CAC 03 26 1998T4ht 4 4 Q"
CULTURAL COMMISSION AGENDA
La Quinta Civic Center Study Session Room
78-495 Calle Tampico - La Quinta, CA 92253
March 26, 1998
12:00 Noon
1. CALL TO ORDER
A. Pledge of Allegiance
B. Roll Call
Ill. PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to five minutes or less.
Ill. CONFIRMATION OF AGENDA
Corrections, deletions or reorganization of the agenda
IV. CONSENT CALENDAR
A. Approval of Minutes of February 26, 1998
B. Monthly Department Report for February 1998
V. PUBLIC HEARING
Vi. BUSINESS ITEMS
A. Discussion of Community Picnic
B. Cultural Plan
C. Discussion of Artist of the Month
D. Conference Attendance - CALAA and Americans for the Arts
E. Cultural Commission Work Plan
F. Commissioner Correspondence
Vil. CORRESPONDENCE AND WRITTEN MATERIALS
A. Art in Public Places Commission Minutes for February 2, 1998
B. Historical Preservation Commission Minutes for November 20, 1997 & January 15, 1998
Vill. COMMISSIONER ITEMS
IX. ADJOURNMENT
NEXT MEETING INFORMATION
April 23, 1998 12:00 Noon
La Quinta Civic Center Study Session Room
C:\MyData\CRISTAL\CAC\CAC3-26.wpd
OF
CULTURAL COMMISSION MEETING
DATE: March 26, 1998
ITEM TITLE: Monthly Department Report for February 1998
BACKGROUND:
The Community Services Department completes a monthly Department Report consisting of
attendance figures for all programs, upcoming events and meetings attended. The Department
Report is transmitted to the City Council on the second Council meeting of every month.
RECOMMENDATION:
Receive and file.
Mark Weiss
Assistant City Manager
Attachment: Monthly Department Report
ff un UT us] t w
TO:
FROM:
VIA:
DATE:
T4ht 4 4 Q"
MEMORANDUM
Honorable Mayor and Members of the City Council
Marni Kunsman, Recreation Supervisoa*
Tom Hartung, Building & Safety Director
March 17, 1998
SUBJECT: Transmittal of Community Services Department Report for the Month
of February 1998
UPCOMING EVENTS OF THE COMMUNITY SERVICES DEPARTMENT FOR THE MONTH OF
APRIL 1998:
April 2 Community Garden Meeting, Sr. Center
April 4 Annual Egg Hunt and Chalk Drawing Contest, La Quinta Sports Complex
April 6 Spring Break Trip Camp, Camelot Park Excursion
April 7 Spring Break Trip Camp, Park Picnic Extravaganza
April 8 Spring Break Trip Camp, Ice Skating Excursion
April 8 Estate Planning Seminar, Sr. Center
April 9 Spring Break Trip Camp, Trip to the Movies
April 9 Adult Soccer League Meeting, Spring/Summer Season, La Quinta Civic Center
'April 10 Spring Break Trip Camp, Oasis Waterpark
April 16. Spring Fling Luncheon, Sr. Center
April 19 Adult Soccer League Begins, Indio High School
April 18 La Quinta Community Picnic, La Quinta Sports Complex
April 20 Special Low Cost Afterschool Class Program Begins, Truman School
April 20 Special Low Cost Afterschool Class Program Begins, Adams School
April 21 Free Hearing Consultation & Hearing Aid Check
April 22 Free Legal Consultation with Attorney Ben Reinhardt
April 22 Asset Protection Seminar, Sr. Center
April 23 Community Garden Meeting, Sr. Center
April 23 Healthy Cooking Class, Sr. Center
April 28 "55 Alive," Mature Driving Course, Sr. Center
April 29 Travel Seminar, Slower Choices for Seniors, Sr. Center
T4ht 4 etA Qu&m
COMMUNITY SERVICES DEPARTMENT
ATTENDANCE REPORT FOR THE MONTH OF FEBRUARY 1998
SUMMARY SHEET
Meetings Per Mon hn
19981
19971
Variance
19981 97
Programs
Leisure Class Total
135
501
83
47
201
Afterschool Program Total
1 142
421
97
60
11
Special Events Total
411
01
41
2
01
Adult Sports Total
2521
961
204
10
Senior Center Total
3,925!
2,9001
1025
1501
140
Kidsline Call Total
3861
4191
-33
n/a
n/a
Program Total:
1 4881 1 35071
1417
2691
_175
!Rental Attendance
La Quinta Sports Complex
lWildcats Softball
201
30
-10
4
41
!AYSO Soccer
601
50
10
8
10�
Rental Total:
801
801
0
12
14
PARTICIPATION
GRAND TOTAL
1 49611
35871
14171
2811
1891
19981 19971
Variance
Volunteer Hours
Senior Center
1,075,
1,176
-101
iMeals on Wheels
50
� 43
7
Kidsline
821
411
41
Volunteer Total:
12071
1260
-53
�Revenue
�Sr. Center Revenue
$4,7231
$1,1761
$159
'�Facility Rental Revenue $01
$1,3231
—$1,323,
'iRecreation Programs 1 $2,8001 $3,875
($1,075
Revenue Total: $8,8461 $5,051
L $4071
Page 1
Youth and Adult Recreation Attendance
I
Meetings Per Mo
1998 1997 !Variance 1
1998 1991
Leisure Classes
Beginning Guitar 141
121
2
4
41
Intermediate Guitar 21
01
2
4
0
Personal Photography 51
01
5
3
0
Dog Obedience Session 1 61
71
-1
4
4
Reading Shakespeare Session 1 81.
01
8
31
0
Golf: The KISS Method Session li 41
01
4
41
0
Golf: The PAR Method Session 11 11
01
1
41
t
Stock Market Seminar 221
01
22
21-
0
Beginning Computers, Mon. 9
01
9
�O
Beginning Computers, Tues. 10
101
0
4
1 4
Beginning Computers, Wed. 10
101
0
4
4
Beginning Computers, Thurs. 1.0
ill
-1
4
4
Preschool Tiny Dancers, Session 11 18
0
18
1
0
Tiny Tot Dance & Twirl Session 11 9
0
9
1
0
Youth Dance & Twirl, Session 11 71
01
7
1
0
Leisure Class Subtotal '1351
Sol
85
47
Afterschool Class Program
Truman, Improve Your 3 R's 10
6
4
3
3
Adams, Improve Your 3 R's 10
0
10
4
0
Truman, Creative Painting, Mon. 12
0
12
4
0
Truman, Creative Painting, Tues. 7
0
7
4
0
Adams, Creative Painting, Wed. i 7
0
7
4
0
Adams, Creative Painting, Thurs. 5
0
51
4
0
Truman Football 4
12
-81
4,
3
Adams Football 4
0
4
1
0
Truman Basketball 12
12
0
4
4
lAdams Basketball 11
01
11
4
0
Truman Tumbling 141
121
2
4
1
Adams Tumbling 101
0
10
4
0
Truman, Beginning Keyboard, Wed 101
0
10
4
0
Truman, Beginning Keyboard Fri. 10
0
10
4
:1
Adams, Beginnin Keyboard, Tues. 1 6
0
6
4
0
Adams, Beginning Keyboard, Thurs.i 10
01
10
4
0
Afterschool Program Subtotal 142
42
100
60
11
Special Events
Radio Control Car Races 41
0
41
2
0
Dog Day Afternoon 50
70
-20
1
1
Special Events Subtotal 911
70
21
3
1
Adult Sports
Adult Volleyball League 72
961
24
6 41
Adult Soccer League 180
OT
180
41 01
Sports Subtotal 252
.961
204
101 41
Page 2
Senior Center Attendance
-Meet.ings Per Month --
1998 1 !99T— Variance 1998 1997
Sr. Activities
A.A. R.P. Tax Aide 411 391
Ambassador Attendance W
2! 4i 4
-311 n/a n/a
Billiards 10]
-11 n/a n/a
1 ---
Blood Pressure Check
551
60i 5
4j 4
Bridge, ACBL T
223
�34
01
223
F 0
Bridge Duplicate/Social
2
4181
-76
101
14
Creative Writing Club
40
601
-20
41
8
FIND Food Distribution
507
229
278
41
4
Golden Tones Rehearsal
64
126
-62
4
4
Golden Tones Performance
30
is
12
2
1
Hearing Consultation
6
4
21
1
1
ice Cream Social
78;
25
53
1
2
information Services
3461
181
165
n/a
n/a
Legal Consultation
4
0
4
1
0
Medicare Consultation
3
1
2
n/a
n/a —
Monthly Birthday Party
291
28,
1
1
1
Movie Time
51
22
29
4
4
Referral and Outreic—h--
36
0
36
n/a
n/a —
Table Games
4
40
-36
1
4
Television Viewing
48
28
20
n/a
n/a
Tennis
36
14
2-2
3
Sr. Activities Subtotal 1
2039
1393
646
49
64
Sr. Classes
AARP "55" Class
50
24
26
1
1
Arts & Crafts
52
33
19
4
4
Ballroom Dance
54
0
54
4
0
Bridge Lessons
243
56
187
13
3
Ceramics
21
20
1
3
4
Computer
134
154
-20
24
24
Exercise
704
594
110
11
11
Line Dance
36
47
-11
6
a
PACE Exercise
73
62
11
8
8
Painting
42
38
4
4
4
Spanish Lessons
99
96
3
3
4
Tap Dhnce Class
23
23
0
3
3
Watercolor Class
36
33
3
3
3
Yoga
30
24
6
3
4
Sr. Class Subtotal
1597
1204
393
90
81
Sr. Special Events
Big Band Dance
63
120
-57
1
1
Community Garden
12
0
12
2
0
Dog Training
16
.7
9
1
1
Luncheon
ill
104
7
1
1
Seminars
8
72
-64
3
2
Share Meetings/Si6nZ�p—
Stroke Screening
Sr. ents Subtotal
9
70
289
0
0
303
9
70
-14
2
1
0
0
5
,Senior Center ofali---'
392
1 2900
1025,
1150,
140
Page 3
Tit,/ 4 4 Qum&
OF
CULTURAL COMMISSION
MEETING DATE: March 26, 1998
ITEM TITLE: Discussion of Community Picnic
RECOMMENDATION:
As deemed appropriate by the Commission.
FISCAL IMPAC :
There are no funds budgeted within the Cultural Commission's portion of the
City's Fiscal Year 1997-98 Budget for participation in this Picnic.
BACKGROUND AND OVERVIEW:
At its February 26t' meeting, the Commission considered a request by the Parks &
Recreation Commission for the Cultural Commission to participate in the City's
Community Picnic on April 18, 1998 (see attached). The Commission agreed to
participate by setting up a table and inviting other cultural/art organizations to attend
the Picnic. The Commission further directed that the matter be discussed in more
detail at the March Commission meeting.
The Commission may wish to discuss the following in relation to the Picnic:
coordination and staffing the table (staff has determined that a basic table with chairs
will be available for use by the Commission); identification and preparation of
handouts for the public, and solicitation of participation from other cultural
organizations. These items were briefly mentioned at the February Commission
meeting; however, no firm decision was reached.
This space on the agenda has been reserved for the Commission to discuss the
preparations for the Community Picnic.
FINDINGS AND ALTERNATIVES:
The options available to the Commission include:
1 . Identify and coordinate participation in Picnic; or
2. Do not participate in the Picnic; or
3. Provide staff with alternative direction.
Mark Weiss, Assistant City Manager
Attachment:
1 . Community Picnic Flyer
c: cultstaffmar98-01picnic.wpd
ATTACHMENT
0
CrrY OF LA QUWA
IM CNIC
IIIIIIb IIIIIIIi III 111 11
OF CIO �1,111 111111� I ( 111111
Saturday, April 16th
11:00 - 1:00 PM
At the La Quinta Sports Complex
(Avenue 50 & Park Avenue - By LQMS and Truman School)
Enjoly a daly of fun in the sun with food, music,
and entertaimnent for eveNbod-y! .
Free Pizza Nut Personal Pan Pizzas
Bounce House for Kids
Games & Prizes
. Special Visit big Assemblxjman Jim Battin
Meet Your Citij Council & Commission Members
Sponsored by the La Quinta Parks Sr Recreation Commission
r kil
dAr
Bring the entire familly!
Join the celebration for all La Quinta residents,
community organizations, and businesses.
Call 777-7090 for details!
March 13, 1998
Mr. Britt Wilson, Management Assistance
P. 0. Box 1504
La Quinta, California 92253
SUBJECT: CULTURAL PLAN
Dear Mr. Wilson:
2 4
The La Quinta Rotary Club Board of Directors reviewed your proposed document on March 12,
1998. The Board has no comments at this time.
Sincerely,
LE
ENT
La Quinta—Rotary
P. 0. Box 785
La Quinta, California 92253
SUBJECT: THE CONSIDERATION OF THE
CULTURAL MASTER PLAN
IN REVIEWING THE FINAL DRAFT OF SUBJECT PLAN -AS SUBMITTED BY
THE CULTURAL COMMISSION I FIND IT TO BE A VERY AMBITIOUS GOAL
SETTING PLAN. I ALSO REALIZE IT IS JUST WHAT IT IS MEANT TO
BE, A PLAN FOR THE DEVELOPMENT OF CULTURE WITHIN OUR CITY. THERE
ARE MANY DETAILS THAT NEED TO BE ADDRESSED SUCH AS THE HOWS,
WHO, WHEN, FINANCIAL, ETC., BUT THEY WILL BE ADDRESSED ONE BY
ONE IN TIME AS THE PLAN PROGRESSES. THE STATED NEXT STEP, AFTER
COUNCIL CONCURANCE, IS CORRECT. THE NEED TO PRIORITIZE WHAT
IS PERCIEVED TO BE OBTAINABLE GOALS SHOULD BE INITIAL STEPS
IN ORDER TO MOVE FOREWARD.
I WOULD LIKE TO TAKE THIS OPPORTUNITY TO THANK THE MEMBERS OF
THE CULTURAL COMMISSION FOR ALL THEIR HARD WORK IN PUTTING THIS
PLAN TOGETHER. I FIND THE PLAN WELL DONE AND THAT IT ADDRESSES
THE CULTURAL GOALS OF OUR COMMUNITY.
7,
v
0 ol
CULTURAL COMMISSION
MEETING DATE: March 26, 1998
ITEM TITLE: Cultural Plan
RECOMMENDATION:
As deemed appropriate by the Commission.
FISCAL IMPAC :
None.
ML
At its February 26, 1998 meeting, the Commission voted to forward the Cultural Plan
to the City Council with a recommendation for approval and incorporation into the
Cultural Element of the City's General Plan, currently being updated. The Commission
also requested that this item be agendized for the March Commission meeting.
The consideration of the Commission's recommendation for adoption of the Cultural
Plan was considered by the City Council Agenda on March 17, 1998 at which time
the Council voted to continue the matter to a special Study Session scheduled for
March 24, 1998. The attached document (Attachment No. 1) represents the latest
draft of the Plan as presented to the City Council on March 17, 1998. In addition,
the Chamber of Commerce submitted a letter regarding their review of the Plan
(Attachment No. 2).
This space on the agenda has been reserved for the Commission to discuss the Plan
in relation to recent Council input/actions.
FINDINGS AND ALTERNATIVES:
The options available to the Commission include:
Discuss the Cultural Plan and make revisions as appropriate based on Council
input/actions; or
2. Provide staff with alternative direction.
Mark Weiss, Assistant City Manager
Attachment: Cultural Plan, Chamber Letter
c: cultstaffmar98-O2culturalplan.wpd
ATTACHMENTS
ATTACHMENT 1
FINAL DRAFT -February 26,1998
THE CULTURAL PLAN
FOR THE CITY OF LA QUINTA
FINAL DRAFT - February 26, 1998
TABLE OF CONTENTS
INTRODUCTION............................................................
1
METHODAND PURPOSE ....................................................
3
GOALS AND OBJECTIVES ............................. ; ........................
4
CULTURE AND THE ARTS ...............................................
4
Goal 1: Identify Arts and Cultural Community .............................
4
AUDIENCE DEVELOPMENT .............................................
5
Goal 2: Increase and Develop Audience of Community -wide Arts and Cultural
Organizations ................................................
5
SUPPORT OF THE ARTS .................................................
6
Goal 3: Support and Encourage Professional Development of Local Artists .......
6
Goal 4: Enlarge Community Base of Support ..............................
7
Goal 5: Encourage Municipal Support for the Arts and Cultural Development .....
7
YOUTH ARTS AND ARTS EDUCATION ....................................
9
Goal 6: Build A Strong, Integrated Arts Education Program in the Schools and
Community..................................................
9
Goal 7: Develop Venues and Programs for Youth and Teens .................
10
CoNpAUNICATIONS AND PROMOTION ...................................
10
Goal 8: Promote Communication and Cooperation Among City-wide Arts and
Cultural Organizations ........................................
10
Goal 9: Promote Cultural Tourism and Economic Development ...............
12
ARTS FACILITIES .....................................................
13
Goal 10: Encourage the Development of A Cultural Facility ..................
13
LEADERSHIP, TRAINING AND COOPERATION ............................
14
Goal 11: Identify, Nurture and Train New Cultural and Arts Leadership .........
14
ALL-INCLUSIVE CONRVIUNITY ARTS .....................................
14
Goal 12: Integrate the Arts Into Community Life ..........................
14
Goal 13: Identify and Expand La Quinta's Role in the Coachella Valley .........
15
SUME9ARY..............................................................
16
APPENDIX I - ROLE OF THE CULTURAL CONMS SION ........................
17
APPENDIX H _ ACKNOWLEDGMENTS .......................................
18
ii
FINAL D R A F T - February 26,1998
CULTURALPLAN
for
The City of La Quinta
Prepared by
THE CULTURAL COMMISSION
The Mission of the Cultural Commission is to encourage culture and the arts in La Quinta.
INTRODUCTION
La Quinta is a young city centrally located in the Coachella Valley. People come from all over the
country to participate in the arts and amenities offered here. La Quinta is in a position to take a
leadership role and become an exemplary city for culture.
A strong cultural base is a necessary component of an investment in the enrichment and well-
being of a community. It is a critical ingredient in building a rounded socio-economic
environment. The arts are not to be reserved for prosperous times, but rather are a continuous
necessity going beyond what is commonly characterized as "enhancing the quality of life" in a
community. For example:
The development of culture has a positive economic impact on a community by creating
employment opportunities, attracting and retaining business, providing new and increased
expenditures to local businesses patronized by attendees of nearby arts and other cultural
events.
The arts play a vital role in successfully addressing societal problems by providing shared
cultural experiences for families and communities, reducing school dropout rates, teaching
respect and appreciation for cultural Oferences, building self-esteem, developing creative
outlets to channel energy, and building community pride and identity.
-I-
FINAL DRAFT - February 26, 1998
Within the context of this plan, "culture" is meant to be totally inclusive of all forms of human
expression in the visual, performing, applied and literary arts, whether classical or modem, formal
or informal. Further, culture exhibits an acquaintance with and an appreciation for the visual and
performing arts and humanities, and embraces the history, customs, tastes, manners, ideas and
skills of our diverse community. The community consists of everyone who lives or works in the
City of La Quinta.
La Quinta has a strong cultural identity, particularly with the arts. The vigor and zest of its
cultural offerings touch and enrich the lives of citizens i and visitors,'and act as a stimulus to civic
pride and involvement. The La Quinta Arts Foundation, with its docent and outreach program and
its Annual Festival, which began in 1982, has helped develop a cultural face to the community.
Programs and activities which have developed over the years blend the socio-econon-& and
diverse community elements together.
In our City the opportunities and locations for cultural experiences abound throughout the
year —from walking through the Frances Hack Park at the annual La Quinta Arts Festival in
March to visiting the La Quinta Arts Association's newly -opened gallery, now in need of a
permanent home; from listening to the Coachella Valley Community Concerts Association
productions to hearing guest writers speak about their latest works at a Round Table West
meeting at La Quinta Resort & Club; from touring the La Quinta Historical Society's Museum to
enjoying an outdoor tour through La Quinta's Sculpture Park; from dramatic and musical school
productions throughout the year to Friday night concerts and sales at the downtown Mainstreet
Marketplace; from the strong Art -In -Public Places program to the annual Mariachi Festival. As
more and more people are drawn into the City by these events each year, the economic and
cultural impact encourages new businesses and residents to come into the City.
La Quinta is a rapidly growing city, and now must come an equal growth in civic beauty and the
development of La Quinta as a center of cultural values essential to complete citizenship. The
creation of a visionary plan for the cultural and artistic development of the community is
important. A strong cultural plan has a positive impact on the economy, community, and families,
and takes into account the visual and performing arts, the role of artists in the community, urban
design, public celebration, cultural diversity, arts education, public art, community building and
economic development, architecture, landscape design, and more.
A community cultural plan may well become the blueprint for building "livability" into an area. It
can mesh with all other community plans to show how culture plays an integral role in shaping the
community's look, feel, spirit and design and allows a community to define those aspects of
cultural development that are most appropriate and essential to its own way of life and future
growth.
A itrategic cultural plan provides the focus and direction to increase opportunities for artists and
to raise existing activities and organizations to a new level of development and service to the
community. Formulating a plan with community input focuses on future actions of the entire
community as they affect cultural functions. Most important, however, is a cultural plan which
-2-
FINAL DRAFT - February 26, 1998
establishes a vision of a desired future and establishes roles, steps, time lines and methods for
achieving that vision. Everyone benefits from a common framework of priorities within which to
place their own organizational goals.
The Cultural Commission is pleased to be the facilitator in designing the first such Cultural Plan
for the City of La Quinta. It is to be a "living" document, evolving with changes in La Quinta's
cuftural and artistic life.
NETHOD AND PURPOSE
Through the medium of community workshops, conferences, surveys and interviews, dozens of
residents, both in La Quinta and from throughout the Coachella Valley (Appendix II), participated
and provided the information which appears in this Cultural Plan. In cooperation with City staff,
the Cultural Commission compiled the information received and set forth the goals and objectives
addressing the needs and observations, that were brought forward.
This Plan is a visionary set of guidelines to give direction to future cultural and artistic
development in the community and indicates that La Quinta is committed to a culturally rich city
which encourages the arts. It represents a cultural element of the City's overall plan and will
evolve with the growth of the City. It defines guideposts, pathways, opportunities for expansion
and support and nurturing of the cultural foundation of the community. It will provide direction
for the community organizations as they set their goals and develop programs and services to
meet the needs of their constituents and the community.
-3-
FINAL DRAFT - February 26,1998
GOALS AND OBJECTIVES
CULTURE AND TBE ARTS
The long-term preservation of the community's cultural resources and the promotion and
development of the arts are important to both the image and economy of La Quinta. They form
the guidelines by which our society runs.
Goal 1. Identify Arts and Cultural Community
Survey and assess the economic impact and status of the arts in the community on an on-
going basis.
I Evaluate the present status, both in number of people served or participating and
the economic impact of cultural events on the community.
1.1.2 Project the future growth of the arts inLa Quinta.
1.2 Acknowledge the diversity of the socio-economic-cultural dynamic in the community.
1.3 Identify opportunities for cultural exposure, involvement, participation, interaction and
education for artists and the public.
1.4 Establish an information and resource bank of visual, performing, literary, and other artists
including contact and professional information in a cultural organization directory.
1.4.1 Provide access to a regularly updated inventory of artists, organizations, and
resources, as well as facilities, libraries, museums, and their programs and
activities.
1.4.2 Combine and utilize artists' bank maintained by the Art -in -Public Places
Comn-dssion and the La Quinta Arts Foundation.
1.4.3 Identify resources geographically: La Quinta, Coachella Valley, Southern
California, state-wide, national and international.
4-
FINAL DRAFT - February 26, 1998
AUDIENCE DEVELOPMENT
A culturally -rich community builds a stable environment for families and business, and stimulates
community involvement. In order to have audiences in the future for multi -arts presentations and
other cultural activities, it is imperative to develop them now to ensure the preservation and
continuation of a vital and healthy society. .
Goal 2. Increase and Develop Audiences for Multi -Ethnic Cultural Organizations
The La Quinta ethnic breakdown of a population of 18,500 in 1996 was estimated as follows:
70% Caucasian, 26% Hispanic, 2% Black, and 2% Asian/Other, with a median age of 32 years.
These statistics must be acknowledged as community organizations develop programs to serve the
entire population.
2.1 Educate and inform La Quinta's population as to the cultural resources and activities
available to them, and encourage their involvement and participation.
2.2 Build bridges for multi-ethnic/cultural diversity through program development and public
cultural events in celebration of the diversity of the community.
2.3 Target hard -to -reach populations.
2.3.1 Utilize multi-lingual publications and media to promote cultural programming.
2.3.2 Encourage local organizations and individuals to become -involved in the local
cultural programs.
2.3.3 . Devise systems to communicate with and deliver arts programs to all population
segments of the community.
2.4 Provide accessibility to the arts and cultural programs, both economically and physically to
all citizens.
2.4.1 Look for alternative arts programming that is diverse, innovative and all-inclusive
to address the needs of at -risk youth, physically challenged youth and adults,
economically disadvantaged, as well as the talented and gifted of all ages.
2.4.2 Provide diverse arts programing for youth at all levels of accomplishment.
-5-
FINAL DRAFT -February 26, 1998
SUPPORT OF TBE ARTS
One of the crucial aspects of preserving a strong and vital arts community is having adequate
support from the community in the form of volunteers, finances, and information. These are
provided by individuals, organizations, civic government, and businesses. Also, funding can come
from outside sources through grants.
Goal 3. Support and Encourage Professional, Development of Local Artists
it is important to realize the arts are a viable business. The creative and performing artists derive
their living from, and contribute to the local economy by means of their profession. Artists are
creative problem -solvers and are major contributors to enhanced life styles and environmental and
spatial aesthetics. Their services are important to the balance and quality of life. They need to be
identified and utilized by all segments of the community.
3.1 Provide a vehicle for individual artists drawn from all disciplines to have a voice to input
into the evolving, creative arts dynamic of civic and cultural development, such as an
artists' advisory committee.
3.1.1 Call together focus groups to expand the cultural vision and create methods for
implementing arts development.
and
3.2 Encourage a thriving community of artists where they can realize their potential
contribute to the vitality of the larger community.
3.3 Encourage an artist-fliendly community.
3.3.1 Devise a system to publicly recognize achievement in the arts.
3.3.2 Consider adopting a philosophy that would provide or allow for artists' live/work
space.
3.3.3 Consider establishing artist -in -residence programs.
3.3.4 Establish a system to assist in placing artists to perform or exhibit in public or
commercial spaces.
3.4 Advocate the principle that professional artists should be appropriately compensated for
their work.
IRE
FINAL DRAFT -February 26, 1998
Goal 4. Enlarge Community Base Of SUDDort
Individuals from the various service providers and organizations can contribute expertise in
business and operational procedures, practical support and direction in board development and
mentoring, and can assist in identifying general networking outlets.
4.1 Develop financial and human resources necessary to support cultural activities . throughout
the City.
4.2 Develop a technical assistance program, utilizing representatives from community service
providers.
4.3 Encourage business support of arts and other cultural organizations.
4.3.1 Investigate ways for the business community to participate in and be actively
involved in the arts.
4.3.2 Investigate the feasibility of establishing a Business Committee for the Arts.
4.4, Conserve existing resources and generate new dollars through cooperative efforts among
organizations to sustain financial support from individuals, businesses, and local
government.
4.5 Explore the possibilities of a united fund for the arts.
4.6 Consider establishing a center to provide technical assistance to local arts and cultural
organizations to access their own funding and obtain grants, and to provide management
and program development training.
4.6.1 Unify efforts to secure funding and facilities.
Goal 5. Encourage Municipal Support for Cultural Development
Culture provides the enrichment and the means for healing and growth in La Quinta. It has been
proven that when the arts thrive within the community a strong and expanding economic base is
the result.
-7-
FINAL DRAFT - February 26, 1998
5.1 Develop a clear cultural development policy to make optimal use of City -supported
services and programs: library, school system, senior and youth services, parades and
public celebrations.
5.2 Encourage municipal and business support for local artists by utilizing their talents and
vision.
5.2.1 Identify methods to educate and inform the business and civic leaders of La Quinta
regarding the value of the arts.
5.2.2 Sponsor, underwrite or partner special arts events, cultural education programs,
and other arts related activities.
5.3 Generate greater municipal financial support for cultural programs, services, and
development efforts.
5.3.1 Consider dedication of an established percentage of the transient occupancy, sales
or other tax stream to support the cultural arts.
5.3.2 Establish funding priorities for local grants that encourage innovative public
funding for arts programs.
5.3.3 Investigate the increasing of the Art -In -Public -Places development fee contribution
of project cost applicable to residential, commercial and public projects.
5.3.3.1 Enhance public art by imposing a standard fee on residential,
commercial and public projects sufficient to fund public arts
objectives.
5.4 Investigate and propose an effective funding process by means of which City funds are
allocated to �rts organizations.
5.5 Maintain and coordinate a cultural development component in any municipal development
plan.
5.6 Utilize cultural commissioners to act as a resource and liaison among organizations,
individual artists, and civic entities.
511
FINAL DRAFT - February 26, 1998
YOUTH ARTS AND ARTS EDUCATION
Recent studiesby Shaw and Rauscher at the University of California at Irvine verify the value of
arts education as it relates to academic learning. Students who study the arts, and particularly
music, score an average of at least one grade point higher overall than those students who have no
arts education. Discipline problems have virtually disappeared in schools where students have
been immersed in the arts. The arts give a student a sense of self-worth improving their self-
image and developing self-discipline; they increase their'ability to solve problems, to think
logically, to develop insight, and to work cooperatively; in general, to have a well-balanced
education.
Goal 6. Build A Strom. Integrated Arts Education Program in the Schools and Community
6.1 Encourage the development of cultural programs, instruction, classes, and residencies for
children, teens and special audiences who would not otherwise have access to these
opportunities.
6.1.1 Encourage the continuation and enlargement of docent programs in the schools,
and involve local artists in school programs.
6.1.2 Develop anti-crime/anti-graffiti arts programs and make accessible to 'at risk'
youth.
6.1.3 Enhance and promote the programs of the City's Community Services Department
in partnership with other youth organizations.
6.2 Advocate for a program of sequential arts education taught by qualified arts teachers to
enhance the basic curriculum with arts experiences.
The arts stimulate creative discovery and self-expression, develop craftsmanship, establish
communication across cultures, and document history. Students who study the arts are better
prepared for college; they have learned discipline, to think critically, attained excellence, have high
standards, and score 30% higher than the average student in acadenfic skills. After four years of
arts study they score 53 points higher on verbal skills and 37 points higher on math skills on
SAT's according to studies completed in 1996.
6.3 Encourage the development of a school for the arts.
6.3.1 Classes could include children's theater, community theater, dance, and music and
visual arts instruction.
In
FINAL DRAFT -February 26, 1998
6.3.2 The school facility could include performing arts space available to the public, or
could be combined with the development of a performing arts center. (See 10.2)
Goal 7. Develop Venues and Programs for Youth and Teens
Building unity in a community means finding programs that bring 4 ages and ethnic groups
together. Band concerts and street fairs are types of prograrnsthat cut across all generations.
There is a specific need in La Quinta for programs and sites where young people can gather in a
safe environment. Cross-cultural events can share spaces and programs.
7.1 Develop cultural programs and activities especially for teens.
7.2 Consider forming a "youth council" to assist in identi�bg needs of the youth and in
developing programs to meet those needs.
7.3 Look for ways to encourage students to attend and participate in arts programs and
activities.
7.4 Identify and share or develop sites for teen activities in a safe drug -free environment, such
as an outdoor amphitheater.
7.5 Establish opportunities to link arts and other cultural events with programs for youth.
CoNpAUNICATIONS AND PROMOTION
Duplication of efforts and programs is costly, therefore it is important that in a community the
size of La Quinta resources of organizations, personnel, expertise and information is shared and
made available to one another. Some effort in this direction has been made, but more can be
accomplished when needs are made known and a plan is in place to promote and communicate
programs and services between organizations and the community. To this end, methods of
communication and networking need to be established.
Goal 8. Promote Communication and Cooperation Among City-wide Cultural Organizations
8.1 Identify needs and mutual areas of interest and activities, thereby preventing duplication of
services.
8.2 Utilize an officially designated private arts organization or public commission, such as the
Cultural Commission, to coordinate, monitor, or create cultural planning
_10-
FINAL DRAFT - February 26, 1998
initiatives and to develop and maintain a coordinated community calendar of arts events
and activities which will serve as a clearinghouse for information and schedules of events f
or the community's organizations.
8.3 Consider creating an inter -organizational coalition of representatives of all cultural
organizations as a nonprofit round table.
8.3.1 Set goals for development, expansion and support for the arts and culture.
8.3.2 Share or pool resources, such as artists' bank, expertise, problem -solving
techniques, trends study, and an "opportunity" resource library for access by
artists, organizations, and the general public.
8.4 Develop and maintain an artist registry containing contact and professional information, as
well as a cultural organization directory (See 1.4.2). Update on a regular basis, such as bi-
annually.
8.5 Consider developing and maintaining mailing lists to be made available to all organizations
who participate in an agreement regarding usage.
8.6 Publicize arts organizations and programs to schools and community.
8.6.1 Disseminate organization newsletters, and publicly notice meetings and events.
8,6.2 Hold community seminars and conferences for sharing of information and
resources.
8.7 Establish a cultural speakers bureau and provide speakers at no cost to community
O.rganizations and schools.
8,7.1 Train supporters of the arts how to be advocates and provide cultural
organizations and supporters with advocacy tools and current information on the
value of the arts and cultural development.
8.8 Keep elected officials informed about the arts and cultural programs, and maintain the
City's inter -department communication.
8.9 Promote effective communication systems to diverse ethnic community. (See 2.2)
FINAL DRAFT - February 26, 1998
Goal 9. Promote Cultural Tourism and Economic Development
9.1 Document cultural activities as an important economic resource.
9.2 Collaborate with the tourist industry, chambers of commerce, and all arts and other
cultural organizations throughout the Coachella Valley.
9.3 Improve permanent signage leading visitors to cultural attractions.
9.4 Continue and enlarge the Art -in -Public -Places program as a vehicle for community
education, appreciation, and physical enhancement.
9.5 Promote the community's cultural institutions and resources collectively as an industry
that provides significant contributions to the local and regional economy.
9.6 Develop programs and activities to entice visitors and new residents to La Quinta.
9.6.1 Have a city-wide cultural "season."
9.6.2 Design programs to address the young adult interests and needs.
9.7 Spotlight current arts programs.
9.7.1 Support and promote such organizations and programs as: Coachella Valley
Community Concerts in La Quinta, La Quinta Arts Association and Gallery, La
Quinta Arts Foundation and Festival, La Quinta Historical Society Museum, La
Quinta On Stage, La Quinta Sculpture Park, Mariachi Festival, Round Table West,
and others.
9.7.2 Encourage the display and sale of quality art for investors and collectors.
9.8 Enhance the use of the press and news media in promoting arts and cultural programs and
activities in La Quinta.
9.9 Preserve and enhance important features of the physical environment, including
architecture, historic landmarks, and natural resources.
-12-
FINAL DRAFT -February 26, 1998
ARTS FACILITIES
Research has determined there is a need for appropriate facilities for the performing and visual
arts. In order for La Quinta to develop into a thriving and vital city, it is important to have
gathering places for all citizens, such as a performing arts theater or cultural ' center. In coming
together in common interests, all cultural, socio-economic and ethnic. barriers are broken down,
creating a common international language for everyone.
Goal 10. Encouraae the Development of a Cultural Facilily
Knowing that the citizens would like a community gathering place, a performing or cultural arts
center could be the ideal venue to combine many aspects of community life in one central area. It
could contain gallery space, outdoor patios courting book stores, music store, coffee house and
small restaurant, gift and artisan shops, conversation comers next to fountains, exemplary flower
gardens and benches, sculptures, and other shops compatible with the arts along with places for
mini -outdoor concerts or exhibits. The building and grounds could feature landmark architecture.
The center would give La Quinta a strong, expanded cultural identity that would translate into
positive economic growth, cultural tourism and a public relations tool. It would offer
professional theater, dance, music concerts, as well as community theater and serve as a venue for
community events.
10.1 Encourage the design and development of a central meeting place for artists and the
public, such as in "The Village" area.
10.2 Identify and encourage the renovation or building of cultural facilities, such as a
performing arts center which would provide space for rehearsals, performances,
exhibitions, administration, classes, and artists' studios.
10.2.1 Develop an education component -whereby videos could be produced for use in the
local schools as well as other outlets, thereby creating a source of income.
10.2.2 A school for the arts could become part of the facility. (See 6.3)
10.2.3 An adequate multi -purpose facility could include a community room for
organizations to hold meetings, forums or workshops, and it could include exhibits
of artwork as well as a community learning center.
-13-
FINAL DRAFT - February 26,1998
LEADERSHIP, TRAINING AND COOPERATION
Without the infusion of new knowledgeable people to work in the arts, current programs may not
continue or may not grow effectively. It is vital that people in the community be identified who
have an interest in and knowledge of the arts and their value to the City, and that they be
encouraged to get involved in organizations, commissions, schools, businesses and City
government.
Goal 11. Identifv. Nurture and Train New Cultural and Arts Leader
11.1 Support the development of a volunteer pool from a broad cross-section of the
community.
1 Consider creating a chapter of Business Volunteers for the Arts.
11. 1.2 Utilize the Senior Center and the La Quinta Arts Foundation as resources for
talent, expertise, and mentoring.
11.1.3 Address board development for nonprofit cultural organizations and find ways to
help identify potential board members.
11.2 Encourage existing cultural leaders to identify potential new arts leaders and recruit
mentors to serve on boards of cultural organizations.
11.2.1 Encourage the expansion of organizational planning, marketing, and funding.
ALL-INCLUSIVE COMMUNITY CULTURE
There are many areas in which the entire community is involved. Major community -wide arts and
other cultural events meet a particular need in uniting all segments and unifying the City.
Attention must be given to programs and community development to let this happen.
Goal 12. Inteizrate the Arts into the Community's Cultural Life
12.1 Encourage city-wide multi -arts programs for all age and social segments of the
community.
12.2 Encourage the presentation of public arts events.
-14-
FINAL DRAFT - February 26, 1997
12.2.1 Support and promote programs including La Quinta On Stage productions, the
Community Concert series, the Mariachi and the La Quinta Arts Festivals.
12.2.2 Encourage attendance at the La Quinta Arts Association's Gallery and at the La
Quinta Sculpture Park and all cultural events.
12.2.3 As new arts and cultural organizations are formed, give strong support in getting.
them established.
12.3 Develop a cultural map of the city, identifying art exhibits and galleries, venues and
programs.
12.4 Promote geographical and ecological considerations in the arts.
12.4.1 Encourage the incorporation of aesthetics in public landscaping design.
12.4.2 Utilize artists in the designing of public recreation areas.
12.5 Promote the enhancement of the public library and its services and technology.
12.5.1 Promote book sales, story telling hours for children, and possibly a mobile unit to
extend into all areas within the City borders.
12.6 Consider establishing a "sister city" cultural exchange program --state, national or
international.
12.7 -Incorporate movie theaters in City development.
. Goal 13. Identify La Quinta's Role in the Coachella Vall
13.1 Encourage, promote and participate in Valley -wide arts and cultural events, conferences,
workshops and planning.
13. 1.1 Cooperate with the County of Riverside Arts Foundation in developing
cooperation and support for the arts among the cities.
13.2 Help develop and maintain a system of communication among the cities in the Coachella
Valley, and their complementary organizations, commissions and committees.
-15-
FINAL DRAFT - February 26, 1998
13.3 Advocate for the arts and cultural development at all levels: business, government,
schools, organizations, community at large, and individuals.
SLIMARY
This Plan is the culmination of ideas and input from many people. It is expected that it will
generate a level of cultural. excitement and wealth not seen before. This Plan can become the
blueprint for the future development and growth of the cultural fife of La Quinta and will inspire
all community groups to provide valuable service to the community.
The next step is to establish priorities and determine ways to implement it. A plan is just a plan
until people bring it to life with their actions. This Plan is a living document and many more
people will add creative ideas to it to enable present and future populations to create a unique
place for total enjoyment. It may seem ambitious, but if one doesn't dream, nothing new is
created. This Plan will be enacted when the City Council approves it. Activation of the Plan will
generate community involvement, cooperation and coordination in short- and long-term planning
for cultural development. Priorities will be established, time fines determined, and implementers
identified. The Cultural Commission will act as a guide and resource to the community
You see things as they are, and ask, "Why?"
I dream of things that never were and ask, "Why not?"
— G. B. Shaw
-16-
FINAL DRAFT - February 26, 1998
APPENDIX I
ROLE OF TBE CULTURAL CONMUSSION
The Cultural Commission was created and established June 7, 1994 by Ordinance No. 246 of the
City of La Quinta. The general purpose of the Commission is ' to encourage La Quinta's
development of culture, including cultural events and activities promoting the literary, performing
and visual arts, and retention and advancement of cultural heritage and institutions. Objectives of
the Commission are these:
To advise the City Council on all matters affecting the culture of the City and to advise
and assist other City Boards, Committees, and Commissions in the field of the arts, and to
cooperate and work with all cultural organizations, locally and regionally to address
culture and the arts in La Quinta.
2. To encourage and facilitate programs in the arts and to promote the cultural enrichment of
the community.
3. To undertake and carry out all functions reasonably necessary to accomplish the objectives
and to discharge the functions of the Commission; and to exercise such other functions as
may be prescribed by the City Council. These functions may involve cultural and arts -
related disciplines and activities, including, but not limited to, the following:
A. Performing arts, such as drama, music and dance
B. Visual arts, such as painting, sculpture, photography, graphics, video art and
applied art, including architecture and landscape architecture
C. Literary arts, such as literature, poetry and journalism;
D. Communications arts involving film, television and radio, and technology
E. Arts education, such as schools, libraries and community education, and
F. Funding, such as fund raisers, representatives of public and private funding
agencies, and art patrons.
G. Ethnic, institutional or intellectual endeavors characteristic of the La Quinta
resident.
In addition, the Commission strives to partner with other public and private organizations,
communities, and cities in the Coachella Valley region in promoting and encouraging the
development of cultural programs to assure the survival of the arts and artists. It creates
opportunities for the development and enhancement of children, youth, adult and senior cultural
activities.
-17-
APPENDIX 1[
ACKNOWLEDGMENTS
FINAL DRAFT - February 26,1998
Dozens of residents, both in La Quinta and from throughout the Coachella Valley, participate ' d in
meetings, conferences, surveys, I and interviews over a period of more than six months. As a
result, th ' e Goals, Objectives and Strategies appearing in this report were developed. The
following individuals and organizations contributed to the study and development of this plan:
Cultural Commission Members (1997-98):
Honey Atkins
Susan Benay
John Detlie
Kathryn B. Hull
Roxanne Voigt
Judy Vossler
Patrick Welch
Former Cultural Commission Members who worked on the Plan:
Steve Berliner
Susan Francis
Archie Sharp
Organizations:
California Arts Council
City of Palm Desert
City of Palm Springs
Coachella Valley Boys & Girls Club, La Quinta
Coachella Valley Community Concerts Association
College of the Desert
Fine Arts Division
Friends of La Quinta Library
Indio Cultural Arts Commission
La Quinta Art -in -Public -Places Commission
La Quinta Arts Association
La Quinta Arts Foundation and
The Arts League
La Quinta Chamber of Commerce
ffF3I
La Quinta Historical Society
La Quinta Historic Preservation Commission
La Quinta Human Services Commission
La Quinta On Stage
La Quinta Parks & Recreation Commission
La Quinta Planning Commission
La Quinta Sculpture Park
Palm Desert Civic Arts Committee
Palm Springs Cultural Arts Commission
Palm Springs Desert Museum
Rancho Mirage Cultural Conumission
Riverside Arts Foundation
Rotary Club of La. Quinta
Round Table West
Soroptimist International of La Quinta
Truman School
V!VA Foundation
Attendees at the Coachella Valley Cultural Conference - February 6, 1997
Attendees at a Workshop, City of La. Quinta - February 27, 1997
Attendees at the Coachella Valley Cultural Conference - May 15, 1997
Attendees at the La Quinta Community Meeting - November 12, 1997
City Staff -
Thomas P. Genovese, City Manager
Jerry Herman, Community Development Director
Marty Nicholson, Parks & Recreation Director (former)
Cristal Spidell, Secretary
Parn Stull, Secretary
Mark Weiss, Assistant City Manager
Britt Wilson, Management Assistant
City Council:
Mayor John J. Pefia
(former Mayor) Glenda Holt
Don Adolph
Terry Henderson
Ron Perkins
Stanley Sniff
FINAL D R A F T - February 26, 1998
-19-
4THE DESERT
GEM OF
March 3, 1998
Ms. Kathryn Hull, Chairperson
The Cultural Commission
City of La Quinta
PO Box 1504
La Quinta, CA 92253
Dear Kathryn:
ATTACHMENT 2
CHAMBER 0 F COMMERCE
Thank you for visiting with our Executive Committee regarding the proposed
Cultural Plan for our City. You and members of the draft Task Force are to be
commended for your efforts in creating such a document relative to the
Commission's mission.
From the perspective of business, the arts andcultural diversity are key
comments for a community's quality of life. To this end, the La Quinta Chamber
of Commerce believes that the draft is a good foundation ensuring cultural
awareness in the future. There are a number of comments which we believe are
worth noting:
1 . It is important to very carefully define the difference and relationship of
the arts and ethnicity as both relate to culture.
2. The Commission may wish to take the lead in the creation of a multi-
ethnic folk festival (e.g. Oxnard, California).
3. At some point, the need for a community activities or events center should
be discussed (to meet community needs).
4. The fiscal burden for the implementation of cultural oriented activities and
programs should not rest with the private sector alone ... we are all in this
together.
5. Recommended programs, projects and policies established by the plan
should attempt to balance community needs regardless of age or ethnic
considerations.
HWY 111 LOCATION: 78-371 HWY I 11 9 LA QUINTA, CALIFORNIA 92253 9 (760) 564-3191) FAX (760) 564-3 1 11
VILLAGE LOCATION: 5 1 -351 AVENIDA BERMUDAS - LA QUINTA, CALIFORNIA 9225 3 - (700) 777-0 114 f AX (700) 777 01 16
MAII ING ADDRESS FOR BOTH LOCATIONS: POS 1 01-1-1('11 B(,)X e I A (AIIN I A, ( Al 11 ()NNIA ())21, 1
6. Such a plan should be reviewed periodically in order to amend as
required to meet the changing needs of a dynamic community.
Again, thank you for your briefing. The La Quinta Chamber of Commerce looks
forward to working with the City and Commission to meet mutual goals and
objectives in the cultural arena.
Sincerely,
Douglas A. Yavanian
Executive Director
cc: Ron DiGandi, Chairman of the Board
OF
CULTURAL COMMISSION
MEETING DATE: March 26, 1998
ITEM TITLE: Discussion of "Meet the La Quinta Artist"
RECOMMENDATION:
As deemed appropriate by the Commission.
FISCAL IMPAC :
None.
BACKGROUND AND OVERVIEW:
The Commission has been studying the issue of creating an artist of the month
program wherein local artists would be highlighted in the Chamber of Commerce's
Newsletter and in the Palm Desert Post -La Quinta Page.
At the February 26 th meeting, the Commission reviewed a proposed process,
recommended some Changes and asked staff to bring the process back in March for
further discussion. In addition to minor changes in the process, the Commission
renamed the proposal as "Meet the La Quinta Artist". Attachment No. 1 reflects
staff's understanding of the Commission's suggested revisions to the proposed
process for selecting artists for recognition.
When this concept was discussed in October 1997, it was suggested by staff that
a formal recommendation be made to the City Council prior to implementing this
program.
This space on the agenda has been reserved for the Commission to discuss the "Meet
the La Quinta Artist" selection process.
FINDINGS AND ALTERNATIVES:
The options available to the Commission include:
1. Formalize the process/concept and forward a recommendation to the City
Council for implementation; or
2. Take no action at this time; or
3. Provide staff with alternative direction.
Mark Weiss, Assistant City Manager
Attachment:
1 . "Meet the La Quinta Artist" proposal
c: cultstaffmar98-03meetartistmpd
ATTACHMENT
MEET THE LA QUINTA ARTIST
Recognition of La Quinta artists will expand local awareness of the rich
cultural offerings and gifted creative community living or working in La
Quinta. It will also serve to acknowledge, support, and affirm local artists —
encouraging them to stay in La Quinta while continuing to make meaningful
cultural contributions.
Additionally it will serve as a positive inspirational model for La
Quinta's children and provide for more cultural networking within the
community.
TV ITOW"Millim- M1k1FVW7UU!M
The Cultural Commission will select the featured artist each month by
majority vote.
The City will provide notice to the community that the City has
established a program to identify local artists in a series called "Meet the La
Quinta Artist". Anyone can "nominate" a La Quinta artist for this recognition
by submitting the nominating form containing pertinent artist' information.
Nominations are valid for one year from submission and will be reviewed
monthly by the Cultural Commission.
Criteria for artist selection will include: service and contribution to
community spirit, education and well-being; originality; and La Quinta
residence or stud io/busi ness. Artists from all the creative arts are eligible.
Artists may be considered who are doing a local creative project that ties in
with an unveiling, community activity, grand opening, public performance or
arts event. Artists meeting the pre -determined criteria and selected by the
Cultural Commission as the monthly featured artist will be recognized by the
Commission with a short 'snapshot' story submitted to the Chamber of
Commerce and Palm Desert Post newsletters.
Cultural Commission Members will assume responsibility for the
monthly segment on a case -by -case basis.
k'"' MINT-WIMEPTURT-1657W
The article should be a snapshot introduction of the artist with their
creative gift/contribution briefly highlighted. A photo is important as, with
most art and artists, a photo can say a thousand words.
c&4 4
%
OF
CULTURAL COMMISSION
MEETING DATE: March 26, 1998
ITEM TITLE: Conference Attendance: CALAA and Americans
for the Arts' Conferences
U:W91"T I Ji 14 d11YAK91
Make determination regarding Commissioner attendance at conferences and direct
staff to begin travel preparations.
FISCAL IMPAC :
The City has budgeted $1,200 for Commissioner(s) to attend the CALAA
Conference in Los Angeles and $2,000 for Commissioner(s) to attend the AFA
Conference in Denver.
BACKGROUND AND OVERVIEW:
The City has budgeted funds for Commissioners to attend cultural/art conferences
including the CALAA Conference and the AFA Conference. The CALAA conference
will be held in Los Angeles on May 1-3, 1998 at the Biltmore Hotel (Attachment No.
1). The AFA Conference will be held in Denver on June 6-9, 1998 (Attachment No.
2).
Projected costs for the conferences are listed in the table on the following page.
Sufficient funds are budgeted to send one commissioner to each conference,
including the pre -conference. Two Commissioners may attend provided certain steps
are taken to realize potential savings. Savings may be realized by doing one or more
of the following: dropping the pre -conference, sharing rooms, attending only one or
two days of the conference, using budgeted local conference money (approximately
$400), and/or not attending one conference and utilizing those funds for the other
conference.
ITEM
CALAA
AFA
Registration
$169 for pre -conference and
$375 Ost member, $325 for
conference or $109 for conference
additional members); Pre-
onl
conference $150
Hotel
$99 x 3 nights = $300
$110 single/double per night
x 6 nights= $660
Travel
$80 for roundtrip mileage to Los
$220 Roundtrip flight from
Angeles
Palm Springs to Denver; $70
taxi
Food
$30/day (assumes dinner only;
$30/day (assumes dinner
conferences should have morning
only; conferences should
snacks and lunches) x 3 nights
have morning snacks and
$90
lunches) x 5 nights $150
Miscellaneous
$1 0/day x 4 days = $40
$10/ day x 6 days $60
TOTAL
$679
$1,685
ESTIMATED
COST PER
PERSON
I
This space on the agenda has been reserved for the Commission to discuss attendance
at the CALAA and AFA conferences. This matter, although budgeted in the Fiscal Year
1997-98 Budget, must still be considered by the Council at their April 7, 1998 meeting.
[11111011 0110-11IF-Alto IM-Al
The options available to the Commission include:
Determine Commissioner attendance at the CALAA and AFA Conferences and
direct staff to seek Council authorization for overnight travel; or
2. Do not participate in the CALAA/AFA Conferences; or
3. Provide staff with alternative direction.
Mark Weiss, Assistant City Manager
c: cultstaffmar98-04conferences.wpd
ATTACHMENTS
Please -join us -for the the two -following Special Even
Friday, May 1
Private Reception and Tour of the Getty Museum for Pre -Conference and Convocation Delegates
Y U 'won't want to miss seeing this new Los Angeles Cultural Landmark.
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CALAA Tenth Anniver3ary Luncheon
CALAA is honored to present President Clinton's nominee for Chair of the National Endowment of the Arts, Mr. WiLLiam J. Ivey, to
the California Arts Community. Mr. Ivey will deliver a Keynote Address on the state of the Endowment, its Future Challenges, and
the rote of California in the Arts.' Mr. IveVs Senate Confirmation is anticipated by mid-ApdL, and this wit[ be his first visit to any
state in the union in his new post, and his only visit to California for some time. (Tickets are available to the Luncheon Onlyfor
those not attending the Convocation. Seating is limited - please reserve early.)
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CALAA Champions Local Arts Agencies and their development as essential to the
cultural, educational, and economic vitality of California's communities.
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President
- of the
a Arts, to
inity
--VIN Arts Leaden from all am Calffornia for three days of Workshops, Seminars, Presentations, and Special Events. Network with other Pro-
fessionats in the Lowest cost gathering of its kind all year tong. 0 —Imt miss CALANs learth Anniversary Luncheon - Presenting NEA Chair
woodnee William J. Ivey to the California Arts Community.
REGISTRATION
Pre -Registration Deadline is April Ist.
Register Early to Save Money.
Cancellation Policy: Full refund (less
$25 cancellation fee) prior to April
loth. No refunds after April loth.
Pre -Conference Registration includes all
hand-out materials, a box Lunch and all
sessions. Convocation Registration
includes all Convocation sessions,
Continental Breakfasts and Coffee
Breaks, the William Ivey Luncheon, the
bookstore discount, and all hand-out
materials. Pre -Registration must be
accompanied by full payment, or it wilt
be considered incomplete and bitted at
the higher Level.
ARTS GROUPS TABLES: Limited space is
available for Arts Organizations who
wish to have a manned table at
Convocation - call CALAA for details.
Resource Materials Table will be avail-
able to all.
Board Obligations —Legal & Fiduciary: Covering exposure, insurance cov-
erage, bylaws, taxes and mom. What every board member should know.
Presenter 6utomor Sandier, CFRE. California Nonpmfit Boards Pmject
Coordinator, Faculty of The Fund Raising Schoot University of Purdue
Recruiting and Retirining Board Members That Give Your Organization
Power. Orientation & training. Keys to success. Presenter Kathleen
Fletcher, Board Development Consultant; Author of BUILDING BOARD Dmwrr
Alyunct Faculty Haas Business School, University of Cali)bmiO Ot Berkeley
Saards That Work: The rote of Committees; effective meetings; motivat-
Ang board members; getting the most out of what you've got.
Presenter Guiamar Sandier
ADVOCACY. Final Push to Pass the Schiff Bill
Senator Schiff and other Los Angeles based members of the State
Assembly and Senate wilt join Moderator Paul Minicucci (former Chief
Consultant to the Joint Committee on the Arts) for an insider view of
how the arts need to lobby the legislature f6r what they want —with a
focus on the Campaign to Increase State Funding. Learn from the Leaders
of the Legislature themselves how to affect public policy.
YOUTH -AT -RISK.- Arts Programs, Government Funding & Community
Involvement. Hear about successful programs in the 'hot -button' area of
the next decade —how they work and how they were crafted, including the
relationship to arts and education and the role of Local collaboration. Learn
where the funding is coming from and how you can access it. Includes a
report on the first two Phases of the highty.anticipated Rand Corporation
Public Impact Study —designed to provide definitive data on the Mal effect
of the arts on gang and drug use intervention, graffiti abatement, truancy
and other markers, and arm the arts with the evidence it needs.
CULTURAL TOURISM: Win -Win Partnerships You Can Create This Year. A
frank, moderated roundtable discussion between Local Arts Agencies and
local. Convention & Visitor's Bureaus on how to partner in promoting the
arts as a magnet for tourists. An overview of the Cultural Tourism Initiative
partnering Los Angeles, San Diego and San Francisco and how it wilt open
doors throughout the state. Audience participation in a 0 & A format.
Strategic Planning: Presenter Kathleen Fletcher
Fundmising and the Board: Techniques for success in a highly competi-
tive arena. Laying a foundation for a decade of smooth operation.
Pmenter, Kay Sprinkle Gmce� notionally recognized cOnsultant. Author of
Brmv FUND&k[SING, NfW STRATEGIES MR NONPRORT INNOWTON.
The Board - Executive Director Relationship. Defined rates and responsibil-
ities. Involvement vs. micro management. The Executive Director
Contract —Ho. to Negotiate It and why you Need one. Presenter Kay
Sprinkle Grace
BUSINESS and the ARTS: Opening the Door to Partnerships
A mixed media presentation designed by tong time corporate arts cham-
pion Binney & Smith —specifically designed to empower Local arts groups
to get business to support their programs. Presented by Senior
Vice -President, Corporate Affairs, 8inney & Smith.
INCREASING VISIBILITY: Effective Marketing on a Shoestring Budget
Learn why the media is key to your financial future. A nuts & bolts course
on techniques you can use to gain visibility for your agency and programs,
and change the public mind -set of the arts as a non -essential frill, to core
to the vitality of your community, including practical tools and insider tips
from seasoned professional marketing experts.
COALITION BUILDING: Mobilizing Your Community to Support the ArtL
Highly effective tools to build and sustain a powet�fut coalition of local
interests. Learn why the time spent keeping an ongoing, active coalition
wilt pay off in accessing public and private funding, make your Lobbying
efforts work, save you valuable time, and make some of your Board of
Director problems disappear.
Cyberspace 101: An overhead projection class in Data Collection: A short course on how and Fairs & Festivals: A report on the California Fairs
the basics of cyberspace. How to get the most where to gather facts and figures which wilt and Arts Working Group —What it is, who is
out of e-mail. What Listservs am and how they overcome local objections to your programs and involved, how it can benefit you and why you
can save you time and improve your ability to projects. Not a technical course, but information need to know. A discussion of how local arts
communicate. How find what you want on the an where to go to get evidentiary support and groups can make their fain and festivals tools
web without all the hassles. Everything you want how to present it. for fundraising, marketing, and expansion of
to know but have been too embarrassed to ask. their ability to influence Local thinking.
Sunday Caucuses: Join with those ho share your problems, issues, & con- The Convocation Wrap.Up Gathering: Led by a nationally recognized
cerns—in separate meetings for Rural Organizations and City Agencies, plus leader in the Local arts agency field.
a Special Opportunity for Board Directors OnLy—to exchange thoughts &
ideas with other Board members in a facilitated meeting.
CALAA BOOKSTORE: Dozens of titles on every subject — from Boards of Directors to Fundraising — at an amazing 25% discount for Convocation Delegates only.
CALAA 10tb Anniversary Pre -Conference and Convocation
Organization
Address City Zip
Telephone Fax E-Mail
Payment by Check / Visa / MasterCard Card #: Exp. Date
Mai[ or fax to: CA1LAA, 870 Market St., Suite 640, San Francisco, CA. 94102. Fax. [415] 362-0225
Questions? Call [415] 362-0224 or email CALAA@aol.com Attn. Leslie Bauer
Americans for the Arts
1998 Annual Convention
June 6 — 9, 1998 - Denver, Colorado
MAKING THE
ARTS CENTRAL
TO OUR
Acti*V% COMMUNITIES
vil ANWOURSELVES
Americans for the Arts: Creating more access
to more arts in more communities across the country.
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This is the largest meeting of arts administrators
and advocates dedicated to advancing the arts in
communities across America. Come to Denver for:
Three full days, each Keynotes that will in -
devoted to valuing one spire you to reflect, re -
of the three main ingre- frame — and respond.
dients for our profes- The latest arts and
sional success: the arts, technology resources.
our communities and and the opportunity
ourselves. to explore them.
Peer -to -peer networking An on -site bookstore
with 1,000 community with the broadest selec-
arts and business tion of arts and culture
leaders. publications the field
Daily roundtable discus- has to offer.
5ions on topics ofspecif- - The Information
ic interest to you. Exchange, a resource
area with materials from
cultural organizations
across the country.
Guided excursions and
exploration: time built
in to the busy conven-
tion schedule for public
art tours, gallery walks
and sightseeing.
Great special events,
including a night at Red
Rocks, one of the most
spectacular amphithe-
aters in the U.S.
14
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D E L I G. "11-Jr JD
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DIVEf�SION
THE PEOPLE'S FAIR
on opening night, we're invited to the Capitol Hill
People's Fair, one of Denver's favorite traditions, with
more than 350 fine art and carefully selected craft
exhibitors, six stages with ongoing performances,
gourmet food booths and more. The People's Fair em-
phasizes urban diversity and neighborhood pride:
truly a fair for the people! Following the fair we'll be
treated to a reception at the newly renovated Denver
Art Museum, featuring one of the country's premiere
collections of Native American, Western American,
Pre -Columbian and Spanish Colonial art.
DENVER DANCE PARTY
join us for a sampler of local sounds at the Gaileria,
part of the nation's second largest performing arts
center, the Denver Performing Arts Complex.
Experience a customized collection of Rocky Mountain
music: rock'n roll, salsa, polka and much more! Food
and drink provided, dancing shoes required.
UNDER THE STARS AT RED ROCKS
On closing night, enjoy a sunset picnic followed by
"Opera on the Rocks" with the Colorado Symphony
Orchestra, the only full-time professional orchestra in
the region, and the Central City Opera, now celebrating
its 65th season, at one of the most breathtaking scenic
spots in America: Red Rocks Amphitheater. Carved out
of red sandstone cliffs, the arena overlooks the lights
and sights of Denver. Don't miss this experience!
t
PR._EC0NFEP,_ENCEJSU -5
BACK TO BASICS: ARTS
MANAGEMENT 101
Register early, space is limited!
Coordinated in partnership with the Arts
Extension Service at the University of
Massachusetts
This series of workshops is designed
to help the new arts manager answer
four basic management questions:
Who's in Charge H ere Anyway?
Working with a board of directors and
developing innovative management
structures.
What Do We Do Next?
The fundamentals of planning and an
introduction to evaluation methods.
How Witt We Get An Audience?
Marketing and audience development
techniques.
Where Witt The Money Come From?
The basics of fund raising and grantwrit-
ing and sources of earned revenue.
TRAINING ARTISTS TO WORK
IN ALTERNATIVE SETTINGS
Last year's runawav hit!
With Bill Cleveland. Center for the Study
afArt and Community, Grady Hillman,
Southwest Arts Correctional Network;
and Kathleen Gaffney, ArtsGeneSiS
This special hands-on workshop series,
building on last year's Successful post -
conference, will offer simple strategies
and practical advice for anyone design-
ing, conducting or hosting an arts
program in settings such as schools,
churches, hospitals, correctional facili-
ties, housing communities and parks
and recreation centers. Experts in the
field of arts and community develop-
ment will focus on the characteristics of
successful community -based programs
and how administrators can successfully
select, train and support artists working
in alternative settings. Additional topics
include conflict resolution and multiple
intelligence theory for artists.
Includes a complimentary copy of the
Institute for Community Development
and the Arts' handbook, Artists in the
Communitv: Training Artists to Work
in Alternative Settings Ia $3S.00 value)!
UNITED ARTS FUND
LEADERSHIP FORUM
June 5th only
This one-dav forum, open to 50 partici-
pants, will be led bv guest tacultv and
10 united arts fund leaders selected in
a competitive process) through case
I .- 1
studies on topics relate
fund management. Forur
be seasoned united arts I
als with a minimum of I
years experience in the fi
and responsibility for fur
of more than $1 million.
This forum features
dialogue and debate, as
well as open question
and answer sessions.
Possible topics to be exp
sponsorship, the new art
patron, bequests and
other areas of specific
interest to UAFs.
Forum leader
applications are
available from
Americans for the Arts
at 202.371.2830.
Register for the
convention and
get a discount on
your preconference
registration. Sign
up for both and savel
Registration covers
workshop series,
tunch and Thursday
evening reception.
0
Sat
MOR
MID-
1:15 pro - 3:w Pro
1:15 Pm - 3:00 Par
1:25 pan - 3:00 Pat
1:t5 par - 3:00 Pro
UIS pro - 3:00 Pat
Air:
Internet Policy:
Get 'am Giving:
National Trends
The Arts and the
Arts on the
The Art Part
The New Arts
in Public Art
Public Purpose:
The Cable in the
Technology
Patron
Public Art
A Report by the
Classroom
American
Program
Assembly
Arts Education
3:15 pm - S:oo Pat
3:15 Pm - S:00 Pen
-Arts
3:15 pan - S:" Pan
More Than the
3:IS p` - S:" Pea
Making Aesthetic
33S Par - 5:.. P
Here Today, Not
Cultural Policy:
What is it?
A State -of -the
Report From
Surn: The
dgments in the
lunformation
Gone Tomorrow:
Who Needs it?
National Service
Commercial and
Age
Alliances in Arts
What's in it for
Organization
Not -for -Profit Arts
Ed ion*
You?
Leaders
Partnership
Arts"Eadtucation
.C.-prinant.d with th
Natione assalbiV of
state — Agencies
EVEN
Sunday, June 7
VALU I N
N1 0 R ijiliiiiiiiii
%W.4S=-ui:ISpra 1i);451111111-2—Spal —4sarn-12:25pan 458111-12:15pro 10:451IM-12:151"a
Cultural Tourism: Public Art: Connecting the United Arts Funds Finding Common
The Fastest Transportation and
Dot.Orgs: Using lot: The Basics
Ground: Ethics
Growing Segment infrastructure
Technology to
for Community
of the Travel Public Art
Bring the Cultural
Leaders
Industry
Community
Together
Technology
MID_
=Sina-4:00PNI 2:1511111-4:0011an
Planning: Arts and Heating
. 5 pas - 4:ao par 2:15 par - 4:00 Pat
2q
Rural Studio: United Arts Funds
4:00 M
2:25 Plo I
Making a Case for
Cultural
Roles, Partners,
An Innovative 102: The Winning
Arts Educatio :
Results
Community Techniques
Lessons for School
Building Project
Lead rs
Arts Education
EVEN
Co Y qf6ftE
Monday, June 8
MORj
9:oo am - 10:45 am 9:OOSm-10:45am 9:008m-10:4S am 9:00&m-10:45am 9;ooam-10:4Sam
Tech Tips - How to
Arts and Conflict
Arts and Early
Developing
and Tricks! Communicate the
Resolution
Childhood
Diversity in the
Technology Value of Public Art
Development
Workplace
,.blicArt
Arts Education
MID.
2:15 Pen - 4:0o Pas 2:15 Pan - 4:00 Par
2:15 Par - 4:00 Pro
2:25 Pro - 4:0a Pan
2:15 Pan - 4:" Par
We Paid How How to Be in Two
Art as an Aid for
Places, Everyone!
New Mechanisms
Much? Public Art Places at Once:
Persona( Problem
The Board -Staff
for Supporting the
From the Outside The Arts
Solving
Relationship
Individual Artist
Looking In Administrator's
Public Art Guide to Staying
Connected on the
Road
Technology
EVEN
Tuesday, June 9
MOR
Spend a few days — before
or immediately following
the convention — enjoying
the grandeur of Colorado! If
you're interested in a luxuri-
ous mountain escape, or
a white -water rafting trip
down the mighty Colorado
River, or horseback riding
In the Colorado countryside,
or 'roughing it* at one of
the state's 4o dude ranches,
or a stay at one of the area's
premiere spas. -call TMK
Services at 1.888.320.5540
and inquire about any of
their prearranged travel
packages! For special
rates, be sure to mention
Americans for the Arts.
1: - -
L 1�-"T T
N
0 P P 0 f� L
BECOME A MEMBER OF
AMERICANS FOR THE ARTS!
You can save on your registration fee by
becoming a member of Americans for
the Arts today! In addition to discounts
on convention registration, Americans
for the Arts membership delivers innOV-
ative and acclaimed resources, designed
to keep you fully informed and
equipped in dynamic and challenging
new environments. Americans for the
Arts membership is your link to re-
search and information, national visibil-
ity, increased private and public cultural
resources, stronger systems of support
for the arts, arts education policy,
broader public awareness of the role
and value of the arts, and more access
to more arts in more communities
across America.
Call 202.371.2830 and join Americans
for the Arts today!
REGISTRATI ON DISCOUNTS
To receive discounts for registration,
your registration form must be post-
marked by March 15th (early registra-
tion) or May 1st (regular registration)
and include full payment or government
purchase order number. Those register-
ing at the Americans for the Arts mem-
ber rate must have paid 1998 Americans
for the Arts membership dues by their
date of registration. Sign up for a pre-
conference and the convention and save!
SPECIAL RATES ON TRAVEL
i ; , t , �. , 11 _- - is the official airline for
this convention, and discount fares are
available by calling United's toll free
number (800.521.4041) and mentioning
the Americans for the Arts conference.
When making all other travel arrange-
ments, please call Global Travel,
Americans for the Arts' travel agency
(800.229.8510), and ask for Gaby.
Friterpri, RCTIT—k,ar is also offering
Americans for the Arts convention atten-
dees reduced rates. Call 800.720.7222
or 800.RENTACAR, and mention the
Americans for the Arts conference, refer-
ence # C14041.
ONE -DAY RATE
join us for one single day of the conven-
tion for just $125!
ROOMMATE REFERRAL PROGRAM
if you are interested in sharing a room
to reduce the cost of attending the con-
vention or a preconference, we can help!
just check off the roommate reterral
box on the registration form and we'll
send you a list of other inter;sted atten-
dees. Registration forms must be sent in
by the early bird registration date,
March IS, to be eligible.
S
TEAM REGISTRATION
In order to make it easier for More Of
your staff and board members to attend
,)or convention, Americans for the Arts
offers a substantial discount for reams,
who may register at a special flat rate.
A team is a group of 8 to 10 individuals
from a single organization that is re-
sponsible for full payment. All team
members must share the same address
and register at one time. Team registra-
tions must include individual registration
forms for each team member and one
form of payment. Team members must
be staff or board members of the same
organization; umbrella organizations,
such as statewide assemblies, may not
sponsor teams. State arts agencies may
sponsor a team com-
prised only of
their own staff
and board.
Exchanging reg-
istrations or
adding to teams
once registration has been
processed is not allowed.
I
in
a
10-
S
w
b
c
ge
d -
n
Preconference registrations
are not part of the team
registration.
S CHO LM�S��,Iliiiii� Ey
Many state and local arts ALABAMA STATE COUNCIL
NEBRASKA ARTS COUNCIL
0 ON THE ARTFS
agencies ffer scholarships
Linda Hughes 402.595.2122
At Head 334.242-4076
6-9 weeks prior
(usually in t he form of regis- Varied
tration or travel subsidies)
NEW HAMPSHIRE STATE
ALASKA STATE COUNCIL
for people from that state or ON THE ARTS
CO NCILONTMEARTS
Da�id Snyder 603.27L2789
region to attend the conven- Shannon Planchon
two months prior
t ion. Don't delay! 907.269.66io
NEVADA ARTS COUNCIL
3o days prior
Suzanne Rice 702.687.668o
ARKANSAS ARTS COUNCIL
varied
Jess Anthony 501-324.9768
prior to event
NORTH CAROLINA ARTS
COUNCIL
AR I ZONA COMM15SION
Amy Brannock 919.733.7897
ON TH E ARTS
April 1, 1998
Lynn Tuttle 602.229.8221
6 Weeks prior
NOR. TH DAKOTA COUNCIL
ON THE ARTS
ASSEMBLY OF COMMUNITY
Patsy Thompson
ARTS COUNCILS OF OKLAHOMA
701-328-3954
Laurie Foor 405.236-2446
3o days prior
varied
OHIO ARTS COUNCIL
DELAW RE DIVISION
Melissa Donovan
0 r THE ARTS
6�4-466.2613
S U San Salkin 302-577.8287
A5AP
April 6. 1998
SOUTH CAROLINA
GEORGIA COUNCIL
ARTS ALLIANCE
FOR THE ARTS
Betty Plumb 803.324.8296
Ann R. Davis 404.65�-7927
May %, �998
2 Weeks prior
TENNESSEE ARTS COMMISSION
IDAHO COMMISSION
Michael McDaniel
ON THE ARTS
615.532-9796
Julie Numbers Smith
Varied
208-334 2110
May 28, 1998
TEX S COMM15SION
ON THE ARTS
ILLINOIS ARTS COUNCIL
Betty Switzer 512.463.5535
Joanne Vera 312-814.6765
May 15,1998
8 weeks prior
THE FORUM OF REGIONAL ARTS
ARTS COU11IL
IOUICIILS 01 MINNESOTA
;NIIANA
oyce L. Ribble 317.232.1268
Meghan King Johnson
April 1, 1998
612.338-3075
IOWA ARTS COUNCIL
varies
Julie Bailey 515.281-4m8
VIRGINIA COMMISSION
6 weeks in advance
FOR THE ARTS
Mary Poole 804.225.3132
MASSACHUSETTS CULTURAL
4 weeks prior; first come,
COUNCIL
first served
Ricardo Barreto 617-727-3668
15th of each month
WISCONSIN ARTS BOARD
Karen Genskow
MID-AMERICA ARTS ALLIANCE
6o8.266.oigo
Gail Milton 816.421.1388
March 2,1998
6o days prior
MONTANA ARTS COUNCIL
Most scholarship money is
Arlynn Fishbaugh
avaltable on a first come first
4o6.444.6430
served basis, so act now!
April 1. 1998
!W, 'TIA b E) A T C',
CONVENTION HEADQUARTERS
Adam's Mark Hotel
1550 Court Place
Denver, CO 80202
Room Rates: $110 single/double, S12S triple,
$140 quad, $295 executive suite
To reserve, call 303.893.3333 or 1-800-444-ADAM.
Mention the Americans for the Arts convention to
get these special rates!
ALTERNATE HOTEL
Holiday Ion
1450 Glenarm Place
Denver, CO 80202
Room Rates: S95 singie/double
To reserve, call 900.423.5128. Mention the Americans
for the Arts convention to get these special rates!
TRAVEL TO THE HOTEL FROM THE AIRPORT
The airport is just 30 minutes from downtown Denver.
To get there, take a taxi (average cost, S45) or the
SuperShuttle, which costs $15 one way, $27 roundfrip
(call 303.370.1300 for more information).
IE C I 1.'S T E R_
Please complete the registration form
provided and return it to:
Americans for the Arts
P.O. Box 9 , 26 ,
Washington, DC 20090-126 1.
Advance reservations are required for
the special convention events and meals
listed on the registration form. Please be
sure to indicate vour attendance at these
functions on the form. On -site regis-
trants and those who do not indicate at-
tendance on their registration form mav
obtain seating on a space -available basis
only. Please check all information care-
fullv to he sure that vour registration
form is complete. Guests are welcome to
artend general sessions/ I u ncheons and
special events for a small tee. Be Sure to
register in advance if someone will be
joining you so that we can accommo-
date your guest. please complete the reg-
istration form accordingly.
'AYMENT POLICY
Rezistrations submitted w ithour p.n -
ment — check ( ) r credit card — are in-
comniete. Credit card numbers submit -
red , ith registrations will be processed.
Registrations incomplete after the
March 15th or Mav Ist deadlines
will be billed at the higher price.
Government purchase orders may be
used to hold a registration, but checks
should be received by the Americans for
the Arts office prior to May 22nd,
1998. If pavment has not been received
by Americans for the Arts prior to May
l5th. your registration confirmation let-
ter �� ill show a negative balance; be pre-
pared to present a check or credit card
as a vuarantee on site. Americans for
the Arts will hold guarantees for 60
da ' vs. If payment is not received within
60 days, the guarantee will be used as
payment.
REFUNDS
Refunds of 50 percent will be made on
cancellations received by May 22, 1998.
No refunds will be made after May
22nd. All requests for refunds must be
made in writing.
DISCOUNTED REGISTRATIONS
To receive discounts for early registra-
tion, your registration form must be
postmarked by either March 15th or
May 1st and include full payment or
government purchase order number.
Those registering at the Americans for
the Arts member rare must have paid
1998 Americans for the Arts member-
ship dues by their date of registration.
REGISTER ON THE WEB!
Americans for the Arts is pleased to
provide convention registration materi-
als on our web site wutv.artsusa.O?g.
You may download the form and fax
the completed information to us at
202.31-1.0424.
Americans for the Arts: Conferk Registration Page I of 2
F 04 R TH F
A M E R A N IS.
'��ARTS
I Preconference I Conference I Registration I
I Hotel I ![gy!g I
Click here to register for Americans for the Arts 1998 Annual
Convention!
Preconference Registration Rates:
Americans for the
$150 with
$175 without
Arts Member:
convention
convention
registration
registration
Non -Member:
$165 with
$190 without
convention
convention
registration
Iregistration
Conference Registration Rates:
Early
Regular
Late
BirdPre-March
Registration
Registration
6
Pre -April 24
After April 24
,I st Americans
$325
$375
$475
for the Arts
Member
Additional
$275
$325
$425
Members
Non-member
1 $415
$455
$500
Team of 8-10
$2000 _1$2250
1$2500
Many artists, arts organization staff and board, and others
would like to attend the Americans for the Arts annual
convention but need assistance covering the cost of registration
and/or travel. To meet this need many state, statewide and
regional arts organizations offer scholarship opportunities for
those in their areas! If you would like to attend the convention
but need financial assistance to do so, please refer to the
following list of arts organization offering scholarships.
Click here to register for Americans for the Arts 1998 Annual
Convention!
I Preconferenc I Conference I Registration I
I Hotel i Travel I
AMERICANS FOR THE ARTS
1000 Vermont Avenue NW One East 53rd Street
http://www.artsusa.org/upcon-�ng/regrate.htn� 3/13/98
Americans for the Arts: Confer Hotels Page I of 2
AMERTGAN SF -OR THE
ARTS
I Preconference I Conference I Registration I
Hotel I Travel
Primary Hotel
Adam's Mark Hotel
1550 Court Place
Denver, CO 80202
- $110 single/double, $125 triple, $140 quad, $295
Room Rates.
executive suite To reserve, call 303.893.3333 or
1-800-444-ADAM.
Mention the Americans for the Arts convention to get these
special rates!
Back-up Hotel
Holiday Inn
1450 Glenarm Place
Denver, CO 80202
To reserve, call 800.423.5128
Room Rates: $95 single/double
Mention the Americans for the Arts convention to get these
special rates!
For more information on the 1998 convention please call
Americans for the Arts at 202.371.2830.
For more information on Denver, visit the Denver Metro
Convention & Visitors Bureau web site
I Preconference i Conference Registration
Hotel
AMERICANS FOR THE ARTS
1000 Vermont Avenue NW One East 53rd Street
12th Floor New York, NY 10022
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I A.
OF
CULTURAL COMMISSION
MEETING DATE: March 26, 1998
ITEM TITLE: Cultural Commission Work Plan for FY 1998-99
RECOMMENDATION:
As deemed appropriate by the Commission
None for this action. Components of the Fiscal Year 1998-99 Plan which require
expenditure of funds will need to be addressed in the City's Fiscal Year 1998-99
Budget.
As part of its duties, the Commission annually adopts a Work Plan to provide direction
and focus for the work of the Commission. The attached represents the Fiscal Year
1997-98 Plan that, following a recommendation from the Commission, was adopted
by the City Council on July 15, 1997.
This space on the agenda has been reserved for the Commission to discuss revisions,
deletions, additions to the Work Plan. Following review and any revisions, the staff
will forward the Plan, and the Commission's recommendation for approval of same,
to the Council for their consideration. Any component of the Work Plan that requires
consideration in the City's Fiscal Year 1998-99 Budget must be considered under the
time -lines for Budget adoption (i.e. Budget is scheduled to be adopted in June 1998).
FINDINGS AND ALTERNATIVES:
The options available to the Commission include:
1 Review and make recommendation to City Council on Fiscal Year 1998-99
Work Plan; or
2. Defer action until a later date; or
3. Provide staff with alternative direction.
Mark Weiss, Assistant City Manager
Attachment: FY97-98 Work Plan
c: cultstaffmar98-05workplan.wpd
CITY OF LA QUINTA
0
1.4
16"
�O-F
19a
CULTURAL COMMISSION
WORK PLAN
19'97-98
APPROVED BY CITY COUNCIL
July 15,1997
Cultural Commission
1997-98 Work Plan
xfus�
umi I ti It
Priority:
Category: Ongoing
Assignment Item: Annual Work Plan.
Method(s) of Fulfillment: Review existing assignments, suggest assignments to
fill any voids, review programs and programs being
done by other cities.
Suggested Resources: The work plan should be considered a living document,
subject to revision during the course of routine
maintenance.
Expansion of Assignment:
Commissioner Availability:
Commitment Required:
Ongoing maintenance.
Review regularly.
1 hour per 6 months.
1
Priority: 1
Category: Ongoing'
Assignment Item: Cultural Arts Master Plan
Method(s) of Fulfillment: To develop a Master Plan to encourage cultural arts in
the City of La Quinta.
Suggested Resources: Members of the community.
Expansion of Assignment: Execute the Plan.
Commissioner Availability: All Commissioners will work on the Plan.
Commitment Required: 4-5 hours of Commission/Committee work per month.
2
Priority: 3
Category: On hold
Assignment Item: D.E.P.A. Program
(Diversified Exposure to Performing Arts)
Method(s) of Fulfillment: Identify alternatives for students to attend diversified
events.
Suggested Resources: Each fall a subcommittee of Cultural Commissioners
would spend 10-20 hours making calls to secure free or
reduced rate tickets during the season.
Expansion of Assignment: No growth in staff time, should be similar each year.
Mostly work will be by PTA and/or school staff, if they
agree to work the program.
Commissioner Availability: Commissioner assignment continued until full
complement of commissioners.
Commitment Required: 10-20 hours per year.
3
Priority: 3
Category: On hold
Assignment Item: Arts Advocacy
Method(s) of Fulfillment: Prepare guidelines and resources for parents,
educators, organizations and citizens at large to
advocate for arts education in La Quinta schools grades
K-3. Lobby' for appointment of music and art
coordinators/supervisors, encourage adoption of
"National Standards for Arts Education." This program
will be implemented in cooperation with Desert Sands
Unified School District.
Suggested Resources: MENC, MTNA, National Coalition for Music Education,
local art and music organizations. Staff time and funds
are minimal. Utilize parent volunteers.
Expansion of Assignment: The goal is to eventually reach all students K-12 i.n the
Desert Sands Unified School District.
Commissioner Availability: All Commissioners are resources.
Commitment Required: Once organized, this project will take approximately 2
hours per month.
4
Priority:
Category: Quarterly
Assignment Item: Quarterly conference/seminar hosting.
Method(s) of Fulfillment: Organize and encourage participation in quarterly
conferences.
Suggested Resources: Coachella Valley cities and private cultural and art
interests, and State and Federal sources.
Expansion of Assignment: Ongoing program.
Commissioner Availability: All Commissioners are resources.
Commitment Required: One hour per month.
5
Priority:
Category:
Assignment Item:
Method(s) of Fulfillment:
Suggested Resources:
Expansion of Assignment:
Commissioner Availability:
Commitment Required:
Annual
Review of Grant Applications.
Review applications and make recommendations to
Council in accordance with Council policy.
Commissioners
Ongoing, annual program.
All Commissioners are resources.
Ten hours per year.
1.1
Priority: 1
Category: Annual
Assignment Item: Cultural Recognition
Method(s) of Fulfillment: Evaluate and conside ' r the appropriateness of a cultural
recognition event.
Suggested Resources: Commissioners
Expansion of Assignment: Ongoing, annual program.
Commissioner Availability: All Commissioners are resources.
Commitment Required: Five hours per year.
FA
c&4 4 XP
OF
CULTURAL COMMISSION
MEETING DATE: March 26, 1998
ITEM TITLE: Commissioner Correspondence
RIZOTIP"T EITIV-ML613
As deemed appropriate by the Commission.
FISCAL IMPAC :
None.
BACKGROUND AND OVERVIEW:
This space on the agenda is reserved for the Commission to discuss any
correspondence from the Commission such as letters of commendation, and support
of art organizations. Attached are copies of letters that were sent based on direction
given at the last Commission meeting.
FINDINGS AND ALTERNATIVES:
The options available to the Commission include:
1 Direct the preparation of correspondence as deemed appropriate by the
Commission; or
2. Take no kction.
Mark Weiss, Assistant City Manager
c: cultstaffmar98-06correspondence.wpd
ATTACHMENTS
T4tyl 4 atP Qumto
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Elaine Lloyd, President
Coachella Valley Community Concerts
PO Box 972
La Quinta, CA 92253
Dear Ms. Lloyd:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the information you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmation of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Ka(�ryn B,.')V'ull, Chair
1;1
Cultural Commission
KBH:pjs
MAILING ADDRESS P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 *.,q
T41T 4 ek'P Qumto
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDI) (760) 777-1227
March 4, 1998
Jim Ducatte, Executive Director
La Quinta Boys u Girls Club
49-995 Park Avenue
La Quinta, CA 92253
Dear Mr. Ducatte:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the information you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most suppordve and positive. We thank you for the confirmation of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Kathryn B. 16'all, Chair
Cultural Commission
KBH:pjs
4-11
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
Titvl 4 4 Qum&
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Robert Wright, President
Friends of La Quinta Library
53795 Eisenhower
La Quinta, CA 92253
Dear Mr. Wright:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the information you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmadon of the value
and need for such a document in our community and Will enjoy your continued
support.
The final draft of the Cultural P Ian will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
:K(tzhryn/'B/ rHull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
4 eCP QaAto
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
E.A. Ned Millis, Chair
Historic Preservation Commission
54785 Avenida Ramirez
La Quinta, CA 92253
Dear Mr. Millis:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the infon-nation you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmation of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Kathryn B. rull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
T4tyl 4 s4� QaAro '
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
John Walling, Chair
Art in Public Places
51260 Avenida Rubio
La Quinta, CA 92253
Dear Mr. Walling:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the inforrnation you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confin-nation of the value
and need for such a document in our community and Will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
lKat ryn 13-7ull, Chair
Cultural Commission
KBH:pjs
N
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
T4tyl 4 *P Q"
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Richard DeSantis
La Quinta Arts Foundation
PO Box 777
La Quinta, CA 92253
Dear Mr. DeSands:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the information you shared
With us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmation of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City. Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Kathryn B. Hull, Chair
Cultural Commission
KBH:pjs
C: Susan Francis, Executive Director
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA. CALIFORNIA 92253
T-vT 4 4a Q"
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Douglas Yavanian, Executive Director
La Quinta Chamber of Commerce
PO Box 255
La Quinta, CA 92253
Dear Mr. Yavanian:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the infonnation you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmation of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Kiathryn B. ull, Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
(760) 777-7000
LA QUINTA, CALIFORNIA 92253
r -57' 78-495 CALLE TAMPICO
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Louise Neeley, Director
La Quinta Historical Society
77885 Calle Montezuma
La Quinta, CA 92253
Dear Ms. Neeley:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the infonnation you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confin-nation of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998? City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
K:aC�ryn B. THull, Chair
Cultural Commission
KBH:pjs
I If 1
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 V3
T4hf 4 a Q"
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 — (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Richard Butler, Chair
La Quinta Planning Commission
44180 0cotillo Dr.
La Quinta, CA 92253
Dear Mr. Butler:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the information you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmation of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It Will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
KLathryn B. ull, Chair
Cultural Commission
KBH:pjs
A� 1�
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 Im
Ti4 4 *P Q"
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Carl Ingram, Chair
La Quinta Parks U Recreation Commission
78625 Sanita Drive
La Quinta? CA 92253
Dear Mr. Ingram:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the'information you shared
with us during our community seminars, workshopsy and meefings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confin-nation of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Kathryn B. ?ull',"Chair
Cultural Commission
KBH:pjs
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
T4&t 4 a Q"
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
)udy Vossler, President
VIVA Foundation
55920 PGA Blvd.
La Quinta, CA 92253
Dear Ms. Vossler:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the information you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmatio ' n of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Kathryn B. Z11, lhir
Cultural Commission
KBH:pjs
U—
Pi
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
T-itit 4 etP QdAz
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Joyce Cooper, President
Soroptimist International of La Quinta
PO Box 227
Palm Desert, CA 92261
Dear Ms. Cooper:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the inforrnation you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmation of the value
and need for such a document in our community and Will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Kathryn B. Hull, Chair
Cultural Commission
KBH:Pis
11R� 11$
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 7"
T4t,vl 4 etP 49MM
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Victoria St. Johns
La Quinta Human Services Commission
53200 Avenida Montezuma
La Quinta, CA 92253
Dear Ms. St. Johns:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the infonnation you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmation of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 P.M.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Kathryn B. ull, Chair
Cultural Commission
KBH:p1s
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
A A.
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 — (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Honey Atkins, President
La Quinta On Stage
52470 Avenida Madero
La Quinta, CA 92253
Dear Ms. Atkins:
We are so pleased with your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the information you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmation of the value
and need for such a document in our community and Y411 enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It Will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Kathrct,
al 'f� �11,,ChaSiir
ryn B.
Cultural Commission
KBH:pis
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 1�q
T4ty/ 4 atP Q"
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000
FAX (760) 777-7101
TDD (760) 777-1227
March 4, 1998
Honey Atkins, Coordinator
Round Table West
52470 Avenida Madero
La Quinta, CA 92253
Dear Ms. Atkins:
We are so pleased With your assistance to our Commission as we developed the
Master Cultural Plan for our City. Your input and the information you shared
with us during our community seminars, workshops, and meetings have been
of great value. Your response to the Plan when it was presented to you was
most supportive and positive. We thank you for the confirmation of the value
and need for such a document in our community and will enjoy your continued
support.
The final draft of the Cultural Plan will be presented to the City Council this
month. It will be considered at the March 17, 1998, City Council Meeting
at 3:00 p.m.
Thanks again for your part in developing what we believe will be a set of
guidelines for future cultural and artistic development in the community.
Sincerely,
Kaithryn B. ull, Chair
Cultural Commission
KBH:p1s
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
REGULAR MEETING OF THE
ART IN PUBLIC PLACES COMMISSION
A regular meeting held at the La Quinta City Hall Session Room
78-495 Calle Tarnpico, La Quinta
February 2, 1998
This meeting of the Art in Public Places Commission was called to order by Vice Chair Shamis at
3:09 p.m., who asked Commissioner Reynolds to lead the flag salute. Vice Chair Shamis asked for
the roll call:
1. CALL TO ORDER:
A. Present: Commissioners Chappie, Kennedy, Mucciolo, Reynolds, and Vice
Chair Shamis.
B. It was moved and seconded by Commissioners Kennedy/Sharnis to excuse
Commissioners Klein and Walling. Unanimously approved.
C. Staff Present: Community Development Director Jerry Herman and Executive
Secretary Betty Sawyer.
Il. PUBLIC COMMENT: None.
111. CONFIRMATION OF THE AGENDA: Confirmed.
IV. CONSENT CALENDAR:
A. Vice Chair Shamis asked if there were any corrections to the Minutes of November
3, 1997. She noted a correction on Page 2, Item 2, be amended to read "The product
of the garden ....... There being no other changes, it was moved and seconded by
Commissioners Kennedy/Chappie to approve the minutes as corrected. Unanimously
approved.
B. Vice Chair Shamis asked if there were any corrections to the Minutes of December
1, 1998. She noted that on Page 3, Item 3 needed to be reworded. There being no
other corrections to the Minutes of December 1, 1997, it was moved and seconded
by Commissioners Kennedy/Reynolds as corrected. Unanimously approved.
C. It was moved and seconded by Commissioners Kennedy/Reynolds to approve the
financial statement as presented.
APP2-2-98
Art in Public Places Commission Minutes
February 2, 1998
D. Department Report: Community Development Director Jerry Herman informed the
Commission that the City Council would be reviewing all City Boards and
Commissions at their meeting of February l7th.
Vice Chairman Sharnis asked that a letter be drafted to the City Council
asking them to revisit the reasons the APP was originally formed. She was
concerned that the Council may combine the APP and Cultural Commission
and she did not believe this would work.
2. Commissioner Chappie stated she did not believe the Council understood that
the Cultural Commission was creating a Plan that was to function as an
overall plan for the City. The direction of each Commission was specifically
different. During her research for the redrafting of the APP Ordinance, she
had contacted other cities and asked how their commissions had been formed.
In most cases she found it was difficult to combine the two commissions due
to their different duties. Commissioner Chappie stated that in her opinion,
the best combination would be to combine the Planning Commission and
APP as it was the goal of the Commission to incorporate art into the
construction of the project and this needs to begin at the planning process.
Commissioners stated their agreement with Vice Chair Shamis and
Commissioner Chappie.
3. Commissioner Kennedy asked if the Commission wanted to address the
Council suggestion to reduce the number of the Commission.
Commissioners responded by stating that due to the number of time
consuming projects the Commission was involved in, it would be difficult to
reduce the number of Commissioners and still be effective.
4. Vice Chairman Shamis stated the seven worked well due to times when more
than one Commissioner needed to be absent.
5. Commissioner Kennedy stated there were times when she knew that neither
Chairman Wal , ling nor herself would be able to give personal time due to
their occupations and time constraints. Therefore, she sees this as an
important reason for seven members. Commissioner Kennedy recommended
each member write, or verbally contact, each of the Council to express their
concern prior to February 17 1h City Council meeting.
APP2-2-98 2
Art in Public Places Commission Minutes
February 2, 1998
V. BUSINESS ITEMS:
A. Discussion regarding the revisions to the Art in Public Places Ordinance
Community Development Director Jerry Herman gave a brief overview of the
changes proposed by staff.
2. Commissioner Kennedy noted her objection to the individual property
owner/builder being assessed the fee. Staff noted that the City has to be
uniform in implementing the fee.
3. Vice Chairman Shamis stated the La Quinta Fairways were in the process of
building new homes and she was concerned that they were not paying their
art fees. Staff explained that every builder pays the fee when a building
permit is issued. No building permit is issued until the fee is paid.
4. Commissioner Mucciolo asked staff what the fee was based upon. Staff
stated the fee is currently one fourth of one percent for residential and one
half of one percent for commercial developments.
5. Staff then reviewed the proposed changes with the Commission:
a. Commissioner Kennedy asked that wherever the word "development"
occurred, it should be changed to "property".
b. Commissioner Kennedy asked that under Section B., a sentence
should be added allowing the ftmd to be used for costs associated
with the artist selection process.
6. Commissioner Kennedy stated her concern that if the fee were to be
increased, they would be discouraging growth in- the City. She asked that
staff research what the other cities were charging and report back to the
Commission.
B. Discussion regarding Washington Street bridge art projec
1. Community Development Director Jerry Herman informed the Commission
that the Public Works Department was in the process of widening the
Washington Street Bridge and had asked that an artist be involved in the
planning process of that bridge. They were asking for two Commission
members to be involved in the selection of the artist.
APP2-2-98 3
Art in Public Places Commission Minutes
February 2, 1998
1. Vice Chair Sharnis recommended that Chairman Walling and Charrie
Chappie be asked to attend. It was moved and seconded by Commissioners
Shamis/Chappie to appoint John Walling/Charrie Chappie to work on the
Washington Street Bridge project, with the consent of John Walling.
Unanimously approved.
VI. CORRESPONDENCE AND WRITTEN MATERIAL: None
VII. COMMISSIONER ITEMS:
A. Future Agenda Items:
1 Louis DeMartino art piece - staff talking with landscape artist on possible
solution.
2. Tour of the Aerie Sculpture Garden and Gallery.
VIII. ADJOURNMENT
There being no ftu-ther business, it was moved and seconded by Commissioners Kennedy/Chappie
to adjourn this regular meeting of the Art in Public Places Commission to a regular meeting of the
Art in Public Places Commission on March 2, 1998. This meeting of the Planning Commission was
adjourned at 4:00 p.m. Unanimously approved.
APP2-2-98 4
REGULAR MEETING OF THE
HISTORIC PRESERVATION COMMISSION
A regular meeting held at the La Quinta City Hall Council Chambers
78-495 Calle Tampico, La Quinta
NOVEMBER 20,1997
This meeting of the Historic Preservation Commission was called to order by Chairman Millis at
3:42 p.m., who lead the flag salute. Chairman Millis asked for the roll call:
CALL TO ORDER:
A. Present: Commissioners DeMersman, Irwin, Puente, Wright, and Chairman
Millis.
B. Staff Present: Planning Manager Christine di lorio, Associate Planner Leslie
Mouriquand, and Executive Secretary Betty Sawyer.
11. PUBLIC COMMENT: None.
III. CONFIRMATION OF THE AGENDA: Confirmed
IV. CONSENT CALENDAR: None
V. BUSINESS ITEMS:
A. Archaeoloizical Assessment of The Retreat at The Quau��. Tentative Parcel M
28650 - La Quinta 7.5'USGS Map - Seven Acres; a request of Keith International for
review and approval.
1 Associate Planner Leslie Mouriquand presented the information contained in
the staff report, a copy of 'which is on file in the Community Development
Department.
2. There being no questions of staff or the report, it was moved and seconded
by Commissioners Puente/Wright to approve the report as submitted.
Unanimously approved.
VI. CORRESPONDENCE AND WRITTEN MATERIAL: None.
VII. COMMISSIONER ITEMS: None
Hpcil-20-97
Historic Preservation Commission Minutes
November 20, 1997
VIII. ADJOURNMENT
There being no further business, it was moved and seconded by Commissioners Puente/Wright to
adjourn this regular meeting of the Historic Preservation Commission to a regular meeting of the
Historic Preservation Commission on December 18, 1997. This meeting of the Historic Preservation
Commission was adjourned at 3:44 p.m. Unanimously approved. Commissioners were dismissed
to attend a Workshop on Historic Preservation and Landmark Status.
Hpc 11-20-97
REGULAR MEETING OF THE
HISTORIC PRESERVATION CONWISSION
A regular meeting held at tile La Quinta City Hall Council Chambers
78-495 Calle Tampico, La Quinta
JANUARY 15,1998
This meeting of the I-fistoric Preservation Commission was called to order by Chairman Millis at 3:31
p.m. who led the flag salute. Chairman Millis asked for the roll call:
1. CALL TO ORDER:
A. Present: Commissioners Irwin, Puente, and Chairman Millis.
B. it was moved and seconded by CoiTirnissioners IrwiniPuente to excuse Commissioners
DeMersman and Wright. Unanimously approved.
C. Staff Present: Planning Manager Christine di lorio, Associate Planner Leslie
.Mouriquand, and Secretary Carolyn Walker.
PUBLIC COMNENT: None
CONFIRMATION OF AGENDA: Confirmed
IV. CONSENT CALENDAR:
A. It was moved and seconded by Commissioners Irwin/Puente to approve the Minutes
of October 16, 1997, as submitted. Unanimously approved.
B. It was moved and seconded by Commissioners Irwin/Puente to approve the Minutes
of November 20, 1997, as submitted. Unanimously approved.
V. BUSINESS ITEMS:
A. Report on the Archaeological Monitoriny- for The Tradition Club Development TT
28470-- Paul Chace and Charles Reeves- The Keith Companies.
1. Associate Planner Leslie Mouriquand presented the information contained in
the staff report, a copy of which is on file in the Community Development
Department.
2. Commissioner Irwin asked what purpose "Lot J" Would serve. Associate
Planner Mouriquand answered there would be several possibilities proposed
for Lot "J" including:
CAMyData\WPD0CS\HPC 1-15-98.wpd -I-
Developers workin,, with the Native American Community to come up with
a list of possible uses, such as turfing it over, construction of a gazebo, or a
monument. Staff assured the Conuluission that no permanent stru ' ctures would
be placed on the site. The primary use would probably be some type of a
green area. The site has an easement on it into perpetuity to prohibit the
building of structures.
Chairman Millis asked If the site had been capped by several feet of fill.
Associate Planner Mouriquand assured him there was a minimum three foot
cap.
B. Annu d Certified Local Government Report for 1997�
Associate Planner Leslie Mouriquand advised the Commission that this was
a draft of the report that was to be sent to SHPO and asked the
Commissioners if they had any changes or modifications to this report.
2. Commissioner Irwin noted there was the possibility of a page missing
-Commission Composition and Activities". Chairman Millis concurred with
her comments.
3. Associate Planner Mouriquand noted their comments and stated this would
be corrected in the final draft.
4. Associate Planner Mouriquand also asked the Commissioners advise staff of
any changes/updates to their resumes.
5. There' being no further comments, it was moved and seconded by
Commissioner Puente/Irwin to adopt Minute Motion 98-001 approving the
Annual Certified Local Government Report for 1997 as corrected.
Unanimously approved.
VI. CORRESPONDENCE AND WRITTEN MATERIAL
A. Comn-�issioner Irwin stated she would be unable to attend the Symposium in May in
Palm Springs as she will be out of the country. She asked to be advised of any other
conferences she could attend.
B. Associate Planner Mouriquand stated that. were symposiums/Conferences available
on February 23, April 8 - 11, October 24. Copies of those events would be made
available to the Commission.
C. Planning Manager di lorio also informed the Commission that the Society of
Arch.itectural Hstofians plan to hold their conference in April. Information would be
provided to the Commission as it becomes available.
CAMyData\WPD0CS\HPC 1-15-98.wpd -2-
V11. COMMISSIONER ITEMS:
A. Chairman Millis asked Staff if there were any updates on activities at the Traditions
and mentioned that the golf course had opened Saturday, January I Oth.
I Planning Manager di lorio stated the developer of the Tradition decided not
to pursue the application for a Preservation Award for the Hacienda del Gato.
There was a possibility it might be made in the future.
2. Chairman Millis also mentioned that most of the chain link fence had been
removed around the Traditions and hoped that the landscaping would be
installed soon.
B. Planning Manager di lorlo informed the Commission that she had been contacted by
Mr. & Mrs. Fisher and it looked as though work would be progressing on the Kiener
I
Building. The tenant had submitted improvement plans and it appears the tenant and
landlord have arrived at an agreement.
Commissioner Irwin commented on the graffiti on the back wall of the
building as well as the Historical Society building,
2. Commission and staff agreed that it will be a nice improvement, for the
Village, to have that building occupied.
V111. ADJOURNNENT
There being no further business, it was moved and seconded by Commissioners Puente/Irwin to
adjourn this regular meeting of the Historic Preservation Commission to a regular meeting of the
Historic Preservation Commission on February 18, 1998. This meeting of the Historic Preservation
Commission was adjourned at 3:51 p.m. Unanimously approved.
C:\MyData\WPDoCS\HPC 1-15-98.wpd -3-
AMERICANSX THE
TS MAR 2 0 -
CITYOFLA UINTA
CITY kill, NI tic FT S IDEPT
TO OUR MEMBERS:
This year's Nancy Hanks Lecture on Arts and Public Policy and Arts Advocacy Day events were a
great success! There will be a complete recap of these activities in next month's Arts Link. In this
mailing you will find:
Arts Link
This month's issue includes a recap of the first annual Mayors Arts Awards Honoring Legends and
Leaders, which we presented in partnership with the United States Conference of Mayors; a preview
of statistics from our upcoming Local Arts agency Facts 1998 Monographs; and information on our
upcoming annual convention!
Monographs
Local Arts Agency Facts 1998, a double issue of the Monographs series, will be coming to you soon!
This special issue is packed with statistical information about local arts agencies, their five-year budget
histories and programming details.
1998 Annual Convention
By now you should have received the brochure for the 1998 Annual Convention VolueslArtslAction:
Making the Arts Central to our Communities and Ourselves. In this mailing we have enclosed some
convention reminders, information on placing an ad in the on -site program, and a flier from
Enterprise Rent-A-Car, the official car rental company for the 1998 convention. Look for
additional information on our web site <vvww.artsusa.org>l
Get Linked!
We've enclosed a flier announcing the development of a Membership Links section of our web site. If
you would like us to include your web site in this upcoming feature, please fax us the necessary
information. Together, we can link every American with the arts!
4VA'k 016(40t,
Mara Walker
Senior Director of Programs and Member Services
WE ARE EXCITED TO
EXTEND THE FOLLOWING
RATES AND SERVICES AT
ANY OF 09150 COLORADO
LOCATIONS
11180mboll Mleave In $112to
ft addlitiml drivers less
ft addillImll less for drbws
own UM*MM. Id lust 28
mdesefte"60413M va-vas,
Ehl— -i soo rent -a -car
Welcomes
Amedcans for the Afts
to Colorado.
Mileage Restrictions:
Unlimited Mileage in the states of Colorado and
Wyoming. One hundred and fifty miles allowed
per day to bordering states of Colorado. Over
mileage is charged at I% of the daily rate. Three
thousand mileage limitation on all monthly
rentals.
Fuel Charges:
Simply match the level of fuel provided when the
car was rented. Fuel not replaced will be charged
at $2. 10 a gallon. *Please note that vehicles may
go out on less that a full tank.
Airport Facility Charges:
..1�11 11 A .11 -tl. -i i-
V. 98 per day e assesse
nating at DIA.
Types of Cars:
Compact:
Metro, Aspue.
Midsize:
Corolla, Escort, Cavalier, Sentra, Nem
Staridani
Grand Am, Malibu, Breme.
Fu&iw:
Taunis, CentLry, Altink� LUMin&
Luxury:
DeVille, 1�, Continental.
Specialty
Blazer Jeep Cherokee GMC JH=y
Explorer Astro Van, Windstar
Caravan, Pick Up Truck, Cargo Van.
Specialty:
15 Passenger Van.
Plus
* Some car classes are not avolabLe at cemain locations
We have nxvij, cars in different styles sizes andpnce
runges that are not listed
RA TES
DESCRIPTION
Daily
Weekly
COMPACT
30.00
159.00
MIDSIZE
32.00
179.00
STANDARD
36.00
199.00
FULLSIZE
39.00
219.00
LUXURY
69.00
389.00
SPECLALTY
69.00
389.00
SPECIALTY +
109.00
629.00
For Rewrvaflons
Please call the numbers listed below and
reference "Americans for the Arts" or
customer number 04041.
AMERICANS4j THE
TS
www.artsusa.org
WE WANT TO LINK WITH You! AMERICANS FOR THE
ARTS IS PLEASED TO ANNOUNCE THE FUTURE ADDITION
OF A MEMBERSHIP LINKS PAGE TO OUR WEBSITE,
WWW.ARTSUSA. ORG. IF YOU WOULD LIKE FOR US TO
LINK TO YOUR ORGANIZATION'S WEBSITE PLEASE
COMPLETE THIS FLYER AND MAIL OR FAX BACK IT BACK
TO US. YOU MAY ALSO E-MAIL THE INFORMATION BELOW
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