2004 04 06 RDA Minutes
LA QUINTA REDEVELOPMENT AGENCY
MINUTES
APRIL 6, 2004
.
A regular meeting of the La Quinta Redevelopment Agency was called to
order by Chairperson Henderson.
PRESENT: Board Members Adolph, Osborne, Perkins, Sniff,
Chairperson Henderson
ABSENT: None
PUBLIC COMMENT - None
CLOSED SESSION
Agency Counsel Jenson advised the Agency's property negotiator in Item
No.4 has been changed to Oscar Orci.
1 . Conference with Agency's legal counsel pursuant to Government Code
- Section 54956.9(c) - initiation of litigation (one matter).
. 2. Conference with Agency's legal counsel pursuant to Government Code
Section 5495.6.9(a) - pending litigation, La Quinta Redevelopment
Agency, et al., v. all persons interested in the matter of the loan
agreement, etc., Riverside Superior Court Case No. INC 041253.
3. Conference with Agency's real property negotiator, Mark Weiss,
pursuant to Government Code Section 54956.8 concerning potential
terms and conditions of acquisition and/or disposition of a portion of
525:f: acres located at the southwest corner of Avenue 52 and
Jefferson Street. Property Owner/Negotiator: Matt Hladek.
4. Conference with Agency's real property negotiator, Oscar Orci,
pursuant to Government Code Section 54956.8 concerning terms and
conditions of acquisition and/or disposition of real property located at
78-990 Miles Avenue~ APN: 604-032-022. Property
Owner/Negotiator: Sheila Weldon.
- Redevelopment Agency recessed to Closed Session to and until the hour of
3:00 p.m.
Redevelopment Agency Minutes 2 April 6, 2004
3:00 P.M.
PUBLIC COMMENT - None
CONFIRMATION OF AGENDA - Confirmed
APPROV At OF MINUTES
MOTION - It was moved by Board Members Sniff/Adolph to approve the
Redevelopment Agency Minutes of March 16, 2004 as submitted. Motion
carried unanimously.
CONSENT CALENDAR
1. APPROVAL OF DEMAND REGISTER DATED APRIL 6, 2004.
MOTION - It was moved by Board Members Sniff/Adolph to approve
the Consent Calendar as recommended. Motion carried unanimously.
BUSINESS SESSION
1. CONSIDERATION OF AN AGREEMENT THAT ASSIGNS AFFORDABLE
HOUSING OBLIGATIONS PERTAINING TO A 26-UNIT APARTMENT
COMPLEX LOCATED AT 51-025 - 51-085 A VENIDA MARTINEZ
FROM LA GUINTA 34, LLC (LAWRENCE RAEL, MANAGING MEMBER)
TO MAUKA VIEW, LLC (JAMES SORENSON AND JAMES MCKELLAR,
MANAGING MEMBERS) DUE TO THE PENDING SALE OF THIS
PROPERTY.
Planning Manager Orci presented the staff report.
MOTION - It was moved by Board Members Sniff/Perkins to approve
the Assignment and Assumption Agreement that assigns affordable
housing obligations pertaining to a 26-unit apartment complex located
at 51-025 - 51-085 Avenida Martinez from La Ouinta 34, LLC, to
Mauka View, LLC, and authorize the Executive Director to execute the
necessary documents. Motion carried unanimously.
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Redevelopment Agency Minutes 3 April 6, 2004
The Agency concurred to take up Business Item No.4 at this time.
,-
4. CONSIDERATION OF MODIFICATIONS TO THE CONCEPTUAL
. MASTER PLAN FOR SILVERROCK RESORT.
Assistant Executive Director Weiss presented the staff report.
In reviewing the changes to the conceptual master plan, GilMartinez,
of GMA International, stated the first golf course has been increased
to 7,570 yards and the second course to 7,005 yards on a total of
165 acres. He noted the special use/casitas areas have increased in
size and the park area has been reduced to 37 acres. He pointed out
the tunnel under Avenue 52 proposed by the developer conflicts with
the multi-use trail, and that an alternative design would be to extend
the tunnel about 20 feet.
Chairperson Henderson asked what type of material would be used on
the multi-use traìl, and voiced concern about PM 10.
Mr. Weiss stated the perimeter landscaping is under a separate
contract but noted decomposed granite is used on other multi-use
- trails.
, Mr. Martinez advised of an asphalt material used for multi-purpose
trails that looks like dirt.
Chairperson Henderson suggested moving the multi-use trail 20 feet to
the south to meander around the tunnel instead of extending the
tunnel. Mr. Martinez confirmed it would work but may require safety
fencing near the tunnel.
In response to Board Member Osborne, Mr. Martinez advised there will
be right-in, right-out accesses on Avenue 52 and Jefferson Street that
will allow access to the park area if used for parking.
Chairperson Henderson commented on the possibility of a traffic signal
entrance in conjunction with the development across the street.
Board Member Adolph voiced support for the changes to the
conceptual master plan.
- In response to Board Member Sniff, Mr. Martinez stated the boutique
hotel area has been expanded and could accommodate a larger hotel.
Redevelopment Agency Minutes 4 April 6, 2004
Board Member Sniff indicated he feels two large hotels would provide
more influence for the project.
In response to Chairperson Henderson, Mr. Weiss confirmed hotel
developers are looking for casitas to finance the larger hotel property,
and that casitas or a residence club may be needed to have a five-star
hotel. He advised a major hotel is usually 250-350 rooms and a
boutique hotel is 30-60 rooms with an adjacent residence club, which
may have larger rooms and produce higher room rates. He noted the
golf course operator may have security concerns regarding the tunnel.
Chairperson Henderson pointed out the tunnel has not been approved
yet by the City.
Mr. Weiss pointed out the tunnel will need to be incorporated in the
design plans for the perimeter landscaping and buffer areas that will
soon be moving forward.
Chairperson Henderson indicated she is not ready to approve the
tunnel, and feels the developer can pay for modifications later if
needed.
After a brief discussion, there was consensus to include the tunnel in
the "conceptual" master plan.
RESOLUTION NO. RA 2004-04
A RESOLUTION OF THE REDEVELOPMENT AGENCY OF THE CITY OF
LA QUINT A, CALIFORNIA, APPROVING THE REVISED CONCEPTUAL
MASTER PLAN FOR SIL VERROCK RESORT.
It was moved by Board Members Adolph/Osborne to adopt Resolution
No. RA 2004-04 as submitted (with the tunnel provision).
Chairperson Henderson stated she would support the motion but
questions designing for a "conceptual" tunnel without knowing where
the appropriate location should be.
Motion carried unanimously.
The Agency recessed to and until 7:00 p.m.
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Redevelopment Agency Minutes 5 April 6, 2004
7:00 P.M.
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,
PUBLIC HEARINGS
.
The Agency convened into joint session with the City Council at this time.
1 '. JOINT PUBLIC HEARING OF THE LA QUINT A CITY COUNCIL AND
REDEVELOPMENT AGENCY TO CONSIDER ADOPTION OF A
RESOLUTION TO USE TAX INCREMENT REVENUE FROM LA QUINT A
REDEVELOPMENT PROJECT AREA NO.1 TO FUND THE
CONSTRUCTION OF A LIBRARY FACILITY TO BE LOCATED ON THE
CIVIC CENTER CAMPUS.
Building & Safety Director Hartung and Consultant Frank Spevacek
presented the staff report.
In response to Board Member Adolph, Mr. Hartung stated the project
should go out to bid this week and is tentatively scheduled to come
back before the Council on May 18, 2004.
In response to Board Member Sniff, Executive Director Genovese
- advised a breakdown of the various funding components will be
provided to the Agency when the loan agreement comes back for
approval. He stated the repayment schedule will depend on the MOU,
which includes two components for ~collection of revenue from the
County, as well as the building permits paid into the Developer Impact
Fee (DIF) program. The total estimated cost for the library project is
$5.1 million.
In response to Chairperson Henderson, Finance Director Falconer
advised the interest rate will be based on the average City investment,
which is currently about 1 % % a year. He stated the repayment period
will be approximately 27 years.
In response to Board Member Osborne, Mr. Falconer explained why
the interest rate is lower between the DIF and the Redevelopment
Agency than between the City General Fund and the Redevelopment.
Agency.
In response to Board Member Sniff, Mr. Genovese stated the monies
for the library were set aside under a prior bond issue, . and will not
- affect future projects.
Redevelopment Agency Minutes 6 April 6, 2004
The Chair declared the PUBLIC HEARING OPEN at 8:23 p.m. There
being no requests to speak, the Chair declared the PUBLIC HEARING
CLOSED at 8:23 p.m.
RESOLUTION NO. RA 2004-05
A RESOLUTION OF THE REDEVELOPMENT AGENCY OF THE CITY OF
LA QUINT A, CALIFORNIA, MAKING CERTAIN FINDINGS PURSUANT
TO HEALTH AND SAFETY CODE SECTIONS 33445{a) AND 33679
AUTHORIZING THE EXPENDITURE OF FUNDS FOR CONSTRUCTION
OF A MUNICIPAL LIBRARY.
It was moved by Board Members Osborne/Adolph to adopt Resolution
No. RA 2004-05 as submitted. Motion carried unanimously.
5. JOINT PUBLIC HEARING OF THE LA QUINTA CITY COUNCIL AND
REDEVELOPMENT AGENCY TO CONSIDER ADOPTION OF A
RESOLUTION TO USE TAX INCREMENT REVENUE FROM LA QUINT A
REDEVELOPMENT PROJECT AREA NO.1 TO FUND THE
CONSTRUCTION OF CERTAIN PUBLIC FACILITIES LOCATED AT
SIL VERROCK RESORT.
Assistant Executive Director Weiss presented the staff report.
The Chair declared the PUBLIC HEARING OPEN at 8:35 p.m. There
. being no requests to speak, the Chair declared the PUBLIC HEARING
CLOSED at 8:35 p.m.
RESOLUTION NO. RA 2004-06
A RESOLUTION OF THE REDEVELOPMENT AGENCY OF THE CITY OF
LA QUINT A, CALIFORNIA, MAKING CERTAIN FINDINGS PURSUANT
TO HEALTH AND SAFETY SECTIONS 33445(8) AND 33679
AUTHORIZING THE EXPENDITURE OF FUNDS FOR THE
CONSTRUCTION OF PUBLIC BUILDINGS AT THE MUNCIPAL GOLF
COURSE.
It was moved by Board Members Osborne/Sniff to adopt Resolution
No. RA 2004-06 as submitted. Motion carried unanimously.
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Redevelopment Agency Minutes 7April 6, 2004
BUSINESS SESSION. . . . . . . . . . . continued
-
2. CONSIDERATION OF INITIAL BRANDING PROCESS FOR SIL VERROCK
RESORT.
Assistant Executive Director Weiss presented the staff report, and
noted staff is looking for direction as to what level of participation the
Agency would like to take in the branding process.
Steve Williams, of McMurray, Inc., requested a meeting be scheduled
to discuss the initial brand asses~ment. He indicated the meeting will
consist of key stakeholders, including the Redevelopment Agency,
representatives from McMurray, GMA International, Palmer Design
Group, Landmark Golf Management, and Duane Knapp. He stated the
idea is to end up with a collective opinion of what the brand promise
should be.
In response to Board Member Sniff, Mr. Williams explained the
process will result in identifying a brand that will be manifested in
every part of the development, whether in a unique physical attribute,
experiential, or both. It will serve as a guideline for the hotels and
- retail businesses, and the staff will be trained to make sure their
interaction with the guests upholds the criteria set through the
branding process.
Board Member Adolph noted the retail end of the deveiopment will
create a challenge in carrying out the criteria.
Judy Vossler, of Landmark Golf Management, encouraged the
Agency's participation in the initial part of the brand process as
opposed to at the end.
Chairperson Henderson noted she views the branding process as being
similar to defining a mission statement.
The Agency concurred to participate in the branding process meeting,
and to direct staff to work with the participants to schedule a meeting
date.
MOTION - It was moved by Board Members Osborne/Perkins to
approve the initial step of the branding pròcess for SilverRock Resort,
- and to schedule the initial brand assessment meeting. Motion carried
unanimously.
Redevelopment Agency Minutes 8 April 6, 2004
3. CONSIDERATION OF LOGOS FOR SIL VERROCK RESORT.
Assistant Executive Director Weiss presented the staff report.
Bruce Nilsson, of McMurray, Inc., reviewed proposed logos on various
merchandise in a variety of colors.
Board Member Sniff asked about the maximum number of colors that
should be used in a logo, and Mr. Nilsson responded, IIfour."
In response to Board Member Adolph, Mr. Nilsson confirmed
IISilverRock Resort" can be used on the letterhead and IISilverRock" by
itself on merchandise.
Board Member Sniff suggested the following colors for Logo # 1 :
reddish-brown for the mountains, light blue for the sky, black for the
lettering, and silver or white for the light mountain areas. He noted
the project would greatly diminish in value if the mountains were not
there.
Mr. Nilsson noted the more colors used within a logo make it harder to
apply to different colored materials.
Regarding Logo #2, Mr. Nilsson confirmed the logo can be used alone
or with the wording, and can be adjusted in size. He noted Logo #3 is
similar to #2 but bulkier and more masculine, and Logo #4 is a type-
only logo as suggested by Landmark Golf.
Judy Vossler, of Landmark Golf Management, encouraged selection of
a logo that IS simple, bold, atte"ntion-getting, and strong. She
displayed an additional type-only logo with some of the lettering raised
to simulate a mountain skyline. She commented on the difficulty of
developing a logo mark that can stand alone without the lettering,
unless placed In two different places on a garment. She
recommended the bold SilverRock lettering logo but not on a straight
line.
After a brief discussion, the Agency concurred to approve Logo #2 on
Page 9 of the staff report with SilverRock as one word with the same
size letters.
Mr. Nilsson indicated he would try to match a font for the lettering
that is closer to the "s" in Logo #2.
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Redevelopment Agency Minutes 9 April 6, 2004
MOTION - It was moved by Board Members Perkins/Adolph to approve
- Logo #2 (Page 9 of the staff report) with SilverRock as one word.
Motion carried with Board Member Sniff voting NO.
STUDY SESSION
1. DISCUSSION REGARDING THE LA QUINT A ARTS FOUNDATION
REQUEST FOR USE OF THE SILVERROCK RESORT PROPERTY FOR
THE ARTS FESTIVAL.
Assistant Executive Director Weiss presented the staff report.
In response to Board Member Perkins, Andy Vossler, of Landmark Golf
Management, stated the industry continues to make the grasses more
durable and acceptable, with Chaparrel being the best, but not proven
at this time. He noted Bermuda grass is year-round but would be
brown during the time of the Arts Festival.
Board Member Perkins stated he would support Option #3 but feels at
least 50% of the funds given to the Arts Foundation each year should
- be kept for maintenance of this property.
Board Member Osborne stated he is leaning toward Option # 1 because
he prefers having underground irrigation in an area that will be visible
from the hotel. He is not sure the City is ready at this time to provide
the Arts Foundation with assurance on use of the property, and noted
the uses for this area haven't been fully discussed.
Board Member Sniff suggested the Arts Foundation try to obtain some
element of home and permanence on this site by providing a certain
amount of the development cost, in return for a long-term lease of
perhaps 20-25 years.
Board Member Adolph stated he agrees with guaranteeing usage of
the site for the Arts Foundation but feels it's unreasonable to burden
them with a major percentage of the cost since they will only use it
one week out of the year. He agrees with keeping the grass green
year-round, and stated he expects the multi-purpose use area to be
used for various activities, including family picnics.
- Chairperson Henderson noted one of the goals in the City's Economic
, Development Plan is to secure the economics for the City's future and
part of that was brought forward in purchasing the 525 acres. She
Redevelopment Agency Minutes 10 April 6, 2004
further noted the Agency made a decision to postpone completion of
this area when the conceptual master plan was approved, and are
now discussing doing it in Jlbits and pieces" without a full sense of
what the final result will be. She doesn't have a problem with the
Arts Foundation being able to use the site but is uncomfortable with
spending $339,000, plus annual maintenance costs, for the Arts
Festival to be held there one week out of the year. She commented
on the potential for the Arts Foundation to have a more central
location in the Village. She feels the Arts Foundation is comfortable
that the City is going to try to provide a site for next year's Arts
Festival but is not sure they or the City are ready to do long-range
planning for this site. She believes there may be potential economic
uses for the land that could include community activities, and prefers
continuing this study session until next month to provide an
opportunity to explore those potentials.
Board Member Perkins stated he is not prepared to direct staff to
move forward but agrees the. site can be used for a variety of
recreational purposes. He would like to have more information about
grasses and other issues before making a decision.
Board Member Sniff commented on the Arts Foundation's need to
have some assurance on use of the site for next year as soon as
possible, and suggested a continuance until May 4, 2004.
In response to Chairperson Henderson, Mr. Weiss stated this area was
included as open space/park area in the master plan and was part of
the water calculations. He noted the $339,000 estimate is for basic
grassing of the property to accommodate the Arts Festival and Bob
Hope Classic, and in no way represents the cost of developing the
park for multiple uses. The monies used to address this short-term
issue on a short-term basis will be lost once permanent improvements
are made. He noted this acreage was moved to Phase III of the
master plan because it IS a cost without an economic return.
Additionally, the thought was to design it In a manner to be
compatible with the hotel uses, and he noted some recreational uses
may not be compatible.
Board Member Adolph noted money will be spent on this part of the
project at some point, and maybe the Agency should consider moving
it forward. He agreed the Village is a great place to hold the Arts
Festival but pointed out there's no land to accommodate it.
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Redevelopment Agency Minutes 11 April 6, 2004
Chairperson Henderson suggested staff look into the possibility of
:- using the Civic Center Campus for the Arts Festival.
!
. Board Member Sniff commented on the parking difficulties related to
using the Civic Center Campus. Regarding Option #1 in the staff
report, he noted the flat grassed area could be used for multiple
events.
Council Member Perkins pointed out having the Arts Festival on the
Civic Center Campus would make it very difficult to access City Hall
during that period of time.
Christi Salamone, Executive Director of the La Quinta Arts Foundation,
stated they proposed using the site in hopes of becoming a part of the
process with a long-term vision to being part of the SilverRock Resort
project. She would like to see the City make better use of the Arts
Foundation as a resource in the future, and hopes if this site is not
available, that the City would be open to other sites that might
accommodate the Arts Festival. They want to stay in La Ouinta but
need to establish a site for next year's festival.
.,-- Jim Parrish, President of La Quinta Arts Foundation, stated once the
property sale is completed in June they will have to settle their
. construction loans. He added they are looking for a permanent
location in La Ouinta.
The Agency concurred to continue this matter to May 4, 2004.
CHAIR AND BOARD MEMBERS' ITEMS - None
The Redevelopment Agency recessed to Closed Session as delineated on
Page 1.
The Redevelopment Agency meeting reconvened. with no decisions being
made in Closed Session which require reporting pursuant to Section 54957.1
of the Government Code (Brown Act).
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Redevelopment Agency Minutes 12 April 6, 2004
. ADJOURNMENT
There being no further business the meeting was adjourned.
Respectfully submitted,
~I~
~eft JUNE S. GREEK, Secretary
. b City of La Ouinta, California
:." ~ '., ,.