CAC 05 22 1997CULTURAL COMMISSION AGENDA
La Quinta Civic Center Study Session Room
78-495 Calle Tampico - La Quinta, CA 92253
May 22, 1997
12:00 Noon
I. CALL TO ORDER
A. Pledge of Allegiance
B. Roll Call
II. PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to five minutes or less.
III. CONFIRMATION OF AGENDA
Corrections, deletions or reorganization of the agenda
IV. CONSENT CALENDAR
A. Approval of Minutes of April 24, 1997
B. Monthly Department Report for April 1997
V. PUBLIC HEARING
VI. BUSINESS ITEMS
A. Cultural Arts Master Plan
B. Work Plan Update
C. Letters of Commendation
D. Support and Recognition of Art Organizations
VII. CORRESPONDENCE AND WRITTEN MATERIALS
A. Art in Public Places Commission Minutes for April 7, 1997
VIII. COMMISSIONER ITEMS
IX. ADJOURNMENT
NEXT MEETING INFORMATION
June 26, 1997 12:00 Noon
La Quinta Civic Center Study Session Room
CAC6-26
COMMISSION ACTIONS
Meeting of the La Quinta Cultural Commission
May 22, 1997
■ Cultural Arts Master Plan - Discussed; due to lack of time, discussion was
continued to next meeting for further discussion.
As part of the discussion, the Commission requested that the Commission's
enabling ordinance be agendized for the June 26th Commission meeting to
discuss role(s) and responsibilities of Commission, interaction with Council
and community organizations, and Commission review of cultural proposals
before City (e.g. Arts Foundation, Community Concerts, etc.).
■ Work Plan Update - Work Plan approved as submitted and recommended for
approval by City Council.
As part of the discussion, the Commission requested that an Annual
Recognition Dinner be agendized for future Commission action and possible
inclusion into the Work Plan at some later date.
The Commission also asked that a follow-up discussion on the last conference be
agendized for the next Commission meeting.
Next scheduled meeting: June 26, 1997
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CULTURAL COMMISSION MEETING DATE: May 22, 1997
ITEM TITLE:
Monthly Department Report for April 1997
BACKGROUND:
The Parks & Recreation Department completes a monthly Department Report consisting of
attendance figures for all programs, upcoming events and meetings attended. The Department
Report is transmitted to the City Council on the second Council meeting of every month.
RECOMMENDATION:
Receive and file.
Mark Weiss
Assistant City Manager
Attachment: Monthly Department Report
MEMO.DR
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4bf 4 XA QuIArA
MEMORANDUM
TO: Honorable Mayor and Members of the City Council
FROM: Marni Francisco, Recreation Superviso
VIA: Tom Hartung, Building & Safety Director
DATE: May 20, 1997
SUBJECT: Transmittal of Parks & Recreation Department Report for the Month
of April 1997
UPCOMING EVENTS OF THE PARKS AND RECREATION DEPARTMENT FOR THE
MONTH OF JUNE 1997:
June 2 Registration Deadline for Summer Golf Tour
June 4 &18 Community Garden Meeting, Sr. Center
June 5
Adams School Afterschool Class Program Recital
June 6
Truman School Afterschool Class Program Recital
June 7
Summer Golf Tour, Handicap Match at Indian Springs
June 9
Summer Leisure Enrichment Program Begins
June 9
Men's Summer Basketball League Begins
June 10
Adult Co-ed Summer Volleyball League Begins
June 11
American Red Cross Lifeline Seminar, Sr. Center
June 12
Schools Out Summer Bash, Trip to Oasis Water Park & Pizza Hut
June 14
Summer Golf Tour at Heritage Palms
June 17
Free Hearing Consultation, Sr. Center
.tune 18
Long Term Care Seminar, Sr. Center
June 18
Stan Miller Combo Dance, Sr. Center
June 19
Salad Days, Monthly Luncheon and Fashion Show, Sr. Center
June 21
Summer Golf Tour at Indian Wells Country Club
June 24
Summer Exhibit Classes Begin, La Quinta Boys & Girls Club
June 25 & 26 AARP Mature Driving Course, Sr. Center
June 28
Baseball Fever, Bus Trip to Los Angeles Dodgers vs. San Diego Padres
June 28
Summer Golf Tour at Desert Willow
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PARKS AND RECREATION DEPARTMENT
ATTENDANCE REPORT OR THE MONTH OF APRIL 1997
SUMMARY SHEET
Meeting s
Per Month
1997'
19961
Variance)
1997
1996
Programs
Leisure Class Total
7!
ol
71
3
0
Afterschool Class Total
114
311
831
481
21
Special Events Total
282
286 I
-14 I
51
5
Adult Sports Total
4101
2251
1851
20
11
Senior Center Total
3,040
2,5891
4511
147
105
Kidsline Call Total
444
2931
151
n/a
n/a
Program Total:
4297 '
34241
863
223
142
Rental Attendance
La Quinta Sports Complex i
La Quinta Sports & Youth
1 350
2301 1201
18
20
Vons Employee Picnic
I 200
01
2001
1
0
Senior Center
1
Kirk of the Valle
100
1001 0
41
4
Rental Total:
650
3301 3201
231
24
PARTICIPATION
GRAND TOTAL
1 4947
3754
1183
246
166
1997'
19961
Variance'
Volunteer Hours
Senior Center
1,083
1,1941
-111
Meals on Wheels
48 ;
631
-15
Kidsline
371
601
-231
Parks & Recreation
12
01
121
Volunteer Total:
1180
13171
-1371
i
Revenue
Sr. Center Revenue
$3,140
$2,1291
$921
Recreation Programs
$1,346:
$5,1541
($3,808)
Revenue Total:
$4,486 !
$7,2831
$2,887
Page 1
Youth and Adult Recreation Attendance
Meetings Per Month
1997
1996 !Variance
1997 1996
Leisure Classes
i
Fundamentals of Golf Session 3 7'
01
71
3
01
Leisure Class Subtotal 7
0
7
3
0
Afterschool Class Program
Adams Basketball 131
0 131
3
01
Truman Basketball 11
01
11
2
0
Adams Baton 3
0
3
2
0
Truman Baton 2
0
2
2
0,
Adams Cheerleading 6
0
6
3
0
Truman Cheerleading 5
51 0
2
31
Adams Little Chefs of La Quinta 71
01 7
3
0
Truman Liftle Chefs of La Quinta 5
51
0
3
0
Adams Movin to the Beat 6
0
61
3
0
Truman Movin to the Beat 1 I 2
0
2
2
0
Truman Movin to the Beat II 5
8
-3
2
3
Truman Creative Kids 51
41
1
2
3
Truman Beginning Tap 41
01
4
2
0
Golf for Fun 5
01
5
2
0
Truman Homework 4
5
-1
2
9
Truman Softball 6
01
6
3
0
Adams Advanced Tumbling ! 5
0
5
2
0
Truman Beginning Tumbling 8
41
4
2
3
Truman Advanced Tumbling 1 8
0
8
3
0
Truman Advanced Tumbling II 4
0
4
3
0
Afterschool Class Subtotal 114
311
83
48
21
i
Special Events
Spring Break, April Fools Party 51
621
-11
1
1
Spring Break, Movies 60
63
-3
1
1
Spring Break, Ice Skating 581
63
-5
1
1
Spring Break, Oasis Water Park 62
76
-141
1
1
Tiny Tot Olympics
51
321
191
1
1
Special Events Subtotal 282
296
-14
5
5
i
Adult Sports
Pizza Hut 4 on 4 Grass Volleyball 451
01
451
1
0
Adult Volleyball 961
561
401
6
3
Mini Tournamnet
! 251
0
251
1
0
Basketball Final Four
291
211
81
1
1
Adult Basketball
96
581
381
7
4
Adult Soccer ; 119
90
29
4
3
Sports Subtotal 410
2251
185
20
11
Page 2
Senior Center Recreation Attendance
Meetings
Per Month
1997
1996 Variance
1997
1996
Sr. Activities
Ambassador Attendance
107
1021
5
n/a
n/a
Billiards
9
131
-4
n/a
n/a
Blood Pressure Check
47
581
-11
5
4
Bridge Duplicate/Social _
.3691
396
-27
14
14
Creative Writing Club
481
76
-28
7
4
FIND Food Distribution
4321
344 ;
88
4
4
Golden Tones Rehearsal
671
1001
-33
4
3
Golden Tones Performance
491
0 I
49
3
0
Hearing Consultant
81
Ol
8
1
0
Ice Cream Social 1
331
O i
33
3
0
Information Services
132 !
146 i
-14
n/a
n/a
Legal Consultation
61
101
-4
1
1
Movie Time
321
281
4
5
3
Medicare Consultation
61
0 I
6
n/a
n/a
Monthly Birthday Party
321
35
-3
1
1
Referal & Outreach
16
0!
16
n/a
n/a
Table Games
291
42
-13
4
4
Tax Preparation
371
221
15
3
2
Television Viewing
261
191
7
n/a
n/a
Tennis
231
261
-3
4
4
Sr. Activities Subtotal
15081
14171
91
59
44
Sr. Classes
AARP "55" Course
34
221
12
1
1
Arts & Crafts
30
38
-8
5
4
Bridge Lesson
53
441
9
4
4
Ceramics
241
211
3
3
4
Computer
851
541
31
19
15
Exercise
7151
5981
117
13
13
Line Dance
381
371
1
4
3
PACE Exercise
67'
01
67
8
0
Painting
391
231
16
5
4
Spanish Lesson
361
301
6
3
2
Tap Dance
21
91
12
4
3
Watercolor
29
01
29
4
0
Sr. Class Subtotal
1171
8761
295
73
53
i
Sr. Special Events
Big Band Dance
771
1061
-29
1
1
Community Garden
28
01
28
2
0
CPR Class
7
01
7
1
0
Luncheon
541
66i -12
1
1
Friends Meetings
91
101 -1
1
1
Seminars
531
1141 -61
4
5
Senatro Bono'sOffice
8
01
8
1
0
Share Meetings
6
01
6
1
0
Share Sign Up
12
0!
12
1
0
Sun City Trip
50
01
50
1
0
Tea Dance
571
01
57
1
0
Sr. Events Subtotal
3611
2961 65
15
8
Senior Center Totals
3040 i 25891 4511
1471
105
Page 3
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CULTURAL COMMISSION
MEETING DATE: May 22, 1997
ITEM TITLE: Cultural Arts Master Plan
BACKGROUND AND OVERVIEW:
At the April 24, 1997 Cultural Commission meeting, Chairperson Hull and Commissioner
Benay agreed to prepare draft language for the Cultural Arts Master Plan. The draft
language is attached for the Commission's review and consideration.
This space on the agenda is reserved to consider additions, revisions, or deletions to the
proposed Cultural Arts Master Plan.
RECOMMENDATION:
Review the draft Cultural Arts Master Plan and make recommendations as appropriate.
Mark Weiss, Assistant City Manager
cultstaff32.wpd
OUTLINE OF THE CULTURAL ARTS MASTER PLAN
Page
INTRODUCTION 1
MISSION 2
GOALS AND OBJECTIVES 3
CULTURAL AND ARTS ORGANIZATIONS AND ARTISTS 3
Goal 1: Nurture the arts, cultural organizations, and artists of La Quinta 3
Goal 2: Increase and develop audiences of community -wide arts and cultural organizations 4
Goal 3: Support and encourage professional development of local artists 5
YOUTH ARTS AND ARTS EDUCATION 6
Goal 4: Build a strong, integrated arts education program in the schools and community 6
Goal 5: Develop facilities and programs for youth and teens 7
COMMUNICATIONS AND PROMOTION
Goal 6: Promote communication and cooperation among city-wide arts organizations 8
Goal 7: Promote cultural tourism and economic development 9
ARTS FACILITIES 10
Goal 8: Plan comprehensively for cultural facility development 10
SUPPORT OF THE ARTS
Goal 9: Enlarge community base of support
Goal 10: Encourage municipal support of the arts
11
11
12
LEADERSHIP, TRAINING AND COOPERATION 12
Goal 11: Identify, nurture and train new cultural and arts leadership 12
ALL-INCLUSIVE COMMUNITY ARTS
13
Goal 12: Integrate the arts into community life 13
Goal 13: Identify and expand La Quinta's role in the Coachella Valley 14
ACKNOWLEDGMENTS 15
DRAFT
CULTURAL ARTS MASTER PLAN
for
The City of La Quinta
What is culture? It is more than music or painting, or a dance step. It is broader than the arts. It
is the guidelines by which society runs. Culture is religion, arts, laws, ethics, history, and styles of
dress. Art is the investigation of our values. Arts and culture are necessary components of an
investment in the enrichment and well-being of a community. They are a critical ingredient in
building a rounded socio-economic environment.
The development of a strong cultural plan has a positive impact on the economy, community, and
families, and takes into account the visual and performing arts, the role of artists in the
community, urban design, public celebration, cultural diversity, arts education, public art,
community building and economic development, and more.
A community cultural plan may well become the blueprint for building `livability' into an area. It
can mesh with all other community master plans to show how culture plays an integral role in
shaping the community's look, feel, spirit and design and allows a community to define those
aspects of cultural development that are most appropriate and essential to its own way of life and
future growth.
Community cultural planning also is a means of establishing a city's identity and strengthening
existing cultural bonds and organizations. A strategic plan provides the focus and direction to
increase opportunities for artists and to raise existing activities and organizations to a new level of
development and service to the community. For the community at large the purpose of
community arts as they have been identified relates to the quality of life and the elimination of
socio-economic barriers.
Formulating a plan with community input focuses on future actions of the entire community as
they affect cultural functions. In this way the arts are considered as a cultural resource similar to
libraries, schools and parks. Most important, however, is a cultural plan which establishes a
vision of a desired future and establishes roles, steps, time lines and methods for achieving that
vision.
The Cultural Commission is pleased to design the first such Cultural Arts Master Plan for the City
of La Quinta. It is to be a `living' document, evolving with changes in La Quinta's cultural life.
May 15, 1997
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DRAFT
MISSION: To encourage the cultural arts in La Quinta.
Within the context of this plan, "culture" is meant to be totally inclusive of all forms of human
expression in the visual, performing, applied and literary arts, whether classical or modern, formal
or informal, embracing the diversity of all people within this community.
The arts and culture are not to be reserved for prosperous times, but rather are a continuous
necessity going beyond what is commonly characterized as "enhancing the quality of life" in a
community. For example:
The development of the cultural arts has a positive economic impact on a community by
creating employment opportunities, attracting and retaining business, providing new and
increased expenditures to local businesses patronized by attendees of nearby arts and cultural
events.
The cultural arts play a vital role in successfully addressing societal problems by providing
shared cultural experiences for families and communities, reducing school dropout rates,
teaching respect and appreciation for cultural differences, building self-esteem, developing
creative outlets to channel energy, and building community pride and identity.
La Quinta has a strong identity with the arts. The vigor and zest of its cultural offerings touch
and enrich the lives of citizens and visitors, and act as a stimulus to civic pride and involvement
The annual La Quinta Arts Festival, which began in 1982, has helped develop a cultural face to
the community. Progiams and activities which have developed over the years blend the socio-
economic and diverse community elements together.
However, there may be areas in which the arts organizations and individual artists must to be
nurtured, utilized and integrated into the community's life and growth. The goals and objectives
set forth in this plan assist in identifying areas in expanding the cultural presence within the
community.
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GOALS AND OBJECTIVES
CULTURAL AND ARTS ORGANIZATIONS AND ARTISTS
Being creative by nature, those people who work in the arts are resources for new ideas and
approaches to community development, problem solving, and new initiatives. They need to be
identified and utilized by all segments of the community.
Goal 1 : Nurture the Arts Cultural Organizations and Artists of La Quinta
Cooperation among the citizenry is essential in building a healthy and vital community. It is
equally important among arts organizations. To this end, methods of communication and
networking need to be established.
1.1 Utilize officially designated private arts organization or public commission, such as the
Cultural Commission, to coordinate, monitor, or create cultural planning initiatives.
1.2 Promote communication and cooperation among community cultural groups and
individual artists.
1.2.1 Disseminate organization newsletters.
1.2.2 Publicly notice meetings and events.
1.2.3 Hold community seminars and conferences for sharing of information and
resources.
1.2.4 Call together focus groups to expand the cultural vision and create methods for
implementing arts development.
1.3 Create an inter -organizational coalition of representatives of all arts and cultural
organizations. Some areas of responsibilities would include:
1.3.1 Set goals for and support of arts development and expansion
1.3.2 Share or pool resources, such artists' bank, expertise, problem -solving techniques,
trends study.
1.3.3 Identify needs and mutual areas of interest and activities, thereby preventing
duplication of services.
-3-
1.4 Establish an information system and resource bank of visual, performing, literary, and
other artists which will be accessible to all interested parties.
1.4.1 Provide a regularly updated inventory of artists, organizations, and resources, as
well as facilities, libraries, museums, and programs and activities.
1.4.2 Resources will be identified geographically: La Quinta, Coachella Valley, Southern
California, state-wide, national and international.
1.5 Encourage business and civic support of the arts and arts organizations.
Arts and culture are necessary components of an investment in the enrichment and well-being of
La Quinta. It has been proven that when the arts thrive within the community a strong and
expanding economic base is the result.
1.5.1 Determine ways for the business community to participate in and be actively
involved in the arts.
1.5.2 Provide methods to educate and inform the business and civic leaders of La Quinta
regarding the value of the arts.
1.5.3 Unify efforts to secure funding and facilities.
1.5.4 Sponsor, underwrite or partner special arts events, cultural education programs,
and other arts related activities.
1.6 Develop a technical assistance program utilizing representatives from community service
providers.
Individuals from the various service providers and organizations can contribute expertise in
business and operational procedures, practical support and direction in board development and
mentoring, and can assist in identifying general networking outlets.
1.7 Provide a vehicle for individual artists drawn from all disciplines to have a voice to input
into the evolving, creative arts dynamic of civic and cultural developrent.
1.8 Encourage an artist -friendly community.
Goal 2 Increase and Develop Audiences of Community -wide Arts and Cultural Organizations.
A culturally -rich community builds a stable environment for families and business, and stimulates
community involvement. In order to have audiences in the future it is imperative to develop them
now to ensure the preservation and continuation of a vital and healthy society.
-4-
2.1 Encourage and support the arts in the schools.
2.1.1 Existing docent and concert programs under the guidance of the La Quinta Arts
Foundation and the Coachella Valley Community Concert Association are
exemplary and should continue.
2.1.2 Develop ways to advocate a balanced education through the integration of the arts
in the general curriculum at all levels throughout the school district.
2.1.3 Encourage volunteer programs to continue and to develop new ones to take the
arts into the schools.
2.2 Educate and inform La Quinta's citizenry as to the cultural resources and activities
available to them, and encourage their involvement and participation.
2.3 Build bridges for multi-ethnic/cultural diversity through program development.
In 1996, a survey revealed that the ethnic composition of La Quinta is 70% Caucasian, 26%
Hispanic, 2% b\Black, and 2% Asian/Other with an average age of 32 years.
2.3.1 Identify and utilize officially recognized cultural ambassadors to act as liaisons
between organizations, individual artists, and civic entities.
2.3.2 Encourage public arts events in celebration of the diversity of the community.
2.4 Target hard -to -reach populations.
2.4.1 Utilize multi-lingual publications and media to promote cultural programming.
2.4.2 Encourage local organizations and individuals to become involved in the local
cultural programs.
2.4.3 Devise systems to communicate with and deliver arts programs to all population
segments of the community.
2.5 Provide accessibility to the arts, both economically and physically to all citizens.
2.5.1 Look for alternative arts programming that is diverse, innovative and all-inclusive
to address the needs of at -risk youth, physically challenged youth and adults,
economically disadvantaged, as well as the talented and gifted.
Goal 3 Supportand Encourage Professional Development of Local Artists
It is important for the City of La Quinta and the public at large to realize the arts are a viable
-5-
business. The creative and performing artists derive their living from, and contribute to the local
economy by means of their profession. Artists are creative problem -solvers and are major
contributors to enhanced life styles and environmental and spatial aesthetics. Their services are
important to the balance and quality of life.
3.1 Encourage a thriving community of artists where the artists can realize their potential and
contribute to the vitality of the larger community.
3.1.1 Devise a system to recognize achievement in the arts.
3.1.1.1 Present merit awards at a public gathering.
3.1.2 Adopt a philosophy that would provide or allow for artists' live -work space.
3.1.2.1 Establish artist -in -residence programs.
3.1.2.2 Establish a liaison to assist in placing artists to perform or exhibit in
public or commercial spaces.
3.2 Encourage municipal and business support for local artists by utilizing their talents and
vision.
3.3 Maintain a resource bank of local artists which is available to any business, school,
municipal department or commission, local organization, or individual who requests input
or assistance from an artist of any media.
3.4 Advocate the principle that professional artists should be appropriately compensated for
their work.
YOUTH ARTS AND ARTS EDUCATION
Recent studies verify the value of arts education as it relates to academic learning. Students who
study the arts, and particularly music, score an average of at least one grade point higher overall
than those students who have no arts education. Discipline problems have virtually disappeared in
schools where students have been immersed in the arts. The arts give a student a sense of self-
worth improving their self-image and developing self-discipline; they increase their ability to solve
problems, to think logically, to develop insight, and to work cooperatively; in general, to have a
well-balanced education.
Goal 4 Build A Strom Integrated Arts Education Program in the Schools and Community
4.1 Establish opportunities to link arts and cultural events with programs for youth.
W
4.2 Develop cultural programs, instruction, classes, and residencies for children, teens and
special audiences who would not otherwise have access to these opportunities.
4.2.1 Enhance and promote the programs of the City's Parks and Recreation
Department and the Boys and Girls Club.
4.2.2 Develop anti-crime/anti-graffiti arts programs and make accessible to `at risk'
youth.
4.2.3 Encourage the continuation and increase of docent programs in the schools, and
involve local artists in school programs.
4.3 Advocate for a program of sequential arts education taught by qualified arts teachers, to
enhance the basic curriculum with arts experiences.
4.4 Encourage the development of a school for the arts.
4.4.1 Classes could include children's theater, community theater, dance, and music and
visual arts instruction.
4.4.2 The school could house a learning center.
4.4.3 The school facility could include performing arts space available to the public, or
could be combined with the development of a performing arts center. (See 4.5)
Goal 5 Develop Facilities and Programs for Youth and Teens
Building unity in a community means finding programs that bring all ages and ethnic groups
together. Band concerts and street fairs are types of programs that cut across all generations.
There is a specific need in La Quinta for programs and sites where young people can gather in a
safe environment.
5.1 Develop programs and activities specifically for teens, such as:
5.1.1 Street fair for youth.
5.1.2 Lawn dances at the park.
5.1.3 Band concerts, using bands from the local high school as well as bringing in bands
from the Valley and other areas.
5.2 Identify or develop sites for teen activities, such as:
5.2.1 A teen club where teens can gather in a safe, drug -free environment to listen to
-7-
music or dance, and to develop their own projects.
5.2.2 Share sites for sports and concerts.
COMMUNICATIONS AND PROMOTION
Duplication of efforts and programs is costly, therefore it is important that in a community the
size of La Quinta resources of organizations, personnel, expertise and information is shared and
made available to one another. Some effort in this direction has been made, but more can be
accomplished when needs are made known and a plan is in place to promote and communicate
programs and services between organizations and the community.
Goal 6 Promote Communication and Cooperation Among City-wide Arts Or-anizations
6.1 Develop and maintain an artist registry containing contact and professional information, as
well as an arts and cultural organization directory.
6.1.1 Utilize artists bank maintained by the Art -in -Public Places Commission, as
well as the La Quinta Arts Foundation.
6.2 Publicize arts organizations and programs to schools and community.
6.3 Develop and maintain a coordinated community calendar of cultural events and activities
which will serve as a clearinghouse for the community's organizations.
6.4 Identify a central source which can serve as a clearinghouse for information and schedules
of events.
6.5 Develop and maintain mailing lists to be made available to all organizations who
participate in an agreement regarding usage.
6.6 Develop and maintain an "opportunity" resource library for access by artists,
organizations, and the general public:
6.7 Establish a speakers bureau and provide speakers at no cost to community organizations
and schools.
6.7.1 Train supporters of the arts how to be advocates.
6.7.2 Provide artists and arts organizations and supporters with advocacy tools and
current information on the value of the arts.
6.8 Keep elected officials informed about the arts and cultural programs.
10
6.8.1 Hold public forums for public office candidates to inform citizens and candidates
of the importance and value of the arts in their city.
6.8.2 Encourage all arts -oriented organizations to retain elected officials on their mailing
lists.
6.9 Promote effective communication systems to diverse ethnic community. (See 2.3)
6.10 Provide the City of La Quinta with a clear identity with the arts and its cultural life.
Goal 7 Promote Cultural Tourism and Economic Development
7.1 Document cultural activities as an important economic resource.
7.2 Collaborate with the tourist industry, chambers of commerce, and all arts organizations.
7.3 Improve permanent signage leading visitors to cultural attractions.
7.4 Continue and enlarge the Art -in -Public -Places Program as a vehicle for community
education, appreciation, and physical enhancement.
7.5 Promote the community's cultural institutions and resources collectively as an industry
that provides significant contribution to the local and regional economy.
7.6 Develop programs and activities to entice visitors and new residents to La Quinta.
7.6.1 Have a city-wide `season.'
7.7 Spotlight current arts programs.
7.7.1 Support and promote such organizations and programs as: Coachella Valley
Community Concerts, La Quinta Arts Association, La Quinta Arts Festival and
JazzArt Festival, La Quinta Historical Society Museum, La Quinta Open -Air
Museum, Mariachi Festival, Round Table West, and others.
7'.7.2 Encourage the display and sale of quality art for investors and collectors.
7.8 Preserve and enhance important features of the physical environment, including
architecture, historic landmarks, and natural resources.
in
ARTS FACILITIES
Through the medium of community workshops and valley -wide conferences, it has been
determined that there is a need for appropriate facilities for the performing and visual arts. There
is no professional art gallery, no performing arts theater or space for professional dance or music
concerts that has an adequate stage in the City of La Quinta. In order to develop a thriving and
vital city, it is important to have gathering places for all citizens. In coming together in common
interests, all cultural, socio-economic and ethnic barriers are broken down, creating a common
international language for everyone.
Goal 8 Plan Comprehensively for Cultural Facility Development
8.1 Integrate arts space and facility development into the overall city planning process.
8.2 Identify, renovate, or build cultural facilities to provide space for rehearsals, performances,
exhibitions, administration, classes, and artists' studios.
8.3 Design and develop a central meeting place for artists and the public.
8.3.1 A centrally -located plaza in the civic center or the Village could become a site for
community activities, children's theater, songfest, outdoor concerts, forums, and
the like.
8.3.2 An adequate facility could include a community room for organizations to hold
meetings, forums or workshops, and it could include exhibits of artwork.
8.4 Encourage the development of a performing arts center.
Knowing that the citizens would like a community gathering place, a performing arts center could
be the ideal venue to combine many aspects of the community in one central area. It could
contain gallery space, outdoor patios courting book stores, coffee house and small restaurant, gift
and artisan shops, conversation corners next to fountains, exemplary flower gardens, and other
shops compatible with the arts. The building and grounds could feature landmark architecture.
8.4.1 The center would give La Quinta a strong, expanded cultural identity that would
translate into positive economic growth, cultural tourism and a public relations
tool. It would offer professional theater, dance, music concerts, as well as
community theater and serve as a venue for community events.
8.4.1.1 Develop an education component whereby videos could be
produced for use in the local schools as well as other outlets,
thereby creating a source of income.
8.4.2 A school for the arts could become part of the facility. (See 5.4)
-10-
8.5 Enhance the public library and its services.
8.5.1 Upgrade technology.
8.5.2 Promote book sales, story telling hours for children, and a mobile unit to extend
into all areas within the city borders.
8.5.3 Increase hours of accessibility.
8.6 Incorporate movie theaters in City development.
SUPPORT OF THE ARTS
The long-term preservation of the community's cultural resources and the promotion and
development of the arts is very important to both the image and economy of La Quinta. One of
the crucial aspects of preserving a strong and vital arts community is having adequate support
from the community in the form of volunteers, finances, and information. These are provided by
individuals, organizations, civic government, and businesses. Funding can also come from outside
sources through grants.
Goal 9 Enlarge Community Base of Support
9.1 Survey and assess the economic impact and status of the arts in the community.
9.1.1 Evaluate the present status.
9.1.2 Project the future growth of the arts.
9.2 Develop financial and human resources necessary to support arts and cultural activities
throughout the City.
9.2.1 Investigate and initiate ways for local organizations to obtain grants.
9.3 Conserve existing resources and generate new dollars through cooperative efforts between
organizations to sustain financial support from individuals, businesses, and local
government.
9.4 Establish a center to provide technical assistance to local arts and cultural organizations to
access their own funding, and to provide management and program development training.
9.5 Explore the possibilities of a united fund for the arts.
-11-
Goal 10. Encourage Municipal Support for the Arts
10.1 Develop a clear cultural development policy to make optimal use of city -supported
services and programs: library, school system, senior and youth services, parades and
public celebrations.
10.2 Generate greater municipal support for cultural programs, services, and development
efforts.
10.2.1 Establish a percent for the arts from bed tax, or other identifiable source.
10.2.2 City could allocate 10% of the state lottery funds for quality of life projects.
10.2.3 Establish funding priorities for local grants that encourage innovative public
funding for arts programs.
10.2.4 Increase percentage of capital costs of public projects to 1 % for public art.
10.3 Investigate and propose a new funding process by means of which city funds are allocated
to arts organizations.
10.4 Maintain and coordinate a cultural development component in any municipal development
plan.
LEADERSHIP, TRAINING AND COOPERATION
Without the infusion of new knowledgeable people to work in the arts, current programs may not
continue or may not grow effectively. It is vital that people in the community be identified who
have an interest in and knowledge of the arts and their value to the City, and encouraged to be
involved in organizations, commissions, schools, businesses and city government.
Goal 11. Identify Nurture and Train New Cultural and Arts Leadership
11.1 Develop a volunteer pool from a broad cross-section of the community.
11.1.1 Consider creating a chapter of Business Volunteers for the Arts.
11.1.2 Utilize the Senior Center and the La Quinta Arts Foundation as resources for
talent, expertise, and mentoring.
11.1.3 Address board development for nonprofit arts organizations and find ways to help
identify potential board members.
-12-
11.2 Recruit mentors to serve on boards of cultural organizations.
11.2.1 Enhance organizational planning, marketing, and funding.
11.3 Encourage existing cultural leaders to identify potential new arts leaders.
ALL-INCLUSIVE COMMUNITY ARTS
There are many areas in which the entire community is involved. Major community -wide arts
events serve a particular need in uniting all segments and unifying the City. Attention must be
given to programs and community development to let this happen.
Goal 12 Integrate the Arts into Community Life
12.1 Encourage city-wide multi -arts programs.
12.2 Encourage the presentation of public arts events.
12.2.1 Support and promote `On -Stage' productions.
12.2.2 Support and promote Community Concert series.
12.2.3 Support and promote the La Quinta Arts Festival.
12.2 Promote geographical considerations in the arts.
12.2.1 Encourage the incorporation of aesthetics in public landscaping design.
12.2.2 Utilize artists in the designing of public recreation areas.
12.3 Encourage the development of `The Village' as a central gathering place.
12.3.1 The Village Center could include as coffee house, artisan shops, book store, art
galleries, music store, and outdoor patios with fountains, sculptures, benches,
plants, and places for mini -outdoor concerts or exhibits.
12.4 Consider establishing a "sister city" cultural exchange program --state, national or
international.
-13-
Goal 13 Identify La Quinta's Role in the Coachella Valley
13.1 Encourage, promote and participate in Valley -wide arts events, conferences and
workshops.
13.1.1 Cooperate with the County of Riverside Arts Foundation in developing
cooperation and support for the arts among the cities.
13.2 Help develop a system of communication between the cities in the Valley, and their
complementary organizations, commissions and committees.
13.3 Advocate for the arts at all levels: business, government, schools, organizations,
community at large, and individuals.
DRAFT
May 15 1997
-14
ACKNOWLEDGEMENTS
Dozens of residents, both in La Quinta and from throughout the Coachella Valley, participated in
meetings, conferences, surveys, and interviews over a period of more than six months. As a
result, the Goals, Objectives and Strategies as listed in this report were developed. The following
individuals and organizations contributed to the study:
Cultural Commission Members:
Honey Atkins
Susan Benay
Steve Berliner
Susan Francis
Kathryn B. Hull
Archie Sharp
Judy Vossler
Subcommittee Members:
John Dethe
Patrick Welch
Organizations:
Art In Public Places Commission
Friends of La Quinta Library
La Quinta Arts Foundation
La Quinta Chamber of Commerce
La Quinta Historical Society
La Quinta On -Stage
La Quinta Open -Air Museum
Round Table West
Soroptimist International of La Quinta
Viva! Foundation
Attendees of Workshop:
Attendees of Coachella Valley Conference:
City Staff:
Marty Nicholson
Cristal Spidell
Pam Stull
Mark Weiss
Britt Wilson
-15-
City Council:
Mayor Glenda Holt
Don Adolph
Terry Henderson
Ron Perkins
Stanley Sniff
D R A F T by Kathryn B. Hull, Chair
Cultural Commission
May 15, 1997
-16-
Lj •c9
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CULTURAL COMMISSION
MEETING DATE: May 22, 1997
ITEM TITLE: Cultural Commission Work Plan
BACKGROUND AND OVERVIEW:
The Cultural Commission has adopted a Work Plan to guide its efforts for selected
programs. In accordance with City policy of reviewing Work Plans prior to the budget
process, the Commission reviewed its Work Plan at the April 24, 1997 Commission
meeting and proposed some revisions.
The attached redlined copy reflects those changes in the Work Plan. If the revised Work
Plan meets with the Commission's approval, then a recommendation should be made to
the City Council for their review and approval of the Work Plan. Assuming Commission
approval at the May 22"d meeting, the Work Plan would tentatively be scheduled for
review and consideration by the Council at the June 3, 1997 City Council meeting.
RECOMMENDATION:
That the Commission review the Work Plan for FY1997-98, and forward the Work Plan
to the Council for approval.
Mark Weiss, Assistant City Manager
cultstaff33.wpd
CITY OF LA QUINTA
CULTURAL COMMISSION
WORKPLAN
APPROVED BY CITY COUNCIL
Cultural Commission
d J96-97 ` ,Work Plan
Priority:
Category:
Assignment Item:
On-Goina Assianments
1
On -Going
Annual Work Plan
Method(s) of Fulfillment: Review existing assignments, suggest assignments to
fill any voids, review programs and programs being
done by other cities.
Suggested Resources: The work plan should be considered a living document,
subject to revision during the course of routine
maintenance.
Expansion of Assignment:
Commissioner Availability:
Commitment Required:
On going maintenance.
Review regularly.
1 hour per 6 months.
1
Priority:
Category:
Assignment Item:
Method(s) of Fulfillment:
Suggested Resources:
Expansion of Assignment:
Commissioner Availability:
Commitment Required:
1
On -Going
Cultural Arts Master Plan
To develop a Master Plan to encourage cultural arts in
the City of La Quinta.
Members of the community.
Execute the Plan.
All Commissioners will work on the Plan.
4-5 hours of Commission/Committee work per month.
6
Priority: 3
Category: Gm Going
Assignment Item: D.E.P.A. Program
(Diversified Exposure to Performing Arts)
Method(s) of Fulfillment: Identify alternatives for students to attend diversified
events.
Suggested Resources: Each fall a subcommittee of Cultural Commissioners
would spend 10-20 hours making calls to secure free or
reduced rate tickets during the season.
Expansion of Assignment: No growth in staff time, should be similar each year.
Mostly work will be by PTA and/or school staff, if they
agree to work the program.
Commissioner Availability:
�f a�n�fed u tl
ohot
Commitment Required: 10-20 hours per year.
3
Priority: 4
Category: On hold
Assignment Item: Arts Advocacy
Method(s) of Fulfillment: Prepare guidelines and resources for parents,
educators, organizations and citizens at large to
advocate for arts education in La Quinta schools grades
K-3. Lobby for appointment of music and art
coordinators/supervisors, encourage adoption of
"National Standards for Arts Education." This program
will be implemented in cooperation with Desert Sands
Unified School District.
Suggested Resources: MENC, MTNA, National Coalition for Music Education,
local art and music organizations. Staff time and funds
are minimal. Utilize parent volunteers.
Expansion of Assignment: The goal is to eventually reach all students K-12 in the
Desert Sands Unified School District.
Commissioner Availability: All Commissioners are resources.
Commitment Required: Once organized, this project will tale approximately 2
hours per month.
4
Priority:
Category: Pu"
Assignment Item:
Method(s) of Fulfillment: rt� + n�C prta�n+d
�ne�e
Suggested Resources: C►+1ia�ie t �rtei�tr`al end ai
trtte"ewn ��te end i�edetl �.
Expansion of Assignment: fin.
Commissioner Availability:iitta+ a reue.
Commitment Required:
5
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OF
CULTURAL COMMISSION
MEETING DATE: May 22, 1997
ITEM TITLE: Letter(s) of Commendation
BACKGROUND AND OVERVIEW:
The Cultural Commission has requested that this item be placed on each agenda for the
Commission to consider sending out letter(s) of commendation to worthy
individuals/organizations which provide cultural events/activities or enhance culture in
the Coachella Valley. This space is reserved for the Commission to discuss any letters
of commendation which the Commission would like to send out.
Attached are copies of letters that were sent out based on direction from the April 24,
1997 Commission meeting.
RECOMMENDATION:
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
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78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
April 28, 1997
Mrs. Kay Wolff
77-227 Calle Ensenada
La Quinta, CA 92253
Dear Kay:
The Cultural Commission would like to say 'thank you' for the effective
way in which you filled the gap in the leadership of the La Quinta Arts
Foundation. I am sure the entire staff, Board, and community breathed
a sigh of relief when you agreed to step in as Interim Executive Director.
You helped the continuity of the Foundations' programs, particularly
during the time of the Arts Festival. Thank you for your generous
commitment of time.
We know your involvement in community life will not lessen, only
change focus from time to time. We will look forward to working with
you as we continue developing the Cultural Arts Master Plan for the City
of La Quinta.
Sincerely,
Kat ryn B. ull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
April 28, 1997
Mrs. Darlene Romano
51-525 Avenida Mendoza
La Quinta, CA 92253
Dear Darlene:
The Cultural Commission would like to extend our best wishes to you
and Michele Gaines for a successful run of "The Secret Garden." We
appreciate the fine productions you present, and the use of so many of
our local talents.
Your work is always first rate, and we want you to know it is noticed.
Thank you the major contributions you make to the artistic life in the
desert. We are proud to have you as a La Quinta resident.
Sincerely,
Kat yn B ull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
4
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
April 28, 1997
Ms. Susan Francis
Executive Director
La Quinta Arts Foundation
PO Box 777
La Quinta, CA 92253
Dear Susan:
Congratulations on your appointment to the Executive Director's position
for the La Quinta Arts Foundation. The Cultural Commission extends its
best wishes to you in your transition to these new responsibilities. We
believe the Foundation's Board of Directors made a wise choice. We
know you will do a wonderful job in continuing its traditions, as well as
blazing new .paths in community arts.
We look forward to working with you as the City's Cultural Arts Master
Plan is being developed. As usual, your input will be most valuable. We
miss you on the Commission, but are delighted with your professional
development.
Sincerely,
Aa
K hryn Hull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 /
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y
4
•78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
May 5, 1997
Ms. Janice Lyle, Executive Director
Palm Springs Desert Museum
101 Museum Drive
Palm Springs, CA 92262
Dear Janice:
At the suggestions of Archie Sharp, we would like to invite you to attend an
upcoming cultural conference on Thursday, May 15 from 3:00 to 5:00 p.m. at the La
Quinta Senior Center. There will be representatives from many of the cities in the
Coachella Valley in attendance.
Featured at the conference will be Barbara Pieper, Executive Director; and Sally Davis,
Manager of the State and Local Partnership Program of the . California Arts Council;
along with Mary Lee Peters, Executive Director of the Riverside Arts Foundation.
Some of the topics they will cover include:
• developing a valley -wide arts coalition
• a state-wide overview of what's happening in our cultural life
• united fund raising for the arts
• plans in Riverside County for arts development
It was suggested that Barbara Pitts might be encouraged to attend also. If you feel
that would be appropriate, would you please advise her of this information?
Feel free to call me if you would like additional information or have questions, but we
would look forward to having you attend the conference and sharing in this exchange
of information.
Sincere y,
athr B. Hull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
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OF
CULTURAL COMMISSION
MEETING DATE: May 22, 1997
ITEM TITLE: Support and Recognition of Arts Organizations
BACKGROUND AND OVERVIEW:
The Cultural Commission has requested that this item be placed on each agenda for the
Commission to consider giving support and recognition to cultural organizations.
This space has been reserved on the agenda for the Commission to discuss support and
recognition for appropriate organizations.
RECOMMENDATION:
As deemed appropriate by the Commission.
)Lv�� alv--" -
Mark Weiss, Assistant City Manager
cultstaff34.wpd
REGULAR MEETING OF THE
ART IN PUBLIC PLACES COMMISSION
NORTH CONFERENCE ROOM
April 7, 1997
3:00 P.M.
This regular meeting of the Art in Public Places Commission was called to order by Chairman John
Walling at 3:08 p.m., who asked Commissioner Kennedy to lead the flag salute. Chairman Walling
asked for the roll call:
I. ROLL CALL: Present: Commissioners Judi Cothrun, Johna Davis, Sharon Kennedy,
Michelle Klein, Elaine Reynolds, Rosita Shamis, and Chairman Walling.
Staff: Community Development Director Jerry Herman and Executive
Secretary Betty Sawyer.
II. CONFIRMATION OF THE AGENDA: Confirmed
III. PUBLIC COMMENT: None
IV. CONSENT CALENDAR:
A. Minutes - Chairman Walling asked if there were any changes to the Minutes of
March 3, 1997. There being no changes, it was moved and seconded by
Commissioners Klein/Cothrun to approve the minutes as submitted. Unanimously
approved.
B. Financial Statement - There being no changes, it was moved and seconded by
Commissioners Klein/Reynolds to accept the Financial Statement as submitted.
Unanimously approved.
V. BUSINESS ITEMS:
A. Discussion and Tour of Potential Locations for Artwork within the Citv
1. Community Development Director Jerry Herman gave the Commission a
brief explanation of the proposed route and the new and proposed
developments that were occurring in. the City.
2. Chairman Walling asked about the area in front of the entrance to the
Tradition and PGA West Country Clubs. Discussion followed as to possible
locations for artwork at the respective entrances.
APP4-7-97 l
Art In Public Places Commission
April 7, 1997
3. Chairman Walling recessed the meeting at 2:20 p.m. and reconvened at 3:00
p.m.
4. Commissioner Reynolds stated she felt the most important location for the
Commission to concentrate on at this time was the location and design for the
City entry signs. Community Development Director Jerry Herman explained
that the City Council had been reviewing different designs and introduced
Planning Manager Christine di Iorio who explained those designs.
5. Commissioner Shamis stated the mountain design was more attractive. She
asked what the dimensions were. Staff stated it was unknown at this time.
The direction from Council was to make it large.
6. Staff stated the designs were scheduled to be before the Planning
Commission on April 22nd and then the City Council .
7. Commissioner Shamis asked if the Commission could attend the meeting.
Staff suggested it would be a good opportunity to voice their opinion.
8. Chairman Walling reminded the Commission that the subject of the City
entry sign would be discussed later in the agenda. Commissioners
determined that a list needed to be made prioritizing the locations according
to artwork placement. The areas selected were:
Washington Street at 52nd Avenue - The Tradition entrance
Medians in Jefferson Street from Highway I I I to PGA West
Jefferson Street/Highway 111 northwest corner- entry sign only
Dune Palms Road southeast corner
Highway 111 frontage - in front of the Auto Dealers
Hwy I I I & Washington Street - northwest and southeast corners
Medians in Eisenhower Drive
Medians in Calle Tampico
Frances Hack Park
Washington Street Medians ( how many sites)
Civic Center/Senior Center
Bear Creek Bikepath (sign giving directions/purpose)
Bike Path
Fritz Burns Park
APP4-7-97 2
Art In Public Places Commission
April 7, 1997
Adams Avenue Park
Park across from the La Quinta High School
DSUSD Administration Center
'La Quinta High School
La Quinta Elementary Schools
Fred Waring Drive at Washington Street - southeast corner
Miles Avenue at Washington Street - southeast corner
Calle Tampico at Avenida Bermudas - Park in front of Ace Hardware
Triangular medians on Avenida Bermudas
Top of the Cove (south side of Calle 'Tecate)
La Quinta Museum
9. Community Development Director Jerry Herman stated staff would prepare
the list and mail it to the Commissioners as soon as it was ready. This would
enable the Commissioners time to prioritize the list prior to their next
meeting.
C - r, 5, 01 M W�;-ERSRXI.
1. Commissioner Klein explained that when the Selection Committee was
reviewing the artwork at the La Quinta Arts Festival they had met with artist
John Weidenhamer. Following that discussion and after reviewing the
artwork on display at the Festival, the Commission determined to
commission Mr. Weidenhamer to paint a picture specifically for the Civic
Center.
2. Staff informed the Commission that following this decision of the
Committee, staff had met with Mr. Weidenhamer regarding a proposed
location of the artwork within the City Hall. It was Mr. Weidenhamer's
preference that the Commission determine the site location for the artwork.
The final product would be approximately 40-inches tall and 60-inches long.
3. Following a discussion and tour of City Hall, it was determined that the piece
would go on the south wall immediately above the receptionist's desk. The
Brian Keller painting currently there would be moved to the eastside of the
Session Room entrance. The pictures by Zeny Cieslikowski would be moved
to the columns in front of the Building and Safety Department.
APP4-7-97 3
Art In Public Places Commission
April 7, 1997
C. Cily En= Sign
l . Staff explained that this item was back before the Commission at the request
of the Chairman and Commissioner Kennedy.
2. Commissioner Kennedy stated she had spoken with Council Member
Henderson regarding the Commission's involvement with the City's entry
sign. Council Member Henderson had stated her concern was the time it
would take to commission an artist and the Council was looking to have the
design completed within 45-days. She had no objection and would like to see
the Commission involved. If the Commission were involved however, they
would be expected to pay for that portion of the sign that was art.
Commissioner Kennedy stated that in reviewing the signs proposed by Ray
Lopez that the City Council is currently reviewing, there didn't appear to be
that much that would be considered art. If the Commission did determine
they would like to be involved, a letter would need to be sent to the Council
indicating a dollar amount.
3. Commissioner Cothrun asked if Mr. Lopez had worked on this design and
whether or not the City Council was leaning toward the mountain design. It
was the most appealing of those submitted.
4. Following discussion, it was the consensus of the other Commission that the
mountain design would be the most attractive and if this was to be the
direction of the City Council, the Commission would not get involved.
VI. CORRESPONDENCE AND WRITTEN MATERIAL: None
VII. COMMISSIONER ITEMS:
A. Commissioner Klein gave a report on the meeting she had attended on the I-
10 Corridor art design.
VIII. FUTURE AGENDA ITEMS:
A. Prioritizing the list of potential art sites:
B. Reviewing the Art in Public Places Ordinance
APP4-7-97 4
Art In Public Places Commission
April7, 1997
IX. ADJOURNMENT
There being no further business, it was moved and seconded by Commissioners Klein/Kennedy to
adjourn this meeting of the Art in Public Places Commission to a regular meeting of the Art in Public
Places Commission on May 5,, 1997 at 4:50 P.M. Unanimously approved. This regular meeting of
the Art in Public Places Commission was adjourned at 4:50 p.m.
APP4-7-97 5
04%24/97 THU 12:11 FAX 619 3421 6597 CITY OF INDIO AIDMIN La Qui.ilta
PRESS RELEASE: City of Indio Cultural Arts Coinmission
Contact: Jtlneil K. C�mert�ida Event Happening: Mn-y 16, 1997
Phone 160-564-3539
Rix 760- 564-01 10
The City of Indio Cultural Arts Commission is charged with the responsibility
to promote the awareness of the arts as a means of enhancing the development of
the community, to explore ways to integrate the arts into our lives, and to promote
the awareness of the value of the arts economically, socially, and educationally.
This seven member commission shall be comprised of Indio residents and or
professional and business persons recognized as artists or patrons of the arts.
On April 5,6, 1997 the Cultural Arts Commission hold a board retreat
addressing the key issue areas of Cultural Organizations and Artists, Outreach,
Access and Marketing, Education, Public Art, Economic Development Resources;
and a Report for a Cultural plan. Three major activities were approved for the next
few months. On 11r'iay 16, 1997, from 7:00 p.m. to 10:00 p.m. the third annual
Cultural Arts Awards Celebration will take place. This year finds the ceremony
moving into the streets in downtown Indio Corner of Miles and Town. Entitled
INDIO ARTS `97 the awards celebration is showcasing the value that the Cultural
Arts can have in improving the quality of life in Indio. Master of Ceremonies for the
event is Commissioner John Stangenberg and each commissioner will introduce an
award recipient. Admission for the event is $10.00 for those wishing to partake of
the food area from 7 :00 to 8:30 p.m. in the MAGNET Galley. CELEBRATION a
reception for the following members of the artists cooperative Jerry Astorga, Jo Lyn
Ackling, Orrin Bakke, John Bronstetter, Rigo Castro, Carolyn Cooke, Tony Diaz,
Victor Diaz, Josh Dunn, Jerry Estes, Ed Garrett, Scott Haugaard, Paul Gilbert,
Roger Gonzales, James Hagerty, Mario Hernandez, Susan Hohenstein, Ming Lowe,
Ed Jacobs, Dan Kammeyer, Jon Otterson, Bob Silva, Elizabeth Staphenson, Mark
Staphenson, Aaron Saldovar, Rosemary Santiago, Donnalda Smolens, Ann Wolfe,
Stuart Wood, Patrick Welch, Ruth Santiago, and Colin Webster Watson., will be
open from five P.M. until midnight. Musical selections will be provided b,.!/ the James
Hagerty Trio inside the gallery environments providing a relaxing time for all who
attend. Persons wishing to support the Cultural Arts commission should purchase
a INDIO ART button from a member of the Cultural Arts Commission; for additional
information call Jackie Roach - 347-8422.
Mr. Lalo Guererro, the 1997 White House National Art Medal of Flonor Award
recipient, will present a special outdoor concert for youth and families from 7:30 to
8:30 p.m_ There is no admission charge for this activity as the event has been
underwritten by Indio Mazda, Subaru, Kia Superstore.
The awards ceremonies will be at 8:30 with six members of the community
receiving the prestigious Black Granite Awards. Five Special Recognition Plagues
will also be presented with new areas being added this year in the area of
Architectural Award of which MR. Ben Godfrey of the Planning Commission will
present on behalf of the Cultural Arts Commission; and a Network award will be
presented to the recipient by Mr. Ron Di Grandi on behalf of the Cultural Arts
Commission.
T11U 12:12 FA,1 619 342 6597 CITY OF INDIO ADMIN L.a Quinta 2002
PR ,,SS RELEASE. City of Indio Cultural Arty Commission
Contact: Janeil 41,*'. Fsmcraldi Event Happening: May 16, 1997
Phone 760-5C4.35:39
I7ax, 760- 564- 01 10
(cont'd)
The following levels of sponsorship for the event were approved $250.00
Corporate sponsorship in which receive your loge on the program and five
admission buttons. $1,00.00 are Donor sponsors; and $50.00 for Friends of Indio
Arts. Persons wishing to participate as sponsors should contact Janeil E-smeralda
564-3539.
Future events planned by the Cultural Arts Commission are June 21, 1997 -
ARTS for US Collaboration - a Celebration of Arts Forum from 8 a.m. to 10 p.m.
Persons wishing to perform from 7 p.m. to 10 p,m. as we Seat the Heat ,:end
celebrate the end of an exciting day of collaboration, should call 564-3539. A
consultant on building partnership and collaborative efforts has been retained; and
basic grant writing procedures will be taught as Indio agencies work together to
compete for a $500.00 grant that will be awarded in the evening festivities.
July 12, 1997 the Arts in Public Places issues will be explored by all
interested parties. A Indio United Public Art Symposium is scheduled from 8 a.m. to
3 p.m. The areas of Rotational Ail, Annual International Sculpture Show, Cultural
Arts sister City concept, Temporary Art Place, Street Murals, and sign ordinances,
Community gardens streetscapes, landscapes; Community theatre inclusive of a
Latin American Hispanic Film Festival; Live work Space, City Landmarks inclusive
of Historic trees will be covered. The highlight of this public working session will be
the work teams designed to dissect the current draft of the Arts in Public Places
ordinance. The afternoon session will be the combining of the efforts of -the work
teams into a draft working Arts in Public places.
The Cultural Arts Commission is currently in the process of submitting a
planning grant to the National Endowment for the Arts. The funding being requested
of NEA will help build collaborative efforts in Indio, create a slogan and logo design,
provide training and technical assistance aimed at stabilizing the organization and
improving its financial condition and demonstrating the ability of the Commission to
generate broad community support for the cultural arts.
Any one interested in serving on this Commission should request an
application form from the City Clerk's Office - 342-6500. Applicants are encouraged
to submit a letter and or resume in addition to the City Application form. A
screening committee will review and interview finalists.
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