
1
Ma
d
i
s
o
n
S
t
1 5
1 6
1 7
1 8
1 9
20
21
22
23
23
23
23
23
24
24
1
1
2
3
45
6
7
8
99
9
9
101 1
1 2
1 3
1 4
23
24
24
Avenue 52
9
82
2015 Resident Survey
Findings Report
October 2015
83
Table of Contents
Section
Executive Summary
Methodology
Demographic Data
Administration
Media & Communications
Quality of Life
Partnerships
Recreation
Parks & Facilities
Priorities & Opportunities
Open Ended Responses
Staff Focus Group Workshop
Survey Conclusions
Appendix
Page
1
5
9
11
13
15
16
17
27
32
38
39
40
41
84
1City of La Quinta
2015 Resident Survey Findings Report
Executive Summary
Introduction
Public Research Group conducted a Community Services Resident Survey during the summer
of 2015. The purpose of the survey was to gather resident opinions to help set priorities for the
future development of parks, facilities, programs and services. The survey was designed to obtain
statistically valid results from households throughout the City of La Quinta. The consultant worked
comprehensively with City staff in the development of the survey questionnaire.
The survey data was collected from three primary sources: mail, telephone and email surveys. The
goal was to obtain a total of at least 500 survey responses. This goal was met with a total of 558
responses received, combining the data gathering methodologies into one data set. Statistically, a
sample of 558 households provides a margin of error of plus or minus 4.2% at a 95% confi dence level
that fi ndings are representative of the sentiments of the residents of La Quinta.
Major Survey Findings
The survey contained a series of questions that were designed to measure behavior as well as
perceptions by residents surrounding community service regarding Parks, Recreation, Trails and
Open Space within the community. Furthermore, there were several opportunities for participants to
provide specifi c comments from “open end” questions.
Overall satisfaction with the parks and recreation value your household receives from the City
of La Quinta Community Services Department?
90% respondents said they were satisfi ed and only 10% said they were not, suggesting that respondents
were overall overwhelmingly satisfi ed with the parks and recreation value that they receive.
Ways respondents learn about City of La Quinta programs and activities.
The GEM was by far the most popular means at 79%, followed by technology/electronic outlets &
social media applications with a combined percentage of 62%, the Desert Sun Newspaper at 46%
and word of mouth at 39%.
Participation in Programs (Benchmark Data Comparison)
Only 47% of the survey respondents have participated in any programs offered by the City of La
Quinta during the past 12 months. In review of the 2006 survey fi ndings, only 19% had participated
in a program which is a signifi cant improvement.
•
•
•
85
2 City of La Quinta
2015 Resident Survey Findings Report
Quality of Programs (Benchmark Data Comparison)
Of the residents that have used a program in the past 12 months, 95% respondents said the programs
were either excellent or good with 4% as fair and only 1% said the program quality was poor. The
excellent category is at 44% which has a direct correlation with the very satisfi ed category which was
at 23% in the 2006 resident survey. This represents almost a double fold improvement in the past
nine years.
Participation in Program Categories (Benchmark Data Comparison)
The most highly participated programs that were used and met the needs of the community were
special events at 61%, followed by outdoor fi tness at 54% and then performing arts and indoor fi tness
tied at 24%. In review of the 2006 survey fi ndings, the top three programs that met the needs of the
community were youth sports at 28%, community special events, performing arts and before and
after school programs all tied at 27%.
Other Recreation Providers
The top three responses were private clubs (golf and tennis) at 28%, none at 24% and private health
clubs (health and fi tness) at 23%. The fact that none was so high shows that there is potentially a
small, untapped parks and recreation market available within the community.
Most Important Programs
The top fi ve ranked activities in terms of importance were all are equally important at 34%, none at
22%, outdoor fi tness at 12%, special events at 10% and indoor fi tness at 7%.
Visitation of Parks and Facilities in the Last 12 Months
The top fi ve places visited were the La Quinta Library at 50%, Civic Center Campus at 33%, Cove Oasis
at 32%, Bear Creek Trail at 30% and La Quinta Park at 26%. The Wellness Center had a lower visitation
rate than what was probably expected but the facility went through a renovation and had only been
open a short time when the survey was administered.
Condition of the Parks
93% respondents said the programs were either excellent or good with 6% as fair and only 1% said the
parks and facilities condition was poor. These responses are very similar to the 2006 survey fi ndings.
Potential Park Improvements (Benchmark Data Comparison)
The top three improvements were shade (trees/structures) at 59%, trails at 38% and restrooms at
35%. In review of the 2006 survey the top three improvements were shade (trees/structures) at 41%,
restrooms at 39% and drinking fountains at 30%.
•
•
•
•
•
•
•
86
3City of La Quinta
2015 Resident Survey Findings Report
Most Valuable Improvements to Park Spaces
The top three ranked improvements in terms of being most valuable consolidated in a fi rst through
third choice were shade (trees/structures) at 41%, trails at 26% and none at 25%.
Most Important actions and programs the City of La Quinta could take to improve and
expand parks and recreation
The survey data shows the top three were special events at 66%, walking trails and fi tness & wellness
tied at 65% and improve/renovate existing parks and facilities at 63%. The top three items most
willing to fund were walking and biking trails at 40%, fi tness and wellness programs at 32% and none
and new outdoor aquatic facilities at 31%. The majority of respondents were willing to fund at least
$1-$5 per month at 62%.
Level of Support for a Partnership with Palm Desert for the Aquatic Center
The survey data shows only 24% of La Quinta residents use the Palm Desert Aquatic Center but of
those that do use the facility, 57% of the survey respondents were in favor of a partnership to allow
La Quinta resident access to the facility at Palm Desert rates.
On-line Methods of Communication
The most effective method was social media at 55% followed by text messages at 53%.
Importance of Partnerships
The various organizations that the City of La Quinta partners with for parks and recreation programs
and activities were of importance in the survey respondents to maintain.
•
•
•
•
•
87
4 City of La Quinta
2015 Resident Survey Findings Report
Survey Conclusions
• Overall satisfaction is high
• Nearly half of the survey respondents participate in programs
• Too busy or not interested was the main reason for not participating in parks, facilities and
programs
• The City helps maintain a healthy lifestyle
• The GEM is by far how many of City residents hear about parks and recreation within the City
as well as word of mouth scored very high
• Program quality scored very high among users
• Community special events, fi tness related programs and performing areas are used and in
demand
• Performing arts had the highest use with needs not being met
• Parks and facilities are generally visited and used
• The Wellness Center was only visited 20% within the past year by survey respondents as
compared to the Library at 50%. This low visitation is most likely a result of the renovated
center being open for a short time when the survey was administered to the community
• Passive park improvements such as shade, trails, drinking fountains and picnic tables/
benches are the most important to the community
• Areas of importance of improvements and expansion that are important to the community
include special events, walking trails and fi tness & wellness tied and improve/renovate
existing parks and facilities
• The top three items most willing to fund were walking and biking trails at 40%, fi tness and
wellness programs at 32% and none and new outdoor aquatic facilities at 31%. The majority
of respondents were willing to fund at least $1-$5 per month.
88
5City of La Quinta
2015 Resident Survey Findings Report
Methodology
Public Research Group (PRG) provides a variety of data gathering techniques and types of analysis
to help governmental agencies identify the park and recreational needs of their residents. The data
gathering techniques used for this study included a random mail, telephone and email survey, a staff
focus group meeting and a general on-line survey open to the entire community. This study reviews
this data using both with quantitative and qualitative analysis techniques.
The goal was to obtain at least 500 survey responses. This goal was met with a total of 558 responses
received, combining the data gathering methodologies into one data set. Statistically, a sample of
558 households provides a margin of error of plus or minus 4.4% at a 95% confi dence level that
fi ndings are representative of the sentiments of the residents of La Quinta. The following pie chart
illustrates the breakdown of survey type for this study.
The mail sample had an 18.8% completion rate, considered above average in social science research.
The email completion rate was 12%, considered average in social science research. The telephone
surveys represented the largest survey respondent type with 226 completed to create a representative
sample of the La Quinta community.
In addition to the random sample survey, the City of La Quinta also used the same questions to
launch an online survey after the random sample was completed. In this report, references to online
data is pertaining to this non-random survey opportunity . An additional 98 surveys were completed
and those completed fi ndings can be found in the Appendix.
89
6 City of La Quinta
2015 Resident Survey Findings Report
The map that follows was generated using Geographic Information Systems (GIS) software showing
the percentage of surveys broken down into four primary planning quadrants completed within the
City of La Quinta municipal boundary. The largest quadrant of completed surveys was Quadrant
4 at 34% while the lowest quadrant was Quadrant 1 with 19%. Overall, the completed surveys
were geographically balanced with the City of La Quinta with not one of the Quadrant areas being
oversampled.
90
7City of La Quinta
2015 Resident Survey Findings Report
Qu
a
d
:
4
Re
s
p
o
n
s
e
:
3
4
.
1
6
%
Qu
a
d
:
2
Re
s
p
o
n
s
e
:
2
2
.
9
%
Qu
a
d
:
3
Re
s
p
o
n
s
e
:
2
4
.
2
4
%
Qu
a
d
:
1
Re
s
p
o
n
s
e
:
1
8
.
7
%
Le
g
e
n
d
Hi
g
h
w
a
y
s
Ro
a
d
s
0-
1
0
%
11
-
2
0
%
21
-
3
0
%
31
-
4
0
%
41
-
5
0
%
51
-
6
0
%
61
-
7
0
%
71
-
8
0
%
81
-
9
0
%
91
-
1
0
0
%
La
Q
u
i
n
t
a
S
u
r
v
e
y
Co
m
p
l
e
t
e
d
S
u
r
v
e
y
s
01
2
0.
5
Mi
l
e
s
1
i
n
=
1
m
i
l
e
s
91
8 City of La Quinta
2015 Resident Survey Findings Report
In this study, respondents were asked to complete a fi ve page questionnaire with 24 questions.
Within those 24 questions, there were approximately 520 variables, most of which were statistically
quantifi able and some of which were open-ended questions which could only be presented as
narrative responses. The open ended comments are summarized in the body of this report and
a complete version of the text comments for each question that allowed responses can be found
in the Appendix of this report. The survey took an average of 17 minutes to complete. A copy of
the mail survey instrument is presented in the Appendix of this report. While email and telephone
survey instruments had their own scripts, questions were asked in identical order and using identical
wording.
This report begins with the demographic data. Questions relating to satisfaction with Community
Service Department services will be the fi rst area of focus. Use of those parks, facilities and services
follows with questions relating to the importance or unimportance of those parks, facilities and
services immediately after. The report will conclude with questions about future priorities. Please
note that the analysis of questions will not be presented in the same order that they were asked.
92
9City of La Quinta
2015 Resident Survey Findings Report
Demographic Data
Question 19 asked the marital status of the survey respondents. The vast majority of the respondents
were married at 72%. The following pie chart illustrates the survey results.
Question 19 asked the age of respondents. Census estimates show that the median age of La Quinta
residents is 46 years. The average age for the survey respondent was 62. However, since no one
under the age of 18 completed the survey, the age is 44 when adjusted and is close to the census
median age.
Census data shows that 72% of households had families and 24% had children under 18 years of age.
Sample data from the mail, telephone and email data showed that a lower percentage of respondents
had children under 18 within their households at 16%.
According to 2012 Census estimates, the residents of the City of La Quinta are 52% female and
48% male. Question 21 asked the gender of the survey respondent. It is not unusual in leisure
services research survey respondents tend to be more female than male since females tend to be
spokespersons of their households. Such is the case for this study, where approximately 55% were
female and 45% male.
Question 22 asked how long respondents lived in La Quinta. The average length of time the respondents
have resided in the City of La Quinta is 12 years.
93
10 City of La Quinta
2015 Resident Survey Findings Report
The data from the combined mail, telephone and email surveys shows that 18% were relative
newcomers, living in the City for fi ve years or less, that 33% said they lived in La Quinta between six
and 10 years and that 49% lived in La Quinta for more than ten years, not taking those who didn’t
answer into consideration. This fi nding suggests that the survey captured a wide range of citizens
living in La Quinta and did not just focus on longtime residents which is very common in social science
research.
In social science research, random sampling attempts to eliminate biases towards one group or
another. PRG fi nds that survey respondents are self-selecting, volunteering to complete the surveys
or not. In this study for the City of La Quinta, the sample returned a 95% level of confi dence with
a +/- 4.4% confi dence interval. This level of confi dence exceeds the social science standard of 95%
with a +/- 5% level of confi dence. It would be diffi cult to argue the survey data is not generally
representative of the community. The demographic data more or less bears that hypothesis out.
94
11City of La Quinta
2015 Resident Survey Findings Report
Administration
Satisfaction
Question 1 asked respondents to characterize the overall satisfaction with the parks and recreation
value your household receives from the City of La Quinta Community Services Department.
A total of 24 respondents failed to answer the question. Of those that answered it, 90% said they were
satisfi ed and 10% said they were not, suggesting that respondents were overwhelmingly satisfi ed. In
review of previous research in the fi eld, the national level of satisfaction is +/-65%. The following pie
chart highlights the survey data.
95
12 City of La Quinta
2015 Resident Survey Findings Report
Question 1a provided those not satisfi ed with the opportunity to explain the reasons why. Respondents
were provided a variety of choices. Respondents were offered the opportunity to select more than
one choice or provide an answer of their own.
A small total of only 10% had said they were not satisfi ed with the City of La Quinta in Question 1. The
bar chart below illustrates the survey data.
The data shows that the top three reasons selected were “other” at 36%, facilities at 34%, and parks
at 30%. Fees, the Silver Rock Golf Course, and many of the administration functions of the Community
Services Department were not the reason for dissatisfaction which shows the City’s commitment to
high service standards to the residents of La Quinta.
There were open-ended responses that are presented in the Appendix of this report. PRG presents them
in their unedited versions unless they refl ect poor taste or target a specifi c individual. A summary of
the “other” responses include issues surrounding dogs, Fritz Burns pool, the need for more programs,
the general spending of city money on parks and recreation and fi nally that the City has focused too
much on seniors.
96
13City of La Quinta
2015 Resident Survey Findings Report
Media & Communications
Question 2 explored the ways residents learn about City of La Quinta programs and activities. The
top three were the GEM which was by far the most popular means at 79%, followed by the Desert Sun
Newspaper at 46% and word of mouth at 39%. The bar chart below illustrates the survey data.
In review of previous research in the fi eld, the program guide, which is the case for the City of La Quinta,
is typically the primary way of learning about programs and activities. The website, at 27%, is about
average from our past survey research. The highest PRG has seen in the past was slightly over 50%,
with those agencies placing a signifi cant investment into website development and maintenance.
All in all, 62% of the survey respondents learned about the programs and activities through a touch
of technology. This an emerging trend in the park and recreation fi eld. It shows the importance of
the initial investment into those digital resources in terms of time and cost and the on-going effort
to maintain these digital communication outlets as residents as well as users do seek out those
channels on a regular basis for learning about programs and activities.
In comparison of the online survey data, the responses were a combined percentage of 34% for the
technology related outlets, the GEM at 24% and the Desert Sun Newspaper at 14%.
97
14 City of La Quinta
2015 Resident Survey Findings Report
Question 17 gauged how effective the following online methods of communication would be for
keeping you informed about City of La Quinta parks and recreation activities. Social media was the
highest rated in terms of online effectiveness at 55%. The bar chart below illustrates the survey
data.
98
15City of La Quinta
2015 Resident Survey Findings Report
Quality of Life
Question 11 asked respondents to what extent does the City of La Quinta make a difference in your
health or the health of members of your household. The majority at 64% felt that the City does make
a positive impact as illustrated the pie chart below.
99
16 City of La Quinta
2015 Resident Survey Findings Report
Partnerships
Question 18 asked respondents how important you think it is for the City of La Quinta to develop
and maintain partnerships with the following agencies. The various organizations that the City of
La Quinta partners with for parks and recreation programs and activities were of importance in the
survey respondents to maintain. The bar chart below illustrates the survey data.
A summary of the “other” responses include environmental agencies, senior centers and the Palm
Desert Aquatic Center.
100
17City of La Quinta
2015 Resident Survey Findings Report
Recreation
Program Participation
Question 3 sought to gather data about participation in any programs offered by the City of La Quinta
during the past 12 months? Only 47% of the survey respondents have participated in any programs
offered by the City of La Quinta during the past 12 months. In review of the 2006 survey fi ndings, only
19% had participated in a program which is a signifi cant improvement. In review of previous research
in the fi eld, the national level of participation is +/-30%. The pie chart below illustrates the survey
data.
101
18 City of La Quinta
2015 Resident Survey Findings Report
Question 3a provided those that did participate an opportunity to rate the overall quality of the
programs you and members of your household participated in. The pie chart below illustrates the
survey data.
Of the residents that have used a program in the past 12 months, 95% respondents said the programs
were either excellent or good with 4% as fair and only 1% said the program quality was poor. The
excellent category is at 44% which has a direct correlation with the very satisfi ed category which was
at 23% in the 2006 resident survey. This represents almost a double fold improvement in the past
nine years. In review of previous research in the fi eld, the national level of excellent is +/-37%.
102
19City of La Quinta
2015 Resident Survey Findings Report
Park & Recreation Providers
Question 4 asked what other parks and recreation providers, if any, do you or your family use for
programs and services. The top three responses were private clubs (golf and tennis) at 28%, none at
24% and private health clubs (health and fi tness) at 23%. The fact that none was so high shows that
there is potentially a small, untapped parks and recreation market available within the community.
The bar chart below illustrates the survey data.
The following GIS heat maps shows the effects of private clubs (both golf/tennis and health/fi tness)
to illustrate if the private clubs infl uence park and recreation use outside of the gated communities of
La Quinta. The last map shows the effect of the community not using any organization for park and
recreation use.
The purpose of exploring the data in the form of GIS heat maps is to seek potential market share
opportunities for City leisure services. It is clear the private clubs as well as private health clubs do
not draw a signifi cant resident population outside of Quadrant 2 & 4 of the community that have the
majority of private facilities located within gated communities.
It is also evident in review of the mapping of the 24% that answered none to the question that
Quadrant 1 & 3 are the 2 areas that show the majority of non-use, while Quadrants 2 & 4 are more
active using private clubs within their gated communities. The areas depicted in Quadrants 1 & 3
would be portions of the community that could be marketing for city parks and leisure services.
103
20 City of La Quinta
2015 Resident Survey Findings Report
Qu
a
d
:
4
Re
s
p
o
n
s
e
:
5
6
.
2
5
%
Qu
a
d
:
2
Re
s
p
o
n
s
e
:
5
0
.
6
5
%
Qu
a
d
:
3
Re
s
p
o
n
s
e
:
2
0
%
Qu
a
d
:
1
Re
s
p
o
n
s
e
:
2
6
.
8
7
%
Le
g
e
n
d
Hi
g
h
w
a
y
s
Ro
a
d
s
0-
1
0
%
11
-
2
0
%
21
-
3
0
%
31
-
4
0
%
41
-
5
0
%
51
-
6
0
%
61
-
7
0
%
71
-
8
0
%
81
-
9
0
%
91
-
1
0
0
%
La
Q
u
i
n
t
a
S
u
r
v
e
y
Q4
.
H
o
u
s
e
h
o
l
d
s
t
h
a
t
h
a
v
e
vi
s
i
t
e
d
p
r
i
v
a
t
e
c
l
u
b
s
01
2
0.
5
Mi
l
e
s
1
i
n
=
1
m
i
l
e
s
104
21City of La Quinta
2015 Resident Survey Findings Report
Qu
a
d
:
4
Re
s
p
o
n
s
e
:
3
9
.
0
6
%
Qu
a
d
:
2
Re
s
p
o
n
s
e
:
4
2
.
8
6
%
Qu
a
d
:
3
Re
s
p
o
n
s
e
:
2
1
.
1
1
%
Qu
a
d
:
1
Re
s
p
o
n
s
e
:
2
9
.
8
5
%
Le
g
e
n
d
Hi
g
h
w
a
y
s
Ro
a
d
s
0-
1
0
%
11
-
2
0
%
21
-
3
0
%
31
-
4
0
%
41
-
5
0
%
51
-
6
0
%
61
-
7
0
%
71
-
8
0
%
81
-
9
0
%
91
-
1
0
0
%
La
Q
u
i
n
t
a
S
u
r
v
e
y
Q4
.
H
o
u
s
e
h
o
l
d
s
t
h
a
t
h
a
v
e
vi
s
i
t
e
d
p
r
i
v
a
t
e
h
e
a
l
t
h
c
l
u
b
s
01
2
0.
5
Mi
l
e
s
1
i
n
=
1
m
i
l
e
s
105
22 City of La Quinta
2015 Resident Survey Findings Report
Qu
a
d
:
4
Re
s
p
o
n
s
e
:
2
7
.
3
4
%
Qu
a
d
:
2
Re
s
p
o
n
s
e
:
3
7
.
6
6
%
Qu
a
d
:
3
Re
s
p
o
n
s
e
:
3
8
.
8
9
%
Qu
a
d
:
1
Re
s
p
o
n
s
e
:
4
1
.
7
9
%
Le
g
e
n
d
Hi
g
h
w
a
y
s
Ro
a
d
s
0-
1
0
%
11
-
2
0
%
21
-
3
0
%
31
-
4
0
%
41
-
5
0
%
51
-
6
0
%
61
-
7
0
%
71
-
8
0
%
81
-
9
0
%
91
-
1
0
0
%
La
Q
u
i
n
t
a
S
u
r
v
e
y
Q4
.
H
o
u
s
e
h
o
l
d
s
t
h
a
t
h
a
v
e
n
'
t
vi
s
i
t
e
d
a
n
y
o
t
h
e
r
re
c
r
e
a
t
i
o
n
a
l
p
r
o
v
i
d
e
r
s
01
2
0.
5
Mi
l
e
s
1
i
n
=
1
m
i
l
e
s
106
23City of La Quinta
2015 Resident Survey Findings Report
Barriers to Park & Recreation Use
Question 5 focused on the reasons that prevented households from using parks, facilities, and
recreation programs in the City of La Quinta more often.
The data shows that the top three reasons selected were we are too busy or not interested at 31%,
“other” at 20%, and fi nally I do not know what is being offered and program times are not convenient
tied at 18%. The bar chart below illustrates the survey data.
There were open-ended responses that are presented in the Appendix of this report. A summary
of the “other” responses included can’t drive, use of gated community facilities, the need for more
programs, poor health and the spending of city money.
107
24 City of La Quinta
2015 Resident Survey Findings Report
Categories of Program Participation
Question 6 tracked use of program categories and whether or not the City of La Quinta met the
needs associated with those categories. The most highly participated programs that were used and
met the needs of the community were special events at 61%, followed by outdoor fi tness at 54%
and then performing arts and indoor fi tness tied at 24%. In examination of the online survey data,
the environmental category had a higher use at 39%. In review of the 2006 survey fi ndings, the top
three programs that met the needs of the community were youth sports at 28%, community special
events, performing arts and before and after school programs all tied at 27%.
The bar chart on the following page illustrates the survey data.
108
25City of La Quinta
2015 Resident Survey Findings Report
109
26 City of La Quinta
2015 Resident Survey Findings Report
The top three categories of use and needs not being met were performing arts and indoor fi tness
tied at 7%, then followed by sports & athletics at 6%. These categories are very small percentages as
compared to program categories that are not used in the community. The top three areas not used
in the community include social programs at 93%, family programs at 91% and fi nally arts and crafts
at 89%.
Question 6a provided any opportunity for the survey respondent to rate the most important program
category. The top fi ve ranked activities in terms of importance were all are equally important at 34%,
none at 22%, outdoor fi tness at 12%, special events at 10% and indoor fi tness at 7%. There was
a very interesting bipolar correlation between the top 2 with a slight majority placing all program
categories as most important while then next selection was none. The City of La Quinta and park and
recreation partners provide a wide range of programs and services while the infl uence of private clubs
in the areas probably led survey respondents to select none due to the fact that they do not use city
recreation programs. The bar chart below illustrates the survey data.
110
27City of La Quinta
2015 Resident Survey Findings Report
Parks & Facilities
Parks & Facilities Visitation
Question 7 tracked the visitation over a 12 month period for parks and facilities. The top fi ve places
visited were the La Quinta Library at 50%, Civic Center Campus at 33%, Cove Oasis at 32%, Bear Creek
Trail at 30% and La Quinta Park at 26%. The major parks and facilities score high in terms of use. One
item to note is the Wellness Center had a lower visitation rate than expected but the facility went
through a major renovation and has only been open for approximately 3 months when the survey
was administered. However, the online survey data shows the Wellness Center within the top fi ve
choices. The visitation rate should continue to increase in the future. The bar chart below illustrates
the survey data.
111
28 City of La Quinta
2015 Resident Survey Findings Report
Rating of the Parks & Facilities Physical Condition
Question 8 asked survey respondents to rate the physical condition of all the City of La Quinta parks
and facilities that were visited. 93% respondents said the programs were either excellent or good
with 6% as fair and only 1% said the parks and facilities condition was poor. The excellent category
at 39% is slightly higher than the national average of +/- 35%. These responses are very similar to the
2006 survey fi ndings. The pie chart below illustrates the survey data.
112
29City of La Quinta
2015 Resident Survey Findings Report
Potential Parks & Facilities Improvements
Question 9 focused on potential improvements that could be made to City of La Quinta parks. The
top three improvements were shade (trees/structures) at 59%, trails at 38% and restrooms at 35%.
In review of the 2006 survey the top three improvements were shade (trees/structures) at 41%,
restrooms at 39% and drinking fountains at 30%. In review of the online survey data, the top three
improvements included shade (trees/structures) at 13%, drinking fountains at 10% and restrooms
and trails tied at 9%. The bar chart below illustrates the survey data.
113
30 City of La Quinta
2015 Resident Survey Findings Report
Question 10 is a follow up to Question 9 to select the top three improvements from Question 9 that
would add the most value to the parks. The top three ranked improvements in terms of being most
valuable consolidated in a fi rst through third choice were shade (trees/structures) at 41%, trails at
26% and none at 25%. The bar chart below illustrates the survey data.
114
31City of La Quinta
2015 Resident Survey Findings Report
Question 14 explored the idea that the outdoor pool at Fritz Burns Park be expanded to provide
new outdoor aquatic elements. As the outdoor pool at Fritz Burns Park is small and very basic in
terms of swimming features, the data collected from the survey shows that almost half of the survey
respondents did not know if the outdoor pool should be expanded. The City of La Quinta would need
to showcase ideas to the public as to what the expansion might include before the undecideds can
provide a strong opinion on this topic. The pie chart below illustrates the survey data.
115
32 City of La Quinta
2015 Resident Survey Findings Report
Priorities & Opportunities
The following set of questions focused on select initiatives that the City of La Quinta wished to gather
community input for possible future direction.
Actions & Programs to Improve & Expand Parks & Recreation
Question 12 listed a series of actions and programs that the City could take to improve and expand
parks and recreation. The survey data shows the top three were special events at 66%, walking trails
and fi tness & wellness tied at 65% and improve/renovate existing parks and facilities at 63%.
The bar chart on the following page illustrates the survey data.
116
33City of La Quinta
2015 Resident Survey Findings Report
117
34 City of La Quinta
2015 Resident Survey Findings Report
Question 13 focused on the top three items most willing to fund were walking and biking trails at
40%, fi tness and wellness programs at 32% and none and new outdoor aquatic facilities at 31%. The
charts below illustrates the survey data.
118
35City of La Quinta
2015 Resident Survey Findings Report
In response to Question 13a, over 60% of the survey respondents were willing to pay to fund the costs
to purchase, improve or develop the choices selected in Question 13. The majority of respondents
were willing to fund at least $1-$5 per month at 62%. The online survey data was more positive in
that 71% were willing to fund at least $1-$5 per month.
119
36 City of La Quinta
2015 Resident Survey Findings Report
Palm Desert Aquatic Center Use
Question 15 was a question regarding City of La Quinta residents’ use of the neighboring Palm Desert
Aquatic Center. The data found that a small percentage of the survey respondents use the facility.
The pie chart below illustrates the survey data.
Question 15a was a follow up question for the 24% of the survey respondents that answered yes on
Question 15 in terms of having an intergovernmental agreement to allow City of La Quinta residents
to pay Palm Desert rates to use the Palm Desert Aquatic Center. The pie chart below illustrates the
survey data.
120
37City of La Quinta
2015 Resident Survey Findings Report
Question 16 & the follow up Question 16a of the survey centered on the topic of building a new
recreation center with possible partnerships in the Northern part of the City. Since the time of survey
completion, the City is investigating a regional park (XPARK) in this area of town.
121
38 City of La Quinta
2015 Resident Survey Findings Report
Open Ended Responses
Ideas Benefi cial for the City of La Quinta to Implement
Question 24 provided an opportunity for survey respondents to provide ideas that would be benefi cial
for the City of La Quinta to implement in the next 5 years. The complete data set of comments can be
found in the Appendix. The following is a summary of the major themes:
Importance of aquatics- a desire to expand offerings & partner with other cities/ agencies
Residents would like additional walking, hiking and biking trails
Additional programming- specifi cally for seniors and children
Desire to develop/ build up the Old Town area of the City, as well as SilverRock Resort
Overall park and facility maintenance should be a priority
Any Additional Comments
Question 25 provided an opportunity for survey respondents to provide any other additional comments
at the conclusion of the survey. The complete data set of comments can be found in the Appendix.
The following is a summary of the major themes:
Attention should be given to the Downtown and Old Town areas of La Quinta
La Quinta is well maintained and a very nice place to live
Residents would like additional programming offered by the City
•
•
•
•
•
•
•
•
122
39City of La Quinta
2015 Resident Survey Findings Report
Staff Focus Group Workshop
The staff of Public Research Group facilitated a small staff focus group workshop on July 1, 2015 in
conjunction with fi nalizing the roll out the resident survey as well as seeking additional input into
this study regarding parks and leisure services within the City of La Quinta. The table of the workshop
questionnaire responses can be found in the Appendix.
A series of highlights from the workshop are included below but it entailed mostly positive exchanges
in the discussion of the parks and recreation with the City from topics captured on the workshop
questionnaire. The assessment of the quality of programs, parks and maintenance by staff all are
within reason as compared to the survey results. The staff seemed to have a good understanding on
the general parks and recreation needs of the community. The following were the major discussion
points;
• The quality of programming as well as parks and facilities is good to very good
• Marketing leisure services to the community is important
• It is a challenge to fi nd high quality instructors
• To increase the amount of programs, additional space would be needed
• Water management and turf reduction was a suggested improvement to the parks
• Improved parks and facilities to include more amenities was also important
• Better partnerships with both the Desert Sands School District and the Desert Recreation
District were noted
123
40 City of La Quinta
2015 Resident Survey Findings Report
Survey Conclusions
The resident survey yielded many data touch points that provided over 13,000 pieces of collected
information. All of this data was inputted and analyzed throughout this research process. It is clear
that the City of La Quinta has greatly improved in the areas of parks, trails and recreation since
2006 when the last survey was completed. The City of La Quinta has many private clubs that are
used by a portion of the community, but provides quality leisure spaces and services for the entire
community to use and enjoy. However, there is always opportunities to improve and potential grow
leisure services for the community. The following bullet points highlight the major fi ndings of the
2015 Resident Survey. They are:
• Overall satisfaction is high
• Nearly half of the survey respondents participate in programs
• Too busy or not interested was the main reason for not participating in parks, facilities and
programs
• The City helps maintain a healthy lifestyle
• The GEM is by far how many of City residents hear about parks and recreation within the City
as well as word of mouth scored very high
• Program quality scored very high among users
• Community special events, fi tness related programs and performing areas are used and in
demand
• Performing arts had the highest use with needs not being met
• Parks and facilities are generally visited and used
• The Wellness Center was only visited 20% within the past year by survey respondents as
compared to the Library at 50%. This low visitation is most likely a result of the renovated
center being open for a short time when the survey was administered to the community
• Passive park improvements such as shade, trails, drinking fountains and picnic tables/
benches are the most important to the community
• Areas of importance of improvements and expansion that are important to the community
include special events, walking trails and fi tness & wellness tied and improve/renovate
existing parks and facilities
• The top three items most willing to fund were walking and biking trails at 40%, fi tness and
wellness programs at 32% and none and new outdoor aquatic facilities at 31%. The majority
of respondents were willing to fund at least $1-$5 per month.
124
41City of La Quinta
2015 Resident Survey Findings Report
Appendix
125
42 City of La Quinta
2015 Resident Survey Findings Report
July 24, 2015
Dear La Quinta Resident,
The La Quinta Community Services Department is requesting your help and a few minutes out of your
day to complete a survey regarding Parks, Recreation, Trails and Open Space within our community.
You have been chosen to participate in a survey designed to gather resident opinions to help set
priorities for the future development of parks, facilities, programs and services. Since a limited number
of households in La Quinta were randomly selected to receive the survey, we hope you will take the
time to participate.
We realize this survey takes some time to complete, but every question is important. The time you
invest in this survey will help the City take a resident driven approach to make decisions that will
positively enrich the quality of life and vitality of our community.
The City has partnered with the Public Research Group, an independent public research company
hired to administer this survey. They will compile the data collected and will present the results to the
City.All responses are confi dential.
Please return this survey in the enclosed self-addressed, stamped envelope by August 24, 2015.
If you should have any questions or concerns, please contact the La Quinta Community Services
Department at (760) 777-7090.
Thank you very much for completing this survey and letting your voice be heard.
The survey starts on the back of this cover letter.
Sincerely,
Edie Hylton
Deputy City Manager
78495 Calle Tampico | La Quinta | California | 92253 | 760.777.7000 | www.la-quinta.org
126
43City of La Quinta
2015 Resident Survey Findings Report
City of La Quinta Community Services Resident Survey
The City of La Quinta Community Services Department would like your input to help
determine park and recreation priorities for our community. Your “household” refers
to you and those residing in your home. This survey will take up to 15 minutes to
complete. When you are fi nished, please return your survey in the enclosed postage-
paid envelope. All responses to this survey are confi dential.
1. How would you characterize your overall satisfaction with the parks and recreation value your
household receives from the City of La Quinta Community Services Department?
___ Satisfi ed (Skip to #2) ___ Not Satisfi ed (Answer #1a)
1a. If you answered “Not Satisfi ed”, please tell us which area(s) you are not satisfi ed with?
(Check all that apply)
___ City Website ___ Registration
___ Community/Special Events ___ Silver Rock Golf Course
___ Customer Service ___ Parks
___ Facilities ___ Programs
___ Fees
___ Other: (Please specify)__________________________________
2. Please check ALL the ways you learn about City of La Quinta programs and activities.
___ Desert Sun Newspaper
___ E-mail communications
___ Flyers
___ Information at Facilities
Which Facility_________________
___ Radio
___ Social Media (Facebook, NextDoor, etc.)
___ The GEM (The Chamber of Commerce Newsletter)
___ Visited or called the Community Services Dept.
___ Website
___ Word of Mouth
___ Other: ____________________________________
4. What other parks and recreation providers, if any, do you or your family use for programs and
services?(Check all that apply)
3. Have you or members of your household participated in any programs offered by the City of
La Quinta during the past 12 months?
___ Yes (Answer #3a) ___ No (Skip to #4)
3a. How would you rate the overall quality of the programs you and members of your household
participated in?
___ Excellent ___ Fair (needs some improvements)
___ Good ___ Poor (needs many improvements)
___ Affi liate Sports Organizations
___ Churches
___ Community Groups
___ Desert Recreation District
___ Lake Cahuilla Regional Park
___ La Quinta Boys and Girls Club
___ None, does not use any organization
___ Private Clubs (golf/tennis)
___ Private health clubs (health & fi tness)
___ Private instruction (dance, martial arts, etc.)
___ Private or public schools
___ YMCA of the Desert
___ Youth Sports Organizations
___ Other: ____________________________________
127
44 City of La Quinta
2015 Resident Survey Findings Report
5. Please check ALL the reasons that prevent you or other members of your household from using
parks, facilities, and recreation programs in the City of La Quinta more often.
6a. Which program that you use from the list above is the MOST IMPORTANT to your household?
(Please write in the LETTER corresponding to your choice below, check ‘All Equally Important’ if no
one program is most important, or check ‘NONE’ if you do not use any of the listed programs or they
are not important to you)
6b. If you indicated that your needs are not being met in any areas above, what specifi c
programs are you looking for?___________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
___ Availability of parking
___ Class availability
___ Facilities are not well maintained
___ Facilities do not have the right equipment
___ Facilities operating hours not convenient
___ I do not know locations of facilities
___ I do not know what is being offered
___ Lack of quality programs
___ Poor Instructors
___ Program or facility not offered
___ Program times are not convenient
___ Registration for programs is diffi cult
___ Security is insuffi cient
___ Too far from our residence
___ Use facilities of the Desert Recreation District
___ Use services of other agencies in the local area
___ We are too busy or not interested
___ Other: ____________________________________
6. Please indicate if YOU or ANY MEMBER of your HOUSEHOLD uses the following program categories.
If YES, indicate whether the City of La Quinta meets your needs by circling YES or NO below.
Please answer the questions on the reverse side of this page.
_____Most important ___All are equally important ___NONE (Skip to #7)
Category Program Examples USE this TYPE of
program?
If YES, Does the
City meet your
needs?
A Arts & Crafts Ceramics, photography, drawing, painting, textiles,
etc.Yes No Yes No
B Performing Arts Theater, concerts, ballet, music, plays, etc. Yes No Yes No
C Sports &
Athletics
Baseball, soccer, basketball, football, volleyball,
tennis, etc.Yes No Yes No
D Environmental Gardening, natural landscaping, nature study,
nature walks, etc. Yes No Yes No
E Self-
Improvement
Self-defense, home improvement, computer,
health, etc.Yes No Yes No
F Social Dancing, teen clubs, senior club, cards, single
adults, single parents, etc.Yes No Yes No
G Special Events One or two day events, festivals, shows, etc.Yes No Yes No
H Outdoor Fitness Hiking, running, walking, biking, etc.Yes No Yes No
I Aquatics Lap swim, swim lessons, open swim, etc.Yes No Yes No
J Indoor Fitness Exercise equipment, free weights, jogging track,
aerobics, etc.Yes No Yes No
K Family Programs Pool parties, and parent/child activities, family nights,
etc.Yes No Yes No
128
45City of La Quinta
2015 Resident Survey Findings Report
8. Overall how would you rate the physical condition of ALL the City of La Quinta parks and
facilities that you have visited?
___ Excellent ___ Fair (needs some improvements)
___ Good ___ Poor (needs many improvements)
11. To what extent does the City of La Quinta make a difference in your health or the health of
members of your household? (Please check ONLY one)
___ The City makes no difference
___ The City makes very little difference
___ The City helps to maintain a healthy lifestyle
___ The City has actually improved my health or the health of someone in my household
7. From the following list, please check ALL the City of La Quinta parks and facilities you or
members of your household have visited over the past 12 months.
___ Adams Park (Adams Street & La Palma Drive)
___ Bear Creek Trail (Along Avenida Montezuma)
___ Civic Center Campus (78495 Calle Tampico)
___ Cove Oasis (Top of the Cove La Quinta)
___ Desert Pride Park (Birchcrest Circle)
___ Eisenhower Park (Eisenhower Drive & Calle Sinaloa)
___ Fred Wolff Nature Preserve (52599 Avenida Madero)
___ Fritz Burns Park (Avenue 52 & Avenida Bermudas)
___ Fritz Burns Outdoor Pool (Avenue 52 & Avenida Bermudas)
___ Lake Cahuilla Regional Park (58075 Jefferson Street)
___ La Quinta Community Park (77885 Avenida Montezuma)
___ La Quinta Library (78275 Calle Tampico)
___ La Quinta Museum (77885 Avenida Montezuma)
___ La Quinta Park (Blackhawk Way & Adams Street)
___ Monticello Park (Monticello Avenue & Fred Waring Drive)
___ Pioneer Park (Miles Avenue & Seeley Drive)
___ Saguaro Park (Saguaro Road & Washington Street)
___ Seasons Park (Desert Club Drive & Cloud View Way)
___ Sports Complex (78-900 Avenue 50 - Park Avenue)
___ Velasco Park (Avenida Velasco & Calle Temecula)
___ Wellness Center (78450 Avenida La Fonda)
___ None, we do not use the parks (Skip to question #9)
9. Listed below are potential improvements that could be made to City of La Quinta parks. Please
check ALL the improvements you would like to have made to the City parks.
___ a. Basketball courts
___ b. Bike racks
___ c. Drinking fountains
___ d. Handicap accessibility
___ e. Park entrance signs
___ f. Park lighting
___ g. Parking
___ h. Picnic shelters
___ i. Picnic tables/benches
___ j. Playground equipment
___ k. Public art
___ l. Restrooms
___ m. Sand volleyball courts
___ n. Shade (trees/structures)
___ o. Sidewalks
___ p. Sports fi elds lighting
___ q. Sports fi elds maintenance
___ r. Trail lighting
___ s. Trails
___ t. Tennis courts
___ u. Other:_______________________
10. Which THREE of the improvements from the list in Question #9 do you feel add the most value to
parks? (Using the LETTERS in question #9 above, please write in the LETTER below for your 1st, 2nd,
and 3rd choices, or check ‘NONE’)
_____1st _____2nd ______3rd _____NONE
129
46 City of La Quinta
2015 Resident Survey Findings Report
Please answer the questions on the reverse side of this page.
12. Listed below are actions and programs the City of La Quinta could take to improve and expand
parks and recreation. Please indicate how important you and your household believes it would
be for the City of La Quinta to take action.
Very
Important
Somewhat
Important Not Sure
Not
Important
A Develop new outdoor aquatic facilities 43 2 1
B Disc golf 43 2 1
C Environmental areas/nature center 43 2 1
D Fitness and wellness programs 43 2 1
E Improve or renovate existing parks and facilities 43 2 1
F Senior programs 43 2 1
G Special events 43 2 1
H More athletic fi elds (soccer, baseball, softball, etc.)43 2 1
I Pickleball/Tennis courts 43 2 1
J Walking and biking trails 43 2 1
K Other:________________________________________43 2 1
13. Which THREE of the items from the list in Question #12 would you be most willing to fund with
your tax dollars? (Please write in the Letters below for your 1st, 2nd, and 3rd choices, or check
‘NONE’)
____1st Most Willing ____2nd Most Willing ____3rd Most Willing ____NONE (Skip to #14)
13a. How much of an increase would you be willing to pay to fund the costs to purchase, improve, or
develop your selections in Question #13?
___ $1-5 per month ___$6-10 per month ___ More than $10 per month ___ Don’t know
15a. Does the City of La Quinta need to work with the City of Palm Desert for an intergovernmental
agreement that allows City of La Quinta residents access to the Palm Desert Aquatic Center at
Palm Desert resident rates?
____Yes ____No ____Don’t Know
16. Should the City of La Quinta seek to partner with surrounding Desert communities to build a joint
use recreation center in the northern portion of the City?
____Yes (Answer #16a) ____No ____Don’t Know
16a. What indoor recreational spaces would you or someone in your household use in the future?
(Check all that apply)
___ Walking/jogging track ___ Fitness center ___ Multi-purpose room
___ Indoor tennis ___ Nature center ___ Space for teens
___ Computer lab ___ Indoor playground ___ Teaching kitchen
___ Dance studio ___ Batting cages ___ Full size gymnasium
___ Senior Center room
___ Other (Please specify)__________________________________________________________
15. Please indicate if YOU or ANY MEMBER of your HOUSEHOLD have used the Palm Desert Aquatic
Center?
____Yes (Answer #15a) ____No
14. Should the outdoor pool at Fritz Burns Park be expanded to provide new outdoor aquatic elements?
____Yes ____No ____Don’t Know
130
47City of La Quinta
2015 Resident Survey Findings Report
Thank you for your time and effort. Please return your completed survey in the
enclosed stamped envelope by August 24th.
20. Beginning with yourself, what are the ages of those in your household?
_____ _____ _____ _____ _____ _____
21. What is your gender? ___ Male ___ Female
22. How many years have you lived in the City of La Quinta?__________years
23. How would you describe your race/ethnicity? (Check all that apply)
___ American Indian
___ Asian/ Pacifi c Islander
___ African American
___ Hispanic/ Latino
___ White/ Caucasian
___ Other: ____________________________________
25. Please share any additional comments.
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
18. Please indicate how important you think it is for the City of La Quinta to develop and maintain
partnerships with the following agencies.
Very
Important
Somewhat
Important Not Sure
Not
Important
Boys and Girls Club 432 1
Desert Recreation District 432 1
Desert Sands Unifi ed School District 432 1
La Quinta Arts Foundation 432 1
La Quinta Chamber of Commerce 432 1
YMCA 432 1
Other:_______________________________________432 1
19. Are you currently:
____Married ____Single ____Separated/Divorced ____Widowed
24. What is the one idea that you feel would be benefi cial for the City of La Quinta to implement in
the next 5 years?
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
17. Please indicate how effective the following online methods of communication would be for
keeping you informed about City of La Quinta parks and recreation activities.
Very
Effective Effective Not Sure Ineffective
Very
Ineffective
City Website 54 3 21
E-mail Messages/Email Newsletter 54 3 21
Smart Phone/Tablet Apps 54 3 21
Social Media (Facebook, Twitter)54 3 21
Text Messages 54 3 21
131
48 City of La Quinta
2015 Resident Survey Findings Report
Question 1a- “Other” Responses
4th of July event
Bike lanes are frequently w/ glass, leaf litter, parked vehicles, joggers, skater, walkers- please
clean up bike lanes.
Classes.
Doesn’t respect the city
La Quinta senior center has been taken away
LQ community services care more about seniors than youth activities.
Need more programs
Need pool and slides etc.
No control of wildfowl and feeding at park by city offi ces
Not satisfi ed with how La Quinta uses money
Poor airway communication
Silly money spent on the road runner @ the round-about
Tennis court reservation by old people unfair.
Too many dog parks
You spray the parks with poisons. Please stop it.
Question 2- “Other” Responses
Brochure mailed to the home
Cahuilla Water District
City council meetings
Community Library
Council members
Desert Rec District
Doesn’t live in a self contained community
Farmers market
Fritz Burns Pool
Library
Library
Library/ City Hall
Local news channel
News
Old town stores
Senior Center
Senior center gym
Speaking with members of chamber of commerce itself
T.V.
T.V.
T.V.
T.V.
T.V.
T.V.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
132
49City of La Quinta
2015 Resident Survey Findings Report
T.V.
T.V.
T.V. news
Wellness Center
Wellness Center
Wellness Center
Wellness Center
Wellness Center
Wellness Center
Wellness Center/ Use Wellness Center Daily
Question 4- “Other” Responses
Activities provided by self contained community
Angel Light Academy
Art festival and art under umbrella
Dog Park
Dog park
Facilities and programs provided by own HOA
Golf courses
Horse/ Polo Club
Library
Lives in a gated community which has their own recreational services
None, older 80’s
Our community events/ activities.
Palm Desert YMCA
Private community fi tness center
Senior Center
Special events other desert communities
Tennis
Wellness Center
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
133
50 City of La Quinta
2015 Resident Survey Findings Report
Question 5- “Other” Responses
Adequate Private Clubs
Avoid park by city offi ces/ because of bird droppings
Can’t drive
Caregiving to mother- not able to get out much
Doesn’t like the way the city spends money
Doesn’t need city services
Elderly
Fitness facilities in gated community
Handicapped
Health and Age
Health and breathing problems not allowing resident to participate in activities
I’m old and Lazy
Lives in a gated community.
Lives in gated community
Lives in gated community which offers Vast number of recreational programs, activities,
fi tness center, golf, etc.
Need more shade
Need more space in parks for fi tness equipment
Not enough classes for seniors
Not enough fi tness equipment, too crowded
Now have to pay for senior club
Older
Older
Older and doesn’t get out for activities
Only in town on weekends.
Other programs are better
Senior disabled person
Skate park problems
Too many separate cards/ fees
Too old
Unfair court reservation policy
Use fi tness Center/ pool and other rec services provided by gated community
Use fi tness services and other activities in gated community
Use of private club facilities
Very active senior, but doesn’t use many parks and rec facilities like used to
We are in Trilogy @ 60th and Madison. There is nothing out here. Could use some bus service.
We only play golf now
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
134
51City of La Quinta
2015 Resident Survey Findings Report
Question 9- “Other” Responses
BBQ Ramada
Better general maintenance
Better landscaping in all parks and better landscaping on trails as well
Better maintenance of parks- some are unkept
Better park maintenance
Better water fi xture at fritz burns park and more bleachers at sports complex
Bike lanes
Bike lanes
Bike paths. Electric vehicles.
Dog Park
Fowl control
Holes in Seasons Dog Park
Increase in car and outdoor movie shows in the parks
Intersection lighting
Maintaining golf
More seating
More Treadmills
Outdoor Fitness Equipment
Paint utility boxes
Park Benches
Park Benches
Park benches - more seating
Pickleball Courts
Security Patrols
Signage for plants and safety for parks and trails
Skateboard Area
Water feature
Water play times
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
135
52 City of La Quinta
2015 Resident Survey Findings Report
Question 12- “Other” Responses
Build more tennis courts or be able to use high school courts
Dedicated bike trails CV link
Dog Park
Dog Parks
Fishing Ponds
Larger dog parks
More movies in park and concerts. Swap meet night
Natural preservation (Silver Rock)
Outdoor walking track
Revenue boosting events
Roadside Landscaping
Street Bike Lanes
Theatre- Performing arts
Question 16a- “Other” Responses
Card room for Bridge etc.
Chess
In north LQ (ie. SAM’s bldg.)
Indoor basketball, Pickleball, climbing wall, ping pong, pool, billiards, boccie
Indoor basketball, starbucks inside facility
Indoor dog play area
Indoor Football Camp, Children’s discovery museum
Indoor movie room, arts and crafts room
Indoor soccer, Outdoor soccer
Indoor Swimming
Indoor walking for dogs in summer.
Lap pool
Lap pool, regular hours
Movies
Pickleball courts
Pickleball Courts
Racket/ Handball courts
Racquetball/ Indoor
Regular movies or documentaries
Theater place and programs
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
136
53City of La Quinta
2015 Resident Survey Findings Report
Question 18- “Other” Responses
55 and older facilities
Angel Light Academy
Environmental agencies
Environmental agencies
Federal Grants
Palm Desert Aquatic Center
Senior center
YMCA
Question 23- “Other” Responses
European American
Human
•
•
•
•
•
•
•
•
•
•
137
54 City of La Quinta
2015 Resident Survey Findings Report
Question 24- Open Ended Comments
# 16 is a good idea, we think you should concentrate more on North La Quinta. Rethink plans
for Silver Rock - The White Elephant.
A facility to have free outdoor evening concerts twice a month, must have seating and
restrooms.
A handicap accessible playground and a waterpark. Indoor farmers market in the summer
time.
A more active senior center. Van to drive seniors to parks and stores at low cost outfi tted for
walkers and wheel chairs.
A new grand baseball/ softball facility with at least 6 fi elds not affi liated with anyone else.
A nice aquatic facility like Palm Desert. Lap Pool
A Sr. Ctr
Adams park needs some extensive playground fi ll.
Add more policemen, bring the population of La Quinta together.
Address environmental issues
Agreement of other facilities. Large multipurpose gym.
An aquatic center like Palm Desert. Bike path linking Valley cities.
An exceptional performing arts theatre for professional performances.
Animal and pet awareness fostering and adoptions. Develop, emphasize and maintain a no-
kill attitude in line with Coachella Valley.
Another golf course, roundabouts
Another shopping center built where Ralph’s was located. Not having one is a huge
inconvenience to La Quinta residents.
Anything that is going to improve the health and well being of the general public. Obesity is
rampant and is costing our city, state and country millions in healthcare costs. We need to do
what we can to inform
Aquatic Center
Aquatic center in north L.Q.
Aquatic center, Ice Rink.
Aquatic classes all year or 9 months
Art show in empty buildings
Arts- music, fi ne arts- not La Quinta arts foundation art festival - Art shows.
As you may assume, I’d love a chess club. Also I’d love some advanced yoga.
Assess community needs on on-going basis before making major changes.
Assess community needs regularly and don’t spend money on improvements unnecessarily.
Attend a night life for people to enjoy after 9:00 pm
Be continually responsive to residents’ needs.
Better bike paths
Better communication of activities and events. What happened to the “Activities Guide?”
Better communication with residents.
Better drainage
Better fl ood control and road maintenance
Better general maintenance and upkeep of parks, rec, trails, facilities and develop Old Town
area- offer special events etc.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
138
55City of La Quinta
2015 Resident Survey Findings Report
Better security and safety in the Cove and all trails.
Better street drainage
Better, safer, bike trails
Bike paths down the wash
Bike paths should be expanded
Boys and Girls club
Bring back the feel of a senior center. “Wellness Center” implies a “World Gym” atmosphere.
Perhaps “Senior and Wellness Center”
Build a joint use recreation center in the Northern part of the city partnering with surrounding
desert communities
Build another golf course at Silver Rock
Build another golf course at Silver Rock
Build second golf course at Silver Rock.
Build up old town and Silver Rock.
Burn existing power lines in La Quinta.
Change Landscaping, replace plants that require everyday water with ones that don’t.
Change the color of the blue direction and information signs. Blue is not a natural or pleasing
desert color.
Change the location of the Silver Rock hotel in the master plan.
City transportation to and from events downtown and at the parks.
Clean fountain area in old town of all homeless
Collaboration with areas for rec and events.
Community Art Center
Community Festival
Community gardens - similar to Palm Desert
Continual community needs assessed on all levels. Parks, rec, city, and explore partnerships
with nearby communities.
Continually assess community needs.
Continue the great maintenance of the parks
Continue to Improve and Promote old town La Quinta
Continue to upgrade bike paths especially along Ave. 60
Control and patrol city with more police
Cultural events/ tennis courts
CV Link
Develop indoor recreation center in northern portion of city
Develop Old Town area of City- with establishments and parks and rec. services
Develop resort at Silver Rock
Develop Silver Rock are to generate revenue. Very informed up to speed resident.
Develop the Old Town area of La Quinta
Develop/ implement special events to generate income.
Development of Old Town/ Cove are and North La Quinta rec center
Do not change 55 and older community areas
Dog Park
Don’t implement things that people don’t use
Don’t Know
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
139
56 City of La Quinta
2015 Resident Survey Findings Report
Don’t know
Don’t touch anything or make any enhancements
Encourage the viability and sustainability of old town La Quinta’s singularly unique feature
within the C.V.
Enforcement of aggressive dogs at parks also owners not keeping dogs from digging.
Expand and enlarge fi tness center.
Expand aquatic opportunities
Expand use of Fritz Burns Pool
Expand Wellness center
Expansion/ connectivity with trails
Feels city should look harder at how tax is spent
Festivals, entertainment, community gatherings. I understand they already exist, but
feel could be more events and the existing could be enhanced. More revenue then brought
into community.
Fireworks
Fix the drainage problems.
Fix your roads. They are in terrible condition except for the “signature” roads (Madison, 54th,
Jefferson) Add and maintain more bike lanes.
Flood control. Don’t raise taxes.
Focus on community needs before new projects
Fowl control
Generate better publicity on programs, activities, events. Keep community informed and
engaged in La Quinta community events and offers in all areas.
Get stricter with dog owners.
Golf center for youth. Need grocery store where old Ralph’s was. Expand outdoor mall or
shopping areas.
Have discounts to locals
Higher sales tax for revenue
How about a theater for live plays?
I am very impressed with facilities and services offered. Will let someone know if I think of
any other enhancements
I believe it would benefi t the city to install hidden cameras in areas that have been
repeatedly vandalized by graffi ti.
I love my city, I think everything’s pretty good already.
I think we should have a street fair under the stars, music, local artist, food. We used to have
one years ago.
Identify the community needs
If you build hotels at Silver Rock and don’t build the second golf course then residents will get
crowded off the current course by hotel guests.
Improve city streets
Improve Downtown
Improve roads
Improve water drainage system for 100 year storms.
Increased senior activities
Indoor activities in summer for seniors
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
140
57City of La Quinta
2015 Resident Survey Findings Report
Indoor activities, Batting cages, fi tness center. To keep up with good health in summer
months.
Indoor basketball court, batting ranges and additional baseball fi elds for adults to get active
and play softball.
Indoor Recreational Space
Information Resource Center- “Not the Library or the Chambers” just a resource where
questions can be dropped off any answers sent to them via text and appointment set
for extra help. Please need help.
Inter connecting bike trails with other communities
Keep the attitude your city employees have of trying to be helpful and friendly and not
arrogant and impatient
Keep up maintenance
Keep up with maintenance of all parks and facilities.
Love the art class, trail, parks. Keep them clean and maintained.
Lower fees for annual golf pass. Cost is currently too expensive.
Maintain Facilities that exist. Smelly garbage is not attractive.
Maintain operations and better police facilities
Maintain the facilities and parks, but remember most residents belong to private clubs, so
be congnizant of programs that are already provided by the private clubs- don’t waste money
on ridiculous roadrunner sculptures.
Maintaining landscape of our streets. Indio needs more parks for all their kids, not us.
Make a new full service aquatic center
Make improvements in areas of need
Master plan that has input from the residents of L.Q.
More activities for Seniors
More activities for young adults without children included.
More basketball courts
More city golf courses
More dog parks, and better maintenance of the “seasons” dog park. Better enforcement of
licensing/ more cultural activities.
More effective public transportation for seniors.
More exercise classes/ walking trails/ biking trails. Truly I don’t use the facilities enough but
would like to do more. I love our parks and the LQ art festival. Perfect spot for it. I hope
to take more classes this year- schedule doesn’t always work. Last I checked you didn’t have
Apple/ Mac classes. Would defi nitely be interested in that.
More family programs
More hiking trails
More nature, walking, biking trails
More police
More police on roads to slow traffi c.
More police patrols.
More pools, better hours. Indoor batting cages. A place for kids to play, like a “Boomers”
Language classes (Spanish/ English), so we can all understand each other.
More public tennis courts. Shade over all swing sets for kids.
More shade on the walking trails in the cove.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
141
58 City of La Quinta
2015 Resident Survey Findings Report
More shade trees and cooler indoor activities
More special events
More tennis facilities- night classes for people that work during the day. Ex. Yoga or pilates.
Biking trails
More trees and benches in the shade
More youth sports groups
Nature center, indoor tennis, racquetball etc.
Need better programs for children
New swimming pool; better parks with better up-keep.
Nothing at this time.
Parks and Recreation
Performing arts center. Wine tasting.
Pickleball Courts, Indoor walking track
Plant more shade trees
Preservation of outdoor natural space. Not every square foot of developable land needs to be
developed (Silver Rock). These areas should be preserved for natural trails, geological history
and remaining wildlife
Provide more family oriented special events
Provide shade in the dog park - Shade structures, trees, etc.
Put all electric lines underground, improve traffi c fl ow
Rec programs and activities, services for children in the community
Reduce Taxes
Reduce Traffi c
Respond to residents needs, not perceived needs
Rethink ways to most effectively use the land at silver rock
Revitalization of Old Town La Quinta
Safety and maintenance
Save money reduce taxes
Simply more social events
Since many year round residents work weekends, more evening opportunities/ classes.
Solar initiative and shade structures in parks
Spend money only on areas of need, not extra unnecessary enhancements.
Start/ Finish Silver Rock Hotel/ Condos Etc.
Street Lights
Street lights, residential and business, should be increased in numbers and kept in better
repair.
Support new bike path in wash
Use tax to improve city landscaping and maintenance.
Valley to valley bike path from East to West (use the wash or water channel to add bike ways)
Walking trails- further development with connectivity
Walking trails with shade
We have tremendous but under utilized facilities.
Work on the outdoor fi elds.
Would like to see City of La Quinta reintroduce weekly outdoor concerts or concerts offered
on a regular basis. Special events offered regularly positive for community. Special
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
142
59City of La Quinta
2015 Resident Survey Findings Report
events desirable and wanted. Would like city to provide info on toxic waste material removal
dates and additional shredding dates and locations and public shredding sites and dates
and times.
Would like to see super market in the cove
Question 25- Open Ended Comments
A great location for that facility would be behind the auto center on Adams the entire
location off till next to best buy or South of the Catholic Church.
Beautiful city
Better drainage, better police patrolling
Better drainage, more lighting on the trails.
Better information needed about classes sponsored and location. Also more variety of
classes.
Better maintenance and landscaping of some parks. Eisenhower Park and some other parks
need help
Better museum publicity
Better proof or residency and free special events.
Better sports fi eld maintenance and greater variety of activities for young girls
Bring high end stores into this community.
Bring some life to old town. Make it more of a destination experience.
Build second golf course as planned at Silver Rock
Build second golf course at Silver Rock
Can we afford all these questions and Silver Rock?
City does good with parks and rec.
City needs to add more bike lanes on many city streets
City needs to purchase and utilize empty buildings to promote/ expand programs.
City needs to spend more on street maintenance
City needs to watch how they use water resources
City too geared to tourists. Need discounts for locals.
Coordination with neighboring communities
Does not like the idea of the 30 miles of desert trails the city is planning on building with all
the weather problems
Feels the GEM and Desert Sun newspaper are effective
Feels there is no need for outdoor pool at Fritz Burns Park to be developed into aquatic center.
Fitness instructor is young and knowledgeable.
Glad you’re asking for feedback. Thank you.
Good job La Quinta
Great place to live
Happy to help.
Has seen an increase in motorists not obeying the laws.
Historic downtown is looking unkept and needs more
How do we have money for all the above and no money to beautify City-wide Landscaping
(Like Adams street).
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
143
60 City of La Quinta
2015 Resident Survey Findings Report
I am impressed with how hard you work at establishing and promote your programs and
evaluate them
I have belonged to fi tness centers all my adult life and have used many hotel fi tness centers
all over the country and the wellness center is the best
I love the Cove. We have a great library, we have art in public. We have many places to just
take a walk. It’s beautiful here.
I love to walk the trail for my own exercise and that of my dogs but too hot in summer
months.
I walk in the evenings at La Quinta Park and many times the lights are not on. Very
Dangerous. It seems they are on only if the fi elds are being used for games.
Improve customer service. Better park maintenance.
Importance of Old Town, which distinguishes LQ from the other III-centric communities.
It was a great move getting the movie theater built.
It would be benefi cial for an aquatic center.
Keep community informed
Keep the Cove as is - no lighting- Thank you for the dog bags along the trail and the
containers. Wish more people would use them.
Keep up the good work
Keep up the good work.
La Quinta arts festival brings the most attention and respectability to our city. Keep it here.
La Quinta has been lovely, However at this time we do not use any of the services- no
children living here.
La Quinta is very beautiful- I appreciate whoever is responsible for the aesthetics of the town.
La Quinta parks- the bathrooms are awful.
Lights need to be installed at Monticello park. City’s very dark at night causing kids to hang
out in one park. There are times where they meet up in groups until 1am very loud.
Love the city and cove.
LQ does a very good job at keeping streets clean and fi xed
LQ is a great place to live.
Make old town more attractive to retailers so there would be a bustling economy.
Many residents live here year round. Don’t just pitch to PT residents and those activities.
Maybe a smaller version of the Ontario or Cabazon Maus, possibly where the new theatre is
being built.
Most large events/ activities are done when the weather is at its prime. It would be benefi cial
to have more available year round.
Not a parks and rec oriented idea. However, resident would like to see a major grocery store
in La Quinta.
Outdoor movies, arts and crafts, more golf courses, and paddle boating on the lake.
pay attention to infrastructure needs
Please add more pickleball courts
Please improve Oasis (Cove area) with bee removal and cleanliness. It’s obvious that people
are destroying picnic tables and doing drugs and alcohol there.
Provide basic services at low fees only
Restrooms facility somewhere on the Bear Trail would be a big plus.
Senior programs and special events are high priorities
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
144
61City of La Quinta
2015 Resident Survey Findings Report
Several locations are now going to the Indio Senior Center because the feel is more senior
friendly. Also, some cannot afford the cost of the classes
Silver Rock Hotel Expansion is a bad idea.
So far, so good
Surprised there was no 4th of July event. I think getting the community out for various
events other than the generic typical listed in your survey is good socializing with
community
Survey was much too ambitious. Surprised you got me to fi nish survey. Good job.
Tennis courts in North La Quinta area or use agreement with High School to open courts to
the public
Thank you for asking.
Thanks for the dog parks. Desert park rec district is great.
The city tries to repair the holes that dogs dig - I fear someone may break a leg. The signs
help somewhat. Thank you.
To be more timely in announcing city events (not the day of or the day before the event).
Make programs/ events/ restaurants geared towards younger residents
Until parents can understand how they can assimilate all of the activities you offer into their
lives to help them, a lot of the facilities get limited use.
Upset about discontinuance of senior club
We all can enjoy of what ever is decided to improve.
We are retired and a member of a private country club that serves our needs. We use the
park only when our grandchildren come.
We don’t use City facilities other than hiking trails. Own HOA provides fi tness and other
activities that are more convenient for us. We would maybe utilize an aquatic center
We enjoy the art fair and art under the umbrellas and the farmers market. Also enjoyed the
outdoor music events. I approve of all efforts to improve facilities for schools and child
care etc.
We have used all of the activities in La Quinta over the years while my children were growing
up, but now the young adults are leaving the desert because no age appropriate activities.
We just quit PGA West, so I intend to use the Wellness Center to continue my fi tness
programs
We like our 55 and older community trouble free
We live at Trilogy La Quinta it provides entertainment, exercise, craft and classes, game clubs
We love the city of La Quinta and are impressed with what is provided to its community
members.
Would like to see a starbucks in each indoor rec facility in La Quinta. Need more youth
programs and additional parks
Would like to see City of La Quinta either build an aquatic facility of their own or partner with
Palm Desert.
Would like to see concerts in the parks, youth sports enhancements
Would like to see the City of La Quinta rec dept offer a beginners bridge class.
Would like to see the street sweepers out more frequently to keep the dust down since it
seldom rains here.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
145
62 City of La Quinta
2015 Resident Survey Findings Report
The graphs on the following pages are from the non-random online sample administered for the
City of La Quinta.
146
63City of La Quinta
2015 Resident Survey Findings Report
147
64 City of La Quinta
2015 Resident Survey Findings Report
148
65City of La Quinta
2015 Resident Survey Findings Report
149
66 City of La Quinta
2015 Resident Survey Findings Report
150
67City of La Quinta
2015 Resident Survey Findings Report
151
68 City of La Quinta
2015 Resident Survey Findings Report
152
69City of La Quinta
2015 Resident Survey Findings Report
153
70 City of La Quinta
2015 Resident Survey Findings Report
154
71City of La Quinta
2015 Resident Survey Findings Report
155
72 City of La Quinta
2015 Resident Survey Findings Report
156
73City of La Quinta
2015 Resident Survey Findings Report
157
74 City of La Quinta
2015 Resident Survey Findings Report
158
75City of La Quinta
2015 Resident Survey Findings Report
Focus Group Table
Excellent Very
Good
Good Fair Poor Yes No
Q1 0 4 1 0 0 - - How would you rate the overall quality
of the recreation programs?
Q2 0 2 2 0 0 - - How would you rate the overall level of
instruction of programs offered?
Q3 1 3 1 0 0 - - How do you rate the overall level of
customer service provided by the city
staff?
Q4 0 3 2 0 0 - - How would you rate the overall quality
of the city parks & recreational facilities?
Q5 0 1 4 0 0 - - How would you rate the overall level of
maintenance?
Q6 - - - - - 2 3 Do you think the city has money to
spend on parks and recreation in the
next few years?
Please identify the specifi cs of any of your concerns
Need more programs and space to hold them in
Challenge to fi nd “high” quality instructors
Residents are somewhat resistant to pay for services
Informing the public on available events and programs
What improvements are needed in the existing parks?
More sports fi elds
More amenities
Update restrooms
Update parking
Irrigation improvements: More water
Water management
Turf reduction
Increased oversight of contracted maintenance
Renovation of fi elds and facilities
•
•
•
•
•
•
•
•
•
•
•
•
•
159
76 City of La Quinta
2015 Resident Survey Findings Report
What additional partnerships are needed in the future?
Better partnership with Desert Recreation District
Better partnership with School District
Extend MOU with School District
Not sure but seek more partnerships for more events. Goldenvoice, tennis, etc.
Getting the School District to open more of their facilities for opportunities
Other comments you would like to share?
Marketing and program development
•
•
•
•
•
•
160
Li
s
a
C
h
a
u
d
h
r
y
Ad
m
i
n
i
s
t
r
a
t
i
v
e
Te
c
h
n
i
c
i
a
n
CO
M
M
U
N
I
T
Y
R
E
S
O
U
R
C
E
S
PE
O
P
L
E
A
N
D
P
A
R
T
N
E
R
S
H
I
P
S
Fu
n
c
t
i
o
n
s
•
Co
m
m
u
n
i
t
y
S
e
r
v
i
c
es
C om
m
i
s
s
i
o
n
•
We
l
l
n
e
s
s
C
e
n
t
e
r
•
Gr
a
n
t
s
/
F
e
e
s
•
Co
n
t
r
a
c
t
s
•
Sp
e
c
i
a
l
E
v
e
n
t
s
•
Re
c
r
e
a
t
i
o
n
P
r
o
g
r
a
m
s
•
AP
P
•
Co
m
m
u
n
i
t
y
G
r
a
n
t
s
•
Pa
r
k
R
e
n
t
a
l
s
Fu
n
c
t
i
o
n
s
•
Li
b
r
a
r
y
/
M
u
s
e
u
m
•
Ma
r
k
e
t
i
n
g
•
Pu
b
l
i
c
I
n
f
o
r
m
a
t
i
o
n
•
In
f
o
r
m
a
t
i
o
n
Te
c
h
n
o
l
o
g
y
•
En
v
i
r
o
n
m
e
n
t
a
l
Pr
o
g
r
a
m
s
Fu
n
c
t
i
o
n
s
•
Hu
m
a
n
R
e
s
o
u
r
c
e
s
•
Ri
s
k
-
e
m
p
l
o
y
e
e
s
•
Tr
a
i
n
i
n
g
•
Me
n
t
o
r
s
h
i
p
•
Re
c
r
u
i
t
m
e
n
t
•
Be
n
e
f
i
t
s
A
d
m
i
n
•
Cl
a
s
s
&
Co
m
p
•
Ne
g
o
t
i
a
t
i
o
n
s
•
HR
C
o
n
t
r
a
c
t
Fu
n
c
t
i
o
n
s
•
Po
l
i
c
e
•
Fi
r
e
•
Em
e
r
g
e
n
c
y
S
e
r
v
i
c
e
s
•
Co
d
e
S
u
p
p
o
r
t
Functions •Outreach & Education •Compliance •Animal Services •Neighborhood v italization 1
Tu
s
t
i
n
L
a
r
s
o
n
Co
m
m
u
n
i
t
y
R
e
s
o
u
r
c
e
s
Ma
n
a
g
e
r
Pa
r
t
T
i
m
e
S
t
a
f
f
Ca
r
o
l
i
n
e
D
o
r
a
n
Co
m
m
u
n
i
t
y
R
e
s
o
u
r
c
e
s
Co
o
r
d
i
n
a
t
o
r
Lu
i
s
M
a
g
a
l
l
a
n
e
z
Co
m
m
u
n
i
t
y
R
e
s
o
u
r
c
e
s
Co
o
r
d
i
n
a
t
o
r
As
s
t
.
P
o
l
i
c
e
C
h
i
e
f
Da
v
e
W
a
l
t
o
n
Ch
r
i
s
t
i
n
a
C
a
l
d
e
r
o
n
Co
m
m
u
n
i
t
y
P
r
o
g
r
a
m
s
&
W
e
l
l
n
e
s
s
S
u
p
e
r
v
i
s
o
r
Ja
i
m
e
T
o
r
r
e
s
Ma
n
a
g
e
m
e
n
t
As
s
i
s
t
a
n
t
Ma
r
c
i
e
G
r
a
h
a
m
Ma
r
k
e
t
i
n
g
/
E
v
e
n
t
s
Su
p
e
r
v
i
s
o
r
Ma
r
t
h
a
M
e
n
d
e
z
Pu
b
l
i
c
S
a
f
e
t
y
M
a
n
a
g
e
r
Ch
r
i
s
E
s
c
o
b
e
d
o
Di
r
e
c
t
o
r
Or
a
n
g
e
Ou
t
l
i
n
e
s
a
r
e
Co
n
t
r
a
c
t
An
g
e
l
a
S
c
o
t
t
HR
A
n
a
l
y
s
t
Em
e
r
g
e
n
c
y
S
e
r
v
i
c
e
s
Co
o
r
d
i
n
a
t
o
r
Za
n
d
e
r
J
o
h
n
s
t
o
n
Fi
r
e
C
h
i
e
f
Da
v
e
L
a
C
l
a
i
r
IT
C
o
o
r
d
i
n
a
t
o
r
Si
g
m
a
N
e
t
Ma
r
k
e
t
i
n
g
Gr
a
p
h
t
e
k
JN
S
M
e
d
i
a
Li
b
r
a
r
y
Su
e
D
u
r
a
n
Mu
s
e
u
m
Ro
b
i
n
S
t
e
w
a
r
t
Anthony Moreno Code/Animal Supervisor Kevin Meredith Code/Animal Officer Wayne Campbell Code/Animal OfficerMoises Rodarte
Co
d
e
/
A
n
i
m
a
l
O
f
f
i
c
e
r
El
i
z
a
b
e
t
h
E
s
c
a
t
e
l
Co
d
e
/
A
n
i
m
a
l
O
f
f
i
c
e
r
Sandra Martindale Office AssistantCounty Animal Control
Ja
m
e
s
H
u
f
f
m
a
n
Mo
n
i
c
a
C
a
s
t
a
n
e
d
a
Co
m
m
u
n
i
t
y
R
e
s
o
u
r
c
e
s
Of
f
i
c
e
A
s
s
i
s
t
a
n
t
Ca
r
l
a
T
r
i
p
l
e
t
t
HR
A
n
a
l
y
s
t
161
Community Resources
The Community Resources Department aligns public safety, quality of life services, and human resources
divisions to increase efforts on partnerships, community outreach, and service delivery. The divisions are
composed of several functions utilized to provide city services including: Public Safety (Police, Fire,
Code/Animal Compliance, and Emergency Services), Community Resources (quality of life services - recreation,
Wellness Center/Library/Museum, marketing, and information technology), and Human Resources (employee
cost management, organizational development, and compliance). The department is focused on the following
top priorities in enhancing the community: maintaining superior and efficient public safety, enriching
experiences through vibrant community programming, creating next generation events, collaboration with the
community, city wide imaging and marketing, and developing a high performing organization dedicated to
delivering first class services to residents, businesses, and tourists.
Community Resources
Human Resources Public Safety Community Resources
Current Year Accomplishments
x Established and put the new department into
operation March 2016.
x Held 61 events including Farmers Market outreach,
Guided Hikes and Nature Walks, and new gatherings
partnered with Career Builder 19th Hole Block Party,
and a Clinton Foundation “Day of Action.”
x Completed police services study and update to
continue to increase efficiency.
x Increase Wellness Center memberships to 2500 and
growing.
x Reorganized City workforce to expand skills including
recruitment of 11 new full time employees,
reclassification of 12 employees to more challenging
positions, and internal promotion of 9 employees for
continued skill growth.
x Launched proactive code compliance efforts
x Contracted out animal services to the County and
update City code on animals.
Goals & Objectives for Upcoming Fiscal Year
x Expand the City’s recently launched proactive code
compliance efforts.
x Work with the Fire Department to balance services
and gain efficiencies.
x Renegotiate police services agreement.
x Roll out new emergency services platform and
training programs.
x Refresh city’s municipal and tourism websites.
x Refresh La Quinta’s brand.
x Replace and upgrade the entire city information
technology infrastructure
x Initiate cost recovery measures at the Wellness
center
x Refine and enhance programming and Wellness
Center, Museum, and Library
x Concentrate efforts on succession planning through
training and development of existing staff.
x Refocused Human Resources policies and processes
to performance and efficiency in service delivery.
CITY OF LA QUINTA 2016/17 ADOPTED BUDGET
58
162
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Orange Outlines are
Contract
Benjamin
Telez-Sanchez Michael Salas
Demetrio Pecina
Osvaldo Vargas
Alex Martinez
Augustin Arrellano
Scott Hamilton Beto Gonzales
163
Facilities
The Facilities Department consists of the Parks, Public Works, Building and Golf divisions. The department
is responsible for the maintenance of 16 City buildings, 16 Parks, open space and trails, the storm drain
system, 128 miles of streets and landscape and SilverRock Resort. The department embraces safety,
courtesy, integrity and excellent customer service while providing support to other departments and
coordination of services to complete projects. Our objective is to not only maintain the facilities, streets,
and landscapes, but to also up-level these amenities for residents and visitors to our community.
Facilities
Buildings Maintenance Street Maintenance Landscape & Lighting
District Parks
Current Year Accomplishments
Created Parks and Building Divisions, each division
has a Superintendent, Foreman and a worker,
GoRequest reports created for Parks and Facility
Maintenance to measure performance and customer
service.
Completed the Police Counter.
Completed storm drain inspection and video of
storm drain system in the lower cove area.
Completed re-striping on Bermudas and the Seeley
round-a-bout.
Completed re-location of Road Runner on Ave 52 and
Jefferson round-a-bout.
Reduced all landscape water consumption by 25%.
Completed FY 2015/216 student outreach program.
Goals & Objectives for Upcoming Fiscal Year
Manage and record key process indicator metrics for
each division using GoRequest.
Develop and implement a life cycle program of
Citywide assets (ex: HVAC systems, sidewalks, park
equipment) to be utilized in each division.
Staff Development and cross training.
Install new recycle trash cans throughout all parks
and trails.
Complete Cove Oasis Trailhead entry project.
Prepare and implement a sign inventory with bare
codes, and update the retro-reflectivity of all
regulatory signs on the major collector streets.
Update the City’s Storm Patrol Manual.
Coordinate the transition of the street sweeping
program with Burrtec Waste Management.
Continue the Public Works student outreach
program.
CITY OF LA QUINTA 2016/17 ADOPTED BUDGET
164
165
INFORMATIONAL ITEM NO. 1
166
167
168
INFORMATIONAL ITEMS NO. 2
Felice Chiapperini Mark L. Johnson Paula K. Simonds Kathryn Lambert Dori Quill
Date of Appointment 6/2/2015 7/1/2014 7/1/2014 6/8/2016 6/8/2016
Term Expires 6/30/2019 6/30/2017 6/30/2017 6/30/2017 6/30/2019
June 13, 2016 Meeting PRESENT PRESENT PRESENT PRESENT PRESENT
Moonlight Movie - Monsters Univ.
Summer Golf Tour - Jun 4th
Moonlight Movie - The Good
Dinosaur
Summer Golf Tour - Jun 11th
Disc Golf - Civic Center
Summer Golf Tour - Jun 18th
Moonlight Movie - Jurassic World
Summer Golf Tour - Jun 25th
July 11, 2016 Meeting
Summer Golf Tour - Jul 2nd
Summer Golf Tour - Jul 9th
Moonlight Movie - Star War: The
Force Awakens - Jul 15ht
Summer Golf Tour - Jul 16th
Summer Golf Tour - Jul 23rd
Pokemon Go Event - Jul 27th
Moonlight Movie - Monsters, Inc.
Summer Golf Tour - Jul 30
August 15, 2016 Meeting
Moonlight Movie - A Bug's Life - Aug
12th
Summer Golf Tour - Jul 13th
Boys & Girls Club Donation Luncheon
- Aug 11th Wellness Ctr
Summer Golf Tour - Aug 20th
Finding ReUse Exhibit Reception -
Aug 25th
Moonlight Movie - Surf's Up - Aug 26th
Summer Golf Tour - Aug 27th
Summer Golf End-of-Tour Banquet -
Aug 27th
COMMUNITY SERVICES COMMISSIONERS MEETINGS & WORK PLAN TASK EVENTS
FISCAL YEAR 2016/17 ATTENDANCE
CANCELLED
169
Su
n
Mo
n
Tu
e
We
d
Th
u
Fr
i
Sat
1
2 7:30am Summer Golf Tour @ Marriott Shadow Ridge,
3
4
In
d
e
p
e
n
d
e
n
c
e
Da
y
-
C
i
t
y
H
o
l
i
d
a
y
5 4p
m
C
i
t
y
C
o
u
n
c
i
l
6
7
8
9 7:30am Summer Golf Tour @ Indian Wells Golf Resort, Celebrity Course
10
11
12
13
14
15
8p
m
M
o
o
n
l
i
g
h
t
Mo
v
i
e
@
F
r
i
t
z
Bu
r
n
s
,
S
t
a
r
Wa
r
s
:
T
h
e
Fo
r
c
e
A
w
a
k
e
n
s
16 7:30am Summer Golf Tour @ La Quinta Resort, Mountain Course
17
18
19
4p
m
C
i
t
y
C
o
u
n
c
i
l
20
21
22
23 7:30am Summer Golf Tour @ Indian Wells Country Club, Cove Course
24
25
26
27
5-
7
p
m
P
o
k
e
m
o
n
Go
E
v
e
n
t
@
C
i
v
i
c
Pa
r
k
28
29
8p
m
M
o
o
n
l
i
g
h
t
Mo
v
i
e
@
F
r
i
t
z
Bu
r
n
s
,
M
o
n
-
st
e
r
s
,
I
n
c
.
30 7:30am Summer Golf Tour @ La Quinta Country Club
Ju
l
y
2
0
1
6
31
170INFORMATIONAL ITEM NO. 3
Su
n
Mo
n
Tu
e
We
d
Th
u
Fr
i
Sat
1
2 4p
m
C
i
t
y
C
o
u
n
c
i
l
3
4
5
6
7
8
9
10
11
12
8p
m
M
o
o
n
l
i
g
h
t
Mo
v
i
e
@
F
r
i
t
z
Bu
r
n
s
,
A
B
u
g
’
s
Li
f
e
13 7:30am Summer Golf Tour @ Indian Wells Golf Resort, Player’s Course
10
11
Bo
y
s
&
G
i
r
l
s
C
l
u
b
Do
n
a
t
i
o
n
L
u
n
c
h
-
eo
n
@
W
e
l
l
n
e
s
s
12
13
14
19
20 7:30am Summer Golf Tour @ Classic Club
21
22
23
24
25
4:
3
0
p
m
F
i
n
d
i
n
g
Re
U
s
e
E
x
h
i
b
i
t
Re
c
e
p
t
i
o
n
@
Ci
t
y
H
a
l
l
26
8p
m
M
o
o
n
l
i
g
h
t
Mo
v
i
e
@
F
r
i
t
z
Bu
r
n
s
,
S
u
r
f
’
s
U
p
27 7:30am Summer Golf Tour @ La Quinta Re-sort, Dunes Course 12 noon Summer Golf End-of-Tour Banquet, La Quinta Resort Mountain Dunes Club-house
28
29
30
31
Au
g
u
s
t
2
0
1
6
171
Su
n
Mo
n
Tu
e
We
d
Th
u
Fr
i
Sat
1
2
3
4
5
6
7
8
9
10
11
7p
m
S
e
p
t
e
m
b
e
r
11
t
h
C
a
n
d
l
e
l
i
g
h
t
Vi
g
i
l
@
C
i
v
i
c
P
a
r
k
12
13
14
15
16
17
18
19
20
4p
m
C
i
t
y
C
o
u
n
c
i
l
21
22
23
24
25
26
27
28
29
30
Se
p
t
e
m
b
e
r
2
0
1
6
172
Return to full list >>
News & Press Releases
LA QUINTA BREW IN LQ EVENT BRINGS CRAFT BEER, MUSIC
AND FOOD TO SILVERROCK
Post Date:08/05/2016 4:14 PM
LA QUINTA, CA, August 5, 2016: The City of La Quinta is excited to announce Brew In LQ on Saturday,
October 22, 2016 at SilverRock Resort. The event is the first for La Quinta which will bring local and
regional breweries, food vendors such as Stuft Pizza and Dickey’s BBQ, as well as music by local acts
that include Alf Alpha, who has performed at Coachella. Festival goers are encouraged to visit the Cobra
Golf interactive area, try their hand at giant Jenga and enjoy the beautiful surroundings as they enjoy
craft beer.
Brew in LQ will be strictly for 21 and over guests with General Admission tickets selling for $30 and a
Designated Driver ticket for $10. The event will run from 12 p.m. to 5 p.m. with last call at 4:45 p.m.
“Brew in LQ offers adults of all ages to share their passion for craft beers, food, and music in a
spectacular setting at SilverRock. Our city is about arts and culture, and this event cranks up the vibe
for all to enjoy.” – said, Mayor Linda Evans.
Tickets for Brew in LQ go on sale Monday, August 8th at 10 a.m. and can be purchased by visiting
www.PlayInLaQuinta.com/BrewTickets.
Page 1 of 1La Quinta, CA : News & Press Releases : LA QUINTA BREW IN LQ EVENT BRI...
8/9/2016http://www.la-quinta.org/Home/Components/News/News/414/286
173
INFORMATIONAL ITEM NO. 4
Return to full list >>
News & Press Releases
LA QUINTA INTRODUCES NEW EXHIBIT AT THE COMMUNITY
ART GALLERY IN CITY HALL
Post Date:08/02/2016 7:42 AM
LA QUINTA, CA, AUGUST 1, 2016: The Community Art Gallery at City Hall has a new exhibit opening
today. “Finding ReUse” - things found and repurposed into art. Bill Schinsky, of the Coachella Valley
Art Center, curated the exhibit which features sculpture works by La Quinta resident, Kika Koki, and
photography by Coachella Valley resident Ken Foto. The exhibit will be on display until October 10,
2016.
This exhibit features the approach and manipulations of natural and found objects by two artists
working in the mediums of Assemblage and Photography.
KIKA KOKI, Assemblage artist currently resides in La Quinta. KIKA works with old stuffed animals and
re-creates them into sculptural objects using glues and desert sands. What once were soft, cuddly
playmates become hard yet heart touching childhood memories. KIKA also gathers leaves and other
plant materials normally destined for the compost pile. By adding a hardening liquid, she changes
loose brittle natural materials into formal sophisticated sculptures.
Photographer Kenneth Geiger wandered the world, finding interest and visual beauty in discarded
objects. Geiger often times inserts himself into the image by holding the thrown away object so that the
camera can capture it “floating” in mid-air. Geiger’s creative treatment of what is normally described as
“trash” elevates it to an image of interest and wonder.
An exhibit reception will be held on Thursday, August 25, 2016 from 4:30pm – 6:00 pm at City Hall.
The artists and curator will be available for a discussion on the their works, their creative approach, and
creative opportunities that continually exist for re-using materials that are destined for land-fills.
For more information about this event please contact Marcie Graham, Marketing & Events Supervisor
at mgraham@la-quinta.org or visit us at www.la-quinta.org.
Page 1 of 1La Quinta, CA : News & Press Releases : LA QUINTA INTRODUCES NEW EXHI...
8/9/2016http://www.la-quinta.org/Home/Components/News/News/412/286
174
INFORMATIONAL ITEM NO. 5
Return to full list >>
News & Press Releases
LA QUINTA TO HOLD CREATIVE TALKS FOR NEXT SEASON OF
ART INSPIRED EVENTS
Post Date:06/10/2016 2:09 PM
LA QUINTA, CA, June 10, 2016: With the recent cancellation of Art Under the Umbrellas by the La
Quinta Arts Foundation, the City of La Quinta is looking to maintain the essence of this cherished series
of events by inviting in the greater art scene for the 2016-2017 season. The City is looking to explore
possible options that highlight artists, art patrons, and businesses while bringing all these communities
together for new art inspired events. Over the summer, City officials will be meeting with stakeholders
and soliciting input from the community.
“The City of La Quinta appreciates what the La Quinta Arts Foundation has accomplished the past 11
years and we are excited about working with the community to be able to continue to highlight local art
and artists in the community.” said Linda Evans, Mayor of La Quinta.
The City will be inviting in the community, potential partners, artists, merchants, and non-profits to
discuss their thoughts, input and ideas for what the future venue and event will look like, as well as their
feedback. Art has played an important role in the creation of La Quinta’s unique character and the City
has a strong commitment to balance development with artistic enhancement. The City of La Quinta is
committed to the creation of a new and exciting artistic venture that reflects the growth and artistic
beauty of the City.
For more information about this event please contact Marcie Graham, Marketing & Events Supervisor
at mgraham@la-quinta.org or visit us at www.la-quinta.org.
Page 1 of 1La Quinta, CA : News & Press Releases : LA QUINTA TO HOLD CREATIVE TA...
8/9/2016http://www.la-quinta.org/Home/Components/News/News/398/286
175
COMMUNITY SERVICES COMMISSION
MINUTES
MONDAY, JUNE 13, 2016
CALL TO ORDER
A regular meeting of the La Quinta Community Services Commission was called to
order at 5:30 p.m. by Chair Engel.
ROLL CALL
PRESENT: Commissioners Engel, Blakeley, Chiapperini, Johnson, Simonds
PLEDGE OF ALLEGIANCE
Chair Engel led the Pledge of Allegiance.
PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA – None
CONFIRMATION OF AGENDA – Confirmed as submitted.
CONSENT CALENDAR
1.APPROVE MINUTES OF MAY 9, 2016
Motion – A motion was made and seconded by Commissioners Johnson/Blakeley to
approve the May 9, 2016 Community Services Commission Minutes as submitted.
Motion passed unanimously.
BUSINESS ITEMS
1.APPROVE COMMUNITY SERVICE COMMISSION SUMMER SCHEDULE (verbal)
Presented by Manager Larson.
Motion – A motion was made and seconded by Commissioners Blakeley/Simonds to
cancel the July 11, 2016 meeting and schedule the next meeting for August 15, 2016.
Motion passed unanimously.
DEPARTMENT REPORTS
1.COMMUNITY SERVICES COMMISSION QUARTERLY MEETING LOCATION
ROTATION
Presented by Manager Larson.
176
ACTION ITEM NO. 1
2.COMMUNITY PROGRAMS AND WELLNESS REPORT – MAY 2016
Presented by Supervisor Calderon.
3.PARK ORDINANCE UPDATE
Presented by Manager Mendez.
REPORTS AND INFORMATION ITEMS
1.DESERT X UPDATE
Presented by Supervisor Graham.
2. FY16/17 BUDGET
Presented by Director Escobedo.
3.XPARK SCOPING PROPOSAL
Presented by Supervisor Ambriz.
4.ADOPT-A-PARK PROGRAM UPDATE
Presented by Supervisor Ambriz.
5.REPORT FROM COMMISSIONERS REGARDING MEETINGS ATTENDED
6.CALENDAR OF MONTHLY EVENTS
COMMISSIONER ITEMS:
1.SILVERROCK GOLF ADVISORY (PowerPoint presentation)
Presented by Director Escobedo
ADJOURNMENT
There being no further business, it was moved and seconded by Commissioners
Blakeley/Engel to adjourn the meeting at 6:41 p.m. Motion passed unanimously.
Respectfully submitted,
LISA CHAUDHRY, Administrative Technician
City of La Quinta, California
177
City of La Quinta
COMMISSION MEETING: August 15, 2016
STAFF REPORT
AGENDA TITLE: ELECT A CHAIRPERSON FOR THE COMMUNITY SERVICES COMMISSION
RECOMMENDATION
Elect one member to serve as Chairperson for the Community Services Commission.
EXECUTIVE SUMMARY
•A Chairperson for the Commission is selected to preside over the meetings. An
open vote will be taken at the Commission meeting to select a Chairperson.
BACKGROUND/ANALYSIS
Voting Procedures:
All actions must be taken on a majority vote or by a majority of the quorum present. On
the passage of every motion, the vote shall be taken by voice or roll call as appropriate.
The Interim Chairperson will open and close nominations to the Commission for
Chairperson. The vote will be taken and the Chairperson will be elected.
Tie Votes:
In the case of a tie vote, an additional motion is made which obtains a majority vote to
break the tie. If a tie vote results at a time when less than all members are present, the
matter shall automatically be continued to the Agenda of the next regular meeting,
unless otherwise ordered by the body.
ALTERNATIVES
The selection of a Chairperson is necessary to meet the Municipal Code requirements to
effectively preside over the Community Services Commission meetings; therefore staff
does not have an alternative recommendation.
Report prepared and approved by: Tustin K. Larson, Community Resources Manager
ACTION ITEM NO. 2
178
City of La Quinta
COMMISSION MEETING: August 15, 2016
STAFF REPORT
AGENDA TITLE: ELECT A VICE-CHAIRPERSON FOR THE COMMUNITY SERVICES
COMMISSION
RECOMMENDATION
Elect one member to serve as Vice-Chairperson for the Community Services Commission.
EXECUTIVE SUMMARY
•A Vice-Chairperson for the Commission is selected to preside over the meetings.
An open vote will be taken at the Commission meeting to select a Chairperson.
BACKGROUND/ANALYSIS
Voting Procedures:
All actions must be taken on a majority vote or by a majority of the quorum present. On
the passage of every motion, the vote shall be taken by voice or roll call as appropriate.
The Interim Chairperson will open and close nominations to the Commission for vice-
Chairperson. The vote will be taken and the Vice-Chairperson will be elected.
Tie Votes:
In the case of a tie vote, an additional motion is made which obtains a majority vote to
break the tie. If a tie vote results at a time when less than all members are present, the
matter shall automatically be continued to the Agenda of the next regular meeting,
unless otherwise ordered by the body.
ALTERNATIVES
The selection of a Vice-Chairman is necessary to meet the Municipal Code requirements
to effectively preside over the Community Services Commission meetings; therefore staff
does not have an alternative recommendation.
Report prepared and approved by: Tustin K. Larson, Community Resources Manager
ACTION ITEM NO. 3
179