2005 03 15 CC Minutes
LA QUINTA CITY COUNCIL
MINUTES
MARCH 15, 2005
A regular meeting of the La Guinta City Council was called to order at the hour of
2:00 p.m. by Mayor Adolph.
PRESENT: Council Members Henderson, Osborne (excused from th6 meeting at
9:28 p.m.), Perkins, Sniff, Mayor Adolph
ABSENT: None
ANNOUNCEMENT
Council Member Henderson announced the Palm Springs Desert Resorts
Convention & Visitors Authority has placed Mike Fife on paid administrative leave
as of today.
PUBLIC COMMENT
Rick Wilkerson, 78-370 Highway 111, of Madison Development, requested
Council's assistance in resolving some controversy regarding their development
plans pending before the City.
CLOSED SESSION
1 . Conference with the City's legal counsel regarding anticipated litigation -
significant exposure to litigation - pursuant to Government Code Section
54956.9{b} (one matter).
2. Conference with the City's legal counsel pursuant to Government Code
Section 54956.9(c) - initiation of litigation (one matter).
Council recessed to Closed Session to and until the hour of 3:00 p.m.
3:00 P.M.
Mayor Adolph led the audience in the Pledge of Allegiance.
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March 1 5, 2005
PUBLIC COMMENT
Jane Sandstoe, 78-275 Blue Sky Way, spoke regarding the need to remove a bush
at the corner of Blue Sky Way and Seasons Drive because it's blocking the view of
traffic.
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Janet Boysen referenced the need to address the issue of dogs running loose at the
Civic Center Campus.
Mayor Adolph asked staff to look into both of these issues.
CONFIRMATION OF AGENDA - Confirmed
ANNOUNCEMENTS - None
PRESENTATIONS
1. PRESENTATION BY THE PALM SPRINGS DESERT RESORTS CONVENTION
& VISITORS AUTHORITY (CVA) REGARDING VISITOR STATISTICS FOR
2004 AND THE TOURISM OUTLOOK FOR 2005.
Mayor Adolph indicated this presentation has been postponed to a future
meeting.
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Council Member Perkins referenced the new street numbering sign program, and
presented Council Member Henderson with the first sign in recognition of her
efforts to get the program in place.
WRITTEN COMMUNICATIONS - None
APPROVAL OF MINUTES
MOTION - "It was moved by Council Members Sniff/Perkins to approve the City
Council Minutes of March 3, 2005, as submitted. Motion carried unanimously.
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March 15, 2005
CONSENT CALENDAR
1:- APPROVAL OF DEMAND REGISTER DATED MARCH 15,2005.
2. APPROVAL OF TREASURER'S REPORT DATED JANUARY 31, 2005.
3. TRANSMITTAL OF REVENUES & EXPENDITURES REPORT DATED
JANUARY 31, 2005.
4. ADOP~ION OF A RESOLUTION ACCEPTING A DONATION FROM
WINDERMERE REALTY AND CHICAGO TITLE COMPANY FOR THE ANNUAL
EASTER EG.G HUNT AND CHALK DRAWING CONTEST SPECIAL EVENT.
(RESOLUTION NO. 2005-023)
5., APPROVAL OF A CLASSIFICATION CHANGE OF AN ASSOCIATE PLANNER
POSITION TO AN ASSISTANT PLANNER.
6. AUTHORIZATION FOR OVERNIGHT TRAVEL FOR THE' FINANCE DIRECTOR
AND· TWO MEMBERS OF THE INVESTMENT ADVISORY BOARD TO
ATTEND THE 2005 CALIFORNIA MUNICIPAL TREASURERS ASSOCIATION
(CMTA) CONFERENCE APRIL 20-22, 2005 IN SAN DIEGO, CALIFORNIA.
7. AUTHORIZATION FOR OVERNIGHT TRAVEL FOR MEMBERS OF 'THE
HISTORIC PRESERVATION COMMISSION AND A STAFF MEMBER TO
. ATTEND THE 30TH ANNUAL CALIFORNIA PRESERVATION CONFERENCE IN
RIVERSIDE, CALIFORNIA, MAY 12-15, 2005.
8. . ADOPTION OF A RESOLUTION URGING CONGRESS TO PRESERVE THE
EXISTING COMMUNITY DEVELOPMENT BLOCK GRANT (CDBG) PROGRAM.
(RESOLUTION NO. 2005-024)
'.9. ACCEPTANCE OF PROJECT NO. 2004-01, HIGHWAY 111 LANDSCAPE
MODIFICATIONS ADJACENT TO LG'S STEAKHOUSE.
10.. ACCEPTANCE OF IMPROVEMENTS ASSOCIATED WITH PARCEL MAP
29791, LA QUINTA COURT.
MOTION - It was moved by Council Members Sniff/Henderson to approve
the Consent Calendar as recommended and with Item Nos. 4 and 8 being
approved by RESOLUTION NOS. 2005-023 through 2005-024 respectively.
Motion carried unanimously. MINUTE ORDER NO. 2005-27.
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March 1 5, 2005
. ..- In regard to Item No.4, Sandy Beakey, of Windermere Realty, and Marcia
Poitras, of Chicago Title, presented checks to the City for the Annual Easter
Egg Hunt and Chalk Drawing Contest event.
BUSINESS SESSION
1. CONSIDERATION OF AN AMENDMENT TO THE AGREEMENT WITH THE
COUNTY OF RIVERSIDE TO PROVIDE FIRE PROTECTION, FIRE
PREVENTION, RESCUE, AND MEDICAL AID FOR THE CITY OF LA QUINTA.
Building & Safety Director Hartung presented the staff· report.
Craig Anthony, Riverside County Fire Chief, commented on the benefits of
enhanced firefighter/paramedic services, and stated the additional services
are expected to start April 11, 2005.
Kay Wolff, 77-227 Calle Ensenada, expressed appreciation for 'the' '
professionalism of the paramedics that assisted her husband when he had a
stroke last year. She is displeased, however, with the ambulance service.
In response to Council Member Henderson, City Manager Genovese advised
the City is required to use American Medical Response's (AMH) ambulance
services but their performance is audited.
Fire Chief Anthony confirmed AMR has an exclusive operating agreement,
and noted it's important for City staff and the Battalion Chief to make it
known at quarterly meetings if AMR is not providing adequate response
times.
City Attorney Jenson advised State legislation requires uniform ambulance
services through the County except where ambulance services were in place
prior to a certain date.
Fire Chief Anthony stated the County Fire Department is able to provide
ambulance services in the City of Indio and the Cove Communities because
the services were in place prior to the 1980 legislation.
Council Member Henderson asked if the City is allowed to have other
ambulance services.
Mr. Anthony responded no other ambulance services are allowed to transport
within the County because of the exclusive operating agreement with AMR,
which is required to provide a level of service throughout the County. He
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March 15, 2005
stated he would approach the issue again with the County but expects to be
using AMR's services for the foreseeable future.
Ms. Wolff stated her complaint about AMR is the amount of time it took for
them to get her husband to the hospital. She got to the hospital before the
ambulance arrived.
Mr. Anthony stated it's important for residents to inform the Fire Department
if they don't get good service from AMR so a complaint can be registered.
Council ,Member Perkins stated he hears complaints about AMR's response
time being too slow.
Council Member Osborne thanked everyone involved with getting the
amendment put together, and indicated the paramedics were great when his
, father-in-:-Iaw needed medical assistance. AMR, however took quitè a bit of
time getting him to the hospital.
MOTION - It was moved by Council Members Sniff/Osborne to approve an
amendment to the Agreement with the County of Riverside to enhan"ce
staffing levels by upgrading two Firefighter II positions to two Firefighter 11-
Paramedic positions, and authorize staff to purchase the necessary medical
equipment using monies from the Fire Trust Fund. Motion carried
unanimously. MINUTE ORDER NO. 2005-28.
2. CONSIDERATION OF SELECTION OF A REPRESENTATIVE TO THE
.CHAMBER OF COMMERCE WORKSHOP/INFORMATION EXCHANGE
COMMITTEE.
There were no changes to the staff report as submitted an on file in the City
Clerk's Office.
MOTION- It was moved by Council Members Henderson/Osborne to appoint
Council Member Sniff to serve on three consecutive meetings of the
Chamber of Commerce/lnformation Exchange Committee. Motion carried
unanimously. MINUTE ORDER NO. 2005-29.
3. CONSIDERATION OF AN ORDINANCE AMENDING CHAPTER 2.60, SECTION
2.60.020 (DESIGNATED EMPLOYEES - DISCLOSURE CATEGORIES) OF THE
_ LA QUINTA CHARTER AND MUNICIPAL CODE RELATIVE TO "CONFLICT OF
INTEREST" CODE.
City Clerk Greek presented the staff report.
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March 15, 2005
Council Member Osborne indicated he has asked the City Attorney to find
out how this applies to subcontractors that act as staff for the City.
In response to Council Member Sniff, City Attorney Jenson explained the
reporting requirements depend on the capacity in which the individual is
acting for the City. She will provide a summary to Council on how the
reporting requirements relate to subcontractors.
MOTION - It was moved by Council Members Sniff/Henderson to take up
Ordinance No. 41 6 by title and number only and waive further reading.
Motion carried unanimously.
ORDINANCE NO. 416
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF LA QUINTA,
CALIFORNIA, AMENDING CHAPTER 2.60, SECTION 2.60.020 RELATING
TO THE CITY OF LA QUINT A CONFLICT OF INTEREST CODE.
It was moved by Council Members Sniff/Henderson to introduce Ordinance
No. 416 on first reading. Motion carried by the following vote:
A YES:
Council Members Henderson, Osborne, Perkins, Sniff,
Mayor Adolph
None
None
None
NOES:
ABST AIN:
ABSENT:
STUDY SESSION
1. DISCUSSION OF CITY OF LA QUINTA MARKETING CONCEPTS FOR FISCAL
YEAR 2005/2006.
Assistant City Manager Weiss presented the staff report.
Andrea Carter, of Kiner Communications, introduced Linda Furbee, who then
reviewed the proposed hospitality marketing concepts. The marketing
concepts consist of: advertising "stay and play" packages in the Los
Angeles Times; 30-second spots on television; billboards on Interstate 10
advertising SilverRock; advertising in the local Desert Golf Magazine and
Palm Springs Life Guide; working with Landmark to offer special rates in the
Desert Sun when play is available; target audience includes City and Valley
residents, local and Valley hotel guests, meeting planners, and tournament
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March 1 5, 2005
planners; development of a sales kit; continue PR opportunities; work with
Landmark to plan events at least once a year for hotel concierges; and
update rack cards and web site to include giveaways for Valley charity
tournaments. She referenced the importance of building up an email
database for SilverRock.
Ms. Carter stated they have scaled back their recommendations on the
economic development component of the marketing plan but recommend
continuing a strong presence at local events such as the ICSC Convention
and implementing a wish list of businesses to draw to La Guinta. She also
reviewed the public information and community services marketing
components of the plan. Included are recommendations to consider
redesigning the City Scene portion of The Gem and planning events in the
Village, such as movies in the park, to draw people to the Village area. She
suggested the possibility of creating a walking map of the Village.
Mayor Adolph asked about the McMurry contract and how Landmark fits
into the marketing plan as it relates to SilverRock. .
Mr. Weiss stated McMurry's contract expires in May, and a status report on
their services is scheduled for the next meeting. A line item exists in the
SilverRock operations contract that provides for marketing coordinated by
Landmark but the marketing services provided by Kiner and the marketing
efforts by Landmark all fit under the umbrella of the City's comprehensive
marketing plan.
Council Member Osborne stated he feels the marketing of SilverRock is
Landmark's expertise. He asked if the additional 3D~second spots would be
infomercials.
Ms. Carter stated they are suggesting additional 3D-second spots next year
that',would run in place of a comprehensive infomercial.
Council Member Osborne stated he appreciates Kiner being more proactive in
bringing issues about what is happening in La Quinta to the press.
. Council Member Sniff stated he feels the City's marketing focus should be
through Kiner, and that he is not satisfied with McMurry's services. He feels
the major program should deal with: IIShop La Guinta" to generically support
current and new businesses; "Dine La Guinta" to encourage people to use
the restaurants in the City; and promotion of SilverRock to ensure that it's
successful. He suggested having community activities that are meaningful
and not excessive in cost. He spoke in support of increasing Kiner's budget
by at least 50% because the current amount is too small to do what needs
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March 15, 2005
to be done. He voiced concern about how the City will look if businesses
begin to fail.
Council Member Perkins noted the City has come a long way from what it
used to be, and suggested using that in promotional advertising. He believes
some of the restaurants need help to draw people to their restaurants
because of their location. He doesn't want to discourage rèsidential
develop,ment but believes the City is running out of space and that needs to.
be worked in.
In response to Council Member Henderson, Ms. Carter stated they are
working with staff on the first phase of the wish list program. Staff ha.s
suggested using the newsletter and other componen.ts this coming year to
give residents an opportunity to provide input
Mr. Weiss stated part of the program is finding out what type of reta,il
businesses the residents want and getting feedback from developers who
have been seeking tenants. Staff is, also proposing to update the- market
analysis and focusing on specific retail that might be, appropriate for each of
the commercial segments within the City. The thought was to do a
comprehensive survey of residents through the newsletter, combined with a
market study and feedback from developers and shopping center owners to
come up with a focused program.
Council Member Henderson stated she is challenged with the marketing plan'
every year because it's a multi-purpose staff report with marketing funds
going in different directions for different things. She inquired about the line
item in Landmark's budget for marketing. Mr. Weiss indicated that amount
is approximately $180,000.
Judy Vossler, of Landmark Golf Management, responded from the audience
but her comments were inaudible.
Council Member Henderson referenced the suggestion to increase the
. marketing budget, and stated she feels the various components' of the
· .-marketing fund should be pulled together. She has concerns about Kiner
putting together a marketing program for SilverRock, even if they meet with
Landmark on a monthly basis, because she feels the golf course operatôr
should be the overall management company of the SilverRock marketing
program. She needs a sense of comfort that Kiner and Landmark will be,
working close together on this.
Ms. Carter indicated they have already been working with Landmark on the
idea of having a hotel concierge event.
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March 15, 2005
Council Member Henderson stated she needs assurance that this is a
coordinated event and not a Kiner event, and is disappointed with how it has
been presented. She noted the marketing program is missing a huge
equestrian community, and she feels that should be addressed~ She also
feels the idea of showing movies in the park is good but not this year. She
suggested working with the Cultural Arts Commission on their plans for
concerts in the park and get the concert attendees to the Village. As for the .
wish list, she believes one of the items is a theater, and noted last year's
economic development plan calls for the City to be the aggressor in getting a
theater. She commented on the need to convince theater companies they
need to challenge their own market. She feels a cartoon-type, walking map
of the Village is a great idea, and suggested doing something similar for the
Highway 111 corridor. She needs to feel that what the Cultural Arts
Commission wants to do can be transferred into this effort to get people into
the Village. She commented on the difficulty of getting people to the Village
by showing movies in the park because it gets dark late during the summer.
She suggested the possibility of doing an event at Lake Cahuilla with the
equestrian community. She also suggested a slogan of "What happens in
La Guinta can only happen in La Guinta." She stated she needs some of the
marketing plan to be put together in a more comprehensive way in order to
be comfortable with it.
Mayor Adolph questioned the need to help market the restaurants because
they are already so busy it's difficult to get in during the peak season. He
indicated he agrees with the need to reach the equestrian market. Ms.
Carter indicated they are working on that. Mr. Adolph stated he understands
from a vast majority of the retail businesses that they are doing better than
anticipated, and questioned the need to expand marketing in that area. He
suggested working on businesses the City doesn't have, such as a book
store and laundromat. He wants to make sure Landmark is focused on
marketing SilverRock to attract people there to play. He stated he isn't
ready to increase the marketing budget. He believes Kiner has done a good
job, and noted La Guinta is the only City that markets itself on TV. He
doesn't like the City being referenced as a suburb of Palm Springs, and noted
the advertisements and infomercials are a way of getting it out that
La ,Guinta is an entity by itself and not a suburb.
.J ".
Council Member Henderson stated the potential of a pullout section in the
newsletter is a challenge to her because she isn't convinced the City Hall
information in the newsletter is communicated in a timely fashion. She
prefers exploring the potential of having a budget brought back to do a
monthly newsletter that's more timely and published by the City. She voiced
disappointment in the type size used in the newsletter.
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March 15, 2005 .
Ms. Carter noted the type size is difficult because of the amount of
information to be included.
Council Member Henderson requested larger date blocks in the calendar with
white areas to write in so the calendar is usable.
Council Member Perkins questioned the calendar being worth the cost, and
indicated the calendar was delivered late at his residence.
Mayor Adolph referenced a complaint he received about Easter not being
included as a holiday on the calendar, and Mr. Weiss stated the listing is
limited to the holidays City Hall is closed. After a brief discussion, Mr.
Adolph noted this is not part of the marketing plan and would need to be
brought back at another time.
Ms. Carter thanked the Council for their input on the marketing concepts.
2. ,DISCUSSION OF DRAFT FISCAL YEAR 2005/2006 THROUGH 2009/2010
CAPITAL IMPROVEMENT PROGRAM.
Public Works Director Jonasson presented the staff report.,
In response to Council Member Perkins, Mr. Jonasson confirmed handicap
ramps are constructed at street corners.
In response to Mayor Adolph, Assistant City Engineer Speer confirmed the
approved developments along Jefferson Street have bonds in place for 25 % .
of the frontage improvement costs.
Council Member Sniff suggested rethinking the parking lot on' Avenida
Bermudas to make it multi-level.
Mayor Adolph stated he understood Wells Marvin has indicated a willingness
to do that if the City donates the land but it would have to be a free public
parking area.
City Manager Genovese noted the Council authorized staff to go out to bid
on interim improvements to the parking lot, and it's his understanding that
Mr. Marvin and the merchants are concerned about the immediate need to
get something built. He indicated a parking analysis will be done next year
for the entire downtown area to determine what type of structure is needed.
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He added a future structure should have minimal effect on the interim
improvements.
Mr. Jonasson indicated the interim parking lot improvements will be mostly
paving, striping, and some lighting.
Council Member Sniff stated he feels there is significant need to improve one
or both of the low water crossings at Adams Street and Dune Palms Road to
accommodate north/south traffic. He also would like to see the second half
of the library moved forward to make it usable for events.
Mr. Genovese stated the library expansion improvements would require a
loan from the General Fund, which would ultimately be repaid because the
monies from the library fund currently exceed the cost of operations.
However, if the expansion area is used as a community group room, there
would be operation costs with no return. There has been some discussion
about completing the entire 20,000 square feet for library use but staff
doesn't recommend it because of the additional operation costs. He noted
the expansion area was intended for the future build-out population. He
indicated the cost to improve the expansion area is approximately $750,000.
He feels it makes sense to finish it now but recommends using it primarily
for rentals.
Council Member Sniff stated he would also like to see the museum
improvements move forward and asked if the plans have been completed.
Mr. Genovese stated the museum plans are being worked on to be shelf
ready, and staff will continue to apply for grants for that project. He
indjcated the· low water crossings should be discussed under the Developer
Impact Fee (DIF), which will be before the Council in the near future. He
added staff will seek grants for that project as well.
In response to Council Member Henderson, Mr. Jonasson confirmed the'
traffic signal at A venida Bermudas and Eisenhower Drive should be removed
from the project list because it's being done as part of the school project.
Council Member Henderson stated the museum is first on her list, and that
she would be disappointed if something additional is done on the library
without doing something on the museum. She believes there is a dedicäted
group of people in the community that would be willing to lease and operate
the museum when it's completed, and noted it would provide rental space
for events such as weddings. It's a challenge for the Historical 'Society to
function in the existing building, and she would like to see some creative
thought given into moving the museum forward without impacting the
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March 15, 2005
operational costs. She feels it would be a mistake to construct the traffic
signals on Washington Street at Sagebrush and at Simon Drive without doing
the traffic signal at Lake La Guinta Drive. She also inquired why Washington
Street is sinking near Walgreens.
Mr. Jonasson stated the problem on Washington Street was discovered
during the resurfacing two years ago but it's sinking again in the northbound .
No. 2 lane.' The area is being patched temporarily and the problem will be
researched further.
Council Member Henderson inquired about the possibility of moving forward
with the parking lot portion of Phase III of the Cove Oasis project.
Mr. Genovese indicated staff will be reporting back to Council on the Cove
Oasis parking issue. As for the traffic signal at Lake La Guinta Drive, one of
,he concerns is the access to the church property, and it may be premature
to put it in the CIP.
Council Member Henderson requested the three signals be coordinated if
possible. She further indicated she has been approached by developers
regarding reinstituting the parking mitigation fee in the Village. She doesn't
feel it's necessary to wait on the final parking analysis to have the parking
mitigation fee brought back during the budget process if the developers are
willing to participate in a parking mitigation fee.
Mr. Genovese stated some type of nexus might be needed for the fee based
on the existing need but staff will report back on the issue during the budget
process.
Council Member Henderson asked about the Washington Street storm drain
project and the Avenue 58 improvements.
Mr. Jonasson indicated the storm drain project is tied to the church
improvements. As for Avenue 58, the 2007/2008 CIP portion of the project
is for core road improvements, not the outside lanes, and will cost
approximately $500,000. The other two parts of the project deal with the
alignment with Jefferson Street and the outside lanes, which are the
developers' part. He noted most of the northbound lanes are new, and the
south side will be torn up soon when the new developments get started.
Council Member Henderson asked about the status of the' Washington Street
bridge railing project.
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Finance Director Falconer advised APP funding has been allocated for that
project, as well as the Jefferson Street and Eisenhower Drive bridges.
Mr. Genovese referenced the possibility of doing the Washington Street
bridge railings in conjunction with the Jefferson Street bridge.
Council Member Perkins commented about the amount of traffic on
Washington Street, and voiced caution about doing anything on Washington
Street until Jefferson Street is open.
Council Member Osborne inquired as to how often the cost estimates are
updated,' and asked about the status of the crosswalks on Avenida
Bermudas. .
Mr. Nickerson indicated the cost estimates are done on an annual basis. Mr.
. Jonasson advised the crosswalks are part of the Village parking lot project,
. and bids on that project are due April 6th with construction anticipated to,
begin mid May.
Council Member Osborne inquired about the Jefferson Street improvements
and when Highway 111 would have six lanes throughout the City.
Mr. Jonasson stated RBF is working on the design for the Highway 111
impròvements. Mr. Speer stated the Jefferson Street contract won't be
awarded for at least another month.
Council Member Osborne asked about the status of the traffic signal at
Westward Ho and Dune Palms Road.
Mr. Nickerson indicated the traffic signal is currently in design along with the
geometry of that entire corner. Mr. Jonasson noted one corner of the
intersection is in the City oflndio, and that coordination may extend the
project.
Council Member Osborne suggested the possibility of adding another
entrance monument at Washington Street and Darby Road.
Council Member Henderson suggested doing it on a smaller scale than the
current City monuments on Highway 111 .
Council Member Sniff suggested the possibility of also putting one on
Jefferson Street.
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March 15, 2005
Council Member Osborne voiced concern about adding more traffic signals
on Washington Street with synchronization continuing to be a problem.
Mr. Nickerson stated inter-connect is now designed into all of the traffic
signals. Mr. Jonasson stated the traffic engineer tries to keep the signals
synchronized but works on a part-time basis with the City, which makes it
difficult to troubleshoot the problems. Synchronization is also affected when
the County does maintenance on the intersections and sets the previous
programming. He noted Washington Street and Highway 111 are the only
coordinated signals currently, and the signals on Jefferson Street will be
coordinated during that construction.
In -response to Council Member Osborne, Mr. Speer stated it hasn't been
decided yet whether or not Royal Palm will connect with Fred Waring Drive.
,In response to Council Member Osborne, Mr. Genovese confirmed it might
be less expensive to complete the library now instead of waiting a few years
since a General Fund loan could be reimbursed with funding from the County
library fund.
Mr. Falconer stated the cash flow projections for next year indicate the loan
could be repaid within 18 months, and Council Member Osborne stated he
would support doing that.
Council Member Henderson referenced the possibility of being able to use
the library funds for the museum.
In response to Council Member Osborne, Mr. Jonasson confirmed the
Avenue 54 Rehabilitation Project is for the eastbound lanes from Jefferson
Street to Madison Street.
Mayor Adolph commented on the proliferation of traffic signals on
Washi"ngton Street, adding that he understands the need for some of them
but is concerned about the visual aspect. He inquired about the status of a
traffic signal at Jefferson Street and Avenue 49.
Mr. Nickerson stated that project is currently in design, and Indio' has
indicated their part of the funding is ready.
Mayor Adolph noted a traffic signal at Adams Street "and Avenue 47 is
proposed for next year, and asked about the distance requirements.
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March 15, 2005
. Mr. Jonasson indicated the distance doesn't meet the City's General Plan but
the traffic is increasing, and he doesn't believe the intersection can be
changed from a full-turn movement to a restricted intersection.
Mayor Adolph stated he supports putting a traffic signal at that location
because of the amount of traffic.
Council Member Henderson stated she is pleased with the traffic signal
synchronization on Washington Street except for the left-turn going
northbound on Washington Street.
Council Member Osborne stated the left-turn signal going southbound on
Dune Palms Road at Highway 111 needs to be adjusted because of the
increased traffic due to Jefferson Street being closed.
Mr. Jonasson stated staff will relay the request to CalTrans.
Council Member Perkins referenced the need to take a look at' the
Engineering Department during the budget process to see if additional staff is
needed to accomplish these projects.
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City Attorney Jenson referenced the earlier discussion about holidays on the City
Calendar, and advised Easter is not on the City's list of holidays. She doesn't feel
it 'would be appropriate, therefore, to include it on a City-funded calendar.
Howev.er, she feels it is appropriate to include Christmas because it sometimes falls
within the workweek schedule.
3~, ,DISCUSSION OF THE DRAFT 2005/2006 ECONOMIC DEVELOPMENT PLAN.
Assistant City Manager Weiss and Consultant Frank Spevacek presented the
staff report.
In response to Council Member Henderson, Mr. Spevacek confirmed some
input would be solicited from the surrounding environment if a market
analysis is authorized. He commented on the need to come up with a more
creative way to do the market analysis to find more specialized retail
businesses, such 'as a theater, and to see how it may benefit existing users
and how it would be supported.
Council Member Henderson requested future redline versions of the
document be printed on white paper with red ink for easier reading. She also
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March 15, 2005
suggested the language under "Projected Market Demand" on Page 10 be
revised to make it clearer that the information is from the March 2003
market study. In reference to reuse of obsolete commercial facilities, she
asked about the status of the theater building.
City Attorney Jenson advised a Notice of Nuisance Violation has been sent
and a settlement agreement has been reached with the new owner. The
agreement sets specific time periods for tasks to be met with an end date for
the certificate of occupancy. If the certificate is not obtained within a
certain period of time, the outside landscaping must be completed. She
stated a copy of the settlement agreement will be provided to Council upon
execution.
Council Member Henderson noted Desert Resorts Regional Airport on Page
21 should be changed to Jacqueline Cochran Regional Airport, and the
reference about developing a municipal golf course should be revised or
deleted:. She spoke regarding the Circle K on Calle Tampico, and asked if
something can be done about the I'K" being larger than the I'E" in Embassy
Suites.
Ms~ Jenson advised if the signage is in compliance then it's not a code
enforcement issue but it could be within the City's purview to request
façade improvements.
Council Member Henderson' suggested the possibility of taking that on as an
economic development effort in the Village.
Mr. Genovese stated the ownership hasn't been agreeable in the past to
improvements or a change in the signage.
Council Member Henderson suggested finding out if they might be willing to
discuss the issue.
Council Member Osborne commented on the importance of protecting and
maintaining the City's natural features within the economic development
plan, and asked if community forums have been held to discuss the
economic development plan.
Mr. Spevacek stated the last true community-wide forum, other than study
sessions and adoption of the plan each year, was held in 1996. Meetings
were also held with a number of property owners when the market studies
were done by Design Workshop and The Sed way Group.
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March 15, 2005
Council Member Osborne suggested using Kiner's survey to get input from
the community regarding economic development. He referenced the first key
asset listed on Page 9, and proposed the Council consider a $1 million
investment in the Cal State University San Bernardino, Palm Desert Campus
to help strengthen the City's educated community and its economic
development. He further proposed adding the lack of a four-year university
as a liability on Page 10. He also feels the City should use its resources,
other than financial, to help the Chamber of Commerce find a new location.
Mayor Adolph stated he understands the SilverHawk development has
offered a location on their site.
Council Member Osborne pointed out the City has numerous professional
offices, and requested that be added on Page 23.
(See Page 22 for continuance of this item.)
Council recessed to an until 7:00 P.M.
7:00 P.M.
PUBLIC COMMENT
Christi Salamone, representing the La Guinta Arts Foundation, stated they are
working with staff to resolve an access problem for the shuttle bus at the
SilverRock parking area during the Arts Festival.
PRESENTATIONS
The .Mayor and Council Members presented art awards to the following students of
Adams Elementary School whose artwork has been displayed at City Hall:
Jessica Celis
Carlos Espinola
lliana Nunez
Terran Oakley
Valerie Ojeda
Miranda- Olmos
Rebecca Parsons
Tanya Pinedo
Nic Guevedo
Diana Ramirez
Cynthia Rangel
Doane Reyes
Alexis Rocha
Lee Ann Rodriguez
Angelina Rojo
Avery Roman
Mariah Romero
Jessica Ruiz
Alexandra Sanchez
Jesse Sanchez
Gabriel Sanchez
Dylan Schmidt
Kristen Smith
Jake Tarango
Alejandra Valencia
Marisol Valencia
Armando Velasquez
City Council Minutes
18
March 1 5, 2005
Srianna Vera
Victorian Vu
Mariah Wiley
Ali Young
,Andrea Zamora
Belen Zavala
PUBLIC HEARINGS
1 . JOINT PUBLIC HEARING BETWEEN THE CITY COUNCIL AND THE
REDEVELOPMENT AGENCY TO CONSIDER ADOPTION OF A RESOLUTION
APPROVING A PURCHASE AND SALE AGREEMENT BETWEEN THE
LA QUINT A REDEVELOPMENT AGENCY AND SAM'S REAL ESTATE
BUSINESS TRUST REGARDING 9.59 ACRES OF AGENCY-OWNED
COMMERCIAL PROPERTY GENERALLY LOCATED SOUTHWEST OF THE
INTERSECTION OF HIGHWAY 111 AND DUNE PALMS ROAD.
Community Development Director Evans presented the staff report.
The Mayor declared the PUBLIC HEARING OPEN at 7:21 p.m.
City Attorney Jenson advised Community Redevelopment Law requires a
public hearing for disposition of the property but the public hearing also
provides an opportunity for the Agency to get an overview of what will be
presented to the Planning Commission when they consider the Site
Development Permit.
In response to Council Member Sniff, Ms. Jenson confirmed any member of
the Councilor Redevelopment Agency can request that the Site Development
Permit be brought before the Council.
Mike Birkland, 4740 Ruffner Street, San Diego, representing Sam's Real
Estate, presented a brief overview of how the project relates to the existing
Super Wal-Mart Center.
In response to Council Member Henderson, Mr. Birkland confirmed they have
tried to coordinate the access points with the property owners to the east,
and there is potential for a future traffic signal at the south access.
Mayor Adolph inquired about the gas station previously proposed by
Wal-Mart, and Mr. Birkland indicated that is no longer proposed and the area
will be used for parking.
Howard Hardin, 1000 Lakes Drive, West Covina, architect for Sam's Club,
reviewed the architectural style and features of the building.
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City Council Minutes
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March 15, 2005
In response to Council Member Osborne, Mr. Hardin stated the Sam's Club
building will have one entrance/exit.
In response to Council Member Sniff, Mr. Hardin indicated the 136,000
square-foot building will have a sloped flat-roof and an interior ceiling.
Mayor Adolph asked if parapets would be used to screen the mechanical
equipment on the roof, and if screening would be provided for storage
containers at the rear of the building.
Mr. Hardin confirmed parapets will be used on the roof, and stated no
storage containers are proposed to be used.
In ,response to Council Member Henderson, Mr. Hardin confirmed the
landscape plan indicates seven palm trees along the front of the building. He
stated the landscaping at the rear of the property will match the dense
landscaping along the rear of the Wal-Mart store.
Council Member Sniff commented on the need to use mature plants in the
landscaping.
In response to Council Member Osborne, Mr. Hardin confirmed the parking
spaces will be double-lined.
In response to Council Member Sniff, Mr. Hardin reviewed the access to the
loading dock area.
Tom Mulcahey, 79-350 Desert Rock Court, noted the public hearing notice
did not indicate the hearing was for a Sam's Club, and asked who will own
the property.
Ms. "Jenson advised the Purchase and Sale Agreement is with Sam's Real
Estate Business Trust, which she assumes is a division of Sam's Club.
Mr. Mulcahey expressed concern about the increased traffic, and asked if the
property was offered to competing operations.
Ms. Jenson stated an RFP was not done, which is why the matter was
scheduled as a public hearing. She indicated the property was not offered to
any other entity.
Mr. Mulcahey expressed objection to the Sam's Club project because it's a
part of Wal-Mart, who pays low wages to their employees. He would prefer
having a business there that pays higher wages and generates less traffic.
City Council Minutes
20
March 15, 2005
He questioned needing another gas station, and asked about the property
cost and the selling price.
Ms. Jenson stated the property cost $12 per square foot and is being sold at
$12.25 per square foot.
Mr. Mulcahey suggested a clause be included in the agreement for I/right of
re-entry for condition broken" should Sam's Club fail to maintain the
property.
Ms. Jenson advised the Redevelopment Agency will have a right to
repurchase the property under certain conditions.
Kay Wolff, 77~227 Calle Ensenada, expressed concern about the increased
traffic, and having another big box store in the City. She commented on
Wal-Mart's employment practices and world-wide control of certain markets.
She feels the residents are looking for variety of shopping opportunities, ease
of movement, no-hassle access to businesses, and high standards. She
believes the City should be selective in who it sells the property to and what
type of business it allows. She stated she doesn't want to see blemishes on
the I/Gem of the Desert."
There being no other requests to speak, the Mayor declared the PUBLIC
HEARING CLOSED at 7:46 p.m.
RESOLUTION NO. 2005-025
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINT A,
CALIFORNIA, APPROVING A PURCHASE AGREEMENT BETWEEN THE
LA GUINTA REDEVELOPMENT AGENCY AND SAM'S REAL ESTATE
BUSINESS TRUST FOR THE PROPERTY LOCATED AT THE INTERSECTION
OF HIGHWAY 111 AND DUNE PALMS ROAD.
It was moved by Council Members Sniff/Perkins to adopt Resolution No.'
2005-025 as submitted.
Council Member Henderson commented she understands some of the
concerns, however, she feels Wal-Mart has been a good corporate member
of the community, and she doesn't deal with their world-wide issues. She
" indicated she seldom shops at Wal-Mart due to lack of time but feels they do
have their audience. She believes Highway 111 was destined to be what it
has become, which has been quite successful, and noted the Highway 111
setbacks in La Guinta are more than in the other cities. She supports
moving forward with the agreement.
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City Council Minutes
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March 15, 2005
Mayor Adolph stated he shares some of the concerns but believes Highway
111 was designated as a commercial corridor to keep from having to deal
with commercial in other areas of the City. He noted traffic is directed to
side streets to keep some of it off of Highway 111, and that the vacant land
along Highway 111 will, at some point, be in-filled with commercial
development. He feels it's important to try to alleviate as many of the
problems as possible and to make sure the development is aesthetically
pleasing. He noted both the Wal-Mart and Sam's Club buildings are 1,200-
1,500 feet back from Highway 111 with smaller buildings in front of them.
He stated he doesn't see any way to keep development like this from
happening, whether it's Sam's Club or something else, and hopes the
Planning Commission will take a hard look at the Site Development Permit to
see if it's viable.
Council Member Sniff added to the motion, "subject to changes approved by
the Executive Director and Agency Counsel."
Motion carried unanimously.
2., JOINT PUBLIC HEARING BETWEEN THE CITY COUNCIL AND THE
REDEVELOPMENT AGENCY TO CONSIDER ADOPTION OF A RESOLUTION
APPROVING A PURCHASE AND SALE AGREEMENT BETWEEN THE
LA QUINT A REDEVELOPMENT AGENCY AND ST AMKO DEVELOPMENT
COMPANY LP REGARDING AN APPROXIMATELY 2.64 GROSS ACRE
PARCEL OF AGENCY-OWNED COMMERCIAL PROPERTY LOCATED
SOUTHWEST OF THE INTERSECTION OF HIGHWAY 111 AND DUNE
PALMS ROAD.
The Mayor declared the PUBLIC HEARING OPEN at 7:54 p.m.
Community Development Director Evans presented the staff report, and
indicated a close study has been done on the traffic impacts to make sure
the traffic signals and intersections will work. He added the Dune Palms
Road access will help relieve traffic congestion from the shopping center.
Council Member Sniff referenced an error on Page 1 of the staff report,
noting $26.86 per net acre should be changed to $26.86 per square foot.
In response to Mayor Adolph, City Attorney Jenson advised the sale of this
property and the property sold to Sam's Club more than offsets the $5.8
million the Agency borrowed from the General Fund for the commercial
portion of the Hammer property but it does not cover the total purchase
City Council Minutes
22
March 15, 2005
price of the Hammer property, which was approximately $14 million. She
noted a profit will be received on the commercial part of the property, and
the Agency will own and use the residential part for affordable housing. The
commercial portion was purchased with General Fund monies so the excess
will not go into the housing but rather to the Redevelopment Agency.
Tom Mulcahey questioned the selling price of this property in comparison to
the Sam's Club property.
Ms. Jenson explained this property is appraised higher because of the
Highway 111 frontage.
There being no other requests to speak, the Mayor declared the PUBLIC ,
HEARING CLOSED at 8:02 p.m.
RESOLUTION NO. 2005-026
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA,
CALIFORNIA, APPROVING AN AGREEMENT FOR PURCHASE AND SALE
AND ESCROW INSTRUCTIONS BETWEEN THE LA QUINTA
REDEVELOPMENT AGENCY AND STAMKO DEVELOPMENT COMPANY LP
FOR THE PROPERTY LOCATED AT THE INTERSECTION OF HIGHWAY 111
AND DUNE PALMS ROAD.
It was moved by Council Member Sniff ahd seconded by Mayor Adolph to
adopt Resolution No. 2005-026 as submitted and subject to changes
approved by the Executive Director and Agency Counsel. Motion carried
unanimously.
Council recessed to the Redevelopment Agency.
Council reconvened with Council Member Osborne absent.
MOTION - It was moved by Council Members Sniff/Henderson to excuse Council
Member Osborne. Motion carried unanimously.
STUDY SESSION . . . . . . . . . . . . continued
3. DISCUSSION OF THE DRAFT 2005/2006 ECONOMIC DEVELOPMENT PLAN.
(This item was continued from Page 17.)
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City Council Minutes
23
March 15, 2005
Council Member Sniff stated he agrees the redline version of the document
should be revised for easier readability. He questioned another market study
being needed because he feels it would be somewhat redundant.
Council Member Henderson asked if he would agree to a more-focused
market study to analyze the economic value of the arts as noted in the staff
report
Council Member Sniff stated he would agree to that. He disagrees with the
opinion that a four-year university is needed, and he doesn't support making
a $1 million contribution. He noted La Guinta Resort and Club should be
changed to "La Guinta Hotel" on Page 10. He also referenced a statement
on Page .12 under "Local Leadership," and stated he feels municipal
government is "head and shoulders" above the Chamber of Commerce, and
isn't· sure they provide the top level in leadership. He questioned the need to
continue including the reference to live/work housing for artists, service
workers 'and professionals in the La Guinta Village District.
i, In response to Council Member Sniff, Mr. Spevacek explained the Resort's
-core area would be the section of the master plan that is below the resort
hotel and above the boutique hotel next to the lake.
Council Member Sniff questioned "obsolete" being the correct word to use
under Reuse of Obsolete Commercial Facilities on Page 20, and commented
on the need for a major advertising program to avoid having vacant facilities.
He stated he would like to see Annexation Opportunities emphasized and
continued as a significant and major direction to pursue, and concluded by
asking how the other Council Members feel about the suggestion for a
$1 .million contribution to a four-year university.
Council Member Perkins stated he believes the university is a great benefit to
the community, and would support the contribution based on $250,000 a
year over a period of four years or $200,000 a year over a five-year period~
Council Member Henderson stated she understands the matter will be
coming before the Council for consideration, and doesn't believe it belongs in
the Economic Development Plan.
Council concurred.
Mayor Adolph stated he feels a statement made on Page 1 9 regarding
emphasis being placed on pursuing opportunities that will dynamically
diversify the City's economic base, is the key element for success.
City Council Minutes
24
March 15, 2005
Council Member Sniff suggested it read, ".. .enhance and diversify
La Guinta's economic base...."
Mayor Adolph referenced a statement under "City/Agency Private Project
Investment" and questioned the need to continue underwriting infrastructure
costs, especially along Highway 111 .
Council Member Henderson noted this document provides guidelines to
potential business investors as to what they might expect. She feels it's
important to include the statement as long as there is some potential for
growth to the southeast.
Mayor Adolph indicated he was referring primarily to properties along
Highway 111.
Council Member Sniff suggested adding "when considered appropriate."
Council Member Henderson noted some of the references in the document
that the Council criticizes each year are actually from the prior market study
that staff feels compelled to quote.
Mr. Spevacek explained the market study contract does not allow the
language to be modified.
REPORTS AND INFORMATIONAL ITEMS
c. V. Mosquito & Vector Control District - Council Member Perkins stated one
case of the West Nile Virus has been reported this year in San Bernardino. He
confirmed the City's storm drains are checked for standing water on a regular
basis.
c. V. Mountains Conversancy - Council Member Sniff reported questions surfaced
at their last meeting about the Multi-Species Habitat Plan, and there was a
significant lack of specificity as to how the various entities are to resolve their
concerns. He encouraged staff to find out what the process will be and how' to
deal with it.
City Manager Genovese indicated the Technical Advisory Committee (T AC) has
appointed a subcommittee to meet with U. S. Fish & Wildlife and CV AG to work
out the various concerns. He has read the report prepared by the City Attorney
and Community Development Director, and confirmed they will be able to attend
the meetings. It's his understanding that the subcommittee will concentrate firs1
on common concerns of the jurisdictions.
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City Council Minutes
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March 15, 2005
Council Member Sniff stated he would be more comfortable if the City Attorney
attends the meetings.
City Attorney Jenson noted the legal way to respond to the CEGA documents is
through written comments but she will be available for any meetings the City
Manager feels is appropriate for her to attend.
C.V.W.D. Joint Water Policy Committee - Mayor Adolph reported the Board is
looking at replenishment assessments in FY 2005/2006 that will affect water rates
in the Cities of Indio al')d Coachella. He added they also viewed a video
presentation on the history of the Colorado River.
League of California Cities - Council Member Henderson stated the Revenue &
Taxation Subcommittee will be making a recommendation to forward to the Board
regarding a formula to correct the funding problem created by legislation last year
for new incorporations and annexations.
Riverside County Transportation Commission - Council Member Henderson
reported on her trip to Washington D.C. and the status of the $284 billion
Transportation Bill. She indicated they are working on a supplemental $ 90 billion
.transportation issue that would be project specific, and they are trying to get a
substantial amount of that to deal with the goods movement issue for Southern
California.
Local Government Roundtable - Mayor Adolph indicated he and the City Manager
attended a roundtable meeting with Senator Battin, Assemblywoman Garcia, and
Assemblyman Benoit, wherein they discussed redevelopment funding and prevailing
wages.
. City Attorney Jenson reported the Department of Industrial Relations has issued a
ruling regarding the prevailing wage issue in the City of San Diego that recognizes
their charter city exemption.
Mayor Adolph indicated Assemblywoman Garcia spoke very negative about the
redevelopment funding issue because she feels the League's deal with the
Governor undermined the Legislature's efforts.
* * * * * * * * * * * * *
All other reports were noted and filed.
City Council Minutes
26
March 15, 2005
DEPARTMENT REPORTS
In response to Council Member Sniff, City Manager Genovese stated he will provide
Council with a memorandum regarding his meeting with the reporters from the
Desert Sun
MAYOR AND COUNCIL MEMBERS' ITEMS
Mayor Adolph referenced correspondence received from seniors at the Senior
Center, and asked if staff would be sending a response.
City Manager Genovese confirmed staff will send a response, and noted a
memorandum from his office explains it is a contractual issue regarding refunds.
* * * * * * * * * **
Council Member Perkins referenced photographs in the Desert Sun of skaters at
the skatepark who were not wearing the required safety gear. He understands the'
deputies may not want to issue citations to youths but suggested using FI cards
and, contacting the parents on the second or third offense.
City Manager Genovese stated the Police Department is looking at· the potential use
of security cameras to address the issue of rules being violated, including riding of
bicycles in the skatepark, and vandalism at various public facilities. He indicated
the potential use of security cameras will be on a future agenda.
Council. Member Perkins suggested putting the rules on cards and distributing them
at the skatepark.
Mr. Genovese noted the rules are clearly posted, and most of the violators are
repeat offenders that need to be cited, which the Police Department is willing to
do. He indicated a new contact phone number is being posted at the skateparks so
residents can call the Police Department when violations occur.
Mayor Adolph suggested the bicycles be confiscated when ridden in the skatepark,
and the youths informed that they have to bring their parents to the Police
Department to retrieve their bikes.
* * * * * * * * * * *
Coun"cil Member Perkins stated he would not have supported the La Guinta Arts
Foundation using the Civic Center Campus for the Arts Festival had he realized the
Senior Center would be closed to seniors in the community.'
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City Council Minutes
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March 15, 2005
Council Member Henderson noted closure of the Senior Center was part of the
discussion. She stated she is disappointed the seniors don't feel they can be a part
of the community and share their facility.
The City Council recessed to Closed Session as delineated on Page 1.
The City Council meeting reconvened with no decisions being made in Closed
Session which require reporting pursuant to Section 54957.1 of the Government
Code (Brown Act).
ADJOURNMENT
There being no further business the meeting was adjourned.
Respectfully submitted,
J~E~~
City of La Guinta, California