SA 2003-735, Amendment 3 - La Quinta Valley Plaza (2008)Krim_
SIGN PROGRAM
for
77gg LA QUINTA VALLEY PLAZA
APPROVED BY PLANNII�7 �� ILIIggnn ST18N400; 79-410; 79-430; 79-440; 79-450 Hwy 111
ON _ �/IaY 277-Ddt� La Quinta, CA 92253
BY DATE Z?. D? Prepared by:
��+1`• - Sign -A -Rama
USE NO. AOD3-131-9 41-905 Boardwalk, Ste. U
Palm Desert, CA 92211
Phone: (760) 776-9907 Fax: (760) 776-9844
A. INTRODUCTION
The intent of this Sign Program is to provide guidelines necessary to
assure visually appealing signage and achieve a uniform appearance
for the benefit of all tenants. This Sign Program shall be strictly
enforced and any non -conforming signs shall be removed or brought
into conformity by the Tenant or its sign contractor at the Tenant's
expense, upon demand by the Landlord.
B. GENERAL REQUIREMENTS
1. Prior to sign fabrication or installation, Tenant shall submit
two (2) copies (one in full color) of the proposed sign for
Landlord's approval. Drawings must include sign
location, size, layout, design and color, including all
lettering and/or graphics.
2. Upon Landlord's approval, Tenant shall obtain all
applicable permits from the City prior to sign installation.
3. All costs for signs, installation (including any necessary
electrical service connections) and permits shall be at the
sole expense of the Tenant.
4. Tenant is responsible for fulfillment of all requirements of this
Sign Program.
Page 1 of 5 1-07-05
5. For purposes of secondary business identification, Tenant will
be permitted to place upon glass door at each entrance to its
premises Oyster colored vinyl lettering not to exceed two (2)
square feet in area. Letters shall not exceed three (3) inches in
height and copy shall indicate business name, hours of
business, emergency telephone, etc. The number and letter
type shall be Helvetica, Optima or Helvetica Italic.
6. In addition to business identification described in previous
paragraph, Oyster colored vinyl lettering shall be permitted on
one (1) window panel adjacent the entry door. Lettering on this
panel shall not exceed three (3) square feet in total area
and letter height shall not exceed six (6) inches. Typestyle
optional.
7. Sign area allowances expressed in this Sign Program
are stated as maximum. Should the City Sign
Ordinance requirements be more restrictive, the City
Sign Ordinance shall apply.
C. GENERAL SPECIFICATIONS
1. No exposed raceway, crossovers, conduits, conductors,
transformers, etc. which are visible when facing building
elevation shall be permitted.
2. All electrical signs and their installation shall comply with all
local building and electrical codes.
3. Electrical service to all signs (as applicable) shall be
connected to Tenant's electrical service panel.
4. No animated, flashing or audible signs are permitted.
5. All illuminated Building Wall and Fascia Signs shall be
internally illuminated individual channel letters.
6. Upon removal of any sign, the building or wall surface shall be
patched, textured, sealed and painted to match its original
condition, at Tenant's sole expense.
Page 2 of 5 1-07-05
0
D. DETAIL REQUIREMENTS, MAIN BUSINESS SIGN
Main Business Signage shall be individual internally illuminated
Acrylic -Faced Channel Letters or Opaque -Faced Reverse (halo -lit)
Channel Letters.
1. Signs shall be installed on building wall or fascia in
designated areas and on designated frontages only.
(see individual building elevation drawing attachments)
2. Maximum number of signs:
a.
b.
A tenant of a multi -tenant building may have a maximum
of two (2) signs, but not more than one (1) per each
building side. (see individual building elevation drawing
attachments) ,
A single tenant occupying an entire free-standing
or,
building may have a maximum of three (3) signs, but not
more than one (1) per each building side. Locations of
_
signs to be determined on an individual case basis upon
approval of landlord and the City of La Quinta planning
Department.
3. Maximum sign copy area:
Maximum sign area shall be one (1) square foot per lineal foot
of lease frontage, not to exceed 50 square feet aggregate.
The maximum sign copy area shall include any applicable
Trademark Logo box.
Maximum width of sign shall not exceed 75% of the lease
frontage or wall width upon which the sign is placed,
whichever is smaller.
Maximum letter heights:
a. On units having front elevation sign panel areas below
shed roof and above archway, the maximum letter
height and overall sign height shall be twelve (12)
inches. Trademark logo boxes shall not exceed
eighteen (18) inches in height.
Page 3 of 5
1-07-05
b. All other sign panel areas shall have a maximum letter
height of eighteen (18) inches. Trademark logo boxes
shall not exceed twenty-four (24) inches in height.
Overall height of signs in these areas shall not exceed
forty (40) inches.
C. No more than two (2) lines of copy are permitted on
fascia mounted signs.
4. Illuminated Acrylic -Faced Channel Letter Detail Information:
Letter Depth: 5 inches
Face Colors: #2283 Red; #2114 Blue, #2030 Green
Trim Color: Bronze, #311
Return Color: Matthews #313 Dark Bronze Acrylic Polyurethane
Neon Color: #4500 White
Note: Tenants having Federally Registered Trademarks may use
such layouts and colors in their signage.
5. Illuminated Opaque -Faced Reverse (halo -lit) Channel Letter
Detail Information:
Letter Depth: 3 inches
Standoff from Wall: 1 1/2" (Clear Lexan Backplate Req'd)
Face & Return Colors: Matthews Acrylic Polyurethane #42-
212 Red; #42-219 Blue; #259 Green; #41-313 Dark Bronze;
#46-253 Copper; #46-401 Aztec Gold (Satin); #41-342
Brushed Aluminum
Neon Color: #4500 White
Note: Tenants having Federally Registered Trademarks may use
such layouts and colors in their signage.
6. All signs shall be centered vertically and horizontally on the
wall panel upon which they are placed.
7. All penetrations of the building structure for sign
installation shall be sealed in a watertight condition. All
bolts, fasteners and clips exposed to the weather shall be
corrosion resistant (stainless steel, aluminum or brass)
and shall be painted to match adjacent finish.
Page 4 of 5 1-07-05
E. Temporary Signs
Upon submission approval of permit for main signage, a temporary
banner, not to exceed 20 square feet in area, may be installed in
main sign area, pending approval and fabrication of -main sign.
Periodic display of banners for promotional events is authorized
in accordance with City of La Quinta Sign Ordinance. Such
promotional banners may not exceed 32 square feet in area.
F. Center Idenfiification 5i ns SC&"0V1
F. AWICIMW 66
'PC 5- 2-7-08
Freestarong center i,01 .entification (monument) signs shall be
permitted 3at�t/Hiway 111 and Corporate Center Drive
entrances. Tfface shall not exceed 50 square feet in area
and the overat shall not exceed 8 feet from the average
finish grade ase of the sign. The Center ID copy shall be
internally illu'minatedacrylic faced channel letters. In addition, a
maximum 4two (2) "m_'or tenants", each having a minimum of
7,000 squire feet of leaseb-floor area may be identified on the
Center I sign. The "major tenants" copy shall be backlighted
"push- t ru" (112 inch projection)`woic letters.
Tenants may obtain pertinent sign specifications and fulfill'their leasehold
sign requirements by contacting the Authorized Sign Supplier.
Authorized Sign Supplier:
Sign -A -Rama
41-905 Boardwalk, Ste. U
Palm Desert, CA 92211
Phone: (760) 776-9907 Fax: (760) 776-9844
Page 5 of 5 1-07-05
(, q
4 June 2008
Subject: Amendment to existing Sign Program
Project: La Quinta Valley Plaza
Location: Hwy 111 at Dune Palms
La Quinta, CA
Reference: Case #03-735 AMD 9
In accordance with the City of La Quinta Planning Committee
recommendations, the following are modifications to the previously
submitted request for change to the La Quinta Valley Plaza Sign
Program.
Proposed change:
Paragraph F: Center Identification Signs
F. Center Identification Signs
rllilylpyoVej (o P6 5270)
Freestanding double -sided center identification (monument)
signs shall be permitted at the East and West Highway 111 and
Corporate Center Drive entrances. The sign face shall not
exceed 50 square feet in area and the overall height shall not
exceed 8 feet from the average finish grade at the base of the
sign. A maximum of six (6) tenants not having business
frontage on either Hwy. 111 or Dune Palms Road may be listed
on the monument sign. The tenant copy shall be backlighted,
routed -out aluminum texture coated panels with optional font
and acrylic colored back panel, as approved by the La Quinta
Valley Plaza Property Owners Association an the City of La
Quinta Planning Dept. Tenant business names selected for
inclusion on the monument sign shall be at the sole discretion
of the Association.
APPROVED BY PLANNING COMMI'SSION
ON a 2�� Z �¢ _ ey
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CROSS SECTION
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Flat cut acrylic letters,
1/4" thick #2050 Blue
12V
FE—_ LA QUIHTA VALLEY PLAZA
A,—
11° (_ TENANT TENANT
SIGN PANEL SIGN PANEL EXISTI
61}' TENANT TENANT PILL.P
SIGN PANEL 1, F SIGN PANEL
TENANT TENANT
SIGN PANEL SIGN PANEL.
I 52" (typ)
Rework faces (2 sides) of existing monument sign
cabinet to accept six (6) individual routed -out
tenant sign panels on each side. Each individual
panel is approx. 11" x 52" with routed aluminum
face (texture coated). Tenant font and acrylic
back panel color optional, as approved by
landlord & City of La Quinta Planning Dept.
Sign Description:
Customer: Telephone: 760-325-9500
Jobsite: Customer Approval:
Rework of existing double -sided freestanding monument sign
LQVP Prop. Owners Assoc. Fax: 760-325-9300
La Quinta Valley Plaza =NAWRE PRINT NAME
to accept multiple tenant sign panels
Address:
79390 - 79450 Hwy 111 Landlord Approval:
68-950 Adelina Rd.
La Quinta, Ca 92253
Cathedral City, CA 92234
040NATURE PRWT NAME
SSGn\' A
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Contractor's Lic #
Dw . No.: 28147 Rev.: A
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YOUR SIGNATURE ACKNOWLEDGES FULL APPROVAL OFDESIGNCONTENT
N
884104, C45 // 830131, C61/D42
AND LAYOUT, RELEASING SIGN-A-RAMAFROM RESPONSIBILITY IN REGARD
TO INCORRECT OESfGNAND INFORMATION. THE COLORS SHOWN ARE ONLY
41945 BOARDWALK, STE. L
Comp.
Workers C #
Date: 6-4-08
REPRESENTATIVE OF ACTUAL PMS COLOR CALL OUTS. FINAL COLOR WILL
PALM DESERT, CA 92211
1640374
BE MATCHED AS CLOSE AS POSSIBLE, COMMENSURATE WITH MATERIALS USED.
P H 7 6 0. 7 7 6. 9 9 O 7
City Lic. #
Designer: FH
THIS DESIGN IS PROPRIETARY PROPERTY AND MAYNOT BE USED WITHOUT
F X 7 6 0. 7 7 6. 9 8 4 4
4466
THE EXPRESSED WRITTEN CONSENT OF SIGN'A'RAMA-