2005 02 01 RDAe 0
4 4 4 adja
Redevelopment Agency Agendas are
Available on the City's Web Page
@ www.la-quinta.org
REDEVELOPMENT AGENCY
AGENDA
CITY COUNCIL CHAMBERS
78-495 Calle Tampico
La Quinta, California 92253
Regular Meeting
Tuesday, February 1, 2005 - 2:00 P.M.
Beginning Resolution No. RA 2005-001
CALL TO ORDER
Roll Call:
Agency Board Members: Adolph, Henderson, Perkins, Sniff, and Chairman Osborne
PUBLIC COMMENT
At this time, members of the public may address the Redevelopment Agency on any
matter not listed on the agenda. Please complete a "request to speak" form and limit your
comments to three minutes. Please watch the timing device on the podium.
CLOSED SESSION
NOTE: Time permitting, the Redevelopment Agency Board may conduct Closed Session
discussions during the dinner recess. In addition, persons identified as negotiating parties
are not invited into the Closed Session meeting when the Agency is considering acquisition
of real property.
1. CONFERENCE WITH AGENCY'S REAL PROPERTY NEGOTIATOR, MARK WEISS,
PURSUANT TO GOVERNMENT CODE SECTION 54956.8 CONCERNING POTENTIAL
TERMS AND CONDITIONS OF ACQUISITION AND/OR DISPOSITION OF REAL
PROPERTY LOCATED SOUTHEAST OF THE MILES AVENUE AND WASHINGTON
STREET INTERSECTION AND NORTH OF THE WHITEWATER CHANNEL (APNs 604-
040-012/013 AND 604-040-022/023). PROPERTY OWNER/NEGOTIATOR:
RICHARD OLIPHANT, CP DEVELOPMENT LA QUINTA, LLC.
Redevelopment Agency Agenda 1 February 1, 2005
RECONVENE AT 3:00 P.M.
PUBLIC COMMENT
At this time members of the public may address the Agency Board on items that appear
within the Consent Calendar or matters that are not listed on the agenda. Please complete
a "request to speak" form and limit your comments to three minutes. When you are called
to speak, please come forward and state your name for the record. Please watch the
timing device on the podium.
For all Agency Business Session matters or Public Hearings on the agenda, a completed
"request to speak" form should be filed with the City Clerk prior to the Agency beginning
consideration of that item.
CONFIRMATION OF AGENDA
APPROVAL OF MINUTES
1. APPROVAL OF MINUTES OF JANUARY 18, 2005.
CONSENT CALENDAR
NOTE: Consent Calendar items are considered to be routine in nature and will be approved
by one motion.
1. APPROVAL OF DEMAND REGISTER DATED FEBRUARY 1, 2005.
2. APPROVAL OF CONTRACT CHANGE ORDER NO. 1 AND CHANGE ORDER NO. 2
FOR PROJECT NO. 2002-07F, SilverRock RESORTS ON- AND OFF -SITE STREET,
WATER, AND SEWER IMPROVEMENTS.
BUSINESS SESSION - NONE
STUDY SESSION
1. DISCUSSION OF ECONOMIC ANALYSIS REPORT REGARDING SilverRock RESORT
DEVELOPMENT OPTIONS.
Redevelopment Agency Agenda 2 February 1, 2005
CHAIR AND BOARD MEMBERS' ITEMS — NONE
PUBLIC HEARINGS — NONE
ADJOURNMENT
Adjourn to a regularly scheduled meeting of the Redevelopment Agency to be held on
February 15, 2005 commencing with closed session at 2:00 p.m. and open session at
3:00 p.m. in the City Council Chambers, 78-495 Calle Tampico, La Quinta, CA 92253.
DECLARATION OF POSTING
I, June S. Greek, City Clerk of the City of La Quinta, do hereby declare that the foregoing
agenda for the La Quinta Redevelopment Agency meeting of Tuesday, February 1, 2005,
was posted on the outside entry to the Council Chamber at 78-495 Calle Tampico and on
the bulletin boards at 51-321 Avenida Bermudas and 78-630 Highway 111, on Friday,
January 28, 2005.
DATED: January 28, 2005
JUNE S. GREEK, CIVIC, City Clerk
City of La Quinta, California
Redevelopment Agency Agenda 3 February 1, 2005
T 0
4uf 4
,� QurKrw
COUNCIL/RDA MEETING DATE: FEBRUARY 1, 2005
ITEM TITLE:
Demand Register Dated February 1, 2005
RECOMMENDATION:
It is recommended the Redevelopment Agency Board:
AGENDA CATEGORY:
BUSINESS SESSION
CONSENT CALENDAR
STUDY SESSION
PUBLIC HEARING
Receive and File the Demand Register Dated February 1, 2005 of which $460,733.86
represents Redevelopment Agency Expenditures.
PLEASE SEE CONSENT CALENDAR ITEM NUMBER 1 ON CITY COUNCIL AGENDA
COUNCIL/RDA MEETING DATE: February 1, 2005
ITEM TITLE: Approval of Contract Change Order No. 1
and No. 2, Project No. 2002-07F, SilverRock Resort
On and Off Site Street, Water and Sewer
Improvements
RECOMMENDATION:
AGENDA CATEGORY:
BUSINESS SESSION:
CONSENT CALENDAR: OL-
STUDY SESSION:
PUBLIC HEARING:
Approve Contract Change Order No. 1, reducing the contract by $447,620, and
approve Contract Change Order No. 2 in the amount of $713,384.35.
FISCAL IMPLICATIONS:
Original Contract Award Amount
Contract Change Order No. 1
Contract Change Order No. 2
Revised Contract Amount
$2,598,048
($447,620)
$713,384
$2,863,812
The net add to the contract is $265,764.35. Adequate funding is available in the
project contingencies to fund this change order.
CHARTER CITY IMPLICATIONS:
Charter City implications have previously been addressed at bid time. Since this
project is funded by RDA funds, the project was bid as a prevailing wage job and all
subsequent contract change orders reflect prevailing wages.
BACKGROUND AND OVERVIEW:
On August 3, 2004, the La Quinta Redevelopment Agency formally acted to award a
contract in the amount of $2,598,048 to Granite Construction Company to construct
improvements specified by Project No. 2002-07F, SilverRock Resort On and Off Site
Street, Water and Sewer Improvements. However, at the time of award CVWD had
not completed their review and approval of the domestic water system to be installed
under this contract.
On November 4, 2004, CVWD completed their review and approved the water plans
with significant material changes. The District approved the water system but
changed a large portion of the ductile iron pipe from standard bell and spigot joints to
restrained joint pipe. This type of change has a two -fold impact to the project cost: 1)
material cost is significantly higher for the restrained joint type of pipe; and 2)
production time is significantly slower because of the additional time and labor it takes
to connect each joint of pipe. On average, the contractor's revised pricing reflects a
76% increase in costs, of which 50% can be attributed to material cost increase and
the remaining 26% can be assigned to installation.
Contract Change Order No. 1 deletes original domestic water related bid items 70
through 77 (Attachment 1) which were priced from design drawings without benefit of
CVWD approval. This Change Order reduces the original contract amount by
$447,620.
Contract Change Order No. 2 provides substitute revised unit pricing (Attachment 2)
for those same items previously deleted in Contract Change Order No. 1, and specified
markup for the prime contractor since this work is performed by a subcontractor. The
total amount of Contract Change Order No. 2 is $713,384.35, which equates to a net
add to the contract of $265,764.35.
FINDINGS AND ALTERNATIVES:
The alternatives available to the City Council include:
1. Approve Contract Change Order No. 1, reducing the contract by $447,620, and
approve Contract Change Order No. 2 in the amount of $713,384.35; or
2. Do not approve Contract Change Order No. 1, reducing the contract by
$447,620, and do not approve Contract Change Order No 2 in the amount of
$713,384.35; or
3. Provide staff with alternative direction.
S:\CityMgr\STAFF REPORTS ONLY\C8 Proj 200207F.doc 2
Respectfully submitted,
T' othy R as , P.E.
Public WorJ ire r/City Engineer
Approved for submission by:
Thomas P. Genovese, City Manager
Attachments: 1. Contract Change Order No. 1
2. Contract Change Order No. 2
T:\PWDEPT\COUNCIL\2005\02-01-05\C8 Proj 200207F.doc 3
ATTACHMENT
V
C4J
OF T19
CONTRACT:
CONTRACTOR:
SilverRock Resort On and Off Site
Street, Water and Sewer Improvements
Granite Construction Company
38-000 Monroe Street
Indio, California 92203
CONTRACT CHANGE ORDER NO. 1
Sheet 1 of 1
Project No. 2002-07F
Pursuant to the terms of the original Contract Agreement, you are hereby directed to make the herein described changes or
do the following described work not included in the plans and specifications for this Contract. Unless otherwise stated all
work shall conform to the terms, general conditions, and special provisions of the original Contract.
DESCRIPTION OF CHANGE: Due to CVWD review and approyal delete bid items 70 through 77
Bid Item
Description
Qt JUnit
Unit Price
Item Total
70
24" DIP Water
19539/LF
$80.00
$123,120
71
18" DIP Water
2,232/1-F
$75.00
$1679400
72
12" DIP Water
1270/1-F
$60.00
$769200
73
Blowoff Assembly
1/Ea
$3 900
$39900
74
8" Fire Detector Check
1/EA
$69800
$69800
75
Fire Hydrants
13/EA
$49100
$539300
76
Adjust Gate Valve to Grade
27/EA
$300
$89100
77
1.5" water service
4/EA
$29200
$89800
Total
$447,620.00
Previous Contract Amount through Change Order No. 0 $2,598,048.00
Deduct this Change Order No. 1 ($447,620.00)
Revised Contract Amount $2,150,428.00
By reason of this contract change order the time of completion is adjusted as follows: 0 days added to contract time.
The contract completion date shall remain: March 1, 2005
Submitted By:
Approved By:
Date:
Date:
**********************************************************************************************************************
We, the undersigned Contractor, have given careful consideration to the change proposed and hereby agree, if this proposal is
approved, that we will provide all equipment, fumish all materials, perform all labor, except as may be noted above, and perform all services
necessary to complete the above specified work, and hereby accept as full payment the amount shown above, which includes direct and
indirect overhead expenses for any delays.
Accepted By:
Title:
Contractor: Granite Construction Company. Date:
T:%PWDEPT\PROJECTS12002 PRJCTS0002-07 SILVERROCK RESORTX2002-07 F ON-OFFSITE IMPVMNTS\CONSTRUCTIOWROGRESS PAYMENTS & CCaS%CCO 01 DELETE 4
W ATER. DOC
ATTACHMENT 2
O� �p TwT
�►, '� Qdat4
w5
CONTRACT:
CONTRACTOR:
SilverRock Resort On and Off Site
Street, Water and Sewer Improvements
Granite Construction Company
38-000 Monroe Street
Indio, California 92203
Sheet 1 of 27
Project No. 2002-07F
CONTRACT CHANGE ORDER NO. 2
**********************************************************************************************************************
Pursuant to the terms of the original Contract Agreement, you are hereby directed to make the herein described changes or
do the following described work not included in the plans and specifications for this Contract. Unless otherwise stated all
work shall conform to the terms, general conditions, and special provisions of the original Contract.
DESCRIPTION OF CHANGE: Due to CVWD review and approval add revised bid items 70 through 77
Bid Item
Description
Ctt JUnit
Unit Price
Item Total
70
24" DIP Water
19539/LF
$158.30
$243,623.70
71
18" DIP Water
29232/LF
$111.70
$249,314.40
72
12" DIP Water
12701LF
$90.855
$1159385.85
73
Blowoff Assembly
1/Ea
$3 900
$39900
74
8" Fire Detector Check
1/EA
$69800
$6,800
75
Fire Hydrants
13/EA
$4100
$53,300
76
Adjust Gate Valve to Grade
27/EA
$300
$8100
77
1.5" water service
4/EA
$29200
$8,800
SubTotal
$689,223.95
Prime Contractor's mark-up
$24,160.40
Total
$713,384.35
Previous Contract Amount through Change Order No. 1 $2,150,428.00
Deduct this Change Order No. 2 $713,384.35
Revised Contract Amount $2,863,812.35
By reason of this contract change order the time of completion is adjusted as follows: 0 days added to contract time.
The contract completion date shall remain: March 1, 2005
**********************************************************************************************************************
Submitted By:
Date:
Approved By: Date:
**********************************************************************************************************************
We, the undersigned Contractor, have given careful consideration to the change proposed and hereby agree, if this proposal is
approved, that we will provide aft equipment, furnish all materials, perform all labor, except as may be noted above, and perform all services
necessary to complete the above specified work, and hereby accept as full payment the amount shown above, which includes direct and
indirect overhead expenses for any delays.
Accepted By:
Title:
Contractor: Granite Construction Company I Date:
5
TAPWDEPT\PR0JECTS12002 PRJCTSL-1002-07 SILVERROCK RESORTi2002-07 F ON-OFFSITE IMPVMNTS\CONSTRUCTION\PROGRESS PAYMENTS & CCUS\CCO 02 REVISED
WATER.DOC
COUNCIL/RDA MEETING DATE: February 1, 2005
ITEM TITLE: Discussion of Economic Analysis Report
Regarding SilverRock Resort Development Options
RECOMMENDATION:
AGENDA CATEGORY:
BUSINESS SESSION:
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
Discuss Economic Research Associates (ERA's) report on SilverRock Resort Golf
Course Capital Improvement Options and authorize staff to forward same to
prospective hotel developer(s), once selected.
FISCAL IMPLICATIONS:
The estimated development costs for analyzed options are as follows:
• Second Golf Course $8-10 million
• Permanent Clubhouse $6-8 million
• Practice Facility/Golf Academy $3-4 million
Anticipated returns are discussed at length within the analysis prepared by ERA.
BACKGROUND AND OVERVIEW:
ERA prepared a "Market Support and Pro Forma Financial" report for the Agency in
June of 2002, which analyzed the market feasibility of a 36-hole golf complex. This
analysis was prepared prior to the Agency's acquisition of "The Ranch" property.
Subsequently, the Agency closed on the property and embarked upon the first phase
development of a project soon to be known as "SilverRock Resort."
In October 2003, the Agency adopted a project budget of $90,444,178 that included
funds for Phase I (including the first golf course and driving range), a permanent
clubhouse, and certain Phase 2 infrastructure (well sites, "hotel drive," etc.). This
appropriation did not include sufficient funding for a second golf course or other
project amenities (i.e., such as vertical structures at the driving range, an executive
course, museums, theatres, spas, etc.).
As Phase I development proceeded, the Agency received comments, suggestions and
proposals specific to project phasing including expedited development of the second
golf course and enhancement of the practice/driving range facilities. In consideration
of these suggestions, staff contacted ERA and requested an objective evaluation of
three specific capital improvement options:
• Development of the second 18-hole golf course
• Construction of the permanent clubhouse
• Development of a state-of-the-art golf practice center/golf academy
Gene Krekorian of ERA met with representatives of Landmark Golf Management, LLC.,
Golf Health and Performance Center, and staff to get a better understanding of some
specific issues and concepts that were being explored. Mr. Krekorian will be in
attendance to discuss the results of his analysis, which is provided as Attachment 1.
Staff presents ERA's report to the Agency for its review and consideration in moving
forward with future phases of SilverRock Resort. As noted above, there currently
exists a funding allocation for a permanent clubhouse (totaling $8,640,000 for design
and construction). No allocation currently exists for the other alternatives. ERA's
analysis specific to the golf -related capital enhancements is but one part of a larger,
and evolving, project development package that will include consideration of other
resort -related proposals (i.e., hotels, casitas, retail, theatres, museums, park amenities,
etc.). Prospective hotel developers have all indicated an interest in participating in
discussion and planning efforts specific to project phasing, design and build -out.
The Arnold Palmer Classic Course, the very first phase of SilverRock Resort, is nearing
completion. The course has been toured in recent weeks by the architect, PGA Tour
officials, other touring professionals, and representatives from the Bob Hope Desert
Classic. Staff is in the process of reviewing their comments and suggestions specific
to the golf course. Additionally, staff is reviewing and reconciling budget data and will
be reporting to the Agency in coming weeks relative to budgetary considerations as
they relate to project close-out, any proposed course modifications/improvements, and
regional drainage requirements.
In consideration of the above, staff believes it important to consider Mr. Krekorian's
report in the context of the entire project scope. Accordingly, staff would suggest
that the analysis be shared with the prospective hotel developer, once one is chosen,
and incorporated into future planning efforts for the project as a whole.
FINDINGS AND ALTERNATIVES:
The alternatives available to the Agency Board include:
1. Discuss ERA's report on SilverRock Resort Golf Course Capital Improvement
2
Options and authorize staff to forward same to prospective hotel developer(s),
once selected; or
2. Provide staff with alternative direction.
Respectfully submitted,
Mark Weiss, Assistant Executive Director
Attachment: 1. ERA analysis.
Approved for submission by:
Thomas P. Genovese, Executive Director
3
ATTACHMENT 1
Economics Research Associates
Memorandum
Date:
January 18, 2005
To:
Mark Weiss
From:
Gene P. Krekorian
Subject:
Evaluation of SilverRock Resort Golf Course Capital Improvement
Options
ERA No.
15734
BACKGROUND
The SilverRock Resort first 18-hole championship golf course is well under
construction, with first play scheduled for early 2005. The SilverRock Resort master plan
calls for a second 18-hole championship golf course, along with development of several
hotels and residential casitas. The existing 3,000-square-foot Ahmanson House will serve
as the temporary clubhouse for the initial 18-hole golf course, with a larger high -quality
permanent clubhouse to be constructed in the future. The golf complex includes an
extensive practice range, with the south end situated close to the permanent clubhouse site
and intended to accommodate same -day golfers and public use. The master plan calls for
development of the north end of the range with state-of-the-art golf practice facilities
and/or a world -class golf academy.
As the first golf course nears completion, the City of La Quinta is in the process of
evaluating the priority of the next golf facility capital expenditures. As noted, several
complementary projects are under consideration:
(1) Development of the second 18-hole golf course
(2) Construction of the permanent clubhouse.
(3) Development of a state-of-the-art golf practice center/golf academy.
There are a number of issues which need to be assessed for each of the candidate
projects. With regard to the second golf course, the primary issue is the appropriate
development timing. Timing also is an issue for the clubhouse and practice center, as well
as the sizing, programmatic content, and cost -benefit of each. The following memorandum
report addresses these issues.
10990 Wilshire Boulevard Suite 1500 Los Angeles, CA 90024
310.477.9585 FAX 310.478.1950 www.econres.com
Los Angeles San Francisco San Diego New York City Chicago Washington DC London
rl
Economics Research Associates
SUMMARY
Mark Weiss
ERA No. I5734
January 18, 2005
Page 2
There are significant tangible and intangible benefits inherent in each of the three
major golf capital projects under consideration. The second 18-hole golf course would add
scale and notoriety to the complex, offer operating efficiencies, and complete development
within the project boundaries. A permanent clubhouse would enhance the image and
presence of the complex and improve the overall golfer experience. A state-of-the-art
practice complex/golf academy would create marketing cachet and provide outstanding
services to golfers.
The cost of developing each of the candidate projects is estimated as follows:
Second Golf Course $8-10 million
Permanent Clubhouse $6- 8 million
Practice Facility/Golf Academy $3- 4 million
In terms of operating economics, expected direct revenue from the permanent
clubhouse and practice center would exceed direct operating expense by a reasonable
margin:
Annual Amount
at Stabilization
Permanent Practice
Clublouse Range
Net Contribution $535,000 $543,000
Less: Undistributed Expenses 300,000 395,000
Net Operating Income $2353,000 $148,000
With respect to the second 18-hole golf course, an additional 25,000 annual rounds would
be required to fund the $2.1 million incremental operating expenses. It is unlikely in the
current golf environment an additional 25,000 rounds can be generated with the second
course, particularly without the first 750 hotel room keys in -place.
From a pure economic feasibility perspective, the direct operating income
generated by a permanent clubhouse or practice facilities is not sufficient to justify their
capital expenditure. However, the indirect benefits related to both the permanent
clubhouse (increased play and greens fees) and practice facilities (marketing impact)
appear to be sufficient to justify most, if not all, their respective capital expenditure.
Based on an assessment of the direct and indirect benefits of each project, priority
should be given to the permanent clubhouse and practice facilities. If funds are limited
such that it is not possible to develop both projects concurrently, the permanent clubhouse
probably has higher priority. Concurrent development, however, could be possible with
private participation in developing the practice facilities/golf academy.
The projected economics of the practice facilities/golf academy are dependent on
implementation of a very successful business operation involving instructional activity and
5
Economics Research Associates
Mark Weiss
ERA No. 15734
January 18, 2005
Page 3
golf -oriented athletic training. This is a highly specialized, entrepreneurial -based business
which relies on the management and marketing efforts of key individuals. it is strongly
recommended that the City be insulated as much as possible from the extraordinary
financial risk associated with these types of ventures by structuring financial transactions
with prospective operators in an appropriate fashion.
DEVELOPMENT OF SECOND GOLF COURSE
The development plan for La Quinta's SilverRock Resort calls for two
championship 18-hole golf courses and a mix of visitor accommodations including 250
hotel rooms and 300 condominium hotel/time share casitas (maximum 500 keys) within
the initial phases of the project. The first 18-hale course is well under construction, with
first play scheduled for early 2005.
The original market feasibility study for the property conducted by ERA in June
2002 evaluated two golf development scenarios, one with concurrent development of both
18-hole courses, and a second with the two courses phased according to market conditions
acid the development timing of on -site hotel properties. In both scenarios, all on -site
overnight accommodations (750 keys) were assumed to be in place when the golf facility
opened. Golf play generated by on -site hotel guests was a major source of demand
accounting for about one-half of the play projected over the early years of operation:
Annual Play at Stabilization
(rounds)
Source of Play 18 Holes 36 Holes
City Residents 12,000 12,000
On -Site Hotel/Visitor 20,000 38,000
Nonresident Public 12,000 20,000
Total 44,000 70,000
A series of data tables summarize current conditions in the Coachella Valley golf
market (see Exhibits 1-7). Overall, the Coachella Valley public golf market has been
relatively strong over the past 20 to 30 years, with most courses historically maintaining
annual play levels in the 40,000- to 45,000-round range and sustaining greens fee increases
substantially in excess of the increase in the general cost of living indices. Further, the
visitor seasons have lengthened over the past 10-15 years, and the area is increasingly
attracting full-time residents. The high -end golf market, however, has softened
considerably over the past three years. This current softness is due primarily to the entry of
numerous high -end public facilities since 1997, including the two Desert Willow courses in
1997 and 1998, Landmark Golf Club (36 holes), PGA West Norman Course, Cimarron and
Sun City's nine -hole expansion in 1999, Shadow Ridge in 2000, Sun City -San Gorgio in
2001, and Trilogy in 2003, coupled with recessionary Southern California and national
economies between 2001 and 2003, and the impact related to the events of September 11,
2001.
Co
Economics Research Associates
Mark Weiss
ERA No. 15734
January 18, 2005
Page 4
Virtually every golf property in the Coachella Valley has been adversely affected
by the soft golf market, with some faring better than others. Golf properties most impacted
are those associated with major hotels -- Golf Resort at Indian Wells, La Quinta Resort,
Westin's Mission Hills, Marriott's Desert Springs, and Marriott's Las Palmas. Golf
revenue declines at most upper end courses of 10-20 percent from their peak years of 1998-
1999 has occurred.
The valley, like other desert -oriented destination areas, is characterized by severe
golf demand seasonality. Demand during the peak season is very strong with play during
the January -April period supply constrained. During the off-season, when the climate is
not conducive to tourism, demand is relatively weak and the numerous courses in the
region compete vigorously for limited golf play. Significantly, during the winter peak
season, golf capacity is limited by rninimum daylight hours, while the greatest capacity
exists during the summer period when demand is weakest. Consequently, greens fees are
extremely high during the peak season, and very low during the off-season. Often, as
much as 50 percent of annual play and 60-65 percent of revenue is generated during the
peak four months of the year. This severe peaking characteristic results in a situation
where the upside financial opportunity is limited since play levels typically are in the range
of 35,000-45,000 rounds annually and, at the same time, there is limited downside as a
certain income level is nearly .guaranteed because of the excess demand condition which
exists during the peak season.
With an improving economy in 2004, the Coachella Valley golf market responded
with improved performance, as indicated by the following selected golf course play levels.
Annual Rounds Percent
Golf Course FY 2003 FY 2004 Change
■ 1 1 ■I WY ■1... �M.■■YY■..YI.1■Y01.1■1 II ■ ■/ M ■
Indian Wells
81,400
88,200 8.4%
Desert Willow
75,900
801200 5.7%
Tahquitz Creek — Resort
39,000
42,000 7.7%
Landmark Golf Club
58,000
58,000 ---
As noted, despite the loss of the Skins Game in 2002-2003, Landmark Golf Club
performance has remained steady over the 2003-2004 period, and the other high -quality
public resort courses have posted impressive gains over the past year.
Looking forward, the Coachella Valley public/resort golf market is expected to
remain soft over the next several years despite the recovery in the visitor industry and
overall market growth as a number of additional courses will be added to the public golf
inventory:
• SilverRock Resort, La Quinta
• Northstar Resort, Palm Desert
• The Classic, Palm Springs
• Desert Cove, Cathedral City
• Indian Canyon Golf Course (redevelopment), Palm Springs
7
Economics Research Associates
Mark Weiss
ERA No. 15734
January 18, 2005
Page 5
The addition of these courses will increase the capacity of High -end daily fee/resort
golf facilities in the Coachella Valley by 20 to 25 percent. As well, redevelopment of the
two Indian Wells resort courses and repositioning of the Palm Springs Tahquitz Creek
complex are planned. The removal of public access golf capacity resulting from
continuing real estate activities at the Trilogy, Shadow Ridge, PGA West, Landmark Golf
Club, and Desert Willow will partially mitigate this near -term golf course inventory
expansion. However, even with modest market growth anticipated, it will take several
years to absorb this excess capacity.
There are efficiencies inherent in the operation of a 36-hole versus an 18-hole
facility, particularly in golf operations (pro shop, starting, carts), clubhouse operations, and
general and administrative functions, such that the marginal cost of maintaining and
operating a second 1.8-hole course is about 50-60 percent of the cost for one 18-hole course
alone, or about $2.2 million per year:
Annual Operating Expenses*
(thousands of constant 2004 dollars)
M
Operating Expenses 18 Holes 36 Holes
Course Maintenance
$1,600
$3,000
Golf Operations
550
700
Food and Beverage
600
800
Clubhouse Undistributed
400
400
General and Administrative
850
1000
Capital Improvement Replacement Reserve
100
200
Total
$4,100
$6,200
*At stabilization, assuming a permanent 20,000-square-foot clubhouse.
Thus, while play levels of 36,000-40,000 annual rounds are needed to operate one
18-hole course above breakeven, only about 25,000 additional rounds are needed to cover
the incremental operating and maintenance expenses of the second course.
Early development of the second golf course at SilverRock Resort offers several
benefits:
(1) A 36-hole complex, due to its scale and notoriety, would enhance the
recognition and public awareness of the project.
(2) The capacity offered by two golf courses would allow the facility to host large
tournaments and compete directly with Desert Willow, the Golf Resort at
Indian Wells, Landmark Golf Chub, and other 36-hole complexes in the
Coachella Valley.
(3) With two courses, overseeding the courses in the fall could be staggered to
allow one course to remain open at all times.
(4) Development of the second course would occupy otherwise undeveloped land,
providing improved aesthetics and erosion control.
E'1
Mark Weiss
Economics Research Associates ERA No. 15734
January 18, 2005
Page 6
(5) The presence of a second course would serve as an attraction for a hotel to
commit to the resort.
Despite these benefits, and the need to generate only about 25,000 additional
rounds to support the second 18-hole course, development of the second 18-hole course is
not justified in the near term:
+ Play from on -site hotel guests is critical for the economic success of the golf
complex. With the on -site hotel facilities (750 keys) in place, only 12,000
Coachella Valley visitor rounds are required. Without the on -site overnight
accommodations in place, the initial 18-hole course will be required to capture
about 32,000 Coachella Valley visitor rounds. A second course would
increase this reliance to 57,000 visitor rounds annually, a major challenge in
the current golf market.
+ The market is expected to remain soft with the likely addition of additional
competitive golf courses.
+ Substantial pressure on the rate structure at high -quality resort courses in the
Coachella Valley, exacerbated by the expanding role of golf wholesalers, will
persist in the near tern. Additional capacity at SilverRock Resort will
intensify this downward pressure on rates.
Thus, until SilverRock Resort gains experience in the marketplace with the first
18-hole course, and until on -site hotel transactions are consummated, the risk of
developing the second 18-hole course appears excessive, substantially outweighing the
potential benefits of an expanded golf complex.
PERMANENT CLUBHOUSE
Clubhouse functions for the first l 8-hole course at SilverRock Resort will initially
be provided by the 3,000=square-foot Ahmanson house, currently undergoing extensive
renovation. A much larger (20,000+ square feet) and more functional permanent
clubhouse is planned, although no timetable has been set for its construction. There is little
question that the permanent clubhouse is justified with both courses open. The issue is
whether the permanent clubhouse should be developed prior to the construction of the
second 18-hole course.
While there are no definitive plans for the permanent clubhouse, the general
concept calls for an upscale facility offering a broad range of components. A
representative conceptual distribution of building floor area is as follows:
4 J,
Economics Research Associates
Mark Weiss
ERA No. 15734
January 18, 2005
Page 7
Building Floor
Area
Component (square feet)
Pro Shop
2,250
Dining Room
3,000
Bar/Grill
13-500
Banquet/Meeting Space
3,500
Kitchen
2,500
Day Locker Rooms
1,500
Administrative Offices
750
Lobby, Circulation, Storage, Common Space
4,000
Total 20,000
Cart storage would be in addition to the floor area outlined above. There are no special
needs or requirements which must be met for hosting the Bob Hope Classic.
The permanent clubhouse provides numerous potential benefits, some direct and
others indirect. In terms of direct benefits, golf retail merchandising and food and
beverage opportunities are improved considerably in terms of volume and efficiencies.
More important, however, are the indirect benefits related to a high -quality clubhouse,
primarily in enhancing the facility image and overall golfer experience, which should
translate into higher play levels and/or an increased fee structure.
The economic analysis for a permanent clubhouse examines direct and indirect
benefits of the facility in comparison with the temporary Ahmanson House operation. The
difference in costs of operating the permanent versus the temporary clubhouse also are
considered.
Retail Merchandise
Retail merchandise at resort golf courses relates primarily to "soft" goods (e.g.
apparel) which are characterized by high profit margins, although there are some courses
which focus considerable effort on "hard" goods (e.g. golf clubs), such as the Golf Resort
at Indian Wells, which generally produce small profit margins. The attractiveness of the
course logo, affiliation with a golf tournament or other event, merchandise selection, and
other marketing factors influence the volume and profitability of retail merchandise sales.
In general, merchandise sales at resort -style courses total $10 to $20 per round of golf in
retail merchandise sales (see Exhibit 8). Based on a review of this information, the mix of
resident versus visitor play anticipated at SilverRock Resort and other factors, merchandise
sales are projected as follows:
10
Economics Research Associates
Mark Weiss
ERA No. 15734
January 18, 2005
Page 8
Retail Net Contribution
Ahmanson
Permanent
House
Clubhouse'
Annual Rounds at Stabilization
441)000
44,000
Revenue Per Round
$7.00
$15.00
Annual Gross Sales
$2503000
$660,000
Less: Cost of Sales2
150,000
365.000
Net Construction
$1001000
$295,000
With one 18-hole course.
CCost of sales estimated at 60% for Ahmanson and 55% for permanent
clubhouse.
Food and Beverage
With respect to food and beverage, a larger well -designed clubhouse offers
improved service to golfers and facilities to accommodate golf tournaments, although the
primary opportunity is in non -golfer food and beverage, particularly non -golf banquets and
special events. Food and beverage volume is dependent on the extent and design of
facilities offered, market area demographics, competition, and management focus and
strategies.
Food and beverage annual gross revenue for selected competitive venues,
segmented into golf and non -golf generated components, is presented in Exhibit 9. Golfer
food and beverage revenue, which includes beverage carts, snack bar, and bar/grill
expenditures, typically ranges from $7 to $10 per round of golf at high -end daily fee and
resort courses. A factor of about $6.00 for the Ahmanson House and $8.50 for the
permanent clubhouse is employed in this analysis. Non -golfer revenue at high -end daily
fee and resort courses with permanent clubhouse facilities, derived principally from special
events, ranges widely from $500,000 to over $l million per year. With the Ahmanson
House, no special event revenue is included, while such revenue generated by the
permanent clubhouse is projected at $1 million per year.
Comparative food and beverage projections for a permanent SilverRock Resort
clubhouse are compared with the Ahmanson House as follows:
11
Economics Research Associates
Mark Weiss
ERA No. 15734
January 18, 2005
Page 9
Annual Food & Beverage
Gross Revenue
Ahmanson
Permanent
House
Clubhouse
Gross Revenue
Golfers
$245,000
$ 330,000
Special Events
---
1,000,000
Subtotal
$2451-000
$1,330,000
Less: Cost of Sales
80,000
425,000
Net Revenue
$165,000
$ 905,000
Less: Operating Expenses
190,0002
665,000
Net Contribution
($ 25,000)
$ 240,000
'Assumes one 18-hole course.
2As budgeted in SilverRock Business Plan.
Undistributed Clubhouse Expenses
In addition to direct expenses related to golf operations, merchandising, food and
beverage, and administrative functions, there are a series of other clubhouse costs which
are not distributed directly to these functions such as clubhouse maintenance and repair,
utilities, janitorial, communications, security, and building landscape maintenance.
Typically these undistributed costs range from $10 to $20 per square foot of clubhouse
building floor area. A factor of $15 per square foot is applied to both the existing
Ahmanson House and permanent clubhouse scenarios.
Clubhouse Net Income
Including the undistributed clubhouse annual operating expenses yields the
following comparative net income related to direct clubhouse activities:
Ahmanson
Permanent
House
Clubhouse
Direct Clubhouse Net Contribution
Retail Merchandise
$100,000
$295,000
Food & Beverage
( 25,000)
240,000
Total
$ 75,000
$535,000
Less: Undistributed
45,000
300,000
Net Income
$ 30,000
$2353,000
As indicated, under both options, net operating income is positive (direct revenues
exceed the direct cost of operations). Annual net income projected with a high -quality
20,000-square-foot permanent clubhouse exceeds that from the Ahmanson House by
approximately $200,000. This differential related solely to direct clubhouse revenues and
expenses is not sufficient to economically justify the capital investment in the clubhouse,
12
Economics Research Associates
Mark Weiss
ERA No. 15734
January 18, 2005
Page 10
estimated at $6 to $8 million. Annual net income in the range of $500,000 to $600,000
would be required to satisfy a reasonable return on invested capital. Since the annual
differential in direct net contribution is $300,000 to $400,000 deficient, indirect benefits in
the form of higher play levels and/or greens fees attributable to the permanent clubhouse is
needed to economically justify the capital cost. An annual increase in play of about 4,000
to 5,000 rounds (10%), or an increase in average greens fees of $8.00 from $84 to $92
(10%), or a combination of more modest increases in each, would produce sufficient
indirect revenues. These levels of improvement in performance resulting from a high -
quality permanent clubhouse appear reasonably achievable.
PRACTICE FACILITIES
SilverRock Resort will feature a double -ended golf practice range. The south end
of the range, with capacity for up to 50 golfers, will be dedicated to same -day golfer warm-
up and public practice use. Extensive state-of-the-art golf practice facilities and/or a
world -class golf academy on the north end of the range is being considered.
Facilities associated with high -profile golf academies in the U.S. vary widely, with
most offering access to a natural turf practice range tee line, video and private swing
analysis instructional equipment, putting greens, and short game practice areas. The more
elaborate facilities include several dedicated full-length practice holes, classrooms, indoor
hitting bays, and training equipment.
course:
Branded world -class golf academies offer three principal benefits for the golf
(1) Rental ,Income: These facilities generate solve rental or concessionaire
income from the usage of the facility. Assuming most of the improvements
are funded by the golf course (lessor), rental income at major practice centers
may total between $50,000 and $100,000 per year (10% of gross instructurai
revenue).
(2) Hotel Roont Sales: To the extent that golf academies are located in
destination resort areas, patrons of the academies often require lodging. Thus,
the academy drives room -night sales activity.
(3) Image Enhancement: High -quality golf academies create awareness and
image enhancement through association with high profile instructors and their
professional clients. In effect, the academy provides in -kind national
promotion and marketing for the entire golf project.
The City of La Quinta has received unsolicited offers regarding operations for the
north end of the golf practice range. From these proposals, along with the experience of
selected nationally oriented golf academies/learning centers, a basic prototype of the
SilverRock Resort Golf Academy is characterized as follows:
13
Mark Weiss
Economics Research Associates ERA No. 15734
January 18, 2005
Page 11
• North Range Tee Line (40 natural turf tee stations)
• Short Game Practice Area:
— Putting Green
— Chipping Green
— Bunkers
— Fairway Chipping Area
• Practice Holes (three)
Indoor Training Facility (10,000 square feet)
— Indoor Hitting Bays/Golf Instruction
— Physical Therapy
— Golfer Skills Testing Evaluation
— Fitness and Strength Training
— Educational Classrooms
— Healthcare/Wellness Support Services (medical, chiropractic, massage,
nutrition, physical theiapy, other)
• Parking Area (75 spaces)
As envisioned, the golf academy would be a world -class integrated complex offering
leading edge programs and services.
In addition to the golf practice range constructed with the first 18-hole golf course
at SilverRock Resort, the incremental capital costs associated with the golf academy
concept outlined above are estimated below:
Component Development
Site Work
$ 100,000
Tee Line Improvements
50,000
Building Construction (10,000 sq.ft. @ $200)
7-jM0,000
Practice — Short Game — Area
250,000
Parking Lot (75 spaces @ $2,000)
150,000
Practice Holes (3 @ $200,000)
600,000
Soft Costs (@ 15%)
475,000
Contingency (5%)
180,000
Total $358057000
In evaluating the economics of the practice facilities, a master lease approach has
been assumed whereby the City of La Quinta/golf operator funds all of the development
cost and leases the complex to an operator. It is assumed that the operator's rent will be
related to the revenue generated at the facility. The City would bear the cost of
maintaining the practice range and practice holes, including range ball replacement and
ball collection, and other expenses such as utilities, exterior building maintenance and
repair, and administrative expenses related to the leasing operation. Clearly, there are
numerous alternative scenarios involving development funding and operating roles of the
14
Economics Research Associates
Mark Weiss
ERA No. 15734
January 18, 2005
Page 12
operator and City which can be formulated, but the fundamental economics of the
development would not significantly change.
The economics of developing the practice center/golf academy complex are
analyzed in Exhibit 10. As noted, the economic analysis shows stable -year annual gross
revenue for the golf operator (lessee), rent accruing to the golf course owner (lessor), and
the lessor's expenses related to the operation. The analysis is presented both with and
without the inclusion of the three practice holes.
Under the master lease model, it is assumed that the master lessor would receive rent equal
to a percentage of gross lessee revenue:
Rent Payments
as a Percent of
Gross Revenue
Outdoor Instruction 15%
Indoor Training; Health and Fitness Service Fees 20%
Merchandise G%
Practice Hole Surcliarge (% of outdoor instruction) 10%
The master lessor also would receive 100 percent of office rent from medical/physical
training tenants and 100 percent of sponsorship revenue.
The master lessor would be responsible for maintenance of the practice holes and other
outdoor facilities, range ball replacement and collection, building utilities and exterior maintenance
and repair, and administrative expenses.
follows:
Based on this model, net operating income accruing to the master lessor is projected as
Practice Holes
With Without
Master Lessor Rental Income $543,000 $440,400
Operating Expenses 395,000 _283,000
Net Operating Income $148,000 $157,400
As with the permanent clubhouse analysis, the direct net income is not sufficient to justify
the capital cost of the facility, estimated in the range of $4 million. However, one of the major
intangible benefits of a high profile golf practice complex/golf academy is the promotional value
related to the facilities. Although it is not possible to quantify such benefits, the in -kind value in
terms of promotion and marketing expenditures could be significant. Golf courses generally spend
the equivalent of 3 to 4 percent of gross revenue ($150,000 to $200,000 per year for the first
SilverRock Resort course) on marketing and promotion. It would not be unreasonable to expect that
the presence of a prestigious nationally recognized golf academy could generate this level of
promotional value for SilverRock Resort.
15
Exhibit 1
COACHELLA VALLEY GOLF COURSE INVENTORY
2004
Facilities
Regulation
Executive
Par 3
Total
Course (18-bole equivalents)
Regulation
Executive
Par 3
Total
#15734
Public Resort Semiprivate Private Total
9.0
6.0
12.0
36.0
63.0
6.0
0.0
4.0
6.0
16.0
3.0
000
1.0
5.0
9.0
18.0
6.0
17.0
47.0
88.0
12.0
9.0
17.0
48.0
84.0
4.0
0.0
3.0
6.0
13.0
2.0
0_0
0.5
5.0
7.5
18.0
9.0
20.5
59.0
106.5
Source: Robert Gibson Associates and Economics Research Associates.
16
#15734
Exhibit 2
NEW PUBLIC REGULATION LENGTH COURSES
1.990-2004
Current
Number
Year
Peak Season Rate
Course
of Holes
Opened
(WDnM,
Cathedral Canyon
91
1990
$ 80/ 80
Mission Hills North
18
1.991
$135/140
Sun City — Santa Rosa
18
1992
$ 90/ 90
Tahquitz Creek Resort
18
1995
$100/100
Heritage Palms
18
1996
$120/ 120
Desert Willow — Firecliff
18
1997
$165/165
Desert Willow — Mountain View
18
1998
$165/165
PGA West — Norman
18
1999
$23 5/23 5
Sun City — San Gorgonio
9
1999
$ 90/ 90
Landmark Golf Club
36
1999
$135/145
Cimarron
18
1999
$ 95/ 95
Shadow Ridge
18
2000
$13 5/ 145
Sun City -San Gorgorio
9
2001
$ 90/ 90
Trilogy @ La Quinta
18
2003
$ 99/129
'Expansion.
Source: Economics Research Associates.
17
-1t
M
00
W
�i
0
a
a:
P-c
L
G
i
.Q
0
d.
as
13'
m
In O In In In O O C5 0 0 0 0 0 h In In In 0 0 0 0 0 In O
In I/ 1 c n to t` In In "tt In t` IT lqt m d d• M �10 0\ t-- ON 1�0 cn 110 In
64
In O 00 In In O O In C7 In O O O In In In In In In In O O In In
cl• ei• N In N In •Ct N d- In M nt M M . d• N In t1 In cn 1�0 M
69
o °O � a. o O O+ In all In C> C� o In O n o In IIn � �- o
t-- t-4 " t - + + N
64 �O '� � d• O
O ON O O O\ InaN In O O O H Cl In In V) O O O �� � O
A I- cM N t` t- In W O In t- 8 ,0 In d• cm In N In
O N O In In In
a. rn C) O C) � In In O\ In 0% In vi o N ty An In In +n
-� 00 10 10 d' ON ON ON 00 00 ON 0 00 t` 00 N ON In �%a
O ..-. .... In In C> In O
M 'Cl- In O\ N O\
b+9
Ca O O N v1 N
was ON In InON"a%InmO0 OInInC)
l� Vl W M a\ al� 00 r- t- 0% O t1 "%0 00 ` ON 0, M I!)
64
0
�
8
0
0
Cd
�i CA A
cd
Cd
O AV,z
N
U
y
0Cd
33 Cd �'oAQ
o �c�v.�`r'
cd
c ooc�
10
o
•�
�
_tea
.�•O
T N O
r-_, E
'�
N E y
: CA
U
r
Cd V)=O
:z 4
ty y O .:'.`3 Ncd
y
CCS CIS Q? �
►..,HHAaHUAa
04(/)
► Cl*
-lAxv Ca
im
rn
M
In
ZW-
tz
O
E'{ W
L.
PC
W �
�
!� H
ZO
W
N
c)cl
4)
��
0-0
O v? Y) to O O O O ;n
d � O% Q\ [l- M \O
� 69
'=3
A
C?
Qi
w
W
� a
I.
W) to O to to O kn cn v) O v-)
V1 d' to
b4
O O O O O N v1 v1 O O
69
O O O o 0 0 0 0 0 0 to
O� M 'O N 1%0 O N In N t— ON
6A
O kn to to O Vn Vn Vn to kn to
M %lo 01 It O Nt M C'1 i-- (ON -It
. '--� ... .--� •--� N N •-
C) O O V) N N
6R
O O O Co O O O O O O O
O O O O O O Co O O O O
N N O O O O Co O O Co O
00 O N w O% kn Co V7 to 00 O
00 00 d- to cf) t— 1-- cn M M Cf)
4t
cl
O
0
4+
v
p N
O
4-' O
00
O
O O
C14A
E
C�
�1 Q
%*
L
C7 N
r
•
N
1z
�,
+�. .--�
O '
�.
w
4-t
O
U
o >
O
o C.
O
Cf
b y
b U
aNi p
S ''
a0i
CO
U
"C Co U
—
v)ca
O
N
dry'
Owp
N0
00
N
C v
°' •U
O
�
�
� �
° No,
-o
c0
a0i
U Q
•-• O
0
N
O O
.�
N
O
-�
v
N
O> N
A b1? o
O
1)
>1
� �
�°
v
d, "G
0
N
ca O
N �
�
.4)
p 0u.
,c
L
U cn
N
.�
u' o
o
cu
N h v
o O
O y
p
O
C
U0
�r�
P.
. U
Z,,c
a � a
•�
U
U
cyC
�
a
0 C* 00 00 00
h
O
>
Q
Q
4-4
O
O
C
�
p
.�
N
O
++
td
y
�,. vi
V
'N
co
pCO
o c*
4 s
O
N
N
`� p
c� O A
��
O
p�'a
N
C
p
o��
U0
v 3 ,-
E� iv)
a., 0 u.
4 r�i a.
W.t� �
z c� 0.4
v)
a.
20
a>
N
w
o -�
N
E
0
-0
o
a>
o
E
O
�
�
z
X
g0
v 4
E
�
4i
N
a
V
♦-+
ocn
%D
3a
=&n
H
0
>,
o
�" ai
aCi
o
co 0
'n >
a ..:
4.
o 0
o
;
Q .
A.0
v 0 end
'C c>
'
o
C
O
O 04
O U
"�%
N
cq
O •�
0
0 O
0
0 •0
c
00
,-• U
IO
91. U A=
cn
V 0.
rs,
�
V
C
� a
W LJ
ow
P,
y
a a a
t
0
0
a
00
B
Ri
±.i
.r
(n
,.�
,
p
o
o
_
w
o
a,
,
b
o
U
0, a
y
m
"
C
0 on
tt!
CA
0 i
9
o a
' .
Vw
O
va ��NV
V o
cc
0 a
m
U
cn a
A x V
A cn w
co
o. U z n.
p EW m
Ga < z P.
O
U
0
V
L
N
C
y
� H
4 :y
� o
4o
40 U
o
o
» o
a. v)
21
v
M
in
=tt
W
W
C/1
z�
W �
V
iZ C)
rW
�o Who
Z 0-4
w 1...4
�w
�o
w
r�
0
115
o
O O
O c� cn M
.-e
c
M 061-4
M
o o
O
c
M N 00 �O
o �n 00
(T O N
k kn
O
1)
bA
b
�
L
IL
a>
o
w
t
Ol
C)
00
L7 � pf/9
Q
�D
•-+
t�
bA
a
�
O
t!)
O
M
Qi U
"d
O
C)
O
O
C
O
00
O
N
a00
00
M
�l1
d�
N
0
�
O
o
N
vn
a
�i
O
pt:C7
a0
0
o
a
N
H a
00
00
0
M
N
�,
O
C)
0
;o H
0
0 Po
a
O
'
N
ed
L.
>
o
0
0
0�
0
00
'r
N
o
a
aON
a�
o
Itt
H
19
C
.0
w
O
23
Zt:
O
Q
O
-,r
kf)
o
Z
O
%o
00
�a
4604
6q
pA H
o
t--
0
0
� V
PC
b
O
o
O
00
O
a'
O
N
a00
00
O
c�
lry
N
0
F�
w
v�
a
O
C
O
0
0
N
yam,,
fit
00
00
00
o
"'
N
.r
Cd
O
opo
N
C:ll
1%0
i
0
0
C
NJ"
NI
i
o
0
0
00
0�
N
N
4r rA
M
O
�
O
Cd
UD
cxd
a,
O
c
oin
O
W,
2tk
0
I
�+ G
40.
to O V1 O O O
t� kn M f� O O
C71 cli O [t d 00
bA
O O CQ O d O
ko 00 M O d 00
�n 00 O O I:t
O O
0000 Ilzr
(D
d
C)
C>
o
C>
O
N
N
O
O
O
00
00
C>
O
O
O
00
to
00
tl-
t-
I'O
ai
o
0
M
oa�Cdi
V
V
k-t
U
U
C7
�,
-c�
a
W
�
C
3
C7
os
-a
w
a
U
C7
a
co
n c
25
ik
RK
w
�
G3 C
O
O
O
0o
O
O
O
�4 a
O
6
w
z
o
Q
+'
tV
C>
00
m
l -
N
C>
O
o
N
w
6q
Q?
PO
r
cl co
dam•
O
Co
I-
O
O
w
a y e
kn
N
O
N
M
00
69
~
A
O
A
5
o
�
5
o
o
110
64
a
.0 N �'"
O
O
O
O
O
O
O
O
O
O
O
C7
w
V)
o
kn
N
kn
H
H
V
a
V
o
0
0
0
o
a
N
o
N
O
O
O
00
tn
00
;j
O
�
Q
H
o
V
1
U
O
U4-4
x
04
�
U
rr°��,
u
U
•
o
a
o
O
4)
Cy
Q
QCO
o
U'°
C
►�
�1
►�
a
m
�°
26
#15734
Exhibit 10
PRACTICE FACILITIES
STABLE -YEAR OPERATING ECONOMICS
(Constant 2004 Dollars)
Practice Holes
With
Without
Operator Gross Revenue
Outdoor Instruction
Full -Time Instructors (6 a $100,000)
$ 600,000
$ 480,000
Part -Time (6 @ $30,000)
180,000
140,000
Total
$ 780,000
$ 620,000
Indoor Training (5,000 hrs. @ $100)
$ 500,000
$ 500,000
Sponsorships
50,000
50,000
Health and Fitness (300 days a? $1,200)
360,000
360,000
Merchandise
100,000
90,000
Office Rent (4,000 sq.ft. @ $30)
120,000
120
Other
25,000
20,000
Total
$1,935,000
$1,860,000
Lessor Net Operatine Income
Master Rent
Outdoor Instructor (a I S%) $ 117,000 $ 93,000
Training, Health/Fitness (@ 20%) 1721000 172,000
Sponsorships 50,000 50,000
Merchandise (a 6%) 6,000 5,400
Office 120,000 120,000
Practice Hale Surcharge (a 10% of Outdoor Instruction) 78,000 - -
Total $ 543,000 $ 440,400
Expenses
Practice Holes Maintenance (3 @ $35.00) $ 105,000 ---
Short Game Practice Area Maintenance 507000 $ 50,000
Range Maintenance/Picking (50%) 35,000 30,000
Balls 10,000 8,000
Utilities & Building Maintenance (@ $10/sq.ft.) 100,000 100,000
Insurance 20,000 20,000
Administration 75,000 75,000
Total $ 395,000 $ 283,000
Net Operating Income $ 148,000 $ 157,400
Source: Economics Research Associates.
27