CAC 03 27 1997T a
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CULTURAL COMMISSION AGENDA
La Quinta Civic Center Study Session Room
78-495 Calle Tampico - La Quinta, CA 92253
March 27, 1997
12:00 Noon
I. CALL TO ORDER
A. Pledge of Allegiance
B. Roll Call
II. PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to five minutes or less.
III. CONFIRMATION OF AGENDA
Corrections, deletions or reorganization of the agenda
IV. CONSENT CALENDAR
A. Approval of Minutes of February 27, 1997
B. Monthly Department Report for February 1997
V. PUBLIC HEARING
VI. BUSINESS ITEMS
A. Cultural Arts Master Plan
1. Review Cultural Development Community Workshop
2. Valley Wide Conference May 15, 1997
B. Letters of Commendation
C. Support and Recognition of Art Organizations
D. Budget Considerations for FY 97-98
VII. CORRESPONDENCE AND WRITTEN MATERIALS
A. Art in Public Places Commission Minutes for January 6, 1997
B. Letter of Resignation from Commissioner Francis
C. CALAA Newsletter and Conference Materials
D. Cultural Commission Letter to Community Organizations
VIII. COMMISSIONER ITEMS
IX. ADJOURNMENT
NEXT MEETING INFORMATION
April 24, 1997 12:00 Noon
La Quinta Civic Center Study Session Room
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CULTURAL COMMISSION MEETING DATE: March 27, 1997
ITEM TITLE:
Monthly Department Report for February 1997
BACKGROUND:
The Parks & Recreation Department completes a monthly Department Report consisting of
attendance figures for all programs, upcoming events and meetings attended. The Department
Report is transmitted to the City Council on the second Council meeting of every month.
RECOMMENDATION:
Receive and file.
Mark Weiss
Assistant City Manager
Attachment: Monthly Department Report
MEMO.DR
T0 Iry
4hf 4 Sep Qu&r4
MEMORANDUM
TO: The Honorable Mayor and Members of the ity Council
FROM: Marni Francisco, Recreation Supervisor
VIA: Tom Hartung, Building & Safety Director
DATE: March 19, 1997
SUBJECT: Transmittal of Parks & Recreation Department Report for the Month
of February 1997
UPCOMING EVENTS OF THE PARKS AND RECREATION DEPARTMENT FOR THE
MONTH OF APRIL 1997:
April 1 Spring Break, April Fools Party
April 2 Spring Break, A Trip to the Movies
April 3 Spring Break, Ice Skating
April 4 Spring Break, Oasis Water Park
April 6 Le St. Germain, Restaurant Tour
April 7 &14 The Basics of Investing, Financial Seminar, Sr. Center
April 14 Spring Afterschool Enrichment Classes Begin, Adams Elementary School
April 14 Spring Afterschool Enrichment Classes Begin, Truman Elementary School
April 9 Mini Car Care Workshop, Sr. Center
April 10 Spring Fling Luncheon, Sr. Center
April 11 Newport Beach, Fashion Island Shopping Excursion
April 12 La Quinta and Pizza Hut, 4 on 4 Grass Volleyball Tournament
April 13 Jillian's, Restaurant Tour
April 16 Steve Miller's Big Band Dance, Sr. Center
April 20 Cuistot, Restaurant Tour
April 21 The Living Desert, Youth Trip Camp
April 26 Tiny Tot Olympics, Adams Park
April 26 Fundamentals of Golf, Session 3, La Quinta Golf Ranch
4
PARKS AND RECREATION DEPARTMENT
ATTENDANCE REPORT FOR THE MONTH OF FEBRUARY 1997
SUMMARY SHEET
Meeting s Per Month
1997
1996
Variance
1997
1996
Programs
Leisure Class Total
125
19
106
58
15
Afterschool Class Total
121
45
76
46
29
Special Events Total
104
22
82
2
1
Adult Sports Total
311
114
197
8
7
Senior Center Total
2,971
2,679
292
152
122
Kidsline Call Total
419
421
-2
Na
n/a
Program Total:
4051
3300
751
2"
174
Rental Attendance
La Quints Sports Complex
AYSO Soccer
30
30
0
8
4
La Quinta Sports & Youth
200
0
200
2
0
Croft Soccer Club
20
0
20
.4
0
Fritz Bums Park Party Rents
20
0
20
1
0
Senior Center
Kirk of the Valley
75
0
75
4
0
Cultural Affairs Commission
45
0
45
2
0
Rental Total:
3901
30
360
21
4
PA CIPATION
RAND TOTAL
4t41
3330
7111
1396
178
1997
1996
Variance
Volunteer Hours
Senior Center
1,209
1,111
98
Meals on Wheels
43
63
-20
Kidsline
41
41
0
Parks & Recreation
10
10
Volunteer Total:
1303
1215
8>3
Revenue
Sr. Center Revenue
$4,564
$3,196
$1,368
Revenue Title 111
$828
$432
$396
Recreation Programs
$3,875
$7,956
$4,081
Revenue Total:
$9,267
$11,584
$2 317
' Information Not Available
Page 1
Youth and Adult Recreation Attendance
Meetings
Per Month
1997
1996
Variance
1997
1996
Leisure Classes
Introduction to Horses
10
0
10
1
0
Beginning Oil Painting
7
0
7
4
0
Introduction to Karate
8
7
1
8
8
Intem*diate Karate
13
0
13
6
0
Beginning Computers 1
11
0
11
4
0
Beginning Computers 11
10
0
10
4
0
Beginning Computers III
10
0
10
4
0
Intermediate Computers
4
0
4
4
0
Beginning Guitar
12
0
12
4
5
Dog Obedience
7
12
-5
4
2
Ballroom Dance 1
12
0
12
4
0
Ballroom Dance 11
6
0
6
4
0
Ballroom Dance(drop ins
4
0
4
4
0
Intemational Cooking
11
0
11
3
0
Leisure Class Subtotal
125
19
106
58
15
Afterschool Class Program
Basketball
12
2
10
4
4
Modeling & Beauty
12
0
12
4
0
Cheerleading
13
8
5
4
4
Youth Cooking
9
11
-2
4
4
Krafty Kids
7
5
2
4
4
Ballet
13
0
13
4
0
Golf for Fun
12
0
12
4
0
Homework
6
10
-4
3
9
Flag Football
12
0
12
3
0
Beginning Tumbling_12
9
3
4
4
Advanced Tumbling
13
0
13
8
0
Afterschool Class Subtotal
121
45
76
46
29
Special Events
Pharoah's: Presiden't Day Event
34
22
12
1
1
Dog Day Aftemoon
70
0
70
1
0
Special Events Subtotal
104
22
82
2
1
Adult S its
Adult Volleyball
96
56
40
4
4
Adult Basketball
96
58
38
3
3
Adult Soccer
1191
0
1191
11
0
Sports -Subtotal
311t
114
1971
81
7
Page 2
Ss_ . or Center Recreation Attendance
Meetings Per
Month
1997
1996
Variance
1997
19"
Sr. Activities
Ambassador Attendance
105
103
2
n/a
n/a
Billiards
11
10
1
n/a
n/a
Blood Pressure Check
60
67
-7
4
4
Bdd a Duplicate/Social
418
350
68
14
12
Creative Writing Club I
28
51
-23
4
4
Creative Wdfing Club II
32
0
32
4
0
FIND Food Distribution
229
224
5
4
4
Golden Tones Rehearsal
126
90
36
4
4
Golden Tones Performance
18
21
-3
1
1
Headng Consultant
4
0
4
1
0
Ice Cream Social
25
0
25
2
0
Information Services
181
176
5
a
n/a
Movie Time
22
21
1
4
4
Medicare Consultation
1
0
1
1
0
Monthly Birthday Party
28
35
-7
1
1
Singles Club
21
0
21
3
0
Table Games
40
0
40
4
Ol.
Tax Pre aration
391
46
-71
4
4
Tennis
14 0 14 3 0
Television Viewing
28
10
18
n/a .
n/a
Sr. Activities Subtotal
1430
1204
226
58
38
Sr. Classes
AARP "55" Course
24
29
-5
1
1
Arts & Crafts
33
21
12
4
4
Bridge Lesson
Ceramics
Computer
56
20
154
48
32
132
8
-12
22
3
4
24
4
5
14
Exercise
594
627
-33
11
11
PACE Exercise
62
61
1
8
8
Line Dance Inter.
33
62
-29
4
7
Line Dance Beg.
14
0
14
4
0
Painting
38
35
3
4
4
Spanish Lesson
96
59
37
4
4
Tap Dance
23
7
16
3
2
Theater Dance
17
* * 25
-8
4
4
Tal Chi
10
13
-3
3
4
Watercolor
33
0
. 33
3
0
Yoga .
24
31
-7
4
4
Sr. Class Subtotal
1231
1182
49
go,
76
Sr. Special Events
Seminars
72
78
-6
2
5
Big Band Dance
120
115
5
1
1
Luncheon
104
90
14
1
1
Dog T inning Workshop
7
0
7
1
0
Friends Meetings
Sr. Events Subtotal
7
310
10
293
-3
17
1
6
1
8
El
Senior Center Totals
2971
2679
292
1521
2]2
Page 3
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CULTURAL COMMISSION
MEETING DATE: March 27, 1997
ITEM TITLE: Cultural Arts Master Plan
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The Cultural Commission is continuing its efforts to gather information from the
community, professionals, residents, etc. for the development of the Cultural Arts
Master Plan. The valley -wide Cultural Conference was conducted on February 6, 1997,
and a community workshop was held on February 27, 1997 to gather additional input
from organizations and residents.
Staff has prepared the following documents from the February 27th Community
Workshop for the Commission's review:
■ Notes from the workshop (Attachment No. 1)
■ A registry of those who attended the workshop (Attachment No. 2)
■ A compilation of responses received to the workshop questionnaire (Attachment
No. 3), including the completed questionnaires
As part of the information gathering process, the Cultural Commission has tentatively
scheduled a second valley -wide conference for May 15, 1997 from 3-5:00 p.m.
Chairperson Hull has been coordinating with the California Arts Council for the provision
of a panel/speaker for the second conference. The Commission may wish to address
the following areas in relation to the May 15th conference:
■ A formal invitation letter needs to be sent out. Staff has prepared a draft letter
for the Commission's review (Attachment No. 4)
■ Staff has also prepared a draft agenda for the meeting for the Commission's
review (Attachment No. 5)
■ There are . no funds specifically budgeted for this conference to cover
refreshments and/or other incidentals. However, there is a balance of
approximately $20.00 from the first conference and workshop. In addition, there
are 2 '/2 cases of soft drinks left, 5-6 bottles of water, condiments (sugar, equal,
etc.), plates, napkins, spoons, etc. Food trays vary in cost, averaging about
$35.00. If the Commission wishes to provide additional refreshments, a budget
request should be forwarded to the City Council for consideration. The
commission may wish to consider a budget request of $75-100. Such a request
could be considered by the Council on April 15, 1997.
A question was also raised at the last Commission meeting regarding the tabulation of
the questionnaire that was sent out for the first conference. Staff indicated that one or
two questionnaire responses had not yet been tabulated. Staff has now tabulated all
responses and that tabulation is attached (Attachment No. 6) along with the actual
response. There was also .one response to the original questionnaire that was
distributed to the public via the Chamber Newsletter. The final tabulation of that
questionnaire and the final response received are also attached (Attachment No. 7).
This item has been placed on the agenda to provide the Commission an opportunity to
provide any further direction/input on the Cultural Arts Master Plan/second valley wide
conference.
As deemed appropriate by the Cultural Commission.
G�
Mark Weiss, Assistant City Manager
cultstaff23.wpd
A i'TACHMENT 1
Cultural Development Community Workshop
February 27, 1997
The Cultural Development Community Workshop was called to order by
Cultural Commission Chairperson Kathryn Hull at approximately 5:45 P.M.
Cultural Commissioners were introduced followed by a short workshop
introduction by Chairperson Hull. Pursuant to the Workshop Agenda, the
Chairperson then asked those in attendance to identify their perceptions of
La Quinta's cultural characteristics, including:
Cultural Attributes:
• La Quinta Arts Foundation
• La Quinta Arts Association
• Art in Public Places Program
• Library
• Local Artists
• Native American Artifacts
• Multi -cultural Community and Organizations
• Historical Society
• Parks and Recreation Department Classes
• Boys and Girls Club
• Senior Center
• Community Concert Association
• La Quinta Hotel
• Churches
• Schools
• High School Sports, Clubs
• Soap Box Derby
• Street Fairs (e.g., Main Street)
• Civic Philosophy Supportive of the Arts
• Natural Beauty
• Sculpture Park (Open Air Museum)
• Benefactors (KSL-V!VA Foundation)
• Von's Art Show (Thunderbird Artists)
• Round Table West
Cultural Deficiencies:
• Inadequate Minority Representation
• Inadequate Cross -Cultural Events
• Lack of Facilities
• Not Enough Music/Arts in the Schools
• Not Enough Public Arts Events
• Unidentified Artists
' Lack of Artist Appreciation
• Lack of Avant Guard Art/Experimental Art
• Library
' Lack of Funding
• Need More Free Events With Easy Access
• Lack of "Place" (plaza/forum for gathering)
• Inadequate Events/Things for Youth
• Data Base/Talent Registry
• Fractured Community (Cove/Country Club/North LQ)
• Cultural Identity (Vision, Support, Leadership)
Participants were then asked to suggest ways in which local organizations
could work together in advancing cultural development in La Quinta:
La Quinta Organizations Working Together:
• Multi -organizational Variety Show
• Informal Inter -organizational Coordinating Council
' Open Air Art Show and Events
• Social Organizations and Churches
Agencies Best Suited to Enhance Cultural Experience:
• Local Organizations
• Not the Government/City (Limit to providing support/facilities)
• Chamber of Commerce
• Private Support -Business
• Benefactors
Pressing Issues:
I. Library
II. Bridge Ethnic/Cultural Diversity
Create More "Cultural Arts" Visibility
Identify "Magnets"/Events for Youth
III. Be More Artist -Friendly (eliminate artists' business license
requirement)
Generate City Council Support (to view the arts as priority)
Identify Funding
Develop Cohesive Vision (Cultural Master Plan)
Create a Central Meeting Place (Village/Downtown)
Dreams and Aspirations:
• An Event that Everyone Participates In
• Coordinating Arts Council
• Network Amongst Valley Cultural Organizations
• Shakespeare Festival
• "Season" (4-6 weeks) of Arts Showcases
• City Hall Events
• A Village (a gathering place)
• Bookstore
• City Library
• Open Culture (arts and community, easily accessed, in public celebration
of the arts)
Finally, after having identified community characteristics, reviewed
organizational structure and listed individual dreams and aspirations,
workshop participants were asked to help identify specific cultural
.development goals for La Quinta.
Goals:
• More Accessibility to the Arts (across economic barriers)
• Outreach to Ethnic Diversity
• Cultural Coordinating Council
• Cultural Master Plan (incorporated into General Plan)
• Municipal Library with Upgraded Technology
The Chairperson reviewed the evening's activities and the Commission's
objectives towards preparation of a Cultural Master Plan in La Quinta.
Participants were thanked for their attendance and participation and the
workshop was adjourned.
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ATTACHMENT 3
CULTURAL DEVELOPMENT QUESTIONNAIRE
The City of La Quinta's Cultural Commission hosted a City-wide Cultural
Development Workshop on Thursday, February 27, 1997 from 5:30-7:30 p.m.
Listed below are the results of a survey that was mailed out to all invitees.
1. Please identify at least five cultural attributes of the City of La Quinta.
-La Quinta Arts Foundation (3)
-Art in Public Places
-Public Library
-Native American artifacts
-La Quinta Historical Society Museum
-Community Concert Association (2)
-Historical Society (2)
-Jazzart
-Mariachi Festival
-City Parks & Recreation classes (dance, etc.)
-Sculpture Park (Open -Air Museum)
-Art in Public Places programs
-Arts Association
-Round Table West
-Diverse cultures
2. Please identify any cultural deficiencies in the City of La Quinta.
-No cross cultural events
-Minimal multi -cultural representation on commissions
-No outreach to minority cultural groups
-No events appealing to low/middle income, multi -ethnic groups in La Quinta
are offered by the La Quinta Arts Foundation
-There are not necessarily "deficiencies" - rather opportunities to add to an
existing, good base of cultural activities
-Library improvement is a primary need
-Youth musical groups
-Drama groups (soon to be La Quinta On-stage)
-Participation by minorities
3. Please identify five "dreams or aspirations" which would enhance the
cultural attributes of the City.
-Outreach by City to minority groups to achieve participation on
commissions, to run for City Council, and to plan multi -ethnic cultural
events
-Plan Events, such as picnics, holiday affairs, and shows featuring and
drawing minority cultures in the City
-Let the La Quinta Arts Foundation produce events which will appeal to
local, diverse groups (Latinos, African -Americans, etc.)
-Shakespeare Festival
-A facility to house ballet or other dance/music recitals & productions -not
quite the scale of McCallum but more amateur in nature
-Maybe a dance studio for ballet, tap, classical, ballroom
-Local artists gallery or "affordable" galleries showcasing local artisans
-A community meeting place "market place"
-Multi-cultural activities
-Free concerts in the park (by local, youth bands)
-Cultural center
-Small performance area
4. How do you see La Quinta organizations working together to enhance our
cultural life?
-Establish a "Cultural Coordinating Council", involving participation from all
groups that offer cultural programs. Keep it out of City control
-Identify leadership organizations which can act as the "keeper" of the
master cultural plan and be the contact point
-All organizations can assist each other in promoting one another's
programs/events
-Incorporate each others assets in more programs
-Encourage participation from many
-Need a coordinated calendar
-Work together to fill voids
-Support each other
-Share facilities, when possible
5. In your opinion, which agencies are best suited to lead efforts to enhance
the cultural experience?
_ Federal Government
_ State Government
1 Regional Government
2 Local (city) Government
2 Private Foundations
1 School Districts
_2, Chamber of Commerce
_ Religious Institutions
_2, Private Sector/Market
Other, please identify Individual benefactors can sometimes quickly and
effectively make things happen
Miscellaneous: It depends on what level you are addressing - they all could
have a role in different areas.
6. What do you believe are the three most pressing issues facing the cultural
development of the City of La Quinta?
-Overcome barriers between cultural groups
-Getting all City Council members to view "cultural development" as a
function and priority of the City
-Getting all local organizations relating to "culture" to provide activities and
events that address the needs, wants, and culture of the multi -cultural
population of our City
-Ensuring that everyone is "of one mind" and going in the same direction -
i.e. do we want to haphazardly generate activities or do we want to agree
on an overall theme/master plan?
-Outlets for youth to get involved
-Bring ethnic groups into acitivities
7. Any general comments?
-La auinta has become a very divided city. Minimal
interaction/communication takes place between different groups (North vs.
South, Latino/African America n/Anglo). Interaction is almost non-existent.
-Thanks for asking! Good luck!
-La auinta has no "center" -post office is the closest thing to a "central" area;
there is no place to indicate that we are or belong to a community; City
needs to address "where is the community and where should the community
spirit of La auinta be located
-City needs better library
workshopsummary2.wpd Compiled on March 14, 1997
OF
CULTURAL DEVELOPMENT QUESTIONNAIRE.
The City of La Quinta"s Cultural Commission is hosting a City-wide Cultural
Development Workshop on Thursday, February 27, 1997 from 5:30-7:30 p.m.
Participants, and invitees unable to attend, are being asked to take a few minutes
and respond to the following questions as a prelude to the workshop.
1. Please identify at least five cultural attributes of the City of La Quinta.
- r ,
2. Please identify any cultural deficiencies in the City of La Quinta.
4A.Af If 0
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3. Please identify five "dreams or aspirations" which would enhance the
cultural attributes of the City.
4. How do you see La auinta organizations working together to enhance our
cultural life? _
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5. In our o IN n which agencies are Sest suited to lead efforts to enhance
the cultural experience
_ Federal Government
_ State Government
_ Regional Government
_ Local (city) Government
_ Private Foundations
._ School Districts
_ Chamber of Commerce
Religious Institutions $G��
— Private Sector/Market
_ Other, please identify
6. What do you believe are the three most pressing issues facing the cultural
development of the City of La Quinta?
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7. Any general comments?
Optional:
Name: �.i
Address:
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Phone:
Thank you for completing this questionnaire.
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CULTURAL DEVELOPMENT QUESTIONNAIRE
The City of La Quinta's Cultural Commission is hosting a City-wide Cultural
Development Workshop on Thursday, February 27, 1997 from 5:30-7:30 p.m.
Participants, and invitees unable to attend, are being asked to take a few minutes
and respond to the following questions as a prelude to the workshop.
1. Please identify at least five cultural attributes of the City'of La Quinta.
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2. Pease identify any �6ural deficiencies in the City of La Quinta.
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3. Please identify five "dreams *or aspirations" which would enhance the
cultural attributes of the City.
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4. How do you see La Quinta organizations working together to enhance our
cultural life?
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In your opinion, which agencies are best suited to lead efforts to enhance
the cultural experience?
_ Federal Government
_ State Government
_ Regional Government
Local (city) Government
Private Foundations
School Districts
_ Chamber of Commerce
_ Religious Institutions
Private Sector/Market
_ Other, please identify _
What do you believe -are the three most pressing issues facing the cultural
development of the City of La Quinta?
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In your opinion, which agencies are best suited to lead efforts to enhance
the cultural experience?
_ Federal Government
_ State Government
_ Regional Government
Local (city) Government
Private Foundations
School Districts
_ Chamber of Commerce
_ Religious Institutions
Private Sector/Market
_ Other, please identify _
What do you believe -are the three most pressing issues facing the cultural
development of the City of La Quinta?
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Thank you for completing this questionnaire.
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CULTURAL DEVELOPMENT QUESTIONNAIRE
The City of La Quinta's Cultural Commission is hosting a City-wide Cultural
Development Workshop on Thursday, February 27, 1997 from 5:30-7:30 p.m.
Participants, and invitees unable to attend, are being asked to take a few minutes
and respond to the following questions as a prelude to the workshop.
1. Please identify at least five cultural attributes of the City'of La'Quinta.
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2. Please identify .any cultural deficiencies in the City of La Quinta.
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3. Please identify five 'dreams *or aspirations' which would enhance the
cultural attributes of the City.
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4. How do you see La Quints organizations working together to enhance our
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5. In your opinion, which agencies are best suited to lead efforts to enhance
the cultural experience?
_ Federal Government
_ State 'Okegional Government
.&OLocal (city) Government
./Private Foundations
_ School Districts
-'Chamber of Commerce
_ Religious Institutions
✓private Sector/Market
_ Other, please identify _
6. What do you believe are the three most pressing issues facing the cultural
development of the City of La Quints?
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7. * Any general comments?
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Optional:
Name: LAAAJ
Address: �i••
Phone: `
Thank you for completing this questionnaire.
7. Any general comments?
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Optional:
Name: L -2-Z-
Address:
Phone: S-6, V - q
Thank you for. completing this questionnaire. Please leave this on the registration
table or mail it to: WWI
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Cultural Commission
City of La Quinta
c/o City Manager's Office
P.O. Box 1504
La Quinta, Ca 92253-1504
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ATTACHMENT 4
To be mailed out on April 10, 1997
Dear Cultural Development Leader,
The City of La Quinta's Cultural Commission conducted a valley -wide conference
on February 6, 1997 to address cultural issues affecting the Coachella Valley. A
total of twenty-one people representing five different cities and one college were
present for the first conference.
The idea behind the first conference was to share ideas, compare successes,
recognize needs and identify dreams for cultural preservation and enhancement in
the Coachella Valley. During this conference, it was suggested that a regular,
regional meeting schedule be adopted. As part of that discussion, a second
regional meeting was proposed to be hosted by the City of La Quinta. That
meeting has now been confirmed for May 15, 1997 from 3-5:00 p.m. and will be
conducted at the La Quinta Senior Center, located at 78-450 Avenida La Fonda
(see attached map) . Notes from the first conference and an agenda for the second
conference are enclosed for your review.
The La Quinta Cultural Commission sincerely believes this second conference will
prove as informative and beneficial as the first conference. Please RSVP by May
1, 1997 if you plan to attend by calling (760) 777-7090. Thank you for your input
and participation.
Sincerely,
Kathryn B. Hull, Chairperson
La Quinta Cultural Commission
LETTER09.97.wpd
ATTACHMENT 5
AGENDA
CULTURAL DEVELOPMENT CONFERENCE
MAY 15, 1997 3:00-5:00 P.M.
I. Welcome and Introductions
11. Panel/Guest Speaker - California Arts Council
III. Summary of First Meeting (February 6, 1997)
IV. Updates from City Representatives/Commissioners
V. Future of Conference/Set Meetings
VI. Adjournment
ATTACHMENT 6
The City of La Quinta mailed out a questionnaire as a prelude to the February 6,
1997 conference. The following is a brief synopsis of the responses received.
1. Please identify at least five cultural attributes of the Coachella Valley.
I. Festivals and Fairs (8 responses total)
A.
Palm Springs Film Festival
B.
La Quinta Arts Festival (4)
C.
Palm Spring Follies
D.
Southwest Arts Festival (2)
E.
Tamale Festival
II. Music (5 responses total)
A. Joanna Hodges International Piano Competition
B. Musical special events (Rancho Mirage)
C. Friends of the Philharmonic (Palm Springs)
D. Community Concerts (La Quinta)
E. Musical organizations and centers (Encore, McCallum,
W.C. Opera, etc.)
III. Theater/Stage productions (6 responses total)
A. McCallum Theater (3)
B. Good Theaters
C. Good venues for larger productions compared to other
areas
IV. Museums (5 responses total)
A. Palm Springs Desert Museum (4)
B. La Quinta Open-air Museum
V. Arts (8 responses total)
A.
La Quinta Arts Foundation
B.
Arts in Public Places (Palm Desert and Palm Springs)
C.
Public Art Programs
D.
Strong support for the arts
E.
Good variety of visual arts
F.
Good arts organizations
G.
Interest in literary arts
VI. Social/Physical characteristics 0 5 responses total)
A. Community interest/volunteers
B. Ethnic diversity including Native Americans
C. Retirement/leisure culture/migrant workers/"snowbirds"
D. Weather/desert environment
E. Architectural richness
F. Cities recognize need for cultural departments
G. A passionate, willing community
H. Educational (College, schools, classes, workshops, etc.)
2. Please identify any cultural deficiencies in the Coachella Valley.
I. Items lacking (15 responses total)
A.
Funding
B.
Communication
C.
Quality art instruction for all age groups
D.
Cahuilla Indian presence
E.
Small theaters
F.
Outdoor productions/amphitheater (e.g. Hollywood Bowl)
G.
Jazz and cabaret options with name talent
H.
High quality cultural events
I.
Foundry
J.
Live theater performing group
K.
Civic/community theater
L.
Landscape features along Highway 111
M.
More unified link between cultural pursuits
N.
Four year college or university and art schools
II. Social characteristics (6 responses total)
A. Multiple cities
B. Duplication of efforts
C. Seasonal nature of valley
D. Cohesive, valley -wide vision and network
E. Isolation from state and national cultural community
F. Prioritization of arts in education and community
dynamics
3. Please identify five "dreams or aspirations" which would enhance the
cultural attributes of the Valley.
-Cities and organizations working together
-More money for cultural activities
-More involvement from residents/community
-Arts Education
-Quality instruction and class opportunities in all of the art forms
-Fine Arts College
-An art institute school - or at least a 4 year university
-Quality opportunities to showcase good performing art
-Most of the Valley cities have recognized a need to beautify and to
enhance the cultural foundations of the Valley
-A valley -wide cultural event lasting perhaps a month similar to the Spoleto
in Charleston
-Inexpensive public concerts
-Library oriented lectures, literary events
-Valleywide arts alliance vision and organization
-Multicultural, and ethnically diverse center and creative community
-Technology and/or organizations to network and connect with state,
national, and global cultural community
-Expanded cultural "funding" organization
-Develop a strong cultural "identity" locally and nationally
-Create a culturally based micro -economy
4. How do you see the Coachella Valley cities working together to enhance our
cultural life?
I. Communication 0 5 responses total)
A. Cooperative activities/Community cooperation
B. Partnerships/joint project/partnership programs
C. Sharing resources and talents
D. Valley Wide Cultural Committee to promote (not govern)
the arts, with representative from each city and money
from each city for support
E. Create a non-profit valley -wide advocacy agency to serve
as liaison between artists and government bodies and
encourage opportunities for artists
F. Conferences (such as this one)
G. Setting up a means of communication and a structure for
communities that serves the cities in recognizing and
fulfilling their need
H. Communication networking
I. Cultural workshops, meetings, conferences, etc.
J. Valley -wide cultural goals and projects
K. Networking valley schools and valley -wide
programs/projects for all schools to participate
11. Funds (1 response total)
III. Miscellaneous (2 responses total)
A. Building and supporting a "Desert Amphitheater"
B. Every city seems more interested in producing "signature
events" than in discussing Valley -wide issues and
activities
5. Do you think there should be a valley -wide Cultural Committee?
-Yes (8)
-Not really - perhaps only as a locator or coordinating steering committee for
scheduling
-Study issue more to determine need and goals
6. In your opinion, which agencies are best suited to lead efforts to enhance
the cultural experience?
1 Federal Government
1 State Government
2 Regional Government
-2 Local (city) Government
10 Private Foundations
4 School Districts
4 Chamber of Commerce
a Religious Institutions
8 Private Sector/Market
3 Other, please identify museums: endowments. gifts: educational
institutions - large and small can contribute
7. Please list potential sources for funding the Cultural Arts.
-Government (unidentified) (2)
-City support (2)
-Donations/fund raisers
-Sponsorships
-Grants (3)
-Corporations (2)
-Edison Company
-Coachella Valley Water District
-Waste Management Company
-Foundations (4)
-Cultural events reviews
-Private (4)
-Development Fee (2)
-Organizations, individuals committed to the arts
8. What do you believe are the three most pressing issues facing the cultural
development of the Coachella Valley?
-Lack of funds (3)
-Lack of time
-Lack of support
-Seasonal nature (necessitates different approaches)
-Communication
-Establishing a cooperative attitude among the various art "camps"
-Creating a valley -wide entity
-Providing instruction opportunities to elevate the potential quality of local
emerging artists
-Education in all arts (music, performing) - development in schools
-Social characteristics
-Perception
-Enhancement of the special diversity of our culture and their needs -
Retirement, Canadian "snow bird" visiting populations, etc.
-Special events - film festivals, shows, etc.
-Identifying needs of the locals vs. winter visitors. How does this affect a
project financially
-Define culture so everyone is on the same page
-Some city councils' reluctance to support cultural organizations
-Publicity for events is often sparse and not well covered by the media
-Need for a local Arts Manager covering event and activities in the
community
-Encouraging youth interest and exposure to culture
-Cooperation between cities regarding Art in Public Places
-Organize cultural vision and knowledge to educate the valley community
-Keeping our creative community here and intact and functioning by
supporting their visions and efforts, and letting them know they are valued
-Create a cultural arts economy
workshopsummary.wpd Updated February 28, 1997
C&h)� 4
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OF TNF1 T
FEB 5 0
CULTURAL AFFAIRS QUESTIONNAIRE
The City of La Quinta's Cultural Commission is hosting a valley -wide Cultural
Affairs Conference on Thursday, February 6, 1997. Participants, and invitees
unable to attend, are asked to take a few minutes and respond to the following
questions as a prelude to the Conference.
1. Please identify at least five cultural attributes of the Coachella Valley.
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Pleas identify an cultural deficiencies in the Coachella Valley.
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3. Please identify five "dreg s or aspirations" which would enhance the
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In your opinion, which agencies are best suited to lead efforts to
enhance the cultural experience?
_Federal Government
_State Government
_Regional Government
L C<ocal/Cities Government
IZPrivate Foundation(s)
school Districts
_Chambers of Commerce
_Religious Institutions
✓_Private Sector/Market
_Other, please identify —
Please list potential sources for funding the Cultural Arts.
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8. What do you believe are the three most pressing issues facing the
cultural development of the Coachella Valley? ,
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Enclosed i 'a selKk'� 0 t __YI -
f-addressed stamped envelope. Please complete this
questionnaire and return to the City of La auinta no later than January 29,
1997. Thank you.
Name
AddressIL
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4. How do you see the Coachella Valley Cities working together to enhance
their cultural life?
5.
7.
Do you thinly there should by a galley -wade Cultural Committee?
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In your opinion, which agencies are best suited to lead efforts to
enhance the cultural experience?
_Federal Government
_State Government
_R gional Government
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Please list potential sources for funding the Cultural Arts.
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ATTACHMENT 7
BRIEF SYNOPSIS OF RESIDENTS' RESPONSES TO QUESTIONNAIRE
l- •lt" • l t! I -I • l t. • 1MRT07 1 • •1111 .1
The "arts" including the Arts Foundation or Festivals, were cited in nine
responses; "concerts" in three; history/museum in three; downtown/village
in two.
• : 1: •:. • • •1111 1
The "arts" were cited ten times; community concerts five times; La Quinta
Hotel three times; volunteerism three times; Sculpture Park (Open Air
Museum) two times; Community involvement/commitment to arts and trying
to expand it one time, and educational programs one time.
1 1• -• - 1- � • • • •lllt .l
Crime/graffiti were mentioned four times; the downtown area twice; lack of
performing hall/facilities twice; elitism and non -inclusion one time.
1 .119011-IFFORTOTOT WE 1 1 . • _ 1 - • 1 ! l • - 1 1
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The "arts" were mentioned four times; elitism and music were cited twice
each; five reports indicated La Quinta's image, sometimes specific to certain
attributes, was good to very good, one said it was "positive to the extent of
their knowledge" for La Quinta, and "good" for the Coachella Valley; one
said fair while three indicated La Quinta was not recognized.
• _ . .- ••t- • - 1•.1 - 1- •.SUM 101WROUTRIM
Four responses suggested more facilities; three suggested developing the
Village; two requested more community involvement; one suggested a
cultural center, more music, more facilities, and more easy -access
community events out in the neighborhoods.
Eight responses suggested more music events; four suggested more
children's or youth events; one suggested more arts education and events
out in the community like street theater, puppet shows, art projects, and
family events.
QUESTSUMMARY.wpd Revised February 28, 1997
gy FEB ' 5 p97
COMMUNITY CULTURAL ARTS QUESTIONNAIR_
CITY MAN GA ER'S DEPT
(Art, Dance, Literary, Music, Theater, etc.)
Please fill out this questionnaire which will provide information for developing a plan to enhance the Cultural
life of the City of La Quinta.
1. What comes to mind when you think of the "cultural life" of our community.
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2. What represents the best of our community's culture?
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3. What represen the rst of our munity's culture?�
4. What public image do you think La Quinta's cultural offerings have within the City?
In the Coachella Valley?
5. What could be done to enhance the cultural life of La Quinta?
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6. What type of cultural organizations or events would you &e to see in La Quinta?
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Optional -Name:
Mail to: City of La Quinta, Cultural Commission, PO Box 1504, La Quinta CA 92253
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CULTURAL COMMISSION
MEETING DATE: March 27, 1997
ITEM TITLE: Letter(s) of Commendation
= -• . _i� •
The Cultural Commission has requested that this item be placed on each agenda for the
Commission to consider sending out letter(s) of commendation to worthy
individuals/organizations which provide cultural events/activities or enhance culture in
the Coachella Valley. This space is reserved for the Commission to discuss any letters
of commendation which the Commission would like to send out.
Attached is a copy of a letter that was sent out based on direction from the February
27, 1997 Commission meeting.
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
c: cultstaff24.wpd
at
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
March 4, 1997
Mrs. Kay Wolff, Interim Executive Director
La Quinta Arts Foundation
P. O. Box 777
La Quinta, CA 92253
Dear Kay:
The Cultural Commission extends its best wishes to you and all of your staff
for bringing us the Annual Arts Festival this month. Your many years of
experience guarantees a well -produced art show and exciting festivities.
This is perhaps the event that attracts the largest number of peoplett L
Quinta, other than golf. it gives La Quinta a unique face. We value
Susan Francis is to be commended on her superb coordination of this major
have
event. We are sure this year will be no exception. We're honored
to her as one of our Commissioners, too!
Sincerely,
T
(/�13ryn B. Hull
Chair
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MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
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�C�'►f OF
CULTURAL COMMISSION
MEETING DATE: March 27, 1997
ITEM TITLE: Support and Recognition of Arts Organizations
BACKGROUND AND OVERVIEW:
The Cultural Commission has requested that this item be placed on each agenda for the
Commission to consider giving support and recognition to cultural organizations.
This space has been reserved on the agenda for the Commission to discuss support and
recognition for appropriate organizations.
i_ • 11 1: "
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
cultstaff25.wpd
CULTURAL COMMISSION
MEETING DATE: March 27, 1997
ITEM TITLE: Budget Considerations for Fiscal Year 97-98
BACKGROUND AND OVERMMW:
The Cultural Commission has requested that this item be placed on the agenda to
discuss budget considerations for the Cultural Commission. For example, in years past,
some Commission members have attended conferences and were reimbursed for t
cost of the conference from budgeted funds. For Fiscal Year 96-97, no funds were
budgeted for conferences or any special materials.
The 1997 CALAA conference is to be held in San Jose and costs approximately $100
for one person. Hotel, travel, and food costs are estimated to be $500 for one person.
If the Commission seeks to budget for the FY97-98 CALAA conference, approximately
$600/person should be requested. The location of the 1998 CALAA conference has not
been determined at this time.
The Commission was also previously a member of NALAA which has merged into
Americans for the Arts. Membership dues are estimated at $150. The annual
conference for 1998 will be held in Denver and registration is $350 per person, plus
hotel, travel, and food estimated at $600/person. If the Commission seeks to budget
for the FY97-98 Americans for the Arts, approximately $1,000/person should be
requested.
Staff has prepared the table on the next page to show budgets for the last two years
for some selected commissions including the Cultural Commission.
COMMISSION
FY95-96
FY96-97
Cultural Commission
$150 - Professional
$150 - Professional
membership dues for
membership dues for
CALAA/NALAA
CALAA/NALAA
$2,250 - NALAA
Conference for Dept.
Director & 2 Commissioners
Historic Preservation
$5,000 - Historic
$5,000 - Historic
Commission
Preservation Annual
Preservation Annual
Conference (mandated for
Conference (mandated for
continued State
continued State
certification)
certification)
Art in Public Places
$5,000 - APP Art
$5,000 - APP Art
Commission
Conference (reimbursed
Conference (reimbursed
from APP developer fees)
from APP developer fees)
$50 - CALAA membership
Parks & Recreation
$1,000 - California Parks &
$1,000 - California Parks
Commission
Recreation Conference for
& Recreation Conference
one Commissioner
for one Commissioner
$150 - Professional
$150 - Professional
membership dues
membership dues
The Commission may wish to discuss its needs for the upcoming fiscal year.
Recommendations from the Commission will be considered as part of the budget
process. The City Council is expected to consider the Fiscal Year 97-98 Budget on or
before July 1, 1997.
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
cultstaff26.wpd
REGULAR MEETING OF THE
ART IN PUBLIC PLACES COMMISSION
NORTH CONFERENCE ROOM
January 6, 1997
3:00 P.M.
This regular meeting of the Art in Public Places Commission was called to order by Chairman John
Walling at 3:13 p.m., who asked Commissioner Kennedy to lead the flag salute. Chairman Walling
asked for the roll call:
I. ROLL CALL: Present: Commissioners Judi Cothrun, Sharon Kennedy, Elaine Reynolds,
Rosita Shamis, and Chairman Walling.
It was moved and seconded by Commissioners Kennedy/Reynolds to excuse
Commissioners Davis and Klein. The motion carried unanimously.
Staff. Community Development Director Jerry Herman and Executive
Secretary Betty Sawyer.
II. CONFIRMATION OF THE AGENDA: Confirmed
III. PUBLIC COMMENT: None
IV. CONSENT CALENDAR:
A. Minutes - Commissioner Shamis asked that the Minutes of December 9, 1996, be
amended on Page 3, Item 8 to state, "Mr. Fernandez stated that could be done."; Page
4, Item 15 changed to read, "...for a price not to exceed $35,000..."; and delete the
last sentence; Page 5, Item 1 and 2 correct the spelling of Mr. Weidenhamer. There
being no further changes, it was moved and seconded by Commissioners
Cothrun/Shamis to approve the minutes as amended. Unanimously approved.
B. Financial Statement - There being no further questions nor any changes, it was
moved and seconded by Commissioners Shamis/Cothran to accept the Financial
Statement as submitted. Unanimously approved.
C. Department Report - None.
V. BUSINESS ITEMS:
A. Presentation by John Nagus Community Arts Manager for the City of Palm Desert
1. Staff introduced Mr. Nagus who gave a presentation on the art program for
the City of Palm Desert and slide presentation on art programs for other cities
he had worked for, or had knowledge of.
APP 1-6-97
2. Commissioners asked Mr. Nagus questions regarding temporary art, public
art programs, workshops, maintenance programs, etc.
3. Commissioner Shamis asked Mr. Nagus if the City of Palm Desert would be
interested in holding a joint workshop with the La Quinta Art in Public Places
Commission. Mr. Nagus suggested staff contact him regarding the subject,
but they would be interested.
4. Chairman Walling thanked Mr. Nagus for his presentation. Commissioners
expressed their eagerness to work together.
VI. CORRESPONDENSE AND WRITTEN MATERIAL: None
VII. COMMISSIONER ITEMS:
A. Update on City projects: questions were asked regarding the progress on the City
entry signs, the temporary art program, and future agenda items.
VIII. FUTURE AGENDA ITEMS:
A. Progress on the Temporary Art Program
B. Tour of the City for prospective art locations
IX. ADJOURNMENT
There being no further business, it was moved and seconded by Commissioners Shamis/Cothrun to
adjourn this meeting of the Art in Public Places Commission to a regular meeting of the Art in Public
Places Commission on February 3, 1997 at 3:00 P.M. Unanimously approved. This regular meeting
of the Art in Public Places Commission was adjourned at 4:57 P.M.
APP 1-6-97 2
March 5, 1997
Susan Francis
P.O. Box 145
La Quinta, Ca. 92253
Honorable Mayor Glenda Holt
City of La Quinta
P.O. Box 1504
La Quinta, Ca. 92253
Re: Resignation from Cultural Commission
Dear Mayor Holt,
t
It. is with regret and reluctance that I resign my position on the Cultural
Affairs Commission. For six years I have served the City as a commissioner,
first on the Community Services Commission and now with Cultural Affairs.
I've always been proud to serve the city and I have worked hard to be worthy
of the honor.
Current circumstances make it impossible for me to continue to serve in this
capacity at this time and I must resign. I will miss the challenge that is part
of the commissioner's role and will continue to enthusiastically assist in any
way I can.
Thank you for your confidence and for the opportunity to work so closely with
you, the commissioners and the City of La Quinta.
Sincerely,
Susan Francis
cc: Members of the City Council
Commission Chairwoman Katherine Hull
Assistant City Manager Mark Weiss
MDIUS UPDATE
PUBLICATION Of CALIFORNIA ASSEMBLY OF LOCAL ARTS AGENCIES MARCH 1997
CALAA CONVOCATION
APRII 25-27. 1997 AT THE FAIRMONT HOTEL IN SAN JOSE.
The Theme of this year's Convocation is: "Empowering Local
Arts: `Building BRIDGES, COALITIONS, ALLIANCES,
NETWORKS and PARTNERSHIPS for the Next Century."
The Annual CALAA Convocation will begin Friday, April 25th
with a pre -conference focusing on Fundamentals of Funding,
featuring workshops on: Effective Grant Writing; Major Gifts - A
Step by Step Tutorial to get $50 to $50,000; Basics of Event
Planning; Earned Income Strategies and Alternative Funding
Sources. The pre -conference is designed for arts organizations of
every size and stripe. Both newer executives who want basic
fundamental skills and seasoned veterans who want to hone
their expertise will find this track invaluable to their fundraising
and strategic planning.
The main sessions begin on Saturday morning with opening
remarks and Keynote Address by CALAA President Barry
Hessenius on the Future of CALAA Through the Year 2000.
Plenary Sessions will be on CALAA'S Master Strategy for
Advocacy and Marketing. The first session will roll out CALAA's
strategy for creating a powerful, grassroots political force for the
arts, and for tripling funding by 98/99 with an overview on
coalition building by a panel of influential and distinguished
public and private leaders That session will be followed by a
hands-on, step-by-step tutorial on how to create a local power
base. The final general session will focus on Marketing and
Visibility, hosted by new CALAA Board member Chris Ohama
from the BRAVO Cable Channel, and will present a step by step
workshop on how to use the media - video, press, television,
and radio. Attendees will be provided comprehensive Advocacy/
Marketing Handbooks as part of the registration fee. Pre -
Conference Delegates will receive a package of materials from
each presenter on Funding Basics for Local Art Organizations.
In addition to the general sessions, attendees will have the
choice of two workshops: Corporate Partnership Strategies on a
Local/Regional Level; and Arts in Education: Strategies and
Opportunities for Local Agencies.
ADVOCACY N EWS
CALAA SET TO LAUNCH MASTER STRATEGY TO
BUILD GRASSROOTS POLITICAL FORCE FOR THE ARTS.
WILL SEEK TO TRIPLE ARTS FUNDING BY FY 1989/99.
CALAA President Barry Hessenius announced the launch of an
18 month master plan to create a powerful grassroots political
force for the arts, and to triple state legislative funding to the
arts by FY 98/99. The effort will be a coordinated, bipartisan
grassroots campaign at the local level.
Phase I will involve a step by step education on the building of
bridges, alliances, coalitions, networks and partnerships, both
statewide and on the local level, with: education (School Boards,
PTAs, teachers groups); business (Chambers of Commerce,
corporations, the tourist and entertainment industries); media;
local government (City Councils, Mayors, Boards of
Supervisors); Police and Sheriffs Departments; clergy; Civic
clubs (Rotary, Kiwanas etc.), and other local groups. The
intention is to create a powerful political force for the arts and a
highly sophisticated, organized, grassroots political machine.
The first objective (beginning later in the year) will be to
increase funding to the arts.
Later phases will involve the assemblage of studies and other
evidentiary data supporting the need for increased funding, a
justification and explanation of the need for that increased
funding, and an effort to work closely with the California Arts
Council Director's and Governor's offices for their support.
The final phase will be a comprehensive tutorial and support
system on exactly how to engage in the lobbying process.
CALAA intends to form an Advisory Panel of prominent and
influential civic leaders, patrons of the arts, media executives,
entertainment industry leaders, and past elected officials to both
counsel the effort and to administer an envisioned Arts Defense
Fund in support of the project.
Concurrent with the drive will he a CALAA initiated project to
increase visibility of the arts and local arts agencies among the
legislature and the public via press, video, speakers hulCAIS,
continued, page? Advocae. Nell's conlinlie(I pqi e
R Ann is l 1nnArr MARCH, 1997 PAGE 9
CALAA CONVOCATION UPDATE, continued
:attendees xyill have the opportunity to sit down one to one with
representatives from the California Arts Council, the California
Lawyers for the Arts, the Cultural Facilities Fund, Computer
consultants, representatives from California Presenters, and
other resource organizations.
C.kLAA will present four Awarcls Of Etcellence to those
individuals and organizations outside the Local Arts Agency field
who have made significant contributions to local arts at the
Saturday Awards luncheon.
For those who will be staving in San Jose Saturday night, there
will be a special evening event full of local arts, dining and wine
tasting. Over continental breakfast on Sunday morning there will
be the opportunity for participants to meet with peers for
interest area discussions.
The Board of Directors will hold a regularly scheduled luncheon
Meeting, and a District Chairs Meeting tentatively scheduled for
late Saturday afternoon.
All members are strongly encouraged to bring their board of
directors, staff, and the agencies, groups and artists they serve to
this year's convocation, which is open to anyone interested in
arts at the local level. Travel and lodging subsidies will be
available on a limited, case by case basis. Every effort has been
made to make this convocation affordable so that every CALAA
member may attend. Look for Convocation brochures in the
mail the first week of March.
The Executive Committee believes it is critically important that
all CALAA members attend this gathering — it will be the single
largest and only opportunity for the entire field to assemble in
one place to consider the plethora of issues facing us, and to
unite in an advocacy/marketing effort to empower the field to
control its own destiny. The fate of the LAA field for the next
decade, well into the next century, may just be decided at this
convention. ■
/ • • • • • • • . • • • • • • • • • • • • • • • • • • • • • • • •
CONVOCATION EARLY REGISTRATION DEADLINE IS MARCH 31.
BROCHURES A -ND REGISTRATION FORMS WILL BE IN THE ivMAIL EARLY
MARCH. TO GUARANTEE PREFERRED RATES WITH THE FAIRIMONT
HOTEL, RESERVATIONS ;tiUST BE MADE BY THIS DATE. CALL THE
HOTEL DIRECTLY AT 800.527.4727
0 0 . 0 0 • 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 • 0 0 0
ADVOCACY NEws, continued
NEW STATEWIDE ADVOCACY TRADE ASSOCIATION
A Steering Committee composed of CALAA President Barry
Hessenius, Michael Alexander (California Plaza Presents), Kris
Saslow (California Association of Symphony Orchestras), Alan
Zitcr (San Diego Performing Arts Lcaguc and represcnting other
Theater groups), Teri Knoll (California Association of Muse-
ums), Anne Smith (Golden Gate University), Alma Robinson
(California Lawyers for the Arts), Larry OVlat (California Alliance
of Arts Educators) met in Los Angeles on Februip,10th to hegira
organization of a new statewide advocacy arm. The initial
planning meeting drafted it tentative budget and plan for
continued funding of lobbyist representation for the current
legislative session while efforts to form a permanent Trade
Association continue. The Committee plans to meet again on
San Francisco on March 6th with others in attendance to finalize
plans for incorporation as a 501(c)(6) organization, to review a
proposed governance structure, and to draft it plan of action to
invite representatives from all the arts to take scats on the
governing board. Subcommittees on: Governance (CoChairs:
Michael Alexander, Barry Hessenius); Legislative Liaison (Alan
Ziter); and Communications (Anne Smith) were formed.
CAM CAMPAIGN TO KEEP JOINT COMMITTEE
ON THE ARTS SUCCESSFUL
The California Legislature's joint Committee on the Arts will
continue. Senator Adam Schiff (D - District 21, Burbank) will
chair the committee, with Senators Peace (D - District 40, El
Cajon), Hurtt (R - District 34, Garden Grove), and Polanco (D -
District 22, Los Angeles) serving on the committee. Assembly
appointments have not yet been announced. CALAA would like
to thank all of those members who took the time to write to
write to their representatives.
CALAA ARRANGING FOR MEETINGS WITH STATE
LEGISLATORS
CALAA is coordinating meetings in each legislative district with
Assemblypersons and State Senators with representatives of
local arts agencies and other local arts leaders to make sure the
arts are a priority on the legislative agenda and to begin to open
a dialogue between each representative and his/her local arts
constituency. A packet of materials, including the impact of the
arts on the economy, education, jobs and business, social
programs and community development is being provided to
each legislator and his/her staff as background information. ■
RADIUS UPDATE MARCH, 1997 PAGE 3
CALAA BOARD NEWS
THREE NEW MEMBERS ELECTED
The CALAA Board of Directors elected Mary Louise Vivier, Mayor
of Visalia and current sitting member of the Board of Directors
of the League -of Cities; Robert Walker, Executive Director of the
Non -Profit Management Center in San Francisco and former
Chair of the Board of the Amador Arts Council, and Ruben
Barrales, San Mateo County Supervisor and current Board
Member of CSAC (California State Association of Counties) to
the CALAA Board at their February Sth Board meeting.
Ne\y Committee Chairs include: Strategic Planning - Victoria
Hamilton; Finance - Dan Morris; District Chairs - Nancy Clute;
Development - Mike Freedland; Marketing - Chris Ohama,
Advocacy - Bruce Davis; and Education - Juanita Haugen.
Howard Spector, Board Chair, appointed Nancy Clute and Paul
Minicucci as at -large members of the Executive Committee. The
Strategic Planning Committee met on February 24 in Manhattan
Beach to complete a draft plan which will be presented to the
Board at its April meeting. ■
CALAA CONVENES ROUND Il OF
THE ARTS SUMMIT
On February 4th, Round II of the Arts Summit Meeting was held
in the Board Room of the San Francisco Foundation. Attending
were Bob Lynch (President, Americans for the Arts); CAC
Councilman Edward Cazier; CAC Special Initiatives, Research
and Planning Officer Gloria Woodlock; Peter Hero (Silicon
Valley Fund); John Kriedler (Director, San Francisco
Foundation); Susan Chung (Business Arts Council); Sue Coliton
(Cultural Facilities Fund); Gail Silva (Film Arts Foundation), Patty
Taylor (State Department of Education) and Juan Carrillo (CAC).
As with Round I of the Summit, held in November of last year,
the discussion centered around visibility and funding for the arts
for the remainder of the decade.
Round III of the Summit — which will bring together all
members of the first two groups — will be held in late Spring or
early Summer after specific agenda topics have been determined
by the groups. The first two rounds were so successful that
CALAA President Barry Hessenius will suggest the process be
convened on an ongoing Annual basis. 0
ARTS ADVOCACY DAY
MARCH 11, 1997
Hosted by Americans for the Arts, ARTS
ADVOCACY DAY is a national arts advocacy
conference on Capitol Hill, March 11, 1997. In addition
Ito activities in Washington, D.C., there will he a
nationwide grassroots advocacy effort in communities
across the country. This is a prime opportunity for arts
advocates across America to come together with a unified
voice to speak out for federal funding for the arts and
culture and arts education.
Local arts agencies and other California arts
organizations are strongly encouraged to write, call, fax,
email or wire their local Congressperson and Senators
Boxer and Feinstein in support of increased funding for
the NEA. Early optimism based on President Clinton's
inclusion of the arts in his State of the Union speech has
been tempered by renewed calls to end the NEA's
existence. CALAA will he coordinating the effort in
California and requests that copies of all letters sent to
Congress representatives or Senators Feinstein and
Boxer be sent to CALAA.
WAYS TO PARTICIPATE:
• Write in to Members of Congress and President Clinton
• Fax in to Members of Congress and President Clinton
• Call in to Members of Congress
• Email in to Members of Congress
• Visit your Member's and Senators' District Offices
• Submit Op/Eds, Press Releases and Letters to the
Editor to your local media!
Sample letters, Op/Eds, Press Release and Congress
Alembers' contact information are available from
CALAA at 415.,362.0224 and Americans for• the Arts at
202.371.2830.
RADIUS UPDATE MARCH, 1997NENENEWNM�PAGF 4
CALIFORNIA ARTS COUNCIL UPDATES
Salle Ann Davis, Manager State -Local Partnership Program Report
STRATEGIC PLANNING
Each State -Local Partner has received information relating to the
California Arts Council (CAC) strategic planning process and the
five scheduled public meetings. The planning process is very
important for the SLPP because there is an emphasis in the
planning cycle on the SLPP, as well as the California Challenge
Program and Special Initiatives. One of the four categories of
questions on which meeting and/or written testimony should be
based is on partnerships -local arts councils and/or commissions.
If you have questions about the materials, please call Gloria
%Xroodlock, Special Initiatives, Planning and Research Officer
(916) 322-6354 or email at CAARTSC@aol.com.
At the conclusion of the meetings the testimony will be
considered by the Arts Council in developing its strategic plan
The plan will be finalized and mailed to the field for final
comment in May, and in June will be approved by Council and
the plan forwarded to the Department of Finance and the
Governor for approval.
In the past year, SLPP funding categories and related issues have
been discussed by a Focus Group which met last October, and at
the second annual statewide meeting of the SLPP last November.
Reports/recommendations were sent to Council for their
approval. For a few of the recommendations, further study is
required. SLPP staff is currently working on: a proposal to study
the cities of California as they relate to the City Local Partner
funding category; certification of Partners rather than bi-annual
application and panel review; and funding to Partners for project
support from the California Challenge Program. The FY 1997-98
SLPP review/advisory panel will further discuss these
recommendations as part of their advisory role.
FUND RAISING STRATEGIES WORKSHOP
In partnership with CALAA, the SLPP hopes to co -present on
April 25, the day before the CALAA Convocation, a day -long
fundraising strategy workshop aimed at those Local Partners
with budgets under $200,000. The workshop is an outgrowth of
Council member Consuelo Santos-Killins' concern about overall
funding of, and technical assistance for, rural and small budget
Local Partners. It is also an opportunity for Local Partners to
share successful earned and contributed income strategies with
their colleagues. It is obvious to many of us that there should be
a way to share success stories and approaches with each other.
According to a financial study of the Local Partners carried out
by Juan Carrillo, CAC Chief of Grants Programs, there are 34
Local Partners with budgets $200,000 or under. Although the
workshop will be open to all local arts agencies, the SLPP is
seeking ways to assist the designated Local Partners to attend
the April 25 workshop and to work with CALAA to develop a
workshop that addresses the needs to increase small-hudgct
Local Partners.
SLPP REVIEW PANEL DATES CHANGEDI
The SLPP review panel, originally scheduled for March 18, 19
and 20, has been changed. The panel meeting will begin on
Monday, March 17, and end on Wednesday, March 19. For FY
1997-98 Funding, the review panel will discuss County Local
Partners applications for general operating support, City Local
Partners Project Support, and the CALAA proposal for technical
assistance, as well as program policy issues. The panel will begin
at 1 p.m. on Monday and end at 5 P.M. on Wednesday. Panel
meetings are open to the public and are held at the CAC office.
1300 I Street, Suite 930, in Sacramento.
FOREST SERVICE/NEA ARTS AND RURAL COMMUNITY
ASSISTANCE INITIATIVE GRANTS
On February 14, a number of CAC grantees (25 State -Local
Partners, presenting organizations and multi -cultural
organizations) were sent an announcement about the second
year of opportunity for federal initiative grants made available by
a joint agreement of the U. S. Forest Service and the National
Endowment for the Arts. Working with the Forest Service, the
CAC has helped facilitate sending information about the grants,
ranging from $6,000 to $20,000 to grantees in those counties
eligible for grants by Forest Service guidelines. The application
deadline is March 28. Preliminary grant review is done jointly by
the CAC and the Forest Service. Final grant decisions are made
in Washington, D. C. Interested Local Partners will work directly
with their respective Forest Service Coordinators on the grant
application. Last year there were three successful applicants:
Trinity County Arts Council, North Columbia Schoolhouse
Cultural Center (Nevada County), and the Hawai'i Forest
Industry Association, Hawai'i. ■
RADIUS UPDATE MARCH, 1997 PAGE S
CALAA WORKSHOPS AND CONFERENCES
DISTRICT 4 CONSULTANCY
ARTS INCUBATORS: BUILDING HEALTHY ARTS
ORGANIZATIONS AND HEALTHY ECONOMIES
A recent monograph from the National Assembly of Local Arts
Agencies cites arts incubators as a "new, but growing,
phenomena. They are facilities that create a nurturing
environment for small and emerging arts organizations by
offering low-cost or subsidized space and services. Arts
incubators are part of a larger universe of business incubators of
which there are more than 500 in North America..."
This will he a special opportunity to learn how to create an
incubator in your community or partner with other
organizations to solve mutual needs. Thursday, March 6, 1997
9:30 a.m. to 4: 30 p.m. at the Skirball Cultural Center.
Registration is $20, $10 for CALAA members. Questions? Call
Becky Proctor at 213.974.1343 or e-mail
bproctor@bos.co.la.ca.us
ARTHOUSE BASE CONVERSION CONFERENCE
Presented by California Lawyers for the Arts (CLA), Samina
Quraeshi, the Director of Design at the National Endowment of
the Arts, will be a featured speaker at the national conference on
base conversion and the arts, being held at Fort Mason Center in
San Francisco; March 20-21. Both Fort Mason Center and the
Torpedo Factory in Alexandria Virginia will be used as models.
Supported by the National Endowment for the Arts, the
California Arts Council, and the San Francisco Redevelopment
Agency, and co -sponsored by CALAA, this conference will feature
speakers, panels and discussions of all aspects of base
conversion and arts usage — including financing, design, code
compliance, coalition building, public input, media relations,
and advocacy.
Conference registration includes a course guidebook, lunches
and tours of local installations. CALAA members are entitled to a
10% discount. For further information and registration call
415.885.1194, ext. 3.
BAY AREA PERFORMING ARTS FACILITIES
CONFERENCE
For the first time, leaders of the disparate constituencies
involved in the Bay Area's performing arts facilities — planners
and policy makers, funders, performing organizations and
presenters, and facility managers — will meet to discuss
communication, collaboration, and a regional way of thought.
The conference is an outgrowth of the Bay Area Regional
Performing Arts Facilities Study, conducted in 1995 by
management consultant Matthew O'Grady and Norman
Schneider, Professor of Urban Studies at San Francisco State
University.
The one -day conference will feature: keynote addresses by
Sunne McPeak, President of the Bay Area Council and Timothy
Near, Artistic Director of the San Jose Repertory Theater: panels
on collaboration; and roundtablcs, workshops and plenary
sessions on communication. Funding is by the San Francisco
Foundation, the David & Lucille Packard Foundation and the
Walter & Elise Haas Fund.
The conference will be held on Wednesday, April 9, 1997,
8:30 a.m. to 5:00 p.m. Location Dean Lesher Regional Center for
the Arts, Walnut Creek. Cost Less than $50 Registration
Brochures are available from California Assembly of Local Arts
Agencies. Call 415.362.0224 or Email CALAA@AOL.com.
BOARD DEVELOPMENT
INTERACTIVE VIDEOCONFERECE TENTATIVELY SCHEDULED FOR
MAY 27TH.
A full day, Interactive Videoconferenced workshop on Boards of
Directors from A to Z is tentatively scheduled for May 27th. The
hub site will be in Santa Clara, with auxiliary sites in San 'Mateo.
Santa Cruz, Monterey, Merced and Contra Costa, allowing
people from a large geographical area to take advantage of the
seminar. ALL senior staff and Board Members are urged to
attend. Presenters will cover everything from finances and
general board legal obligations, to fundraising, governing,
marketing, recruitment and retention, personnel and other
critical issues facing today's boards. A comprehensive handbook
with generic forms will be provided to each attendee as part of
the registration fee. Please call the CALAA offices after April 1st
for more information. 0
� A r-%i1 t �M-NA-rr MARr�t_ 1997 PAGE 6
CALAA CONTACT INFORMATION
CALAA BOARD OF DIRECTORS
Chair I-loward Spector, Manhattan Beach Cultural Arts
('310) 5-5-5621 ext 326 Email: Spectorh@aol.com
Vice Chair Victoria Hamilton, San Diego Commission for Arts and Culture
(619) 533-3050
Secretary Garr, Schaub, City of Walnut Creek
(510) 943-5848 Email: Schaub Cddwalnut-creek.ca.us
Treasurer Dan Morris, Morris + D'Angelo (408)292-2892
North Regional Rep. Holly Austin, Del Norte Association for
Cultural Awareness (707)464-1336
Central Regional Rep. Nancy Clute, Madera County Arts Council
(209) 661-7005 Email: nclute@psnw.com
South Regional Rep. Maria Luisa de Herrera,
Santa :Monica Cultural Affairs Division (310) 458-8350
Email Maria-Luisa-de-Herrera@ci.San ta-Monica.CA. US
Ruben Barrales, Board of Supervisors, San Mateo County
Shan,n Clean, Nevada County Arts Council
Bruce Davis, Arts Council of Santa Clara County
Mike Freedland, Citibank
Arlene Gotshalk, Bosso, Williams, Levin, Sachs and Book Law Offices
Lucinda Hawker, Stanislaus Arts Council
Juanita Haugen, California Association of School Boards
Jern, Hiura, Arts Council of Santa Clara County
Paui Minicucci, CLARIA
Chris Ohama, BRAVO Cable Network
Mary Lee Peters, Riverside Arts Foundation
Gail Sutton, California Travel Industries Association
Mary Louise Vivier, Mayor, Visalia
Robert Walker, The Management Center
CALAA DISTRICT CHAIRS
District 1 Del Norte, Humboldt, Lassen, Modoc, Plumas, Shasta,
Siskiyou, Trinity
Ron Demele, Trinity County Arts Council
(916)623-2760 Email: tcarts@tcoe.trinity.k12.ca.us
Hilary Mosher, Shasta County Arts Council
(916) 241-7320 Email: scac@snowcrest.com
District 2 San Francisco, San Mateo, Santa Clara, Santa Cruz
Lynn Magruder, Cultural Council of Santa Cruz County
(408)688-5399 Email: Director@ccscc.org
Rich Newirth, San Francisco Art Commission
(415)252-2592 Email: RichNew@aol.com
District 3 Amador, Calaveras, El Dorado, Nevada, Placer, Sacramento,
Sierra, Sutter, Yolo, Yuba
Lee Burrows, Yuba -Sutter Regional Arts Council
(916) 742-2787 Email: ysrac@telis.org
Angela Tahti, Arts Council of Placer County (916)885-5670
Email: PlacerArts@telis.org
District 4 Los Angeles, Santa Barbara, Ventura
Maria Luisa de Herrera, Santa Monica Cultural Affairs Division
(310) 458-8350 Email: Maria-Luisa-de-Herrera@ci.Santa-Monica.CA.US
Denise Nelson Nash, City of Pasadena (818)683-6770
District 5 Imperial, Orange, Riverside, San Bernadino, San Diego
Amy Aspell, City of Irvine Community Services (714) 724-6623
Ellen Estilai, Arts Council for San Bernardino County
(909)387-2787 Email: SBCArts@aol.com
District 6 Fresno, Kern, Kings, Madera, Mariposa, Merced,
San Joaquin, Stanislaus, Tulare, Tuolomne
Joan Sortini, Merced County Arts Council (209)388-1090
Pam Pratt, Tulare -Kings Regional Arts Counce► (_'(P)
Email: CGALKAT@aol.com
District 7 Monterey, San Benito, San Luis Ohispo
David Cloutier, Cultural Council for Monterey County
(408) 622-9060 Email: ccmc@telis.org
Susan Klusmire, Monterev Cultural Arts Commission
(408) 646-3858
District 8 Lake, Marin, Mendocino, Napa, Sonoma
Jeanne Bogardus, Mann Arts Council
(415) 499-8350 Email: Marinartsca>aol.com
Barbara Harris, Cultural Arts Council of Sonoma County
(707) 579-2787 Email: cacsonoma(�)telis.org
District 9 Alameda, Contra Costa
Angela Johnson, City of Oakland (510)238-7402
District 10 Alpine, Inyo, Mono, Ridgecrest
Diana Walker -Smith, Mono Countv Arts Council
(619) 934-3342
CALAA STAFF
Barry Charles Hessenius, President/CEO
Danielle Restaino, Director of Programs
Greg Stephens, Director of Business Affairs
Linda Peng, Work Study Administrative Assistant
Voice: (415) 362-0224
Fax: (415) 362-0225
Email: CALAA@AOL.com
Radius Update is published eight times a year by the California Assembly
of Local Arts Agencies as a service to the Local Arts Agency field of
California. Radius Update is published under contract with the California
Arts Council, a state agency. CALAA remains solely responsible for its
content.
CALIFORNIA ARTS COUNCIL
1300 I Street, Suite 930
Sacramento, CA 95814
(916)322-6555
Sally Davis, Manager, State Local Partnership Program (916)322-6347
Louisa Vessell, Assistant Arts Grants Administrator (916)322-6329
CHANGES IN THE FIELD
Welcome to Margo Cowan, new Executive Director of the Arts
and Cultural Commission of Contra Costa County and Debbie
Goodwin, new Executive Director of the Humboldt Arts
Council. Angie Tahti, who has been leading the Lincoln Arts
Cultural Foundation recently accepted the position of
Executive Director of the Arts Council of Placer County.
Jeanne Marie Fritts, formerly Office Manager for Lincoln Arts,
is now leading the organization as Executive Director.
Welcome to California! Diane Mataraza, formerly Senior
Advisor to the Chairman at the National Endowment of the
Arts, is now directing the Foundation of the National Academy
of Recording Arts and Sciences (NARAS) in Santa Monica.
Email: MercedArts@telis.org
RADIUS UPDATE
PAGE 7
OPPORTUNITIES
CONNECTING ART AND COMMUNITY: CULTURAL APPROACHES TO SOCIAL CHANGE
Arts Extension Service (AES), University of Massachusetts, Amherst, presents the new AES
SPRING Program in Arts/Nonprofit Management, a professional development program for arts,
civic, and community development leaders to explore community betterment strategies
through the arts and foster community organizations through nonprofit management training.
The Program offers three tracks to select from: Fundamentals of Arts Management, Program
Planning and Evaluation, and The Community Partnership Training Institute, and will be held
March 20-22 in Springfield , Massachusetts. Call AES for more information (413)545-2360
ARTS EDUCATION NATIONAL RECOGNITION PROGRAM
8th Annual Business Week Awards for Instructional Innovation: SCHOOLS WITH ARTS -DRIVEN
CURRICULUM, March 15, 1997 deadline. This award honors schools working in partnership
with business or community based organizations that have created outstanding arts programs.
Each winner receives a $2,000 award and national recognition in Business Week. McGraw Hill
Companies is sponsoring this initiative with the Association for Supervision and Curriculum
Development, President's Committee on the Arts and Humanities, and the Getty Education
Institute for the Arts. Call Americans for the Arts for more information (202)371-2830.
BUSINESS IN THE ARTS AWARDS
1997 Business in the Arts Awards, sponsored by the Business Committee for the Arts and
Forbes magazine, for outstanding partnerships between companies and arts organizations, is
open for nominations. Awards will be presented to a small, medium, and large company in:
commitment, innovation, and new initiative. Businesses, nonprofit arts groups, consultants,
and individuals may submit. Contact: Michele DeSantis, BCA, (212)664-0600. Deadline April 30.
NATIONAL ENDOWMENT FOR THE ARTS 1998 GRANTS TO ORGANIZATIONS
Guidelines are now available. Categories of Grants to Organizations are as follows: Heritage &
Preservation (April 1, 1997 postmark deadline), Education & Access (April 7, 1997 postmark
deadline), Creation & Presentation (April 16, 1997 postmark deadline), Planning & Stabilization
(April 30, 1997 postmark deadline). For more information call 202.682.5400 or refer to the
NEA website at http://arts.endow.gov.
JOBS
DIRECTOR OF DEVELOPMENT, CALIFORNIA CENTER FOR THE ARTS, ESCONDIDO
The Director of Development is the Center's chief development officer, responsible for all
fundraising and related activities at the Center. The Director is responsible for all planning and
implementation of strategies to secure private philanthropic and government support for the
Center for annual operation as well as for endowment and capital needs. A minimum of 5
years experience in progressively responsible fundraising positions that would likely provide
the knowledge and abilities is preferred. Excellent communication and interpersonal skills.
Mail or fax resume to: CCAE, 340 North Escondido Boulevard, Escondido, CA 92025, Attn: RF
by 3/12/97. Fax 619.739.0205. EOE.
IMPORTANT DATES
MARCH
3 CAC Planning Meeting, Long Beach
4 CAC Planning Meeting, San Diego
6 CALAA District 4 Consultancy:
Arts Incubators, Los Angeles
11 Arts Advocacv Dav, Americans for the Arts
13 CAC Executive Committee & Grants
Panel Meeting, Southern California
17-19 CAC/SLPP Grant Review Panel
19-21 Far West Regional Cultural
Tourism leadership Forum
20-21 ArtHouse Base Conversion Conference
27 CAC Public Meeting, Los Angeles
APRIL
9 Bav Area Facilities Conference
18 CAC Local Arts Education Partnership
Program Application Deadline
25 CALAA Pre -Conference
26-27 CALAA Convocation, San Jose
27 Board of Directors Meeting
MAY
20 CAC Executive Committee & Grants
Panel Meeting, Sacramento
27 CALAA Board Development
VideoConference Workshop
,TUNE
1 Governor's Conference on the Arts:
Artist Marketing Workshops
2-3 Governor's Conference on the Arts:
Globalization of Culture, San Francisco
4 CAC Public Meeting, San Francisco
All calendar items are subject to change. Please call
to confirm before making travelplans. Contacts for
specific information and ineetiing information:
California Arts Council (916)332'-655
CAW, (415).362-02?4
. . • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
CALAA SEEKS LOCAL ARTS AGENCY VIDEOS •
CALAA is asking Local Arts Agencies to submit existing video of local art events, programs, projects, etc. to be edited into a single half-hour
piece which will tell the local arts agency story — what they are, how they work, what they do, and their impact on local community ;
• economies, education programs, job training, and social programs with artists, fairs and festivals, and children. Please send copies of videos •
shot within the last three years to CALAA. ;
....................................................................
RADIUS UPDATE MARCH, 1997 PAGE 8
PUBLICATIONS
DISCOUNTS ON JOSSEY-BASS PUBLICATIONS TO CALAA MEMBERS
Through a special arrangement, CALAA has secured a discount on selected publications from Jossey-Bass Publishers for CALAA
Members. If orders are received by March 31 and picked up at the CALAA Convocation, additional discounts can be offered to
offset shipping costs.
The Jossey-Bass Handbook of Nonprofit Leadership and Management by Robert D. Herman and Associates. List price $59-97,
CALAA Member price $44.95
Strategic Planning for Public and Nonprofit Organizations, by John M. Bryson. List price $2ft4947, CALAA Member price S21.75
Vinning Grants Step by Step, by Mim Carlson. List price $z ?, CALAA Member price $18.75
To order contact CALAA at 415.362.0224 or CALAA@aoLcom. More titles and deals from other publishers to follow soon!
GUIDE TO U.S. DEPARTMENT OF EDUCATION FUNDS FOR ARTS EDUCATION
The U.S. Department of Education Funds announced the completion of the Guide forArts Education and Scbool Improvement Resources.
This guide, prepared for local and state leaders, outlines the various funding programs of the Department and how funds the flow, and
provides the dates funds are available from the Department. The guide also includes examples of arts education projects funded through the
programs. Copies are available from Americans for the Arts (202)371-2830.
[�MiNpERINominations for CALAA's Awards of Excellence are due by March 15th.
CALAA
LONROFIT ORGANIZATION _
C. I cr , .lrGE PAID 870 MARKET STREET. *714 PIA r 'CA ` }
SAN FRANCISCO, CA 94102 4
ADDRESS CORRECTION REQUESTED
Parks & Recreation Director
City of La Quinta
P.O. Box 1504
La Quinta CA 92253 .�,.,...., .:,...:., .:...,�� �.
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CALAA
CALIFORNIA ASSEMBLY OF LOCAL ARTS AGENCIES
ANNUAL CONVOCATION
■ ■ ■
EMPOWERING LOCAL ARTS.0
BUILDING BRIDGES, ALLIANCES, COALITIONS AND PARTNERSHIPS
APRIL 26-27, 1997
FAIRMONT HOTEL
SAN JOSE, CALIFORNIA
APRIL25
PRECONFERENCE
FUNDAMENTALS OF FUNDING
THANKS TO OUR HOSTS:
ARTS COUNCIL OF SANTA CLARA COUNTY
CITY OF SAN JOSE OFFICE OF CULTURAL AFFAIRS AND
SUPPORTED IN PART BY FUNDING FROM:
BRAVO - THE ARTS AND FILM CHANNEL
CALIFORNIA ARTS COUNCIL
CITIBANK
CITY OF SAN JOSE OFFICE OF CULTURAL AFFAIRS
JOIN US IN SAN JOSE!
Dear Colleagues:
The California Assembly of Local Arts Agencies will host the most important
event for local art agencies to be held in years. We invite you, your staff and your
Board of Directors/Commissioners, as well as all the organizations you serve to
join us in San Jose.
This vear's convention will focus on Bitildirig Bridges, Alliances, Coalitions
and Partnerships — concentrating on forging a new, grassroots statewide political
power base on behalf of the arts. Sessions on Advocacy andMarketing will roll
out a step-by-step strategy for reaching out to school districts and teacher groups,
businesses and corporations, local elected officials, other arts groups, civic
leaders, the media and the public at large and for increasing the public's
awareness of the impact local arts have on community economies, job preparation,
education, and social programs particularly with aging and youth at risk
constituencies.
Additionally, a Preconference on fundraising, opportunities for one-on-one
consultation with a variety of service providers, hands on tutoring in how to use
the internet, the Awards of Excellence luncheon, the Gala Saturday night Dinner
Event, plus workshops, rural and city forums, the chance to network, and some
surprises promise to make this a significant event.
THE PRECONFERENCE:
Fundamentals of Funding
WORKSHOPS:
• Basics of Grantwriting: Learn how to write grant proposals that work -
who to target, how much to ask for, why some applications succeed and others
do not. Whether or not you apply for any grant this year, learning this skill will
help you in everything else you do.
• Major Donor Campaigns: $50 is a major gift to some agencies — $50,000
to others. Learn how to succeed in planning and implementing a donor
campaign that works for your organization. Step by step advice and practical
tips to save time and avoid disappointment,
• Earned Income Strategies That Work: Hear what works for others and
why. Learn new approaches to thinking about fundraising, particularly geared
for LAAs with budgets under $200,000.
• Corporations - Sponsors and Partners: Strategies for getting corporate
money and strengthening a critical alliance — from the corporate point of view.
• Event Planning: Learn the basics of planning a fund raising event —
whether it be a Benefit Dinner or a Bingo Game. Learn how to avoid the
common mistakes and plan for success.
Pre -Conference Attendees will be provided with written materials for each
workshop.
CONVOCATION
PLENARY SESSIONS
ADVOCACY I: An overview of the whys and hows of building an effective
coalition in your own community — savvy Political Experts will give y0LI
insights into the basics of building a powerful local political organization to
leverage new and protect existing funding.
ADVOCACY II: Paul Minicucci, Amy Aspell, and Barry Hessenius will guide a
step-by-step tutorial in how to convene your own arts summit and begin the
process of constructing a powerful alliance of community leaders - Including
specific training on working with legislators, state and local.
MARKETING: Chris Ohama (the BRAVO Cable Channel), Lindsay Shields and
others in the media will provide a practical guide in how to effectively raise the
visibility of your agency with important constuencies and the public. Bands on
advice on media strategies including Press, Radio, and Television will equip
you with skills and understanding about how to incorporate visibility as part of
your advocacy efforts.
CONSULTATIONS:
Time will be set aside at the Convocation on Saturday afternoon for one-on-one
consultations with a variety of service organizations. Access the advice and
information you need in one place, at one time. Participants include:
• California Lawyers for the Arts Cultural Facilities Fund
• California Presenters California Arts Council
• The Management Center Arts, Inc.
• plus Hands -On Advice on Computer Use and the Internet.
WORKSHOPS:
Arts & Education - Strategies & Opportunities - exploring the rising
interest in arts & education by elected leaders, the corporate world, and
parents - with a focus on where the money will be.
Special Constituencies - Senior Citizens, Youth at Risk, and other targeted
groups and where the federal and state dollars are.
SPECIAL EVENTS:
Awards of Excellence Luncheon At Saturday's Luncheon, CALAA will
honor an individual, an organization and a public recipient from outside our
field for their outstanding contribution to local arts. In addition, CALAA will
present a special honor for a Decade of Achievement to Robert Lynch,
President of Americans for the Arts.
You won't want to miss the SATURDAY NIGHT GALA EVENT - A moving
party among four downtown San Jose art galleries. The evening will feature a
wine reception, gallery viewings, performance art, dinner, entertainment,
coffees, desserts and surprises.
Night Owls will want to meet at the CALAA HOSPITALITY SUITE to exchange
ideas, meet new people, unwind and relax. Open Friday and Saturday nights -
10:00 pm to 1:00 am.
SCHEDULE
Pre -Conference - Friday, April 25
8:00 - 9:00
Registration
9:00 - 9:30
Welcome / Introductions
9:30 - 10:30
Grantwriting
10:30 -12:00
Gaining Corporate Support
12:00 - 1:00
Lunch - Discussion Groups
1:00 - 2:30
Earned Income Strategies
130 - 3:00
Break
3:00 - 4:30
Major Donors
4:30 - 5:30
Event Planning
evening
Free Time
CONVOCATION - Saturday, April 26
8:00 - 9:00
Registration - Continental Breakfast
9:00 - 9:30
Welcome / KEYNOTE SPEECH
9:30 - 10:30
ADVOCACY I
10:30 - 10:45
Break
10:45 - 12:00
ADVOCACY II
12:00 - 1:30
Awards Luncheon
1:30 - 2:45
Workshop A: Arts & Education
Workshop B: Target Markets
145 - 3:00
Break
3:00 - 4:00
MARKETING
4:00 - 6:30
One -On -One Consultations
Concurrent District Chaii;s Mccting (*1cnhilive)
7:00 - 10:30
Wine Tasting and Dinner Event
SUNDAY, April 27
8:30 - 10:30 Continental Breakfast
Interest Area Meetings - Rulals, Cities, Suhurhans
10:30 - 10:45 Break
10:45 - 12:00 Closing Forum
12:00 - 2:00 Board of Directors Lunch Meeting
GENERAL INFORMATION:
HOST HOTEL: The Fairmont Hotel in downtown San Jose will he the Convocation
Headquarters. A block of rooms has been set aside at the special rate of $94.00, single
or douhle. Call the Fairmont Hotel directly ( 1.800.527.4727) and mention you are
attending the CALAA Convocation. Please Note: Room tax and parking are additional.
ROOMMATE REFERRAL: CAI.AA will maintain it listing of Convocation participants
looking fora roommate. Check the appropriate hox on your registration form to he
placed on the list and to he faxed a listing of others looking For a roommate.
TRAVEL SUBSIDIES: CALAA will have information on availahle travel suhsidies after
March 10th. Subsidies available only to mcmhers who pre -register with full payment
by April 1,1997.
REGISTRATION
By -1/1 After 4/1
PRECONFERENCE:
Memhers ❑ $65 ❑ $75
Non-Menlhers* ❑ $95 ❑ $115 *includes individual C-V A Ine?),170-Slid)
CONVOCATION:
Members ❑ $99 ❑ $ 125
2nd+ Pcru)n Same Oiganiiation ❑ I ❑ 99
Non.%lcmhcrsX ❑ $129 ❑ $155 *iirchuhs iruliri�lu�d (:.11_�1 rnr,�b�r��hip
SPECIAL EVENTS*
Awards Luncheon Ticket Only ❑ $ 25 (for guests not attending the Convocation)
Saturdav Dinner Event ❑ $ 25
* Continental Breakfasts, A%virds I.unAhcon, and Wine Reception arc included With Comocauun Reglstralion.
Total:
Name/Title
2nd Nanle/Title
Organira[iun
Address:
Cite
Tel: ( )
Credit Card # (Visa or Master Card)
Nanle on Card
Signature
Zip_
Exp. Date
* copy fhi, form, for additional rc,�lislrations.
Mail this Registration Form and Payment to CALaA: 870 Market tit. Ste. 6-+0, San Francisco,
CA 94102 or Fax to: 415.362.0225 with credit card #. Early Registrations must hC rcrCIvCd
by April 1, 1997
❑ Check here if you wish to be Included oil the rootllnlatc refferal listing.
Please check helow any special acconllluxlations you May require: ❑ Sign Interpretation
Oral Interpretation ❑ Vegetarian .Meals ❑ Kosher Meals ❑ Other
PAYMENT POLICY: Registratlon must he accompanied by payment (check or Credit
card) or it will he considered incomplete. All registrations incomplete as of April 1,
1997 will he billed at the higher rate. Convocation and Hotel Discounts require Early
Registration, postmarked prior to April 1, 1997.
QUESTIONS: Call CALAA 415.362.0224 or email CALAA()aol.com
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T a Atyl 4 4(V
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
March 17, 1997
Dear President,
The Cultural Commission of La Quinta is eager to be aware of the programs and
contributions your organization is making to our community.
Therefore, we would like to invite you, or a representative of your group, to attend
our Commission meetings which are held on the fourth Thursday of each month at
12:00 noon in City Hall.
In addition, we would like to be kept informed -of your work and plans, and as
well, we want you to know we are here to assist you. When there is consistent
communication, we can give appropriate support to each other and not duplicate
efforts.
Please add our Commission to your mailing list, and come meet with us. Let's
build a cultural arts team.
Sincerely,
Kathryn B. Hull, Chairperson
La Quinta Cultural Commission
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 �;
4z
OF THE
I. Introduction
Why a Master Plan?
II. Group Discussion
A. Attributes
B. Deficiencies
C . La Quinta organizations working together
D. Agencies best suited to enhance cultural experiences
E. Pressing issues
F. Dreams and Aspirations
III. Summary and Conclusion
CULTURAL ARTS MASTER PLAN
for
The City of La Quinta
Arts and culture are necessary components of an investment in the enrichment and well-being of
our community. The development of a strong cultural plan has a positive impact on the
economy, community, and families. It is vital for the City to make a commitment to the arts and
to implement a master plan which will unify the community.
A community cultural plan may well become the blueprint for building `livability' into an area. It
can mesh with all other community master plans to show how culture plays an integral role in
shaping the community's look, feel, spirit and design. Ideally, it can be used as a working tool to
give form to ideas and to ensure action and result of lasting value.
The process allows a community to define those aspects of cultural development that are most
appropriate and essential to its own way of life and future growth. Planning for cultural
development takes into account the visual and performing arts, the role of artists in the
community, urban design, public celebration, cultural diversity, arts education, public art,
community building and economic development, and more.
Cultural development is central to general community planning and acts as a catalyst that leads to
a wide range of other planning activity. Community cultural planning also is a means of
establishing a city's identity and strengthening existing cultural bonds and organizations. A
strategic plan provides the focus and direction to increase opportunities for artists and to raise
existing activities and organizations to a new level of development and service to the community.
A cultural plan is a planning process in which the cultural potential needs are addressed. A plan
will have a significant impact, stimulate the economy, encourage debates and discover resolutions.
It is a `living' document which needs to be evaluated periodically.
A cultural master plan analyzes the needs and opportunities for arts organizations and artists,
cultural facilities, arts programs, public art, arts education and cultural tourism in a community. It
can map out the proposed short- and long-term growth of arts and culture. Formulating a plan
with community input focuses on future actions of the entire community as they affect cultural
functions. In this way the arts are considered as a cultural resource similar to libraries, schools
and parks. Most important, however, is a cultural plan which establishes a vision of a desired
future and establishes roles, steps, time lines and methods for achieving that vision.
February 27, 1997
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OF
CULTURAL DEVELOPMENT QUESTIONNAIRE
The City of La Quinta's Cultural Commission is asking that participants take a few
minutes and respond to the following questions to assist the City in its preparation
of a Cultural Arts Master Plan.
1. Please identify at least five cultural attributes of the City of La Quinta.
2. Please identify any cultural deficiencies in the City of La Quinta.
3. How do you see La Quinta organizations working together to enhance our
cultural life?
4. In your opinion, which agencies are best suited to lead efforts to enhance
the cultural experience?
Federal Government
State Government
Regional Government
_ Local (city) Government
Private Foundations
School Districts
Chamber of Commerce
Religious Institutions
Private Sector/Market
_ Other, please identify _
5. What 'do you believe are the three most pressing issues facing the cultural
development of the City of La Quinta?
6. Please identify five "dreams or aspirations" which would enhance the
cultural attributes of the City.
7. Any general comments?
Optional:
Name:
Address:
Phone:
Thank you for completing this questionnaire. Please leave this on the registration
table or mail it to:
Cultural Commission
City of La Quinta
c/o City Manager's Office
P.O. Box 1504
La Quinta, Ca 92253-1504
LA QUINTA CULTURAL ARTS MASTER PLAN WORKSHOP
February 27,1997
AGENDA
1. Pledge of Allegiance
This is not called as a meeting of the Cultural Commission, but a workshop on developing a
Cultural Arts Master Plan.
2 Introduction of La Quinta Cultural Commissioners
KBH, as Chair
Honey Atkins
Susan Benay
Susan Francis
Judy Vossler
La Quinta City Staff
Mark Weiss, Assistant City Manager
Britt Wilson, Management Assistant
Cristal Spidell, Secretary
La Quinta - Art -in -Public -Places Commission
3. Mission Statement
To develop a Master Plan to encourage the Arts in the City of La Quinta
4. Step 1 - Valley -wide Arts Conference held February 6, 1997 - Summarize
5. Step 2 - La Quinta city-wide arts workshop
Cultural Attributes (in no particular order)
- La Quinta Arts Founcation
- Coachella Valley Community Concert Association
- Library
- Chamber of Commerce
- Community Center
- Senior Center
- Volunteers
- Private Clubs
- La Quinta Hotel
- La Quinta High School
- Historical Society
- Out reach programs to the schools
- La Quinta Open -Air Museum (Sculpture Park)
- Arts Education in the schools
- City support
- Art shows
- Churches
- La Quinta Art Association
- Mainstreet Festival
- Mariachi Festival
- Quality of life
Cultural Deficiencies
- Lack of forum/arts facilities
- Cultural `heart' of the city
- Art galleries
- Affordable events and art/concerts
- Cultural identity
- Arts awareness
- Quality performances/theater
- Community/family involvement
- Public relations/promotion of the arts
- Music (orchestra, vocal, theater)
- Dance
- Artist resource
- Plaza for cultural arts events
La Quinta Organizations
- Coachella Valley Community Concert Association
- La Quinta Arts Association
- La Quinta Arts Foundation
- La Quinta Historical Society
- Friends of La Quinta Library
- Round Table West
- La Quinta Open -Air Museum
- La Quinta Little Theater
- Boys and Girls Club of La Quinta
Agencies Best Suited to Enhance Cultural Experiences
Pressing Issues
Realizing the Dream
- how can we raise awareness of the community of:
the value of the arts
the need for funding
keeping a balanced education curriculum in the schools
- what do you envision for the future
Set Goals (Examples)
1. Nurture the arts, cultural organizations and artists of La Quinta
2. Increase and develop new audiences for city arts and cultural organizations, targeting
hard -to -reach populations through marketing, programming, citizen involvement,
and multi -cultural concerns.
3. Address real and perceived safety concerns and special needs of attendees of arts and
cultural events
4. Identify, develop and enhance facilities to be available to arts and cultural organizations
and audiences, and to encourage accessible arts and cultural activities within the
city.
5. Increase arts and cultural educational opportunities for children and families
6. Effectively reinstate arts education in the schools by advocating for a sequential arts
education curriculum.
7. Promote communication and cooperation among city-wide arts and cultural
organizations and to the general public.
8. Enlarge the community base of support for advocacy for arts and culture.
9. Develop financial and human resources necessary to support arts and cultural activities
throughout the city.
10. Recruit, nurture and train new arts and cultural leadership.
11. Promote the community's cultural institutions and resources collectively as an
industry that provides significant contribution to the local and regional economy.
12. Integrate arts facility development into the overall city planning process and to plan
comprehensively for cultural facility development.
13. Encourage a thriving community of artists where they can realize their potential and
contribute to the vitality of the larger community.
14. Establish a center for information and technical assistance, and provide management
and program development training for local arts organizations. (See # 1)
15. Preserve and enhance important features of the physical environment, including
architecture, historic landmarks, and natural resources.
16. Generate greater municipal support for cultural programs, services, and development
efforts.
6. Summary
7. Acknowledgments
- Participants (for attending)
- City of La Quinta
Mark Weiss, Assistant City Manager
Britt Wilson, Management Assistant
Cristal Spidell, Secretary (Parks & Recreation Dept.)
- Senior Center staff
Marilyn Smith, Senior Center Supervisor
8. Conclusion: We must be aware that we feed the mind through education, we feed
the spirit through prayer and meditation, we feed the body through food, and we feed
the soul through the arts. I believe everyone has the right to be well fed.