SP 1997-029 Centre at La Quinta (Auto Mall), Amendment No. 2RESOLUTION 2000-76
CONDITIONS OF APPROVAL - FINAL
SPECIFIC PLAN 97-029, AMENDMENT #2
STAMKO DEVELOPMENT COMPANY - AUTO MALL
.TUNE 20, 2000
A. Section 2.50.4.1.1 Site Plan - Auto Mall (pg. 52): Pads 1, 2, and 3 along
Highway 1 1 1 are behind a 62 foot landscape setback from the curb and will
have vehicular displays. In addition, Pads 1, 5, 6 and 7 along Adams Street are
behind a 32 foot landscape setback from the curb and will have vehicular
displays. The special display pads along Highway 111 and Adams Street will
not have stripping and will allow at least one car per every 10 linear feet,
Exhibits 13-1, 13-2, 13-3, 13-4, 13-5, and 13-5 show Highway 1 1 1 parkway
concepts and cross sections of three vehicular displays and three special display
pads at specific locations in Pads 1, 2, and 3 along Highway 111. Each special
display pad will not have stripping and will not be elevated more than one foot
above the average finish grade of that display area due to safety concerns,
Only new cars will be allowed within the special and regular display areas along
Highway 111. No employee or visitor parking shall be allowed in the special
and regular display areas. Car jacks are permitted provided the base of the car
jacks are screened subject to review by the Community Development Director.
Four Shade Structures that match the dealers building colors and do not exceed
20 feet in height, 20 feet by 30 feet in size are permitted for each dealer.
B. Section 2.50.4.1.3 Special Events -Auto (p 541: The auto mall operation will
include regularly scheduled special events designed to increase the flow of
traffic into the automall. These special events shall be limited to no more than
40 total days per year for the auto mall with no single event lasting more than
10 days. Concurrent or jointly sponsored events held on the same day shall
count as a single day regardless of how many dealers participate. These special
events may not utilize searchlights. However, laser displays and other similar
technologies or techniques may be used upon approval of the individual
Temporary Use Permit. In no case shall any such lighting activity continue after
10:00 p.m. or after business hours. Additionally each dealer may have up to
four (4) special events for manufacture sales per calendar year, not to exceed
30 days per event. Manufacture tents are permitted for these events with no
color or location limitations. All special events under this entitlement process
shall be individually considered and approved by the Community Development
Director through the Temporary Use Permit process.
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Resolution No. 2000-76
Conditions of Approval -Final
Specific Plan 97-029, Amendment #2
Stamko Development Company
Adopted: June 20, 2000
C. SegJiQQ 2,70.1 Landscap.Concept (pa, 591; The landscape concept follows
a "desert Oasis" theme emphasizing water efficient materials exhibiting color
and form. Parking areas. in the mixed regional commercial center will feature
the concept of a high canopy tree form to reduce the conflict between
landscape elements and project graphic. The auto mall will use tree forms
sparingly and concentrate form and color along the street frontage of each
dealership and/or auto related commercial pad. Most landscape areas
throughout the project will be used for stormwater retention with the exception
of Adams Street and only 40% of Parcels 1, 2, and 3 in Planning Areas #1 will
be allowed on Highway 111.
The size of the trees within the Highway 111 setback shall be a minimum of
four inches in diameter eight foot tall with a six foot spread at the time of
installation. If any tree dies within the Highway 111 setback area shall be
replaced within 14 days. No pruning of the trees within the Highway 111
setback area shall be allowed within four feet of the grade. One gallon plants
shall be planted three feet on center and five gallon shrubs shall be spaced
appropriately within the Highway 111 setback area. -
D. Section 2.80=1.1 Signage__-_ Auto Mall (12a.--62): Only three of the dealerships
have technical "frontage" on Highway 111. This Specific Plan will be
consistent with the City's Highway 111 Design Theme except that one area,
the signage, will have to deviate by allowing nine dealers identification
monument signs in the 50 foot landscape setback area along Highway 111
under Development Scenarios 1, 2, and 3 as shown in Exhibit 17. These nine
dealer identification monument signs will be lighted and will be consistent with
to City's lower lighting level requirements and will comply with the City's "Dark
Sky" Ordinance. In addition, two entry monument signs will be utilized along
Highway 111; one entry monument sign west of the main entry and one near
the corner of Adams Street and Highway 111. At the entrance on Adams
Street, an entry monument sign may be allowed providing identification to both
the auto mail and the mixed regional commercial center under Development
Scenarios 1, 2, and 3. Exhibit 18 shows the conceptual dealer identification
monument sign and the conceptual entry monument signs proposed for
Highway 111 and Adams Street. The entry monument signs can either identify
"The Auto Centre at La Quinta"; "the Auto Centre at La Quinta & The Auto
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Resolution No. 2000-76
Conditions of Approval -Final
Specific plan 97-029, Amendment #2
Stamko Development Company
Adopted. June 20, 2000
Service Center" if applicable; or list each of the dealers franchises and "The
Auto Service Centre", if applicable.
Each dealer or auto related pad will be allowed the following signage:
1. One ground mounted interior "Product Identification" sign per franchise
not to exceed 40 square feet per face. This sign will be primarily for
manufacturer's identification.
2. Four wall mounted "Dealer Identification" signs with 24 inch maximum
height letters. Letters shall be channel can, plex-faced, internally
illuminated. Exposed raceway for the signage will be permitted if
designed to be integral with the background, subject to Community
Development Director approval. Architectural forms or designs may
require signs to be split on more than one building face or element,
subject to Community Development Director approval.
3. One secondary wall or fascia mounted sign for each department (used
cars, service, parts, body shop, etc.). Two ground mounted interior
signs per dealer not to exceed 40 square feet per face. for advertising
various departments such as used cars, service, parts, body shop, etc.
Signs shall be of appropriate size to be seen from La Quinta Drive, Auto
Centre Drive, Auto Centre Way (North and South) and shall be sized to
fit the architectural element on which it is located.
4. Directional signs shall be individually considered by the Community
Development Director.
5. Banners, balloons with a maximum diameter size of two feet, antenna
pennants, and pennants (including pennants mounted on lighting
fixtures) are permanently permitted. These additional signs must be
maintained in a "like new" condition at all times. Inflatable animals or
other figures or other inflatable displays, whether tethered or not, are
not permitted.
Exhibit 19 depicts the design concept for the "Dealership Identification" and the
interior "Product Identification" signs.
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