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CAC 02 26 1998T4ht 4 4 Q" CULTURAL COMMISSION AGENDA La Quinta Civic Center Study Session Room 78-495 Calle Tampico - La Quinta, CA 92253 February 26, 1998 12:00 Noon 1. CALL TO ORDER A. Pledge of Allegiance B. Roll Call 11. PUBLIC COMMENT The Chair reserves the right to limit discussion on any topic to five minutes or less. Ill. CONFIRMATION OF AGENDA Corrections, deletions or reorganization of the agenda IV. CONSENT CALENDAR A. Approval of Minutes of January 22, 1998 B. Monthly Department Report for January 1998 V. PUBLIC HEARING VI. BUSINESS ITEMS A. Parks & Recreation Commission Community Picnic B. CVAG 2020 Plan C. Cultural Plan D. Artist of the Month E. Commissioner Correspondence F. CALAA Conference Vil. CORRESPONDENCE AND WRITTEN MATERIALS A. Art in Public Places Commission Minutes for December 1, 1997 B. CALAA Correspondence C. Report on City Council Action Regarding Combining Commissions D. Memorandum From City Attorney Regarding Brown Act Vill. COMMISSIONER ITEMS IX. ADJOURNMENT NEXT MEETING INFORMATION March 26, 1998 12:00 Noon La Quinta Civic Center Study Session Room C:\MyData\CRISTAL\CAC\CAC2-26.wpd OF CULTURAL COMMISSION MEETING DATE: February 26, 1998 ITEM TITLE: Monthly Department Report for January 1998 BACKGROUND: The Community Services Department completes a monthly Department Report consisting of attendance figures for all programs, upcoming events and meetings attended. The Department Report is transmitted to the City Council on the second Council meeting of every month. RECOMMENDATION: Receive and file. Mark Weiss Assistant City Manager Attachment: Monthly Department Report MEMO.DR Ti4 4 40" MEMORANDUM TO: Honorable Mayor and Members of the City Council FROM: Marni Kunsman, Recreation Supervisor VIA: Tom Hartung, Building & Safety Director DATE: February 17, 1998 SUBJECT: Transmittal of Community Services Department Report for the Month of January 1998 UPCOMING EVENTS OF THE COMMUNITY SERVICES DEPARTMENT FOR THE MONTH OF MARCH 1998: March 3 Gourmet Cooking Made Simple, Session 11, La Quinta High School March 4 Reading Shakespeare, Session 11, La Quinta High School March 6 - Off Road Radio Control Car Races, La Quinta Sports Complex March 7 Youth Hockey Lessons Begin, Fritz Burns Park March 11 Seven Steps to Aging Gracefully, Seminar, Sr. Center March 12 Healthy Cooking Class, Sr. Center March 12 Beginning Computers, Session 11, La Quinta Boys & Girls Club March 13 Off Road Radio Control Car Races, La Quinta Sports Complex March 17 St. Patrick's Luncheon, Sr. Center March 18 Dog Obedience, Session 11, La Quinta Sports Complex March 18 Take Charge of Your Health, Seminar, Sr. Center March 18 Dance to the Stan Miller Combo, Sr. Center March 20 Off Road Radio Control Car Races, La Quinta Sports Complex March 21 Golf: The KISS Method (Keep It So Simple) Session 111, La Quinta Golf Ranch March 21 Golf: The PAR Method (Posture, Alignment, Rhythm) Session III, La Quinta Golf Ranch March 19 Spring Afterschool Class Recital, Adams March 20 Theater Tour Registration Deadline for Chicago & Rent, Costa Mesa March 20 Spring Afterschool Class Recital, Truman School March 24 Dog Training Workshop, Sr. Center March 28 Annual Tiny Tot Olympics, Adams Park OF COMMUNITY SERVICES DEPARTMENT ATTENDANCE REPORT FOR THE MONTH OF JANUARY 1998 SUMMARY SHEET Meeting Per Month 19981 1997': Variance 1998 1997� Programs Leisure Class Total 1201 381 82 23 2 Special Events Total 2001 0 i 200 4 0 Adult Sports Total 2401 156 156 7 5 Senior Center Total 3,305 1 2,9721 333 129 113 Kidsline Call Total 3731 4351 62 n/a n/a Progra Total: 42381 3601 833 163 120 Rental Attendance La Quinta Sports Complex Wildcats Softball 1 201 301 -10 4 41 AYSO Soccer - 1 601 501 10 8. 10 Rental T6ia--I—. � 801 801 01 12 14 1PARTICIPATION IGRAND TOTAL 1 43181 36811 8331 1751 134] 19971 19961 Variance Volunteer Hours i Senior Center 909 9521 -43 Meals on Wheels 64 591 5 Kidsline 60 861 26 Volunteer Total: 1033 10971 -12 Revenue Sr. Center Revenue $4,568 $4,989 ($421' Facility Rental Revenue $495 $0 $495 Recreation Programs $10,397 7 $13,107 ($2,710' Revenue Total: $15,460 $18,0961 ($2,636 Page I Youth and Adult Recreation Attendance 1 Meetinq-s Per Month ! i 1998 1997 Variance 1 1998 1997 !Leisure Classes i i I Beginning Guitar 14 121 21 2 1 I ntermed iate G u ita r 2. 01 21 21 01 Personal -Photography 5 01 51 11 0 Dog Obedience Session 1 7 Reading Shakespeare Session 1 7 i 1 01 7 1 0 Golf -The KISS Method Session 1 7 01 7 2 - 1 01 Golf: The PAR Method Session 1 31 0 i 3 2 0 Beginning Computers, Mon. 9 01 9 1 0 Beginning Computers, Tues. 10: 0 i 10 21 oj Beginning Computers, Wed 10. 10i 01 211 0 Beginning Computers, Thurs. 10i 101 01 21 0 Stock Market Seminar 22! 0 22 1 0- Preschool Tiny Dancers, Session 1 111 0 2 0 Youth Dance & Twirl, Session 1 31 0 3 2 0 Leisure Class Subtotal 1201 38 82 23 2 Afterschool Class Program Truman, Improve Your 3 R's, 101 61 4 1 1 Adams, Improve Your 3 R's, 10 1 01 10 1 0 Truman, Creative Painting, Mon. 10i 01 10 1 0 Truman, Creative Painting, Tues. 71 0 7 1 0 Adams, Creative' Painting, Wed 81 0 8 1 0 Adams, Creative Painting, Thurs. 41 0 4 1 0 Truman Football 41 9 -5 1 1 Adams Football 41 0 4 1 0 Truman Basketball 121 121 0 1 1 Adams Basketball 11 0 11 1 0 Truman Tumbling 131 121 1 1 1 Adams Tumbling 101 0 i 10 1 0 Truman, Beginning Keyboard, Wed 10� 0 10 1 0 Truman, Beginning Keyboard ' Fri. 101 0 10 1 0 Adams, Beginning Keyboard, Tues. 51 0 5 1 0 Adams, Beginning Keyboard, Thurs 101 0 10 1 0 Afterschool Program Subtotal 138 39 99 Is 4 Special Events Radio Control Car Races 200 0 200 4 0 Special Events Subtotal 200 0 200 4 0 Adult Sports Adult Volleyball League 601 96 36 6 2 ,Adult Soccer League 1801 60 120 1 3 Isporta Subtotal 2401 156 156 7 5 Page 2 Senior Center Attendance -meoungs tper monin Variance I F wafl-viffi—es- Ambassador Attendance Billiards Blood Pressure Check Body Composition A!jaly�l Bridge, ACBL �s Bridge Dupli al Computer Lab Creative Writim Club FIND Food Distribution Goiden:T::o:nes iReh—e—arsal Golden Tones: Performa—ncc�e Hearing Consultation Information Services Legal Consultation — Monthly Birthday Party Movie Time Referral and Outreach Television Viewing Tennis Sr. Activities Subtotal 8t� 12 47 1 252 386 2 47— qq71 70 17 4 146 5 28 59 51 29 12 1590. 1997 92 21 51 01., 0 419 0 39 288 83 36 0 134 6— 35 42 0 44 10 1300 -7 -9 -4 1 252 -33-- 2 8 49 -13 -19 4 12 -1- -7 17 51 -15 2 290 n/a n/a 41 11 41 10 1 4 4 4 2 1 n/a 1 1 4 n/a n/a 2 43 n/a n/a 4 0 0 15 —0 a 5 4 2 0 n/a 4 n/a 3 47 Classes AARP "55" Class Arts & Crafts 56 28 29 40 27 -12 2 — 4 1 4 Ballroom Dance Bridge Lessons Ceramics Computer Exercise Line Dance PACE Exercise Painting Spanish Lessons Tap Dance Class Watercolor Class Yoga Zr-. class-i-SUbto-7taff 36 114 31 75 594 40 '71 47 101 32 28, 30 1283 0 55 16 120 648 46 65 22 92 17 21 28 36 59 15 -45-- -54 -6 6 25 9 Is 7- 2 4 6 4 13 11 6 8 4 3--4 3 ---- 2 — 4 74 0 3 4 .4 12 6 5 4 3 3 4 57 Sr. 5pecial Evifits Big Band Dance Friends Meeting Luncheon Seminars Share Meetings/Sigr Dinah Shore Putting Contest DogTraining Class Sr. -Events Subtotal Senior Center rotais 65 7 971 94 8 139 22 432 3305 103 8 99 142 0 121 0 473 2972 -38 -1 -2 -48 8 18 22 41 333 5 2 1 1 12 129 5 0 1 0 9 113 Page 3 44Q OF CULTURAL COMMISSION MEETING DATE: February 26, 1998 ITEM TITLE: Parks & Recreation Commission Community Picnic RECOMMENDATION: As deemed appropriate by the Commission. FISCAL IMPACT: There are no funds budgeted within the Cultural Commission's portion of the City's Fiscal Year 1997-98 Budget for participation in this Picnic. BACKGROUND AND OVERVIEW: At the January 22r" Commission meeting, the Chairperson, during Commissioner Items, reported on a request from the Parks & Recreation Commission for the Cultural Commission to participate in the Community Picnic being sponsored by the Parks & Recreation Commission on April 18, 1998. The Commission agreed to place this matter on the February agenda for further discussion. A letter from the Parks & Recreation Commission is attached to this staff report which provides further details (Attachment No. 1). Some possible forms of participation for the Commission to consider include recommending a list of artists, musicians, and performers who might wish to participate in the Picnic to the Parks & Recreation Commission, or setting up a table at the Picnic staffed by Commissioner volunteers to outline the programs of the Cultural Commission. This space on the agenda has been reserved for the Commission to discuss the Community Picnic and the type and level of participation in the event, if any. FINDINGS AND ALTERNATIVES: The options available to the Commission include: Participate in the Picnic and identify level of participation, if any; or 2. Do not participate in the Picnic; or 3. Provide staff with alternative direction. Mark Weiss, Assistant City Manager Attachment: 1 . Parks & Recreation Letter re: Community Picnic c: cultstafffeb98-01 wpd Al MCHMENT 1 0 4 Qu&& 78-495 CALLE TAMPICO LA QUINTA, CALIFORNIA 92253 — (760) 777-7000 FAX (760) 7,77-7101 .760) 777-1227 TDD January 29, 1998 Dear Ladies and Gentleman: Oil behalf of the C ity of La Quinta Parks & Recreation Conimi� ,- ior., I A ould like to extend an invitation to you and yoar staff that will be beneficial to your organization and to the City. The Parks & Recreation Commission is organizing a "Community Picnic" on Saturday, April 18, 1998 from 11:00 a.m. - 1:00 p.m. at the La Quinta Sports Complex. Tlie purpose of the picnic is to bring together City officials, resi&nts, local businesses, civic groups and organizations like yours to en.loy free food, children's games. giveaways at.d much more. Your involvement ii ieciiiested because you tire a valuable asseti- to this community. Pleasejoinus aswe inforrn Ch -pub] icxbai organizations are available to thein. Weareinviting youtorepresent your agency at this picnic by setting up a booth or table, and possiblyto offer a handout or game to the public. 'lli(.re will be no charge to agenci-!s that display and no charge to the public to attend. It is a perfect oppolunity to market the wii,que services you offer to the conununity. Your participation in this, corinunity nnd farnily-oriented event will be appreciated by the City of La Quinta and a] I who attend. If you would like to participate, please call the Community Services Department at 777-7090 to Zonfinn your interest. We will send you. more information as the event nears. Carl Ingram Chairman, Parks & Recreation Commission 4 �F OF CULTURAL COMMISSION MEETING DATE: February 26, 1998 ITEM TITLE: CVAG 2020 Plan I Ivi I 41111YAW1 As deemed appropriate by the Commission. FISCAL IMPAC : None. KGROUND AND OVERVIEW: The Commission, at the January 22 nd meeting, agreed to place this matter on the February agenda for discussion. The Coachella Valley Association of Governments (CVAG) adopted an advanced strategic planning document called "Project 2020" (the "Plan"). CVAG is a regional organization representing local government agencies in the Coachella Valley that primarily focuses on transportation issues. CVAG received grant monies from a large umbrella group known as the Southern California Association of Governments, commonly referred to as SCAG for the purpose of developing the d Plan. Each Commissioner was provided with a copy of the Plan at the January 22" Commission meeting. Commissioners may wish to bring a copy of the Plan to the February 26 th meeting for further discussion. As adopted, "Project 2020" does not directly address cultural issues; however, there are brief statements concerning quality of life. Questions have been raised regarding the omission of culture/arts from the Plan as at least one Commissioner felt that there were discussions during the time of preparation of the Plan to include culture/arts in the Plan. Staff contacted Mr. Michael Bracken, the Director of Human & Community Resources for CVAG, who indicated that he is not aware of any proposal that would have included arts/culture in the Plan. He did offer that stakeholders in the art/culture community may have been invited to some of the public meetings during the preparation/scoping of the Plan. Mr. Bracken also indicated that there are no current plans to update the Plan (it was adopted in October 1997); however, if a funding source is identified, it is a possibility that it could be updated in the future. As a member city of CVAG, the City of La Quinta would be notified according to Mr. Bracken of any future developments regarding "Project 2020". This space on the agenda has been reserved for the Commission to discuss CVAG's "Project 2020". 191,111110 nV-11 0 1 INA 4 9 91110 fill 91TJ The options available to the Commission include: 1 . Discuss CVAG's Project 2020 Plan; or 2. Defer discussion until the Plan is updated; or 3. Provide staff with alternative direction. Mark Weiss, Assistant City Manager c: cu1tstafffeb98-O2.wpd OF CULTURAL COMMISSION MEETING DATE: February 26, 1998 ITEM TITLE: Cultural Plan RECOMMENDATION: As deemed appropriate by the Commission. FISCAL IMPAC : None. r, U1"=Ke0;1611j0"_A1 The Commission has been working on the preparation of a Cultural Plan as part of its Annual Work Plan approved by the City Council. The process has involved substantial time seeking community input from conducting workshops and regional conferences, conducting surveys, and obtaining input from community organizations including City commissions. The attached document (Attachment No. 1) represents the latest draft of the Plan as formulated by the Commission to date. This space on the agenda has been reserved for the Commission to make any final changes to the Plan prior to sending it to the City Council for its consideration. The Council may choose to consider this document as a stand-alone Cultural Plan or authorize staff to incorporate same into a Cultural Element of the General Plan currently being updated. FINDINGS AND ALTERNATIVES: The options available to the Commission include: Finalize the Cultural Plan and forward it to the City Council for consideration; or 2. Provide staff with alternative direction. Mark Weiss, Assistant City Manager Attachment: 1 . Cultural Plan c: cu1tstafffeb98-03.wpd ATTACHMENT 1 FINAL DRAFT -February 26, 1998 THE CULTURAL PLAN FOR THE CITY OF LA QUINTA FINAL DRAFT - February 26,1998 TABLE OF CONTENTS INTRODUCTION............................................... ........... 1 METHOD AND PURPOSE ............................................... I I ... 3 GOALS AND OBJECTIVES ............... ....................................... 4 CULTURE AND THE ARTS .............................................. 4 Goal 1: Identify Arts and Cultural Community ............................. 4 AUDIENCE DEVELOPMENT ............................................. 5 Goal 2: Increase and Develop Audience of Community -wide Arts and Cultural Organizations ................................................ 5 SUPPORT OF THE ARTS ................................................. 6 Goal 3: Support and Encourage Professional Development of Local Artists ....... 6 Goal 4: Enlarge Community Base of Support .............................. 7 Goal 5: Encourage Municipal Support for the Arts and Cultural Development ..... 7 YOUTH ARTS AND ARTS EDUCATION ..................................... 9 Goal 6: Build A Strong, Integrated Arts Education Program in the Schools and Community.................................................. 9 Goal 7: Develop Venues and Programs for Youth and Teens ................. 10 COMMUNICATIONS AND PROMOTION ................................... 10 Goal 8: Promote Communication and Cooperation Among City-wide Arts and Cultural Organizations ........................................ 10 Goal 9: Promote Cultural Tourism and Economic Development ............... 12 ARTS FACILITIES ..................................................... 13 Goal 10: Encourage the Development of A Cultural Facility .................. 13 LEADERSHIP, TRAINING AND COOPERATION ............................ 14 Goal 11: Identify, Nurture and Train New Cultural and Arts Leadership ......... 14 ALL-INCLUSIVE CONffvfUNITY ARTS ..................................... 14 Goal 12: Integrate the Arts Into Community Life .......................... 15 Goal 13: Identify and Expand La Quinta's Role in the Coachella Valley ......... 15 SUNEVIARY .................................. 16 APPENDIX I - ROLE OF THE CULTURAL COMAUSSION ........................ 17 APPENDIX II - ACKNOWLEDGMENTS ....................................... 18 ii FINAL D R A F T - February 26, 1998 CULTURALPLAN for The City of La Quinta, Prepared by TIHE CULTURAL COMNUSSION Ae Mission of the Cultural Commission is to encourage culture and the arts in La Quinta. INTRODUCTION La Quinta is a young city centrally located in the Coachella Valley. People come ftorn all over the country to participate in the arts and amenities offered here. La Quinta is in a position to take a leadership role and become an exemplary city for culture. A strong cultural base is a necessary component of an investment in the enrichment and well- being of a community. It is a critical ingredient in building a rounded socio-econornic environment. The arts are not to be reserved for prosperous times, but rather are a continuous necessity going beyond what is commonly characterized as "enhancing the quality of life" in a community. For example: The development of culture has a positive economic impact on a community by creating employment opportunities, attracting and retaining business, providing new and increased expenditures to local businesses patronized by attendees of nearby arts and other cultural events. The arts play a vital role in successfully addressing societal problems by providing shared cultural experiences for families and communities, reducing school dropout rates, teaching respect and appreciation for cultural differences, building self-esteem, developing creative outlets to channel energy, and building community pride and identity. -I- FINAL DRAFT - February 26, 1998 Within the context of this plan, "culture" is meant to be totally inclusive of all forms of human expression in the visual, performing, applied and literary arts, whether classical or modem, formal or informal. Further, culture exhibits an acquaintance with and an appreciation for the visual and performing arts and humanities, and embraces the history, customs, tastes, manners, ideas and skills of our diverse community. The community consists of everyone who lives or works in the City of La Quinta. La Quinta has a strong cultural identity, particularly with the arts. The vigor and zest of its cultural offerings touch and enrich the lives of citizens and visitors, and act as a stimulus to civic pride and involvement. The La Quinta Arts Foundation, with its docent and outreach program and its Annual Festival, which began in 1982, has helped develop a cultural face to the community. Programs and activities which have developed over the years blend the socio-econon& and diverse community elements together. In our City the opportunities and locations for cultural experiences abound throughout the year —from walking through theFrances Hack Park at the annual La Quinta Arts Festival in March to visiting the La Quinta Arts Association's newly -opened gallery at the La Quinta Plaza, but in need of a permanent home; from listening to Community Concerts Association productions to hearing guest writers speak about their latest works at a Round Table West meeting at La Quinta Resort & Club; from touring the La Quinta I-Estorical Society's Museum to enjoying an outdoor tour through the sculpture park at the La Quinta Open -Air Museum; from dramatic and musical school productions throughout the year to Friday night concerts and sales at the downtown Mainstreet Marketplace; from the strong Art -In -Public Places program to the annual Mariachi Festival. As more and more people are drawn into the City by these events each year, the economic and cultural impact encourages new businesses and residents to come into the City. La Quinta is a rapidly growing city, and now must come an, equal growth in civic beauty and the development of La Quinta as a center of cultural values essential to complete citizenship. The creation of a visionary plan for the cultural and artistic development of the community is important. A strong cultural plan has a positive impact on the economy, community, and families, and takes into account the visual and performing arts, the role of artists in the community, urban design, public celebration, cultural diversity, arts education, public art, community building and economic development, architecture, landscape design, and more. A community cultural plan may well become the blueprint for building "livability" into an area. It can mesh with all other community plans to show how culture plays an integral role in shaping the community's look, feel, spirit and design and allows a community to define those aspects of cultural development that are most appropriate and essential to its own way of life and future growth. A strategic cultural plan provides the focus and direction to increase opportunities for artists and to raise existing activities and organizations to a new level of development and service to the community. Formulating a plan with community input focuses on future actions of the entire community as they affect cultural functions. Most important, however, is a cultural plan which -2- FINAL DRAFT - February 26, 1998 establishes a vision of a desired fiiture and establishes roles, steps, time lines and methods for achieving that vision. Everyone benefits from a common framework of priorities within which to place their own organizational goals. The Cultural Commission is pleased to be the facilitator in designing the first such Cultural Plan for the City of La Quinta. It is to be a "living" document, evolving with changes in La Qui. nta I 's cultural and artistic life. METHOD AND PURPOSE Through the medium of community workshops, conferences, surveys and interviews, dozens of residents, both in La Quinta and from throughout the Coachella Valley (Appendix II), participated and provided the information which appears in this Cultural Plan. In cooperation with City staff, the Cultural Commission compiled the information received and set forth the goals and objectives addressing the needs and observations that were brought forward. This Plan is a visionary set of guidelines to give direction to future cultural and artistic development in the community and indicates that La Quinta is committed to a culturally rich city which encourages the arts. It represents a cultural element of the City's overall plan and will evolve with the growth of the City. It defines guideposts, pathways, opportuni ' ties for expansion and support and nurturing of the cultural foundation of the community. It will provide direction for the community organizations as they set their goals and develop programs and services to meet the needs of their constituents and the community. -3- FINAL DRAFT - February 26,, 1998 GOALS AND OBJECTIVES CULTURE AND TBE ARTS The long-term preservation of the community's cultural resources and the promotion and development of the arts are important to both the image and economy of La Quinta. They form the guidelines by which our society runs. Goal 1. Identify Arts and Cultural Community 1.1 Survey and assess the economic impact and status of the arts in the community on an on- going basis. I Evaluate the present status, both in number of people served or participating and the economic impact of cultural events on the community. 1. 1.2 Project the future growth of the arts in La Quinta. 1.2 Acknowledge the diversity of the socio-econornic-cultural dynamic in the community. 1.3 Identify opportunities for cultural exposure, involvement,'participation, interaction and education for artists and the public. 1.4 Establish an information and resource bank of visual, performing, literary, and other artists includingcontact. and professional information in a cultural organization directory. 1.4.1 Provide -access to a regularly updated inventory of artists, organizations, and resources, as well as facilities, libraries, museums, and their programs and activities. 1.4.2 Utilize artists' bank maintained by the Art -in -Public Places Commission, as well as the La Quinta Arts Foundation. 1.4.3 Identify resources geographically: La Quinta, Coachella Valley, Southern California, state-wide, national and international. In FINAL DRAFT - February 26, 1998 AUDIENCE DEVELOPMENT A culturally -rich conununity builds a stable environment for families and business, and stimulates community involvement. In order to have audiences in the future for multi -arts presentations and other cultural activities, it is imperative to develop them now to ensure the preservation and continuation of a vital and healthy society. Goal 2. Increase and Develop Audiences for Multi -Ethnic Cultural Onzanizations The La Quinta ethnic breakdown of a population of 18,500 in 1996 was estimated as follows: 70% Caucasian, 26% Hispanic, 2% Black, and 2% Asian/Other, with a median age of 32 years. These statistics must be acknowledged as community organizations develop programs to serve the entire population. 2.1 Educate and inform La Quinta's population as to the cultural resources and activities available to them, and encourage their involvement and participation. 2.2 Build bridges for multi-ethnic/cultural diversity through program development and public cultural events in celebration of the diversity of the community. 2.3 Target hard -to -reach populations. 2.3.1 Utilize multi-lingual publications and media to promote cultural programming. 2.3.2 Encourage local organizations and individuals to become involved in the local cultural programs. 2.3.3 Devise systems to communicate with and deliver arts programs to all population segments of the community. 2.4 Provide accessibility to the arts and cultural programs, both economically and physically to all citizens. 2.4.1 Look for alternative arts programming that is diverse, innovative and all-inclusive to address the needs of at -risk youth, physically challenged youth and adults, economically disadvantaged, as well as the talented and gifted. -5- FINAL DRAFT - February 26, 1998 SUPPORT OF TBE ARTS One of the crucial aspects of preserving a strong and vital arts community is having adequate support from the community in the form of volunteers, finances, and information. These are provided.by individuals, organizations, civic government, and businesses. Also, funding can come from outside sources through grants.. Goal 3. Support and Encourage Professional Development of Local, Artists It is important to realize the arts are a viable business. The creative and performing artists derive their living from, and contribute to the local economy by means of their profession. Artists are creative problem -solvers and are major contributors to enhanced life styles and environmental and spatial aesthetics. Their services are important to the balance and quality of life. They need to be identified and utilized by all segments of the community. 3.1 Encourage a thriving community of artists where they can realize their potential and contribute to the vitality of the larger community. 3.2 Provide a vehicle for individual artists drawn from all disciplines to have a voice to input into the evolving, creative arts dynamic of civic and cultural development, such as an artists' advisory committee. 3.2.1 Call together focus groups to expand the cultural vision and create methods for implementing arts development. 33 Encourage an artist -friendly community. 3.3.1 Devise a system to publicly recognize achievement in the arts. 3.3.2 Consider adopting a philosophy that would provide or allow for artists' live/work space. 3.3.3 Consider establishing artist -in -residence programs. 3.3.4 Establish a system to assist in placing artists to perform or exhibit in public or commercial spaces. 3.4 Advocate the principle that professional artists should be appropriately compensated for their work. M FINAL DRAFT - February 26, 1998 Goal 4. Enlarge Community Base of Support Individuals from the various service providers and organizations can contribute expertise in business and operational procedures, practical support and direction in board development and mentoring, and can assist in identifying general networking outlets. 4.1 Develop financial and human resources necessary to support cultural activities throughout the City- 4.2 Develop a technical assistance program utilizing representatives from community service providers. 4.3 Encourage business support of arts and other cultural organizations. 4.3.1 Investigate ways for the business community to participate in and be actively involved in the arts. 4.3.2 Investigate the feasibility of establishing a Business Committee for the Arts. 4.4 Conserve existing resources and generate new dollars through cooperative efforts among organizations to sustain financial support from individuals, businesses, and local government. 4.5 Explore the possibilities of a united fund for the arts. 4.6 Consider establishing a center to provide technical assistance to local arts and cultural organizations to access their own funding and obtain grants, and to provide management and program development training. 4.6.1 Unify efforts to secure funding and facilities. Goal 5. Encourage Municipal Support for Cultural Development Culture provides the enrichment and the means for healing and growth in La Quinta. It has been proven that when the arts thrive within the community a strong and expanding economic base is the result. -7- FINAL DRAFT - February 26, 1998 5. f Develop a clear cultural development policy to make optimal use of City -supported services and programs: library, school system, senior and youth services, parades and public celebrations. 5.2 Encourage municipal and business support for local artists by utilizing their talents and vision. 5.2.1 Identify methods to educate and inform the business and civic leaders of La Quinta regarding the value of the arts. 5.2.2 Sponsor, underwrite or partner special arts events, cultural education programs, and other arts related activities. 5.3 Generate greater municipal financial support for cultural programs, services, and development efforts. 5.3.1 Consider dedication of an established percentage of the transient occupancy, sales or other tax stream to support the cultural arts. 5.3.2 Establish funding priorities for local grants that encourage innovative public funding for arts programs. 5.3.3 Investigate the increasing of the Art -In -Public -Places development fee contribution of project cost applicable to residential, commercial and public projects. 5.3.3.1 Enhance public art by imposing a standard fee on residential, commercial and public projects sufficient to fund public arts objectives. 5.4 Investigate and propose an effective funding process by means of which City funds are allocated to arts organizations. 5.5 Maintain and coordinate a cultural development component in any municipal development plan. 5.6 Utilize cultural commissioners to act as a resource and liaison among organizations, individual artists, and civic entities. I M. FINAL DRAFT -February 26, 1998 YOUTH ARTS AND ARTS EDUCATION Recent studies by Shaw and Rauscher at the University of California at Irvine verify the value of arts education as it relates to academic learning. Students who study the arts, and particularly music, score an average of at least one grade point higher overall than those students who have no arts education. Discipline problems have virtually disappeared in schools where -students have been immersed in the arts. The arts give a student a sense of self-worth improving their self- image and developing self-discipline; they increase their ability to solve -problems, to think logically, to develop insight, and to work cooperatively; in general, to have a well-balanced education. Goal 6. Build A Stron, Intejzrated Arts Education Prosuam in the Schools and Communit 6.1. Encourage the development of cultural programs, instruction, classes, and residencies for children, teens and special audiences who would not otherwise have access to these opportunities. 6.1.1 Enhance and promote the programs of the City's Community Services Department in partnership with other youth organizations. 6.1.2 Develop anti-crime/anti-graffiti arts programs and make accessible to 'at risk' youth. 6.1.3 Encourage the continuation and enlargement of docent programs in the schools, and involve local artists in school programs. 6.2 Advocate for a program of sequential arts education taught by qualified arts teachers to enhance the basic curriculum with arts experiences. The arts stimulate creative discovery and self-expression, develop craftsmanship, establish communication across cultures, and document history. Students who study the arts are better prepared for college; they have learned discipline, to think critically, attained excellence, have high standards, and score 30% higher than the average student in academic skills. After four years of arts study they score 53 points higher on verbal skills and 37 points higher on math skills on SAT's according to studies completed in 1996. 6.3 Encourage the development of a school for the arts. 6.3.1 Classes could include children's theater, community theater, dance, and music and visual arts instruction. M FINAL DRAFT - February 26, 1998 6.3.2 The school facility could include performing arts space available to the public, or could be combined with the development of a performing arts center. (See 10.2) Goal 7. Develop Venues and Programs for Youth and Teens Building unity in a community means fin'ding programs that bring all ages and ethnic groups together. Band concerts and street fairs'are types of programs that cut across all generations. There is a specific need in La Quinta for programs and sites where young people can gather in a safe environment. Cross-cultural events can share spaces and programs. 7.1 Develop cultural programs and activities especially for teens. 7.2 Consider forming a "youth council" to assist in identifying needs of the youth and in developing programs to meet those needs. 7.3 Look for ways to encourage students to attend and participate in arts programs and activities. 7.4 Identify and share or develop sites for teen activities in a safe drug -free environment, such as an outdoor amphitheater. 7.5' Establish opportunities to link arts and other cultural events with programs for youth. COMMUNICATIONS AND PROMOTION Duplication of efforts and programs is costly, therefore it is important that in a community the size of La Quinta resources of organizations, personnel, expertise and information is shared and made available to one another. Some effort in this direction has been made, but more can be accomplished when needs are made known and a plan is in place to promote and communicate programs and services between organizations and the community. To this end, methods of communication and networking need to be established. Goal 8. Promote Communication and Cooperation Among City-wide Cultural Organizations 8.1 Identify needs and mutual areas of interest and activities, thereby preventing duplication of services. 8.2 Utilize an officially designated private arts organization or public commission, such as the Cultural or 11istoric Commissions, to coordinate, monitor, or create cultural planning _10- FINAL DRAFT - February 26, 1998 initiatives and to develop and maintain a coordinated community calendar of arts events and activities which will serve as a clearinghouse for information and schedules of events f or the community's organizations. 8.3 Develop and maintain an artist registry containing contact and professional information, as well as a cultural organization directory. Update on a regular basis, such as bi-annually. 8.4 Consider developing and maintaining mailing li ' sts to be made available to all organizations who participate in an agreement regarding usage. 8.5 Publicize arts organizations and programs to schools and community. 8.5.1 Disseminate organization newsletters, and publicly notice meetings and events. 8.5.2 Hold community seminars and conferences for sharing of information and resources. 8.6 Consider creating an inter -organizational coalition of representatives of all cultural organizations. 8.6.1 Set goals for development, expansion and support for the arts and culture. 8.6.2 Share or pool resources, such as artists' bank, expertise, problem -solving techniques, trends study, and an "opportunity" resource library for access by artists, organizations, and the general public. 8.7 Establish a cultural speakers bureau and provide speakers at no cost to community organizations and'schoolS. 8.7.1 Train supporters of the arts how to be advocates and provide cultural organizations and supporters with advocacy tools and current information on the value of the arts and cultural development. 8.8 Keep elected officials informed about the arts and cultural programs, and maintain the City's inter -department communication. 8.9 Promote effective communication systems to diverse ethnic community. (See 2.2) FINAL DRAFT - February 26, 1998 Goal 9. Promote Cultural Tourism and Economic Develop1jent 9.1 Document cultural activities as an important econonuic resource. 9.2 Collaborate with the tourist industry, chambers of commerce, and all arts and other cultural organizations throughout the Coachella Valley. 9.3 Improve permanent signage leading visitors to cultural attractions. 9.4 Continue and enlarge the Art -in -Public -Places program as a vehicle for community education, appreciation, and physical enhancement. 9.5 Promote the community's cultural institutions and resources collectively as an industry that provides significant contributions to the local and regional economy. 9.6 Develop programs and activities to entice visitors and new residents to La Quinta. 9.6.1 Have a city-wide cultural "season." 9.6.2 Design programs to address the young adult interests and needs. 9.7 Spotlight current arts programs. 9.7.1 Support and promote such organizations and programs as: Coachella Valley Community Concerts in La Quinta, La Quinta Arts Association and Gallery, La Quinta Arts Foundation and Festival, La Quinta Historical Society Museum, La Quinta On Stage, La Quinta Open -Air Museum and Sculpture Park, Mariachi Festival, Round Table West, and others. 9.7.2 Encourage the display and sale of quality art for investors and collectors. 9.8 Preserve and enhance important features of the physical environment, including architecture, historic landmarks, and natural resources. 9.9 Enhance the use of the press and news media in promoting arts and cultural programs and activities in La Quinta. -12- FINAL DRAFT -February 26, 1998 ARTS FACILITEES Research has determined there is a need for appropriate facilities for the performing and visual arts. In order for La Quinta to develop into a thriving and vital city, it is important to have gathering places for all citizens, such as a performing arts theater or cultural center. In coming to I gether in common interests, all cultural, socio-economic and ethnic barriers, are broken down, creating a common international language for everyone. Goal 10. Encourage the Development of a Cultural Facility Knowing that the citizens would like a community gathering place, a performing or cultural arts center could be the ideal venue to combine many aspects of community life in one central area. It could contain gallery space, outdoor patios courting book stores, music store, coffee house and small restaurant, gift and artisan shops, conversation comers next to fountains, exemplary flower gardens and benches, sculptures, and other shops compatible with the arts along with places for mini -outdoor concerts or exhibits. The building and grounds could feature landmark architecture. The center would give La Quinta a strong, expanded cultural identity that would translate into positive economic growth, cultural tourism and a public relations tool. It would offer professional theater, dance, music concerts, as well as community theater and serve as a venue for community events. 10.1 Encourage the design and development of a central meeting place for artists and the public, such as in "The Village" area. 10.2 Identify and encourage the renovation or building of cultural facilities, such as a perforniing arts center which would provide space for rehearsals, performances, exhibitions, administration, classes, and artists' studios. 10.2.1 Develop an education component whereby videos could be produced for use in the local schools as well as other outlets, thereby creating a source of income. 10.2.2 A school for the arts could become part of the facility. (See 6.3) 10.2.3 An adequate multi -purpose facility could include a community room for organizations to hold meetings, forums or workshops, and it could include exhibits of artwork as well as a community learning center. 10-3 Promote the enhancement of the public library and its services and technology. -13- FINAL DRAFT - February 26, 1998 10.3.1 Promote book sales, story telling hours for children, and possibly a mobile unit to extend into all areas within the City borders. 10.4 Incorporate movie theaters in City development. LEADERSHIP, TRAINING AND COOPERATION Without the infusion of new knowledgeable people to work in the arts, current programs may not continue or may not grow effectively. It is vital that people in the community be identified who have an interest in and knowledge of the arts and their value to the City, and that they be encouraged to get involved in organizations, commissions, schools, businesses and City government. Goal 11. Identify, Nurture and Train New Cultural and Arts Leadership 11.1 Support the development of a volunteer pool from a broad cross-section of the community. 11. 1. 1 Consider creating a chapter of Business Volunteers for the Arts. 11. 1.2 Utilize the Senior Center and the La Quinta Arts Foundation as resources for talent, expertise, and mentoring. 11. 1. 3 Address board development for nonprofit cultural organizations and find ways to help identify potential board members. 11.2 Encourage existing cultural leaders to identify potential new arts leaders and recruit mentors to serve on boards of cultural organizations. 11.2.1 Encourage the expansion of organizational planning, marketing, and funding. ALL-INCLUSIVE COMMUNITY CULTURE There are many areas in which the entire community is involved. Major community -wide arts and other cultural events meet a particular need in uniting all segments and unifying the City. Attention must be given to programs and community development to let this happen. -14- WORKING DRAFT - November 24,1997 Goal 12. Integrate the Arts into the Community's Cultural Life 12,1 Encourage city-wide multi -arts programs for all age and social segments of the community. 12'.2 Encourage the presentation of public arts events. 12.2.1 Support and promote programs including La Quinta On Stage productions, the Community Concert series, the Mariachi and the La Quinta Arts Festivals. 12.2.2 Encourage attendance at the La Quinta Arts Association's Gallery and at the La Quinta Open -Air Museum and all cultural events. 12.2.3 As new arts and cultural organizations are formed, give strong support in getting them established. 12.3 Develop a cultural map of the city, identifying art exhibits and galleries, venues and programs. 12.4 Promote geographical and ecological considerations in the arts. 12.4.1 Encourage the incorporation of aesthetics in public landscaping design. 12.4.2 Utilize artists in the designing of public recreation areas. 12.5 Consider establishing a "sister city" cultural exchange program --state, national or international. Goal 13. Identify La Quinta's Role in the Coachella Vallgy 13.1 Encourage, promote and participate in Valley -wide arts and cultural events, conferences, workshops and planning. 13. 1.1 Cooperate with the County of Riverside Arts Foundation in developing cooperation and support for the arts among the cities. 13.2 Help develop and maintain a system of communication among the cities in the Coachella Valley, and their complementary organizations, commissions and committees. -15- FINAL DRAFT - February 26, 1998 13.3 Advocate for the arts and cultural development at all levels: business, government, schools, organizations, community at large, and individuals. SUNB4ARY This Plan is the culmination of ideas and input from many people. It is expected that it will generate a level of cultural excitement and wealth not seen before. This Plan can become the blueprint for the future development and growth of the cultural life of La Quinta and will inspire all community groups to provide valuable service to the community. The next step is to establish priorities and determine ways to implement it. A plan is just a plan until people bring it to life with their actions. This Plan is a living document and many more people will add creative ideas to it to enable present and future populations to create a unique place for total enjoyment. It may seem ambitious, but if one doesn't dream, nothing new is created. This Plan will be enacted when the City Council approves it. Activation of the Plan will generate community involvement, cooperation and coordination in short- and long-term planning for cultural development. Priorities will be established, time lines determined, and implementers identified. The Cultural Commission will act as a guide and resource to the community You see things as they are, and ask, "Why?" I dream of things that never were and ask, "Why not?" — G. B. Shaw -16- FINAL DRAFT - February 26, 1998 APPENDIX I ROLE OF THE CULTURAL CONMUSSION The Cultural Commission was created and established June 7, 1994 by Ordinance No. 246 of the City of La Quinta. The general purpose of the Commission is to encourage La Quinta's development of culture, including cultural events and activities promoting the literary, performing and visual arts, and retention and advancement of cultural heritage and institutions. Objectives of the Commission are these: To advise the City Council on all matters affecting the culture of the City and to advise and assist other City Boards, Committees, and Commissions in the field of the arts, and to cooperate and work with all cultural organizations, locally and regionally to address culture and the arts in La Quinta. 2. To encourage and facilitate programs in the arts and to promote the cultural enrichment of the community. To undertake and carry out all functions reasonably necessary to accomplish the objectives and to discharge the functions of the Commission; and to exercise such other functions as may be prescribed by the City Council. These functions may involve cultural and arts - related disciplines and activities, including, but not limited to, the following: A. Performing arts, such as drama, music and dance B. Visual arts, such as painting, sculpture, photography, graphics, video art and applied art, including architecture and landscape architecture C. Literary arts, such as literature, poetry and journalism-, D. Communications arts involving film, television and radio, and technology E. Arts education, such as schools, libraries and community education, and F. Funding, such as fund raisers, representatives of public and private funding agencies, and art patrons. G. Ethnic, institutional or intellectual endeavors characteristic of the La Quinta resident. In addition, the Commission strives to partner with other public and private organizations, communities, and cities in the Coachella Valley region in promoting and encouraging the development of cultural programs to assure the survival of the arts and artists. It creates opportunities for the development and enhancement of children, youth, adult and senior cultural activities. -17- APPENDIX Il ACKNOWLEDGMENTS FINAL DRAFT - February 26, 1998 Dozens of residents, both in La Quinta and from throughout the Coachella Valley, participated in meetings, conferences, surveys, and interviews over a period of moie than six months. As a result, the Goals, Objectives and Strategies appearing in this report were developed. The following individuals and organizations contributed to the study and development of this plan: Cultural Commission Members (1997-98): Honey Atkins Susan Benay John Dethe Kathryn B. Hull Roxanne Voigt Judy Vossler Patrick Welch Former Cultural Commission Members who worked on the Plan: Steve Berliner Susan Francis Archie Sharp Organizations: California Arts Council City of Palm Desert City of Palm Springs Coachella Valley Boys & Girls Club-, La Quinta Coachella Valley Community Concerts Association College of the Desert Fine Arts Division Friends of La Quinta Library Indio Cultural Arts Commission La Quinta Art -in -Public -Places Commission La Quinta Arts Association La Quinta Arts Foundation and The Arts League La Quinta Chamber of Commerce -18- La Quinta I-Estorical Society La Quinta Historic Preservation Commission La Quinta Human Services Commission La Quinta On Stage La Quinta Open -Air Museum La Quinta Parks & Recreation Commission La Quinta Planning Commission Palm Desert Civic Arts Committee Palm Springs Cultural Arts Commission Palm Springs Desert Museum Rancho Mirage Cultural Commission Riverside Arts Foundation Rotary Club of La Quinta Round Table West Soroptimist International of La Quinta Truman School V!VA Foundation Attendees at the Coachella Valley Cultural Conference - February 6, 1997 Attendees at a Workshop, City of La Quinta - February 27, 1997 Attendees at the Coachella Valley Cultural Conference - May 15, 1997 Attendees at the La Quinta Community Meeting - November 12, 1997 City Staff: Thomas P. Genovese, City Manager Jerry Herman, Community Development Director Marty Nicholson, Parks & Recreation Director (former) Cristal Spidell, Secretary Pam Stull, Secretary Mark Weiss, Assistant City Manager Britt Wilson, Management Assistant City Council: Mayor John J. Pefia (former Mayor) Glenda Holt Don Adolph Terry Henderson Ron Perkins Stanley Sniff FINAL DRAFT _19- OF CULTURAL COMMISSION MEETING DATE: February 26, 1998 ITEM TITLE: Artist of the Month RECOMMENDATION: As deemed appropriate by the Commission. [�Gf ,!M1 V I . A, None. The Commission, at the October 23, 1997 meeting, discussed the concept of establishing an "Artist of the Month" column in the Chamber Newsletter. The Commission formed a subcommittee comprised of Commissioners Benay and Voigt to develop a plan for the actual process including a nomination process. The subcommittee has met and submitted the attached report for consideration by the Commission (Attachment No. 1). When this concept was discussed in October, it was indicated by staff that a formal recommendation will have to be made to the City Council prior to implementing this program. This space on the agenda has been reserved for the Commission to discuss the "Artist of the Month". FINDINGS AND ALTERNATIVES: The options available to the Commission include: 1 Formalize the process/concept and forward a recommendation to the City Council for implementation; or 2. Take no action at this time; or 3. Provides ff with alternative direction. V\^, 0'u— Q,,— Mark Weiss, Assistant City Manager Attachment: 1 . Artist of the Month Report c: cu1tstafffeb98-04.wpd ATTACHMENT 1 ARTIST OF 7HE MON7H 9,oa.11Pu _ Recognition of an ""artist of The month" would expand the awareness of the local population of the rich cultural offerin&Y andgifted creative community living or working in La Quinta. It would also serve to acknowledge, suppor4 and affirm local artists -- encouraging them to stay in La Quinta while continuing to make meanineul cultural contributions. Additionally it would serve as a positive inspirational modelfor La Quinta's children and providefor more cultural networking within The community. Wlbo will select the artiW- Two or three Cultural Commission members will identify local "artist" candidates through referral or observation -- referencingfiom either the general population of La Quinta or other Cultural Commissionen. Those namesfitting the predetermined criteria will then stand as nominationsfor the month they are offered. The nominated artists names will then be brougbtforward and submitted to the Cultural Commission at their next meetingforfinal selection on a monthly basis. Wlbat will be the pLqcess and meanshor selectigg the ""artist"? A criteria will be established based upon excellence of artfonn1performancelskills, service and contribution to communiy spirit, education, and well-being, originality, and residence or in -town studiolbusiness. Artisaftom aR the creative arts are eligible with no discrimination because of age, race, economic, etc. -: Perbaps the artist chosen will be doing a local creative project that ties in with an unveiling, community activity, grand opening, public performance, arts event, etc. -- Fitting into the predetermined criteria the "artist" will then be "recognized" by the Cultural Commission and a short 'snapshot' stoly submitted to the Chamber of Commerce monthly publication and the La Quinta page of the Palm Desert Post. Wbo will write the article and take the PhoLara ? Commissioner Susan Benay has been recommended Wlbat is the format o Obe article? The article should be a snapsbo-t introduction of the "artist" with their creative gifilcontribution briefly highlighted. A photo is important as with most art and artists a photo can say a thousand words. Submittedfor consideration by Commissioners' Benay and Voight Februag 1Z 1998 TA�t 4 OF CULTURAL COMMISSION MEETING DATE: February 26, 1998 ITEM TITLE: Commissioner Correspondence As deemed appropriate by the Commission. [gRief-Al None. 1—J-114i "110;191110 1 ox—Alto I Rx911V11:V"V This space on the agenda is reserved for the Commission to discuss any correspondence from the Commission such as letters of commendation, and support of art organizations. FINDINGS AND ALTERNATIVES: The options available to the Commission include: 1 Direct the preparation of correspondence as deemed appropriate by the Commission; or 2. Take no action. VIA 0-k 1� 01A'A' Mark Weiss, Assistant City Manager c: cu1tstafffeb98-05.wpd OF CULTURAL COMMISSION MEETING DATE: February 26, 1998 ITEM TITLE: Consideration of Attendance at 1997-98 CALAA Conference M 00] ITA& I :t As deemed appropriate by the Commission FISCAL IMPAC : The City has budgeted $1,200 for Commissioners to attend the CALAA Conference in Los Angeles. BACKGROUND AND OVERVIEW: The City has budgeted funds for Commissioners to attend cultural/art conferences including the CALAA Conference. The CALAA conference will be held in Los Angeles on May 1-3, 1998 (changed from April) at the Biltmore Hotel. At this writing, the City has not received any formal notification/invitation but requested and received the attached fax from CALAA which has some conference information (Attachment No. 1). This space on the agenda has been reserved for the Commission to discuss attendance at the CALAA conference (e.g. conference registration, hotel reservations, etc.). FINDINGS AND ALTERNATIVES: The options available to the Commission include: Determine Commissioner attendance at the CALAA Conferences and direct staff to seek Council authorization for overnight travel; or 2. Do not participate in the CALAA Conference; or 3. Defer action until more information is received from CALAA; or 4. Provide staff with alternative direction. Mark Weiss, Assistant City Manager c: cultstafffeb-98-06.wpd 2-18-1998 4:19PM FROM.-CALAA 41S 362 022S P- I Daw,�,: Location: Prqject Synopsis ATTACHMENT 1 Tenth Anniversary Convocation May I - 3, 1998 Biltmore Hotel, Los Angeles, California Convened and coordinated by the California Assembly of Local Arts Agencies (CALAA), the theme of this year's convocation is: Standing Upfor Ourselves: Setting the Foundaliun J6r Partnerships Between Arts Agencies and Local Comi?tunities. The conference is designed for not only CALAA's 250 plus Local Art Agency members and their Boards and staffs, but all local art organizations and others interested in local ait provision. This year's Pre -Conference will be on Boards ofDirectors - A t o Z and will be presented in con�juncfion with the National Center for Nou-Profit Boards, and include nationally recognized presenters, (see below). Convocation Plenary Sessions will be held on Advocacy and Opening the Doors to Business & the Aru� . Partnerships. Workshops will focus on the arts and Youth -At -Risk, Cultural Tourism, Increasing the Visibility of the Arts and Co ' alition Building. In addition, there will be Nlini-Clinics on: Data Collection, Cyberspace 101, and the work of the California Fairs and Arts Working Group (CFAWG). CALAA is proud to be able to present President Clinton's nominee for Chair of the National Endowment for the Arts, William Ivey, to the California Arts Community at its Saturday Luncheon. We. anticipate Mr. Ivey's. confirmation by this date, and are plea.sed that this will be his first vi�it to any state in the union, and his only visit to California for some time. Mr. Ivey will deliver the Keynote , Address, and tickets to the Luncheon Only will be available to all arts groups in the state. A private reception for Corporate, Foundation and other sponsors will be held prioT to the Luncheon. This will be the largest [and only] opportunity for all local arts agency administrator&, state representatives, service providers, boards and municipal commissions, to gather in one place, aU at once. Project Background: Executive Directors of local arts agencies continue to cite, the area of Boards of Directors as the area in which they most need technical assistance. From recruitment and retention of working board members to the fundraising arena -- nonprofit arts groups Want help improving their board. One area which was particularly troublesome last year — resulting in the acrimonious departure of four Executive Directors -- was the relationship between the board and the director. few EDs have contracts with their boards delineating rights and responsibilities on each side. Boards often confuse oversighL and 02-18-98 16: 15 RECEIVED FROM:415 362 &225 P - 01 2-18-1998 4:20PM FROM-CALAA alS 362 022S P_ 2 Project Description: micro management. Board members infrequently have any opportunity to network with board members from other organizations. Smaller, rural agencies are more isolated and operate without context. The Pre -Conference will be a full day series of intensive works -hops presented in conjuction with the National Center for Nonprofit Boards. While CALAM Campaign to Increase State F'unding (launched at last year's Convocation in San Jose) resulted in introduction of SB 1373 (Schiff), calling for increasing state support to the arts to not less than one dollar per capita, and which is gaining increasing morrienturn (18 co�-authors thus far), tight budgets, particularly of smaller organizations, coriabined with increased travel costs, prohibit many from attending this important gathering to learn from members, of the legislature itself how the delegates can affect legislation. The effort to pass the Schiff Bill is but one manifestation of the CALAA drive to support local arts agencies building long-term, on -going coalitions within their communities. Thus far the doors to the business community have been difficult to open for the nonprofit arts community. One of CALA A's most important on -going Special Initiatives is aimed at opening those doors by encouraging and facilitating collaboration and partnerships with a "win -win" component between industry and the arts. One of the Plenary Sessions at this Convocation will be, a multi -media presentation created by long time. corporate arts supporter Biuney & Smith -- specifically designed to focus on how local arts groups can engage businesses in their communities to become involved in arts programs. This year's workshops address various ways the arts can partner within theii communities -- in the economic, educational and social problems arenas -- and extend their reach by working with other constituencies. We would like as many arts groups as is possible to avail themselves of the Pre -Conference and the Convocation sessions, particularly the unique opportunity to -meet the new NEA Chair. This conference proposes to address the needs of the, field as follows: 1. Improve local arts agency administrators'understanding of the political process and enhanc� the level of their skills to advocate on behalf of the arts in general by increasing their ability to work with locally based coalitions. 2. Enhance the local art agencies' ability to build working partnerships with local business interests by empowering them with the skills to identify areas where the arts and business have mutual interests, craft "win -win" partncrships based on those common interests, and structure on -going communication so as to open the door for cooperation. 02-18-98 16:16 RECEIVED FROM:41S 362 &22S P. 02 2-18-1998 4:20PM FROM-CALAA 41S 362 022S P,. 3 3. Increase the involvement of local Convention & Visitor's Bureaus with local arts groups to promote increased cooperation in marketing cultural tourism. A Roundtable Forum discussion with Q & A will build on CALAA's participation with CALTIA, local CV8s and the Califomia Cultural Tourism Initiative, partnering the San Diego, Los Angeles and San Francisco arts comaussions with city CVBs in a major marketing effort in cooperation with American Express, Hyatt Hotels and funded, in part, by the NEA. 4. Empower arts agencies with skills to increase the visibility, and the positive impact the arts have across community lines, by imparting techniques to gain media attention, even for those on a shoestring budget, 5. Provide no-nonsense, nuts & bolts mini -clinics on Data Collection, Cyberspace 101 and an overview on the work of the California Fairs and Arts Working Group. 6. Provide the opportunity for interest based forurns, (i-e,, rural based agencies; city based arts agencies-, Latino, art� administrators) to discuss issues and concerns (e.g., the problems faced by wornen arts adminismtors, lack of revenue streams). Luncheon: The highlight of the conference will be the Saturday luncheon at which CALAA will have the honor and privilege to present NEA Chair nominee William Ivey to the California arts Community in his first, and only California appearance for some time. Mr. Ivey will deliver a Keynote Address on the future, of the NEA and California Arts in the, 2 1 st Century. Guests will have the opportunity to meet Mr. Ivey, NEA Champion, California Senator Barbara Boxer has been invited to introduce Mr. Ivey. Mr- Ivey will be presented to Corporate and Foundation Sponsors and distinguished elected officials at a private reception precceding the Luncheon. We hope to be able to subsidize travel / lodging expenses so that all members, irrespective of their geographic location and budget size, can have the opportunity to welcome and hear Mr. Ivey. We do not want Mr. Ivey's initial welcome to California to be exclusively by those who are financially well-heeled. Evening Event: Delegates will have the opportunity for an after-hours, private tour of the new Getty Museum. Smaller arts groups, particularly those from central and northern California, will have their first, and for many, only, opportunity to visit this new world landmark institution. Materials: In addition to hand-out materials for eachsession, Convocation delegates will receive resource materials on local tourism statistics, federal and state sources of inter -agency program funding, and a compendium of studies, articles and press clippings citing the, positive effect of the ails across communities. Arts Community CALAA will make space available to other nonprofit arts groups Presence: whose services and programs are related, or of interest to, local 02-18-98 16:17 RECEIVED FROM:415 362 &225 P. 93 2-18-1998 4:21PM FROM-CALAA 41S 362 022S M arts agencies at cost (e.g., Califomia Arts Advocates, Arts, Inc.) Schedule- Welcome: Los Angeles Mayor Richard Riordin Speakers I Panelists: PlenaU Sossion-bigreasing State ndingto=Ax-ts- UDderstanding the Political Ptur&&s-frorn the Inside. Host: Paul Minicucci, f6mier Chief Consultant to the Jt. Conunittee on the Arts. Panelists: Senator Adam Schiff - Chair Jt. Com on the Arts Hon. Antonio Villairogosa - Speaker of the California Assembly Assembly Members - Shiela Kuehl, Kevin Murray Plcno-3� 5-cssijon - How to OVen the Door;� =d Partner with Busipess on the Local LevO Host: Senior Vice -President Corporate Affairs, Binney & Smith Multi Media Presentation -WorkshQp: Arts & Cultural Durism - Strategries & Qpportunities Roundtable Discussion w/ Q & A Moderaton Victoria Hamilton, Cityof San Diego Airts Commission / Chair of the Board of Directors - CALAA Panel: Robert Barrett - Dir. of Cultural Tourism - Los Angeles Convention & Visitor's Bureau Linda Brown - Ex. Dir. Pasadena CVB Bradley Burlingarne = Pres- West hollywood CVB lennifer Nutter - Ex. Dir. Inland Empire Tourism Laura Zucker - Ex. Dir. L.A. County Arts Comm Ellen Estilai - Ex.Dir. San Bernardino Arts Council Nyorkshop: Youth -av-Ptisk: Afters-choS21 Progruns, Funding 00ortm-ties, Comrnunijy InvoNement Panel: Nancy Clute - Ex. Dir. Madera Arts Council Michelle Walker - Ex, Dir. Sac. Arts Commission Catherine Rice - Cultural Affairs Dept. City of Los Angeles - on the Rand Study of the hnpact of the Arts on Youth. Police Chiefs Assn. Rep. - tbd U.S. Dept. of Justice Rep - tbd Calif. Police Cbjefs Assn. Rep - tbd Worksb_W: Increasing Visibilily forthe Am - N_uLs &,Bolts Marketine Stratezif,&-on a Shoestrinz Budet Presenter: tbd WQrkshM: CcWition Building - Sustaining Local Relatiopsbips Oyu Time - Tools and Stmezies Presenter., tbd Mini -Zink: Data CollectiQn - How to ALTD Yurself with Authoritatiye F=s and Figures to-OveLe—ome Local 0042a�jon to Funding Your Programs 02-18-98 16:17 RECEIVED FROM:415 362 &225 P-04 2-18-1998 4:21PM FROM-CALAA 41S 362 022S P_ S Presenter: Richard Orend, Dir. of Research, Institute for Nonprofit Mgmt,, University of San Francisco Mini -Clinic., Cyberspace JOL-_How �and Why) to Ilse Email, Listserys and -Surf the Net. Presenter: Digital Workshop, San Francisco Adjai-Clinic: Faim & Fe.�tivals - A_Rg ,port on the Califgq Faim and Arts., Working Qroup (CFAWG) Pre-Confere-rice: Nonprofit Boards Qf Directors - &so Z Presented in association with the National Nonprofit Board Prc�ject - this all day series of workshops will be accompanied by extensive hand-out materials. Attendees will also have the opportunity to purchase library resource materials at deep discount,.;,. wo[ksh=: Board obligations - legal & fiduciary. Q's of exposure, insurance coverage, bylaws, taxes. Presenter: Guiamar Sandler, CFRE & Barry Hes�enius Attorney at Law, Workshop, Recruiting and Retaining Board Members that give your organization power, Orientation & Presenter: training. Kathleen Fletcher, Board Development Consultant; Author Building Board DiveTsity,- Adjunct Faculty Haas Business School, Univ. of Calif at Berkeley WorkshW. Boards that Work - The role of Committees, effective meetings, motivating board members. Presenter: Guiamar Sandler, CFRE, California Nonprofit Boards Project Coordinator, Faculty of Tbefund Raising School, Univ. of Purdue. WorksbW. Strategic Plarimng Presenter-, Kathleen Fletcher, Natl. Center for Nonprofit Boards Wor.kshW. Fundraising and the Board - new techniques for success, Presenter: Kay Sprinkle Grace - nationally recognized consultant. Author of Beyond Fundraising, New Strategies.for Nonprofit Innovation. WorksL= The Board - Executive Director Relationship - Involvement vs, micro management. The Ex. Dir. Contract Presenter: Kay Sprinkle Grace Sunday Morning Caucuses: An opportunity for arts groups to have an open discussion with others sharing their unique perspective and concerns in special caucuses -- including: Rup] Ails encies AL Cily Arts Grons 02-18-98 16:18 RECEIVED FROM:415 362 0225 P-05 REGULAR MEETING OF THE ART IN PUBLIC PLACES COMMISSION A regular meeting held at the La Quinta City Hall Session Room 78-495 Calle Tampico, La Quinta December 1, 1997 This meeting of the Art in Public Places Commission was called to order by Chairman Walling at 3:00 p.m., who asked Commissioner Shamis to lead the flag salute. Chairman Walling asked for the roll call: CALL TO ORDER: A. Present: Commissioners Chappie, Klein, Shamis, and Chairman Walling. B. it was moved and seconded by Commissioners Shamis/Klein to excuse Commissioners Kennedy and Reynolds. Unanimously approved. C. Staff Present: Community Development Director Jerry Herman and Executive Secretary Betty Sawyer. 11. PUBLIC COMMENT: None. III. CONFIRMATION OF THE AGENDA: IV. CONSENT CALENDAR: A. Commissioner Klein asked that the Minutes of July 30, 1997, be amended on Page 1, Item 2 to correct the spelling of "there". There being no further corrections, it was moved and seconded by Commissioners Sharnis/Chappie to approve the Minutes of July 30, 1997. Commissioner Shamis asked that the Minutes of October 6, 1997, be amended on Page 11, Item 7 to change the word "This" to "These are items that would ........ There being no other corrections to the Minutes of October 6, 1997, it was moved and seconded by Commissioners Klein/Shamis as submitted. Unanimously approved. B. It was moved and seconded by Commissioners Klein/Chappie to approve the financial statement as presented. V. BUSINESS ITEMS: A. Discussion of the Cultural Commission's Cultural Plan APP12-1-97 Art in Public Places Commission Minutes December 1, 1997 Cultural Commission Chairperson Katherine Hull and Cultural Commissioner John Dethe gave a presentation on the Cultural Plan and asked for comments. 2. Commissioner Shamis noted that community staff was needed to make the plan work. She noted the impact that had been made on her students by integrating music into their education. She suggested that something be included in the document that more specifically talks about the outreach program, scholarship program, art teach, adult education program. 3. Commissioners commended the Commission on the work involved to produce the document. 4. Commissioner Klein suggested that adult education be expanded. Also, that the community be identified to be more than just La Quinta, but the entire Coachella Valley. Ms. Hull stated that'is the belief of the Commission, but in the Plan it was determined that they could only address La Quinta. 5. Commissioner Shamis suggested that the business conummity be involved as they benefit from the arts as well. 6. Commissioner Chappie expressed her concern that the document be implemented and not sit on a shelf and asked what the next step would be to see that the plan is put to use. Ms. Hull stated it was their role to get the different groups to address some of the areas and have the Commission act more as a coordinator of the Plan. 7. Chairman Walling thanked Ms. Hull and Mr. Dethe for their presentation. A. Discussion with Ray LoRez regarding the landscaping of the Bear Creek BikeI2 Mr. Lopez gave a history and update on the Bear Creek Channel Bikepath landscaping. 2. Chairman Walling asked Mr. Lopez if he had any ideas on where art could be incorporated into the Bikepath. Mr. Lopez reminded the Commission that artwork had been planned for the southern beginning point of the Bikepath and eventually do rest -stops. APP12-1-97 Art in Public Places Commission Minutes December 1, 1997 3. Commissioner Shamis asked if there could be benches or seating of some nature installed on the path. Mr. Lopez stated they had discussed different types of attractive seating ideas. They had included water fountains as well, but funding prevented its inclusion. He stated the area at the southern most part of the Bikepath lends itself to being a park. It does however have problems with access and parking. The northern end would also be an area of high visibility for a freestanding art piece. 4. Commissioner Chappie asked if the Bikepath had been planned to continue on around La Quinta. Staff stated it had originally been discussed, but funding was not available. 5. Chairman Walling asked if it was possible to have the plans for the Bikepath showing the proposed rest stops, etc., and prepare a Request for Proposals to see what ideas could be generated. Commissioners agreed this could produce some good ideas. Chairman Walling asked that Mr. Lopez be present to review the proposals. 6. Community Development Director Jerry Herman reminded the Commission that an art piece jointly planned with the La Quinta Arts Foundation was planned for the southern end of the Bikepath. They are to make a presentation to the Commission by July, 1998. Staff reminded the Commission that the original plan with the Foundation was to complete this art piece as part of their summer youth program, and then continue the youth program and do additional art pieces as rest stops. 7. Mr. Lopez noted that placards are needed to identify the plants and the design of the Bikepath. 8. Chairman Walling thanked Mr. Lopez for his presentation and taking the time to speak with them. VI. CORRESPONDENCE AND WRITTEN MATERIAL: None VII. COMMISSIONER ITEMS A. Future Agenda Items: Staff to provide an accounting of what fands had been collected and what was projected to be collected from the Highway 111 La Quinta Shopping Center. APP12-1-97 Art in Public Places Commission Minutes December 1, 1997 2. Discussion on the working drawings for the Bear Creek Bikepath. 3. Commissioners and staff to identify buildings or locations for public art projects. VIII. ADJOURNMENT There being no further business, it was moved and seconded by Commissioners Klein/Chappie to adjourn this regular meeting of the Art in Public Places Commission to a regular meeting of the Art in Public Places Commission on January 5, 1998. This meeting of the Planning Commission was adjourned at 4:51 p.m. Unanimously approved. 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') f) _5 o co , W, =,V 0) U- .&-a e "a R, _EO (MKS 0 .90 E . r.- E w L 0 E TL 2 � &V E CL 0 .0 210" CL 1) -6 z o 0 R cc 0 M 0 Iwo UMMIA LU -C ; I E 9. 0 -ES X L) o CL a E 1-%— 0 o e o 0 Cli c i5 6 A A 0 q 0) 0 AW 0 m 0 > cc .E v n 0 C T :3 = c E E o E o E E 0 0 w E Z cc 4) E 4: 0 iE & 0 -) c A E '= S i -,O.j FE 0 C LU 0 4) Z Au E A IN, %. 9 t I-D 8 Eo E r3E 3: o 0- ro 0 E L. 0 co.� 32 'E �-v C, 0 A 0 qQ)) �j F- c 0 d E E gi 0- 5 0. r= E M �j 0 0 t2 A o E 2 r ID 48 E &9, 6 ro- (D > .- E U. cL ci 6 > 3 e :2 C 'A CC r E 2 0 c u 3 2 x 2 .9 0 c 0 c -2 IT o 'o 4) E 00 .20 T4ht 4 e(P Qams MEMORANDUM TO: Cultural Commission FROM: Mark Weiss, Assistant City Manager M� DATE: February 26, 1998 RE: City Council Action on Proposal to combine Cultural, Human Services, and Parks & Recreation Commissions into a "Community Services Commission" As the Commission knows, the Council has been studying the concept of combining several commissions by creating a new "Community Services Commission", as well as reducing the number of commissioners on City Commissions and Boards from seven (7) to five (5). th On February 17 , the Council considered an ordinance to combine the Cultural, Human Services, and Park & Recreation Commission into a new Community Services Commission. The Council decided to continue the matter to the March 17 th City Council meeting and asked staff to schedule meetings with the commissions/boards to discuss the status of commissions/boards. At this writing, no further details are available; however, it is anticipated that the City Clerk's Office will be arranging these meetings with the Council. COACHELLA VALLEY COMMUNITY CONCERT ASSOCIATION POST OFFICE BOX 972 LA QUINTA, CALIFORNIA 92253 (760) 564-1111 FAX: (760) 564-2414 February 20, 1998 Ms. Kathryn B. Hull, Chairperson I -a Quinta Cultural Commission 78-495 Calle Tampico La Quinta, CA 92253 Dear Kathryn, The Coachella Valley Cultural Commission appreciates the presentation made by Patrick Welch at our recent meeting in regard to the draft of the Cultural Plan. Everyone was most impressed with the scope of the document and with the substantial amount of work which is involved in framing such a plan. I convened a sub -committee to outline the major points which relate to our Association and our perceived needs in the community. I summodze them below, using the numeration of the Cultural Plan itseK for your consideration: Goal 1. Identify Arts and Cultural Community: We believe an annual survey of the cultural organizations in 1A Quinta would yield very useful information: what groups have sprung up in the past year, who the contact persons are, what projects are underway, and what new resources or needs might be noted which would impact the community at large. This could be spearheaded by your commission in written survey form and summarized for use by the organizations, local businesses, City Council, other commissions, etc. In addition, we feel the "artists' bank" is an extremely powerfid concept, perhaps beginning with the data compiled form the above survey, but enlarged to include individual performers, available artists, and speakers on cultural or historical themes. This data could in turn be placed on the City's web page for retrieval by individuals anywhere. Schools and organizations could use this as a resource which promotes the dissemination of information and the exposure to artists, both performing and visual. Goal 5. Municipal Support for Cultural Development: La Quinta has been noted for its focus on the arts, since its inception. There has always been strong municipal support coming from stalT commissions and City Council. We fervently hope that this support will be maintained. La Quinta's cultural development is crucial for its economic development, its image and its inhabitants. Goal 6. Build a Strong Integrated Arts Education in the Schools and Community: While we certainly encourage efforts to support arts education, we acknowledge that the schools in California have a sequential arts curriculum framework to which staff must adhere. We don't A NON-PROFITCULTURAL ORGANIZATION see anything but a supplementary role for the City or any other organization in this regard. We all wish to augment this curriculum, but not replace it nor "advocate for a program of sequential arts education ...... There is certainly a role for us in regard to adults, however, since there is not a prescribed curriculum for adults. Goal 7. Develop Venues and Programs for Youth and Teens: We feel strongly that our community needs to promote opportunities for youth. These include facilitating performers and artists, including audiences for cultural activities such as dance, drama, instrumental performers and visual artists. Although several organizations- already do this, including QVCCA, there is a need for much, much more. . For example, La Quinta currently has no organized children's theatre, choral or instrumental groups outside the school system.- Thisis a serious void. Goal 8. Promote Communications and Cooperation among City-wide Cultural Organizations: This concept is quite exciting to us, and would meet a great need in the community. We would support a La Quinta "non-profit roundtable" which meets quarterly and would allow for all organiza ions to brainstorm, trouble -shoot and identify activities for which there would be cooperative opportunities and planning. The C%dtural Commission would be an ideal sponsonng agency, fulfilling a needed role in the City. Goal 10. Development of a Cultural Facility: The Community Concert Association has an immediate need for a performing venue with indoor seating of 600 persons and a small stage. However, with the growth of La Quinta and this end of the Valley, we believe that a large facility will soon be needed. We realize that such a venue might be in the distant future, but we believe that we must begin planning now to accomplish such a feat. We envision a performing arts center which would accommodate an indoor audience of 1,000 with fixed seating and a standard size stage with backstage area, lighting, scenery changes and sound system While an outdoor amphitheater is a wonderfifl venue for some performances, it would not meet our needs, as most of our performers would be adversely affected by our changeable weather. We do hope that in the future we can expand our offerings sufficiently to need several sizes of audiences, so that if a variety of locations and settings were available, we would have a suitable venue for all. The. Concert Association appreciates your work on behalf of the City and the cultural organizations, and we share your dreams for La Quinta. We believe that the Cultural Plan will serve as a useful roadmap for all of us to follow in an orderly manner, working together to achieve its goals. Please call on me if I can provide fiuther information. Again, thank you to Patrick for his help. Sincerely, Elaine Lloyd, President Coachella Valley Community Concert Association cc: Members of the Board of Directors TO: FROM: f Iry 4 Zf1v MEMORANDUM The Honorable MaVor and Members of the CitV Council All CitV Commission Members CitV Manager Assistant CltV Manager Department Heads Dawn HoneVwell Sad DATE: � FebruarV 7, 1998 RE: Brown Act Revisions The legislature has adopted some revisions to the open meeting law requirements of the Brown Act (Government Code Section 54950-et5o.). The revisions appear to be primarlIV clarifVing in nature and will not affect the conduct of meetings for the most part. Two section revisions which maV have an impact are 54954.2 and 54953. Section 54954.2(b)(2), which allows an item to be added to the agenda with a 2/3vote of the members where there is a need to take immediate action and where the need for action came to the attention of the CitV after the agenda was posted, now provides that the 2/3vote is of those present unless less than 2/3 are present and then bv unanimous vote. This change would allow three members to vote to add if onIV four members of a five - member bodV are present; whereas previousiv, it would alwaVs have required at least four votes or a unanimous vote for a five -member bodV. The abilitv to use teleconferencing has also been significantIV expanded in Section 54953, as long as certain requirements providing for notice and public access of each site are met. The specific sections with their underlined revisions are attached for Vour information. I will be happv to address anV questions or concerns that come to mind after Vour review of the revisions. 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F aq 0 IS zr CA '0=- CL ge 08 0 z r's 116 0 =I 0 jL 5*dQ cr Vag p rr 6w. co 0 Er 1 =1 0 w go E L F; m r g cl -;� tog -0 03* 00 .4 0. :two cr. ZOO all P'l OL X40rr 4ft c P;r IL I p 9 1; 0. CLI., . R w Sk r6., Ir P, I om bo m IA 0-3 2L a,- cn of tlj a It! S.', a. A I 0z :. - I 1 6 pqn- I — a a . 1 -9 grr t2i z Cie RON. I rrP IV rr Q. b!v 1p 40 THE UULAN AMERICANSA I __. 27 TS CITY OF LA OUINTA CP MANAGER'S DEPT TO OUR MEMBERS: Happy New Year! We hope 1998 will be a prosperous and joyful year for all. In this packet you'll find: Arts Link This month's issue provides you with a look back to the successes of 1997 and a -look forward to exciting opportunities in 1998. You'll find a legislative calendar for the past year, updates on member activities, new resources for 1998, and much more. Monographs I I Involvement in the Arts and Success in Secondary School reviews benchmark research demonstrating the positive impact of the arts on education. Examining longitudinal data of 25,000 students, Dr. James S. Catterall's study reveals how involvement in the arts is linked to higher academic performance, increased standardized test scores, more community service and lower drop -out rates. Arts Advocacy Day 1998 Be sure to register early for Arts Advocacy Day events being planned for March 10, 1998 — more information enclosed. Americans for the Arts will present the I I th Annual Nancy Hanks Lecture on Arts and Public Policy at the John F. Kennedy Center for the Performing Arts on March 9. The following day, Arts Advocacy Day activities on Capitol Hill include a Congressional Arts Breakfast, lobby visits and a reception in the evening. Grassroots action packets will be mailed out early February. Mayors Arts Gala Sponsored by both Americans for the Arts and the United States Conference of Mayors, our inaugural Mayors'Arts Gala honors those who have achieved distinguished public service in the advancement of the arts. This event takes place in Washington, D.C., January 29, replacing our annual Government Leadership in the Arts Awards Dinner held in conjunction with Arts Advocacy Day 1997. This year's honorees include: Senator Slade Gorton (R-WA), Rep. Louise Slaughter (D-NY); Governor Arne Carlson (R-MN); Mayor Marc Morial (D-New Orleans); and Roger Stevens for his lifetime achievement as founding chairman of the National Council on the Arts and the Kennedy Center for the Performing Am. Tickets are $ 1 SO/person. For more information, please call us at 202.371.2830. 1998 Annual Convention Travel Our 1998 Annual Convention VolueslArtslAction: Making the Arts Central to our Communities and Ourselves will take place in Denver, Colo., June 6-9, 1998. Preconferences on the basics of arts agency management, training artists to work in alternative settings and united arts funds will take place June 4-5. United Airlines has been selected as the official airline for this year's convention and we've enclosed a coupon offering you a travel discount. Look for a brochure filled with exciting information on this year's event coming to you soon! Information On New Funds For After -School And Summer Arts Programs We've provided you with details on how, when and where to apply for $35,000-$200,000 grants from the U.S. Department of Education (DOE) funding program entitled 2 1 st Century Community Learning Centers. The enclosed insert also directs you to I I regional (DOE) workshops to assist individuals in preparing grant applications and planning and implementing high quality after -school programs. Announcing a Wonderful New PublicationI The I Ith Annual Nancy Hanks Lecture on Arts and Public Policy will take place in Washington, DC on March 9, 1998 In preparation for this event, we've designed a collection of the Hanks Lectures from the past decade, which includes moving and meaningful speeches by former congresswoman Barbara Jordan,poet Maya Angelou and last year's lecturer, Sen. Alan K. Simpson. Mara Walker Senior Director of Programs and Member Services • Helped 4,000 local arts agencies serve 250 million Americans through the arts. • Supported 59 united arts funds in raising a record $83 million for the arts. • Worked with 50K) mayors and il,00cr coun- ty leaders to increase local government arts giving to more than $675 million. • Helped obtain $7.5 million for state and local arts education planning. • Spearheaded the advocacy effort that saved $98 million for the NEA_ • Collaborated with CBS on an unprece- dented public service campaign that reached millions of Americans with the message that "The Arts Enrich Us All." • Created the single largest arts policy information resource in the nation. • Heightened visibility for the arts in ig of the top 20 media markets. • Honored L4 legendary arts leaders. • Held the largest gathering of arts admin- istrators and advocates in the U.S. • Provided the research and facts that turned around the debate over public arts support in America. NN-hen luncricans for (lie Arts was launched one -ar ago. — hoped that IT, unturrig ovo of die nation's leading achoc.— and arassoic", oiganizations. — %,ould be stronect dian the surn ofoirr parts. Todav %%c hch— — are rticreasingb resourceful. tilare efficient and better able it) pro%idc die leadership ricces.san it) achanct, die ans In Anicrica. -niis issue ofArl, Link I, dedicated to achic%einents ofthe past -al. and contains —luable inionriation I,) kick offthe n— )lie. One ot lie defoung points oftio, irai I%a, the hard fought battle - CT the National Endowment for the Arts, 'nic NEA's survival is a huge wro for die thousands %,ho worked Urciessix to reach legislators aboot the importance of federal funding in inaintairring the delicate. yet effec toe ccoiog� (if cultural support. Anicricans for tire Arts took I lead role it, this effort. SLICCCCCIIII, 1101. 0111N. III educating lavviriakcis on I]" %alue ofpublic support for the arts. bill In lallving the cultinal colillint run, to cl—lop Ind dchve, a undicd n,es,age AMONG OUR ACCOMPUSHINERTS THIS TEAR: A Organizational restructuring, including new office Spaces in New York City and Washington, D.C. new logo and materials, New mission and goals. New board and membership structure and more. * Strategic partnerships with civic organizations. such as the United States Conference of Mayors. business executives, county commissioners, the entertain. ment industry gospel singers. youth arts groups, circus pertornmen; and other "nontraditional" arts advocates to bolster the argument that the arts am good for our children. our families. our communities and our nation as a whole. - "The Arts Enrich Us All," a public Service campaign in partnership with COS Television Network reaching m1ftions, of Americans with a message about the 'we of the arts in a well-rounded education, a stronger "enemy and oversh quallity, of fifil. * A strong media campaign with coverage in key forums such as the New Ym* Times, Well Street Joemot, CNN, National Public Radio and wt... * The Cultural Advocacy 6mup. which Americans for the Arts has led since its Inception three years ago, joining Over 55 national organizations representing the artistic disciplines humanities organizations and elected officials. to send a strong pubuc message about the role of the ans in building strong communities. * Solid research providing new information on the value of the arts. such as our ecomernic impact statistics, youth -at -risk and community development data and studies on American attitudes toward the arts. Americans for the Arts is pleased to have be,,, a leader in 1997. a , a, that culminated III air invitation for us to meet with President Clinton to discuss the cultural landscape of todav and directions for LOMOTTOW %%e are blessed with a dedicated staff. an extraordinary board and the generous support of our funciers and partners, whose support made these accomplishments possible — thank you to all. We continue to be inspired by die itanovaLion. creacrtity arld suc ceases achieved by our members. and invite you to join us to reflect upon die victories of this year — and embrace the chaDenges ahead. At Americans for the Am. we will continue working on behalf of our membership to increase both private and public sector support for the am and culture. Together. we cart link more Americans with the ans. FRED LAZARUS IV ROBERT L. LYNCH Chaurnitan Rresident and CEO 1997 will be ,rd—tes on cst battles fought during the 105dj Congress. Arts advocates engaged federal legislators. the media. the private sector. elected officials at the state and local lcv- cls and the public at large to convince Congress that there was an important federal role for the arts in Amenca. �Nliile we may never know when these yearly battles will come to an end. we do know that raising the collective voice of American people in favor of spending a small portion of their tax dollars to make the arts mom accessible in dus coumn has a value far greater than just support for the National Endowment for the Arts. 'AlIteld",sinblde 1 11 ",ociii Election Results Analysis and Impact on the Arts," laims Pplu0b,111clyniCilm" theimportamceofsup. poning the arts and humanities in his nati;n. aily-televised State of the Union address. The Administration mquests :oh,e annual appropriations the cultural agencies be increased t: S136 mil ,$On each 1, U., FY98 budget — 37 percent higher than the amount appropriated by Congress last year. American, for Ifie Arts jo,ns ,in 63 national arts and humarh :ms service organizations 0 Send a letter to the President urging him to specifically highlight the federal role in fos e' n' cultural activities �h I'he country. His statement in the State of the Union Address — the first old, kind — makes clear to Congress that he will not allow the agencies to be eliminated. House Interior Appropriations subcommittee conducts he ring for ou side vvit. ":ses to testi thyn, sup- pron of the federal cultur- al agencies. The subcom- mitt" expresses concern forhaviingto bidebya "midnight d.: I- made two years ago to efirni* nate the NEA in the FY98 budget. Arlington County Arts Commission [Va.) testifies on behalf of Americans for the Arts in support of federal fund ing for the NEA. The arts council highlights their award -winning Arts Incuba or program as an It example of hour local arts agencies nationwide am revitalizing communities through the ans. House Irrmhor Approptiations subcommittee Conducts hearing for Administration witnesses; NEA Chairman lane Alexander and NEH Chairman. Sheldon Hackney testify. The sub- committee's unexpected warm reception angers conservative House mem. bers determined to kill the NEA this year. Events on Am Adwicacy Day Included this W with. I to r. Anumucans for the Art, Pr .. laid Bull Lynch, ChjMV Muyw Richard Dale% Advocacy Day Co -Chaim Marele Waster and Murph Burke and young performami. A sAdvocacv Day brings hundreds of arts advocates (including actors and recording a if ists) from over 42 states to Washington. D.C. two days before house hearings. Government Leadership Awards presented to opart san government officiaZ Americans for the Arts distributes thou sands of grasshbots kits to arts advocates to par. fictpate in Arts Advocacy Day from home. if ConuLtive Action Team (CAT) holds a press conference to reho out NIA IY98 appropria- Iknr,�. CAT's strategy is to begin a daily onslaught of negative "Dear Colleague" letters about the NEA. which continues through the appropria. tions cycle. ftp. Loubse Slaughter (D-11Y). CbWF Of the Crujigh."isairil Mumelliff Ohirissiordlers for We Alts Nliftlislathre, Action Ile newly created Congressional . Member Organization for the Arts quickly ingarnz s a counter -press confer. ence to pledge its $up - port for the NEA. Through grassroots encourage- ment. more than too house m,mbe,s sign on to this new organization. S. nate librohnnittee on Interior Appropriations conducts hearing for Administration witnesses; NEA Chairman Alexander and NEM Chairman Hackney testify an mper- alwons of funding cuts. Senate Subcommittee Chair Slade Gorton (R WA) acknowledges the subcommittee% unani- mous support of the con- tinuation of both agencies and provides assurances to fend off House attempts to kilt the N EA_ Senate "bo, and Human Resources Committee conducts hearing concerning he allthorization of NFA and NEH. Committee supports both Endowments. except Senator Tim Hutchinson (R-AR) who criticized administrative waste and mismanagement at NEA. advocates target advocacy efforts on mem pers of the Senate Appropriations and Authorizing Committees and House moderate Republicans. House Subcommittee on Early Childhood, Youth and families and the House Subcommittee on oversight conduct joint —stigativi, hearing about the NEAL American, for the Arts works with the Creative Coalition to prepare testimony for the hearing. Alec Baldwin's high -profile presence brings significant atten oon to the hearing's pre- disposed negative and unfair view of the NEA. Members of th The Cfmkv Comikim Creative Coalition parmax to Vi"hiNB�- and Americans for the Arts conduct a series of office visits to key hindem in Congress. U.S. Conference of Mayo circulates a petition to the F::ident and Congress to save the NEA and NEW It is signed by a word 248 maryous. fulairaW a G..M Allusively, Opals Missinippi's Myies Family Shigirm GOP L`ealdlel rshrp III - vents a fair and open debate on NEA by using a controversial parlia mentary rule, The p.,- sage of the ru';by one vote, 217-216, vents NEA s u pporters from restoring the endow- rhent' s $99.5 million appropriation and efirri'_ nates the initial $,. rml lion allocated by the Appropriations Commit tee on a point of order. Arher'c .. ... .. Arl-rid the Creative Coalition co author an op-ed about the unfair parliamentary games being played by House GOP leadersh, to stifle a vote on the NEA. The New York Imles print, the op-ed, which is reprinted in several newspapers around the country. Rep, IN rl(R-MI) proccose:an amendment to I immate :uhne NEA and use the its for state block grants and direct grants to local school boards for arts education, instead. The amendment is defeat- ed by a vote of 15 5 to 271. 6,s,,,*,, a", advocates gener- ate a, unprecedented number of positive edno- ;ials. op-eds. letters to he editor and news an cles about the value of the arts and the NEP, which appear in print and broadcast media. as well as on the internet. House passes its version of the FY98 Interior Appropriation, bill with funding for the NEA set at zero. A encam. for the Arts distributes thousands of copies of House voting cords on key ans votes to grass- ,00ts arts advocates. Senate labor and Human Resources Committee Chairman Jim I-Ifords In VT) and rank ing member Edward Kennedy (D-MA) on. duce a five year NEA feau- thorinnon bill. The blow I III H ... I action to officially zero -out the NEA is off -set by the Strategi. cally-nmed five year reau- thorization bill introduced in the Senate on the same day. Sao. Slade Gortom ESenate men*, Appropriations Subcommittee "I" to mark up House version of the FY98 bill. Chairman Slade Gorton (R-INA) restores $= million to NEA (includes $0.5 million inflartichary increase from current $519.5 Million bUd- gel), and In. bill is Passed tirrammously in suboont mittee by voice vote. E Logill"i Action Arts advocates ire We shingto" Sta work very closely will, Senator Gorton to suc cessfully secure his full 'u P"O" to, the NEA anC retain the re-graming p rovision for local arts agencies. Full Senate Committee on Appropriations meets and approas I he idenor Appropriations bill for a Stoo million NEA alloca. Ion. Citing -,h.hgs from the White House that it will veto the entire bill if funding for the NEA is not included. the Senate Committee unanimously passes the bill by vorce ate. Senator Stevens the ates a joint task force on the NEA issue. A :ts dvocales ge the White House and the Office of management and Budget to veto the FY98 Interior Appropriations bill if Congress does not provide at least 1-1 funding. Senate U Grand Huma CGm' I z; Resourcis i tee P—s NE.AINEH reauthorization bill sponsored by com. rhittee Chair.:,n Jim ,effords and S Kennedy. While the com munee made some amendments to the origi nai reauthorization bill, it Passed by - Comfortable vote margin Of %4 to 4 American, for the Arts. along with the 60 other natiorr. at arts and humanities groups that belong the cultural Advocacy Group coalition. organize teams to go on several key con gress,onal visits Congress adjourns for a four-1, August Recess and District Work Period. On the Senate floor. three NCA weakening amendments are soundly defeated HelinslAsh—ft Amendment defeated by a vote Of 77-33; The Abraham Amendment If it by a vote of efoate' 73.,'; and Hutchmsoh!S ss,ons Amendment d:feated by a vote of 62-37 I Circus Flom at the Capitol America,, 1,, 11, Arts and the U.S Conference of Mavo,s joi, forces to bring a Iasi, force of mayors and their local arts agency d­' tor, to Washington to lobby for the NEA. At the press conference. mem bets of St. Lo,is's renowned and NEA-fund ed Circus Flora perform The much amfc, noted Kay galley Hutchison (R.TX) Amendment. which —fit block grant 75 Per cent of federal arts fund ing to state agenve$ and 2o percent to the NEA for national projects and 5 percent for admunis rative Overhead, was defeated by a vote of 61-39 Grassroots advo- cates throughout Americans for the the country me:: wit Arts Policy Board House and Sen emern. Chairman and CBS CEO bers back in their district Michael Jordan speaks at ozes. Elected officials a Cong. sional Ans are;nvited to summer . Breakfast on the leverig. you h programs and fe ing power of federal fund- tivals to see NEA funds Ing for the arts in the pri. at work. ate sector. allotional & itiouniavot. A*.Wq Efforts 11 51-111DIdd Se:ate Amend. ment passes by a voice vote and obtains a "Sense of the Senate" to convene hearings to examine teplerail funding of the arts and the rela tionShip of state, local and private funding and bring legislation before the full Senate text year, Ad itionally. Sen di DeWme's Amendment to provide priority NEA funding to underserad Populations (belov, the poverty level) passes by vo- ate. UAmeriCanS for the Arts atonal Policy Board Chaimian Zhall Jordan meets with more than 2o key (Ong res sonal memper 5 "he'n-cme and release, . National Policy Board report on the relationship between the arts and business. Senate passes FY98 Interior bill with Sioo.os million :or NEA and st,io million or NEW No ret'ructur. ing changes included UAns advocates throughout In, country play a tignsficant role in working with the,, Senators to keep the NEA struclu—n tact with level funding. Annericans for the Arts Presidium Bob Lynch, lok With National Policy Board Chairman Michael Jordan Rep. Sidney Yal. NInterior Apprcor, atums subcommul. tee member Sidney Yates (D-10 introduces a motion to ms[ ruct House conferees to accept the Senate's funding level for the NEA at $I.. riml lion. Motion passes by wuc, vote. Arts advocates' efforts to place pressure on moderate republicans pay off When the House GOP leader ship renues that it StIll does not have enough votes t o defeat this mot ion to provide funding to the NEA. thereby allow ing the Vale, Arnind-1 to pass without even a roll call vote. lonfie,ence he,. tuitions be(. en House and Senate Interior Appropriation Conferees Nzwer FY98 NEA11rd :.,:) result in NEA fund being set $98 million, with 40 per cent going u in slat, block grants, :epresent- ing only a 5 percent increase in block grants. White House oil sents the National Medal of Ans awards at a Rose Garden event cele brating the kick-off of National Ans and Humanities Monthm October. President Clinton renews his publicly support ofthe cultural agencies. House P, ties joint conferenc: report by a vote Of 233-271 tharding $0 million to the NEA; $220.7 million to the NEH and $23.3 mil- lion e C "'Offic O(MUS@um and Library Services. A", ad—,, , achieve what was considered by many the un-achitable. The "will. night deal" to kill the NEA in the FY98 approorm. tions bill is, in the end, rajectedirithellouse. - San,, joint c:nf rence report by a at, of 8'." awarding $98 million to ;he NEA; S".." I. he Nii. and $`r3., million to DIALS. Arts ad,oCalo, Se it letters I appreciator, to the Selne for holding strong during conference negotiations for NEA funding, President Clinton signs FY98 Interior bill into law. adding "The National Endowment to, the Arts will com nue to Pont I active and visible support to important American arts commun, ties and is funded at $98 million. Si.5 million below the FY 1997 level. The Act also provides $III million to, the National Endowment ior the Humanities. remain con cemed, however, about the low H"'I of funding lot these agencies that prondeundo"am cut, , al. education. and lfnf�fl Progr in for communities .cms: Asmerica." Americans for the Arts and 58 national arts and humani ties service organizations representing the Cultural Advocacy broup send joint le n:ter to th Preside thanking him for his leadership to saw funding for the NEA and NEW myriad research and Enfionnation services to the field, published in Arij Lznk and other publications throughout the year. As we begin 1998, we thought it would be a good time to offer a few rerninders of the research arid infortration products and sff- vices available to you and your cornmuntry. Economic Impact Study Service Americans for the Arts is recognized as the leading authority in the area of economic impact and the arts. Results from Our 1994 report, jobs, the Arts and the Economy, remain the most widely used statistics in demonstrating the positive impact of the nonprofit arts industry: * $36.8 billion total expenditures * 1.3 million full -time -equivalent jobs Supported * $3.4 billion in federal government revenue * S­ billion in state gowernment revenue * $790 million in local government revenue Our Economic Impact Study Service is a continua- tion of our research using the same nationally known economics firm and econametrician to con. duct economic impact studies an cities and states across the country. We also measure the economic impact of induced spending by arts audiences. Economic models and surweys are customized tot each community to provide the most reliable data. To date. we have studied mom than 50 cities. counties and states. Recent studies include: WESTCHESTER COUNTY. NEW TONS * $54.2 million in expenditures by nonprofit ans organizations and arts audiences * 2,047 fuil-time jobs supported * $49.2 million in household income * $4.5 million in local government revenue * $5.0 million in state government revenue STATE OF WISCONSIN * $nz.9 million in expenditures by nonprofit ans organizations * 5,056 full-time jobs supported * $ui.o million in household income * $6.2 million in local government re"nue * $7.8 million instate go—i nment revenue AHApac Arts and Hunxiildbes For Amedoa Poifical Action Catrujittee The nation's only bipartisan politi- cal network dedicated to electing Members of Congress who are pro arts and humanities! Put Your Money Where Your Values Are! SVDI)Oft AHApac: PO. BOX 27"4 For more informhotion, Washington, DC C111111 202.289.WL 20038-704 If you are interested in conducting a Study on you, Database of Arts Policy and Research community. give us a calk! The estimated cost per � The most comprehensive database Of arts policy study is $7.000 for a city or county and $20,,000 andresearch has been built by Americans for the for a state. Arts. Information about more than 6.00O research studies. policy papers, planning documents and Institute for Community Development and the Arts Now entering its fourth war of research. our award -winning Institute researches how the arts are being used to address social. educational and economic development issues in communities nationwide. Recent research reports and publica. tions include: * Building America's Communities It. A Compendium OfArts and Community Development Programs * Artists in the Communities: Training Artists to Work in Aftemothyr, Settings * The Ails Build Communities: A Twining Handbook on Arts Programming and Public Housing * Coming Up fallen Am and Humanities for Children and Youth -At -Risk Out funding pamphlet series describes innovatiez mechanisms being used to fund the artS. including: • Sales Taxes tot the Arts • Entertainment Taxes for the Arts • Hotel -Motel Taxes for the Arts This year. you can expect publication, about cuftur- a[ districts. community cultural planning. coltabora- tions between arts and religious organizations. an advocacy pamphlet for arts programs for youth at risk, workplace giving for the arts and much more. United States Urban Arts Federation (USUAF) Americans for the Arts publishes an annual report about the USLLAF. the alliance of local arts agencies in the 5o largest U.S. cities. The 1997 WIPO" meealed: * Local arts agency budgets increased for the fifth consecuthieVear to an average Of $4.85 million (S3.o million when excluding New York City). * Local government support to local arts agencies also increased for the fifth consecutive year to an average Of $4.2 Million ($2.4 million when exclud Fill New York City). * too percent of those surveyed haw arts pro- grams that address social, educational and eco nornic development issues, flits up Inorn .. per- cern in 1996 and just 20 percent to years ago. United Arts Funds Council Americans for the Arts is the Service provider to nation's united arts funds. United arts funds �UAFs) are a combined or federated appeal for arts unding conducted annually to raise unrestricted money on behalf of three or more arts, culture or science organizations. Each year we survey the nation's UAFS about their fundraising campaigns, budgets and programming. The 2997 report shows: • Campaign revenue increased 3.47 percent in iggli. • Average budgets grew from S2.95 million in 2995 to S... million in 1996. * The 59 responding UAFx reported a total of io.628 corporate donations totaling $42.5 million. * 32 UAFS with workplace giving programs received a total Of 156,676 workplace gifts; the average size of each gift was $82.65. ,one are availabiein our database. Later this year. Americans for the Arts will make the entire data base fully searchable and available to members on-line! Americans for the Arts'Monographs Ten times each year we publish an F-depth explo rattion of a particular issue or topic. These journals. or Monographs. are a benefit of membership (Si5o category or higher) and are also available for our. chase from our publication, department. This year's topics include: *Cultural tourism • Advocacy • United arts funds • Arts.ritubatcis • Literature • Program planning and evaluation • The 1997 Nancy Hanks Lecture on Arts and Public Policy * Arts education To suggest a topic for upcoming issues of this pub- lication. write to us at raw Vermont Avenue. NW, 12th Floor. Washington, VC 20005. Facts and figures at Your Fingertips Every month in this ipace you will find a recent research study related to the arts. We analyze and summarize these extensive research studies to saw you time and give you with the tools you need to make your job easier Recent highlights: • United arts funds • State arts agency funding • Arts in education and increased SAT scoms • Private sector giving to the arts • Volunteerism and the arts Orme-On-Chre, Technical Assistance Americans for the Arts handles more than a, — information requests each year On topic$ including community cultural planning, arts incubators, grantmaking, board and volunteer development and states of other areas. If you've got questions, we've got answers, and we're mom than happy to help you. Publications Our publications catalogue includes hundreds of banks and videos, including a complete list of our Institute publications and research reports and other tools designed to inform and inspire you. All reports mentioned in this section are available from our publications department by Calling 800-321-4520. Many provocative. stimulating and useful publications became avait :bie in 1997 in the areas Of Policy, ducat,on. community develop- ment and a wide range of other arts -related issues. The Nations( Arts Policy Clearinghouse of Americans for the Arts has com piled a wetted lost of noteworthy titles which came out during 1997 at near the end of 1996. It begins with some new titles due at the end at 1997 01 Early in 998. 7. learn more about thew pubica tons or to find out about Similar ones. contact David Basta, Director at the Clearinghouse. in the New York Office, 2".223-2787. ind. 224; to obtain a copy of any publication. consult the Contacts Directory at the end of the list. To Be Published at the End Of 1997 or Early 2"S The Arts and the Public Purpose, Edited by Joni Maya Charter and Margaret lane Wywormirski. Contact: American Assembly. Arts handing. A Report an and Cap�We CwDWmRkWo Prepared by The Foundation Center Contact: Foundation Center M...tg book-A&4*)br&OMWRYL@od- Written by Craig Dreeszen. Contact: Americans for the Arts Guide to Arts Administmtiw Twining and Research. s997-i"It Prepared tr� Association at Arts Administration Educators. Conflict: Americans for the Arts The Money Han" Lothar on Ads .ad Publik Policy. noth Armhersory Cmp*ndiuM Prepared by Americans for the Arts with support from Philip Morris Companies Inc. Contact; Americans for the Arts Worklirkhre Ghi Prepared by Americans for the Arts.Contact: Americans for the Ans Published During 1"7 or at the End of t"6 ARTS EDUCATION Art Warkst. Prannamthan Pmg� lior Youth and Cmmunitks Edited by Dian Magie and Christine E. Miller and Written by Paula Randall. Contact: National Endowment for the Arts Eduating for the WWAPAWO nandugh the Arts Written by Bruce Boston. Reprinted from Business Week, October 28, 1"6. Contact: Getty Education Institute for the Arts Praimun ftming oW EnkfiRq1oN Using topic Model. In Arts Progranor for At -Risk Y*Wh Written by Steve Hulett. Manographs. Contact: Americans for the Arts essential part of our nation's infrastructure. This year marked the tenth anniversary of The Nancy Hanks Lecture on Arts and Public Policy, which Americans for the Arts is not- ing with a special commemorative publica- tion encompassing all to lectures. We are - Morris companies Inc. F110-1 delighted that Philip Morris, in their 4oth k.li—I led— I., Since 1958 Philip Morris Companies Inc. anniversary year of art support has agreed the Art, has supported a broad spectrum of cul- tural programs that reflect the corpora- don's commitment to innovation. creativ- I", and cultural diversin'. Philip Morris" support of the arts focuses on contcmpo- rary �isual and performing arts. and is among the most comprehensive corpo- rate cultural programs in the world. Philip Morris'commitment to the arts can be seen in many different ways, from general operating Support, in -kind donations and tour sponsorships to employee matching gift programs. Over the years, Philip Morris has become the single largest corporate funder of Americans for the Arts. Their Support of Americans for the Arts is anchored by their exclusive sponsorship of the Nancy Hanks Lecture on Arts and Public Policy for the last seven years. Inspired by the leadership of the late Nancy Hanks, the lecture series pre. sents leading statesmen, artists, academics, business leaders and policy makers who speak about how our great nation can main- tain and preserve a cultural identity in the face of constant political, social and eco- nomic change. In addition, Philip Morris has contributed operating support annually to the organization and has participated gener- ously in our Galas. Philip Morris has also sponsored the Lou Harris survey on American attitudes toward the arts commis- sioned by Americans for the Arts. These sur. veys, along with other research conducted by Americans for the Arts: reveal Americans' opinions about and participation in the arts; indicate that the arts encourage creativity and invention in the workforce; identify replicable model arts programs that help strengthen communities across the nation and document that the arts have become an to underwrite this commemorative com- pendium, now available through Americans for the Arts' publications office at 800-321-4520 or 212.223.2787 ext. 242. The following words from Stephanie French. Vice President, Corporate Contributions and Cultural Programs at Philip Morris Companies Inc., illustrate the important contributions made to the arts in America and to Americans for the Arts by our partners in the corporate community. "The arts have been hailed as the best conservator of our heritage and the truest definition of our culture, they also can be the key to our future. That is by for seven consecutive years, Philip Morris has spon- sored The Nancy Hanks Lecture on Arts and Public Policy. We are proud to have played a major role in these distinguished lectures, which have croated a serious dialogue around issues facing contemporary art and culture. In the ioth year of the Hanks lec- tures, we are especially pleased to continue our support by underwriting the decade - long documentation created by Americans for the Arts. At Philip Morris we have supported the arts for 40 years, a time in which the per- forming and visual arts in America have pro- liferated. This growth of artistic talent and cultural opportunity has both opened peo- pie's eyes and changed people's lives. That is why we have made cultural activities a key part of an integrated corporate contributions program; a program which also focuses on: hunger and nutrition, the environment, AIDS and teacher education. Through our alliance with the arts, we have seen how culture brings new economic, educational, and spiritual life to our commu- nities and we have learned that in order for culture to survive, it must be given a promi- nent place in our national conscience and allowed the freedom and resources to thrive." S75— - up Imilip Muni. ciumnames Inc. lb,bod Sterling cl,� Foam.liam .1.1-c-1 SS-,_ - smmmi Tba, cacs�. COmany Emu, it .1m. Immolation Time Wame, Inc. Zs" —" , -TS,4,q*q`dNi AT&T `Ud"N_ man al-innum C—.. Ciannoth. Swim & M`­ David Imul Ludl, Paclund �,wtioa GE . Th. Rackewin, F-mlialon S .. lack finoulatio. - M, ad Mrs. lack S. Mo.-, S'. Ashland. Inc. BRAVO. Th. Film ad Ade Nam" CITIBANK COMPAS lackmad Mani, corporeal. All, and Mrs. Michiall A. 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SiAA kan� aam�tmmaa-laaaaakwm, waaaaa P"_ CNJAAAANP _mA_CftCm WMAI/Ama.Nammaitim. IkmmI­,H.lRm­h "MY. AWYNIIA Ciaw AAA- . fama. ON —W. sc Zmh—. U. Jam. 9— Cadmam. ")—.C"C—,.D KAYN. FamNat. hammia. IN Maimma, Jamlia ME wM"..c Vrk. NY iiamaR. laimapt, Amm.. ED aumammam�_�Nv Duallamad. SD thated—Cma ildilmim., ft— Ciadw wallamit At". R lamph. .0 DINAMA Ammamph. —h. ON Smallamnal CAMAM Am km' WC Na"il' S,—. Momitafth, "I EA."Is — Eam�. Emamtma I. ANTA. Ematim � I CAMIN. Emiama. ON AMANEEN KAMAN. sowasaI. NY ..—.—Vwkw AND Vlamallai Dimithaaft -ft. III Ch.0 amak, ANIAMA Mamma. sma"Nall. uam� !itantaimad lami AmA CANAIN. uamm ANNI 0 CAMW M.. MANO Dammiam, Nommatim AIN jam, himi �p� malammaka. 1. INAM-11" ammammak. SA. Ctamil. AN. LANA—MANNUA.. lamm limmolift. A— NY pmi. Zma, Cam"aft. !ima— Amk Rat"Nammimal D.W 0.4m. SMY Ch"Kaskillammait IN SANAMAN, Ilklaila. AELAAA. GA Gmmv mmilmagum, Falk TmImimaca jam"m U� IL —WANAL ON 15aaaaammaaammak— Chamth.. !iAD' .. 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A CNICANNIU, RON Whisky, Som ftmA All"Aamll"I Falk Wo", llaw llark MY R.Oad CIE, SO SEMM ca— Upommatv of pliamis AT IIRAZIL ROM Cft so C. V. OWL.W. Ilmaim hadlit-1, Hill"W"Al ch-� Spaimillaild, SWMOWK IL NO" K_ ANN AIINam mi So handema, CA P.a. It UANimaiwonamamiy. simeta ANNIA u Samallad. Clakaipa It Plamillait mamilml .dAAAAA stagamial MMAaNM mam _NNJ_. mam"Amm"amm"Nam—.. Mailaaad LWINNAE. 1, NAMINNAAA. VAIN. NY U.—Mat, a awmammia, KNO—Ealma—Vadi.. S"-"*, CA laak amadammad ANI CIAMANNAM. staww" — ANNITA.M. Eullaild", 111MANNIMA.Khaimaim.. lialmad mad HIMAIN amm"Nall. Nothomd, WA KINJISAW, ME Polat Illichammad. CA Slabs, Lohalamaaft. StL*" Cy - . AIM MAE , Amom Idam I'mawal"am' at MANYINKI'll" saima awattail. "W— CANAAN, Poinhaid, OR liammat Lami GOVERNING BOARD CRAIG Mrs. Howard Fred Lazarus IV Stephen Cowin The Maryland Institute, goothboy Harbor, Maine College ofAiT Ken Fergeson EST VICE CHAIR Notionolikin' Of HarrieiSanford Commerce, Altus (Okla.) Fulton County Arts Gretchen Freeman Council, Atlanta Freemon/Whitehurst Group, Phoenix 2ND VICE CHAIR Will.tint Lh,, Ir Stephanie French Hershey, Penrisyl.m. Philip Morris Monagrimintco 3.. VICE CHAIR Michael P. Garcia Patricia Holhan Amherst H. Wilder Steinhardt Foundation Binfleld, England AT. VICE ­,. Susan S. Goode Norfolk, Virginia Peter F. Donnelly Corporate Council for Michael Greene the Arts. Seattle NotionolAccidemyof Recording Arts It SECRETARY Sciences. Inc. Sandra Gibson Mrs. John R. Hall Public Corporation for the Arts, Long Beach Ashland, Kentucky John Haworth TREASURER National Museum SteIien D. Spiess of the American Indian, Crowth, Suraine 8. MOON Smithsonian institute AT LARGE Betty to Hays Madeleine Berman Southwest Arkansas Franklin, Michigan Arts Council Mrs. lack S. Blanton, Si. Eleanor Holtzman Houston, Texas National Executive 5erVic, C.M,i Bill Bulick Regional Arts and Culture Howard S. Kellperg Council, Portland (Ore.) Winthrop, Stimson. Putnam is Roberts Donald R. Greene The Cow -Cola Foundation Mrs. Donald M. Kendall Greenwich. Connecticut Mrs. Michael A. Miles New York, New York Michael Marsicano, Ph.D. The Arts & Science Council Mrs. LeRoy Rubin of CharlortelMecklenburg New York, New York Robert Moo FULL BOARD American Indian Jerry Allen College Fund City ofSon Jose Office Paul M. Ostergard of Cultural Affairs Citicorp Foundation Ramona Baker Susan M. Pearce Arts Council of Lockheed Martin Indianapolis, Inc. Corporation John Paul Batiste or James M. Rosser Tex" Commission California State on the Arts Unnionity, Los Angeles Caroline Bock Janet Sarbaugh BRAVO, the Film Hem, Endo—ts and Arts Network Molly Sasse Raymond A. Boyce AIIACI Arts OfGheotel foseph E. Seagram Chattanooga So.. Inc. Sherry Shannon Willard L Boyd The Corporate Citizen's Field Museum of Group Natural History John Brademas loan Small New York University Cityo)'Chical Department of Janet 8— Cultural Affairs South Dakotans John Straus for the Arts New York, New York Kathryn Murphy Burke Mrs. Gerald H. W*stby Wisconsin Arts Board Tulsa. Oklahoma Robert Bush Bush A Associates Hickory, North Carolina Program is a network of local arcs supi- porters who are interested in learning how their united leadership can have an important impact on national arts polic, that Nsill ulumately benefit their own corn- munifies. National Patrons contribute $1.000 or more annuallyin unrestricted support and. in return. receive.all benefiLs of individual membership plus invitations to National Pblic�, Board meetings and other special briefings and e gatherings -Me Corporate Council is comprised of corporations who understand the impor- tant role the arts play in the health of in,, Min cat% m`_CHw ­.ftownwet—D.C. sonnii, awtoi, Rumix. GA Wk S. MR.. 11 winlowgr . D.C. H,Hwo.. TX ou. S. R-H. whr" nuaw. clon, _`wk. Suitt, R Innow, 0. R.I. Ill. scamon. Hid a- C-IRIL oH,,TwkNy wahr.r., PC .— in—, jut C— a—, CoUndr, "Ift. Heird. S, IuE. Alke E, Drwwon. Thowns S. Ownift Lownd kowwon.. TH _Yk. wul Bm, ThowU L, M— How, VoR. W Mr. ow Mrs How D. ft—. ealum a. DowelloT Gknww�. IL CHorp. IL SohlowoGraft. Mrs wrret .to-. a Sm W." TE in, And Mn, FEUA .khOuric.forponiow R~. — ­k AT __.1 HI..HuRk.. .H, —W 6n0tow. aw-mil. Shinuord. a —I.. VIA in. " .. 0. now.. Agnox "HE Iwo pwW _Vwk.H` S.O.. How Vwk. EVY Ru Awl hl� D.111. SwkL. ho. Mo... C."P. It �`on`.w BRA it S.1h Hordwsw. REM Ifiarnom a. Srudwk. mn, Offiftril. a Hownw. TX M, Aria HIM ouni. C. M, wid M.. rimuia W. unflowi. Umor.. CO Srol, 6--h. a nwwi� HoLpi,I, E, Awl ... ft, .. ChkW. IL R, And hmL "— F. E... T.I... —11 On my"Gi, HoRhImm. D.C. M.­RRUHRZ. MrAHIEULVAllum _.TE Mr. it Mus. Goor, ".I. P. Iniumi. WEHAR-I. R". 0 I&EW"k-, Ac. ohim"Hu..'ount"A". Mrs polon 6. loilwowi. SI. sionno.M.A. GA Room TX MIT. hum. L offlilow. R. ow, WNft Anifir K— 1, Thowunnaw. GA himma, GA our nation. Corporate Council members A.M.W. . PIP 16HERE. for Americans for the Awsrupin Exanow Lndbord MATH, show their support XT. Hwnw, normal UoUI Arts through an annual unrestricted con- AwmL Hor . Giwoo, SwHoi�,wk —HITIRMCHAIIA . humilim SwuIy MLS.*h EIROHRAwk tribution of S5.000 or more and receive ow—aswen.— —Von1nowo owing all benefits of membership. as well as 1xiont Mrox S"" Dow. -- special recognition in our quarterly fist CIGNA MIS morni conipown Hu. I Chn K swo law CANENUEA of contributors and other publications. TRY, cwo�CAIA c� Sons Rounick & ". CM"S�a� Shot[ cut conowny An annual symposium is planned for Dow Witter ftern" F""O� Ditt Comp� USA Sk"der, Arno. StArk Corporate Council members to highlight LL D.I.St de Hurnomix maidner a TH. Rod comany �"I new research conducted by Americans Epum conumpoo on" Fino ". crownry pwo in— - for Am' Institute for Commumity THE "And, conowny U.h..w � the its Yount Cc Of � York Development and the Arts related to the Holoz Compon, F000datim "NICHERF .. do� Vionm Vbd"l Upow Rown a Son, How- a I-AAwA Emog.nuoucon impact of the arts on local economics. Marguerite Williams is an Americans too the Arts National Palmer — and a true AMrka. far thin BEER. For many years, she has led an ~ to two Per - wrier the historic beauty &ad character Of ho, b�- town, Thomasville, Ga. hin, dedication led her to cre- *le the Georgia Trust for Historic Pm"rv-tiOn In 1973. The Georgia Trust is now the largvs� Statewide prulamiNotino miltenitstion in the country. with Ever 9,doc, members and a multi -million doltaf budget. To further the impact of her work. she endowed a her- itage�ducation Program for Georl schoolchildrim, which Is administered by the Trust. On a national ISNEL Williams was the founding chairman of the National Trust's Heritoge Society. Nor Revotion to historic prasennition has made .. e�s impact on her carrhounit1k her nation tat* of 6*010M and the country as a whole. Americans for the Arts is pl..and ad proud that Muirprelft. INHUMBS is Pod of par National Palms program. RECENT GRANT AWARDS Th. solnert Sterling Quick ftwWWM ON—vd * UDARRS reat IS a"- of the , for Comismingly Devokpona and ft Aft As Well as Anifflicons far th. Arts' ,AMR WIS §*VOCKV WGd6 Mdodi.gamdWAftNOMM I ' C gftftmld wpnbft ow Mmoff ma Wodwwdp. The, Small" Gark FOR, ationis forion, fiveltem in on lnp,Mcut.,koshMp.dtocoW,vWmd kimpartaint Partnerships TAM nowbadifundoll am ad"Caties Each " tin unked Stem Cood� of 111mors OW the 456..d Association of C"Wm The $� of Afflorkans far the Arw prierwift Go ft hwdbft far COMMOV covelopment and do Arts for Substowthin, well-moSWcbld bl� mom mpmft Jim MwAwable W#M and impaii, Ohio, of the RUDE to JaM commumides. Awarkm foo R~ Siorthrig aark Americans for tho Artg'appik@Om for a Nodded Inflowment for the Arts' Edwatloof Rod Actm grant THER; recently I a" recowAomw for funding at $109.000 by GA advbwv pod and the Natkonal Council OR the Arts and Stiff by the cludirrodan of the WEAL The BE Fund hu mmftW to 2 $25,� O"Nft geadf to help Adoodcon for the Arts dirmillop modw skm ft c@Ildd Saw folocation clarricallow oldsonfols and mw� hm go oodooft wei Mb "MCIOL Kill hU COMMMW to SOBDA� OW d� V� loo*WofA��br*lkW dEVd*PWAFA PLOL The Rodaftbw kondOn COMMMW Sx"m In , * "fwtMWAt*Aebrr Dmideppida add the Arts. Amuken EMMO Can SIOA" ftf the cwMwmtim of Alooddom for the ArW $bM@* 086TAR9 CDMMUNITY DEVELOPMENT SftWk ft-IM Workbook Im RURAL AND SMALL COMMUNITIES Artists I. ft cm--qiy T-k*W Nmm*omokob— Rebuilding the Front Parch of Artists to gibill, in Afte"MdW Surd"S Written by Bryan W. Barry. Contact: America: Essays 06 the Art Of Written IDv Grady Hillman. ( ontact: Americans for the Arts Community Making Americans for the Ans Written by Patrick Overton. PLANNING AND RESEARCH Contact: Americans for the Arts Building America's CMmunitks U; Age and Arts Participation With A Compendium OfArts Rod Focus an the Baby Boom Cohort CONTACTS DIRECTORY Community Development Progroms Written by Richard A. Peterson, Alliance, OfArtiStS-Commumitiffs, Prepared by Americans for the Darren E. 5herkat, )udith Huggins 2325 E Burnside Ii Portland. Arts' Institute for Community BRIE and Rolf Meyersohn. Contact: 04 97214; lei 503 797.6988; Development and the Arts. Seven Locks Press E-mail aac@teleport.com. Contact; Americans for the Arts Community Cultural Planning: Alliverth Press, to E 23rd Street, GOVERNMENT AND Puli Development and Design to Meet New York. NY toric: lei 800.491.28GB; AFFAIRS Local Needs E-mail pubsia(Morth.com. American Comms: An Arts Legacy Prepared by Americans for the American Assembly. 475 Riverside for Our Communities Arts. Monographs. Contact: Drive. Room 456. Newyork. NY Written by Gary 0, Larson. Contact: Americans for t he Art 5 —5; lei 212-870-3SCO; National Endowment for the Ans PRESENTING AND PERFORMING E-mail annassembly0columbia.edij. American Creativity at Risk: Booking and 11pur Mangewnt Americans for the Arts. Restoring Creativity G,, a Priority in for the Performing Arts One East 53rd Street, New York, NY Publik Policy Cultural Philmithmilific Written by Rena Shagain. Contact: 10022-4201; let 8W.322.4510 x 24t; and Education Americans for the Arts E-mail rwe(isslartsusa.org. Prepared by Alliance of Artists' The Minnesota Model: Reaching British Amrkan Arts Assachation, Communities. Contact: Alliance of AlmnAudiences with Literature Artists' Communities tili-8 Commercial Street. London Written by Carolyn Parkhurst. El 6NF, England; let -0-44-171 Creative America: A Report Monographs. Contact: Americans 247-5385; E-mail to the President for the Ans baladeasynet.caulk. Prepared by President's Committee Standing Room only. Strategies on the Arts and the Humanities. Foundation Center, 79 511h Avenue. Contact: President's Committee on Far Marketing the P'4*-i"g A"' Ile. York. NY 10-3-3-76; tel the Arts and the Humanities Written by Phil Kotler and loanne BM-424.9836. Scheff. Contact: Americans for the Arts Making Advocacy D Habit Getty Education Institute for the Written by Marete Wester. Across the Street, Around the Arts. 1200 Getty Center Drive #600. Monographs. Contact: Americans World. A Handbook for Cultural Los Angeles. CA 90049-1683; let for the Arts Exchange 310-440.73IS; E-ail pubticaf. Written by lerinifer Williams. fairs0getty.edu. The 1997 Nancy Hanks Lecture on Contact: British American Arts Arts and Public Policy Association Missouri Association of Written by Alan K. Simpson. CompaunityArts Agencies, Box Contact: American, for the Arts RESOURCE DEVELOPMENT 2o63, Columbia. MO 65225: lei tionind, FAUDEEM: "ing Anw*D THE INDIVIDUAL ARTIST Thimush Partnerships in Arts, Artists Communities: A Directory Tourism and Economic &�bpReW National Endowment for the Arts, ofResidearles in the United Written by Louise Glickman. tioct Pennsylvania Avenue NW, Stores That Offer Time and Space Monographs. Contact: Americans Washington. DC 20506-0001; lei for c_tl�ity for the Arts 202.682-5400; E-mail Prepared by Alliance of Artists' Hatching Art. Chusting a Vital Arts webmilroarts.endow.gov. Communities. Contact: P�me in Your community Dryir Press, Box 33889, Phoenix, Allworth Press Prepared try Arlington County Cultural AZ 85067-3889; let 800.279.6799; Now, to Start and Succeed Affairs Division and Nicole Arthur E-mail info@oryxpress.com. as a Artist Monographs. Contact: Annericars for Oirl University Phiss. Ord,, Written by Daniel Grant. contact: the Arts Department, 2001 Evans Road, Aliworth Press Successful Fundmising for Arts Cary. NC 27513; let 8­445.97L4; and Cultural Orymalaothurs E-mail custservilsoup-usa.org. MANAGEMENT Coping with Cutbacks: Hom, Written by Carolyn L. Stoper and President's Committee on the Arts Phimproffits Can Thrim in the Karen Brooks Hookins. Contact: and the Humanities, noo E. ofDavolution Ovit Press Pennsylvania Avenue NIN #526, Written by Emil Angelica and thilpedAris Fmdmi�ng spity-A Washington. DC 2oSo6: lei Vincent Hyman. Contact: Wilder statistical RapartAboaf dia Nothiml; 202.682.54Q9; fax 202.682.5668; foundation United Art, Fund Campaigns in E996 E-mail pcaliGneh.fed.us. Marketing Workbook far Nomphirift Prepared by Americans for the Arts. Seven Locks Press. Box 2089, organizations Valumer th Mobilize Contact: Americans for the .1 Santa Ana, CA 92799; lei People W marketing s�m ViEfted Arts Funds. Me*Vno the 8OG-354S348 or 714.545.2S26; tax Written by Cary Stem. Contact: Challenge ofincreew Pdmtt 714-545-1572. Wilder Foundation Sector Support for the Arts Wilder Foundation, gig Latond CkgNmJWtAmNFI Development Written by Robert Bush. Monographs. Avenue, St. Paul, MN 55204-2198; manual and Legal and Contact: Americans for the Arts te(800.274.6024 or 612-659.6024; Fina"Arl PdMr upkii States Urbm Arts Federation fax 622.642.2o6t; E-mail Written by Nola Ruth and Tina D. sW. A Sonfortical asportAbout the booksGwildetorg: wwry,wildecorg. Burden. Contact: hilissman Association &*dom dW PAIgmMNL'Ag in the 50 ofCommundliArIsAffencies Ems"i U'S' CM`S Prepared by Americans for the Arts. Contact: Americans for the Arts Exhibitors ... enter the world of wildlife and nature at the NORTHEAST VIRDLIFE HNE ART & NATURE EXPOO held at the Convention Center, Providence, R1 One Sabin Sti lortividience, Exit 71 Dowintown NOV 20, 21, 22,1998 Feature Artist Friday sa-T&Y Slanday RICK KELLEY 4 pria - 8 pin 10 am - 8 pan 12 � - 5 past Special Guest Artist It's ociming! An exhibition of 2W250 great American artists WANDA MUMM who will sh� Elie finest tur, in VUW L=dwlrN6 Guest Artist Floods, Bird Carving, Scialpturc, 'Wemm, and PhotogmPbY RON KLEJIBER ... Publishers arld Galleries do welcome. Sculptor/ Exhibitor booths am lo'xio'on fitar cwm basis. No comi Guest Artist slow on four an Sold. Free elexotrac Apply won for priume, spect, BARNEY BOLLER before Elie deadline date February, 28, 19". Send or call for detaits. $25-00 jury fit and 3 slides or phom required. (jury fee is deducted upon acceptance.) Alan &"Ufi-9 ATrENDEES! Corpronrics, Interior Decomators, COB=tom wild airlimuslit Envilrommental Societies. Flublishien Come visit and mom the lions, figers, finest artists in the ochmury. leopards, snow Interested exhibitors please contacr Lou lianarelli leopards, bobicats 1-800-498-4783 - 1-978-374-5228 - Fax 1-978-372-0128 and black panthers Web site: 'tiac.net/uwm/nwfane on stage. E-mail: nwfane.@ti=.net. NORTHEAST VIILDLIFE FINE ART & NATURE EXPO Ro. Box 5070,.HavehM, MA 01835 Master of AM in Arts Administration A limited -residency program Now you can enhance your career withoult interrupting it At Coucher College, one of America's leading small colleges, we offer the nation's only limited -residency Master of Arts in Arts AdrmnistrAion pro- gram. Study with faculty who are nationally recognized professionals. On -campus residency is limited to two -week surnmer sessioins. The program addresses current issues in arts administration including strategic thinldng and fmancial management organization and board structure, audierim and out- reach development and more. Cal 1-300-6974646 for a brocham GOUCHER COLLEGE "LTIMORE. hiARYLAND While 3997 has been a year in which many commumi. tin faced severe education budget cuts, often mak- ing the aft in the schools an any target, It has also been a year that has brought new attention to the critical role of the arts in the lives of children. The links between arts education and early childhood development. reading readiness and workforce pmp..ti- reprinumad — I —rag. for am ad—. tion. and new avenuirs of funding and partnership. This year parents and the general public heard mnuan reports, read many special magarime issues and watched man television specials to early childhood development. birth through age the. Raw technology and scientific findings reviraied these early years as a critical window of time when enrich. ing experiences build the brain connections that shape a child's intellectual and emotional develop- mem. Engaging children in singing. music. art activ- ties and storytelling gained new significance in 1"7 with research and media attention followed by eclu- atom and policy decisiow-makers setting early childhood education as a top priority. Americans for the Arts worked with the Goals 2oso Arts Education Partnership and others in the arts community to help integrate arts into national educa. tion strategies and Initiatives. Evidence of succreass: * United States Secretary of Education Richard Riley discussed the important role of the arts in early learning at the June U.S. Department of Education (DOE) Satellite Town Mesting; * The DOE underscored the value of the aft in dnel- oping reading skills and disseminated Information on model arts and reading programs as part of the America R..ds initiative; * The Need Start Bureau at the U.S. Department of Health and Human Services INNS) took new, steps to increase the arts curriculum I. their early Childhood and parenting programs and is producing multimedia materials an the subject; and * DOE and HHS funding for FY96 was substantially increased for ruirty, childhood and reading programs. In March, as part of Arts Advocacy Day Proceed- ings, Dr. Francis R-Kher prevented her mr-arth an the Connection between music education and the development of spatial intelligence in pmeduslieft. The findings Indicate that music uniquely enhances higher brain functions required W rourthematics, act. ence and engineering. This event was sponsored by the National Academy of Recording Arts & Sciences. Inc. in partnership with Americans for the Arts. And on November 13. President Clinton signed the FY98 appropriations for the U.S. Department of Education, which includes S491 million Far Guts anon. (Descriptions of arts education awards and help accessing funds can be found at the AFUEdp mb sha, at wwwArtsisdire-kennedY- cemeaullaep/aep.hMil.) For more details on arts education trends and information — as well as critical links to other arts education resources — please visit Americans for the Arts's web site, wwu,.orfsusa.org! in 1997, BRAVO, the Film and Arts Network expanded its long-standing partnership with Americans for the Arts and developed a new advocacy effort in support of arts education, START SMART, a print and media campaign to be launched early this year. START SMART is a call to parents and com- munity leaders to get the arts back in kids' lives — as an integral part of the education process. both in and beyond the classroom. The campaign will include a series of public service announcements, a specially -designed booklet for parents and community activists and a one -hour original documentary pro. duced by BRAVO. START SMART relies on the wealth Of new research about the arts. This research tells the compelling story that if the arts are an essen- tial part of the education process, they will, in turn. be important indicators at academic suc- cess and critical assets to workplace success. "The arts foster the very qualities that young people need to succeed in school and in the workplace," said Kathleen Dore, President of BRAVO Networks. "An arts educa- tion builds skills key to the muiti-media, warp - Wed 21St century workplace. At BRAVO, we Midon. t998 recipient of the Americans for the Arts stational Award for Arts Education believe that we should be an advocate for arts education and access to the arts in the com- munity for all young people. but particularly those who are at risk and would benefit the most from the arts." START SMART will air nationally on BRAVO. reaching more than 30 million homes through a series of public service announcements. And in a move designed to expand the reach of the campaign, BRAVO has also partnered with Time Warner Cable, one of the largest cable television operations in the world with 12.4 million customers. The START SMART PSAs will feature notable people — including some unexpected sup- porters of the arts — speaking about their own experiences and the benefits of the arts to academic and workplace success. Actors Edward James Olmos and Carol Burnett. base- ball great Bernie Williams and basketball leg- end Kareem Abdul labaar are among those who will be featured in the televised spots. As Edward James Olmos, who taped his heartfelt message in English and Spanish, noted: "I grew up in a tough neighborhood in East L.A., so I'm not going to feed you some line about how the arts are great or make the world more beautiful. I am going to let you in on a fact. Arts education Makes a smarter kid - a kid who studies better, thinks treatively, problem solves even if he's no great artist. And if your child grows up to be somebody great, who makes the world more beautiful - hey, blame it on the arts." Olmos was featured in a public service announcement BRAVO pro - Twenty -five -year -old Midori, a world-renowne:d violinist, will receive the 1998 Arts Education Award at Americans for the Arts' National Arts Awards Gala an May it, 1998, in New York City. Now in the second decade of her extraordi- nary international career. she has become one of the most celebrated figures in the music world. Born in Osaka, Japan, Midori came to the United States at age to with her mother to study Violin at the Julliard School. In 2982. Zubin Mehta invited her to be a surprise guest soloist on the New York Philharmonic's traditional New Year's Eve concert, at which she got both a standing ovation and the jump on her major career. Midori has worked with such celebrated artists as Claudio Abbado, Leonard Bernstein, YoYo Ma, Kurt Masur. duced for Americans for the Arts on the arts as a catalyst for social change. The START SMART booklet developed with Americans for the Arts is a compelling arts education advocacy piece that can help par- ents make the arts an integral part of their child's life. This booklet will give an overview on how the arts impact academic and work- place success, give suggestions on what Peo- ple can do to integrate the arts into the home and the community, and provide key resources tot arts education advocates. A centerpiece of this public service cam- paign will be an original one -hour show pro- duced by BRAVO. a "Hoop Dreams for the arts.- referring to the powerful award -winning documentary about the defining role of bas- ketball in the lives of inner-city youth. Likewise, BRAVO's production will chronicle the experiences of three young people and the impact of the arts on each of their lives. The Wciat will premiere in late June. "START SMART is our biggest campaign with Americans for the Arts to date," noted Caroline Bock, BRAVO's Vice President of Marketing and a board member ofAmericans for the Arts. "This partnership campaign reflects the major role Americans for the Arts has taken as an arts advocate over the past year, and BRAVO's long-standing commitment to Americans for the Arts and its network of local arts supporters." Mstislav Rostropovich and Isaac Stern, who Americans for the Arts will give the 1998 Lifetime Achievement Award. She has appeared with such distinguished orchestras as the Boston Symphony. the New York Philharmonic, the London Symphony, the Israel Philharmonic, the Chicago Symphony, the Berlin Philharmonic, the Orchestre de Paris, the Royal Concertgebouw Orchestra and the Vienna Philharmonic. Midori records exclu- sively for Sony Classical. Midori devotes a significant part of each season to her work with Miclori & Friends, a nonprofit orga- ,nization dedicated to inspiring chil- dren through music. Founded in 1992, Midori & Friends serves chil- dren in the United States and Japan with unique programs that combine concerts by Midori and other artists with imaginative participatory arts activities. Programs in the United States are currently focused on the New York City public school system and address the absence of arts education in local schools. Each year, more than io,00ct New York City school children are involved in performances and in-schooll activi- ties. Through music and the arts. Midori & Friends aims to help chil- dren learn about other cultures, improve their self-esteem and dis- cover new means of self-expression and communication. Americans for the Arts is pleased to honor this gifted young violinist who also gives something back to those to with whom she feels the Closest — the children. Minneapoiis/Saint Paul hosted the 2997 Americans for the Arts Annual Convention, "Linking Americans and the Arts: An Arts Congress." Nearly 1,000 arts professionals and other community leaders experienced keynote presentations by Pulitzer Prize-winning playwright August Wilson, notable chamber musician John Steinmetz, former National Endowment for the Arts Chairman Jane Alexander, Independent Sector President Sara MelOnclez and Artistic Director of the nationally -recognized Guthrie Theater, Joe Dowling. This conven- tion focused on advocacy, arts education, chamber music, fund rais- ing, leadership development and trends in the areas of technology, philanthropy and visibility. In addition to scores of sessions and professional development opportunities throughout the four days of the convention, Americans for the Arts — led by Board Member and Convention Chair Michael Garcia — conducted a campaign to assist the North Valley Arts Council and other arts organizations in North Dakota seriously affect- ed by the devastating floods of Spring 1997. Having been featured in the July/August issue of Arts Link, they provide us with this update: UPDATE! While Grand Forks and East Grand Forks still show signs of last year's flooding and fire, the local arts community has bounced back with a v . entleance. Generous national donations and exuberant local pride combined to make 1997 a year of great growth for the Greater Grand Forks area and the cultural community. Local arts organizations have worked together to provide invaluable services to the community: the North Dakota Museum of Art provid. ed a facility open to the community and activities to revitalize the soul; and the North Valley Arts Council (NOVAQ organized visual artists throughout the region to paint on storefront windows in the devastated downtown, providing a hopeful and aesthetic counterpoint to scenes of construction and cleanup. NOVAC has been able to regrant more than $60.000 to local arts groups to help them recover from the flood. These funds came from generous individuals nationwide, as well as state arts agencies and foundations. Without this sup- port, it would haw been harder to do what was needed. In 1998, Denver will host the Americans for the Arts Annual Convention, "Values/Arts/Action: Making the Arts Central to Our Communities and Ourselves," which will be held June 6-9,1998. Preconferences on the Basics of Arts Agency Management, Training Artists to Work in Alternative Settings and a United Arts Fund Leadership Forum will take place June 4 and 5. For more information and registration details, visit the Americans for the Arts web site, www.artsusa.org, or to learn more about Denver go to the Convention and Visitor's Bureau site, viriviv.denver.org. =1j,1NkU,S JOB LISTINGS Twelve -hundred community arts agencies, advocates, patrons. arts fun- clers. local government leaders and others joined Americans for the Arts as Charter Members in 1997. As a brand new organization — with more than 35 years of history! — we thank everyone for the support that made our first full year of operation successful. Throughout the year, we are proud to feature the work of our members, members such lion in public dollars. In June. the City of Charlotte voted to continue Its 3-2-t million annual allocation to the ASC. But a loss Of $2.5 million forced ASC to reduce the funds allocated through several of its grant programs; cancel First Night, an annual city-wide New Year's Eve celebration; freeze staff salaries; and cut back on other budgeted initiatives for the current fiscal year. ASC is presently preparing for its 1998 Fund Drive. which runs from January 20- February 26. Last year's drive raised $5 3 million for the cultural community. and ASC intends to surpass that figure in 1998. This spring. ASC will re -apply to the County Commission for reinstatement of the $2.5 million in funding. UPDATE! The Arlington County (Va.) Cultural Affairs Division, whose award -winning Arts Incubator Program was highlighted In our April issue of Monographs: The national Innovations in American Government Award was presented to the Arlington County Cultural Affairs Division for its Arts Incubator Program, which takes underutilized facilities and packages them with technical and administrative services as incentive for emerging local artists and arts ofgani. rations to invest in the community. The award provided funding to both publi. cize the program and expand it. Two means of publicizing the program are having a Lasting impact, A web site tells the story of the Arts Incubator Program and serves as a means to publicize the programs, workshops and res- ident arts organizations vivivii.artingtonarts.com). Greeting cards were devel. oped using photographs related to the process of making art, with a synopsis of the incubator story; the cards are distributed locally through Borders Bookstore, Fresh Fields grocery stores and other commercial outlets. The cards are also being sold by Adington-based organizations, who purchase the cards at cost and keep the profits from card sales. The Innovations in American Government Award also makes it possible for the Cultural Affairs Division to provide an organizational assessment Program, where arts groups work with a consultant to identify their critical issues and recommendations to address those issues. This program will be complemented by a new funding program at Arlington's Community Foundation; Cultural Affairs Division staff worked with the Foundation to secure funds that can be used by Arlington groups to pay for technical assistance projects. Americans for the Arts has also focused national attention on Chicago's Gallery 37, an arts and job training program for inner-city youth and the most recent winner of the 1997 Innovations in Government Award, announced in last month's Arts Link. please see ourspecial insert ford list ofoll j997Americans for file Arts Charter Members. We encourage you to be a part ofour growing organi- zation and invite you to join us in sggO! For more information on johiling Americans for the Arm Please call 202.37L2830 WAWAOO TM"b*F/Ffaduionw In Arts AdMMWJ$dm of NONPWK SNdWI6 The Scis .1 at Art 'Nobft of Chicago Master's program in arts administration seeks full-time tenure-trock faculty remindbeL Opportunity to affect aft Practice W4 shape future venues for the arls. Qualifications: Stining. creative vision; Kad- Ionic and proftessionial background In non, Profit and/or for�proftt fausnagessaft VWM of policies and practices 00 the OW g 0 atian Of cultural orpnizations wm new to sunlim and prosper familiarity wO cow temporary t 9 Id in ansualsawat theary saw independent, critical Position In F6iMd8n 20 them. Terminal degree In arts awinegaineft, business of other relevant am@ is Pf*k"Qt T*Khinl experience at a graduate lovel Is also desirable. The School of Art histlitifte of Chicago is an Equal OppwWnky/AMmmkv Action emplatner/educator. To apptA send cover letter, �me; statenion Of PNIMO. Phy regarding arts admialstration, training. contemporary practices In ant organizations and policy directions for arts in the future (3 pate Ilaill); relevant supporting materials documenting research. professional practice or misted activities (limit 10 Pages Of 10 minutes of video); names and addresses of three referanKes: and setf-addressed stamped envelope to Arts Administration Search Committee Desn's Offics/al; SAIC; 37 S. Wabash Avenue; Chicago. IL 6*6a3. Rest deadline Is February 2, i9lill. consiondify Servicso Supervisor WWk Nt hognaroxcity0flikskain Cdwwlft Emullefic. creative, hhft OPnkW Person needed to plan, coordinate. overift WW publicize public art programstemift. Wrd manage implementatlon of PMWU ftm artist call through Installation. Requires a B.A, pirdembly with major in art hbtor% architecture. urban Planning or design of related kM plus two years expl. In public art program operation Inclisilling supervision vall, 1: "*Watim. $37,1872-50.74JI/Ift. SMbMk City appikilikin and supplitmentail quo$d=nWM by January 2L 110507. at S'OOPIL C*ntKL* CRY Of vtfftm Human ROWUKGS. Sol PON Street R� 2M Venture. CA "Mr. 80SAS&4M- — - P—" 14 accepted. AA/WL p*G, 2 *1111011irdshaernArtsAdMoacyllanti"71 SAVE THE DATE! Amarriclans; for the Arts 2"S Annual Convantion Jun 6-9. it"S INNIENEK Colorado Adam's Mark Hotel P"KanfermKn June 4&5: * Back to Basics: Arts Management lot * Training Artists to Work in Alternative Settings * United Arts Fund Leadership Forum Oune 5th only) Local hosts Includw City of Denver Mantor's Office of Art. Culture and Rim Colorado Council on the Arts Colorado Consortium of Community Arts Coundis Scientific and Cultural Facilities District We". SOn Arts Federation (WESTAF) 1"s Commldm Chair Americans for the Arts Board Member Moore, Aff atrican Indian College THE AMERICANSATS PA 6 E I * The Year in Review PAGE 4 * Facts and Figures at your Fingertips! PAG E 6 * BRAVO, rime Warner and Americans for the Arts Team Up for Arts Education SPECIAL INSERT! * Thank You to Our 1997 Funders and Members Governing Board Governing Board Meeting Meeting January 29, 1998 May it. 1998 Washington, DC New York. NY Maryors'Arts Gals Spring Gala January 29,1998 May 11, 4998 Washington, DC New York, NY National Policy Americans for the Board Meeting Arts 1998 Annual M rch 9, 1998 Convention W:shington, DC June 6-9, 1998 Denver, CO Nancy Hanks Lecture on Arts and National Policy Public Policy Board Meeting M rch 9, 1998 October 25,2998 W:shington, DC Washi n gton, DC Arts Advocacy Day Governing Board March to, 2998 Meeting October 16, 1998 Washington, DC Americans for the Arts is the national organization for groups and individuals dedicated to advancing the ans and cul- ture in communities across the country. Founded bv the Americari Council for the Arts, representing a broad network of arts supporters. patrons and business leaders, and die National Assembly of Local Arts Agencies, the country . s largest alliance of commurriiry am organizations. Americans for the Arts strives to make the arts mom accessible to every adult and child in America. To dus end. Americans for the Arts works with cultural organizations. arts and business leaders and patrons to provide leadcrtiltip, advocacy, visibility. professional development and research and information that will advance sup- pon for die arts and culture in our ruation's corrummuties. Questions? or comments? Americans for die Arts is your voice at the cable where national cultural policy is made — let us know how we cart best serve, you! To speak with us more about Anuctricans for the Arts, please call 202.371.2830. Waishingtort Offi a NINNIVart.. imo zmont Ave., NW i2th Fi-, wash,rglon. DC ­5 tel 202 371.2830 American fier the Art. tax 202.371.0424 All, U." EDIT - New York Office jerind: Gottlieb One East S3rd Street ..516. Ne, Y.,k, NY lo— KINETIK let 212.223 2787 Communical,on tax 212.980 4857 Graphics Inc =­ Mabsite! .artsusa.org LIM, 4p—. A— F. imer,xxoex. M .11 I`W 1. AM. IW WNW states. C-11 0. the wa 'he NMI" A —ell Local arls AMrM— effi- ,MIT a- M 1. 1. AT,E. AMERICANSA THE TS qKs LEcruRE ON ARTS AND PUBLIC POLICY. NIVERSARY COMPENDIUM - Ten years ofpublic discourse -at the highest level on the importance of the arts and culture to our nation's well-being Americans for the Arts is proud to offer a compendium of the Nancy Hanks Lecture on Arts and Public Policy. The past decade has featured prominent artists and academics, business leaders and policy makers speaking on the subject of how our great nation can maintain and preserve a cultural identity through political, social and economic change. This compendium featuring the words of America's great leaders is a resource and reminder of the important role of the arts in the lives of individuals, families, communities and the nation. Past Nancy Hanks Lecturers include: Arthur Schlesinger, Jr. Historian 1988 Leonard Garment Special Council to Presidents Nixon and Ford 1989 Maya Angelou Poet 1990 John Brademas Former Congressman, President Emeritus of New York University 1991 Franklin D. Murphy Former Chief Executive Officer of the Times Mirror Company 1992 Barbara Jordan Fortner Congresswoman 1993 David McCullough Historian 1994 Winton Malcolm Blount Chairman of Blount, Inc., Fortner Postmaster General, Philanthropist 1995 Carlos Fuentes Author 1996 Alan K. Simpson Fortner Senator 1997 The Nancy Hanks Lecture on Arts and Public Policy: I Oth Anniversary Compendium is made possible through generous support from Philip Morris Companies Inc. LIST PRICE: $39.95 MEMEBER PRICE: $34.95 ISBN# 1-879-005639 (over to order!) w� t.� !2 C C) 0 Erl C) 2L > COD (I=,, C> RD C) M 0 0 - > rA 0 C) C) 0 CA V) cr t-j 0 0 Z Z ch 06 > 00 c< CD CD =r tA CO C) to 0 0 m W < CD CD M Ea 0 > z N F 0 m X R 0 m n > 0 �3 00 w 8" C> 0 o > 0 rL z 0 cm W 21st Century Community Learning Centers Regional Workshops To Offer Technical Assistance for Potential Grantees The U.S. Department of Education, with the National C ' ommunity Education Association.(NqEA) and' the National Center for Community Education (NCCE), is offering a series of one -day regional workshops to assist people who may apply for grants under the 21 st Century Community Learning Centers program. The workshops will assist potential applicants to plan and implement high -quality after -school programs, and will feature: • technical assistance -- tips on how to prepare the grant application • research results N examples of high -quality after -school programs and activities in the region The conferences are being sponsored by the C. S. Mott Foundation and are free, of charge to applicants. Each workshop will begin at 9 am and conclude by 6 pm. Please note the.dates and locations below and complete the registration form, which must be received by NCEA no later than January 26. Registration Form-21st Century Community Learning Center Program Regional Workshops Please check the site of your choice: —Boston —New York — Washington, DC —Atlanta —Dallas —St. Louis —Los Angeles —Seattle —Denver —Chicago —Flint Name: Title: Organization: Address: City: State: Zip: Phone: Fax: Registrants who submit this form to NCEA on or before January 26, will receive a complimentary lunch. Forms can be fazed to 703-359-0972, or mailed to: NCEA, 3929 Old Lee Highway, Suite 91-A, Fairfax, VA 22030. For additional information, you may call NCEA at 703-359-8973 See th e reverse side -for dates and locations for th e conferences. February 2, 1998 Boston Atlanta Royal Sonesta Hotel (Cambridge) Holiday Inn Atlanta Central 5 Cambridge Parkway 418 Armour Drive Cambridge, MA Atlanta, GA 617/491-3600 404/873-4661 February 4, 1998 New York Dallas Roosevelt Hotel Renaissance Dallas Hotel 45 East 45th St. & Madison Ave. 2222 Stemmons Freeway NY, NY Dallas, TX 214/631-2222 212/661-9600 February 6, 1998 Washington, DC St. Louis Holiday Inn (Alexandria) Holiday Inn Downtown Riverfront 625 First Street 200 North Fourth Street Alexandria,VA St. Louis, MO 703/548-6300 314/621-8200 February 9, 1998 Los Angeles Chicago LA Airport Marriott Ramada Plaza Hotel 5855 W. Century Blvd. 6600 N. Mannheim Road Los Angeles, CA Rosemont, IL 310/641-6700 847/827-5131 February 11, 1998 Seattle Flint, MI The Westin Riverfront Hotel 1900 5th Avenue One Riverfront Center West Seattle, WA Flint, MI , 206/728-1000 810/239-1234 February 13,1998 Denver The Westin (Tabor Center) 1672 Lawrence Street Denver, CO (303) 572-9100 40ma- topresent this new benchmark research study demonstrating the I INTRODUCTION Positive impact of the artSon This paper describes relationships between student involvement in the arts and academic achievement. The analysis is based on a education. Examining longitudi- nal data of25,000 stu�ents, Dr. Catterall's research reveals how involvement in the arts is linked to hoer academic Perfor- mance., increased standardized test scores, more communi� ser- vice, and lower drop -out rates. Using sophisticated research methods, he also demonstrates that these cognitive and devebp- mental benefits are reaped '-- UY students regardless of their sodoe- longitudinal study Of 25,000 secondary school students spon- sored by the United States Department of Education.'This nation- al data collection project launched in 1988 has supported leading research on student achievement in recent years, including stud- ies addressing school organization, curriculum and the problems of students at risk. This paper presents the first reported analysis of information in this national survey about student participation in the art5. Here the focus is arts involvement and its potential ties to academic success in the middle and high school years. The analysis is straightforward an ' d largely descriptive. Yet despite the simplicity of the approach, the results seem unprecedented in their grasp of how arts -rich versus arts -poor youngsters do in school. The findings are likely to garner a warm reception by read- ers necessarily lacking much in the way of hard data supporting what philosophers eloquently contend about the meaning of arts in human development.' conomic status. The study is reported in three sections. F; AMERICANS FOR THE ARTS ABOUT THE AUTHOR James S. Catterall is Professor and Assistant Dean at the UCLA Graduate School of Education & tnformation Studies. He is also Co -Director (with Professor Merlin C. Wittrock) of the UCLA Imagination Project, a group of fac- ulty, graduate students and arts professionals engaged in research and curriculum devel- opment concerning the arts and human devel- opment. Address: UCLA Department of Education, 3341 Moore Hall, Los Angeles, CA 90095-1521. E-mail- jamesc@gseis.ucia.edu. The first section describes student participation rates in 8th and ioth grades in various school and communi- ty based arts activities such as school band or drama productions, arts classes in school, and art -related lessons outside of school. The second section describes academic performance levels and selected behaviors and attitudes of students at grades 8 and io, for two student groups with differ- ent experiences with the arts: one group is students reporting high levels of overall involvement in the arts; the other is students with low arts involvement. As one might expect, there are systematic differences between these two groups favoring the arts -rich on all mea- sures. That such an outcome is expected stems from the fact that opportunities to participate in the arts are typically higher for children from more educated and affluent families — and these children tend to do bet- ter in school anyway for various reasons. In an effort to control for so obvious a challenge to general claims for the importance of the arts when it comes to school performance, a different analytical strategy is used in the third section. Here, relation- ships between involvement in the arts and achieve- ment are examined, this time for children from homes in the lowest quartile of the family income and parent ,education spectrum. The achievement differences between high and low -arts youth within this economi- cally disadvantaged group remain significant. Moreover, the importance of consistent involvement in the arts shows up in increased advantages for arts - rich (even though economically poor) youngsters by the ioth grade. A substantial case for the importance of the arts in the academic lives of middle and high schoolers is the primary implication of this research. SECTION 1: ARTS PARTICIPATION RATES IN MIDDLE AND HIGH SCHOOL The national survey used for this work provides the most comprehensive data on student participation in the arts available anywhere. Different indicators were used in the 8th and ioth grade surveys;, summaries of student par- ticipation rates are shown in Figure iA and iB (at right). FIGURE 1A: PERCENTAGES OF 8TH GRADERS INVOLVED IN ARTS -RELATED ACTIVITIES -rAKIES ONE CLASS P12,11NIEK OR MON, — 4!i Music D ma/Speech ral 10 1 tr�,VARTIICIPOIES ®R- J I Band (ifOrchestri- Z.� 2 _0% 10,—_ 'c";­ peech W As shown in Figure iA above, about half of 8th graders report taking an art or music class at least once per week. Only about one -tenth of 8th graders take drama classes. Approximately one fifth of students are involved in band, orchestra, or chorus. Art museum attendance is reported by 42 percent of 8th graders; over half in this group report attending science and history museums with their families. By ioth grade, regular involvement in the arts in school seems to drop-off. As shown in Figure iB, only about a third of students pursued art, music, or drama classes as 9th and ioth graders. The percentages of students studying the arts in school for more than two semesters during this time period are about 8 percent for art, 15 percent for music and 2 percent for dramatic arts. About one-fourth of students report taking out of school arts -related classes during grades 9 and io, with about one in five of all students taking classes once per week or more. MONOGRAPHS VOLUME I NUMBER 9 r] FIGURE 1B: PERCENTAGES OF 10TH GRADERS INVOLVED IN ARTS -RELATED ACTIVITIES TAKES COURSEWORK IN: Art o years 6"% o.5 years io.6% i year 17.2% i.� years 1.7% 2 years 6.1% Music o years 69.3% 0.5 years 5.1% i year 10.4% L5 years 1.6% 2 years 13.6% Drama o years 70.5% 0.5 years 3.7% i year 3.9% 1.5 years 0.4% 2 years L49� TAKES OUT-OF-SCHOCIL CLASSES IN: Music, Art, rarely or never 74.2% or Dance less than i / week 5.8% 1-2 per week 8.6% every day or almost 11.3% The statistics shown above for 8th and ioth graders would support various perspectives on arts involve- ment for secondary school students. Analysis of rela- tionships between the arts and academic success used the indicators shown in Figures iA and 113 to develop scales indicating overall arts -involvement lev- els at grade 8 and over grades 8 and io combined. A point was assigned for participation in a given arts class or activity, an additional point for serving as an officer of an arts -related endeavor (e.g., president of the drama club) and additional points for engaging in added years or high weekly frequency of an activity (e.g., taking lessons outside of school). Museum attendance by student families was assigned fraction- al points (one-third of a point) .4 Our main resulting scale — showing the point totals by student for cumu- lative involvement in the arts over both grades 8 and io — shows a total Of 2 or fewer points for the lowest - involved fourth of all students, and shows about 7 or more points for the highest -involved 'quarter of all stu- dents. This means something like the following: stu- dents in our low arts group typically enrolled -in one arts course in either grade with no additional involve- ment in the arts. Students in our high arts group may have taken 2-3 arts classes, participated in the band and drama clubs, and may be taking regular lessons outside of school. About 3 percent of all students earn zero points on this scale; another 3 percent score more than 12 Points. THE ARTS AND EIGHTH GRADE STUDENT PERFORMANCE The highest and lowest arts-invoived quartiles of all 8th graders and then ioth graders serve as a basis for general analyses of academic achievement. In the dis- cussion below, we refer to these groups as (high -arts) and (low -arts) students. Shown in Figure 2A (below) are various indicators of academic achievement as of eighth grade, by respective level of arts involvement. 4 AMERICANS FOR THE ARTS The Sth grade academic achievement indicators shown in Figure 2A favor the arts -rich, and include the following: English grades: Nearly Bo percent of high -arts youth report mostly As or Bs in English, in contrast to about 64 percent of low -arts youth. Standardized test scores: The national survey adminis- tered a variety of standardized tests to students every two years. The test score reported in Figure 2A for 8th graders reflects a ranking of students on a composite of verbal and mathematics tests. About two-thirds of high - arts students scored in the top 2 quartiles (or top half) of composite standardized test performance; in con- trast, only about 43 percent of low -arts students made it into the top half of the test performance distribution. Persistence in school: Another marked contrast is shown for the high -arts versus low -arts 8th graders. Although dropping out of school is relatively infre- quent between grades 8 and lo, only 1.4 percent of students with high arts -involvement as of grade 8 dropped out over the subsequent 2 years; the dropout rate was four times higher for low -arts students. Boredom in school: Ask any middle school kid or par- ent: boredom in school runs fairly high among all 8th grade students. But those not involved in the arts turn out to be more bored, more of the time: about 49 per - gh Arts Low Arts % IN EACH GROUP (%p Quartile) (Boftm Quartile) Scoring in top 2 quardles, Grade io Standard Test Composite 72.5%, 45.0% Scoring in top 2 quartiles in Reading' 70.9% 45.1%, Scoring at Level 2 Reading Proficiency ".59 43.1% Scoring In top 2 quartiles in Histo Citizenship, Geograph y 70 46.3 zi cent of all low -arts students claim they are bored in school half or most of the time. A still -high 42 percent of high -arts students make the same claim of substan- tial disinterest with whatfs going on In school. THE ARTS AND TENTH GRADE STUDENT PERFORMANCE The ioth grade analysis used a scale of arts involve- ment that grouped students according to overall levels of involvement in the arts for both 8th and ioth grades — using the scaling process outlined above — and compared the highest arts -involved quarter of the stu- dent population with the lowest arts -involved quarter of all students. Because available indicators at grade io differed somewhat from (and were more numerous than) those available for 8th graders, the report shows a similar and extended set of achievement, behavior and attitude measures for ioth graders, shown in Figures 2B and 2C (bottom and right). Figure 2B (bottom left) shows several academic performance contrasts between high -arts and. low - arts ioth graders. Standardized test scores: Nearly 75 percent of high -arts ioth graders scored in the top half of the composite (ver- bal and math skills combined) test score distribution. Only 45 percent of the low -arts youth met this standard. Reading performance: Paralleling standardized test performance, about two-thirds of the high -arts stu- dents scored in the top half of the reading performance distribution for ioth graders., Only 43 percent of low - arts students met the reading performance standard., Tests of History, Citizenship, and Geography: The bal- ance favoring high -arts involvement for ioth graders appears about the same for the National Educational Longitudinal Study of 1988 (NELS:88) test in history, citizenship and geography as for reading and the over- all standardized test composite: about 71 percent of high -arts students scored in the top half of the perfor- MONOGRAPHS VOLUME 1 NUMBER 9 5 mance distribution on this test, compared to about 46 percent of low -arts students. ADDITIONAL 10TH GRADE INDICATORS We explored in a very preliminary way the NELS:88 data base for other contrasts associated with student involvement in the arts. Three of these comparisons are shown in Figure 2C (at right): Community service performance: High arts -involved stu- dents are more likely to involve themselves in communi- ty service. A very strong majority, 86 percent, of low -arts students rarely engage in community service activities such as volunteering for social programs. In comparison, more than one-third of high -arts youth perform commu- nity service activities occasionally or more frequently. Attitudes about community service: Reported involve- ment in community service seems to go hand in hand with student beliefs about its importance. About 47 percent of high -arts ioth graders believe that commu- nity service is important or very important, in contrast to only 34 percent of low -arts students. Making time for the arts: An important issue lurking in these data describing student involvement in the arts is just how students more involved in the arts make time available for this involvement. This is an issue deserving focused attention in inquiries about why the arts matter, and how the arts may contribute positively to the development of children and adoles- cents. Presented here is just a small glimpse of such an inquiry, namely the time youth in the NELS:88 sur- vey spend watching television. * About twice as many high -arts ioth graders report watching less than an hour of television per day than low -arts students — 28 percent versus 15 percent. * The relationship for high television watching is the reciprocal: more low -arts youth report watching three hours or more of television then high -arts youth — 21 to 35 percent. High Arts Low AM % IN EACH GROUP (Top Quamw (Baftom Quirtno Rarely perform Community service 65.2% 86.o% Consider community service important or very Important - 46.6% 33-9% Television watching. weeMays Percentage watching 1 hour or less 28.2% 15.1% Percentage watching 3 hours or more 2o.6% 34.9% INTERIM CONCLUSIONS: GOOD NEWS FOR THE ARTS, BUT WHAT ABOUT FAMILY BACKGROUND DIFFERENCES? The preceding analyses and displays show unambigu- ous positive academic, behavioral and attitudinal associations with student involvement in the arts. High -arts students in general score better on academ- ic tests, achieve more in school, and exhibit more com- munity -minded values than low -arts students. While from the point of view of the arts enthusiast there seems to be much to cheer about in these findings, it does not take extensive experience with developmen- tat and educational inquiry to realize that involvement in the arts is neither the only nor the most important difference between the high and low -arts groups com- pared. An unquestionable substantial contributor to the differences just shown is the fact that children dif- fer in their access to, and engagement with, the arts. A crucial difference is the fact that children from more educated and affluent households are more like- ly to be involved with the arts. This is expected because of various advantages that go hand in hand with socio-economic status (SES): * ability to afford private lessons * increased parent resources to transport children to arts activities * living in more affluent school districts where arts programs are more prevalent ri AMERICANS FOR THE ARTS * possibly more parent encouragement for the arts because of their own advantaged and comparatively arts -rich school years and adult lives This view is substantiated by family income statistics, about the high and low -arts groups in our database used f or this analysis. The chart below shows a clear relationship between SES and arts involvement in the national sample enlisted for this research: . . PROBABILITY OF ARTS INVOLVEMENT BY SOCIOECONOMIC STATUS (SES) SCALE 40% � ------------------------- IIIGN ARTS INVOLVEMENT LOW AMS INVOLVEMENT 0 "ION SU QUARTILE 2 LOW SES QUARTILE A simple symmetry is displayed in the chart above: A student's probability of high arts involvement is twice as high if his/her family is in the highest family income quartile than in the lowest quartile. * Conversely, a student is twice as likely to show low arts involvement if he/she is from a low SES family than from a high SES family. Thus high-SES youth are considerably oVer-repre- sented in our high -arts group; low-SES youth are con- siderably over -represented in our low -arts group. (The strong relationship between family background and arts participation is also noted in early analyses based on the National Assessment of Educational Progress and a 1981 report of the Second National Art Assessment.)6 So while the various advantages to arts involvement reported above seem substantial and powerful, it is by no means simple to tease out just what the arts per se have to do with this. Without attempting a fine-grained analysis, a substantial portion of the academic advan- tages associated with the arts should be attributed to just who has access to and encouragement for the arts. At the same time, not all of the advantages should be assumed to be tied up in this primary selec- tion factor. A case for this contention is supported by the subsequent analysis in Section 3, where we exam- ine relationships between the arts and student perfQr- mance within the low SES quartile of all students — a group for whom differences in access to the arts based on family economic resources are considerably more constrained. Besides arguing that -such an analysis tends to meet the SES relationship challenge just described, we have ample additional reason for an interest in children from homes where parent income and education levels are low. The economically disad- vantaged core of our youth have drawn a great deal of attention from educators and education policy schol- ars in their own right for decades — children in this group, on average, have the greatest difficulties suc- ceeding in school and as adults. Far more poor than affluent children fail in school, drop out without gradu- ating, and eventually lead adult lives dependent on public services such as welfare and involved in pub- licly costly behaviors such a criminal activity.' 14ere is an exploration of what the arts mean for economically disadvantaged 8th and ioth graders. This section replicates the analysis performed for all 8th and ioth graders above, in this case comparing high -arts and low -arts students from within the least affluent quarter of the nation's student population. The analysis procedures are essentially the same, with the exception of restricting the inquiry to students whose families are in the lowest parent education and income (or SES) quartile. This means that only the poorest 6,500 Out of the original 25,000 8th graders are considered; this group is then examined for stu- dents meeting the low and high arts -involvement crite- ria established for the analysis in Section 2.' Consistent with data shown in the chart is an observa- tion that among the low SES youth in the NELS:88 MONOGRAPHS VOLUME I NUMBER 9 7 survey, about four times as many youngsters fall into the low -arts group as into the high -arts group. It is these two groups that now draw interest. ARTS AND STH GRADE STUDENT PERFOR- MANCE IN THE LOW SES QUARTILE Paralleling the analysis for all students shown in Section 2 above, we here examine academic perfor- mance indicators for high -arts versus low -arts stu- dents from low SES families. The overall performance levels of the entire economically disadvantaged group are lower than performance levels for all stu- dents, as we would expect. But the positive relation- ships between arts engagement and academic perfor- mance remain robust and systematic, as shown ini- tially in Figure 3A (at right). Even more important, the academic advantages for arts -involved economically disadvantaged youngsters are quite pronounced by grade io, especially as shown in Figure 3B (at right). English grades: About 8 percent more high -arts stu- dents report mostly As and Bs in English over grades 6- 8. While the absolute increment between the two groups is 8 percentage points, the percentage of high - arts students showing lofty English grades (64.5 per- cent) is 14.4 percent higher than the percentage of low - arts students (5.6.4 percent) doing this well in English., Standardized test scores: An added 5 percent of high - arts students score in the top half of the composite test score distribution (reading, verbal and mathemat- ics tests). This is a 20.4 percent difference favoring high -arts youngsters. Dropping out of school: Dropout rates are higher for all students with low SES family backgrounds. But the dropout rate between grades 8 and io for low -arts stu- dents (9-4 percent) is 45 percent higher than the rate for high -arts students (6-5 percent). Boredom in school: Student reports of being bored in school remain high, but boredom levels are slightly lower overall for low SES youngsters than for all 8th % IN EACH GROUP High LOW Earning mostly As and Bs in English Scoring in top 2 4uartiles on standard tests (2) Dropping out by grade io "Bored in schoor half or most of the time - Medium to High Self Concept Volunteer Work is somewhat to very important Rarely or never performs community service work 64.5% 29-5% 6.5% 41.0% 64.2% 52-5% 74-5% 56.4% 24-5% 9.4% 46.o% 58-8% 39.2% 8j.2% % IN EACH GROUP High LOW Scoring in top 2 quartiles, Grade io Standard Test Composite (2) 41.4% 24.9% Scoring in top 2 quartiles; in Reading 43.8% . 28.4% Scoring at Level 2 Reading Proficiency (3) 43.8% 28.4% Scoring in top 2 quartiles in History, Citizenship and Geography 41.6% 28.6% graders. For the low SES students, only 41 percent of high -arts students claim high levels of boredom, in contrast to 46 percent of low -arts 8th graders. Student self concept: High arts -involved, low SES youngsters report higher self concepts by about 5.5 percentage points — 9.2 percent higher than low -arts students. The self concept scale is based on student answers to questions about how much they value themselves, their abilities, and their achievements. Behavior and attitudes about volunteerism and com- munity service: Conforming to what is reported above for'all students, within the low SES group, high -arts students report more community service activities by 8 AMERICANS FOR THE ARTS more than io percent; high -arts students also report with considerably more frequency that volunteer work is somewhat to very important (by a percentage differ- ence of about one-third). ARTS AND 10TH GRADE STUDENT PERFOR- MANCE IN THE LOW SES QUARTILE Above is a report of modest but significant and sys- tematic academic performance differences favoring high -arts 8th grade students within the low SES quar- tile. Below is an examination of academic performance differences related to arts involvement by loth grade for the same low SES group. To summarize in a few words: the academic perfor- mance differences for low SES children linked to arts involvement are greater and more significant by the loth grade. This contrast reflects a better and more sustained indicator of arts involvement — the high - versus low -arts groups are based now on a composite of indicators of arts involvement over both 8th and loth grades. And the outcomes are more meaningful beca use by the spring of loth grade, academic perfor- mance tends to get closer to what student high school careers will eventually amount to. As shown in Figure A the academic performance levels of high -arts loth graders outstrip the perfor- mance levels of low -arts students by more than half across the board — the shares scoring in the top two % IN EACN GROUP Rarely perform community -service _6_q�2% 86-0% Consider Community service Imp'ortanfoiri very important �gW 49 Television watching, weekdays .Percentage watching -i hour or less 64% 1 A percentage watching3 hours or 33.6 7 quartiles of the standardized test composite; the pro- portions scoring in the top half of the reading test score distribution; the fraction reading at standard for grade io, and the share scoring in the top half of the test distribution in history, citizenship, and geography. Various additional indicators of advantage for arts - involved students within the low SES ranks also show up in NELS:88 data. Several are shown in Figure �C (bottom left). As reported for students more generally, low SES students line up along arts involvement lines when it comes to community service practices and attitudes: more than twice as many high -arts low SES students are actively involved in community service * 21 percent more consider community service important' Again, consistent with what is reported for all students, high -arts youth from low SES family backgrounds report watching less television than low -arts youth: * nearly one-third more low -arts youth report watching 3 hours or more per weekday * about 23 percent more high -arts youngsters than iow-arts youngsters report watching one hour or less of television on a typical school night CONCLUSIONS This study finds considerable advantages for you th high- ly engaged in the arts during grades 8 and io when com- pared to arts -poor students. Academic grades, standard- ized test scores, measured reading levels and attitudes concerning commitment to community were all higher for students maintaining high levels of activity in music, chorus, drama and the visual arts. And the academic performance differences were quite pronounced by loth grade, where students demonstrated consistent involve- ment (or lack of involvement) through two years of data collection across the middle and early high school years. This pattern holds both generally in this 25,000 student sample, and most importantly for students in the lowest quartile of family education and income. Explaining these differences? This brief report does not explore the theoretical rationales for why the arts might MONOGRAPHS VOLUME I NUMBER 9 9 matter in ways suggested, although much can be said about such foundations and has been documented in previous work by the author and others. These can be grouped into major categories reflecting the various roles that the arts play in promoting cognitive develop- ment (from specific relations such as the influence of music on perception and comprehension of mathemati- cat structure to the more general roles of imagery and representation on cognition). The arts serve to broaden access to meaning by offering ways of thinking and ways of representation to youngsters possessing a spectrum of "intelligences" scattered unevenly across the popuia- tion. The arts also show links to student motivation and engagement in school, attitudes that contribute to acad- emic persistence and achievement. Many arts activities, particularly the performing arts, also promote communi- ty — advancing shared purpose and team spirit required to perform an ensemble musical or dramatic work, or to design and paint a public mural. With the promotion of community surely comes empathy and general attach- ment to the larger values of the school and the adult society which high school students will soon join. Success by artistic association? The arts show advan- tages when it comes to academic achievement in the relationships we describe. Even in the absence of causal attributions yet to be proved in our Work with this national database the perspectives we show elicit another reason to promote more involvement in the arts for more youngsters. This analysis of the NELS:88 survey establishes that students involved in the arts are doing better in school than those who are not — for whatever constellation of reasons. Research into academic achievement going back three decades and more argues that the motivation and success of one's peers have an influence on how a youngster does in school. At very least, these data support the con- tention that rubbing shoulders with arts -involved youngsters in the middle and high school years is, on average, a smart idea when it comes to choosing friends and activities. Unequal access to the arts. Although not the main theme of this study, the data support popular convic- tions as welt as research concluding that access to the arts is inequitably distributed in our society. Students from poor and less educated families are much more likely to record low levels of participation in the arts during middle and high school; affluent youngsters are much more likely to show high engagement in the arts. The arts do matter — not only as worthwhile experiences in their own right, but also as instruments of cognitive growth and development and as agents of motivation for school success. A FINAL NOTE - SCALING UP RESEARCH ATTENTION TO THE ARTS More than eight years into the most important educa- tional survey addressing educational conditions and outcomes for American youth, this brief exploration appears to be the first analysis of student p articipa- tion in the arts to appear in print. The likely reasons for this speak to the lagging place of the arts in the imaginations of most contemporary education leaders, policy makers and researchers. When academics have turned their lenses to the powerful NELS:88 survey, the issues they explore concentrate on the tried and true, even if their questions are important: Why do children fail? Who drops out of school? What curricu- lum designs or teaching practices contribute to math, science, and reading achievement? What accounts for the personal, educational and occupational aspira- tions of youth? Who is at -risk, who is resilient, and why? Which family and community supports for educa- tion matter? Good and critical questions, all. But scholars with the patience, computing facilities and modeling skills needed to work with this data base seem as much interested in their techniques as in their subjects, and when it comes to tackling educa- tional issues they gravitate to mathematics, science and reading because that is what the policy communi- ty is so keen on nowadays. There is reason to spend more time in our large-scale queries into educational achievement on what we can know about the arts and student development and accomplishment of all sorts. This work is a start on this agenda. 10 AMERICANS FOR THE ARTS ENDNOTES i. This research is based on the National Educational Longitudinal Study of 2988 (NELS;88), United States Department of Education, Office of Educational Research and Improvement. This nation- al study followed about 25,000 students In 2000 diverse schools across the United States beginning in ath grade In spring of 1988, with follow-up data collection in 1990. 2992, 1994 and ongoing. Data are based on student sur. veys, achievement tests, parent surveys, teacher surveys and school princi- pal surveys. This prelimi- nary analysis is based on analysis of data for Oth graders through the loth grade follow up. 2. Our recent broad review of research on the arts and learning, like other reviews before and since, turned up a huge imbal- ance favoring exhortation and argument for the importance of the arts as opposed to good research designs and defensible data about student perfor. mance supporting these arguments. There are hun- dreds of small-scale stud. ies suggesting that various art forms bring develop- mental benefits to chil- dren. See Jaye T. Darby and James S. Catterall. The Fourth R: The Arts and Learning. Teachers College Record, 96/2 (Winter 1994).299-328. 3, Detailed descriptions of National Educational Longitudinal Study Of igge (NELS:88) variables used for this analysis and additional detailed Infer- mation about the methods used to construct scale Of student arts invOlveme:t are available from the author. See contact infor. mation in Footnote 2. 4. it IS Possible to weight- these indicators of arts -involvement in many ways. We chose assign less weight to mustum-going than to taking regular arts classes because of our belief that regular arts classes proba- bly suggest more engage- ment with the arts than occasional or infrequent museum attendance. The data base contains very limited indicators of fre- quency or duration for museum attendance. 5. Levels refer to criterion standards for different scores on the reading test. Students who demonstrate specific levels of reading comprehension are Pegged at specific levels, usually o, i or 2 for a given grade level or cluster of levels. What a give level Indicates corresponds to the test designers agreed stan- dards for what each level means and how student reading Is to be scared. 6. National Assessment Of Educational Progress, Art Technical Report: Exercise Volume, Report "0. 06-A- 20 (Denver: Education Commission of the States. 1978); also Art and Young Americans, 197419; Selected Results from the Second National Art Assessment. Report no. so-A.ol (Denver: Education Commission Of the States, 2981. 7. Sea James 5- Catterail, On the Social Costs of Dropping out of School. The High School Journal (71)/, (october-November, 2987),19-30. a. Students Spofing 2 Or fewer "points' related to involvement in arts activ- Ities over grades a and 10 are included In the Iow. ans group; students scor- ing more than 7 points are included in the high - arts group. 9. This way of framing dif- ferences is analogous to the following contrast: If two groups scare 25 per- cent and io percent respectively on a measure, there are two ways of characterizing this differ- ence: In one representa- tion. one group is 5 per- cent ahead of the other; we call this an increment. in another representation. the iS percent group has outperformed the io per- cent group by 5o percent; we call this a percentage difference. io. Note that a 49.2 Per- cent share is incrementally 22 percent higher than a 40.7 percent share. See previous note. MONOGRAPHS VOLUME I NUMBER 9 I I GOVERNING BOARD Chair Fred Lazarus IV The Maryland Institute, College.ofArt ist Vice Chair Harriet Sanford Fulton County Arts Council, Atlanta 2nd Vice Chair William Lehr, Jr. Hershey, Pennsylvania 3rd Vice Chair Patricia Holihan Steinhardt King County Arts Commission, Seattle 4th Vice Chair Peter F. Donnelly Corporate Council for the Arts, Seattle Secretary Sandra Gibson Public Corporation for the Arts, Long Beach Treasurer Steven D. Spiess Crovath, Swaine & Moore At Large Madeleine Berman Franklin, Michigan Mrs. Jack S. Blanton, Sr. Houston, Texas Bill Bulick Regional Arts and Culture Council, Portland (Ore.) Donald R. Greene The Coca-Cola Foundation Mrs. Michael A. Miles New York, New York Mrs. LeRoy Rubin New York, New York Full Board Jerry Alien City of San lose Office of Cultural Affairs Ramona Baker Arts Council of Indianapolis, Inc. John Paul Batiste Texas Commission on the Arts Caroline Bock BRAVO: the Film and Arts Network Raymond A. Boyce Joseph E. Seagram & Sons, Inc. Willard L. Boyd Field Museum of Natural History John Brademas New York University Janet Brown South Dakotans for the Arts Kathryn Murphy Burke Wisconsin Arts Board Robert Bush Hickory, North Carolina Mrs. Howard Stephen Cowan Boothbay Harbor, Maine Ken Fergeson National Bank of Commerce, Altus (Okla.) 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Rosser California State University, Los Angeles Janet Sarbaugh Heinz Endowments Molly Sasse Allied Arts of Greater Chattanooga Sherry Shannon City of Dallas Office of Cultural Affairs Joan Small City of Chicago Department of Cultural Affairs John Straus New York, New York Mrs. Gerald H. Westby Tulsa, Oklahoma Americans for the Arts is the national organization for groups and in.dividu-. als across the United States de dicated to advancing the arts and culture. Founded by the American Council for the Arts, representing a broad network of arts supporters, patrons and busi- ness leaders, and the National Assembly of Local Arts Agencies, the country's largest alliance of communi- ty arts organizations, Americans for the Arts strives to make the arts more accessible to every adult and child in America. 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Community Cultural Planning: Development and Design to Meet Local Needs ocT 97 The 1997 Nancy Hanks Lecture on Arts and Public Policy: Alan Simpson SEPT 97 Program Planning and Evaluation: Using Logic Models in Arts Programs for At -Risk Youth JUNE/JULY 97 The Minnesota Model: Reaching New Audiences with Literature MAY 97 Hatching Art: Creating a Vital Arts Presence in Your Community APR 97 United Arts Funds: Meeting the Challenge of Increased Private Sector Support for the Arts MAR 97 Making Advocacy a Habit FEB 97 Cultural Tourism: Bridging America Through Partnerships in the Arts, Tourism and Economic Development JAN 97 The Arts and Older Americans DOUBLE ISSUE NOV/DEC 96 For Immediate Release: Strategic Media for Local Arts Agencies cicT 96 The Arts, Education and Technology DOUBLE ISSUE JUN/JUL % Cultural Diversity and the LAA APR 96 Rural America in Transition: Innovative Responses MAR % Anchored in Community: Folk Arts and the Local Arts Agency FEB % Arts Stabilization: A New Frontier for Local Arts Agencies? 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OZ/25/90 Z2:45 FROWEnhanced Fax TD:7607777101 02/25/98 20:15 AMERICANS FOR THE ARTS 4 S A CA IS 11 Wilson - PAGE 001 H0.796 P002/002 AMERICAN QF1111 THE "ARTS TO: Americans for the Arts Members and Friends FR: Bob Lynch, President and CEO, Americans for the Arts Jennifer Gottlieb, Director of Communications, Americans for the Arts RE: Popular CBS Program To Feature Message on Value of the Arts DT: February 25, 1998 Exciting news! This Sunday evening, CBS's Touched By An Angel program will feature a story based an Richard Bunkall, a real.life artist with Lou Gehrig's disease. A public service announcement immediately following the broadcast will highlight the importance of the arts to American life and the power of the arts to transcend challenges of all kinds. Viewers will Michael K. Jordan be encouraged to call Americans for the Arts toll free (1.088.411.2382) for more The'CUS Corporation ChAli. NallionAl PoliCy Board information on how to get involved in the arts. Fired La2afU& IV 1he marviand In-,Ilule, Americans for the Arts is pleased to partner with CBS on this effom which complements Collexe of Art " This campaign — comprised of Chair, GOVIC'Uning Board our joint public service campaign, "The Arts Enrich Us All. Robert L. Lynch unifying messages about the value of the arts and culture — was launched last October in Pitsident and CEO honor of National Arts and Humanities Month and continues to air on CBS, including throughout the network's coverage of the Olympic Games. 1000 Vermont AVenue NW 12th Flaor Washington DC 20005 T 202 3712830 F 202 3710424 One East 53rd Street New York NY 1002 2 T 212 223 2787 F 212 91110 48S7 www.artsusa.ors Touched By An Angel — with 30 million viewers — is the #2 drama on U.S. network television and one of the most popular series worldwide. Among its honors are five Emmy nominations, including the prestigious "President's Award" for programming that best explores social issues and encourages changes to help society. Callers to the toll free number will be sent a brochure about the value of the arts and the importance of *access to the arts for all Americans; included will be a special insert on the arts and disabilities (including a list of references). Both were prepared specifically for this initiative by Americans for the Arts. WHO: Americans for the Arts and CBS Television Network WHAT: Touched By An Angel with PSA on value of the arts immediately following WHEN: Sunday, March i — 8:00 p.m. EST Local public relatlopps Idea You may want to contact your CBS affiliate to offer a news Story about local arts prograrnslinitiatives, — specifically those related to the arts and healing and/or disabilities — for that evening's Droodrosil 02—?5—qH ?A : 47 BECFIVED FROM:Fnhancind FRx P - f9 I