CAC 07 23 1998Tjht 4 XP Q"
CULTURAL ARTS COMMISSION AGENDA
La Quinta Civic Center Study Session Room
78-495 Calle Tampico - La Quinta, CA 92253
July 23, 1998
7:00 PM
1. CALL TO ORDER
A. Pledge of Allegiance
B. Roll Call
11. PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to five minutes or less.
111111. CONFIRMATION OF AGENDA
Corrections, deletions or reorganization of the agenda
IV. CONSENT CALENDAR
V. PUBLIC HEARING
V1. BUSINESS ITEMS
A. Introduction of Commissioners
B. Election of Officers
C. Selection of Meeting Day
V11. CORRESPONDENCE AND WRITTEN MATERIALS
A. Unapproved Minutes of June 25,1998 Cultural Commission Meeting
B. Unapproved Minutes of June 1, 1998 Art in Public Places Commission Meeting
C. Arts Rag Article: Taking Important Risks, Ensuring Safe Landings
VIII. COMMISSIONER ITEMS
A. Review of Art in Public Places Master Plan - Shamis
B. Review of Cultural Plan - Hull
C. Review of Commission's Ordinance - Shamis/Hull
D. Temporary Art Program - Shamis
E. Community Workshops - Shamis/Hull
F. California Culture Net Website - Benay/Welch
G. Inland Empire Tourism Council Publication
H. Discussion of Subcommittees - Hull
IX ADJOURNMENT
NEXT MEETING INFORMATION
7:00 PM La Quinta Civic Center Study Session Room
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V1. BUSINESS ITEM B.
OF
CULTURAL ARTS COMMISSION MEETING
DATE: July 23, 1998
ITEM TITLE: Election of Officers
RECOMMENDATION:
As deemed appropriate by the Commission
BACKGROUND:
The Cultural Arts Commission has the responsibility to elect the chair and vice chair
during the first meeting of the Commission.
The chair shall preside at all meetings and shall perform all duties necessary,
customary or incidental to the office.
The vice -chair shall act in the absence of the chair.
Voting Procedures:
All actions must be taken on a majority vote or by a majority of the quorum present.
On the passage of every motion, the vote shall be taken by voice or roll call as
appropriate (page 21 Handbook for Commissions).
Staff will open nominations to the Commission for Chair: The vote will be taken and
the Chair elected.
The Chair will open the nominations for the vice -chair. The vote will be taken and the
vice chair will be elected.
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Tie Votes:
In the case of a tie vote, an additional motion is made which obtains a majority vote
to break the tie. If a tie vote results at a time when less than all members are present,
the matter shall automatically be continued to the agenda of the next regular meeting,
unless otherwise ordered by the body (page 19 Handbook for Commissions).
ALTERNATIVES:
The alternatives available to the Commission are to select a Chairperson and a Vice
Chairperson.
4Doe Horvitz Corn unity Services Director
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V1. BUSINESS ITEM C.
CULTURAL ARTS COMMISSION MEETING
DATE: July 23, 1998
ITEM TITLE: Selection of Meeting Date
RECOMMENDATION:
As deemed appropriate by the Commission.
BACKGROUND AND OVERVIEW:
As outlined in the Cultural Arts Commission's Scope of Responsibilities, the selection
of the regularly scheduled meetings will be determined by the Commission.
The following meetings are on a regular schedule:
City Council
1 st and 3 rd
Tuesday
2:00 p.m
Planning Commission
2 nd and 4 th
Tuesday
7:00 p.m.
Historic Preservation Commission
3rd
Thursday
3:30 p.m.
Investment Advisory Board
2 nd
Wednesday
5:30 p.m.
Youth Accountability Board
1 st and 2 nd
Tuesday
5:00 p.m.
Those Commissions/Boards determining their meeting dates:
Architectural and Landscaping Review Committee
The day of the week that is unavailable is Tuesday, due to City Council and Planning
Commission.
ALTERNATIVES:
The alternatives available to the Commission are:
Select a meeting day that is acceptable to the Commission.
DoTie Horvitz, d�mm`ynity Services Director
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REGULAR MEETING OF THE
ART IN PUBLIC PLACES COMMI SSION
A regular meeting held at the Aerie Art Garden
71-225 Aerie Drive, Palm Desert, California
June 1, 1998
This regular meeting of the Art in Public Places Commission was called to order at 3:20 p.m. by
Chairman Walling who asked Commissioner Shamis to lead the flag salute. Chairman Walling
asked for the roll call:
1. CALL TO ORDER
A. Present: Commissioners Reynolds, Shamis and Chairman Walling. It was moved
and seconded by Commissioners Reynolds/Klein to excuse Commissioners Kennedy
and Mucciolo. Unanimously approved.
B. Staff Present: Community Development Director Jerry Herman and Executive
Secretary Betty Sawyer.
ii. PUBLIC COMMENT: None.
III. CONFIRMATION OF THE AGENDA: Confirmed
IV. CONSENT CALENDAR:
A. Chairman Walling asked if there were any changes to the Minutes of May 4, 1998.
Commissioner Shamis asked that the minutes be amended to give more detail on her
presentation of the CALAA Conference. There being no other corrections, it was
moved and seconded by Commissioners Reynolds/Klein to approve the minutes as
corrected. Unanimously approved.
B. It was moved and seconded by Commissioners Shamis/Kennedy to approve the
Financial Staternentas presented. Unanimously approved.
V. BUSINESS ITEMS:
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1. Chairman Walling asked each of the Commissioners if they would like to say
anything as this was their last meeting.
2. Commissioner Shamis stated she would like to see the Temporary Art
Program and the Workshop be continued with the formation of the new
Cultural Arts Commission.
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Art in Public Places Meeting
Junel.1998
3. Commissioner Chappie asked what would happen to the changes that the
Commission has been making to the Art in Public Places Ordinance.
Community Development.Director Jerry. Herman'informed the Commission
that with the combining of the two Commission, the ordinance would be
redrafted for Council approval. Any further changes would be addressed by
the new Commission.
4. Commissioner Klein asked what would happen to the Master Plan?
Community Development Director Jerry Herman stated the two Plans would
be combined.
5. Commissioner Reynolds stated that in speaking to Artist Alber DeMatteis, he
had commented on how wonderful it had been working with staff to bring
their project to fruition. In his opinion, it was a loss to the program to lose
the staff that had been working with the Commission.
Commissioner Kennedy joined the Commission at 3:30 p.m.
6. Commissioner Shamis noted that one of the important things she learned at
the CALAA Conference was the need for passionate interest on the part of
the Commission and staff to make it happen. She stated her concern -that the
unfinished projects be completed.
7. Chairman Walling stated he would like to see as many of this Commission
be appointed to the new Commission. It has taken a long time to understand
what they wanted in an Art Program and now after developing that
knowledge and prepare a Plan to see it through, it would be a shame to lose
it. 'Me biggest asset the Commission offers is the continuity of knowledge.
He looks forward to seeing the current projects completed as they are a legacy
to the Commission.
8. Commissioner Reynolds stated her biggest concern was the loss of the staff
that has been working with them.
9. Commissioner Klein stated she too was concerned with the loss of staff that
would be working with the Commission. She stated she would like to see
public art involved in every aspect of the growth of the City. For instance the
construction of sidewalks could be embellished with artwork as well as the
landscaping. This would make a statement for the City.
10. Commissioner Chappie stated she is just being made aware of the impact of
the art program on the community. Even though the program is young in
comparison to Palm Desert or Palm Springs, there were accomplishments and
the community was becoming aware of them. She too expressed her concern
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Art in Public Places Meeting
June 1, 1998
about the loss of the staff that had been working with the Commission. She
hoped the proposed changes they were working on would go forward with the
new Commission as well as their goal of incorporating artwork into every
aspect of the City.
11. Community Development Director Jerry Herman expressed the enjoyment he
had over the years working with the Commission and he would miss the
members. Discussion followed between the Commissioners and staff.
12. Commissioner Reynolds gave a report on the Fritz Bums Park Swimming
Pool dedication. Artist Alber DeMatteis attended the dedication and he was
upset with the lack of maintenance of his art pieces. In addition, he was also
upset with the location of the play equipment. Community Development
Director Jerry Herman stated the new Commission will need to identify what
projects they will want to accomplish and whether they want several small
projects or fewer larger projects. In addition, the question of maintenance
will need to be addressed.
13. Commissioner Shamis expressed her desire to work closer with the City
Council to accomplish the same goals. This was why the workshop was so
important. To get everyone involved and interested in the purpose of public
art and how it could affect the community as a whole.
VI CORRESPONDENCE AND WRITTEN MATERIAL: None
VII. COMMISSIONER ITEMS: None
VII. ADJOURNMENT:
There being no further business, it was moved and seconded by Commissioners Kennedy/Shamis
to adjourn this regular meeting of the Art in Public Places Commission. This meeting of the Art and
Public Places Commission was adjourned at 4:10 p.m. Unanimously approved.
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FINAL DRAFT - April 23,1998
CULTURALPLAN
GOALS AND OBJECTIVES
The Mission of the Cultural Commission is to encourage culture and the arts in La Quinta.
The goal is to enhance cultural experiences and the quality of life in the Community as a whole.
INTRODUCTION
La Quinta is a young city centrally located in the Coachella Valley. People come from all over the
country to participate in the arts and amenities offered here. La Quinta is in a position to take a
leadership role and become an exemplary city for culture.
A strong cultural base is a necessary component of an investment in the enrichment and well-being
of a community. It is a critical ingredient in building a rounded socio-economic environment. The
arts are not to be reserved for prosperous times, but rather are a continuous necessity going beyond
what is commonly characterized as "enhancing the quality of life" in a community. For example:
The development of culture has a positive economic impact on a community by creating
employment opportunities, attracting and retaining business, providing new and increased
expenditures to local businesses patronized by attendees of nearby arts and other cultural
events.
The arts play a vital role in successfully addressing societal problems by providing shared
cultural experiences for families and communities, reducing school dropout rates, teaching
respect and appreciation for cultural differences, building self-esteem, developing creative
outlets to channel energy, and building community pride and identity.
Within the context of these goals and objectives, "culture" is meant to be totally inclusive of all
forms of human expression in the visual, performing, applied and literary arts, whether classical or
modem, formal or inforinal.
Further, culture exhibits an acquaintance with and an appreciation for the visual and performing arts
and humanities, and embraces the history, customs, tastes, manners, ideas and skills of our diverse
community. The community consists of everyone who lives or works in the City of La Quinta.
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FINAL DRAFT -April 23,1998
La Quinta has a strong cultural identity, particularly with the arts. The vigor and zest of its cultural
offerings touch and enrich the lives of citizens and visitors, and act as a stimulus to civic pride and
involvement. The La Quinta Arts Foundation, with its docent and outreach program and its Annual
Festival, which began in 1982, has helped develop a cultural face to the community. Programs and
activities which have developed over the years blend the socio-economic and diverse community
elements together.
In our City the opportunities and locations for cultural experiences abound throughout the
year —from walking through the Frances Hack Park at the annual La Quinta Arts Festival in March
to the Mainstreet Marketplace in the Village; from listening to the Coachella Valley Community
Concerts Association productions to hearing guest writers speak about their latest works at a Round
Table West meeting at La Quinta Resort & Club; from touring the La Quinta Historical Society's
Museum to walking through City Hall; from dramatic and musical school productions throughout
the year to Friday night concerts and sales at the downtown Mainstreet Marketplace; from the strong
Art -In -Public Places program to the annual Mariachi Festival. As more and more people are' drawn
into the City by these events each year, the economic and cultural impact encourages new businesses
and residents to come into the City.
La Quinta is a rapidly growing city, and now must come an equal growth in civic beauty and its
development as a center of cultural values essential to complete citizenship. The creation of
visionary goals for the cultural and artistic development of the community is important. The
emphasis of cultural development, with both private and public support, has a positive impact on the
economy, community, and families, and takes into account the visual and performing arts, the role
of artists in the community, urban design, public celebration, cultural diversity, arts education, public
art, community building and economic development, architecture, landscape design, and more.
A community's cultural goals and objectives may well become the blueprint for building "livability"
into an area. It can mesh with all other community plans to show how culture plays an integral role
in shaping the community's look, feel, spirit and design. It allows a community to define those
aspects of cultural development that are most appropriate and essential to its own way of life and
future growth.
Cultural goals provide the focus and direction to increase opportunities for artists and to raise
existing activities and organizations to a new level of development and service to the community.
Formulating goals with community input focuses on future actions, of the entire community as they
affect cultural functions.
Most important, however, is a cultural vision which outlines a desired future and establishes roles,
steps, time lines and methods for achieving those goals. Everyone benefits from a common
framework of priorities within which to place their own organizational goals.
The Cultural Commission is pleased to be the facilitator in providing specific goals for the City of
La Quinta and the community as a whole. They are to provide a "living" document, evolving with
changes in La Quinta's cultural and artistic life.
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FINAL DRAFT - April 23,1998
METHOD AND PURPOSE
Through the medium of community workshops, conferences, surveys and interviews, dozens of
residents, both in La Quinta and from throughout the Coachella Valley (Appendix II), participated
and provided the information which appears in this document. In cooperation with City staff, the
Cultural Commission compiled the information received and set forth the goals and objectives
addressing the needs and observations that were brought forward.
These guidelines are intended to give direction to future cultural and artistic development in the
community and indicate that La Quinta is committed to being a culturally rich city which encourages
the arts. They represent a cultural component of the City's overall development strategy and will
evolve with the growth of the City. They define guideposts, pathways, opportunities for expansion
and support and nurturing of the cultural foundation of the community. They will provide direction
for community organizations as they set their goals and develop programs and services to meet the
needs of their constituents.
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GOALS AND OBJECTIVES
CULTURE AND THE ARTS
The long-term preservation of the community's cultural resources and the promotion and
development of the arts are important to both the image and economy of La Quinta. They form the
guidelines by which our society runs.
Goal 1. Identify Arts and Cultural Communi1y
1.1 Monitor and, where possible, assess the economic impact and status of the arts in the
community on an on -going basis.
1.1.1 Monitor the present status, both in nwnber of people served or participating and the
economic impact of cultural events on the community.
1.1.2 Forecast the future growth of the arts inLa Quinta.
1.2 Acknowledge the diversity of the socio-economic-cultural dynamic in the community.
1.3 Identify opportunities for cultural exposure, involvement, participation, interaction and
education for artists and the public.
1.4 Encourage the establishment of an information and resource bank of visual, performing,
literary, and other artists including contact and professional information in a cultural
organization directory.
1.4.1 Provide access to a regularly updated inventory of artists, organizations, and
resources, as well as facilities, libraries, museums, and their programs and activities.
1.4.2 Combine and utilize artists' bank maintained by the Art -in -Public Places
Commission and the La Quinta Arts Foundation.
1.4.3 Identify resources geographically: La Quinta, Coachella Valley, Southern California,
state-wide, national and international.
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AUDIENCE DEVELOPMENT
A culturally -rich community builds a stable environment for families and business, and stimulates
community involvement. In order to have audiences in the future for multi -arts presentations and
other cultural activities, it is imperative to develop them now to ensure the preservation and
continuation of a vital and healthy society.
Goal 2. Increase and Develop Audiences for Multi -Ethnic Cultural Organizations
The La Quinta ethnic breakdown of a population of 18,500 in 1996 was estimated as follows: 70%
Caucasian, 26% Hispanic, 2% Black, and 2% Asian/Other, with a median age of 32 years. These
statistics must be acknowledged as community organizations develop programs to serve the entire
population.
2.1 Encourage education of La Quinta's population as to the cultural resources and activities
available to them, as well as their involvement and participation.
2.2 Build bridges for linking the cultural diversity through community support for program
development and cultural events in celebration of the diversity of the community.
2.3 Encourage community outreach to diverse populations.
2.3.1 Encourage the use of multi-lingual publications and other systems of communication
to promote and deliver cultural arts programs to all segments of the community.
2.3.2 Encourage local organizations and individuals to become involved in the local
cultural programs.
2.4 Encourage enhanced accessibility to the arts and cultural programs to all citizens.
2.4.1 Identify and promote alternative arts programming that is diverse, innovative and all-
inclusive to address the needs of at -risk youth, physically challenged youth and
adults, economically disadvantaged, as well as the talented and gifted of all ages.
2.4.2 Encourage diverse arts programing for youth at all levels of accomplishment.
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SUPPORT OF THE ARTS
One of the crucial aspects of preserving a strong and vital arts community is having adequate support
from the community in the form of volunteers, finances, and information. These are provided by
individuals, organizations, civic government, and businesses. Also, ftmding can come from outside
sources through grants.
Goal 3. S=ort and Encourage Professional Development of Local Artists
it is important to realize the arts are a viable business. The creative and performing artists derive
their living from, and contribute to the local economy by means of their profession. Artists are
creative problem -solvers and are major contributors to enhanced life styles and environmental and
spatial aesthetics. Their services are important to the balance and quality of life. They should be
identified and utilized by all segments of the community.
3.1 Provide a vehicle for individual artists drawn from all disciplines to have a voice to input
into the evolving, creative arts dynamic of civic and cultural development, such as an artists'
advisory committee.
3.1.1 Facilitate focus groups to expand the cultural vision and create methods for
implementing arts development.
3.2 Encourage a thriving community of artists where they can realize their potential and
contribute to the vitality of the larger community.
3.3 Encourage an artist -friendly community.
3.3.1 Take advantage of opportunities to recognize publicly achievement in the arts.
3.3.2 Consider adopting a philosophy that would provide or allow for artists' live/work
space.
3.3.3 Consider establishing artist -in -residence programs.
3.3.4 Consider means that would encourage artists to perform or exhibit in public or
commercial spaces.
3.4 Advocate the principle that professional artists should be recognized for their contributions
to the community.
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Goal 4. Enlarge Communi1y Base of SWport
Individuals from the various service providers and organizations can contribute expertise in business
and operational procedures, practical support and direction in board development and mentoring, and
can assist in identifying general networking outlets.
4.1 Encourage development of financial and human resources necessary to support cultural
activities throughout the City.
4.2 Encourage business support of arts and other cultural organizations.
4.2.1 Encourage the business community to participate in and be actively involved in the
arts.
4.2.2 Consider the feasibility of establishing a Business Committee for the Arts.
4.3 Conserve existing resources and generate new dollars through cooperative efforts among
organizations to sustain financial support from individuals, businesses, and local
govenunent.
4.4 Explore the possibilities of a united fund for the arts.
4.5 Consider establishing a center to provide technical assistance to local arts and cultural
organizations to access their own funding and obtain grants, and to provide management and
program development training, utilizing representatives from community service providers.
4.5.1 Unify efforts to secure fimding and facilities.
Goal 5. Encouraize Municipal Support for Cultural Development
Culture provides enrichment and growth enhancing the quality of life in La Quinta. It has been
proven that when the arts thrive within the community a strong and expanding economic base is the
result.
5.1 Develop a clear cultural development policy to make optimal use of City -supported services
and programs: library, school system, senior and youth services, parades and public
celebrations.
5.2 Encourage municipal and business support for local artists by utilizing their talents and
vision.
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FINAL DRAFT - April 23,1998
5.2.1 Identify methods to educate and inform the business and civic leaders of La Quinta
regarding the value of the arts.
5.2.2 Encourage special arts events, cultural education programs, and other arts related
activities.
5.3 Consider means by which fimding for cultural programs, services and development could be
enhanced. These means might include:
5.3.1 Considering funding priorities for local grants that encourage innovative
public funding for arts programs;
5.3.2 Increasing and expanding application of the Art in Public Places development
fee;
5.3.3. Dedicating a specified percentage of municipal revenue stream to support for
the cultural arts.
5.4 Investigate and consider an effective funding process by means of which City funds are
allocated to arts organizations.
YOUTH ARTS AND ARTS EDUCATION
Recent studies by Shaw and Rauscher at the University of California at Irvine verify the value of arts
education as it relates to academic learning. Students who study the arts, and particularly music,
score an average of at least one grade point higher overall than those students who have no arts
education. Discipline problems have virtually disappeared in schools where students have been
immersed in the arts. The arts give students a sense of self-worth improving their self-image and
developing self-discipline; they increase their ability to solve problems, to think logically, to develop
insight, and to work cooperatively; in general, to have a well-balanced education.
Goal 6. Build A Stron2. Intep-rated Arts Education Prop -rain in the Schools and Communi1y
6.1 Encourage the development of cultural programs, instruction, classes, and residencies for
children, teens and special audiences who would not otherwise have access to these
opportunities.
6.1.1 Encourage the continuation and enlargement of docent programs in the schools, and
involve local artists in school programs.
6.1.2 Consider development of anti-crime/anti-graffiti arts programs and make accessible
to 'at risk' youth.
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FINAL DRAFT -April 23,1998
6.1.3 Enhance and promote, as funding permits, the programs of the City's Community
Services Department in partnership with other youth organizations.
6.2 Advocate for a program of sequential arts education taught by qualified arts teachers to
enhance the basic curriculum with arts experiences. .
The arts stimulate creative discovery and self-expression, develop craftsmanship, establish
communication across cultures, and document history. Students who study the arts are better
prepared for college; they have learned discipline, to think critically, attained excellence,
have high standards, and score 30% higher than the average student in academic skills. After
four years of arts study they score 53 points higher on verbal skills and 37 points higher on
math skills on SAT's according to studies completed in 1996.
6.3 Encourage the development of a school for the arts.
6.3.1 Classes could include children's theater, community theater, dance, and music and
visual arts instruction.
6.3.2 The school facility could include performing arts space available to the public, or
could be combined with the development of a performing arts center. (See 10.2)
Goal 7. Develop Venues and Programs for Youth and Teens
Building unity in a community means finding programs that bring all ages and ethnic groups
together. Band concerts and street fairs are types of programs that cut across all generations. There
is a specific need in La Quinta for programs and sites where young people can gather in a safe
environment. Cross-cultural events can share spaces and programs.
7.1 Encourage development of cultural programs and activities especially for teens.
7.2 Consider forming a "youth council" to assist in identifying needs of the youth and in
developing programs to meet those needs.
7.3 Look for ways to encourage students to attend and participate in arts programs and activities.
7.4 Identify and share or develop sites for teen activities in a safe drug -free environment, such
as an outdoor amphitheater.
7.5 Establish opportunities to link arts and other cultural events with programs for youth.
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FINAL DRAFT -April 23,1998
COMMUNICATIONS AND PROMOTION
Duplication of efforts and programs is costly, therefore it is important that in a community the size
of La Quinta resources of organizations, personnel, expertise and information is shared and made
available to one another. Some effort in this direction has been made, but more can be accomplished
when needs are made known and a plan is in place to promote and communicate programs and
services between organizations and the community. To this end, methods of communication and
networking need to be established.
Goal 8. Promote Communication and Cooperation Among Ci1y-wide Cultural Organizations
8.1 Identify needs and areas of interest and activities, thereby preventing duplication of services.
8.2 Utilize an officially designated private arts organization or public commission to coordinate,
monitor, or create cultural planning initiatives and to develop and maintain a coordinated
community calendar of arts events and activities which will serve as a clearinghouse for
information and schedules of events for the community's organizations.
8.3 Consider creating an inter -organizational coalition of representatives of all cultural
organizations as a nonprofit round table.
8.3.1 Set goals for development, expansion and support for the arts and culture.
8.3.2 Share or pool resources, such as artists' bank, expertise, problem -solving techniques,
trends study, and an "opportunity" resource library for access by artists,
organizations, and the general public.
8.4 Encourage development and maintenance of an artist registry containing contact and
professional information, as well as a cultural organization directory (See 1.4.2). Update on
a regular basis, such as bi-annually.
8.5 Consider developing and maintaining mailing lists to be made available to all organizations
who participate in an agreement regarding usage.
8.6 Publicize arts organizations and programs to schools and community.
8.6.1 Utilize existing newsletters and media forums to notice meetings and events.
8.6.2 Support community seminars and conferences for sharing of information and
resources.
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FINAL DRAFT -April 23,1998
8.7 Encourage establishment of a cultural speakers bureau that could provide speakers at no cost
to community organizations and schools.
8.8 Keep elected officials informed about the arts and cultural programs, and maintain the City's
inter -department communication.
8.9 Promote effective communication systems to diverse ethnic community. (See 2.3)
Goal 9. Promote Cultural Tourism and Economic Developme—nt
9.1 Document cultural activities as an important economic resource.
9.2 Collaborate with the tourist industry, chambers of commerce, and all arts and other cultural
organizations throughout the Coachella Valley.
9.3 Consider improvements to permanent signage leading visitors to cultural attractions.
9.4 Continue and enlarge the Art -in -Public -Places program as a vehicle for community
education, appreciation, and physical enhancement.
9.5 Promote the community's cultural institutions and resources collectively as an industry that
provides significant contributions to the local and regional economy.
9.6 Encourage the development of programs and activities to entice visitors and new residents
to La Quinta.
9.6.1 Have a city-wide cultural "season."
9.6.2 Encourage programs to address the young adult interests and needs.
9.7 Spotlight current arts programs.
9.7.1 Support and promote such organizations and programs as: Coachella Valley
Community Concerts in La Quinta, - La Quinta Arts Foundation and Festival, La
Quinta Historical Society Museum, La Quinta On Stage, Mariachi Festival, Round
Table West, and others.
9.7.2 Encourage the display and sale of quality art for investors and collectors.
FINAL DRAFT - April 23,1998
9.8 Enhance the use of the press and news media in promoting arts and cultural programs and
activities in La Quinta.
9.9 Preserve and enhance important features of the physical environment, including architecture,
historic landmarks, and natural resources.
ARTS FACILITIES
Research has determined there is a need for appropriate facilities for the performing and visual arts.
In order for La Quinta to develop into a thriving and vital city, it is important to have gathering
places for all citizens, such as a performing arts theater or cultural center. In coming together in
common interests, all cultural, socio-economic and ethnic barriers are broken down, creating a
common international language for everyone.
Goal 10. Encourage the Development of a Cultural Facilijy_
Knowing that the citizens would like a community gathering place, a performing or cultural arts
center could be the ideal venue to combine many aspects of community life in one central area. It
could contain gallery space, outdoor patios courting book stores, music store, coffee house and small
restaurant, gift and artisan shops, conversation comers next to fountains, exemplary flower gardens
and benches, sculptures, and other shops compatible with the arts along with places for mini -outdoor
concerts or exhibits. The building and grounds could feature landmark architecture. Such a center
would give La Quinta a strong, expanded cultural identity that would translate into positive
economic growth, cultural tourism and a public relations tool. It would offer professional theater,
dance, music concerts, as well as community theater and serve as a venue for community events.
10.1 Encourage the design and development of a central meeting place for artists and the public,
such as in "The Village" area.
10.2 Identify and encourage the renovation or building of cultural facilities, such as a performing
arts center which would provide space for rehearsals, performances, exhibitions,
administration, classes, and artists' studios.
10.2.1 Promote development of an education component whereby videos could be produced
for use in the local schools as well as other outlets, thereby creating a source of
income.
10.2.2 A school for the arts could become part of the facility. (See 6.3)
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10.2.3 An adequate multi -purpose facility could include a community room for
organizations to hold meetings, forums or workshops, and it could include exhibits
of artwork as well as a community learning center.
LEADERSHIP, TRAR41NG AND COOPERATION
Without the infusion of new knowledgeable people to work in the arts, current programs may not
continue or may not grow effectively. It is vital that people in the community be identified who have
an interest in and knowledge of the arts and their value to the City, and that they be encouraged to
get involved in organizations, commissions, schools, businesses and City government.
Goal 11. Identify. Nurture and Train New Cultural and Arts Leadership
11.1 Support the development of a volunteer pool from a broad cross-section of the community.
11. 1. 1 Consider creating a chapter of Business Volunteers for the Arts.
11. 1.2 Utilize the Senior Center and the La Quinta Arts Foundation as resources for talent,
expertise, and mentoring.
11.1.3 Address board development for nonprofit cultural organizations and find ways to
help identify potential board members.
11.2 Encourage existing cultural leaders to identify potential new arts leaders and recruit mentors
to serve on boards of cultural organizations.
11.2.1 Encourage the expansion of organizational planning, marketing, and funding.
ALL-INCLUSIVE COMMUNITY CULTURE
There are many areas in which the entire community is involved. Major community -wide arts and
other cultural events meet a particular need in uniting all segments and unifying the City. Attention
must be given to programs and community development to let this happen.
Goal 12. Inteizrate the Arts into the Communi1y's Cultural Life
12.1 Encourage city-wide multi -arts programs for all age and social segments of the community.
12.2 Encourage the presentation of public arts events.
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FINAL DRAFT - April 23,1998
12.2.1 Support and promote programs including La Quinta On Stage productions, the
Community Concert series, the Mariachi and the La Quinta Arts Festivals.
12.2.2 Encourage attendance at all cultural events.
12.2.3 As new arts and cultural organizations are formed, give strong support in getting
them established.
12.3 Consider development of a cultural map of the city, identifying art exhibits and galleries,
venues and programs.
12.4 Promote geographical and ecological considerations in the arts.
12.4.1 Encourage the incorporation of aesthetics in public landscaping design.
12.4.2 Utilize artists in the designing of public recreation areas.
12.5 Promote the enhancement of the public library and its services and technology.
12.5.1 Promote book sales, story telling hours for children, and possibly a mobile unit to
extend into all areas within the City borders.
12.6 Consider establishing a "sister city" cultural exchange program --state, national or
international.
12.7 Incorporate movie theaters in City development.
Goal 13. Identify La Quinta's Role in the Coachella Vallgy
13.1 Encourage, promote and participate in Valley -wide arts and cultural events, conferences,
workshops and planning.
13.1 .1 Cooperate with the County of Riverside Arts Foundation in developing cooperation
and support for the arts among the cities.
13.2 Help develop and maintain a system of communication among the cities in the Coachella
Valley, and their complementary organizations, commissions and committees.
13.3 Advocate for the arts and cultural development at all levels: business, government, schools,
organizations, community at large, and individuals.
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FINAL DRAFT - April 23,1998
SUMMARY
This Plan is the culmination of ideas and input from many people. It is expected that it will generate
a level of cultural wealth and excitement not seen before. These goals can become the blueprint for
the future development and growth of the cultural life of La Quinta and will inspire all community
groups to provide valuable service to the community.
The next step is to establish priorities and determine ways to implement it. A plan is just a plan until
people bring it to life with their actions. This plan is a living document and many more people will
add creative ideas to it to enable present and future populations to create a unique place for total
enjoyment. it may seem ambitious, but if one doesn't dream, nothing new is created.
Activation of these goals and objectives will require community involvement, cooperation and
coordination in short and long-term planning for cultural development. Priorities will be established,
time lines determined, and implementers identified. The Cultural Commission will act as a guide
and resource to the community.
You see things as they are, and ask, "Why?"
I dream of things that never were and ask, "Why not?"
— G. B. Shaw
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FINAL DRAFT -April 23,1998
APPENDIX I
ROLE OF THE CULTURAL COMMISSION
The Cultural Commission was created and established June 7, 1994 by Ordinance No. 246 of the
City of La Quinta. The general purpose of the Commission is to encourage La Quinta's
development of culture, including cultural events and activities promoting the literary, performing
and visual arts, � and retention and advancement of cultural heritage and institutions. Objectivesof
the Commission are these:
To advise the City Council on all matters affecting the culture of the City and to advise and
assist other City Boards, Committees, and Commissions in the field of the arts, and to
cooperate and work with all cultural organizations, locally and regionally to address culture
and the arts in La Quinta.
2. To encourage and facilitate programs in the arts and to promote the cultural enrichment of
the community.
3. To undertake and carry out all functions reasonably necessary to accomplish the objectives
and to discharge the ftmctions of the Commission; and to exercise such other functions as
may be prescribed by the City Council. These functions may involve cultural and arts -
related disciplines and activities, including, but not limited to, the following:
A. Performing arts, such as drama, music and dance
B. Visual arts, such as painting, sculpture, photography, graphics, video art and
applied art, including architecture and landscape architecture
C. Literary arts, such as literature, poetry and j ournalism;
D. Communications arts involving film, television and radio, and technology
E. Arts education, such as schools, libraries and community education, and
F. Funding, such as fund raisers, representatives of public and private funding
agencies, and art patrons.
G. Ethnic, institutional or intellectual endeavors characteristic of the La Quinta
resident.
In addition, the Commission strives to partner with other public and private organizations,
communities, and cities in the Coachella Valley region in promoting and encouraging the
development of cultural programs to assure the survival of the arts and artists. It creates
opportunities for the development and enhancement of children, youth, adult and senior cultural
activities.
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APPENDIX 11
ACKNOWLEDGMENTS
FINAL DRAFT - April 23,1998
Dozens of residents, both in La Quinta and from throughout the Coachella Valley, participated in
meetings, conferences, surveys, and interviews over a period of more than six months. - As a result,
the Goals, Objectives and Strategies appearing in this report were developed. The following
individuals and organizations contributed to the study and development of this plan:
Cultural Commission Members (1997-98):
Honey Atkins
Susan Benay
John Dethe
Kathryn B. Hull
Roxanne Voigt
Judy Vossler
Patrick Welch
Former Cultural Commission Members who worked on the Plan:
Steve Berliner
Susan Francis
Archie Sharp
Organizations:
California Arts Council
City of Palm Desert
City of Palm Springs
Coachella Valley Boys & Girls Club, La Quinta
Coachella Valley Community Concerts Association
College of the Desert, Fine Arts Division
Friends of La Quinta Library
Indio Cultural Arts Commission
La Quinta Art -in -Public -Places Commission
La Quinta Arts Association
La Quinta Arts Foundation and The Arts League
La Quinta Chamber of Commerce
La Quinta Historical Society
La Quinta Historic Preservation Commission
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FINAL DRAFT - April 23,1998
La Quinta Human Services Commission
La Quinta On Stage
La Quinta Parks & Recreation Commission
La Quinta Planning Commission
La Quinta Sculpture Park
Palm Desert Civic Arts Committee
Palm Springs Cultural Arts Commission
Palm Springs Desert Museum
Rancho Mirage Cultural Commission
Riverside Arts Foundation
Rotary Club of La Quinta
Round Table West
Soroptimist International of La Quinta
Truman School
V!VA Foundation
Attendees at the Coachella Valley Cultural Conference - February 6, 1997
Attendees at a Workshop, City of La Quinta - February 27, 1997
Attendees at the Coachella Valley Cultural Conference - May 15, 1997
Attendees at the La Quinta Community Meeting - November 12, 1997
City Staff -
Thomas P. Genovese, City Manager
Mark Weiss, Assistant City Manager
Britt Wilson, Management Assistant
Jerry Herman, Community Development Director
Dodie Horvitz, Community Services Director
Cristal. Spidell, Secretary
Pam Stull, Secretary
Marty Nicholson, Parks & Recreation Director (former)
City Council:
Mayor John J. Pefla
Glenda Holt (former Mayor)
Don Adolph
Terry Henderson
Ron Perkins
Stanley Sniff
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MASTER ART PLAN
A PUBLIC ART PLAN FOR THE
CITY OF LA Q UINTA
A Project of the Art in Public Places Commission
Present Members
John Walling, Chairman
Nancy Nard
Carolyn Lair
Rosita Shamis
Sharon Kennedy
Elaine Reynolds
Michelle Klein
Past Members
Kay Wolff
Meg Robertson
Kathleen Smith-Sch6oley
Kathryn B. Hull
Lia Gilbert
Ron Kiedrowski
Jerry Herman
Under the Direction of the Community Development Department
Jerry Herman, Director
June, 1993 to June, 1995
ADOPTED BY THE CITY COUNCIL
OCTOBER 17,1995
TABLE OF CONTENTS
1.0 Introduction
1.1 Defining Public Art and its Purpose
1.2 History of Public Art in La Quinta
2.0 Guidelines
2.1 Goals of a Public Art Program
2.2 Artists' Rights
2.3 Local Versus Non -Local Artists
2.4 Managing Controversy
3.0 Administering a Public Art Program
3.1 Role of the City Council
3.2 Actualizing Public Art Projects
3.3 Dedication Procedures
3.4 Public Contacts and Involvement
3.5 Education
3.6 Notification and Orientation for Developers
3.7 Staff to Art in Public Places Commission
4.0 Art in Public Places Commission Selection
5.0 Funding a Public Art Program
7011
1.0 INTRODUCTION
M F 10 0 F-07-4 ff #1 M1. _VT 97 M �T I �6 V To I M
The La Quinta Art in Public Places Ordinance (Chapter 2.65) defines "Public Art" as original
creations of art which are shared by the people of the community, being easily visible and
accessible. The ordinance further states, "This public art can include, but is not limited to
sculpture, murals, mosaics, fountains, and paving designs. "
The stated goal of the Cultural Resources Element of the General Plan is to provide "enrichment
of the community by adequate cultural and recreational facilities and activities. " To implement
this goal, the General Plan mandates the City to "provide facilities and encourage opportunities
for cultural enhancement of the City of La Quinta. " The General Plan further states that "the
cultural resources of a city encompasses those facilities and programs which refresh, enhance or
re-create people's bodies and spirits. " Community parks, recreational activities, historic
resources, library facilities and art festivals are included in this classification. The Art in Public
Places Programs is intended to achieve this purpose by providing visual art throughout the City.
The City of La Quinta has developed a nationwide reputation through the annual La Quinta Arts
Festival and other artistic events, which attract thousands of visitors every year to view and
purchase art and crafts in the City. The public health, morals, safety and welfare, the
preservation and enhancement of property values and economic vitality, as well as the popularity
and prosperity of the community, are dependent upon and enhanced by visually pleasing and high
quality public art.
Public art in La Quinta strives to break the traditional forms (monuments to ego or power, "plop -
art" afterthoughts) and yet not be faddish or transitory. Rather, the goal is to use a collaborative
approach, involving the community, artist and developer, to create a "place" where people want
to be and where there is an enriching visual experience. Public art is about having something in
which to delight or by which to be surprised, something as simple as a creatively graded median,
elegantly designed tree grates, or street signs which reflect what lies beyond.
Public art also is about collaboration. Although not all projects successfully involve artist,
architect, landscape designer, the most successful have done so. Equally invigorating is the
collaboration among agencies, the public, and the designers toward a unique product. However,
this product is not the result of each party contributing an add -on, but rather the result of a
cooperative effort meeting common goals.
Public art is also about the immediate. Those who create public art must respond to a unique set
of circumstances at a specific time. Public art makes available to La Quinta residents artwork of
the highest quality and addresses an audience both broad and heterogeneous, that will in turn,
enhance the quality of life in the City.
APPDOC.003 3
The purpose of a Public Art Program is to foster change. Probably more important than the
change which comes from enhancing the quality of the envirom-nent, is changing human action
and perception. As citizens become involved in the processes of public art, they become more
responsive to their visual world and begin to accept more responsibility for it. With this
responsibility comes a new awareness of what one ought to expect from the City and its planners.
When exposed to more public art, the public response becomes more educated and more tolerant.
There have always been locations in La Quinta which approximate the goals of an Art in Public
Places Program. While not created by "artists," these locales achieve the uplifting powers which
enhance our lives. Many of these are natural: vistas of our mountains, cove, clear skies, or
waterlines which have made our community so attractive to residents and visitors. Others are
archaeological: i.e., native American artifacts. Still others are modem constructions which create
a unique ambiance, such as the La Quinta Hotel which is notable for its history, charm, and
Spanish style architecture.
To further enhance the quality of life in La Quinta, the City Council created the Art in Public
Places Program. The ordinance was written under the direction of the Community Services
Commission which invited representatives from neighboring cities to present the goals of their
respective public art programs to the Commissioners. Subsequently, the Art in Public Places
Ordinance was written, presented to the City Council and passed into law on June 19, 1990.
The City Council selected five Art in Public Places Commission Members who commenced
regular meetings in January, 1991. On January 19, 1993, the Art in Public Places Commission
recommended its first commissioned piece to the City Council to be placed in the Civic Center
adjacent to the Council Chambers. The abstract sculpture entitled "Sun and Moonbeam" by artist
Louis DeMartino, is designed to embody the natural physical beauty and spirit of the community.
In 1 993, the Commission was increased to seven members.
2.0 GUIDELMS
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2. 1. 1. One goal of the La Quinta Public Art Program is to make available to the residents
of La Quinta artwork of the highest quality and create a visual environment which
will serve the City by:
Giving it identity by expressing the character and history of the community through
the medium of the arts.
Enhancing its civic pride and prestige by developing a creative public environment
resulting from a partnership of architecture, art,, landscape, and nature, thereby
creating neighborhood identity and cohesion.
APPDOC.003 4
Creating a more visually pleasing and humane environment and setting an example
of pleasing, people responsive public spaces, thereby developing a stimulus for
thinking and dialogue as a learning process.
Providing a means of cultural expression and cultural diversity expressed through
public art, which will promote understanding and awareness of the visual arts and
thus expanding the public's experiences with art.
2.1.2 The La Quinta Public Art Program will also serve the local economy by:
Enhancing the economic viability of the community.
Developing attractions for tourism.
Creating more jobs for artists and their suppliers.
Utilizing artists as problem solvers where creative, economical solutions are
needed.
Contributing to the "quality of life" package for individuals and businesses
contemplating locations.
2.1.3 The La Quinta Public Art Program will activate resources by:
Creating a collaboration between artists, architects, site planners, and citizens
which builds bridges of understanding, tolerance, and appreciation.
Involving artists in the activities of the City, and utilizing their unique talents.
Bringing art into the building and planning process.
Discovering resources made apparent by the arts.
0 F1 0 1 L-T, 71 MV IM
General policies regarding artists' rights are addressed in the La Quinta Art in Public Places
Ordinance. Specific rights shall be incorporated into contractual agreements for actual artworks
for the City, using the contract model in the appendix.
Artworks acquired by expenditures from the Art in Public Places fund shall be the property of and
maintained by the City. Artworks acquired and installed by the project applicant in lieu of
payment of fees shall be the property of the project applicant or may be donated to the City.
The following artists' rights shall be guaranteed:
2.2.1 The artists' art concepts and artworks shall not be altered, removed or moved from
a location which is integral to the art concept without consultation with the artist.
Should the City be unable to contact the artist to obtain such permission, such
modifications may proceed with the recommendation. of the Art in Public Places
Commission.
2.2.2 Maintenance of public artworks and art places shall be the responsibility of the
owner, i.e., the City or developer. Maintenance shall be carried out in accordance
with the artist's written instructions provided upon completion of the initial project.
APPDOC.003 5
2.2.3 While repairs and restoration shall be the responsibility of the owner, the City shall
contact the artist to ascertain if he/she wishes to collaborate in such work. The
City/owner shall have the right to execute minor or emergency repairs without the
consent of the artist, according to the artist's instructions.
2.2.4 The City may dispose of artwork subject to prior agreements.
2.2.5 Copyright of public artworks, art places, art concepts shall belong to the creator(s),
but the City and/or the owner shall be granted in the contract the right to make
two-dimensional reproductions for non-commercial purposes.
2.2.6 The artist shall have the right to supervise the work of a third party contracted for
any construction or fabrication related to the artwork or art place.
2.2.7 Artwork installed for a minimum of 25 years may apply for an agreement to extend
the contract for ten year increments. (See Art in Public Places Ordinance Chapter
2.65.100(A))
2.2.8 The City may sell artworks purchased with City monies or donated to the City,
with proceeds credited to the Art in Public Places fund. The City may exchange
existing artworks for replacement artworks. Private artwork may be exchanged
with "Council approval or the original fee paid to the Art in Public Places
Account". (See Art in Public Places Ordinance Chapter 2.65.110(E).)
SM
It is recognized that the La Quinta Public Art Program is intended to benefit living artists and to
provide local artists with a means of participating in the cultural life of their city. The program,
while intended for local artists, shall not limit the opportunity for artists from other parts of the
world to share their unique gifts with La Quinta. In the pursuit of artwork of the highest quality,
interaction among artists with different perspectives and the exchange of artistic philosophies
among different cities and states shall be encouraged.
2.4 Managing. Controversy
It is recognized that public art often is a "lightning rod" for controversy and that the Public Art
Program shall establish guidelines which help to manage it. Of greatest importance is having a
mechanism for public involvement in public art projects, a means whereby those who live and/or
work near the project somehow participate in the project.
In order to manage controversy, programs and projects shall be developed which give
communities "territoriality" or ownership of their public art program such as:
Community public art activities.
Community representation on public art projects.
APPDOC.003
Public education programs.
Media programs.
Artists -in -the -neighborhood programs.
Development of sites for community celebrations.
A public education program shall be initiated whereby artists become available to talk with the
public, where new forms of art are discussed, the idea of collaboration and integration of the
design arts are explored, and media campaigns are built to aid in the demystification of art,
especially public art.
Those responsible for naming selection panels shall take into consideration the fact that the project
is for a public place, not a museum, and the public shall be involved. An open process must be
established and maintained so that no surprises occur. The more that is shared about a project the
more acceptance it will win. The goal of this plan is not to make the public like or enjoy what
has been created, or to make artist selections by public vote, but to assure that all can accept the
process of site, artist, and art selection as having been fair and collaborative.
3.0 ADMINISTERING A PUBLIC ART PROGRAM
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The La Quinta City Council shall be responsible for maintaining the Public Art Program as
established by the Council. This shall include -
The appointment of citizens to the Art in Public Places Commission.
The appropriation of funds to the Public Art Program for the acquisition and installation
of approved artworks, and to the maintenance of these works.
Monitoring and investing of funds designated for the Art in Public Places Program.
The approval of art projects as recommended by the Art in Public Places Commission,
including the commissioning of artworks, the purchase or lease of art sites, and
agreements for the purchase, display and disposition of artworks, and the repair,
maintenance or servicing of artworks.
The issuance of contracts to selected and approved artists.
The expansion of opportunities for the City's citizens to experience public art and other
projects resulting from the creative expression of its artists in public places of the City.
The arrangement for, and participation in, a public dedication of any acquired art piece.
The review of the Art in Public Places Program at regular intervals to evaluate its
effectiveness.
APPDOC.003
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The Art in Public Places Commission shall:
0 Determine whether the project is to be an open competition, limited competition, or direct
selection.
0 Identify all participants, i.e.,artist, engineer, architect, consultant, etc.
0 Develop a project amount for each public art project.
0 Establish project timeline.
0 Select a sub -committee (jury) to approve the artist/art selection.
A different artist -selection jury shall be impaneled for certain public art projects. The juries shall
be given as much latitude as possible, not only in selecting the artist for the project, but also in
refining the definition of the site and the parameters of the artist's contribution to the project. For
these reasons, the juries shall be named at the earliest possible time after a project has been
identified in order to allow for adapting to a design collaboration if it seems preferable and
possible even if the project was not originally so identified.
Membership of the artist selection jury shall include:
A member of the Art in Public Places Commission who will sit without vote, except in the
case of a tie, as chairperson and advisor to each jury.
Three other individuals appointed from a master jurors list. This list shall include, but not
be limited to, all potential jurors from La Quinta as well as other areas of the Coachella
Valley.
In naming jurors to the master jurors list, the Art in Public Places Commission shall be aware of
the extent of a juror's knowledge of local, regional, and national artists, the juror's ability to
assess the design and problem -solving abilities of an artist, and the juror's sensitivity to the
requirements/restrictions imposed by design collaborations. In naming a jury, the Art in Public
Places Commission shall create a jury with a positive and protective "personality. " Occasionally
it will be desirable to include jurors from outside the region with a national perspective on public
art. This will be true especially on large projects where federal or foundation matching fimds will
be sought.
"i N1 0 N -ITY, ff MW "M
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Public dedications and receptions shall be identified, organized, and arranged by the Art in Public
Places Commission and staff with approval of the City Council. The Commission shall
recornmend the place, date, and time of the dedication or reception.
The Conunission shall reconiniend whether a dedication procedure will take place for a
developer's project or whether this shall be implemented by the developer, and subsequently
funded by the developer.
APPDOC.003 8
Staff shall be responsible for:
Preparation and mailing of all invitations.
Arrangements for any refreshments.
Arrangements for entertainment, amplification, staging, and seating.
Invitations for the artist, press, and other appropriate officials.
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In order to ensure that the combining of art making and the public is a "constructive engagement, "
it is necessary to implement guidelines for cultivating contacts and actively pursue meaningful
community involvement in the process. A variety of special events and programs can contribute
to a positive reception of public art.
The following strategies are recommended:
3.4.1. Printed Information - The La Quinta Art in Public Places Commission and City
staff shall create printed material describing the purpose and goals of the Public
Art Plan for La Quinta. This information shall be accessible in terms of language
and availability to the general public and provide conceptual guidelines for
developers.
3.4.2. Communication - The Art in Public Places Commission shall develop a
comprehensive artists' bank and mailing list of those individuals or agencies that
would benefit from receiving information, i.e., requests for proposals, press
releases, and general information regarding the La Quinta Art in Public Places
Program.
3.4.3. A publications program shall be developed and sustained through posters of new
artwork, art places, public art exhibits, Chamber of Commerce Newsletter articles
for all City art activities with editorials and opinion, and catalogs of public art
projects and collections.
A documentation program shall be maintained in order to have photographs and
written materials available for the media and communications program.
Local "stakeholders" shall be kept informed about upcoming projects and updated
about projects underway through the news media or informational letters. These
stakeholders are members of the community who may be directly affected by the
proposed art project.
APPDOC.003 9
3.4.4. Media - Cultivating positive media coverage requires an ongoing effort.
Representatives of the Art in Public Places Program shall make every effort to
engage the media at every stage of the public art process by developing press
releases and media packages, preparing articles of national significance, and
promoting high profile activities in public art. Designated Art in Public Places
representatives shall invite media coverage concerning the fabrication and
installation of the artwork, as well as the final unveiling.
3.4.5. Public Presentations - On behalf of the'City of La Quinta, a designated staff person
or members of the Art in Public Places Conin-lission may wish to make public
presentations about the La Quinta Art in Public Places Program to local and
regional groups and agencies to encourage public awareness and interest.
3.4.6. Community Forums - When beginning any local public art project it is
recommended that the Art in Public Places Commission and designated staff hold
a public forum/meeting for local residents and identified stakeholders. The
meeting shall include a general orientation presentation about the purpose of public
art, the goals of La Quinta's Master Art Plan, and details of the specific site
identified for a project with opportunity for a question and answer session.
In addition to the Art in Public Places Commission, public representation shall be -
included in all phases of public art projectsj Community groups and individuals
shall be consulted in determining sites and priorities, and in the artist selection
process. Community groups shall be encouraged to co-sponsor creation of art
places, e.g., temporary public art, and to cct&WSw . I
p r.,dedications e.g., Rotary
Club, La Quinta Arts Foundation, Soroptimiits, etc.
3.4.7 Public Lectures, Workshops - When and where it is deemed appropriate, it is
recommended that artists and public art managers conduct lectures or workshops
for community groups, government agencies, citizen committees, schools, service
groups, corporate service groups, and to artists, art organizations, and other design
professionals.
3.4.8 Temporary Art Installations - Many communities find that creating opportunities
for temporary public art programs has been useful in expanding public perceptions
of public art. The temporary nature of the work allows community members to
experience the effects of different approaches to public art making it a non-
threatening environment. Several artists may simultaneously create work at a
public event to stimulate interaction and meaningful dialogue. The Art in Public
Places Commission may choose to use some of their funds to commission
temporary work or may ask other local cultural organizations to consider
producing such events.
APPDOC.003 10
3.4.9 Public Access to Artmaking - Wherever possible and appropriate it is
recommended that temporary and permanent commissioned artwork be fabricated
locally in a place where local stakeholders have public access to view the process
of the making of the artwork at different intervals of the process. Viewing the
process increases the community's sense of ownership of the work and most often
contributes to a positive reception to the work when completed.
3.4. 10 Displays - The City shall allow the necessary resources to create public displays
of 'public art competitions and/or select projects. Artists' maquettes may be
displayed with interpretative materials at the Civic Center and other appropriate
locations where there is public access.
91KI �41 �14�_ - �
An education program shall be established to help educate the public to the diversity of public art,
the creative process, the potential for design talents, and the use of the arts and artists for public
relations. Some programs and techniques can include:
0 Design competitions and design awards
0 Talks by artists and a ' rt administrators for the public
0 Lectures and slide presentations on contemporary art and public art
0 Tours of places -as -art and other public art
0 Public art exhibitions
0 Symposia on subjects related to public art
0 Artists -in -schools program
0 Wall mural projects
Community -to -community art and/or artist exchanges
Public collaboration projects among communities, artists, corporations, governments;
among different art forms, i.e., written word and visual art, performance art.
The process of bridging the gap between how the public envisions art and how artists pursue it
shall be a part of every public art project. Creating opportunities for meaningful dialogues among
city planners, artists, project planners and the community requires community education about the
program and projects.
There must be continuous education of the public about public art. Some potential programs to
be developed by the Art in Public Places Commission include:
Bus tours of existing public or City -owned art in the Coachella Valley.
Walking or driving tours of La Quinta sites identified in the site inventory.
Traveling exhibition of site inventory team recommendations, including maps, photos,
drawings, and written work.
Public art presentations at La Quinta schools.
APPDOC.003
Artist -in -residence program and artist -in -community programs.
Neighborhood involvement in art installations and art site development.
Microcosm site inventory project, i.e., senior centers, elementary schools, schools doing
mini -site inventories of their property and exhibits.
Displays of archaeological objects found at sites.
3.6 Notification and Orientation of Developers
Any potential developer or builder shall have a briefing from the Art in Public Places Commission
on procedure for creating his/tier art project prior to approval of the conceptual site plan.
A concise brochure shall be presented to each prospective developer who contacts the Community
Development Department seeking procedural advice. Such a document shall state the purpose and
goals of the City's Art in Public Places Program followed by a synopsis of why such a program
is important to a developer, particularly if he/she provides his/her own work. Some of these
might include:
0 General aesthetic enhancement of the community provides a better business climate.
0 Association with public art improves the developer's image.
0 Developer participation in the Public Art Program brings him/her closer to the community
in terms of understanding its personality.
0 Political goodwill is created by actively contributing something concrete to the community.
0 Art projects associated with certain developments can become City landmarks which
become people destinations.
In order that the developer fully understands the opportunities to integrate art into his/her project,
the Art in Public Places Commission may secure the services of an art consultant. When the City
retains an art consultant, his/her relationship with a developer shall convey assistance from the
City and not imposition.
A list of other successful public art projects completed by developers in the City (and Coachella
Valley) shall be presented for the prospective developer to use as references to help him/her
understand the process and goals.
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The Community Development Department of the City of La Quinta shall serve as staff to the Art
in Public Places Commission. In addition, fiscal records of fees paid, interest earned and
expenses incurred will be maintained by the Fiscal Services Department and reported as needed
to the Commission and the City Council.
APPDOC.003 12
When appropriate, the Art in Public Places Commission shall recommend to the Council to
contract with professional public art consultants to advise it and/or to advise potential developers
on ways to implement the Art in Public Places Ordinance.
Members of the Art in Public Places Commission represent the public and are citizens of the La
Quinta community. The Art in Public Places Commission will be a standing Cornmission
appointed by the City Council. It will be composed of seven (7) members: three (3) members
from the La Quinta Arts Foundation, and four (4) members at large.
Commission members will serve for staggered two-year terms beginning on July 1 of every other
year.
The Commission will meet monthly and will elect officers at their first meeting in July. Officers
will consist of Chairperson and Vice Chairperson.
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Fees are required for developments of new, or improvements to existing buildings (see Ordinance
203). Development fees are deposited in the Art in Public Places Fund in the amounts as
established by the Ordinance, prior to the issuance of a building permit (see Ordinance for
exceptions).
In lieu of paying a development fee for public art, an applicant may acquire and install or
commission an artwork on the site or in the vicinity of the project site, subject to recommendation
of the Commission to the City Council.
The Art in Public Places Fund shall be used to provide art sites for, and art work in, public
places.
APPDOC.003 13
APPENDIX
1. Art in Public Places Membership (name, dates served)
1 . City of La Quinta Civic Center Art Award Purchases (dates, artists, cost)
2. Contract model (not included)
3. Artist Bank Application
APPDOC.003 14