SA 2002-609 (SA 2007-1158) Durango Building•I• I
August 29, 2007
Mr. Esequiel Coronel
Coronel Enterprises, Inc.
P.O. Box 389
La Quinta, CA 92247
SUBJECT: SIGN APPLICATION 2007-1158. --
DURANGO BUILDING SIGN PROGRAM AMENDMENT (SA 2002-609)
Dear Mr. Coronet•
The Planning Commission at its meeting of August 28, 2007, approved your sign
program amendment for Sign Program (SA 02-609) and the Durango Building at
51-105 Avenida Villa, and subject to the following Conditions:
Maximum sign area, per sign, is limited to thirteen and a half (13.5) square
feet. Maximum sign area permissible for the building is forty-two (42) square
feet.
2. The limitations on sign color and sign font style has been eliminated. Font
styles, color and design for all building -mounted signs shall conform to the
City's Sign Code and are subject to approval by the landlord and the Planning
Department.
3. Permissible sign materials have been expanded to include Gator-foam
lettering. All signs shall be non -illuminated. All signs, regardless of material,
shall be maintained in good condition.
4. Tenants must apply for individual signs through the Planning Department. All
signs shall conform to the amended sign program (SA 07-1158) for the
Durango Building.
I have attached a copy of the existing sign program and approved changes for your
records. Please update the sign program and submit three copies of the final sign
program, with the changes to sign color, sign size and sign material, to the
Planning Department for stamped approval.
P.O. Box 1504 • LA QuINTA, CALIFORNIA 92247-1504
78-495 CALLr TAMPICO • LA QuINTA, CALIFORNIA 92253 i4
(760) 777-7000 •FAX (760) 777-7101
This action is final unless appealed to the City Council within 15 days of the action.
Please contact the Planning Department should you wish to appeal.
!i Should you have any questions or need additional information, please feel free to
contact me at (760) 777-7125.
Very truly yo s,
ERIC CEJA
Assistant Planer
C: Building & Safety Department
DATE:
CASE NO:
APPLICANT:
PROPERTY OWNER:
PH #A
STAFF REPORT
PLANNING COMMISSION
AUGUST 28, 2007
SIGN APPLICATION 2007-1158
CORONEL ENTERPRISES, INC.
ESEQUIEL CORONEL
REQUEST: CONSIDERATION OF AN AMENDMENT TO AN EXISTING
SIGN PROGRAM FOR THE DURANGO BUILDING TO
ALLOW AN INCREASE IN SIGN AREA, CHANGE IN SIGN
COLOR AND TO ALLOW FOR GATOR FOAM LETTERING
LOCATION: 51-105 AVENIDA VILLA (ATTACHMENT 1)
ENVIRONMENTAL
CONSIDERATION: ON -PREMISE SIGNS ARE CATEGORICALLY EXEMPT
GENERAL PLAN UNDER CEQA GUIDELINES SECTION 15311 (a)
DESIGNATION: VC, (VILLAGE COMMERCIAL)
ZONING: VC (VILLAGE COMMERCIAL)
BACKGROUND:
Site History
The Durango Building was approved by the Planning Commission on August 22,
2000, under Village Use Permit 2000-003. The existing Sign Program (SA 2002-
609) (Attachment 2) was approved by Planning Commission on March 12, 2002.
The two-story, multi -tenant building is located at 51-105 Avenida Villa. The
approved Sign Program limits the total square footage of 'signage' for the building
and limits sign letter font style to Roman. The approved Sign Program also limits
sign materials to bronze colored plastic letters with no illumination.
SIGN PROGRAM PROPOSAL:
The applicant requests a Sign Program Amendment be approved for the Durango
Building. The amendment would allow for an increased sign area, allow variations
in sign color and font, and allow "Gator-Foam" as a permissible sign material. The
requests have been made to satisfy tenant sign needs at the building (Attachment
3). No other changes to the existing Sign Program have been requested.
SA 07-1158 Durango Building (STAFF REPORT)
ANALYSIS:
1. The proposed Sign Program Amendment would allow the addition of Gator-
Foam lettering as a permissible sign material to the existing Sign Program.
Gator-Foam signs have previously been approved as an acceptable material
within the Village.
2. The existing Sign program limits sign color to bronze. The applicant's
Proposed Sign Program Amendment would. allow additional colors to be used
for signs. The City's Sign Ordinance does not restrict sign color.
3. The proposed Sign Program Amendment would increase the permissible sign
area for an individual sign from twelve and a half (12.5) square feet to
thirteen and a half (13.5) square feet. The increase in individual sign area is
still below the City Sign Ordinance standard of 1 square foot per lineal foot
of building frontage along a street, up to maximum of 50 square feet
aggregate; the maximum sign area permissible for this building is 42, square
feet.
4. The proposed Amendment to the Sign Program would expand permissible
font styles rather than limit font to Roman. Other font styles and types are
permissible and prevalent within the City.
5. Future signs for each tenant will be submitted under the general sign permit
process as they are identified, and reviewed against the parameters of this
Sign Program as approved. All signs are required to receive property owners
consent prior to City approval.
FINDINGS:
The following findings can be made in support of Sign Application 2007-1158:
A. Sign Application 2007-1158, as recommended, is consistent with the
purpose and intent of Chapter 9.160, in that it does not conflict with the
standards as set forth in said Chapter.
B. The project as recommended is harmonious with and visually related to:
a. All signs as proposed under the Sign Program, due to the common use
of letter type and size, color and location of signs;
b. The subject buildings as the scale of the signs and letter sizes used
accentuate the building design; and
c. Surrounding development, as it will not adversely affect surrounding
land uses or obscure other adjacent conforming signs.
SA 07-1158 Durango Building (STAFF REPORT)
RECOMMENDATION:
Adopt Minute Motion 2007- approving Sign Application 2007-1158, as
submitted:
1. Final sign plans shall be submitted to the Planning Department for approval
prior to issuance of a building permit for the signs.
2. The sign program shall be amended by the applicant to reflect the addition of
Gator-Foam lettering as a permissible material, the increases in sign area, and
the changes to sign color and font style for building mounted signs.
Prepared by:
Eric Ceja, Assist t Planner
Attachments:
1. Location Map
2. Original Sign Program
3. Sign exhibit
SA 07-1158 Durango Building (STAFF REPORT)
ATTACHMENT #1
NT #2
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