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CAC 05 13 1999T4t!t 4 4 Q" CULTURAL ARTS COMMISSION AGENDA La Quinta Civic Center Study Session Room 78-495 Calle Tampico - La Quinta, CA 92253 May 13, 1999 7:00 PM I. CALL TO ORDER A. Pledge of Allegiance B. Roll Call II. PUBLIC COMMENT The Chair reserves the right to limit discussion on any topic to five minutes or less. III. CONFIRMATION OF AGENDA Corrections, deletions or reorganization of the agenda IV. CONSENT CALENDAR A. Approval of Minutes of April 8, 1999 B. Arts in Public Places Financial Report for April 1999 C. Monthly Department Report for April 1999 V. PUBLIC HEARING VI. BUSINESS ITEMS A. Village Mural Project B. Work Plan C. Discussion of Civic Center Campus Improvements VII. CORRESPONDENCE AND WRITTEN MATERIALS A. Minutes from Joint Meeting with City Council Members on March 30, 1999 B. Letter from Ira Grayboff dated March 20, 1999 C. Letter from Colin Webster Watson dated April 20, 1999 D. Letter from Grigor dated March 29, 1999 E. Letter from John Kennedy dated April 14, 1999 F. Coachella Valley Cultural Arts Conference Agenda G. Community Development Department Report, March 1999 H. Architecture & Landscape Review Committee Meeting Minutes, March 4, 1999 I. Historic Preservation Commission Meeting Minutes, March 18, 1999 VIII. COMMISSIONER ITEMS IX. ADJOURNMENT NEXT MEETING INFORMATION June 10, 1999 7:00 PM La Quinta Civic Center Study Session Room G:\MyData\CRISTAL\CAC\AGN5-13.wpd IV. CONSENT CALENDAR B. City of La Quinta Recap Arts in Public Places Available Funds 04/30/1999 Deposits collected through development Interest earned City Contribution Total Sources Less expenditures: Operating expenses Art purchased Total Uses Equity Available before encumbrances and committments: Add back Accounts Payable Reduction for Interest Receivable Cash Available before encumbrances and committments: Less Encumbrances Less Commitments: Balance of De Martino Sculpture for Civic Center Balance of K.Emerson & A.Dematteis - Fritz Burns Park Balance Hwy 111 TDC Shopping Center - Paid Balance Hwy 111 TDC Shopping Center - Credits Balance Hwy 111 TDC Shopping Center - Future Balance Ministrelli TT25429 Deposits committed to Rancho La Quinta - Paid Deposits committed to Rancho La Quinta - Credits Balance of Art Fernandez - Fritz Burns Park Balance Marcia Gibbons-L.Q. Car Wash Balance Eagle Hardware -Credit Balance Washington St. Bridge-Navarrete/Nolmes & Narver Balance Washington St. Bridge-Navarrete/Nolmes & Narver Balance Washington St. Bridge -Artwork Construction Obelisks Pilot Program -City Street Markers Landscaping for Artpiece-Hwy111/Wash. St Civic Center Art Purchase Construction of Base for New Art Piece Total Commitments Total available funds through (13,217.00) (1,260.37) 0.00 (9,418.07) (14,581.93) 0.00 (3,600.00) 0.00 0.00 (1,284.00) (35,362.00) (12, 710.50) (1,684.50) (19,000.00) (173.00) (2,918.00) $878,249.98 106, 097.27 50,000.00 1,034,347.25 (13, 874.23) (414,521.63) (428,395.86) 605, 951.39 0.00 0.00 605, 951.39 0.00 (115,209.37) 04/30/1999 $490,742.02 File: APP.WK4 City of La Quinta Arts in Public Places Recap Expenditures Inception to 04/30/1999 Clnora^ t;� Pam: Expended Conference - Phoenix 07/24/92 Bank of America 821.66 07/31/92 Meg Robertson 244.08 $1,065.74 10/15/92 A.E.S. 23.70 01/12/93 Jerry Allan 2,275.00 03/10/93 Regents - University of Calif. 105.00 03/31/93 Martin & Chapman 242.05 03/31/94 City of La Quinta Admin Fee 6,000.00 05/10/95 Rositas Shamis - Reimburse for supplies 35.91 06/30/98 Charrie Chappie Travel 325.21 06/30/98 Elaine Reynolds Travel 360.61 06/30/98 Rosita Shamis Travel 2,141.01 06/30/98 Susan Benay Travel 1,125.32 06/30/98 Americans For The Arts Registration 150.00 09/30/98 Susan Benay Travel - Reverse (1,125.32) 01/25/99 Art in La Quinta Inserts (Arrow Printing) 1,150.00 Total Operating Expenses $13,874.23 Total Balance of A11P"�WAWI�• Commitments Expended Commitments 06/09/92 Adams/Truman PTA n/a $846.00 0.00 04/14/93 Louis De Martino 73,500.00 60,283.00 13,217.00 06/29/94 K.Emerson & A.Dematteis 51,000.00 49,739.63 1,260.37 07/31/92 Hwy 111 TDC - Paid 47,578.99 47,578.99 0.00 07/31/92 Hwy 111 TDC - Credits 10,810.63 1,392.56 9,418.07 07/31/92 Hwy 111 TDC - Future 36,610.38 22,028.45 14,581.93 12/15/1992 Ministrelli TT25429 15,000.00 15,000.00 0.00 06/06/1995 Bear Creek Path Art Work 5,000.00 5,000.00 0.00 01/16/1996 Fritz Burns Park 16,786.00 16,786.00 0.00 05/21/1996 Rancho La Quinta - Paid 35,000.00 35,000.00 0.00 05/21 /1996 Rancho La Quinta - Credit 35,000.00 35,000.00 0.00 12/17/1996 Fritz Burns Park - Art Fernandez 40,600.00 37,000.00 3,600.00 06/17/1997 Marcia Gibbons-L.Q. Car Wash 10,000.00 10,000.00 0.00 06/17/1997 Eagle Hardware -Credit 43,000.00 43,000.00 0.00 05/05/1998 Washington.St. Bridge-Navarrete/Holmes & Nary 3,000.00 1,716.00 1,284.00 09/15/1998 Washington St. Bridge-Navarrete/Holmes & Nary 39,500.00 4,138.00 35,362.00 10/20/1998 Washington St. Bridge -Artwork Construction 21,999.00 9,288.50 12,710.50 07/07/1998 Obelisks Pilot Program -City Street Markers 14,000.00 12,315.50 1,684.50 07/07/1998 Landscaping for Artpiece-Hwy111Mash. St 19,000.00 0.00 19,000.00 03/16/1999 Civic Center Art Purchase 7,500.00 7,327.00 173.00 04/06/1999 Construction of Base for New Art Piece -City Hall 4,000.00 1,082.00 2,918.00 Total Art Purchases $528,885.00 $414,521.63 $115,209.37 File: APP.WK4 City of La Quinta Recap Arts in Public Places Interest Earned Annual Interest FY 1990/91 3,525.59 FY 1991 /92 11,646.54 FY 1992/93 12.156.96 FY 1993/94 7,137.38 FY 1994/95 11,444.17 FY 1995/96 14,109.65 FY 1996/97 16,170.79 FY 1997/98 14,845.19 Total Accumulated Interest FY 1998/99 Interest YTD Interest Through 04/30/1999 15.061.00 106,097.27 File: APP.WK4 IV. %. ONSENT CALENDAR C. � oZ V S y�GF`y OF CULTURAL ARTS COMMISSION MEETING DATE: May 13, 1999 ITEM TITLE: Monthly Department Report for April 1999 RECOMMENDATION: Receive and file. BACKGROUND: The Community Services Department completes a monthly Department Report consisting of attendance figures for all programs, upcoming events and meetings attended, as well as a revenue report for the month. The Department Report is transmitted to the City Council on the second Council meeting of every month. Y Services Director Attachment: Monthly Department Report MEMO.DR TO: FROM: VIA: DATE: c&',, 4 A Q" MEMORANDUM Honorable Mayor and Members of the City Council Marni Kunsman, Recreation Supervisor Dodie Horvitz, Community Services Director May 18, 1999 SUBJECT: Transmittal of Community Services Department Report for the Month of April 1999 UPCOMING EVENTS OF THE COMMUNITY SERVICES DEPARTMENT FOR THE MONTH OF JUNE 1999: June 1 Gourmet Cooking Classes, Session 1, Senior Center Kitchen June 2 Gourmet Cooking Classes, Session 2, Senior Center Kitchen June 3 "Living with Chronic Conditions" Health Seminar* June 5 National Trails Day, National Parks & Recreation Association June 7 La Quinta Summer Golf Tour Registration Deadline June 9 Retirement Investment and Estate Planning Symposium* June 10 Adult Soccer League.Managers Meeting, Civic Center June 12 La Quinta Summer Golf Tour Kickoff, Heritage Palms June 14 Free Putting Contest* June 15 Free Hearing Consultation & Hearing Aid Check June 16 "Start Your Own Internet Business," Evening Seminar, Senior Center June 17 "Salad Days" Luncheon* June 18 Ice Cream Social with Gamby the Quail, Senior Center Multi -use Room June 19 La Quinta Summer Golf Tour, Palm Valley Country Club June 21 CPR Class* June 21 Beginning Computer Classes, Session 1, Boys & Girls Club June 22 "55 Alive" Mature Driving Course * June 23 Intermediate Computer Classes, Session 1, Boys & Girls Club June 23 "Understanding the Roth IRA" Evening Financial Seminar, Senior Center June 24 "How to Start a Family Childcare Business, Evening Seminar, Senior Center June 25 South Coast Plaza & Fashion Island Shopping Excursion June 26 La Quinta Summer Golf Tour, Cathedral Canyon Country Club June 28 Adult 3 on 3 Basketball League Begins, Boys & Girls Club June 28 Low Impact Aerobic Classes Begin, La Quinta High School June 30 Family Excursion, Legoland California June 30 College Funding 101, Evening Financial Seminar, Senior Center * Senior Center Program, Class or Event Community Services Department Attendance Report for the Month of April 1999 Summary Sheet Program 1999 1998 Variance Meetings Per Month 1999 1998 Leisure Classes 315 123 192 29 12 Special Events 3623 2710 553 10 6 Adult Sports 698 544 154 16 5 Senior Center 2010 1903 107 118 123 Program Totals 6646 5280 1006 173 146 Information/Referrals Community Service 168 * 168 22 22 Senior Center 1842 1202 640 23 25 Total 2010 1202 808 45 47 Sports Complex AYSO 40 0 40 1 0 LQSYA 5600 5600 0 8 8 Total 5640 5600 40 9 8 Total Programs 14296 12082 1854 227 201 Volunteer Hours Senior Center 775 1,148 -373 Meals on Wheels 58 47 11 Total Volunteer Hours 833 1195 -362 Revenue Senior Center $ 3,407.50 $ 3,508.00 $ 100.50 Community Services $ 1,700.00 $ 3,980.00 $ (2,280.00 Rental Income $ 1,634.00 $ - $ 1,634.00 Total Revenue $ 6,741.50 $ 7,488.00 $ 746.50) *Totals not available Community Service Program Attendance April 1999 1998/99 1998/99 1997198 � 1997/98 1997/98 1998/99 Participants Total Participation Participants Total Participation Variance Meetings Meetings Leisure Classes Low Impact Aerobics 16 96 0 0 96 6 0 Youth Tennis 7 21 0 0 21 3 0 Basic Guitar #3 11 66 0 0 66 6 0 Beg. Computers Mon. 10 30 11 33 -3 3 3 Beg. Computers Tues. 10 30 10 30 0 3 3 Beg. Computers Wed. 7 21 10 30 -9 3 3 Beg. Computers Thurs. 6 24 10 30 -6 4 3 Internet Seminar 27 27 0 0 27 1 0 Totals 941 3151 411 1231 1921 291 12 400A/oo I9aR/99 1997/9R 1997199 1997198 1998/99 Participants Total Participation Participants Total Participation Variance Meetings Meetings Special Events Spring Break, Camelot 35 35 42 42 -7 1 1 Spring Break, Skating 35 35 42 42 -7 1 1 Spring Break Bowling 35 35 42 42 -7 1 1 Spring Break, Movies 35 35 42 42 -7 1 1 Spring Break, Finale 35 35 42 42 -7 1 1 Poppy Festival 41 41 0 0 41 1 0 Soap Box Derby 3,000 3,000 2,500 2,500 500 1 1 2 on 2 Grass Volleyball 16 16 0 0 16 1 0 Newport Beach 11 11 0 0 11 1 0 Culture in Courtyard 20 20 0 0 20 1 0 Totals 3263 3263 2710 2710 553 10 6 �ooR/oo 199R/99 1997/9R 1997/98 1997/98 1998/99 Participants Total Participation Participants Total Participation Variance Meetings Meetings AdultSports Open Basketball M/T 10 10 0 0 10 6 0 Open Basketball Sat. 0 0 0 0 0 2 0 Open Volleyball Sat. 0 0 0 0 0 2 0 Adult Volleyball League 40 80 72 144 -64 2 2 Soccer M mt. Meeting 14 14 30 30 -16 1 1 Adult Soccer League 198 594 185 370 224 3 2 Totals 2621 6981 287 5441 1541 161 5 4. Senior Center Attendance 1999 1999 1 98 1998 egistere ota egistered Total eetings Participants artici ation Partict ants artici ation ariance 19991 1998 Senior Activities Bridge, ACBL 210 210 267 267 -57 4 5 Bridge, Duplicate/Social 400 400 335 335 65 13 12 Creative Writing Club 29 29 39 39 -10 4 4 Golden Tones 12 12 71 71 -59 2 4 Ice Cream Social 33 33 0 0 33 31 0 Monthly Birthday Party 24 24 29 29 -5 1 1 Monthly Luncheon 94 94 67 67 27 1 1 Movie Time 32 32 63 63 -31 5 5 Putting Green 14 14 0 0 14 n/a n/a Seminars 47 47 39 39 8 2 3 Sunline Bus Tour 6 6 0 0 6 1 0 Table Games 4 4 0 0 4 1 0 Television Viewing 54 54 21 21 33 n/a n/a Tennis 55 55 134 134 -79 5 13 Tennis Party 9 9 16 16 -7 1 1 Senior Activity Total 1023 1023 1081 1081 -58 43 49 Senior Leisure Courses Ballroom Dance 20 84 5 20 64 10 4 Computer 16 41 43 92 -51 11 18 Dog Training Class 11 47 0 0 47 3 0 Exercise 50 437 44 326 111 17 13 Healthy Cooking Class 13 13 14 14 -1 1 1 Spanish Lessons 11 12 19 38 -26 21 2 Senior Leisure Courses Total 121 634 125 490 144 44 38 Senior Leisure Classes Arts and Crafts 26 26 34 34 -8 4 3 Bridge Lessons 204 204 152 152 52 11 14 Ceramics 58 58 46 46 12 4 4 Painting 22 22 23 23 -1 4 4 Tap Dance 10 10 19 19 -9 2 4 Watercolor 28 28 46 46 -18 4 4 Yoga 5 5 12 12 -7 2 3 Senior Leisure Classes Total 353 353 332 332 21 311 36 TOTAL SENIOR PROGRAMS 1497 2010 1538 1903 107 118 123 Senior Services A.A.R.P. "55 Alive" 38 38 34 34 4 2 2 A.A.R.P. Tax Aide 28 28 21 21 7 2 3 Ambassadors 68 68 96 96 -28 n/a n/a Blood Pressure Check 46 46 52 52 -6 4 4 FIND Food Collection 346 346 0 0 346 n/a n/a FIND Food Distribution 856 856 611 611 245 5 4 Friends Meeting 12 12 10 10 2 31 1 Hearing Consultation 7 T 2 2 5 1 1 Information/Referral/Outreach 401 401 312 312 89 n/a n/a Medicare Consultation 7 7 0 0 7 n/a n/a PACE Exercise 26 26 51 51 -25 4 8 Share Meetings/Sign-up , 7 7 13 13 -6 2 2 TOTAL SENIOR" SERVICES 1842 •1842 1202 1202 '640 23 25 SENIOR CENTER TOTAL 3339 3852 2740 3105 747 1.41 148 Page 3 Community Service Department Revenue Report for April 1999 TTIV 1-VVV-'TJ/-VVV VC.I - ------- Month Last Month Year to Date Instructor City Com uters $ 45.00 $ 360.00 $ 8,280.00 $ 5,796.00 $ 2,484.00 Gourmet Cooking $ - $ - $ 1,800.00 $ 1,260.00 $ 540.00 Airfare Seminar $ - $ - $ 105.00 $ 73.50 $ 31.50 Youth Dance & Twirl $ - $ - $ 1,010.00 $ 707.00 $ 303.00 Guitar $ 400.00 $ 200.00 $ 2,280.00 $ 1,596.00 $ 684.00 Ex ss Yourself $ - $ - $ 405.00 $ 283.50 $ 121.50 Do Obedience $ - $ - $ 420.00 $ 294.00 $ 126.00 Aerobics $ 140.00 $ 490.00 $ 2,700.00 $ 1,890.00 $ 810.00 Anatomy of Golf $ - $ 120.00 $ 820.00 $ 574.00 $ 246.00 Gymnastics $ - $ - $ 442.00 $ 309.40 $ 132.60 Cooking Cam $ - $ - $ 160.00 $ 112.00 $ 48.00 Creative Stamping Creative Stamping II Sat. Ballroom Dancing $ $ $ - - - $ $ $ - - - $ $ $ 160.00 200.00 350.00 $ $ $ 112.00 140.00 245.00 $ $ $ 48.00 60.00 105.00 Tues. Ballroom Dance $ - $ - $ 425.00 $ 297.50 $ 127.50 Internet Business $ 354.00 $ 195.00 $ 789.00 $ 552.30 $ 236.70 Youth Tennis $ 350.00 $ 100.00 $ 2,250.00 $ 2,025.00 $ 225.00 Adult Tennis $ - $ - $ 650.00 $ 585.00 $ 65.00 Money Management $ 40.00 $ 420.00 $ 294.00 $ 126.00 Totals $ 1,289.00 1 $ 1,605.00 $ 23,666.00 $ 17,146.20 $ 6,519.80 nnn In AA \/....LL. ^ Tr I V 1 'VVV -T V I - Month Last Month Year to Date Instructor]City Sprin Break $ 54.00 $ 2,412.00 $ 2,676.00 $ 2,000.00 $ 676.00 Totals $ 54.00 1 $ 2,412.00 $ 2,676.00 $ 2,000.00 1 $ 676.00 JAA AA AAA I77 I G I Cv... ..-e.:..nn Month Last Month Year to Date Instructor City Tony Bennett Live $ - $ 1,364.00 $ 1,000.00 $ 364.00 Poppy Festival Temecula Wine Tour $ $ 50.00 - $ $ 100.00 350.00 $ $ 830.00 735.00 $ $ '700.00 700.00 $ $ 130.00 35.00 Newport Beach $ 20.00 1 $ 140.00 $ 260.00 $ 200.00 $ 60.00 Totals $ 70.00 1 $ 590.00 $ 3,189.00 $ 2,600.00 1 $ 589.00 -nA nnn A77 .LG V... .l L. e-4, TrIV I-VVV-TV.-VVV .V .v,+v..v Month Last Month Year to Date Instructor City LQYSA (Deposit) $ - $ 350.00 $ - $ - LQYSA P/A Rental $ - $ 10.00 $ - $ 10.00 Totals $ - $ - $ 360.00 $ - $ 10.00 JaA nA flan A127 ACC A.i..4 -Z .ic Month Last Month Year to Date Instructor City Adult Soccer $ - $ 3,240.00 $ 6,165.00 $ 2,000.00 $ 4,165.00 Co-ed Volleyball League $ - $ - $ 2,400.00 $ 1,800.00 $ 600.00 Forfeit Fees $ - $ 25.00 $ 1,150.00 $ 1,150.00 $ - O en Gym $ 10.00 $ 40.00 $ 116.00 $ 116.00 $ - Grass Volleyball Tournament $ 160.00 $ - $ 340.00 $ 200.00 $ 140.60 Summer Golf Tour $ - $ - $ 563.00 $ 400.00 $ 163.00 Totals $ 170.00 $ 3,305.00 $ 10,734.00 $ 5,666.00 $ 5,068.00 J 4nA nnnA77 AGO cr...n:nl C..en4 irlvl- Month Last Month Year to Date Instructor City Breakfast with Santa $ - $ - $ 349.00 $ 320.00 $ 29.00 Halloween Carnival $ - $ - $ 165.00 $ 100.00 $ 65.00 Barn Dance $ - $ - $ 18.00 $ 322.00 $. - ,Tiny Tot Olympics 1 $ 179.00 $ 183.00 $ 100.00 $ 83.00 Totals $ - 1 $ 179.00 $ 715.00 1 $ 198.00 $ 177.00 A'......11.. r.....n IYIIJVGIIGIIVUJ Month Last Month Year to Date Instructor City Community Picnic Donation $ - $ 200.00 $ 200.00 $ - $ 200.00 Trail Maps $ 6.00 $ 9.50 $ 21.50 $ - $ 21.50 Totals $ 6.00 $ 209.50 $ 221.50 $ - $ 221.50 1998/99 Totals Month Last Month Year to Date Instructor City Leisure Classes $ 1,289.00 $ 1,505.00 $ 23,666.00 $ 17, 46.00 $ 6,520.00 Youth Cams $ 54.00 $ 2,412.00 $ 2,676.00 $ 2,000.00 $ 676.00 Excursions $ 70.00 $ 590.00 $ 3,189.00 $ 2,600.00 $ 589.00 Youth Sports $ - $ - $ 360.00 $ - $ 360.00 Adult Sports $ 170.00 $ 3,305.00 $ 10,734.00 $ 5,666.00 $ 5,068.00 Special Events $ - $ 179.00 $ 715.00 $ 715.00 Miscellanous $ 6.00 $ 209.50 $ 221.50 $ - $ 221.50 Grand Totals $ 1,589.00 $ 8,200.50 $ 41,561.50 $ 27,412.00 $ 14,149.50 BUSINESS ITEM A. v S w cF`y OF rN�� CULTURAL ARTS COMMISSION MEETING DATE: May 13, 1999 ITEM TITLE: Village Mural Project RECOMMENDATION: As deemed appropriate by the Commission. BACKGROUND AND OVERVIEW: The La Quinta Chamber of Commerce has requested that the Cultural Arts Commission consider commissioning an artist to paint a mural on the block wall that faces Calle Estado. Calle Estado is used by the La Quinta Chamber of Commerce for Mainstreet Marketplace between the months of September and March. The wall being considered is private property. Should the Commission desire to complete this project, an agreement with the property owner will need to be entered into between the owner and the City. The cost of the project will need to be considered by City Council as a Community Services Grant program, as this type of program does not have a budget. ALTERNATIVES: The alternatives available to the Commission are: 1 . Direct staff to begin the process for City Council consideration of the Village Mural Project; or 2. Do not direct staff to begin the process for City Council consideration of the Village Mural Project; or 3. , Provide staff with alternate direction. Dodie Horvitz—VommunityServices Director A:\CACRPT.030.wpd VI. BUSINESS ITEM B. O� �O2 •at ��c��w OF v s CULTURAL ARTS COMMISSION MEETING DATE: May 13, 1999 ITEM TITLE: Work Plan RECOMMENDATION: Review and finalize the annual Cultural Arts Commission Work Plan. BACKGROUND AND OVERVIEW: The Cultural Arts Commission is required to submit an annual Work Plan to the City Council for consideration before July of each year. The Work Plan is designed to provide an outline of the tasks the Commission should focus on throughout the year. The Commission reviewed and made changes to the Work Plan at the last meeting and a copy has been provided for your review. ALTERNATIVES: The alternatives available to the Commission are: 1. Finalize the annual Work Plan and direct staff to forward to City Council for approval; or 2. Do not finalize the annual Work Plan; or 3. Provide staff with alternate direction. Dodie Horvitz Cf mmunity Services Director A:\CACRPT.028.wpd Cultural Arts Commission Work Plan July 1999 Task: Annual Work Plan Completion Date: May 1999 Participants: Commissioners Suggested Resources: Commissioners, Staff Steps to Completion: • Review existing assignments • Review programs being offered by other Cities. • Suggest assignments to fill any voids Staff Time: 3-4 hours per plan Fiscal Commitment: None Staff Role: Provide support and act as liaison to City Council Council Role: Review and approve Work Plan Goal: Chapter 2.75.040 (4) of Ordinance 317: "Make recommendations to the City Council concerning the resources and needs on the subject of the arts..." 2 Cultural Arts Commission Work Plan Task: Placement of Public Art Completion Date: On -going Participants: Commissioners, Staff July 1999 Suggested Resources: Commissioners, City Council, Residents Steps To Completion: • • Schedule artist for Cultural Artsf Commission meeting • Review the proposed artwork • Make a recommendation to the City Council regarding the artwork and recommend the appropriation of a specific amount to be committed to the site Staff Time: 10-12 hours per project Fiscal Commitment: Funds appropriated from the Art in Public Places Account Staff Role: Consider site, art piece and appropriation of funds Council Role: Provide support and subject to final City Council approval Goal: Chapter 2.75.040 (12) The Commission will submit to the City Council a recommendation for ratification of public art to be financed by the Art in Public Places program. (15) The Commission will make recommendations to the City Council for the commissioning of artworks, the purchase or lease of art sites, agreements for the purchase and display of artwork, or the repair, maintenance or servicing of artwork. Cultural Arts Commission Work Plan July 1999 Task: Temporary Art Placement Program Completion Date: Participants: Commissioners Suggested Resources: Commissioners, local artists and art galleries Steps To Completion: • Werit with Gity Geuneil, • Notify artists that the program exists • Once requests have been received, work with developers/land owners and artists to select a predetermined site specific art piece for a location to recommend to Council • Obtain Council approval Staff Time: 4-6 hours Fiscal Commitment: None at this time subjeet to eentreet. Staff Role: Provide support and act as a liaison to City Council Council Role: Provide support and review and approval of contract Goal: Chapter 2.75.040 (4) Make recommendations to the City Council concerning the resources and needs of the community on the subject of the arts, opportunities for participation of artists and performers in City sponsored activities, and ways to encourage community involvement. El Cultural Arts Commission Work Plan July 1999 Task: Develop Public Art Program Information Completion Date: jume 1999 Q#JM Participants: Commissioners, Staff Suggested Resources: Staff, Commissioners, printed materials, activity calendars, lists of organizations Steps To Completion: • Work with City Council to determine the best method to inform the public about the Public Art • Commissioners to design and draft contents of the information for Commission review and recommendation to the City Council for their approval • house pregmnis and on Ghember of Ganimeme map Staff Time: 6-8 hours per publication Fiscal Commitment: Costs would need to be determined for the printing Staff Role: Provide support and liaison with City Council Council Role: Consideration of content and funding Goal: Chapter 2.75.040 (4) Make recommendations to the City Council concerning the resources and needs of the community on the subject of the arts, opportunities for participation of artists and performers in City sponsored activities and way to encourage community involvement. Cultural Arts Commission Work Plan Task: Coachella Valley Cultural Completion Date: On -going Participants: Commissioners, City Council July 1999 Suggested Resources: Community members, City Council, Coachella Valley Cities, private cultural arts interests, State and Federal sources Staff Time: Fiscal Commitment: Nominal Staff Role: Provide support and act as a liaison to City Council Council Role: Review purpose of and consider participation and budgets for events Goal: Chapter 2.75.040 (6) Work cooperatively with City boards, commissions and committees, and other public and private organization in promoting art and cultural activities within the City. 2 Cultural Arts Commission Work Plan July 1999 Task: Refine the Artist Bank Completion Date: On -Going Participants: Commissioners, Other Cities, Regional Information Suggested Resources: Commissioners, Public Information Steps To Completion: • Continue to upgrade the bank by contacting other Cities for a comprehensive list of artists • Solicit new artists • Of 8Fti$t8'W0Fk and eFess FefeFeneing of all arttstS Staff Time: 1-2 hours per month Fiscal Commitment: Nominal for supplies and materials Staff Role: Provide support and liaison to City Council Council Role: Provide support Goal: Chapter 2.75.040 (7) Encourage public and private partnerships 7 Cultural Arts Commission Work Plan July 1999 Task: Review Art In Public Places Master Plan Completion Date: jume 1999 On going Participants: Commissioners Suggested Resources: Commissioners, Community Members Steps To Completion: • Review, re-evaluate and coordinate the cultural elements of the City's Master Plan, Art In Public Places Plan and other related plans for appropriate components for recommendation to Council in one Art In Public Places Master Plan • Include appropriate components as identified Staff Time: Fiscal Commitment: None Staff Role: Act as liaison to City Council, provide technical support to Commission Council Role: Provide direction and periodic review of progress Goal: Chapter 2.75.040 (11) of Ordinance 317: "Maintain and Implement the Art In Public Places Plan subject to approval by the City Council..." Cultural Arts Commission Work Plan July 1999 Task: Research and Solicit Grants Completion Date: On -going Participants: Commissioners Suggested Resources: Commissioners, Web Sites, Arts Organizations, Foundations and Corporations Steps To Completion: • Review appropriate funding sources with staff • Make recommendations to Council in accordance with Council policy • Support staff submittal of application to organization for consideration Staff Time: 6 hours per grant Fiscal Commitment: None Staff Role: Provide support and act as a liaison to City Council Council Role: Provide support, review and approve applications Goal: Chapter 2.75.040 (2) of Ordinance 317: Make recommendations for research and solicitation of grants and donations. 0 Cultural Arts Commission Work Plan July 1999 Task: "Meet AV0. La Quinta Artist" Completion Date: Bi-Monthly Participants: Commissioners Suggested Resources: Commissioners, Staff, Residents, Media sources Steps To Completion: • Each month a local artist representing a various medium will be randomly selected to be showcased in the La Quinta Chamber of Commerce Newsletter, and La Quinta Post "" with a "snapshot" of their work and history Staff Time: 1 hour per month Fiscal Commitment: None Staff Role: Provide support and act as liaison to City Council Council Role: Provide direction and support, review and consider the program Goal: Chapter 2.75.040 (10) Develop public art awareness through the presentations of speakers, forums, mixers and special events. 10 CITY OF LA QUINTA S N RK PL 1999/00 Approved by City Council Cultural Arts Commission Work Plan July 1999 Task: Completion Date: Participants: Annual Work Plan May 2000 Commissioners Suggested Resources: Commissioners, Staff Steps to Completion: • Review existing assignments • Review programs being offered by other Cities. • Suggest assignments to fill any voids Staff Time: 3-4 hours per plan Fiscal Commitment: None Staff Role: Provide support and act as liaison to City Council Council Role: Review and approve Work Plan Goal: Chapter 2.75.040 (4) of Ordinance 317: "Make recommendations to the City Council concerning the resources and needs on the subject of the arts..." 2 Cultural Arts Commission Work Plan Task: Placement of Public Art Completion Date: On -going Participants: Commissioners, Staff July 1999 Suggested Resources: Commissioners, City Council, Residents Steps To Completion: • Inventory current artwork and sites • Schedule artist for Cultural Arts Commission meeting • Review the proposed artwork • Make a recommendation to the City Council regarding the artwork and recommend the appropriation of a specific amount to be committed to the site Staff Time: 10-12 hours per project Fiscal Commitment: Funds appropriated from the Art in Public Places Account Staff Role: Consider site, art piece and appropriation of funds Council Role: Provide support and subject to final City Council approval Goal: Chapter 2.75.040 (12) The Commission will submit to the City Council a recommendation for ratification of public art to be financed by the Art in Public Places program. (15) The Commission will make recommendations to the City Council for the commissioning of artworks, the purchase or lease of art sites, agreements for the purchase and display of artwork, or the repair, maintenance or servicing of artwork. 3 Cultural Arts Commission Work Plan July 1999 Task: Temporary Art Placement Program Completion Date: On going Participants: Commissioners Suggested Resources: Commissioners, local artists and art galleries Steps To Completion: • Notify artists that the program exists • Once requests have been received, work with developers/land owners and artists to select a predetermined site specific art piece for a location to recommend to Council • Obtain Council approval Staff Time: 4-6 hours Fiscal Commitment: None at this time Staff Role: Provide support and act as a liaison to City Council Council Role: Provide support and review and approval of contract Goal: Chapter 2.75.040 (4) Make recommendations to the City Council concerning the resources and needs of the community on the subject of the arts, opportunities for participation of artists and performers in City sponsored activities, and ways to encourage community involvement. 0 Cultural Arts Commission Work Plan July 1999 Task: Develop Public Art Program Information Completion Date: On going Participants: Commissioners, Staff Suggested Resources: Staff, Commissioners, printed materials, activity calendars, lists of organizations Steps To Completion: • Work with City Council to determine the best method to inform the public about the Public Art • Commissioners to design and draft contents of the information for Commission review and recommendation to the City Council for their approval Staff Time: 6-8 hours per publication Fiscal Commitment: Costs would need to be determined for the printing Staff Role: Provide support and liaison with City Council Council Role: Consideration of content and funding Goal: Chapter 2.75.040 (4) Make recommendations to the City Council concerning the resources and needs of the community on the subject of the arts, opportunities for participation of artists and performers in City sponsored activities and way to encourage community involvement. 5 Cultural Arts Commission Work Plan July 1999 Task: Coachella Valley Cultural Conferences, Workshops, & Events Completion Date: On -going Participants: Commissioners, City Council Suggested Resources: Community members, City Council, Coachella Valley Cities, private cultural arts interests, State and Federal sources Steps to Completion: • Recommend to Council purposed conferences, workshops & events 0 Maintain leadership role in conferences, workshops & events • Recommend to Council a date, time, and location for the conferences, workshops & events • Work with Coachella Valley Cities to determine proposed speakers and budget for consideration by Council • Solicit contributions to off -set the costs as approved by Council • Prepare an outline for the meeting • Invite the speakers/artists • Advertise the conferences, workshops & events as approved by Council • Conduct the conferences, workshops & events Staff Time: 10-12 hours per event Fiscal Commitment: Nominal Staff Role: Provide support and act as a liaison to City Council Council Role: Review purpose of conferences, workshops & events and consider participation and budgets for events Goal: Chapter 2.75.040 (6) Work cooperatively with City boards, commissions and committees, and other public and private organization in promoting art and cultural activities within the City. on Cultural Arts Commission Work Plan July 1999 Task: Refine the Artist Bank Completion Date: On -Going Participants: Commissioners, Other Cities, Regional Information Suggested Resources: Commissioners, Public Information Steps To Completion: • Continue to upgrade the bank by contacting other Cities for a comprehensive list of artists • Solicit new artists Staff Time: 1-2 hours per month Fiscal Commitment: Nominal for supplies and materials Staff Role: Provide support and liaison to City Council Council Role: Provide support Goal: Chapter 2.75.040 (7) Encourage public and private partnerships VA Cultural Arts Commission Work Plan July 1999 Task: Review Art In Public Places Master Plan Completion Date: On going Participants: Commissioners Suggested Resources: Commissioners, Community Members Steps To Completion: • Review, re-evaluate and coordinate the cultural elements of the City's Master Plan, Art In Public Places Plan and other related plans for appropriate components for recommendation to Council in one Art In Public Places Master Plan • Include appropriate components as identified Staff Time: 1-2 hours Fiscal Commitment: None Staff Role: Act as liaison to City Council, provide technical support to Commission Council Role: Provide direction and periodic review of progress Goal: Chapter 2.75.040 (11) of Ordinance 317: "Maintain and Implement the Art In, Public Places Plan subject to approval by the City Council..." n Cultural Arts Commission Work Plan July 1999 Task: Research and Solicit Grants Completion Date: On going Participants: Commissioners Suggested Resources: Commissioners, Web Sites, Arts Organizations, Foundations and Corporations Steps To Completion: • Review appropriate funding sources with staff • Make recommendations to Council in accordance with Council policy • Support staff submital of application to organization for consideration Staff Time: 6 hours per grant Fiscal Commitment: None Staff Role: Provide support and act as a liaison to City Council Council Role: Provide support, review and approve applications Goal: Chapter 2.75.040 (2) of Ordinance 317: Make recommendations for research and solicitation of grants and donations. 0j Cultural Arts Commission Work Plan July 1999 Task: "Meet the La Quinta Artist" Completion Date: Bi-Monthly Participants: Commissioners Suggested Resources: Commissioners, Staff, Residents, Media sources Steps To Completion: • Each month a local artist representing a various medium will be randomly selected to be showcased in the La Quinta Chamber of Commerce Newsletter, La Quinta Post and other cultural events with a "snapshot" of their work and history Staff Time: 1 hour per month Fiscal Commitment: None Staff Role: Provide support and act as liaison to City Council Council Role: Provide direction and support, review and consider the program Goal: Chapter 2.75.040 (10) Develop public art awareness through the presentations of speakers, forums, mixers and special events. 10 VIBUSINESS ITEM C. 0� �oz • '*A Qah& v S y OF INY O CULTURAL ARTS COMMISSION MEETING DATE: May 13, 1999 ITEM TITLE: Discussion of Civic Center Campus Improvements RECOMMENDATION: As deemed appropriate by the Commission. BACKGROUND AND OVERVIEW: The plans for the Civic Center Campus improvements have not been submitted to the City Council for approval as of this date. The art piece that was commissioned for the Civic Center Campus, by Mr. De Martino is being considered for placement at the northwest side of the improved Civic Center campus. Staff is researching the costs associated with the placement of this piece. Should the Commission wish to move forward with commissioning art work for the Civic Center Campus, the project would need to be presented to City Council for approval before a call for artist or RFP is issued. ALTERNATIVES: The alternatives available to the Commission are: 1. Direct staff to begin the process for City Council consideration of art work for the Civic Center Campus; or 2. Do not direct staff to begin the process for City Council consideration of art work for the Civic Center Campus; or 3. Provide staff with alternate direction. Dodie Horvitx1,C6'iVmunity Services Director A:\CACRPT.029.wpd VII. CORRES. & WRITTEN MATERIAL A. LA QUINTA CITY COUNCIL CULTURAL ARTS COMMISSION COMMUNITY SERVICES COMMISSION HISTORICAL PRESERVATION COMMISSION INVESTMENT ADVISORY BOARD SPECIAL MEETING MARCH 30, 1999 MINUTES Special meeting of the La Quinta City Council, Cultural Arts Commission, Community Services Commission, Historical Preservation Commission and Investment Advisory Board was called to order at 1:00 PM by Mayor Pena, followed by the Pledge of Allegiance. PRESENT: Council Members Adolph, Henderson, Perkins, Sniff, Mayor Pena ABSENT: None CULTURAL ARTS COMMISSION PRESENT: Commissioners Benay, Chappie, Reynolds, Shamis, Welch, Chair Person Hull ABSENT: One Vacancy Council Member Sniff hoped that during this meeting, the Commission would provide a self -evaluation along with changes they wished to see and also hoped that the Council would express changes that they wished to see. He also felt that there is a need for understanding the agenda process. Mayor Pena suggested that the Commission's Work Plan be reviewed and hear what changes the Commissioner's feel needs to be made or what issues need to be addressed. Ms. Hull said that she wished to hear what the Council's vision is for where cultural arts fit into this community and how they wished to see it developed. Ms. Shamis felt that the Council needs an overview of the feelings of the Commissioners. Ms. Reynolds felt that the Commission needs to be retained at seven members pointing out that they currently have members with varied backgrounds which provides City Council, Cultural Arts, Page 2 March 30, 1999 Community Services, Historical Preservation Commissions, and Investment Advisory Board Minutes a valuable compliment to the Commission. She also felt that they need to have a budget. She loves the "Culture in the Court Yard" event and felt that it could be expanded with music, etc. She also felt that we need to sponsor workshops to educate artists and we need more artists in our artist bank. Finally, she wished that they could be more included in what's happening in the City like the meetings being held regarding The Village. Council Member Henderson suggested that they may wish to have a booth at the Community Picnic to make the public more aware of the work of this Commission and as an outreach to artists. Ms. Chappie stated that the Commission needs to know what the Council wants and agreed that they need to be more in the loop. She felt that they fell out of the loop when an internal re -organization took place. She was feeling frustration over the temporary art program stating that the artists won't sign the City's contract and that the City is at a point where it should be willing to take some risks. Mr. Welch expressed concern about how the Cultural Plan was shelved and noted that the La Quinta Arts Foundation is quoting from it, so there must be some validity to it. Council Member Henderson noted that the Cultural Plan was received and filed by the City Council. Ms. Benay understood the conservatism, but other cities have found a way to do these things, i.e. temporary art program and the Cultural Plan. She wished to find out what is missing to allow them to get things done. Regarding the number of members on the Commission, she felt that they constitute a rich diversity and didn't wish to see it diluted. Ms. Hull endorsed all of the comments .made here, but felt that sometimes our focus is just on public art because it's a visual art and would like for the City to look at all of the arts. She wished to see small concerts in public places — they don't have to be expensive. And she noted that the matter of dance and theatre haven't been addressed. Her frustration is that they haven't been able to do the things they want to do and noted that both Indio and Palm Desert are having the public concerts. Council Member Adolph said that he didn't like to micro -manage and that the City Council depends on the expertise of the Cultural Arts Commission. He wished to know what their ideas are. He addressed The Village plan and hoped that once it develops it will promote cultural art in the City. Regarding temporary art, he wanted City Council, Cultural Arts, Page 3 March 30, 1999 Community Services, Historical Preservation Commissions, and Investment Advisory Board Minutes to see it provided that it could be placed in areas where it wouldn't be prone to vandalism. He felt that once the Civic Center campus park is developed, perhaps concerts and/or performing arts could be staged on this campus. He concluded in saying that he was not in favor of reducing the number of members on the Commission. Council Member Perkins was not convinced that the Commission needs a budget. If they have a particular program they wish to sponsor or promote, they can come to the City Council for funding. He felt that budgetary matters should remain with the Council. He wasn't sure they need more members because, in effect, they are an extension of the City Council, so he felt that there is a sufficient number and is, therefore, in favor of reducing the Commission to five members. He felt that there is consensus between the two bodies on the need to increase communications as to what the Council wants. He also cautioned about trying to compete with Palm Desert in the arts and at the same time try to find something that will draw people to La Quinta in a different way than other cities. Possibly, the Civic Center campus could be an ideal place for temporary art once it is completed. He also wished to see the Commission work closely with the Arts Foundation. Council Member Henderson advised that the Commission has spent a great deal of time discussing the potential for using TOT dollars and about increasing the developers fee and asked if the Council wants them to continue discussing these matters. She said that she is not supportive of tapping the TOT for promoting the arts, nor was she in favor of increasing the developers fees. Council Members Adolph, Perkins and Sniff agreed. Council Member Henderson referred to the Civic Center design concept and wished to see the Commission spend the next year and a half working with the consultants to design an art -way that goes from the City Hall to the Senior Center. She felt that this could be a show -case for the community. She also referred to the City's entrance monuments and noted that an artist will be involved in this project. Finally, she felt that the Commission needs to know how much time to spend on the temporary art program. Ms. Honeywell, City Attorney, advised that the revamping of the temporary art contract as being discussed by the Commission to make it more artist friendly, would mean that the City would be picking up the cost of transporting the art, caring for, and insuring it. The question is, does the City have the funds to subsidize the artists. She pointed out that the art in public places regulations are a part of the Zoning Code and City Council, Cultural Arts, Page 4 March 30, 1999 Community Services, Historical Preservation Commissions, and Investment Advisory Board Minutes it isn't clear that it can be used for these kinds of costs, as it was designed for permanent art. Mayor Pena felt that there are a number of other issues which could be focused on at this time other than temporary art. Council Member Sniff didn't wish to see the Commission involved in the monument signs, as they have reached a point of already having been designed and are now out for bid. He felt that there is a problem with lack of singular focus. He said that there is more to art than just visual. There is a nice auditorium at the Senior Center which could be utilized for performances. While he understood the legalities of the temporary art program and the concern about the potential cost, he stated that he was supportive of a temporary/mobile art program. He also referred to the comments about the Cultural Arts Master Plan, advising that it, too, had legal problems. He suggested that at their next meeting, they bring themselves into sharp focus, after considering the comments made here today, and come down to two or thee significant things that could be accomplished over the next year. Regarding the number of Commission members, he could see the merit in both five member and seven members, but felt that some perspective could be lost by reducing the Commission to five. Therefore, he supported leaving it at seven. He suggested that events dealing with diversity and quality (and with a commercial element) could give them a sense of self-worth and get them some publicity. He supported a modified budget to deal with these things, but opposed any increase to the developers fees. He also wished to see APP funds used with some emphasis on the Civic Center campus. He concluded in saying that Ms. Horvitz can include on their agendas, an update regarding development in the City. Ms. Hull, believed that there needs to be more than one meeting a year between the Commission and City Council. COMMUNITY SERVICES COMMISSION PRESENT: Commissioner Wolf, Chair Person St. Johns ABSENT: Commissioners Betancourt, Davis, Lopez, Nadler, Rebich (Note: This was not a valid meeting of this Commission since a quorum was not present) Ms. St. Johns advised that they are sponsoring a Youth Workshop on April 21, 1999 at the Senior Center and proceeded to elaborate on what the kids have said that they City Council, Cultural Arts, Page 5 March 30, 1999 Community Services, Historical Preservation Commissions, and Investment Advisory Board Minutes want out of it and what they don't. She also noted that the Community Picnic is scheduled for May 15, 1999. Council Member Henderson wished to see the other Commissions notified of such events sooner so that they may be able to get involved. She suggested a City table at the picnic where each Commission could be represented. Council Member Henderson advised that they have been spending time on a skateboard park and a dog park and were probably looking for some input from the Council. Ms. Honeywell, City Attorney, advised that the liability issue surrounding skateboard parks is now an assumed risk and, therefore, is covered by the JPIA. Mayor Pena felt that the first step should be to determine the need and Ms. St. Johns advised that the Associated Student Body will be assuming that task. Council Member Henderson asked if one were to be built on the City's park site on the north, how will they get there and Ms. St. Johns advised that parents drive them long distances to skate parks. Ms. Wolff felt that should a skate park materialize, that SunLine would probably establish a bus run to it. She also felt that a great number of contributions would be forthcoming, i.e. concrete, etc. Discussion then ensued regarding the need for additional ball parks in the City, and also the need to bring Coachella Valley Recreation and Park District into these discussions. Discussion then ensued regarding establishment of a dog park. Council Member Perkins wished to see us bring in something new and unique that other cities don't have. Council Member Adolph suggested as a long-term goal, that thought be given to a recreation center for both youth and adults alike. Mayor Pena commented on the need for a public golf course. The meeting concluded with general concurrence to look into a skateboard park City Council, Cultural Arts, Page 6 March 30, 1999 Community Services, Historical Preservation Commissions, and Investment Advisory Board Minutes HISTORICAL PRESERVATION COMMISSION PRESENT: Commissioners Irwin, Mitchell, Vossler, Chair Person Wright ABSENT: Commissioner Puente Commissioners felt that it's been a good year and they're delighted to have a full Commission. Ms. Irwin stated that they have just completed the standards for archaeological studies and are now going to begin work on the curation of artifacts found. They are concerned about what is happening to artifacts that are found. Are they ending up on a shelf at a University, are they coming back to the City for display or do they go back to the Indians. Mr. Wright advised that they will be taking a tour of the City soon to visit sites for potential development. Mr. Herman advised that other issues the Commission will becoming involved in during this next year include, a resource designation guidelines, a preservation plan (which we tried to get a State grant for) and the General Plan contains a Cultural Resource element which they will be involved in. Council Member Sniff urged the Commission to assure that they have all the information needed and that they be sure of its accuracy. INVESTMENT ADVISORY BOARD PRESENT: Board Members Bulgrin, Lewis, Moulin, Osborne, Chair Person Irwin ABSENT: Board Members Brown, Mahfoud Mr. Irwin complimented the Council on their recruitment as they have a Board with very strong backgrounds. He felt that things are going well — the City has a strong investment policy and a strong investment staff. In response to Mayor Pena, Mr. Osborne stated that the Board is comfortable with the report by Mr. Falconer regarding Y2K issues. Council Member Sniff asked if they felt there's a need to have extra cash on hand on City Council, Cultural Arts, Page 7 March 30, 1999 Community Services, Historical Preservation Commissions, and Investment Advisory Board Minutes December 31, 1999 and the Board Members didn't believe so — they had faith that the banking system will not be a problem. Council expressed appreciation for the job they're doing. At the conclusion of the various meetings, Council briefly discussed the possibility of holding an appreciation dinner once a year for the Commissioners. There being no further business, the meeting was adjourned. Respectfully submitted, SAUNDRA L. JUHOLA, City Clerk City of La Quinta, California VII. CORRES. & WRITTEN MATERIAL B. March 20,190-9 Cultural Arts Commision 49294 Avenida Vista Bonita La Quints, Ca.,92253 attention:Elaine Reynolds, Chairperson Dear Council Members: I am writing at this time to further express interest in contributing my efforts toward the enhancement through my art of the downtown area of La Quinta. The property adjacent to the Civic Center provides a natural site for a "people -of -all ages" sculpture garden, in which not only the residents of La Quinta but also the ever-growing numbers of visitors to the ares, as well as children can view and experience the majesty of a full-size horse ... a symbol of what the area can reflect. It is to be noted the consideration and safety of the children who inevitably wish to play and climb up on the horse (his back measuring five foot in height off the ground) would be able to do so safely, in that all of the leading edges,i.e.: mane, tail,etc. would meas- ure no less diameter than the thickness of the bars on a playground jungle -gym structure. My interest in contributing to a project of this nature follows that if it is to be implemented I would provide my services for a nominal fee, if in addition the city pick up the costs of foundry and installation, which I would estimate to come to on or about twentyfive to thirty thousand dollars. The concept of the nobel animal indigenous to the area standing in the everlasting material of bronze would I believe exemplify the image the city seeks. Kindly indulge my enthusiasm, since local artists do not often have afforded to them chances to assist in the en- riching the city in this manner. If I can in my way move along let me know. Very truly yours, a project 1'ke this please Ira Grayboff 15S South La Cerra Driv , Rancho Mirage (760) 770-9767 Ca.,92270 VII. CORRES. & WRITTEN MATERIAL C. COLIN WEBSTER WATSON 2450 Rogers Rd. - Palm Springs, CA 92262 Tel / Fax (619) 322-8642 Z/- I Sculptor finds many outlets for his cpeativ Performers stage artist's theater piece. Sculptor Colin Watson, simply known as Colin, possesses mul- tifaceted talents that embrace all the venues of expres- sion. Each day of his life incorporates the arts, and his greatest delight is sharing the fruits of his efforts — sculpture, dra- ma, poetry, and story -telling — with his friends. April is Colin's ON month. He will be able to offer ART the public a taste of all the fruits of Jean his creativity. McKig Last summer in the south of Ftance, Colin spent his -vacation writing "Pohewa" (imagination in Maori, the language of the Poly- nesians in his native New Zealand) It traces the odyssey of his life and incorporates, sculpture, poetry, dance and drama to bring forth a unique production incorporating all of the arts. The work will be presented on Easter weekend to benefit the Palm Canyon Theatre. Performances are scheduled at 8 p.m. Thursday through Saturday, with a matinee performance at 2 p.m April 4.On Friday, from 6-9 p.m., Gallery Blu, his representative in the desert, will have pieces of his sculpture dis- played during the monthly Art Walk at the Art Place in Palm Desert. Exploring eternity he feels are the essence work. When sculpting t ter, he evokes the idea r its naturalistic reality. His vocation is a cons for the absolute and the has found an order that and given it expression plified forms. He discovered the we Rodin in Paris and was whelmed by him. Rodi sensitivity have played in his career as a sculpt admires Rodin, he has his direct influence an< which the figurative is a simplified form. As Colin continues t vinced that by working demonstrate the fundz matter. He borrows sl life, especially the crea Among his sculptures titles such as' The Lov Dancers, Lady of the ies of men, women an emerge, all simplified, cal, as expressions tha sense of beauty.. A sense of moi "I have a special int movement and my cl tupation is bringing i ture in order to achie bility and a poetic set says. "I work a great figures of animals, in pose because I am in deep feeling of respei The author Harold nwu.,- Palm Springs resident, called Colin a cuisineriere, a poet and a sculpture. "Colin lives in a world of sauces and tastes ... a world of words that can make music," Robbins said. "Colin, the sculptor, is a man.who can teach the shape and the emotion of the world in which I live. I thank you, Colin, for your art." In his sculpture, Colin has re- tained the freedom to search for the absolute, primordial form and per- McKig is a free-lance writer based in fect the sleek and glossy surface that Pinyon Crest. Art by GRIGOR; 1720 Peyton Ave., Apt. 4; Burbank, _ a. 91504 (818) 955-8130 VII. CORRES. & WRITTEN MATERIAL D. March 29, 1999 I would like to invite you to share my art which is on display at the La Canada Flintridge Public Library. In this exhibit, I am sharing with you paintings and models of my sculptures which I envision in a future sculpture garden. Also on display are examples from my experiments with poetry. It is my hope that your visit to my show will bring my art closer to you, and that I might possibly even find in you support for my future endeavor and vision as an artist. Some of my sculptures have been featured in movies and television shows, such as, Hyperion Bay, Kelly Kelly, Lost Souls, etc. The show is running from April 3 through April 30. The La Canada Flintridge Public Library is located at: 4545 Oakwood Avenue, La Canada, Ca. 91101. The exhibit is open Monday through Wednesday, 10 am to 8 pm; Thursday, 10 am to 6 pm; Friday and Saturday, 11 am to 5 pm -- it is closed on Sunday. As there will be no opening reception, please feel free to visit my exhibit at any time. For directions, please note the map on the bottom of this letter; you may also call the library at (818) 790-3330 I look forward to hearing from, and I hope that you will enjoy my show. Sincerely yours, GRIGOR LA 4-AlJaVA r-t--1NtT-10C1E F00'THr�L gL�p o 3 2l0 � �Fv► S F,utLP��0 K SFv�r Y Gt^cNr2A.LG 0 KENNEDY STUDIO VII. CORRES. & WRITTEN MATERIAL E. Elaine Reynolds 49 - 294 Avenue Vista Bonita LaQuinta, CA 92253 April 14,1999 Dear Elaine, Enclosed are two pictures of the suggested sculpture for LaQuinta. I am doing an edition of 3 and IA/P. The A/P was installed in Wichita, Kansas; the first (No 1) will be available to LaQuinta. Due to my long association with the City I am willing to let the City have the sculpture for the foundry and installation costs of approximately $25,000. I look forward to hearing from you. V 996 Tuxedo Circle, Palm Springs, CA 92262 (760) 320-9205 / FAX (760) 320-9516 E-Mail: JKsKARMA®aol.com Website: http://www.kennedysculpture.com 0 all VII. CORRES. & WRITTEN MATERIAL F. COACHELLA VALLEY CULTURAL ARTS CONFERENCE Cathedral City Civic Center Friday, May 14, 1999 Tentative Program 1:00 - 2:00 P.M. Introductory Session Welcome by Gary Amy, Mayor Coachella Valley Registry, Roger DesRosiers Orgo Habitat, Speros Bavelas International Piano Competition, Virginia Waring La Quinta Arts Foundation, Susan Francis 2:00 - 3:00 P.M. Workshop A: Educating Through Partnership Programs What are partnership programs? What can they accomplish? What are examples of established programs? What are opportunities for other programs? Moderator: Robert Marchand Panelists: Kaisa Thuresson-Frary, McCallum Theatre Institute Karen Riley, SCRAP Gallery Barbara Bowie, Library Association Exhibitions Darlene Dolan, Desert Sands Unified School District 3:00 - 4:00 P.M. Workshop B: A Regional Approach to the Arts What are the advantages of a regional approach? What are the disadvantages? Are there any good models to look at? Should the arts become a part of CVAG plans? Moderator: Robert Reeves Panelists: Colleen McBride, Riverside Arts Foundation Kathryn Hull, For the Arts Corky Larson, CVAG 4:00 - 5:00 P.M. Concluding Session Opportunities for regional action Artists' Registry Arts Resource Directory Complementary vs. Competitive programing Where do we go from here? Formal vs. Informal approach Next Conference - Palm Springs, Fall '99 5:30 P.M. The IMAX Experience Z W Q a W c H C� G 0 U Z 0 V VII. 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This meeting of the Architectural and Landscaping Committee was called to order at 10:03 a.m. by Planning Manager Christine di Iorio who led the flag salute. B. Committee Members present: Bill Bobbitt and Dennis Cunningham. C. Staff present: Planning Manager Christine di Iorio, Principal Planner Stan Sawa, Associate Planner Leslie Mouriquand, and Executive Secretary Betty Sawyer. II. PUBLIC COMMENT: None. III. CONFIRMATION OF THE AGENDA: Confirmed. IV. CONSENT CALENDAR: A. Planning Manager Christine di Iorio asked if there were any changes to the Minutes of February 3, 1999. There being no corrections, it was moved and seconded by Committee Members Cunningham/Bobbitt to approve the minutes as submitted. Unanimously approved. V. BUSINESS ITEMS: A. Site Development Permit 99-646; a request of Centex Homes for approval of architectural and landscaping plans for four new prototype residential plans to be constructed in Tract 21643 in PGA West. Associate Planner Leslie Mouriquand presented the information contained in the staff report, a copy of which is on file in the Community Development Department. 2. Committee Member Cunningham stated he liked the architecture as it works within the compatibility of the existing units and even broadens it. The applicant has done a great job and the units will stand out. The angle cuts are fresh and the designs will be an asset to PGA West. CAMy Documents\WPD0CS\ALRC3-4-99.wpd Architectural & Landscape Review Committee March 4, 1999 3. Committee Member Bobbitt asked if the applicant intended to plant any plant material on the garage trellis as indicated on the elevations. Mr. Forrest Haag, representing the applicant, stated it was intended to show what could be done. Committee Member Bobbitt asked who would be responsible for maintaining it if the homeowner did plant material as the homeowners' association would not. If the homeowner who buys the unit maintains it, there will be no problem. 4. Committee Member Bobbitt questioned the elevation where the garage shows tandem parking. Mr. Forrest Haag stated the one space furthest in was intended for golf cart storage. 5. Committee Member Bobbitt asked what type units were being constructed. Mr. Forrest Haag stated they would all be single family detached. Committee Member Bobbitt asked if the courtyard would be maintained by the homeowners' association or homeowner. Mr. Clay Creel, architect for the project, stated anything behind the entry gate to the residence is the responsibility of the property owner. Discussion followed as to the landscaping responsibility of the homeowner and HOA. 7. Committee Member Bobbitt asked about the colors being used as the proposed colors have not been used at PGA West before and they will stand out. Mr. Creel stated they are trying to introduce new southwest colors to provide variety. They will insure the colors are true to desert tones and will not be a pink. 8. Mr. Forrest Haag questioned staff s recommendation regarding Item #3. Staff is recommending the entry gates be decorative and matching. They would like this condition be removed as the entry gate will be the gate house gate and will be the responsibility of KSL Land Development. It will be the front door to the Centex tract but KSL has obligated themselves to construct it. Second, they would like to request that in regard to Item #2 of the recommendations, that since there have been new developments in the door materials, they be allowed to use a material that is compatible. 9. Committee Member Bobbitt stated the landscape palette is an improvement, especially where they are not using the messy trees in the patio and pool areas. 10. There being no further discussion, it was moved and seconded by Committee Members Cunningham/Bobbitt to adopt Minute Motion 99-005 recommending to the Planning Commission approval of Site Development Permit 99-646 subject to conditions as amended: C:\My Documents\WPDOCS\ALRC3-4-99.wpd 2 Architectural & Landscape Review Committee March 4, 1999 a.) To Item #2 add, "or composite material". b.) Item #3 removed Unanimously approved. B. Site Development Permit 99-647; a request of Century -Crowell Communities for approval of architectural plans for four prototype residential plans to be constructed on the east side of Tanglewood, between Arnold Palmer and Firestone and Canterbury at Riviera in PGA West. 1. Commissioner Bobbitt excused himself due to a possible conflict of interest. 2. Associate Planner Leslie Mouriquand presented the information contained in the staff report, a copy of which is on file in the Community Development Department. 3. Mr. Kent Armstrong, Century -Crowell Communities asked that the requirement for the gate be removed and they be allowed to use some other garage material that would be compatible. He went on to explain how they had reduced the size of the pool in order to create two pools instead of one. There would be a total of 73 lots and three pools. 4. Committee Member Cunningham asked for clarification on the location of the pools. Mr. Armstrong identified their location on the map. 5. Mr. Paul Chasey, representing the HOA Association, stated they had met with Century and thanked them for trying to accommodate their needs. 6. Staff stated the pool was not an issue for this Committee and would be handled by the Planning Commission. 7. Mr. Armstrong stated the pool would be of the same size as the existing pools. 8. Mr. Chasey stated another of their concerns was the rear landscaping. Century had assured them it would be installed. 9. Committee Member Cunningham asked if the area was modified zero lot lines. Mr. Armstrong stated they were air space condominiums. The HOA takes care of the exterior landscaping and anything behind the gate to the residence is the responsibility of the homeowners. 10. Mr. Chasey stated they would like to see the front and rear landscaping plans to be sure they would be compatible with their existing system. Discussion followed as to the landscaping. C:\My Documents\WPDOCS\ALRC3-4-99.wpd 3 Architectural & Landscape Review Committee March 4, 1999 11. Committee Member Cunningham asked if the HOA had any comments on the architecture. Mr. Chasey stated they had looked at the designs and in their opinion they were compatible with the existing units. 12. Committee Member Cunningham stated the architecture was compatible. He liked the overhang plastering effects and the designs were clean and crisp. He was concerned about the chimney caps and thought they should be reviewed by the HOA for compatibility. 13. Mr. Armstrong asked about the zero lot line in regard to the air conditioning units and where they could be placed. Staff stated that with air space units the City has left it to the HOA and developer to decide. Most of the HOA's have a form regarding intruding into the HOA open space and it can be worked out between the HOA and the developer. 14. There being no further discussion it was moved by Committee Member Cunningham to adopt Minute Motion 99-006 recommending to the Planning Commission approval Site Development Permit 99-647, subject to the recommended conditions with the following change: b. Delete Item #3 C. Chimney caps shall be decorative. d. Garage doors will be allowed to use other composite material. Unanimously approved. C. Site Development Permit 99-642; a request of Century -Crowell Communities for approval of architectural plans for three prototype residential plans to be constructed on the southwest corner of 501h Avenue and Washington Street in Duna La Quinta. 1. Principal Planner Stan Sawa presented the information contained in the staff report, a copy of which is on file in the Community Development Department. 2. Committee Member Bobbitt asked if these were the same plans as used at PGA West. Mr. Armstrong stated they were similar except for minor changes. Committee Bobbitt stated his concern regarding the use of date palms in the traffic areas and if they were to be used, they should be used away from heavy traffic. He had no objection to the remainder of the plant palette. 3. Committee Member Bobbitt asked if there were any requirements on this tract regarding pools. Staff stated there was no requirement on this tract. C:\My Documents\WPDOCS\ALRC3-4-99.wpd 4 -- Architectural & Landscape Review Committee March 4, 1999 4. Committee Member Cunningham stated that architecturally this tract will be upgraded. It is understated, but will work well at Duna La Quinta. 5. There being no further discussion it was moved and seconded by Committee Members Bobbitt/Cunningham to adopt Minute Motion 99-007 recommending to the Planning Commission approval Site Development Permit 99-642, subject to the recommended conditions. Unanimously approved. VI. CORRESPONDENCE AND WRITTEN MATERIAL: V. COMMITTEE MEMBER ITEMS: VI. ADJOURNMENT: There being no further business, it was moved and seconded by Committee Members Bobbitt/Cunningham to adjourn this regular meeting of the Architectural and Landscaping Committee to the next regular meeting to be held on April 7, 1999. This meeting was adjourned at 10:54 a.m. on March 4, 1999. Respectfully submitted, c B loa ZWYER, xecutive Secretary CityQuinta, California CAMy Documents\WPD0CS\ALRC3-4-99.wpd 5 VII. CORRES. & WRTtTEN MATERIAL I. MINUTES HISTORIC PRESERVATION COMMISSION MEETING A regular meeting held at the La Quinta City Hall Session Room 78-495 Calle Tampico, La Quinta, CA MARCH 18, 1999 This meeting of the Historic Preservation Commission was called to order by Chairman Robert Wright at 3:36 p.m. who led the flag salute and asked for the roll call. I. CALL TO ORDER A. Pledge of Allegiance. B. Roll Call. Present: Commissioners Irwin, Mitchell, Puente, Vossler, and Chairman Wright. Staff Present: Planning Manager Christine di Iorio, Principal Planner Stan Sawa, and Secretary Carolyn Walker. II. PUBLIC COMMENT: None III. CONFIRMATION OF THE AGENDA: Confirmed. IV. CONSENT CALENDAR: A. It was then moved and seconded by Commissioners Irwin/Vossler to approve the Minutes of February 18, 1999, as submitted. Unanimously approved. V. BUSINESS ITEMS A. Environmental Assessment 98-375• Archaeological and Paleontological Assessments of Specific Plan 98-034 and Parcel Map 29052. 1. Principal Planner Stan Sawa presented the staff report, a copy of which is on file in the Community Development Department. He pointed out that the Paleontological Report states this area was once under the shoreline of the ancient Lake Cahuilla and there was a chance significant fossil remains could be located on this property and staff was therefore, recommending a monitor be on site for the excavation of the entire commercial site. 2. Commissioner Mitchell stated he had some concerns on the archaeological report for the 12-1/2 acre inventory and assessment. They were as follows: PACAR0LYN\HPC3-18-99.wpd -I- Historic Preservation Commission Minutes March 18, 1999 a. The report states all artifacts were mapped and collected. If the three archeological sites are not eligible for inclusion to the National Register of Historic Places, why were artifacts collected? The concern about collection is that it costs about $500 a square foot to curate artifacts. If they have been properly analyzed and assessed there's no reason to collect them unless a museum, the Torres - Martinez, or the landowner wants them. Specially, under California State Law the landowner is the owner unless there are burial remains, associated artifacts of burial remains, and items of cultural patrimony. Does Dr. Love have a curation agreement in place with a local museum or university; or, will the artifacts be given back to the landowner or the Torres -Martinez? b. Also, in Dr. Love's report, in the fourth paragraph, he mentions the raw materials used for the production of chipstone tools; however, no mention is made concerning the phase or reduction represented. In the initial phase of chipstone reduction you'll have cortex; the natural weathering and oxidation on the outside of the rocks. No mention of this is made as to whether it's the initial phase or the intermediate phase. No mention is made concerning the types of pottery represented and some of these sites have quite a bit of pottery, e.g., tizon brown, tumco buff, etc. The natural ingredients of these different types of pottery originate from different areas so it's important to know what types they are. C. Is this information available on the site records, or is the final draft of the report coming? Plus he mentioned some bones that were coming out of the test excavation units. And he didn't speciate the bone in terms of what it was. Most probably it was a rodent that died in the burrow. Many archaeological sites, when it's not cultural, turn up rodents that have died naturally. But, it should be investigated as to what they are. 3. Principal Planner Sawa replied stated Dr. Love did mention that a final report is forthcoming. 4. Commissioner Mitchell thanked him and continued with his questioning about a large site just barely on the north end of the 12-1/2 acre parcel, CA- RIV-6149, which lies outside of the area of potential effect. What efforts have been made to preserve the balance of the site until it can be professionally assessed? If the site was taken as a whole, would evaluating both portions cause the site to be eligible for the National Register of Historic Places? In other words, if you take half of the site and another half of the site and you look at them separately, they may both be ineligible, but as a whole, they may be eligible. P:\CAROLYN\HPC3-18-99.wpd -2- Historic Preservation Commission Minutes March 18, 1999 5. Principal Planner Sawa stated that Phase 2, on the balance of the property including this site, is also being done by Dr. Love. 6. Commissioner Mitchell asked if the elders from the Torres -Martinez and/or the Cabazon Band of Indians had been consulted regarding any cultural or religious concerns for this area? Religious areas may not have artifacts an archaeologist can see on the ground and must be determined by asking the Native Americans. He agreed with Dr. Love's assessment that these sites do not contain any intact subsurface cultural deposition. Given the paucity of surface remains, these sites may not be eligible for inclusion in the National Register of Historic Places. Comprehensive site recordation exhausts the research potential for these archaeological sites. He commented he did not have any concerns about the Paleontological report. 7. Planning Manager di Iorio stated staff recommended the Paleontological study be consistent with the Archaeology Report as the initial report was brief, staff was asking for a format similar to the Archaeology Report. 8. Commissioner Mitchell replied his concern was the monitoring. There was a Holocene deposit discovered and he asked why monitor a Holocene deposit unless you planned on going very deep; possibly into a Pleistocene deposit or something older. 9. Commissioner Puente asked who appoints the Paleontology monitor for the area and what are the requirements for the position? 10. Planning Manager di Iorio replied the developer chooses the monitor and submits the contract prior to issuance of a grading permit. 11. Commissioner Puente asked about the field crews who were taking part in both the Interim Cultural Resources Report and the Cultural Resources Report as they appeared to be different people from the Torres -Martinez Reservation. Was there any specific reason for that? 12. Commissioner Irwin replied Dr. Love had his regular crew, but trains others from the Reservation. She then asked how much of the project was actually the old orchard? 13. Principal Planner Sawa answered it was unknown, but it is thought to be the same project. There was nothing in the reports that stated specifically how big it once was. 14. Commissioner Irwin then asked what an Anadonta fragment was. Commissioner Mitchell explained it was a freshwater clamshell. P:\CAROLMHPC3-18-99.wpd -3- Historic Preservation Commission Minutes March 18, 1999 15. Commissioner Irwin then asked if this is all Holocene, would this all be freshwater; including the snails. 16. Commissioner Mitchell replied the deposits in the paleontology study were Holocene, meaning freshwater. Holocene's only 10,000 years old. 17. There being no further questions, it was moved and seconded by Commissioners Mitchell/Puente to adopt Minute Motion 99-010 accepting staff s recommendations with the inclusion of Commissioner Mitchell's recommendation. Unanimously approved. B. Environmental Assessment 98-378: Cultural Resource Survey for the Jefferson Street Improvements between Avenue 54 and Indio Boulevard for the City of La Quinta. Principal Planner Stan Sawa presented the staff report, a copy of which is on file in the Community Development Department. 2. Planning Manager di Iorio stated this project was a Capital Improvement Project not only for the City of La Quinta, but the City of Indio and County of Riverside, as well. The contract required not only compliance with the CEQA Guidelines, but also the ability to be a part of Section 106 if Federal monies are received for development of any portion of the roadway. A cultural resources report was done that included the archeological, historical and paleontological resources reports. All were negative. The only other recommendation was monitoring of any grading or excavation below five feet for the paleontology, as everything else was documented. 3. Commissioner Irwin asked if there should be any concern about the three palm trees? Planning Manager di Iorio replied they would be relocated on site. She further explained the property was not losing its original context, as a grove, since only three trees were being moved. The context would still be maintained as they would not be moved out of the area. 4. Commissioner Irwin said it was important to look at all aspects of a project to be sure nothing was approved that would make changes of a historic nature. Planning Manager di Iorio assured the Commission that staff had been concerned about the canal and the bridge, but since they had been severely modified, the integrity was no longer there. 5. Commissioner Puente asked if staff had looked into a permanent preservation place for the specimens? Planning Manager di Iorio replied this had not been considered for this report, but the Commission could include a condition for a preservation plan. P:\CAROLYN\HPC3-18-99.wpd -4- - Historic Preservation Commission Minutes March 18, 1999 6. Chairman Wright asked if a tree removal plan had been recommended. Discussion followed about the relocation of the trees. 7. Planning Manager di Iorio stated that if the Commission was concerned a Mitigation Measure could be added under Cultural Resources and carry forward with what is in the initial study. The document states, "although the project will relocate the three date palms". The Commission could request the three date palms be relocated in a comparable location to maintain the grove as a mitigation measure. 8. Commissioner Mitchell commented he didn't remember the wording in the report, but he thought this issue had been addressed. He wasn't sure if it was included under the cultural landscape or the natural landscape, but there was concern over the historic value of this particular grove and the fact there would be no adverse effect if these three trees were relocated. 9. Planning Manager di Iorio pointed out section, "Historic Resources", on page 60 of the Appendix, that stated "similar to the Sniff Grove, the Shields Date Palm Grove also qualifies as a potential City of Indio cultural landscape and - appears eligible for the California Register. Current plans indicate that at least three date palms within the Shields Grove require removal in conjunction with street widening... It is therefore recommended that the impacted trees be relocated either to another section of the Grove or be incorporated into landscaping along Jefferson Street." The Commission could add this as a Mitigation Measure and use the language from the Appendix. 10. There being no further comments, it was moved and seconded by Commissioners Irwin/Puente to approve Minute Motion 99-011 accepting the report with the following condition: a. "Similar to the Sniff Grove, the Shields Date Palm Grove also qualifies as a potential City of Indio cultural landscape and appears eligible for the California Register. Current plans indicate that at least three date palms within the Shields Grove require removal in conjunction with street widening. Therefore the impacted trees shall be relocated either to another section of the Grove or be incorporated into the landscaping along Jefferson Street." Unanimously approved. C. Professional Archaeological Consultant Qualifications 1. Planning Manager di Iorio presented the staff report, a copy of which is on file in the Community Development Department. P:\CAROLYN\HPC3-18-99.wpd -5- Historic Preservation Commission Minutes March 18, 1999 2. Chairman Wright thanked staff for all their hard work in preparing this report a second time. He then asked the other Commissioners if they would prefer reviewing each item or address only those items that were not correct on the first report. 3. Commissioner Irwin suggested reviewing the document one paragraph at a time, then coming to an agreement. Staff pointed out that the Secretary of Interior Standards for qualifications had been used to make the report. The Commission could make changes that were unique, but they needed to know where the information originated from. 4. Commissioner Irwin asked if the Commission was required to follow the standards verbatim, or could they be adjusted as long as there was nothing contrary to the Secretary of Interior Standards. Staff explained that was what staff had done, especially in regard to the crew members. Specifically, were there were qualifications under CalTrans that had been removed. 5. Commissioner Mitchell stated he had no objections to the report. He had spoken to Dr. Love who had concerns because he was training tribal personnel and they did not have formal education. He further stated the archaeologists working on government property had to be certified and hold a Cultural Resource Use Permit. Those working on the site are responsible for their own personnel. He felt this was adequate as long as there was a way of notifying the archaeologists that if they do substandard work they will receive a warning. If the offense is repeated they will no longer be allowed to work in the City of La Quinta. That is the best safeguard. In regard to meeting the qualifications and having everyone certified, it is a logistics nightmare. As long as the principal archaeologist is responsible for the report, assessing the archaeological survey, and both prehistoric and historic remains, there should be no problem. He had previously worked as a crew person before he received his undergraduate degree and was not certified. There were a lot of people who never had a degree who were fine archaeologists, and as long as there was someone there that was responsible for them, that was the only caveat in terms of qualifications. 6. Commissioner Irwin cautioned that she did not see any problems with what was contained in the report, but wanted to be sure all the bases were covered and nothing obvious was missing. 7. Chairman Wright commended staff on addressing the Commission's concerns and answering the letters from Michael Rodarte and Jerry Schaefer. P:\CAROLYN\.HPC3-18-99.wpd -6- Historic Preservation Commission Minutes March 18, 1999 Chairman Wright stated his only concern was the number of Cahuilla Indians who had supervised field training in archaeology, but did not have formal academic training. He read the new document and compared it with the old document, side -by -side, and agreed with Commissioner Irwin. However, he too did not have archaeological expertise such as Commissioners Puente or Mitchell. 9. Commissioner Puente asked if it would be possible to incorporate changes or addendums later on. Planning Manager di Iorio stated this was possible. 10. Chairman Wright confirmed that, with staff help the Commission could add, or incorporate items into the original document, but the Commissioners needed to approve this document as the standard. He also stated he thought this was a good basis, or backbone, for the City to build on and for future Commissioners to work from. 11. Commissioner Mitchell made the point that with this type of document it is impossible to make everyone happy, or have a perfect document. Further, staff has done a tremendous job and if we find changes were needed, staff would be willing to assist in amending the document. He further added that for twenty years the Federal government has not had any requirements for crew members and there has never been a problem. And, if there were problems, the principal investigator would be eligible to lose his permit to work in La Quinta. This would create the impetus to make sure the report was correct. 12. Commissioner Irwin voiced her concerns about having the proper requirements for people working in La Quinta since there was so much coming before the Commission. It was very important to have people with the right qualifications working on our projects; including the crew members. She had no objections to this document. 13. There being no further comments, it was moved and seconded by Commissioners Irwin/Puente to accept this report and recommend it to the City Council. Unanimously approved. VI. CORRESPONDENCE AND WRITTEN MATERIAL VII. COMMISSIONER ITEMS: A. Commissioner Wright along with the rest of the Commission thanked staff for the letter to Dr. Love. P:\CAROLYN\HPC3-18-99.wpd -7- Historic Preservation Commission Minutes March 18, 1999 B. Planning Manager di Iorio told the Commissions plans were being made for a Preservation Foundations meeting to fulfill the Commission's educational requirements for the year. C. The Commissioners then discussed the March 29`' Point Happy Tour and the fact that Commissioners Vossler/Wright would be unable to attend. Following discussion the date was changed to April 15`h, to be held in conjunction with the regular monthly Historic Preservation Commission meeting. D. Commissioner Irwin commented on a conversation she had with members of the California Preservation Foundation regarding the upcoming Conference. She had suggested they contact the Palm Springs Historical Society or Palm Springs Desert Resorts Convention. She then asked if there had been any further discussion about the Historical Society manning the book store. Since Commissioner Jim DeMersman had left the Commission it had not been receiving updates on the progress of the Conference planned for May 20t' through May 23`d Planning Manager Di Iorio explained there had been a lot of confusion since Commissioner DeMersman had left. The Foundation is now trying to confirm what has been done and go on from there. She had also received phone calls from staff at the Foundation and confirmed they were still looking for help as they were having a problem with the short amount of time left and the fact they are coordinating it from out of the area. Commissioner Irwin said she would be contacting them regarding their personnel needs for the Convention Book Store. Planning Manager Di Iorio mentioned the Gala Event will be held at the hotel on May 22"d (Saturday); and she was trying to set up a tour of The Traditions as one of the cultural (landscape) workshops. She asked the Commissioners for their help setting up the tour. Discussion followed and Chairman Wright offered to assist Planning Manager di Iorio in the arrangements for the Traditions tour. VIII. ADJOURNMENT There being no further business, it was moved and seconded by Commissioners Irwin/Puente to adjourn this meeting of the Historic Preservation Commission to the next regularly scheduled meeting of the Historical Preservation Commission on April 15, 1999. This meeting of the Historical Preservation Commission was adjourned at 4:33 p.m. February 18, 1999. Unanimously approved. Submitted by: Carolyn alker Secretary CITY OF LA QUINTA CULTURAL ARTS COMMISSION WORK PLAN 1998-99 Cultural Arts Commission Work Plan September 1998 Task: Annual Work Plan Completion Date: May �© Participants: Commissioners Suggested Resources: Commissioners, Staff Steps to Completion: • Review existing assignments • Review programs being offered by other Cities. • Suggest assignments to fill any voids Staff Time: 3-4 hours per plan Fiscal Commitment: None Staff Role: Provide support and act as liaison to City Council Council Role: Review and approve Work Plan Goal: Chapter 2.75.040 (4) of Ordinance 317: "Make recommendations to the City Council concerning the resources and needs on the subject of the arts..." 2 Cultural Arts Commission Work Plan September 1998 Task: Placement of Public Art Completion Date: On -going Participants: Commissioners, Staff Suggested Resources: Commissioners, City Council, Residents Steps To Completion: 0 Schedule artist for Cultural Arts Commission meeting • Review the proposed artwork • Make a recommendation to the City Council regarding the artwork and recommend the appropriation of a specific amour to be committed to the to 4 � � e n v�,'jj C c.K f C_.'Y I- Cf. vvI 04, Staff Time: 10-12 hours per project Fiscal Commitment: Funds appropriated from the Art in Public Places Account Staff Role: Consider site, art piece and appropriation of funds Council Role: Provide support and subject to final City Council approval Goal: Chapter 2.75.040 (12) The Commission will submit to the City Council a recommendation for ratification of public art to be financed by the Art in Public Places program. (15) The Commission will make recommendations to the City Council for the commissioning of artworks, the purchase or lease of art sites, agreements for the purchase and display of artwork, or the repair, maintenance or servicing of artwork. 3 Cultural Arts Commission Work Plan September 1998 Task: Temporary Art Placement Program Completion Date: Jurte-t"q Participants: Commissioners Suggested Resources: Commissioners, local artists and art galleries Steps To Completion: • Wqrk with)11�rty Coupcil, CiIX AttortNt , andVocakaartists to cr a worl4ble cAract • Notify artists that the program exists • Once requests have been received, work with developers/land owners and artists to select a predetermined site specific art piece for a location to recommend to Council • Obtain Council approval Staff Time: 4-6 hours Fiscal Commitment: None at this timermAo te-ve ct Staff Role: Provide support and act as a liaison to City Council Council Role: Provide support and review and approval of contract Goal: Chapter 2.75.040 (4) Make recommendations to the. City Council concerning the resources and needs of the community on the subject of the arts, opportunities for participation of artists and performers in City sponsored activities, and ways to encourage community involvement. 4 Cultural Arts Commission Work Plan September 1998 Task: Develop Public Art Progr*n Information Completion Date: June-i9' Participants: Commissioners, St av Suggested Resources: Staff Commissioners, printed materials, activity calendars, lists of organizations Steps To Completion: • Work with City Council to determine the best method to inform the public about the Public Art • Commissioners to design and draft contents of the information for Commission review and recommendation to the City Council for their approval e map Staff Time: 6-8 hours per publication Fiscal Commitment: Costs would need to be determined for the printing Staff Role: Provide support and liaison with City Council Council Role: Consideration of content and funding Goal: Chapter 2.75.040 (4) Make recommendations to the City Council concerning the resources and needs of the community on the subject of the arts, opportunities for participation of artists and performers in City sponsored activities and way to encourage community involvement. Cultural Arts Commission Work Plan September 1998 Task: a;ej V e Cultu Confe ce/Workshops Y 46; � Completion Date: On - Participants: Commissioners, City Council Suggested Resources: Community members, City Council, Coachella Valley Cities, private cultural arts interests, State and Federal sources Steps to Completion: • Recommend to Council purposed Conferences/Workshops �p • Maintain leadership role in Conferences/Workshops%�4z • Recommend to Council a date, ' e, and location for the Conferences/Workshops ,�,ri>'t,l , • Work with Coachella Vafey Cities to determine proposed speakers and budget for consideration by Council • Solicit contributions to off -set the costs as approved by Council • Prepare an outline for them ng • Invite the speakers /Njb' • Advertise the W"1 approved by Council �P'� PP • uct the Wor hop Staff Time: 1. hour per D- IZ Fiscal Commitment: Staff Role: Provide support and act as a liaison to City Council Council Role: Review purpose of Conferences/Workshops and consider participation and budgets for events Goal: Chapter 2.75.040 (6) Work cooperatively with City boards, commissions and committees, and other public and private organization in promoting art and cultural activities within the City. Z Cultural Arts Commission Work Plan September 1998 Task: Refine the Artist Bank Completion Date: On -Going Participants: Commissioners, Other Cities, Regional Information Suggested Resources: Commissioners, Public Information Steps To Completion: • Continue to upgrade the bank by contacting other Cities for a comprehensive list of artists • Solicit new artists • has f a pute o tUSAWC/101—Mk r s s' d oss enc Staff Time: 1-2 hours per month Fiscal Commitment: Nominal for supplies and materials Staff Role: Provide support and liaison to City Council Council Role: Provide support Goal: Chapter 2.75.040 (7) Encourage public and private partnerships 7 Cultural Arts Commission Work Plan September 1998 Task: Review Art In Public Places Master Plan y Completion Date: 399gem Participants: Commissioners Suggested Resources: Commissioners, Community Members Steps To Completion: Staff Time: Fiscal Commitment: Staff Role: Council Role: Goal: • Review, re-evaluate and coordinate the cultural elements of the City's Master Plan, Art In Public Places Plan and other related plans for appropriate components for recommendation to Council in one Art In Public Places Master Plan • Include appropriate components as identified None Act as liaison to Commission 8 provide technical support to � of progress 317: "Maintain and Implement to approval by the City Cultural Arts Commission Work Plan September 1998 Task: Research and Solicit Grants Completion Date: On -going Participants: Commissioners Suggested Resources: Commissioners, Web Sites, Arts Organizations, Foundations and Corporations Steps To Completion: • Review appropriate funding sources with staff • Make recommendations to Council in accordance with Council policy • Support staff submittal of application to organization for consideration Staff Time: 6 hours per grant Fiscal Commitment: None Staff Role: Provide support and act as a liaison to City Council Council Role: Provide support, review and approve applications Goal: Chapter 2.75.040 (2) of Ordinance 317: Make recommendations for research and solicitation of grants and donations. 6 Cultural Arts Commission Work Plan September 1998 Task: "Meet,La Quint& Artist Completion Date: Bi-Monthly Participants: Commissioners Suggested Resources: Commissioners, Staff Residents, Media sources Steps To Completion: • Each month a local artist representing a various medium will . be randomly selected to be showcased in the La Quinta Chamber of Commerce Newsletter )a�iid'La Quinta Pos with a "snapshot" of their work and history 1 Staff Time: 1 hour per month Fiscal Commitment: None Staff Role: Provide support and act as liaison to City Council Council Role: Provide direction and support, review and consider the program Goal: Chapter 2.75.040 (10) Develop public art awareness through the presentations of speakers, forums, mixers and special events. lue T4tyl " 78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (760) 777-7000 FAX (760) 777-7101 TDD (760) 777-1227 April 19, 1999 Ms. Karen Wheeler La Quinta High School 79-255 Westward Ho Drive La Quinta, CA 92253 Dear Karen: What wonderful work your students have hanging at the La Quinta City Hall! It brightens the wall, intrigues visitors and staff alike, and demonstrates the exciting talent in our young people. You and your students are to be commended for producing work of this caliber and making it available to the public. Please extend our best wishes to them for their continued success in the arts, and our thanks to them for sharing their work with all of us. Sincerely, Kathryn B. Hull, Chair La Quinta Cultural Commission cc: Mr. Matt Bugg, Principal MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 ALL iii\IERSIDE ARTISTS! Please join us for a special reception and presentation of a `Blueprint for Action' for the Arts in Riverside 'I _ uesday, May 1 I` k 6:00. p.m.- at the RC� Center Located is the Aunes Vista Bft, 3870 Lemon Street, Downtown Riminde As individual artists living and working in Riverside, Your input and participation is vital to the future of the Arts in our community'. A discussion and visual presentation will be led by Alliance for Cultural Advocacy committee member Sperry MacNaughton and Arts Foundation Executive Director, Colleen McBride. Refreshments wt71 be served. For further infornnation, call RCAA (909) 371-2476 or the Arts Foundation office (909) 680.1345 u� (,j Go . 0 a 7 i w v♦ 0 0) v c U cty C: 0 co 0 x CU 06) Q) co L r I 4: 1► *I ;E 0 U E E O U .a) a) U) 20 O E O U B RIO cn c� J Q 0 go 0 I- M An W � o CIO U) CD L N o o ,...:. .+.. to 4-a co RS 0) 0 c c6 >. N*F ca , c .� c606 a. L tip _ O � Sao o m > -� ♦"i v%C Q En a Q� LM o a. 4-Q 06 co E o ._ _ > �"'� � O Co O C L' O V 'C �' C L C) m 4—cu O N a) / N O E a) L .CL � .� O a) cu can � cu cn in m Q- a) m O N W O U 0 c o U -� o. 0 0 0 0 0 0 Q re 0 0 L U O U �i4AIx,,lBI iiu?, 'lyp.lp„ i6 U � O chi O 06 C O O LO > Q3 � cn .� (ti C O Qt E C N C C U 0 a)_ c �X C p O O N U Q. � O .� 0 L cn C O C U ! C cn OU cm O O C m 0 Oco � L- ca � -C O cn N O � o En N Q. U � M E LL C p U C cn � Q -a U 4- O 0 � � Q O (n cn CU CDca O N U C ni (C30�..� 0 f� O cn O ';"' U m O Ru N r- >N U Q O O 0p 0)N o u) c U o a1 U 0 n O cv � O co cu •C: cu a) E cu a) > C o - U 0 tf CL 4E0-- O CU CU a) CD m4 E L w E V O cn C: CU a) > M 0) C: 0 n 5; �E M 4-a (M M J..j .5) cu L) -E C: 'cn cu 0- C: E 4— 0 4-j 0 E E 0 FU CU > C C) 0 4— 0 U U O L— cu m >. CL = C— (1) a) -f-j C: 0•cn w w [� C) 0 0 9 0 0 y� U CQ O a O Q. U C�5 O U Survey results published in Summit handout. ❑ Steering Committee reviewed results of Summit. Alliance for Cultural Advocacy as subcommittee. Individuals recruited to ACA taskforces. Review by parent organizations. Adoption by the City Council. GOAL To foster arts and culture as a viable economic, intellectual and creative tome in the City of Riverside Provide technical, structural and systematic service to hose arts and culture organizations that seep assistance Establish an operations support unit within the Riverside Arts Foundation. Communicate value of operational unit to arts agencies. Design a "state of the arts" meeting for information sharing. Recruit subject matter experts to consult with arts organizations. Initiate self -assessment of marketing strategies by arts organizations. Develop a "how to" marketing manual & hold workshops on media relations. Create a centralized, cooperative marketing unit which will develop & implement a comprehensive plan to effectively promote Riverside's arts & culture by the year 2001. Foster the continuing development of Riverside as a recognized leader for the production and enjoyment of arts, culture and entertainment Develop an Arts Speakers' Bureau to promote understanding that civic success parallels cultural strength. Upgrade the RAF website and construct an online inventory of arts groups. Identify folk and traditional artists within existing communities. Conduct a community survey to identify current perceptions of local arts organizations, community awareness of local performances and effectiveness of current marketing. Create coalition to share information about cultural events on campuses. Organize an annual recognition event. Present millennium exhibit of arts & culture in all museums & libraries 2001. Foster an environment in which a significant source of cultural experience and involvement exists within the City of Riverside Enlist neighborhood partnerships in development of arts & cultural indicators. Seek implementation of state framework for visual and performing arts in schools. Provide attendance incentives for under -represented segments of the community. Facilitate creation of an arts colony. Create "First Night" to be held on New Year's Eve 2000. Develop the rearms to assist arts and cultural organiutions to achieve a secure funding base Obtain buy -in from arts groups on the need to jointly raise funds through a singular program of giving. Identify all relevant parties for a united giving effort. Establish a communications team for giving effort. Establish a fund raising campaign structure which includes a financial goal. Recruit key corporate/government partners to provide lead investments. Culminate campaign in black tie Victory Party by December 31, 2000. How You �n Part1a3+Iplaik1. 6, Write a letter of endorsement from your board to the Mayor indicating your willingness to participate in this plan. Identify which of your organizational strengths you could contribute to this effort. Identify individual in your organization to be a contact point. I,o rA S N15131-1 tothea�.ts Qvmw d �� aed�GAte r profit Oy4a"tz 160Y% a ro of furniture and art -related objects. When: on Saturday, June 1261 from 8 am to 3 pm Where: at 78-150 Cane Cadiz across the street from the to i;2uinta Grill a donation, please call Elaine at 564-i 88o we are pwased10 noun" out'neW MWWW9- i *IsWeriM00 a w&y to WSW you with *rWIy con"tnwnicvM le peels In the d of Interest mid Importance. Joiner a lbtsery is easy... just *gllow to ineftucfta.below, and E- mail Keeney at kwhftearmum.org vft any,quesWins. imm+ dVatefy joining, we MY send ,you a wakorrm Imssage to let you kn+ w )Vulva on bo8ldl 1. To join a listserv, you must do so from within your E•mad program. 2. Address your message to majadomo@artsvWro.org. 3. In the body of your message, type "subscribe pistsery coder. Codes for each listsery are as follows: Advocacy AFTAADV I Arts and Healing AFTAHEAL4 Arts in Education AFTAAIE-1 Cultural Diversity AFTACULDIV4 Cultural Facilities AFTAFAC-1 !C Cultural Planning AFTAPLNG-1 Festivals AFTAFEST-I Grantmaking AFTAGRANT-I International Issues AFTAINTL-I Public Art AFTAPUBART-1 Public Policy AFTAPOLICY-1 Rural and Small Communities AFTARURAL-1 Statewide Assemblies AFTASWA-I State Community Development Coordinators AFTACDC-1 Technology AFTATECH-1 United Arts Funds AFTAUAF-I United States Urban Arts Federation AFTAUSUAF-I NOTE: you may only join one listsery per E-mail; please send a separate message for each listsery you wish to join. 4. Send, and you're on your way to becoming a member of Americans for the Arts' Listservs! Important to motel • The command in the body text is case sensitive • The last letter in the command is a lowercase "L" • Please do not use brackets, quotes, italics or bold in the body text area CALAA'S 1999 ARTS CONFERENCE Co -Hosted by the City of San Diego Commission for Arts and Culture April 30 - May 2, 1999 Summation report respectfully submitted by Cultural Arts Commissioner Susan Benay. INCREASING VISIBILITY FOR THE ARTS AND CULTURE ARTS EDUCATION Friday, April 30, 1999 - Pre -Conference on Arts Education Friday was broken into 5 sessions with the Arts as THE irreplaceable component for launching successful, balanced, productive lives in our youth as they integrate into the larger community. Each session had an extremely distinguished panel presenting and discussing their 'portion' of the larger topic. Session #1: Show Me the Money! - Discussion consisted of an overview of what Arts Education Programs are already in place and where the 'gaps' might be for the future as well as possible funding to expand Arts education programs. Consideration was also given as to how to structure new funding programs as well as identifying additional funding from existing programs that although slotted conceptually into a funding `niche' perhaps overlap (where arts education is referenced peripherally) areas could be addressed to release money into the arts education arena. The bottom line is to be pro -active ..... and passionately assertive and visible to receive moneys. Session Il: You Want Proof? I'll Show You Proof - The distinguished panel outlined documented proof from short and long term research studies (empirical) supporting 1. Artistic activities benefit youth in 'relationships' (family, school, etc.), 2. Increased interest in school by 41% (*Mex. American even higher at 58%), 3. Positive self image improved (kids feel good about themselves), 4. Strengthen reality 'skills' for life (improves concentration, self-discipline, self-confidence, release feelings/relaxing and focusing, 5. Self discovery (Who I am, what I feel and think -- and also expanding beyond self absorption by wanting to bring pleasure and help to others.) In addition, Arts education equals .... kids watch less TV (as they are doing art), less drop outs, friendlier with other racial groups, better math skills, concentration, intuitive reasoning, and positives too innumerable to list for the long term benefit to quality of life, social and professional contributions, and community. The BIG take home message is: Adolescents BENEFIT from Arts education! News Flash!!! A $50 million dollar new School for the Arts is being built in downtown Riverside -- grades 9-16 -- It will be an ARTS high school and college with the capability of offering a Bachelor of Arts degree. It is a 2 year project backed by Sony and Warner Brothers and will provide a west coast model for this type of institution. There will be job connections at the end of study for the graduates as well. It has been proven that music so improves skills for concentration and creative and logical thinking that: News Flash!!! The governor of Georgia just allocated $1.5 million to supply classical music packets to be given to `new mothers' to expose children to wonderful classical music from birth on -- Smart Symphonies. Session III: Programs that Work - The panel presented information about programs that are working well with documented evidence of their success. They highlight different models that work in different demographic areas. Most all of them involved a main component of 'webbing' and 'networking' with communication as the key element of support. Also conceptual involvement from the bottom up as it were -- i.e. having the artists themselves initiate ideas themselves to the administrators of how to create and structure programs -- including the things they know will work and be of interest. -- So creative projects aren't just 'served up' -- they are co -created -- and this also includes input from children involved in the arts if it is that type of program. There are available several documentations available to be looked at that I brought back including the So. California Performance Tree, L.A. Music Center's "Expand Creativity", etc. Session IV: It Takes a Village.... It has been shown over and over again that Arts and Arts education is a community `project' -- Arts educators and Arts events producers must never forget the value of community support and input. -- They must be actively informed and solicited for support in any Arts program. Highlighted were many as they were called stakeholder organizations that could be connected with such links as the PTA, local school boards, teachers, business community, service groups, cultural groups, and so on -- Partnering offers not only expanded outreach, but the possibility of real community building -- and that always translates into improved quality of life and lifestyle. InclusionM -- Knock on someone's door and invite them in to participate in the growth and enrichment of their `neighborhood', Session V: Can't We All Get Along? How can we all get on the same page....? Arts education involves so many levels of administrators, educators, artists, programs, curriculums, etc., etc. -- By keeping the focus and vision aligned with the primary concern which is the betterment of life and quality Arts education -- and keeping the `phone line open'-- communication, communication, communication -- person to person -- not bureaucrat to bureaucrat or strategic guide to curriculum -- or check list to statistic -- Keep it human!!! keep it alive, keep it sharing and growing and always aligned with the primary focus .... Arts education -- because the benefits of arts in a child's growth are so great ... and so lasting! Have a solid foundation of programs, parameters, and administrators .... but don't be too rigid in application. Luncheon: Speaker John Haynes, President & CEO, The Calif.Center for the Arts. The centerpiece of his lively talk was perseverance. Persevere no matter what the obstacles are as the Arts are worth it! and worth your support. Don't be deterred I by what seem impossibilities ...... persevere and watch the true dreams happen! Saturday May 1, 1999 President and CEO of CALAA Barry Hessenius opened up the day's programs with an inspiring, upbeat attitude. He let us know that through our cooperative efforts that the Schiff bill for the Arts had passed in Sacramento which was great news for California. He addressed Arts agencies highlighting that they need more administrative support and more funding. He asked the staff of Arts agencies to look at how they could create more time giving them the ability to invest high-level quality time to fewer, but more developed projects. He suggested cutting out B-level projects and putting all energy and resources into the A+++priority projects. Make choices -- More time, more focus, fewer projects -- arts improvement is an ongoing process of refinement and proven successes. Tom Shepard spoke on Thinking Strategically. He is a political campaign advertising strategist and drew correlations and parallels between the political arena and Arts arena. He spoke on increasing visibility of the Arts by repeated exposure, increasing public awareness of the positives of the Arts, partnering with the community, identifying supporters/contributors, targeting key audiences, the practice of `persuasion', community outreach, media outlets, creating coalitions and nexus (meeting) points, planning, and more. He said never underestimate the intelligence of the public -- use their intelligence for the benefit of the whole community through the Arts. Tools for increasing visibility: Tim Choy of Davidson/Choy Public Relations took us on a lively journey into the world of public relations and advertising to effectively get your point across. He spoke on the climate of the times -- learn to pitch your point in 30 seconds - we are society of eroding time and need to be brief - pitch people you know, pitch everything you can or that you think you know - develop strategy for giving out information about your Arts event or program -- the most effective tool is the newspaper first, radio second, and TV third. Use ads to tell a `controlled' story about your event, target your audience, consider using alternative methods to spread the `news' such as the Internet or the physical public arena with eye catchers'. He said you have 3 & 1 /2 times to repeat a piece of information for the public to remember it -- so try to keep the information in front of the public's eye. Ad -- A circus is coming to town. Promotion -- A sign on an elephant in the circus. Publicity -- The elephant walks through the Mayor's flower garden. Public Relations -- The Mayor laughs. Awards Luncheon -- Special awards given to Sally Davis of The California Arts Council and Gloria Woodlock of the California Culture Net. Wonderful presentation of the San Diego boys choir of song and dance. As the presenter said .... this is what the Arts is all about! Creating an Image for an Event and How to Present it to the News Media -- Jill Lloyd, a marketing consultant used slides and videos to show how to create the optimal image for an Arts event and how to 'package' it for full attention from the news media. Know your purpose. Plan for the future, but pay attention to the now. She also suggested to try to frame it to hook into some emotional zone in the public -- so that they would tend to have a more lasting impression and interest in attending. Evening Event - Excursion to Old Town for Cinco de Mayo celebration. Interesting sights and sounds -- as San Diego has a rich Latino cultural heritage and solid creative Latino population. Lots of dancing, music, food, games, festivities, and colors, colors, and more colors! Viva la Arts! May 2, 1999 It's 5 o'clock and I still have 85 calls to return! -- A time management workshop given by Arvella Murray - Consulting Specialist. Streamline! Clean out the files -- if you can't pitch them, consider putting them on microfilm. CLEAR your desk! -- C is for Clean, L is for leave it for someone else, E is for eliminate, A is for Act on it/do it, R is for Read it ...... Clear your desk to free your mind -- and whatever you do don't take your work home with you. Keep the quality of personal life that will support your professional life. Try to trim down on your reports -- simplify. Create physical and mental 'space' for optimal work performance -- you can give your best and then play your best! News Flash!!! Junk mail to stop: DMA Mail Preference Services 11 W. 42nd St. PO BOX 3861 NY. NY. 10163-3861 Give your name and address and ask that they stop your junk mail -- 70% less when this is done. Got a Cobweb site? - A web design workshop -- Technical workshop offering ways to create and maintain a web site. California Culture Net - Gloria Woodlock updated the status of the California Culture Net. They are awaiting some substantial funding that will be available in June, 1999 (probably) at which time they will be able to fully expand and continue on with their development and programs. Their intention is that this website/Arts connection be one of the most informative, useful, arts producing, services given, supportive, creative, and exciting websites in the world! They are putting a big focus on getting electronic money exchange in place and an on-line Arts Zine (Magazine) of which I was asked to be a write for! So ended on a positive note a wonderful Arts conference -- always of value and always helping the ARTS through discussion, information, connecting, networking, and opportunity! Next year it will be in San Francisco. List of Publications California Culture Net Gaining the Arts Advantage - Arts Education Music Center/Education Division -- Expand Creativity Jill Lloyd & Associates - PR company Challenge Standards - Visual and Performing Arts - Calif. Dept. of Education Arts Work - Calif. Dept. of Education Performing Tree Newsletter Rand - The Arts & Public Safety Impact Study Neurological Research - Music Training & the Brain Focus on NAEP - US Dept. of Education Arts Education Funders' Collaborative Arts Work in California Schools The Legislative Action Coalition for Arts Education - Sacramento Non -Profit Strategies for Building a Web Site - papermedia co. National Coalition for Music Edcucation Information Sheet Bravo - Start Smart National Awards Program Miscellaneous brochures & San Diego information sheets, etc. Letter from Hillary Clinton THE WHITE HOUSE WAS H I N GTO N April 30, 1999 Dear Friends: I am pleased to have this opportunity to send greetings to each of you attending the California Assembly of Local Arts Agencies Conference on Arts Education. The arts have always been a unifying force in our world, bringing people together across vast cultural, social, economic and geographic divisions. As you come together today, you recognize the importance of nurturing artistic creativity in the young people of your community. We now have very significant and compelling research that arts education can be a powerful force in boosting academic performances, particularly when it is moved into the core curriculum of a school. It is through a national commitment to education that we have the best opportunity to lift up all of our people to enable them to take advantage of the opportunities that will be available to them in the future. A nation's greatest resource is its people, especially its children. Arts education gives us the opportunity to see the world through the eyes of our nation's young people. I encourage you to continue to support programs that help children to discover their talents and believe in themselves. Please accept my best wishes for an enjoyable and productive conference. Sincerely yours, l Hillar Rodham Clinton