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2004 09 28 CCCity Council Agendas are Available on the City's Web Page @ www.la-quinta.org CITY COUNCIL AGENDA Special Meeting Tuesday, September 28, 2004 - 5:00 P.M. STUDY SESSION ROOM 78-495 Calle Tampico La Quinta, California 92253 To be held jointly with: The La Quinta Planning Commission and Architectural and . . Landscaping Review Committee The La Quinta Community Services Commission The La Quinta Cultural Arts Commission The La Quinta Historic Preservation Commission and The La Quinta Investment Advisory Board CALL TO ORDER Roll Call: Council Members: Henderson, Osborne, Perkins, Sniff, and Mayor Adolph PLEDGE OF ALLEGIANCE PUBLIC COMMENT At this time, members of the public may address the City Council on any matter not listed on the agenda. Please complete a "request to speak" form and limit your comments to three minutes. Please watch the timing device on the podium. City Council Agenda 1 September 28, 2004 BUSINESS SESSION 1. CONSIDERATION OF REQUEST FROM COACHELLA VALLEY ARTS ALLIANCE REGARDING SPONSORSHIP OF ROSE PARADE FLOAT. A. MINUTE ORDER ACTION STUDY SESSION CONVENE AT 5:00 PM. Jointly with the La Quinta Planning Commission and ALRC Roll Call: Planning Commissioners: Daniels, Krieger, Ladner, Quill, and Chairman Kirk Architectural & Landscaping Review Committee Members: Bobbitt, Christopher, Thorns 1. DISCUSSION OF MATTERS OF JOINT INTEREST TO THE MEMBERS OF THE CITY COUNCIL, PLANNING COMMISSION AND ARCHITECTURAL AND LANDSCAPING REVIEW COMMITTEE. • Annexations • Fiscal Analysis Standards CONVENE AT 6:4.5 PM Jointly with the La Quinta Community Services Commission Roll Call: Commissioners: Hackney, Leidner, Vaughn, Chairperson St. Johns 1. DISCUSSION OF MATTERS OF JOINT INTEREST TO THE MEMBERS OF THE CITY COUNCIL AND COMMUNITY SERVICES COMMISSION. CONVENE AT 7:15 PM Jointly with the Cultural Arts Commission Roll Call: Commissioners: Brodsky, Gassman, Lane, Reynolds, Chairperson Loudon 1. DISCUSSION OF MATTERS OF JOINT INTEREST TO THE MEMBERS OF THE CITY COUNCIL AND THE CULTURAL ARTS COMMISSION. RECESS AT 7:45 PM City Council Agenda 2 September 28, 2004 RECONVENE AT 8:00 PM Jointly mAth the Historic Preservation Commission Roll Call: Puente, Sharp, Wilbur, Wright, Chairperson Mouriquand 1. DISCUSSION OF MATTERS OF JOINT INTEREST TO THE MEMBERS OF THE CITY COUNCIL AND THE HISTORIC PRESERVATION COMMISSION. CONVENE AT 8:30 PM Jointly with the La Quinta Investment Advisory Board Roll Call: Commissioners: Deniel, Lewis, Moulin, Olander, Chairperson Mahfoud 1. DISCUSSION OF MATTERS OF JOINT INTEREST TO THE MEMBERS OF THE CITY COUNCIL AND THE INVESTMENT ADVISORY BOARD. ADJOURNMENT Adjourn to a regularly scheduled meeting of the City Council to be held on October 5, 2004 commencing with closed session at 2:00 p.m. and open session at 3:00 p.m. in the City Council Chambers, 78-495 Calle Tampico, La Quinta, CA 92253. DECLARATION OF POSTING I, June S. Greek, City Clerk of the City of La Quinta, do hereby declare that the foregoing agenda for the La Quinta City Council Special Joint Meeting of. Tuesday, September 28, 2004 was posted on the outside entry to the Council Chamber, 78-495 Calle Tampico and on the bulletin board at the La Quinta Chamber of Commerce and, at Stater Bros. 78-630 Highway 111, on Friday, September 24 2004. DATED: September 24, 2004 JUNE S. GREEK, CMC, City Clerk City of La Quinta, California City Council Agenda 3 September 28, 2004 COUNCIL/RDA MEETING DATE: September 28, 2004 ITEM TITLE: Consideration of Request from the Coachella Valley Arts Alliance Regarding Sponsorship of Rose Parade Float RECOMMENDATION: As deemed appropriate by the City Council. FISCAL IMPLICATIONS:. VFW AGENDA CATEGORY: BUSINESS SESSION: CONSENT CALENDAR: STUDY SESSION: PUBLIC HEARING: Funds were not allocated for this project in the Fiscal Year 2004-05 budget, and would need to be drawn from the General Fund Reserve or another source as directed by the City Council. CHARTER CITY IMPLICATIONS: None. BACKGROUND AND OVERVIEW: During the Special City Council Meeting of September 22, 2004, Council considered written correspondence from the Coachella Valley Arts Alliance (Attachment 1). Three representatives from the Arts Alliance spoke in support of a Coachella Valley Tournament of Roses Parade float entry for 2005. Darlene Dolan, Elsa Loudon, and Richard Oliphant approached the Council and requested financial contribution from the City to assist in the creation of the float. Ms. Dolan explained that the Rose Parade Committee asked the Pantasia 2005 Steel Orchestra to perform in the 2005 Tournament of Roses Parade —a steel drum band sponsored by the Arts Alliance. The band is made up of middle and high school students from the Desert Sands Unified School District. The idea is to have the band members ride on the float, which will have a tropical theme representing the Valley "Paradise" (Attachment 2). Ms. Dolan informed that 10 networks would broadcast the parade across 56 countries giving the Valley international and national exposure. The Arts Alliance is attempting to raise up to $200,000 ($150,000 is indicated in the correspondence; Ms. Dolan stated the need for $200,000). Mr. Oliphant shared that he assisted in a required deposit of $50,000 due September 20; but informed $130,000 still need to be raised. Ms. Loudon asked the Council to consider a financial contribution in order to support children and families, and to take advantage of the opportunity to give La Quinta exposure and prestige. Sponsorship opportunities can be set at $10,000 or less, with opportunities to be a "Presenting Sponsor" at a higher amount. The sponsorship packet would include: - Sponsor's name and logo on the Tournament of Roses Parade and Rose Bowl Game programs - A full page notice in The Desert Sun thanking parade sponsors - Photos of the float with the sponsor's logo displayed, and - VIP tickets to the parade, game, and pre -event party In considering this item, discussion surfaced on past Valley efforts to participate in the Tournament of Roses Parade. Staff conducted some research on this past effort and learned that a Community Services Grant application was considered by the Council in May 1998 for a contribution of $55,000 for a Coachella Valley Tournament of Roses Parade float. The effort seems to have been headed by the (then) Palm Springs Desert Resorts Convention and Visitor's Bureau and the City of Palm Springs (an article is provided as Attachment 3 with more details on this effort, including an indication that Palm Springs and Indio participated in the parade with float entries during the 1950s). Staff contacted Michael Fife at the Palm Springs Desert Resorts Convention and Visitors Authority (CVA) to learn more about the 1998 effort. Mr. Fife shared that the CVA Elected Board, indeed, considered financial participation in the creation of a Coachella Valley float. However, upon studying its marketing value, the Board decided the project would be too costly for measurable results. Consequently, the 1998 effort was never realized. On a final note, staff contacted the Coachella Valley Arts Alliance inquiring if other Valley cities have pledged or contributed to this effort. According to the Art Alliance, the City of Indian Wells has pledged $10,000, as represented on the second page of Attachment 1 along with a breakdown of all contributions, donations, and pledges to date. Staff was informed the City of Indio is considering a contribution, and that the Arts Alliance will be approaching all Valley cities in the very near future. FINDINGS AND ALTERNATIVES: The alternatives available to the City Council include: 1. Approve a financial contribution to the Coachella Valley Arts Alliance for a Tournament of Roses Parade float in an amount determined by the City Council; or 2. Do not approve a financial contribution to the Coachella Valley Arts Alliance for a Tournament of Roses Parade float; or 3. Provide staff with alternative direction. Respectfully submitted, Mark Weiss, Assistant City Manager Approved for submission by: Thomas P. Genovese, City Manager Attachments: 1. Correspondence from the Coachella Valley Arts Alliance 2. Rendering of Coachella Valley Tournament of Roses Parade float 3. May 6, 1998 article in The Desert Sun 3 Coachella valley Rose Parade Float Committee Members: Dick & Jan Oliphant Don & Diane Adolph Darlene Dolan Maureen Hagen Gary Tomax Ray Lindsey Lary McCoy Diane Kline Pat Hammers Gigi Coulter Elsa Loudon Corinne Gregory Jimmy & Ann Morales Jo Ann Miller Trani Kaylor Jerry & Millie Blansett For Additional Information, please call: 760.771.8601 or 760.836.9471 Attachment 1 gw" raeg)o� i ` ' ' September 14, CIF�' ';'' S p';: FTic� J1 2004 La Quinta City Council, You may ask the question, why a float, and why now? We have an opportunity that may not come our way again. Through unique set ows f circum- Parade. stances, we have an invitation to place a float in the 2006 o media Never has the Coachella Valley been represented in this internationally respected event if we let this opportunity pass us by, it may be gone forever. A successful entry will bring International exposure to the Coachella Valley, our people, our educational system, our artistic endeavors, and our businesses. The Podeaft 2005 Stool Orchestra, consisting of students from the Desert Sands Unified School District, under the direction of Mr. Lary McCoy andvMr. Ray Lindy, has received nes close to the acclaim from across the country. We have been in touch repress Tournament of Roses Committee who have expressed a serious intest in having nd instead off the a unique el band in the Parade. This would be a first for the Parade a riding marching band - because our student musicians would be carried on a float featuring a tropi- cal theme indicative of our Valley "Paradise. We believe that the combination of circumstances, a riding band, steel drums, tropical theme, middle and high school musicians, and a first time entry from our area will create a "buzz" of excitement, and will lead to extra exposure on the numerous television networks carrying the live parade broadest. Our float may receivebff�Mediaexperts tell us that such a as l ac- cording to experts who have been contacted on our eha rn lengthy focus of network time during the parade is worth millions of dollars, and we can gain that exposure for our community for a fraction of the cost The benefits to our business com- munity, our school system, our tourist industry and i �r residen�mrer�e� Res ���:� en understand Malt once we successfully place a float invitation in the years following is assured, provided we request Coacitation. We hella Valley for may continue to reap the rewards for of international exposure for the years to come - provided we act now and gain entry this January 1, 2005. To make this dream a reality, we must raise $150,000.00 total. One third of the cost, $50,0W.00, is needed immediately, in order to start construction on the float and pay for pa- rade entry fees and the balance will be needed by December. It is imperative that this amount of money be received by the Coachella Valley Arts Alliance, a 501c3 organization, by October, 2004, in order for the community to qualify for this upcoming 2005 parade! if we cannot meet this target date; we will have to give up our place in this year's parade. We do not want to let these young people down; they were the ones who generated the invita- tion for our valley in the first place. We are asking each of the nine cities to contribute to the best of their ability. I have enclosed a list of contributions and pledges to date for your review. This is an urgent request for your contribution to this unique and exciting opportunity. Sincerely, The Coachella Valley Rose Parade Float Committee 4 Ross Bowl Parade Contributors Cash Donations Contributor Date of Donation Amount John James (Cabazons) 1"u1 10,000 Rainbow Foundation 16-Jul 5,000 Mama and Edward Giesler 16-Jul 25 Melinda Wolff 25-Jun 1,voo Paulina Ford 2-May 100 Carolyn Cook 21-Jun 200 Betty Barker 6-Jul 25 Andre Blanche 8-Jul 100 Paul Campbell 9-Jul 100 La Quinta Chamber 6-Aug 500 Mr. & Mrs Joseph Darr 6-Aug 100 Connie Cowan 7-Aug 50 Melanie Fesmire 7-Aug 50 Agua Caliente Tribe 15-Sep 10,000 Dick & Jan Oliphant 18-Aug 1,000 Pledges Indio Chamber of Commerce 500 Diane Adolph for CV on Stage 2•500 New York -Sun City 500 of Indian Wells 10,000 Grand Total 51,750 In Kind Darlene Dolan -flyers& other materials 500 Darlene Dolan -Kickoff Cos Marriott Hotel 3,075 Total In Kind 4,200 5 Yri rs11e Attachment 3 Valley's tourism efforts"qW could coming up roses Pee'ade Owl: Tournament of Roses float entry representing local cities to be considered -at agency's next meeting. ti im wom". The Desert sun Coachella Valley civic leaders on aoatiag the possrbilrty of psstic- fpating in the annual Tournament of Roses par&de to expose miluone towide to the desert. Tie rdea of the valley ua to sponsor a parade hoat was MSozinp 0npi�BI� indienst at a recent meet- mmF� of the valleywide tourism agen- �e governing Ward. Representatives fibm Cathedral City and Desert Hot Springs city councils weren't present and Coachella isn't a member of the Palm springs I)eeert Resorts Can- v=M8 and Visitors Bureau; fund- ed by public and membership dol- lsss. 'It's one of the most popular pa- rades and is shown all over tba world," F3eindienst said of the Tburnamaxt of Roses parade. An estimated 425 million televi- sion viewers in more than 100 countries watch the parade -on New Year's Da ,according to the Pasadena ornament of hoses Web site. Valley officials said they hope the international a osure would result in people vi ng the valley, where tourism is the No. 1 indus- It wouldn't be the first time a valley organization entered a float in the Tournament of Roses parade. At least sic were entered in the late 1950e and is 1960, and those famil- iar with the efforts gave differing views on the success of floats pro- moting the desert. Kleindienst, who broached the subject on behalf of Palm Springs City Councilman Ron Oden, said initial research showed that hiring a designer to build a 35-foot-long float would cost $250,000 to $500,000. In comparison, the Bu- reau spent $697,000 an all of its ad- ve ns efforts in 1997. Tburna- mentt of Roses officials said a float poste $75.000 to $200,000, depend- ing on its eoptdet�tStion. A float would require scores of volunteers and dedicated individu- als to see it from start to end as wallas donations xi and corporate Qk d mW. The Indio Chamber of Commerce took the sweepstakes award for its float in the 1957 Tour nament of Roses parade (above). Below 1N't, Indio's 1958 float. Below dgbt, Indio's 1959 float. If each of the valley's nine cities contributed $55.000, the valley could aponsoc a $496,000 Boat, said Indio City Councilman Ben God- frey. Because of the length of time to organize and have a float built, the valley wouldn't be able to par - in the Tournament of Roses parade until 2000. "New Year's (Day) 2000 would be hu azzppoossuurr ," Godfrey said. "lve tile�millenn'= so there night be a lot of phrses? xw.dienst said he didn't want bureau employees to oversee the float, but he brought it up at the governing body meeting so each city representative could take the topic to his or her respective council for discussion Indian Wells Mayor Michael Landes said he didn't think the es- posmz a host could create would be worth the dollars and time in- volved. Ile added he didn't think all valley cities could afford to con - "We world be better served if we (use) marketing that directly at- tracts people," including conven. tions, Landes said 'This is more pw*heril. it's also long-term. We'd have to do it several years." Frank Bogert agreed it wouldn't be worth the effort. See PARADE Se bri rei lb foras ue to, *g soy 00 w �Da shodu vp cats ti l of Su task estm cover servio Re rat o two IN year s utes o 1Is lowed Salft ship. 1% dsasti produ tnc sector even r to aq ing0 No tine tiuida; vracti sectac tion a laath of By the and ti we ho auld Giii finer new r ssOF- El R'S TOM BUSU ESS 00 0 051 11 .4 LOB MNt p DeveWnery execuWo mBlvd ud landau .. Cathsdrd Cigr. sMs e Chew* of e�aaserwne 7 nc �Rere•, director.15" . Reservations required: Booth space errailawe. Sponsor Mapse's Dns11 1, 7 a.m. May U, can e: Ia1ssM tneab� Infba�aallseMd 564-3199. -, r ...._ _ package, 200. kdWes booth. loSo in ShArner buiidkiC Arabia Sbeek one _serge �.r,e..nn• Af*W1 v"sl q...ne. A4fte to **W* atiMh of MidP%WvW 11 1 PMOMM' a soars W OWM TORONTO -- The Great Lakes bold the largestr of fe+esh wa- ter in the worlda Canadian fume plan to upat a tiny fiWdM of that water to Asia is causing a technical format dubbed 10801 that TCI Chairman John Malone said would out up too much space an cable TV gyAem& ---NM erpoels A promotion .-Idea is born "il M WOMM The Desert Sun =10 — Three yam Bob prop 2 the the incf Rosee spa de, Reinhogen made that pitch to the Palm Springs Desert Resort$ Convention and Visitors Bureau when he was director of the Riverside Cotmty� y and Nation- al Date Festival. But bureau officials rejected it, telling Reinhagen and his then - boss, Bruce Latta, that the pu6li' funded agency only advertises in media in which it can, track results. But Reinhag+en, who is now ex- eartive da ecbw of the Old Town In- dio Business Association, hasn't given up on the idea of a Tourna- Springs reed sad the &)espformmer or, esdd city adficials sad civic lead= ere spent about $14,000 on a goat in the Twrnament of Roses parade "We decided it didn't do enough Brood,' Bow said. "It was a busy- lootiing float and you just saw a, flash Of it an TV." The only w�y the valley could get enov publicity from the pa- rade ;;;Ube if it lead a agmst, bag beauWW DoW Bag+art said. Bogert, 88, tlwught the parade Palm Springs entered was in the late 1930s. But the Pasadena Tour- nament of Roses, the association that supervises the parade, has records of a Boat submitted by the city of Palm Springs in 1959 and i>pub- wi-Jatioos add Nancy Atidneon' 8 Each won a first -place award- in .the category.it entered, but, she said, htaWzm % that era wasn't clear about what the categories were. The Indio Chamber of Com- m M r a won the MepstsiM award for an Arabian-themed float it sponsored in 1967. (The Indio com- munity also .sponsored a float in 1958 and 1959.) Indio resident Linda York was 14 and sold flowers to raise funds for the 1957 Rost that a reewepaper article said cost $10,000. She said she thought the effort made, y scores-6f volunteers to raise Ambs mentofR�oses mat. He has spoken with some Indio businesses and community mem- bersabout raising doUm for a Goat tbat.the business association could But he would be interested in pursuing a float with others the Valley. "I know there is a tremendous amount of potential,' Reinhagen said. 'It would be a pod -way to WReinhagen said the National Date Festival and Indio received a lot of publicai�ty when Date Festival officials entered a camel -drawn float in the 1996.South Gate Christmas Parade and the Holly- wood Parade to promote the festi- vals both anniversary to IM irNb - - ft : 347-M for a float to publicise Indio was -1bis was -nationally televised, sad York, who also rode in the Rout in a gossamer costume that spar with segmos. "We certain- 1v had our 15 minutes in the lime- lhg t We IUM19 a~ what we set out to do. "I think at the time, it was defi- nitely worth it," York said. But at this time., with all the communities SbVgxbg i}y?, to do a float adagrsin sTmuive.- She said she would have to re- search the cost of a float to deter- mine if the needed to partic- �ste in the �� would be'tivo`th the bang far the buck," Palm SprM'nffs Desert Resorts Convention and Vf sitors Bureau President Mike Fife said it would be impossible to measure the suc- cess of spending $500,000 on a float Board members agreed to ask their fellow city council kffimq ues .abrnrt spooeariag a and �Oeainn�- dienst said he would do more re- search before the float is discussed at the bureau's governing body, called a joint -powers authority, at its neat meeting in June. 1 don't koaw if there is a to measure it," Rleiudienet ad& 61lut there is a reason that corporate America spends mon it every year. The parade is 108 years old and people spend millions and come back every year. Someone must myft worth it. It's a pain in the butt, it's a huge nndertaking, but I want to Jeave the door open for benefits' i 000032 0000 4 04 0� IW-O^M�4 ti5 OF TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL HONORABLE CHAIRMAN AND MEMBERS OF THE PLANNING COMMISSION HONORABLE MEMBERS OF THE ARCHITECTURE AND LANDSCAPE REVIEW COMMITTEE FROM: OSCAR ORCI, INTERIM COMMUNITY DEVELOPMENT DIRECTOR VIA: THOMAS P. GENOVESE, CITY MANAGER 4 J SUBJECT: JOINT MEETING DISCUSSION POINTS The purpose of this memorandum is to identify several issues for the City Council, Planning Commission, and Architecture and Landscape Review Committee discussion. The City Council may wish to discuss some, all or none of the items listed below. This list was obtained through consultation with the Planning Commission and City Manager, and as a result of issues that have arisen in the recent past. ANNEXATIONS The Planning Commission has requested the City Council's viewpoint regarding future annexations. The Council may wish to reiterate its previous thoughts regarding the areas for annexations, fiscal impacts, and timing. STREET NAME CHANGES Both the Council and Commission have expressed a desire to modify the street name change process. Currently, the Code allows anybody to request a street name change. The Code is structured such that the Council and Commission may only make a determination of the suitability of the specific street name change request. The Code does not allow consideration of alternatives or make a distinction between the various street name change requests (e.g. public vs. private streets). Subjects for discussion include: PAReports - PC\9-28-2004\Joint Meeting w-CC\Fiscal analysis.doc 1. Who should be permitted to make street name changes? 2. Should the regulations identify different processes for the various different street name scenarios such as private streets versus public streets, streets with and without improvements, and public streets that merge into privately gated developments? 3. Should the Code include provisions to allow the decision -makers the opportunity to identify alternatives such as alternative street names and locations? FISCAL IMPACT ANALYSES The City has recently begun requiring the preparation of fiscal impact analyses for projects requesting a General Plan Amendment from a commercial to a residential designation. To date, two have been prepared. The format, content and method of these analyses were considerably different in each case. In order to assure consistent and comprehensive analysis in the future, it appears to be necessary to establish standards or otherwise require standardization of the analysis for future projects. To this end, there are several options available: 1. Establish City Policy: The City can establish policy relating to the format and content of fiscal impact analyses, based on the data the City Council and Planning Commission wish to examine in each case. This type of policy can be established through the Community Development Department, similar to the deceleration lane policy established by the Public Works Department. 2. Establish Guidelines: Guidelines are suggestive, where policy is directive. Guidelines can be established which provide suggestions for fiscal impact analysis, while still allowing the applicant to draft a document in his own format, with potential variation in content, depending on the applicant's interpretation of the guidelines. 3. Create a City -run Model: The City has the option of establishing its own fiscal model, and "running" it for each applicable project. The fiscal model, once created, would require the inputting of data in specified fields. The City would then have a tabular comparison of the potential fiscal impacts of the project versus the current General Plan designation. Once created, the fiscal model would be the same for each subsequent project analyzed. Training would be required of staff, but the model is easy to operate once established. PAReports - PC\9-28-2004\Joint Meeting w-CC\Fiscal analysis.doc 2