MIG/Public Safety Tax Education 01PROFESSIONAL SERVICES AGREEMENT
THIS AGREEMENT FOR PROFESSIONAL SERVICES (the "Agreement"), is made and entered into by and
between the CITY OF LA QUINTA, (the "City"), a California municipal corporation, and MIG, a California
corporation, (the "Consultant"). The parties hereto agree as follows:
1.0 SERVICES OF Consultant
A. Scope of Services. In compliance with all terms and conditions of this Agreement, the Consultant shall
provide those services related to the Education and Outreach, as specified in the "Scope of Work" attached hereto
as Exhibit "A" and incorporated herein by this reference (the "services" or "work"). Consultant agrees that all
services will be performed in a competent, professional and satisfactory manner in accordance with the standards
prevalent in the industry for such services.
B. Consultant's Proposal. The Scope of Work shall include the Consultant's proposal or bid, if any, which
shall be incorporated herein by this reference as though fully set forth herein. In the event of any inconsistency
between the terms of such proposal and this Agreement, the terms of this Agreement shall govern.
C. Compliance with Law. All services rendered hereunder shall be provided in accordance with all
ordinances, resolutions, statutes, rules, regulations and laws of THE CITY OF LA QUINTA and any Federal, State
or local governmental agency of competent jurisdiction.
D. Licenses, Permits. Fees and Assessments. Consultant shall obtain at its sole cost and expense such
licenses, permits and approvals as may be required by law for the performance of the services required by this
Agreement. Consultant shall have the sole obligation to pay for any fees, assessments and taxes, plus applicable
penalties and interest, which may be imposed by law and arise from or are necessary for the performance of the
services required by this Agreement.
E. Familiarity with Work. By executing this Agreement, Consultant represents that (a) it has investigated
and considered the work to be performed, (b) it has investigated the site of the work and acquainted itself with the
conditions there existing, (c) it has carefully considered how the work should be performed, and (d) it understands
the facilities, difficulties and restrictions attending performance of the work under this Agreement. Should the
Consultant discover any latent or unknown conditions materially differing from those inherent in the work or as
represented by THE CITY, it shall immediately inform THE CITY of such fact and shall not proceed except at
Consultant's risk until written instructions are received from the Contract Officer (as defined in 5.B hereof).
F. Care of Work. The Consultant shall adopt reasonable methods during the life of the Agreement to furnish
continuous protection to the work, and the equipment, materials, papers and other components thereof to prevent
losses or damages, and shall be responsible for all such damages, to persons or property, until acceptance of the work
by THE CITY, except such losses or damages as may be caused by THE CITY's own negligence. The performance
of services by Consultant shall not relieve Consultant from any obligation to correct any incomplete, inaccurate or
defective work at no further cost to THE CITY, when such inaccuracies are due to the negligence of Consultant.
G. Additional Services. In accordance with the terms and conditions of this Agreement, the Consultant shall
perform services in addition to those specified in the Scope of Work (Exhibit "A") and the Project Schedule, attached
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as Exhibit `B" hereto and incorporated herein by reference, when directed to do so by the Contract Officer, provided
that Consultant shall not be required to perform any additional services without compensation. Any addition in
compensation not exceeding fifteen percent (15%) of the Contract Sum may be approved by the Contract Officer.
Any greater increase must be approved by the City Council.
2.0 DELIVERABLES.
A. Generally. Consultant shall be responsible for preparation of Instruments of Service or deliverables as
specified in the List of Deliverables (Exhibit "C"), attached hereto and herein incorporated by reference. All written
deliverables shall be in an 8.5 inch by 11.0 inch camera ready reproducible format, printed on one side only, and on
a 3.5" disk in Word Perfect 7 format. All graphic material shall be as specified in Exhibit "C" or as directed by the
City.
B. Meetings. The meetings corresponding to services for this contract are set forth in the Lists of Meetings,
attached as Exhibit "D" and herein incorporated by reference. The List of Meetings may be amended by mutual
consent of the CITY' S CONTRACT OFFICER , and Consultant.
C. Monthly Progress Reports. Consultant shall submit to THE CITY a written monthly progress report
attached to the request for payment. These reports are considered a deliverable and, as such, a condition of this
Agreement.
Each progress report shall include, at a minimum, the following:
• For each Task, a brief statement of the work performed since the last monthly progress report;
• For each Task, a comparison of actual accomplishments to established objectives, milestones and/or
deadlines;
• Identification of reason(s) for "slippage" or "delay" if deadlines were not met or for failure to meet
objectives or milestones.
• Discussion of any issues that may have arisen or are expected to arise, problems encountered, changes
in personnel, etc., that could affect or are affecting the work.
• Discussion of any proposed changes in or amendments to the Scope of Work, attached hereto and
herein incorporated by reference, and any delays or deviations from the Project Schedule, attached
as Exhibit "B" hereto and incorporated herein by reference.
• Work planned for the next reporting period and anticipated accomplishments
Each monthly progress report shall be updated to reflect an entire calendar month and subsequently submitted as a
required attachment to any request for payment submitted by Consultant. Receipt and approval of monthly progress
reports by THE CITY is mandatory prior to any issuance of payment to Consultant.
D. Quarterly Update. THE CITY may require that Consultant update the Project Schedule on a quarterly
basis, dependent upon the nature and number of extensions that may have been previously approved. These updates
are considered a deliverable and, as such, a condition of this Agreement.
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Consultant'S obligations under the terms of this AGREEMENT shall be deemed discharged upon issuance of the final
monthly payment.
3). Payment of Reimbursable. Reimbursable expenses shall be paid in full with every invoice.
In no event shall Consultant be reimbursed for any expense related to the purchase and/or consumption of
any alcoholic beverage. Costs related to reproduction, printing, and supplies shall be reimbursed on the basis of
actual charges.
H. Responsibilities of Consultant. In any month for which Consultant is entitled to payment, Consultant shall
submit to THE CITY'S Contract Officer a written request for payment that conforms to the following:
• Submitted by or on the tenth day of the following month;
• Submitted in a format prescribed by THE CITY.
• Submitted together with a monthly progress report.
• Submitted together with supporting documentation (bids, receipts, canceled checks, invoices, etc.)
or in a format approved by the City.
I. Responsibilities of THE CITY. THE CITY'S Contract Officer shall review all requests for payment to
determine whether services performed and deliverable(s) submitted are consistent with this Agreement. Upon
approval by the Contract Officer, payment to Consultant shall be made as promptly as fiscal procedures permit,
generally within 30 days.
J. Disputes. In the event of a disputed or contested request for payment, only that portion so disputed or
contested shall be withheld from payment and the undisputed portion shall be paid. Consultant's failure to provide
legible receipts shall be grounds for non -reimbursement of related charges. THE CITY shall notify Consultant in
writing of the basis of the dispute or contest.
K. Records. THE CITY shall have the right to review all books and records kept by Consultant and any
sub -Consultants in connection with the operation and services performed under this Agreement. THE CITY shall
withhold payment for any expenditure not substantiated by Consultant'S or sub -Consultants' books or records.
Consultant shall ensure that such books and records are retained for a period of three (3) years after satisfaction of
the terms of this Agreement and that THE CITY shall have reasonable access to said books and records.
L. Task Budget Amendments; Obligation of Consultant. It shall be the responsibility of Consultant to notify
THE CITY that there is a need to consider shifting funds from task to task in order to increase or decrease the
maximum allowable cost. Notice shall be given to THE CITY within a reasonable amount of time of discovering
the need for revision such that THE CITY may duly consider the need and subsequent impacts upon the work to be
completed and the Project Schedule.
4.0 PERFORMANCE SCHEDULE
A. Schedule of Service: Consultant will perform services as expeditiously as is consistent with professional
skill and care and the orderly progress of the project.
B. Schedule of Performance. All services rendered pursuant to this Agreement shall be performed diligently
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and within the time period established in the "Schedule of Performance" (also referred herein as the "Project
Schedule") attached hereto as Exhibit "B" and incorporated herein by this reference. Extensions and amendments
to the time period specified in the Schedule of Performance may be approved in writing by the Contract Officer.
C. Force Majeure. The time period specified in the Schedule of Performance (also referred herein as the
Project Schedule) attached hereto as Exhibit "B" for performance of the services rendered pursuant to this
Agreement shall be extended because of any delays due to unforeseeable causes beyond the control and without the
fault or negligence of the Consultant, including, but not restricted to, acts of God or of the public enemy, fires,
earthquakes, floods, epidemic, quarantine restrictions, riots, strikes, freight embargoes, acts of any governmental
agency other than City, and unusually severe weather, if the Consultant shall within ten (10) days of the
commencement of such delay notify the Contracting Officer in writing of the causes of the delay. The Contracting
Officer shall ascertain the facts and the extent of delay, and extend the time for performing the services for the period
of the forced delay when and if in his judgment such delay is justified, and the Contracting Officer's determination
shall be final and conclusive upon the parties to this Agreement.
D. Term. Unless earlier terminated in accordance with Section 8.H of this Agreement, this Agreement shall
continue in full force and effect until completion of the services, except as otherwise provided in the Schedule of
Performance (Project Schedule) attached hereto as Exhibit "B".
5.0 COORDINATION OF WORK
A. Representative of Consultant. The following principals of Consultant are hereby designated as being the
principals and representatives of Consultant authorized to act in its behalf with respect to the work specified herein
and make all decisions in connection therewith:
1. MIG Patricia McLaughlin
It is expressly understood that the experience, knowledge, capability and reputation of the foregoing
principals were a substantial inducement for THE CITY to enter into this Agreement. Therefore, the foregoing
principals shall be responsible during the term of this Agreement for directing all activities of Consultant and devoting
sufficient time to personally supervise the services hereunder. The foregoing principals may not be changed by
Consultant and no other personnel may be assigned to perform the service required hereunder without the express
written approval of THE CITY.
B. Contract Officer. The Contract Officer shall be the City Manager or his designee of THE CITY. It shall
be the Consultant's responsibility to assure that the Contract Officer is kept informed of the progress of the
performance of the services and the Consultant shall refer any decisions which must be made by THE CITY to the
Contract Officer. Unless otherwise specified herein, any approval of THE CITY required hereunder shall mean the
approval of the Contract Officer.
C. Prohibition Against Subcontracting or Assignment. The experience, knowledge, capability and reputation
of Consultant, its principals and employees were a substantial inducement for THE CITY to enter into this
Agreement. Therefore, Consultant shall not contract with any other entity (other than those included in the Scope
of Services) to perform in whole or in part the services required hereunder without the express written approval of
THE CITY. In addition, neither this Agreement nor any interest herein may be assigned or transferred, voluntarily
or by operation of law, without the prior written approval of THE CITY.
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D. Independent Consultant. Neither THE CITY nor any of its employees shall have any control over the
manner, mode or means by which Consultant, its agents or employees, perform the services required herein, except
as otherwise set forth. Consultant shall perform all services required herein as an independent Consultant of THE
CITY and shall remain at all times as to THE CITY a wholly independent Consultant with only such obligations as
are consistent with that role. Consultant shall not at any time or in any manner represent that it or any of its agents
or employees are agents or employees of THE CITY.
E. THE CITY Cooperation. THE CITY shall provide Consultant with any plans, publications, reports,
statistics, records or other data or information pertinent to services to be performed which are reasonably available
to THE CITY. THE CITY shall additionally provide Consultant staff assistance and shall take prompt and
appropriate action when it will assist in ensuring timely performance by Consultant hereunder.
6.0 INSURANCE, INDEMNIFICATION AND BONDS.
A. Insurance. The Consultant shall procure and maintain, at its cost, and submit concurrently with its
execution of this Agreement, public liability and property damage insurance against all claims for injuries against
persons or damages to property resulting from Consultant's negligent or wrongful acts or omissions, to the extent
of the Consultant's negligence or wrongfulness, rising out of or related to Consultant's performance under this
Agreement. Consultant shall also carry Workers' Compensation Insurance in accordance with State Workers'
Compensation laws and professional errors and omissions liability insurance. Such insurance shall be kept in effect
during the term of this Agreement and shall not be cancelable without thirty (30) days' written notice of proposed
cancellation to THE CITY. The insurance policy shall contain a severability of interest clause providing that the
coverage shall be primary for losses arising out of Consultant's performance hereunder and neither THE CITY nor
its insurers shall be required to contribute to any such loss. A certificate evidencing the foregoing and naming THE
CITY and its officers and employees as additional insureds as to the Consultant's liability hereunder shall be delivered
to and approved by THE CITY prior to commencement of the services hereunder. The procuring of such insurance
or the delivery of policies or certificates evidencing the same shall not be construed as a limitation of Consultant's
obligation to indemnify THE CITY, its Consultants or employees. The amount of insurance required hereunder shall
be determined by the Contract Sum in accordance with the following table:
Contract Sum Coverage_ (personal injury/property damage)
Less than $50,000 $100,000 per individual; $300,000 per occurrence; $600,000 in the
aggregate
$50,000 - $300,000 $250,000 per individual; $500,000 per occurrence
Over $300,000 $500,000 per individual; $1,000,000 per occurrence
B . Indemnification. The Consultant shall defend, indemnify and hold harmless THE CITY, its officers,
employees, representatives and agents, from and against any and all actions, suits, proceedings, claims, demands,
losses, costs, and expenses, including legal costs and attorneys' fees, for injury to or death of person(s), for damage
to property (including property owned by THE CITY) and for errors and omissions committed by Consultant, its
officers, employees and agents, arising directly or indirectly out of or related to Consultant's negligent or wrongful
performance and to the extent of the Consultant's negligent or wrongful performance under this Agreement, except
to the extent of such loss as may be caused by THE CITY's own negligence or wrongfulness or that of its officers
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or employees.
C. Performance Bond. (Not Applicable to this Agreement).
D. Payment Bond. (Not Applicable to this Agreement).
E. Remedies. In addition to any other remedies THE CITY may have, if Consultant fails to provide or
maintain any insurance policies or policy endorsements to the extent and within the time herein required, at its sole
option:
1). Order the Consultant to stop work under this Agreement and/or withhold any payment(s) which
become due to Consultant hereunder until Consultant demonstrates compliance with the requirements hereof.
2). Terminate this Agreement.
Exercise of any of the above remedies, however, is an alternative to any other remedies THE CITY may have
and are not the exclusive remedies for Consultant's failure to maintain or secure appropriate policies or endorsements.
Nothing herein contained shall be construed as limiting in any way the extent to which Consultant may be held
responsible for payments of damages to persons or property resulting from Consultant's or its subConsultants'
performance of work under this Agreement.
7.0 . RECORDS AND REPORTS.
A. Reports. Consultant shall periodically prepare and submit to the Contract Officer such reports concerning
the performance of the services required by this Agreement as the Contract Officer shall require.
B. Records. Consultant shall keep such books and records as shall be necessary to perform the services
required by this Agreement and enable the Contract Officer to evaluate the cost and the performance of such services.
Books and records pertaining to costs shall be kept and prepared in accordance with generally accepted accounting
principles. The Contract Officer shall have full and free access to such books and records at all reasonable times,
including the right to inspect, copy, audit and make records and transcripts from such records.
C. Ownership of Documents. Originals of all drawings, specifications, reports, records, documents and other
materials, whether in hard copy or electronic form, which are prepared by Consultant, its employees, subConsultants
and agents in the performance of this Agreement, shall be the property of THE CITY and shall be delivered to THE
CITY upon the termination of this Agreement or upon the earlier request of the Contract Officer, and Consultant
shall have no claim for further employment or additional compensation as a result of the exercise by THE CITY of
its full rights of ownership of the documents and materials hereunder.
Consultant may retain copies of such documents for its own use. Consultant shall have an unrestricted right to use
the concepts embodied herein. Consultant shall cause all sub -Consultants to assign to THE CITY any documents
or materials prepared by them, and in the event Consultant fails to secure such assignment, Consultant shall indemnify
THE CITY for all damages suffered thereby.
The City acknowledges such documents are instruments of the Consultant's professional services. The City agrees
to indemnify, defend, and hold Consultant harmless from and against any claims, costs, losses and damages as a result
of the City's misuse or reuse of such drawings, specifications whether in print or in electronic form.
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D. Release of Documents. The drawings, specifications, reports, records, documents and other materials
prepared by Consultant in the performance of services under this Agreement shall not be released publicly without
the prior written approval of the Contract Officer or as required by law, or if Consultant must use in defense of a
claim. Consultant shall not disclose to any other private entity or person any information regarding the activities of
THE CITY, except as required by law or as authorized by THE CITY.
8.0 ENFORCEMENT OF AGREEMENT.
A. California Law. This Agreement shall be construed and interpreted both as to validity and to performance
of the parties in accordance with the laws of the State of California. Legal actions concerning any dispute, claim or
matter arising out of or in relation to this Agreement shall be instituted in the Superior Court of the County of
Riverside, State of California, or any other appropriate court in such county, and Consultant covenants and agrees
to submit to the personal jurisdiction of such court in the event of such action.
B . Disputes. In the event of any dispute arising under this Agreement, the injured party shall notify the
injuring party in writing of its contentions by submitting a claim therefor. The injured party shall continue performing
its obligations hereunder so long as the injuring party commences to cure such default within ten (10) days of service
of such notice and completes the cure of such default within forty-five (45) days after service of the notice, or such
longer period as may be permitted by the Contract Officer; provided that if the default is an immediate danger to the
health, safety and general welfare, THE CITY may take such immediate action as THE CITY deems warranted.
Compliance with the provisions of this Section shall be a condition precedent to termination of this Agreement for
cause and to any legal action, and such compliance shall not be a waiver of any party's right to take legal action in
the event that the dispute is not cured, provided that nothing herein shall limit THE CITY's right to terminate this
Agreement without cause pursuant to Section 8.H.
C. Retention of Funds. THE CITY may withhold from any monies payable to Consultant sufficient funds
to compensate THE CITY for any losses, costs, liabilities or damages it reasonably believes were suffered by THE
CITY due to the default of Consultant in the performance of the services required by this Agreement.
D. Waiver. No delay or omission in the exercise of any right or remedy of a nondefaulting party on any
default shall impair such right or remedy or be construed as a waiver. THE CITY's consent or approval of any act
by Consultant requiring THE CITY's consent or approval shall not be deemed to waive or render unnecessary THE
CITY's consent to or approval of any subsequent act of Consultant. Any waiver by either party of any default must
be in writing and shall not be a waiver of any other default concerning the same or any other provision of this
Agreement.
E. Rights and Remedies are Cumulative. Except with respect to rights and remedies expressly declared to
be exclusive in this Agreement, the rights and remedies of the parties are cumulative and the exercise by either party
of one or more of such rights or remedies shall not preclude the exercise by it, at the same or different times, of any
other rights or remedies for the same default or any other default by the other party.
F. Legal Action. In addition to any other rights or remedies, either party may take legal action, at law or
at equity, to cure, correct or remedy any default, to recover damages for any default, to compel specific performance
of this Agreement, to obtain injunctive relief, or to obtain any other remedy consistent with the purposes of this
Agreement.
G. LIQUIDATED DAMAGES. (Not Applicable to this Agreement).
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H. Termination Prior To Expiration Of Term. This Section shall govern any termination of this Agreement,
except as specifically provided in the following Section 8.I for termination for cause. THE CITY reserves the right
to terminate this Agreement at any time, with or without cause, upon thirty (30) days written notice to Consultant.
Upon receipt of any notice of termination, Consultant shall immediately cease all services hereunder except such as
may be specifically approved by the Contract Officer. Consultant shall be entitled to compensation for all services
rendered prior to receipt of the notice of termination and for any services authorized by the Contract Officer
thereafter in accordance with the Project Budget (Exhibit "E") or such as may be approved by the Contract Officer,
except as provided in 8.C.
I. Termination For Default Of Consultant. If termination is due to the failure of the Consultant to fulfill its
obligations under this Agreement, THE CITY may, after compliance with the provisions of 83, take over the work
and prosecute the same to completion by contract or otherwise, and the Consultant shall be liable to the extent that
the total cost for completion of the services required hereunder exceeds the compensation herein stipulated
(provided that THE CITY shall use reasonable efforts to mitigate such damages), and THE CITY may withhold any
payments to the Consultant for the purpose of set off or partial payment of the amounts owed THE CITY as
previously stated in 8.C.
J. Attorneys' Fees. If either party commences an action against the other party arising out of or in connection
with this Agreement, the prevailing party shall be entitled to recover reasonable attorneys' fees and costs of suit from
the losing party.
9.0 CITY OFFICERS AND EMPLOYEES: NON-DISCRIMINATION.
A. Non -liability of City Officers and Employees. No officer or employee of THE CITY shall be personally
liable to the Consultant, or any successor in interest, in the event of any default or breach by THE CITY or for any
amount which may become due to the Consultant or to its successor, or for breach of any obligation of the terms of
this Agreement.
B. Conflict of Interest. No officer or employee of THE CITY shall have any personal interest, direct or
indirect, in this Agreement nor shall any such officer or employee participate in any decision relating to the
Agreement which effects his personal interest or the interest of any corporation, partnership or association in which
he is, directly or indirectly, interested, in violation of any State statute or regulation. The Consultant warrants that
it has not paid or given and will not pay or give any third party any money or other consideration for obtaining this
Agreement.
C. Covenant against Discrimination. Consultant covenants that, by and for itself, its heirs, executors, assigns,
and all persons claiming under or through them, that there shall be no discrimination against or segregation of, any
person or group of persons on account of race, color, creed, religion, sex, marital status, national origin or ancestry
in the performance of this Agreement. Consultant shall take affirmative action to insure that applicants are employed
and that employees are treated during employment without regard to their race, color, creed, religion, sex, marital
status, national origin or ancestry.
10.0 MISCELLANEOUS PROVISIONS
A. Notice. Any notice, demand, request, consent, approval, communication either party desires or is
required to give to the other party or any other person shall be in writing and either served personally or sent by
prepaid, first-class mail to the address set forth below. Either party may change its address by notifying the other
party of the change of address in writing. Notice shall be deemed communicated forty-eight (48) hours from the time
of mailing if mailed as provided in this 10.A.
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To City: CITY OF LA QUINTA
78-495 Calle Tampico
La Quinta, California 92253
Attention: City Manager
To Consultant: Moore Iacofano Goltsman Inc.
169 N. Marengo Avenue
Pasadena, CA 91101
Attn: Patricia McLaughlin
B. Integrated Agreement. This Agreement contains all of the agreements of the parties and all previous
understandings, negotiations and agreements are integrated into and superseded by this Agreement.
C. Amendment. This Agreement may be amended at any time by the mutual consent of the parties by an
instrument in writing signed by both parties.
D. Severability. In the event that any one or more of the phrases, sentences, clauses, paragraphs, or
sections contained in this Agreement shall be declared invalid or unenforceable by a valid judgment or decree of a
court of competent jurisdiction, such invalidity or unenforceability shall not effect any of the remaining phrases,
sentences, clauses, paragraphs, or sections of this Agreement which are hereby declared as severable and shall be
interpreted to carry out the intent of the parties hereunder.
E. Authority. The persons executing this Agreement on behalf of the parties hereto warrant that they are
duly authorized to execute this Agreement on behalf of said parties and that by so executing this Agreement the
parties hereto are formally bound to the provisions of this Agreement.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the dates stated below.
Dated: D
ATTEST:
L��S%.GREEK,, City Clerk
CITY OF LA QUINTA,
a California Charter and Municipal Government
By("
Y/ G2Trrr-a�i'/
THOMAS P. GENOVESE, City Manager
"CITY'
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APP D A TO FORM:
,
U.
THE IE— N, City Attorney
Title: Principal
Dated: , , , 2 ., , n ,
"Consultant"
rporation
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EXHIBITS
"A"
Scope of Services
"B"
Project Schedule
"C"
List of Deliverables
"D"
List of Meetings
"E"
Project Budget
' F"
Hourly Rates
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Exhibit A. -
SCOPE OF SERVCES
Task 1: Project Initiation and Project Administration
MIG will work with the City of La Quinta and other consultants to confirm the vision for the
Public Safety Initiative. The initial meeting will confirm the scope of the project, the products to
be produced, and the project schedule. MIG will also work with the City to identify the nature
and content of focus group sessions. This will be done in one (1) 2-to 3-hour meeting with the
City and consultants. Time has also been budgeted for one (1) one -hour follow-up session via
telephone.
Task 2: Focus Groups
MIG will prepare a strategy for the Focus Groups identified under Task 1. Materials will include
an agenda, meeting handouts such as information sheets or brochures and comment cards based
on information and concerns identified in the project initiation meeting - Task 1.
Facilitate Focus Group Interviews (3 sessions - 2 hours each)
MIG will identify, contact and schedule a statistically representative sample of focus group
participants. We will assemble three focus groups - two will be statistically representative and
one will be comprised of up to twelve (12) citizen volunteers assembled by the Council. Each
session shall be approximately 2 hours in length. MIG will be paid time and materials if
additional sessions are needed to facilitate additional groups. The focus groups are structured
around specific questions in order to uncover the key issues, opportunities, and barriers that La
Quinta citizens perceive with public safety in the City (crime, fire, police and emergency
response). We will gather responses on the issues generated by these focus group interviews.
Divergent perspectives will be recognized and the differences explored. MIG will provide one
focus group facilitator and time has been budgeted for the focus groups to be held on the same
day to avoid additional costs associated with travel to and from the area. The City will identify
potential non -city facilities and reserve them for the meetings. MIG will invite participants and
provide incentives to participants as appropriate.
Prepare and Summary Report of the Focus Groups
MIG will analyze and organize input from the focus group interviews. We will write a brief
summary report that captures the insights gained from the community and other influential
stakeholders. This shared understanding of the area's needs, wants and desires will enable La
Quinta to act efficiently and effectively in deciding the longtime needs of the community on this
issue.
Task 3: Communications Plan
MIG will review and assess information gathered from focus groups and interviews and develop
key messages and benefits for each target audience. We will develop a communications plan
utilizing citizen volunteers and provide two one -hour orientation sessions for volunteers
assembled by community interest groups. We will provide additional advice and consultation to
key volunteers via telephone.
Exhibit A: Page 2
Task 4: Informational and Educational Materials
An excellent way to reach concerned voters is through community and neighborhood
organizations, as well as business and special interest groups. We believe it will be more effective
to go out to locations that are convenient to people, rather than invite them to a community
meeting at a single location. Speakers can make presentations at regular meetings of these groups
and MIG will provide presentation materials and leave -behind pieces targeted to different
audiences as detailed below.
Task 4.1 Message Kit
MIG will prepare a message kit for volunteer speakers to use. The kits will include key messages
and frequently asked questions organized by target audience. The documents will be simple
templates that can be updated and run out on laser printers. MIG will provide 10 kits in
portfolios.
Task 4.2 Newsletter Articles/Editorials
Based on the targeted information sheets, MIG will prepare articles for community,
neighborhood, business and other stakeholder newsletters, targeted at the concerns, issues and
needs of different audiences (for example, senior citizens, business owners, tourism industry
members, parents). We will write 2-3 different articles and work with Council members and
volunteers to distribute. We will also write an informational article or op-ed piece that can be
submitted to the local paper, The Desert Sun.
The total for these 4 tasks (project initiation meeting, focus groups and planning, communications plan and
educational materials) is $25,000.00.
Additional services, which cause MIG extra expenses, will be billed on a time and materials basis. MIG will
undertake no additional work without prior consent of the Client. Revisions of previously approved work and
services not covered in this Scope of Work are considered additional services.
MIG Scope of Services — La Quinta 11120101
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Exhibit B:
CITY OF LA QUINTA - PUBLIC SAFETY INITIATIVE
Project Schedule
Task Description
Dates
Project Initiation and Project Administration
October 15, 2001 — Ongoing
Focus Groups
October 22, 2001 — November 29, 2001
Communications Plan
November 30, 2001 — December 10, 2001
Informational and Educational Materials
December 10, 2001 — March 1, 2002
Message Kit
December 10, 2001 — March 1, 2002
Newsletter Articles/Editorials
January 2, 2002 — March 1, 2002
Exhibit C:
CITY OF LA QUINTA - PUBLIC SAFETY INITIATIVE
List of Deliverables
Task Description
Deliverables
Project Initiation and Project Administration
Focus Groups
Summary Report
Maximum 5-page plan and timeline;
Communications Plan
content based on focus groups and
citizen advisory group
Informational and Educational Materials
Presentation Materials & Leave -behind
Pieces
Message Kit
10 Message Kits
2-3 News Articles & an Additional
Newsletter Articles/Editorials
Informational Article or Op-ed Piece
delivered electronically
Exhibit D:
CITY OF LA QUINTA - PUBLIC SAFETY INITIATIVE
List of Meetings
Meeting
Dates
Project Initiation
October 23, 2001
Focus Groups
November 13, 2001 & November 19, 2001
Communications Plan
December 2001 or January 2001
Exhibit E:
Project Budget
Task 1: Project Initiation and Project Administration
Professional Time
Patricia V. McLaughlin: 10 Hours @ $150.00/Hour................................. $1,500.00
Communications Dir. 15 Hours @ $150.00/Hour................................. $2,250.00
Project Support: 5 Hours @ $75.00/Hour..................................... $ 375.00
ProfessionalTim Subtotal................................................................................... $4,125.00
Direct Costs
Travel (5.5 hours 7wid trip) 280 mi @ .3451nz and airfare .................................... $ 450.00
PerDiem:......................................................................... $ 60.00
Communications:......................................................................... $ 25.00
DirectCosts Subtotal......................................................................................... $ 565.00
Task1 Total................................................................................................. $4,660.00
Task 2: Focus Groups
Facilitate Focus Group Interviews (3 sessions - 2 hours each)
Prepare and Summary Report of the Focus Group
Professional Time
Principal -in -Charge 20 Hours @ $150.00/Hour................................. $3,000.00
Communications Dir. 20 Hours @ $150.00/Hour................................. $3,000.00
Project Associate: 15 Hours @ $85.00/Hour................................... $1,275.00
Project Support: 25 Hours @ $55.00/Hour................................... $1,375.00
Professiowl Tim Subtotal................................................................................... $8,650.00
Direct Costs
Focus Group Direct Expenses........................................................................ $23250.00
Travel (5.5 hours mend trip) 280 mi @. 3451nz.................................................. $ 200.00
PerDiem......................................................................... $ 150.00
Communications:......................................................................... $ 100.00
Dint Costs Subtotal......................................................................................... $2,700.00
Task2 Total................................................................................................. $11,1350.00
Task 3: Communications Plan
Professional Time
Principal -in -Charge 16 Hours @ $150.00/Hour................................ $2,400.00
Communications Director 11 Hours @ $150.00/Hour................................. $1,650.00
Project Support: 6 Hours @ $75.00/Hour.................................... $ 450.00
Exhibit E: Page 2
Ai*sional Tim Subtotal................................................................................... $4, 500.00
Direct Costs
Travel (5.5 hours 7amd trip) 280 mi @ .345/mi..................................
PerDiem......................................................................... $ 40.00
Communications:......................................................................... $ 25.00
DintCosts Subtotal......................................................................................... $ 265.00
Task3 Total................................................................................................. $4,765.00
Task 4: Informational and Educational Materials
Task 4.1 Message Kit
Professional Time
Principal -in -Charge
2 Hours @ $150.00/Hour...................................
$ 300.00
Communications Dir.
8 Hours @ $150.00/Hour...................................
$1,200.00
Graphic Artist:
5 Hours @ $95.00/Hour.....................................
$ 475.00
Project Support:
3 Hours @ $75.00/Hour....................................
$ 225.00
ProfessionalTim Subtotal...................................................................................
$2,200.00
Direct Costs
Communications:
Materials:
.........................................................................
$ 50.00
.........................................................................
$ 500.00
DimtCosts Subtotal.........................................................................................
$ 550.00
Task4.1 Total..............................................................................................
$2,750.00
Task 4.2 Newsletter Articles/Editorials
Professional Time
Principal -in -Charge 1 Hours @ $150.00/Hour................................... $ 150.00
Communications Dir. 7 Hours @ $150.00/Hour................................... $1,050.00
Project Support: 1 Hours @ $75.00/Hour.................................... $ 75.00
ProfessionalTVM Subtotal................................................................................... $1,275.00
Direct Costs
Communications:......................................................................... $ 50.00
Materials:......................................................................... $ 150.00
DintCasts Subtotal......................................................................................... $ 200.00
Task4.2 Total.............................................................................................. $1,475.00
The total for these 4 tasks (project initiation meeting, focus groups and planning, communications plan and
educational materials) is $25,000.00.
Exhibit F:
Fee Schedule
July 1, 2001 — June 30, 2002
Advising Principal/Founder................................................ $185.00
Principal-in-Charge............................................................. $150.00
Communications Director ................................................... $150.00
Senior Project Manager ........... $115.00
Graphics Artist................................................................... $95.00
Project Associate................................................................. $85.00
Senior Project Support .................. $
75.00
Project Support ................................................................... $55.00