SA 2004-794 Centre at La Quinta (Torre Nissan)CUP,,
cedT 4 4 a"
P.O. Box 1504
78-495 CALLE TAMPICO
LA QUINTA, CALIFORNIA 92253
October 4, 2004
Permit Coordinator
Image Point for Torre Nissan
13489 Slover Avenue, Building B
Fontana, CA 92337
(760) 777-7000
FAX (760) 777-7101
SUBJECT: Planning Commission Action on SA 2004794 (Torre Nissan)
Dear Permit Coordinator,
The Planning Commission at its meeting of September 28, 2004, adopted Minute
Motion 2004-014 approving the new sign program for Torre Nissan, subject to
conditions that require revisions to several signs. Please revise the sign plans to
comply with the conditions prior to obtaining a building permit. Enclosed is a copy of
the Conditions of Approval for your use. Enclosed are two stamped copies of the
approved plans.
Please note that in the staff report previously sent to you, it stated on page two the
Signs "C" and "D" were limited to 40 square feet by the sign program. This was a
mistake; the only limitation for these signs is the 24" letter height.
This action is final unless appealed to the City Council within 15 days of the action.
Please contact our department should you wish to appeal. If you have any questions-,
please contact me at (760) 777-7064.
Very Truly Yours,
OSCAR ORCI, Interim
Community Development Director
STAN B. SAWA
Principal Planner
Encl.
c: Greg Butler, Building and Safety Department
pAstan\Itr app sdp 2002-745.wpd ��
Minute Motion 2004-014
Sign Application 2004-794
Image Point for Torre Nissan
Conditions of Approval — Final
September 28, 2004
The program limits the main monument sign reading Nissan with a logo on
Auto Center Way (west side of property) to 40 square feet per face. This
sign is proposed at 50 square feet per face
2. The program limits the allowed "Torre Nissan" wall mounted signs on the
west and north sides of the building to a maximum 24" high letter. The
proposed two signs use 30" and 36" high letters.
3. Submit revised sign plans to Community Development Department for final
approval prior to issuance of building permit.
P:\stan\signs\sa 2004-794 coa.doc
NISSAN NORTH AMERICA, INC
Nissan Retail Environmental Design Initiative
Sign Program
II. SITE PLAN AND COLOR RENDERINGS
The following provide a visual representation of the prepared solution.
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LaQuinta, CA
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NISSAN NORTH AMERICA, INC
Nissan Retail Environmental Design Initiative
Sign Program
SITE BEFORE NEW CONSTRUCTION
PROPOSED BUILDING AND SIGNAGE
:0
(31 36" NWM Channel Letters
Torre Nissan (3247)
LaQuinta, CA
6/10/04
79-125 Highway 1I1
La Quinta, GA 92253
30" DNL Channel Letters
Page 1
NISSAN NORTH AMERICA, INC
Nissan Retail Environmental Design Initiative
Sign Program
SITE BEFORE NEIN' CONSTRUCTION
PROPOSED BUILDING ,AND SIGNAGE
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Q Nsq. ff. Monument
40
Torre Nissan (3247)
LaQuinta, CA
6/10/04 Page 2
29-125 Highway 11'i
La Quinta, CA 92253
NISSAN NORTH AMERICA, INC
Nissan Retail Environmental Design Initiative
Sign Program
11. SCHEDULE OF SIGNS
The following signs have been included in the solution.
20'-g 5/8"
i"rj I SSAN4
Channel Letters
0 " NWM Channel Letters (Total of 2) Individual Channel Letters (63 sq.ft.)
�- -- 10'-8 3/4"
Channel Letters
3(`�" DNL Channel Letters (Total of 2) Individual Channel Letters (26.83 sq.ft.)
10'-4
L
1/8"
Channel Letters
NW 20" Service Channel Letters (Total of 1) Individual Channel Letters (17.24 sq.ft.)
14'-0 "7
Service i
Parts I
3'-0" ;Sales
i Parking
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Service
F Parts
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F Sales I
4- Parking -I
k
?Freestanding
D/F 12sq. ft. Freestanding Sign ;total of 1) 4' CAH
F1
Entrance
3'-0Irl _.
L -- - i
Parking
_Freestanding
D/F 12sq. ft. Freestanding Sign (total of 1) 4' OAH
Torre Nissan (3247)
LaQuinta, CA
6/10/04
79-125 Highway 111
La Quinta, CA 92253
Page 3
,2-011,
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6° Customer Parking
Wall Mounted
1 sq. ft. Wall Mounted Sign (total of 1)
1 O
Ir Parts
1 I Cashier
.I
3'-0" Lounge jII
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Miall Mounted
12sq. ft. Wall Mounted Sign (total of 1)
r— 2-0'—i
6 Customer Pnrking
Freestanding
S/F 1sq. ft. Freestanding Sign (total of 3) 2'-6" OAH
NISSAN NORTH AMERICA, INC
Nissan Retail Environmental Design Initiative
Sign Program
Monument Sign
tt. Monument (total of i) t' -s- uAF-:
1+D
Torre Nissan (3247)
LaQuinta, CA
6/10/04
79-125 Highway 111
La Quinta, CA 92253
Page 4
7'-31!
NISSAN
6-7/8"
Trucks
n Truck - Monument Sign
36.25sq. ft. Truck - Monument (total of 1) 5'-9" OAH
BI #A
FLECOPY PLANNINGSTAFFCREPORTOMMISSION
DATE: SEPTEMBER 28, 2004
CASE NO.: SIGN APPLICATION 2004-794
APPLICANT: IMAGE POINT FOR TORRE NISSAN
REQUEST: NEW SIGNS FOR EXISTING TORRE NISSAN DEALERSHIP
LOCATION: SOUTHEAST CORNER OF HIGHWAY 111 AND AUTO CENTER
WAY
GENERAL PLAN/
ZONING: M/RC (MIXED REGIONAL COMMERCIAL) / RC (REGIONAL
COMMERCIAL)
ENVIRONMENTAL
DETERMINATION: THE LA QUINTA COMMUNITY DEVELOPMENT DEPARTMENT
HAS DETERMINED THAT THIS REQUEST CATEGORICALLY
EXEMPT PURSUANT TO SECTION 15311, CLASS 11, OF THE
GUIDELINES FOR IMPLEMENTATION OF THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT FOR ON -PREMISE SIGNS.
THEREFORE, NO FURTHER DOCUMENTATION IS NECESSARY
BACKGROUND
The project site is Torre Nissan in the La Quinta Auto Center (Attachment 1). The auto
dealership was constructed in 2000, at which time the existing signs were approved
and installed. Those signs are in compliance with the sign program approved for the
Auto Mall dealers.
SIGN PROPOSAL
An application has been submitted to replace the existing signs with new signs that
are consistent with Nissan's current corporate identity (Attachment 2). The new signs
are contemporary in design and consist of monument, wall and small directional signs.
The signs will be internally illuminated. The following is a brief comparison of the
existing and proposed signs:
P:\Reports - PC\9-28-2004\Torre Nisson SA\sa 2004-794 torre pc rpt .doc
SignExisting sign and size Proposed sign and size
letter
A NISSAN monument sign on
Auto Center Way -
2'-5" high x 12'-1 " 1 6'-3" high x 8' long
long (30 square feet) (50 square feet)
B NISSAN TRUCK monument sign on
Auto Center Drive -
2'-5" high x 12'-1 "
long (30 square feet)
C & D TORRE NISSAN wall signs faci
west and north -
2' high x 23'-6.5" long
(47 square feet)
E Freestanding directory sign at drive
entry on Auto Center Way -
F
9" high x 4' long (3 square feet)
Freestanding entrance sign at entry
on Auto Center Way -
9" high x 4' long (3 square feet)
G Service fascia wall sign facing west
1'-6" high x 8'-9" long
(13.1 square feet)
H Directory building wall sign -
None
I customer parking wall sign -
None
J freestanding customer parking sign -
none
5'-1 " high x 7'-3" long
(36.25 square feet)
Permitted by
sign program
One -
40 square
foot sign
Two - 40
square foot
signs
Four - wall
mounted 4$
riq-wape feet
Each 2'-6" high x 10'-8.75" signs with
long for Torre and 3' high x 24"
20'-9.5" long for Nissan maximum
(total 89.83 squarefeet height letters
As approved
by Com.
3' high x 4' longDev. Director
(12 square feet) _
3' high x 4' long
(12 square feet)
1'-8" high x 10'-4" long
(17.2 square feet)
3' high x 4' long
(12 square feet)
6" high x 2' long
one sauare foot
3 proposed at 6" high x 2'
long (one square foot)
P:\Reports - PC\9-28-2004\Torre Nisson SA\sa 2004-794 torre pc rpt .doc
As approved
by Com.
Dev. Director
One per dept.
with size
appropriate
to be seen
from street
As approved
by Com.
Dev. Director
As approved
by Com.
Dev. Director
As approved
by Com.
Dev. Director
The monument and wall signs will be rectangular with a flat top and rounded sides and
white in color. The monument signs will have a small red accent at the bottom. The
lettering for the signs will be black or red plex-glass. The "Torre Nissan" signs on the
west and north sides of the building will be internally illuminated channel letters.
"Torre" will have a white face with "Nissan" having a red face.
The main identification monument sign on Auto Center Way will have the Nissan logo,
with the letters black and the surrounding emblem silver. This new type of signs is
used at Palm Springs Nissan in Cathedral City.
STAFF COMMENTS
The adopted sign program for the Auto Center has specific requirements for certain
allowed signs. The proposed signs do not comply in the following areas:
1 . The program limits the main monument sign reading Nissan with a logo on Auto
Center Way (west side of property) to 40 square feet per face. This sign is
proposed at 50 square feet per face.
2. The program limits the allowed "Torre Nissan" wall mounted signs on the west
and north sides of the building to a maximum 24" high letter. The proposed
two signs use 30" and 36" high letters.
These signs as noted above that are not in compliance with the sign program can be
revised to comply by reducing the size or height, as necessary.
A photo -simulation for the wall mounted "Torre Nissan" sign facing Highway 1 1 1 has
not been submitted, but will be in the same location as the existing wall mounted sign.
The signs are allowed to be on adjacent wall surfaces as proposed on the west -facing
elevation.
FINDINGS
The new signs with the revisions noted above would be consistent with the purpose
and intent of the Zoning Code and applicable specific plan sign program. Furthermore,
they will be in harmony and visually compatible to the signs in the auto mall. The
signs will be compatible with the building and grounds.
RECOMMENDATION
Adopt Minute Motion 2004- , approving the new signs for Torre Nissan, subject
to the following conditions:
P:\Reports - PC\9-28-2004\Torre Nisson SA\sa 2004-794 torre pc rpt .doc ,
v ,�
1. The "Nissan" monument sign on Auto Center Way shall be reduced to a
maximum 40 square feet in size.
2. The lettering for the two main identification building wall signs reading "Torre
Nissan" shall be reduced to a maximum of 24" in height with the length
proportionate.
3. The revised sign plans shall be submitted to the Community Development
Department for approval prior to issuance of building permit for the signs.
4. All freestanding signs shall be placed so as to not obstruct vehicle and
pedestrian visibility. Those signs adjacent to public streets shall be a minimum
10 feet behind the curb.
Attachments:
1 . Location Map
2. Sign exhibits
Prepared by:
Stan Sawa, Principal Planner
P:\Reports - PC\9-28-2004\Torre Nisson SA\sa 2004-794 torre pc rpt .doc