CAC 02 26 1996CULTURAL COMMISSION AGENDA
La Quinta Civic Center Study Session Room
78-495 Calle Tampico - La Quinta, CA 92253
February 26, 1996
7:00 P.M.
I. CALL TO ORDER
A. Roll Call
B. Pledge of Allegiance
II. CONFIRMATION OF AGENDA
Corrections, additions, deletions or reorganization of the agenda
III. APPROVAL OF MINUTES
Approval of Minutes of January 22, 1996
IV. PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to five minutes or less.
V. CORRESPONDENCE AND WRITTEN MATERIALS
A. Cultural Commission Roster
VI. STAFF REPORTS
A. Introduction of New Cultural Commissioner
VII. COMMISSION BUSINESS
A. Approval of Changes to Commission Handbook
B. Approval of Changes to Commission Work Plan
VIII. WORK PLAN UPDATE
A. DEPA Program
B. La Quinta Pageant
C. Cultural Arts Master Plan
CACAGN.017
11
IX. COMMISSIONER COMMENT & ANNOUNCEMENTS
Commissioner Atkins
Commissioner Benay
Commissioner Berliner
Commissioner Francis
Commissioner Sharp
Commissioner Vossler
Chairperson Hull
X. NEXT MEETING DATE, TIME AND TOPIC
March 25, 1996 7:00 PM
La Quinta Civic Center Council Chambers
• Orientation
• Committee Reports
•
XI. ADJOURNMENT
CACAGN.017 2
COACHELLA VALLEY COMMUNITY CONCERT ASSOCIATION
P.O. Box 972, La Quinta, CA 92253 (619) 564-1111
Name
Address
City
ORDER FORM
State
Phone
Zip
MARCH 31, 1996 - DODGE CITY COW -BOY BAND
general admission tickets @ 15.00 =
preferred tickets (includes reception
afterward to meet the performers) @ 25.00 =
Tickets will be mailed the first week in March.
April 17. 1996 - RECEPTION AT THE NEW TRI-AGENCY LIBRARY
reservations @ 5.00 =
(reservations will be held at the door)
I wish to make a contribution to purchase
music -related books
Reservations will be held at the door.
April 27, 1996 - Orange County Youth Symphony Orchestra
tickets for 10:00 a.m. performance0 @ 10.00 =
tickets for 7:00 p.m. performance @ 10.00 =
1996-1997 COACHELLA VALLEY COMMUNITY CONCERT SERIES
December 8, 1996 - Kingston Trio
January 12, 1997 - Stephen and Carol Kechulius
February 23, 1997 - Lenny Solomon Trio
March , 1997 - Elite Syncopation
member season tickets @ 40.00 =
Patron plans (include $40 season ticket plus donation):
"Orchestra Member" ($50 donation) @ 90.00 =
includes preferred seating, receptions, program listing
"First Chair" ($100 donation) @ 140.00 =
"Orchestra" privileges + 2 tickets to any concert
"Conductor" ($200 donation) @ 240.00 =
"Orchestra" privileges + 4 tickets to any concert
"Benefactor" ($500 donation) @ 540.00 =
"Orchestra" privileges + 2 additional season tickets
and our undying gratitude!
Bonus Concert - April 20, 1997
Sherry Kloss in concert on Jascha Heifetz' violin.
tickets for members only @ 10.00 =
(non-members: @ 15.00 each, preferred @ 25.00)
Season and Bonus concert tickets will be mailed in November.
If November address is different from above, please list on back.
Total Enclosed (check payable to C.V.C.C.A.) $
Important Announcement
At 4 PM, on Sunday, March 31,
The band will perform the actual
1996, The Dodge City Cow -Boy Band
music that the Cow -Boy Band made
will appear in Concert at McCallum
famous in their travels across the
Theatre in Palm Desert.
nation.
Contrary to what the reader
With costumes from the period
might think, this is not a Country and
and original instruments and music
Western group!
provided by the Gene Autry Western
Organized in 1879 by Dodge
Heritage Museum and the Fiske
City cattleman, musician and sheriff,
Museum of Musical Instruments, the
Chalk Beeson, The Dodge City Cow-
Band transports its audience to the
Boy Band was a real and very popular
bygone era of a century ago.
group of talented musicians, cowboys
Original arrangements from the
all, which toured the United States for
brass band, in addition to the popular
35 years..
cowboy songs that have come down to
Brought to national prominence
us today, will complete an afternoon of
by the eccentric Capt. John Black
Americana as only The Dodge City
"Jack" Sinclair with his diamond
Cow -Boy Band can provide.
studded Colt .455 they toured in their
Fast moving fun and soul stirring
own set of custom Pullman cars.
American music provide family
During the Spanish-American
entertainment which brings audiences
War the band became the United States
to their feet, thrilled by what they have
Cavalry regimental band for Theodore
heard and seen.
Roosevelt's Rough Riders.
All seats are reserved. $15 for
Recreated by The Americus
general admission. Preferred seating is
Brass Band and in the tradition of their
$25 and includes a reception after the
Honor & Glory revue, the amazing
concert and the opportunity to meet the
true story of the Cow -Boy Band will be
performers.
told by Edith Sinclair, an opera and
One performance only....
radio star in Los Angeles in the early
4 PM, Sunday, March 31, 1996 at
20th century and the daughter of Capt.
McCallum Theatre, Palm Desert. For
Jack. She will introduce Chalk Beeson
tickets, Coachella Valley Community
and her father, who will tell their
Concert Association, P.O. Box 972, La
stories.
Quinta, CA 92253 or call 564-1111.
Ticket Application
Please send O General Admission ($15) or O Preferred ($25) tickets to The Dodge City Cow -Boy Band
Concert at the McCallum Theatre, March 31, 1996.
NAME
ADDRESS PHONE
CARD NUMBER EXP. DATE
SIGNATURE
❑ CheckEnclosed (Payto C. V.C.C.A.)
❑ Discover*
❑ Master Charge*
❑ Visa*
* Add $1 per ticket service charge.
MAIL TO:
COACHELLA VALLEY COMMUNITY CONCERT ASSOC.
P.O. BOX 972, LA QUINTA, CA 92253. PHONE: (619) 564-1111
CULTURAL COMMISSION
SUSAN BENAY Appointed: 7-01-95
53-686 Avenida Velasco Term: Years
P.O. Box 1366 Expires: 6-30-98
La Quinta, Calif. 92253
(619) 564-6405 (Res)
(619) 360-7155 (Bus)
HONEY J. ATKINS Appointed: 7-01-95
52-470 Avenida Madero Term: 3 Years
La Quinta, Cal. 92253 Expires: 6-30-98
(619) 564-7400 (Res)
STEVE BERLINER Appointed: 7-01-95
48-115 Via Hermosa Term: 3 Years
La Quinta, Cal. 92253 Expires; 6-30-98
(619) 564-2362 (Res)
SUSAN FRANCIS Appointed: 7-01-94
77-800 Calle Monterey Term: 3 Years
La Quinta, Cal. 92253 Expires: 6-30-97
(619) 564-4873 (Res)
(619) 564-1244 (Bus)
KATHRYN HULL Appointed: 7-01-94
77-260 Calle Chillon Term: 2 Years
P.O. Box 947 Expires: 6-30-96
La Quinta, Cal. 92253
(619) 771-1041 (Res)
JUDY VOSSLER Appointed: 2-06-96
46-555 Cameo Palms Drive Term: Unexp.
La Quinta, Cal. 92253 Expires: 6-30-97
(619) 564-1216 (Res)
(619) 564-1088 (Bus)
ARCHIE SHARP Appointed: 9-19-95
44-030 Camino Azul Term: Unex. Term
La Quinta, Cal. 92253 Expires: 6-30-96
(619) 772-0053 (Res)
Updated: 2/8/96
CULTURAL COMMISSION
HANDBOOK
Updated February 1996
o,
A Handbook for the Public, Commissioners, Council, and Staff
Explaining the Functions of the Cultural Commission.
CULTURAL COMMISSION
HoneyJ. Atkins............................................................................................Commissioner
SusanBenay...............................................................................................Vice
Chairperson
SteveBerliner..............................................................................................Commissioner
SusanFrancis..............................................................................................Commissioner
KathrynHull........................................................................................................Chairperson
ArchieSharp................................................................................................Commissioner
JudyVossler.................................................................................................Commissioner
CITY STAFF
ThomasP. Genovese....................................................................................City Manager
Marty Nicholson.................................................................. Parks and Recreation Director
CristalSpidell.....................................................................................................Secretary
CITY COUNCIL
GlendaBangerter......................................................................................................... Mayor
RonPerkins ..................................... .........................................................Mayor Pro Tern
DonAdolph...............................................................................................Council Member
TerryHendersen...........................................................................................Council Member
StanleySniff...............................................................................................Council Member
City of La Quinta
78-495 Calle Tampico
La Quinta, CA 92253
(619) 777-7090
FAX (619) 777-7101
CACBOOK
INTRODUCTION
The association with fellow commission members will undoubtedly be your most important
relationship as you serve on the commission.
Before talking about relationships, it may be well to point out a few facts about commission
members. Each of you come from various backgrounds --educational, occupational,
religious, social, economic, physical, and cultural --and we should be aware that these
differences do exist.
We must also recognize that the reason for serving on the commission will vary and
perhaps some will have a special interest. Each member will contribute in their own way
and is an important part of the decision process. We should not expect every commission
member to give of their time, their talent, their knowledge to the same degree. Some will
give more and others will give less, but in the end the community will benefit.
Bearing this in mind, the following relationships may serve as a guideline:
1. We must always respect the other individual's viewpoint even though it may be
opposite of our own.
2. We must allow the other individual to articulate his or her views, then attempt to
make an objective evaluation of those views to the limit of our ability.
3. Evaluation of our fellow commission member's viewpoint should be based on what
is best for the total community and what is best for all concerned.
4. There will be times when political action among the commission is apparent and we
must strive to minimize that whenever possible.
5. We must be open and honest at all times.
6. Each commission member has a responsibility to recognize new commission
members and see that they are made welcome, become oriented and receive
training.
CACBOOK 2
A commission member's relationship with the City Council will vary from member to
member. It may be the commission chairman or staff person will report to the appointing
authority at one of their -regular meetings. Members of the City Council may, from time to
time, visit the commission meetings and may, from time to time, invite the commission to
attend their meeting for direct input.
Individual contacts with the City Council to discuss problems are neither encouraged nor
discouraged. This will have to be handled on an individual basis. Should a controversy
arise within the commission, counsel and guidance are available from the staff as well as
from the individual council members. However it would be inherently unethical for an
individual commissioner to attempt to influence or persuade the appointing authority to
assume a posture which may be inQ000sition to the commission as a whole.
Should a split opinion exist on commission action, it may be appropriate for a majority and
minority report to accompany the recommendation to the appointing authority.
We would expect the individual commission member to recognize the following items:
1. The commission members are appointed by the City Council.
- 2. The commission member has an obligation to serve the public and to represent
their viewpoint.
3. The contact with the City Council should always be open and never used to
circumvent the staff or commission.
4. The commission should not knowingly embarrass the staff or the City Council.
5. The commission should render as much assistance as possible to the City Council
and avoid placing them in an untenable position.
6. The commission should assist the City Council in developing public trust in the
advisory commission system.
7. The commission should be sensitive to agency priorities and know when to take a
stand. There are times when, for the good of the overall agency, it may require
adjustment of the priority level of a particular project.
8. The commission falls under the restrictions of the Brown Act whereby decisions and
recommendations can only be made at a duly constituted meeting which is open to
the public.
CACBOOK 3
The following commission guidelines are recommended:
1. Contacts would be with the agency staff member assigned to the commission rather
than to other staff people. The individual commissioner should feel free to make a
contact with the higher level supervision, such as the City Manager, and/or the City
Council providing the assigned staff person is also notified of this contact.
2. Contacts with staff members should clearly be in the framework of the commission
assignment.
3. It is important for Commissioners to know the City's Art In Public Places programs
and community arts services.
4. Commissioners should not ask for individual reports, favors, or special
consideration.
5. Commissioners should realize the assigned staff person works with the commission
and reports directly to an agency supervisor. He/she is limited in scope of authority
to carry out recommendations.
Misunderstandings and problems can develop in the relationship between the staff and the
commission if an enthusiastic member attempts to take aboard those duties which are not
within the framework of the commission action. Each commissioner must be alert to the
difference between advisory policy -setting and doing the work.
At times a commissioner may be asked to "do" the work as a volunteer. It is doubly
important that when this occurs, the difference be recognized and be communicated to
assure there is no question about the role on the advisory body and the individual's
volunteer assignment.
The success of the Cultural Commission's efforts in our community is directly proportional
to the level of priority it attains in the agency operation. Governing body and administrative
perceptions on the importance and contribution of human, recreation and arts services to
the community's quality of life will inevitably influence decisions on budget, planning,
manpower, policies and procedures.
Therefore, the interdependence among agency departments/commissions cannot, nor
must not, be ignored or taken lightly..
CACBOOK 4
The Cultural Commission is in a unique position to provide for significant positive
relationships that can contribute to an understanding of cultural arts services and their
roles in contributing to a better quality of life.
It is the philosophy of the Cultural Commission of the City of La Quinta that fostering and
encouraging the arts in all its forms serves to enhance the mental, physical, aesthetic, and
spiritual health of La Quinta as a community.
Recognizing this fact, and the positive economic impact generated by the arts, this
Commission will provide leadership to the arts community through facilitating partnerships
between agencies, assisting individual artists by advocating for the provision of adequate
resources, and providing the City Council with educated, .informed advice for addressing
public policy issues as they relate to the arts.
THE ROLE OF THE CULTURAL COMMISSION AND STAFF
The role of the Cultural Commission is to provide guidelines and chart a general course
of action by formulating and recommending policies for cultural arts within the City of La
Quinta.
The Appointed City Staff lends technical support to the Cultural Commission and serves
as staff liaison. The Appointed City Staff acts as administrator who provides the data,
information and professional counsel to the Cultural Commission while serving as liaison
between policy formulation and implementation of same through administrative procedure.
City Staff will facilitate the clear, concise and efficient communication of all direct questions,
comments and requests for information between the Cultural Commission, City Manager
and Staff as well as similar requests between individual Commission members and
individual staff.
The primary function of the Staff is to perform under the direction of the City Manager the
various duties and responsibilities required to provide well-balanced and efficient cultural
arts services for the people of La Quinta.
CACBOOK 5
Liaison to the Community
The Commission will attend all civic functions (mixers, Mayor's breakfasts, ribbon
cutting, etc.); talk with residents and "hear" what they have to say. Be active in
other culturally related activities in La Quinta and surrounding communities.
The CAC could get as much publicity as possible in La Quinta and throughout the
valley. Everything the Commission does is public information. Conduct periodic
public forums (focusing on engaging arts related topics) in various public locations
(Main Street Market Fair, weekly art show in Von's Center, etc.).
2. Advisory Body to the City Council
Attend City Council meetings, maintain open communication, relay public opinion,
accept assignments to participate in committees and boards.
3. Commissioner Training Program
Develop and maintain extensive listing of seminars and workshops throughout the
country and attend when possible. Membership in arts related state and national
organizations. Funding for travel fees, etc.
CAC BOOK 6
CULTURAL COMMISSION
WORK PLAN
1996=97
00000
INCORPORATED
1982
w5
cF`y of T�9
Cultural Commission
1996=97 Work Plan
Priority: 1
Category: On -Going
Assignment Item: Annual Work Plan
Method(s) of Fulfillment: Review existing assignments, suggest assignments to
fill any voids, review programs and programs being
done by other cities.
Suggested Resources: The work plan should be considered a living document,
subject to revision during the course of routine
maintenance.
Expansion of Assignment: On going maintenance.
Commissioner Availability: Review regularly.
Commitment Required: 1 hour per month.
CACW P 1
Priority: 2
Category: On -Going
Assignment Item: Cultural Arts Master Plan
Method(s) of Fulfillment: To develop a Master Plan to encourage cultural
arts in the City of La Quinta.
Suggested Resources: Members of the community.
Expansion of Assignment: Execute the Plan.
Commissioner Availability: All Commissioners will work on the Plan.
Commitment Required: 4-5 hours of Commission/Committee work per month.
CACWP 2
Priority: 3
Category: On -Going
Assignment Item: D.E.P.A. Program
(Diversified Exposure to Performing Arts)
Method(s) of Fulfillment: Provide tickets for students to attend diversified events.
Suggested Resources: Each fall a subcommittee of Cultural Commissioners
would spend 10-20 hours making calls to secure free or
reduced rate tickets during the season.
Expansion of Assignment: No growth in staff time, should be similar each year.
Mostly work will be by PTA and/or school staff, if they
agree to work the program.
Commissioner Availability: Commissioner ill chair the subcommittee.
Commitment Required: 10-20 hours each fall soliciting tickets.
CACWP 3
Priority: 4
Category: On -Going
Assignment Item: Arts Advocacy
Method(s) of Fulfillment: Prepare guidelines and resources for parents,
educators, organizations and citizens at large to
advocate for arts education in La Quinta schools grades
K-3. Lobby for appointment of music and art
coordinators/supervisors, encourage adoption of
"National Standards for Arts Education." This program
will be implemented in cooperation with Desert Sands
Unified School District.
Suggested Resources: MENC, MTNA, National Coalition for Music Education,
local art and music organizations. Staff time and funds
are minimal. Utilize parent volunteers.
Expansion of Assignment: The goal is to eventually reach all students K-12 in the
Desert Sands Unified School District.
Commissioner Availability: All Commissioners are resources.
Commitment Required: Once organized, this project will take approximately 2
hours per month.
CACWP 4
Priority: 5
Category: Long Term
Assignment Item: La Quinta Pageant
Method(s) of Fulfillment: Creating steering committee consisting of Historical
Society, Cultural Commission, Council Member,
technical, theatrical, musical to lay ground work of
conceptual plan and feasibility.
Budget development study. Site procurement (seed
civic center ground, build temporary staging, rent
seating).
Suggested Resources: Request City funding, private funding, legal council,
staff time, recruitment, publicity.
Expansion of Assignment: Annual event creating great visibility for La Quinta
valley wide, county wide, state wide, etc. Develop into
week long event including multi -discipline arts event.
Commissioner Availability: Commissioner Atkins will chair the subcommittee.
Commissioner Francis to assist.
Commitment Required: This will require a tremendous commitment starting with
the single step of forming a steering committee.
CACWP 5
March 5, 1996
Consideration to Approve Changes to the
Cultural Commission's Work Plan
RECOMMENDATION:
As directed by the City Council.
FISCAL IMPLICATIONS:
There -are no additional fiscal costs related to approval of the Cultural Commission's Work Plan
changes. There may be additional costs associated with any recommendations that may come out of
the assignments contained within the Work Plan.
BACKGROUND AND OVERVIEW:
The Cultural Commission met and reviewed the 1994-95 Work Plan assignments and is
recommending to update the Work Plan for 1996-97 (Attachment 1). The following changes are
requested for City Council approval:
1. Change the amount of time spent on Work Plan Maintenence to 1 hour per month.
This reflects the actual amount of time spent on this assignment.
2. Add Cultural Arts Master Plan (Attachment 2) to Work Plan as Priority 2.
This assignment would be to develop a Master Plan for the City as a long range look
at cultural arts.
3. Delete Sidewalk Art Contest from Work Plan.
This event is now run by the Parks and Recreation Department.
4. Delete High School Journalism Contest from Work Plan.
This event is now offered by the Desert Sun.
5. Change Diversified Exposure to Performing Arts (D.E.P.A.) to Priority 3.
This assignment would be moved up in priority due to deletion of other assignments.
6. Change La Quinta Pageant to Priority 5.
The assignment would be moved up in priority due to deletion of other assignments.
7. Delete Latin Jazz/Salsa Festival.
This event has been researched by the Cultural Commission and determined not feasible
at this time.
FINDINGS AND ALTERNATIVES:
The alternatives available to the City Council are:
1. Approve the changes to the Cultural Commission Work Plan as submitted;
2. Do not approve the changes to the Cultural Commission Work Plan; or
3. Provide staff with further direction.
Marty Nicholson
Parks & Recreation Director
Attachments:
1. Cultural Commission Work Plan 1996-97
2. Outline of Cultural Arts Master Plan Process
V?*4PF�c
CULTURAL COMMISSION PROPOSED ASSIGNMENT
CULTURAL ARTS MASTER PLAN
MISSION: To develop a Master Plan to assist in the creation
of policies encouraging Arts in the City of La Quinta.
Skeletal Structure of Time Frame
Step One Presentation of Master Plan concept to City Council. Presentation of Proposed Time
Frame for Master Plan completion
Step Two Establish criteria for Steering Committee/Task Force
Step Three Identify Steering Committee: Commission identify possible names and
developed criteria for Steering Committee members.
Step Four Orientation of Steering Committee, adopt mission statement
Presentation of Master Plan Concept
Identify focus and areas of community concern.
Step Five Strategic Planning Phase/Determine assessment strategy
Step Sig Begin Assessment strategies through use of surveys, community presentations
and forums.
Step Seven Submit assessment update to City Council.
Step Eight Continued work on developing Cultural Arts Master Plan.
Step Nine Cultural Commission review of proposed master plan.
Step Ten Presentation of Cultural Arts Master Plan to City Council.
CRITERIA FOR STEERING CONIlVIITTEE MEMBERS
1. Resident of La Quinta preferred.
2. Strong interest in and support of the arts in La Quinta.
3. Availability, willingness to commit to the end of the project.
4. Communication skills.
5. Recognized expertise in field.
6. Reflect diversity in the community.
SUGGESTED NAMES FOR STEERING COMMITTEE MEMBERSHIP
1. Honey Atkins, CC
2. Susan Benay, CC
3. Steve Berliner, CC
4. Susan Francis, CC
5. Kathryn Hull, CC
6. Archie Sharp, CC
7. Judy Vossler, CC
8. Jon Gaffney, School rep.
9. Donna Martin, Comm Concerts.
10. Kay Wolff, School rep.
11. John Detlie, Architect
12. Patrick Welch, Newspaper
13. Joan Foster, Arts Foundation
14. Michelle Dallas, Chamber
15. Bernardo Gouthier, Sculptureland
16. Fred Rice, Historical Society
17. Andrea Spirtos, Literary, Dance
18. Hayden Bower, Seniors
19. John Pena, Mexican -American
20. Stuart Woods, churches
21. Marty Nicholson, city staff
22. Ellie Berliner/Kathy Kranseler, church
23. Darlene Romano, music, theatre
24. Richard DeSantis, Lighting, Arts Foundation
25. Steve Plone, designer, video
26. Michelle Klein, Little Theatre
27. Nancy Nard
28. Meg Robertson, business
29. John Walling, architect
30.
Date: February 26, 1996
To: Cultural Commission
From: Kathryn B. Hull, Chair
RE: Report on CULTURAL PLANNING Conference, Sponsored by
the California Assembly of Local Arts Agencies
February 91 1996, California Center for the Arts,
Escondido
Commissioner Susan Benay and I attended the all day workshop on
the "How, When, Why of Cultural Planning." Twelve offs were in
assisted
attendance. Richard Linzer, Consultant, was ,
by Annie Hansen, poet and writer.
This is an outline of the areas covered and information given at
the workshop:
I. Two preliminary questions to ask are:
1) What is the City/Commission going to do with the plan?
2) Why do they want it?
A Community Cultural Plan is a planning process in which the
cultural potential requirements and needs are addressed. The
document is brief and simple.
People would like to have control over their future.
Strategic plans in the arts are more integrated and exciting than
other arenas. Process is political and involves decision -makers.
Artists are capable of complex planning.
Artists -- the single most urban renewal tool
Make the invisible visible
Follow the artists for community economic development
Focus on successes
Consider urban zoning ordinance to allow artist centers
Prepare plan/enact plan. Action is important.
1. Some techniques for gathering information:
Change mental models.
Set goals, but they must be acted on.
Planning helps eliminate anxiety; gives assurance.
Strategic planning (advance, hold, retreat) versus comprehensive
planning (static).
2. Motivation: (types of people)
a. Achievement --Reasons for joining group dictate how one
will function and operate.
3.
4.
5.
b. Affiliate --form, bind groups together, the glue --but has
such a good time with people, but nothing gets done.
c. Influence --promote your ideas, bring energy, contacts,
but hate to work --get others to do it.
Align people into groups:
Influence - Chair
Some of each type on each committee
Value of time essential to consider
Plan for planning:
a. To clearly define the process for creating a workable
plan for community and civic cultural develop
b. To define the various aspects of a plan that will serve
the entire community
c. To identify methods of creating a master plan for
cultural development.
Consider/be aware of:
1) cost/financial
2) spirit (the bridge) --keep it alive, embody, highest
creative realization, inspire
3) technical aspects --process for planning/what is a
cultural plan
4) implementation --persuasive, effective, clear vision,
language, useful, persuade arts organizations
5) inclusion--multi-purpose plan, parts to create the
whole, broad community input
6) logistics--facilitate/expedite time
II. At the community meeting - VISION
1) Identify issues, then cluster groups by issue
Provide a scribe
Come back with something for action.
2) What are the contradictions to keep (it)
happening? Root causes? What constrains
superficial reasons like $$)
3) New direction.
What can we do?
How can we do it?
Methods
Just do it --don't talk about it.
4) Action
What can we do?
How can we accomplish it?
What are the possibilities?
Other countries --
use the arts to engrandize themselves
thinkers are respected
f rom
you? (Not
art is part of life
aesthetics, by artists or engineers, is an industry
People learn through -
seeing (visual)
hearing (auditory)
moving (kinetic)
1. Initial Agreement (Plan for Planning)
Make the process political with decision -makers; then
work in a revolving cyclical method.
2. Mandates
Formal and informal rules/constraints. What you can/cannot
do. Know what the rules are.
Informal - the way it is.
3. Mission
Must include statement
4. Stakeholders
The parts which make the whole.
5. External Environment (beyond yourself) - Needs assessment
a) forces and trends - political, economic, social,
technological
b) clients, customers, payers
c) competition - competitive forces
d) collaboration - collaborative forces
How do we operate in the cultural arena? Collaboration
is expensive. It entails giving up power to gain the
outcome.
Opportunities and obstacles come out of the external
environment.
6. Internal Environment
a) resources - people, economic resources, information,
competencies (do we have it?)
b) present strategy
overall, does it make sense, is it functional?
c) performance - indicators, results, history
Strengths/weaknesses create strategic issues
7. Strategies
a) practical alternatives/barriers
b) maj or ' proposals
c) actions
d) work programs
Vision -► Actions -+ Results -► Vision -+ Actions -► Results etc.
Strategic comprehensive plan extend 15+ years. Design short -
long -term plan.
Data -►hypothesis (utilize college for data analysis)
To gather information, ask questions, i.e.:
1) Other than money, what do you need?
2) What is the potential for making the community a better place
to live?
Purpose=Plan: To promote
support
nurture
inform
unify
develop
Make the process safe and simple
Give opportunity to participate in plan and evaluate
Four segments for Plan --
1. Mission statement
2. Organization assessment
3. Environment scan
4. Key issues
Collect information quickly
Work in small groups
Assimilate information
Work with people who get it done
Steering Committee has limited time. Ask them to commit to two -
three meetings. Get it done.
Human dimension - Who
Time - When
Look - How to get it done
Community - Where
1. Understand cultural (human) difference, i.e., ways to invite
citizens
Committees work; plenary good for listening and voting
Get consensus in small group
Contact the "adversary" first. Ask the question, then he'll
learn the lesson.
2. Time
Are we ready?
Do we know what/how to do it?
Have materials ready
After talking to the decision -makers, you can make a plan in
6-12 weeks.
3. Look of Document
Do the work, then talk to artists re:
presentation for professional and strategic document
Be brief - few pages with addendum
Show what's being done
Strategy most important --relationship between
strength/weaknesses, opportunities/obstacles.
How can I maximize strength, overcome weakness, achieve
opportunities, exploit obstacles?
People are already working in many of these area. It is in
process.
4. Community
Where it takes place, i.e., a fiesta for Hispanic community.
Go to the people.
An on -going process.
Our group -
created a bumper sticker: Unify Under The Sun
The Arts Can Be Done