2005 04 05 RDA6%# 4 4adj&
Redevelopment Agency Agendas are
Available on the City's Web Page
@ www.la-quinta.org
REDEVELOPMENT AGENCY
AGENDA
CITY COUNCIL CHAMBERS
78-495 Calle Tampico
La Quinta, California 92253
Regular Meeting
Tuesday, April 5, 2005 - 2:00 P.M.
Beginning Resolution No. RA 2005-004
CALL TO ORDER
Roll Call:
Agency Board Members: Adolph, Henderson, Perkins, Sniff, and Chairman Osborne
PUBLIC COMMENT
At this time, members of the public may address the Redevelopment Agency on any
matter not listed on the agenda. Please complete a "request to speak" form and limit your
comments to three minutes. Please watch the timing device on the podium.
CLOSED SESSION
NOTE: Time permitting the Redevelopment Agency Board may conduct Closed Session
discussions during the dinner recess. In addition, persons identified as negotiating parties
are not invited into the Closed Session meeting when the Agency is considering acquisition
of real property.
1. CONFERENCE WITH LEGAL COUNSEL PURSUANT TO GOVERNMENT CODE
SECTION 54956.9(c) — INITIATION OF LITIGATION (ONE MATTER).
Redevelopment Agency Agenda 1 April 5, 2005
2. CONFERENCE WITH THE AGENCY'S REAL PROPERTY NEGOTIATOR, MARK
WEISS, PURSUANT TO GOVERNMENT CODE SECTION 54956.8 CONCERNING
POTENTIAL TERMS AND CONDITIONS OF ACQUISITION AND/OR DISPOSITION OF
REAL PROPERTY LOCATED AT THE NORTHWEST CORNER OF CALLE TAMPICO
AND DESERT CLUB DRIVE. PROPERTY OWNER/NEGOTIATORS: SANTA ROSA
PLAZA, LLC AND EMBASSY SUITES LA QUINTA.
RECONVENE AT 3:00 P.M.
PUBLIC COMMENT
At this time members of the public may address the Agency Board on items that appear
within the Consent Calendar or matters that are not listed on the agenda. Please complete
a "request to speak" form and limit your comments to three minutes. When you are called
to speak, please come forward and state your name for the record. Please watch the
timing device on the podium.
For all Agency Business Session matters or Public Hearings on the agenda, a completed
"request to speak" form should be filed with the City Clerk prior to the Agency beginning
consideration of that item.
CONFIRMATION OF AGENDA
APPROVAL OF MINUTES
1 . APPROVAL OF MINUTES OF MARCH 15, 2005.
CONSENT CALENDAR
NOTE: Consent Calendar items are considered to be routine in nature and will be approved
by one motion.
1. APPROVAL OF DEMAND REGISTER DATED APRIL 5, 2005.
BUSINESS SESSION - NONE
STUDY SESSION - NONE
CHAIR AND BOARD MEMBERS' ITEMS - NONE
Redevelopment Agency Agenda 2 April 5, 2005
DEPARTMENT REPORT
1 . REPORT ON SilverRock RESORT MARKETING.
PUBLIC HEARINGS — NONE
ADJOURNMENT
Adjourn to a regularly scheduled meeting of the Redevelopment Agency to be held on April
19, 2005, commencing with closed session at 2:00 p.m. and open session at 3:00 p.m. in
the City Council Chambers, 78-495 Calle Tampico, La Quinta, CA 92253.
DECLARATION OF POSTING
I, June S. Greek, City Clerk of the City of La Quinta, do hereby declare that the foregoing
agenda for the La Quinta Redevelopment Agency meeting of Tuesday, April 5, 2005, was
posted on the outside entry to the Council Chamber at 78-495 Calle Tampico and on the
bulletin boards at 51-321 Avenida Bermudas and 78-630 Highway 1 1 1, on Friday, April 1,
2005.
DATED: APRIL 1, 2005
JUNE S. GREEK, CIVIC, City Clerk
City of La Quinta, California
Redevelopment Agency Agenda 3 April 5, 2005
AGENDA CATEGORY:
BUSINESS SESSION
COUNCIL/RDA MEETING DATE: APRIL 5, 2005
CONSENT CALENDAR
ITEM TITLE:
Demand Register Dated April 5, 2005
RECOMMENDATION:
It is recommended the Redevelopment Agency Board:
STUDY SESSION
PUBLIC HEARING
Receive and File the Demand Register Dated April 5, 2005 of which $345,475.61
represents Redevelopment Agency Expenditures.
PLEASE SEE CONSENT CALENDAR ITEM NUMBER 1 ON CITY COUNCIL AGENDA
Department Report:
MEMORANDUM
TO: Honorable Chair and Members of the Redevelopment
Agency Board
FROM: Mark Weiss, Assistant Executive Director"�1
DATE: April 5, 2005
SUBJECT: Department Report — SilverRock Resort Marketing
Attached please find SilverRock Resort marketing material as submitted by
McMurry. The Redevelopment Agency entered into a Professional Services
Agreement with McMurry in December 2004 for pre -opening marketing
services for SilverRock Resort. The current agreement expires at the end of
May 2005.
McMurry has requested to address the Agency Board and provide a recap of
Grand Opening activities as well as discuss future recommendations relative
to SilverRock marketing.
Attachments: 1. SilverRock Resort's Arnold Palmer Classic Course
Recap: Marketing Initiatives
2. SilverRock Resort Grand Opening
Media Attendance/Coverage
3. SilverRock Marketing Collection Packet
(Agency Members only)
MCMWY Attachment 1
A Better Place. A Better Way.
Si IverRock Resort's
Arnold Palmer Classic Course
Recap: Marketing Initiatives
1) Current and Completed Deliverables
a) Advertising* - development complete and delivered per attached
i) Concept Development/Advertising Campaign:
(1) Secure approval from the City, Landmark and Arnold Palmer Course
Design
(a) Newspaper Ads - complete as per attached
(b) Outdoor - complete as per attached
(c) Magazine Ads - interim campaign complete as per attached
(d) Magazine Ads - branding campaign complete as per attached
(e) Bob Hope Chrysler Classic advertising - complete
(f) General Radio - :60 radio spots complete/aired in Coachella Valley
(g) BIA Signage in La Quinta - contract complete and directional signs
posted March 2005
(h) Palm Springs Desert CVA - ads contained within media plan
(i) Rack Card - complete/delivered to client for distribution to area
hotels
(j) Photography - three rounds of photography document all phases of
development and used for advertising/promotional purposes
(k) Signs for Ground Breaking event - complete/delivered
b) Grand Opening Advertising - complete & delivered
(1) Banner - Grand Opening March 1, 2005
(2) Signs - Grand Opening Activities
(3) Grand Opening Event Plan ning/Execution* - complete
(4) Announcement Flyer - complete
(5) Press Sheet/Yardage - complete, inserted into media kits
(6) Media Reception invitation - complete
(7) La Quinta Resident direct mail for Grand Opening* - complete
(8) Print Advertising - newspaper advertising complete, ran in Desert Sun
(9) Radio Advertising - :30 radio spot, aired on Coachella Valley radio
stations
(10) Website Pop -Up*
(11) E-Postcard to media reps
(12) Photography - Daily event activities
c) Completed Collateral*
Prepared by McMurry - 1 April 2005 2
McMURRY
A Better Place. A Better Way.
(1) City Letterhead/business card package - complete as per attached
(2) Landmark Letterhead/business card package for on -site use -
complete as per attached
(3) City Picnic Brochure - design/print complete
(4) Resident Card - design COMPLETE as per attached
(5) Resident Card brochure - design/print - complete
(6) Press Kit Folders
d) Brand Strategy*
(1) Phase I delivered
(2) Phase II delivered
e) Media Plan* -- delivered
(1) Media Rationale - complete/in progress
(2) Media buying - in progress through June 2005
f) Website - ongoing, final posting next week
(1) Phase I - www.SilverRock.org complete
(2) Phase II - Upgrade with media section, photography, course
description & hole renderings* - complete
(3) Additional URL Registration: www.SilverRockResort.org complete
(4) SEO optimization - ongoing
(5) Phase III/Final - design/layout complete, new links to online tee time
bookings, new photography, grand opening event, and more. Pending
City approval, post immediately
g) Golf Wholesalers Sales Piece - in progress
(1) Deliverable week of April 4, 2005
h) Hotelier Solicitation Piece - complete and delivered to City
(1) Response rate to date is an astounding 25%
i) Public Relations*-- news releases as per attached
(1) Website component added to URL to feature all news release content
(2) Media kit added as a feature on website for easy access
j) Press Kits* - complete & delivered to City
(1) Distributed in response to media inquiries
(2) Created special media kit for Grand Opening
k) Monthly Reports* - complete through March 2005 as per attached
1) Event Planning - complete
(1) Ground Breaking* - event schedule as per attached
(2) Grand Opening * - event schedule as per attached
(3) Grand Opening Media Recap Report * - complete as per attached
(a) Attendance 1,000+
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m) Specialty Items
(1) Grand Opening - specialty items secured for give away to the public:
(a) Ball caps
(b) Sleeve of golf balls
(2) Other items:
(a) SilverRock Resort Poster
(b) Inventory of shirts for resale delivered to the City
2) Deliverables in Progress
a) Direct Mail
i) Complete per grand opening, 16,500 households received
b) E-Marketing (local and regional)
i) Developed to generate interest and maintain top of mind awareness for
local/regional golfers
(1) Develop series of three (3) email HTML messages
(2) Design/Layout week of April 11 to City for review
(3) Revisions week of April 18
(4) E-mail blast scheduled week of April 25, May 2 and May 9
c) Local Promotion to CVA
i) Deliver wholesale Golf Piece to CVA to use as reference tool
ii) Other print advertising in CVA publications is on the media plan
d) Ritz/Carlton Magazine Insertion
i) July 2005 issue (materials due to the publication on May 1, 2005)
ii) Readership:820,000
iii) Distribution: Global, 58 Ritz Carlton properties worldwide + bonus
distribution to Ritz Carlton Residences (timeshare)
iv) Full page, four color ad
v) BONUS AD to SilverRock Resort is a $15,609 value provided at NO
CHARGE by McMurry to the City
e) SilverRock Photography
i) Deliver to City all digital and hard copy photos (beauty and event photos)
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3) Future Recommendations to promote the course and to fill tee times:
a) Maintain and promote the SilverRock Resort brand
i) Branding is continuity
ii) Maintain the same look and feel is critical in the first few years of a development
b) Filling Tee times, how to generate activity during a long, hot summer
i) Maximize the financial return by effectively marketing to large drive -markets,
including: Southern California, Arizona and Nevada
ii) Maximize exposure to fly markets: Mid West, East Coast/New York, and Select
European
iii) Create special, sustainable annual engagements whether hosting a tournament,
creating a tournament, leveraging out high level contacts (Cruz Bustamante,
Lieutenant governor of California etc.)
iv) Develop relationships with destination resort properties to offer packages
v) Design online video streaming product to promote the course via an online "TV -
quality commercial that is linked to the website as a call to action. Tie placement to
key geographic areas that have the highest likelihood of visitation to La Quinta.
vi) Work with golf wholesalers to design bookable, online packages.
vii) Develop closer working relationship with CVA to maximize exposure to the tour trade
industry
viii) Create cooperative marketing program with area businesses who have a similar
target market — create a win -win relationship
ix) Continue to develop relationship with the media to garner articles
x) Enlist other SRR entities, providing the marketing horsepower to assist in the initial
attraction of and then coordinated marketing with major Hotel, Boutique Hotel, Spa,
Retail, Second Golf Course
* Included within Agency marketing packet.
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SilverRock Resort Grand Opening
Media Attendance/Coverage
Attachment 2
The following media outlets had a presence at the Grand Opening events. Because of the lead
time inherent to monthly publications in many cases, McMurry will look for SilverRock coverage
to run in the next month to three months. McMurry is tracking all media coverage, and will
communicate this to City of La Quinta when it has gathered coverage.
Desert Sun
Circ: 46,949
2/13/05—Larry Bohannan—SilverRock Resort to Open Monday
2/14/05—Larry Bohannan Floods of Water or Red Ink Can't Stop SilverRock Debut
2/ 14/05—Larry Bohannan—SilverRock Scouting Report
2/15/05—Larry Bohannan SilverRock Opens, Now Comes the Hard Part
3/ 1 /05—staff writer —Palmer Takes his Shot at SilverRock Today
3/2/05—Larry Bohannan— `Arnie 's Army' at Attention
3/2/05—Larry Bohannan No. 17, the Classic Course at SilverRock Resort
Fairways & Greens
Circ: 120,000
3/21/05—Ken Van Vechten—The King Coronates the Springs
Riverside Press -Enterprise
Circ: 191,802
2/14/05—Meghan Lewit—SilverRock Course Opens to 100 Happy Golfers
CNBC Power Lunch
Viewers: 500,000
3/21/05—Power Lunch featuring Arnold Palmer interview
KESQ ABC TV
2/28/05 News at 6:30pm—:30—GO teaser from Media Reception
2/28/05 News at IOpm-1:45—GO teaser from Media Reception
3/l/05 News at 1 lam-3:00—Footage from GO at SRR
3/1/05 News at 6pm-1:30—Footage from GO at SRR
3/l/05 News at 6:30pm-2:00—Footage from GO at SRR
3/l/05 News at IOpm-3:00—Footage from GO at SRR
KMIR-NBC TV
3/l/05 News at 5:30am-1:30—Weather live from GO at SRR
3/1/05 News at l lam-1:15—Shots from GO
***Represents media coverage through 3/21/05
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TELEVISION
CNBC Power Lunch
Viewership: 500,000
Power Lunch (hosted by Bill Griffeth, Sue Herera) takes an up -close and personal look at the
companies, people and hot trends driving the markets and influencing Wall Street and the
economy - whether from the world of entertainment, media, real estate, technology or fashion.
• Results: Producer (Jerry Cobb) and cameraman (Raul Marin) interviewed Arnold Palmer
the morning of the Grand Opening. They also attended the Grand Opening to shoot b-roll
footage for future use. Segment runs March 21, 2005.
KESQ ABC TV
KESQ-TV is a local Palm Springs, California, ABC affiliate. Local news airs Monday through
Friday mornings and evenings. On Saturday and Sunday, news airs only in the evenings.
• Results: Sports anchors (Brad Hoffman, Josh Collier) attended Grand Opening events
and golfed that afternoon. KESQ ran several segments on SilverRock, clips of which
McMurry has ordered and will provide to City.
KMIR-NBC TV
KMIR-TV is the NBC affiliate in Palm Desert, California, serving Palm Springs and the
Coachella Valley. KMIR-TV broadcasts on Channel 6.
• Results: Sports Director (Cal Ahlers) and Sports Anchor (Winston Dutchin) attended
Grand Opening events and golfed that afternoon. KMIR ran several segments on
SilverRock, clips of which McMurry has ordered and will provide to City.
KPSP-CBS TV
KPSP-TV is the CBS affiliate which airs news during the weekday mornings and evenings. All
other programming is CBS network programming.
• Results: Sports anchors (Scott Hennessee and Drew Johnson) attended Grand Opening
events and golfed that afternoon. KPSP ran several segments on SilverRock, clips of
which McMurry has ordered and will provide to City.
KVER-TV
KVER-TV is the local Univision affiliate, broadcast on channel 4 for viewers in Indio and Palm
Springs, California. The station is owned by Entravision Communications Corporation and all
programming is in Spanish.
• Results: Johan Lomali attended Grand Opening events. McMurry tracking coverage.
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PRINT
Go st
Circ: 1,577,291
Established in 1950 and written for all golf enthusiasts, whether a recreational, amateur or
professional player. Editorial focuses on tips and techniques on improving your game. Reports on
tournament standings, new golf products, fashions and books, and discusses issues facing the
game today.
• Results: Linda Dillenbeck attend Grand Opening events and played golf that afternoon.
She was very impressed with the course and has indicated that coverage will result.
Agency to follow up.
• McMurry recommended that Palmer Course Design pursue coverage for SilverRock
and the "Best New" facilities list in Golf Digest, which will run January 2006. Golf
course architect must submit for inclusion in this list.
Golfweek
Circ: 500,000
Edited for the accomplished golfer, Golfweek covers the latest golfing news and all levels of
competitive golf, from amateurs and collegiate to juniors and professionals. Includes discussions
on course architecture, management, development and maintenance as well as a look at the latest
equipment and apparel.
• Results: Senior writer Jim Achenbach attended Grand Opening events, but couldn't
golf because of a scheduling conflict. McMurry encouraged him to golf the course in
the future, and he indicated he would do so and coverage would likely result.
McMurry to follow up and pursue coverage.
Los Angeles Times
Readership: 902,164
Los Angeles Times is a general interest daily newspaper that covers regional, national, and
international news. Five regional editions of the newspaper are published. They cover the San
Fernando Valley, Orange County, Ventura County, the Inland Empire, and metropolitan Los
Angeles.
• Results: Patricia Varga, editor with the LA Times attended the Grand Opening
events. Agency following up to pursue coverage.
Los Angeles Times —Golf Living Magazine
Readership: 120,000
Los Angeles Times is launching a new magazine to appeal to the high -end golfer, called Golf
Living Magazine. Golf Living, which is scheduled to launch in October, will target the most
affluent Southern Californian golfers.
• Results: George Fuller, publisher of Golf Living, attended the Grand Opening events.
He has committed to running editorial on behalf of SilverRock in first or second issue
of publication.
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Desert Sun
Circ: 46,949
The Desert Sun is a daily newspaper that aims to be the premier source for news and information
on and around the Coachella Valley. Publication coverage includes local and national news,
sports, business, and lifestyle issues affecting the local community.
• Results: Larry Bohannan attended Grand Opening events and played golf that
afternoon. Bohannan wrote very favorable articles which ran both the morning of the
Grand Opening and the morning after the event (March 2).
El Informador del Valle
Circ: 41,000
El Informador del Valle is a Spanish language newspaper of the Indio, CA area. It provides the
Hispanic community with information on local news, arts and entertainment, and more. Contact
the managing editor with any further inquiries.
• Results: Richard Gutierrez attended Grand Opening events. McMurry to track
relevant coverage.
Golf News Magazine
Circ: 16,495
Written for golfers in Southern California, Golf News Magazine provides information and
features on new and existing golf courses and resorts, product reviews, instruction articles, travel
destinations, and coverage of amateur and professional tournaments and players.
• Results: Editors (Dan Poppers, Fred Robledo) attended Grand Opening events and
committed to covering the event. McMurry to track coverage.
Golf Vacations Magazine
Circ: 30,000
The publication presents local events, area attractions, food and culture that are all part of a
complete golf vacation. Includes features about the latest automobiles, fashions on and off the
course, golf equipment and ways to improve their lifestyle.
• Results: Editor (Jeff Diaz) and other staff attended Grand Opening events and golfed
that afternoon. Diaz indicated he will write something about the course/event;
McMurry to follow up, track relevant coverage.
Riverside Press -Enterprise
Circ: 191,802
The Press -Enterprise is a general interest newspaper serving the Riverside and San Bernardino
counties in Southern California.
• Results: Mirjam Swanson attended Grand Opening events and wrote favorable
coverage of the event and the golf course.
Desert Golf Magazine
Circ: 100,000
Desert Golf Magazine is published five times a year by Pade Publishing, LLC. The magazine
provides golfers in Arizona, Nevada, and California with news and information about golf, golf
courses, tournaments, and resorts. The lead time and deadlines are three months prior to the issue
date.
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• Results: Editors (Francoise Rhodes) and photographers (Herb Krause) attended
Grand Opening events and golfed that afternoon. McMurry to track relevant
coverage.
Fairways & Greens
Circ: 120,000
Written for the golf enthusiasts, from the professional to the casual golfer. Informs on new and
established golf courses, golf services and products, dining, lodging, tournaments, profiles of
professional golfers, golf -oriented real estate developments, as well as non -golf attractions.
• Results: Writer Ken Van Vechten attended Grand Opening event and played golf
that afternoon. Article runs March 21, 2005. Advertising value: $10,500
Palm Springs Life
Circ: 17,436
Written for the cosmopolitan resident and vacationer in the desert resort area. Features provide a
look at the unique quality of living found in the desert resorts and cover celebrities, major
sporting events, luxury homes, fine dining, fashion, travel, the arts and the social scene.
• Results: Editors and photographer (Sherri Mardones, etc.) attended Grand Opening
events. Mardones took photographs at the event, which she committed to running in
the publication. Agency to track coverage.
Pros `n' Hackers
Circ: 40,000
Pros `n' Hackers serves as a public golf resource for the greater Washington D.C/ Baltimore area.
Provides the affluent local golfer comprehensive news, insight, tips, course reviews, events and a
golf course directory. Offers local lifestyle articles, restaurant information, travel destinations,
product reviews and exclusive member golf discounts.
• Results: Michael Fogarty attended Grand Opening events and golfed that afternoon.
McMurry following up to pursue coverage.
111 Magazine
Circ: 7,000
Targeted to an elite audience of of the region, 111 Magazine covers local entertainment and up-
coming events. For people with expensive taste, it covers the newest top of the line products on
the market, things like cars, golf clubs, boats. Covers issues that are relevant to people with a
great deal of disposable income.
• Results: Editors (Steve Tolin, etc.) attended Grand Opening events. McMurry
tracking relevant coverage.
Golf Freelancer
• Barry Lotz—attended Grand Opening and played golf. Lotz has also played the course
since the Grand Opening, and has committed to writing an article to pitch to LA Times.
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RADIO
KEZN-FM
KEZN-FM is a commercial radio station with a format of easy listening/soft rock music. KEZN-
FM's target audience is people between 14 and 55 years of age, in the Palm Springs, CA area. The
station airs locally on 103.1 FM.
• Results: On -air personality (Dan McGrath) and other staff attended Grand Opening
events and golfed that afternoon. The talent hyped SilverRock on -air throughout the
day.
KJJZ-FM
KJJZ-FM is a commercial radio station which plays jazz music. KJJZ-FM's target audience is
adults, ages 25 to 65. The station airs locally on 102.3 FM. KJJZ-FM's tagline is "Smooth Jazz."
KJJZ-FM's newscasts air during the morning and afternoon drive times, PT.
• Results: Producers (Jim Fitzgerald, Todd Marker) attended Grand Opening events.
The talent hyped SilverRock on -air throughout the day.
KXPS AM
KXPS-AM is a commercial station owned by Morris Communications. The format of the station
is sports, and it is affiliated with ESPN Radio. KXPS-AM's target audience is sports fans in the
Palm Springs, CA area. The program "Truth on Sports" airs locally on 1010 AM from 1-3 pm.
• Results: On -air talent and producers (Pete Fox, etc.) attended the Grand Opening and
played golf that afternoon. "Truth on Sports" broadcasted live from SilverRock the
afternoon of the event.
KGAM-AM
KGAM-AM is commercial radio station owned by R&R Radio, Inc. The format of the station is
news, talk, and sports radio. KGAM-AM's target audience is Palm Springs, CA area adults, ages
25 to 54. The station airs locally on 1450 AM.
• Results: On -air talent and producers (Gregg Aratin, etc) attended the Grand Opening
and played golf that afternoon. The talent talked about SilverRock on the air
throughout Grand Opening day.
KNEWS Radio
KNWT-AM is a commercial station owned by Morris Communications. The format of the station
is news and talk. KNWT-AM is known as "K-News 2." KNWT-AM serves the Palm Springs area
on AM 1270.
• Results: On -air talent and producers (Corbett Brattin, etc) attended the Grand
Opening and played golf that afternoon. The talent talked about SilverRock on the
air throughout Grand Opening day.
KPSI-AM
KPSI-AM is a commercial radio station owned by R&R Radio Corp. The format of the station is
news and talk. KPSI-AM's target audience is adults, ages 18 to 64. The station airs on 920 AM
and covers the entire Palm Springs, CA area.
• Results: On -air personality Rich Gilgallon (Da Coach) attended the Grand Opening
events and golfed that afternoon. Coach talked about SilverRock on -air in the days
leading up to the Grand Opening, and after the event.
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The following media outlets were pitched in conjunction with the Grand Opening, but had
scheduling conflicts. Coverage is expected to run in one to three months, and McMurry will track
all coverage.
Golf World
Circ: 152,043
Edited for the golfer, both amateur and professional. Features and reports regarding pro, amateur,
senior, collegiate and international tournaments. Editorial includes issues influencing the sport
and tournament summaries, as well as new equipment, products, course architecture, and videos.
• Results: Agency pitched the publication regarding the Grand Opening. Although no one
was able to attend, Geoff Russell showed great interest in the course and McMurry will
follow up to pursue coverage.
Golf For Women
Circ: 500,000
The publication focuses on both game improvement and enjoyment, from quick tips and
equipment news, to beauty, health and fitness, travel, and fashion coverage. The instruction
provided is tailored to their needs including tips from playing editor Nancy Lopez and other top
pros, plus additional secrets and advice. Regular features include player profiles, vacation guides
and special reports on such topics as hot new spa resorts, country club cuisine, and the world of
private on -course communities.
• Results: Agency pitched the publication regarding the Grand Opening. Although no one
was able to attend, both Susan Reid and Dana White showed great interest in the course
and McMurry will follow up to pursue coverage.
Golfweek
Circ: 500,000
Edited for the accomplished golfer, Goj6veek covers the latest golfing news and all levels of
competitive golf, from amateurs and collegiate to juniors and professionals. Includes discussions
on course architecture, management, development and maintenance as well as a look at the latest
equipment and apparel.
• Results: McMurry pitched Managing Editor Rex Hoggard on Grand Opening of
SilverRock. Hoggard had a scheduling conflict for the event dates, so McMurry arranged
a tee time for him and three senior/golf writers with Golfweek. McMurry to follow-up
and pursue coverage/course review.
• Results: McMurry talked with golf course rater Grant Maples, and arranged a tee time
for to play and then review the course. McMurry will track coverage.
Orange County Register
Circ: 313,418
Orange County Register is a newspaper written for the general public in the Orange County, CA,
area.
• Results: McMurry pitched Golf Writer John Reger on Grand Opening of SilverRock.
Reger had a scheduling conflict for the event dates, so McMurry arranged a tee time for
him. McMurry to follow-up and pursue coverage/course review.
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San Diego Union Tribune
Circ: 339,032
The San Diego Union -Tribune is a daily newspaper touted as "San Diego County's largest
newspaper." The Union -Tribune offers comprehensive news and features of local happenings and
the regional business economy.
• Results: McMurry pitched Golf Writer Todd Leonard on Grand Opening of SilverRock.
Leonard had a scheduling conflict for the event dates, so McMurry arranged a tee time
for him. McMurry to follow-up and pursue coverage/course review.
Travel & Leisure Golf
Circ: 650,548
Established in 1998 and written for those who see golf not only as a game, but as a lifestyle.
Editorial features cover everything from travel, to great cars, to fine wines and the hottest new
gadgets. Also included are celebrity interviews and human -interest pieces with a golf angle.
• Results: McMurry pitched contributing Golf Writer Dave Lagarde on Grand Opening of
SilverRock. Lagarde had a scheduling conflict for the event dates, so McMurry arranged
a tee time for him. McMurry to follow-up and pursue coverage/course review.
Places to Play
The Places to Play golf course guide is actually a book that is sold in bookstores around the
country, listing more than 3,500 courses to play along with comments from Golf Digest ratings
panel and customers. McMurry contacted pertinent editorial contact and will continue to pursue
coverage.
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