CAC 06 26 1997T a 0
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CULTURAL COMMISSION AGENDA
La Quinta Civic Center Study Session Room
78-495 Calle Tampico - La Quinta, CA 92253
June 26, 1997
12:00 Noon
I. CALL TO ORDER
A. Pledge of Allegiance
B. Roll Call
II. PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to five minutes or less.
III. CONFIRMATION OF AGENDA
Corrections, deletions or reorganization of the agenda
IV. CONSENT CALENDAR
A. Approval of Minutes of May 22, 1997
B. Monthly Department Report for May 1997
V. PUBLIC HEARING
VI. BUSINESS ITEMS
A. Review of Cultural Commission Ordinance
B. Reconsideration of Fiscal Year 97-98 Work Plan
C. Consideration of Process and Criteria for Grant Application Review
D. Cultural Arts Master Plan
E. Review and Discussion of May 15, 1997 Valley Wide Cultural Conference
F. Letters of Commendation
G. Support and Recognition of Arts Organizations
VII. CORRESPONDENCE AND WRITTEN MATERIALS
A. Art in Public Places Commission Minutes for May 5, 1997
B. Historical Preservation Commission Minutes for April 17, 1997
C. Letter to Rancho Mirage re: Valley Wide Conference
VIII. COMMISSIONER ITEMS
IX. ADJOURNMENT
NEXT MEETING INFORMATION
July 24, 1997 12:00 Noon
La Quinta Civic Center Study Session Room
CAC6-26
COMMISSION ACTIONS
MEETING OF THE LA QUINTA CULTURAL COMMISSION
June 26, 1997
■ Review of Cultural Commission Ordinance - Discussed possibility of
recommending changes to existing ordinance; Commissioner Vossler to work
with staff on possible language; Commission to review proposed language at
August meeting.
■ Reconsideration of Fiscal Year 97-98 Work Plan - Pursuant to Council direction,
the Work Plan was amended to include, as a work item, Review of Grant
applications. The Commission also added another work item: Cultural
Recognition. This item will allow the Commission to investigate the
appropriateness of honoring certain individuals/organizations (e.g. a recognition
dinner) . The Work Plan was approved and forwarded to the City Council for
their consideration.
■ Consideration of Process and Criteria for Grant Application Review -
Commission adopted the criteria used for Community Service grants with some
slight modifications. Grants to be reviewed at the July 24th Commission
meeting. Applicants will be invited to attend and make a brief presentation at
the meeting.
■ Cultural Arts Master Plan - Discussed, but no action taken due to potential new
ordinance which may affect language in Plan; discussion regarding sending
final draft (when adopted by Commission) to community organizations for local
input and to Community Development staff. The Plan is to be agendized for
further discussion at the August 28th Commission meeting.
■ Review and Discussion of May 15, 1997 Valley -wide Cultural Conference -
Commission discussed conference and the City of Rancho Mirage's desire to
host next conference. The Chairperson said. she will be speaking with Rancho
Mirage next week to further discuss the concept. No action taken on this
agenda item.
Next scheduled meeting: July 24, 1997
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CULTURAL COMMISSION
MEETING DATE: June 26, 1997
BUSINESS ITEM A
ITEM TITLE: Review of Cultural Commission Ordinance
BACKGROUND AND OVERVIEW:
This item has been placed on the agenda based on discussion at the May 22, 1997
Commission meeting and at the request of the Commission.
Subsequent to the May 22"d Commission meeting, the City Council took action to
ensure that the appropriate commission(s) review grant and contract services
agreements. That action may address some of the questions raised by the Cultural
Commission at their May 22"d meeting.
This space on the agenda is reserved to consider any changes to the existing Cultural
Commission Ordinance. Amendments proposed by the Commission would be
forwarded to the Council for their consideration.
RECOMMENDATION:
1. Review the Cultural Commission ordinance and make recommendations for
changes to the City Council; or,
2. Take no action on the existing ordinance; or,
3. Provide staff with further direction.
Mark Weiss, Assistant City Manager
cultstaff37.wpd
2.85.010
Chapter 2.85
CULTURAL COMMISSION
Sections:
2.85.010
Created —Defined.
2.85.020
Purpose and objectives.
2.85.030
Members—Appointments-14~.
2.85.050
Committees.
id fiewm0lee.
Powers and duties.
.Re.,
2.85.080
2.85.090
Staffing.
2.85.010 Created —Defined.
The cultural commission is created and established. The term "commission" as used in this chapter, shall
refer to the cultural commission. (Ord. 275 § 1 (Exh. A) (part), 1995: Ord. 246 § 1 (Exh. A) (part), 1994)
2.85.020 Purpose and objectives.
The general purpose of the commission is to encourage the development of primarily literary, performing
and visual art events and activities. Objectives of the commission are as follows:
A. To advise the city council on all matters affecting the culture of the city and to advise and assist other
city boards, committees and commissions in the field of the arts, and to cooperate and work with all cultural
and leisure organizations, locally and regionally to address arts in La Quinta;
B. To encourage and facilitate programs in the arts and to promote the cultural enrichment of the community;
C. To undertake and carry out all functions reasonably necessary to accomplish the objectives and to
discharge the functions of the commission; and to exercise such other functions as may be prescribed by the
city council. These functions may involve arts -related disciplines and activities, including, but not limited
to the following:
1. Performing arts, such as drama, music and dance,
2. Visual arts, such as painting, sculpture, photography, graphics, video art and applied art,
3. Literary arts, such as literature, poetry and journalism,
4. Communications arts involving film, television and radio,
5. Arts education, such as schools, libraries and community education, and
6. Funding, such as fund raisers, representatives of public and private funding agencies and art patrons.
(Ord. 275 § 1 (Exh. A) (part), 1995: Ord. 246 § 1 (Exh. A) (part), 1994)
2.85.030 Members—Appointments—'Fw�.
A. The commission shall consist of seven members appointed by the city council.
r
one year, two members for two years, and two members for three years. All to appointments
shall be three-year terms.
C. All terms of office shall c y st of the year of appointment. Vacancies in the office
of a member or the unexpired term in the same manner in which regular appointments are
D. Every effort will be made to ensure that a wide cross-section of social and leisure services, interests
and viewpoints, including providers, recipients and professionally related occupations are represented. Membership
may include representation from all organized cultural organizations of La Quinta, both public and private.
'015
§ 1 (Exh. A) (part), 1995: Ord. 246 § 1 (Exh. A) (part), 1994)
42-11 (LA Quinta 9-%)
- 2.85.040
September of each year. A vice -chairperson, to serve in
B. The ch ' inns
1994)
ewise be elected.
provide for periodic reports to the city council on
),
2.85.050 Committees.
The commission may, from time to time, establish committees composed of citizens and/or interested
people, charged with the responsibility of implementing certain designated projects subject to commission
and city approval. At least one member of the commission shall also be a member of each committee. (Ord.
275 § 1 (Exh. A) (part), 1995: Ord. 246 § 1 (Exh. A) (part), 1994)
. A.
Special meetings may be called by the chairperson or a majority of the commissi state
law.
B. A ma'ori ssioners shall constitute a quorum for the transaction of business. (Ord.
commission does not attend three regular consecutive a majority vote of the
commission, his/her is y terminated, and his/her successor shall be appointed
(part), 1994)
2.85.080 Powers and duties.
The powers and duties of the cultural commission shall be as follows:
A. Advise the city council on all matters pertaining to the arts in the community;
B. Make recommendations to the council concerning the resources and needs of the community on the
subject of the arts, opportunities for participation of artists and performers in city -sponsored activities, and
ways to encourage community involvement;
C. Make recommendations to the council regarding the funding of community art events and activities,
including the search for private and public grants, and regarding the disbursement of revenues consistent with
the needs of the community;
D. Work cooperatively with city boards, commissions and committees, and other public and private
organizations in promoting art and cultural activities within the city;
E. Encourage public and private partnerships to assure the survival of the arts and artists in the city;
F. Encourage the flow of art into the city and stimulate art and cultural activities among residents of
the city;
G. Implement such art and cultural activities as may be delegated to it from time to time by the council,
including the selection of artists for art programs and projects, and the award of contracts for art projects and
programs;
H. Make recommendations concerning the spending of moneys which may be earmarked for art purposes
by the council from time to time;
I. Develop public art awareness through the presentation of speakers, forums, mixers and special events;
and
J. Create opportunities for the development and enhancement of children, youth, and senior art and cultural
activities. (Ord. 275 § 1 (Exh. A) (part), 1995: Ord. 246 § 1 (Exh. A) (part), 1994)
(U Quina 9-%) 42-12
2.85.090
2.85.090 Staffing.
A. All departments of the city, through the office of the city manager, shall furnish appropriate existing
public information, data and records, and provide technical assistance and advice as required.
B. The city manager shall, within reason or budgetary constrains, provide or cause to be provided adequate
staff, clerical help, and maintain files and records for the commission.
C. The city council shall annually review the progress of the commission. (Ord. 275 § l (Exh. A) (part),
1995: Ord. 246 § 1 (Exh. A) (part), 1994)
42-13 (La Quinn 9-%)
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CULTURAL COMMISSION
MEETING DATE: June 26, 1997
BUSINESS ITEM B
ITEM TITLE: Reconsideration of Fiscal Year 1997-98 Work Plan
BACKGROUND AND OVERVIEW:
The Cultural Commission adopted a recommended Work Plan for Fiscal Year 1997-98
and forwarded that Plan to the City Council for review and approval.
The Council reviewed the Work Plan at the June 3, 1997 City Council meeting and
recommended that the Plan be returned to the Cultural Commission to incorporate the
new Council policy of sending grant and contract services agreement applications to
the appropriate commission for review and comment.
In accordance with that direction, staff has prepared a new item for the Work Plan
to reflect the new Council policy for the Commission's consideration. If the
Commission approves the proposed revision, then the revised Work Plan will be
forwarded to the City Council for their consideration at the next available meeting.
RECOMMENDATION:
That the Commission review the proposed, revised Work Plan for FY1997-98, and
forward the Work Plan, as amended, to the City Council for approval.
Mark Weiss, Assistant City Manager
cultstaff38.wpd
CITY OF LA QUINTA
CULTURAL COMMISSION
WORK PLAN
APPROVED BY CITY COUNCIL
DeeembeF 3,
Priority:
Category:
Assignment Item:
Cultural Commission
Work Plan
On -Going Assignments
1
On -Going
Annual Work Plan
Method(s) of Fulfillment: Review existing assignments, suggest assignments to
fill any voids, review programs and programs being
done by other cities.
Suggested Resources: The work plan should be considered a living document,
subject to revision during the course of routine
maintenance.
Expansion of Assignment:
Commissioner Availability:
Commitment Required:
On going maintenance.
Review regularly.
1 hour per 6 months.
1
Priority: 1
Category: On -Going
Assignment Item: Cultural Arts Master Plan
Method(s) of Fulfillment: To develop a Master Plan to encourage cultural arts in
the City of La Quinta.
Suggested Resources: Members of the community.
Expansion of Assignment: Execute the Plan.
Commissioner Availability: All Commissioners will work on the Plan.
Commitment Required: 4-5 hours of Commission/Committee work per month.
2
Priority: 3
Category: Om Geing Pogo.
Assignment Item: D.E.P.A. Program
(Diversified Exposure to Performing Arts)
Method(s) of Fulfillment: Identify alternatives for students to attend diversified
events.
Suggested Resources: Each fall a subcommittee of Cultural Commissioners
would spend 10-20 hours making calls to secure free or
reduced rate tickets during the season.
Expansion of Assignment: No growth in staff time, should be similar each year.
Mostly work will be by PTA and/or school staff, if they
agree to work the program.
Commissioner Availability:
Commitment Required: 10-20 hours per year.
3
Priority: 3
Category: On hold fef fernagndef of seheel yeaf.
Assignment Item: Arts Advocacy
Method(s) of Fulfillment: Prepare guidelines and resources for parents,
educators, organizations and citizens at large to
advocate for arts education in La Quinta schools grades
K-3. Lobby for appointment of music and art
coordinators/supervisors, encourage adoption of
"National Standards for Arts Education." This program
will be implemented in cooperation with Desert Sands
Unified School District.
Suggested Resources: MENC, MTNA, National Coalition for Music Education,
local art and music organizations. Staff time and funds
are minimal. Utilize parent volunteers.
Expansion of Assignment: The goal is to eventually reach all students K-12 in the
Desert Sands Unified School District.
Commissioner Availability: All Commissioners are resources.
Commitment Required: Once organized, this project will take approximately 2
hours per month.
4
Priority:
Category: +uFW
er
Assignment Item:
Method(s) of Fulfillment: "Id
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Suggested Resources: Crchllslls r r�rt+ �Iti`Id r
..... ...........
Expansion of Assignment: 4.
»
Commissioner Availability: Al.. ot"t"SC!x0A Of
eoes:..
... ... . .
Commitment Required: hp::; r n' . . .. �+ t thx
5
Priority:[
Category: ►I I ..
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BUSINESS ITEM C
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CULTURAL COMMISSION
MEETING DATE: June 26, 1997
ITEM TITLE: Consideration of Process and Criteria for Grant
Application Review
BACKGROUND AND OVERVIEW:
The City Council has been discussing Community Services Grants and Contract
Services Agreements during Council meetings in April, May, and June 1997. At the
June 3rd Council meeting, Council directed staff to send out Contract Services
Agreement applications to interested parties. The Council also directed that the
appropriate City commission review each application and make a recommendation to
the City Council. The deadline to return those applications was set as June 13,
1997.
In order to facilitate commission review of applications, the City Council, at their June
17th meeting, considered an agenda item to create a process and criteria to be used
by the commissions to review the Contract Services Agreement applications.
Following this review, the Council decided to reclassify certain Contract Services
Agreements as grants and directed that the Cultural Commission would review these
grants and make recommendations to the City Council. The Council also held a
special meeting on June 18th to discuss the draft, preliminary budget which included
discussions regarding grants. Although no final action was taken, the direction
appeared to be moving toward asking the Commission to consider a fixed sum of
money from which funding recommendations for each grant application would be
made. The Council also set another special meeting for June 25th to further discuss
the preliminary budget. That meeting may include additional direction from the
Council regarding funding considerations/directions regarding the grant applications.
Staff will provide a verbal update of the June 25th Council meeting at the June 26th
Commission meeting.
In accordance with Council direction, the Cultural Commission will be reviewing the
grant applications (formerly Contract Services Agreement). To facilitate that review,
a process for review and review criteria will need to be established. Staff has
attached a Scoring Sheet (Attachment No. 1) that has been previously approved by
the Council for evaluating future grant applications seeking contingency funding. The
Commission may wish to use this Scoring Sheet as a starting point or consider
additional or alternative criteria (i.e. such as preference for applications serving youth,
seniors, or the disadvantaged; organizations located in La Quinta; organizations who
primarily serve La Quinta residents, etc. ) .
Finally, there has been some discussion regarding potential conflicts of interest
involving Commissioner's review of applications from organizations in which that
Commissioner may have some interest or authority. The City Attorney has submitted
Attachment No. 2 for the Commission's consideration on that matter.
This space on the agenda has been reserved for the Commission to consider a
process and criteria for reviewing grant applications.
RECOMMENDATION:
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
cultstaff43.wpd
!kTTACHMENT 1
COMMUNITY SERVICES GRANT FY1997-98 SCORING SHEET
Screening Committee Screening Statement:
The Community Services Grant Program seeks to assist organizations
who enhance the quality of life of the residents of La Quinta
Name of Applicant: Date:
Amount Requested: Purpose:
Criteria for Scoring Points Total
1. Is application legible and clearly written? (10 pts)
Comments:
2. Is application complete, relative to requested
information? (10 pts.)
Comments:
I Based on the overall content of the application, is it
apparent that the applicant has the ability to manage
and deliver the proposed services? (10 pts.)
Comments:
4. Is the need statement clear, and are the needs
identified? (10 pts.)
Comments:
5. Are the goals expressed measurable and specific? (10 pts.)
Comments:
6. Is the program of interest and benefit to the
City of La Quinta residents? (15 pts.)
Comments:
7. Based on the organization's budget, is there a clear need
for the funding? (15 pts.)
Comments:
8. Is it evident that either the organization is based in La Quinta
and serving La Quinta citizens, or the organization is
not based in La Quinta but services provided to La Quinta
residents is documented? (20 pts.)
Comments:
Total Possible Points 100 Total Project Points
9. If the organization applied for funding in FY96-97, was a Reconciliation Form submitted as
requested, by the date requested? Yes No
10. If granted funding in FY96-97, how much funding did the organization receive?
C:\MyData\WPDocs\GRANTS\CITYGRANTSCORE.wpd
ATTIRCHMENT 2
Law Office of Dawn C. Honeywell
5334 E. Chapman Ave.,Suite 204
P.O. Box 2095
Orange, CA 92669-0095
(800) 350-6812
Fax (714) 771-1109
June 17, 1997
TO: Honorable Mayor and Council Members
FROM: Dawn C. Honeywell
RE: Potential Conflict Issues With Commissioners
In a situation where commission members are being requested to give advice on grants or
service contracts where the same member serves on the board of directors of a potential recipient
of funds, it is appropriate to review potential conflicts which may arise.
Political Reform Act
Under the Political Reform Act, conflict of interest prohibitions generally focus on
financial impacts to the public official or his or her immediate family. In the case of a nonprofit
organization, where one serves on the board without renumeration, the prohibition in Government
Code Section 87103(d) which provides in part that a public official has a financial interest in a
decision if it is reasonably foreseeable that the decision will have a material financial effect,
distinguishable from the effect on the public generally, on the official or a member of his or her
immediate family or on "... any business entity in which the public official is a director, officer,
partner, trustee, employee or holds any position of management," has been determined not to be
applicable because nonprofit organizations are not "organizations or enterprises operated for
profit" and therefore are not "business entities" under the Act.
In summary, if the members of the commission receive no compensation as board
members of the nonprofit corporation, their mere service as a corporate director will not give rise
to a "financial interest" requiring disqualification since such service is not an "investment in a
business entity" (Section 87103(a)); it does not generate a "source of income" (Section 87103(c));
Honorable Mayor and Council Members
June 17, 1997
Page 2 of 4
and such service is not as a director of a "business entity" (Section 87103(d)).
II. Section 1090, Conflict of Interest in Contracts
Government Code Section 1090 would become applicable in the event that the City's
participation was in the form of a contractual agreement with the particular nonprofit
organization. Unlike Sections 87100 and 87103 which only restrict an individual public official's
participation, Government Code Section 1090 limits the contracting authority of the public
agency itself when any member has a conflict as defined by Section 1090. Section 1090 provides
in pertinent part that public officials "shall not be financially interested in any contract made by. .
any body or board of which they are members." Thus, in circumstances involving public
contracts, a public agency is prohibited from acting even if the "interested" member refrains from
participating in the activities and decisions resulting in the contract. (City o^. f Imperial Beach v.
ley,
103 Cal. App. 3d 191, 195 (1980); Fraser-Yamor Agency, Inc. v. Del Norte County, 68
Cal. App. 3d 201, 137 Cal. Rptr. 118 (1977); Thompson v. Call, .38 Cal. 3d 633, 214 Cal. Rptr.
139 (1985).) The scope of Section 1090 is, however, significantly qualified by Sections 1091 and
1091.5.
Section 1091 authorizes a public agency to enter into a contract if a member of the agency
has only a "remote interest" in the contract and the fact of such interest is disclosed and noted in
the agency's official records, so long as the contract is approved or ratified by the public agency in
good faith by a vote of its membership sufficient for the purpose without counting the vote or
votes of the member with the remote interest. Thus, if the interest generated by serving on the
board of directors of the nonprofit corporation is deemed to be "remote," the Agency would be
authorized to award the contract if the interested members disclose such interests in the official
minutes of the City's meeting and abstain from voting in the making of the contract. Section
1091(c) prohibits officers with a remote interest from influencing or attempting to influence other
members of the public body to entered into the contract.
Interests deemed to be "remote" are specifically enumerated in Section 1091(b) which in
relevant part provides:
"As used in this article, 'remote interest' means any of the following:
(1) that of a nonsalaried officer of a nonprofit corporation, except as
provided in paragraph (8) of subdivision (a) of Section 1091.5 ... ."
Section 1091.5 identifies interests which are deemed not to be cognizable under Section
1090. Section 1091.5 which to the extent pertinent here provides:
Honorable Mayor and Council Members
June 17, 1997
Page 3 of 4
"(a) an officer or employee shall not be deemed to be interested in a contract if his
or her interest is any of the following:
... (7) that of a nonsalaried member of a nonprofit corporation, provided that
such interest is disclosed to the body or board at the time of the first consideration
of the contract, and provided further that such interest is noted in its official
records.
(8) than of a noncompensated officer of a nonprofit, tax-exempt
corporation, which, as one of its primary purposes, supports the functions of the
body or board or to which the body or board has a legal obligation to give
particular consideration, and provided further that such interest is noted in its
official records.
For purposes of this paragraph, an officer is 'noncompensated' even though he or
she receives reimbursement from the nonprofit, tax-exempt corporation for
necessary travel and other actual expenses incurred in performing duties of his or
her office."
On the other hand, if a commission member receives compensation from the nonprofit
corporation for service as a corporate director, such compensation would constitute a financial
interest. (65 Cal. Op. Atty. Gen. 41, 56 (1982).) Since the receipt of a salary or compensation is
not authorized as a remote interest or a noninterest for purposes of Section 1090, the City
Council would be prohibited from entering into a contract with a corporation which compensates
commission members for their service as corporate directors who made recommendations as to a
contract. (Id., see also 58 Ops. Cal. Atty. Gen. 670, 677 (1975).)
Under the present circumstances, assuming no compensation for any of the positions, it
appears that the Commissioner would have "remote interests" under Section 1091 which would
allow the City to enter the contract but which would require abstention due to conflict on the
record and no participation in discussion of the item.
III. Common Law Conflicts Doctrine
Like the statutory prescriptions discussed above, common law conflicts doctrine prohibits
public officials from placing themselves in positions where their private interests and public duties
conflict. The doctrine, like Section 87100, operates on a transactional basis and can usually be
avoided by complete abstention from decisions involving the conflicting interest. (64 Cal. Op.
Atty. Gen. 795.) However, situations may arise which are not otherwise prohibited by statute,
but where abstention would be advisable under common law doctrines. This most frequently
Honorable Mayor and Council Members
June 171, 1997
Page 4 of 4
occurs when there is an " appearance of conflict." (American Cyanamid Company v. FTC, 363 F.
2d 757, 767 (1966).) Although there is no hard and fast rule for application of this doctrine, in
the past, La Quinta council members have (to my knowledge) consistently abstained from
discussions which would significantly affect a nonprofit organization where they served as a board
member.
IV. Conclusion
For purposes of recommendations on a grant award, there is no conflict under the Political
Reform Act; no contract and therefor no issue under 1090 and while there may be a potential
common law issue it is less applicable when we are dealing with a recommending body rather than
the decision makers. For service agreements, they would need to abstain due to 1090 as
described in Section II above.
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CULTURAL COMMISSION
MEETING DATE:
ITEM TITLE:
June 26, 1997
Cultural Arts Master Plan
BACKGROUND AND OVERVIEW:
BUSINESS ITEM D
At the May 22, 1997 Cultural Commission meeting, the Commission reviewed and
provided comments on the draft Cultural Arts Master Plan (the "Plan") prepared by
Chairperson Hull and Commissioner Benay.
Based on those comments, the draft Plan has been revised by Chairperson Hull and
is attached for the Commission's review. Some of the changes include: expansion
of the Mission Statement; addition of a separate category for "Support of the Arts";
addition of a new category for "Audience Development"; relocation of "Arts Facilities"
within the draft Plan; revision of the Municipal Financial Support Section; and the
addition of a brief narrative for each Category.
Once the Commission has settled on policy issues, staff recommends that the
document be forwarded to the City's Community Development Department for a
review of its consistency with other City\Commission plans (e.g. the Arts in Public
Places Plan and the City's General Plan). In addition, professional planning review
might address formatting or structural matters in the Plans's presentation.
This space on the agenda is reserved to consider additions, revisions, or deletions to
the proposed Cultural Arts Master Plan.
RECOMMENDATION:
Review the draft Cultural Arts Master Plan and make recommendations as
appropriate.
VV,l
Mark Weiss, Assistant City Manager
cultstaff36.wpd
WORKING DRAFT OF
THE CULTURAL ARTS MASTER PLAN
FOR THE CITY OF LA QUINTA
June 26, 1997
DRAFT -June 2b,1997
PHILOSOPHY STATEMENT OF THE CULTURAL COMMISSION
It is the philosophy of the Cultural Commission of the City of La Quinta that
fostering and encouraging the arts in all its forms serves to enhance the mental, physical,
aesthetic, and spiritual health of La Quinta as a community.
Recognizing this fact, and the positive economic impact generated by the arts, this
Commission will provide leadership to the arts community through facilitating partnerships
between agencies, assisting individual artists by advocating for the provision of adequate
resources, and providing the City Council with educated, informed advice for addressing
public policy issues as they relate to the arts.
--Adopted September 26, 1994
-2-
Introduction ...............................................
3
Mission Statement ..........................................
4
Goals and Objectives .........................................
5
Cultural Commission Objective .............. ..... .. ....... ..
5
Assessment of Cultural & Arts Organizations .......... . . . • . • • • • •
5
Goal 1 Identify Arts Community ................. • • • • • • •
6
Audience Development .............................. ... ..
6
Goal 2 Increase and Develop Audiences of
Community wide Arts & Cultural Organizations ..............
6
Support of the Arts .....................................
7
Goal 3 Support and Encourage Professional
Development of Local Artists ..........................
7
Goal 4.Enlarge Community Base of Support ................
8
Goal 5 Encourage Municipal Support for the Arts .............
8
Youth Arts and Arts Education ..............................
9
Goal 6 Build a Strong, Integrated Arts Education
Program in the Schools and Community ..................
10
Goal 7 Develop Venues & Programs for Youth and Teens ......
10
Communications and Promotion ............... ....... ......
11
Goal 8 Promote Communication and Cooperation
Among City-wide Arts Organizations ....... ......... .. . .
11
Goal. 9 Promote Cultural Tourism & Economic Development .....
12
Arts Facilities .........................................
13
Goal 10 Encourage the Development of a Cultural Facility ......
13
Leadership, Training & Cooperation ...........................
14
Goal 11 Identify, Nurture and Train New Cultural
and Arts Leadship.................................
15
All -Inclusive Community Arts ...............................
15
Goal 12 Integrate the Arts into Community Life .... ........ . .
15
Goal 13 Identify La auinta's Role in the Coachella Valley ......
16
WORDING D R A F T- June 12, 1997
CULTURAL ARTS MASTER PLAN
for
The City of La Quinta
INTRODUCTION
What is culture? It is more than music or painting, or a dance step. It is broader than the arts. It
is the guidelines by which society runs. Culture is religion, arts, laws, ethics, history, and styles of
dress. Art is the investigation of our values. Arts and culture are necessary components of an
investment in the enrichment and well-being of a community. They are a critical ingredient in
building a rounded socio-economic environment.
The development of a strong cultural plan has a positive impact on the economy, community, and
families, and takes into account the visual and performing arts, the role of artists in the
community, urban design, public celebration, cultural diversity, arts education, public art,
community building and economic development, and more.
A community cultural plan may well become the blueprint for building `livability' into an area. It
can mesh with all other community master plans to show how culture plays an integral role in
shaping the community's look, feel, spirit and design and allows a communic, - to define those
aspects of cultural development that are most appropriate and essential to its own way of life and
future growth.
Community cultural planning also is a means of establishing a city's identity nd strengthening
existing cultural bonds and organizations. A strategic plan provides the focus and direction to
increase opportunities for artists and to raise existing activities and organizai ions to a new level of
development and service to the community. For the community at large the ,)urpose of
community arts as they have been identified relates to the duality of life and t:1e elimination of
socio-economic barriers.
Formulating a plan with community input focuses on future actions of the entire community as
they affect cultural functions. In this way the arts are considered as a cultural resource similar to
libraries, schools and parks. Most important, however, is a cultural plan which establishes a
vision of a desired future and establishes roles, steps, time lines and method ). for achieving that
vision.
The Cultural Commission is pleased to design the first such Cultural Arts Minter Plan for the City
of La Quinta. It is to be a `living' document, evolving with changes in La n:linta's cultural life.
DRAFT
MISSION OF THE CULTURAL COMMISSION: To encourage the cultural arts in La Quinta.
Within the context of this plan, "culture" is meant to be totally inclusive of a" forms of human
expression in the visual, performing, applied and literary arts, whether classical or modern, formal
or informal, embracing the diversity of all people within this community. The community consists
of everyone who lives or works in the City of La Quinta.
The arts and culture are not to be reserved for prosperous times, but rather are a continuous
necessity going beyond what is commonly characterized as "enhancing the quality of life" in a
community. For example:
The development of the cultural arts has a positive economic impact on a community by
creating employment opportunities, attracting and retaining business, providing new and increased
expenditures to local businesses patronized by attendees of nearby arts and cultural events.
The cultural arts play a vital role in successfully addressing societal problems by providing shared
cultural experiences for families and communities, reducing school dropout rates, teaching respect
and appreciation for cultural differences, building self-esteem, developing creative outlets to
channel energy, and building community pride and identity.
La Quinta has a strong identity with the arts. The vigor and zest of its cultural offerings touch
and enrich the lives of citizens and visitors, and act as a stimulus to civic pride and involvement.
The annual La Quinta Arts Festival, which began in 1982, has helped develop a cultural face to
the community. Programs and activities which have developed over the yea -s blend the socio-
economic and diverse community elements together.
However, there may be areas in which the arts organizations and individual a:-tists must be
nurtured, utilized and integrated into the community's life and growth. The goals and objectives
set forth in this plan assist in identifying areas in expanding the cultural presence within the
community.
me
GOALS AND OBJECTIVES
CULTURAL COMMT.qSION.019MCTIVES
1. To advise the City Council on all matters affecting the culture of the City and to advise
and assist other City Boards, Committees, and Commissions in the field of the arts, and to
cooperate and work with all cultural and leisure organizations, locall} and regionally to
address the arts in La Quinta.
2. To encourage and facilitate programs in the arts and to promote the vultural enrichment of
the community.
3. To undertake ongoing planning and promote unified decision making
4. To establish programs to fill unmet needs and take a leadership role in developing an arts
center, establishing a united fund for the arts, providing scholarships ind awards for
significant contributions to the arts.
5. To undertake and carry out all functions reasonably necessary to accomplish the objectives
and to discharge the functions of the Commission; and to exercise such other functions as
may be prescribed by the City Council. These functions may involve arts -related
disciplines and activities, including, but not limited to, the following:
A. Performing arts, such as drama, music and dance
B. Visual arts, such as painting, sculpture, photography, graphics, video art and
applied art
C. Literary arts, such as literature, poetry and journalism,
D. Communications arts involving film, television and radio
E. Arts education, such as schools, libraries and community education, and
F. Funding, such as fund raisers, representatives of public and private funding
agencies and art patrons.
6. To partner with other communities, arts organizations, and cities in the Coachella Valley
region in promoting and encouraging the development of arts prograr.ls and artists.
ASSESSMENT OF CULTURAL AND ARTS ORGANIZATIONS
The long-term preservation of the community's cultural resources and the promotion and
development of the arts is very important to both the image and economy of La Quinta.
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Goal 1. Identify Arts Community
1.1 Survey and assess the economic impact and status of the arts in the community with on-
going monitoring.
1.1.1 Evaluate the present status, both in number of people served -)r participating and
the economic impact made on the community of arts events.
1.1.2 Project the future growth of the arts in La Quinta.
1.2 Maintain an up-to-date listing of organizations, their leaders and programs.
AUDIENCE DEVELOPMENT
A culturally -rich community builds a stable environment for families and business, and stimulates
community involvement. In order to have audiences in the future for the multi -arts presentations
and activities, it is imperative to develop them now to ensure the preservation and continuation of
a vital and healthy society.
Goal 2 Increase and Develop Audiences of Community -wide Arts and Cultaral Organizations.
2.1 Educate and inform La Quinta's population as to the cultural resourc.,:s and activities
available to them, and encourage their involvement and participation.
2.2 Build bridges for multi-ethnic/cultural diversity through program development.
The La Quinta ethnic breakdown is estimated as follows: 70% Caucasian, 205% Hispanic, 2%
Black, and 2% Asian/Other, with an average age of 32 years.
2.2.1 Identify and utilize officially recognized cultural ambassadors to act as liaisons
between organizations, individual artists, and civic entities,
2.2.2 Encourage public arts events in celebration of the diversity of the community.
2.3 Target hard -to -reach populations.
2.3.1 Utilize multi-lingual publications and media to promote cultural programming.
2.3.2 Encourage local organizations and individuals to become invc (ved in the local
cultural programs.
2.3.3 Devise systems to communicate with and deliver arts programs to all population
segment 3 of the community.
01
2.4 Provide accessibility to the arts, both economically and physically to all citizens.
2.4.1 Look for alternative arts programming that is diverse, innovative and all-inclusive
to address the needs of at -risk youth, physically challenged youth and adults,
economically disadvantaged, as well as the talented and gifted.
2.5 Look for ways to encourage students to attend and participate in arts programs and
activities.
SUPPORT OF THE ARTS
One of the crucial aspects of preserving a strong and vital arts community is having adequate
support from the community in the form of volunteers, finances, and information. These are
provided by individuals, organizations, civic government, and businesses. Funding can also come
from outside sources through grants.
Goal 3 Support and Encourage Professional Development of Local Artists
It is important for the City of La Quinfa and the public at large to realize the arts are a viable
business. The creative and performing artists derive their living from, and c� ntribute to the local
economy by means of their profession. Artists are creative problem -solvers ?nd are major
contributors to enhanced life styles and environmental and spatial aesthetics. Their services are
important to the balance and quality of life. They need to be identified and utilized by all
segments of the community.
3.1 Encourage a thriving community of artists where the artists can reali: e their potential and
contribute to the vitality of the larger community.
3.1.1 Call together focus groups to expand the cultural vision and c : eate methods for
implementing arts development.
3.1.2 Establis' an artist's advisory committee.
3.2 Provide a vehicle for individual artists drawn from all disciplines to have a voice to input
into the evolving, creative arts dynamic of civic and cultural development.
3.3 Encourage an artist -friendly community.
3.3.1 Devise a system to recognize achievement in the arts.
3.3.1.1 Present merit awards at a public gathering.
3.3.2 Adopt a philosophy that would provide or allow for artists' live -work space.
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3.3.2.1 Establish artist -in -residence programs.
3.3.2.2 Establish a liaison to assist in placing artists tc perform or exhibit in
public or commercial spaces.
3.4 Advocate the principle that professional artists should be appropriately compensated for
their work.
Goal 4 Enlarge Community Base of Support
Individuals from the various service providers and organizations .can contribute expertise in
business and operational procedures, practical support and direction in boars: development and
mentoring, and can assist in identifying general networking outlets.
4.1 Develop financial and human resources necessary to support arts and cultural activities
throughout the City.
4.1.1 Investigate and initiate ways for local organizations to obtain grants.
4.2 Develop a technical assistance program utilizing representatives from community service
providers.
4.3 Encourage business support of the arts and arts organizations.
4.4 Conserve existing resources and generate new dollars through cooper ative efforts between
organizations to sustain financial support from individuals, businesses, and local
government.
4.5 Establish a center to provide technical assistance to local arts and cultural organizations to
access their own funding, and to provide management and program development training.
4.6 Explore the possibilities of a united fund for the arts.
Goal 5. Encourage Municipal Support for the Arts
Arts and culture are necessary components of an investment in the enrichment and well-being of
La Quinta. It has been proven that when the arts thrive within the community a strong and
expanding economic base is the result.
5.1 Develop a clear cultural development policy to make optimal use of city -supported
services and programs: library, school system, senior and youth services, parades and
public celebrations.
12
5.2 Encourage municipal and business support for local artists by utilizin:► their talents and
vision.
5.2.1 Determine ways for the business community to participate in and be actively
involved in the arts.
5.2.2 Provide methods to educate and inform the business and civic leaders of La Quinta
regarding the value of the arts.
5.2.3 Unify efforts to secure funding and facilities.
5.2.4 Sponsor, underwrite or partner special arts events, cultural education programs,
and other arts related activities.
5.3 Generate greater municipal financial support for cultural programs, services, and
development effort.
5.3.1 Consider dedication of an established percentage of the transient occupancy, sales
or other tax stream to support the cultural arts.
5.3.2 Establish funding priorities for local grants that encourage innovative public
funding for arts programs.
5.3.3 Increase the arts in public places development fee contribution of project cost
applicable to residential, commercial and public projects.
5.3.3.1 Enhance the arts in public places program by i•riposing a fee (1%)
on residential, commercial and public projects sufficient to fund
public arts objectives.
5.4 Investigate and propose a new funding process by means of which city funds are allocated
to arts organizations.
5.5 Maintain and coordinate a cultural development component in any municipal development
plan.
YOUTH ARTS AND ARTS EDUCATION
Recent studies by Shaw and Rauscher at the University of Irvine verify the vl--.lue of arts education
as it relates to academic learning. Students who study the arts, and particularly music, score an
average of at least one grade point higher overall than those students who have no arts education.
Discipline problems have virtually disappeared in schools where students have been immersed in
the arts. The arts give a student a sense of self-worth improving their self-ir ►age and developing
In
self-discipline; they increase their ability to solve problems, to think logically, to develop insight,
and to work cooperatively; in general, to have a well-balanced education.
Goal 6 Build A Strong Integrated Arts Education Program in the Schools and Community
6.1 Establish opportunities to link arts and cultural events with programs for youth.
6.2 Encourage the development of cultural programs, instruction, classes, and residencies for
children, teens and special audiences who would not otherwise have access to these
opportunities.
6.2.1 Enhance and promote the programs of the City's Parks and Recreation
Department and the Boys and Girls Club.
6.2.2 Develop anti-crime/anti-graffiti arts programs and make accessible to `at risk'
youth.
6.2.3 Encourage the continuation and enlargement of docent programs in the schools,
and involve local artists in school programs.
4.3 Advocate for a program of sequential arts education taught by qualified arts teachers, to
enhance the basic curriculum with arts experiences.
6.4 Encourage the development of a school for the arts.
6.4.1 Classes could include children's theater, community theater, dance, and music and
visual arts instruction.
6.4.2 The school could house a community learning center.
6.4.3 The sch,)ol facility could include performing arts space available to the public, or
could be combined with the development of a performing arts center. (See 4.5)
Goal 7 Develop Venues and Programs for Youth and Teens
Building unity in a community means finding programs that bring all ages and ethnic groups
together. Band concerts and street fairs are types of programs that cut across all generations.
There is a specific need in La Quinta for programs and sites where young peciple can gather in a
safe environment.
7.1 Develop programs and activities specifically for teens, such as:
7.1.1 Lawn dances at the park.
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7.1.2 Band ccncerts, using bands from the local high school as wel: as bringing in bands
from the Valley and other areas.
7.2 Identify or develop sites for teen activities, such as:
7.2.1 A teen club where teens can gather in a safe, drug -free environment to listen to
music or dance, and to develop their own projects.
7.2.2 Share sites for sports and concerts.
COMMUNICATIONS AND PROMOTION
Duplication of efforts and programs is costly, therefore it is important that in a community the
size of La Quinta resources of organizations, personnel, expertise and information is shared and
made available to one another. Some effort in this direction has been made. )ut more can be
accomplished when needs are made known and a plan is in place to promote and communicate
programs and services between organizations and the community. To this end, methods of
communication and networking need to be established.
Goal 8 Promote Communication and Cooperation Among City-wide Arts Organizations
8.1 Identify needs and mutual areas of interest and activities, thereby preventing duplication of
services.
8.2 Utilize officially designated private arts organization or public commission, such as the
Cultural Commission, to coordinate, monitor, or create cultural planing initiatives which
can serve also as a clearinghouse for information and schedules of events.
8.3 Develop and maintain a coordinated community calendar of cultural -vents and activities
which will serve as a clearinghouse for the community's organizations.
8.4 Develop and maintain an artist registry containing contact and profes >ional information, as
well as an arts and cultural organization directory.
8.5 Develop and maintain mailing lists to be made available to all organizations who
participate in an agreement regarding usage.
8.5.1 Encourage all arts -oriented organizations to retain elected officials on their mailing
lists.
8.6 Publicize arts organizations and programs to schools and community.
8.6.1 Disseminate organization newsletters.
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8.6.2 Publicly notice meetings and events.
8.6.3 Hold community seminars and conferences for sharing of information and.
resources.
8.7 Establish an information system and resource bank of visual, performing, literary, and
other artists which will be accessible to all interested parties.
8.7.1 Provide a regularly updated inventory of artists, organizations, and resources, as
well as facilities, libraries, museums, and programs and activities.
8.7.2 Utilize artists bank maintained by the Art -in -Public Places Commission, as well as
the La Quinta Arts Foundation.
8.7.3 Resources will be identified geographically: La Quinta, Coachella Valley, Southern
California, state-wide, national and international.
8.8 Create an inter -organizational coalition of representatives of all arts and cultural
organizations. Some areas of responsibilities would include:
8.8.1 Set goals for arts development and expansion and their support.
8.8.2 Share or pool resources, such as artists' bank, expertise, problem -solving
techniques, trends study, and an "opportunity" resource librai y for access by
artists, organizations, and the general public.
8.9 Establish a speakers bureau and provide speakers at no cost to community organizations
and schools.
8.9.1 Train supporters of the arts how to be advocates.
8.9.2 Provide artists and arts organizations and supporters with advocacy tools and
current information on the value of the arts.
8.10 Keep elected officials informed about the arts and cultural programs.
8.10.1 Hold public forums for public office candidates to inform citi. ens and candidates
of the importance and value of the arts in their city.
8.11 Promote effective communication systems to diverse ethnic community. (See 2.3)
8.12 Provide the City of La Quinta with a clear identity with the arts and : is cultural life.
Goal 9. Promote Cultural Tourism and Economic Development
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9.1 Document cultural activities as an important economic resource.
9.2 Collaborate with the tourist industry, chambers of commerce, and all arts organizations
throughout the Valley.
9.3 Improve permanent signage leading visitors to cultural attractions.
9.4 Continue and enlarge the Art -in -Public -Places Program as a vehicle for community
education, appreciation, and physical enhancement.
9.5 Promote the community's cultural institutions and resources collectively as an industry
that provides significant contribution to the local and regional economy.
9.6 Develop programs and activities to entice visitors and new residents to La Quinta.
9.6.1 Have a city-wide `season.'
9.7 ' Spotlight current arts programs.
9.7.1 Support and promote such organizations and programs as: Coachella Valley
Community Concerts, La Quinta Arts Association, La Quinta Arts Festival and
JazzArt Festival, La Quinta Historical Society Museum, La Quinta Open -Air
Museum, Mariachi Festival, Round Table West, and others.
9.7.2 Encourage the display and sale of quality art for investors and collectors.
9.8 Preserve and enhance important features of the physical environment, including
architecture, historic landmarks, and natural resources.
ARTS FACILITIES
Through the medium of community workshops and valley -wide conferences. it has been
determined that there is a need for appropriate facilities for the performing and visual arts. There
is no professional art gallery, no performing arts theater or space for professi -)nal dance or music
concerts that has an adequate stage in the City of La Quinta. In order to develop a thriving and
vital city, it is important to have gathering places for all citizens. In coming together in common
interests, all cultural, socio-economic and ethnic barriers are broken down, creating a common
international language for everyone.
Goal 10 Encourage the Development of a Cultural Facility
10.1 Integrate arts space and facility development into the overall city plar ning process.
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10.2 Identify, renovate, or build cultural facilities to provide space for rehearsals, performances,
exhibitions, administration, classes, and artists' studios.
10.3 Encourage the design and development a central meeting place for artists and the public.
10.3.1 A centrally -located plaza in the civic center or the Village could become a site for
community activities, children's theater, songfest, outdoor concerts, forums, and
the like.
10.3.2 An adequate facility could include a community room for organizations to hold
meetings, forums or workshops, and it could include exhibits of artwork.
10.4 Encourage the development of a performing arts center.
Knowing that the citizens would like a community gathering place, a performing arts center could
be the ideal venue to combine many aspects of the community in one central area. It could
contain gallery space, outdoor patios courting book stores, coffee house and small restaurant, gift
and artisan shops, conversation corners next to fountains, exemplary flower gardens, and other
shops compatible with the arts. The building and grounds could feature landmark architecture.
10.4.1 The center would give La Quinta a strong, expanded cultural Identity that would
translate into positive economic growth, cultural tourism and a public relations
tool. It would offer professional theater, dance, music concerts, as well as
community theater and serve as a venue for community event.
10.4.1.1 Develop an education component whereby vid .-os could be
produced for use in the local schools as well as other outlets,
thereby creating a source of income.
10.4.2 A school for the arts could become part of the facility. (See 5.4)
10.5 Promote the enhancement of the public library and its services.
10.5.1 Upgrade technology and accessibility.
10.5.2 Promote book sales, story telling hours for children, and a me bile unit to extend
into all areas within the city borders.
10.6 Incorporate movie theaters in City development.
LEADERSHIP, TRAINING AND COOPERATION
Without the infusion of new knowledgeable people to work in the arts, current programs may not
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continue or may not grow effectively. It is vital that people in the community be identified who
have an interest in and knowledge of the arts and their value to the City, and encouraged to be
involved in organizations, commissions, schools, businesses and city government.
Goal 11 Identify Nurture and Train New Cultural and Arts Leadership
11.1 Develop a volunteer pool from a broad cross-section of the community.
11.1.1 Consider creating a chapter of Business Volunteers for the Arts.
11.1.2 Utilize the Senior Center and the La Quinta Arts Foundation as resources for
talent, expertise, and mentoring.
11.1.3 Address board development for nonprofit arts organizations r nd find ways to help
identify potential board members.
11.2 Recruit mentors to serve on boards of cultural organizations.
11.2.1 Encourage the expansion of organizational planning, marketir g, and funding.
11.3 Encourage existing cultural leaders to identify potential new arts leaders.
ALL-INCLUSIVE COMMCTNITY ARTS
There are many areas in which the entire community is involved. Major coni.nunity-wide arts
events serve a particular need in uniting all segments and unifying the City.-.ttention must be
given to programs and zommunity development to let this happen.
Goal 12 Inteizrate the Arts into Community Life
12.1 Encourage city-wide multi -arts programs.
12.2 Encourage the presentation of public arts events.
12.2.1 Support and promote `On -Stage' productions.
12.2.2 Support and promote Community Concert series.
12.2.3 Support and promote the La Quinta Arts Festival.
12.2.4 Encourage attendance at the "La Quinta Free Day" at the La Quinta Open -Air
Museum.
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12.2 Promote geographical considerations in the arts.
12.2.1 Encourage the incorporation of aesthetics in public landscaping design.
12.2.2 Utilize artists in the designing of public recreation areas.
12.3 Encourage the development of `The Village' as a central gathering place.
12.3.1 The Village Center could include as coffee house, artisan shops, book store, art
galleries, music store, and outdoor patios with fountains, sculptures, benches,
plants, and places for mini -outdoor concerts or exhibits.
12.4 Consider establishing a "sister city" cultural exchange program --state, national or
international.
Goal 13 Identify La Quinta's Role in the Coachella Valley
13.1 Encourage, promote and participate in Valley -wide arts events, conferences and
workshops.
13.1.1 Cooperate with the County of Riverside Arts Foundation in developing
cooperation and support for the arts among the cities.
13.2 Help develop a system of communication between the cities in the Valley, and their
complementary organizations, commissions and committees.
13.3 Advocate for the arts at all levels: business, government, schools, organizations,
community at large, and individuals.
WORKING D R A F T
June 26, 1997
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ACKNOWLEDGMENTS
Dozens of residents, both in La Quinta and from throughout the Coachella ti alley, participated in
meetings, conferences, surveys, and interviews over a period of more than s,.x months. As a
result, the Goals, Objectives and Strategies as listed in this report were deveioped. The following
individuals and organizations contributed to the study:
Cultural Commission Members:
Honey Atkins
Susan Benay
Steve Berliner
Susan Francis
Kathryn B. Hull
Archie Sharp
Judy Vossler
Subcommittee Members:
John Detlie
Patrick Welch
Organizations:
Art In Public Places Commission
Friends of La Quinta Library
La Quinta Arts Foundation
La Quinta Chamber of Commerce
La Quinta Historical Society
La Quinta On -Stage
La Quinta Open -Air Museum
Round Table West
Soroptimist International of La Quinta
Viva! Foundation
Attendees of Workshop:
Attendees of Coachella. Valley Conference:
City Staff
Marty Nicholson
Cristal Spidell
Pam Stull
Mark Weiss
Britt Wilson
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City Council:
Mayor Glenda Holt
Don Adolph
Terry Henderson
Ron Perkins
Stanley Sniff
DRAFT
June 26, 1997
BUSINESS ITEM E
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CULTURAL COMMISSION
MEETING DATE: June 26, 1997
ITEM TITLE: Review and Discussion of May 15, 1997 Valley Wide
Cultural Conference
BACKGROUND AND OVERVIEW:
This item has been placed on the agenda at the request of Commission.
The Commission hosted a second, Valley -wide conference on Cultural Development
on May 15, 1997. Speakers included representatives from the Riverside Arts
Foundation and the California Arts Council. Staff has attached copies of the agenda
from the meeting as well as a typed guest register to assist the Commission in their
review of the meeting. Pursuant to the request of Mary Lee Peters of the Riverside
Arts Foundation, a copy of the guest register was also sent to her.
This space on the agenda is reserved for the Commission to review and discuss the
May 15th conference.
RECOMMENDATION:
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
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AGENDA
CULTURAL DEVELOPMENT CONFERENCE
LA QUINTA SENIOR CENTER
78-450 AVENIDA LA FONDA
MAY 15, 1997 3 :00-5 :00 P.M.
I. Welcome and Introductions
II. Panel/Guest Speakers
California Arts Council
Barbara Pieper, Executive Director
Sally Davis, Manager of State -Local Partnership Program
Riverside Arts Foundation
Mary Lee Peters, Executive Director
TOPICS
■ Developing a Valley -Wide Arts Coalition
■ State Overview of What's Happening in our Cultural Life
■ United Fund Raising for the Arts
■ Plans in Riverside County for Arts Development
III. Future of Conference/Set Meetings
IV. Adjournment
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BUSINESS ITEM F
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CULTURAL COMMISSION
MEETING DATE: June 26, 1997
ITEM TITLE: Letter(s) of Commendation
BACKGROUND AND OVERVIEW:
The Cultural Commission has requested that this item be placed on each agenda for the
Commission to consider sending out letter(s) of commendation to worthy
individuals/organizations which provide cultural events/activities or enhance culture in
the Coachella Valley. This space is reserved for the Commission to discuss any letters
of commendation which the Commission would like to send out.
Attached are copies of letters that were sent out based on direction from the May 22,
1997 Commission meeting.
RECOMMENDATION:
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
c: cultstaff41.wpd
T6 0 6J
4hf 4 Sep QaAra
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
May 27, 1997
Ms. Sherry Wollenberg, Director
La Quinta High School Theater
79-255 Westward Ho Drive
La Quinta, CA 92253
Dear Sherry:
The Cultural Commission would like to congratulate you and your students on your latest
production. Again you have done a superb job with your theater students in the presentation
of "A Flea In Her Ear." It was a delightful production. Costumes were beautiful, sets first
rate, acting close to professional, direction excellent - all in all, a wonderful experience!
Congratulations to the students, who I understand made all the furniture. From the audience
it looked authentic.
You are to be commended for consistently producing quality theater in which both the
students and the public benefit. We are looking forward to next year's productions. Please
keep us informed.
Sincerely,
Kathryn B. Hull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
1997
Mrs. Donna Martin
immediate Past President
Coachella Valley Community Concert Association
49- 20 Avenida Fernando
La uinta, CA 92253
Dead Donna:
TheCultural Commission wishes to a your service and contribution to the
� acknowledge
community through the Community Concert Association. As President you led the
organization into innovative programming, continued to promote music in the schools by
providing in -school concerts, and played an important role in promoting the image of the
Cityi
Tha k you for your dedication and commitment to the arts. We know your involvement will
not nd with your term as President and we look forward to your on -going service. It is
people like you who make La Quinta a better place.
Sincerely,,
r
Ka hryn B. ull, Chair
Cult ral Commission
KB :pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
CV
�• Y 1 wr„ m. .`'�
78-495 CALLE TAMPICO -- LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
May 27, 1997
Mrs. Elaine Lloyd, President
Coachella Valley Community Concert Association
PO Box 972
La Quinta, CA 92253
Dear Elaine:
The Cultural Commission extends its congratulations to you on becoming President of the
Community Concert Association. Your organization is providing an important service in
bringing music to the community, and you are a strong leader who will continue directing its
programs effectively. Under your leadership we are sure you will accomplish your mission
successfully.
The programs your organization has presented both to the community and the schools are
valuable in building a positive image of our City and in building future audiences for the arts.
We wish you continued success and if there is any way in which we can support you, please
let us know. We would be pleased to be kept informed of your programs and progress.
Best wishes to you as you begin your term.
Sincerely,
Ka rhryn rHull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
4
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
May 27, 1997
Mrs. Honey Atkins
Immediate Past President
La Quinta Arts Foundation Arts League
52-470 Avenida Madero
La Quinta, CA 92253
Dear Honey:
The Cultural Commission wishes to recognize the important service you have given as
President of the Arts League. You have provided strong leadership for it, and consequently,
it has moved forward and provided necessary support to the Arts Foundation. You are to
be commended for your dedication and contributions to the arts in La Quinta and the
schools.
As Past President we know your involvement will not end with your term as President. Your
commitment to the arts and the Arts Foundation is on -going and we all benefit from it.
Thank you for your willingness to share your time and talents.
Sincerely,
Kathryn B. Hull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 �;
4 4ai
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
May 27, 1997
Ms. Gloria Harmon, President
La Quinta Arts Foundations Arts League
PO Box 777
La Quinta, CA 92253
Dear Gloria:
The Cultural Commission extends its congratulations to you on becoming the President of the
Arts League. We are pleased to know there are dedicated citizens such as yourself who are
willing to commit to the tasks of promoting the arts and to take leadership roles. You have
a fine group of people to support you. Under your leadership we are sure you will
accomplish much in your arts education program, in raising funds for the Arts Foundation,
and in appraising the community of the importance of the arts.
If the Cultural Commission can be of support to you in any way, please let us know. We
would be pleased to have you keep us informed of your programs and progress.
Sincerely,
4Khryn . Hull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253,
BUSINESS ITEM G
CULTURAL COMMISSION
MEETING DATE: June 26, 1997
ITEM TITLE: Support and Recognition of Arts Organizations
BACKGROUND AND OVERVIEW:
The Cultural Commission has requested that this item be placed on each agenda for the
Commission to consider giving support and recognition to cultural organizations.
This space has been reserved on the agenda for the Commission to discuss support and
recognition for appropriate organizations.
RECOMMENDATION:
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
cultstaff42.wpd
REGULAR MEETING OF THE
ART IN PUBLIC PLACES COMMISSION
NORTH CONFERENCE ROOM
May 5, 1997
3:00 P.M.
This regular meeting of the Art in Public Places Commission was called to order by Chairman
Walling at 3:19 p.m., who asked Commissioner Shamis to lead the flag salute. Chairman Walling
asked for the roll call:
I. ROLL CALL: Present: Commissioners Johna Davis, Sharon Kennedy (arrived late), Elaine
Reynolds, Rosita Shamis, and Chairman Walling.
It was moved and seconded by Commissioners Shamis/Reynolds to excuse
Commissioners Cothrun and Klein. Unanimously approved
Staff. Community Development Director Jerry Herman and Executive
Secretary Betty Sawyer.
II. CONFIRMATION OF THE AGENDA: Confirmed
III. PUBLIC COMMENT:
A: Sherry and David Chaffey introduced themselves as new residents of La Quinta and
stated their interest in becoming involved in the Art in Public Places Commission.
Mrs. Chaffey stated she was a retired facilities planner for a college in San Diego.
IV. CONSENT CALENDAR:
A. Minutes - Chairman Walling asked if there were any changes to the Minutes of April
7, 1997. There being no changes, it was moved and seconded by Commissioners
Shamis/Davis to approve the minutes as submitted. Unanimously approved.
B. Financial Statement - There being no changes, it was moved and seconded by
Commissioners Reynolds/Davis to accept the Financial Statement as submitted.
Unanimously approved.
C. Department Report:
1. Community Development Director Jerry Herman gave a report on the artwork
to be installed at the corner of Washington Street and Highway 111 as well
as the Civic Center art piece, both by artist Louis DeMartino.
APP5-5-97 1
Art In Public Places Commission
May 5, 1997
2. Community Development Director Jerry Herman gave a report on the Car
Wash artwork project and stated staff was reviewing the contract with Marcia
Gibbons and hope to have on the Council agenda in May.
3. Staff informed the Commission that they had spoken with artist John
Weidenhamer regarding a piece of artwork he would be interesting in
donating to the City for the Temporary Art Program.
V. BUSINESS ITEMS:
A. Art in Public Places Work Plan
1. Chairman Walling asked the Commissioners to review the list of potential
sites provided by staff, and identify the locations for permanent versus
temporary art.
2. Commissioner Shamis asked that the corner of Washington Street and Calle
Tampico be added to the list.
3. Commissioners reviewed the list and identified each
of the locations as being
potentially permanent or temporary art sites as follows:
a. Washington Street at 52°d Street -
Permanent
b. Jefferson Street at Highway 111 -
Permanent
C. Dune Palms Road southeast corner -
Either
d. Highway I I I frontage
(in front of the proposed auto dealerships)-
Permanent
e. Highway I I I and Washington Street -
Both
f. Fred Waring Drive at Washington Street -
Either
g. Miles Avenue at Washington Street -
Either
h. , Calle Tampico at Washington Street -
Permanent
i. Jefferson Street Medians -
Temporary
j . Eisenhower Drive Medians -
Temporary
k. Eisenhower Drive Median in front
of the La Quinta Hotel -
Permanent
1. Calle Tampico Medians -
Temporary
M. Washington Street Medians -
Temporary
APP5-5-97 2
Art In Public Places Commission
May 5, 1997
n.
Calle Cadiz -
Temporary
o.
Avenida Barcelona -
Temporary
P.
Calle Estado -
Temporary
q.
Avenida La Fonda -
Temporary
r.
. Frances Hack Park -
Permanent
S.
Fritz Burns Park -
Permanent
t.
Adams Avenue Park -
Permanent
U.
Park across from the High School -
Permanent
V.
Park in front of Ace Hardware -
Both
W.
Senior Center -
Both
X.
Civic Center -
Both
Y.
Bear Creek Bikepath -
Permanent
Z.
Desert Sands Unified School Dist. -
Permanent
aa.
La Quinta High School. -
Both
bb.
La Quinta Elementary Schools -
Permanent
cc.
Top of the Cove -
Permanent
dd.
La Quinta Historical Museum -
Permanent
3. Commissioners prioritized the sites according to categories:
a.
Corner locations:
1.) Washington Street at 52°d Avenue
2.) Calle Tampico at Washington Street
3.) Once the entry signs had been installed
they would review the
list again.
b.
Street Medians
1.) Calle Tampico
2.) Washington Street
3.) Eisenhower Drive
4.) Jefferson Street
5.) Avenida Barcelona, Calle Estado, and Avenida La Fonda
would be considered later
C. Parks
1.) Calle Tampico at Avenida Bermudas (park in front of Ace
Hardware)
2.) Adams Avenue Park
3.) Park across from the La Quinta High School
d. Other Sites
1.) Bear Creek Bikepath
APP5-5-97 3
Art In Public Places Commission
May 5, 1997
2.)
Senior Center
3.)
Civic Center
4.)
School Sites
5. Commissioners selected the priority sites:
a. Washington Street at 52°d Street
b. Eisenhower Drive median in front of the La Quinta Hotel
C. Calle Tampico at Avenida Bermudas -the park in front of Ace
Hardware
d. Beak Creek Bikepath
6. Chairman Walling stated there was approximately $105,000 dollars available
at the present time and asked if the Commission wanted to consider one large
piece or several pieces. Commissioners discussed the funds that would be
needed for the Temporary Art Program (pads for the street medians). It was
determined that two pieces at approximately $50,000 each would be
considered and that $2,000 would be set aside for the pads in the street
medians.
7. Community Development Director stated that the site in front of the Tradition
project would require the City requesting an easement to install the art piece.
It was suggested this site be put on hold temporarily.
8. Commissioners discussed the median in front of the La Quinta Hotel on
Eisenhower Drive and the Bear Creek Bikepath as the two priorities. It was
suggested that the Hotel be contacted to see if they would be interested in
contributing to the art piece.
9. Chairman Walling suggested that staff contact the Hotel and Ray Lopez,
landscape architect for the Bear Creek Bikepath, to obtain their ideas.
10. Staff stated they would contact Mr. Lopez and inform him of what the
Commission is proposing to do and ask his opinion as to what is the most
meaniligful way to incorporate signs into the project; if he can specify what
should be identified; is there a story to be told; or if there are specific plans
that should be identified. He could do this either by presentation or written
report. In addition, they would contact the La Quinta Hotel as to their
APP5-5-97 4
Art In Public Places Commission
May 5, 1997
suggestions and where would they like to be involved. Staff would explain
the Commission's program and see if they would want one piece in front of
the Hotel or one at each end of the median.
11. There being no further discussion, it was moved and seconded by
Commissioners Reynolds/Kennedy to instruct staff to contact the La Quinta
Hotel to obtain their direction regarding the artwork for the Eisenhower Drive
medians and to contact Ray Lopez regarding a report on the Bear Creek
Bikepath signs. The motion carried unanimously.
12. The Temporary Art Program would be started with approximately three or
four artists to start the program.
a. Commissioner Reynolds would contact artists who had expressed a
desire to be involved in the program and determine what sites they are
considering.
b. Commissioner Kennedy asked how the program would be opened up
to other artists. Staff stated it could be advertised in the art
magazines to get a broader representation. Discussion followed as to
the different ways artists could be contacted.
13. Other considerations for the Work Plan would be:
a. Workshop
b. Artist Bank
C. Brochure on the art program for the developers
VI. CORRESPONDENCE AND WRITTEN MATERIAL: None
VII. COMMISSIONER ITEMS:
VIII. FUTURE AGENDA ITEMS:
A. Reviewing the Work Plan
B. Reviewing of the Art in Public Places Ordinance.
APP5-5-97 5
Art In Public Places Commission
May 5, 1997
IX. ADJOURNMENT
There being no further business, it was moved and seconded by Commissioners Kennedy/Shamis
to adjourn this meeting of the Art in Public Places Commission to a regular meeting of the Art in
Public Places Commission on June 2, 1997. Unanimously approved. This regular meeting of the
Art in Public Places Commission was adjourned at 4:43 p.m.
APP5-5-97 6
MINUTES
HISTORIC PRESERVATION COMMISSION MEETING
A regular meeting held at the La Quinta City Hall North Conference Room
78-495 Calle Tampico, La Quinta, CA
April 17, 1997
I. CALL TO ORDER -
3:30 P.M.
A. This meeting of the Historic Preservation Commission was called to order at 3 :3 8
P.M. by Chairman Millis.
B . ROLL CALL
1. Chairman Millis requested the roll call: Present: Commissioners DeMersman,
Puente, and Chairman Millis.
2. It was moved and seconded Commissioners Puente/DeMersman to excuse
Commissioner Wright. Unanimously approved.
3. Staff present: Planning Manager Christine di Iorio, Associate Planner Leslie
Mouriquand, and Executive Secretary Betty Sawyer.
III. CONFIRMATION OF THE AGENDA: Confirmed.
II. PUBLIC COMMENT:
A. Nancy Carter stated she was attending the meeting to show her interest in becoming
a lay member of the Commission.
B. Barbara Irwin, Director of the La Quinta Historical Society Museum, stated she was
attending to show her interest in becoming a lay member of the Commission.
IV. CONSENT CALENDAR:
A. It was moved and seconded by Commissioners DeMersman/Puente to approve the
Minutes of January 16, 1997 and February 20, 1997, as submitted. Unanimously
approved.
V. BUSINESS ITEMS
A. Adams Street Archaeological Report; a request of staff for review of form and
completeness.
HPC4-17 1
Historical Preservation Commission
April 17, 1997
1. Associate Planner Leslie Mouriquand presented the information contained in
the staff report, a copy of which is on file in the Community Development
Department. Staff displayed some of the artifacts that had been found on the
site.
2. Chairman Millis discussed some of the differences found in the pottery and
noted that some of the differences were due to its location. Staff explained
that pottery from different areas has been found in the La Quinta area
3. Commissioner Puente asked what would happen to these artifacts. Staff
stated they would be staying in La Quinta, to be used in educational displays
and available for qualified researchers to study.
4. Chairman Millis stated his appreciation that a person of Ms. Mouriquand's
expertise was on staff at the City.
5. The report was accepted as presented.
B. Progress Report on Historic Resources Survey
1. Pam O'Connor, Mellon and Associates, gave a progress report on the
Historical Resources Survey. She stated they were currently concentrating
their work on the Cove area of La Quinta as it would be the most labor
intensive. She displayed photographs and survey forms that had been started
and were being prepared.
2. Associate Planner Leslie Mouriquand asked if they had found any patterning
of the houses constructed. Ms. O'Connor stated they did not anticipate any
clustering due to the fact that at that time, people wanted the separation and
distance between their homes.
3. Chairman Millis stated that in the beginning the Cove was "banded" and
homes were sold as strips of land.
4. Planning Manager Christine di Iorio asked if a certain style of home
dominated at any particular time. Ms. O'Connor stated that as they progress
with their research, the Mediterranean style does seem to dominate.
HPC4-17 2
Historical Preservation Commission
April 17, 1997
5. Commissioner Puente asked if any contact had been made with the present
owners. Ms. O'Connor stated they had met some during the process but only
general discussions had taken place. Discussion followed regarding notable
people who had homes in La Quinta.
6. Staff asked if the original ownership of any of the homes had surfaced. Ms.
O'Connor stated that to date none had surfaced. It would probably take a title
search to make that determination.
7. Staff asked if volunteers would be needed for the survey. Ms. O'Connor
stated they would and she would notify staff when they were needed.
8. There being no further discussion, Chairman Millis thanked Ms. O'Connor
for her report.
VI. CORRESPONDENCE AND WRITTEN MATERIAL
A. Associate Planner Leslie Mouriquand discussed the different conferences and events
that were available for the Commissioners to attend. Staff also informed the
Commissioners that they could receive annual training credits for attending the May
3`d Symposium.
VII COMMISSIONER ITEMS
A. Commissioner DeMersman informed the Commission that the Board of the
California Preservation Foundation would be in the Coachella Valley April 18-20th
and there would be a reception at his home in Palm Springs. The Commission was
invited to attend. The Board would be discussing the possibility of holding their
1999 Confereuce in Palm Springs. Discussion followed regarding the components
of the conference.
VIII. ADJOURNMENT
There being no further business, it was moved and seconded by Commissioners Puente/DeMersman
to adjourn this meeting of the Historic Preservation Commission to a regular meeting of the
Historical Preservation Commission on May 15, 1997. This meeting of the Historical Preservation
Commission was adjourned at 4:29 P.M. Unanimously approved.
HPC4-17 3
• 4 a
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
June 10, 1997
Commissioner Margaret Fairchild
149 Columbia Drive
Rancho Mirage, Ca 92270
Dear Commissioner Fairchild,
Thank you for your call last week regarding the possibility of Rancho Mirage hosting a
future valley wide conference as the City of La Quinta's Cultural Commission did in
February and May of this year.
You had asked me send you a letter detailing what is involved, cost, etc. The City of La
Quinta budgeted approximately $130 for the fist conference; the second conference
was slightly less due to the availability of certain items`from the first conference (e.g.
plates, cups, sugar, etc.) Supplies and the use of the La Quinta Senior Center were
supplied at no cost. Staff sent letters to the City Managers of all the Coachella
Valley's cities requesting that the conference invitations be distributed to the respective
cultural/arts commission of each city. For cities that did not have commissions, the
respective City Manager was asked to distribute the invitations to the organization or
group deemed most appropriate to receive the invitation.
As you know, there had been some discussion about moving the conference around
the Valley; however, no final process or decision has been reached. The La Quinta
Cultural Commission currently plans to host additional future meetings and would be
interested in the plans of Rancho Mirage to that end, as well. Please keep the City
apprized of future developments on this matter as events warrant.
Thank you for your inquiry and interest on this matter. If I may be of further assistance,
please call me at (760) 777-7041.
Sincerely,
t��k L
Britt W. Wilson
Management Assistant
City Manager's Office
C. La Quinta Cultural Commission
Mark Weiss, Assistant City Manager
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 \`\,.,
To:
From:
Subject:
COAST CONCERT MANAGEMENT
Martin Langer, Director
Ms. K. Hill, 1,'.i'1ii
City ni �a QUiata
Cultural Affairs Commission
Mr. M. Langer
Coast Concert Mgt.
PROPOSAL/CIVIC CONCERT SERIES
June 20, 1997
D
JUN 2 41997
CITY QF lA �UIN i
Cl i f ;-,iANA�E 'S DE'T.
OBSERVATION: With La Quinta acknowledged as the fastest growing
community in the Coachella Valley, it.appears to be appropriate for
the City to take "cultural inventory", and review the progress and
growth of performing arts activity, i.e. musical entertainment, dance,
etc. I submit there is a growing need to accelerate our growth in
this area, and to move to another level. In the spirit of this thought
we offer the following:
PLAN: Produce a "signature" CIVIC music series sponsored by the City
of La Quinta, that would offer multi -cultural, diverse, quality family
entertainment at affordable prices. By doing so we provide an addi-
tional cultural asset and an important civic resource for the residents.
PROPOSAL: The civic series would be sold on a subscription basis,
offering the residents a cost-conscious concert series of four events
with programming consisting of "McCallum quality" professional attrac-
tions. We, in effect, offer a series that- is wallet -friendly and ap-
pealing with provisions for reduced ticket prices re senior citizens
and students.
All concerts would be presented at La Quinta Piddle School
auditorium with a 500 seat capacity. Depending on the season, the
Middle School amphitheatre -.(capacity 800) can be utilized for larger
audiences.
CONCLUSION: I earnestly believe this project, as outlined, in a
cursory manner, merits your further attention, and is worthy of dis-
cussion. If the Commission shares my enthusiasm and determination on
the subject, a follow-up meeting would be in order to explore the
possibilities in a more detailed fashion, providing additional data
i.e. facts, figures, budgeting, programming, et al.
Can we discuss this --- ?
49994 El Circulo • La Quinta, CA 92253 33 Cool Brook • Irvine, CA VWp5 9 2 61(71 4) 854-3314
(619) 564-21 1 1