CAC 08 28 1997c&t!t 4e4�Q"
CULTURAL COMMISSION AGENDA
La Quinta Civic Center Study Session Room
78-495 Calle Tampico - La Quinta, CA 92253
August 28, 1997
12:00 Noon
I. CALL TO ORDER
A. Pledge of Allegiance
B. Roll Call
11. PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to five minutes or less.
III. CONFIRMATION OF AGENDA
Corrections, deletions or reorganization of the agenda
IV. CONSENT CALENDAR
A. Approval of Minutes of July 24, 1997
V. PUBLIC HEARING
VI. BUSINESS ITEMS
A. Consideration of Changes to the Cultural Commission Ordinance
B. Consideration of Cultural Arts Master Plan
C. Proposal for Civic Concert Series
D. Discussion of National Arts & Humanities Month
E. Report of Chairperson's Meeting with Rancho Mirage Regarding Valley Wide Conference
F. Arts Organization List
G. Letters of Commendation
H. Support and Recognition of Art Organizations
VII. CORRESPONDENCE AND WRITTEN MATERIALS
A. Letter from Commissioner Atkins Regarding Grant Review Process
B. Memorandum From Mark Weiss, Assistant City Manager Regarding City Council Action
on Distribution of Grant Funds
VIII. COMMISSIONER ITEMS
IX. ADJOURNMENT
NEXT MEETING INFORMATION
September 25, 1997 12:00 Noon
La Quinta Civic Center Study Session Room
U S
cF`y OF �� V
CULTURAL COMMISSION
MEETING DATE: August 28, 1997
ITEM TITLE: Consideration of Changes to the Cultural
Commission Ordinance
BACKGROUND AND OVERVIEW:
At the June 26, 1997 Cultural Commission meeting, the Commission reviewed the
existing ordinance that established the Cultural Commission. Following a brief review
and discussion of possible changes, the Commission concurred on having
Commissioner Vossler work with staff to broaden the Commission's scope. The
attached redline copy of the ordinance reflects the proposed changes discussed by
Commissioner Vossler and staff for the Commission's consideration.
This space on the agenda is reserved to consider any changes to the existing Cultural
Commission ordinance. Amendments proposed by the Commission would be
forwarded to the City Council for their consideration at the September 16, 1997
Council meeting.
RECOMMENDATION:
1. Review the Cultural Commission ordinance and make recommendations for
changes to the City Council; or,
2. Take no action on the existing ordinance; or,
3. Provide staff with further direction.
Mark Weiss, Assistant City Manager
cultstaff47.wpd
Chapter 2.85
CULTURAL COMMISSION
2.85.010
Created -Defined.
2.85.020
Purpose and objectives.
2.85.030
Members -Appointments.
2.85.050
Committees.
2.85.080
Powers and duties.
2.85.090
Staffing.
2.85.010 Created -Defined.
The cultural commission is created and established. The term "commission" as used in this
chapter, shall refer to the cultural commission. (Ord. 275 § 1 (Exh. A) (part), 1995: Ord 246 § 1
(Exh. A) (part), 1994) —�
2.85.020 Purpose and objectives. ^
Objectives of the commission are as follows:
A. To advise the city council on all matters affecting the culture of the city and to advise
and assist other city boards, committees and commissions in the field of the arts , and
to cooperate and work with all cultural and leisure organizations, locally and
regionally to address C arts in La Quinta;
B. To encourage and facilitate programs in the arts and to promote the cultural
enrichment of the community;
C. To undertake and carry out all functions reasonably necessary to accomplish the
objectives and to discharge the functions of the commission; and to exercise such
other functions as may be prescribed by the city council. These functions may
involve q arts -related disciplines and activities, including, but not limited
to the following:
1. Performing arts, such as drama, music and dance,
2. Visual arts, such as painting, sculpture, photography, graphics, video art and
art,
3. Literary arts, such as literature, poetry and journalism,
4. Communications arts involving film, television and radio, -� CC N x b\ 05j
5. Arts education, such as schools, libraries and community education, and
6. Funding, such as fund raisers, representatives of public and private funding
agencies and art patrons.
2.85.090
2.85.090 Staffing.
A. All departments of the city, through the office of the city manager, shall furnish
appropriate existing public information, data and records, and provide technical
assistance and advice as required.
B. The city manager shall, within reason or budgetary constrains, provide or cause to be
provided adequate staff, clerical help, and maintain files and records for the
commission.
C. The city shall annually review the progress of the commission. (Ord. 275 § 1 (Exh.
A) (part), 1995: Ord. 246 § 1 (Exh. A) (part), 1994)
i°'/lam �c9
V _ �
�OF��
CULTURAL COMMISSION
MEETING DATE: August 28, 1997
ITEM TITLE: Cultural Arts Master Plan
BACKGROUND AND OVERVIEW:
The attached draft Cultural Arts Master Plan (the "Plan") has been prepared by
Chairperson Hull and reflects the latest comments made by the Commission at the
May 22, 1997 Cultural Commission meeting. The Commission also briefly reviewed
this draft Plan at the June 26, 1997 Commission meeting; however, due to pending
changes in the Cultural Commission Ordinance, no action was taken. The
Commission did concur on sending a copy of the final draft Plan to the Community
Development Department when it becomes available.
The Plan with the recommended changes from the May 22, 1997 Commission
meeting is attached for the Commission's review. Some of the changes include:
expansion of the Mission Statement; addition of a separate category for "Support of
the Arts"; addition of a new category for "Audience Development"; relocation of "Arts
Facilities" within the draft Plan; revision of the Municipal Financial Support Section;
and the addition of a brief narrative for each Category.
This space on the agenda is reserved to consider additions, revisions, or deletions to
the proposed Cultural Arts Master Plan.
RECOMMENDATION:
Review the draft Cultural Arts Master Plan and make recommendations as
appropriate.
1��-
Mark Weiss, Assistant City Manager
cultstaff48.wpd
WORKING DRAFT OF
THE CULTURAL ARTS MASTER PLAN
FOR THE CITY OF LA QUINTA
June 26, 1997
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Introduction ...............................................
3
Mission Statement ..........................................
4
Goals and Objectives .........................................
5
Cultural Commission Objective ..............................
5
Assessment of Cultural & Arts Organizations ....................
5
Goal 1 Identify Arts Community ........................
6
Audience Development ................ .. .... ... ........
6
Goal 2 Increase and Develop Audiences of
Community wide Arts & Cultural Organizations ..............
6
Support of the Arts ............. ... .. .......... ... . . . ...
7
Goal 3 Support and Encourage Professional
Development of Local Artists ..........................
7
Goal 4 Enlarge Community Base of Support ................
8
Goal 5 Encourage Municipal Support for the Arts .............
8
Youth Arts and Arts Education ..............................
9
Goal 6 Build a Strong, Integrated Arts Education
Program in the Schools and Community ..................
10
Goal 7 Develop Venues & Programs for Youth and Teens ......
10
Communications and Promotion ............................
11
Goal 8 Promote Communication and Cooperation
Among City-wide Arts Organizations ....................
11
Goal 9 Promote Cultural Tourism & Economic Development .....
12
Arts Facilities ........................................
13
Goal 10 Encourage the Development of a Cultural Facility ......
13
Leadership, Training & Cooperation .........................
14
Goal 11 Identify, Nurture and Train New Cultural
and Arts Leadship .................................
15
All -Inclusive Community Arts ...............................
15
Goal 12 Integrate the Arts into Community Life .............
15
Goal 13 Identify La Quinta's Role in the Coachella Valley ......
16
DRAFT- June 2o, 1997
PHILOSOPHY STATEMENT OF THE CULTURAL CO (MISSION
It is the philosophy of the Cultural Commission of the City of La Quinta that
fostering and encouraging the arts in all its forms serves to enhance the mental, physical,
aesthetic, and spiritual health of La Quinta as a community.
Recognizing this fact, and the positive economic impact generated by the arts, this
Commission will provide leadership to the arts community through facilitating partnerships
between agencies, assisting individual artists by advocating for the provi.;;on of adequate
resources, and providing the City Council with educated, informed advic- : for addressing
public policy issues as they relate to the arts.
--Adopted September 26, 1994
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WORKING D R A F T- June 12, 1997
CULTURAL ARTS MASTER PLAN
for
The City of La Quinta
INTRODUCTION
What is culture? It is more than music or painting, or a dance step. It is broader than the arts. It
is the guidelines by which society runs. Culture is religion, arts, laws, ethics., history, and styles of
dress. Art is the investigation of our values. Arts and culture are necessary components of an
investment in the enrichment and well-being of a community. They are a critical ingredient in
building a rounded socio-economic environment.
The development of a strong cultural plan has a positive impact on the ecor;(. my, community, and
families, and takes into account the visual and performing arts, the role of artists in the
community, urban design, public celebration, cultural diversity, arts educatio- 1, public art,
community building and economic development, and more.
A community cultural plan may well become the blueprint for building `livab !ity' into an area. It
can mesh with all other community master plans to show how culture plays a integral role in
shaping the community's look, feel, spirit and design and allows a communi:: to define those
aspects of cultural development that are most appropriate and essential to its own way of life and
future growth.
Community cultural planning also is a means of establishing a city's identity , nd strengthening
existing cultural bonds and organizations. A strategic plan provides the foc:is and direction to
increase opportunities for artists and to raise existing activities and organizations to a new level of
development and service to the community. For the community at large the )urpose of
community arts as they have been identified relates to the quality of life and tae elimination of
socio-economic barriers.
Formulating a plan with community input focuses on future actions of the en+ire community as
they affect cultural functions. In this way the arts are considered as a cultural resource similar to
libraries, schools and parks. Most important, however, is a cultural plan which establishes a
vision of a desired future and establishes roles, steps, time lines and method ; For achieving that
vision.
The Cultural Commission is pleased to design the first such Cultural Arts Muster Plan for the City
of La Quinta. It is to be a `living' document, evolving with changes in La Qlinta's cultural life.
DRAFT
MISSION OF THE CULTURAL COMMISSION: To encourage xtcultural arts in La Quinta.
Within the context of this plan, "culture" is meant to be totally inclusive of a', forms of human
expression in the visual, performing, applied and literary arts, whether classical or modern, formal
or informal, embracing the diversity of all people within this community. The community consists
of everyone who lives or works in the City of La Quinta.
The arts and culture are not to be reserved for prosperous times, but rather are a continuous
necessity going beyond what is commonly characterized as "enhancing the quality of life" in a
community. For example:
The development of the cultural arts has a positive economic impact on a community by
creating employment opportunities, attracting and retaining business, providing new and increased
expenditures to local businesses patronized by attendees of nearby arts and cultural events.
The cultural arts play a vital role in successfully addressing societal problems by providing shared
cultural experiences for families and communities, reducing school dropout rates, teaching respect
and appreciation for cultural differences, building self-esteem, developing creative outlets to
channel energy, and building community pride and identity.
La Quinta has a strong identity with the arts. The vigor and zest of its cultural offerings touch
and enrich the lives of citizens and visitors, and act as a stimulus to civic prido and involvement.
The annual La Quinta Arts Festival, which began in 1982, has helped develo, � a cultural face to
the community. Programs and activities which have developed over the yea •s blend the socio-
economic and diverse community elements together.
However, there may be areas in which the arts organizations and individual a.-tists must be
nurtured, utilized and integrated into the community's life and growth. The goals and objectives
set forth in this plan assist in identifying areas in expanding the cultural presence within the
community.
me
GOALS AND OBJECTIVES
CULTURAL COMMISSION OBJECTIVES
To advise the City Council on all matters affecting the culture of the City and to advise
and assist other City Boards, Committees, and Commissions in the field of the arts, and to
cooperate and work with all cultural and leisure organizations, locath and regionally to
address the arts in La Quinta.
2. To encourage and facilitate programs in the arts and to promote the -.ultural enrichment of
the community.
To undertake ongoing planning and promote unified decision making
4. To establish programs to fill unmet needs and take a leadership role Vi developing an arts
center, establishing a united fund for the arts, providing scholarships ind awards for
significant contributions to the arts.
5. To undertake avid carry out all functions reasonably necessary to accc mplish the objectives
and to discharge the functions of the Commission; and to exercise sl h other functions as
may be prescribed by the City Council. These functions may involve arts -related
disciplines and activities, including, but not limited to, the following:
A. Performing arts, such as drama, music and dance
B. Visual arts, such as painting, sculpture, photography, graphics, video art and
applied art
C. Literary arts, such as literature, poetry and journalism,
D. Communications arts involving film, television and radio
E. Arts education, such as schools, libraries and community edu; ation, and
F. Funding, such as fund raisers, representatives of public and private funding
agencies and art patrons.
6. To partner with other communities, arts organizations, and cities in t',le Coachella Valley
region in promoting and encouraging the development of arts progrnr 1s and artists.
ASSESSMENT OF CULTURAL AND ARTS ORGANIZATIONS
The long-term preservation of the community's cultural resources and the promotion and
development of the arts is very important to both the image and economy of La Quinta.
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Goal 1. Identify Arts Community
1.1 Survey and assess the economic impact and status of the arts in the community with on-
going monitoring.
l Evaluate the present status, both in number of people served -,r participating and
the economic impact made on the community of arts events.
1.1.2 Project the future growth of the arts in La Quinta.
1.2 Maintain an up-to-date listing of organizations, their leaders and programs.
AUDIENCE DEVELOPMENT
A culturally -rich community builds a stable environment for families and business, and stimulates
community involvement. In order to have audiences in the future for the multi -arts presentations
and activities, it is imperative to develop them now to ensure the preservation and continuation of
a vital and healthy society.
Goal 2 Increase and Develop Audiences of Community -wide Arts and Cult iral Organizations.
2.1 Educate and inform La Quinta's population as to the cultural resour�:,;s and activities
available to them, and encourage their involvement and participation.
2.2 Build bridges for multi-ethnic/cultural diversity through program development.
The La Quinta ethnic breakdown is estimated as follows: 70% Caucasian, % 5% Hispanic, 2%
Black, and 2% Asian/Other, with an average age of 32 years.
2.2.1 Identify and utilize officially recognized cultural ambassadors to act as liaisons
between organizations, individual artists, and civic entities.
2.2.2 Encourage public arts events in celebration of the diversity of the community
2.3 Target hard -to -reach populations.
2.3.1 Utilize multi-lingual publications and media to promote cultural programming.
2.3.2 Encourage local organizations and individuals to become invc Ived in the local
cultural programs.
2.3.3 Devise systems to communicate with and deliver arts programs to all population
segmem 3 of the community.
:Con
2.4 Provide accessibility to the arts, both economically and physically to all citizens.
2.4.1 Look for alternative arts programming that is diverse, innovat;ve and all-inclusive
to address the needs of at -risk youth, physically challenged youth and adults,
economically disadvantaged, as well as the talented and gifted.
2.5 Look for ways to encourage students to attend and participate in arts programs and
activities.
SUPPORT OF THE ARTS
One of the crucial aspects of preserving a strong and vital arts community is having adequate
support from the community in the form of volunteers, finances, and information. These are
provided by individuals, organizations, civic government, and businesses. Funding can also come
from outside sources through grants.
Goal 3 Support and Encourage Professional Development of Local Artists
It is important for the City of La Quinta and the public at large to realize the arts are a viable
business. The creative and performing artists derive their living from, and c-,ntribute to the local
economy by means of their profession. Artists are creative problem -solvers ---nd are major
contributors to enhanced life styles and environmental and spatial aesthetics. Their services are
important to the balance and quality of life. They need to be identified and utilized by all
segments of the community.
3.1 Encourage a thriving community of artists where the artists can real;: a their potential and
contribute to the vitality of the larger community.
3.1.1 Call together focus groups to expand the cultural vision and c : eate methods for
implementing arts development.
3.1.2 Establish an artist's advisory committee.
3.2 Provide a vehicle for individual artists drawn from all disciplines to have a voice to input
into the evolving, creative arts dynamic of civic and cultural development.
3.3 Encourage an artist -friendly community.
3.3.1 Devise a system to recognize achievement in the arts.
3.3.1.1 Present merit awards at a public gathering.
3.3.2 Adopt a philosophy that would provide or allow for artists' live -work space.
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3.3.2.1 Establish artist -in -residence programs.
3.3.2.2 Establish a liaison to assist in placing artists tc perform or exhibit in
public or commercial spaces.
3.4 Advocate the principle that professional artists should be appropriat ;ly compensated for
their work.
Goal 4 Enlarge Community Base of Support
Individuals from the various service providers and organizations can contribute expertise in
business and operational procedures, practical support and direction in boarC development and
mentoring, and can assist in identifying general networking outlets.
4.1 Develop financial and human resources necessary to support arts and cultural activities
throughout the City.
4.1.1 Investigate and initiate ways for local organizations to obtain, grants.
4.2 Develop a technical assistance program utilizing representatives from community service
providers.
4.3 Encourage business support of the arts and arts organizations.
4.4 Conserve existing resources and generate new dollars through cooperative efforts between
organizations tc sustain financial support from individuals, businesses, and local
government.
4.5 Establish a center to provide technical r-istance to local arts and cultural organizations to
access their own funding, and to provide management and program development training.
4.6 Explore the possibilities of a united fund for the arts.
Goal 5. Encourage Municipal Support for the Arts
Arts and culture are necessary components of an investment in the enrichment and well-being of
La Quinta. It has been proven that when the arts thrive within the community a strong and
expanding economic base is the result.
5.1 Develop a clear cultural development policy to make optimal use of city -supported
services and programs: library, school system, senior and youth services, parades and
public celebrations.
1.0
5.2 Encourage municipal and business support for local artists by utilizin., their talents and
vision.
5.2.1 Determine ways for the business community to participate in and be actively
involved in the arts.
5.2.2 Provide methods to educate and inform the business and civic leaders of La Quinta
regarding the value of the arts.
5.2.3 Unify efforts to secure funding and facilities.
5.2.4 Sponsor, underwrite or partner special arts events, cultural education programs,
and other arts related activities.
5.3 Generate greater municipal financial support for cultural programs, s::rvices, and
development effort.
5.3.1 Consider dedication of an established percentage of the transient occupancy, sales
or other tax stream to support the cultural arts.
5.3.2 Establish funding priorities for local grants that encourage innovative public
funding for arts programs.
5.3.3 Increase the arts in public places development fee contribution of project cost
applicable to residential, commercial and public projects.
5.3.3.1 Enhance the arts in public places program by i•riposing a fee (1%)
on residential, commercial and public project;- sufficient to fund
public arts objectives.
5.4 Investigate and propose a new funding process by means of which city funds are allocated
to arts organizations.
5.5 Maintain and coordinate a cultural development component in any municipal development
plan.
YOUTH ARTS AND ARTS EDUCATION
Recent studies by Shaw and Rauscher at the University of Irvine verify the v..lue of arts education
as it relates to academic learning. Students who study the arts, and particularly music, score an
average of at least one grade point higher overall than those students who have no arts education.
Discipline problems have virtually disappeared in schools where students have been immersed in
the arts. The arts give a student a sense of self-worth improving their self-ir :ige and developing
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self-discipline; they increase their ability to solve problems, to think logically, to develop insight,
and to work cooperatively; in general, to have a well-balanced education.
Goal 6 Build A Strom Integrated Arts Education Program in the Schools znd Community
6.1 Establish opportunities to link arts and cultural events with programs for youth.
6.2 Encourage the development of cultural programs, instruction, classes. and residencies for
children, teens and special audiences who would not otherwise have .1ccess to these
opportunities.
6.2.1 Enhance and promote the programs of the City's Parks and R.-creation
Department and the Boys and Girls Club.
6.2.2 Develop anti-crime/anti-graffiti arts programs and make accessible to `at risk'
youth.
6.2.3 Encourage the continuation and enlargement of docent programs in the schools,
and involve local artists in school programs.
4.3 Advocate for a program of sequential arts education taught by qualified arts teachers, to
enhance the basic curriculum with arts experiences.
6.4 Encourage the development of a school for the arts.
6.4.1 Classes could include children's theater, community theater, dance, and music and
visual arts instruction.
6.4.2 The school could house a community learning center.
6.4.3 The sch,)ol facility could include performing arts space availal le to the public, or
could be combined with the development of a performing arts center. (See 4.5)
Goal 7 Develop Venues and Programs for Youth and Teens
Building unity in a community means finding programs that bring all ages and ethnic groups
together. Band concerts and street fairs are types of programs that cut across all generations.
There is a specific need in La Quinta for programs and sites where young per,ple can gather in a
safe environment.
7.1 Develop programs and activities specifically for teens, such as:
7.1.1 Lawn dances at the park.
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7.1.2 Band concerts, using bands from the local high school as wel: as bringing in bands
from the Valley and other areas.
T2 Identify or develop sites for teen activities, such as:
7.2.1 A teen club where teens can gather in a safe, drug -free envirc>.iment to listen to
music or dance, and to develop their own projects.
7.2.2 Share sites for sports and concerts.
COMMUNICATIONS AND PROMOTION
Duplication of efforts and programs is costly, therefore it is important that it a community the
size of La Quinta resources of organizations, personnel, expertise and information is shared and
made available to one another. Some effort in this direction has been made. ')ut more can be
accomplished when needs are made known and a plan is in place to promote and communicate
programs and services between organizations and the community. To this e:ld, methods of
communication and networking need to be established.
Goal 8 Promote Communication and Cooperation Among City-wide Arts C ryanizations
8.1 Identify needs and mutual areas of interest and activities, thereby preventing duplication of
services.
8.2 Utilize officially designated private arts organization or public comm;ssion, such as the
Cultural Commission, to coordinate, monitor, or create cultural plan-iing initiatives which
can serve also as a clearinghouse for information and schedules of events.
8.3 Develop and maintain a coordinated community calendar of cultural , vents and activities
which will serve as a clearinghouse for the community's organizations.
8.4 Develop and maintain an artist registry containing contact and profes ,ional information, as
well as an arts and cultural organization directory.
8.5 Develop and maintain mailing lists to be made available to all organizations who
participate in an agreement regarding usage.
8.5.1 Encourage all arts -oriented organizations to retain elected officials on their mailing
lists.
8.6 Publicize arts organizations and programs to schools and community.
8.6.1 Disseminate organization newsletters.
8.6.2 Publicly notice meetings and events.
8.6.3 Hold community seminars and conferences for sharing of info -mation and
resources.
8.7 Establish an information system and resource bank of visual, performing, literary, and
other artists which will be accessible to all interested parties.
8.7.1 Provide a regularly updated inventory of artists, organizations, and resources, as
well as facilities, libraries, museums, and programs and activities.
8.7.2 Utilize artists bank maintained by the Art -in -Public Places Commission, as well as
the La Quinta Arts Foundation.
8.7.3 Resources will be identified geographically: La Quinta, Coachella Valley, Southern
California, state-wide, national and international.
8.8 Create an inter -organizational coalition of representatives of all arts and cultural
organizations. Some areas of responsibilities would include:
8.8.1 Set goals for arts development and expansion and their support.
8.8.2 Share or pool resources, such as artists' bank, expertise, prob em-solving
techniques, trends study, and an "opportunity" resource librb.i y for access by
artists, organizations, and the general public.
8.9 Establish a speakers bureau and provide speakers at no cost to community organizations
and schools.
8.9.1 Train supporters of the arts how to be advocates.
8.9.2 Provide artists and arts organizations and supporters with advocacy tools and
current information on the value of the arts.
8.10 Keep elected officials informed about the arts and cultural programs.
8.10.1 Hold public forums for public office candidates to inform citizens and candidates
of the importance and value of the arts in their city.
8.11 Promote effective communication systems to diverse ethnic community. (See 2.3)
8.12 Provide the City of La Quinta with a clear identity with the arts and : is cultural life.
Goal 9. Promote Cultural Tourism and Economic Development
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9.1 Document cultural activities as an important economic resource.
9.2 Collaborate with the tourist industry, chambers of commerce, and all arts organizations
throughout the Valley.
9.3 Improve permanent signage leading visitors to cultural attractions.
9.4 Continue and enlarge the Art -in -Public -Places Program as a vehicle for community
education, appreciation, and physical enhancement.
9.5 Promote the community's cultural institutions and resources collectively as an industry
that provides significant contribution to the local and regional econor.ly.
9.6 Develop programs and activities to entice visitors and new residents to La Quinta.
9.6.1 Have a pity -wide `season.'
9.7 Spotlight current arts programs.
9.7.1 Support and promote such organizations and programs as: Coachella Valley
Community Concerts, La Quinta Arts Association, La Quinta Arts Festival and
JazzArt Festival, La Quinta Historical Society Museum, La Quinta Open -Air
Museum, Mariachi Festival, Round Table West, and others.
9.7.2 Encourage the display and sale of quality art for investors an-3 collectors.
9.8 Preserve and enhance important features of the physical environment. including
architecture, historic landmarks, and natural resources.
ARTS FACILITIES
Through the medium of community workshops and valley -wide conferences, it has been
determined that there is a need for appropriate facilities for the performing and visual arts. There
is no professional art gallery, no performing arts theater or space for professi )nal dance or music
concerts that has an adequate stage in the City of La Quinta. In order to dev I,lop a thriving and
vital city,. it is important to have gathering places for all citizens. In coming together in common
interests, all cultural, socio-economic and ethnic barriers are broken down, creating a common
international language for everyone.
Goal 10 Encourage the Development of a Cultural Facility
10.1 Integrate arts space and facility development into the overall city plat ning process.
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10.2 Identify, renovate, or build cultural facilities to provide space for rehearsals, performances,
exhibitions, administration, classes, and artists' studios.
10.3 Encourage the design and development a central meeting place for ar-6sts and the public.
10.3.1 A centrally -located plaza in the civic center or the Village could become a site for
community activities, children's theater, songfest, outdoor concerts, forums, and
the like.
10.3.2 An adequate facility could include a community room for organizations to hold
meetings, forums or workshops, and it could include exhibits of artwork.
10.4 Encourage the development of a performing arts center.
Knowing that the citizens would like a community gathering place, a performing arts center could
be the ideal venue to combine many aspects of the community in one central area. It could
contain gallery space, outdoor patios courting book stores, coffee house and small restaurant, gift
and artisan shops, conversation corners next to fountains, exemplary flower gardens, and other
shops compatible with the arts. The building and grounds could feature landmark architecture.
10.4.1 The center would give La Quinta a strong, expanded cultural dentity that would
translate into positive economic growth, cultural tourism and a public relations
tool. It would offer professional theater, dance, music concerts, as well as
community theater and serve as a venue for community event .
10.4.1.1 Develop an education component whereby vial --os could be
produced for use in the local schools as well &i other outlets,
thereby creating a source of income.
10.4.2 A school for the arts could become part of the facility. (See 5.4)
10.5 Promote the enhancement of the public library and its services.
10.5.1 Upgrade technology and accessibility.
10.5.2 Promote book sales, story telling hours for children, and a mc. bile unit to extend
into all areas within the city borders.
10.6 Incorporate movie theaters in City development.
LEADERSHIP, TRAINING AND COOPERATION
Without the infusion of new knowledgeable people to work in the arts, curre,it programs may not
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continue or may not grow effectively. It is vital that people in the community be identified who
have an interest in and .cnowledge of the arts and their value to the City, and encouraged to be
involved in organizations, commissions, schools, businesses and city government.
Goal 11 Identify Nurture and Train New Cultural and Arts Leadership
11.1 Develop a volunteer pool from a broad cross-section of the community.
11.1.1 Consider creating a chapter of Business Volunteers for the Arts.
11.1.2 Utilize the Senior Center and the La Quinta Arts Foundation as resources for
talent, expertise, and mentoring.
11.1.3 Address board development for nonprofit arts organizations - nd find ways to help
identify potential board members.
11.2 Recruit mentors to serve on boards of cultural organizations.
11.2.1 Encourage the expansion of organizational planning, marketii �, and funding.
11.3 Encourage existing cultural leaders to identify potential new arts leaders.
ALL-INCLUSIVE COMMUNITY ARTS
There are many areas in which the entire community is involved. Major coni.nunity-wide arts
events serve a particular need in uniting all segments and unifying the City. } ,ttention must be
given to programs and zommunity development to let this happen.
Goal 12 Integrate the Arts into Community Life
12.1 Encourage city-wide multi -arts programs.
12.2 Encourage the presentation of public arts events.
12.2.1 Support and promote `On -Stage' productions.
12.2.2 Support and promote Community Concert series.
12.2.3 Support and promote the La Quinta Arts Festival.
12.2.4 Encourage attendance at the "La Quinta Free Day" at the La Quinta Open -Air
Museum.
-15-
12.2 Promote geographical considerations in the arts.
12.2.1 Encourage the incorporation of aesthetics in public landscaping design.
12.2.2 Utilize artists in the designing of public recreation areas.
12.3 Encourage the development of `The Village' as a central gathering place.
12.3.1 The Village Center could include as coffee house, artisan shoos, book store, art
galleries, music store, and outdoor patios with fountains, sculptures, benches,
plants, end places for mini -outdoor concerts or exhibits.
12.4 Consider establishing a "sister city" cultural exchange program --state, national or
international.
Goal 13 Identify La Quinta's Role in the Coachella Valley
13.1 Encourage, promote and participate in Valley -wide arts events, conferences and
workshops.
13.1.1 Cooperate with the County of Riverside Arts Foundation in developing
cooperation and support for the arts among the cities.
13.2 Help develop a system of communication between the cities in the V:.1ley, and their
complementary organizations, commissions and committees.
13.3 Advocate for the arts at all levels: business, government, schools, or znizations,
community at large, and individuals.
WORKING DRAFT
June 26, 1997
-16-
ACKNOWLEDGMENTS
Dozens of residents, both in La Quinta and from throughout the Coachella 'v alley, participated in
meetings, conferences, surveys, and interviews over a period of more than s months. As a
result, the Goals, Objectives and Strategies as listed in this report were deve.oped. The following
individuals and organizations contributed to the study:
Cultural Commission Members:
Honey Atkins
Susan Benay
Steve Berliner
Susan Francis
Kathryn B. Hull
Archie Sharp
Judy Vossler
Subcommittee Members:
John Dethe
Patrick Welch
Organizations:
Art In Public Places Commission
Friends of La Quinta Library
La Quinta Arts Foundation
La Quinta Chamber of Commerce
La Quinta Historical Society
La Quinta On -Stage
La Quinta Open -Air Museum
Round Table West
Soroptimist International of La Quinta
Viva! Foundation
Attendees of Workshop:
Attendees of Coachellz Valley Conference:
City Staff
Marty Nicholson
Cristal Spidell
Pam Stull
Mark Weiss
Britt Wilson
-17-
City Council:
Mayor Glenda Holt
Don Adolph
Terry Henderson
Ron Perkins
Stanley Sniff
DRAFT
June 26, 1997
U �
OF
CULTURAL COMMISSION
MEETING DATE: August 28, 1997
ITEM TITLE: Proposal for Civic Concert Series
The City received a letter dated June 20, 1997 from Mr. Martin Langer, Director of
Coast Concert Management regarding a proposal for a civic concert series. The letter
was considered as Written Correspondence at the June 26, 1997 Commission
meeting at which time the Commission agreed to place the matter on the August
agenda. A copy of Mr. Langer's letter is attached for the Commission's information.
This space on the agenda is reserved to consider Mr. Langer's proposal. Mr. Langer
has been advised that this item is scheduled for the August 28th Cultural Commission
agenda and he has indicated that he will be in attendance to discuss his proposal.
RECOMMENDATION:
Review and discuss Mr. Langer's proposal.
Mark Weiss, Assistant City Manager
cultstaff49.wpd
COAST CONCERT MANAGEMENT
Martin Langer, Director
To: Ms. K. Hull, "'1.1ii June 20, 1997
City of 1a Quiat3 (j��
Cultural Affairs Commission `-_.
From: Mr. M. Langer
Coast Concert Mat.
[I?JUN 2 41997
Subject: PROPOSAL/CIVIC CONCERT SERIES
OBSERVATION: With La Quinta acknowledged as the fastest growing
community in the Coachella Valley, it appears to be appropriate for
the City to take "cultural inventory", and review the progress and
growth of performing arts activity, i.e. musical entertainment, dance,
etc. I submit there is a growing need to accelerate our growth in
this area, and to move to another level. In the spirit of this thought
we offer the following:
PLAN: Produce a signature CIVIC music series sponsored by the City
of La Quinta, that would offer multi -cultural, diverse, quality family
entertainment at affordable prices. By doing so we provide an addi-
tional cultural asset and an important civic resource for the residents.
PROPOSAL: The civic series would be sold on a subscription basis,
offering the residents a cost-conscious concert series of four events
with programming consisting of "McCallum quality" professional attrac-
tions. We, in effect, offer a series that- is wallet -friendly and ap-
pealing with provisions for reduced ticket prices re senior citizens
And students.
All concerts would be presented at La Quinta Middle School
auditorium with a 500 seat capacity. Depending on the season, the
Middle School amphitheatre (capacity 800) can be utilized for larger
audiences.
CONCLUSION: I earnestly believe this project, as outlined, in a
cursory manner, merits your further attention, and is worthy of dis-
cussion. If the Commission shares my enthusiasm and determination on
the subject, a follow-up meeting would be in order to explore the
possibilities in a more detailed fashion, providing additional data
i.e. facts, figures, budgeting, programming, et al.
Can we discuss this --- ?
49994 El Circulo • La Quinta, CA 92253
(619) 564-21 1 1
33 Cool Brook • Irvine, CAVWP5 9 2 61
(714) 854-3314
La-� C9
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CULTURAL COMMISSION
MEETING DATE: August 28, 1997
ITEM TITLE: Discussion of National Arts & Humanities Month
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The City is a member of Americans for the Arts, a national arts advocacy group. As
part of that membership, the City received the attached correspondence regarding
information on October's National Arts and Humanities Month celebrations. This item
has been placed on the agenda pursuant to Commission direction from the July 24th
Cultural Commission meeting.
As the attached indicates, the celebration of National Arts and Humanities Month can
include many activities including asking the City Council to approve a proclamation
in honor of National Arts and Humanities Month. Other City Commissions (e.g.
Historic Preservation Commission) have utilized proclamations in the past to celebrate
events relative to their purpose, or cause. Since there are no funds budgeted in the
Fiscal Year 1997-98 budget, this may be the desired course for the Commission for
this year's event. To that end, staff has prepared the attached proclamation for
consideration by the Commission. Following consideration and approval, the
proclamation could be scheduled for consideration by the City Council at the
September 16th or October 7th Council meetings.
This space on the agenda is reserved to consider recommended ways of celebrating
National Arts and Humanities Month.
RECOMMENDATION:
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
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AMERICANSFOR THE
ARTS
June 1997
Dear Americans for the Arts Friends:
National Arts and Humanities Month 1997 is just around the corner, and with your
involvement, October will stand out as a celebration of culture and community.
There are four primary goals of National Arts and Humanities Month:
• to provide a local, state and national focus on the arts and humanities through
the media for both the general public and the cultural community;
• to encourage the active involvement of arts, humanities and other interested
organizations across the country;
• to provide an opportunity for elected officials and business and civic leaders at
the local, state and federal levels to declare their support for the arts and
humanities; and
• to create a highly visible platform for the ongoing public awareness campaign on
AMERICANS FOR THE ARTS
the arts and humanities.
927 15TH STREET, NW
While there are many ways to get involved in this year's celebration, Americans for
12TH FLOOR
the Arts invites you to be a part of a national initiative designed to bring attention to,
well, Americans for the arts: individuals across the country who have demonstrated
WASHINGTON, Dc 20005
a unique commitment or contribution to their community through the arts. This
might be your mayor or a local elementary school teacher ... it could be your board
202371.2830
chair or a local business owner ... an emerging artist or well -established one.
FAx 202 371.0424
Americans for the Arts will use these examples to bring local and national visibility to
the scope of community leadership, innovation and inspiration achieved through the
arts. National Arts and Humanities Month provides us with an opportune time to
ONE EAST 53RD STREET
raise public awareness of the role that the arts and humanities play in communities
NEW YORK, NY 10022
and the lives of individuals in those communities. By working with you to collect an
array of examples, we will be better able to highlight the links, both traditional and
212223.2787
unexpected, between Americans and the arts. (To submit your "Americans for the
arts," please fax or mail us a one page summary of each individual's accomplishments as
FAx 212 980.4857
they relate to the arts in your community. Photos welcome, too!)
As always, we strongly encourage you to participate in National Arts and Humanities
Month, and offer these additional suggestions:
• Designate the first Saturday of the month (October 4th) an open
house, when local arts organizations are open to the public. These may include
free performances, workshops, lectures or concerts that you or other cultural
Formerh rh<groups have already scheduled, for example. Find a unique way to engage your
loenibh yu)�alArt community in the arts and humanities that day, and invite local leaders to
Agmiel and thr Amen(an participate!
Council for the Arts
Obtain a proclamation from your mayor in honor of National Arts and Humanities
Month ... the United States Conference of Mayors passed a resolution at their recent annual
meeting encouraging mayors across the country to officially proclaim National Arts and Humanities
Month 1997 in their cities and towns. We urge you to follow up with your mayor to get him or
her involved in your local celebration.
Submit articles and opinion editorials to local media about the value of the arts and
humanities. Look for more information on how to write and submit an op ed in a special mailing next
month!
The arts are a vital part of our lives year round, and National Arts and Humanities Month is a special
chance to bring this fact to light. Many of you have used celebrations past as an opportunity for
creative public and community relations. Next month, we will send you more information on ways to
celebrate throughout October, and we encourage you to keep us informed of how you and your
community plan to promote the value of the arts and humanities locally. We'll also have available on-
line the National Arts and Humanities Month logo for you to download for your own use. In the
meantime, please feel free to call me with any questions or for assistance with your efforts related to
this event.
National Arts and Humanities Month 1997 is a great opportunity for all of us. We look forward to
celebrating with you.
Sincerely,
Jennifer Neiman
Director of Communications
NATIONAL ARTS AND HUMANITIES MONTH
OCTOBER 1997
WHEREAS, the arts and humanities enhance and enrich the lives of all Americans; and
WHEREAS, the arts and humanities affect every aspect of life in America today,
including the economy, social problem solving, job creation, education, creativity, and
community livability; and
WHEREAS, a coalition of more than 50 national arts and humanities groups
representing over 23,000 cultural organizations and institutions comprise the National
Cultural Alliance, which works to increase public awareness and understanding of,
and participation in, the humanities and arts; and
WHEREAS, the nation's 23,000 cultural organizations, the National Endowment for
the Arts, the National Endowment for the Humanities, the Institute of Museum and
Library services, the nation's 3,800 local arts agencies, the arts and humanities
councils of the 56 states and U.S. jurisdictions, and the President of the United States
will be encouraged to participate in this celebration; and
WHEREAS, the month of October, 1997, has been recognized as the National Arts
and Humanities Month by the United States Conference of Mayors;
NOW, THEREFORE, I, Glenda L. Holt, Mayor of the City of La Quinta, California, do
hereby proclaim October 1997 as National Arts and Humanities Month in the City of
La Quinta and urge La Quinta residents to participate in and to celebrate the cultural
riches our community has to offer.
S:\citymgr\proclamationarts.wpd
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MEMORANDUM
TO: Cultural Commission
FROM: Mark Weiss, Assistant City Manager !'J
DATE: August 28, 1997
RE: National Arts and Humanities Month
After preparation and distribution of the August Cultural Commission Agenda, the City
received the attached information from the Americans for the Arts regarding National
Arts and Humanities Month.
This item is scheduled for consideration as Business Item "D" on the August 28, 1997
Agenda.
A ne. release that you can adapt for u W your community!
[Your stationery]
For Immediate Release
[Date)
NATIONAL ARTS AND HUMANITIES MONTH — OCTOBER 1997
(YOUR COMMUNITY] JOINS COAST TO COAST CULTURAL CELEBRATION
[(City, State)] —[Your Community] kicks off National Arts and Humanities Month on October I st
with a month full of local. celebrations meant to bring to light the value of cultural activity across the
United States.
For the fifth year, mayors and governors from across America will join President Clinton in
proclaiming October National Arts and Humanities Month, hailing the arts and humanities as vital to
the well-being of our families, communities and the nation as a whole. (Your Agency] has planned
activities that will carry this message to the people of [Your Community] and commemorate the
efforts of millions of Americans working to make the arts and humanities a part of everyone's life.
To launch the local celebration, [Your Agency] has invited Mayor [Name of Mayor] to issue a
proclamation designating October as National Arts and Humanities Month. The announcement will
take place on [Date] at [Time and Place], and everyone is welcome.
The following is a list of some of the other events planned for National Arts and Humanities Month in
[Your Community]. Everyone in the community is encouraged to participate in what has become
this country's largest annual collective celebration of the arts and humanities. [List events, giving
times, places and other relevant information.]
National Arts and Humanities Month, sponsored by the National Cultural Alliance, is an exciting
opportunity to honor the role of the arts and humanities in [Your Community] and learn more
about what goes on in the local cultural community year round. The month -long celebration grew out
of National Arts Week, which was started in 1985 by the National Endowment for the Arts and
sponsored by Americans for the Arts. Take time in October to recognize the importance of the arts
and humanities at the local level and the contributions they make to each community and the lives of
those in it.
i
National Cultural Alliance is a coalition of more than 50 national organizations in the arts and the
humanities representing more than 23,000 cultural institutions, organizations and agencies. NCA is
charged with the development and support of projects which increase public awareness and
understanding of, and participation in, the humanities and the arts.
[Information About Your Agency]
CONTACT: [Contact Name/Agency/Phone Number]
National Arts and Humanities Month — October 1997
Americans in communities nationwide are once again invited to celebrate the arts and
humanities this October, 1997. President William Jefferson Clinton first proclaimed
National Arts and Humanities Month in 1993. "The arts are the fundamental expression
of the human spirit; the humanities are a testament of our shared aspirations," the
President has stated. "Together they restore and renew us, delight and instruct, console
and entertain. They are our legacy, defining us as individuals, as families, as communities,
and as a nation."
The National Endowment for the Arts, the National Endowment for the Humanities, and the Institute of
Museum and Library Services join with the President and communities across the country to salute National
Arts and Humanities Month 1997. When some are questioning the value of public support for the arts and
humanities, this is a time in which Americans can proudly affirm the importance of culture to a strong and
vibrant nation. By sponsoring or attending performances of dance, theater, or music; by helping families
discover the fascinating resources of libraries and museums; and by exploring who we are by looking at our
history, we renew our creative spirit and continue a process of lifelong learning. When we share our cultural
treasures through discussion, broadcasts, teacher training, concerts, and classes, we preserve an invaluable
legacy for future generations.
National Arts and Humanities Month 1997 is an opportunity for Americans to contemplate the approaching
millennium by rediscovering the cultural elements which define this great country. Vital public -private
partnerships sustain the many individuals and organizations who have made outstanding achievements in the arts
and humanities. America's cultural endowments exist so all of our citizens can enjoy these remarkable gifts.
As President Clinton said in his State of the Union address, "Instead of cutting back on our modest efforts to
support the arts and humanities, I believe we should stand by them and challenge our artists, musicians, and
writers — challenge our museums, libraries, and theaters. We should challenge all Americans in the arts and
humanities to join with their fellow citizens to make the year 2000 a national celebration of the American spirit
in every community, a celebration of our common culture in the century that is past and in the new one to
come in a new millennium so that we can remain the world's beacon not only of liberty but of creativity long
after the fireworks have faded."
As part of this special month, we thank all Americans for their tireless support of and invaluable contributions
to the arts and humanities. As we observe National Arts and Humanities Month, let us pay tribute to America's
rich cultural heritage.
Jane Alexander
Chairman
NEA
Diane B. Frankel
Director
IMLS
Sheldon Hackney
Chairman
NEH
A Message From Stan Katz, Chairman of the National Cultural Alliance
National Arts and Humanities Month is a coast -to -coast celebration of culture in America.
Sponsored by the National Cultural Alliance, a coalition of over 50 national organizations in the arts
and humanities representing more than 23,000 cultural institutions and agencies in communities large
and small, National Arts and Humanities Month has four primary goals:
• to provide a local, state and national focus on the arts and humanities through the media for both the
general public and the cultural community;
• to encourage the active involvement of arts, humanities and other organizations across the country;
• to provide an opportunity for elected officials and business and civic leaders at the local, state and
federal levels to declare their support for the arts and humanities; and
• to create a visible platform for an ongoing public awareness campaign on the arts and humanities.
We strongly encourage you to participate in National Arts and Humanities Month, and offer these suggestions:
* Participate in the National Open House on Saturday, October 4, to kick off the month -long celebration with a
free performance, behind -the -scenes tour, workshop, concert, festival or other cultural event open to the public. Find a
unique way to engage your community in the arts and humanities that day, and invite local leaders to participate. See
enclosed 101 Things You Can Do To Celebrate National Arts and Humanities Month for ideas!
* Obtain a proclamation from your mayor in honor of National Arts and Humanities Month ... the United States
Conference of Mayors passed a resolution this year encouraging mayors to officially proclaim National Arts and
Humanities Month 1997 in their cities and towns. Follow up with your mayor to get him or her involved in your local
celebration. Sample mayoral proclamation inside!
* Submit articles and opinion editorials to newspapers and magazines about the value of the arts and humanities. We've
included a sample press release for you to adapt and distribute to local media!
* Work with your local cable television operator to broadcast a public service announcement produced by this year's
lead sponsor of National Arts and Humanities Month, Ovation — The Arts Network. Ovation is distributing PSAs to
cable systems nationwide, urging them to give visibility to this year's National Arts and Humanities Month celebration.
Look inside for more information on Ovation and the PSA!
This year's effort is being coordinated by Americans for the Arts under contract with the National Cultural Alliance.
Please take a minute to complete the enclosed participation form so that we can keep track of events happening
nationwide. (By returning the form, you also become eligible for a free trip to Washington during National Arts and
Humanities Month 1998!) If you have any questions on this year's effort, contact your national service organization or
call Americans for the Arts at 202.371.2830. We look forward to celebrating with you in October!
P.S. The National Arts and Humanities Month logo is available on-line! Go to Americans for the Arts' web site at
<www.artsuso.org>; click on the National Arts and Humanities Month icon to download it for use on posters, newsletters and
other printed materials. We have included a logo sheet in this kit, as well!
This kit made possible through the generous support of Ovation — The Arts Network
CABLE OPERATOR PROMOTION PARTNERS
Local cable operators are excellent local promotion partners.
The majority of cablesystems across the U.S. will be receiving
information from OVATION - The Arts Network about arts and
humanities month, including free tools they can use to promote
your efforts. Notices will also be included in mailings to public
affairs professionals from the Cable Television Public Affairs
Association. Consider the local cablesystern a co -branding
partner in your efforts.
• The contacts at the local cable system would either be in marketing
and/or public relations or local programming. If your activity has an
educational bent ask for the person that coordinates Cable in the
Classroom.
• Use board or leadership connections to the General Manager or
President of the system to gain their support for system
participation with their efforts.
Ask the system to be a partner in your efforts in doing something for
the community. Go for all of the in kind services they can offer.
local production, creating a tape for inclusion in the OVATION
program, promotional spots, on -site coverage, a government
relations program talking about the arts in their community,
participation with schools, etc. Please let the cable system know
OVATION will provide them with a PSA they can add your local
Information to. They can request this directly by calling 1-800-682-
8466.
If your community has local government or educational access
channels and the local cable operator won't support your efforts go
to them as a second source of coverage or to a local broadcast tv
station. They may volunteer in kind services to help you document
what you're doing or further the word to the rest of the community.
• Let the operator know this a multi -year activity and bring them in
early on in the planning stages for next year.
0 Feel free to call on OVATION to help in your efforts 1-800-682-8466
201 NORTH UNION STREET • SuiTE 210 • ALExANDRIA,VA 22314 • TELEPHONE 703-518-3095 • FACSIMILE 703-518-3096 . E-MAIL: ovationtv.com
INN
THE ARTS NETWORK
August, 7, 1997
Dear Arts and Humanities Month Participant`
OVATION — The Arts Network is proud to sponsor 1997 National Arts and Humanities
Month. As the only cable network dedicated solely to the arts we take pleasure in being
a partner in this important effort.
This packet includes tips and information for your use in promoting awareness of and
participation in the arts and humanities in your community. October's Arts and
Humanities Month is a great opportunity to bring the arts and humanities to everyone
and to let all members of your community know about the great work you do on a daily
basis.
OVATION is pleased to join with the National Cultural Alliance in promoting Arts and
Humanities Monththroughour national television network and in promotionwith cable
systems across the country. We will be making a PSA and other information mailable t+a
local cable operators and encourage you to reach out to them as a promotion partner
during your Arts and Humanities Month activities, OVATION is asking local cable
operators to film the arts and humanities in their community during October and to
provide a short videotape to our network. We will edit these,shortvidew to.create a
"picture" of the arts and humanities'around the country. This tape will be provickd to
all members of Congress, the President, Vice President and ether politicalleaders. We
will also provide copies to the -national service` organizations to use as they see fit.
Be sure to let the National Cultural -Alliance know how you plan to celebrate Arts and
Humanities Month through the enclosed fax -back paarttici form, These forms will
be used for a random drawing to select representatives aging you to come at our
expense to Washington, DC for the 1999 Arts and Humanities festivities.
We also encourage you to putyour information up on your Internet site: OVATION will
be happy to link your site to ours througb a simple submission process. Access
OVATION's website at www.ovationw corn and submit your organizrttiotes web address
at the Arts Index section of our-website We also encourage you to place OVATION one
your maili list for press releases tothe attention of OVATIONews.
We hope this will be a successful arts and humanities month and we look. forward, to
hearing about the great things your organization is doing to promote the arts and
humanities.
Sincerely,
E
J. Carter Brown JHaAroldtE. Mor!
Chairman of the Board President & CEO
Enclosures
101 Thins & ,)u Can Do to Celebrate National arts and Humanities Month
I . Participate in the National Open House on Saturday, October 4th.
2. Hang a banner.
3. Send a press release to your local paper.
4. Hand out buttons with the National Arts and Humanities Month logo.
S. Coordinate a series of 31 10-second radio public service announcements to run each day of the month.
6. Customize your computer screen -saver to remind you that its National Arts and Humanities Month!
7. Provide a flier to all local hotels to place in guest rooms and/or at the concierge stations.
8. Compile a list of area artists willing to perform throughout October; make it available to schools, libraries, etc.
9. Read a book aloud.
10. Dedicate every local art opening during October to National Arts and Humanities Month.
11. Ask local clergy to celebrate with a sermon or a bell ringing.
12. Organize "brown bag" lunchtime concerts in the town square; invite local musicians to participate.
13. Write an op-ed on the value of the arts to your community.
14. Suggest to local teachers that they engage students in a National Arts and Humanities Month project, like a play or mural.
15. Arrange a student art exhibition to be displayed at the school, a local business, the public library or City Hall.
16. Obtain an official proclamation from your Mayor or City Council.
17. Ask your local cinema to show a slide of "October is National Arts and Humanities Month" before each movie begins.
18. Plan a reception at your local arts agency and invite the community to learn what you do!
19. Encourage local performers to hold an open rehearsal.
20. At the dinner table, take turns sharing one creative thing you each did that day.
21. Ask local museums to give a "behind -the -scenes" tour of how exhibits are put together.
22. Organize "Children -Go -Free Day" ... to the theater, museum, concert, puppet show.
23. Suggest local businesses "adopt" an artist for the month, providing space for the artist to demonstrate or exhibit work.
24. Host a dinner for your Board of Directors to celebrate the work your agency does to bring the arts to the community.
25. Work with local detention centers and prisons to hold art classes for the inmates.
26. At a public event, distribute balloons with the National Arts and Humanities Month logo.
27. Schedule performances at senior centers, hospitals, nursing homes, hospices.
28. Design posters for your local transportation authority to display in buses and subways.
29. Ask your local weatherman to mention National Arts and Humanities Month, a la Willard Scott.
30. Ask the local airport to hang a banner for National Arts and Humanities Month with a number to call for information.
31. Put together an October calendar of events for display in a public place, such as Town Hall.
32. Organize a parade, inviting all artists and arts organizations to march and perform.
33. Produce a public service announcement for your local radio and/or TV stations.
34. Sponsor a seminar for local arts and government leaders on the important role of public support for the arts and culture.
35. Create a bumper sticker for National Arts and Humanities Month. (Pssst! If you don't specify a year, it can be used again!)
36. Take out a full page ad in your local paper (or get one donated!) listing all local arts events happening throughout October.
37. Ask community arts leaders to schedule tours of their facilities, or ...
38. ... develop a walking tour of cultural organizations and let them be the guides.
39. Donate used books to local schools and libraries, and encourage others in the community to do the same.
40. Hold a community sing -a -long every Sunday (or Monday, Tuesday, etc.) on the City Hall steps.
41. Notify all local cultural groups that October is National Arts and Humanities Month; encourage collaborations!
42. Recommend to local businesses that they mention National Arts and Humanities Month on receipts or automated mailings.
43. Display information about a different artist/arts organization in your agency every week during the month.
44. Encourage public performances in the square, on the sidewalk, pier, etc.
45. Wear a National Arts and Humanities Month lapel pin.
46. Organize a storytelling session at a bookstore, library or school for people of all ages to share personal tales of life in the community.
47. Ask local writers to submit to a publication to be put together in honor of National Arts and Humanities Month ...
48. ... and sell it as a memento of cultural life in your community!
49. Hold a benefit auction with local crafts - a great way for the community to see the array of talent in your area!
50. Hold a one -day (or longer!) festival.
i' Take pictures of arts events and loc-, rtists throughout October for a community slide s,. w at the end of the month.
52. Ask the local convention and visitors bureau to include a National Arts and Humanities Month flier in all October mailings.
53. Does your city have its own magazine? Make sure they know it's National Arts and Humanities Month!
54. Invite professional musicians and actors to hold a "Master Class" for students or members of the community at large.
55. Arrange field trips to National Arts and Humanities Month events.
56. Ask local reporters and newscasters to mention National Arts and Humanities Month in stories on local cultural events.
57. Organize a community talent show.
58. Conduct a series of practical workshops for local artists: marketing your work, portfolio development, getting publicity, etc.
59. Make sure your community hears you loud and sees you clear: use the National Arts and Humanities Month logo in your newsletter.
60. Make a self -guided walking tour map of local historical sites; give copies to local businesses, arts groups and libraries for distribution.
61. Go to a matinee performance with your children (or borrow someone else's!).
62. Present an award to someone in your community who has contributed a lot to the arts or humanities.
63. Take a class in paper making ...
64. ... or painting ...
65. ... or modern dance ...
66. ... or creative writing!
67. Create a community photo album: invite local residents to donate old photographs and take new ones throughout the month.
68. Suggest local theaters organize post -performance discussions once a week.
69. Advertise a cultural event in the personals: "In search of art lover. Meet at [place] at [time] for an evening sure to excite you!"
70. Write a letter to your Member of Congress listing events in the district during the month. Invite him or her to participate!
71. With the Department of Public Works, create street banners for National Arts and Humanities Month (designed by local artists!).
72. Read the arts section of the newspaper first.
73. Take up an instrument (or rekindle your interest in an old one!).
74. Suggest to your local public television station a panel on local cultural life; offer to coordinate a panel of speakers.
75. Invite a college art, music or English student to spend an hour at the high school to talk about their course of study.
76. Alert your newspaper's "Datebook" section that October is National Arts and Humanities Month.
77. E-mail everyone you know and encourage them to participate in the month -long celebration.
78. Provide taxi cab companies with fliers about local cultural activities to distribute to their fares.
79. Encourage presenters to add a National Arts and Humanities Month imprint on all tickets for performances during October.
80. Send notes to your donors saying thanks for all they do to help the arts and humanities thrive in your community.
81. Commission a local artist or student to design a poster for National Arts and Humanities Month, and post it around town.
82. Ask a local coffee house to host a poetry reading.
83. Print bookmarks (cheap!) for distribution at bookstores and libraries during October.
84. Publish a calendar of events and post it in restaurants, stores, schools, etc.
85. Ask local banks to enclose a card about National Arts and Humanities Month, with the logo, in their October bank statements.
86. Ask galleries to stay open one evening a week during October to attract those who are unable to visit during regular weekday hours.
87. Create inserts for performance centers to be included in their programs.
88. Arrange for movie theaters to display "October is National Arts and Humanities Month" on their marquis.
89. Now's the time to unveil a new project, product or service.
90. Print up temporary tattoos with the National Arts and Humanities Month logo to distribute at events throughout October.
91. Sponsor a Halloween story competition for children ...
92. ... and arrange for the local newspaper to run the winning entry on October 31 st.
93. Visit a museum you haven't been to in a while.
94. Raffle off a donation of art or literature by someone in the community, with proceeds going to a local art program.
95. Fax this list to all the arts organizations in your community!
96. Organize a local "Battle of the Bands."
97. Include a flier about National Arts and Humanities Month with Sunday paper deliveries during the month.
98. Ask the supermarket to print paper bags with the National Arts and Humanities Month logo and list of local cultural organizations.
99. Invite local government officials to participate in events throughout October.
100. Get staff to donate to a bake sale fund raiser for your agency (and print napkins with the National Arts and Humanities Month logo!)
101. Don't forget to tell Americans for the Arts about the events and activities you have planned!
For more information, please call Americans for the Arts at 202.371.2830
Sample Mayoral Proclamation
The United States Conference of Mayors passed a resolution at its recent Annual
Meeting encouraging mayors to get involved in National Arts and Humanities
Month 1997. Using the example below, work with your mayor to issue an official
proclamation for this year's month -long celebration, and get him or her to hold a
public event at which to present it to the community. This is a great way to get
visibility for your organization or event, too!
National Arts and Humanities Month 1997
WHEREAS, the arts and humanities enhance and enrich the lives of all Americans; and
WHEREAS, the arts and humanities affect every aspect of life in America today including the
economy, social problem solving, job creation, education, creativity, and community livability; and
WHEREAS, a coalition of more than 50 national arts and humanities groups representing over
23,000 cultural organizations and institutions comprise the National Cultural Alliance, which works to
increase public awareness and understanding of, and participation in, the humanities and the arts; and
WHEREAS, the nation's 23,000 cultural organizations, the National Endowment for the Arts, the
National Endowment for the Humanities, the Institute of Museum and Library Services, the nation's
3,800 local arts agencies, the arts and humanities councils of the 56 states and U.S. jurisdictions, and
the President of the United States will be encouraged to participate in this celebration; and
WHEREAS, the month of October 1997 has been recognized as National Arts and Humanities
Month by the United States Conference of Mayors;
NOW, THEREFORE, BE IT RESOLVED, that I [Name of Mayor], Mayor of [Name of City], do hereby
declare October 1997 as National Arts and Humanities Month, and urge [Name of City] residents to
participate in and to celebrate the cultural riches our community has to offer.
* National Arts and I• ..jmanities Month 1997
TO: Americans for the Arts
FROM:
Organization:
WE WILL PARTICIPATE IN NATIONAL ARTS AND HUMANITIES MONTH
IN THE FOLLOWING WAYS:
V
7
7
EVENTS ...
WHAT?
WHERE?
WHEN?
MEDIA COVERAGE ...
WE PLAN TO CHECK ALL THAT APPLY:
National Open House
Yes! We will participate in the
National Open House on Saturday,
October 4th.
ISSUE A PRESS RELEASE TO LOCAL MEDIA
DEVELOP AND/OR ENCOURAGE THE USE OF PUBLIC SERVICE ANNOUNCEMENTS
SUBMIT AN OP ED
PURSUE TELEVISION COVERAGE
OTHER:
PROCLAMATIONS ...
WE OBTAINED NATIONAL ARTS AND HUMANITIES MONTH PROCLAMATIONS FROM:
OUR MAYOR
OUR GOVERNOR
IN ADDITION, WE ARE PLANNING THE FOLLOWING:
(Please give brief descriptions all other events and initiatives specific to National Arts and Humanities Month.)
Our National Arts and Humanities Month staff contact is:
phone:
fax:
city and state:
THANK
YOU!
National Arts and Humanities Month 1997 is sponsored by the National Cultural Alliance and coordinated by Americans for the Arts.
Special thanks to Ovation - The Arts Network for generous support of this year's effort If you have any questions please call 202.371.2830.
Cool stuff for National Arts ,id Humanities Month!
Pass out National Arts and Humanities Month buttons during the National Open House on
October 4th! Give your board National Arts and Humanities Month mugs! Get the local
weatherman to wear a National Arts and Humanities Month T-shirt on air! Put stickers on
all mailings through the month of October! Below, some ideas and information to help you
get the word out in your community about National Arts and Humanities Month 1997!
A banner on City Hall!
Whether you design your own or order one through a special arrangement with Capitol Signs, a banner can
encourage those in your community to find out more about the arts and humanities in your area! (Customize
the banner to include your organization's logo!) Hang it on City Hall, during the National Open House, or at
any event during the month of October.
• White 8 or 10 oz. vinyl banner for indoor and short-term outdoor use: $5.25/sq. ft. + $15
• White 13 oz. vinyl banner for extended outdoor use: $5.75/sq. ft. + $15
To order, call Capitol Signs at 1.800.697.4905 and ask for Terry Suggs!
Buttons, stickers and more!
These materials and more are available through Specialties, Inc.:
BUTTONS
Four color 2" x 3" rectangular celluloid buttons with pin back
$.60/each; minimum order: 100
STICKERS
One color 1 314" x 3 314" peel -off stickers
$53/roll of 500
T-SHIRTS/LAPEL PINS/MUGS/BASEBALL CAPS/CANVAS TOTE BAGS
Great giveaways for board, staff j; public officials, schools!
Available in large quantities of 50 or more.
To order, please call Specialties, Inc. at 202.966.9201 and ask for Lynda Lyle! All orders must be
placed by September 15th for guaranteed delivery by October 1st. Please allow 7-10 working days fo,
delivery.
U rY
OF TNT
CULTURAL COMMISSION
MEETING DATE: August 28, 1997
ITEM TITLE: Report of Chairperson's Meeting with Rancho
Mirage Regarding a Valley -wide Conference
BACKGROUND AND OVERVIEW:
Chairperson Hull reported at the June 261h Commission meeting that Margaret
Fairchild, one of the cultural commissioners for the City of Rancho Mirage, contacted
her regarding the possibility of Rancho Mirage hosting a Valley wide cultural
conference similar to the two conferences sponsored by La Quinta's Cultural
Commission. Chairperson Hull reported that she would be meeting with Ms. Fairchild
regarding the proposed event.
This space on the agenda is reserved for a report of the Chairperson on the meeting
she had with Ms. Fairchild of Rancho Mirage's Cultural Commission.
RECOMMENDATION:
Receive and file information.
Mark Weiss, Assistant City Manager
cultstaff51 .wpd
•
F �2
U rY
'y OF TM�
CULTURAL COMMISSION
MEETING DATE: August 28, 1997
ITEM TITLE: Review of Arts Organization List
BACKGROUND AND OVERVIEW:
This item has been placed on the agenda at the request of the Cultural Commission
on July 24, 1997. The Art Organization List is a document that was created by the
Cultural Commission and it periodically updated. The last update was in January
1997.
Attachment No. 1 is the existing Art Organization List for consideration/action by the
Commission.
RECOMMENDATION:
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
cultstaff52.wpd
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'y OF TNT
CULTURAL COMMISSION
MEETING DATE: August 28, 1997
ITEM TITLE: Letter(s) of Commendation
The Cultural Commission has requested that this item be placed on each agenda for
the Commission to consider sending out letter(s) of commendation to worthy
individuals/organizations which provide cultural events/activities or enhance culture
in the Coachella Valley. This space is reserved for the Commission to discuss any
letters of commendation which the Commission would like to send out.
Attached are copies of letters that were sent out based on direction from the June
26, 1997 Commission meeting.
RECOMMENDATION:
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
c: cultstaff53mpd
4
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
July 3, 1997
Mr. Clifford Bell
1640 N. Poinsettia, #306
Los Angeles, CA 90046
Dear Mr. Bell:
Thank you so much for spending several days in the Coachella Valley and meeting so many of La
Quinta's local citizens. It was a pleasure to meet you and Mr. Teeter and to see your enthusiasm for
the On Stage production.
The Cultural Commission expresses its thanks to you for the valuable contribution you have made
and will be making in the future. If the Commissioners can be of assistance to you at any time, we
are available. We commend you for your dedication to our project.
Sincerely,
Kathryn B. Hull
Chair
La Quinta Cultural Commission
MAILING ADDRESS - P.O. BOX. 1504 - LA OUINTA, CALIFORNIA 92253 r�
Tity/
"
78-495 CALLE TAMPICO — LA GIUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
July 3, 1997
Mr. Jim Volz
California State University
P.O. Box 6850
Fullerton, CA 92834
Dear Jim:
It was a pleasure to see you recently, when you spent time in La Quinta with Mr. Bell and Mr. Teeter.
We appreciate your enthusiasm for the On Stage production, and the role you are playing in pulling
it all together.
If the Cultural Commission can be of help to you anytime, please call on us. You are to be
commended for your dedication to the project, and once more, we thank you for your time and talent
in working with our local citizens.
Sincerely,
Kathryn B. Hull
Chair
La Quinta Cultural Commission
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 �(r
Titvl 4 aCP Qum&
78 495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253FAX (619) 777-7000
July 3, 1997
Ms. Lara Teeter
1828 N. Placentia, #246
Placentia, CA 92870
Dear Ms. Teeter:
It was a pleasure to meet you and Mr. Bell when you were in the Coachella Valley. We appreciate
your enthusiasm for the On Stage production. You met a number of people who are valuable
resources to you. You are to be commended for your dedication to the project.
If the Cultural Commission can be of assistance to you in any way, please call on us. We are
delighted to have you working on the project, and I am sure we will see you more often in the coming
months.
Once again, thank you for the role you are playing in La Quinta's history. We value your talent and
knowledge.
Sincerely,
Kathryn B. Hull
Chair
La Quinta Cultural Commission
5�
MAILING ADDRESS - P.O. BOX 1504 - LA OUINTA, CALIFORNIA 92253 a(r�
Tit�p 4 stP "
78-495 CALLE TAMPICO — LA GIUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
July 3, 1997
Mrs. Honey Atkins
La Quinta On Stage
52-470 Avenida Madero
La Quinta, CA 92253
Dear Honey:
The Cultural Commission acknowledges your efforts and contributions to the development of the On
Stage production. You arranged meetings for the consultants with the appropriate people and
directed the efforts of your Board in facilitating their time here.
The luncheon you hosted at the La Quinta Resort was appreciated by everyone in attendance, I'm
sure. It was good to meet the people who will be involved in developing the production during the
next several months and for them to meet the leaders in our community. You are to be commended
for organizing it all so well and being such a gracious hostess to both visitors and local citizens.
We are honored to have you as one of our commissioners. Thank you.
Sincerely,
Kathryn B. Hull
Chair
La Quinta Cultural Commission
MAILING ADDRESS - P.O. BOX 1504 - LA OUINTA, CALIFORNIA 92253 r
T4tY1,4 4 Qum&
MEMORANDUM
CULTURAL COMMISSION
MEETING DATE: August 28, 1997
ITEM TITLE: Support and Recognition of Arts Organizations
BACKGROUND AND OVERVIEW:
The Cultural Commission has requested that this item be placed on each agenda for
the Commission to consider giving support and recognition to cultural organizations.
This space has been reserved on the agenda for the Commission to discuss support
and recognition for appropriate organizations.
RECOMMENDATION:
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
cultstaff54.wpd
9foncy J. Atkiru
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AUG 18 ICr-!
DE Pl.
T-dit 4 *P Q"
MEMORANDUM
TO: Cultural Commission
Assistant City V�
FROM: Mark Weiss, Y Manager
DATE: August 28, 1997
RE: City Council Action on Grant Applications
The City Council considered the Cultural Commission recommendations for grant
funding at the August 5, 1997 Council meeting. Following their review and
consideration of the applications, the Council made the following grant awards:
La Quina On Stage .................... $15,000
La Quinta Historical Society .............. $12,000
La Quinta Arts Foundation .............. $45,000
Coachella Valley Community Concerts ....... $5,000
La Quinta Open Air Museum .............. $3,000
The Council acknowledged the Cultural Commission's efforts in reviewing the grant
applications and the difficult task of making funding recommendations for the
applications.
If you have any questions, please let me know. Thank you.