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2003 02 04 RDAea# 4 #adja Redevelopment Agency Agendas are available on the City's Web Page @ www.la-quinta.org Redevelopment Agency Agenda CITY COUNCIL CHAMBER 78-495 Calle Tampico La Quinta, California 92253 Regular Meeting Tuesday, February 4, 2003 - 2:00 P.M. Beginning Res. No. RA 2003-06 1. CALL TO ORDER Roll Call: Board Members: Adolph, Osborne, Perkins, Sniff, Chairperson Henderson II. PUBLIC COMMENT At this time, members of the public may address the Redevelopment Agency on any matter not listed on the agenda. Please complete a "request to speak" form and limit your comments to three minutes. Please watch the timing device on the podium. III. CLOSED SESSION NOTE: Time permitting, the Redevelopment Agency Board may conduct Closed Session discussions during the dinner recess. In addition, when the Agency is considering acquisition of property, persons identified as negotiating parties are not invited into the Closed Session Meeting. 1. CONFERENCE WITH AGENCY'S REAL PROPERTY NEGOTIATOR, JERRY HERMAN, PURSUANT TO GOVERNMENT CODE SECTION 54954.8 CONCERNING POTENTIAL TERMS AND CONDITIONS OF ACQUISITION AND/OR DISPOSITION OF REAL PROPERTY LOCATED AT THE NORTHWEST CORNER OF AVENUE 48 AND DUNE PALMS ROAD. ASSESSOR PARCEL NUMBER 649-030-034. PROPERTY OWNER/NEGOTIATOR: SHIRLEY HAMMER. Redevelopment Agency Agenda February 4, 2003 2. CONFERENCE WITH AGENCY'S REAL PROPERTY NEGOTIATOR, MARK WEISS, PURSUANT TO GOVERNMENT CODE SECTION 54954.8 CONCERNING POTENTIAL TERMS AND CONDITIONS OF ACQUISITION AND/OR DISPOSITION OF REAL PROPERTY LOCATED SOUTHEAST OF MILES AVENUE AND WASHINGTON STREET INTERSECTION AND NORTH OF THE WHITEWATER CHANNEL (APN's 604-040-012/013 AND 604-040- 022/023. PROPERTY OWNER/NEGOTIATOR: RICHARD OLIPHANT, CALIFORNIA INTELLIGENT COMMUNITIES, LLC. RECONVENE AT 3:00 PM IV. PUBLIC COMMENT At this time members of the public may address the Agency Board on items that appear within the Consent Calendar or matters that are not listed on the agenda. Please complete a "request to speak" form and limit your comments to three minutes. When you are called to speak, please come forward and state your name for the record. Please watch the timing device on the podium. For all Agency Business Session matters or Public Hearings on the agenda, a completed "request to speak" form should be filed with the City Clerk prior to the Agency beginning consideration of that item. V. CONFIRMATION OF AGENDA VI. APPROVAL OF MINUTES 1. APPROVAL OF MINUTES OF JANUARY 21, 2003. V11. CONSENT CALENDAR Note: Consent Calendar items are considered to be routine in nature and will be approved by one motion. 1. APPROVAL OF DEMAND REGISTER FOR FEBRUARY 4, 2003. 2. AUTHORIZATION FOR OVERNIGHT TRAVEL FOR THE ASSISTANT EXECUTIVE DIRECTOR TO ATTEND THE CRITTENDEN GOLF EXPO XV MARCH 10-12, 2003, IN PHOENIX, ARIZONA. Vill. BUSINESS SESSION - None IX. STUDY SESSION - None X. CHAIR AND BOARD MEMBERS' ITEMS Redevelopment Agency Agenda Page 2 February 4, 2003 XI. PUBLIC HEARINGS - None XII. ADJOURNMENT Adjourn to a regularly scheduled meeting of the Redevelopment Agency to be held on February 18, 2003, commencing with closed session at 2:00 p.m. and open session at the conclusion of the 3:00 p.m. City Council business session in the City Council Chambers, 78-495 Calle Tampico, La Quinta, CA 92253. DECLARATION OF POSTING I, June S. Greek, Secretary of the La Quinta Redevelopment Agency, do hereby declare that the foregoing agenda for the La Quinta Redevelopment Agency meeting of Tuesday, February 4, 2003, was posted on the outside entry to the Council Chambers, 78-495 Calle Tampico and on the bulletin board at the La Quinta Chamber of Commerce, 78-371 Highway 111, and at Stater Bros., 78-630 Highway 111, on Friday, January 31, 2003. DATED: January 31, 2003 JUNE EEK, Agency Sec ry City of La Quinta, California PUBLIC NOTICES The La Quinta City Council Chamber is handicapped accessible. If special equipment is needed for the hearing impaired, please call the City Clerk's Office at 777-7025, 24-hours in advance of the meeting and accommodations will be made Redevelopment Agency Agenda Page 3 February 4, 2003 Cii!?iotl t '0 4 40" COUNCIL/RDA MEETING DATE: FEBRUARY 4, 2003 ITEM TITLE: Demand Register Dated February 4, 2003 RECOMMENDATION: It is recommended the Redevelopment Agency Board: AGENDA CATEGORY: BUSINESS SESSION CONSENT CALENDAR I STUDY SESSION PUBLIC HEARING Receive and File the Demand Register Dated February 4, 2003 of which $161,931.03 represents Redevelopment Agency Expenditures. PLEASE SEE CONSENT CALENDAR ITEM NUMBER 1 ON CITY COUNCIL AGENDA AGENDA CATEGORY: BUSINESS SESSION: COUNCIL/RDA MEETING DATE: February 4, 2003 CONSENT CALENDAR: ITEM TITLE: STUDY SESSION: Authorization for Overnight Travel for the PUBLIC HEARING: Assistant Executive Director to Attend the Crittenden Golf Expo XV in Phoenix, Arizona from March 10 - 12, 2003 RECOMMENDATION: Approve authorization for overnight travel for the Assistant Executive Director to attend the Crittenden Golf Expo XV in Phoenix, Arizona from March 10 - 12, 2003. FISCAL IMPLICATIONS: The estimated budget includes the following: Registration $ 395 Mileage $ 170 Hotel $ 375 Meals $ 225 Total $1,165 Adequate funds have been budgeted in fiscal year 2002-03 for the Ranch planning activities in account number 401-723-605-000. BACKGROUND AND OVERVIEW: The Crittenden Golf Expo XV offers a wide variety of workshops, a trade show, and opportunities to meet and interact with experts in the fields of golf course design, finance, construction, marketing, and management. (The brochure is provided as Attachment 1.) Several workshops are of particular interest to the Agency as it undertakes development of the La Quinta Golf and Resort Project, including "Golf Development 101," which discusses when and how to choose professional consultants and financial feasibility; and "The Secrets of Municipal Golf Course Success" which discusses branding, finance, and operations. Attendance at this Expo will also allow Agency staff to cultivate valuable contacts with a wide variety of golf specialists. FINDINGS AND ALTERNATIVES: The alternatives available to the Redevelopment Agency Board include: 1. Approve authorization for overnight travel for the Assistant Executive Director to attend the Crittenden Golf Expo XV in Phoenix, Arizona from March 10 - 12, 2003; or 2. Do not approve authorization for overnight travel for the Assistant Executive Director to attend the Crittenden Golf Expo XV in Phoenix, Arizona from March 10 - 12, 2003; or 3. Provide staff with alternative direction. Respectfully submitted, Mark Weiss, Assistant Executive Director Approved for submission by: Thomas P. Genovese, Executive Director Attachments: 1. Crittenden Golf Expo XV Brochure 2 Workshops MANAGEMENT #202 Management: Increase Profitability •Balance conditions with your pricepoint -How to keep payroll down and use incentives -Attract new customers -Get more revenue from your existing customers Timothy M. Bakels, CCM, General Manager - Desert Highlands Club Kevin McGraw, General Manager - The Foothills Golf Club Tom Frost, President - Tom Frost Golf Inc. • #203 Trends in Golf Management -Changes in the last six months -Pitfalls to avoid - it's more important, now, than ever -The best ways to evaluate your own management program -The "out" years: what's the projection? Rich Taylor, Director National Golf Sales - Destination Hotel & Resorts Tim Tierney, President & CEO - Arnold Palmer Golf Management Phil Green, President - OB Sports Golf Management Moderator, Dana Garmany, Chairman & CEO - Troon Golf #214 3 Key factors to maximize your Golf Shop. •GMROI - Understand and improve your ROI in inventory -Turnover - The secret to improving' inventory control -initial markup and maintained margin -Know your customers and motivate them to buy from you Lisa Langas, President - Golf Shop Solutions #217 Renovation -What it should really cost you, in time and money -What drives the decision to rebuild your course -Nine-holes at a time, or all at once? -How to design for the future and retain old world heritage Ron Cutiip, Golf Course Architect - Cutlip Golf Design Willie Pennington, Fumigation Specialist - BASF Corporation Moderator, ,Scot Jones, President - Target Golf #204 Creating a Unique Entertainment Experience -Understanding customer expectations & exceeding them -Create the right work environment; increase profits -How to leverage unused tee -times for additional revenue -Sponsorships: five keys to ensure profitability David Hollowell, President - Hollowell -Michael Consulting Solutions "Great start for all golf managers. " Neil Finch - Indian Springs ATTACHMENT 1 #225 Managing the Business: day-to-day rules to live by •What's the right mix, services vs. expenses? -Customer retention initiatives - What are they? -Can you maintain course loyalty? -How to pick key people? Keith Hanley, VP Operations - EAGL Jack Anderson, General Manager - Bloomingdale Golfers Club Moderator, Guy Auxer - GH Auxer & Associates 2#207 Being a General Manager in the 21st Century -Where do you find great general managers -What experience does your GM need? -The difference between a GM and the director of golf -How important is Talent? John Easterbrook, EVP - Troon Golf David Bogue, General Manager - Ocotillo Golf Resort Richard Kopplin, President - Kopplin Search Inc. Moderator, Steve Adams, President - Adams Management Group #208 Eight ways to measure successful Golf Operations -The numbers: what are the profit percentages you should see? -The expense side ... What are they? What should you know? -Who is your most important person -if you need help, where do you find it? Steve Johnston, Partner & National Director - KPMG Golf Practice Tom Bruff, Managing Director - KPMG Golf Practice #201 Your business plan: An outline for success -How to write a successful business plan -Five strategies that demonstrate expertise -Four pitfalls to avoid -What the lenders expect Henry DeLozier, Vice President -Golf - Pulte Homes Corporation #224 Team Building - Creating a Mgmt. Team of "A" Players -Know the critical differentiation between team members -Hiring "A" players from the beginning -Coaching and mentoring, Five Tips? -Redeploying your "C" players Guy Auxer - GH Auxer & Associates #216 The Five Fundamentals of the Modern Golf Business -How to manage your existing customer base -Create new customers -Control spiraling costs -Technology: Service & Training Tom Frost, President - Tom Frost Golf Inc. FOOD& BEVERAGE #210 F$B 101 to 401, get the answers from the experts •You've just taken over F&B. First steps -Are you in the banquet business or do you just do banquets? -Cost of Goods? "It Depends" -Profitability, benchmark measurements and objectives Rich Stanfield 11, National Food & Beverage Director - Meadowbrook Golf Inc. MikeHoltzman, President - Profitable Food Facilities Jerry Hughes, GM - Brookfield Country Club Moderator, John Zaruka, President - ZGolf Food and Beverage Services #218 Poppin' Your Revenues while Droppin' Your Expenses •A Short History of F&B and Golf -inbound marketing •10 most important revenue improvers •10 most important expense savers John Zaruka, President - ZGoif Food and Beverage Services "This is my first Crittenden Expo, and it was worth every penny. " Stephen Roach - EAGL 3 Workshops MARKETING #306 Guerilla Marketing in the 21st Century • -Can you really use technology to drive revenues? -Using "bounce backs' and customer appreciation to create loyalty -Can holiday & special events increase profitability? -Co-op Mktg strategies and how to execute them Bret Giles, General Manager - Sitewire Marketplace Solutions Kim Allison, President - In One Advertising Larry Galloway, Director of Golf Marketing - ClubCorp Moderator, Mike Kelley, VP Marketing and Development - Meadowbrook Golf, Inc #309 New Technology Marketing Forum -Direct mail - Its more sophisticated than you think -Video on cd-rom, DVD's and streaming web applications -Anti-Spam laws and E-mail blast technology -Branding and interactive communications via a computer Craig Braugh, CEO - CM2.com Jerrod Hainline - Jerrod Hainline Productions Tom Herrmann, Executive VP, Mktg & Bus.Dev. - Mailnet Services Inc. Moderator, John R. Johnson, President - Johnson Design Golf #301 Better Marketing -Using Technology to your Advantage *Effective websites collect data •E-Mail blast marketing with e-brochures -Old fashioned branding with your computer -Cd-rom and DVD interactive brochures John Johnson, President - Johnson Design Golf Marketing #302 The Pro Sales Org in Golf -Define a successful aggressive outbound sales program -How do you drive revenues with your sales staff -Driving revenue for the Muni, daily fee, and private resort -Who are the key players on your team & why? Mike Kelley, VP Marketing and Development - Meadowbrook Golf, Inc 05 Top Management Speaks -Grow Rounds with Marketing -Looking outside Golf for Success ... In Golf Marketing Strategies - What works in Golf? •What can golf learn from succesful mktg in other industries? -Can we learn from the Hotel industry a decade ago? Hud Hinton, President & COO - Troon. Golf Kathy Bryant, President - Golf Marketing Solutions Moderator, Richard Singer, Dir. Consulting Services - National Golf Foundation • #310 Marketing Strategies for High -End Golf Properties -How Effective is your yield/revenue management? -Which specific marketing strategies are producing results -Does your Short-term strategy match Long-term goals -Defining your customer? Does the marketing strategy hit the mark? BrettBorton, Director of Marketing - Greenwood Development Tim Greenwell, Senior VP, Sales & Marketing -Troon Golf Michael Petty, Co -Owner - Communication Links Moderator, Gregg Lindquist, Vice President - Grey Town Golf, .LLC #317 The Secrets to Municipal Golf Course Success -Who is your player? Branding your course -When should a municipality privatize? -How to contract with an operator? -Plan and prepare for renovations Peter Hill, CEO - Billy Casper Golf Jim Bellows, Owner/Principal - BR Golf James R. Allen, Goff Operations Manager - City of San Diego Moderator, Mark J. Woodward, Parks & Recreation Administrator - City of Mesa PRIVATE CLUBS . #308 Ask the private club experts panel -Equity versus non -equity -How can I sell more memberships -How to improve your club's bottom line -Should my homesales tie into my memberships Robert Lamb, Attorney - Lamb & Associates John Rossi, President - Rossi and Associates, Inc. Brian Gaines, President - Brian Gaines Golf Moderator, Heidi Voss, President - Bauer Voss Consulting #315 What your Club and Members want and need? -Communications, one to one marketing, building loyalty -Event and activity variety- its not just about golf anymore -Who is your member? Focus groups and surveys -Today`s issues - Marrying member and non-member usage Patt Fero, Vice President - Cliffs Communities Sally Marschner, Membership Director - The Reserve Golf Club "I am taking home a wealth of knowledge that I will be able to apply immediately at my golf courses. I'm already looking forward to attending next year! " Jen Sterk, Evergreen Alliance Go f Limited #316 Membership Marketing, Strategies and Results -Generating guaranteed income, today's key? -Developing a capital return plan for your property -An Evaluation of the past 12 months: what has changed? Its marketing 101 to 401, Practical Marketing Techniques Anita Welch, President - Club Marketing, Inc. #31.9 Private Clubs - The Hot Issues -Securities law and membership considerations -Negotiating with management companies Protect yourself from discrimination law suits -Operational issues - Traps for the unwary Cary .Ryden, Partner - Latham & Watkins #307 Creative Membership Marketing -History of private golf -Finding the right membership director -The best use of your marketing dollars -Referrals and incentive programs Heidi Voss, President - Bauer Voss Consulting Workshops 13 Golf Course Finance •How do credit guys view golf today? -How much money can you get? -What properties qualify -When will strong cash flows return John Seeburger, VP - GMAC CM John Packer, Regional Director - Pacific Life Steven L. Sparks, President - Sparks & Associates Moderator, Don Rhodes, VP Acquisitions & Dev. - Meadowbrook Golf Co. #606 The Ever -Changing Lender Market -How we got to today? -Where is the money? -Critical Path to your loan: how much will it cost? -Long term, predictions and guesses M.J. Mastalir, President - Real Estate Capital/Textron #601 Golf Development 101 -When does a golf course make cents? -When & how to choose professional consultants -Financial feasibility, what are lenders looking for? -Gaining approval - Managing third party interests Ted Robinson Jr, Principal - Robinson Golf Inc #623 Developing, Buying, Selling your Club? A legal outline -How do you maintain control and save money too? -Essential due diligence - An Attorney speaks! -Avoiding the hidden liabilities: What are they? -Membership structure & documentation, new techniques and tools Randy Addison, President - Addison Law Firm #605 BuylSell Panel •Where to get financing for purchasers -What do sellers need to do to sell a course -How to overcome lack of standardization of income & expenses -What do buyers and sellers want Marcia Mayes, Senior Vice President, Club Dev. - ClubCorp Peter Melvin, President - Sportometrics John Seeburger ,VP - GMAC CM Don Rhodes, VP - Acquisitions & Development - Meadowbrook Golf Co. Moderator, Hilda Allen, Owner - Hilda Allen Real Estate #602 What's available to finance lots & houses -Will financing cover all of your costs -Can you get your golf course construction covered -Are presales necessary -How to finance infrastructures Cheryl Ciolino, Senior Vice President - Cypress Investment Corp. Don McClain, President & CEO - Advantage Capital Funding, Inc Tom O'Meara, President - Cypress Investment Corp. Moderator, Don Rhodes, VP Acquisitions & Dev. - Meadowbrook Golf #603 What is your Course worth? -Match Maker: What buyers expect and sellers need? -Super hero or superintendent: A value role? -Improve your club in 10 days •Benchmarking: Evaluating club performance Doug Main, Director - PricewaterhouseCoopers-The Golf Group "The combined expertise of the panel made the answer to my question, priceless. " Jon Pinardi, Jackson Hole Golf & Tennis Club PRACTICE FACILITY #604 The Art of running a year round practice center #615 How top Golf Instruction sets you apart -10 critical checklist items you must incorporate -Pricing, how do you create a positive ROI? -What will make you successful? Real world examples -How does a family entertainment center fit in? Sean Stechenfinger, GM - Fiddlesticks Family Fun Park - Suncor Golf Don Nelson, Chairman - SGD Golf Company Alternative Profit Centers Panel ease your bottom line, become more profitable i you complement your existing business, How? r to take potential audience to "real" audience! elop/operate an alternative profit center - the ABC's Kline, Head Golf Pro - Sittler Golf Center Hicks, Executive Director - Miniature Golf Association US Lincoln Crumb, Owner - LincolnCrumb.com Moderator, Tony Hunnicutt, Sr. Account Exec.- Harris Miniature Golf Courses -Do you need a Name as your head Instructor -if you don't have a well-known head instructor, your options? -Does all this add to course prestige? How to capitalize -What are the five best ways to let people know? Dana Rader, President - Dana Rader Golf School at Ballantyne Resort • #616 Four Renovation ideas for Golf Course Driving Ranges -The question always ... mats vs. grass - Can you do both? -Daytime operations vs. nighttime - How can I do both successfully? -Top ideas to save money, and still renovate -Stick to the basics of good course/range compatibility Sean Stechenfinger, General Manager - Fiddlesticks Family Fun Park - Suncor Gary Heinbuch, President - Heinbuch Golf, LLC Peter Melvin, President - Sportometrics Moderator, Terry Sopko, Vice President - Wittek Golf Supply Workshops DEVELOPER #7021 have decided to build a golf course; now what? -Different responsibilities, different opinions? -Estimated cost and actual cost, why the difference? -Set a date, add four months, understand a realistic schedule -Punch list, warranty, performance bonds - what are they? Robert Steele, President - Sema Golf Bob Bryant - Bryant Taylor Gordon Golf Irrigation Phil Smith - Tom Weiskopf Signature Design Klaus Ahlers, Golf Sales Manager - Leemco, Inc Moderator, Tommy Sasser, Vice President - Weitz Golf International #709 Turf Wars -How to integrate design and pre -planning. -Grass, irrigation Making the right choices -Who's required for your team? -Idea to project complete: how long does it take? Mike Robinson, Director Int'I. Sales & Marketing - Seed Research OR Dave Truttman, National Sales Manager - John Deere One Source Moderator, Jon Truttman, Sales Director - Hunter Golf #704 The Importance of Golf Design & Land Planning -Where is the value ... and can course design increase value? -Making up the team, how, who and why? -Successful projects, what's the common denominator? -How to package for financing and entitlements Gil Martinez, President - GMA International Mike Whitton, Partner - Ross, Dixon & Bell, L.L.P. Moderator, Peter Thompson, CEO - Thompson Golf Planning Ltd #703 The LandfilUBrownfields Golf Equation -Why? 710 Course Design in the Next Decade •Length: Can (and should) courses be longer? -Acreage: How clubs and balls have affected land use -Remodeling & Conversions: When is it right to revive older courses? -Alternative Layouts: Can we convince ourselves to build them? Gary Panks, Owner - Gary Panks Associates Lee Schmidt, Principal - Schmidt -Curley Design Kyle Phillips - Kyle Phillips Golf Course Design Todd Eckenrode, Principal - Todd Eckenrode - Origins Golf Design Moderator, Forrest Richardson, ASGCA, Principal - Forrest Richardson and Associates #718 Real Estate & Golf Development •Amenitizing your development -Goals and objectives of each -Efficiencies in planning and construction -Maximizing returns (ROI) Terrill LaGree, Developer - Black Diamond Ranch Mike Moser, Director, High Rise Assoc. - Taylor Woodrow Communities Moderator, Douglas White, President - Golf Strategies LLC #707 Golf Community Development, the futurel • A disciplined process. What planning steps do you take first? -How do you design an exit plan in to your project? -What are some strategies national builders are using? -The out years... golf community development? Henry DeLozier, Vice President - Golf - Pulte Homes Corp. Earl Kemp, President - The Stonebridge Group Moderator, Randy Addison, President - Addison Law Firm -Maturity #719 Qev Pt 2 Exploit golf, homesite, membership sales? •Incentives •Ownership •Product, price, promotion, presentation, how do you stack up? Irving Cohen, Managing Director -Cherokee Investment Partners •How to generate solid pre -sales? Deborah SchmaU; Sr. Environmental Partner - Farella Braun + Martell LLP•How to stretch your marketing budget? lAnita Susan Hollingshead, Principal - Renova Partners LLC •The 10 do's and don'ts affecting your sales Moderator, Roy Case, President - Case Golf Company David Johnson, Creative Director - Performance Marketing Group Welch, President - Club Marketing, Inc. #701 A well-known Architect speaks on what works, Moderator, Jerry Walter, President -Performance Marketing Group what doesn't -Case studies of what works and what doesn't -Why geography plays such a significant part in success -The best years are yet to come; why is that true? -How important is the architect to short, and long term success? Michael Hurdzan Ph.D., President - Hurdzan-Fry Goff Course Design #706 Design for a financially Successful Golf Course -What is cost efficient: design? -Does a golf course need strategy? -What golf course features make money? -Can a golf course truly be playable for all? Rich Mandell, President - Richard Mandell Golf Architecture #713 Development Information You Can Use -Pre-development research: what's needed? -How to make the land selection -Funding - Five hot tips -What are the most important golf course issues? Roy Gaddey, Managing Partner - Lake Jovita Joint Venture 1#705 Construction Budgets for the Real World *Construction costs vs. development costs -Methods to reduce construction costs -Turn-key construction/management services: do they work? -Spotting a "Stink Bid"- bid/final pricelproduct quality Steve Harrell, President - Wadsworth Golf Construction Bill Kubly, CEO - Landscapes Unlimited LLC Moderator, Todd Arterburn, Principal - The Rainmaker Group 708 How to Design a Clubhouse for your Golf Course? IH he checklist - Questions you must answer first hat are the most cost effective amenities? ow to build in phases osers...what to never include ndy Anderson, Senior Vice President, Clubhouse Dev. - Troon Golf chard Diedrich, President - Diedrich NBA Rick Christensen, Dir, Golf Clubhouse Studio - Partners & Simy Architects Moderator, John Sirny, Partner - Partners & Sirny Architects To Register By Fax Complete registration form and fax to (858) 503-7588 By Phone Call (800) 211-1697 Online www.crittendenconferences.com By Mail Mail completed registration form to: Crittenden Conferences, Inc. PO Box 919035 San Diego, CA 92191-9035 Schedule of Events Monday, March 10 8:30 am - Golf Tournament 2:30 pm - 4.45 pm Workshops 4:45 pm - 7:00 pm - Welcome Reception & Advance Registration Tuesday, March 11 9:00 am - 3:15 pm - Workshops 11:15 am - 2:00 pm Trade Show 4:15 pm - 6:00 pm - Cocktail Party 4:15 pm - 6:00 pm - Trade Show Wednesday, March 12 9:00 am - 3:15 pm - Workshops 11:15 am - 1:00 pm - Trade Show Hotel Accommodations Expo Headquarters Hotel Crowne Plaza Phoenix For your convenience, a block of rooms has been reserved at the Crowne Plaza Phoenix. Please call the hotel directly to make your specific arrangements. To obtain special discounted rate, remem- ber to mention you are attending Crittenden Golf Expo XV. Note: The deadline for reservations is February 17, 2003. Call for reservations: 1-800-359-7253 Rates: $169.00 Single/Double (Regular price $215.00) Register NOW To Reserve Your Workshopsl Yesl Please register me for the Crittenden Golf Expo XV. (For multiple registrations, please photocopy and submit a separate form for each individual.) Name Title Badge Name Company _ Street city Phone Email State Zip Fax Space will be restricted for each seminar and workshop. Many will sell out early. Entrance will be reserved for those who sian uo first. Please indicate the session numbers you wish to reserve: Please indicate ses Ion numbers 3/10, 2:30 pm 3/11, 9:00 am 3/12, 9:00 am 3/10, 3:45 pm 3/11, 10:15 am 3/12, 10:15 am 3/11, 2:00 pm 3/12, 1:00 pm 3/11, 3:15 pm 3/12, 2:15 pm Packages HoleIn One............................................................................................$ 395.00 Is' registrant in group Entrance to all three days of workshops, the Trade Show, Welcome Reception, Cocktail Parry & Networking Session $195.00 2nd registrant in group .................................................................................................$ 95.00 3"d or more in group (each) Golf Tournament (optional)....................................................... $120.00* *deadline to register for the tournament is March 3, 2003. Total Due Make checks payable to: Crittenden Conferences, Inc. PO Box 919035, San Diego CA. 92191-9035 Phone: 1-800-211-1697 Fax: (858) 503-7588 OCheck Enclosed OSend Invoice OR Charge my OVisa OMastercard OAmerican Express Card # Exp Date Signature Refund Policy: We will refund your registration fee in full If we receive written cancellation by February 10, 2003, If we receive written, cancellation after February 10, 2003 but before the Expo, you will receive a credit equal to your fee. If you cannot attend, we recommend you send a representative. Please contact the Crittenden office if you plan to send a substitute.