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CAC 04 23 1998T4'!t 4 stA Q" CULTURAL COMMISSION AGENDA La Quinta Civic Center Study Session Room 78-495 Calle Tampico - La Quinta, CA 92253 April 23, 1998 12:00 Noon 1. CALL TO ORDER A. Pledge of Allegiance B. Roll Call Ill. PUBLIC COMMENT The Chair reserves the right to limit discussion on any topic to five minutes or less. 111111. CONFIRMATION OF AGENDA Corrections, deletions or reorganization of the agenda IV. CONSENT CALENDAR A. Approval of Minutes of March 26, 1998 B. Monthly Department Report for February and March 1998 V. PUBLIC HEARING V1. BUSINESS ITEMS A. Cultural Plan B. Final Review of Cultural Commission Work Plan C. Commissioner Correspondence Vill. CORRESPONDENCE AND WRITTEN MATERIALS Vill. COMMISSIONER ITEMS IX ADJOURNMENT NEXT MEETING INFORMATION May 28, 1998 12:00 Noon La Quinta Civic Center Study Session Room C:\MyData\CRISTAL\CAC\CAC4-23.wpd 0 OF CULTURAL COMMISSION MEETING DATE: April 23, 1998 ITEM TITLE: Monthly Department Report for February and March 1998 BACKGROUND: The Community Services Department completes a monthly Department Report consisting of attendance figures for all programs, upcoming events and meetings attended. The Department Report is transmitted to the City Council on the second Council meeting of every month. RECOMMENDATION: Receive and file. V Dodie Horvitz, unity Services Director Attachment: Monthly Department Report MEMO.DR TO: FROM: VIA: DATE: MEMORANDUM Honorable Mayor and Members of the City Council Marni Kunsman, Recreation SupervisoKx\ Tom Hartung, Building & Safety Direct -or March 17, 1998 SUBJECT: Transmittal of Community Services Department Report for the Month of February 199,8 UPCOMING EVENTS OF THE COMMUNITY SERVICES DEPARTMENT FOR THE MONTH OF APRIL 1998: April 2 Community Garden Meeting, Sr. Center April 4 Annual Egg Hunt and Chalk - Drawing Contest, La Qui nta Sports Complex April 6 Spring Break Trip Camp, Camelot Park Excursion April 7 Spring Break Trip Camp, Park Picnic Extravaganza April 8 Spring Break Trip Camp, Ice Skating Excursion April 8 Estate Planning Seminar, Sr. Center April 9 Spring Break Trip Camp, Trip to the Movies April 9 Adult Soccer League Meeting, Spring/Summer Season, La Quinta Civic Center April 10. Spring Break Trip Camp, Oasis Waterpark April 16 Spring Fling Luncheon, Sr. Center April 19 Adult Soccer League Begins, Indio High School April 18 La. Quinta Community Picnic, La Quinta Sports Complex April 20 Special Low Cost Afterschool Class Program Begins, Truman School April 20 Special Low Cost Afterschool Class Program Begins, Adams School April 21 Free Hearing Consultation & Hearing Aid Check April 22 Free Legal Consultation with Attorney Ben Reinhardt April 22 Asset Protection Seminar, Sr. Center April 23 Community Garden Meeting, Sr. Center April 23 Healthy Cooking Class, Sr. Center April 28 1155 Alive" Mature Driving Course, Sr. Center April 29 Travel Seminar, Slower Choices for Seniors, Sr. Center T4'yl 4 s4:� Q" COMMUNITY SERVICES DEPARTMENT ATTENDANCE REPORT FOR THE MONTH OF FEBRUARY 1998 SUMMARY SHEET Meetings Per Mont I 19981 1997 Variance i 19981 19971 Programs Leisure Class Total 1351 501 831 471 201 Afterschool Program Total 1 1421 42 i 971 601 ill Special Events Total 411 01 411 91 01 Adult Sports Total 2521 961 2041 10i =4 Senior Center Total 3,925! 2,9001 10251 50 140 Kidsline Call Total 3861 4191 -331 n/a n/:a: Program Total: 4881 3507 14171 2691 175 Rental Aftencla ce La Quinta Sports Complex I Wildcats Softball 201 301 -10 4 4 AYSO Soccer 601 501 10 8 10 Rental Total: 801 801 01 121 14 PARTICIPATION GRAND TOTAL 1 49611 35871 14171 2811 1891 19981 19971 Variance Volunteer Hours Senior Center 1-,0751 1,1761 -101 Meals on Wheels 501 431 7 Kidsline 821 411 41 Volunteer Total: 12071 12601 -63 Revenue Sr. Center Revenue $4,7231 $1,1761 $1591 Facility Rental Revenue $1,3231 $01 $1,323 Recreation Programs $2,8001 $3,8751 ($1,075 Revenue Total: $8,8461 $5,0511 $407 Page 1 re Classes Beginning Guitar Intermediate Guitar Personal Photography Dog Obedience Sessi Youth and Adult Recreation Attendance 1, Meetings Per Month 1998 1997 Variance ! 1998 ; 1997 14 1 121 2 41 4 i 2 ! U'l z 5;� 01 5 41 U 3 F- 0 on .1 61 71 -11 41 41 Reading Shakespeare Session 1 81 0 i 81 31 01 Golf: The KISS Method Session 11 4 01 41 41 ---0 Golf: The PAR Method Session 11 1 01 1 41 Od Stock Market Seminar Beginning Computers, Mon. 221 9 i 01 01 22-1 9 21 4 i 01 01 Beginning Computers, Tues. 101 101 0 41 :::4] Beginning Computers, Wed. 101 101 0 41 4 Beginning Computers, Thurs. 101 ill -1 41 4 Preschool Tiny Dancers, Session 11 181 01 18 1 ITiny Tot Dance & Twirl Session 11 9 ! 01 9 0 IYouth Dance & Twirl, Session 11 711 01 7 0, ji-eisure Class Subtotal 1351 501 851 471 20 Afterschool Class Program Truman, Improve Your 3 R's Adams, Improve;qour 3 R's Truman, Creative Painting, Mon. Truman, Creative Painting, Tues. Adams, Creative Painting, Wed. Adams, Creative Painting, Thurs. Truman Football 101 101 121 71 71 51 4! 61 01 01 01 01 01 121 4 10 12 7 7 5 -8 3 4 4 4 4 4 4 3 0 0 0 0 0 3 jAdams Football 41 01 4 1 0 ITruman Basketbali 121 121 0 4 4 jAdams BasketbalF 111 01 11 4 0 Truman Tumbling 14 1 121 2 4 1 Adams Tumblinq 101 01 --70 10 4 0 Truman, Beginning Keyboard, Wed Truman, Beginning Keyboard, Fri. Adams, Beginning Keyboard, Tues. i Adams, Beginning Keyboard, Thurs.i Afterschool Program Subtotal 101 101 61 101 1421 01 01 01 421 10 10 6 10, 1001 4 4 4 4 60 0 0 0 0 11, Special Events Radio Control Car Races 411 01 411 21 0 Dog Day Afternoon Special Events Subtotal 501 911 701 -20 21 1 3 Adult S orts 'ball CAddulNolle League 721 961 24 61 4 1801 Oi 180 41 0 ISports Subtotal 2521 961 204 101 4 Page 2 Senior Center Attendance .w 1998 1997 Variance 11"s 1997 Sr. Activities -- 21 4 4 A.A.R.P. Tax Aide 41, 86-�----891 n/a n/a Ambassador Attendance l0i n1a nia Billiards Blood Pressure Check 51 601 5 —ii�3 41 4 a Bridge, ACBL 2231 4181 41 0 101 14 Bridge DuplicatelSocial 342 .-75 Al a Creative Writing Club 40 60 -20 4 FIND Food Distribution 507 229 278 41 4 Golden Tones Rehearsal 126 -62 4 Golden Tones Performance 3 is 12 2 1 1 Hearing Consultation 6 4 21 1 1 2 ice Cream Social 78 25 53 information Services 3461 181 165 n/a n/a 0 Legal Consultation 41 01 4 2 1 n/a n/a Medicare Consultation 31 11 1 1 1 Monthly Birthday 078-r-t, 29i 251 4 Movie Time 51 221 29 4 n/a n/a Referral and Outreach 36 1 4 Table Games 4 40 -36 48 28 20 n/a n/a Television Viewing 36 14 22 4 3 Tennis Sr. Activities Subtotal 2039 1393 6" 491 64 Sr. ClassOS AARP "55" Class so 24 261 41 4 Arts & CraftS 52 33 191 0 Ballroom Dance 54 54 41 3 Bridge Lessons 2431 56 187 13 4 Ceramics 21 134 20 154 1 -20 3 24 24 Computer Exercise 704 '7 594 110, 11 11 Line Dance 36 6 47 -11 6 8 PACE Exercise 73 62 11 4 Painting S 42 A 38 4 4 4 s Spanish Lessons 99 go 3 .3 -- 23, - 0 . 3 3 3 ss Tap Dance Class 23 Class Watercolor Class M 36 L3 3 3 4 Yoga 30124 301 241 6 3 btota 1 Sr. Class Subtotal 1597 1204 1204 393 90 81 ts Sr. Special Events ,NEVen .e Big Band Dance 6 1 20 -57 1 1 0 Community Garden 1 0 12 2 Dog Training Luncheon I I ) 7 iu%41 C i 9 7 1 1 :Seminars 72 -64 3 2 0 Share MeetingstSign-up_ 9 n 0 9 2 Stroke Screening ---�-7; 0 70 1 0 t -1 5r. Events 5u a 1 289 303 44 5 Senior Go r Totaff--+—.3925 29001 102151 ISO, 140] Page 3 TO: FROM: VIA - DATE: T44 4 XP Qamro MEMORANDUM Honorable Mayor and Members of the City Council Marni Kunsman, Recreation Supervisor,,4_� bodie Horvitz, Community Services Director April 21, 1998 SUBJECT: Transmittal of Community Services Department Report for the Month of March 1998 UPCOMING EVENTS OF THE COMMUNITY SERVICES DEPARTMENT FOR THE MONTH OF MAY 1998: May 2 Annual Spring 2 on 2 Grass Volleyball Tournament, Adams Park May 6 Preschool Tiny Dancers, Session V, La Quinta High School May 6 Tiny Tot Dance and Twirl, Session V, La Quinta High School May 6 Youth Dance and Twirl, Session V, La Quinta High School May 13 Advances in Hearing Technology, Sr. Center May 14 Free Financial Counseling, Sr. Center May 14 Healthy Cooking Class, Sr. Center May 14 Afternoon Dance, Sr. Center May 14 Adult Co-ed Volleyball League, Managers Meeting, Civic Center May 16 Tiny Tot Olympics, Adams Park, Rain Date Reschedule May 16 "Step Out for Senior Centers" One Mile Walk, Sr. Center May 16 Tentative Opening for La Quinta Pool at Fritz Burns Park May 19 Free Hearing Consultation and Hearing Aid Check, Sr. Center May 20 Self Care Class, Sr. Center May 21 Living Trust Seminar and Luncheon, Sr. Center May 23 1998 Summer Recreation Brochure Mailed to Residents May 26 "55 Alive" Mature Driving Course, Sr. Center May 30 Annual Bike Rodeo and Bike Safety Show, Sports Complex May 30 Trail Days Event, Bear Creek Channel Trail (&4 4 4 09mro COMMUNITY SERVICES DEPARTMENT ATTENDANCE REPORT FOR THE MONTH OF MARCH 1998 SUMMARY SHEET . Meetings Per Month 1998 i 19971 Variance 19981 1997 Programs Leisure Class Total i 124 60 64 45 17 Afterschool Prog am Total 1 1421 42 100 48 12 Special Events Total 2301 1701 60 2 — 1 Adult Sports Total 721 961 24 8 4 Senior Center Total 4,4531 3,2271 1208 173 153 Kidsline Call Total 4811 5361 -55 n/a n/a Program Total: 6021 4131 1401 276, 187 Rental Attendance I I La Qui—nta Sports Complex La Quinta Sports & Youth Rental Total: 1 7001 700 300 4001 81 8 1- 3001 4no 1 81 I mPARTICIPATION GRAND TOTAL 1 62021 4431 18011 284 1=998 19971 Variance Volunteer Hours Senior Center 15 1 157 1,379�--2�3 Meals on Wheels ___I, 54 441 10 Kidsline 83.5 34.51 49 Volunteer Total: 1294.51 1457.51 -163 Revenue 7 Sr. Center Revenue i $5,798 $4,536 $1,262 Facility Rental Revenue - $1,450 1 $619 $831 r tio Programs 6,234 9 $5,908 $ $326 $ �Recreation Revenue Total: 13, Z�2 $11,063 $1 1 , 0 1 9 $2,419 Page I Youth and Adult Recreation Attendance PM—e,etings Per Month 1998 1997 lVart 1 )98 1997 4 1 Leisure Classes Beginning Guitar. 14 12; 2 2 3j Intermediate Guitar 2 0 21 21 0 Dog Obedience, Session 11 6, -1 4 4 Gourmet Cooking Made Simple, 11 20 11, 9[ 41 1 Golf: The KISS Method, Session 111 6 0 61 41 0 Golf: The PAR Method, Session 111 0 1 4 0 —1 Beginnind Computers 11, Mon. 11 0 11 4 0 Beginning Computers 11, Tues. 10 10. 0 4 31 Beginning Computers 11, Wed. 10 10� 0 41 31 Beginning Computers 11, Thurs. 10, 10 0 41 3 Preschool Tiny Dancers, Session-11 1 18:1 0 18 31 01 ITiny Tot Dance & Twirl, Session 11 1 9 � 0 9 3 0 lYouth Dance & Twirl, Session 11 7, 0 7 3 0 �Leisure Class Subtotal 1241 60 64 45 17 Afterschool Class Program Truman, Improve Your 3 R's 10 6 4-- 3 3 Adams, Improve Your 3 R's W 0 10 3 0 Truman, Creative Painting, Mon. 12 0 12 3 0 Truman, Creative Painting, Tues. 7 0 7 -- 3 0 Adams, Creative Painting, Wed. 71 0 7 3 0 Adams, Creative Painting, Thurs. 5 0 5 3 0 Truman Football 4 12 -8 3 3 Adams Football 4 0 4 3 0 Truman Basketball 12 12 0 3 3 Adams Basketball 11 0 11 3 0 Truman Tumbling 14 12 2 3 3 Adams Tumbling 10� 0 10 3 0 Truman, Beginning Keyboard, Wed 10� 0 10 3 0 Truman, Beginning Keyboa�d, �Fri. 10: 0 10 3 0 Adams, Beginning Keyboard ' Tues.. 6 0 6 3 0 Adams, Beginning Keyboard, Thursj 10i 0 10-3 0 Afterschool Program Subtotal 142 42 100 48 12 Special Events Adams Afterschool Class Recital 1 80 i 0 - 80 1 0 Truman Afterschool Class Recital 1 150 170 -20 1 1 Special Events Subtotal 23011 170 60 2 1 Adult Sports Adult Volleyball League 721 96 24 8 4 S�-�� 241 81 4 Page 2 benior Genter Auenaance Meet! Per montn 1998 1997 IVariance 1998 1997 Sr. Activities A.A. R. P. Tax Aide 57 49 8 5 4 Ambassador Attendance 93 100� -7 i n/a � n/a Billiards 6 7 -1 i n/a 1 n/a Blood Pressure Check 76: 51: 25� 5 4 Body Composition Analysis 1 2 0 2 1 0 Bridge, ACBL 284:�,� �O �2�4 0 Bridge Duplicate/Social 500, 466 1! 34! 14: 16 Creative Writing Club 681 48� 20 5 8 F—IND Food Distribution 542 423 41: 5 Golden Tones Rehearsal 76 7& -2 4 4 Golden Tones Performance 14 71 -59 1 4 Hearing Consultation 7 0 7 1 0 Information Services 365. 147 218 n/a n/a Legal Consultation 4i 18 -141 2 Medicare Consultation 1 31 -2 1 n/a I n/a Monthly Birthday Party 25 301 Movie Time 431 2411 -0-11 iq� 4 4 Referral and Outreach 53! 53 1 n/a n/a Television Viewing 291 21 81 n/a n/a Tennis 148 13 1351 13 4 Sr. Activities Subtotal 2393 15511 842 63 56 Sr. G asses !a=�� 36'1 AARP "556" Class 60 -24 2- 1 a Arts & Crafts 42� 301 12 4 4 Ballroom Dance 4 491 4 0 Bridge Lessons 2871 4811 .239 1 �; 17 3 Ceramics 48� 251 231 4 Computer 114� 198 -84 —0 :2�2-35 Exercise --�-2�8 �728 131 13 Healthy Cooking Class -2 1 1 PACE Exercise _16=20 771 60 17 9 8 Painting 381 431 -5 4 4 Spanish Lessons 77 72� 5 41 4 Tap Dance Class 27. 281 -1 5 Watercolor Class 681 51 171 5 5 Yoga 2211 13 91 4 3 -S`r-.Ma-ss-Z-u1b-total 1631 1376 255 9711 90 C E .=-v-e-nAs I Art Sho i 1171 0 1171 11 0 Big Band/Tea Dance 115� 126 li -111 2 1 Community Garden 7 1 12� -51 1 Dog Training Class 201 261 - 1 Friends Meeting 7 9 -2 1 Luncheon 97 103 -6 1 Seminars 36, 151 21 4 1 Share Meetings/Sign-up 121 91 3� 2 1 Sr. F-venWi�� 411� 300� 1111 13 f Senior Center Totals t-44351 32271 12081 173, 153 Page 3 OF CULTURAL COMMISSION MEETING DATE: April 23,1998 ITEM TITLE: Consideration of Cultural Plan (renamed Cultural Commission Goals and Objectives) RECOMMENDATION: To review Cultural Commission Goals and Objectives as revised by Staff per Commission's recommendation. FISCAL IMPLICATIONS: None BACKGROUND AND OVERVI : The City Council reviewed the Cultural Commission's Cultural Plan at a Special Study Session on March 24,1998. At this time, it was recommended by Council that the wording of the Plan may be too directive in regards to the actions required by Plan. The Commission was given the task revising the document to keep the concepts but to lessen the directiveness of the objectives. At the Commissions March 26 Regular Meeting, the Commission directed Staff to revise the document with the Council's recommendations in mind. Staff has reviewed and revised the Cultural Plan and taken the concept for the title from the wording in the original text as Goals and Objectives. Enclosed for consideration are two copies of the document, one is a red -line copy of the original text (Attachment 1) and the other is a completed clean copy of the proposed document (Attachment 2). CAMyData\C0MSHELL-wpd FINDINGS AND ALTERNATIVES: The options available to the Cultural Commission are: Review Cultural Commission Goals and Objectives and adopt for consideration by City Council; 2. Review Cultural Commission Goals and Objectives, make revisions and adopt for consideration by City Council; 3. Provide staff with alternate direction. Dodie Horvitz, Community Servi rvector Attachments: Attachment 1 - Red Line Copy of Cultural Plan Attachment 2 - Final Rough Draft of Goals and Objectives CAMyData\C0MSHELL.wpd Lp -14 FINAL DRAFT - April 23,1998 TABLE OF CONTENTS INTRODUCTION............................................................. 1 METHOD AND PURPOSE ..................................................... 3 GOALS AND OBJECTIVES .................................................... 4 CULTURE AND THE ARTS ................................................ 4 Goal 1: Identify Arts and Cultural Community .............................. 4 AUDIENCE DEVELOPMENT ................................................ 5 Goal 2: Increase and Develop Audience of Community -wide Arts and Cultural Organizations .................................................. 5 SUPPORT OF THE ARTS ............ * ....................................... 6 Goal 3: Support and Encourage Professional Development of Local Artists ....... 6 Goal 4: Enlarge Community Base of Support ............................... 7 Goal 5: Encourage Municipal Support for the Arts and Cultural Development ..... 7 YOUTH ARTS AND ARTS EDUCATION ..................................... Goal 6: Build A Strong, Integrated Arts Education Program in the Schools and Community.................................................. 98 Goal 7: Develop Venues and Programs for Youth and Teens ................. 4-G9 ' COMMUNICATIONS AND PROMOTION .................................... 10 Goal 8: Promote Communication and Cooperation Among City-wide Arts and Cultural Organizations .......................................... 10 Goal 9: Promote Cultural Tourism and Economic Development ............. +R1 ARTSFACILITIES ...................................................... Goal 10: Encourage the Development of A Cultural Facility ................ +31f2 LEADERSHIP, TRAINING AND COOPERATION ............................ 44'1��3 A,", Goal 11: Identify, Nurture and Train New Cultural and Arts Leadership ....... +413 ALL-INCLUSIVE COMMUNITY ARTS .................................... 13, Goal 12: Integrate the Arts Into Community Life ......................... 413 Goal 13: Identify and Expand La Quinta's Role in the Coachella Valley ....... SUMMARY............................................................... APPENDIX I - ROLE OF THE CULTURAL COMMISSION ....................... 4-7,16i APPENDIX II - ACKNOWLEDGMENTS ....................................... +8-17 11 FINAL DRAFT - April 23,1998 THE CITY OF LA QUINTA CULTURAL COMMISSION I Q " W_4111F for The Mission of the Cultural Commission is to encourage culture and the arts in La Quinta. vX enear.4- ,#d e,4*'" 4n the Go,*,ft*�0,40 WV INTRODUCTION La Quinta is a young city centrally located in the Coachella Valley. People come from all over the country to participate in the arts and amenities offered here. La Quinta is in a position to take a leadership role and become an exemplary city for culture. A strong cultural base is a necessary component of an investment in the enrichment and well-being of a community. It is a critical ingredient in building a rounded socio-economic environment. The arts are not to be reserved for prosperous times, but rather are a continuous necessity going beyond what is commonly characterized as "enhancing the quality of life" in a community. For example: The development of culture has a positive economic impact on a community by creating employment opportunities, attracting and retaining business, providing new and increased expenditures to local businesses patronized by attendees of nearby arts and other cultural events. The arts play a vital role in successfully addressing societal problems by providing shared cultural experiences for families and communities, reducing school dropout rates, teaching respect and appreciation for cultural differences, building self-esteem, developing creative outlets to channel energy, and building community pride and identity. -I- FINAL DRAFT - April 23,1998 s pit,,, Within the context of thi "culture" is meant to be totally inclusive of all forms of human expression in the visual, performing, applied and literary arts, whether classical or modem, formal or informal. Further, culture exhibits an acquaintance with and an appreciation for the visual and performing arts and humanities, and embraces the history, customs, tastes, manners, ideas and skills of our diverse community. The community consists of everyone who lives or works in the City of La Quinta. La Quinta has a strong cultural identity, particularly with the arts. The vigor and zest of its cultural offerings touch and enrich the lives of citizens and visitors, and act as a stimulus to civic pride and involvement. The La Quinta Arts Foundation, with its docent and outreach program and its Annual Festival, which began in 1982, has helped develop a cultural face to the community. Programs and activities which have developed over the years blend the socio-economic and diverse community elements together. In our City the opportunities and locations for cultural experiences abound throughout the year —from walking through the Frances Hack Park at the annual La Quinta Arts Festival in March; to -visiting the Ea Quinta Afts Asseeiation's newly opetted ga4lery, mw itt fteed of a pertnaftent home from listening to the Coachella Valley Community Concerts Association productions to hearing guest writers speak about their latest works at a Round Table West meeting at La Quinta Resort & Club; from touring the La Quinta Historical Society's Museum+�-,�� La Qttinta�s Settlptwe P ; from dramatic and musical school productions throughout the year to Friday night concerts and sales at the downtown Mainstreet Marketplace; from the strong Art -In - Public Places program to the annual Mariachi Festival. As more and more people are drawn into the City by these events each year, the economic and cultural impact encourages new businesses and residents to come into the City. La Quinta is a rapidly growing city, and now must come an equal growth in civic beauty and the its development of I=a Quinta as a center of cultural values essential to complete citizenship. The creation of a visionary goalgifor the cultural and artistic development of the community is p1m , go important. A strong ett4tura4 p!an4T7he,qW. ha§i&4,f$ turall, Wdnd pub n the economy, community, and families, and takes into has a positive impact o account the visual and performing arts, the role of artists in the community, urban design, public celebration, cultural diversity, arts education, public art, community building and economic development, architecture, landscape design, and more. A community"s cultural plaft gqaIs,AJ",pcfl may well become the blueprint for building "livability" into an area. It can mesh with all other community plans to show how culture plays an integral role in shaping the community's look, feel, spirit and design. wtd it s a community to define those aspects of cultural development that are most appropriate and essential to its own way of life and future growth. A strategie Cultural p1m go ,provides the focus and direction to increase opportunities for artists and to raise existing activities and organizations to a new level of development and service to the community. Formulating ftTlan go4ls� ty fu ur ,with communi input focuses on t e actions of the entire community as they affect cultural functions. -2- FINAL DRAFT -April 23,1998 Most important, however, is a cultural plan OftiArhich establishes a vision—, of a desired future and establishes roles, steps, time lines and methods for achieving Otat visio thos." 10�' Everyone benefits from a common framework of priorities within which to place their own organizational goals. The Cultural Commission is pleased to be the facilitator in designing the first suelt Gtt1tttra4 P for the City of La Quinta gnd,-,th� as a w It is to be fi are, t , 9,�p de'a "living" document, evolving with changes in La Quinta's cultural and artistic life. METHOD AND PURPOSE Through the medium of community workshops, conferences, surveys and interviews, dozens of residents, both in La Quinta and from throughout the Coachella Valley (Appendix II), participated and provided the information which appears in this ettltura4 Plan documqt In cooperation with City staff, the Cultural Commission compiled the information received and set forth the goals and objectives addressing the needs and observations that were brought forward. -visionary set -Of guidelines are,:W, a Odto give direction to future cultural and artistic development in the community and indicates that La Quinta is committed to a culturally rich city which encourages the arts. It represents a cultural elementqppt f the City's overall p+m 4 and will evolve with the growth of the City. It defines guideposts, pathways, opportunities for expansion and support and nurturing of the cultural foundation of the community. It will provide direction for the community organizations as they set their goals and develop programs and services to meet the needs of their constituents and the eoffnnttt4ty. -3- FINAL DRAFT - April 23,1998 GOALS AND OBJECTIVES CULTURE AND THE ARTS The long-term preservation of the community's cultural resources and the promotion and development of the arts are important to both the image and economy of La Quinta. They form the guidelines by which our society runs. Goal 1. Identify Arts and Cultural Community 1.1 Survey "o 4sibW, and assess the economic impact and status of the arts in the community on an on -going basis. e present status, both in number of people served or participating and the economic impact of cultural events on the community. 1.1.2 -Projeet F�� the future growth of the arts in La Quinta. 1.2 Acknowledge the diversity of the socio-economic-cultural dynamic in the community. 1.3 Identify opportunities for cultural exposure, involvement, participation, interaction and education for artists and the public. 1.4 EstftbliW:j�n "e" �,O*q the ,,bniWhr-* an information and resource bank of visual, performing, literary, and other artists including contact and professional information in a cultural organization directory. 1.4.1 Provide access to a regularly updated inventory of artists, organizations, and resources, as well as facilities, libraries, museums, and their programs and activities. 1.4.2 Combine and utilize artists' bank maintained by the Art -in -Public Places Commission and the La Quinta Arts Foundation. 1.4.3 Identify resources geographically: La Quinta, Coachella Valley, Southern California, state-wide, national and international. -4- FINAL DRAFT - April 23,1998 AUDIENCE DEVELOPMENT A culturally -rich community builds a stable environment for families and business, and stimulates community involvement. In order to have audiences in the future for multi -arts presentations and other cultural activities, it is imperative to develop them now to ensure the preservation and continuation of a vital and healthy society. Goal 2. Increase and Develop Audiences for Multi -Ethnic Cultural Organizations The La-Quinta ethnic breakdown of a population of 18,500 in 1996 was estimated as follows: 70% Caucasian, 26% Hispanic, 2% Black, and 2% Asian/Other, with a median age of 32 years. These statistics must be acknowledged as community organizations develop programs to serve the entire population. 2.3 Target hard to reaeh populatiotts. Encoura tiqn4- 0"r '00 'ins 41"'0' '17'000""Pe 2.3.1 Utiliz E��th multi-lingual publications and nt WW" to promote on ty ettltura4 pro- 2.3.2 Encourage local organizations and individuals to become involved in the local cultural programs. 2-.34 Devise systems to eantmttmieale with 2.4 Provide Etidqur4se' enhanboitaccessibility to the arts and cultural programs both eeenamienily aftd physieal4y to all citizens. 2.4.1 Look fe Promote alternative arts programming that is diverse, innovative and all- inclusive to address the needs of at -risk youth, physically challenged youth and adults, economically disadvantaged, as well as the talented and gifted of all ages. 2.4.2 provid 3w, or youth at all levels of accomplishment. g diverse arts programing f -5- FINAL DRAFT - April 23,1998 SUPPORT OF THE ARTS One of the crucial aspects of preserving a strong and vital arts community is having adequate support from the community in the form of volunteers, finances, and information. These are provided by individuals, organizations, civic government, and businesses. Also, funding can come from outside sources through grants. Goal 3. Soport and Encourage Professional Development of Local Artists It is important to realize the arts are a viable business. The creative and performing artists derive their living from, and contribute to the local economy by means of their profession. Artists are creative problem -solvers and are major contributors to enhanced life styles and environmental and spatial aesthetics. Their services are important to the balance and quality of life. They need to be identified and utilized by all segments of the community. 3.1 Provide a vehicle for individual artists drawn from all disciplines to have a voice to input into the evolving, creative arts dynamic of civic and cultural development, such as an artists' advisory committee. 3.1.1 Gall together folittite focus groups to expand the cultural vision and create methods for implementing arts development. 3.2 Encourage a thriving community of artists where they can realize their potential and contribute to the vitality of the larger community. 3.3 Encourage an artist -friendly community. 3.3.1 Devise a sy a kt a oM to publicly recognize achievement in the arts. 3.3.2 Consider adopting a philosophy that would provide or allow for artists' live/work space. 3.3.3 Consider establishing artist -in -residence programs. 3.3.4 Establish a system to assist itt plaeingg V *010, A-p mo"� uldoWu�W artists to perform or exhibit in public or commercial spaces. 3.4 Advocate the principle that professional artists should be appropriately eampensated Fe their wo rocol'�'"*='ed�,,"f4'o�"'r"'�tlrip�,,,,-'��-,,, ,th 0 FINAL DRAFT - April 23,1998 Goal 4. Enlarge Communi1y Base of SW12ort Individuals from the various service providers and organizations can contribute expertise in business and operational procedures, practical support and direction in board development and mentoring, and can assist in identifying general networking outlets. 4.1 Bevelap Enegyr mo#t!�qf financial and human resources necessary to support pg� cultural activities throughout the City. . . — *A a .&M M 4,12 4-3 Encourage business support of arts and other cultural organizations. 4 444 investigate ways fe Encour the business community to participate in and be actively involved in the arts. 4.��J'2- 4-34 investigate Gdj-" ",W the feasibility of establishing a Business Committee for the Arts. 4.3 44 Conserve existing resources and generate new dollars through cooperative efforts among organizations to sustain financial support from individuals, businesses, and local government. *4 4-.75 Explore the possibilities of a united ftmd for the arts. 4-6 Consider establishing a center to provide technical assistance to local arts and cultural organizations to access their own funding and obtain grants, and to provide management and program development training, 4 rtop*O*v0s, ty sepp"t � '-' i ' ' WWI k 4-.64 Unify efforts to secure funding and facilities. -7- FINAL DRAFT - April 23,1998 Goal 5. Encoura2e Municipal SIMport for Cultural Development Culture provides the enrichment and the means for hea4i-ng and growth enwa'W)01191�th in La Quinta. It has been proven that when the arts thrive within the community a strong and expanding economic base is the result. 5.1 Develop a clear cultural development policy to make optimal use of City -supported services and programs: library, school system, senior and youth services, parades and public celebrations. 5.2 Encourage municipal and business support for local artists by utilizing their talents and vision. 5.2.1 Identify methods to educate and inform the business and civic leaders of La Quinta regarding the value of the arts. 5.2.2 Sponsor, tmderwrite or pmtite arts events, cultural education special programs, and other arts related activities. P_W_ NPROW-r-T" Pq M_ _; __ i L. 1-j r. R.J I ft] 6 MUM -V4 VIM R "M W.4"M -1 Pop" P% vj L-1-2i; MPIM P% - WA M M FINAL DRAFT - April 23,1998 5.4 Investigate and propas consider= effective fimding process by means of which City fimds are allocated to arts organizations. KM YOUTH ARTS AND ARTS EDUCATION Recent studies by Shaw and Rauscher at the University of California at Irvine verify the value of arts education as it relates to academic learning. Students who study the arts, and particularly music, score an average of at least one grade point higher overall than those students who have no arts education. Discipline problems have virtually disappeared in schools where students have been immersed in the arts. The arts give tt student a sense of self-worth improving their self-image and developing self-discipline; they increase their ability to solve problems, to think logically, to develop insight, and to work cooperatively; in general, to have a well-balanced education. Goal 6. Build A Strong. Integrated Arts Education Program in the Schools and Community 6.1 Encourage the development of cultural programs, instruction, classes, and residencies for children, teens and special audiences who would not otherwise have access to these opportunities. 6.1.1 Encourage the continuation and enlargement of docent programs in the schools, and involve local artists in school programs. 6.1.2 Develop-�,,Cdnsid&r,,,�"delo,,,�p anti-crime/anti-graffiti arts programs and make accessible to 'at risk' youth. 6.1.3 Enhance and promote, a�,�.f� the programs of the City's Community Services Department in partnership with other youth organizations. 6.2 Advocate for a program of sequential arts education taught by qualified arts teachers to enhance the basic curriculum with arts experiences. The arts stimulate creative discovery and self-expression, develop craftsmanship, establish communication across cultures, and document history. Students who study the arts are better prepared for college; they have learned discipline, to think critically, attained excellence, have high standards, and score 30% higher than the average student in academic skills. After four years of arts study they score 53 points higher on verbal skills and 37 points higher on math skills on SAT's according to studies completed in 1996. Ma FINAL DRAFT -April 23, 1998 6.3 Encourage the development of a school for the arts. 6.3.1 Classes could include children's theater, community theater, dance, and music and visual arts instruction. 6.3.2 The school facility could include performing arts space available to the public, or could be combined with the development of a performing arts center. (See 10.2) Goal 7. Develop Venues and Programs for Youth and Teens Building unity in a community means finding programs that bring all ages and ethnic groups together. Band concerts and street fairs are types of programs that cut across all generations. There is a specific need in La Quinta for programs and sites where young people can gather in a safe enviromnent. Cross-cultural events can share spaces and programs. 7.1 Develop H 'W of cultural programs and activities especially for teens. g 7.2 Consider forming a "youth council" to assist in identifying needs of the youth and in developing programs to meet those needs. 7.3 Look for ways to encourage students to attend and participate in arts programs and activities. 7.4 Identify and share or develop sites for teen activities in a safe drug -free environment, such as an outdoor amphitheater. 7.5 Establish opportunities to link arts and other cultural events with programs for youth. COMMUNICATIONS AND PROMOTION Duplication of efforts and programs is costly, therefore it is important that in a community the size of La Quinta resources of organizations, personnel, expertise and information is shared and made available to one another. Some effort in this direction has been made, but more can be accomplished when needs are made known and a plan is in place to promote and communicate programs and services between organizations and the community. To this end, methods of communication and networking need to be established. Goal 8. Promote Communication and Cooperation Among Ci1y-wide Cultural Organizations 8.1 Identify needs and areas of interest and activities, thereby preventing duplication of services. _10- FINAL DRAFT - April 23,1998 8.2 Utilize an officially designated private arts organization or public commission stteh as the Gttltura4 Garrrmission, to coordinate, monitor, or create cultural planning initiatives and to develop and maintain a coordinated community calendar of arts events and activities which will serve as a clearinghouse for information and schedules of events for the community's organizations. 8.3 Consider creating an inter -organizational coalition of representatives of all cultural organizations as a nonprofit round table. 8.3.1 Set goals for development, expansion and support for the arts and culture. 8.3.2 Share or pool resources, such as artists' bank, expertise, problem -solving techniques, trends study, and an "opportunity" resource library for access by artists, organizations, and the general public. 8.4 Develop and maintain Ejq,� o m6fit"",�ah", kiJ,,rW'ntenance,,"q. an artist registry iq, _ge-dip ,,p containing contact and professional information, as well as a cultural organization directory (See 1.4.2). Update on a regular basis, such as bi-annually. 8.5 Consider developing and maintaining mailing lists to be made available to all organizations who participate in an agreement regarding usage. 8.6 Publicize arts organizations and programs to schools and community. 8.6.1 Dissen-tiitateargaitiza+ioitttewsletters, U41ROM newsle" lx"4A� to notice meetings and events. 8.6.2 ffe,14!� 'po Vt community seminars and conferences for sharing of information and resources. a cultural speakers bureau wtd oul provide ,,, - ,,,0 8.7 Est�blis 1W "M! 9". speakers at no cost to community organizations and schools. 8.8 Keep elected officials informed about the arts and cultural programs, and maintain the City's inter -department communication. 8.9 Promote effective communication systems to diverse ethnic community. (See 213) FINAL DRAFT - April 23,1998 Goal 9. Promote Cultural Tourism and Economic Development 9.1 Document cultural activities as an important economic resource. 9.2 Collaborate with the tourist industry, chambers of commerce, and all arts and other cultural organizations throughout the Coachella Valley. 9.3 hiiprave)C)d �improvd permanent signage leading visitors to cultural attractions. 9.4 Continue and enlarge the Art -in -Public -Places program as a vehicle for community education, appreciation, and physical enhancement. 9.5 Promote the community's cultural institutions and resources collectively as an industry that provides significant contributions to the local and regional economy. 9.6 Desig Pipo", rograms and activities to entice visitors and new pinefit residents to La Quinta. 9.6.1 Have a city-wide cultural "season." 9.6.2 Desip Encourage programs to address the young adult interests and needs. 9.7 Spotlight current arts programs. 9.7.1 Support and promote such organizations and programs as: Coachella Valley Community Concerts in La Quinta, La Quinta Arts Association and Gallery, La Quinta Arts Foundation and Festival, La Quinta Historical Society Museum, La Quinta On Stage, La Quinta Sculpture Park, Mariachi Festival, Round Table West, and others. 9.7.2 Encourage the display and sale of quality art for investors and collectors. 9.8 Enhance the use of the press and news media in promoting arts and cultural programs and activities in La Quinta. 9.9 Preserve and enhance important features of the physical environment, including architecture, historic landmarks, and natural resources. -12- FINAL DRAFT - April 23,1998 ARTS FACILITIES Research has determined there is a need for appropriate facilities for the performing and visual arts. In order for La Quinta to develop into a thriving and vital city, it is important to have gathering places for all citizens, such as a performing arts theater or cultural center. In coming together in common interests, all cultural, socio-economic and ethnic barriers are broken down, creating a common international language for everyone. oal 10. Encouraize the Development of a Cultural Facili Knowing that the citizens would like a community gathering place, a performing or cultural arts center could be the ideal venue to combine many aspects of community life in one central area. It could contain gallery space, outdoor patios courting book stores, music store, coffee house and small restaurant, gift and artisan shops, conversation comers next to fountains, exemplary flower gardens and benches, sculptures, and other shops compatible with the arts along with places for mini -outdoor concerts or exhibits. The building and grounds could feature landmark architecture. T4te S -a center would give La Quinta a strong, expanded cultural identity that would translate into positive economic growth, cultural tourism and a public relations tool. It would offer professional theater, dance, music concerts, as well as community theater and serve as a venue for community events. 10.1 Encourage the design and development of a central meeting place for artists and the public, such as in "The Village" area. 10.2 Identify and encourage the renovation or building of cultural facilities, such as a performing arts center which would provide space for rehearsals, performances, exhibitions, administration, classes, and artists' studios. 10.2.1 Develop Pronfo�& an education component whereby videos could be produced for use in the local schools as well as other outlets, thereby creating a source of income. 10.2.2 A school for the arts could become part of the facility. (See 6.3) 10.2.3 An adequate multi -purpose facility could include a community room for organizations to hold meetings, forums or workshops, and it could include exhibits of artwork as well as a community learning center. -13- FINAL DRAFT - April 23,1998 LEADERSHIP, TRAINING AND COOPERATION Without the infusion of new knowledgeable people to work in the arts, current programs may not continue or may not grow effectively. It is vital that people in the community be identified who have an interest in and knowledge of the arts and their value to the City, and that they be encouraged to get involved in organizations, commissions, schools, businesses and City government. Goal 11. Identify. Nurture and Train New Cultural and Arts Leaderahip 11.1 Support the development of a volunteer pool from a broad cross-section of the community. 11. 1. 1 Consider creating a chapter of Business Volunteers for the Arts. 11. 1.2 Utilize the Senior Center and the La Quinta. Arts Foundation as resources for talent, expertise, and mentoning. 11. 1.3 Address board development for nonprofit cultural organizations and find ways to help identify potential board members. 11.2 Encourage existing cultural leaders to identify potential new arts leaders and recruit mentors to serve on boards of cultural organizations. 11.2.1 Encourage the expansion of organizational planning, marketing, and funding. ALL-INCLUSIVE COMMUNITY CULTURE There are many areas in which the entire community is involved. Major community -wide arts and other cultural events meet a particular need in uniting all segments and unifying the City. Attention must be given to programs and community development to let this happen. Goal 12. Intearate the Arts into the Community's Cultural Life 12.1 Encourage city-wide multi -arts programs for all age and social segments of the community. 12.2 Encourage the presentation of public arts events. 12.2.1 Support and promote programs including La Quinta On Stage productions, the Community Concert series, the Mariachi and the La Quinta Arts Festivals. -14- FINAL DRAFT -April 23,1998 12.2.2 Encourage attendance at the Ea Qttinta Afts Asseeiation's Gallery and at the L Quinta Settipture Park an all cultural events. 12.2.3 As new arts and cultural organizations are formed, give strong support in getting them established. 12.3 Develop Qd'h `Of a cultural map of the city, identifying art exhibits and galleries, venues and programs. 12.4 Promote geographical and ecological considerations in the arts. 12.4.1 Encourage the incorporation of aesthetics in public landscaping design. 12.4.2 Utilize artists in the designing of public recreation areas. 12.5 Promote the enhancement of the public library and its services and technology. 12.5.1 Promote book sales, story telling hours for children, and possibly a mobile unit to extend into all areas within the City borders. 12.6 Consider establishing a "sister city" cultural exchange program --state, national or international. 12.7 Incorporate movie theaters in City development. Goal 13. Identify La Quinta's Role in the Coachella Vallgy 13.1 Encourage, promote and participate in Valley -wide arts and cultural events, conferences, workshops and planning. 13. 1.1 Cooperate with the County of Riverside Arts Foundation in developing cooperation and support for the arts among the cities. 13.2 Help develop and maintain a system of communication among the cities in the Coachella Valley, and their complementary organizations, commissions and committees. 13.3 Advocate for the arts and cultural development at all levels: business, government, schools, organizations, community at large, and individuals. -15- FINAL DRAFT - April 23,1998 SUMMARY The next step is to establish priorities and detennine ways to implement it. A plan is just a plan until people bring it to life with their actions. This plan is a living document and many more people will add creative ideas to it to enable present and ftiture populations to create a unique place for total enjoyment. It may seem ambitious, but if one doesn't dream, nothing new is created. 44tis Plan wi14 be enaeted when the Gity Getmeil approves it. Activation of the P! t4# "' ,pp wilF,,,,�ip� getterate community involvement, cooperation and coordinati , on in short- and long-term planning for cultural development. Priorities will be established, time lines determined, and implementers identified. The Cultural Commission will act as a guide and resource to the community. You see things as they are, and ask, "Why?" I dream of things that never were and ask, "Why not?" G. B. Shaw -16- FINAL DRAFT - April 23,1998 APPENDIX I ROLE OF THE CULTURAL COMMISSION The Cultural Commission was created and established June 7, 1994 by Ordinance No. 246 of the City of La Quinta. The general purpose of the Commission is to encourage La Quinta's development of culture, including cultural events and activities promoting the literary, performing and visual arts, and retention and advancement of cultural heritage and institutions. Objectives of the Commission are these: To advise the City Council on all matters affecting the culture of the City and to advise and assist other City Boards, Committees, and Commissions in the field of the arts, and to cooperate and work with all cultural organizations, locally and regionally to address culture and the arts in La Quinta. 2. To encourage and facilitate programs in the arts and to promote the cultural enrichment of the community. 3. To undertake and carry out all functions reasonably necessary to accomplish the objectives and to discharge the functions of the Commission; and to exercise such other functions as may be prescribed by the City Council. These functions may involve cultural and arts - related disciplines and activities, including, but not limited to, the following: A. Performing arts, such as drama, music and dance B. Visual arts, such as painting, sculpture, photography, graphics, video art and applied art, including architecture and landscape architecture C. Literary arts, such as literature, poetry and j ournalism; D. Communications arts involving film, television and radio, and technology E. Arts education, such as schools, libraries and community education, and F. Funding, such as fund raisers, representatives of public and private funding agencies, and art patrons. G. Ethnic, institutional or intellectual endeavors characteristic of the La Quinta resident. In addition, the Commission strives to partner with other public and private organizations, communities, and cities in the Coachella Valley region in promoting and encouraging the development of cultural programs to assure the survival of the arts and artists. It creates opportunities for the development and enhancement of children, youth, adult and senior cultural activities. -17- APPENDIX 11 ACKNOWLEDGMENTS FINAL DRAFT - April 23,1998 Dozens of residents, both in La Quinta and from throughout the Coachella Valley, participated in meetings, conferences, surveys, and interviews over a period of more than six months. As a result, the Goals, Objectives and Strategies appearing in this report were developed. The following individuals and organizations contributed to the study and development of this plan: Cultural Commission Members (1997-98): Honey Atkins Susan Benay John Dethe Kathryn B. Hull Roxanne Voigt Judy Vossler Patrick Welch Former Cultural Commission Members who worked on the Plan: Steve Berliner Susan Francis Archie Sharp Organizations: California Arts Council City of Palm Desert City of Palm Springs Coachella Valley Boys & Girls Club, La Quinta Coachella Valley Community Concerts Association College of the Desert, Fine Arts Division Friends of La Quinta Library Indio Cultural Arts Commission La Quinta Art -in -Public -Places Commission La Quinta Arts Association La Quinta Arts Foundation and The Arts League La Quinta Chamber of Commerce La Quinta Historical Society M. FINAL DRAFT - April 23,1998 La Quinta Historic Preservation Commission La Quinta. Human Services Commission La Quinta On Stage La Quinta Parks & Recreation Commission La Quinta Planning Commission La Quinta Sculpture Park Palm Desert Civic Arts Committee Palm Springs Cultural Arts Commission Palm Springs Desert Museum Rancho Mirage Cultural Commission Riverside Arts Foundation Rotary Club of La Quinta Round Table West Soroptimist International of La Quinta Truman School V!VA Foundation Attendees at the Coachella Valley Cultural Conference - February 6, 1997 Attendees at a Workshop, City of La Quinta - February 27, 1997 Attendees at the Coachella Valley Cultural Conference - May 15, 1997 Attendees at the La Quinta Community Meeting - November 12, 1997 City Staff - Thomas P. Genovese, City Manager Mark Weiss, Assistant City Manager 8ritt Wilson, Management Assistant Jerry Herman, Community Development Director Dodie Horvitz, Community Services Director Cristal Spidell, Secretary Parn Stull, Secretary Marty Nicholson, Parks & Recreation Director (former) City Council: Mayor John J. Pefla Glenda Holt (former Mayor) Don Adolph Terry Henderson Ron Perkins Stanley Sniff -19- OF CULTURAL COMMISSION MEETING DATE: April 23, 1998 ITEM TITLE: Final Review of Cultural Commission Work Plan for FY 1998-99 RECOMMENDATION: As deemed appropriate by the Commission. FISCAL IMPLICATIONS: None for this action. Components of the Fiscal Year 1998-99 Plan which require expenditure of funds will need to be addressed in the City's Fiscal Year 1998-99 budget. BACKGROUND AND OVERVIEW: On March 26, 1998 the Cultural Commission discussed revisions, deletions, and additions to the 1997-98 Work Plan. The changes were implemented and a redline/strike out copy is attached (Attachment 1). This space on the agenda has been reserved for the Commission to review the changes. Once the changes are reviewed, and the Commission approves the changes to the Work Plan, it will be forwarded to the City Council for their consideration. FINDINGS AND ALTERNATIVES: The alternatives available to the Commission are: 1 Approve the revisions to the 1998-99 Work Plan as submitted, and forward to the City Council for consideration; 2. Do not approve the revisions to the Work Plan; 3. Provide staff with alternative direction. '2- vl�� Dodie Horvitz, (!�Oy unity Services Director Attachments: Attachment 1 - 1998-99 Work Plan (Redline/Strike Out) C:\MyData\CRISTAL\CAC\CAC.00l.wpd CITY OF LA QUINTA CULTURAL COMMISSION WORK PLAN APPROVED BY CITY COUNCIL july 15, 1997 .1998 Cultural Commission Ongoing Assignments Priority: Category: Ongoing Assignment Item: Annual Work Plan Method(s) of Fulfillment: Review existing assignments, suggest assignments to fill any voids, review programs and programs being done by other cities. Suggested Resources: The work plan should be considered a living document, subject to revision during the course of routine maintenance. Expansion of Assignment: Commissioner Availability: Commitment Required: Ongoing maintenance. Review regularly. 1 hour per 6 months. 1 Priority: Category: Ongoing Assignment Item: Guftura' Arts Master P'am Doft P, "Co"UNO', Im,M",entedi rarh Method(s) of Fulfillment: Te develop a Master Plan to eneour-age eultural arts the Gity of Le Quints: 000W, 1140 moo" Suggested Resources: Members of the community. Expansion of Assignment: Exeeute the Plan. QW, rtoft, "AR C, r", r"141 p Ow"W'"P �, '046 Commissioner Availability: All Commissioners wall wark an the Plan. Commitment Required: 4-5 hours of Commission/Committee work per month. 2 ........... L.1- I L-jj,-WA�Amll 'go -REFwrlwmqlm Ina I I I- I M-f- rsrrm I an -w- in Priority: 3 Category: On hold Assignment Item: Arts Advocacy Method(s) of Fulfillment: Prepare guidelines and resources for parents, educators, organizations and citizens at large to advocate for arts education in La Quinta schools grades K-3. Lobby for appointment of music and art coordinators/supervisors, encourage adoption of "National Standards for Arts Education." This program will be implemented in cooperation with Desert Sands Unified School District. Suggested Resources: MENC, MTNA, National Coalition for Music Education, local art and music organizations. Staff time and funds are minimal. Utilize parent volunteers. Expansion of Assignment: The goal is to eventually reach all students K-1 2 in the Desert Sands Unified School District. Commissioner Availability: All Commissioners are resources. Commitment Required: Once organized, this project will take approximately 2 hours per month. 4 Priority: Category: Assignment Item: Method(s) of Fulfillment: Suggested Resources: Expansion of Assignment: Commissioner Availability: Commitment Required: Quarterly Quarterly Conference/Seminar hestimg. 'd -Wh�"-,' ft''Poiz- -140"' 4 UOMW p9birAW Coachella Valley cities and private cultural and art interests, emd as W611iiip, State and Federal sources. Ongoing program. All Commissioners are reseure.. . One hour per month. 6-1 Priority: Category: Assignment Item: Method(s) of Fulfillment: Suggested Resources: Expansion of Assignment: Commissioner Availability: Commitment Required: Annual Review of Grant Applications. Review applications and make recommendations to Council in accordance with Council policy. Commissioners Ongoing, annual program. All Commissioners are resources. Ten hours per year. 1.1 Priority: Category: Assignment Item: Method(s) of Fulfillment: Suggested Resources: Expansion of Assignment: Commissioner Availability: Commitment Required: Annual Nto"ft Cultural Recognition 1WtW*0QW A0,11 !""', , Isis 400 Of'W"'.0 Commissioners Mau I aw Ot f,;:��Eack at MORS 'a "sefd, F10 All Commissioners OFe Fesetwe 7 F.o r,,,,,hp,.u, ms n#T F CULTURAL COMMISSION MEETING DATE: April 23, 1998 ITEM TITLE: Commissioner Correspondence RECOMMENDATION: As deemed appropriate by the Commission BACKGROUND: This space on the agenda is reserved for the Commission to discuss any correspondence from the Commission such as letters of commendation, and support of art organizations. Attached are copies of letters that were send based on direction given at the last Commission meeting. FINDINGS AND ALTERNATIVES: The options available to the Commission include: I . Direct the preparation of correspondence as deemed appropriate by the Commission; or 2. Take no Horvitz, C(ommuiVty Services Director Attachment: Monthly Department Report MEMO.DR -495 CALLE TAMPICO LA QUINTA, CALIFORNIA 92253 - (760) 777-7000 78 FAX (760) 777-7101 TDD (760) 777-1227 March 31, 1998 Ms. Susan Francis, Executive Director La Quinta Arts Foundation PO Box 777 La Quinta, California 92253 Dear Susan: Another successful Festival was produced by your organization this year! Your new Festival Director, Sandy Smith, did a superb job. It was beautifully produced, the Park was kept clean, the art exhibits were tastefully done showing quality pieces, and all the volunteers were helpful and cheerful. Extending the exhibit into the evening was a wonderful addition, especially since the weather was perfect for the sundown hours. You are to be commended for continually producing the most outstanding event in the Valley each year. The Cultural Commission recognizes the work that goes into such an event, and we commend you for consistently setting the standard high for such an arts festival. We also were pleased to see the conceptual plans for your new facility on display. They show great potential for developing into a wonderful "gathering place" for the entire community. It can provide needed services to the cultural life for everyone - youths, seniors, visual and performing artists, families and visitors. The Commission members are interested in helping in any way we can, just let us know how and when. Thanks to you and your staff for presenting an image of La Quinta of which we all can be proud. Sincerely, (Iq Kathryn B. HuIll, La Quinta Culoi KBH:pjs C air al Commission LING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 -495 CALLE TAMPICO LA QUINTA, CALIFORNIA 92253 (760) 777-7000 78 FAX (760) 777-7101 TDD (760) 777-1227 March 31, 1998 Mr. Stewart Woodard 79-791 Olympia Fields La Quinta, California 92253 Dear Mr. Woodard: The Cultural Commission commends you for the vision you have shown in producing the conceptual drawing for the long-awaited art center. There truly is a need in the community for a "gathering place" where the cultural enrichment of life can be enjoyed. As input from our citizens filters in, we know the plans will develop to be a place of service to all of us - youths, seniors, visual and perfon-ning artists, families and visitors. Also, congratulations to you as the architect of the 1998 Celebrity Designer House in the Mirada Estates. We are pleased that many from the Valley will be exposed to your talent and that we can call you "our own." Sincerely, rathrynrHull, Chair La Quinta Cultural Commission KBH:pis MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 J.� q qME1#= 78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000 FAX (760) 777-7101 TDD (760) 777-1227 March 31, 1998 Mr. Mery Griffln 81-345 Avenue 54 La Quinta, California 92253 Dear Mr. Griffin: The La Quinta Cultural Commission extends its appreciation to you for your on -going support and involvement with the La Quinta Arts Festival. You have helped build its programs and the attendance at the Festlival every year. Undoubtedly your Willingness to be the lead entertainer on Saturday night has attracted many people to the event. Your contributions in numerous ways are recognized and heralded by us and the entire community. Thank you for enriching our lives. Sincerely, ej, ri L Kathryn B. Hull, Chair La Quinta Cultural Commission KBH:Pjs MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 T4ht 4 a4P QuilKs 78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 (760) 777-7000 FAX (760) 777-7101 TDD (760) 777-1227 March 27, 1998 Mr. Danny Boyd La Quinta High School C/O Art Department 79-255 Westward Ho Drive La Quinta, CA 92253 Dear Danny: The La Quinta Cultural Commission expresses its congratulations to you for receiving top honors for your art work. How exciting to have the winning entry in the Newsweek Champions Cup/State Farm Evert Cup tennis tournament poster contest. Undoubtedly your artistic talent will come through also in your future work in the culinary field. We wish you success as you pursue your chosen career. Thank you for the contribution you have made through your creative talent. La Quinta High School is benefitting greatly in their software library, thanks to you. We are proud to have you a part of our community. Sincerely, KiattZ'-1 B. Hull, Chair Cultural Commission C:\MyData\CRISTAL\CAC\LTRKH.001.wpd MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 FIL E Cop If i T4iy/ 4 atP 49AIRM - MEMORANDUM TO: CULTURAL COMMMISSIONERS FROM: DODIE HORVITZ, COMMUNITY SERVICES DIRECTOR& DATE: APRIL 10, 1998 SUBJECT: REVISED CULTURAL PLAN I have revised the Cultural Plan to reflect the comments the City Council had concerning the language of the document. The Red Line Version has the new text included in outlined form so you can compare the language and meaning. Also included is a copy of the document cleaned up for your review. I am sending these out in time for your careful review, so at the April 23 commission meeting we can discuss the changes and any revisions you may want to make. It was not my intention to change the document in substance, only the wording that the Council was uneasy with. Mark and I have worked closely on this and hopefully, you will find that the intent has remained the same as the original. Please contact me should you have any questions concerning any changes or have any concerns. I have enclosed my business card for your reference. I would ask that you bring these copies of the plan with you to the commission meeting on April 23. We will be sending out the Agenda and work plan revision on Friday, April 17. Thank you. C:\MyData\MEMOSHELL.wpd