2001 03 13 PC Minutes MINUTES
PLANNING COMMISSION MEETING
A regular meeting held at the La Quinta City Hall 78-495 Calle Tampico, La Quinta, CA-
March 13, 2001 7:00 P.M.
I. CALL TO ORDER
A. This meeting of the Planning Commission was called to order at 7:00
p.m. by Chairman Robbins who asked Commissioner Abels to lead the
flag salute.
B. Present: Commissioners Jacques Abels, Richard Butler, Tom Kirk, Robert
Tyler, and Chairman Robbins.-.
C. Staff present: Assistant City Attorney John Ramirez, Planning Manager
Christine di Iorio, Senior Engineer Steve Speer, Principal Planner Stan
Sawa, and Executive Secretary Betty Sawyer.
II. PUBLIC COMMENT: None
III. CONFIRMATION OF THE AGENDA:
A. It was moved and seconded by Commissioners Abels/Tyler to move
Business Item B to the first item on the agenda. Unanimously approved.
IV. CONSENT ITEMS:
A. Chairman Robbins asked if there were any corrections to the Minutes of
February 27, 2001. Commissioner Kirk asked that Page 7, Item /123 be
corrected to read "...then the Image Corridor does exactly...".
Commissioner Tyler asked that Page 4, Item #9 be corrected to read,
"...restaurants are also included.". There being no further corrections, it
was moved and seconded by Commissioners Tyler/Butler to approve the
minutes as corrected. Unanimously approved.
B. Department Report: None.
V. PRESENTATIONS: None.
VI. BUSINESS ITEM:
B. Sign Approval 2001-528. Amendment #1; a request of Riofine Neon for
Jiffy Lube for an amendment to a sign program to allow a time and
temperature 'display unit located within the One Eleven La Quinta
Shopping Center, immediately north of La Quinta Car Wash.
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March 13, 2001
1. Principal Planner Stan Sawa presented the information contained
in the staff report, a copy of which is on file in the Community
Development Department.
2. Commissioner Tyler stated that at the previous public hearing
when signs were approved the applicant was requested to remove
the temporary sign, which has been done, but the two 4X4 posts
that held it up are still there and he would like to see them
removed. Secondly, how long will the temporary banners stay up.
Staff noted there was a time limit and they would check and take
care of it.
3. There being no further discussion, it was moved and seconded by
Commissioner Kirk/Butler to adopt Minute Motion 2001-004
approving Sign Approval 2001-528, Amendment #1, as
recommended. Unanimously approved.
VI. PUBLIC HEARINGS: -
A. Village Use Permit 2001-008; a request of Joseph Rounaghi for review
of remodeling plans for an existing commercial building changing the use
from a restaurant to an art gallery/studio located at 51-230 Eisenhower
Drive.
1. Chairman Robbins opened the public hearing and asked for the
staff report. Staff requested this item be continued to the
Planning Commission meeting of March 27, 2001, as requested by
the applicant.
2. There being no discussion, it was moved and seconded by
Commissioners Tyler/Butler to continue this item to March 27,
2001. Unanimously approved.'
B. Environmental Assessment 2000-410, and Conditional Use Permit 2001-
0,54; a request of Nextel Communications for certification of a Mitigated
Negative Declaration of Environmental Impact and installation of a 70
foot high wireless communication antenna and ground mounted
equipment for cellular telephone service at 77-865 Avenida Montezuma.
1. Chairman Robbins opened the public hearing and asked for the
staff report. Planning Manager Christine di Iorio presented the
information contained in the staff report, a copy of which is on file
in the Community Development Department.
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2. Chairman Robbins asked if there were any questions of staff.
Commissioner Abels asked what type of pole had been approved
at the hotel. Staff stated it was a monopalm just like the one at
the school administration building.
3. Commissioner Butler asked if there was a chain link fence running
adjacent to the property. Staff stated there was chain link fencing
around the ball field. Commissioner Butler stated the pole would
be painted brown and there was the option of additional light
users. His question was why the pole could not be used for more
than one service. Staff clarified there were other light poles that
potentially could have antennas on them.
4. Commissioner Butler asked why staff did not want to use the
monopalm design. Staff stated it was discussed with the
applicant and given the height of the pole and other palm trees in
the park and as there were no buildings to break it up, it was
determined the light pole would fit in better. Discussion followed
regarding potential alternatives.
5. Commissioner Tyler questioned the color proposed and whether
the other poles were painted. If you paint one, they should all be
painted. Staff stated they did not know whether the other poles
were painted or not, but it could be addressed in the Master Plan
for the park. Commissioner Tyler stated he had a concern about
approving this without a Master Plan for the park.
6. Chairman Robbins asked staff to identify where the chain link
fencing would be replaced with wrought iron. Staff identified the
area on the site plan.
7. There being no further questions of staff, Chairman Robbins asked
if the applicant would like to address the Commission. Ms.
Barbara Saito, representing Nextel, gave a presentation on the
project and stated they concurred with staff's recommendation.
She further stated they had no objection to either the monopalm
or light pole.
8. Commissioner Abels asked if a ball hit the pole could it affect the
transmission. Ms. Saito stated it could, but the pole is 75 feet in
height.
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9. Commissioner Butler asked if they wanted the monopalm could
they still use the light. Ms. Saito explained they would leave the
ball field light where it is and move the monopalm to where the
row of palm trees exists, if the Commission preferred that design.
Commissioner Butler questioned why the applicant would shut the
pole down for maintenance. Ms. Sidel stated the antennas are ten
feet above the light because if you touch it, it will burn you as the
antennas do get hot.
10. Commissioner Tyler questioned the extra 10 feet in height for
safety and what would happen if the City determines to lower the
lights; would they lower their antenna. Ms. Saito stated that once
it is installed, unless it is causing interference with other sites,
they do not take 'it down. They are finding that as technology
improves they are able to lower the height of their poles. They do
know however, that they cannot come below the baseball field
lights. Commissioner Tyler asked if this was for cell phones only.
Ms. Saito stated it is to support Nextel communications.
11. Commissioner Butler asked Ms. Saito to identify where they would
locate a monopalm if the Commission determined they would
rather have the monopalm. Ms. Saito did so.
12. Chairman Robbins asked if there was any other public comment on
this project.
13. ' There being no further public comment, Chairman Robbins closed
the public participation portion of the hearing and asked if there
was any Commission discussion.
14. Commissioner Kirk asked staff to clarify the applicants original
proposal versus what staff was recommending. Staff clarified
what the original application consisted of and how they arrived at
staff's recommendation. Commissioner Kirk asked if this would fit
in with the Master Plan for the park and whether the row of palms
would still exist after that Plan is completed. Staff stated it was
their understanding that the Plan is to retrofit existing facilities.
Commissioner Kirk stated he would like to see a shorter pole with
the tree.
15. Chairman Robbins stated there seems to be a discrepancy between
the applicant's proposed height of 60 feet and staff's statement
that it would be 75 feet. Ms. Saito stated that they originally
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submitted a request for a palm tree 75 feet high. If they relocate
it with no lights they could lower the pole to 60 feet with either
design. However, since the ballfield lights are at 60 feet they
would have to go up the additional ten feet to 70 feet.
1 6. Commissioner Butler stated there appears to be the possibility of
more poles being placed in the park. Staff stated yes.
Commissioner Butler asked if these future poles could also be
monopalms, or are they absorbing too much of the space for the
support facilities. He does not want to fill this park up with
monopalms.
1 7. There being no further discussion, it was moved and seconded by
Commissioners Kirk/Tyler to adopt Planning Commission
Resolution 2001-026 recommending Certification of a Mitigated
Negative Declaration of Environmental Impact for Environmental
Assessment 2001-41 O, as recommended.
ROLL CALL: AYES: Commissioners Abels, Butler, Kirk, Tyler, and
Chairman Robbins. NOES: None. ABSENT: None.
ABSTAIN: None.
18. It was moved and seconded by Commissioners Kirk/Abels to adopt
Planning Commission Resolution 2001-027 recommending
approval of Conditional Use Permit 2001-054, as amended.
a. Condition 7.C.: The monopole and its antennas shall be a
60 foot high monopalm.
ROLL CALL: AYES: Commissioners Abels, Butler, Kirk, Tyler, and
Chairman Robbins. NOES: None. ABSENT: None.
ABSTAIN: None.
C. Environmental Assessment 2001-412, Specific Plan 2001-052,
Conditional Use Permit 2001-056, and Site Development Permit 2001-
690; a request of Omri Sikla for Certification of a Mitigated Negative
Declaration of Environmental Impact and development plans for a
commercial building consisting of a restaurant and office located at the
northeast corner of Washington Street and Lake La Quinta Drive.
1. Chairman Robbins opened the public hearing and asked for the
staff report. Principal Planner Stan Sawa presented the
information contained in the staff report, a copy of which is on file
in the Community Development Department.
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2. Chairman Robbins asked if there were any questions of staff.
Commissioner Kirk asked if changes were made based on the
Architecture and Landscaping Review Committee (ALRC)
recommendations regarding lighting.' Staff stated no changes were
required by the ALRC and the applicant stated they did not see any
problems with the lights as proposed. Commissioner Kirk
questioned whether or not the Thomas Bros. Map pages could be
copied into a document that would become a City document
without their permission. Assistant City Attorney John Ramirez
stated he concurred that it would not be the preferred method.
Commissioner Kirk stated it seemed strange and excessive to have
a Specific Plan on this size of project, so he assumed the Zoning
Code requires it in the CR district. Staff stated that was correct
as well as the General Plan requirement. Commissioner Kirk asked
how the mitigation monitoring document would be used. It is
staff's perspective to have a mitigation measure prepared with
every item that is identified as potentially significant unless
mitigated. Staff stated that was correct. Commissioner Kirk
stated he thought it was unusual to identify mitigation measures
when we identify it as less than significant impact. When you
look at this Mitigation Monitoring Plan, most of the mitigation
measures are associated with actions we deemed as less than
significant impact. One of them is a mitigation measure
associated with something where we identify no impact. He does
not like to see this document included with the report as it appears
to be redundant, but if it is to be included it has to be consistent
in some way. For example there is a mitigation measure for school
impact fees where there is no impact. Most of the other measures
are where the applicant is meeting the Code itself and not a
special mitigation measurel In regard to parking he believes it is
a good analysis as to why the parking should be reduced. What
would happen if in five or ten years this owner sells to a tenant
that would double the tables, there is nothing in the Specific Plan
that would preclude this from happening. Staff stated that was
correct. Commissioner Kirk stated that then the analysis would
change and we should look at likely uses, but the use can change
within the category and therefore the analysis becomes uncertain.
Staff stated conditions could be added that would address more
specifically what is approved. Commissioner Kirk asked if the
project could be conditioned to the number of seats/tables
proposed by this applicant so that if a different user were to come
in they would be subject to the same conditions. Staff stated this
could be done under the conditional use permit process.
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3. Commissioner Butler asked if we are doing the monitoring
programs for compliance with CEQA as an additional step.' He
agrees with Commissioner Kirk that this is just additional work for
staff. Staff stated they are prepared, but not always included in
the staff report. Assistant City Attorney John Ramirez stated
mitigation measures are generally required when you identify
potentially significant impacts unless mitigated, hence the
mitigation measure. They will continue to work with staff to see
that a futile paperwork drill does not take place. In regard to this
Mitigation Monitoring Program, assuming their is an Environmental
Assessment that does in fact identify potentially significant
impacts unless mitigated certainly CEQA requires under Public
Resources Code 21081.6 requires that the Council adopt a
monitoring program at the time that they adopt a negative
declaration. There is an advantage to having the Commission
approve the same document prior to the City Council. He will
prepare a memorandum on the monitoring program issue prior to
the Commission's next meeting. Commissioner Butler stated that
unless there is an issue, he does not see the need to have the
mitigation monitoring in the staff report.
4. Commissioner Tyler stated he concurs with Commissioner Kirks's
comments. In regard to the parking he agrees that the parking
analysis is based on some interesting concepts, but they are not
controllable. The parking analysis needs to consider future uses.
5. Chairman Robbins asked if the applicant would like to address the
Commission. Mr. Lew Bishop, architect for the project, gave a
presentation on the project. In regard to any future use he
believes it will have to be the same use. In regard to parking, they
have analyzed it in regard to the use and hours of operation of all
the uses. In reference to the lighting, the specific luminaires they
have chosen for this project are specifically designed for Iow level
lighting in parking lots. They have the ability to screen various
directions so light is not directed off the site.
6. Commissioner Tyler stated he likes the lighting concept. He asked
if the conditional use permit included the hours of operation for the
restaurant and office uses and could it. Staff stated it was up to
the Commission. Commissioner Tyler stated that since the only
entrance was off Caleo Bay was there any advantage to a left turn
lane off Washington Street. Mr. Bishop stated it would make it
easy to enter the site and reduce the traffic on Caleo Bay.
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7. Commissioner Butler stated the building design is very dramatic
and has a definite character, but there is nothing to match it in La
Quinta. His only concern is that it is a single use building and
what use could it have in the future if the restaurant was not
there. Is the architectural design too much? Is this the place for
it? It is a very dramatic change for Washington Street. Mr.
Bishop stated the design architect and the owners have taken a
great deal of time to design this unique building and there is a
diversity in architecture in La Quinta in the way of quality of
design. Discussion followed regarding the architectural design.
8. Commissioner Abels stated he concurs with Commissioner Butler.
This is going to be a footprint for this area.
9. Commissioner Kirk asked what the large circular element that
appears to look like a smoke stack was on the front elevation. Mr.
Bishop stated all the kitchen equipment is hidden behind this
screen wall.
10. Chairman Robbins asked if there was any other public comment.
Mr. Larry Lichliter, KSL Development, stated he eats at this
restaurant and it has excellent food. This will be an asset to the
City and will make a statement that the City is progressive.
1 1. There being no further public comment, the public participation
portion of the hearing was closed and open for Commission
discussion.
12. Commissioner Kirk stated he has a problem with the parking,
however if approved the conditional use permit could be
conditioned to address those concerns if there was a change in the
use of the building. The design will add to the image corridor of
Washington Street and he would like to see more innovative
designs like this in the City.
1 3. Commissioner Abels stated he is in favor of the project.
14. Commissioner Butler stated the picture of the different elevations
showing the building in such a way that it is a stark structure that
a picture with the landscaping probably would have softened the
building itself. Mr. Bishop showed colored renderings of the
buildings with the landscaping.
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1 5. Commissioner Tyler stated that when he first saw the project he
was indecisive, but he thinks it will probably grow on us and it will
make a statement. He would like the conditional use permit to be
conditioned to require the hours of operation.
16. Chairman Robbins stated he was very concerned, not that the
architecture was bad, but that it does not fit within the character
of La Quinta. He conducted a very unofficial poll and showed the
elevations to numerous residents and all agreed that it did not fit
within what they thought was the image of La Quinta. He does
not believe this architectural style fits within the City of La Quinta;
at least what his image is. In regard to the lighting concept, he
completely agrees.
1 7. Commissioner Abels stated he had spoken with the architect for
the La Quinta Inn and after listening to him he agrees it will be an
asset to La Quinta as it will bring diversity.
18. Commissioner Tyler stated he strongly approves of the sign
program.
1 9. Commissioner Kirk stated they may disagree as to the architecture,
but there are so many components to this project that are positive
like the lighting and signage, but it will add to the City. He is
strongly in support.
20. There being no further discussion, it was moved and seconded by
Commissioners Butler/Abels to adopt Planning Commission
Resolution 2001-028, recommending Certification of an
Addendum to a Mitigated Negative Declaration of Environmental
Impact for Environmental Assessment 2001-41 2, as
recommended.
ROLL CALL: AYES: Commissioners Abels, Butler, Kirk, Tyler, and
Chairman Robbins. NOES: None. ABSENT: None.
ABSTAIN: None.
21. It was moved and seconded by Commissioners Butler/Abels to
adopt Planning Commission Resolution 2001-029, recommending
approval of Specific Plan 2001-052, as recommended.
a. The location maps in the text shall be changed.
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ROLL CALL: AYES: Commissioners Abels, Butler, Kirk, and Tyler. NOES:
Chairman Robbins. ABSENT: None. ABSTAIN: None.
22. It was moved and seconded by Commissioners Tyler/Kirk to adopt
Planning Commission Resolution 2001-030, recommending
approval of Conditional Use Permit 2001-056, as amended.
23. Commissioner Kirk asked if this was where the seating would be
addressed and whether or not the applicant would have any
problem with limiting hours of operation.
24. Mr. & Mrs. Siklai stated they have no objection.
a. Condition #5: The restaurant shall not exceed 142 seats as
specified in the Specific Plan.
b. Condition #6: The restaurant hours of operation shall be as
stated in the Specific Plan; weekdays 5:30 to 11:00 p.m.
and weekends with extended hours.
_
ROLL CALL: AYES: Commissioners Abels, Butler, Kirk, and Tyler. NOES:
Chairman Robbins. ABSENT: None. ABSTAIN: None.
25. It was moved and seconded by Commissioners Kirk/Abels to adopt
Planning Commission Resolution 2001-031, recommending
approval of Site Development Permit 2001-690, as recommended.
ROLL CALL: AYES: Commissioners Abels, Butler, Kirk, and Tyler. NOES:
Chairman Robbins. ABSENT: None. ABSTAIN: None.
Chairman Robbins recessed the meeting at 8:35 p.m. and reconvened at 8:41 p.m.
A. Zoning Code Amendment 2000-066; a request of the City for review of
applicability and impact of the exist Water Efficient Ordinance on
development proposals.
1. Chairman Robbins opened the public hearing and asked for the
staff report. Senior Engineer Steve Speer presented the
information contained in the staff report, a copy of which is on file
in the Community Development Department.
2. Chairman Robbins asked if there were any questions of staff.
Commissioner Butler asked if staff was talking about water
features on a particular piece of property, it doesn't take into
consideration the depth of the water. The evaporation is from the
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surface, but isn't there any impact on the water itself and the
growth that can occur in a water feature if the water heats up. If
there is a water feature that is 12 inches deep and during the
summer months it is heated by the sun, we have the same
evaporation rate, but the same water feature at four feet deep it
may be cooler and less impacted by the heat and you do not get
the growth at the bottom of the water that cause other problems.
Is this a plus or negative? Staff stated they did not know the
answer to that question. Standing water has a fixed number and
moving water does increase the water usage because it increases
the evaporation rate.
3. Chairman Robbins stated deeper water stays cooler and
evaporates less.
4. Commissioner Butler stated the formula presented by staff does
not take into consideration the depth of the water that would
reduce evaporation but takes more water to fill.
5. Commissioner Kirk stated that on Page 204-3, Item J.J. the source
that is referenced, is it subject to State law; can we chose any
reference we like? Staff stated we adopted a model ordinance
that had been initiated by the State as it is a State-wide issue.
The reference in all the plant factors you find in referenced
material use cool season grass as the standard. If you wanted to
tighten it up you would change the reduction factor in the formula
from 0.8 to something less than, say 0.7 or 0.65, etc..
6. Commissioner Kirk stated he was surprised to learn that the cool
season grass has a .6 factor. Staff explained the overall ETofactor
is .6. That is the plant factor and you have to apply the irrigation
efficiency factor and that causes the effective rate to move up.
If you have a large landscape area such as a golf course where you
can use the rotors, that concept has a more efficient
landscape/irrigation mechanism. However, if you have turf and
sidewalk and more confined areas where you have smaller spray
heads and a lot of runoff, that irrigation system is not as efficient
and the lake will not work in the landscaping concept if everything
else is turf. Commissioner Kirk asked what the plant factor was
for the warm season grass. Staff stated that overall for the year
it is .6. Discussion followed regarding plant factors and the
formula.
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7. Commissioner Tyler asked if the preliminary calculation staff was
proposing to have the developer prepare was in the ordinance now
or is it proposed. Staff stated we are asking them to provide it
now, but it is not formally in the ordinance.
8. Commissioner Kirk stated that according to the ordinance audits
are required, but have we ever received one. Staff stated no.
Commissioner Kirk stated that if we are going to meet the intent
of the ordinance shouldn't we do this? Staff stated it would
require additional staff which the City has not funded.
Commissioner Kirk stated that all tracts are required to have a
model home with an example of efficient landscaping, is this
done? Staff stated it needs to evaluated to see what can be
enforced.
9. Chairman Robbins asked if there was any other pub. lic comment on
this project. Mr. Chevis Hosea, KSL Development Corporation,
stated they hoped there was some room for improvement that
would satisfy the goals of the ordinance and yet allow them and
other developers to be competitive in the market. The
process/calculations are cumbersome and far reaching to have to
prepare at the time of a preliminary landscaping concept plan.
They would like to be able to present their plans to the
Commission and work out the formula with staff after the approval
process.
10. Commissioner Butler stated the use of the word lush landscaping
in the specific plan is an immediate flag and maybe a different
word should be used. Mr. Hosea stated this is a "recreational
playground" and people come here because of the weather.
Therefore, they would request the City to take some moderation
on this formula with consideration for grandfathering for existing
developments. Aisc some consideration given for using canal
water.
1 1. There being no further public comment, Chairman Robbins closed
the public participation portion of the hearing and asked if there
was any Commission discussion.
12. Commissioner Tyler thanked staff for the presentation. He would
suggest no action be taken at this time due to the joint meeting
being held with the City Council and the presentation being.given
by CVWD.
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13. Commissioner Butler complemented staff on their presentation.
As new applications are brought in will the staff be giving them
some alternatives to their plant palettes. Staff stated the
developer needs to be aware of what the City's requirements are.
They need to be looking at their plant palettes as to what they are
proposing. They are not challenged unless they are proposing a
lake. Commissioner Butler asked if the lake issue was something.
that allowed a developer to use the lake as a retention basins as
a feature that would solve two purposes and would be an
acceptable alternative. Staff stated that as long as it is left as a
dry retention basin it is fine until such time as it is made into a lake
and becomes a use and it challenges them to look at their other
landscaping features around the project. If their lake is more than
14 percent of the site they will have to start reducing the amount
of turf in the landscaping concept.
14. Commissioner Kirk stated that if the ordinance allows these types
of developments then why have it. Maybe if a lake is proposed
maybe at that time the analysis becomes effective. If we are
going to have this ordinance we shoUld do it right. Maybe there
are better ways of doing this that could be considered. It appears
that the model ordinance is inefficient and ineffective and a waste
of time and isn't meeting the intent of what the State was trying
to achieve. He finds it ludicrous that we are using 1.0 as the
starting point and it is based on using Rye grass 100 percent of
the year and yet the grass we use here is .6. What would desert
landscaping be if Bermuda grass is .35 on its own, what is
Verbana with a drip system?
1 5. Chairman Robbins stated the State-wide ordinance was developed
mostly for coastal California. It was not intended to be used in the
desert environment. He agrees With Mr. Hosea that green is what
makes the homes attractive and keeps them selling and we do
need to continue to keep it green. In contrary to what has been
stated, there is not an endless supply of canal water. We do have
to look at how canal water is used and the thought of allowing an
exemption because a developer uses canal water does not make
any sense at all. One of the things that could be changed in the
ordinance is that there is a minimum efficiency that lets you use
62 percent. That is an inefficient irrigation system, so one of the
things that could be looked at is not allowing an irrigation that is
62 percent. Move the minimum efficiency to 70 or 75 percent.
On Page 206, Item C allows you to use turf to use more water
whereas in staff's analysis shows that using turf you have no
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problem meeting the standard. This needs to be looked at as to
its practicality. On Page 204, Item 4 it states that using 50
percent recycled water are exempted from the maximum water
allowance and audit. Just because a site uses recycled water
does not mean that it can use as much water as it wants.
Recycled water is needed everywhere and this will limit what they
are able to do on other sites in this City or throughout the Valley.
Audits are a must for the large projects to ensure they are staying
efficient. He agrees that this is an unfunded mandate for the City
and perhaps the City should talk with the Water District to see if
they can be given the responsibility of making sure they comply
with the ordinance at the plan check process. Maybe the Water
District could also handle the audits and enforcement issues. A
look should be given to the size of a lot that is exempted and
maybe that should be lowered. The 0.8 reduction factor should be
evaluated as to its effectiveness.
16. Commissioner Kirk suggested staff look at ordinances in other
states.
17. Chairman Robbins stated that some of the other states do not
have strict landscaping ordinances but do have very, very
expensive water with a tiered system. The more you use the more
it costs.
18. Commissioner Kirk stated the process needs to be made more
simple. If we are suggesting a change to the ordinance, make sure
there is some grandfathering.
1 9. There being no further discussion, it was moved and seconded by
Commissioner Abels/Tyler to continue this to May 8, 2001.
Unanimously approved.
VI. BUSINESS ITEMS:
B. Sign Approval 2001-536; a request of M & H Realty Partners for an
amendment to a sign program for commercial pad buildings located at the
southwest corner of Washington Street and highway 111 within Plaza La
Quinta.
1. Principal Planner Stan Sawa presented the information contained
in the staff report, a copy of which is on file in the Community
Development Department.
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2. Chairman Robbins asked if there were any questions of staff.
Commissioner Kirk asked staff to clarify when a cabinet box sign
was allowed. Staff stated that if they are part of a registered
trademark logo staff has been allowing them. Commissioner Kirk
asked why a cabinet box sign would be allowed in conjunction
with a registered trade mark as to allowing any company to have
one. Planning Manager Christine di Iorio stated that a cabinet sign
has the background lit along with the letters as opposed to having
individual channel letters where only the letters are lit.
Commissioner Kirk stated his concern was that the City was
treating corporate entities different than we treat local merchants.
Assistant City Attorney John Ramirez stated that in regard to a
registered trade mark, you cannot change their color, size or
display. He is not certain as to how a cabinet box sign would be
applied. Commissioner Kirk stated his concern is treating those
with a registered trade mark differently that the "mom and pop"
business. Assistant City Attorney John Ramirez stated he cannot
imagine where the law would be restrictive as to the box.
Planning Manager Christine di Iorio stated that maybe staff is not
describing it properly. There are two different things. There is the
logo for some such as Starbucks. That is a cabinet sign that is a
circle that is their logo and then they have the "Starbucks" which
are their channel letters. Second, is that with Jiffy Lube they
submitted a proposal with uni-channel letters, which was the red
background with the white letters which is actually a cabinet sign
because it is all one box with the background lit up instead of
individually mounted channel letters. The recommended condition
was that they be individual channel letters and they said no, it is
part of their trademark. Staff asked for verification of their
trademark and found that it was not a part of the trademark, so
they are required to have individual channel letters. Discussion
followed regarding examples.
3. Commissioner Butler stated that if we allow this we are
discriminating against the other tenants in the center. How did we
change our sign program for one building?
4. Commissioner Tyler asked staff to explain a halo sign. Staff
explained.
5. Commissioner Butler asked if this was approved could other
tenants come back and request this type of sign. Staff clarified
this would be for the satellite pads only.
G:\WPDOCS\PC3-13-01 .wpd ] 5
Planning Commission Minutes
March 13, 2001
6. Chairman Robbins asked if the applicant would like to address the
Commission. Mr. Glen Goodman, project manager for M & H
Partners, gave a presentation of the sign program and stated they
are looking for consistency with the other pad building signs.
They concur with staff's recommendations.
7. Commissioner Kirk stated there is some confusion as to where the
channel signs would be allowed. Staff stated the Downey Savings
building is the only building currently with multi-tenants and the
only building that would be allowed to change their signs.
8. Chairman Robbins stated his only concern was the preference
being given to national chains versus local businessmen. Assistant
City Attorney John Ramirez stated the issue was not a national
change versus a small business. It is the fact that the City has not
been given documentation that this is part of their corporate logo.
The City can prohibit the sign all together, or reduce its size; or
location. What you cannot do is change the logo itself.
9. Chairman Robbins stated they could eliminate the red glow. Staff
stated that would be consistent with what has been approved.
10. Commissioner Butler stated he has no objection to what staff is
recommending. The issue is that they are allowing individual pads
to have signs that are different from what was originally approved
for the center. Staff clarified the sign program is different for the
in-line tenants than the satellite buildings.
11. Commissioner Tyler asked about the status of the proposed
parking lot south of the Beerhunter. Mr. Goodman stated they are
hoping to have it started before the week is out.
1 2. Chairman Robbins asked if anyone else would like to speak on this
project.
1 3. There being no further discussion, it was moved and seconded by
Commissioner Abels/Kirk to adopt Minute Motion 2001-005
approving Sign Approval 2001-536, as amended:
Condition 2.A. Logo cabinet box signs shall be allowed if it is a
part of a formally registered trademark of the business which is
used for business sign identification The background shall be
opaque.
Unanimously approved.
Planning Commission Minutes
March 13, 2OO1
VII. CORRESPONDENCE AND WRITTEN MATERIAL: None.
VIII. COMMISSIONER ITEMS:
A. Commissioner Tyler gave a report of the City Council meeting of March
6, 2001.
IX. ADJOURNMENT:
There being no further business, it was moved and seconded by Commissioners
Butler/Abels to adjourn this regular meeting of the Planning Commission to the next
regular meeting of the Planning Commission to be held March 27, 2001, at 7:00 p.m.
This meeting of the Planning Commission was adjourned at 10:06 p.m. on March 1 3,
2001.
Respectfully submitted,
~ cu~tive Secretary
City~T La Quinta, California