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CAC 05 28 1998T414t 4 4 Q" CULTURAL COMMISSION AGENDA La Quinta Civic Center Study Session Room 78-495 Calle Tampico - La Quinta, CA 92253 May 28, 1998 - 12:00 Noon 1. CALL TO ORDER A. Pledge of Allegiance B. Roll Call Ill. PUBLIC COMMENT The Chair reserves the right to limit discussion on any topic to five minutes or less. 111111. CONFIRMATION OF AGENDA Corrections, deletions or reorganization of the agenda IV. CONSENT CALENDAR A. Approval of Minutes of April 23, 1998 B. Monthly Department Report for April 1998 C. City Council Action on May 5, 1998 Regarding Cultural Plan D. City Council Action on May 19, 1998 Regarding Commission Work Plan E. City Council Action on May 5, 1998 Regarding Combining Commissions F. City Council Action on May 5, 1998 Regarding Out of State Travel to Denver, CO V. PUBLIC HEARING VI. BUSINESS ITEMS A. CVAG 2020 Plan B. Update Arts List C. Commissioner Correspondence D. Artist of the Month Criteria E. Community Services Grant Update Vill. CORRESPONDENCE AND WRITTEN MATERIALS A. Art in Public Places Commission Minutes for March 3, & April 6, 1998 B. Historic Preservation Commission Minutes for February 19, 1998 C. Thank You Letter from Marni Kunsman Regarding Community Picnic D. CALAA Conference Report - Chairperson Hull E. CALAA Conference Report - Commissioner Benay Vill. COMMISSIONER ITEMS IX. ADJOURNMENT NEXT MEETING INFORMATION June 25, 1998 12:00 Noon La Quinta Civic Center Study Session Room C:\MyData\CRISTAL\CAC\CAC5-28.wpd T4'lvl 4 e(P Q" MEMORANDUM TO: Honorable Mayor and Members of the City Council . -V* FROM: Marni Kunsman, Recreation Supervisor VIA: Dodie Horvitz, Community Services Director DATE: May 19, 1998 SUBJECT: Transmittal of Community Services Department Report for the Month of April 1998 UPCOMING EVENTS OF THE COMMUNITY SERVICES DEPARTMENT FOR THE MONTH OF JUNE 1998: June 1 Summer Adult Co-ed Volleyball League Begins June 4 "How to Buy Stocks Without a Broker" Evening Class, La Quinta High School June 9 Bus Trip to Newport Beach's Fashion Island, Sr. Center June 9 Congresswoman Mary Bono's Mobile Office, Sr. Center June 10 La Quinta Chamber of Commerce Business Expo June 11 Free Financial Counseling, Sr. Center June 13 La Quinta Golf Tour Begins June 13 Pool Summer Season Begins, Lessons and Classes, Fritz Burns Park June 15 La Quinta/CVRPD Summer Camp Begins, Fritz Burns Park June 15 "Protect Yourself From Fraud" Seminar, Sr. Center June 16 Afternoon Dance, Sr. Center June 16 Free Hearing Consultation and Hearing Aid Check, Sr. Center June 18 Evening Computer Classes Begin, La Quinta Boys & Girls Club June 18 Salad Days Luncheon and Fashion Show, Sr. Center June 18 "The Fundamentals of Investing" Evening Classes, La Quinta High School June 23 Healthy Cooking Class, Sr. Center June 23 "55 Alive" Mature Driving Course, Sr. Center June 23 Express Yourself Summer Art Camp Begins, Session 1 June 25 "Figuring Out the Health Care Maze" Seminar, Sr. Center June 26 Newport Beach Shopping and Sun Excursion, Civic Center June 22 Summer Leisure Classes Begin, La Quinta High School June 24 "How to Find the Best Deals in Airfare" Travel Seminar, La Quinta High School v 4 OF COMMUNITY SERVICES DEPARTMENT ATTENDANCE REPORT FOR THE MONTH OF APRIL 1998 SUMMARY SHEET Meetings Per Month � 19981 1997 Variancel 1998 1 "7� Programs Leisure Class Total 9 0— 01 An 25 0 Afterschool Prog.ram Totall 421 40 i 2 12 10 'Special Events Total 1017 379 6381 7 6 Adult Sports Total 287 215 72 51 8 'Senior Center Total 3,3601 2,621 7391 1591 134 Kidsline Call Total 3161 4441 -1281 n/a n/a -- Program Total: 51121 36N� 14131 2081 168 �Re�nl A�ttend�ance��— �La Quinta Sports Complex 1 La Quinta Sports & Youth 700 3501 350 81 8 J8 Rental Total: 7001 3501 3501 8 PARTICIPATION GRAND TOTAL. 58121 40491 17631 2161 19981 1997 I Variancel Volunteer Hours Senior Center 1,1481 1,0351 1 `1 �3 Meals on Wheels 47 48 -1 Kidsline 61 37 24 Volunteer Total: 1256 1120 136 Revenue Sr. Center R—evenue $3,5081 $3,140 .$3671 kecreation Programs $3,9801 $1,3461 $2.634, Revenue Total: $7,4881 $4,4861 $3,001 Page I Leisure Classes .Gourmet Cooking Made Simple, 11 Youth and Adult Recreation Attendance Meetings Per Month 1998 1997 Variance 1998 1997 ---20 01 201 2i O� �Golf: The KISS Method, Session III 7 0� 7 2 0 1 lBeginning Computers 11, Mon. 3, 0 Beginnina Computers 11, Tues. 10 01 � 101 3 0 Beginning Computers 11, Wed.---------- 101 0 101 31 0 Beginning Computers 11, Thurs. 10 0 i 101 31 0 LPreschool Tiny Dancers, Session 3----- 9 0 9.1 31 0 !Tiny Tot Dance & Twirl, Session 3 6 0 61 3 1 i �Youth Dance & Twirl, Sessio n 3 7 0 7 31 0 - iLeisure Clas; Subtotal 90! 01 go! 251 Afterschool Class Program !Truman, Improve Your 3 R's 5 4 2 2 'Truman Basketball 10 11 2 2 Adams Basketball 7 131 -61 2 2 �Truman,Track & Field 5 0 51 2 0 �Truman Tumbling 5 3 21 2 !Adams Tumbling 10'— ----41 61 21 2 FA—fterschoo—lProgram Subtotal 42 401 21 121 10 Special Events Annual Egg Hunt & Chalk Draiv 425.� 325 100 1 i 1 La Quinta Community Picnic 550 1 01 550 1 0 1 Spring CaTp 42 541 -121 51 5 _�ak� �Special Events Subtotal 1017 379T 6381 7 i 6 Adult Sports !Adult Soccer Managers Meeting______ 30 01 1 30 1 1 1 0 �Adult Soccer League 185! 1191 661 21 4 �iAdult Volleyball League 72 9 -241 —2 4 ISports Subtotal 2871 215 721 5 8 Page 2 Senior Center Attendance Meetings Per Month 1998 i 19971Variance 1998 1997 Senior, Activities A.A. R. P. Tax Aide 21, 37� -161, 31 3 Ambassador Attendance 961 781 181 n/a n/a Billiards 1 9 -8 1 n/a n/a Blood Pressure Check 521 471, 5 ; 411 5 Bridge, ACBL 01 2671 5�1- 0 ---267 Bridge Duplicate/Social 355 369 � -141 1Z 14 Creative Writing Club 39; 481 -9 4 1 7 Financial Consultation 2 01 2 0 FIND Food Distribution 6111 432 � 1791 41 4 Golden Tones Rehearsal 71 671 41 41 4 Golden Tones Performance 29i 491 -20 21 3 Hearing Consultation 2� 81 -61 1 Information Services 284 1 13211 1521 n/a n/a Legal Consultation 91 6� 31 1 Monthly Birthday Varty-- 291 321 -31 11 1 Movie Time 631 321 31 � 51 5 Referral and Outreach 2& 16� 12 1 n/a n/a Television Viewing 211 261 -51 n/a n/a Tennis 134 i 231 111� 131 4 Sr. Activities ubtotal 2114 1411 7031 60� 52 Senior Classes AARP "55" Class 3-4- 341 0i 21 2 Arts & Crafts 341 30 41, 41 i 5 Ballroom Dance 201 01 20� 41 0 Bridge Lessons 152 531 991 141 4 Ceramics 461 241 22� 41 3 Computer 921 851 7 18� 19 Exercise 3261 �44 6 -1201 131 13 Healthy Cooking Class ul - 01 141 11, 0 PACE Exercise 51; 67i -16� 81 8 Painting 21 39� -161 41 5 Spanish Lessons 3& - 361 2� 21 3 Tap Dance Class 191 21 -21 41 4 Watercolor Class 461 29 171 4 � 4 Yoga 12� 0 121 31 0 Sr. Class S-U-bto-tal 907 8641 43 851 70 Senior Special Even Big Band Dance 431 771 -341 Community Garden 91 281 -19 21 2 Friends Meeting 101 91 Luncheon 671 541 13 11 1 Seminars 391 531 -141 3 4 Share Meetings/Sign-up 131 18� -5 2 1 Sun City Trip 961 501 46 11 1 Tea Dance 39� 57� -18 1 Tennis Party 16 01 16 0 Video Taping 71, 0 i 7 0 Sr. Even 3391 346� -71 141 12 Senior Center Totals 33601 26211 7391 1591 134 Page 3 TW�t 4 stP Q" MEMORANDUM TO: CULTURAL COMMISSION FROM: DODIE HORVITZ, COMMUNITY SERVICES DIRECTOR DATE: MAY 28,1998 SUBJECT: CITY COUNCIL ACTION REGARDING THE COMMISSION WORK PLAN On May 19, 1998 the City Council reviewed the Cultural Commission's Work Plan. Due to the combining of commissions, the Council held the approval of the Plan in abeyance pending appointment of the new commissions. The Minutes of the May 19, 1998 City Council meeting are attached. Attachment A: City Council Minutes of May 19, 1998 C:\A4yData\CRISTAL\CAC\N4EMO.007.wpd 10. CONSIDERATION OF RESOLUTION APPROVING AN APPLICATION FOR I ATTACHMENT A GRANT TO PLANT TREES IN VARIOUS LOCATIONS IN THE CITY. RESOLUTION NO. 98-38 SNIFF/HENDERSON AS SUBMITTED M/C/U 1 1 . 0 CONSIDERATION OF BOARDS AND COMMISSION WORKPLANS. MOTION - it was moved by Council Member Perkins/Sniff to review the investment Advisory Board Work Plan only and hold the others in abeyance pending appointment of now commissions. M/C/U MINUTE ORDER NO. 98- 12. SECOND READING OF ORDINANCES: ORDINANC,E NO. 316 RE: COMMUNITY, SERVICES COMMISSION Sniff/Hend , arson to adopt on second re�dlng M/C/U ORDINANCE NO\. 17 RE: CULTURAf ARTS COMMISSION I Sniff/Henderson to dopt on second/reading M/C with Council M bar Adolph �bting NO. CONSENT CALENDAR - 1 . APPROVAL OF DEMAND REGI ER DATED MAY 19, 1998. 2. TRANSMITTAL OF TREASUR R', REPORT DATED MARCH 31, 1998 FOR THE CITY OF LA QUINTA AND THE LA QUIN FIN NCING AUTHORITY. 3. AWARD OF CONTRACT TO�EPTUNE LECTRIC TO INSTALL AN EMERGENCY GENERATOR SYSTEM AT THE LA QUI#A SENIOR ENTER, PROJECT 97-08. 4. ADOPTION OF RE N GRANTING ONDITIONAL APPROVAL OF A FINAL MAP AND IMP SOLU T -2, MCCOMIC CONSOLIDATED, SUBDIVISION ROVE�N AGREEMEN OR TRACT 28419 INC. 5. APPROVAL OF SPECIN CATIONS AND AUTH RIZE STAFF TO ADVERTISE FOR BIDS FOR FISCAL YEAR 1997/98 CITYWIDE SLURRY SE PROGRAM, PROJECT NO. 98-12. Page - 5 - TO: FROM: DATE: SUBJECT: ceit�/ 4 a(P Q" MEMORANDUM CULTURAL COMMISSION DODIE HORVITZ, COMMUNITY SERVICES DIRECTOR 8 MAY 28,1998 CITY COUNCIL ACTION REGARDING COMBINING COMMISSIONS At the May 5, 1998 Council meeting, the Council determined that the Cultural Commission and the Art in Public Places Commission will be combined to form the "Cultural Arts Commission". The Cultural Arts Commission Chapter of the Municipal Code will be Chapter 2.75. Attached is Chapter 2.75 with corTections as adopted by the Council (Attachment A). The minutes of May 5, 1998 are attached for your review (Attachment B). The new Commission will become effective July 1, 1998 and will be comprised of seven members. The existing Commissions will expire on June 30, 1998. The new Commissioners will submit applications and be appointed by the City Council prior to July 1, 1998. Attachment A: Cultural Arts Commission Chapter 2.75 of the La Quinta Municipal Code Attachment B: City Council Minutes of May 5, 1998 C:\MyData\CRISTAL\CAC\MEMO.006.wpd ATTACHMENT A ORDINANCE NO. AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, AN AMENDMENT TO THE LA QUINTA CHARTER AND MUNICIPAL CODE AMENDING TITLE 2, CHAPTER 2.65 tART IN PUBLIC PLACES), AND REVOKING CHAPTER 2.85 (CULTURAL COMMISSION), AND ADDING A NEW CHAPTER 2.75 (CULTURAL ARTS COMMISSION) WHEREAS, Section 2.65.040 of Chapter 2.65, and Chapter 2.85 of the La Quinta Municipal Code (the "Code") concern the City of La Quinta's (the "City") Art in Public Places Commission, and Cultural Commission respectively; and WHEREAS, the City finds that there are common duties, objectives, and other factors between these commissions; and WHEREAS, the City has determined that one new Cultural Arts Commission would be best qualified to provide the services heretofore assigned to the Art in Public Places Commission and the Cultural Commission; and WHEREAS, the City has determined that there is no necessity to continue the Art in Public Places Commission, and the Cultural Commission as separate commissions; and WHEREAS, the City believes that these changes are in the best interest of the citizens of the City of La Quinta. NOW, THEREFORE, the City Council of the City of La Quinta does ordain as follows: Section 1. Amend Chapter 2.65, Section 2.65.030 by revising subsections "E", "F", and "G" to be redesignated "F", "G", and "H" respectively and adding a new subsection "E" as follows: E. "Commission" means the Cultural Arts Commission as appointed in Section 2.75.030 of this Charter and Municipal Code. Section 2. Amend Chapter 2.65 by deleting Section 2.65-040 in its entirety. Section 3. Amend Chapter 2.65, section 2.65.070, "A", "B", "C" and "D" only as follows: A. Upon submission of a project application for a project subject to the requirements of this chapter, the City shall provide to the project applicant a copy of the ordinance codified in this chapter and an arts application form. B. The project applicant shall submit to the City a completed arts application form, describing the manner in which the project applicant intends to establish compliance with this chapter. The arts application shall include, for project applicants intending to meet the requirements of Section 2.65.050(B), a complete description of the artwork, if any, the cost or estimated cost of the artwork and installation, the agreement or means by which the project applicant will meet the requirements of Section 2.65.100 of this chapter, and a site plan showing the location of the artwork, complete with landscaping, lighting and other appropriate accessories to complement the artwork. C. The City shall, upon receipt of the arts application, submit the arts application to the Cultural Arts Commission. D. The Cultural Arts Commission shall, within thirty days from the date of submittal of the application by the City, submit to the City Council comments and a recommendation on the proposed arts application, based upon the guidelines set forth in Section 2.65.080. Section 4. Amend Chapter 2.65, section 2.65-080, "C" only as follows: C. Use and Maintenance of Art Work. Artwork acquired by expenditures from the art in public places fund shall be the property of and maintained by the City. The City may dispose of such artwork at its discretion, subject to any agreement with artists or otherwise relating to any specific artwork. The artworks acquired and installed by a project applicant for which credit for the fee required by Section 2.65.050 is given pursuant to Section 2.65.100 of this chapter shall be the property of and maintained by the project applicant, except to the extent the City has rights in or to the artwork or the display thereof pursuant to the agreement with the project applicant entered into pursuant to Section 2.65.100. Alternatively, artwork acquired by the project applicant in lieu of the fee may be donated to the City to be maintained by the City. Section 5. Amend Chapter 2.65, section 2.65.090, subsection "A" only as follows: A. Fees are to be collected with respect to all projects prior to or at the time of issuance of a building permit, except in the case of residential development of more than one dwelling unit, where the fee shall be collected on a pro rata basis for each dwelling when it receives its final inspection or certificate of occupancy, whichever occurs first. The City Manager, or other such person appointed by him/her, is appointed as the authorized individual to collect the fees. Section 6. Amend Chapter 2.65, section 2.65.110, subsection "F" only as follows: F. Reimbursement. In the event fees have not been committed for a use as specified in subsection B of this section within two years of their collection, the fees in the art in public places fund shall be distributed by the City to the person or entity who has paid the fees or in any other manner permitted by law. Section 7. Amend Chapter 2.65, section 2.65.120 as follows: 2.65.120 Implementation and administration of this chapter. The City may enter into agreements, upon recommendation of the Cultural Arts commission or otherwise, for the purchase or commissioning of artworks on art sites not owned by the City, for installation of artwork or the repair, maintenance of servicing thereof and for or relating to all other matters necessary or appropriate to implement the art in public places program. Section 8. Revoke Chapter 2.85 in its entirety. Section 9. Add Chapter 2.75 Cultural Arts Commission as follows: Chapter 2.75 CULTURAL ARTS COMMISSION 2.75.010 Created —Defined 2.75.020 Purpose and Objectives 2.75.030 Members —Appointments -Terms 2.75.040 Powers and Duties 2.75.050 Committees 2.75.060 Staffing 2.75.010 Created —Defined The Cultural Arts Commission is created and established. The term "Commission," as used in this chapter, shall refer to the Cultural Arts Commission. 2.75.020 Purpose and Objectives The general purpose of the Commission is to advise the City Council with respect to the City's development of cultural arts, including cultural events and activities; promoting the literary, performing, and visual arts. The Commission shall also maintain and implement the Art in Public Places plan subject to approval of the City Council. Objectives of the Commission are as follows: A. To advise the City Council on matters affecting the cultural art of the City and to advise and assist other City boards, committees and commissions in the field of the arts, and to cooperate and work with cultural art organizations; B. To encourage and facilitate programs in the arts thereby promoting cultural enrichment of the community; C. Cultural Arts as used in this section 4W-nvolve cultural and arts -related disciplines and activities, including, but not limited to, the following: 1 . Performing arts, such as drama, music- and dance; 2. Visual arts, such as painting, sculpture, photography, graphics, video art, applied art, and public art; 3. Literary arts, such as literature, poetry and journalism; 4. Communications arts- involving film, television, radio, and technology; 5. 6. Recommending funding opportunities, such as conducting fundraisers, and contacting representatives of public and private funding agencies and art patrons. 2.75.030 Members —Appointments -Terms A. The Commission shall consist of seven (7) members appointed by the City Council. Parties interested in serving on this commission shall exhibit expertise, experience, knowledge, or similar assets that may be useful in serving on this Commission. B. Every effort will be made to ensure that a wide cross-section of community residents, artists, social and cultural interests, and viewpoints, including providers, recipients and prof essionally-related occupations are represented. Membership may include representation from all organized social, cultural, and similar community organizations of La Quinta, both public and private. C. Member terms shall be for a period of two years. Initial appointments shall be staggered with three members having one (1) year terms, and four members having two (2) year terms. 2.75.040 Powers and Duties The powers and duties of the Cultural Arts Commission shall be advisory to the City Council in the following areas: A. General Duties: 1 Analyze City-progr m effectiveness and needs, and recommend to the City Council comprehensive solutions; 2. Make recommendations for research and solicitation of grants and donations; 3. Receive and act on all assignments made by the City Council, and submit reports and recommendations to the City Council on these assignments. 4M _—_ i sm Make recommendations to the City Council concerning the resources and needs of the community on the subject of the arts, opportunities for participation of artists and performers in* City -sponsored activities, and ways to encourage community involvement; Make recommendations to the City Council regarding the funding of community art events and activities, including the search for private and public grants, and regarding the disbursement of revenues consistent with the needs of the community; Work cooperatively with City boards, commissions and committees, and other public and private organizations in promoting art and cultural activities within the City; EnGourage—pum-G-and- private partnershi soto amw ewOie sa. e Encourage tlao4ie - aiX;UW��� art and cultural activities among residents of the City; Implement such art and cultural activities as may be delegated to it from time to time by the City Council, including the selection of artists for art programs and projects, and the award of contracts for art projects and programs; ,7' 10 Develop public art awareness through the presentations of speakers, forums, mixers and special events; and Maintain and implement the Art in Public Places Plan subject to approval by the City Council. To the extent possible, the plan shall identify art sites, artwork and estimates of cost for the artwork and art sites; The Commission will submit to the City Council a recommendation for ratification of public art to be financed by the Art in Public Places program; 1fd 13 ee The Commission will work with City staff to develop a list of possible art sites; 14e,'4� The Commission will seek ways of procuring public- art _eEbae=than through fees such as endowments, donations, loan programs, trusts and similar means of support; and \50 recommendRR!gea to the City Council for the The Commission will commissioning of artwo S, the purchase or lease of art sites and agreements for the purchase and display of artwork or the repair, maintenance or servicing of artwork. 2.75.050 Committees The Commission may, from time to time, establish committees composed of commission members, citizens and/or interested people, charged with the responsibility of implementing certain designated projects subject to Commission and City Council approval. At least one member of the Commission shall also be a member of each committee. 2.75.060 Staff ing A . All departments of the City, through the office of the City Manager, shall furnish appropriate existing public information, data and records, and provide technical assistance and advice as required, within reason, as an aid to the Commission and its committees in the performance of designated duties. B. The City Manager shall, within reason or budgetary constraints, provide or cause to be provided adequate staff and clerical help, and maintain files and records for the Commission. C. The City Council shall periodically review the progress of the Commission. Section 10. EFFECTIVE DATE: This Ordinance shall be in full force and effect July 1, 1998. Section 11. POSTING: The City Clerk shall cause this Ordinance to be posted in at least three public places designated by resolution of the City Council, shall certify to the adoption and posting of this Ordinance, and shall cause this Ordinance and its certification, together with proof of posting to be entered into the Book of Ordinances of the City of La Quinta. PASSED, APPROVED AND ADOPTED, this 5 1h day of May 1998 by the following vote: AYES: NOES: ABSENT: ABSTAIN: ATTEST: SAUNDRA L. JUHOLA, City Clerk City of La Quinta, California JOHN J. PENA, Mayor City of La Quinta, California APPROVED AS TO FORM: DAWN C. HONEYWELL, City Attorney City of La Quinta, California C:\MyData\WPDocs\ORDINANCES\ORDCULTURALARTSCOMMISSION.Wpd ATTACHMENT B City Council Minutes 8 y 5, 1998 2,95.040(C)(5) — change. to read, "Foster mutual u derstanding and respect ......... and nationality grouqd� Mayor Ne fia felt it's important for Council to meet with e commissions at least on a ar and. Council Member Henderson sugg ed it be included in the a, 0a j r iand s gen:r p cies. MOTION - I was moved by,Council Memb s Sniff/Henderson to take up Ordinance \No. 316 as amended by title ann number only and waive further reading . Council Member A�lqlph noted that heJos not been supportive of combining the commissions, but acNised that he wq4ld support the motion due to the situation of the Parks & Recreation Commi4don. Motion carried unanimou'kly. ORDINANCE NO. 316 AN ORDINANCE OF CALIFORNIA, AN MUNICIPAL COD ri RECREA1 116N C I COMMISSION), ND COMMISSION . YfiE ClnY COUNCIL OF THE CITY OF LA QUINTA, WENDIA T To THE LA QUINTA CHARTER AND TO REVOK TITLE 2, CHAPTER 2.80 (PARKS AND MISSION AN CHAPTER 2.90 (HUMAN SERVICES q I ADDING A NEW HAPTER 2.95 (COMMUNITY SERVICES mzw�� I It was mov d by Council Members Sniff/A h to introduce Ordinance No. 316 the as amend�don first reading. Motion can�ie�- following vote: AYES: Council Members,Adolph, Henderso Perkins, Sniff, Mayor Pefia N 0/ OE None A B B NT: None A STAIN: None 5. CONSIDERATION OF AMENDMENT TO THE LA QUINTA CHARTER AND MUNICIPAL CODE AMENDING CHAPTER 2.65 "ART IN PUBLIC PLACES," REVOKING CHAPTER 2.85 "CULTURAL COMMISSION," AND ADDING A NEW CHAPTER 2.757CULTURAL ARTS COMMISSION.". Mr. Weiss, Assistant City Manager, advised t hat the- ordinance will eliminate the Cultural Commission and Art in Public Places Commission and create a new L 1�2- R . City Council Minutes May 5, 1998 Cultural Arts Commission. ;Staff asked for direction regarding any need for further revisions to the ordinance. Council then proceeded to review the ordinance and concurred on the following changes to the new chapter 2.75 (Cultural Arts Commission): 2,75,0200 — change "shall". to "may" 2,75.020(C)(5) — delete 2,75,04.Q — incorporate all duties under (A), General Duties 2,75.040(A)(1) — change' language to read, "Analyze' City cultural art programs effectiveness ...... 2,75.040(B)(41 end sentence after ....... private, partnerships. 2,75.040(B)(5) changeto read, � "Encourage art and cultural activities among.the residents of the City." 2.75.040(C)3) change language to read, " .... list of possible public art ...... 2,75.040(C)(4) — change language to read . ...... procuring public art through fees ...... - 2,75.040(C)(5) change language to read, "The Commission will make recommendations to the City Council for the commissioning of ...... Council also concurred on making the following changes to existing Chapter 2.65 (Art in Public Places): W,W-.M9j.- a : Mayor PeRa suggested the commissions view and help in the development of the City's web site. City Council Minutes MOTION - It Ordinance No reading. 10 May 5, 1998 was moved by Council Members Sniff/Henderson to take up 317 as amended by title and number only and waive further Council Member Adolph was opposed to combining the commissions and advised that he could not support the motion. Motion carried with Council Member Adolph voting NO. ORDINANCE NO. 317 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, AN AMENDMENT TO THE LA QUINTA CHARTER AND MUNICIPAL CODE AMENDING�TITLE 2, CHAPTER 2.65 (ART IN PUBLIC PLACES), AND REVOKING CHAPTER 2.85 (CULTURAL COMMISSION), AND ADDING A NEW CHAPTER 2.75 (CULTURAL ARTS COMMISSION). It was moved by Council Members Sniff/Henderson to introduce Ordinance No. 31.7 as amended on first reading. Motion carried by the following vote: AYES: Council Members Henderson, Perkins, Sniff, Mayor Pefia NOES: Council Member Adolph ABSENT: None ABSTAIN: None 6. CONVtIDERATION OF RECOMMENDATION OF THE C7UL '11AL COMMISSION FOR A"ROVAL OF THE CULTURAL PLAN. Mr. Weiss, ssistant City Manager, advised PiA the Cultural Plan has been revised as rec mended by Council on Mar 4, 1998, and is being submitted for final approva re p r 0 s v s a is m t a e n n t de C d ity M by C a 0 n uager' advised nci' on Marc ion on the Council complimented e commi Z Cultural Plan. 0 MOTION - It was. moved b uncil Members Sniff/Henderson to receive and i file the Cultural Plan. Mo * n car ''d unanimously. MINUTE ORDER NO. 98-68. 7. CONSIDERATI OF OVERNI GHT T VEL FOR ONE MEMBER OF THE 'ONS DE AT C T �VE FOR ONE CULTURAL C MISSION TO ATTEND TH MERICANS FOR THE ARTS 1998 ANNUAL NFERENCE IN DENVER, COLOR 0, JUNE 6-9, 1998. 04-) The /weree no changes to the staff re I port as subm ed to the City Council by t Community Services Department and.on file in the Clerk's Department. T4t!t 4 stP Q" MEMORANDUM TO: CULTURAL COMMISSION '5 FROM: DODIE HORVITZ, COMMUNITY SERVICES DIRECTOR DATE: MAY 28,1998 SUBJECT: CITY COUNCIL ACTION REGARDING OUT OF STATE TRAVEL TO DENVER, COLORADO The City Council approved travel to Denver, CO for one Cultural Commissioner and one Art in Public Places Commissioner. Arrangements have been made for Cultural Commissioner Susan Benay, and Art in Public Places Commissioner Rosita Shamis to attend. The Minutes of the May 5, 1998 City Council meeting are attached (Attachment A). AttachmentA: City Council Minutes of May 5,1998 C:\MyData\CRISTAL\CAC\MEMO.008.wpd City Council Minutes ;". 10 ATTACHMENT A . May 5, 1998 MOTION It was, moved by',-,'��Cpuhdik.-Members � Sniff/Henderson to take up Ordinance No. 317 as amended, by:.'Aitle and number only -and waive further reading. Council Member'Adol.ph wps�.qoposed,to combin.ing.the commiss, ns and advised 'th' he could not s upport the motion Motion carriedl\,�ith Council Member Adolph voting NO. 40 1 ORDINANCE NO. 17 m t i b n in g in N g 0 the com m is AN ORDINANCE OF THE CIT T IT Y COUNCIL OF THE ITY OF LA QUINTA, CALIFORNIA, , AN A NDMENT TO THE LA /INTA CHARTER AND MUNICIPAL CODE AM G� TITLE �, -C AP R 2.65 (ART IN I UBLIC kM DIN H P PLACES), AND REVOKIN CHAPTER 2.85 (CU URAL COMMISSION), AND ADDING A NEW CHAPTER .75 (CULTURAL RTS COMMISSION). It was moved by Council Members 31.7 as amended on'first readinn\ AYES: Council Memb'Ors'-'Her NOES:, Council Member Ado At$bt--N LI: None ABSTAIN: None:. S /Hobderson to introduce Ordinance No. I o fti, rried by the following vote: rson" Perkins, Sniff,, Mayor Pefia 6. CONSIDERATION OF, R OMMENDATION OF\THE CULTURAL COMMISSION FOR APPROVAL OF T E CULTURAL PLAN. Ci APP OVAL F T E .s I\the ra JU..� �e Assist t City Manager,, advised that he Cultural Plan has been W ) revised as recorn ended. by Council on March 24, 1 "8, and is being submitted f i I pro or final appro I., j Ilt Council c plimented thee commission on the Cultural PI MOTI -It was. moved by Council Members,. Sniff Mender ntoreceiveand filet Cultural.Plan. Motion,carried unanimously. MINUTE 0 ERNO.98-68. 7. CONSIDERATION OF OVERN11 . GHT'TRAVEL FOR, ONE MEMB�R OF THE CULTURAL COMMISSION 'TQ-AT, ' .,,TENQ,,THe AMERICANS FOR THE ARTS VD98 ANNUAL CONFERENCE IN DENVERj,IC_0LORADO, JUNE 6-9, 1998. There were no changes,to the staff report as submitted to the City Council by the Community Services Deliartment and on file in the City Clerk's Department. lev 0 U 0 City Council Minutes 11 May 5, 1998 MOTION - It was moved by Council, Members Perkins/Adolph to approve.the request for overnight travel for one Cultural Commissioner to attend the Americans for the Arts Conference in Denver, Colorado. Kathryn Hull, 77-260.Calle Chillon, Cultural Commission Chairman, spoke regarding the importance of attending conferences and the invaluable contacts that are r�nade. Elaine Reynolds, 49-294 Avenida Vista Bonita, member of the Art in Public Places Commission,' also believed conference attendance is important and felt a representative from the Art in Public- Places Commission should attend as well. Susan Benay, 53-686 Avenida Velasco, member of the Cultural Commission, commented on the positive impact of conferences, especially in regard to networking with other agencies. Council Member Henderson I felt any reconsideration of this matter should include the request made by the Art in Public Places Commission as well, noting that they, too, had originally requested permission to attend. She further noted that the Cultural Commission's request was approved in the budget and that the cost for a Art in Public Places Commissioner to attend would be paid from the Art in Public Places Fund. Council Member Perkins advised that he generally supports conference attendance, but feels.that it's, best to stay within the State. However, he will support sending one person to, the Denver conference, but not two. Council Member Adolph supported sending one member from each of the two commissions. Council Member Sniff and Mayor Pefia agree& Council Member Perkins advised that he, too, would support sending two. Motion was withdrawn. MOTION - It was moved. by,Council Members Perkins/Adolph to approve the request for overnight travel for one member of the Cultural Commission and one member of the Art in Public Places Commission to attend the Americans for the Arts Conference in Denver, Colorado. Motion carried unanimously. MINUTE ORDER NO. 98769. OF CULTURAL COMMISSION MEETING DATE: May 28, 1998 ITEM TITLE: Update of Artist Mailing List BACKGROUND AND OVERVIEW: Last month the Commission requested this item be placed on the agenda to update the Artists Mailing List. Attached is the current mailing list. Each Commissioner is asked to review this list, and make corrections and changes. These changes will be turned into the Commission Secretary who will update the list and provide a new copy at the next Commission meeting. RECOMMENDATION: As deemed appropriate by the Commission. FINDINGS AND ALTERNATIVES: The alternatives available to the Commission are: Review the artist mailing list prior to the Commission meeting and provide changes to the Commission Secretary; 2. Do not update the artist mailing list; 3. Provide staff with additional direction. 41i Dodie Horvi "lommunity Services Director Attachment 1 - Artist Mailing List C:\MyData\CRISTAL\CAC\MEMO.Ool.wpd ATTACHMENT A 0 0 0 0 0 0 0 0 0 0 m cl 0 rn In w P, 1.01 M -6 00 00 00 W) rn 00 cq kn kn W) W) rn 0? 8 c� "? 1 91 "? 1� CA It rn clq m C14 m kn N rn rn CA en 110 't rn 1- �.o W) en C14 en rl- rn r- rn kn C'4 rn en rn rn W w u V u u u u u tb 0 cq C'4 In to to w to w to u to bo bo U V) cq r-L N V) C14 W m 0 cl cq cq N A c, 1 eq -9 cq cq ('4 a� cd P-4 ca C14 P-4 C* cq P. 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I kn rq N eq 4 1�0 It en — eq en 00 vi rn rn to 0 u u u 0 N u In u u) -.14 u u N 0� u to -2 to u u cts cn C14 cn v cd 45 U) rq 0 C) A lo N rn & , �s cn kr) cq C) rn cd rq ON eq C� m N 04 Cd CN cd N 44 rq 1.4 CN Cd N Ao ON cd N P-4 Cd rq PL( m u ON cd En > p -� PL4 44 vs CN tr) 44 0 kr) 0 0 to 0 PL4 W) > cd r- tr) -L4 %6 kn m 0 V4 44 .bjo 44 0 > PL4 0 u3 0 0 u 'n t: cl to ca cd u lu c's A, :3 0 0 '0 0 Cd Cd 4� 0 cd A cd 0 A 0 .2 u V3 Q Ir. cd U 4:3 u cd 0 u C4f) Ld on U cn U0 0 u Uo 0 u Uo cd 0 U 0 C) ch C) C40) 0 cd cd cls 1 L) > as cd t, En cd P-4 13� tn u u N N old 'n V) En 40. -00 M —Cd —Cd —Cd cd 03 0 0 > -�2 > > > V 0 P-4 u > 0 40, W cn to > 0 to 0 cql 0 0 > 0 0 z 0 0 00 'IT :T en kn I? kf) %� 00 eq N 4 �o r- r— M en rf) 00 k4") Ln m kn M M 0 u cd 0 0 C4 -14 to cqs u < u Ob En 0 C� u In u cq -4 U cd Cd W W ci 0 M tr) kn 0 A Z ;j cf) a tn .0 o 0 A cq 0 co cq cd eq Cd Cd Cd N C14 Cd C14 N Cd cq Cd C� Cd C9 Cd N PL4 ON bb 0 Ul Cd W) 4.) ,t 00 en C) 00 W) 00 u 0 0 kn U 0 — 0 C> P4 Ln 1:5 P— a) A4 0 rn 0 0 Ln tq Cd m Cd Cd W C40 m A4 P4 M 0 r:� bo cd cd z Cd m > cd C-d > bo 0 0 C, cd Cd Uo Cd A4 u Cd m A4 En cd 4) Z 4� bo 03 64 Cd co cl Cd cl -og I -E�l 0 0 u R r- ON C4f) u u cl o Cd o C) 40. CL4 0 0 P-1 0 0 0 cn 71 0 —0 0 —0 0 0 W 0 0 u U J., C) al C) CD's 00 0 C) C> W) tn C) rn W) 0 ell W) z — 1�1 4 1�1 4 'S kn rn W) t-- r-- 1�0 kn IC Cd 0 cd 0 0 0 0 0 ell u u u u u Cd A - M W) C> — en CY W) N m CY W) C14 m 'n ell 0 a W) N CY Cd eq CN N ON 0 rq CN Cd C14 C� Cd N C� Cd N C� m �4 kn tn kn r_- kn > 1.0 0 PO 06 (= 0 r- 0 00 0 m 00 00 v kn a, CN 0 PO �o 0 4 m 0? r', = 00 C) P-4 c? 00 r-- 0 PO 06 C� > 0 1.. u 0 0 In P� Mo .0 4� :z 0 0 CY z 0 u 0 Cd led (Y 2 co 0 (?Y u 0 4-, u u z CA 0 Cd C* cqs 0 0 0 0 0 0 U En w z " Cd Cd Cd -S� 0 Cd 0 z u 0 �-4 r- r- CN rq 00) u u OF CULTURAL COMMISSION MEETING DATE: May 28, 1998 ITEM TITLE: Commissioner Correspondence RECOMMENDATION: As deemed appropriate by the Commission. FISCAL IMPACT: None. BACKGROUND AND OVERVIEW: This space on the agenda is reserved for the Commission to discuss any correspondence from the Commission such as letters of commendation, and support of art organizations. FINDINGS AND ALTERNATIVES: The alternatives available to the Commission are: 1 Direct the preparation of correspondence as deemed appropriate by the commission; or 2. Take no action. DA4J7'� Dodie Hork—Z'Jtomm unity Services Director C:\MyData\CRISTAL\CAC\MEMO.00l.wpd U OF CULTURAL COMMISSION MEETING DATE: May 28, 1998 ITEM TITLE: Artist of the Month Criteria RECOMMENDATION: As deemed appropriate by the Commission. FISCAL IMPACT: None. BACKGROUND AND OVERVIEW: With the combining of the Commissions, the City Council has not approved the current Commission's Work Plans. Once the new Commissions are established, it is anticipated that the new Commissions will develop their Work Plans. Included in the Cultural Commission Work Plan is an "Artist of the Month". The criteria for selection of the Artist has not been determined. The program was slated to begin in the new fiscal year. Should the Commission wish to proceed with the criteria, each Commissioner should come prepared to offer suggestions for the establishment of the process. Staff is asking for direction from the Cultural Commission as to the development of the criteria. FINDINGS AND ALTERNATIVES: The alternatives available to the Commission are: Begin the process to be included for consideration in the Cultural Arts Commission Work Plan; 2. Put this project on hold until the new Commission is formed; or vide staff will additional direction. Dodie Horvitz(Corbmunity Services Director C:\MyData\CRIS'tlke\CAC\MEMO.010.wpd OF CULTURAL COMMISSION MEETING DATE: May 28, 1998 ITEM TITLE: Community Services Grant Update RECOMMENDATION: As deemed appropriate by the Commission. FISCAL IMPACT: None. BACKGROUND AND OVERVIEW: The Cultural Commission made recommendations to the City Council in the Fall of 1997 as to the amounts to be awarded in the Community Services Grant Program. The City Council awarded the grants in November. Attached is a Reconciliation Report of the Grants (Attachment A). The organization, the use of funds, the original goal for the funds, and a final report as to the amount and the status of the grant. Dodie Ftwvitz, C)ommunity Services Director Attachment A: Community Services Grant Reconciliation Report C:\MyData\CRISTAL\CAC\MEMO.011.wpd ATTACHMENT A COMMUNITY SERVICES GRANT RECONCILIATION REPORTS Name of Grant Use of Funds Grant Goal Amount Recipient Purpose Achieved Received And Status Community Administrative Community Yes $2,500 Gardens Fees Garden Complete Established Desert Chorale Purchase of Free Partially $600 Sheet Music Concerts for Incomplete(Need LQ rsdnts. Receipts) Family Services Will submit Counseling Funds to be $2,000 Of Coachella V. report at later Crisis spent by Incomplete date Intervention June 30 Family YMCA Financial Asst. Financial/ Yes $2,000 Childcare Childcare Complete FISH 5,490 Meals Food Supl. Yes $1,400 18 Med. Trips Distribution Complete Orphan Pet Oasis Shots/Altering Shots/Alter Yes $1,000 Care of Animal Care Complete La Quinta/Indio Partial Report Transport. Funds to be $1,400 Share Filed OfFood spent Incomplete through November La Quinta Will Submit Tournament Funds to be $1,000 Monarchs report at later Fees spent by Incomplete date June 30 Martha's Kitchen Payroll Payroll Yes $2,000 Complete La Quinta/PGA Defibrilator Defibrilator Yes $2,500 West Fire Station Complete Girl Scout Council Contemporary Contemp. Yes $1,000 Issues Confer. Issues Complete Shelter From The Payroll Payroll Yes $1,000 Storm Complete VIPS-Volunteers Special $1,000 For Public Safety I Equipment Incomplete COMMUNITY SERVICES GRANT RECONCILIATION REPORTS La Quinta Arts $1850.00 Association Funds Returned Miss La Quinta City Fees City Fees Yes $750 Pageant Complete La Quinta City Fees City Fees Yes $750 No Formal Chamber Run Application Filed Friends Of La $2,500 Funds Quinta Library Not Expended A:\community grant reconciliation report finalization.wpd For Consideration: Susan Benay's Action List 1. Submit a list of La Quinta's events, festivals, attractions, hoteZIresorts for publication in the Inland Empire Tourism colendorlresource book. The only event presently listed is the Indio Date Festival. Submit to: Jennifer Nutter Interim Executive Director of Tourism Inland Empire Tourism Council 301 E. Vanderbilt Way, Suite 100 Son Bernardino, CA 92408 Tel: (909) 890-1090 Fax: (909) 890-1088 Consider putting together a "theme" andlor Coachella Valley itinerary package to offer as information. For instance for two days in Wrch -- come visit the La Quinto Arts Festival, a golf or tennis tournament, take a hot air balloon ride, stay at the La Quinta ResortlHotel., etc. -- listing names and places and times -- to pull tourists and their dollars and enthusiastic participation out to the desert from the LA area (or anywhere else). 2. Would a new brochure introducing La Quinta and its diverse cultural and community offerings be appropriate at this time? It could be a beautiful visual and informative invitation to our city highlighting the broad spectrum of what is available here with an emphasis on art, recreation, and lifestyle. 3. Consider researchinglappZying for a National EndoKment for the Arts grant to help launch and support La Quinta's expanding arts and culture dynamic. San Francisco got one for $150,000. for cultural tourism; moneys ore ovailable too in other formats to assist cities arts and cultural agencies/commissions as well as non-profit arts organizations to nurture and stimulate the arts. National Endowent for the Arts 1100 Pennsylvania Avenue, NW Washington, DC 20506-0001 (202) 682-5400 http://�rts.endow.gov 4. Consider participating in the newly evolving "The California Culture Net: Gateway to California's Cultural Treasures" on the internet. This is a collaborative state-wide effort to make cultural resources more available through technology and is lead by the California Arts Council, The Getty Information Institute of the J.PauZ Getty Trust, and the California Assembly of Local Arts Agencies (CALAA). The site online will netnurk connecting artists and arts organizations to each other and to the public through an interactive World Wide Web presence in Calif. There may be funding available to set up La Quinta's participation in this. Contact: Gloria WoodZock Special Initiatives Planning and Research Officer California Arts Council (916) 322-6354 5. Inform La Quinta's artists by posting, etc. -- a call to point the face of California at the beginning of the new Millennium with paintings of the diverse cultural and geographic urban and rural scenes in their comunities. The Inland Empire is one of 7 major sections being asked to contribute. Works selected will tour California in the year 2001 as a major cultural exhibition launching California into the millennium. California in Point 2000 Project Director: Sarah Beserro 39 Castle Hill Ct. Vallejo, CA 94591 (707) 645-7361 FAX: (707) 645-8020. PointCaZ@ool-coln ceityl 414fP Qu&z MEMORANDUM TO: CULTURAL COMMISSION FROM: DODIE HORVITZ, COMMUNITY SERVICES DIRECTOR6 DATE: MAY 28,1998 SUBJECT: CITY COUNCIL ACTION REGARDING APPROVAL OF CULTURAL PLAN The City Council complimented the Commission on the Cultural Plan. The Cultural Commission's "Cultural Plan" was received and filed by the City Council at the meeting on May 5, 1998. The action taken reflects the Council acknowledged the work and accepted it for the file. No action was taken on the Plan. Minutes of the May 5, 1998 City Council meeting are attached (Attachment A). C:\MyData\CRISTAL\CAC\MEMO.005.wpd ATTACHMENT A city council Minutes 10 May 5, 1998 MOTION - It was moved by. Council, Members Sniff/Henderson to take up Ordinance No. 317 as amended by:title,and number only and waive further reading. Council Member Adolph was opposed to combining the commissions and advised that he could not support the motion. Motion carried with Council Member Adolph voting NO. ORDINANCE NO. 317 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA,AN AMENDMENT TO THE LA QUINTA CHARTER AND MUNICIPAL CODE AMENDING, TITLE 2, CHAPTER 2.65 (ART IN PUBLIC PLACES), AND REVOKING CHAPTER 2.85 (CULTURAL COMMISSION), AND ADDING A NEW CHAPTER 2.75 (CULTURAL ARTS COMMISSION). It was moved by Council Members Sniff/Henderson to introduce Ordinance No. 31.7 as amended on,first reading. Motion carried by the following vote: AYES: Council Members Henderson, Perkins, Sniff, Mayor, Pefia NOES: Council Member Adolph ABSENT: None ABSTAIN: None kD 6. CONSIDERATION OF RECOMMENDATION OF THE CULTURAL COMMISSION FOR APPROVAL OF TURAL PLA 6,kd� fo 's aAkMA--�, T CU� rb V TV - MA4.q jVW9L ec� WM lqlq.5) advised that the Cultural Plan has been revised as recommended by Council on March 24, 1998, and is being submitted for final approval. Council complimented the commission on the Cultural Plan. MOTION - It was. moved by Council Members Sniff/Henderson to receive and file the Cultural Plan. Motion carried unanimously. MINUTE ORDER NO. 98-68. 7. CONSIDERATION OF OVERNIGHT TRAVEL FOR ONE MEMBER OF THE CULTURAL COMMISSION'TO ATTEND.THIE AMERICANS FOR THE ARTS 1998 ANNUAL CONFERENCE IN DENVER, -COLORADO, JUNE 6-9, 1998. There were no changes to the staff report as submitted to the City Council by the Community Services Department and on file in the City Clerk's Department. REGULAR MEETING OF THE ART IN PUBLIC PLACES COMMISSION A regular meeting held at the La Quinta City Hall North Conference Room 78-495 Calle Tampico, La Quinta, Califomia April 6, 1998 This regular meeting of the Art in Public Places Commission was called to order at 3:08 by Vice Chairman Shamis who asked for the roll call: CALL TO ORDER A. Present: Commissioners Chappie, Klein, Mucciolo, Reynolds, and Vice Chair Shamis. It was moved and seconded by Commissioners Reynolds, Chappie to excuse Commissioners Kennedy and , Walling. Unanimously approved. B. Staff Present: Planning Manager Christine di lorio and Executive Secretary Betty Sawyer. PUBLIC COMMENT: None. CONFIRMATION OF THE AGENDA: Confirmed. IV. CONSENT CALENDAR: A. Vice Chair Shamis asked if there were any changes to the Minutes of March 2, 1998. Commissioner Mucciolo asked that Page. 3, Item C.2. be corrected to state authorization was given for Commissioner Mucciolo to spend up to $500 for suitable promotional gifts to hand out at the picnic." There being no other corrections, it was moved and seconded by Commissioners Chappie/Klein to approve the minutes as corrected. Unanimously approved. V. BUSINESS ITEMS: A. Discussion rev-ardiny- a location to install the Civic Center Art Purchases: Staff stated that three art pieces had been purchased by the Civic Center Art Purchase Committee and a location to place those pieces needed to be detennined. The Commission recessed to view the art pieces and determine locations. 2. Following discussion, it was moved and seconded by Commissioners Reynolds/Mucciolo to place the art in the following locations: APP4-6-98 Art in Public Places Meeting April 6, 1998 a. Snake Jagger artwork - the wall partition between the City Clerks Department and Finance Department. b. Andre Blanche - the east side of the Public Works Department entrance door. The Toby Mercer art piece that is currently there would be moved to the Senior Center. C. Dexter Mugford's artwork would be installed on the east side of the entrance to the Session Room. 3. In addition to these changes, the Commission is also recommending that the Mario Cepedes piece be exchanged with the Judith Moore Knapp artwork currently located on the west side of the Session Room entrance doors. The art piece by Zeny Cieslikowski located immediately to the west of the Session Room entrance door would be moved to the pillars across from Community Services Department with the other pictures. 4. Following discussion it was moved and seconded by Commissioners Klein/Chappie to approve the locations as mentioned. Unanimously approved. B. Seattle Arts Association and American for the Arts Conferences: Staff informed the Commission that based on the Commission's direction at the last meeting, a staff report had been prepared for the City Council making a recommendation requesting permission for two Art in Public Places Commissioners to attend the Seattle conference and two for the American for the Arts Conference. Should Council approve the recommendation, the Commission needs to select four members to attend the two conferences. 2. Following discussion, it was moved and seconded by Commissioners Mucciolo/Chappie to nominate Commissioners Klein and Chappie to attend the Seattle Conference and Commissioners Reynolds and Shamis to attend the American for the Arts Conference. Unanimously approved. C. Discussion reearding the landscaping for the art 12iece at the northeast comer o HighwU I I I and Washington Stree : Staff informed the Commission that they had been meeting with the developer to resolve the landscaping to encompass the art piece at this location. The developer has relinquished the remaining $14,000 for the remaining art piece to go back into the fiind to allow the landscaping to be completed. Staff is requesting authorization from the Commission to make a recommendation to the City Council to prepare a Request for Proposals for the landscaping in an amount not to exceed $60,000. APP4-6-98 2 Art in Public Places Meeting April 6, 1998 2. Commissioner Reynolds stated she had spoken with the artist, Louis DeMartino and he recommended staff get bids on removing the fence and see how room is left to landscape. If it still looks crowded, he would agree to removing the mountain portion of the art piece. The base would have to remain. Commissioners discussed different options regarding the removal of the wall and landscaping. Commissioner Klein noted that if the base remained, something would have to be done with it. 4. Vice Chairman Shamis stated she questioned whether there would be enough room due to the proximity of the Auto Club building. She was not convinced that the landscaping would solve the problem. 5. Commissioner Reynolds noted that until the fence is removed, it is hard to determine what difference the landscaping would make. 6. Commissioner Klein reminded the Commission of the landscaping that had been proposed by the artist. Discussion followed. 7. Commissioner Chappie stated she could not envision how landscaping would open up the space. A landscape architect may be able to open the space up, but she would have to see it first. It was her opinion this art piece is in the wrong place. She recommended finding out what the cost would be to relocate the art piece. 8. Commissioner Mucciolo stated she too agree that this piece would be better suited to another location where it could be viewed from all angles. 9. Commissioner Chappie stated she had a hard time spending money on landscaping when she was not convinced it would solve the problem. 10. Vice Chairman Shamis stated the Commission needed to consider the ramifications of moving the art piece before making a decision. 11. Commissioner Reynolds suggested obtaining two bids; one for removing the art piece and one for the base. 12. Commissioner Klein stated she believed the art piece could work at this comer if the comer were opened up. APP4-6-98 3 Art in Public Places Meeting April 6, 1998 13. Commissioners discussed ideas of what could work at the comer. Staff informed the Commission of where the City entry signs were to be installed and what they would look like. 14. Following discussion, it was moved and seconded by Commissioners Chappie/Reynolds to direct staff to obtain information on removing the art piece and the base. Unanimously approved. VI CORRESPONDENCE AND WRITTEN MATERIAL: A. Staff informed the Commission that a letter had been received the from Quadrille Academy requesting permission to display their students artwork on the Student Art Wall. Following discussion, it was suggested they be allowed to display their artwork during the month of August/September when the La Quinta schools were out for the summer. V11. COMMISSIONER ITEMS: A. Discussion regarding the regular meeting of the Art in Public Places Commission for May to be held at the Aerie Art Garden. It was determined that the Commission would meet at 2:30 p.m. at City Hall and travel together to the Aerie Art Garden for the meeting. B Community Picnic: Commissioners discussed the picnic and artists that could be contacted to attend to display their artwork and speak about the Art in Public Places Program. Following discussion, it was moved and seconded by Commissioners Chappie/Klein to authorize Commissioner Mucciolo to spend up to $500 to purchase suitable promotional gifts to had out at the picnic. C Temporary Art: Commissioners asked that this item be continued until after City Council decision regarding the different Commissions. VII. ADJOURNMENT: There being no ftirther business, it was moved and seconded by Commissioners Reynolds/Chappie to adjourn this regular meeting of the Art in Public Places Commission to a regular meeting of the Commission on May 4,1998. This meeting of the Art and Public Places Commission was adjourned at 4:47 p.m. Unanimously approved. APP4-6-98 4 REGULAR MEETING OF THE ART IN PUBLIC PLACES COMMISSION A regular meeting held at the La Quinta City Hall North Conference Room 78-495 Calle Tampico, La Quinta, California March 2, 1998 This regular meeting of the Art in Public Places Commission was called to order at 3:09 by Vice Chairman Shamis who asked for the roll call: CALL TO ORDER A. Present: Commissioners Chappie, Kennedy Mucciolo, Reynolds, and Vice Chair Shamis. Commissioners Klein and Walling arrived late. B. Staff Present: Community Development Director Jerry Herman and Executive Secretary Betty Sawyer. Il. PUBLIC COMMENT: None. III. CONFIRMATION OF THE AGENDA: Confirmed. IV. CONSENT CALENDAR: A. Vice Chair Shamis asked if there were any changes to the Minutes of February 2, 1998. Commissioner Mucciolo noted that Commissioner Klein was listed as present and absent and asked that it be corrected. Commissioner Chappie asked that Page 2, Item D.2 and 3. needed to be reworded for clarity. Vice Chair Shamis asked that Page 2, Item 4, be reworded to state, "...seven Commissioners worked well due to the times when more than one Commissioner was absent ...... There being no other corrections, it was moved and seconded by Commissioners Kennedy/Reynolds to approve the minutes as corrected. Unanimously approved. B. Vice Chair Shamis asked if there were any corrections to the Financial Statement. There being none, it was moved and seconded by Commissioners Kennedy/Chappie to approve the statement as submitted. Unanimously approved. C. Community Development Director Jerry Herman gave a Department Report. He informed the Commission there would be a joint meeting of the City Council and Art in Public Places Commission on March 10, 1998. Staff would notify the Commission of the time and place when it was known. Staff encouraged each of the Commissioners to attend and be prepared to answer, or ask questions. I APP3-2-98 Art in Public Places Meeting March 2, 1998 V. BUSINESS ITEMS: A. Selection of the Civic Center Art Purchase Committee: Community Development Director Jerry Herman informed the Commission that Mayor Pefia and Council Member Henderson had been selected to serve as Council representation on the Art Purchase Selection Committee. Council Members requested the Committee meet and select the artwork at their earliest convenience on the first day of the La Quinta Arts Festival. The Commission needs to select their representatives to be on the Committee. 2. Vice Chair Shamis gave a review of the art selection process for the previous year and asked if anyone would like to volunteer to serve this year. Following discussion, it was moved and seconded by Commissioners Kennedy/Mucciolo to appoint Commissioners Reynolds, Chappie, and Shamis to the Committee. Unanimously approved. B Continued discussion reizardiniz an Amendment to the Art in Public Place Ordinance: Community Development Director Jerry Herman reviewed the art fees that were charged by other cities. Discussion followed regarding the fees that are charged by other Valley cities and other cities in the State. 2. Commissioner Reynolds asked how the art piece located at the entrance to the Painted Cove development was approved when it is behind their entrance gates. Staff explained that the APP Commission at that time approved a request of the developer for the art piece at its current location. 3. Following discussion, it was moved and seconded by Commissioners Kennedy/Reynolds to continue this item to the next meeting. Unanimously approved. C. Determination of a date for a tour of Aerie Art Garden and Gallery: Community Development Director Jerry Herman reminded the Commission this item had been placed on the agenda to discuss the Commission scheduling a tour of the Art Garden. 2. Commissioner Reynolds informed the Commission that she had spoken with the owner of the Garden and May 4' was available. Following discussion, it was moved and seconded by Commissioners Kennedy/Klein to hold the May meeting of the Commission at the Aerie Art Garden and Gallery. Staff would check into the arrangements. APP3-2-98 2 Art in Public Places Meeting March 2, 1998 VI CORRESPONDENCE AND WRITTEN MATERIAL: A. Commissioner Reynolds informed the Commission she had attended a meeting that had been held by Council Member Henderson to discuss the installation of the "obelisks" on City streets with major developers. Discussion followed regarding the content of that meeting. B. Staff informed the Commission of the California Assembly of Local Art Agencies (CALAA) and American for the Arts (previously NALAA) conferences and asked the Commissioners to review the material and let staff know if they were interested in attending either conference. C. Vice Chair Shamis asked if anyone was interested in having a booth at the Community Picnic being put on by the Community Services Department on Saturday, April 18, 1998. 1. Commissioner Reynolds stated she had spoken with the Community Services Department and she would like to participate. 2. Commissioner Mucciolo suggested ideas suitable to hand out for promotional gifts at the picnic. It was suggested that pictures of the public art be obtained and displayed. It was also suggested that the artists be contacted to display some of their work. D. Vice Chair Shamis asked that staff give an update on the Highway I I I and Washington Street art piece. Staff informed the Commission that this item would be before them at their next meeting. VII. ADJOURNMENT: There being no ftu-ther business, it was moved and seconded by Commissioners Kennedy/Reynolds to adjourn this regular meeting of the Art in Public Places Commission to a regular meeting of the Commission on April 6, 1998. This meeting of the Art and Public Places Commission was adjourned at 4:49 p.m. Unanimously approved. APP3-2-98 3 REGULAR MEETING OF THE HISTORIC PRESERVATION COMMISSION A regular meeting held at the La Quinta City Hall Council Chambers 78-495 Calle Tampico, La Quinta FEBRUARY 19,1998 This meeting of the Historic Preservation Commission was called to order by Vice -Chairman DeMersman at 3:32 p.m. who led the flag salute and asked for the roll call: 1. CALL TO ORDER: A. Present: Commissioners Irwin, Puente, Wright and Vice -Chairman DeMersman. B. It was moved and seconded by Commissioners Irwin/Vice-Chairman DeMersman to excuse Chairman Millis. Unanimously approved. C. Staff Present: Planning Manager Christine di lorio, and Secretary Carolyn Walker. 11. PUBLIC CONUVIENT: None CONFIRMATION OF AGENDA: Confirmed. IV. CONSENT CALENDAR: A. It was moved and seconded by Commissioners Wright/Irwin to approve the Minutes of January 15, 1998, as submitted. Unanimously approved. V. BUSINESS ITEMS: A. Presentation by Kathryn Hull. Chairman of the Cultural Co the Draft Cultural Plan. Chairman Hull thanked the Commission for the opportunity to discuss the Draft Cultural Plan, a copy of which is on file in the Community Development Department. 2. Ms. Hull informed the Commission, they have been visiting with all the City Commissions and organizations to discuss the plan. A community meeting had been held, almost a year ago, to determine what each of the different groups were doing in the City. They then sent out questionnaires and took the information received and incorporated it into the Plan. Now that the Plan is in the final stages they thought it was important to get input from each of the Commissions. P:\CAROLYN\HPC 2-19-98.wpd -I- 3. Ms. Hull stated the Cultural Commission was established to work in the community to promote the visual performing and literary arts, and to work with cultural heritage aspects of our City that deal with culture, and, to advise the City Council on such matters. 4. Ms. Hull went on to answer the question of "Why have a Cultural Plan?" by sharing the Cultural Commission's philosophy on their preparation of the Cultural Plan. a. A comprehensive plan is, first of all, a set of guidelines and it gives direction to future cultural and artistic development in the community. It defines guideposts, pathways, opportunities for expansion, support and nurturing of our cultural foundation. It plays a vital role in addressing societal problems by providing shared cultural experiences for families. It reduces school dropout rates, teaches respect and appreciation of cultural differences, builds self-esteem, develops creative outlets to channel energy and builds community pride and identity. b. A plan such as this would provide direction for community organizations as they set their goals and develop programs that service the needs of their constituents and of the community. C. Commissions and organizations in the community work together to implement this plan. It's not one that will be done just by the Cultural Commission. It will be done by all the segments of the community. d. Because of the Comniission's work with the communities throughout the valley, the nine cities were invited to meet with us.. Another cultural conference was held in December and there will be another one in the spring that Palm Desert will host. Since we started this, Cathedral City and Desert Hot Springs have developed Cultural Comi-nissions. So we feel that La Quinta has really taken a leadership role in the Valley to promote an awareness of culture not only for the quality of life, but for the economic impact these programs can make. 5. Ms. Hull then asked for feedback from the Historic Preservation Commission. a. Commissioner Irwin complimented Ms. Hull on the report stating it was a very extensive plan, very cohesive for the community and the first time she had seen anything that touched every aspect of our community. b. Ms. Hull replied that perhaps one of the reasons it did was because cultural life does touch every aspect of the community. P:\CAROLYN\HPC 2-19-98.wpd -2- C. Commissioner Wright commented that the report was excellent and he wished to commend Ms. Hull and the Cultural Commission on what was an enormous undertaking and an incredible amount of work with very little support from the community -at -large. He stated it was a very positive report and obviously the rest of the Valley was picking up on it and following the Commission's lead. d. Comi�nissioner Puente commented about the programs for the youth. She noted that where she is teaching, a lot of talent that is wasted due to a lack of motivation, or ways to direct the talent, such as music. This plan could be a benefit to the youth. e. Commissioner DeMersman commented that he was very impressed with the document and the fact that La Quinta is showing a real leadership role for the rest of the Valley. He was concerned, however, that culture was being defined by visual and performing arts and there wasn't enough of a balance between some of the other aspects of modern culture. f Ms. Hull replied that the Cultural Commission had struggled with the definition of culture because it's different to each person. The Conu-nission started with the Cultural Arts Program and then realized that culture brings in other things. The Commission was asking the HPC if there were any areas to be clarified in the Plan. The Cultural Commission is going to be finishing the Plan and submitting it to the Council on March 17th. 6. Ms. Hull thanked the Commission for their supportive comments. B. investigation at the Burning Dune Site (CA-RIV-4754) Avenue 48 Extension/Adams Street widening prQitcl, La Quinta California- by James Brock and Brenda D, Smith, AAG. Planning Manager Christine di lorio commented on the staff report, on file in the Community Development Department. She then introduced James Brock, of the Archaeological Advisory Group, who was in attendance to answer any questions about the report. 2. Mr. Brock then gave a brief presentation on what the report contained and commented on the importance of what was discovered at the site. He gave some interesting hypotheses on the fishing and cooking activities in the local area as evidenced in clay and charcoal deposits found at the site. P:\CAROLYN\HPC 2-19-98.wpd -3- 3. Commissioner Irwin asked about the disposal of the fish bones found at the site. Mr. Brock advised her that the City would be handling the curation of the items. 4. Planning Manager di Iorio advised the Commission of current and future City curation procedures. 5. There followed general discussion on what had been fishing techniques and fish trap use in the area. 6. Commissioner DeMersman asked if this was an important site in the archaeology of the Valley. Mr. Brock answered that it has the best preserved fish bone collection and it's the first site where an archaeologist has pointed out that these lenses of mesquite burning are probably a cultural activity. The site was of significant importance and he felt it might be eligible for the National Register. 7. Commissioner DeMersman asked if there were any plans to reprint the report. Mr. Brock answered that he had thought of printing a few copies but the main consideration, in the publication of this report, was money. He would, however be publishing his report for the Society for California Archaeology, in April. 8. There being no further comments, it was moved and seconded by Commissioners Puente/Wright to approve Minute Motion 98-002 accepting the report. Unanimously approved. VI. CORRESPONDENCE AND WRITTEN MATERIAL A. Planning Manager Christine di lorio reviewed the correspondence. Of particular interest was the literature regarding tax benefits for historic preservation; as well as the Mills Act. She stated these were items to be kept in mind when setting up the Preservation Plan; which would be the next step in what the City needs to do, now that the Historical Survey has been prepared. VII. COMMISSIONER ITEMS: A. None. Vill. ADJOURNMENT There being no further business, it was moved and seconded by Commissioners Irwin/Wright to adjourn this regular meeting of the Historic Preservation Commission to a regular meeting of the Historic Preservation Commission on March 19, 1998. This meeting of the Historic Preservation C ommission was adjourned at 3:58 p.m. Unanimously approved. 78-495 CALLE TAMPICO LA QUINTA, CALIFORNIA 92253 (760) 777-7000 1"Of -1Ak FAX (760) 777-7101 TDD (760) 777-1227 April 23, 1998 Cultural Commission Ms. Kathryn Hull, Chairperson P.O. Box 1504 La Quinta, CA 92253 Dear Kathryn and fellow Commi3sioners: On behalf of the City of La Quinta, the Community Services Department and the Parks and Recreation Commission, thank you for playing an important part in our successftil "Community Picnic." As a result of your support, this first time event was hit and enjoyed by everyone. Your commitment to our city is appreciated. We are grateful to have people like you, representing the La Quinta Community. Our city is constantly growing and we are quite confident that La Quinta is one of the best cities around. Thank you for your support in our effort to bring everyone together at the Community Picnic. We wish you much success and hope you will continue to work with us in the future. Sincerely, Marni Kunsman Recreation Supervisor C: Dodie Horvitz, Director of Parks and Recreation MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 CALIFORNIA ASSEMBLY OF LOCAL ARTS AGENCIES LOS ANGELES CONFERENCE May 1-3,1998 Summary Report by Kathryn B. Hull, Commissioner The convocation section of the Tenth Annual Meeting of CALAA was opened by Victoria Hamilton, Chair, from San Diego. The theme for this year's sessions was "Standing Up For Ourselves: Creating the Foundation for Partnerships Between Arts Agencies and Local Communities." More than 220 arts leaders from throughout the State attended. Introduction Barry Hessenius, President/CEO of CALAA, San Francisco, discussed the importance of the passage of Senate Bill 1373 providing funding for the arts in California. He stated that there is $1 billion available to invest in the arts in California and it generates $2.5 billion in the state. Currently California is 471 in the nation for arts support with only $.39/person invested. The City of Los Angeles invests $6/person for the arts. Senator Adam Schiff, Head of the Joint Senate Committee on the Arts, is the author of SB 1373, which has proposed$ 1 /person in California be invested in the arts. The budget was established with input from all arts organizations. Hi -tech, entertaimnent, tourism and the arts are the economic driving forces in California. Nearly any product we make can be duplicated, but not artistic talent. We were urged to communicate with our legislators --it does make a difference. Session - Business and the Arts: Q12ening the Door To Partnerships Nancy Matheny, Senior Vice President of Binney & Smith (makers of Crayola products), stated that 481 cities and 51 counties in California have arts programs. It is important to diversify funding and form partnerships in the business community. Private support is still the major source, but foundation support has remained steady and corporation support is increasing. Axts agencies must design collaborative programs. Let business know how they benefit from the arts, i.e., they need what the arts teach: skills in thinking, encourage high achievement, working cooperatively, understanding diversity. The arts are big business and create a strong economic impact. For instance, 185,000 visitors to a museum in San Diego brought in $14 million to the city. Public -private partnerships can revitalize a city; find common ground and/or benefits, create long-term plans. Arts education is part of the core curriculum. Work with the local Board of Education to enhance arts education. The Anniversgi:y Luncheon featured William J. Ivey, National Endowment for the Arts Chair designate, has been with NEA since the '70s. He states we must continue to work to keep the arts central to life. Art gives us breathing room for the spirit. Session - Cultural Tourism: Win -Win Partnerships You Can Create This Ye A panel of eight art activists presented the following suggestions: Form an alliance with the Visitors' Bureau, understand the objectives of tourism. (Is the Valley CVB a member of the County Bureau?) The CVB can promote arts events, such as the Arts Festival. Include them in planning. Work with local hotels in promoting arts events, providing gallery space, assisting in travel, staging events, etc. Investigate uses of TOT. Use CalFest as a resource. Review the new research done by Rand Corp. on at -risk youth. Session - Coalition Building: Mobilizing Your Community To Support The Arts A panel of five arts leaders presented the following suggestions: First have a cultural plan. Such investment of time will ensure collaboration and coalition building. Look for wide support, not just big support. Unite community agencies in a common effort to promote and support the arts, including educators from school and the PTAs, Chamber of Commerce and local businesses, Board of Realtors. Demonstrate that there is a strong economic impact and improvement in the quality of life with a strong arts community. A Community Foundation can be a major force. An endowment for the arts can be established. Native American and Historical Societies could create living documentaries through collaboration. Form a "Friends of the Commission" to support the commission's work without all the restrictions. Organizations can have designated seats on their board, i.e., government, industry, corporation, office of education. Board of Education can distribute arts information to children. Use their service whenever possible. Each community is different, but the principles of fimdraising are the same. Session - Data Collection A team from Arts Inc, Los Angeles, shared their experience: Use a questionnaire to gather information on the economic impact of the arts. Quantify numbers and information. Document one's own programs and maintain an on -going evaluation. Create an arts directory, using a questionnaire and personal interviews. Collaborate with CVB for arts information in survey. Gather the most current demographic information from the County Superintendent of Schools. The Americans for the Arts has an Economic Impact Study Kit. (The arts multiplier is 11) Closing Keynote Address - Robert Lynch. President. Americans for the Arts 1. This is a year to achieve new goals: Lobby for more dollars for the arts - Federal, state and local government Promote quality arts education for every child. Use arts as a tool for better communities. 2. Tasks necessary to achieve these goals: Research and gather information, identify your cultural district. Receive and/or give training. Create public relations/marketing programs. Insert the arts in to all policies. Advocate for the arts at all levels. 3. Predictability, opportunity, desired outcome, and action steps for shaping the future and making it happen: Study the trends - population, home owners, private sector donations (up 10%) earned income, attendance at arts events is increasing. $50 million was granted the California wine industry for PR in 1998, and only $98 million to the National Endowment for the Arts to serve the entire nation. Random events that come along provide new opportunities - watch for them Set goals and direction, encourage dreams Plan - keep track of elements Broaden thinking regarding the arts. The arts involve the community. Develop new leaders, create linkages Be aware of pockets of opposition; understand and find arguments to counter their arguments. Get your message into reports/publications that decision -makers read. 4. During the 2 1 -" Century: Create network of relationships (not meetings) Hold ad hoe meetings, not ongoing meetings Partner with business Recognize that the young are the key to the future increase the visibility of the arts Pledge to make your community better than what we inherited. Announcements: May 13, 1998 - Tent Meeting in Riverside at 5:30 p.m. to rally support for SB1393 May 29, 1998 - California Arts Council meeting in San Diego re Culture Net (an on-line program) December 7-10, 1998 - California Arts Council Conference in Los Angeles, focus on folk and multi -arts California In Paint - 2000, an Heritage project creating a collection of art works which will become an arts education guide. (We recommended Commissioner Susan Benay to be considered as one leader for the jury selection process.) Colleen McBride is the new Executive Director of the Riverside County Arts Foundation as of June 1, 1998. She was formerly the Executive Director of the Big Bear Community Cultural Arts Center. Materials Available: CALAA membership brochure CALAA Conference attendees Advocacy Update re Schiff Bill - SB 13 73 Metropolitan Arts Partnerships information (Sacramento sample) Coalitions: Four stages of collaboration FOCUS - A teen pregnancy prevention program Economic Impact of the Arts in Marin The Economic Impact of the Arts in Santa Monica (including questionnaire) Arts Programs for At -Risk Youth ArtsEdNet publications Data Collection steps Radius - Annual Resource Guide and April Newsletter California Arts Council strategic Plan, 1997-2002 SUMMARY The CALAA Conference focused on coalition building --collaboration with arts groups, businesses, the private and public sectors, and schools. Partnership building is the key to community growth and development in the arts. The conference presented current information on arts programs throughout the State and new ideas for implementing programs and unifying efforts locally. It provided stimulation for creative thinking, while giving tangible information which can be used locally for implementing the recently completed Cultural Plan. Networking is always valuable and provides an exchange of information on a common topic --in this case, community arts. This type of conference keeps our city from becoming more isolated than it already is. Contacts made at State and National levels provide vital information on current trends and programs that have an impact on our community. Concurrently our input affects the decision -makers at those levels. Our presence on the State arts scene is important. A R T Pstmotghip im the Attf toftoghag snd itigpitat the 9,pitit of a eornrnutjitq stid ffneuteff aeotlomic, gtabuity stid gtowth fut the fututo ,ptigutitig thie highoot juslit-q Of lihm fat the commullitY, fstnil-q, shd th'! I h di vi dusiv CALAA Cohfstahea - 10th Ahhive-t-qst_q ON 1-9, 1-9-9W Attended b-q Commi-Q-91ohot getls-q &obw4l in rl imp off Af fq ol" BiZtmore Hotel Los AngeZes, CA. May 1 - 31 1998 CALAA Conference - 10th Anniversary Submitted by Commissioner Susan Benay Partnership in the Arts refreshes and inspires the spirit of a community and secures economic stability and growth for the future ensuring the highest quality of life for the community, family, and the individuaZ. So Zounched the 10th Anniversary CALAA conference at the BiZtmore Hotel in a culturally rich historic district of Los Angeles. The weekend held an assemblage of an impressive list of arts and cultural leaders pulling from government, privatelhon- profit, corporate, and for -profit arts organizations and agencies including the current nominee for the NotionaZ Endownent for the Arts head William Ivey. These were all individuals representing their various organizations and agencies that were deepZy canitted to the on -going vitality of the arts knowing how important culture is for their comunity's economic weZZ-being and quality of life. They came together to share critical informationY network for positive change, and to learn so that they might best serve those that they represented. Friday afternoon I first attended an amazing exhibition at the Museum of Contemporary Arto Los Angeles. The museum was packed with enthusiastic attendees. In between Zooking at the exhibition, I both observed these onlookers and listened to them. I could see they were deeply affected by the exhibit and heard how the arts inspired them into significant and meaningful dialogue. I could see the arts made a big difference in their lives even at this level. Later Friday afternoon a Zarge group of the conference attendees went to the new Ghetty Museum. This new museum functions not onZy as a caretaker and presenter of major K coZZections of art ranging from ItaZian and Greek scuZpture to Muminated manuscripts to French antiquities of decoration to major historic paintings of Europe and America, to speciaZ exhibitions, and more, but also serves as an important research and educationaZ Zink with the community. They have opened their doors and extended a hand outward on every ZeveZ to educate and invoZve the community so that we go forth into the new miZZennium equipped with the highest ZeveZs of knowZedge and information available and the greatest possibilities for netnvrking, interacting, and buiZding the most impressive foundation for the arts. I encourage everyone, if you get a chance, you Kvn't want to miss a visit to this museum! Saturday, May 2, 1998: "Standing Up for OurseZves: Creating the Foundation for Partnerships Between Arts Agencies and LocaZ Communities." The conference opened with Barry Hessenius, President of CALAA introducing State Senator Adam Schiff Mo set a tone of positive change and expansion of the arts whiZe discussing the push to pass the Schiff BUZ in CaZifornia next month. He shared that the arts in CaZifornia generate billions of dollars with over 2 112 Billion specificaZZy as revenue activity; support 125,000 jobs; and that the arts is one of the 6 major engines that drive the econM . Looking at these facts -- ARTS are worth investing in. The arts revitaZize communities and buiZd educationaZ bridges for kids into the future. He gave the quote that "Art is the one thing that made the effort of getting up from aZ Z 4's (Zegs) worthwhiZe." He sought our support with this biZZ outZining that the creative community in CaZifornia is unique gZoboZZy and can move CaZifornia ahead of not onZy the other states, but internotionaZZy as a Zeader in the positive impacts of the arts on a strong, booming and stable economy and the highest quaZity of Zife for communities. AZso supporting the arts keeps jobs here -right here in CaZifornio in this newZy-emerging competitive marketpZace for jobs where often people from other countries are dispZacing our own Ywrkers. He said the CaZifornia State Senate supports the Schiff BUZ, the mayors, and that they -3 are addressing the CaZif. Assembly at present. He stated that statistically California is # 43 in supporting the arts and that JFK had quoted: "Arts is the measure of great societies". Business and the Arts: Opening the Door To Partnerships Nancy Matheny, Sr. Vice-Pres. of Binney & Smith gave an excellent and informative presentation of talk and video about arts and business. She opened saying that President Clinton has stated that education is top priority -- and that there should be a national arts standard. Arts support has been on the rise with foundations giving more money, private support on the increase, corporations are expanding funding programs, and more creative joint -marketing ventures are evolving between the business comunity and the creative cmaunity - with both sides greatly benefiting and society being the winner. The mood of the times is that businesses are willing to toZk! about the the arts. Creative collaborations incorporating artist's skills with educational components and corporate money are setting a tone creating events and programs that uniquely help and enrich communities. New audiences are being targeted and cultivated for positive involvement with the arts. It has been documented that the arts support high achievement and accomplishment in the current job marketplace. Individuals who have studied the arts score consistently higher on creative and imaginative thinking, math, verbal abilities, problem solving, communication skills, interpersonal skills, team working, adaptability, and more which translates into a new generation of Kork force that fits the new work modes that are moving into position. Companies now need employees that have the highest models of excellence in thinking, communication, and skill and are also able to shift gears and adopt quickly and fZexibZy to rapidZy changing dynamics in the mrk place, both interpersonally and professionally. They need people that are co-operative and great at teanmrk,, that have high values of quality, and oriented towards continuous improvement for the better. The arts and arts education bring these qualities to the mrk place and corporations are taking sharp notice. Her Zarge company now expects empZoyees on all levels to have accomplished four years of arts education. She said that the arts account for in excess of $ 38 BiZZ ion dollars nationally, account for 1.3 million jobs, and 6% of the Gross NationaZ Product. With these statistics, more and more companies are philosophically shifting towards including the arts in their programs and deveZopment -- to promote a positive image of themselves, to enrich and support the comunities and their employees ZifestyZes, to be part of the growing demand for arts - related services and culture, to be part of the expanding trends towards arts and arts -educated work force, and to create collaborations that support and promote the artslartists that benefit both the corporation and the camunity -- so that everyone wins! Further., Nancy gave information about how to approach business, how to capture the "passion" of the business that KVuZd transZate into positive collaborations, how to partner, how to present proposals, how to develop of vision to offer, how to define the camunities needs, how to determine benefits - long and short - how to get business buy in, how to create detailed plans for the future, how to develop lasting and enhancing relationships, how to cuZtivate the ethic of giving, and how to develop or expand volunteerism. This ws all highly relevant information that couZd be used specificaZZy in La Quinta to heZp expand the funding base and visibility for the arts and create a stronger camunitylartslbusiness connection. It represents the future trend and can easily be incorporated into La Quinta's vision for the future of the arts here locally. This was definitely a "can do" workshop. CALAA 10th Anniversary Luncheon Keynote address: William Ivey, Chair Designate, NationaZ Endowment for the Arts Introduced by LA City CounciZman JoeZ Wachs William Ivey began his presentation with a quote from John Updike "Art creates breathing space for the spirit". He said that art is is the window into society -- and congress wants an open agency that brings the needs of our society forward. His goals would be to: 1) identify our history (arts) and take that heritage forward into the milZennium. 2) Work with the private sector and develop strong reZationships. 3) See the agency grow with new and expanded roles. 4) Endownent to support excellence that mirrors our society. 4) Looks to you as front line partners for service, techniques, needs, etc. He spoke quite eloquently and nvrmZy with regards to the arts and assured us that he wuZd be preserving, representing, and encouraging the highest achievements possible in the arts. After he spoke, a CALAA representative invited our participation on the creation of a California Culture Net Project that wiZZ be forthcoming and is being formed now by CALAA, Calif. Arts Council, and the Ghetty. It will be a state of the art networking and information sharing project. I spoke later with the presenter and she said that for a city such as La Quinta to participate there could be perhaps a funding base to accompZish it. They will send us a packet of information. Cultural Tourism: Win -Win Partnerships You Can Create This Year. What do people do when they come to town? This was the question asked by a panel of arts agencies representatives from all over the state of California. They shared with us not only the answers they came up with, but how they had creatively addressed this question and the strategies,solutions, methods, and packages they had developed to offer the incoming tourist the most for their time in town. There were some universals discussed in some form by most all which were: 1) That a tourist wants culturaZIarts experiences. 6 2) They Zeave impressive amounts of dolZars within the community visited. 3) Being short on time -they now prefer (easy) packages or days pre-itineraried. (Day 1: pZacer mines in Sutter County, day 2 Vineyards in Sonoma -- organized by geography or theme. -- neighborhood feeZ.) 4) The arts coununity must work in positive partnership with businesses, Convention and Visitor Bureaus, Chamber of Commerces' - networking and sharing information and brochures between cities and organizations. 5) Find a canon vocabuZory to "speak" in. 6) BuiZd the "image" of the community to attract tourists. 7) Tourism is very sensitive to events and the industry is basicaZZy event driven. (Zike festivals, etc.) 8) Identify funding sources in support of cuZturaZ tourism. (Son Francisco had gotten a $150,000. NEA grant, Atnterey has a T.O.T. tax.) 9) Medialvisibility -- Get the wrd out! to tour operators, traveZ agents, Chamber of Cownerces', etc. 10) Create speciaZ events - Zike Frog Jumping Contest which generated $166,000. to the smaZZ CaZaveras County -- create a reason to visit -- Events raise the seff-esteem of a community. (I believe this is very true with regards to the La Quinta's Art FestivoZ) 11) Patience and perseverance - it takes time to buiZd this industry. 12) Identify needs and create a budget (as perl Son Jose) 13) Keep records and evaZuate statistics. (Son Jose has been keeping track of spending for 1 112 years with an amazing breakdovm of dollars gained and good-WiZZIPR expanded.) 14) Partnership with hoteZs -- attractive collaborations that benefit both and provide backing and support from nationaZ venues. 15) Target tourist 'audiences' - Zike senior populationsl bus trips or technoZogicaZ communities that desire cuZture. 16) Consider internationaZ soZicitation for tourists. 17) Create caZendars of events. And Support the Arts! FA Abre money ws spent on CuZturaZ tourism in this post decade than ever before. It is the highest revenue generating dynamic in place globally now. I felt this information could be very useful to La Quinto as we already hove a solid economic base rooted in cuZturaZ tourism at present. There nvs an informative question and answer period that fo Z I owed. Increasing Visibility: Effective Marketing on a Shoestring Budget. This Kvrkshop offered a prestigious group of panelists including an arts writer from the LA Times: Zan Dubin. The focus of this Kvrkshop was to identify comunity image and need - and then how to "market" what is available to be experienced and increase visibility and positive perception. There was a lot of "how -to-do" techniques presented based on post experience. Some of the winning combinations were: 1) Imperial Valley Arts Agency had effectively Korked out great programs of co-sponsorship with local business. Partnerships where the business would financially back the promotions and the Arts Agency KvuZd have their name the promotionaZ moteriaZ. They counseZed to 'spend' someone else's money - but join in so that you both benefit in service of the comunity. Use the resources local to your area. 2) Have all your lists of need on hand and on -going lists of names of potential supporters in place to caZZ for specific needs. Develop relationship with businesses first -- then they are there when you need them. 3) Long Beach discussed how they had successfully nvrked out "exchange" relationships with private and public sectors. Seek media partners and voork with continuity and consistency of ideas. Piggy -back on programs aZready in pZace -- (Noce a fZyer around a newspaper) 4) Do proper assessment of comunity's needs and once defined focus on and highZight the most positive aspects. K 5) Don't be afraid to "re -image" yourself. See who you really are. 6) Simplify! Only 2 or 3 main messages at most for the public at any given time. 7) Do a Cultural Plan Long Beach suggested. 8) Cluster, have a "promotionaZ month". 9) Hire a consultant if necessary -- it could mean a large return for the investment. 10) Strategic thinking -- know where you are going. 11) What audience are you serving? -- Ask this question. 12) Solicit backing and donations from private sector. 13) Affiliate events with organizations. 14) Relationship building with media -- get a media person "on board". 15) MuZti-cuZturaZ -- Be in tune with your comunity's demographics and needs. 16) Be true -- Dont say you are what you arenot! 17) Advertise. 18) Look for great stories within your comunity to put out there. 19) Research how to image yourself in the best possible Z light. (Suggested Reading: Book "Hype") This was a lively and engaging panel discussion and I come away valuing how important marketing is in the success of a well - developed cultural comunity. After the programs., I went over to the "Living Roots' exhibition of folk art in LA put on by the Los Angeles Arts Council. I then took a bus with them to the Watts Towers and Watts Gallery to see Outsider Artist Pinsky's show. I came away realizing yet again how important cultural diversity is in all its forms and how much it adds to our way of life. I attended a hospitality party with the leaders of the CALAA conference Zater that evening. I am pleased to say that I was able to have a 45 minute conversation with National Endownents of the Art nominee William Ivey. He gave me a reoZ gZimpse into the future trends of our national culture and I gave him a wonderful introduction to La Quinta -- I invited him out for a visit to our community of which he responded quite favorabZy. I oZso had a fine extended conversation with American For the Arts CEO Bob Lynch and sane other Zuminaries present. I invited CALAA to consider perhaps hoZding a future convention in Lo Quinta of which they were very receptive. Sunday, May 3, 1998 Cyberspace 101 - Breakaway TechnoZogies After waiting for thirty minutes this workshop was announced to be canceZed. I then went to Fairs & Festivals. When I came in a paneZ was discussing how important it is to honor artists -- as they offer that which is marketed that enhances the community cuZture, image, and ZocaZ tiZZ. Fairs and the Zike events generate so much money and cuZtural enrichment -- they invited communities to consider creating new fair concepts. When you have fairs and festivals - make sure that they are weZZ-presented with appropriate attention to detaiZ -- such as Zighting, traffic fZow, cZeanZiness, ease-Zogistics, etc. Have them year-round. Consider re -inventing the ones you hove to create excitement and fresh -perspective going into the miZZennium. Do a great job in supporting and promoting them -- they are an invaZuable resource for the community and the ZocaZ economy. CZosing Keynotes: Major Issues Facing the MiZZennium Robert Lynch., President Americans For the Arts. Robert Lynch opened with an engaging vision of the future of the arts in California. He said that this wouZd be an era of great opportunity and trends unimogined of yet. We hod to be open to the many new "Zonguages" of the arts that KvuZd be taking shape and deveZoping as the demographics and technoZogies deveZoped. It would be a time of dreams: personal and of the community. And that much of the dynamic wouZd be in the "pZanning" rather than the actuaZ pZans quoting Eisenhower. /U Looking towards the future, we need to broaden our understanding of the arts, be open to new arts mixing, and connected with the creative community itself. The new trends express more money for the arts, more quaZity education, arts as a tool for better coununities, expanding arts advocacy, and arts as a bridge into the future. We wiZZ be sharing our culture with one another, caring, trusting, and working in concert teamwork with one another, and seeing new leadership taking form. We will be more unified as an "extended" community, more connected with the larger cultural dynamic transcending the smaller community, but stiZZ honoring and supporting the ZocaZ community as the pure source of our true creative outpouring. Arts make a great community and revitaZize and advance them. Arts bring beauty, pleasure, and entertainment as well as making positive change such as in economic viability and tourism. Arts bring value to people! He then discussed some of the problems ahead, more money needed, assuring equal access of the arts to all, cultivating new leaders, expanding arts educating, soZidifying international arts linkage, and a doiZy-changing technology. But these problems are our challenges that can inspire us to create a great comunity with the help of the arts and can move us with enrichment and enthusiasm into the 21st Century. I left this program feeling inspired to do whatever I can in service of the local community supporting the proZiferation and natural developments of the arts in whatever Rvy I can. It was a fantastic, expanding experience to attend and I feel I have brought back much expertise and vision to offer my fellow comissioners, the city, and the community.