SA 2006-1017 Cornel PlazaSIGN PROGRAM
For
CORNEL PLAZA
Lots 1 and 2
Corner of Calle Tampico
& Avinida Navarro
LA QUINTA, CA 92253
Prepared by:
South West Concepts
July, 18, 2006
APPROVED BY PLANNING COMMISSION
ON
BY DATE 02
RESO
CASE NO.
TABLE OF CONTENTS
INTRODUCTION
Purpose
GENERAL PURPOSE II
Construction
Installation/Removal
Prohibited Signs
Exceptions
Designs/Submittals
PROGRAM OVERVIEW -FREESTANDING SIGN III
Monument Sign
PROGRAM OVERVIEW -TENANT SIGNS IV
Tenants — Building Signs
Banners & Temporary Signs
Window Graphics
SIGN APPROVAL V
I. INTRODUCTION
Purpose
Cornel Plaza Sign Program has been established to provide a professional
sign and graphics program that is beneficial to The City of La Quinta,
Cornel Plaza tenants, and the public. In support of this objective, the
following qualities were blended into the design and scope of work within
this program:
a. Creative and original designs
b. Integration with project architecture
C. High quality workmanship and materials
This program can be divided into two general categories. First is the free
standing sign. This includes the Cornel Plaza monument sign.
The second category of signs, are tenant signs, which serve to identify
individual tenants and their services. The tenant signs consist of wall
signs, including logo signs. A diversity of lettering font and alternating
use of color and sign type will be encouraged.
Process
Each tenant or lessee will be provided with a copy of the tenant sign
guidelines and criteria as their first step in obtaining signs within Cornel
Plaza. This criteria will be entitled "Cornel Plaza Master Sign Program"
and will be a part of the tenant lease agreement. Tenants will be required
to comply with these criteria. All tenants are required to contact the City
of La Quinta for all required permits before having any sign fabricated
or installed. The City requires a permit for all signs prior to installation.
Finally the "General information", section located at the beginning of this
document spells out the conditions and general scope for both categories
of Freestanding and Tenant signs.
II. GENERAL INFORMATION
All signs shall be constructed, installed and maintained in accordance with the
following standards:
1. All sign(s) shall comply with the sign program, meet the provisions of the
Uniform Building Code, be maintained in good structural condition and
appearance and must be Underwriters Laboratory (U.L) and bear the U.L
listing.
2. The tenant and/or the tenant's contractor shall be responsible for obtaining
any and all permits required.
3. Upon removal of the signage, the former tenant shall be responsible for the
removal of the signage, including: sealing, patching and painting. Removals
shall be completed within a 10 (ten) day period of lease termination at the
tenant's expense. All repair work must match the building color and texture.
Working area must be left in a neat and clean condition.
4. No audible, flashing, animated, moving, pulsating, electronic and/or search
lighting or sign(s) not specifically mentioned herein shall be permitted.
5. It is the responsibility of Owner or Owners representative to verify all
conduit locations and services prior to installation of sign(s).
6. No exposed raceways, crossovers, conductors, wiring, junction boxes,
transformers, etc. shall be permitted.
7. All bolts, fastenings, and clips shall be non "rust prone" and painted to
match the exterior building color permitted.
8. Sign contractors must have the following: General Liability Insurance,
Workers Compensation, and a Contracting License. Tenant will be
responsible for its sign contractor to indemnify, defend and hold harmless
the Landlord and its agents from any damage or liability resulting from the
contractor's work.
9. Penetrations of the building structure required by installation (s) shall be
neatly sealed in a "water tight" condition and painted to match exterior
surface.
M. No live and/or simulated animals or humans may be used as a sign.
11. No sign (s) shall be permitted that pose a nuisance or hazard.
12. Sign (s) that project onto the public right-of-way shall not be permitted.
13. Owner shall reserve the right to have architectural control.
Construction
1. All bolts, fastenings, clips, conduits, etc. shall be hot dipped galvanized iron
or equal. Where externally mounted, all items shall be painted to match the
exterior color of the surfaces mounted thereon.
2. All manufacturers/installers are advised that prior to final acceptance,
authorized representative of the landlord may inspect each sign for
conformance. Any signs found not to be in conformance will be rejected and
removed immediately or modified as needed by the tenant or tenant's
contractor.
3. No substitutes will be accepted by the landlord whatsoever unless so
indicated in specifications and approved by both the landlord (owner) and
The City of La Quinta.
4. Three sets of drawings are required prior to start of any work detailing all
specifications and methods of construction and must be approved by the
landlord.
Installation / Removals
1. All penetrations of any building structure required for sign installation shall
be neatly sealed and continuously maintained in watertight condition.
2. All contractors for installation, removal or service must be fully licensed and
must provide the landlord with certificate of insurance prior to commencing
any work.
3. All methods of attachment to any structure must be detailed on drawings and
be approved by the landlord (owner) and The City of La Quinta.
4. Upon removal of the signage, the former tenant shall be responsible for the
removal of the signage, including: sealing, patching, and painting.
Prohibited Signs
1. Conformance to the guidelines for signs at Cornel Plaza will be strictly
enforced. Any illegal non -conforming or unapproved signs are strictly
forbidden.
2. Flashing, moving, animated, blinking, or audible effects are prohibited.
3. Any sign on a vehicle parked, which indicates its use is for the purpose of
advertising a particular tenant, services or product is prohibited.
4. Signs that are movable or transportable.
5. Temporary signs that other than those allowed by the sign ordinance of The
City of La Quinta and as described in this Sign Program, are prohibited. In
no case, shall any temporary banners or similar displays be attached or
affixed to any permanent freestanding signs.
Exceptions
1. Any changes from the Master Sign Program must be submitted to the
landlord (owner) and The City of La Quinta for review and approval.
2. All applications for exceptions must be accompanied by color renderings,
samples, shop drawings, and will be subject to a modification of the Master
Sign Program process.
DesilIns / Submittals
1. It is expected that professional designers will prepare artwork for all tenants
and that such artwork will include scaled schematic drawings and
specifications.
2. Submittals will be made to the landlord (owner) and to The City of La
Quinta for approval before any such work may begin. Work started without
approval will be considered non -conforming and will be subject to immediate
removal. Owner approval, in writing, shall be required and proof there of
provided to City prior to City approval of any sign.
IIl. PROGRAM OVERVIEW — FREESTANDING SIGN
This section describes in general terms the freestanding sign. For graphic
representation and details see "Exhibits" section. No additional freestanding
signs shall be allowed.
Monument Sign
1. The purpose of the Monument sign is designed to help landmark the Plaza
along Calle Tampico, and Avinida Navarro.
2. There will be one Monument sign, which will be located on the North West
side of the lot, within the depressed plaza.
3. The Pad monument is to be 6'-0" high measured from finished grade of the
plaza, or 12" below the grade of the curb. The monument sign will be 2'-0"
wide with a cantera stone cap that protrudes 3" on all sides. Letter size shall
not exceed 12" and shall be raised 1" min from surface.
IV. PROGRAM OVERVIEW — TENANTS SIGNS
Tenants — Building Signs
1. The tenant signs shall not be illuminated. They will be raised no more than
12" in height and raised 1" min from building surface.
2. Each tenant will be assigned one of the predetermined sign envelopes as
identified in the sign program. The tenant sign may not exceed this sign
envelope.
3. The use of corporate logos, trade styles and colors shall be in conformance
with the City of La Quinta sign ordinance.
4. Sign area may not exceed sign envelopes and individual signs shall be placed
to ensure proper placement and a minimum of 6" separation from sign and
architectural elements such as balconies, eves, windows, etc.
5. Tenants that do not have an established sign design will be encouraged to
consult professional design firms in order to develop a sign design that meets
the goals stated in this document.
6. It is intended that the tenant identification signs be implemented using
imaginative and varied designs that are appropriate to the sign area allowed
for each individual tenant.
PROGRAM OVERVIEW — TENANTS SIGNS CONT.
Banners & Temporary signs
1. Grand Opening banner type signs will be allowed on a tenant to tenant basis
and will require approval by the landlord (owner), and the City of La
Quinta.
2. All banners and temporary signs shall conform to the City of La Quinta
Municipal Codes.
3. Banners are not to be affixed in a permanent manner to any building face or
structure. Repairs due to damage caused to building or structures by
temporary banners will be the responsibility of the tenant.
Window Graphics
Window graphics are not intended to be viewed from the public right-of-way,
but rather are intended to assist the shopper in an informative and readable
manner, but not clutter the doors and/or windows on which they are
displayed.
1. Tenant may display on either the entry door or adjoining window, but not on
both, the following:
- Honored Credit card decals (maximum of three (3))
- Company Name and/or Logo (limited to 6" x 10" area)
- Three (3) Lines of Copy (limited to product or service description,
business hours and address). The sign display shall be limited to a
maximum area of three (3) square feet.
2. Neon window signs shall comply with U.L. standards and will be permitted
only with landlord approval. Limit to 1 sign.
3. Window graphics specifically not mentioned in this section will conform with
La Quinta Municipal Code Section 9.160.020.
V. SIGN APPROVAL
All building mounted and monument signs shall be approved by the City of La
Quinta Community Development Department.
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STAFF REPORT
PLANNING COMMISSION
DATE: SEPTEMBER 28, 2010
CASE NO: SIGN APPLICATION 2006-1017, AMD. 1
APPLICANT: LUCAS CORONEL
PROPERTY OWNER: NAVARRO BUILDING PARTNERSHIP
REQUEST: CONSIDERATION OF A REQUEST FOR A SIGN
PROGRAM AMENDMENT FOR CORONEL PLAZA
LOCATION: CORNER OF CALLE TAMPICO AND AVENIDA NAVARRO
(ATTACHMENT 1)
ENVIRONMENTAL
CONSIDERATION: THE LA QUINTA PLANNING DEPARTMENT HAS
DETERMINED THAT THIS PROPOSAL IS
CATEGORICALLY EXEMPT FROM ENVIRONMENTAL
REVIEW PURSUANT TO PROVISIONS OF SECTION
15311 (a) OF THE CALIFORNIA ENVIRONMENTAL
QUALITY ACT (CEQA), IN THAT THIS PROPOSAL
INCLUDES ON -PREMISE SIGNS.
GENERAL PLAN
DESIGNATION: VC (VILLAGE COMMERCIAL)
ZONING: VC (VILLAGE COMMERCIAL)
SURROUNDING
ZONING/LAND USE: NORTH:
VILLAGE COMMERCIAL / OFFICE BUILDING
SOUTH:
VILLAGE COMMERCIAL / VACANT (CASA LA
QUINTA)
EAST:
VILLAGE COMMERCIAL / OFFICE BUILDING
WEST:
VILLAGE COMMERCIAL / VACANT (CASA LA
QUINTA)
BACKGROUND:
Coronel Plaza was approved as a two-story 15,525 square foot professional office
building with subterranean parking on 0.30 acres located at the southwest corner
of Avenida Navarro and Calle Tampico. The building is situated within the La
Quinta Village zoning district and was originally approved through Village Use
Permit (VUP) 2004-021 on March 23, 2004. In 2006, the building received sign
program approval under sign application 2006-1017 (Attachment 2).
SIGN PROGRAM AMENDMENT PROPOSAL:
The applicant requests an amendment to the existing sign program be approved for
Coronel Plaza (Attachment 3). The proposed amendment to the sign program is to
provide six (6) additional sign locations for tenants; three on the buildings east
elevation and three on the buildings north elevation. The proposed additional sign
areas will match the existing sign areas in terms of design and sign size limitation.
Building -mounted Signs
The existing sign program identifies ten (10) building -mounted sign locations on the
east elevation for Coronel Plaza, and four (4) sign locations on the building's north
elevation. All existing building -mounted signs are below the second story of the
building, are non -illuminated, and restricted to a pre -determined sign area ranging
from ten (10) to fifteen (15) square feet).
The proposed sign program amendment is for the addition of six sign locations;
three on the buildings north elevation (facing Calle Tampico) and three on the
buildings east elevation (facing Avenida Navarro). All new sign locations are limited
to the existing sign size and sign standards set in the existing sign program. The
applicant has proposed the additional sign areas to increase tenant sign visibility
and to ensure adequate business identification signs for tenants (Attachment 3).
ANALYSIS:
The proposed sign program allows individual tenants business identification signs
facing Avenida Navarro, with the maximum sign area not to exceed the designated
sign area. Although the sign program is more restrictive than the City's Sign Code,
it is thought that, as conditioned, the style of architecture will be better preserved
under the proposed sign program amendment. Additionally, under a Sign Program,
there is more opportunity for flexibility due to the opportunity to review sign size,
location and design as part of the total building design, and incorporate that design
into the overall program. .
New sign locations facing Calle Tampico and Avenida Navarro are harmonious with
the existing approved building -mounted signs, in that, new sign locations are
compatible with the existing maximum sign area established in the original sign
program. However, since the proposed sign locations are under the building's
windows, signs are conditioned not to exceed the width of the windows. The
condition is intended to ensure that the integrity of the building's architecture will
be preserved by limiting sign size proportionate with the adjacent windows and the
building's facade at that location.
The sign program is more restrictive than the City's Municipal Code, in that,
building -mounted signs are limited in size, assigned specific locations, and non-
illuminated. Building -mounted signs will not be illuminated, thereby minimizing glare
and lighting impacts on surrounding uses.
Proposed signs are intended to be custom designed signs (predominately individual
custom letters) and will resemble existing signs at Coronel Plaza and within the La
Quinta Village. The current sign program contains a total of fourteen (14) building -
mounted sign locations. However, the building can only accommodate eight (8) to
ten (10) tenants, depending on how office space is divided. The proposal to add an
additional six (6) tenant building -mounted sign location is supported by staff, as the
new sign locations will ensure greater visibility along Calle Tampico. However,
since the building can only support a limited number of tenants, and since the
buildings architecture will be better preserved by limiting the number of building -
mounted signs, staff has conditioned the sign program amendment to not exceed a
total of ten building -mounted signs. This condition complies with the existing sign
program, in that, the existing sign program currently states that "each tenant will
be assigned one of the predetermined sign envelopes" (Attachment 2, pg. 12).
The office building signs as proposed meets the standards contained in the City's
Sign Code provisions, as individual tenant signs are limited to predetermined sign
locations, sign area and illumination.
Future signs for each tenant will be submitted under the general sign permit
process as they are identified, and reviewed against the parameters of this Sign
Program as approved.
FINDINGS -
The following findings can be made in support of Sign Application 2006-1017,
Amendment 1:
A. Sign Application 2006-1017, Amendment 1, as recommended, is consistent
with the purpose and intent of Chapter 9.160, in that it does not conflict
with the standards as set forth in said Chapter.
B. Sign Application 2006-1017, Amendment 1, as recommended, is
harmonious with and visually related to all signs as proposed under the Sign
Program, due to the common use of letter type and size, color and location
of signs.
C. Sign Application 2006-1017, Amendment 1, as recommended, is
harmonious with and visually related to the subject buildings as the scale of
the signs and letter sizes used accentuate the building design as conditioned.
D. Sign Application 2006-1017, Amendment 1, as recommended, is
harmonious with and visually related to surrounding development, as it will
not adversely affect surrounding land uses or obscure other adjacent
conforming signs in that none of the signs will be illuminated.
Id
PUBLIC COMMENTS:
This project was advertised in the Desert Sun newspaper on September 28, 2010,
mailed to all property owners within 500 -feet of the site, and posted on City Public
Hearing information boards. At the time of the filing of this report, staff had not
received any letters or phone calls from the public regarding the proposal.
RECOMMENDATION:
Adopt Minute Motion No. 2010- , approving Sign Application 2006-1017
Amendment No. 1, based on the findings and analysis included in the September
28, 2010 Planning Commission Staff Report for Sign Application 2006-1017
Amendment No. 1, and subject to the following conditions:
1. Individual sign applications shall be submitted to the Planning Department for
approval prior to issuance of a building permit for the signs.
2. The building shall not have more than ten (10) individual building -mounted
signs.
3. The applicant shall submit a revised sign program including the approved
changes prior to approval of additional building -mounted signs.
4. The sign areas proposed in this sign program amendment shall not exceed
the width of the adjacent windows on the north and east towers, as shown
in the submitted exhibits.
Prepared by:
w
Eric Ceja, Assis�Ant Planner
Attachments:
1. Site Photos
2. Original Sign Program
3. Sign Program Amendment
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ATTACHMENT #2
SIGN PROGRAM
For
CORNEL PLAZA
Lots 1 and 2
Corner of Calle Tampico
& Avinida Navarro
LA QUINTA, CA 92253
Prepared by:
South West Concepts
July, 18, 2006
APPROVED BY PLANNING COMMISSION
ON af9&/v �
BY DATE 2 0
RESO 4
2eola -oZ3
CASE NO. a (P - lak;f 6
TABLE OF CONTENTS
INTRODUCTION I
Purpose
GENERAL PURPOSE II
Construction
Installation/Removal
Prohibited Signs
Exceptions
Designs/Submittals
PROGRAM OVERVIEW -FREESTANDING SIGN III
Monument Sign
PROGRAM OVERVIEW -TENANT SIGNS IV
Tenants
Banners & Temporary Signs
Window Graphics
SIGN APPROVAL V
VA
I. INTRODUCTION
Purpose
Cornel Plaza Sign Program has been established to provide a professional
sign and graphics program that is beneficial to The City of La Quinta,
Cornel Plaza tenants, and the public. In support of this objective, the
following qualities were blended into the design and scope of work within
this program:
a. Creative and original designs
b. Integration with project architecture
C. High quality workmanship and materials
This program can be divided into two general categories. First is the free
standing sign. This includes the Cornel Plaza monument sign.
The second category of signs, are tenant signs, which serve to identify
individual tenants and their services. The tenant signs consist of wall
signs, including logo signs. A diversity of lettering font and alternating
use of color and sign type will be encouraged.
Process
Each tenant or lessee will be provided with a copy of the tenant sign
guidelines and criteria as their first step in obtaining signs within Cornel
Plaza. This criteria will be entitled "Cornel Plaza Master Sign Program"
and will be a part of the tenant lease agreement. Tenants will be required
to comply with these criteria. All tenants are required to contact the City
of La Quinta for all required permits before having any sign fabricated
or installed. The City requires a permit for all signs prior to installation.
Finally the "General information", section located at the beginning of this
document spells out the conditions and general scope for both categories
of Freestanding and Tenant signs.
II. GENERAL INFORMATION
The following section outlines the acceptable scope of work, quality standards
and material for Cornel Plaza.
A. Construction
1. All bolts, fastenings, clips, conduits, etc. shall be hot dipped
galvanized iron or equal. Where externally mounted, all items
shall be painted to match the exterior color of the surfaces
mounted thereon.
2. All manufacturers/installers are advised that prior to final
acceptance, authorized representative of the landlord may
inspect each sign for conformance. Any signs found not to be in
conformance will be rejected and removed immediately or
modified as needed by the tenant or tenant's contractor.
3. No substitutes will be accepted by the landlord whatsoever
unless so indicated in specifications and approved by both the
landlord (owner) and The City of La Quinta.
4. Three sets of drawings are required prior to start of any work
detailing all specifications and methods of construction and
must be approved by the landlord.
B. Installation / Removals
1. All penetrations of any building structure required for sign
installation shall be neatly sealed and continuously maintained
in watertight condition.
2. All contractors for installation, removal or service must be
fully licensed and must provide the landlord with certificate of
insurance prior to commencing any work.
3. All methods of attachment to any structure must be detailed on
drawings and be approved by the landlord (owner) and The
City of La Quinta.
4. Sign removals shall include the patching and repairing of
entire work area plus the repainting of any "ghosted" areas or
as directed by the landlord.
9
GENERAL INFORMATION CONT.
C. Prohibited Signs
1. Conformance to the guidelines for signs at Cornel Plaza will be
strictly enforced. Any illegal non -conforming or unapproved
signs are strictly forbidden.
2. Flashing, moving, animated, blinking, or audible effects are
prohibited.
3. Any sign on a vehicle parked, which indicates its use is for the
purpose of advertising a particular tenant, services or product
is prohibited.
4. Signs that are movable or transportable.
5. Temporary signs that other than those allowed by the sign
ordinance of The City of La Quinta and as described in this
Sign Program, are prohibited. In no case, shall any temporary
banners or similar displays be attached or affixed to any
permanent freestanding signs.
D. Exceptions
1. Any changes from the Master Sign Program must be
submitted to the landlord (owner) and The City of La Quinta
for review and approval.
2. All applications for exceptions must be accompanied by color
renderings, samples, shop drawings, and will be subject to a
modification of the Master Sign Program process.
E. Designs / Submittals
1. It is expected that professional designers will prepare artwork
for all tenants and that such artwork will include scaled
schematic drawings and specifications.
2. Submittals will be made to the landlord (owner) and to The
City of La Quinta for approval before any such work may
begin. Work started without approval will be considered non-
conforming and will be subject to immediate removal.
10
III. PROGRAM OVERVIEW — FREESTANDING SIGN
This section describes in general terms the freestanding sign. For graphic
representation and details see "Exhibits" section. No additional freestanding
signs shall be allowed.
A: Monument Sign
1. Purpose: The Monument sign is designed to help landmark the
Plaza along Calle Tampico, and Avinida Navarro.
2. Description: There will be one Monument sign, which will be
located on the North East side of the lot
3. The Pad monument is to be 5'-0" high X 2'-0" wide with a
cantera stone cap that protrudes 3" on all sides. Letter size
shall not exceed 12" and shall be raised 1" min from surface.
IV. PROGRAM OVERVIEW — TENANTS SIGNS
A. Tenants
1. The tenant signs shall not be illuminated. They will be raised
and no more than 12" in height and raised 1" min from
building surface. Each tenant will be assigned one of the
predetermined sign envelopes approved by The City of La
Quinta. The tenant sign may not exceed this sign envelope.
2. The use of corporate logos, trade styles and colors shall be in
conformance with the City of La Quinta sign ordinance.
3. Sign area is to be calculated per the City of La Quinta sign
ordinance
4. Tenants that do not have an established sign program will be
encouraged to consult professional design forms in order to
develop a sign program that meets the goals stated in this
document.
5. It is intended that the tenant identification signs be
implemented using imaginative and varied designs that are
appropriate to the sign area allowed for each individual tenant.
11
PROGRAM OVERVIEW — TENANTS SIGNS CONT.
B: Banners & Temporary signs
1. Grand Opening banner type signs will be allowed on a tenant
to tenant basis approved by the landlord (owner).
2. Banners are not to be affixed in a permanent manner to any
building face or structure. Repairs due to damage caused to
building or structures by temporary banners will be the
responsibility of the tenant.
3. Seasonal decor is to be allowed as approved by the property
owner, and shall have a consistent theme throughout Coronel
Plaza. In no case shall individual tenant seasonal decor intrude
on common areas, without express written approval of the
landlord (owner).
C: Window Graphics
It is intended that the window graphics assist the shopper in an
informative and readable manner, but not clutter the doors and/or
windows on which they are displayed.
1. Tenant may display on either the entry door or adjoining
window, but not on both, the following:
- Honored Credit card decals (maximum of three (3))
- Company Name and/or Logo (limited to 6" x 10" area)
- Three (3) Lines of Copy (limited to product or service
description, business hours and address).
2. Neon window signs shall comply with U.L. standards and will
be permitted only with landlord approval.
V. SIGN APPROVAL
Building mounted and monument signs shall be approved by the City of La
Quinta Community Development Director.
12
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