CAC 11 20 1997T4tyl 4 4a Q"
CULTURAL COMMISSION AGENDA
La Quinta Civic Center West Conference Room
78-495 Calle Tampico - La Quinta, CA 92253
November 20, 1997
12:00 Noon
I. CALL TO ORDER
A. Pledge of Allegiance
B. Roll Call
II. PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to five minutes or less.
III. CONFIRMATION OF AGENDA
Corrections, deletions or reorganization of the agenda
IV. CONSENT CALENDAR
A. Approval of Minutes of October 23, 1997 - Regular Meeting
B. Approval of Minutes of October 30, 1997 - Special Meeting
C. Monthly Department Report
V. PUBLIC HEARING
VI. BUSINESS ITEMS
A. Cultural Plan
B. Artist of the Month Report from Subcommittee
C. Web Page Discussion
D. Public Relations for Cultural Commission
E. Letters of Commendation
F. Support and Recognition of Art Organizations
VII. CORRESPONDENCE AND WRITTEN MATERIALS
A. Art in Public Places Commission Minutes for September 8 & October 6, 1997
B. Historical Preservation Commission Minutes for September 18, 1997
C. Correspondence from Americans for the Arts
D. Rancho Mirage Letter Regarding Conference
E. Letter from Chairperson Hull Regarding CALAA Conference in Riverside
VI11. COMMISSIONER ITEMS
IX. ADJOURNMENT
NEXT MEETING INFORMATION
December 18, 1997 12:00 Noon
La Quinta Civic Center Study Session Room
C:\MyData\CRISTAL\CAC\CAC11-20.wpd
CULTURAL COMMISSION MEETING DATE: November 20, 1997
ITEM TITLE:
Monthly Department Report for October 1997
BACKGROUND:
The Community Services Department completes a monthly Department Report consisting of
attendance figures for all programs, upcoming events and meetings attended. The Department
Report is transmitted to the City Council on the second Council meeting of every month.
RECOMMENDATION:
Receive and file.
VUal j L^- —
Mark Weiss
Assistant City Manager
Attachment: Monthly Department Report
MEMO.DR
T4'yl 4 4 Qumm
MEMORANDUM
TO: Honorable Mayor and Members of the City Council
FROM: Marni Kunsman, Recreation Supervisor`// l
VIA: Tom Hartung, Building & Safety Director
DATE: November 18, 1997
SUBJECT: Transmittal of Community Services Department Report for the Month
of October 1997
UPCOMING EVENTS OF THE COMMUNITY SERVICES DEPARTMENT FOR THE MONTH OF
DECEMBER 1997:
Dec 3 Medicare and Long Term Care, Seminar, Sr. Center
Dec 5 Annual Treelighting Ceremony at Mainstreet Marketplace
Dec 7 NFL Gatorade, Punt, Pass & Kick, Team Championship, San Diego
Dec 9 Holiday Luncheon with Entertainment, Sr. Center
Dec 11 One on One Financial Questions Answered, Seminar, Sr. Center
Dec 12 Ballroom Dance Lessons, Sr. Center
Dec 13 Breakfast with Santa, La Quinta Senior Center
Dec 13 West Coast Swing, Ballroom Dance Session Three, La Quinta High School
Dec 16 Healthy Cooking Class, Sr. Center
Dec 16 Hearing Consultation, Sr. Center
Dec 17, Travel Seminar, Sr. Center
Dec 17 Dance to the Stan Miller Combo, Sr. Center
Dec 20 Christmas Golf for Kids, Session One, La Quinta Golf Ranch
Dec 22 Winter Break, Ice Skating at the Ice Chalet
Dec 23 Winter Break, Fantasy Forest at Santa's Village
Dec 24 Winter Break, Park Fun and Pizza Party
Dec 26 Winter Break, A Trip to the Movies
Dec 27 Christmas Golf for Kids, Session Two, La Quinta Golf Ranch
Dec 29 Winter Break, The Living Desert
Dec 30 Winter Break, Palm Springs Desert Museum
Dec 31 Winter Break, New Year's Eve Blowout
G2
v S
b OF TNt
COMMUNITY SERVICES DEPARTMENT
ATTENDANCE REPORT FOR THE MONTH OF OCTOBER 1997
SUMMARY SHEET
Meetinas Per Month
19971
19961
Variance
19PI
19961
Programs
Leisure Class Total
103
39
64
46
15
IAfterschool Program
182
36
146
59
17
Special Events Total
265
0
265
6
0
!Adult Sports; Total
240
72
168
13
61
Senior Center Total
4,789
3,554
1235
155
125
Kidsline Call Total
502
921
410
n/a
n/a
Pro ram Total:
60811
37931
2288
279
163
Rental Attendance
ILa Quinta Sports Com lex
Wildcats Softball
40
60
-20
8
16
La Quinta Jr. Football
170
160
10
6
12
AYSO Soccer
600
450
150
7
25
Rental Total:
810
670
140
21
53
PARTICIPATION
GRAND TOTAL
1 6891
4463
2428
300
216
1997
1996
Variance
Volunteer Hours
Senior Center
1,248
1,187
61
Meals on Wheels
56
60
-4
Kidsline
77
101
67
1 Volunteer Total:
1381
12571
124
Revenue
,Sr. Center Revenue
$4,729
$3,766
$962
Recreation Programs
$1,808
$5,248
$4,330
Revenue Total:
$6,537
$9,014
$3,368
Page 1
Ser,..,r Center Recreation Attendance
Meetings Per Month
1997 1996 (Variance 1997 1996
!,Sr. Activities
Ambassador Attendance 86 1 103 -17 n/a n/a
(Billiards
(Blood Pressure Check
3811 48
-10 41
51
(Body Composition Analysis
1 1 01
1! 1
0',
!Bridge, ACLB
203 0 20311 51
01
(Bridge Duplicate/Social 2881 3191 -31 13
16
;Computer Lab 51 0 51 1 1
0'
i Creative Writing Club
291 46 -17 4
7
(FIND Food Distribution
6281 191 ' 437 51
41
!Golden Tones Rehersal
621 111 I
-491 4;
5 j
Golden Tones Performance
381
321
61
3
21
1 Hearing Consultant
3
01
31
1
0
Ice Cream Social
18
71
111
1
1
Information Services
230
115
115
n a
n/a
Consultation
10
7
3
1
1
.Legal
Medicare Consultation
8
0
8
n/a
n/a
Monthl Birthday Party
1 30
35
-5
1
1
1 Movie Time
47
20
27
4
4
1 Referral & Outreach
26
01
26
n/a
n/a
'Television Viewing
15
39
-241
n/a
n/a j
(Tennis
20
01
201
51
0
Sr. Activities Subtotal
1 1789
10821
707
531
51
Sr. Classes
1
AARP "55" Course
521
301
2211
2
1 1
Arts & Crafts
47
22
25
5
4
Ballroom Dance
22
0
22
2
0
,Bridge Lessons
96
25
71
8
4
Ceramics
36
24
12
5
4
ICom uter
102
96
6
19
11
1 Exercise
6681
600
68
141
12
Healthy Cooking
151
0
15
1
0
Line Dance
681
27
41
7
4
PACE Exercise
51
42
9
9
9
Painting
22
15
7
5
4
ITap Dance j36
11
25
4.
3
Watercolor Class
35
0
35
4
0
Yo a
29
55
-26
4
10
Sr. Class Subtotal
12791
947
332
89
66
Sr. Special Events
IBig Band Dance
61
111
-50
1
1
ICommunity Garden
6
0
6
1
0
CPR Class
6
7
-1
1
1
Friends Meeting
6
10
-4
1
1
Health Fair
1500
13001.200
1
1
!Luncheon
70
701
0
1
1
Seminars
62
22
401
5
2
'Share Meetings
6
5
1
1
1
Share Sign Up
4
0
4
1
0
Sr. Events Subtotal
1721
1525
196
13
8
Senior Center Totals
47891
3554
1235
155
125
Page 3
Youth and Adult Recreation Attendance
Meetings Per Month
1997 1996 (Variance 1997 1996
iLeisure Laasses
Oil Paintin 81 01 81 3
01
Watercolor 1 71 01
71 31
0
!Beginning Guitar 8 i 4.
4! 51
4
iBeginning Computers 1 8 101
-2 4 I
4
(Beginning Computers II
101 0
101
5
0
Liftle Dragon Karate Club
91 01
91
3
01
Intro to Moo Duk Kwan
81 11 I
-31
31
21
1Intro to Horsemanship
101 01
101
31
0 i
Ballroom Dance Combo Class
I- 7' 11
-41
51:
4
Dog Obedience Session II
91
3
6
1'
1
Beginning Percussion Ensemble
41
0
41
51
0
Intro to Photography
7
0
71
21
0
A to Z for Golf Session II
5
01
51
2
0
Golf -Back to the Beginning II
3
0
31
2
0
Leisure Class Subtotal
103 I
39
641
46
15
Afterschool Class Program
Homework Improvement Truman
131
51
81
4
4
Homework Improvement Adams 1
101
01
10
4
0
Homework improvement Adams II
41
0
4
5
0
ICheerleadin Truman
251
12
131
5
5
ICheerleading Adams
19 !
01
191
4
0
IJazz Dance Truman
121
01
121
4
0
Youth Cooking Class Truman
61
0
61
5
0
Art of Decorating Truman
11
0
11
1 4
0
Football Truman
12
0
12
4
0
Football Adams
51
0
5
4
0
Basketball Truman
221
7
15
4
4
!Basketball Adams
1 81
0
8
4
0
ITumblin Truman —7-211
12
9
4
4
!Tumbling Adams
14
0
141
4
0
Afterschool Class Subtotal
1821
361
146
59
17
I
Special Events,
I
Radio Control Car Races
2251
0
225
5
0
Great Pumpkin Race
401
0
40
1
0
IS ecial Events Subtotal
2651
0
265
6
0
I
Adult Sports
Adult Volleyball League
60
72
-12
9
6
Adult Soccer League
180
0
180
4
0
1Sports Subtotal
240
72
168
13l
6
Page 2
U �
`y OF [ N�
CULTURAL COMMISSION
MEETING DATE: November 20, 1997
ITEM TITLE: Cultural Plan
The Commission is continuing its work on the development of a Cultural Plan for the
City of La Quinta. The draft Plan has undergone several revisions, the latest being
the October 23'd version which was reviewed by the Commission on that date.
In order to obtain community input on the draft Plan, the Commission conducted a
special meeting/community meeting on November 12th at the La Quinta Senior Center.
Cultural leaders and residents were invited to attend the meeting and share their
comments and thoughts regarding the draft Plan. Several comments relative to the
plan were made including methods of soliciting additional information from the
cultural organizations in the community. Ideas discussed including contacting the
boards of these organizations to discuss the Plan with them and to obtain their
feedback on it. A copy of the latest Plan is attached for the Commission's use.
This space on the agenda has been reserved for the Commission to discuss the next
steps in the development of the Plan.
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
cultstaff73.wpd
WORKING DRAFT OF
THE CULTURAL PLAN
FOR THE CITY OF LA QUINTA
October 23, 1997
WORKING DRAFT -October 23, 1997
TABLE OF CONTENTS
INTRODUCTION
METHOD AND PURPOSE ...................................................
3
GOALS AND OBJECTIVES ..................................................
4
CULTURE AND THE ARTS ..............................................
4
Goal 1: Identify Arts and Cultural Community .............................
4
AUDIENCE DEVELOPMENT ............................................
5
Goal 2: Increase and Develop Audience of Community -wide Arts and Cultural
Organizations................................................5
SUPPORT OF THE ARTS AND CULTURE ...................................
5
Goal 3: Support and Encourage Professional Development of Local Artists .......
6
Goal 4: Enlarge Community Base of Support ..............................
7
Goal 5: Encourage Municipal Support for the Arts and Cultural Development .....
7
YOUTH ARTS AND ARTS EDUCATION ....................................
9
Goal 6: Build A Strong, Integrated Arts Education Program in the Schools and
Community..................................................9
Goal 7: Develop Venues and Programs for Youth and Teens .................
10
COMMUNICATIONS AND PROMOTION ...................................
10
Goal 8: Promote Communication and Cooperation Among City-wide Arts and
Cultural Organizations ........................................
10
Goal 9: Promote Cultural Tourism and Economic Development ...............
11
ARTS FACILITIES.....................................................12
Goal 10: Encourage the Development of A Cultural Facility ..................
13
LEADERSHIP, TRAINING AND COOPERATION ............................
14
Goal 1 I : Identify, Nurture and Train New Cultural and Arts Leadership .........
14
ALL-INCLUSIVE COMMUNITY ARTS .....................................
14
Goal 12: Integrate the Arts Into Community Life ..........................
14
Goal 13: Identify and Expand La Quinta's Role in the Coachella Valley .........
15
SUMMARY..............................................................15
APPENDIX 1 - ROLE OF THE CULTURAL COMMISSION ........................
16
APPENDIX Il - ACKNOWLEDGMENTS .......................................
17
WORKING D R A F T- October 23, 1997
CULTURAL PLAN
for
The City of La Quinta
Prepared by
THE CULTURAL COMMISSION
The Mission (?f the c'uhural Commission is to encourage culture and the arts in La Quinta.
INTRODUCTION
La Quinta is a young city centrally located in the Coachella Valley. People come from all over the
country to participate in the arts and amenities offered here. La Quinta is in a position to take a
leadership role and become an exemplary city for culture.
A strong cultural base is a necessary component of an investment in the enrichment and well-
being of a community. It is a critical ingredient in building a rounded socio-economic
environment. The arts are not to be reserved for prosperous times, but rather are a continuous
necessity going beyond what is commonly characterized as "enhancing the duality of life" in a
community. For example:
The development of culture has a positive economic impact on a community by creating
employment opportunities, attracting and retaining business, providing new and increased
expenditures to local businesses patronized by attendees of nearby arts and other cultural
events.
The arts play a vital role in successfully addressing societal problems by providing shared
cultural experiences for families and communities, reducing school dropout rates, teaching
respect and appreciation for cultural differences, building self-esteem, developing creative
outlets to channel energy, and building community pride and identity.
WORKING DRAFT -October 23, 1997
Within the context of this plan, "culture" is meant to be totally inclusive of all forms of human
expression in the visual, performing, applied and literary arts, whether classical or modern, formal
or informal, embracing the diversity of all people within this community. The community consists
of everyone who lives or works in the City of La Quinta.
La Quinta has a strong cultural identity, particularly with the arts. The vigor and zest of its
cultural offerings touch and enrich the lives of citizens and visitors, and act as a stimulus to.civic
pride and involvement. The annual La Quinta Arts Festival, which began in 1982, has helped
develop a cultural face to the community. Programs and activities'which have developed over
the years blend the socio-economic and diverse community elements together.
In our City the opportunities and locations for cultural experiences abound throughout the
year —from walking through the Frances Hack Park at the annual La Quinta Arts Festival in
March to visiting the La Quinta Arts Association's newly -opened gallery at the La Quinta Plaza;
from listening to Community Concerts Association productions to hearing guest writers speak
about their latest works at a Round Table West meeting at La Quinta Resort and Club, from
touring the La Quinta Historical Society's Museum to enjoying an outdoor tour through the
sculpture park at the La Quinta Open -Air Museum; from dramatic and musical school productions
throughout the year to Friday night concerts and sales at the downtown Mainstreet Marketplace;
from the strong Art -In -Public Places program to the annual Mariachi Festival. As more and more
people are drawn into the City by these events each year, the economic and cultural impact
encourages new businesses and residents to come into the City.
La Quinta is a rapidly growing city, and now must come an equal growth in civic beauty and the
development of La Quinta as a center of cultural values essential to complete citizenship. The
creation of a visionary plan for the cultural and artistic development of the community is
important. A strong cultural plan has a positive impact on the economy, community, and families,
and takes into account the visual and performing arts, the role of artists in the community, urban
design, public celebration, cultural diversity, arts education, public art, community building and
economic development, architecture, landscape design, and more.
A community cultural plan may well become the blueprint for building "livability" into an area. It
can mesh with all other community plans to show how culture plays an integral role in shaping the
community's look, feel, spirit and design and allows a community to define those aspects of
cultural development that are most appropriate and essential to its own way of life and future
growth.
A strategic cultural plan provides the focus and direction to increase opportunities for artists and
to raise existing activities and organizations to a new level of development and service to the
community. Formulating a plan with community input focuses on future actions of the entire
community as they affect cultural functions. Most important, however, is a cultural plan which
establishes a vision of a desired future and establishes roles, steps, time lines and methods for
achieving that vision. Everyone benefits from a common framework of priorities within which to
place their own organizational goals.
-2-
WORKING DRAFT - October 23, 1997
The Cultural Commission is pleased to be the facilitator in designing the first such Cultural Plan
for the City of La Quinta. It is to be a "living" document, evolving with changes in La Quinta's
cultural and artistic life.
METHOD AND PURPOSE
Through the medium of community workshops, conferences, surveys and interviews, dozens of
residents, both in La Quinta and from throughout the Coachella Valley (Appendix II), participated
and provided the information which appears in this Cultural Plan. In cooperation with City staff,
the Cultural Commission compiled the information received and set forth the goals and objectives
addressing the needs and observations that were brought forward.
This plan is a visionary set of guidelines to give direction to future cultural and artistic
development in the community and indicates that La Quinta is committed to a culturally rich city
which encourages the arts. It represents a cultural element of the City's overall plan and will
evolve with the growth of the City. It defines guideposts, pathways, opportunities for expansion
and support and nurturing of the cultural foundation of the community. It will provide direction
for the community organizations as they set their goals and develop programs and services to
meet the needs of their constituents and the community.
-3-
WORKING DRAFT - October 23, 1997
GOALS AND OBJECTIVES
CULTURE AND THE ARTS
The long-term preservation of the community's cultural resources and the promotion and
development of the arts are important to both the irnage and economy of La Quinta. They form
the guidelines by which our society runs.
Goal 1. Identify Arts and Cultural Community
1.1 Survey and assess the economic impact and status of the arts in the community on an on-
going basis.
1.1.1 Evaluate the present status, both in number of people served or participating and
the economic impact of cultural events on the community.
1.1.2 Project the future growth of the arts in La Quinta.
1.2 Acknowledge the diversity of the socio-economic-cultural dynamic in the community.
1.3 Identify opportunities for cultural exposure, involvement, participation, interaction and
education for artists and the public.
1.4 Establish an information and resource bank of visual, performing, literary, and other artists
- including contact and professional information in a cultural organization directory.
1.4.1 Provide access to a regularly updated inventory of artists, organizations, and
resources, as well as facilities, libraries, museums, and their programs and
activities.
1.4.2 Utilize artists' bank maintained by the Art -in -Public Places Commission, as well as
the La Quinta Arts Foundation.
1.4.3 Identify resources geographically: La Quinta, Coachella Valley, Southern
California, state-wide, national and international.
ME
WORKING DRAFT -October 23, 1997
AUDIENCE DEVELOPMENT
A culturally -rich community builds a stable environment for families and business, and stimulates
community involvement. In order to have audiences in the future for multi -arts presentations and
activities, it is imperative to develop them now to ensure the preservation and continuation of a
vital and healthy society.
Goal 2. Increase and Develo Audiences for Multi -Ethnic Cultural Orizanizations
The La Quinta ethnic breakdown of a population of 18,500 in 1996 was estimated as follows:
70% Caucasian, 26% Hispanic, 2% Black, and 2% Asian/Other, with a median age of 32 years.
2.1 Educate and inform La Quinta's population as to the cultural resources and activities
available to them, and encourage their involvement and participation.
2.2 Build bridges for multi-ethnic/cultural diversity through program development and public
cultural events in celebration of the diversity of the community.
2.3 Target hard -to -reach populations.
2.3.1 Utilize multi-lingual publications and media to promote cultural programming.
2.3.2 Encourage local organizations and individuals to become involved in the local
cultural programs.
2.3.3 Devise systems to communicate with and deliver arts programs to all population
segments of the community.
2.4 Provide accessibility to the arts and cultural programs, both economically and physically to
all citizens.
2.4.1 Look for alternative arts programming that is diverse, innovative and all-inclusive
to address the needs of at -risk youth, physically challenged youth and adults,
economically disadvantaged, as well as the talented and gifted.
SUPPORT OF THE ARTS .
One of the crucial aspects of preserving a strong and vital arts community is having adequate
-5-
WORKING DRAFT - October 23, 1997
support from the community in the form of volunteers, finances, and information. These are
provided by individuals, organizations, civic government, and businesses. Funding can also come
from outside sources through grants.
Goal 3. Support and Encourage Professional Development of Local Artists
It is important to realize the arts are a viable business. The creative and performing artists derive
their living from, and contribute to the local economy by means of their profession. Artists are
creative problem -solvers and are major contributors to enhanced life styles and environmental and
spatial aesthetics. Their services are important to the balance and quality of life. They need to be
identified and utilized by all segments of the community.
3.1 Encourage a thriving community of artists where they can realize their potential and
contribute to the vitality of the larger community.
3.2 Provide a vehicle for individual artists drawn from all disciplines to have a voice to input
into the evolving, creative arts dynamic of civic and cultural development, such as an
artists' advisory committee.
3.2.1 Call together focus groups to expand the cultural vision and create methods for
implementing arts development.
3.3 Encourage an artist -friendly community.
3.3.1 Devise a system to publicly recognize achievement in the arts.
3.3.2 Consider adopting a philosophy that would provide or allow for artists' live/work
space.
3.3.3 Consider establishing artist -in -residence programs.
3.3.4 Establish a system to assist in placing artists to perform or exhibit in public or
commercial spaces.
3.4 Advocate the principle that professional artists should be appropriately compensated for
their work.
0
WORKING DRAFT -October 23, 1997
Goal 4 Enlarge Community Base of Support
Individuals from the various service providers and organizations can contribute expertise in
business and operational procedures, practical support and direction in board development and
mentoring, and can assist in identifying general networking outlets.
4.1 Develop financial and human resources necessary to support cultural activities throughout
the City.
4.2 Develop a technical assistance program utilizing representatives from community service
providers.
4.3 Encourage business support of arts and other cultural organizations.
4.3.1 Investigate ways for the business community to participate in and be actively
involved in the arts.
4.3.2 Investigate the feasibility of establishing a Business Committee for the Arts.
4.4 Conserve existing resources and generate new dollars through cooperative efforts among
organizations to sustain financial support from individuals, businesses, and local
government.
4.5 Explore the possibilities of a united fund for the arts.
arts and
4.6 Consider establishing a center to provide =t obtain technical
assistance
to provlide management
organizations to access the►r o g,
program development training.
4.6,.1 Unify efforts to secure funding and facilities.
Goal 5 Encourage Municipal Support for Cultural Development
Culture provides the enrichment and the means for healing and growth in La Quinta. It has been
proven that when the arts thrive within the community a strong and expanding economic base is
the result.
-7-
WORKING DRAFT - October 23, 1997
5.1 Develop a clear cultural development policy to make optimal use of City -supported
services and programs: library, school system, senior and youth services, parades and
public celebrations.
5.2 Encourage municipal and business support for local artists by utilizing their talents and
vision.
5.2.1 Identify methods to educate and inform the business and civic leaders of La Quinta
regarding the value of the arts.
5.2.2 Sponsor, underwrite or partner special arts events, cultural education programs,
and other arts related activities.
5.3 Generate greater municipal financial support for cultural programs, services, and
development efforts.
5.3.1 Consider dedication of an established percentage of the transient occupancy, sales
or other tax stream to support the cultural arts.
5.3.2 Establish funding priorities for local grants that encourage innovative public
funding for arts programs.
5.3.3 Investigate the increasing of the Art -In -Public -Places development fee contribution
of project cost applicable to residential, commercial and public projects.
5.3.3.1 Enhance public art by imposing a standard fee on residential,
commercial and public projects sufficient to fund public arts
objectives.
5.4 Investigate and propose an effective funding process by means of which City funds are
allocated to arts organizations.
5.5 Maintain and coordinate a cultural development component in any municipal development
plan.
5.6 Utilize cultural commissioners to act as a resource and liaison among organizations,
individual artists, and civic entities.
in
WORKING DRAFT - October 23, 1997
YOUTH ARTS AND ARTS EDUCATION
Recent studies by Shaw and Rauscher at the University of California at Irvine verify the value of
arts education as it relates to academic learning. Students who study the arts, and particularly
int higher overall than those students who have no
music, score an average of at least one grade po
arts education. Discipline problems have virtually disappeared in schools where students have
been immersed in the arts. The arts give a student a sense of self-worth improving their self-
image and developing self-discipline; they increase their ability to solve problems, to think
logically, to develop insight, and to work cooperatively; in general, to have awell-balanced
education.
Goal 6. Build A Stron 7 Inte<7rated Arts Education Pro<Tram in the Schools and Community
6.1 Encourage the development of cultural programs, instruction, classes, and residencies for
children, teens and special audiences who would not otherwise have access to these
opportunities.
6.1.1 Enhance and promote the programs of the City's Community Services Department
in partnership with other youth organizations.
6.1.2 Develop anti-crime/anti-graffiti arts programs and make accessible to `at risk'
youth.
6.1.3 Encourage the continuation and enlargement of docent programs in the schools,
and involve local artists in school programs.
6.2 Advocate for a program of sequential arts education taught by qualified arts teachers to
enhance the basic curriculum with arts experiences.
The arts stimulate creative discovery and self-expression, develop craftsmanship, establish
communication across cultures, and document history. Students who study the arts are better
prepared for college, they have learned discipline, to think critically, attained excellence, have high
erage student in academic skills. After four years of
standards, and score 30% higher than the av
arts study they score 53 points higher on verbal skills and 37 points higher on math skills on
SAT's according to studies completed in 1996.
6.3 Encourage the development of a school for the arts.
6.3.1 Classes could include children's theater, community theater, dance, and music and
visual arts instruction.
In
WORKING DRAFT - October 23, 1997
6.3.3 The school facility could include performing arts space available to the public, or
could be combined with the development of a performing arts center. (See 10.2)
Goal 7. Develop Venues and Proerams for Youth and Teens
Building unity in a community means finding programs that bring all ages and ethnic groups
together. Band concerts and street fairs are types of programs that cut across all generations.
There is a specific need in La Quinta for programs and sites where young people can gather in a
safe environment. Cross-cultural events can share spaces and programs.
7.1 Develop cultural programs and activities specifically for teens.
7.2 Look for ways to encourage students to attend and participate in arts programs and
activities.
7.3 Identify and share or develop sites for teen activities in a safe drug -free environment.
7.4 Establish opportunities to link arts and other cultural events with programs for youth.
COMMUNICATIONS AND PROMOTION
Duplication of efforts and programs is costly, therefore it is important that in a community the
size of La Quinta resources of organizations, personnel, expertise and information is shared and
made available to one another. Some effort in this direction has been made, but more can be
accomplished when needs are made known and a plan is in place to promote and communicate
programs and services between organizations and the community. To this -end, methods of
communication and networking need to be established.
Goal 8. Promote Communication and Cooperation Among City-wide Cultural Organizations
8.1 Identify needs and mutual areas of interest and activities, thereby preventing duplication of
services.
8.2 Utilize an officially designated private arts organization or public commission, such as the
Cultural or Historic Commissions, to coordinate, monitor, or create cultural planning
initiatives and to develop and maintain a coordinated community calendar of arts events
and activities which will serve as a clearinghouse for information and schedules of events
for the community's organizations.
Im
WORKING DRAFT - October 23, 1997
8.3 Develop and maintain an artist registry containing contact and professional information, as
Update on a regular basis, such as bi-annually.
well as a cultural organization directory.
8.4 Consider developing and maintaining mailing lists to be made available to all organizations
who participate in an agreement regarding usage.
8.5 Publicize arts organizations and programs to schools and community.
8.5.1 Disseminate organization newsletters, and publicly notice meetings and events.
8.5.2 Hold community seminars and conferences for sharing of information and
resources.
8.6 Consider creating an inter -organizational coalition of representatives of all cultural
organizations.
8.6.1 Set goals for development, expansion and support for the arts and culture.
8.6.2 Share or pool resources, such as artists' bank, expertise, problem -solving
techniques, trends study, and an "opportunity" resource library for access by
artists, organizations, and the general public.
8.7 Establish a speakers bureau and provide speakers at no cost to community organizations
and schools.
8.7.1 Train supporters of the arts how to' be advocates and provide cultural
organizations and supporters with advocacy tools and current information on the
value of the arts and culture.
8.8 Keep elected officials informed about the arts and cultural programs.
8.9 Promote effective communication systems to diverse ethnic community. (See 2.2)
Goal 9 Promote Cultural Tourism and Economic Development
9.1 Document cultural activities as an important economic resource.
9.2 Collaborate with the tourist industry, chambers of commerce, and all arts and other
cultural organizations throughout the Coachella Valley.
WORKING DRAFT - October 23, 1997
9.3 Improve permanent signage leading visitors to cultural attractions.
9.4 Continue and enlarge the Art -in -Public -Places program as a vehicle for community
education, appreciation, and physical enhancement.
9.5 Promote the community's cultural institutions and resources collectively as an industry
that provides significant contributions to the local and regional economy.
9.6 Develop programs and activities to entice visitors and new residents to La Quinta.
9.6.1 Have a city-wide cultural "season."
9.7 Spotlight current arts programs.
9.7.1 Support and promote such organizations and programs as: Coachella Valley
Community Concerts in La Quinta, La Quinta Arts Association and Gallery, La
Quinta Arts Foundation and Festival, La Quinta Historical Society Museum, La
Quinta On Stage, La Quinta Open -Air Museum and Sculpture Park, Mariachi
Festival, Round Table West, and others.
9.7.2 Encourage the display and sale of quality art for investors and collectors.
9.8 Preserve and enhance important features of the physical environment, including
architecture, historic landmarks, and natural resources.
9.9 Enhance the use of the press and news media in promoting arts and cultural programs and
activities in La Quinta.
ARTS FACILITIES
Research has been determined that there is a need for appropriate facilities for the performing and
visual arts. In order for La Quinta to develop into a thriving and vital city, it is important to have
gathering places for all citizens, such as a performing arts theater or cultural center. In coming
together in common interests, all cultural, socio-economic and ethnic barriers are broken down,
creating a common international language for everyone.
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WORKING DRAFT -October 23, 1997
Goal 10 Encouragre the Development of a Cultural Facilit
Knowing that the citizens would like a community gathering place, a performing or cultural arts
center could be the ideal venue to combine many aspects of community life in one central area. It
could contain gallery space, outdoor patios courting book stores, music store, coffee house and
small restaurant, gift and artisan shops, conversation corners next to fountains, exemplary flower
gardens and benches, sculptures, and other shops compatible with the arts along with places for
mini -outdoor concerts or exhibits. The building and grounds could feature landmark architecture.
The center would give La Quinta a strong, expanded cultural identity that would translate into
ol. It would offer
positive economic growth, cultural tourism and a public relations to
professional theater, dance, music concerts, as well as community theater and serve as a venue for
community events.
10.1 Encourage the design and development of a central meeting place for artists and the
public, such as in "The Village" area.
10.2 Identify and encourage the renovation or building of cultural facilities, such as a
performing arts center which would provide space for rehearsals, performances,
exhibitions, administration, classes, and artists' studios.
10.2.1 Develop an education component whereby videos could be produced for use in the
local schools as well as other outlets, thereby creating a source of income.
10.2.2 A school for the arts could become part of the facility. (See 6.3)
10.2.3 An adequate facility could include a community room for organizations to hold
meetings, forums or workshops, and it could include exhibits of artwork as well as
a community learning center.
10.3 Promote the enhancement of the public library and its services and technology.
10.3.1 Promote book sales, story telling hours for children, and possibly a mobile unit to
extend into all areas within the City borders.
10.4 Incorporate movie theaters in City development.
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WORKING DRAFT - October 23, 1997
LEADERSHIP, TRAINING AND COOPERATION
Without the infusion of new knowledgeable people to work in the arts, current programs may not
continue or may not grow effectively. It is vital that people in the community be identified who
have an interest in and knowledge of the arts and their value to the City, and that they be
encouraged to get involved in organizations, commissions, schools, businesses and City
government.
Goal 11. Identify, Nurture and Train New Cultural and Arts Leadership
11.1 Support the development of a volunteer pool from a broad cross-section of the
community.
11.1.1 Consider creating a chapter of Business Volunteers for the Arts.
11.1.2 Utilize the Senior Center and the La Quinta Arts Foundation as resources for
talent, expertise, and mentoring.
11.1.3 Address board development for nonprofit cultural organizations and find ways to
help identify potential board members.
11.2 Encourage existing cultural leaders to identify potential new arts leaders and recruit
mentors to serve on boards of cultural organizations.
11.2.1 Encourage the expansion of organizational planning, marketing, and funding.
ALL-INCLUSIVE COMMUNITY CULTURE
There are many areas in which the entire community is involved. Major community -wide arts and
other cultural events meet a particular need in uniting all segments and unifying the City.
Attention must be given to programs and community development to let this happen.
Goal 12. InteQrate the Arts into the Community's Cultural Life
12.1 Encourage city-wide multi -arts programs.
12.2 Encourage the presentation of public arts events.
12.2.1 Support and promote programs including La Quinta On Stage productions, the
Community Concert series, the Mariachi and the La Quinta Arts Festivals.
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WORKING DRAFT -October 23, 1997
12.2.2 Encourage attendance at the La Quinta Arts Association's Gallery and at the La
Quinta Open -Air Museum and all cultural events.
12.2.3 As new arts and cultural organizations are formed, give strong support in getting
them established.
12.3 Promote geographical and ecological considerations in the arts.
12.3.1 Encourage the incorporation of aesthetics in public landscaping design.
12.3.2 Utilize artists in the designing of public recreation areas.
12.4 Consider establishing a "sister city" cultural exchange program --state, national or
international.
Goal 13 Identify La Quinta's Role in the Coachella Valley
13.1 Encourage, promote and participate in Valley -wide arts and cultural events, conferences
and workshops.
13.1.1 Cooperate with the County of Riverside Arts Foundation in developing
cooperation and support for the arts among the cities.
13.2 Help develop and maintain a system of communication among the cities in the Coachella
Valley, and their complementary organizations, commissions and committees.
13.3 Advocate for the arts and cultural development at all levels- business, government,
schools; organizations, community at large, and individuals.
SUMMARY
This plan will generate a level of cultural excitement and wealth not seen before. Many people
will add creative ideas to it to enable present and future populations to create a unique place for
total enjoyment. This plan can become the blueprint for the future development of the cultural life
of La Quinta. The next step is to determine ways to implement it.
-15-
WORKING DRAFT -October 23, 1997
APPENDIX 1
ROLE OF THE CULTURAL COMMISSION
The Cultural Commission was created and established June 7, 1994 by Ordinance No. 246 of the
City of La Quinta. The general purpose of the Commission is to encourage La Quinta's
development of culture, including cultural events and activities promoting the literary, performing
and visual arts, and retention and advancement of cultural heritage and institutions. Objectives of
the Commission are these:
To advise the City Council on all .matters affecting the culture of the City and to advise
and assist other City Boards, Committees, and Commissions in the field of the arts, and to
cooperate and work with all cultural organizations, locally and regionally to address
culture and the arts in La Quinta.
2. To encourage and facilitate programs in the arts and to promote the cultural enrichment of
the community.
To undertake and carry out all functions reasonably necessary to accomplish the objectives
and to discharge the functions of the Commission, and to exercise such other functions as
may be prescribed by the City Council. These functions may involve cultural and arts -
related disciplines and activities, including, but not limited to, the following:
A. Performing arts, such as drama, music and dance
B. Visual arts, such as painting, sculpture, photography, graphics, video art and
applied art, including architecture and landscape architecture
C. Literary arts, such as literature, poetry and journalism;
D. Communications arts involving film, television and radio, and technology
E. Arts education, such as schools, libraries and community education, and
F. Funding, such as fund raisers, representatives of public and private funding
agencies, and art patrons.
G. Ethnic, institutional or intellectual endeavors characteristic of the La Quinta
resident.
In addition, the Commission strives to partner with other public and private organizations,
communities, and cities in the Coachella Valley region in promoting and encouraging the
development of cultural programs to assure the survival of the arts and artists. It creates
opportunities for the development and enhancement of children, youth, and senior cultural
activities.
M
APPENDIX II
ACKNOWLEDGMENTS
WORKING DRAFT - October 23, 1997
Dozens of residents, both in La Quinta and from throughout the Coachella Valley, participated in
meetings, conferences, surveys, and interviews over a period of more than six months. As a
result, the Goals, Objectives and Strategies appearing in this report were developed. The
following individuals and organizations contributed to the study and development of this plan:
Cultural Commission Members (1997-98):
Honey Atkins
Susan Benay
John Dethe
Kathryn B. Hull
Roxanne Voigt
Judy Vossler
Patrick Welch
Former Cultural Commission Members who worked on the Plan:
Steve Berliner
Susan Francis
Archie Sharp
Organizations:
Art In Public Places Commission
California Arts Council
City of Palm Desert
City of Palm Springs
Coachella Valley Community Concerts Association
College of the Desert
Fine Arts Division
Friends of La Quinta Library
Indio Cultural Arts Commission
La Quinta Art -in -Public -Places Commission
La Quinta Arts Association
La Quinta Arts Foundation and
The Arts League
La Quinta Chamber of Commerce
-17-
La Quinta Historical Society
La Quinta Human Services Commission
La Quinta On Stage
La Quinta Open -Air Museum
Palm Desert Civic Arts Committee
Palm Springs Cultural Arts Commission
Palm Springs Desert Museum
Rancho Mirage Cultural Commission
Riverside Arts Foundation
Round Table West
Soroptimist International of La Quinta
Truman School
VIVA Foundation
Attendees at the Coachella Valley Cultural Conference - February 6, 1997
Attendees of a Workshop, City of La Quinta - February 1-7, 1997
Attendees at the Coachella Valley Cultural Conference - May 15, 1997
City Staff:
Thomas P. Genovese, City Manager
Jerry Herman, Community Development Director
Marty Nicholson, Parks & Recreation Director (former)
Cristal Spidell, Secretary
Pam Stull, Secretary
Mark Weiss, Assistant City Manager
Britt Wilson, Management Assistant
City Council:
Mayor Glenda Holt
Don Adolph
Terry Henderson
Ron Perkins
Stanley Sniff
WORKING DRAFT
October 23, 1997
-18-
WORKING DRAFT - November 20, 1997
Within the context of this plan, "culture" is meant to be totally inclusive of all forms of human
expression in the visual, performing, applied and literary arts, whether classical or modern, formal
or informal. Further, culture exhibits an acquaintance with and an appreciation for the visual and
performing arts and humanities, and embraces the history, customs, tastes, manners, ideas and
skills of our diverse community. The community consists of everyone who lives or works in the
City of La Quinta.
La Quinta has a strong cultural identity, particularly with the arts. The vigor and zest of its
cultural offerings touch and enrich the lives of citizens and visitors, and act as a stimulus to civic
pride and involvement. The annual La Quinta Arts Festival, which began in 1982, has helped
develop a cultural face to the community. Programs and activities which have developed over
the years blend the socio-economic and diverse community elements together.
In our City the opportunities and locations for cultural experiences abound throughout the
year —from walking through the Frances Hack Park at the annual La Quinta Arts Festival in
March to visiting the La Quinta Arts Association's newly -opened gallery at the La Quinta Plaza,
from listening to Community Concerts Association productions to hearing guest writers speak
about their latest works at a Round Table West meeting at La Quinta Resort and Club, from
touring the La Quinta Historical Society's Museum to enjoying an outdoor tour through the
sculpture park at the La Quinta Open -Air Museum; from dramatic and musical school productions
throughout the year to Friday night concerts and sales at the downtown Mainstreet Marketplace;
from the strong Art -In -Public Places program to the annual Mariachi Festival. As more and more
people are drawn into the City by these events each year, the economic and cultural impact
encourages new businesses and residents to come into the City.
La Quinta is a rapidly growing city, and now must come an equal growth in civic beauty and the
development of La Quinta as a center of cultural values essential to complete citizenship. The
creation of a visionary plan for the cultural and artistic development of the community is
important. A strong cultural plan has a positive impact on the economy, community, and families,
and takes into account the visual and performing arts, the role of artists in the community, urban
design, public celebration, cultural diversity, arts education, public art, community building and
economic development, architecture, landscape design, and more.
A community cultural plan may well become the blueprint for building "livability" into an area. It
can mesh with all other community plans to show how culture plays an integral role in shaping the
community's look, feel, spirit and design and allows a community to define those aspects of
cultural development that are most appropriate and essential to its own way of life and future
growth.
A strategic cultural plan provides the focus and direction to increase opportunities for artists and
to raise existing activities and organizations to a new level of development and service to the
community. Formulating a plan with community input focuses on future actions of the entire
community as they affect cultural functions. Most important, however, is a cultural plan which
establishes a vision of a desired future and establishes roles, steps, time lines and methods for
-2-
WORKING DRAFT - November 20, 1997
6.3.3 The school facility could include performing arts space available to the public, or
could be combined with the development of a performing arts center. (See 10.2)
Goal 7 Develop Venues and Programs for Youth and Teens
Building unity in a community means finding programs that bring all ages and ethnic groups
together. Band concerts and street fairs are types of programs that cut across all generations.
There is a specific need in La Quinta for programs and sites where young people can gather in a
safe environment. Cross-cultural events can share spaces and programs.
7.1 Consider forming a "youth council" to assist in developing cultural programs and
activities, especially for teens.
7.2 Look for ways to encourage students to attend and participate in arts programs and
activities.
7.3 Identify and share or develop sites for teen activities in a safe drug -free environment.
7.4 Establish opportunities to link arts and other cultural events with programs for youth.
COMMUNICATIONS AND PROMOTION
Duplication of efforts and programs is costly, therefore it is important that in a community the
size of La Quinta resources of organizations, personnel, expertise and information is shared and
made available to one another. Some effort in this direction has been made, but more can be
accomplished when needs are made known and a plan is in place to prornote and communicate
programs and services between organizations and the community. To this end, methods of
communication and networking need to be established.
Goal 8 Promote Communication and Cooperation Among City-wide Cultural Organizations
8.1 Identify needs and mutual areas of interest and activities, thereby preventing duplication of
services.
8.2 Utilize an officially designated private arts organization or public commission, such as the
Cultural or Historic Commissions, to coordinate, monitor, or create cultural planning
initiatives and to develop and maintain a coordinated community calendar of arts events
and activities which will serve as a clearinghouse for information and schedules of events
for the community's organizations.
M
WORKING DRAFT -November 20, 1997
12.2.2 Encourage attendance at the La Quinta Arts Association's Gallery and at the La
Quinta Open -Air Museum and all cultural events.
12.2.3 As new arts and cultural organizations are formed, give strong support in getting
them established.
12.3 Promote geographical and ecological considerations in the arts.
12.3.1 Encourage the incorporation of aesthetics in public landscaping design.
12.3.2 Utilize artists in the designing of public recreation areas.
12.4 Consider establishing a "sister- city" cultural exchange program --state, national or
international.
Goal 13 Identify La Quinta's Role in the Coachella Valley
13.1 Encourage, promote and participate in Valley -wide arts and cultural events, conferences
and workshops.
13.1.1 Cooperate with the County of Riverside Arts Foundation in developing
cooperation and support for the arts among the cities.
13.2 Help develop and maintain a system of communication among the cities in the Coachella
Valley, and their complementary organizations, commissions and committees.
13.3 Advocate for the arts and cultural development at all levels: business, government,
schools, organizations, community at large, and individuals.
SUMMARY
This plan will generate a level of cultural excitement and wealth not seen before. Many people
will add creative ideas to it to enable present and future populations to create a unique place for
total enjoyment. This plan can become the blueprint for the future development and growth of
the cultural life of La Quinta. The next step is to establish priorities and determine ways to
implement it.
-15-
U
CF`yOF
CULTURAL COMMISSION
MEETING DATE: November 20, 1997
ITEM TITLE: Web Page Discussion
This item has been placed on the agenda at the request of the Commission from the
October 23, 1997 meeting.
The City currently has a web site (see attached "welcome" page). According to the
Web Master, there is sufficient capacity to add additional pages to the City's web
site. It is staff's understanding that the Commission is envisioning a proposal to add
a web page on the Cultural Commission to the City's web site. It has been suggested
that, inasmuch as the City has nine commissions, it might be appropriate to list all
commissions on the web site (i.e. perhaps something similar to the information
contained in Chapter 5 of the Commission Handbook -see attached). The Commission
may wish to discuss a generic format for display of information on the City
commissions and forward a recommendation to the City's Web Master for
consideration.
This space on the agenda has been reserved for the Commission to discuss
commission listings on the City's web site.
•jTM#9_ •
As deemed appropriate by the Commission.
�WL lz�, a_11%_ .
Mark Weiss, Assistant City Manager
cultstaff7l .wpd
City of La Quinta, California
http://WWW.IA-QUINTA.ORG/indexl.htm
e to the
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,
rn
The City of La Quinta is a community nestled at the base of the
majestic Santa Rosa Mountains, just 30 minutes from Palm
City Officials
Springs, in southern California's Coachella Valley. With its
small-town friendliness, La Quinta is a peaceful and relaxing
City Departments and
community. But is also a year-round, multi -recreational and
Telephone Numbers
destination resort community. Known as the "Gem of the Desert,"
La Quinta enjoys low humidity combined with an abundance of
City Monthly
sunshine year-round.
Calendar
Golf and tennis enthusiasts from around the world visit or locate to
Job Opportunities
La Quinta for the fabulous facilities and spectacular events hosted
here annually. PGA West, internationally recognized as one of the
Community Directory
world's most magnificent resort communities, has been the site of
numerous national and professional events.
Senior Center Events
& Information
Incorporated in 1982, La Quinta had a population of just over
5,200. Today, the population has grown to 18,050, and La Quinta is
Community Services
listed as one of California's fastest growing cities. The vast majority
Events &Information
of its open area is attractive for development with the opportunity
Building & Safety
for planned growth.
Activities
Housing and hotel development in La Quinta and the surrounding
City Fee Schedule
area are supporting the City's growth. New homes are now
available in La Quinta at prices ranging from the high $90,000's to
million dollar plus homes. A wide range of older, established
Economic
housing, condominiums and town houses is also available for rent
Development
or purchase.
Opportunities
Maps Local Weather
Links to other sites
E-mail the Web Master, D. DeRenard.
1 of 1 11/10/97 4:06 PM
clit o oL u at�ctu
Handbook
for Commissions, Boards and
Committees
V
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OF
ADOPTED BY THE CITY COUNCIL
NOVEMBER 19, 1996
without advance permission from that board, commission, or committee or
the appointment authority, his/her office shall become vacant and shall be
filled as any other vacancy.
Members shall serve on only one board, commission, or committee at any
given time in order to avoid simultaneous memberships.
The following sections provide a summary of the composition, scope of responsibilities
and meeting times for each commission, board or committee. Detailed duties and
responsibilities are included within the enabling ordinance or action which created each
respective commission, board or committee (Please see Appendix 2).
(Please see Appendix 3 for an organizational chart of the commissions)
Art in Public Places Commission
The Art in Public Places Commission, established in 1990, is coordinated by the
Community Development Department and is comprised of seven members. The Art in
Public Places Commission's regularly scheduled meetings are held at City Hall on the
first Monday of each month at 3:00 p.m. The Commission's primary functions are the
preparation of an Art in Public Places Plan for consideration by the City Council; and
implementation of the Art in Public Places Plan.
Building & Construction Appeals Board
The Building & Construction Appeals Board, established in 1985, is coordinated by the
Building & Safety Department and is comprised of five members appointed by the City
Council. The Building & Safety Construction Appeals Board has no regularly scheduled
meetings; instead, they meet on an "as needed" basis to hear appeals on decisions
made by the Building & Safety Department. The Board's primary function is to
determine the suitability, of alternate materials and methods of installation.
Cultural Commission
The Cultural Commission, established in 1994, is coordinated by the Parks &
Recreation Department and is comprised of seven members appointed by the City
Council. The Cultural Commission's regularly scheduled meetings are the 4th
Thursday of each month from 12:00-1:30 p.m. The Cultural Commission's primary
function is to encourage the development of culture, including cultural events and
activities, promoting the literary, performing and visual arts, and retention and
advancement of cultural heritage and institutions, and to act as an advisory body to the
City Council on all matters affecting the culture of La Quinta. These matters include
performing, visual and literary arts, communication arts, arts education, funding
recommendations, and ethnic, institutional , or intellectual endeavors characteristic of
the City.
10
Historic Preservation Commission
The Historic Preservation Commission, established in 1994, is coordinated by the
Community Development Department and is comprised of five members appointed by
the City Council. The Historic Preservation Commission's regularly scheduled meetings
are the 3rd Thursday of each month at 3:30 p.m. The Commission's primary function is
to serve as an advisory body to the City Council and Planning Commission in all
matters relating to the identification, protection, restoration and, retention of historic
sites within the City.
Human Services Commission
The Human Services Commission, established in 1994, is coordinated. by the Building &
Safety Department and is comprised of seven members appointed by the City Council.
The Human Services Commission's regularly scheduled meetings are the 3rd
Wednesday of each month at 7:00 p.m. The Commission's primary function is to act in
an advisory capacity to the City Council and encourage the development of a planned
and orderly approach to the delivery of community services within the City. The
Commission works to identify community needs for seniors, youth, and child care
services, and advises the Council on the coordinated delivery of such services.
Investment Advisory Board
The Investment Advisory Board, established in 1993, is coordinated by the Finance
Department and is comprised of seven members appointed by the. City Council. The
Investment Advisory Board's regularly scheduled meetings are the 2nd Wednesday of
each month at 5:30 p.m. The Board's primary functions are to review financial
statements and verifications to ensure accurate reporting as they relate to an
investment activity, monitor compliance with existing investment policy and procedures,
and review and make recommendations concerning investment policy and procedures,
investment contracts and investment consultants.
Parks & Recreation Commission
The Parks & Recreation Commission, established in 1994, is coordinated by the
Community Services Department and is comprised of seven members appointed by the
City Council. The Parks & Recreation Commission's regularly scheduled meetings are
the 2nd Monday of each month at 6:00 p.m. The Parks & Recreation Commission's
primary function is to encourage the development of a planned and orderly approach to
the delivery of leisure services and serve as an advisory body to the City Council.
11
1 1! • I l I1 • l
The Planning Commission, established in 1982, is coordinated by the Community
Development Department and is comprised of seven members appointed by the City
Council. The Planning Commission's regularly scheduled meetings are the 2nd and 4th
Tuesday of each month at 7:00 p.m. Their primary function is to carry out the powers
and duties as prescribed in the Planning and Zoning Laws of the State of California and
the City of La Quinta Zoning Ordinance as well as to serve as an advisory body to the
City Council. The Planning Commission's duties include developing and maintaining
the City's general plan, consideration of new development applications, design review
of new developments, and development of specific plans in addition to other duties.
The Traffic Committee, established in 1987, is a technical committee coordinated by the
Public Works Department and is comprised of six members (i.e. representatives from
Caltrans, County Road Department, Sheriffs Department, Desert Sands Unified School
District, the City Engineer and the Community Safety Director). The Committee meets
quarterly and advises the City on traffic regulations and signage, assists in the
preparation of traffic reports and receives complaints on traffic matters.
12
U _ �
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CULTURAL COMMISSION
MEETING DATE: November 20, 1997
ITEM TITLE: Public Relations for Cultural Commission
:• �•ff k, I ••
This item has been placed on the agenda at the request of the Commission from the
October 23, 1997 meeting.
It is staff's understanding that this proposal envisions utilizing individual
commissioners to act in a public relations capacity to advance the goals and activities
of the Commission.
This space on the agenda has been reserved for the Commission to discuss this
proposal and make recommendations as appropriate.
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
cultstaff72.wpd
F O2
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OF TNT
CULTURAL COMMISSION
MEETING DATE: November 20, 1997
ITEM TITLE: Letter(s) of Commendation
:• • ►M •►I G i
The Cultural Commission has requested that this item be placed on each agenda for
the Commission to consider sending out letter(s) of commendation to worthy
individuals/organizations which provide cultural events/activities or enhance culture
in the Coachella Valley. This space is reserved for the Commission to discuss any
letters of commendation which the Commission would like to send out.
r: • ► � , • ►
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
c: cultstaff75.wpd
U rY
OF
CULTURAL COMMISSION
MEETING DATE: November 20, 1997
ITEM TITLE: Support and Recognition of Arts Organizations
The Cultural Commission has requested that this item be placed on each agenda for
the Commission to consider giving support and recognition to cultural organizations.
This space has been reserved on the agenda for the Commission to discuss support
and recognition for appropriate organizations.
As deemed appropriate by the Commission.
Mark Weiss, Assistant City Manager
cultstaff74.wpd
F � �2 •
V
'y OF
CULTURAL COMMISSION
MEETING DATE: November 20, 1997
ITEM TITLE: Artist of the Month Report from Subcommittee
On October 23, 1997, the Commission discussed the concept of establishing an
"Artist of the Month" column in the Chamber Newsletter. The Commission formed a
subcommittee comprised of Commissioners Benay and Voigt to come up with a plan
for the actual process including a nomination process.
At that time, staff indicated that the formation of this subcommittee may invoke the
Brown Act. Subsequently, staff confirmed with the City Attorney that the formation
of this subcommittee would require compliance with the Brown Act (i.e. post agenda,
take minutes, etc.).
Due to these requirements and the personal schedules of the subcommittee members,
the subcommittee is requesting additional time to meet and report back to the
Commission.
M*616110PLI•
Accept the subcommittee's request for additional time to meet and report back to the
Commission at a future meeting.
Mark Weiss, Assistant City Manager
cultstafROmpd
REGULAR MEETING OF THE
ART IN PUBLIC PLACES COMMISSION
A regular meeting held at the La Quinta City Hall Session Room
78-495 Calle Tampico, La Quinta
September 8, 1997
This meeting of the Art in Public Places Commission was called to order by Chairman Walling at
3:11 p.m., who asked Commissioner Reynolds to lead the flag salute. Chairman Walling asked for
the roll call:
I. CALL TO ORDER:
A. Present: Commissioners Chappie, Kennedy, Reynolds, Shamis, and Chairman
Walling.
B. It was moved and seconded by Commissioners Kennedy/Reynolds to excuse
Commissioner Klein. Unanimously approved.
C. Staff Present: Community Development Director Jerry Herman and Executive
Secretary Betty Sawyer.
II. PUBLIC COMMENT: None.
III. CONFIRMATION OF THE AGENDA:
A. Staff asked that the approval of the Minutes of July 7, 1997 and July 30, 1997 be
deleted.
IV. ' CONSENT CALENDAR:
A. It was moved and seconded by Commissioners Shamis/Kennedy to approve the
financial statement as presented.
V. BUSINESS ITEMS:
A. Discussion with Ray Lopez regarding the landscaping of the Bear Creek Channel
1. Community Development Director Jerry Herman informed the Commission
that Mr. Lopez was unable to attend the meeting, but Ms. Terrie Traviso of
the La Quinta Arts Foundation was in attendance to discus the proposed art
piece for the Bear Creek Channel.
APP9-8-97
Art in Public Places Commission Minutes
September 8, 1997
2. Ms. Traviso passed out a brief summary of the Youth Artworks Program,
information on their first project Shadow Walk, and the current project, Bear
Creek Channel. Ms. Traviso reminded the Commission that the City Council
had given the Foundation $5,000, based on the Commission's
recommendation, for these programs. The Foundation still has this money
and she was requesting that the Commission allow the money to remain in
their fund so that the project can be brought to fruition. She went on to
explain that since the departure of the director of the Foundation at that time,
the artist also withdrew from the project. They are working to make use of
the research that was done by the students in 1995. They have formed a new
committee to select a new artist for the project. Once that has been done, a
recommendation will be made to the City.
3. Chairman Walling asked if the first project was site specific. Ms. Traviso
stated it was for the art piece at the top of the Bear Creek Channel Bike Path
at the top of the Cove. Discussion followed regarding the history of the work
that had been completed so far.
4. Community Development Director Jerry Herman clarified that the
Foundation was before the Commission at this time to ask that the funds be
kept with the Foundation. When an artist is selected, they will bring their
recommendation, design, and request for any additional funds, if needed,
back to the Commission.
5. Commissioner Shamis asked if there was a time frame for the art piece. Ms.
Traviso stated they hoped to have this completed by the end of this school
year.
6. Chairman Walling stated that the Commission was to speak with Mr. Ray
Lopez regarding additional art pieces on the Channel. Staff suggested that
Mr. Lopez be contacted to make a recommendation for additional sites. Ms.
Traviso stated it was her understanding that when the project was first
formed, there were to be eight sites under this Youth Art Works program.
7. There being no further discussion, it was moved and seconded by
Commissioners Shamis/Reynolds to approve the extension of the $5,000 and
the project. Unanimously approved. Ms. Traviso stated she would see that
progress reports were sent to the Commission.
APP9-8-97
Art in Public Places Commission Minutes
September 8, 1997
B. Discussion with Lapis Energy about their proposed Artwork;
1. Community Development Director Jerry Herman informed the Commission
that representatives from Lapis Energy were unable to attend and staff would
be rescheduling for a future meeting. They were to make a presentation on
their proposed artwork.
2. Commissioner Kennedy asked staff if this would be in conflict with the City
sign that was proposd for this location. Staff stated that the Lapis project was
located at Highway 111 and Dune Palms. The City sign would be at the
corner of Jefferson Street and Highway 111.
3. Commissioner Kennedy asked if they were presenting their idea for an art
piece rather than paying into the fund. Community Dvelopment Director
Jerry Herman stated the site is currently being graded and they are planning
to work with an artist to design a piece for their site.
C. Discussion regarding National Art and Humanities Month -October
1. Staff informed the Commission that it had been recommended that the month
of October be declared as National Art and Humanities Month. Chairman
Walling read the suggestions that had been provided by the Americans for the
Arts.
2. Chairman Walling read the proposed proclamation to be used to request the
Mayor's signature. Staff stated the proclamation would be presented by the
Mayor, in conjunction with the Cultural Commission.
3. Mr. Britt Wilson, speaking for the Cultural Commission, stated they did
request the City Council adopt the proclamaion declaring the month of
October as National Arts and Humanities Month. Other than this they were
intending to do some press releases and maybe some activities.
4. Chairman Walling asked if the Commission wanted to plan any activities for
the month. Commissioner Shamis stated the Commission should do
something, as it was their goal to hold a workshop to educate the public.
Discussion followed regarding what funds were available for publicity and/or
activities.
APP9-8-97
Art in Public Places Commission Minutes
September 8, 1997
5. Staff suggested that articles be prepared regarding activities the APP has been
involved in and maybe discussion regarding a potential workshop.
Discussion followed regarding how the Commission could get publicity out
regarding the Commission's activities.
6. Commissioners asked that the issue of publicity and free lance writer Jean
McKig, be placed on the agenda for discussion in October.
7. Following discussion it was moved and seconded by Commissioners
Reynolds/Klein that staff be directed to prepare a proclamation for the
Mayor's signature, as well as prepare a news release idedntifying what the
Commission has been doing as well as some upcoming events.
8. Commisioner Kennedy stated that part of the recommendation contained in
the newsletter from the Americans for the Arts was to have the Mayor hold
a public event to present this proclamation to the public. Could this be
coordinated with the dedication of the Gem of the Desert sculpture piece or
some other open house event. Staff stated that the Gem of the Desert is in the
process of having the landscaping redone and may be back before the
Commission to ask for additional funds. Discussion followed as to whether
or not the mural by Artist Marcia Gibbons at the La Quinta Car Wash could
be ready for dedication. Staff was to check with the artist and the City Clerk
to see if the dedication of the mural would be possible.
9. Commissioners Reynolds/Klein amended their motion to include the
dedication of the mural as part of the activities for the month of October.
Unanimously approved.
VI. ' CORRESPONDENCE AND WRITTEN MATERIAL: None
VII. COMMISSIONER ITEMS
A. Commissioner Shamis asked staff to explain the proposed landscaping for the art
piece at the corner of Washington Street and Highway 111. Community Deelopment
Director Jerry Herman explained that staff was working with the artist and developer
for an alternative landscaping proposal. The goal is to make the site look like a
desert oasis by removing the wall and some of the landscaping. Staff was directed
to agendize the subject for the next meeting and bring a sketch of what was proposed.
APP9-8-97
Art in Public Places Commission Minutes
September 8, 1997
B. Commissioner Kennedy asked staff for an update on the City entry sign. Staff
informed the Commission that on September 1, 1997, the City Council would be
considering the proposed landscaping guidelines for Highway I I I along with a
proposd design for the City entry sign. The signs are to incorporate water somewhere
in the design.
VIII. ADJOURNMENT
There being no further business, it was moved and seconded by Commissioners. Kennedy/Shamis
to adjourn this regular meeting of the Art in Public Places Commission to a regular meeting of the
Art in Public Places Commission on October 6, 1997. This meeting of the Planning Commission
was adjourned at 4:51 p.m. Unanimously approved.
APP9-8-97
REGULAR MEETING OF THE
ART IN PUBLIC PLACES COMMISSION
A regular meeting held at the La Quinta City Hall Session Room
78-495 Calle Tampico, La Quinta
October 6, 1997
This meeting of the Art in Public Places Commission was called to order by Chairman Walling at
3:11 p.m., who asked Commissioner Klein to lead the flag salute. Chairman Walling asked for the
roll call:
I. CALL TO ORDER:
A. Present: Commissioners Chappie, Klein, Reynolds, Shamis, and Chairman
Walling. Commissioner Kennedy arrived late.
B. Staff Present: Community Development Director Jerry Herman, Planning Manager
Christine di Iorio, and Executive Secretary Betty Sawyer.
II. PUBLIC COMMENT: None.
III. CONFIRMATION OF THE AGENDA: Confirmed.
IV. CONSENT CALENDAR:
A. It was moved and seconded by Commissioners Klein/Reynolds to approve the
financial statement as presented.
V. BUSINESS ITEMS:
A. Discussion with Ray Lopez reearding the landscaping of the Bear Creek Bike Path
1. Staff informed the Commission that arrangements had been made to have Mr.
Lopez attend the November meeting to discuss the Bear Creek Bike Path.
2. There being no further discussion, it was moved and seconded by
Commissioners Shamis/Reynolds to continue this discussion to the regular
meeting in November. Unanimously approved.
APP 10-6-97 I
Art in Public Places Commission Minutes
October 6, 1997
B. Discussion with Lapis Energy about their proposed Artwork;
1. Staff informed the Commission that the applicant requested this item be
tabled until they had met with the artist.
2. Following discussion, it was moved and seconded by Commissioners
Klein/Reynolds to table this matter. Unanimously approved.
C. Discussion regardini, National Art and Humanities Month -October
1. Chairman Walling informed the Commission that he and Kathryn Hull, of the
Cultural Commission, had been presented with a Proclamation by the City
Council declaring the month of October as National Art and Humanities
Month. The Proclamation was passed around for everyone to see.
2. Staff informed the Commission that Commissioners Chappie, Reynolds, and
Shamis, along with staff, had met with artist John Weidenhamer, Susan
Francis, Director of the La Quinta Arts Foundation, and Diane Adolph of the
La Quinta Arts Foundation to discuss activities for the month. At that
meeting, it was suggested that artists be contacted to see if they would like to
participate. Subsequent to the meeting, staff contacted local artists and
received a favorable response. In addition, art teachers at the La Quinta High
School and La Quinta Middle School had informed staff they would like to
have an "Artist Partnership Day." Those present at the meeting discussed
four locations where activities could take place, the Senior Center, the High
School, Middle School, and City Hall. Artist John Weidenhamer suggested
that in addition to demonstrating their art style, he would like to address the
students regarding the business aspect of being an artist. He volunteered to
speak at the High School as well as the Senior Center.
a. Chairman Walling asked staff if everyone had been contacted
regarding the different activities. Staff stated everyone contacted was
more than willing to participate. Artist Louis DeMartino would
prefer to be at the City Hall, but staff was uncertain how an activity
could be held at City Hall. What would draw people to the City Hall
to see him? The Senior Center had requested Artist Kathleen Smith -
Schooley for Tuesday, October 28th during their art classes:
APP 10-6-97 2
Art in Public Places Commission Minutes
October 6, 1997
b. Commissioner Klein asked if the sites had been chosen. Staff stated
three locations had been identified. Sharon Fuller, the art teacher for
La Quinta High School had met with other art teachers and had sent
a list of questions they would need to have answered. Staff would
meet with her and see that all the questions were answered.
C. Commissioner Reynolds asked what time the events would take
place. Staff stated they would all be in the morning. The La Quinta
Arts Foundation stated they would have volunteers available to help
at each of the sites. .
d. Chairman Walling stated it appeared that the events had been
coordinated and asked staff what was needed of the Commission.
Staff asked the Commission for their opinion as to which artists
would work best in each of the locations. Following discussion, it
was determined that Kathleen Smith -Schooley would be asked to
work at the Senior Center; Bill Ware and Snake Jagger the Middle
School, and Bill Ware, John Weidenhamer, Kathleen Smith -Schooley
at the High School. Staff informed the Commission there was still a
need for an artist -photographer for the High School.
e. Chairman Walling asked staff if anything else was needed. Staff
asked the Commission for direction regarding publicity. The Arts
Foundation had volunteered to help with the publicity, but it was
unknown as to what extent that would be.
3. Staff then introduced Jean McKig, freelance writer and publicist. Ms. McKig
had been contacted by Commissioner Reynolds to help publicize the City's
art program. Ms. McKig had stated she would be willing to do as much as
we would like her to. Staff reminded the Commission that there were no
funds available for publicity until the Art in Public Places Ordinance is
rewritten and approved by the City Council.
a. Ms. McKig informed the Commission of her experience and where
she had been working. She had made arrangements to write an article
on Marcia Gibbons and the tile mural at the La Quina Car Wash. If
the City did not have the funds, it still needs to be done and she is
willing to assist in the hopes that in the future, the City will be able
to afford hiring a publicist.
APP 10-6-97 3
Art in Public Places Commission Minutes
October 6, 1997
b. Chairman Walling reaffirmed that it was the desire of the
Commission to have a publicist, but until Council gave them
direction to do so, they were unable. Chairman Walling asked if
funds were available through the Community Development
Department budget for outside consultant work. Staff stated that all
contract services funds were allocated to specific projects.
C. Ms. McKig stated there should be a steady stream of good publicity
to let the Valley know about the good work that is being done in La
Quinta. She has a great love for La Quinta and yet with all that La
Quinta has going for it, Palm Desert always seems to eclipse La
Quinta. They always have news articles out on what is going on in
their city.
d. Chairman Walling asked Ms. McKig what her fee would be. Ms.
McKig stated $75-100 per release. It would depend on how much
work was involved in gathering the information. That way the City
is not tied to a monthly salary, but only as needed. Staff asked if a
photographer worked with her. Ms. McKig stated she had several she
could use. Chairman Walling asked what their cost would be. Ms.
McKig stated $50 to $100.
e. Chairman Walling thanked Ms. McKig for her presentation and staff
would be in contact with her.
£ Commissioner Kennedy stated the Arts Foundation currently did not
have a publicist on staff who would be available to work with staff.
Discussion followed regarding publicity.
4. Commissioners discussed with staff the available artists and what location
would be best for their art style. Commissioners offered additional artists
that could be contacted if more was needed.
a. Staff asked that a committee be appointed to work with staff on the
arrangements. Commissioners Shamis, Klein, and Chappie
volunteered.
APP 10-6-97 4
Art in Public Places Commission Minutes
October 6, 1997
5. Staff introduced Diane Reed who showed a video to the Commission. Ms.
Reed and Mr. Mark Hawkins, an independent producer of documentaries,
made a presentation to the Commission on producing a video for the
Commission. The cost would be approximately $9000 to $10,000.
Commissioners discussed the different aspects of what could be done.
a. Commissioner Reynolds stated the beauty of the video is that it could
be edited and added to at any time.
b. Chairman Walling asked if Mr. Hawkins had any ideas on how to
distribute this video to reach the most people. Mr. Hawkins stated it
could be sold, shown at schools, or used on public access television,
as a few suggestions. Chairman Walling stated this could be a very
useful tool and the Commission needed to discuss how they could
approach the City Council for their approval.
C. Staff asked if this cost was for a half hour tape. Mr. Hawkins stated
the normal format is for 20 minutes.
d. Commissioner Klein asked Mr. Hawkins how many other cities they
had worked for. Mr. Hawkins stated he had not worked for any City
to date. The closest would be the promotional he did for Bear Valley
Ski Company by Tahoe.
e. Commissioners suggested a video could be used to bringing visitors
to La Quinta. Commissioner Shamis stated it could be done in
conjunction with the Chamber of Commerce.
f. Chairman Walling stated he envisioned it to be more of an
educational video, than a promotional. Ms. Reed stated the purpose
could be to publicize the work of the artists as the public art program
progresses.
g. Staff suggested a video could be made of local artists to show
prospective developers. Ms. Reed stated it could be used for
whatever purpose the Commission wanted.
APP 10-6-97 5
Art in Public Places Commission Minutes
October 6, 1997
h. Chairman Walling thanked Ms. Reed and Mr. Hawkins for their
presentation.
6. Staff introduced City Clerk Saundra Juhola who was present to discuss the
dedication ceremony for the mural at the La Quinta Car Wash.
a. City Clerk Saundra Juhola stated they were anticipating using the
water color drawing of the mural and putting it on the back of a post
card to mail out as an invitation for the dedication, similar to what the
City of Palm Desert does.
b. Commissioner Kennedy asked why we would not use an actual
picture of the mural instead of the water color. Staff explained that
due to time constraints, this was the only way the post card could be
completed on time. City Clerk Saundra Juhola stated the water color
was a rendering of the actual mural.
C. Chairman Walling asked if a date had been determined. City Clerk
Saundra Juhola stated it appeared that the invitations would not go
out till the week prior to the dedication. She asked if there was some
reason the dedication could not occur during the month of November.
Commissioner Kennedy stated it was the Commission's hope to
include the dedication as part of the activities for National Art and
Humanities Month, which was October. Staff stated they were
hoping for October 30th. Discussion followed regarding the mailing
of the invitations.
d. Chairman Walling asked what time of day the dedication would
occur. Staff stated they would like the students who were involved
in the making of the mural to be able to attend, therefore, a late
afternoon dedication would be better. City Clerk Saundra Juhola
stated the time change would occur the weekend before, so it could
not be very late. Commissioner Chappie suggested right after school.
Following discussion, it was determined that the dedication would
occur at 4:00 p.m. on Thursday, October 30th.
e. City Clerk Saundra Juhola asked if the Commissioners had any ideas
regarding the dedication ceremony. Commissioner Reynolds asked
if the artist, Marcia Gibbons, would be allowed to make a
presentation.
APP 10-6-97 6
Art in Public Places Commission Minutes
October 6, 1997
f. Commissioner Kennedy stated that Diane Reed had taken a video of
the students during the making of the mural and asked if pictures
could be on display during the ceremony.
g. Chairman Walling asked if the site for the dedication would be a
problem. Staff stated there was a sidewalk and an area that could be
used so they would not be disturbed, nor disruptive to the car wash.
h. Commissioner Kennedy asked if the students would be awarded with
certificates for their participation. Staff stated they could produce the
certificates and they would be available for the dedication.
i. Commissioners discussed what would be served. It was determined
that cheese, crackers, apples, and cookies along with apple juice.
j. Commissioner Klein asked who would be invited. Commissioners
discussed individuals with the City Clerk who should be invited as
well as what news sources to be contacted.
k. Chairman Walling thanked City Clerk Saundra Juhola for her
assistance and the Commission looked forward to the dedication.
D. Landscape desisin and Artwork at the northeast corner of Washington Street and
Highway 111.
Chairman Walling asked if the Commission wanted to discuss this now or
wait to have the artist, Louis DeMartino present.
2. Commissioner Shamis stated it would be better to have Mr. DeMartino
present and perhaps meet at the site to discuss the landscaping. Chairman
Walling stated he did not think it was necessary to be at the site.
3. Commissioner Reynolds stated that she had heard from a past Commissioner,
Kathleen Smith -Schooley, who remembered a misting system was to be
included in the design. Staff stated they did not remember it. Commissioner
Reynolds stated she had asked the artist about this and he stated it was
discussed, but not approved.
APP 10-6-97 7
Art in Public Places Commission Minutes
October 6, 1997
4. Community Development Director Jerry Herman informed the Commission
of the history of the art piece. The problem was that the contract between the
artist/developer/City did not include the landscaping. After the completion
and installation of the art piece, staff discussed with the artist and developer
the landscaping. It became apparent that the existing landscaping and the
wall behind the piece, would need to be removed and replaced with palm
trees and bermed with sand to give the site a desert oasis appearance. The
choices are to have the developer landscape the site according to his plans
or, the City could inform the developer that the City wants to replace the
current landscaping and pay for it out of the Art in Public Places fund.
5. Chairman Walling asked if staff knew what the developer intended to spend
on the. landscaping and could their portion be combined with APP funds to
finish the landscaping. Staff stated that could be looked into.
6. Commissioner Klein asked how much space existed between the trees and the
wall, and the wall and the art piece. Staff stated the proposed Washingtonia
Filifera Palm could not be planted with the existing wall as there wasn't
enough room. Commissioner Klein stated it appeared that this landscaping
would hide the building and she was concerned that the Auto Club would
have an objection. Staff stated that the manager of the Auto Club, Mr. Dick
Jandt, had stated they had no objection to the change in the landscaping.
7. Community Development Director Jerry Herman informed the Commission
that there were signs on each side of the Auto Club building so there should
be no problem locating the business.
8. Commissioner Klein stated her only objection was that this had not been
thought out. The wall was built and the landscaping put in and the City's
resources and money were being wasted because this had not been planned
in the beginning.
9 Commissioner Shamis stated the piece appears to be too short and top heavy.
Chairman Walling stated the landscaping would help to balance the artwork.
10. Community Development Director Jerry Herman explained the landscaping
plan presented by the developer. Staff stated they had not met with the
developer to discuss a new plan until they had received direction from the
Commission and their willingness to expend additional funds to landscape
the site.
APP 10-6-97 8
Art in Public Places Commission Minutes
October 6, 1997
11. Commissioner Kennedy asked staff to explain the request of the developer
for the balance of this account. Staff stated they did not recommend giving
the developer the funds. It is the opinion of staff that the developer has a
contract with the artist for $107,000, the City only committed $95,000 of
which $14,000 was for the second art piece. The developer is looking to get
the difference between the $95,000 and what his contract is with the artist or,
$12,000.
12. Commissioner Klein asked what would happen to the second art piece. Staff
stated that was their concern. It is the recommendation of staff that funds
remain in the account for the second art piece. If the developer wants to
make a request of the Commission for additional funds to finish the site, then
it would be for above and beyond the money allocated for the second art
piece.
13. Chairman Walling asked staff to explain how the funds were obtained for the
first art piece. Staff explained how the money had been credited for building
permits and what the developer had to spend himself. Additional funds were
still to be collected from the future retail shops to be constructed at the
Shopping Center for artwork. Chairman Walling asked staff to provide the
Commission with an accounting of what had been collected from the site to
date and what was still to be collected.
14. Chairman Walling asked what the second art piece was to look like. Staff
explained that it was to be similar to the one at the corner, but smaller and
more vertical.
15. Following discussion, it was moved and seconded by Commissioners
Klein/Reynolds to continue discussion of this subject to the next meeting,
directing staff to gather the information regarding the amount of money to be
collected for the site and inviting the artist, Louis DeMartino to attend the
meeting. Unanimously approved.
E. Discussion regarding a Revision to the Art in Public Places Ordinance
1. Community Development Director Jerry Herman stated this was an
opportunity for the Commissioners to review the ordinance and make any
revisions they would like to recommend to the City Council.
APP 10-6-97 9
Art in Public Places Commission Minutes
October 6, 1997
2. Chairman Walling asked what the issues were. Community Development
Director Jerry Herman stated one of the issues was the limitation on what the
funds can be used for. Under Section 2.65.110 of the Ordinance it states
what the funds can be used for. Whenever funds are needed for any purpose
other than what is specifically listed in the Ordinance, the request must go to
the City Council for approval. An issue related to this is the expenditure of
funds for publicity, such as a brochure, publications, or news articles. A
separate issue is whether or not the amount of the fee is adequate. A
comparison could be made of what the other cities in the Valley are charging.
What is missing in the ordinance is that the City does not assess itself for any
APP fees. When the ordinance was first proposed, Council discussed
whether or not to assess the City projects. It was determined that since it was
a developer generated fee and no City funds were being used, no one could
accuse the City of spending City funds on art projects. The Council at that
time did not want to charge itself to keep this from becoming an issue.
3. Community Development. Director Jerry Herman discussed those items that
were exempt from the fee. One issue that does need to be amended is that
portion of the ordinance that requires the money to be spent within two years
of receiving the funds. Under State Law you are allowed up to five years.
Staff would like to change this section to extend the City's time to five years.
4. Staff stated that Commissioner Chappie has been investigating different
avenues for receiving grants. Commissioner Chappie explained that she had
been reading and talking with people from the Arts Council as well as the
National Organization, Americans for the Arts, which the City is a member
of both. In contacting these organizations, they have been very helpful in
providing direction as to what grants or seed money the City could apply for.
If the National Endowment of the Arts is successful in changing the amount
of money they receive from the National Government, and if the trend
continues toward public art, there may be a State and National partnership
with the cities. If this happens and if the City meets certain criteria, the City
could apply to the State for seed money. The ordinance would have to be
changed to broaden the Commission's responsibility to be more than just
visual'art placed somewhere. The vision of public art both State wide and
nationally, is to have art integrated into all types of art. If the Commission
decides to do this as the local agency, the ordinance would have to be
expanded and add these areas of art as well.
APP 10-6-97 10
Art in Public Places Commission Minutes
October 6, 1997
5. Community Development Director Jerry Herman stated that the Commission
would have to be careful not to expand into the responsibilities of the
Cultural Commission.
6. Chairman Walling asked if there was a list of criteria that the Commission
would need to meet. Commissioner Chappie stated there would have to be
a full time staff person and programs that involve more than just public art.
The State organization requested that we send her a copy of our ordinance
and any other information we would like to encourage them to put La Quinta
on the list to receive money. They average seed money for State and local
partnerships for Counties has been $27,000. There is no specific criteria for
cities until this progresses further, but the State is encouraging us to staff at
least two members and become enlightened as to how public art is changing.
There are several non-traditional funding sources that could be looked into
as well. The taxing of local cable franchises and utilities, Transient
Occupancy Tax, as well as taxing all City capital improvement projects, in
addition to developer fees.
7. Community Development Director Jerry Herman stated that each of these
avenues would have to be reviewed with the City Attorney in light of
Proposition 218 which states that if a tax is going to be created an election
must be held. The likelihood of adopting another tax is slim to none, the
raising of our APP fees may also be subject to an election. This are items that
would have to be reviewed by out City Attorney.
8. Following discussion, it was moved and seconded by Commissioners
Klein/Shamis to bring this issue back to the Commission at their next
meeting. Staff was directed to obtain as much information as possible to
distribute to the Commission to be discussed at the next meeting.
Commissioners pointed out that it was important to be able to have funds
available for publicity. If the Commission is to fulfill its Master Plan, which
has been approved and adopted by the City Council, then changes will have
to be made in the Ordinance.
VI. CORRESPONDENCE AND WRITTEN MATERIAL: None
VII. COMMISSIONER ITEMS
APP 10-6-97 I I
Art in Public Places Commission Minutes
October 6, 1997
A. Commissioner Reynolds stated she would like to discuss ways in which the
Commission may be able to raise the money to hire Ms. McKig. She had spoken
with Council Member Stan Sniff and he suggested a spokesperson from the Art in
Public Places Commission appear before the Council at their next meeting and make
a request. Chairman Walling stated it was too late to have it agendized for this
Council meeting, but staff could get it on the next agenda, after a decision was made
at this meeting as to what the Commission would like to do.
B. Commissioner Reynolds presented a picture of the Civic Center campus. Staff
explained it was a picture of how the campus was originally designed. Staff went on
to explain that the final design was still before the City Council.
C. Commissioner Shamis distributed a letter from the Community Garden group and
explained that their goal is to obtain a $1,000 contribution from the Council to start
a garden at the Senior Center. This is just information for the Commission.
VIII. ADJOURNMENT
There being no further business, it was moved and seconded by Commissioners Shamis/Klein to
adjourn this regular meeting of the Art in Public Places Commission to a regular meeting of the Art
in Public Places Commission on November 3, 1997. This meeting of the Planning Commission was
adjourned at 5:18 p.m. Unanimously approved.
APP 10-6-97 12
REGULAR MEETING OF THE
HISTORIC PRESERVATION COMMISSION
A regular meeting held at the La Quinta City Hall Session Room
78-495 Calle Tampico, La Quinta
SEPTEMBER 18, 1997
This meeting of the Historic Preservation Commission was called to order by Chairman Millis at
3:42 p.m., who lead the flag salute. Chairman Millis asked for the roll call:
I. CALL TO ORDER:
A. Present: Commissioners Irwin, Puente, Wright, and Chairman Millis.
B. It was moved and seconded by Commissioners Puente/Wright to excuse
Commissioner DeMersman. Unanimously approved.
C. Staff Present: Planning Manager Christine di Iorio, Associate Planner Leslie
Mouriquand, and Executive Secretary Betty Sawyer.
D. Chairman Millis opened the nominations for Chairman and Vice Chairman.
Commissioner Wright moved that the Commission continue with Chairman Millis
and Vice Chairman DeMersman. It was unanimously approved.
II. PUBLIC COMMENT: None.
III. CONFIRMATION OF THE AGENDA:
A. Staff asked to add the Archaeological Monitoring Report for Home Depot to the
Agenda and an addition to the La Quinta Hotel report. It was moved and seconded
by Commissioners Wright/Irwin to accept the change. Unanimously approved.
IV. CONSENT CALENDAR:
A. It was moved and seconded by Commissioners Wright/Puente to approve the Minutes
of May 22, 1997, as submitted. Unanimously approved.
B. It was moved and seconded by Commissioners Puente/Wright to approve the Minutes
of June 19, 1997, as submitted. Unanimously approved.
V. BUSINESS ITEMS:
HPC9-18-97
Historic Preservation Commission Minutes
September 18, 1997
A. La Quinta Hotel Historic Resource Evaluation; a request of the City for a revised
report on the Hotel Report by Mellon and Associates.
Associate Planner Leslie Mouriquand informed the Commission that the
revised report contained information on the Cyrus Pierce house with added
information staff believes contributes to the evaluation of significance of
several of the buildings. It appears there are buildings that are eligible for the
National Register as well as the local Registry. Staff went on to give detailed
information that was contained in the report.
2. Pam O'Conner for Mellon and Associates stated that Advisor Lauren Bricker
had information that contributed to their reviewing a collection at UCLA
which gave a confirmation as to who designed the grounds at the Hotel. As
the Hotel has evolved and changed it did lose some of its architectural
integrity, but the Huntsman Trout connection and design landscape aspects
helped to elevate to a level of significance.
Chairman Millis stated that he had a friend visiting with him who was an
architect from Hong Kong and Singapore and had taken him on a walking
tour of the Hotel. His friend was very impressed with how the Hotel was
constructed and the integrity of the landscaping as part of the entire site.
4. There being no further discussion, it was moved and seconded by
Commissioners Wright/Puente to accept the report as submitted.
Unanimously approved.
B. Procedures for Archaeological Resources
1. Associate Planner Leslie Mouriquand stated this was a section to be added to
the final report for the Historic Survey project that will be sent to State
Historic Preservation Office (SHPO). The original proposal for the Survey
grant included a section to deal with the prehistoric archaeological resources
through the development of a sensitivity map. While reviewing the sites, it
was determined that there were so many sites all over the City, that the map
would be unable to distinguish sensitive areas, as the whole City is sensitive.
Staff spoke with the State Office and found out that the trend was no longer
to prepare sensitivity maps as it was causing too much of a disturbance to the
sites from pot hunters, etc. Therefore, it was determined that staff would
drop this component and add a component on how to handle archaeological
resources. Staff has prepared a summary preview of the procedures that will
be presented in their entirety at the next meeting.
HPC9-18-97
Historic Preservation Commission Minutes
September 18, 1997
2. Following discussion, it was moved and seconded by Commissioners
Puente/Irwin to approve the inclusion of the Procedures for Archaeological
Resources into the Survey. Unanimously approved.
C. Report of an Archaeological Monitoring Program for The Home Depot; a request of
The Keith companies for a review and approval of the report.
1. Associate Planner Leslie Mouriquand stated that artifacts had been found on
the site, but no significant features were exposed. Most artifacts were shards
of pottery and miscellaneous items. This is a follow up report to be received
and filed regarding the monitoring activities at the site.
2. Chairman Millis asked what happened to the artifacts that had been found at
the site. Staff stated that legally they are the property of the property owner.
Staff can ask them if they would be willing to donate the items or place them
on a long term loan to the City or the Museum in order to keep them in the
City. Following discussion, staff was directed to contact Home Depot asking
that these items be placed on loan for display at the City with permanent
storage at the Historical Museum.
Commissioner Irwin informed the Commissioners that in April a new Indian
display would be opening and these artifacts would fit in with that display.
D. Report of the Cyrus Pierce house at the La Ouinta Hotel
1. Planning Manager Christine di Iorio informed the Commission that a five or
six foot portion of the adobe wall which encircled the compound of the Cyrus
Piece house had been removed by KSL in the last month. Staff was in the
process of working with them to rectify the damage and the results of these
discussions would be brought to the Commission at a later date with a staff
recommendation. One of KSL's requests is to modify the fountain in the
middle of the compound. As noted in the report of Mellon and Associates,
this fountain has been modified previously. Staff reviewed some of the
changes that had taken place.
2. Pam O'Conner stated that whatever changes are allowed to be made, they
should be harmonious with the site.
HPC9-18-97
Historic Preservation Commission Minutes
September 18, 1997
3. Commissioner Irwin asked if there were any samples of the tiles originally
used as they were made on site. Staff stated that there were tiles in other
places at the Hotel that could be used for replication. Staff s primary concern
is the compatibility with the style, not to match the existing. Discussion
followed as to the changes that had done by KSL.
E. Status Report on the City's Historic Survey by Mellon and Associates
Pam O'Conner of Mellon and Associates passed out the Department of Parks
and Recreation forms used as an inventory for the City. The first form she
reviewed was the data base list which at present did not contain the La Quinta
Hotel or Marshall Ranch as they were District sites. Most of the sites on the
data base were from the Cove. She went on to explain the form and what the
codes -meant for each site. The sites were divided up by year and any
structure built before 1950 was considered as long as it had not significantly
altered. Between 1935 and 1941 there were 63 structures which stopped with
World War II. Development started again in 1946 until 1949 when 29
buildings built. Of the pre WWII buildings, 49 are identified in the Survey.
Of the 29 post WWII buildings 18 fell out due to alterations which left 11 to
report on.
Recorded sites identified included:
Landscape features - All American Canal and Date Palm Grove at 52nd
Avenue and Jefferson
The La Quinta Hotel consisting of the Casitas, The Walter Morgan House,
Cyrus Pierce House, and La Casa
Miscellaneous information on the Hotel included magazine articles showing
the original floor plans from the 1930's. Ads showed the Hotel being
advertised as a low cost housing in 1933. Obtained copies of the photographs
that were on display at the Huntington Library of the Hotel.
Point Happy Ranch including the Dupont House
Marshall Ranch
Non -Cove buildings in the Village area - Historical Museum building, the old
lumber yard, and where the El Ranchito restaurant is curently, the real estate
building on the southeast corner of Avenida Bermudas and Calle Estado, and
the Chamber of Commerce building
Miscellaneous buildings outside the Cove
HPc9-18-97
Historic Preservation Commission Minutes
September 18, 1997
Cameo Palms house built in the 1930's
House at the southeast corner of Jefferson Street and 50th Avenue
Dune Palms Road house
Cove buildings:
4 homes built in 1935
17 homes built in 1936
25 built in 1937
7 built in 1938
2 built in 1939
6 built in 1940
2 built in 1941
Of these 14 had been altered or changed to the point that they were
dropped out of the Survey. Two dominate subtypes were found from
the remaining. Their were 16 "L" shaped houses and 18 were of the
"I" shape all built pre -WWII.
Post WWII houses
2. Commissioners discussed the components that were required to classify a
house as historic.
3. Ms. O'Conner pointed out that the Survey is an evolving document which
currently includes any structure 50 years of age or older. As as time goes by
other structures will be added to the Survey and it will continue to grow.
4. Following discussion regarding the different aspects of the Survey, Chairman
Millis thanked Ms. O'Conner for her report. It was moved and seconded by
Commissioners Puente/Irwin to accept the report as submitted. Unanimously
approved.
VI. CORRESPONDENCE AND WRITTEN MATERIAL
A. 'Staff informed the Commission of the Seismic Retrofit Guidance System that had
been included in the Commission's packet.
B. Staff informed the Commission of a letter from Mr. Ray House who had an extensive
collection of photographs and negatives that he had shared with staff. He was willing
to be a resource for the Desert Club and airport.
HPC9-18-97
Historic Preservation Commission Minutes
September 18, 1997
VII. COMMISSIONER ITEMS
A. Staff discussed training that was required by the Commissioners to meet their CLG
requirement. Staff was to looking into training alternatives for the Commission.
VIII. ADJOURNMENT
There being no further business, it was moved and seconded by Commissioners Wright/Puente to
adjourn this regular meeting of the Historic Preservation Commission to a regular meeting of the
Historic Preservation Commission on October 16, 1997. This meeting of the Planning Commission
was adjourned at 5:17 p.m. Unanimously approved.
HPc9-18-97
AMERICANSgRr'HE
s
TO OUR MEMBERS:
NOV I 0 1997
We hope you've had a chance to see the public service announcements produced by CBS in
cooperation with Americans for the Arts. The PSA campaign, "The Arts Enrich Us All," ran
on the network during prime time throughout National Arts and Humanities Month. More on
the campaign in this month's issue of Arts Link! In this mailing:
Arts Link
This issue includes a list of Senate voting records on key amendments meant to weaken or
eliminate the NEA, a profile of the philanthropic work of American Express, BRAVO, the Film
and Arts network's, Arts For Change campaign honorees and much more.
Monographs
Community Cultural Planning: Development and Design to Meet Local Needs is. the focus of this
month's issue of Monographs providing you with an overview on the process of developing a
cultural plan with community leaders.
Legislative Alert
The enclosed Legislative Update reviews the final details of the Congressional compromise on
NEA funding and passage of the conference report for the FY'98 Interior Appropriations bill in
the House and Senate, which is now awaiting President Clinton's signature.
Publications Brochure and Update on Changes
A copy of our publications catalogue, offering more than 150 titles on arts management,
community development, presenting, performing and more ... plus a flyer updating you on
recent changes to this brochure.
By now you should have received your 1998 membership dues renewal invoice in the mail.
Please call 202.371.2830 if you have not received your notice or need more information.
ou wdc
Mara Walker
Senior Director of Programs and Member Services
AMERIC LNSARTS
Legislative Update
TO: Americans for the Arts members and arts advocates
From: Bob Lynch, President and CEO
Nina Ozlu, Vice President of Government Affairs
Re: House and Senate pass conference report with NEA funding
October 30, 1997
The Victory
It is widely believed that arts advocates achieved the unachievable this year by saving over 98% of
last year's federal funding for the National Endowment for the Arts, which was marked for
termination this year. This month, both the House and Senate approved the joint conference report
Michael H. Jordan for the FY 98 Interior Appropriations bill, which allocates $98 million to the NEA with no phase -
Westinghouse Electric out provision. On 10/24/97, the House passed the joint conference report by a vote of 233-171 and
Corporation
Chair, National Policy Board on 10/28/97, the Senate passed the same bill by a vote of 84-14. As you will recall, it was only
Fred Lazarus IV three months ago that the House had voted to zero out funding for the NEA by just a one -vote
The Maryland institute, majority. In passing the joint conference report, several members of Congress rationalized the
College of Art reversal of fortune with a compromise to impose new congressional restrictions on the NEA.
Chair, Governing Board
Robert L. Lynch The Compromise
President and CEO . NEA's funding level is set at $98 million. (This is only 51.5 million less than the current level
and only S2 million less than the Senate's recommended level.)
• The state subgranting formula would increase to 40%. (This is the percentage level that
Americans for the Arts had endorsed in the Jeffords reauthorization bill. Currently, state arts
agencies are given 35% of the federal NEA funds.)
• A 15% cap would be placed on the collective amount that arts organizations from any one state
could receive from the NEA. (The law will allow grant projects of national significance and/or
multi -state touring to be excepted fi-oin this restriction.)
• NEA administrative funds are provided at the FY 97 level and direct the NEA to restructure its
Administrative category. (There had been a threat to unduly hamper the NEA's administrative
,overhead to 12%)
• Reinstatement of the same congressional restrictions imposed last year including prohibition of
1000VermontAvenue NW grants to individual artists, except literature, heritage and jazz fellowships; and prohibition on
12th Floor seasonal support and subgranting, except by state, regional and local arts agencies.
Washington DC 20005 . Authority for all local arts agencies (LAA) to subgrant federal funds remains in tact. (There had
T 202 3712830
F 202 3710424 been a threat to limit this authority to only LAAs of municipal government.
NY 10022 Street • At the request of the NEA and NEH, Congress has provide them the authority to solicit and
New York NY
One East invest outside funds to use in support of the function of the agencies. (Previously, these
T 212 223 2787 agencies were allowed to solicit, but not invest. It is generally understood that these agencies
F 212 980 4857 will not be diverting scarce private funds away from local arts organizations.)
www.artsusa.org • Priority will be given to NEA grant applications that encourage public knowledge, education,
understanding, and appreciation of the arts and support projects in underserved populations.
• The size and composition of the National Council on the Arts will be modified to include six
Members of Congress. (Early interpretations on this new rule question the constitutionality of
the mandate.)
Next Steps
There is a chance that the President may still veto the bill based on environment issues. Stay tuned.
AMERICANS,WiTS
NEW AND UPDATED!
Economics of Art & Culture: An American
Perspective (p 11) NEW PRICE: $27.95,
member price $24.95 ISBN: 0-521-42212-4
The Artist's Resource Handbook (p 14)
New Edition Available! ISBN: 1-880559-58-7
Boards That Make a Difference (p 18)
New Edition Available! ISBN: 0-7879081-1-8
Strategic Planning Workbook for
Non -Profit Organizations (p 35)
Revised and Updated! ISBN: 0-940069-00-8
PLUS ... New Monographs!!
MONO-39 Community Cultural Planning:
Development and Design to Meet
Local Needs
MONO-38 Program Planning & Evaluation:
Using Logic Models in Arts
Programs for At -Risk Youth
Special double issue!
MONO-37 The Minnesota Model: Reaching
New Audiences With Literature
Please use these new ISBN numbers
when ordering the following (prices remain
the same):
The 100 Best Small Art Towns in
America (p 30) ISBN: 1-56261-275-1
Strategic Philanthropy in the 1990s
(p 35) ISBN: 1-879-100024
Toward a New Era in Arts Education
(p 35) ISBN: 0-915400-68-3
And please note that the following titles
are no longer available:
• Exhibiting Cultures: The Poetics
and Politics of Museum Display (p 9)
• Going Public (p 26)
• Board Liability (p 33)
• Governing Boards (p 34)
For more information on our publications offerings, see the enclosed brochuret To order,
please complete form on reverse side. Telephone orders may be made with a credit card
(Visa, MasterCard or American Express) by calling 1.800.321.4510, ext. 241-
Americans for the Arts Publications Dept., One East 53rd Street, NY, NY 10022-4201
11/97
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WHAT IS COMMUNITT C.11JI"
them." This applies to why
Cultural planning is a community -inclusive fact finding and con -
sensus building process that identifies cultural resources and com-
community cultural planning is
in
munity needs, and then plans policies and actions response.
so important: simply knowing
Cultural planning works best when it benefits the larger com-
what your community's artistic
munity — be it the municipality, county, district or region —
instead of just a single organization or constituency. The cultural
and cultural resources are or
planning process is typically led by a temporary and broadly -
could be is not enough —you
representative citizen steering committee, usually appointed by
local government. This committee does research and gathers relevant
must also understandyour
information, and convenes public meetings to enable artists and
community's needs and know
arts administrators, educators, business and political leaders and
what it will support.
other members of the community to identify cultural and civic
needs and opportunities.
Once community issues are identified, a plan of action is
developed, which aims to encourage artists, strengthen nonprofit
cultural organizations and apply cultural solutions to community
MoNoGRAPHS is one
problems. The most inclusive cultural plans contain the concerns
of the benefits of mem-
of mainstream urban and regional planning and apply the arts
bership in Americans for
the Arts. To discuss ideas
and culture to tourism, urban design, downtown revitalization
for submission, contact
and economic and community development. This is illustrated by
Mara Walker, Programs
and Member Services,
Tacoma, Washington's plan "to examine our culture as the way we
Americans for the Arts,
express ourselves through visual and performing arts, history, ethnic
i000 Vermont Avenue
NW, 12th Floor,
heritage, neighborhood life, and the design of our city."'
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Ene ArLS
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PRESIDENT'S
OFFICE
Robert L. Lynch
President and CEO
Helena Belanger
Assistant
DEVELOPMENT
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Director
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Corporate and
Foundation
Amy Dukes
Associate
FINANCE
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Director
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Bookkeeper
GOVERNMENT
AFFAIRS AND
PRIVATE SECTOR
PARTNERSHIP
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Vice President
* New York Office
PROGRAMS AND
MEMBER SERVICES/
OPERATIONS
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Director
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Communications
J.R. Wells *
Publications
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Information Systems
Alexandra Farkas
Assistant
Cydne Wood
Assistant
RESEARCH AND
INFORMATION
Randyl.Cohen
Director
Nancy Langan
Arts Education and
Community
Development
David Bosca *
National Arts Policy
Clearinghouse
Eleanor Zimmer
Clearinghouse Assistant
low
MONOGRAPHS
TO ORDER ADDITIONAL COPIES OF THIS AND FAST MO.4'OGRAPHS, write or fax
Americans for the Arts, c/o Whitehurst and Clark, ioo Newfield Avenue, Edison, NJ 08837,
fax 9o8.225.1562 (credit card orders only). Copies are available for $6 each for members,
$8 for nonmembers (plus postage); 5o or more copies of a single issue are $4 each.
SPECIAL DOUBLE ISSUES are $12 each, $8 for 50 or more.
The 1997 Nancy Hanks Lecture on Arts and Public Policy: Alan Simpsol
Program Planning and Evaluation: Using Logic Models in
Arts Programs for At -Risk Youth
The Minnesota Model: Reaching New Audiences with Literature
Hatching Art: Creating a Vital Arts Presence in Your Community
United Arts Funds: Meeting the Challenge of Increased Private
Sector Support for the Arts
Making Advocacy a Habit
Cultural Tourism: Bridging America Through Partnerships in the Arts,
Tourism and Economic Development
The Arts and Older Americans DOUBLE ISSUE
For Immediate Release: Strategic Media for Local Arts Agencies
The Arts, Education and Technology DOUBLE ISSUE
Cultural Diversity and the LAA
Rural America in Transition: Innovative Responses
Anchored in Community: Folk Arts and the Local Arts Agency
Arts Stabilization: A New Frontier for Local Arts Agencies?
Online Technology: Are You Ready for the
Information Superhighway?
Live/Work Space: Housing for Artists in Your Community
Marketing and LAAs: Reaching Your Community's
Untapped Audience
Overview: Untapped Public and Private Funding
Sources for the Arts
Arts in Education Planning: Three Local Communities, Volume 11
An Introduction to Arts Incubators
The Public Art of Re -Collection
Arts in Education Planning: Three Local Communities, Volume I
SEPT 97
TUNE/DULY 97
MAY 97
APR 97
MAR 97
FES 97
)AN 97
NOV/DEC 96
OCT 96
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MAR 96
FEB 96
Nov 95
OCT 95
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JULY 95
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)AN 95
FOR MORE INFORMATION ON THESE AND OTHER MONOGRAPHS TITLES, please call Americans for
the Arts at 202.371.2830.
2
THE EFFECT ON THE COMMUNITY
Local arts agency directors have reported many
ABOUT THE
AUTHOR
positive effects on their community as a direct
Craig Dreeszen is an
result of cultural planning:'
educator, consultant
and writer who works
* Increased and improved programs and services in
nationally in arts
response to needs identified.
organizational devel-
opment and planning,
* Improved communications and cooperation
community arts and
between arts groups.
education planning,
program evaluation
* Better integration of the arts into the community,
and community cul-
increasing both visibility of artists and arts organiza-
tural planning. Dr.
Dreeszen provides
tions as well as the larger civic community's aware -
planning and policy
ness of the potential of arts and culture to con -
formulation, program
evaluation, training,
tribute to community and economic development.
organizational devel-
* Improved public access to the arts and an
opment and meeting
facilitation solutions
increased audience base for arts activities.
for not -for -profit orga-
* Improved cultural facilities.
nizations, founda-
tions and public
* Increased or sustained levels of public and private
agencies. He is direc-
funding for the arts during a period when national
for of the Arts
Extension Service at
trends showed a reduction in arts funding
the University of
Massachusetts, a
national professional
Now well established as an effective method for lead -
continuing education
ers to identify and resolve needs, community cultural
and arts service orga-
nization that con-
plans are used by many local leaders across America
nects arts and com-
to integrate the arts into community development:
munities through
learning. There he
* In Denver, Colorado, cultural planning was so well
leads a team of staff
integrated into the city's overall comprehensive
and associates in
teaching and consult-
planning that two of the city's io long-term goals
ing, research and
dealt with issues of aesthetics and cultural devel-
publishing on behalf
of artists, arts organi-
opment. Improving the arts in Denver was seen as
zations and communi-
a means to improve the city's quality of life and
ties. He earned his
Ph.D. in planning and
competitive position.
his WED. in organiza-
* In Roanoke, Virginia, the cultural plan recom-
tional development at
the University of
mended arts and culture as a way to enhance the
Massachusetts at
region's quality of life and to serve as "an integral
Amherst.
part of regional economic development."
This edition of
* In Rapid City, South Dakota, the cultural plan pre -
Monographs is
scribed arts programs and services to empower
excerpted from a new
handbook on cultural
the American Indian community to preserve its
planning to be pub-
culture and develop the economy.
lished by Americans
for the Arts' Institute
* In Shreveport, Louisiana, planners sought to
for Community
improve the city's image by using the arts to
Development during
Fall 1997.
revitalize downtown and the waterfront, reduce
AMERICANS FOR THE ARTS
crime, protect the environment, celebrate commu-
nity diversity and similarities and improve educa-
tion. The Shreveport plan urged citizens to "share
in our diverse cultural heritage celebrating not
just who we are, but what we can become."
These cultural plans integrate the arts into the local
social, economic and political context. They build
support for the arts and improve communities.
PROFILESOF OF
There are as many kinds of cultural plans as there are
communities that have done them. Some communities
only require a simple cultural assessment; others
need specific issues addressed or to focus only on a
particular district.
SIX COMMON TYPES OF PLANS
i. Comprehensive community arts and cultural plan
Community -wide plan that includes areas such as
arts, humanities, ethnic cultures, festivals, his-
toric preservation, social service, public areas,
economic and community development.
2. Community cultural assessment
Comprehensive identification and analysis of a
community's cultural resources and needs, but
without an action plan.
3. Specialized arts or cultural assessment
Assessment of a specific factor, such as economic
impact, feasibility for a fundraising campaign or
facility development, market research, etc.
q. Comprehensive community or state assessment
with agency -specific plan
Community -wide needs assessment, but with a
plan specific to the sponsoring arts agency.
5. Specific -issue cultural plan
Community -wide plan focused on a single arts
discipline or cultural development issue.
6. Specific -district cultural plan
Plan focusing on a specific geographic location
within a community (downtown or neighborhood).
MONOGRAPHS VOLUME 1 NUMBER 8
�3
THREE LESS COMMON TYPES OF PLANS
i. Community arts plan
Municipal or county -wide plan focusing on artists,
arts organizations, audiences, arts education,
funding and facilities.
2. Regional cultural plan
Plan for multiple municipalities or counties.
3. Cultural component of municipal/county
general plan
Arts and culture are integrated into the body of
a city or county master plan.
In spite of a diversity of approaches to cultural
planning, most plans commence with assessment
and conclude with planning. The most effective
plans employ a five -step process:
1. Pre -planning: evaluating the need and readiness
for planning and getting organized
2. Community assessment
3. Goal -setting and plan writing
4. Implementation
5. Monitoring and evaluation
Sometimes the first step (pre -planning) and last step
(monitoring and evaluation) are disregarded. Plans
without pre -planning tend to be unfocused or a bur-
den on the managing agency, and plans without evalu-
ation tend not to get implemented. Often plans under-
taken solely to fulfill funders' requirements also omit
implementation. It is extremely important that there is
adequate preparation for planning and appropriate
attention to monitoring and implementation. This will
make it more likely that the energy and funds expended
in cultural planning will achieve their intended results.
OVERVIEW
Rapid City, located at the edge of the Black Hills in
rural western South Dakota, has 54.5oo residents.
THE PLAN
Many Voices, Rapid City's cultural plan, was completed
in September 1993• As the title suggests, many people
participated in creating a community plan that
"confirms the fundamental importance of educa-
tion, the necessity for multicultural understanding,
the need for cultural facilities, the importance of
artists and arts and cultural organizations, and the
benefits of a quality, attractive environment."
The process followed the recommended preplan-
ning, assessment, goal -setting and implementation
steps. A team of consultants advised the Rapid City
Arts Council, co-chairs from the American Indian and
Anglo-American business communities, a broadly rep-
resentative "Leadership Circle" and task forces that
carried out the planning.
RAPID CITY'S CULTURAL PLANNING PROCESS
Pre -Planning
October i99s: Fund raising and planning to plan.
September 1992: Assessment meeting. Cultural
resources, needs and opportunities and critical
issues of planning identified.
Assessment
October -December 1993: Interviews, focus groups,
phone surveys reach 500 people. Assessment findings
confirmed and clarified; task forces identified.
January 1993: Assessment retreat and write report.
A task force for each of the seven issues is charged
to recommend solutions.
February 1993: Leadership Circle study assessment
report and appoints seven task forces. Each meets
four or five times. Writes goals, objectives, strategies
on each issue and objective.
March 1993: Task forces meet to recommend draft
goals. Consultant facilitates meeting to reach con-
sensus on goals.
April 1993: Leadership Circle meets in planning
retreat. Consultants write first draft, which is then
revised by leaders.
May -June 1993: Leadership Circle approves of the
plan. The plan is drafted.
M
AMERICANS FOR THE ARTS
August 1993: The plan is designed and printed.
September 1993: The plan is presented to the city,
schools, arts groups and news media. The plan
becomes the basis for new public funding support for
facilities and resolution of some key community needs.
Implementation
The implementation of the plan is ongoing. The arts
council leads in implementation, monitoring and advo-
cacy to fund plan recommendations.
SUCCESSFUL ACTIVITIES
Planning was stimulated by the need for a coordinated
approach to cultural facility development. The plan-
ning enabled the cultural community to establish pri-
orities among competing facility proposals and helped
organize effective political action to secure sustained
funding for cultural facility development. Three years
after the plan was published, much of the plan had
been implemented. Among the achievements:
* The cultural community joined a successful
campaign that established a new designated
sales tax fund to stimulate tourism
* A new technical production, storage and rehearsal
facility was constructed due to $ioo,000 raised
from the new designated sales tax fund.
* A major new natural history and American Indian
Museum, the journey Museum, was opened with
help from the sales tax fund.
* A Black Hills Artists Network, which spon-
sored artists workshops, was established and
created a mural.
* A driving tour book on public art in Rapid City
was published.
* A method for arts leaders to advise the city's
funding of cultural organizations was formalized.
* Regular program reports from cultural organiza-
tions to the local school board were organized.
* The school board adopted increased arts credit
requirements for graduation.
* 1994-96 funding from the city was secured for
cultural plan implementation.
* The Rapid City Arts Council was named the public
art advisor to City Council.
* Considerable progress has been achieved on native
American goals including: the awarding of federal
and foundation grants for staff and program funds;
a native American planning retreat; a new Native
American Advisory Circle; a new full-time Native
American staff member for the Arts Council and
to arts projects either completed or underway.
SHREVEPORT, LOUISIANA
OVERVIEW
Shreveport, a city of 200,000, is a petroleum center
that also relies upon arms manufacturing and the
medical industry. The city has a proud artistic tradi-
tion, home to blues great "Leadbelly" and classical
pianist Van Cliburn.
THE PLAN
Shreveport represents one of the most dramatic suc-
cess stories of cultural planning. The Shreveport cul-
tural plan, The City and the Arts: Making Connections,
was one of the first that consciously positioned the
arts as a partner in its community's economic and
community development.
A 1987 bond issue that would have financed an
arts center, zoo and other city improvements was
defeated. The proposed arts center was perceived as
benefiting only a fraction of the community. In 19go,
Shreveport Regional Arts Council (SRAC) director Pam
Atchison returned from a conference of the National
Assembly of Local Arts Agencies (now Americans for
the Arts) determined to show "community benefits
through the arts" rather than continuing to seek
"community support for the arts."
The SRAC board of directors initiated a year -long
grassroots cultural planning process. With funding
from the National Endowment for the Arts Locals
Program, a steering committee was recruited which
represented Shreveport's racial, economic, educa-
tional and artistic mix. Civic organizations and city
departments, including the Metropolitan Planning
Commission, were involved from the start.
MONOGRAPHS VOLUME 1 NUMBER 8
3
The resulting cultural plan, which incorporated the
arts as strategies to achieve the city's goals, was
adopted as a component of the Master Plan for the City
of Shreveport. The plan guided the growth of the arts
and resulted in partnerships with civic organizations,
including the Downtown Development Authority, the
Council of Governments, the Convention and Tourism
Bureau, and the city's Human Relations Committee.
Shreveport's plan was administered by the
Shreveport Regional Arts Council and overseen by a
planning steering committee. Issue -based task forces
met to recommend goals and actions.
Highlights of the process:
* A day -long planning retreat was held to
identify critical issues and determine preliminary
recommendations.
* Task force members critiqued the draft plan by
role-playing the viewpoints of four critical
groups: city council, tax payers, a community
group advocating funding for competing uses
and an NEA grants panel.
* The plan was published as both a pamphlet for
wide distribution and a comprehensive 217-page
bound document.
* A 25-member, mayor -appointed Community Cultural
Plan Advisory Council met monthly to oversee the
NEA implementation grant and ongoing evaluation.
* The Advisory Council, five discipline -based arts
advisory panels, city department heads, and the
arts council board met twice a year in day -long
retreats to evaluate achievements and set backs
and make recommendations to adapt the plan.
* These evaluations were distilled into the 1995 plan
addendum with detailed strategies and specific
actions in an implementation plan for marketing,
public art, downtown art, neighborhood arts resi-
dencies, rural outreach, arts in education and a
financial plan for Shreveport Regional Arts Council.
The public has supported the implementation of the
Community Cultural Plan with a tangible vote of confi-
dence, dramatically increasing funding for the
Shreveport Regional Arts Council, whose budget grew
from $400,000 in 1992 to $1.8 million in 1996/97. City
and state funding have quadrupled in the six years
since the plan's publication. City funding went from
$97,000 in 1991 to $44o,000 in 1997. State funding
went from $20,000 to $125,000; private sector funding
for the arts council increased from $ioo,000 to
$35o,000; and school board spending on arts education
went from $37,000 to $75,000 during the same period.
In Shreveport, much of the cultural plan has been
implemented by individual artists. Over a three-year peri-
od, $1.6 million was awarded to artists through public art
commissions, Downtown Neon Saturday Night perfor-
mances and exhibitions, school and neighborhood resi-
dencies, summer art camps and individual project grants.
SUCCESSFUL ACTIVITIES
The results of the cultural plan's implementation
have been impressive:
* A mayor -appointed Public Art Task Force recom-
mended public art projects for 23 sites as part of
a $12.5 million downtown street improvement
bond issue.
* The Arts Council hired a full time Public Art Director.
* A Public Art Ordinance is in development.
* Four permanent art islands on Texas Street were
installed to showcase the large scale work of four
contemporary local sculptors.
* Sculptors worked with inner-city neighborhood resi-
dents to develop public art that helped define neigh-
borhood boundaries, enliven the streets, reclaim a
park, and to memorialize victims of tragic violence.
* Five large scale downtown murals are scheduled
to be completed by the end of 1997•
* Arts programming was the catalyst to revitalize a
declining downtown and waterfront that will lead
to a permanent arts district. The central program
is Downtown Neon Saturday Nights, a monthly
arts showcase featuring local artists using down-
town streets and storefronts as their stage.
Programs include curate and temporary exhibi-
tions, window art installations, hands-on art
6
AMERICANS FOR THE ARTS
areas, street'performers, a youth stage, theater in
community? Authentic planning requires input
a temporary black box stage and craft vendors.
from large and small cultural organizations, vari-
* Four new permanent art galleries have been
ous ethnic groups, educators, businesses, and
established downtown.
community groups. The most thorough plans sam-
R E S O U R C E S
* Five new dining and drinking establishments that
ple opinions of arts advocates and non -attendees.
Americans for the Arts
feature performance and/or art exhibitions have
3. Are funds available to pay the costs of planning?
i000 Vermont
Avenue, NW
come into existence downtown.
Is there interest from local government, business,
12th Floor
* Artist live/work space is being developed in an
and private funders in cultural planning?
Washington, DC
20005
abandoned downtown warehouse'.
4. Is it likely that funds can also be raised to imple-
202.371.2830
* Artist residencies in video, printmaking, theater
ment planning recommendations?
Maintains a list of
cultural planning
and visual arts were established in three
5. Is there support for planning from the community's
consultants and has
Shreveport neighborhoods.
arts and cultural leaders?
a library of cultural
plans; distributes the
* A writer was commissioned to produce a play,
6. Is there a capable, willing agency with enough staff
Community Cultural
Invasion of the Community Snatchers, to provide
time and management capacity to act as adminis-
Planning Work Kit.
community members a way to express themselves
trative and fiscal agent for the planning process?
The Arts Extension
about the affects of drugs, gangs and crime.
You'll need a fiscal agent for planning funds, desk,
Service
602 Goodell Building
* The Louisiana Used Again program was devel-
Fling system, phone, mailing address, access to
University of
oped to educate children and adults about
photocopier, and administrative support.
Massachusetts
Amherst, MA 01003
recycling and environmental protection through
7. Do you have access to local research and planning
413.545.236o
art installations and landscapes.
expertise (city planner, university faculty, etc.)? If
aes@adminiumass.edu
Publishes and distrib-
* Numerous public art projects have been devel-
not, you may need to rely more on consultants.
utes the Community
oped for Shreveport neighborhoods, including
8. Have there been positive community experi-
Cultural Planning
Work Kit and main-
banners, mural, sculpture, books of poetry,
ences with planning? Positive results from a
tains a study collec-
drawings and photographs.
successful economic development, historic
tion of cultural plans
and lists of communi-
* A new Beautiful Barrels project placed artists with
preservation or recreation plan helps.
ties which have com-
neighborhood children in five areas to design,
Conversely, unsatisfactory experiences with
pleted cultural plans.
paint and use 5o new trash barrels.
other plans hinders additional planning.
* Arts in education has evolved into comprehensive
9. Can you answer the question, "Why do we want
arts education programs committed to the total
to do a cultural plan now?"
education of children and adults.
* Shreveport's educational programs were
CONCLUSION
awarded the "Governor's Art Award for
Community cultural planning can be an effective tool
Educational Excellence."
to strengthen the cultural community and apply cultural
solutions to community problems. The process often
E N D N OT E S
r
COMMUNITY REAINESS CHECKLIST:
results in increased funding for the arts, more pro-
f. City of Tacoma,
ARE YOU READY TO BEGIN PLANNING?
gramming for the public, and new partnerships of
Cultural Resources
Division,1993.
1. Is political support for cultural planning likely?
community leaders that support the arts. Cultural
Would the mayor, county commissioner or city man-
planning, however, should not be entered into without
z. Dreezen, Craig,1994
Remaining Community:
ager endorse the planning and issue a formal invi-
careful forethought. It is hard work, and takes time
Community cultural
tation for people to join the steering committee?
and money. There are risks of unrealistic expectations,
Planning in America,
Dissertation, University
2. Will planning participants reflect the community's
inadequate funding, and unfulfilled objectives. It's not
of Massachusetts at
diversity? Can you avoid the pitfall of asking the
always a panacea, but with adequate planning,execu-
Amherst.
social and economic elite to speak for the whole
tion, and follow-up, cultural planning can make the
arts an integral part of your community.
MONOGRAPHS VOLUME 1 NUMBER 8
I1
GOVERNING BOARD
Chair
Fred Lazarus IV
The Maryland Institute
College of Art
ist Vice Chair
Harriet Sanford
Fulton County Arts
Council, Atlanta
end Vice Chair
William Lehr, Jr.
Hershey, Pennsylvania
3rd Vice Chair
Patricia Holihan
Steinhardt
King County Arts
Commission, Seattle
qth Vice Chair
Peter F. Donnelly
Corporate Council
for the Arts, Seattle
Secretary
Sandra Gibson
Public Corporation for
the Arts, Long Beach
Treasurer
Steven D. Spiess
Cravoth, Swaine
& Moore
At Large
Madeleine Berman
Franklin, Michigan
Mrs. Jack S.
Blanton, Sr.
Houston, Texas
Bill Bulick
Regional Arts and
Culture Council,
Portland (Ore.)
Donald R. Greene
The Coca-Cola
Foundation
Mrs. Michael A. Miles
New York, New York
Mrs. LeRoy Rubin
New York, New York
Full Board
Jerry Allen
City of San Jose Office
of Cultural Affairs
Ramona Baker
Arts Council of
Indianapolis, Inc.
John Paul Batiste
Texas Commission
on the Arts
Caroline Bock
BRAVO: the Film
and Arts Network
Raymond A. Boyce
Joseph E. Seagram &
Sons, Inc.
Willard L. Boyd
Field Museum of
Natural History
John Brademas
New York University
Janet Brown
South Dakotans
for the Arts
Kathryn Murphy Burke
Wisconsin Arts Board
Robert Bush
Raleigh, North Carolina
Mrs. Howard Stephen
Cowan
Boothbay Harbor,
Maine
Ken Fergeson
National Bank of
Commerce, Altus
(Okla.)
Gretchen Freeman
Freeman/Whitehurst
Group, Phoenix
Stephanie French
Philip Morris
Management Co.
Michael P. Garcia
Garcia & Associates,
St. Paul
Susan S. Goode
Norfolk, Virginia
Michael Greene
National Academy of
Recording Arts &
Sciences Inc.
Mrs. John R. Hall
Ashland, Kentucky
John Haworth
Notional Museum of
the American Indian,
Smithsonian Institute
Betty Jo Hays
Southwest Arkansas
Arts Council
Eleanor Holtzman
National Executive
Service Corps
Howard S. Kelberg
Winthrop, Stimson,
Putnam, & Roberts
Mrs. Donald M. Kendall
Greenwich, Connecticut
Michael Marsicano,
Ph.D.
The Arts & Science
Council of
Charlotte/Mecklenburg
Robert Moore
American Indian
College Fund
Paul M. Ostergard
Citicorp Foundation
Susan M. Pearce
Lockheed Martin
Corporation
Dr. James M. Rosser
California State
University, Los Angeles
Janet Sarbaugh
Heinz Endowments
Molly Sasse
Allied Arts of Greater
Chattanooga
Sherry Shannon
City of Dallas Office of
Cultural Affairs
Joan Small
City of Chicago
Department of Cultural
Affairs
John Straus
New York, New York
Mrs. Gerald H. Westby
Tulsa, Oklahoma
Americans for the Arts is the national
organization for groups and individu-
als across the United States dedicated
to advancing the arts and culture.
Founded by the American Council for
the Arts, representing a broad network
of arts supporters, patrons and busi-
ness leaders, and the National
Assembly of Local Arts Agencies, the
country's largest alliance of communi-
ty arts organizations, Americans for
the Arts strives to make the arts more
accessible to every adult and child in
America. To this end, Americans for
the Arts works with cultural organiza-
tions, arts and business leaders and
patrons to provide leadership, advoca-
cy, visibility, professional development
and research and information that will
advance support for the arts and cul-
ture in our nation's communities.
Americans
for the Arts
MONOGRAPHS
DESIGN
KINETIK
Communication
Graphics Inc.
MONOGRAPHS is produced
to times annually for
the membership of
Americans for the Arts.
For more information,
please call 202.372.2630.
® Copyright 1997.
Americans for the Arts.
Printed in the
United States.
Please note that
all activities and
grants previously
conducted under
the auspices
of the American
Council for the Arts
or the National
Assembly of Local
Arts Agencies are
now officially part
of Americans for
the Arts.
PAST JURORS
THE MAW WAISH SHARPE
1991
ART FOUNDATION OFFERS
Cynthia Carlson
Chuck Close
Robert Colescott
FREE STUDIO SPACES
Mary Hellmann
Philip Pearlstein
Tim Rollins
NEW YORK CITY—MANHATTAN
1992
Chuck Close
Janet Fish
The Marie Walsh Sharpe Art Foundation offers 14 FREE Studio Spaces in
Martin Puryear
New York City —Manhattan. Visual artists 21 and over are invited to submit
Harriet Shorr
Robert Storr
proposals for work space. Applicants must be U.S. citizens or permanent U.S.
1993
Residents, and not in school at the time of residency. The studios are non -
Cynthia Carlson
living spaces for the making of new works of art. There is no stipend or
Martha Diamond
Juried by a of artists. Studios are available begin -
Philip Pearlstein
Ned Smyth
equipment provided. panel
ning Sept. 1,1998 for periods of up to one year. Artists who presently have a
Robert Storr
studio larger than 4W sq. h. in New York City are not eligible.
1994
Gregory Amenoff
Proposals should include:
Nancy Bowen
1) 8 slides (35 mm) of recent work. (NO GLASS SLIDES). On slides
Janet Fish
write: slide number, name and show top of work with arrow.
Glenn Ligon
Harriet Shorr
Or, if needed to portray work, a video (3 min. or less).
1995
2) an annotated slide list: slide number, title, size, medium, date of work
Karin Davie
Or for video, a brief paragraph describing work, include date of work.
Janet Fish
Marcia Hafif
3) a resume.
Byron Kim
4) a concise statement (no more than one page) indicating
Philip Pearlstein
why you need studio space.
1996
5) specify desired starting date (after Sept. 1,1998) and length
Bob Berlind
Cynthia Carlson
of stay (up to one year).
Chuck close
6) a self-addressed, stamped envelope for returning slides.
Yvonne Jacquette
Kiki Smith
postmark Deadline JANUARY 31,1998
.1997
All applicants will be notified by the end of April,1998
Philip Pearlstein
Harriet Shorr
Send proposals to: "The Space Program"
Loma Simpson
The We Walsh Sharpe Art Foundation
Andrea Zittel
Barbara Zucker
711 North Tejon Street, Suite B
Colorado Springs, CO 80903
0
Cl
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the 1.3 million full time jobs
generated by ... the arts!
In every way, they enrich us all!„
ActorJudd Hirsch,
In CBS PSA Campaign "The Arts Enrich Us All"
Americans for the Arts National Policy Board Chairman, Westinghouse/CBS
Chairman Michael H. Jordan, unveils the public service announcements produced
by the network in conjunction with Americans for the Arts. The ro-second spots,
launched September r8 at a briefing on Capitol Hill, will air on the network
throughout October, which is National Arts and Humanities Month.
September 18, Westinghouse/CBS Chairman Michael H.
Jordan. Chairman of the Americans for the Arts National Policy
Board. announced that the network will run a series of public
service announcements featuringpopular
P P
celebrities Bill Cosby. Candice Bergen.
Judd Hirsch. Gregory Hines and others
k a a
speaking out about the role of the arts
and culture in the lives of all Americans.
The CBS campaign. "The Arts Enrich
Us AI1' was done in conjunction with
I
Americans for the Arts to illustrate the I !.
role of the arts in the economy. community
k _
revitalization. education and individual E
4
lives. Said Jordan, "The performers who
i
star in our CBS shows — and the millions
of Americans who enjoy those shows — t
know how important the nonprofit arts are to American culture
and economic well-being. This is our way of sharing that
important reality with our CBS viewers."
Separately, Jordan also released a report on the business
community's reasons and strategies for increasing support for
the arts. Americans for the Arts President and CEO Bob Lynch
hailed Jordan and other business leaders who recognize the
important partnerships between the for -profit and nonprofit arts
industries. "Americans for the Arts is honored to have such
committed champions, and applauds the work of CBS and this
inspiring campaign;' he said. "This is a generous demonstration
of the private and public sector partnership that is crucial to the
balance of support the arts in our nation deserve:'
The series of PSAs will reach millions of viewers when they
air on CBS during primetimethroughout October, National
Arts and Humanities Month.
in the Senate. The strong bipartisan vote
shows that the misinformation campaign
against the agency was overwhelmed by
the true picture of the NEA's national
leadership role in providing access to the
arts in America."
Statement by NEA Chairman lane
Alexander on the Senate's actions
aw
M-9,
Minority Leader Dkk Gephardt (D-St. Louis) addresses
the United States Conference of Mayors' press confer-
ence pledging his commitment to passing on Interior
Appropriations conference report bill with full funding
for the NEA. joining Gephardt at the event (1-r): New
oriaans Mayor Marc Mortal, Rock Hill (SC) Mayor
Betty 10 Rhea, Palaraine (IL) Mayor Rita Mullins.
Congressional Member Organization for the Arts Chair
Louise Slaughter (D-NY), and newly -elected St Louis
Mayor Clarence Harmon.
With a Senate recommendation of $too million for the National
Endowment for the Arts and the House promise to shut down the
agency, members from both sides met to reconcile the differences in
the FY98 Interior Appropriations bill and voted unanimously in favor
of NEA funding at $98 million.
The vote happened September 30th, the last day of the federal fiscal
year and the day that funding for the agency was set to be terminated.
Highlights of the conference compromise include:
R NEA funding for FY98 is set for $98 million, just $1.5 million less than
the current level and only $z million less than the Senate's funding
recommendation (see right for more information on Senate action)
* The amount of funding going directly to states will increase from 35
percent to po percent
A 15 percent Flexible cap will be placed on the total funds organizations
within each state receive from the NEA
t Grants awarded under a new category for Nationally Significant or
Multi -State touring projects are exempt from this cap
Fellowships for literature remain intact (following an earlier threat
to eliminate this final individual grant category).
Subgranting allowance for all local arts agencies remains intact.
NEA and NEH are given the ability to solicit and invest non-federal
funds to use in support of the functions of the agencies.
* Reduce size and composition of National Council on the Arts to
include six Members of Congress, and reduce overall size from 26 to
zo members at the expiration of existing terms.
The new conference report bill for FY98 Interior Appropriations must
now be voted on by the full House and Senate.
September to, members of the active Arts and Culture Committee of the
United States Conference of Mayors convened in Washington to urge
Congress to support funding for the National Endowment for the Arts. In
partnership with Americans for the Arts, the mayors were joined in
Washington by their local arts agency directors to send a clear message
that federal funding for the arts is important to public support of the local
level. New Orleans Mayor and Americans for the Arts National Policy
Board Member Marc Mortal lead the arts delegation on a series of one-
on-one meetings in the Senate.
The day began with a press conference on Capitol Hill, where Mayor
Morial called on members of Congress to remember that the great civiliza-
tions and great nations of the world — the Greeks, Romans, Ethiopians,
Incas, Mayans, Aztecs and others — gave their people art, culture and
technology. "I believe that the United States is a great civilization, a great
nation of people," Morial said. "To invest in art, to invest in music when it
leverages up, when it makes good sense, when it produces jobs, when it
heals kids and when it heals communities is something we must continue
to do." Mayor Morial went on to suggest that because of the importance
of art, culture and music to the nation, "we may be at the point where we
need to look at a cabinet -level position committed to culture."
The following mayors and their local arts agency directors also par-
ticipated in the delegation: New Orleans local arts agency director
Shirley Trusty Corey; St. Louis Mayor Clarence Harmon and his arts
director )ill McGuire, Rock Hill (SC) Mayor Betty Jo Rhea and her arts
director Vicki Huggins -Cook, Palantine (IL) Mayor Rita Mullins and
Pasadena (CA) Mayor Chris Holden. Congressional speakers at the
press conference included House Minority Leader Dick Gephardt
(D-MO) and Congressional Member Organization for the Arts Chairman
Louise Slaughter (D-NY). St. Louis Regional Arts Commission Director
McGuire spearheaded an effort to help Americans for the Arts include
a performance by Circus Flora at the press conference. Circus Flora, in
Washington for a week-long tour at the Kennedy Center, is an example
of an organization that has received NEA funding to further its artistic
development and expand outreach programs for inner-city youth. The
circus also hosted and performed at the closing party for the 1996
Americans for the Arts Annual Convention in St. Louis.
After several days of debate over the future of the National Endowment
for the Arts, the Senate soundly defeated the most hotly debated floor
amendments attempting to eliminate or weaken the National
Endowment for the Arts. September t8, the Senate overwhelmingly
passed the FY98 Interior Appropriations bill with $too million allocated
for the NEA. (See chart of Senate voting records at right.)
Helms/Ashcroft Amendment This amendment offered by Senators
Jesse Helms (R-NC) and John Ashcroft (R-MO) would eliminate the
NEA and all federal funding for the arts. This amendment was solidly
defeated by a vote of 77-to-23.
Abraham Amendment This amendment offered by Senator Spencer
Abraham (R-MI) would privatize the NEA over three years with no
clear plan for privatization. The amendment would also cut the NEA's
funds by one third each year and re -allocate those funds to national
parks and to preserving historic treasures. This amendment was
defeated by a vote of 73-to-26.
Hutchinson/Sessions Amendment This amendment offered by
Senators Tim Hutchinson (R-AR) and Jeff Sessions (R-AL) would
eliminate the NEA, but appropriate $too million for the arts by
block granting 99 percent of the funds to the Governors and t per-
cent to the U.S. Treasury to essentially issue state checks. This
amendment was defeated by a vote of 62-to-37.
Hutchison Amendment This much anticipated amendment offered by
Senator Kay Bailey Hutchison (R-TX) would block grant 75 percent of
federal arts funding to state arts agencies and zo percent to the NEA
for national projects and 5 percent for administrative overhead. This
amendment was also defeated by a vote of 6140-39•
The Stevens Amendment This amendment offered by Senate
Appropriations Chairman Ted Stevens (R-AK) obtains a "Sense of the
Senate" to convene hearings to examine the mechanism for federal
funding of the arts and the relationship of state, local and private
funding, and bring legislation before the full Senate during this
Congress (by December 1998). This amendment passed by voice vote.
DeWine Amendment Priority to be given to NEA applications
requesting funding for arts programming targeted for undersetved
populations (below the poverty level). This amendment passed
by voice vote.
Final Passage of the Senate Interior Appropriations Bill, N.R. 2207
After debating and voting on all of the various amendments, the
Senate finally passed the Senate version of the FY98 Interior
Appropriations bill, which carries $too million for the NEA with no
restructuring changes, by a vote of 9340-3.
September 23, upon House Leadership naming members of the
Interior Appropriations Subcommittee to serve on the joint House -
Senate conference committee, Ranking Minority Subcommittee
Member Sidney Yates (D-IL) introduced a motion asking the House to
instruct conferees to accept the Senate's funding level for the NEA at
$too million.
Noting that there was never a true opportunity for House members
to vote on funding for the NEA this year because it was narrowly elim-
inated in a controversial parliamentary vote, it would be appropriate
for the House to recede to the Senate's funding allocation. Given 30
minutes for each side to debate the issue, not a single Member spoke
in opposition to the motion while several Democratic and Republican
members including Marge Roukema (R-NI), Jim Moran (D-VA), Louise
Slaughter (D-NY) and David Obey (D-WI) spoke in favor of it. To the
surprise of many, the motion was passed by voice vote without any-
one requesting a roll call vote on the issue. While the adoption of this
kind of motion is non -binding, it provides House conferees with
enough cover to proceed with accepting the Senate funding level for
the NEA. Interior Appropriations Subcommittee Chairman Ralph
Regula (R-OH) made a point of clarifying that this motion does not
restrict conferees from making structural changes to the agency.
.9111-
♦ _
1101,
topic
DS
B R R B B' S
ACE T I BRAVO the Film and Arts Network, f honoring community -based arts
hl_ organizations with grants as par[ of its nationall a advocacy campaign, Arts
Cg for Change. The campaign recognizes and rewards local organizations
,x` that are making a difference in their community and particularly in the
lives of young people through the arts.
Americans for the Arts and The Boys and Girls Clubs of America are
for partners with BRAVO in this initiative, which awards $2,500 to four national
BRAVO's Arts honorees and $1000 to 13 regional honorees. BRAVO, which is available in
Change Regional more than zz million homes nationwide, will also produce and televise a
award ROpleri public service announcement to create national publicity for the top four
Metropolitan Arts council, winners, listed below.
Birmingham. Ala.. for Shannon Arts, Staunton, Va. — Growing Stages Headquartered on
The Ad Bus; Pennyroyal Farm in the rural Shenandoah Valley, this youth theater
Casa Mara Theatre, Fort program offers personal growth through the performing arts to
Worth, Texas. for Forever school -age children, many of whom are at risk. Growing Stages
Plaid Outreach; includes a theater production program for young children, an all -teen
West Bend Art Museum, theater and studio, playwriting competitions, an international play -
West Bend. Wisc., for wrights retreat and summer theater day -camps.
Families Doing An; Harris House of Atlantic Center, New Smyrna Beach, Ft. — ARTSCENE
AWlndow Between ARTSCENE Is a five-year community outreach project, where regional
Worlds, Pacific artists oversee and instruct children in the creation of murals and
Palisades, Calif., for sculpture. The children also assist in installing their artworks in public
Women'swindow; venues as part of a city beautification effort. Young artists are current -
Stage t Productions, ly installing at the City Park Marina the first of a series of six-foot
Manchester, N.H., for mosaics depicting sea life.
summer Theat e, Arts Council of Fayetteville, Fayetteville, N.C. — Urban Arts
CITYPOIx, Dayton, Ohio, Urban Arts supports artist residencies and a videographer in
for National Falk Festival; Cumberland County neighborhoods for those at risk, emotionally,
physically and mentally challenged, and those populations tradition-
iheFriendsofAfrican& ally underserved. Works of art, both visual and performance, are
African American Art, shared with the community in the Council's Art Center, on Time
Richmond, Va.. for Warner public access television, and in a variety of informal settings.
Virginia Museum of Fine William James Association, Santa Cruz, Calif. — Community Youth Arts
Ads outreach; Project William lames Association, which offers arts services for the dis-
Boys& Girls Club of Metro enfranchised, established the Community Youth Arts Project to focus on
Atlanta, Atlanta, Ga., for crime prevention through the arts with teenagers who were outside tra-
Youth Art connection; ditional schools, had experienced the juvenile justice system or were at
Arlington Museum of Art, risk of either. Under this program local artists teach literary, performing
Arlington, Texas, for and visual art in alternative high schools, and'University of Santa Cruz
Night Sheller Partnership; art students act as peer mentors.
SWOYA Boys and Girls
Club, coos Bay. Oreg., Kathleen Dore, President of Baavo, said, "Through all Arts for
for South Coast Change, we hope to give recognition and support to the wonderful
and creative ways local arts groups are enhancing their communities
Saturday Academy; and the lives of children. The potential td make a difference has been
Community Mediation proven hundreds of time over by the wonderful community programs
Program, Santa Barbara. submitted for consideration. The enthusiastic support of the local
Calif., for City at Peace; cable operators, the creativity, diversity and dedication of the appli.
Naperville Education cants have again affirmed the value of this campaign."
Foundation, Naperville, In addition to Arts for Change, BRAVO'S outreach programs include
W., for Ceramic Quilt BRAVO in the Classroom, high -quality, commercial -free and uninter-
Project; rupted arts programs for use in the classroom in conjunction with
Howard County Poetry and bi-monthly teaching guides; and ArtsBreak, an arts news magazine
Literary Society ulerary which each year highlights the arts in a select number of communities
Events and outreach on a nationally televised program.
id rlow
LIP",
al _
"Black Elk Speaks," produced and performed by the
award -winning All -Teen Theater, one of the major
components of Growing Stages, a program of Shannon
Arts in Staunton, Va.
The cast of "Listen to Our Voices," a play written
by incarcerated youth involved In the wllliam James
Association's Community Youth Arts project.
id rlow
LIP",
al _
"Black Elk Speaks," produced and performed by the
award -winning All -Teen Theater, one of the major
components of Growing Stages, a program of Shannon
Arts in Staunton, Va.
The cast of "Listen to Our Voices," a play written
by incarcerated youth involved In the wllliam James
Association's Community Youth Arts project.
of arts education infor-
mation for every state.
Included in this web
site are computer links
to state arts education
coordinators. state
departments of educa
tion and also state arts
councils. Users can
access information on
the status of arts edu-
cation in each state.
The information in-
cludes state contacts
for arts education, art
requirements for high
school graduation and
college entrance, state
standards for the arts,
teacher certification
requirements and state
performance measures
in the arts. State by
state, this resource:
r Summarizes any
legislation specific
to arts education.
* Identifies state
legislative appropri-
ation for arts
education.
+ Identifies any states
that have used Goals
z000 money for arts
education.
e Provides direct
links to other
Internet sites of
interest to arts edu-
cation advocates.
http://'nt'n+'-nut.org/
programs/artsed/
artedhom.htm
Americans for the Arts is pleased to be a part of the Goals z000 Arts
Education Partnership as it continues its efforts to ensure that quality
arts education is provided to every child in every school in America.
Over the past two years, the Partnership's member organizations have
helped state and local constituents win 143 Goals z000 subgrants more than $7.5 million to support arts education.
Goals z000 legislation provides funding and policy opportunities
to advance arts education in school reform efforts, making it the pri-
mary focus of the Partnership. The Partnership is also engaged in a
broad range of advocacy, research and public awareness efforts to
promote the role of arts education in helping students achieve high
levels of academic, personal, social and career successes. Recently,
the President's Committee on the Arts and the Humanities joined with
the Goals z000 Partnership to begin a research project that will help -
local school districts design and implement effective comprehensive
arts education in urban, suburban and rural schools. A major funder
of this research is the GE Fund.
The study, Arts Education Systems That Work, will shine light on
school districts whose policies and practices may offer useful insights
to school decision -makers trying to build their own programs. One of
the elements necessary for inclusion in the study is sequential, high
quality arts education in the arts disciplines and the integration of
arts learning across the curriculum. The research will include an
examination of school resources: size of the arts education budget
and the percentage of school and district budget for arts education,
as well as time, space and materials allocated. Community and parent
involvement will each be analyzed, as will the extent to which the
schools utilize available partners in the artistic community.
Arts Education Systems That Work will be released in Spring 1998•
The report from this study will speak to school boards, principals and
administrators — those who shape the environment in which schools
operate. With its network of more than 15o arts, education and busi-
ness organizations and foundations, the Goals z000 Arts Education
Partnership will bring visibility to the report and disseminate it.
Another recent activity of the Partnership: the development of a
comprehensive on-line resource guide of arts education advocacy
tools. The list of publications, videos, action kits, web sites and
listservs is organized by subject and includes information on at -risk
youth, collaboration, diversity, economics, education reform, funding,
research, standards, Goals z000, technology and workforce readi-
ness. Users may also locate advocacy tools by the audience they are
trying to reach — business and community leaders, high education
administrators, legislators, parents, principals, school board mem-
bers, superintendents or state education agencies.
From this list of publications, you can link directly to the resources
available on-line and to addresses, phone numbers and web sites of
the organizations that offer those resources- You are also encouraged
to add a link from your home page to the Partnership's web site, which
is http://0rtsedge.kennedycenter.org/aepli'ntro.html. The web site also
provides detailed descriptions of the 143 arts education subgrants
awarded to local school districts and education partnerships.
Americans for the Arts is a member of the Partnership Steering
Committee, along with the Council of Chief State School Officers,
National Parent-Teacher Association, National Association of Elemen-
tary School Principals, National School Board Association and other
education and arts organizations, and serves on the Partnership's
Early Childhood and Advocacy task forces.
Average 1996 SAT Scores
540____________________________________________
530___________________________________
510___________________________________
510______________________
Soo ___________
490---
481)
470 -- -- -- --
460
.5 0+ u++ 1 2 3 • as roes
Years of Arts and Music Classes ■ Verbal ■ Mbar
Parents of college -bound children, take note: Studies show that
Scholastic Aptitude Test (SAT) scores — a key factor in the college
admissions process and scholarship availability — get a boost from
four years of arts classes.
New data from the Coliege Entrance Examination Board show that
students who take four years or more of arts and music classes
while in high school score an total of 82 points better on their SATs
than students who take only one-half year or less. The chart above
shows the average verbal and math test scores achieved by the
number of years of arts classes taken.
Each year, more than 1 million high school students take the SAT,
which is designed to assess many of the skills key to student suc-
cess In college. Test takers are also asked to complete an optional
Student Descriptive Questionnaire (SDQ), which provides valuable
contextual information to aid in interpreting and understand individ-
ual and group scores. It is in this section that students self -report
the number of years of arts classes taken (studies have repeatedly
documented the accuracy of self -reported information on the SDQ).
Source: College Entrance Examination Board and Educational Testing Service,
1996 College Bound Seniors: A Profile of SAT Program Test Takers, 190.
NATIONAL ARTS POLICY CLEARINGHOUSE SPOTLIGHTS NEW RESOURCES!
So many books, so little time„. Since keep-
Art Worksl: Prevention Programs for Youth
ing up with new publications — let alone
& Communkles
reading them — Is a full time job, the
wdnen by Paul& Randall and edged by Dian Meek
National Arts Potky Clearinghouse, serving
sad ChrkGne E. Must
This 96-page resource guide, a joint effort of
the members of Americans for the Arts,
the National Endowment for the Arts and the
Identifies publications on a wide range of
Center for Substance Abuse Prevention,
focuses on the value and development of
arts issues and enters information about
such programs and includes profiles of
them Into a bibliographic database.
model programs from around the nation.
Here is a selection of items published in
Conrad: maHonal Cleodrrphouse for Alcohol and DrW
1"7, which the Clearinghouse has Identi-
Information, Bax 2345 Rockville, MD 2047t all
Ned and highlighted for your review. The
Boa'729.6686 or3o1.466a6aof fare 3o.46&6433•
contact listed for each an provide a copy of
The Changing faces of Tradition: A Report
the publication and Information on cost. If
on the Folk and Traditional Arts In the
you have questions about these items or
United States
would like a database search of others,
Mittes, echoes ad compiled by EB'alasth vateuen
This 96-page NEA Research Division Report
please contact Dodd Bosco, Dkvxtor of the
provides quarrtitathre and evaluative data
Clearinghouse, in the New York O1ffi
about an area In which there is growing
212a234M exL 224-
activity and interest. h Includes case studies
d
How to Download Netscape Navigator
Americans for the Arts is pleased to provide you
with step-by-step instructions on obtaining the
latest version of Netscape Navigator, an Internet
browser that can help you access the most informa-
tion from the World Wide Web.
Note: If you have an earlier version of Netscape Navigator than 3.01,
you will be unable to access the Americans for the Arts web site and
may experience similar difficulties with other sites.
STEP 1 Within your Internet browser, type in the following
URLwww.netscape.com/download/ and then press
Enter- ',. The Navigator software download section of
Netscape's web site will come up.
STEP 2 Before you begin downloading, you will want to
scroll down to the bottom of the screen and view the
Software Downloading Information to help you determine
which version of Netscape Navigator you want. You will
want to download a Navigator that is at least from ver-
sion 3.x, like Navigator Standard 3.03. The latest version
available is the newly released 4.03.
STEP 3 At the top of this same page there is a link to click
on to download the latest version of Netscape Navigator
4.03, part of the Netscape Communicator 4.03. Click on
that link if you would like Navigator version 4.03 or if you
would like an earlier version, click on the version that you
want listed under "Previously Released Navigators." Then
click on the."Next" button. (Tip: you should only down-
load the entire Communicator 4.03 package if you have a
high speed internet connection.) Regardless of the ver-
sion you select, the next steps will be the same.
STEP 4 You will be asked to select three things, from
that look at common issues, obstacles and
useful strategies for action.
Contact: National Endowment for the Arts. Office of
Public Information, [too Pennsylvania Avenue NW,
Washington DC 2O5a6-oow; tel 202.682-5400; E-mail
wabmgrOarts.eadmagm, wwo:arts.eadmagov.
Community Building: What Makes It Work;
A Review of Factors influencing Successful
Community Building
Written by Paid Mseessich and Barbara Monsey
. with assistance from Corinna Roy
This toe -page book identifies 28 factors, such
as leadership and size of geographic area,
and examines how each one helps to build a
community more effectively and efficiently
and to increase the ability to work together,
problem -solve and make group decisions.
Contact: AH. Wider Foundation. Publishing Center,
919 LofodAvenae, St. Pout MN 55204.2198;
Cal 800.274.6024 or6u.642.6024; fox 612-642.2061;
E-mail booksOwflderoq.
lists provided:
• Your operating system, meaning, the version of
Windows that you currently use.
• The language of your browser.
• The version of the Netscape Navigator that you would
like to download.
STEP 5 After you have entered the information scroll
down the screen to "Step 3: Begin Download." Click on
the button that reads "Download for Free!" and the
process of downloading the software to your computer
will begin. The files will be copied to the directory
cAnetscape and can take well over an hour.
Note: Although this option is listed as free, this is a trial period.
However, Netscape offers free and discounted software to nonprof
its. To apply to the nonprofit program, E-mail scotth®netscape.com
for an application form, or call 415 937.6953 with Questions.
STEP 6 Two screens will come up while you are download-
ing. One screen explains the next three setup steps to
take once the download is complete. Within this screen
there is also a link with more instructions on "How to
Install" that can be printed out. The other screen gives
you the status of your download; how much longer the
process should take and what percentage of the process
is completed. If you are not comfortable with download-
ing you can click on the button "Buy Now" and get infor-
mation on how to contact Netscape sales and customer
service, or call 415.937.2555- For installation assistance,
you can go to http://help.netscape.com.
CORRECTION: In last month%Ads Link the URL hx the National
Endowment for the Arts should have been http://arts.endow.gm; the
URL for the NEA% NonPmRt Gateway is http://www.NmPtom.gm/.
Imaginal: Introducing Your Child to the Arts
Edited by Kelth Donohoe
Designed to show parents some practical
ways to introduce their children to the arts,
each chapter in this 70-page guide focuses
on an artistic discipline, outlines activities
for the home, and suggests how to find
school and community resources.
Contact: National Endowment for the Arts, Office of
Public Information, ttaa Pennsylvania Avenue NW,
Washington DC 20506-0001; tel 2oz.682.5400; E-mail
webmgrQarts.endow.gov; wwW.artsendow.gov.
"In Times of Reform and Change, What
Sustains a Good Arts Program?" In Arts
Education Policy Review, vol. 98, no. 3,
/anuary/february
written by fun M. Hinckley
The author explores the components of stu-
dent -centered arts education programs and
11 J_UPS
_A*8 Ill STIN ISS -
makes the case that they are more than just
the responsibility of a good teacher but
require a wide range of support by arts
supervisors, principals, professional associa-
tions, university leadership, departments of
education, students and parents.
Contact: HeldrefPublications,1319 Eighteenth Street
NW, Washington, DC wo36-18oz: tel 800.365.9753
orw2.296.6267; fax 202.296.5149.
organlMional Development Manual and
Legal and Financial Primer
Wmtea by Kola Ruth and This D. Surdett
Designed for the small arts organization, this
extensive manual covers all aspects of man-
agement in a framework that can be used to
educate boards and committees about the
elements that build a strong organization.
Contact. MlssoudAssodation ofCommuntlyArts
Agencies, Box 2o63, Columbia, MO 65225;
tail. 3*875.1891.
Executive Director, Black Mountain-
Swannanoa Center for the Arts, Black
Mountain, North Carolina
Nonprofit multi -arts organization, Black
Mountain-Swannanoa Center for the Arts
in Black Mountain, NC., seeks executive
director to begin January 1998. Qualifica-
tions include minimum of three Years arts
administration experience, BA degree,
and proven track record in arts manage-
ment, fund raising, facility and program-
ming responsibilities. Competitive salary.
Send cover letter, resume and three refer.
ences to Search Committee, Po Box 827,
Black Mountain, NC 28711. Deadline
November to, 2997.
Successful Fundraising for Arts and Cultural
OrgaflbM ons
VhaNx by Carolyn L SWWand anon araaks Hapkkw
offering the best strategies for fundraising
from all types of sources and for organiza-
tions of all sizes, this completely revised
second edition of 28o pages now includes
an examination of corporate sponsorships -
and endowment campaigns.
Contact. oryx Prem oms North COMW Asenue, Su1M
7o0, Phoenty, AZ85tn2.3397; tel 800.279. 6799 or
602.265-*A;1198=279.4663 or602.z65.6250;
E-mall fnfoOaMrPm-cam: wwwOIYJWsu.WM ..
American Express and the American
Express Foundation make grants world-
wide under three program themes that
reflect their funding priorities:
Community Service, Cultural Heritage
and Economic Independence.
The goal of the Cultural Heritage funding
theme is to support art and culture unique
to countries and regions. Another goal of the
program is to protect the natural and built
environment so that it can be enjoyed by
local citizens and visitors today and pre-
served for future generations. American
Express's grantmaking emphasizes: public
awareness of the importance of historic and
environmental preservation; preservation
and management of major tourism sites;
direct support for important cultural institu-
tions and major projects in the visual and
performing arts that are representative of
national, regional and local cultures; acces-
sibility to the arts and assistance to orga-
nizations in developing new audiences.
American Express also has a long-standing
tradition of supporting varied cultural and
arts institutions and sponsoring perfor-
mances and exhibitions.
Grants are made on behalf of the
American Express Company and its sub-
sidiaries, which include American Express
Travel Related Services, American Express
Financial Advisors and American Express
Bank. Regionally, grantmaking decisions are
made locally in Ft. Lauderdale and Miami,
Fla.; Minneapolis, Minn.; New York City;
Greensboro, N.C.; Phoenix, Az.; and Salt
Lake City, Utah. Outside of the United States,
the philanthropic staff works with regional
managers to make grants.
"Through philanthropic activities
worldwide, American Express seeks to be
a good citizen in the communities in which
American Express employees work and
live and to contribute in a meaningful way
to those communities," said Mary Beth
Salerno, Vice President of Philanthropy and
President of American Express Foundation.
Harvey Golub, Chairman and Chief
Executive Officer, said, "American Express
has a long-standing tradition of commitment
to programs that enhance the quality of life
Nonprofit Arts in America
Federal Government
NEAt
through our cultural and philanthropic activi-
ties around the world."
Some special philanthropic initiatives of
American Express are:
African odyssey Festival: The Washington, D.C.,
premiere and national tour of a festival cov-
ering all disciplines of the performing arts in
Africa and the African Diaspora created and
managed by the John F. Kennedy Center for
the Performing Arts.
American Association of Museums: Regional
forums, in which Americans for the Arts is a
proud participant, bringing together cultural
organizations, state officials and others to
develop cultural tourism strategies.
Globe Theatre UK: Support to new major cultural
institution on the Thames in London, a replica
of the original Shakespearean site located
nearby. Includes major educational center on
the playwright and his works.
World Monuments Watch: A major program
created by the World Monuments Fund to
identify and preserve endangered cultural
and historic sites worldwide.
American Express Foundation made a grant of
$25,000 to Americans for the Arts in support of the
consolidation of NALAA and ACA.
Americans for the Arts President and CEO Bob Lynch, left, with Westinghouse/CBS
Chairman Michael H. Jordan, Chairman of the Americans for the Arts National Policy
Board, at a Congressional briefing sponsored by Americans for the Arts and the
Congressional Member Organization for the Arts. More than too Members of
Congress and their staff were in attendance.
September 18, Americans for the Arts held a briefing on Capitol
Hill during which Westinghouse/CBS Chairman Michael H. Jordan,
Chairman of the Americans for the Arts National Policy Board, deliv-
Eamed Income sox
ered the Policy Board's first report, A Federal Investment in Culture:
Corporations 2.5%
The Arts Mean Business in America. This report provides a specific
Foundations 3.5%
Local Government a.o%
business perspective and reasons for increasing private and public
Sate Government 1.5%
support for the arts. The National Policy Board holds its second
IndMduals 39%
meeting October t6th in Washington, D.C.
Americans for the Arts would like to
thank recent donors of $5,000 or more:
BellSouth
Corp-0-
Madddne Berman
John J. Berke, Jr.
Family Foundation
c7nevron Corporation
Mr. and Mrs. Denatd
M. Kendall
Michael a PamNa
MKes GNt Fund
Philip Monk
Companies, tnr-
Sc mock foundation
Most arts organizations are always looking
for ways to stretch existing fund raising
efforts a little further. Employee matching
gift programs offer a very simple way to
maximize existing donor contributions and
rarely require more than Filling out a form
and mailing in proof of 501(c)(3) status.
Employee matching gifts are defined as
contributions from a corporate employer that
match an employee's contributions to a chari-
table organization. This type of giving pro-
gram is growing in popularity among local
and national companies throughout the
United States because they help strengthen
communities and because they make good
sense for the company. Since the company's
employees have already made the decision
about who to fund, the company does not
have to go through a review of proposals and
a complex administrative process. And, by
giving a matching gift, the company can
demonstrate to its employees that it supports
the same causes they do, further strengthen-
ing the employee/employer relationship.
While many corporations have restrictions
on the types of donations they will match,
their matching gift guidelines are often
much broader than their own direct giving
parameters. For example, a company that
may not give money to arts organizations
may match an employee's gift to its local
arts agency or museum. As a result, match-
ing gifts can be a way to receive support
from otherwise unavailable sources.
Although the standard donation is a one-
to-one match of the employee gift, some
companies donate as much as three times
the employee's gift. Thus, a $500 gift com-
plemented by a $i,5oo three -to -one match
could result in $2,000 total contribution.
Finding out which companies match their
employees' gifts may require a little investiga-
tive work on the part of the organization, but is
definitely worth the effort. Start by asking board
members if their companies make matches.
The following is a list of companies who
have supported Americans for the Arts
through their matching gift programs:
Caterpillar Joseph E. Seagam aad
CITIBANK sons, Inc
The Cana Coto Company Time Warrant Inc.
Norfolk Southern Viacom
Philip Morris Companies, Inc.
For further information on employee matching gift
programs, contact the CASE National Clearinghouse
for Corporate Matching Gift Information
(e_mail: motchgifts®ns.casexig).
Americans for the Arts Board Member lack
Avrett, co-chairman and founder of the New
York City -based advertising agency Avrett, Free
& Ginsberg, passed away August 29. He is sur-
vived by his wife Roz, who lives in New York.
A member of the Americans for the Arts
Public Relations Committee, Avrett recently
F11Z4
spearheaded a partnership between
lack Avrett Americans for the Arts and the American
Advertising Federation for a series of regional awards for excellence
in advertising related to the arts.
A smart and successful businessman, creative thinker and committed
board member, Jack Avrett will be greatly missed.
The family of jack Avrett has requested that any donations be made
to the Metropolitan Opera in New York.
k,
In Springfield, III., lay L. Landers has been named the new Executive
Director of the Springfield Area Arts Council, and the University of
Illinois at Springfield has appointed Hilary Frost-Kumpf as Interim
Director of the Community Arts Management Program ... Americans for
the Arts Governing Board Member Sandra Gibson, Executive Director of
the Public Corporation for the Arts in Long Beach, Calif., was appointed
to the Los Angeles County Arts Commission ... the J. Paul Getty Trust
named Dr. Barry Munitz, Chancellor of the California State University,
as its next President and CEO ... The Professional Arts Management
Institute, America's oldest continuing course in cultural administration,
celebrates its 40th year next month in New York City.
Switching jobs, marking a milestone, or simply making a change?
If so, we want to know! Americans for the Arts encourages you to
send us your Transitions! c%Arts Link Membership News, Americans
for the Arts, Joao Vermont Ave. NW, 12th Floor, Washington, DC
20005; or fax to 202.371.0424.
NEW AND RENEWED MEMBERS!
F
Alrlariam fathe Arts
Dartmouth College,
The Harris K. and Lois G.
Is plaBasd to wokinN
Hanover, NH
llpperdeimer Foundation.
n oW rotwMng nemhes:
Decatur Area Arts Council,
San Antonio, TX
Decatur, IL
Hempfield School District.
ORGANIZATIONS
Dewey and Kaye,
Landisville, PA
f Alaska State Council on
Pittsburgh, PA
Huntington Beach Union
the Arts, Anchorage, AK
Ede Area Fund For the Arts,
High School District,
AMro,,pfoRkCa m arkyArts
Ede, PA
Huntington Beach, CA
Agencies,Cnkarbus.OH
Fairbanks Arts Association,
Institute of Puerto Rican
k, Arizona Commission on
Fairbanks, AK
Culture, San Juan, PR
the Arts, Phoenix, AZ
Faxon Company,
Kartes & Associates,
`...' Arizonans for Cultural
Westwood, MA
Minneapolis, MN
... D"Japment, Scottsdale,
Fine Arts Center of Kershaw
Ketchikan Area Arts &
:.:.
.. AZ Ads Horizons, Inc,
Counts Camden, SC
Humanities Council, Inc.,
f. '... Englewood NJ
Fond Du lac Arts Council. Ini
Ketchikan, AK
tF, Artraln, Ann Arbor, MI
Fond DU Lac, WI
Lancaster County Council
California Arts Council,
Fremont Center For the
of the Arts, Lancaster. SC
T Sacramento, CA
Arts, Canon City, CO
Le Mars Arts Council,
Caswell Council for the
City of Gainesville, FL
Le Mars, M
. Arts, Yanceville, NC
Georgia Assembly of
Lincoln Center for the
" CeneenMie Arts Commission,
Community Arts
Performing Arts, Inc.,
Cmftr AW, OH
Agencies, Conyers, GA
New York NY
Cleveland Cultural
Germantown Arts Alliance,
Livermore Public
..:Coalition, Cleveland, OH
Germantown. TN
Art Committee,
. ^-fommunity Arts CoundL
Gilroy Arts and Culture
Livermore, CA
`+-Ashevige, INC
Commission. Gilroy. CA
Lubbock Arts Alliance, Inc.,
Cu" .Arts Council of
Golden State University.
Lubbock TX
_= SDABrna County.
San Francisco. CA
Mexico Community Arts
sans, Boss, CA
Boucher College..
Council. Mexico, MO
�11mrajoundl of Sala
Annapolis. MD
Monroe County Arts
j
.gptCoomy. Apt- CA .v
_
Gratar PMladelphle
Council, Soaudsli its
CaUa7Mme.
"Cuftmi NWtx.PA
National Corpw&WTheabe
" type .� k
Pond. New Yak NY
d`Ly
As arts supporters across the country celebrate National Arts and
Humanities Month, the Los Angeles County Arts Commission has
organized an Open House that spans across L.A. County to include
more than too arts organizations.
On Saturday, October 4 — the designated National Open House for
the Arts and Humanities — people from Long Beach and North
Hollywood to Santa Monica and Pasadena will be able to enjoy a full
day's worth of cultural activity for all ages. L.A. County Arts
Commission Executive Director Laura Zucker expects at least 5o,000
people to participate in what will be the third annual county -wide
Open House. "This is wonderful because each individual who partakes
in the day can craft his or her own experience and come away with a
whole new perspective on the arts," says Zucker.
Zucker is pleased to see each year draw more and more people to
experience the local offerings of arts and culture, not just in their own
community, but in other communities, yielding a greater understanding
of the diversity within the county. 1997 Open House activities include:
Baile Flamenco -Con La Luna Por Testigo, a flamenco dance performed
at Bailes Espanoles; a solo exhibition entitled, Digital Brush at the
Megabyte Internet Coffeehouse; the Hands -On exhibit and Art Activity
at the Kidspace Museum; and Mozart's Overture to The Marriage of
Figaro, a Haydn cello concerto and Schubert's Symphony No. 6 at the
Los Angeles Mozart Orchestra. All events are free and open to the public.
Do you know an organization or individual making a unique contribu-
tion to their community through the arts? Please send us your sugges-
tions for Spotlight On... c%Arts Link Membership News, l000 Vermont
Ave. NW, lath Floor Washington, DC 20005; or fax to 202.371.0424.
;!e
Residents of LA. County view artwork by artists who live and work in the Echo Park
section of Los Angeles, which will be featured at the 5991 Open House in honor of
National Arts and Humanities Month.
Parker Cultural Commission,
University of Southern
Harriet Mayor Fulbright,
Parker, CO
Ca1Bomle, ImArlgeles, CA
Arlington, VA
Permyslvenia Council on
W. Thomas Lundell,
the Arts. Harrisburg. PA
in DIVI DUALS
Gainesville, TX
Philadelphia Clef Club of
Walter Anderson,
Sean McNeeleµ
the Performing Arts,
Washington, DC
Parsippany. NI
Philadelphia, PA
Cynthia Bdzzell,
Anne Tomfohrde Munifz,
Public Library of Cincinnati,
New York NY
Long Beach, CA
Cincinnati, OH
Ralph Surgard,
Ruth L Osato. Ph.D..
Sin ons Rock College,
Beaufort, NC
Seattle, WA
Great Barrington, MA
Armand Caligal,
Dorene L Randolph,
Tennessee Arts
Somerville, MA
Montclair, NI
Commission, Nashville, TN
Paul 1. Dimaggio,
Anthony Sykes,
Tippecanoe Arts
Princeton, NJ
Ctesfedield, VA
Federation, Inc,
Casey Eskridge,
Eugene Tirk
Lafayette, IN
Brookhaven, PA
Chaska, MN
Transylvania County Arts
Mary Cray Farnsworth,
DebomhVuhas,
Council, Brevard. NC
Springfield, IL
Croon on the
University of Illinois at
Matta Freund,
Hudson, NY
Springfield. Springfield, It
Harrison, NY
Rosalyn WeirtsMn,
New Yak, W
CXAIR
Robert Bush
Fred Lazarus IV
Hickory, North Carolina
The Maryland Institute .
Mrs. Howard
College of Art
Stephen Cowan
1ST VICE CHAIR
Boothboy Harbor. Maine
Harriet Sanford
Ken Fergeson
Fulton County Arts
National Bank of
Council, Atlanta
Commerce, Altus (Okla.)
2ND VICE CHAIR
Gretchen Freeman
William Lehr. Jr,
Freem-lWhitehuret
Hershey, Pennsylvania
Group. Phoenix
3RD VICE CHAIR
Stephanie French
Philip Morris
Patricia Holihan
Management Co.
Steinhardt
King County Arts
Michael P. Garcia
Commission, Seattle
Garcia and Associates.
St. Paul
4TH VICE CHAIR
Peter F. Donnelly
Susan S. Goode
Corporate Council for
Norfolk. Virginia
the Arts, Seattle
Michael Greene
National Academy
SECRETARY
of Recording Arts
Sandra Gibson
and Sciences
Public Corporation for
the Arts, Long Beach
Mrs. John R. Hall
Ashland, Kentucky
TREASURER .
Steven D. Spiess
John Haworth
Cmvoth, Swaim, It Moore
National Museum
of the American Indian,
AT LARGE
Smithsonian Institute
Madeleine Berman
Betty Jo Hays
Franklin, Michigan
5outhwest Arkansas
Mrs. lack S. Blanton, Sr.
Arts Council
Houston, Texas
Eleanor Holtzman
Bill Bolick
National Executive
Regional Arts and Culture
Service Corps
Council, Portland (Ore.)
Howard S. Kelberg
Donald R. Greene
Winthrop, Stinson,
The Coca-Cola Foundation
Putnam It Roberts
Mrs. Michael A. Miles
Mrs. Donald M. Kendall
New York, New York
Greenwich, Connecticut
Mrs. LeRoy Rubin
Michael Marsicano, Ph.D.
New York, New York
The Arts and Science
Council, Charlotte
FULL BOARD
Robert Moore
Jerry Allen
American Indian
City of San Jose Once
College Fund
ofCultuml Affairs
Paul M. Ostergard
Ramona Baker
Citicorp Foundation
Arts Council of
Indianapolis, Inc.
Susan M. Pearce
Lockheed Martin
John Paul Batiste
Corporation
Texas Commission
on the Arts
Di, James M. Rosser
California State
Caroline Bock
University. Los Angeles
BRAVO: the Film
and Arts Network
Janet Sarbaugh
Heinz Endowments
Raymond A. Boyce
Joseph E. Seagram
Molly Sasse
It Sons, Inc.
Allied Arts of Greater
Chattanooga
Willard L. Boyd
Field Museum of
Sherry Shannon
Natural History
City of Dallas Office
of Cultural Affairs
John Brademas
New York University
Joan Small
City of Chicago
Janet Brown
Department of
South Dakotans
Cultural Affairs
for the Arts
John Straus
Kathryn Murphy Burke
New York, New York
Wisconsin Arts Board
Mrs. Gerald H. Westby
Tulsa, Oklahoma
SAVE THE DATE!
Americans for the Arts 2"S
Annual Convention Denver,
Colorado June 6-9
Preconferences June 4.6
Dons. miss Id -
y
AMERICANSF RTS
Washington Office
Headquarters
t000 Vermont Ave., NW
12th Floor
Washington, DC 20005
tel 2o2.;7r.283o
Americans Lot the Arts
fax 2o2.37r.0424
Arts Link
a New York office
UR
t nni er
Jennifer Neiman Gottlieb
One East 53rd Street
oeslcx
New York, NY 1u022
KINETIK
let 212.223.2787
Communication
It
PAG E 2 The circus comes to Washington to lobby
for the NEA!
The National Arts and Humanities Month
logo is available on-line! Go to Americans for
the Arts web site at i_-www.artsusa.org--j;
click on the National Arts and Humanities
Month icon to download it for use on posters,
newsletters and other printed materials.
Those who experienced the wonders of
chamber music at the Americans for the Arts
1997 Annual Convention in Minneapolis
might be particularly interested in Chamber
Music America's National Conference
January 16-16,1998, in New York City. And if
you missed the convention, here's another
chance to be educated, entertained,
engaged and energized by chamber music.
Americans for the Arts is proud to be a part-
ner with Chamber Music America in helping
to make chamber music a part of local arts
programming in communities nationwide.
For more information on CMA's conference,
please contact Victoria Roth at CMA:
212.242.2022, ext.101.
PAGE 1 * Bill Cosby declares "The Arts Enrich Us All!"
PAG E 3 * Bravo to BRAVO! Local groups recognized for arts programs
PAGE 4 * So many books, so little time...
PAGE 6 * Profile of philanthropy: American Express
October is National
World AIDS Day
Arts and
and the Tenth
Humanities Month!
Anniversary of the
AIDS Memorial
Strategic Planning
Quilt
Meeting
December 1, 1997
October 15, 1997
Washington, DC
1g98 Americans
for the Arts Gala
National Policy
May 11, 1998
Board Meeting
New York, NY
October 16.1997
Washington, DC
1gg8Americans
for the Arts Annual
Governing Board
Convention
Meeting
June 6.9, 1998
October17,1997
Denver, CO
Washington, DC
Announcement of
the 1998
Americans
for the Arts Gala
Honorees!
October 22, 1997
New York, NY
Continental
breakfast and
private viewing
o f Christie's
Magnificent fewels
Collection
Americans for the Arts is the national
organization for groups and individuals
dedicated to advancing the arts and cul-
ture in communities across the country.
Founded by the American Council for the
Arts, representing a broad network of arts
supporters, patrons and business leaders,
and the National Assembly of Local Arts
Agencies, the country's largest alliance of
community arts organizations. Americans
for the Arts strives to make the arts more
accessible to every adult and child in
America. To this end, Americans for the
Arts works with cultural organizations,
arts and business leaders and patrons to
provide leadership, advocacy, visibility,
professional development and research
and information that will advance sup-
port for the arts and culture in our
nation's cornrruuuties.
%testions? or Comments?
Americans for the Arts is your voice at the
table where national cultural policy is made —
let us know how we can best serve you! To
speak with us more about Americans for the
Arts, pleasc call 202.371.2830.
fax 212.980.4857 Graphics
Visit our website!
www.artsusa.org Arts Link is produced
co limas annually for the
memeerchip of "ad ... I
for the Ms. Per more
InFormation, plxse call
202.37c.2831.
O Copyright a997,
amen.... For the Arts.
PNmwl a ,he
United stares.
nuu.me Inca( all..M-
ties and mots nervously
conduct undertheeus-
picas of the anwrkan
Council for the Arts or the
National AaaamblY of twat
Msagencies are—am-
cuily part of A.wri..ns
for the Arts.
CITY OF RANCHO MIRAQC
November 7, 1997
Dear Cultural Development Leader:
NOV 1 0 1997
CITY OF LA QUINTA
CITY MANAGEttii'S DEPT.
The City of Rancho Mirage's Cultural Commission is sponsoring a valley -wide Cultural
Development Conference on December 10, 1997 from 3:00-5:00 p.m. in the City Council
Chamber in Rancho Mirage. An agenda for the workshop is attached.
You may be aware that the La Quinta Cultural Commission hosted two valley -wide
workshops earlier this year to discuss issues of mutual concern and interest to cultural
leaders. Both of those sessions were well received. The Rancho Mirage Cultural
Commission would like to continue the success and value of these sessions. As such,
please accept this letter as an invitation to attend and participate in the third valley -wide
Cultural Development Conference.
One of the purposes of this workshop is to bring greater visibility to the economic impact
and benefits there are for a city or area that creates and begins to implement a cultural
master plan.
If you plan to attend, please RSVP by December 3 by calling Joni Almy or Cindy Macias
at (760) 324-4511. If you have any questions about the workshop, please contact Tom
Johnson, Staff Liaison to the Cultural Commission at (760) 341-7323. Thank you for your
time and participation.
Sincerely,
Margaret Fairchild
Vice Chairman
Rancho Mirage Cultural Commission
Attachment
ADMINISTRATION COMMUNITY DEVELOPMENT FINANCE HOUSING AUTHORITY PUBLIC LIBRARY PUBLIC WORKS
Tel. (760) 324-4511 Tel. (760) 328-2266 Tel. (760) 770-3207 Tel. (760) 770-3210 Tel. (760) 341-7323 Tel. (760) 770-3224
Fax. (760) 324-8830 Fax. (760) 324-9851 Fax. (760) 324-0528 Fax. (760) 770-3261 Fax. (760) 341-5213 Fax. (760) 770-3261
69-825 HIGHWAY 111 / RANCHO MIRAGC, CA 92270
C
OF R nC O MIRAyE
n
7k0worli
AGENDA
CULTURAL DEVELOPMENT CONFERENCE
RANCHO MIRAGE CITY HALL
COUNCIL CHAMBER
69-825 HIGHWAY 111
DECEMBER 10, 1997 (WEDNESDAY)
3:00 to 5:00 P.M.
I. Welcome and Introductions
H. Panel/Guest Speakers
A. Kathryn Hull (Chairman, La Quinta Arts Council)
"The Economic Impact of the Arts"
B. Mary Lee Peters, Executive Director, Riverside Arts Foundation
C. Tim Perrot, Executive Director, Desert Town Hall, Indian Wells
Lecture Series
To share his knowledge and experiences in relation to the
creation of such an elegant success; how they attracted political
icons and artists. Guests have been heard to so say: "Yes the fees
are generous but the ambiance of the city, ah!"
D. Reason for optimism in our search for a final speaker who has
a truly original idea and the ability to facilitate it.
III. Open Discussion
IV. Conclusion and Next Meeting
V. Adjournment
"You see things and you say 'why?'
But I dream things that never were
and I say why not?"
G.B. Shaw