2005 04 05 RDA Minutes
LA QUINTA REDEVELOPMENT AGENCY
MINUTES
APRIL 5, 2005
A regular meeting of the La Quinta Redevelopment Agency was called to
order by Chairman Osborne.
PRESENT: Board Members Adolph, Henderson, Perkins, Sniff,
Chairman Osborne
ABSENT: None
PUBLIC COMMENT - None
CLOSED SESSION
1 . Conference with legal counsel pursuant to Government Code Section
54956.9(c) - initiation of litigation (one matter).
2. Conference with the Agency's real property negotiator, Mark Weiss,
pursuant to Government Code Section 54956.8 concerning potential
terms and conditions of acquisition and/or disposition of real property
located at the northwest corner of Calle Tampico and Desert Club
Drive. Property Owner/Negotiators: Santa Rosa Plaza, LLC and
Embassy Suites La Quinta.
The Redevelopment Agency recessed to Closed Session to and until the hour
of 3:00 p.m.
3:00 P.M.
PUBLIC COMMENT - None
CONFIRMATION OF AGENDA - Confirmed
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April 5, 2005
APPROVAL OF MINUTES
MOTION - It was moved by Board Members Henderson/Adolph to approve
the Redevelopment Agency Minutes of March 15, 2005 as submitted.
Motion carried unanimously.
CONSENT CALENDAR
1. APPROVAL OF DEMAND REGISTER DATED APRIL 5, 2005.
MOTION - It was moved by Board Members Sniff/Adolph to approve
the Consent Calendar as recommended. Motion carried unanimously.
BUSINESS SESSION - None
STUDY SESSION - None
CHAIR AND BOARD MEMBERS' ITEMS - None
DEPARTMENT REPORTS
1. REPORT ON SilverRock RESORT MARKETING.
Assistant Executive Director Weiss presented the staff report.
Stephen Williams and Bruce Nilsson, of McMurry, presented an
overview of their marketing efforts to date for SilverRock and where
they see it going in the future.
Board Member Henderson noted there is already some political
competition to use the course, and that will need to be dealt with.
Board Member Sniff inquired about the expiration of McMurry's
contract, and Mr. Nilsson indicated it expires in June 2005. Mr. Sniff
spoke in favor of going out with another RFP for any additional
marketing. He feels McMurry has done a good job but believes there
is value in getting additional ideas.
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April 5, 2005
Board Member Henderson noted any additional marketing will have to
come back asa business item. She indicated she is challenged with
the marketing program because it goes in many directions, including
some with Landmark. She needs to be more comfortable with it and
feel assured that all of the entities involved are coordinating their
efforts.
Agency Counsel Jenson advised any further marketing of the golf
course will be a City Council consideration because it will be a City
expense.
Board Member Perkins stated he supports getting a breakdown to
make sure the marketing efforts are being coordinated. He wants a
breakdown on what money is going out and what it is accomplishing
before another RFP is done.
Board Member Adolph commented on the probability of some overlap
in advertising SilverRock, and stated he agrees with taking a hard look
at the marketing. He complimented McMurry on the SilverRock
brochures.
Board Member Sniff suggested identifying target areas, some of which
will overlap, but he believes SilverRock is a stand-alone area. He feels
there may be a need to rethink the City's role with the Chamber -
how to deal with them and how much money to give them. He hopes
to address this by early June to have a sense of direction.
Chairman Osborne thanked McMurry for doing a good job on the
SilverRock marketing.
The Redevelopment Agency recessed to 7 :00 p.m.
7:00 P.M.
PUBLIC HEARINGS - None
The Redevelopment Agency recessed to Closed Session as delineated on
Page 1.
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April 5, 2005
The Redevelopment Agency meeting reconvened with no decisions being
made in Closed Session which require reporting pursuant to Section 54957.1
of the Government Code (Brown Act).
ADJOURN·MENT
There being no further business, it was moved by Board Members
Sniff/Adolph to adjourn. Motion carried unanimously.
Respectfully submitted,
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JUNE S. GREEK, Secretary
City of La Quinta, California