CAC 03 08 1996C&hf 4 4 Q"
CULTURAL COMMISSION AGENDA
Special Meeting
La Quinta Civic Center Study Session Room
78-495 Calle Tampico - La Quinta, CA 92253
March 8, 1996
11:00 A.M.
I. CALL TO ORDER
A. Roll Call
B. Pledge of Allegiance
11. CONFIRMATION OF AGENDA
Corrections, deletions or reorganization of the agenda
I11. APPROVAL OF MINUTES - None
IV. PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to five minutes or less.
V. CORRESPONDENCE AND WRITTEN MATERIALS - None
VI. STAFF REPORTS - None
VII. COMMISSION BUSINESS - None
VIII. WORK PLAN UPDATE - Committee Reports
A. La Quinta Pageant - Presentation by Dr. Jim Volz
IX. COMMISSIONER COMMENT & ANNOUNCEMENTS
X. NEXT MEETING DATE, TIME AND TOPIC
March 25, 1996 7:00 PM
La Quinta Civic Center Study Session Room
•
•
XI. ADJOURNMENT
CACAGN.018
COUNCIL/RDA MEETING DATE: April 2, 1996
ITEM TITLE:
Discussions Related to La Quinta Pageant
RECOMMENDATION: g,
As directed by the City Council.
FISCAL IMPLICATIONS:
AGENDA CATEGORY:
BUSINESS SESSION:
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
The cost of producing the pageant will vary widely depending on the quality of the production. A
top quality performance opening production in 1998 could cost from $175,0004200,000. The
majority of the funds should be raised through community support, in -kind donations, grants,
sponsorships, private funds, etc.. Projected budget information is contained within the La Quinta
Pageant Proposal (Attachment 1).
BACKGROUND AND OVERVIEW:
In July 1995, the City Council allocated $5,000 at the request of the Cultural Commission (through
the Pageant Steering Committee) to further investigate the possibilities of staging an outdoor drama
(opening sometime between 1997 and 2000) based on the history of La Quinta. The approved $5,000
has been deposited with the VIVA FOUNDATION, a local, 501 C3, non-profit organization. VIVA
FOUNDATION is temporarily acting as the non-profit agency for the purpose of developing the
pageant idea and distributing the funds for consulting and is seriously considering participating in the
project as a financial backer. The La Quinta Pageant Steering Committee is a subcommittee of the
La Quinta Cultural Commission (Attachment 2) and has met on an as -needed schedule since the last
report to City Council (Attachment 3).
The Committee has retained Dr. fun Volz, Consultant for the Arts, and Professor of the Department
of Theater and Dance, California State University, Fullerton, (Profile in Attachment 4). The
Committee has met with Dr. Volz twice. Dr. Volz has agreed to work with the Committee to further
explore timeline, script, fundraising and the general concept of producing an outdoor pageant. The
proposal was submitted for the Cultural Commission's review on March 8, 1996. On January 19,
1996, Dr. Volz and Pageant Committee Members developed a proposed Mission Statement
(Attachment 5).
Using local/regional and professional/amateur performers, `diva La Quinta" would highlight La
Quinta's history from its Cahuilla Indian origins through the glamour days of the 1920-3 0's to current
times. The production would feature at least one original musical score, possibly selected by
competition, in addition to other well known music to provide nostalgia for the scenes. Community
involvement in the planning stages and anecdotes from the public as well as other competitions will
be an important part of the development process. The production may be staged on and around the
sunken Clubhouse Tennis Court at La Quinta Resort & Club. Easter weekend, annually, is the
suggested time.
During the period of his current agreement, Dr. Volz will recommend production personnel to the
Committee and will assist with the selection of staff and volunteers when appropriate. To date,
Dr. Volz has brought a wealth of ideas and suggestions for making our pageant unique and
entertaining. It is assumed that the pageant project will eventually need to establish a working
committee and non-profit organizational status or become part of an existing organization making
it independent from the City of La Quinta Cultural Commission.
FINDINGS AND ALTERNATIVES
It is hoped that the City of La Quinta will support the pageant with a major contribution or matching
funds. Without such support, eventual production would be doubtful. The Cultural Commission and
the sub -committee again look to the City Council for guidance.
Marty Nicholson
Parks & Recreation Director
o�PF'�
ATTACHMENT 1
I STATEMENT OF OBJECTIVES I
The objective of this proposal is to provide options for a La Quinta
committee interested in a professional production or pageant to
celebrate the unique history of La Quinta through quality entertainment
involving the community in planning and production.
The committee may use this proposal to seek funding and support from
the community and the proposal may be added to or edited to fit the
evolving institutional needs and financial resources of the planning
committee.
PROPOSED METHODOLOGY I
I. COMMITTEE MEETINGS AND COMMUNITY INTERVIEWS
to review individual commitments and key committee needs regarding the
proposed operation and strategic plan. This could include assessing
the community's:
--Commitment to the idea of a professional production celebrating
the history of La Quinta;
--Commitment to creating and monitoring sound budgets;
--Commitment to expanding the committee to meet the above needs and
additional needs of the production;
--Commitment and past experience in regards to the structuring, approval,
and monitoring of the budget and thoughts on the overall financial
integrity of the institution;
--Commitment to fund raising and making personal financial
contributions;
--Concerns with planning, staffing, budgeting, funding, and marketing.
The end result of this analysis would be a summary of community interests
and concerns and recommendations for committee development,
communications, monitoring needs, and productivity.
CONSULTANT FOR THE ARTS
Proposal Page 2
October 20, 1995
II. INTERVIEWS WITH KEY LA OUINTA COMMUNITY
MEMBERS TO DETERMINE:
--Artistic planning processes and committee and community
communications;
--Story potential, production resources, and script needs;
--Director/choreographer needs;
--Production integrity (scenery, costumes, lights, sound, etc.)
--Audience development and Marketing planning;
--Fund raising support, staffing needs, community relations and
institutional image;
--City government commitment and support of the project.
III. A MARKETING PLAN
An analysis and assessment of planning, processes, priorities,
objectives, resources, and expected results as well as future opportunities,
preparation, and plans. This plan would include:
--A review of audience development tools such as direct mail,
telemarketing, packaging, and tourism promotions already
employed by the City, the La Quinta Hotel, and other potentially
related sources
--A review of public relations, community relations, and media
development timetables, liaisons, and potential image building
in print and electronic media;
--Mailing list development, use, tracking, and purging;
--A review of subsidiary income potential including advertising,
gift shop, food, drink, bar, and related sales.
This would include recommendations that could be incorporated into an
Audience Development Strategy and Marketing Plan for operations in the
proposed La Quinta Hotel tennis court site.
IV. FUND RAISING ANALYSIS AND WORKSHOPS
An analysis of current operations, tools, prospect management, rating
procedures, Board/Staff relations, Board leadership, staff organizational
support and institutional concerns with a special emphasis on analyzing
the Market Requirements, the Annual Campaign, Membership Campaigns,
Large Gift Solicitations, Special Giving, and the variety of fund raising
vehicles currently employed by similar non-profit arts groups. Fund
raising costs and priorities will be reviewed in relation to annual gifts,
corporate/business gifts, foundations, special gifts, and planned gifts.
The report will summarize the above findings and include
recommendations related to future planning, creating the overall
fund raising program, cost controls, fund raiser effectiveness, and resource
development. Opportunities and traps related to "marketing -based" fund
raising may also be discussed.
CONSULTANT FOR THE ARTS
Proposal Page 3
October 20, 1995
V. FUND RAISING WORKSHOPS
In efforts to maximize the positive results of self-analysis and outside
consultation, a fund raising workshop may be extremely effective.
Individuals invited to the workshop would include any individuals who
would benefit from a clear overview of La Quinta's pageant plans and an
overview of nationwide fund raising trends, tools, theories, procedures and
priorities. This "workshop" may be designed for two people, twenty people,
or two -hundred. Major topics would be drawn from the results of La Quinta's
fund raising analysis and could include (but not be limited to):
I. THE FUND RAISING CYCLE
II. STRATEGIC PLANS & FUNDRAISING STRATEGIES
III THE COST OF FUND RAISING
IV. SIX COMPONENTS FOR A SUCCESSFUL DEVELOPMENT PROGRAM
j V. TEN FACTORS TO DETERMINE IF AN ORGANIZATION IS READY
VI. FUND RAISING'S PREVAILING MYTHS...from Contributions, March/April,
1992, Page 24.
VII. FUND-RAISING THEORIES
VIII. STRATEGIC PLAN FOR RESOURCE DEVELOPMENT
IX. PERSONAL QUALITIES OF SUCCESSFUL FUND-RAISING MANAGERS
X. CHIEF DEVELOPMENT OFFICER'S ROLE
XI. CHIEF EXECUTIVE'S ROLE
XII. DEVELOPMENT IS AN INSTITUTION WIDE RESPONSIBILITY
XIII. SIX FUNDAMENTALS FOR IMPLEMENTING FUND-RAISING
STRATEGIES
1
XIV. THE ROLE OF THE GOVERNING BOARD
XV. PHILANTHROPIC TRENDS FOR THE 1990'S... by Judith E. Nichols, CFRE
C
i
CONSULTANT FOR THE ARTS
Proposal Page 4
October 20,1995
VI. A FINANCIAL PLANNING OVERVIEW
A review of general budgetary and reporting procedures with an emphasis
on timely planning, comprehensive budget preparation and presentation,
budgetary assumptions, ongoing financial variance analysis, budget
research and clear and timely reports that facilitates future planning.
VII. AUDIENCE DEVELOPMENT WORKSHOP:
Again, utilizing information and resources garnered from the Marketing
Plan process, this workshop can be designed to inspire new ways of
attracting public support and to review nationwide marketing trends, tools,
procedures and priorities. It would be designed for volunteers or future
staff members. The participatory workshop has three major sessions:
I. Creative, low cost methods. of attracting support, attention and
audiences;
II. Strategic Planning and Audience Development;
III. Developing a Marketing Plan.
1 1
..1� t' ■ 1B�.1 ► ■
I. Gift shop layout, access, inventories, and opportunities;
II. Food and drink concessions layout, audience access,
traffic flow, and income opportunities;
III. Kitchen and catering facilities, equipment, storage, and
income opportunities;
IV. Box Office layout, access, operations, development, cost
controls and income opportunities.
E
E
CONSULTANT FOR THE ARTS
Proposal Page 5
October 20,1995
IX, PERSONNEL RECRUITMENT AND COORDINATION
PRODUCTION MANAGEMENT AND CONTRACTING
I. Strategic planning, advice, and negotiation planning for the
recruitment and hiring of an author for the script;
II. Strategic planning, advice, and negotiation planning for the
recruitment and hiring of a director/choreographer;
III. Strategic planning, advice, and negotiation planning for the
building or contracting for the construction of a set;
IV. Strategic planning, advice, and negotiation planning for the
construction of costumes;
V. Strategic planning, advice, and negotiation planning for the
other production elements;
VI. Advisement regarding the recruitment and hiring of a seasonal
Production Coordinator, Volunteer Coordinator, and other
paid or volunteer staff that may be needed for the Gala Opening.
!
!
Jim VOILz
CoNff LTAI NIF FOR THE J.*RTI
' 142 M ARION BOULEVARD
FULLERTON, CALIFORNI,A, 9263S
(714) 773-3S38 OFFICE (714) 449-7041 FAX
BUDGET/ VIVA LA OUINTAI
A
B
C
1
VIVA LA QUINTA!
2
PROJECTED INCOME AND EXPENSE
3
BUDGET FOR THE TIME PERIOD:
4
March, 1996 through March, 1998.
s
6
SUMMARY OF EXPENSES
AMOUNT
NOTES
7
e JARTISTIC
& PRODUCTION SALARIES
$70,000
OVERALL NOTE: This budget summary is intended as a general planning
9 JADMINISTRATIVE
SALARIES
$35,500
guideline for discussion, funding, and production planning purposes. It is
10 IPsyroll
Taxes/Benefits
Z22,000
not a contract or legal document.
11
12 ITOTAL
SALARIES
$127,500
13
14
PRODUCTION EXPENSES
$50,000
15
ADMINISTRATIVE EXPENSES
$22,500
16
17
NON -SALARY EXPENSES
$MOO
18
19
TOTAL EXPENSE
$20,000
20
21
PROJECTED INCOME
$200,000
22
23
24
EXPENSE BREAKDOWN
2s
26 JARTISTIC
& PRODUCTION SALARIES
2 7 lProducing
Directing Team
$20,000
Director/Choreographer and Assistant Director. (Also serve as script writers).
28
$4.000/19W, $4,000/1997; $12,000/1998.
29
Production Manager
$lZ,000
Coordinator of Scenery. lights, Sound, Rentals: All Production Elements.
30
$2,000/1996; $2.000/1997 $8,000/1998
31
Writer
$2,000
ScnpVSong Assistance Cootie easy.
32
Professional Actors/Dancers/Singers
$9,000
6 Equity Actors x $5W per week x 3 weeks
33
Non -union Singer/Dancers
$4,500
15 Chorus x $100 per week x 3 weeks
34
Scene DesignffACoordinator
$3,5W
Desi /coordmator for each of the key spaceL
33
Costume Designer/Coordinator
53,5W
IDesignertboordinator for all production costumes.
36
Lighting DesigneWoordinalor
$2,000
Designe#mwdinator for all lighting tion elements.
37
Sound Designer
$1,000
Designer/coordinator for all sound production elements.
Build sceDery/supervise volunteer crew.
38
Technical Director
$2,5W
3 9
Costume Assistance
$2,500
Costume crew.
40
Ilighting Assistance
$1,000
Lighting crew.
41
ISound Assistance
$500
Sound crew.
4 2
1 Musicians
$3,000
Recording/sound/live music/royalties.
4 3
1 Miscellaneous
$3,000
Stage manager, dance assistance, technology help, etc.
44
45
TOTAL ARTISTIC/PRODUCTION SALARIES
$70,000
46
47
ADMINISTRATIVE SALARIES
48
Institutional Planning Consultant
$12,245
1996 Assistance with Planning, Fund Raising, Personnel, Marketing. etc.
49
Institutional Planning Consultant
$8,245
11997 Assistance with Pluming. Fund Raising, Personnel, Marketing, etc.
50
Executive Director
$Z 500
11998 On -Site Administrative/Artistic/Production Coordinator.
51
Audience Developmen aNwteting Staff
WooStaff
coordination of in -kind servicalmarketingl etc.
32
Fund Raising Staff Assistance
$2.500
I Staff coordination of direct mail campaign. vohmteer campaign, etc.
53
Business Office/Accounting
$1,500
jPayroll, banking. accounting ision, etc.
54,Box0frmSupavision
$1.500
ITicket sale and mailing coordination. Mailing list development, etc.
S b
IHouseAFront of House Management
$1,500
Usher, concessions, volunteer coordination, nightly supervision, etc.
36
jAdvertising and Media Specialist
$1,210
Publications, media, and public relations coordination.
57
1 Management/Production Assistant
$1,800
Clerical support for all key positions. Report generation. eta
So
s 9
ITOTAL ADMINISTRATIVE SALARIES
$35,500
60
61
PAYROLL TAXES AND BENEFITS
$22,000
Approximately 20% of Salaries (vs. Fees).
62
63
64
TOTAL SALARIES
$127,500
6s
66
67
68
69
Page t
BUDGET/ VIVA LA OUINTAI
A
g
c
70
71
72
73
74 1PRODUMON
EXPENSES
75
Scalery
$15,000
76
Costumes
$10,000
77
1404
$4,000
78
Special Effecti;
$8,000
7 9
Sound/Music
$3,000
So
Rentals eat)
$2,000
81
Royalties
$600
8 2
ucatin lexical
$400
83
Travel
$4,000
84
Housing
$1.000
8 s 1
Miscellane"
52.E
86
8 7 ISUBTOTAL
PRODUCTION EXPENSES
$50,000
88
8 9 JADMMMI
KATIVE EXPENSES
90 lAudienceDevelopmewPublications
$5,000
roc hutes/Flyers/Mail' /Posters
91 jpb@tagWailinWTclephonc
$4,000
50,000 pie= x .32 as a basic estimate. Phone Ex & Telemarketing.
9 2 jAdmbibtrative
Travel
$3,500
Automobile travel tbrougbout Southern California.
9 3 1
Box Office Supplies
$1,500
Basic equipment and sup1pbes relying on L Quint& in -kind.
94 1
Office S lies
$1,500
Stationary, Envelopes, and genwid supplies.
9 s jFwA
Msing Publications Su
$3,500
Packets, Letters, Mailin , Envelopm, Printing. etc.
9 6 ISpecial
Conc anions Purdmes
$3,000
Pageant T Shirts, Cups, etc. Generates income.
97 1
Business Ofrwe S
$500
Billie Purchase Orden, and basic lies.
98
9 9
ITOTAL ADMINISTRATIVE EXPENSES
$22,500
100
101
102
103
104
103
106
107
108
109
110
111
112
113
114
11s
116
117
118
119
120
121
122
123
124
12s
126
127
128
129
130
131
132
133
134
133
136
137
138
139
140
Pape 2
INCOME/VIVA LA QUINTA!
A
B
C
D
E
F
1
VIVA LA QUINTA!
2
PROJECTED INCOME AND EXPENSE
3
BUDGET FOR THE THAE PERIOD:
4
March.19% through March,1998.
5
6
INCOME PROJECTIONS
7
8 I
AMOUNTS
9
10
11
1996
1997
1998
TOTAL
NOTES
12
EARNED INCOME
1000 seats x $10 per ticket x 3 nights.
13
1TIcket Sales: GENERAL ADMISSION
$30,000
200 seats x $25 per ticket x 3 nights.
14
Ticket Sales: VIP ADMISSION
$15,000
400 seats x $5 per ticket x 1 performance
IS
Ticket Sales: STUDENT PREVIEWS
$2,000
Program and billboard opportunities.
16
Advertising Opportunities
$3.000
17
18
ITOTAL EARNED INCOME
$50,000
$50,000
19
20
21
CONTRIBUTED INCOME
22
Viva Foundation
$20,000
$20,000
$20,000
$60,000
23
1 City of La Quints
$10,000
$10,000
$10,000
$30,000
24
1 Corporate Sponsorships
$10,000
$10.000
$10,000
$30,000
2 5
Business Contributions
$6,000
$6,000
$4,000
$16,000
26
Individual Contributions
$5,000
$5,000
$4,000
$14,000
27
2 8
1 ANNUAL CONTRIBUIED INCOME
$51,000
$51,000
$48,000
$150,000
29
30
PROJECTED
31
GRAND TOTAL INCOME
$200,000
32
33
34
35
OVERALL NOTE: This budget summary is intended as a general planning
36
guideline for discussion, funding, and production planning purposes It is
3 7
1 not a contract or legal document.
ATTACHMENT 2
CITY OF LA QUINTA
CULTURAL COMMISSION
Chairperson: Kathryn Hull
Commissioners: Honey J. Atkins
as of February 26, 1996 Susan Benay
Susan Francis
Archie Sharp
Judy Vossler
The Pageant Steering Committee was established by the Cultural
Commission in 1995. Committe Members are:
Chairperson:
Committee Members:
Consultant:
PageantM ist
Honey Atkins
Glenda Bangerter
Scott Dalecio
Susan Francis
Donna Martin
Fred Rice
Judy Vossler
Kay Wolff
Sherry Wollenberg
Dr. Jim Volz
California State University Fullerton
ATTACHMENT 3
011
La •cy
I
u S
AGENDA CATEGORY:
of BUSINESS SESSION:
COUNCIL/RDA MEETING DATE:
July 18, 1995
ITEM TITLE:
Consideration of a Request to Provide
Funding for the Feasibility Study for
the La auinta Pageant
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
Provide funding to the VIVA Foundation to complete the feasibility study.
The feasibility study is not to exceed $ 5000. This item has not been budgeted in the Fiscal Year
1995/96 Budget and would have to come from General Fund Emergency Reserve. The VIVA
Foundation, which is a non-profit affiliate of KSL Corporation, has agreed to accept the funds from
the City and to provide accounting services for the consultant's expenditures associated with the
feasibility study.
The Cultural Affairs Commission has created a steering committee to research the possibility of
producing an annual outdoor pageant depicting the history of La auinta (Attachment 1). The
steering committee presented the. concept to. the Cultural Affairs .Commission on June 26, 1995
and requested the concept to be presented to the City Council. The Commission also
recommended a request to the City Council to approve funding in the amount of $5000 for the
purpose of acquiring a consultant to perform a feasibility study as well as provide professional
direction to the steering committee.
The steering committee has identified many of the questions, needs and goals that are involved
with the production of an event such as the proposed Pageant and are included as Attachment 2.
To date, two items have been resolved. The first is the location, which is the sunken tennis court
at the La auinta Hotel which can accommodate up to 5000 people. The second item is that the
Pageant will be an annual event held during the three days immediately preceding Easter. The
Commission is recommending that a professional consultant be utilized to determine the feasibility
of the project as well as to assist in the identification and prioritization of goals. The Cultural
Affairs Commission will select the consultant with input- from the steering committee. Staff will
assist in the development of a Request for Proposals.
The VIVA Foundation has offered to accept the funds from the City and to account for the
consultant's expenditures.
The alternatives available to the Council are:
1. Provide funding to the VIVA Foundation to complete the feasibility study;
2. Deny the request for funding for the feasibility study;
3. Provide staff with further direction.
l
Tom Hartung
Director of Building & Safety
ATTACHMENT 4
PROFILE:
DR. JIM VOLZ
Jim Volz is a national arts consultant, author, director, manager and professor at California State University,
Fullerton. He is an arts writer for New York's Back Stage. book reviewer for Oxford University Press' Theatre
Research International, editor of the Shakespeare Theatre Association of America's Quarto, and associate
editor of the University of Colorado's On -Stage Studies. He has written more than 70 articles and reviews for
Hollywood's Drama -Logue.
Devoted to arts education, Dr. Volz has taught at six universities, administered graduate programs in acting, stage
management, and arts administration and chaired a midwest Department of Theatre and Dance. He is a Ph.D.
graduate from the University of Colorado, Boulder. From 1982-1991, Jim orchestrated the tremendous growth of the
Alabama Shakespeare Festival as managing director, and currently serves as the Vice -President of New York's
National Theatre Conference, Chairman of the Barrie Stavis Playwright Award Committee, and National Adjudicator
for the University of Wyoming's Burger Essay Competition. Most recently, Dr. Volz served as a grant reviewer for
the National Endowment for the Arts, a consultant to the Cities of San Jose and Irvine, California, as well as
theatres and arts centers in Pennsylvania, South Carolina, Florida, Colorado, and Arizona.
As a concerned community member, Dr. Volz has served on the Board of Directors of Humana Hospital, the World
Affairs Council, the Southeastern Theatre Conference, and the National Theatre Conference, worked on Chamber of
Commerce and State Tourism Committees, and volunteered services for struggling artists, theatres, arts centers, and
dance companies.
On a national level, Dr. Volz has served as a steering committee member for the American Council for the Arts; a
national artistic board member for the Orlando Shakespeare Festival; a planning advisor for ACTER, A Center for
Theatre, Education & Research; and a longtime member of the League of Resident Theatres, the University/Resident
Theatre Association, the American Arts Alliance, the Theatre Communications Group, the Authors Guild, the
Dramatists Guild, and the Association for Theatre in Higher Education. Recent activities include conducting a
strategic planning workshop for the National Association of Schools of Music and overseeing a computer
technology discussion for the National Association of Schools of Theatre.
He has published articles for Theatre Research International. U.S. Outdoor Drama. Theatre Lettre.
Southern Theatre, Quarto, Drama -Logue, Ala -Arts Magazine. the Alabama Business Review.
The Alabama Journal, and special issues of Horizon Magazine. His speaking engagements have covered
every area from the Kiwanis, Rotary, Lions, and Optimists clubs to the Volunteer Lawyers for the Arts, Alabama
Youth Foundation, Montgomery Business Committee for the Arts, the National Conference of State Legislatures,
the American Council for the Arts, the National Society of Fund Raising Executives, the National Business
Committee for the Arts, the Association of Independent Colleges and Universities, and the Association of
Government Accountants.
In 1982, the Alabama Shakespeare Festival's Board of Directors recruited Volz to spearhead the ASF's historic
expansion from a summer operation in Anniston, Alabama to one of the nation's largest and most productive year-
round theatre/dance/music operations in Montgomery. During Volz's nine-year tenure as managing director of the
ASF, the Festival reaped a number of awards and honors including grant recognition from the National Endowment
for the Arts, the National Endowment for the Humanities, the Mellon Foundation, the Shubert Foundation, and
numerous corporate foundations. Volz authored Shhakelneare Never Slept Here. a tribute to the Board of
Directors and volunteers of the Alabama Shakespeare Festival, published in 1986 by Cherokee Press of Atlanta.
Prior to joining the ASF, Dr. Volz worked at the Colorado Shakespeare Festival and taught acting and theatre
management at the University of Colorado in Boulder. In the past few years, Dr. Volz has devoted his spare time to
travel, basketball, racquetball, community service, and writing for publication.
Dr. Volz is married to professional actress Evelyn Carol Case. They have two children, Nicholas and Caitlin. As a
writing team, they edited Words for Lovers: Snionets. Sonnets, and Sensual Savings from William
Shakespeare published by WaterMark, Inc.
ATTACHMENT 5
in7ta
An Outdoor Theatrical Production
Based on the History of La Quinta
'%rXVrAL Lg QZ XM WAL
MISSION STATEMENT
The mission of VIVA LA QUINTA! is to celebrate the unique, multi-
cultural heritage and glamorous celebrity laden history of the La Quinta area
through high -quality performances highlighted by recreations of the past, in
an outdoor setting, ending with a spectacular tribute to the community.
Involving both community talent and professional artists, VIVA LA
QUINTA! will excite community spirit, promote tourism, and increase retail
revenues through a broadly appealing extravaganza, managed with fiscal
integrity for long-range growth and national recognition for La Quinta.
Pageants/mission statement:jv