CAC 02 12 19974
CULTURAL COMMISSION AGENDA
SPECIAL MEETING
La Quinta Civic Center Study Session Room
78-495 Calle Tampico - La Quinta, CA 92253
February 12, 1997
11:30 AM
I. CALL TO ORDER
A. Pledge of Allegiance
B. Roll Call
II. PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to five minutes or less.
III. CONFIRMATION OF AGENDA
Corrections, deletions or reorganization of the agenda
IV. CONSENT CALENDAR
V. PUBLIC HEARING
VI. BUSINESS ITEMS
A. Cultural Arts Master Plan
1. Discussion of Community Workshop on February 27, 1997
VII. CORRESPONDENCE AND WRITTEN MATERIALS
A. Memorandum from Thomas P. Genovese - The La Quinta Page
VIII. COMMISSIONER ITEMS
IX. ADJOURNMENT
NEXT MEETING INFORMATION
Regular Meeting: February 27, 1997 12:00 Noon
La Quinta Civic Center Study Session Room
Workshop: February 27, 1997 5:30 - 7:30 PM
La Quints Senior Center
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CULTURAL COMMISSION
MEETING DATE: February 12, 1997
ITEM TITLE: Cultural Arts Master Plan
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The development of the Cultural Arts Master Plan entails a variety of components
including a valley -wide Cultural Affairs Conference (conducted on February 6, 1997),
and a community workshop(s).
The Cultural Development Community Workshop is scheduled for Thursday, February
27, 1997 from 5:30 p.m. to 7:30 p.m. and will be held at the La Quinta Senior Center.
Suggested refreshments include cheese, vegetable, and sandwich trays, crackers,
cookies, soft drinks, bottled water, coffee, and hot water for tea. Staff will be
coordinating the provision of refreshments for the workshop.
In accordance with direction given by the Commission at the January 23, 1997 Cultural
Commission meeting, staff, in conjunction with the Commission Chair, has taken the
following actions:
1 . Prepared a press release and public service announcement (Attachment No. 1) .
2. Prepared a flyer for posting at City bulletin boards and the La Quinta Senior
Center (Attachment No. 2).
3. Prepared an invitation letter and attachments including the flyer and a
questionnaire (Attachment No. 3).
4. Made an announcement at the February 6, 1997 Mayor's Luncheon regarding the
community workshop.
5. Staff is in the process of preparing and article for publication in the Palm Desert
Post (La Quinta Community Page) on the community workshop.
The following are other issues the Commission may wish to discuss prior to the
workshop:
1. Does the Commission want a sign -in table (including name tags and sign -in sheet)
2. Does the Commission want conference packets (comprised of Agenda, tabulated
questionnaire, etc.)
3. The Chair has prepared a question for discussion at the community workshop for
consideration by the Commission (Attachment No. 4)
This item has been placed on agenda to provide the Commission an opportunity to
provide any further direction/input on the community workshop.
Provide direction to staff on finalizing details for the Cultural Development Community
Workshop(s).
Mark Weiss, Assistant City Manager
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ATTACHMENTS
ATTACHMENT 1
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MEMORANDUM
La Quinta, California Press Release
January 31, 1997
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The City of La Quinta's Cultural Commission is hosting a community workshop to
address cultural arts issues in the City. All organizations and individuals interested
in the quality of life and the future growth of the community are urged to attend this
workshop as the first step in developing a Cultural Arts Master Plan designed to
encourage the arts in the City of La Quinta.
The workshop will be held on February 27, 1997, Thursday evening from 5:30 to
7:30 p.m. at the La Quinta Senior Center, 78-450 Avenida La Fonda. It is vital that
community members be involved in this planning process, so naturally, the workshop
is open to anyone interested in participating. Light refreshments will be served.
Some of the issues that will be addressed are strengths and/or weaknesses in cultural
opportunities in La Quinta, the public image of the arts, how to enhance the cultural
life, the need for performing arts facilities, the economic impact of the arts, and ways
to promote existing programs, organizations and facilities. It is expected that as the
result of this planning process a Master Plan will be developed which will mesh with
the other master plans of the City.
Members of the Cultural Commission who will be conducting the workshop include
Kathryn Hull as chair, Honey Atkins, Susan Benay, Susan Francis, and Judy Vossler.
Residents and others with questions can call the La Quinta City Manager's Office at
La Quinta at (619) 777-7100 and speak to Mark Weiss, Assistant City Manager or
Britt Wilson, Management Assistant.
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The City of La Quinta Cultural Commission is hosting a community workshop on
Thursday evening, February 27th from 5:30-7:30 p.m. The purpose of the
workshop is to assist the City in developing a Cultural Arts Master Plan. People
interested in the quality of life and development of the cultural arts in La Quinta
are encouraged to attend. Light refreshments will be served. For further
information, please call the City of La Quinta City Manager's Office at 777-7041.
ATTACHMENT 2
THE CITY OF LA QUINTA CULTURAL
COMMISSION INVITES YOU TO
•• ATTEND A COMMUNITY WORKSHOP
THAT WILL FOCUS ON THE
DEVELOPMENT OF THE CITY'S
CULTURAL ARTS MASTER PLAN
THURSDAY, FEBRUARY 27, 1997,
5: 30 P.M. TO 7:30 P.M.
LA QUINTA SENIOR CENTER
78-450 AVENIDA LA FONDA
QUESTIONS: PLEASE CALL (619)
777-7090
*Light refreshments will be served*
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78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
February 5, 1997
Dear Community Leader:
We believe the arts provide a strong aesthetic and socio-economic impact
on the community and the quality of life. Because of your vital interest and
involvement in the City of La Quinta, the Cultural Commission is sending this
special invitation to you and your organization to participate in the
development of a Cultural Arts Master Plan for our City. You are
encouraged to attend a workshop to share ideas, compare successes,
recognize needs and identify dreams for cultural preservation and
enhancement in La Quinta. This workshop is open to everyone in the
community, so please invite your friends.
Please join us on Thursday, February 27, 1997 from 5:30 p.m. to 7:30 p.m.
at the La Quinta Senior Center, 78-450 Avenida La Fonda. Bring your ideas
and concerns for the development of cultural programs for our families and
visitors. To assist in your preliminary thinking, we have enclosed a
questionnaire. Please send it to us or bring it with you on the 27tn
In addition, please put us on your mailing list so the Cultural Commission will
be kept informed of your activities and plans. When we all work together,
and support one another, we lighten the load and increase the output of
community service without duplicating efforts. Can we count on you to be
part of the team? Please let us know you are coming on the 27th by calling
Cristal in the Parks & Recreation Department at (619) 777-7090.
We know you are a valuable resource and we are looking forward to our
creative time together.
Sincerely,
lo;K
Kat, ryn B.- ull, Chair
Cultural Commission
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
THE CITY OF LA QUINTA CULTURAL
COMMISSION INVITES YOU TO
••o•• ATTEND A COMMUNITY WORKSHOP
THAT WILL FOCUS ON THE
DEVELOPMENT OF THE CITY'S
CULTURAL ARTS MASTER PLAN
*Light refreshments will be served*
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CULTURAL DEVELOPMENT QUESTIONNAIRE
The City of La Quinta's Cultural Commission is hosting a City-wide Cultural
Development Workshop on Thursday, February 27, 1997 from 5:30-7:30 p.m.
Participants, and invitees unable to attend, are being asked to take a few minutes
and respond to the following questions as a prelude to the workshop.
1. Please identify at least five cultural attributes of the City of La Quinta.
2. Please identify any cultural deficiencies in the City of La Quinta.
3. Please identify five "dreams or aspirations" which would enhance the
cultural attributes of the City.
7. Any general comments?
Optional:
Name:
Address:
Phone:
Thank you for completing this questionnaire.
AT , ACHMENT 4
••• -• • 1=1 1 • s
What would you like to have and/or participate in, in the City of La Quinta?
Performing Arts Center
Professional Theater
Concerts
Please list type (e.g. rock, classic, country, etc.)
Professional Dance
Please list type
Downtown Village Center
_ Coffee House
_ Artisan shops
Book stores
_ Art galleries
Music stores
_ Other
School for the Arts
Children's Theater
Community Theater
Visual Arts classes
Dance Classes
Music Instruction
_ Other
Public Plaza for Cultural Arts Events
Movie Theater
Library/Reading Room (poetry readings, etc.)
TO:
FROM:
DATE:
RE:
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MEMORANDUM
All Boards and Commissions
Thomas P. Genovese, City Manager
February 3, 1997
The La Quinta Page —Palm Desert Post
Starting February 6, 1997, on a trial basis through June, the City of La
Quinta will be preparing a page for publication in the Palm Desert Post. The
La Quinta Page is intended to supplement existing publications and noticing
efforts and will be used as a vehicle to inform residents of upcoming events,
meetings and items of interest.
Please look for The La Quinta Page starting February 6, 1997 on page five
of the Palm Desert Post (delivered free to non -gated residential
neighborhoods and available in many local news racks). Comments or
suggestions regarding the Page may be transmitted to the City via your
board's assigned staff person. Thank you.
c: City Council
Department Directors
MEMORANDUM
TO: Cultural Commission
FROM: Mark Weiss, Assistant City Manager
DATE: February 12, 1997
RE: Written record of February 6, 1997 Cultural Affairs Conference
Attached please find staff's draft "notes/minutes" from the Cultural Affairs
Conference.
It was indicated that these would be distributed within two weeks of the
conference to all attendees. Staff is requesting that the Commission review these
prior to the City releasing them to the attendees. The City intends on mailing these
out to the attendees in the near future, so your comments would be appreciated.
If you have any comments/corrections, please forward them to staff. Thank you
very much.
Coachella Valley
Cultural Affairs Conference
February 6, 1997
La Quinta Cultural Commission Chairperson and Conference Facilitator Kathryn
Hull called the conference to order at 3:00 P.M. and asked those in attendance
to introduce themselves and identify any organizational affiliations.
Representatives from five Coachella Valley cities (i.e., Indio, La Quinta, Palm
Desert, Palm Springs and Rancho Mirage) were in attendance (see Attachment
1).
The Facilitator provided an introduction to the meeting by discussing the
definition of culture, describing materials in the agenda packet, and referencing
results to the'Conference survey. Conference participants then shared
experiences, successes and cultural attributes of their respective communities
•Palm Springs: The Public Arts Master Plan is a five
in s
strives to bring arts groups together whileidentifying g pe 1t;Lrtasi
projects and objectives. It was identified as an "interactive community
arts project". Specific attention to median strips, the airport and train
stations, and the recycling center is included. The Plan is
"Commission -generated", working in conjunction with the Planning and
Parks and Recreation Commissions, and the Historic Board. Specific
mention was made of the Desert Highlands Mural —an eight by eighty
foot mural utilizing student talent and, despite some initial public _
opposition, serving as a project bringing educators and arts together.
The builders' contribution was lowered from 1 % to .5% of building
permit valuation due to builder program opposition resulting in program
cuts. Palm Springs has provided matching funds to program initiatives,
• but has no temporary art program. Builders resented the use of the
arts' fee for education the most; they wanted "physical art" (e.g., thus,
the reason the mural is viewed as a meshing of education with physical
art).
. •Indio: Indio currently has no arts in public places ordinance, but
has plentiful land and opportunity for concerts and the arts.
Representatives indicated that citizens were exploring the potential of
an arts in public places ordinance in Indio, but had met some
opposition from the building community. The La Quinta Arts Foundation
docents program reaches to Indio and is much appreciated.
@Rancho Mirage: Builders contribute to .an arts in public places
program, but the program is in its infancy. Reference was made to the
Cancer Memorial Park, a piece at the Library, and the desire for
integrated public art.
•Palm Desert: Builders contribute 1 % of construction cost (for both
residential and commercial) to the arts program resulting in a well
funded program representative of a financially healthy community.
Palm Desert pursues a limited grant effort, but do realize community
support by way of sponsorship for summer concerts. The Holocaust
Memorial in Palm Desert was the result of a citizen's initiative
completed outside the formal program, albeit the City administered the
process. The El Paseo exhibits are leased on an annual basis but
some have been purchased by the City. Historically, the artists have
been responsible for loaning the art and shipping the pieces, but
recently it's believed the City has provided additional support.
Cultural Deficiencies:
Deficiencies cited by Conference participants included the following:
• No four year college
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No cheap space(especiallyhe west end of the Valle Vh
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• Restrictive ordinances (limite live/work facilities); need z"Wing
for artists
• Artists not valued —perceived as 2"1 class citizens
• No arts tradition or identity
• No publicity for theater
• Inadequate facilities
• Lack of community support for artists
• Lack of coordination between cultural organizations and city
commissions
• No real home/identity for theater in the Valley
Realizing the Dream:
Participants cited a number of dreams or aspirations for arts in the Coachella
Valley, including:
• Appointing an informational networking task force;
• Creating an inter -city newsletter
• On -going inter -city conferences like this.
• Solicit community input/community workshops
• Identify funding sources
• CVAG type organization to prepare a cultural master plan for the
Coachella Valley
• Retreats
• Fall conference
• Refining goals
Summarry and Conclusion
Participants indicated that they intended to share the results of this conference
with their respective communities. It was suggested that a follow-up to this
Conference be held in three months and that an attempt be made to obtain an
energetic speaker for that event as a "carrot" to encourage additional
participation. Various topics were.suggested, including "How to work with the
Arts", "How to build organizational skills", and "How to create a valley -wide
entity". The Facilitator asked participants to complete the exit questionnaire
(see Attachment 2). The meeting adjourned at approximately 5:00 P.M.
mulmin.doc
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ATTACHMENT 2
1. What did you think of this conference?
1_ Very useful —2.__ Somewhat useful Not useful
2. Would you like to see this conference held on a regular schedule?
12 Yes 1 No If so, how often? Quarterly (6)• No Response (5):
At least 2 times/year (1)
3. What section or portion of the conference was the most valuable to you?
-Sharing info on projects, problems
-Creating a common goal & how to accomplish
-The need for Art in our community and community input
-Dialogue information
-Linking the Valley in some form of support
-The ideas
-How we can all work together to make our dream come true
-Discussion of a "Valley -wide" approach to developing Art in Public Places
-Final discussion/information gathering
-Vision focus at end and task force and another meeting
-Knowing what others are doing
-Just getting together
-Hearing from other communities about their issues
4. Any comments or suggestions? (Use reverse side if more room is needed)
-Many underlying personal agendas without full commitment to
cohesiveness
-Task Force
-Focus on goals
-Joint effort is good
-Meet again and bring back to our commission and various groups
-Have a meeting with a speaker to address how to create a valley wide
effort
-Continue this [conference?]
-1 would like to see reports from each city in La Quinta's City Newsletter.
like to know what other cities are doing in the arts.
-Getting speaker(s) to help us organize our direction
-Create valley cultural coalition
-3 hour conference
-Get speakers
-Form subcommittee task force
-Conference was great
Annual conferences
-Valley festival
-Anything helps
-Better agenda
January 28, 1997
Community Leaders letter distribution list:
Coachella Valley Community Concerts
La Quinta Arts Foundation
La Quinta Arts Association
La Quinta Historical Society
La Quinta Open -Air Museum .
Principles of all schools operating in La Quinta
La Quinta Branch Library
La Quinta On-stage
Round Table West
Viva Foundation
Friends of La Quinta Library
La Quinta Little Theater
Arts in Public Places Commission
La Quinta Chamber of Commerce
Boys and Girls Club
Soroptomist
Rotary Club
Lions Club