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CAC 06 24 1996CULTURAL COMMISSION AGENDA La Quinta Civic Center Study Session Room 78-495 Calle Tampico - La Quinta, CA 92253 June 24, 1996 7:00 P.M. I. CALL TO ORDER A. Roll Call B. Pledge of Allegiance II. CONFIRMATION OF AGENDA Corrections, deletions or reorganization of the agenda III. APPROVAL OF MINUTES Approval of Minutes of April 22 & May 20, 1996 IV. PUBLIC COMMENT The Chair reserves the right to limit discussion on any topic to five minutes or less. V. CORRESPONDENCE AND WRITTEN MATERIALS A. Art in Public Places Commission Minutes for April 29 & May 29, 1996 VI. STAFF REPORTS A. Discussion of City Council Action on Commissions, Committees & Boards VII. COMMISSION BUSINESS A. Cultural Arts Master Plan B. Council Representative Discussion VIII. WORK PLAN UPDATE - Committee Reports A. La Quinta Pageant B. Commission Protocal IX. COMMISSIONER COMMENT & ANNOUNCEMENTS CACAG N .022 1 X. NEXT MEETING DATE, TIME AND TOPIC July 22, 1996 7:00 PM La Quinta Civic Center Study Session Room • Cultural Arts Master Plan • La Quinta Pageant • • • XI. ADJOURNMENT CACAGN.022 2 ART IN PUBLIC PLACES COMMISSION MEETING MINUTES LA QUINTA CITY HALL - SESSION ROOM APRIL 29, 1996 The regular meeting of the Art in Public Places Commission was called together at 3:02 P.M. by Chairman Walling who asked for the roll call: I. ROLL CALL COMMISSIONERS PRESENT: Commissioners Judi Cothrun, Johna Davis, Michelle Klein, Elaine Reynolds, Rosita Shamis, and Chairman Walling. It was moved and seconded by Commissioners Klein/Cothrun to excuse Commissioner Kennedy. Unanimously approved. STAFF PRESENT: Assistant City Manager Mark Weiss, Community Development Director Jerry Herman, and Executive Secretary Betty Sawyer. II. PUBLIC COMMENT: Council Member Terry Henderson asked to address the Commission as a representative of the La Quinta Historical Preservation Commission regarding a request to add an item to the next Art In Public Places Commission agenda. She stated the Historical Society would like to restore and install the City of La Quinta historic street marker signs throughout the City - the Obelisks. They are historical to La Quinta as no other city has them. The Historical Society is looking to adopt the Obelisks as the City's mascot and place them throughout the City including the north section of La Quinta and at the major entrance streets from other cities. They would be used as the mainstreet entrance markers. They had received support from local developers and would like to receive support from the APP. It was the Society's hope to find a means to market the Obelisks to enhance the City streets. Chairman Walling stated the Commission would add this item to their next agenda. III. CONSENT CALENDAR A. Chairman Walling asked if there were any changes to the minutes. Commissioner Shamis stated she was not at the meeting and had some questions regarding the request made by Rancho La Quinta for $35,000. Community Development Director Jerry Herman explained that Rancho La Quinta was asking the APP Commission to expend $70,000 from the APP fund for the construction of an art piece to be placed at the corner of 48th Avenue and Washington Street. Half the amount had already been paid into the fund (which would be refunded to the developer) and the APP4-29 Art in Public Places Commission Minutes April 29, 1996 remainder would be paid by the developer by way of credits when building permits were issued, until the $,000 had been reached. Discussion followed regarding the method in which the money would be expended for the project. There being no further discussion, it was moved and seconded by Commissioners Reynolds/Klein to accept the minutes as submitted. Unanimously approved. B. Financial Statement: There being no questions, it was moved and seconded by Commissioners Klein/Reynolds to accept the report as submitted. Unanimously approved. IV. BUSINESS SESSION A. Chairman Walling introduced Mr. Louis DeMartino who addressed the Commission regarding his project at the intersection of Highway 111 and Washington Street. Mr. DeMartino explained he was requesting permission from the Commission to transfer funds from the theater project to the corner project within the Highway 111 La Quinta Center so that he would be able to replace the material to be used on the mountains (stainless steel) with bronze and reduce the size of the gem. The funds, as originally distributed, were arbitrarily figured and had no bearing on what could be placed at both sites. Discussion followed regarding a description of the sculpture. Community Development Director Jerry Herman stated the City Council had approved the contract for $95,000,000 and Mr. DeMartino's letter from the developer states $107,000.00, and asked Mr. DeMartino if the developer had contribute additional funds? Mr. DeMartino stated he had a signed contract with the developer and it was for $107,000.00. Chairman Walling stated he thought the developer should be made aware of the difference between what had been committed by APP funds and the contract price and directed staff to draft a letter to Mr. Shovlin regarding this. 2. There being no further discussion, it was moved and seconded by Commissioners Klein/Cothrun to recommend to the City Council approval of the modification as requested by the artist, Mr. DeMartino. Unanimously approved. 3. Commissioner Klein asked Mr. DeMartino to verify that Mr. Shovlin, developer of the Center, was aware of the changes being requested. Mr. DeMartino presented a letter he had sent to Mr. Shovlin and stated Mr. Shovlin was aware. APP4-29 Art in Public Places Commission Minutes April 29, 1996 B. Discussion with Assistant City Manager regarding the responsibility of City Boards and Commissions. 1. Chairman Walling introduced Assistant City Manager Mark Weiss who stated he had been directed by the City Council to explained the reports that had been submitted to the City Council regarding the different City Boards and Commission. He further stated Council had directed him to meet with each of the Boards and Commissions to obtain their comments regarding the different Boards/Commissions. 2. Chairman Walling asked each of the Commissioners how they felt about the size of the Commission. Commissioner Reynolds explained that seven was better than five and if reduced by attrition the Commission would lose Chairman Walling. If money was an issue the Commission would be willing to remain on a volunteer basis. Seven was a better number. a. Commissioner Klein stated that the Commissioners had originally agreed not to accept the monthly allowance and would be willing to do so again. b. Chairman Walling stated that with seven members it gave the APP the ability to break into review committees without utilizing all the members, which was an advantage. C. Commissioner Cothrun stated it was hard to comment since she had only been a member for one meeting. It appeared that in the past, there was so much to be done and just so many to do it. It seemed prudent to have seven members for that reason. It appeared to her that the APP was just beginning to function and make decisions. The Master Art Plan is ambitious and needs a lot of people to implement it. d. Chairman Walling stated that the focus of the Commission had been on projects and now they were involved with a diversity of projects t be accomplished e. Commissioner Cothrun stated she had no idea what the costs were to staff the Commission. f. Commissioner Shamis stated this was her third year on the Commission. The first year she sat quietly and determine what the APP4-29 Art in Public Places Commission Minutes April 29, 1996 Commission was all about. The Commission has existing commitments that need to be completed and it takes time and work. Education is very important for the future of La Qunita, to add to its natural beauty. In order to do this the Commission was looking to the City Council for approval of a workshop to educate the entire community as to the importance of Art in Public Places. La Quinta has more developing and this is just the beginning. The Commission has the ambition to not only have new art but temporary art exhibits. Existing, public, and temporary art, needs to be the future for La Quinta. The City needs to work with developers to have art incorporated into the project and not find a place to fit the art into the project from the conception. The City needs the cooperation of businesses, developers, City Departments, and the community for input as to how art can be incorporated into the City. The Artists Bank needs to be organized. Valley -wide joint APP meetings have been started to keep in communication with the other commissions in the Valley. The Master Plan was reviewed in depth by the Commission and the Council. The City would need the APP if they were to complete the Plan. She would like to see the APP continue in order to see the plan completed. g. Commissioner Klein stated the size of the Commission is adequate, but she would like to see it increased to enable them to work with the artists more. Reducing the size would remove a lot of excellent Commissioners and some of the projects are labor intensive and require man power. 3. Chairman Walling asked how the Commission felt about consolidating any of the Commissions/Boards. a. Commissioner Reynolds stated that if the APP needed to form a review committee, with five members they would lose strength. The Commission needs a lot of energy and members they could get. There were too may avenues to go through to get something completed. In reference to the the other Boards/Commissions, she suggested that in the Cultural Commission's Plan, Item #2 should be eliminated as it refers to one of their tasks as being responsible for visual arts. She felt this was a duplication of responsibilities. b. Chairman Walling stated that by having an APP Commission it makes the statement that the City is committed to the arts. It would seriously diminish this if it were combined with any other commission. APP4-29 Art in Public Places Commission Minutes April 29, 1996 C. Commissioner Klein stated that any city who had formed an APP, found it had taken time to establish the Commission. d. Chairman Walling stated there was a learning curve to becoming educated and understanding the roll of a Commissioner. e. Commissioner Davis stated it would be a shame to lose two of their members and have to go through the process of educating new members. Seven seemed to be a good number. f. Commissioner Reynolds stated that with seven members when one or two members are unable to attend, they are still able to conduct business. g. Chairman Walling stated that efficiency was important, and developing new methods of how they could do this was important. Staff time would not be increased no matter how the numbers changed. h Commissioner Reynolds stated she had no problem with APP members belonging to the Arts Foundation. Their expertise lent to the value of the APP. Currently there were still four members serving on the APP who were not recommended by the Foundation. I. Chairman Walling stated this Commission does require its members to have some expertise and the Foundation members are welcome due to their knowledge and understanding of the arts. j . Community Development Director Jerry Herman clarified that the Foundation only makes a recommendation to the City Council who has the final authority to appoint members. In addition, he read Commissioner Kennedy's comments and submitted them to the Assistant City Manager for his information. k. Commissioner Cothrun stated that in regard to the monthly enumeration received from the City, the value of the people serving on the Commission was beyond what the City could be afforded, due to their expertise. Assistant City Manager Mark Weiss stated the preference was to have seven or more member. Status quo is the preferred structure for the APP Commission. He thanked the Commissioners for their comments and would report the information back to the City Council. APP4-29 Art in Public Places Commission Minutes April 29, 1996 M. Commissioner Reynolds stated the Commission would like to make La Quinta the "City of art", if given the opportunity. n. Chairman walling thanked Assistant City Manager Weiss for his time. C. Discussion regarding the Dedication Ceremonies for the Fritz Burns Park art piece- DeMatteis/Emerson - on Saturday, June 8th. 1. Community Development Director Jerry Herman explained that the dedication of the Park had been scheduled for June 8th and this was a function of the City Council. The APP could chose to include the art piece as part of the Park dedication or ask the City Council for a separate dedication on a different date. The second alternative may not be accepted as the Council views the artwork as part of the Park dedication. Staff is recommending the APP participate in this dedication and give the City Clerk the list of names to mail the dedication invitations to. The dedication would include an introduce of the Council, the Parks and Recreation Commission and the APP Commission. There would then be an introduction of the artists and a presentation of the artwork. 2. Commissioner Klein stated it seemed to make sense to combine the two. 3. Commissioner Shamis stated she would like to have an invitation sent to every APP Commission in the Valley, local developers and artists, as well as members of the La Quinta Art Foundation, 4. Community Development Director Jerry Herman stated this is a dedication of the City Park and all the elements contained in the park. The Commission may want to request the Council give the APP other opportunities. 5. Commissioner Klein asked if it was too late to put an ad in the local newspaper, the Desert Sun. 6. Commissioner Reynolds suggested an announcement be made, at the Mayor's breakfast. D. Temporary Art Program - 1. Staff informed the Commission that they were still working with the City Attorney to make a determination. Consideration was being given to separating the temporary art program to be contained in the City Hall and the display of art pieces throughout the City. APP4-29 Art in Public Places Commission Minutes April 29, 1996 a. Commissioner Reynolds asked if it would make any difference if the APP and Council vote on the piece to be placed in the program. Discussion followed regarding having a specific art piece on loan and placed somewhere in the City. b. Commissioner Reynolds stated that artist Snake Jagger would like to design a piece of art specifically for La Quinta. Chairman Walling asked if he wanted to create a piece of temporary art or specific art. Discussion followed regarding the placement of potential art pieces. C. Community Development Director Jerry Herman stated the City would be constructing and landscaping medians on some the City streets and the APP would be given the opportunity to place art at different locations. d. Chairman Walling asked staff when the Rancho La Quinta art request would go to Council. Staff stated it would be on the May 21 st agenda. e. Commissioner Shamis asked staff if the maintenance to the art piece by John Kennedy had been taken care of. Staff explained they had contacted the artist and requested a letter to the Council stating what needed to be done and the process. Staff would see that the work was completed. V. COMMISSIONER ITEMS: A. Future Agenda items: 1. Discussion relative to the La Quinta Historical Society request for renovation and placement of the Obelisk landmarks. 2. Location of the Civic Center Art Purchase 3. Temporary Art - outdoor art ADJOURNMENT There being no further discussion, it was moved and seconded by Commissioners Reynolds/Shamis to adjourn this regular meeting of the Art in Public Places Commission to a special meeting on May 295 1996. This meeting of the Art in Public Places Commission was adjourned at 4:09 P.M. APP4-29 SPECIAL MEETING OF THE ART IN PUBLIC PLACES COMMISSION NORTH CONFERENCE ROOM MAY 29, 1996 11:00 A.M. This special meeting of the Art in Public Places Commission was called to order by Chairman Walling at 10:15 a.m. who asked for the roll call. ROLL CALL: Present: Commissioners Johna Davis, Michelle Klein, Elaine Reynolds, Rosita Shamis, and Chairman Walling. Absent: Commissioners Judi Cothrun and Sharon Kennedy. It was moved and seconded by Commissioners Klein/Shamis to excuse Commissioners Cothrun and Kennedy. Unanimously approved. Staff: Community Development Director Jerry Herman, City Attorney Dawn Honeywell, and Executive Secretary Betty Sawyer. PUBLIC COMMENT: Commissioner Reynolds stated she had spoken with artist Snake Jagger who expressed his apology for not appearing personally, but did want to inform the Commission he would like to participate in a temporary art program if the City were to have one. CONSENT CALENDAR: A. Financial Statement - Staff informed the Commission that the $70,000 appropriated for the Rancho La Quinta project was not reflected in the Statement. Commissioner Klein asked if the art piece at the corner of Highway 111 and Washington Street by artist Louis DeMartino was reflected in the Statement. Staff stated yes, as approved by Council. There being no further questions or changes, it was moved and seconded by Commissioner Klein/Davis to accept the Financial Statement as submitted. BUSINESS ITEMS: A. Temporary Art Program: Chairman Walling stated that one of the reasons for this special meeting was to have a discussion with City Attorney Dawn Honeywell regarding potential problems with a Temporary Art Program. 1. City Attorney Dawn Honeywell stated there was no "legal prohibition" against having a Temporary Art Program. Her concern was the extra exposure that falls on the City by having a program. There were two different issues of primary concern: creating a public forum by providing a space where people are allowed to display their art. Once you establish such a program, it is hard to regulate what is displayed because regulating the artwork could interfere with an artist's right to free speech. APP5-29 Art in Public Places May 29, 1996 2. Chairman Walling asked what in the program triggers the public forum. City Attorney Dawn Honeywell stated the forum was created when you provide a space in the public that is for display of public art. Chairman Walling asked why the City did not have the -right to control what was displayed. City Attorney Dawn Honeywell stated that art was an expression of speech and the City cannot prevent someone from speaking once the door is open. If an individual decides to challenge the City, they will argue that the City has denied him a public forum. Chairman Walling asked how museums that are run by cities are able to have such programs. City Attorney Dawn Honeywell stated that potentially they do have the problem, but they usually have a set of criteria in place to determine what will be allowed to be displayed. 3. City Attorney Dawn Honeywell stated the second issue she was concerned with was discrimination. In the process of deciding who would be allowed to display, problems occur. Contractual problems that cause the public to say that as a public entity the City did not conduct the process correctly. If someone wants to challenge the program it would be in one, or both, of these issues. Chairman Walling asked if there was a way to minimize the two problem areas. City Attorney Dawn Honeywell stated the best way was to allow the temporary art and minimize the problems. She would want to insulate the City from making the decision of what artwork would be allowed. Some type of leasing procedure where by the City leases an art piece for a temporary purpose. Space is made available for the leasing program. The advantage with leasing is that it eliminates the restrictions, because no public forum is being created. 4. City Attorney Dawn Honeywell asked if people would be allowed to display their artwork for sale. Commissioner Shamis stated that by not being involved in the sale of the artwork, the City would not create a market for the artists to sell their product thereby eliminating a problem for the City. City Attorney Dawn Honeywell stated it lessens the risk where by the City could be challenged if the artist is not allowed to "advertise" the artwork while it is on lease to the City. A program could also be put into place whereby a percentage of the sale price would be paid back into the APP fund if piece were sold while on display: 5. Chairman Walling asked if it would help to limit the space to be used for temporary art, would an individual still be able to accuse the City of discriminating against them? City Attorney Dawn Honeywell stated the City could not make a decision based on content. It is difficult to determine an objective criteria whereby artwork is chosen for display. APP5-29 Art in Public Places May 29, 1996 6. Commissioner Shamis stated she had been very moved by the APP Master Art Plan and while writing the program, the Commission felt strongly about having a Temporary Art Program included in the Plan. City Attorney Dawn Honeywell stated there was no problem with the APP having the program. There just needs to be a method in place whereby the City is not exposed to litigation. She suggested adding a section to the APP Ordinance to allow temporary art displays. 7. Chairman Walling asked if the City owned the art, would the City still be exposing itself to a problem? City Attorney Dawn Honeywell stated the City does not create a public forum by just purchasing art. Chairman Walling asked if the City could purchase the art piece and then offer the artist the opportunity to purchase the piece back at the end of a designated time period. City Attorney Dawn Honeywell stated this was an alternative. 8. Community Development Director Jerry Herman stated the APP needed to structure a program for temporary art using the comments made at this meeting. Staff would research programs from other cities as to how they were structured including the possibility of creating a revenue source. 9. Chairman Walling asked the City Attorney if the program could be anywhere in the City. City Attorney Dawn Honeywell stated it could be any place they wanted. Chairman Walling asked if there were any specific laws the APP should be reviewing. City Attorney Dawn Honeywell stated that if the City Council directed her, she could do another review to further determine the City's exposure. Chairman Walling asked if the APP should ask Council for their direction regarding the program. Following discussion, it was moved and seconded by Commissioners Reynolds/Shamis to recommend to the City Council that a review by the City Attorney be conducted to further review the Temporary Art Program. Unanimously approved. B. Discussion Regarding the Renovation of the Historic Obelisks Landmark Street Sims l . Council Member Terry Henderson stated that although she was a member of the City Council she was appearing before the APP as a resident and member of the La Quinta Historical Society to show support for this project. The Historical Society was supporting the program and was requesting the support of the APP as well. 2. Chairman Walling asked if the Historical Society had a list of people who were interested in supporting the program. Ms. Henderson stated she did not have a list, but could get a list of those who had expressed an interest. Chairman Walling stated that contacting those interested in the program would give the APP an impetus to start the program. APP5-29 Art in Public Places May 29, 1996 3. Commissioner Reynolds stated it was her understanding that the City had a supply of the Obelisks stored at the City yard. She further stated that a resident of the City had stated that the City should have either the obelisks or the street sign, but not both. 4. Commissioner Shamis asked if the Obelisks were the responsibility of the APP or the Public Works Department. Whose responsibility was it to see that the program was initiated? 5. Ms. Henderson stated they had no desire to change the Obelisk, but rather to expand their installation to include the entire City, north and south and at the major points for the streets entering the City. She felt there would still be a need for the standard street sign. The Obelisks would only be placed on one corner of an intersection to bring a feeling of unity to the City. The APP may consider having an artist create a design to add to the Obelisk to give them a new look. 6. Chairman Walling asked if there were any legal issues they should consider. City Attorney Dawn Honeywell stated they would need to make a findings that the program fit within the criteria for art. Community Development Director Jerry Herman asked if the program was to just the restoration of the Obelisks or with some artistic enhancement. Chairman Walling stated that with the enhancement it would make the Obelisks more visible. 7. Commissioner Reynolds stated she would like to see local students involved in the program. Chairman Walling asked if the APP would run the program or let the La Quinta Arts Foundation. 8. Commissioner Davis asked if anyone knew what the Historical Society wanted the program to do. Commissioner Reynolds stated she understood they wanted to preserve the Obelisks as a historic feature. 9. Community Development Director Jerry Herman asked if the APP was recommending to the City Council, the expenditure of funds to create a youth program to design and install the Obelisks? Chairman Walling stated the APP needed to decide what they would want the program to consist of and present the whole program to the Council. Local developers should be contacted to determine what financial support is available. A Program needed to be designed and figures researched as to the costs involved. 10. Chairman Walling asked Commissioner Davis if the Arts Foundation could want to create a youth program around the Obelisks. Commissioner Davis stated she would speak with the Historical Society to see what they are wanting to do. Commissioner Reynolds asked staff to prepare a report as to the number of Obelisks that were left in storage and what was installed on local streets. APP5-29 Art in Public Places May 29, 1996 11. Commissioner Shamis stated she felt the Public Works Department should be included from onset so they are aware of what is happening. 12. Commissioner Klein stated she was not sure the design should be changed as the Obelisks were historic landmarks and should remain as they were originally constructed. Commissioner Reynolds stated her concern was that the Obelisks were difficult to read. Chairman Walling stated the APP needed to determine how far they would like to take this program. COMMISSIONER ITEMS A. Staff informed the Commission that a location needed to be determined as to where to place this years selection of artwork purchased at the La Quinta Arts Festival. After reviewing different locations within the City Hall, the Commission determined the art piece should be placed on the west wall of the north entrance to the Session Room. The art piece currently on this wall, by artist Lori Slater, would be moved to the north wall on the west side of the south entrance to the Session Room. Following discussion, it was moved and seconded by Commissioners Klein/Davis to recommend this location to the City Council for their consideration. B. The Commission then discussed possible locations to place the entry gate designed by Alber DeMatteis. After viewing the gate where it was on display in the Administration waiting area, the Commission determined to leave it in this location until the park area to the west of City Hall was completed and then install it in the last arch on the west walkway leading to the north parking lot. Following discussion, it was moved and seconded by Commissioners Davis/Reynolds to recommend to the City Council leaving the gate in its present location. ADJOURNMENT There being no further business, it was moved and seconded by Commissioners Klein/Reynolds to adjourn this special meeting of the Art in Public Places Commission to a regular meeting of the Art in Public Places Commission on June 10, 1996, at 3:00 P.M. Unanimously approved. This special meeting of the Art in Public Places Commission was adjourned at 12:15 P.M. APP5-29 �aL% •c9� V AGENDA CATEGORY: OF Commission Business COMMISSION MEETING DATE: June 24, 1996 ITEM TITLE: Update on Cultural Arts Master Plan RECOMMENDATION: Receive and make recommendations to material provided. FISCAL IMPLICATIONS: Currently, there are no related fiscal costs associated with the Cultural Commission's work on the Cultural Arts Master Plan. BACKGROUND AND OVERVIEW: The Cultural Commission was established in June 7, 1994 by the City Council to encourage the development of primarily literary, performing and visual art events and activities. The Cultural Commission has been addressing concerns listed within its Work Plan approved by City Council on March 5, 1996. One of the items listed within the Work Plan is development of a Cultural Arts Master Plan. The Cultural Commission has been addressing elements of this item since the March 5, 1996, City Council approval. Attached for the Cultural Commission review are the following documents: 1 . Cultural Arts Master Plan Schedule 2. Draft of a Cultural Arts Master Plan Narrative 3. Draft of a proposed letter to steering committee members Once the items have been reviewed and edited by the Cultural Commission, staff will relay the information to the City Council in the form of an Informational Item and Report. FINDINGS AND ALTERNATIVES: The alternatives available to the Cultural Commission are: 1 . Review the attached documents, edit and authorize Staff to forward on to the City Council as an agendized item under Informational Reports; 2. Do not review the documents; or 3. . Provide Staff with further direction. Marty Nic olson Parks & Recreation Director Attachments: 1. Cultural Arts Master Plan Schedule. 2. Draft of Cultural Arts Master Plan Narrative. 3. Draft of Cultural Arts Steering Committee Letter. CULTURAL COMMISSION WORK PLAN ITEM CULTURAL ARTS MASTER PLAN SCHEDULE MISSION: To develop a Master Plan to encourage the Arts in the City of La Quinta. Step One Presentation of Master Plan concept to City Council. Step Two Establish criteria for Steering Committee/Task Force Step Three Identify Steering Committee: Commission will propose areas of expertise needed for Steering Committee membership. Step Four Orientation of Steering Committee, adopt mission statement Presentation of Master Plan Concept Identify focus and areas of community concern. Step Five Strategic Planning Phase/Determine assessment strategy Step Sias Begin Assessment strategies through use of surveys, community presentations and forums. Step Seven Submit assessment update to City Council. Step Eight Cultural Commission review of proposed master plan. Step Nine Presentation of Cultural Arts Master Plan to City Council. Step Ten Implementation of Cultural Arts Master Plan. D R A F T CULTURAL ARTS MASTER PLAN Arts and culture are necessary components of an investment in the enrichment and well-being of our community. The development of a strong cultural plan has a positive impact on the economy, community, and families. It is vital for the City to make a commitment to the arts and to implement a master plan which will unify the community. A community cultural plan may well become the blueprint for building "livability" into an area. It can mesh with all other community master plans to show how culture plays an integral role in shaping the community's look, feel, spirit, and design. Ideally, it can be used as a working tool to give form to ideas and to ensure action and results of lasting value. The process allows a community to define those aspects of cultural development that are most appropriate and essential to its own way of life and future growth. Planning for cultural development takes into account the visual and performing arts, the role of artists in the community, urban design, public celebration, cultural diversity, arts education, public art, community building, and more. Communities have long employed strategic planning as a method to determine an organized sequence of steps necessary to arrive at specific goals. Community planning addresses quality of life issues and community concerns by developing a long-term series of action steps. Cultural development is central to general community planning and acts as a catalyst that leads to a wide range of other planning activity. A cultural strategic plan was successfully implemented in such cities as Seattle, Santa Barbarat Carlsbad, Louisville, to name a few. Community cultural planning is also a means of establishing a city's identity and strengthening existing cultural bonds and organizations. A strategic plan provides the focus and direction to increase opportunities for artists and to raise existing activities and organizations to a new level of development and service to the community. A Cultural Plan is a planning process in which the cultural potential needs are addressed. A plan will have a significant impact, provide increased funding, create conflicts and provide resolutions. It is a "living" document which needs to be evaluated periodically. A cultural master plan analyzes the needs and opportunities for arts organizations and artists, cultural facilities, arts programs, public art, arts education and cultural tourism in a community. It can map out the proposed short- and long-term growth of arts and culture. Formulating a plan with community input focuses on future actions of the entire community as they affect cultural functions. In this way the arts are considered as a cultural resource similar to libraries, schools and parks. Most importantly, a cultural plan establishes a vision of a desired future and establishes roles, steps, time lines and methods for achieving that vision. Community cultural planning employs basic concepts of strategic planning as utilized in the business world. A good cultural planning process to creates and mobilizes arts advocates. It requires the participation of all the cultural decision -makers in a community. The Process: - Create Steering Committee/Task Forces. - Define strategic planning. - Assessment. Identify strengths/weaknesses/problems/dreams in the community. - Hold public meetings/forums. - Compile and define result of assessment in written form. - Distill critical issues. - Initiate Task Forces to deal with issues. - Develop recommendations --goals and objectives. - Hold plenary meeting for all Steering Committee and Task Force members to review, correlate, adjust, discuss all draft points. - Draft plan; then review with plenary and community leaders. - Revise the plan incorporating input from general meeting and meetings with community leaders. - Distribute and implement the document. It is a symbol -- not the end. - Celebrate! Prepared by: Kathryn B. Hull, Chair La Quinta Cultural Commission June 14, 1996 D R A F T Date (6/14/96) Name/Address Dear (Steering Committee Nominee): The La Quinta City Council has authorized the Cultural Commission to develop a Cultural Arts Master Plan for the City. To that end, this letter encourages your participation. Because of your vital interest and involvement in the City of La Quinta and its future, the Cultural Commission is inviting you to be a member of the Steering Committee and share in the development of the Cultural Arts Master Plan. Task forces will be formed to facilitate group efforts to accomplish the Plan's objectives which include gathering information on the community's strengths and weaknesses, soliciting comments on current or perceived needs, analyzing programs and services which are in place, evaluating the economic impact of the arts on the community, determining if there is a need for an arts facility, and developing a plan which will meet short- and long-term goals of the City. We know you will be a valuable resource and we would be pleased to have your participation. You are invited to attend an orientation meeting on (date) at (time) at (the La Quinta Senior Center, 78-450 Avenida La Fonda). At that time you will learn more of the process and commitment expected, and you can register your interest. Sincerely, Kathryn B. Hull, Chair Cultural Commission P.S. For more information call me at 771-1041, or call Marty Nicholson, Director of Parks and Recreation, 777-7090. June 16, 1996 D R A F T WORKING LIST ON DEVELOPING A MASTER CULTURAL PLAN FOR LA QUINTA - CRITERIA FOR MEMBERS OF THE STEERING COMMITTEE 1. La Quinta resident preferred. 2. Strong interest in and support of the arts in La Quinta. 3. Availability, willingness to commit to end of project. 4 Recognized expertise in field. 5. Reflect diversity of the community. Preliminary sources and suggestions for personnel on Steering Committee and/or Task Forces: Steering Committee - Commissioners + Task Force committees Representation of: Arts (Schools & Community) Music Coachella Community Concert Assoc. Donna Martin Encore! A Commissary of the Arts Kathryn B. Hull Steven Berliner Instrumental Vocal Band Orchestra Dance Susan Francis Andrea Espirtos Modern Jazz Ballet Ethnic (Folk) 01 Theatre Archie Sharp Professional Community Experimental Children's Little Theater Musical Darlene Romano Visual La Quinta Arts Foundation Heidi Wilson, LQAF Exec. Dir. Joan Foster, Imm.-Past Pres. Richard DeSantis, Pres. La Quinta Arts Foundation League Honey Atkins Ruth Kennedy Art in Public Places Elaine Reynolds Anne Wolf Roger Barr Andrew Nelson John Detlie Nancy Nard Video Sculpture La Quinta Sculpture Park Bernardo Gouthier Painting Susan Benay Photography Steve Plone Literature Round Table West Honey Atkins Writer's Club Senior Center. Betty Jane Weigand Jack Eberhardt Schools Library Designers Architects Cinema Friends of the Library Honey Atkins Sherry Pena Rose Vollmer John Detlie John Walling Archie Sharp Business Meg Robertson Chamber of Commerce Michelle Dallas Jack Klein K Mexican -American Chamber of Commerce John Pena Real Estate George Berkey Mark Moran Eddie Nicholson Polo Grounds Civic City Government/Management Representatives Marty Nicholson Glenda Holt Mark Weiss Education Ask Carol McGrew or Sue T. PTA Janelle (?) Elementary Schools Diane Cardinalli Kay Wolff Middle Schools Linda Brown La Quinta High School Jon Gaffney College (?) Government City County Public Relations Social/Service Terry Henderson Patrick Welch Jean McKig Clubs Soroptimists Beverly Montgomery Rotary Susan Francis Lions Churches/Synagogues - Invite church reps. to meet Stuart Wood Father Jack Barker Kathy Kranseler Ellie Berliner Seniors Hayden & Muriel Bower Marilyn (?) 3 Youth Boys & Girls Club YMCA Celebrities Historical Country Clubs Sports John Foster Jerry Hunt Mery Griffin Fred Wolff Fred Rice Rancho La Quinta Grady Sparks John Austin Parks & Rec. Dept. 4 Areas to be addressed: Community .Geographic areas of service Human areas of service Geographic influence Inter -relationship of cities Gathering places Youth Elementary Middle Teens Seniors Organizations Programs Needs Population Purpose Facilities Current Proposed Anticipated Needed Eliminate Historical Ethnic Landscape/Sites Artifacts Business Chamber of Commerce Economic impact Merchants Developers Civic role City government responsibility 5 Funding for study, survey, facility, program: Individuals City County State/Federal Grants Foundations Corporations State arts council National Endowment for the Arts Cultural Facilities Fund Organizations/Clubs June 1996 C-1