SA 2003-720 Old TownTH
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January 9, 2007
Mr. Wells Marvin
Marvin Investments, Inc.
78-015 Main Street, Suite 205
La Quinta, CA 92253
SUBJECT: OLD TOWN LA QUINTA SIGN PROGRAM
Dear Mr. Marvin:
The Community Development Department has reviewed and approved your- request
to incorporate the Phase II buildings and future Phase III buildings of Old Town La
Quinta into the existing sign program. The existing buildings affected are located at
78-100 Main Street and 78-075 Main Street.
The signs for the new buildings will be reviewed with the same development
standards as the existing buildings. Placement locations will be subject to approval
by Old Town La Quinta and the Community Development Department.
If you have any further questions, please contact me at (760) 777-7125.
Sincerely,
DOUGLA R. EVANS
Community Development Director
C: Greg Butler, Building & Safety Department
Deby Conrad, Code Compliance Department
P.O. Box 1504 • LA QUINTA, CALIFORNIA 92247-1504
78-495 CALLE TAMPICO • LA QUINTA, CALIFORNIA 92253 A�
(760) 777-7000 -FAX (760) 777-7101 �(�'
NOTE TO FILE - SA 2004-791
OLD TOWN LQ, MAIN STREET GRILLE SIGNS
5/25/04
IN CHECKING ON SOME OF THE PROVISIONS WITH STAN, HIS COMMENTS INDICATE THE
FOLLOWING INTERPRETATIONS CAN BE MADE. A COPY OF THIS SHEET WILL BE PLACED
IN THE SIGN PROGRAM FOLDER SO THAT OTHER INTERPRETATIONS CAN BE ADDED OR
NOTED AS THEY COME UP.
1. THE BLADE SIGNS NEED NOT BE CONSIDERED IN DETERMINING NUMBER OF
SIGNS, OR TOTAL AREA PERMISSIBLE.
2. THE TWO BUILDING -MOUNTED ID SIGNS HAVE A TOTAL AREA OF 79.4 S.F. THE
SIGN PROGRAM, UNDER TENANT SIGN CRITERIA, CITES A 50 S.F. MAXIMUM BUT
DOES NOT REFER TO AN AGGREGATE TOTAL. AS SUCH THIS USE WAS ALLOWED
THE ADDITIONAL AREA AS PROPOSED.
3.
Minute Motion 2003-015
Sign Application 2003-720 Old Town La Quinta
Conditions of Approval — Final
September 23, 2003
1 . Sign colors shall be compatible with the Spanish/Early California style
of architecture.
2. Maximum size allowed by this program for Tenant storefront signs
may not be allowed. Criteria for determining maximum size shall
include size and shape of mounting area and building mass and bulk,
as determined by the City of La Quinta.
3. Any indirect lighting of signs shall be architecturally compatible with
the project and comply with the City of La Quinta outdoor lighting
requirements.
4. For restaurant/main tenants where "A maximum of two (2) signs or
graphic treatments are allowed per tenancy", this shall state that two
signs are permitted if they have frontage on two sides, such as would
be the case for corner locations.
P:\stan\old town\sa 2003-720 pc coa.doc
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Marvin Investments, Inc.
SIGN PROGRAM
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Monument (M) -
Monument signs to be placed at each corner of property to identify and create a boundary for
"Old Town La Quinta". Signs are to be made of typ. construction methods, and finished to match building
color and texture. Individual letters cut of 1 /4" plate aluminum, with eased edges and finished to be
distressed bronze. Letters to be recessed flush to plaster surface to prevent vandalism. Logo to be mosaic
tile background with aged brass sun beams. Base of sign to be Talavera tile detail to protect sign base
and add aesthetic value to overall design.
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Client:
MARVIN INVESTMENTS
Prolecn
OLD TOWN LA QUINTA
A—M Repmentotlw:
JIM CROSS
Dare:
July 30, 2003
Revirlone:
Client Approval:
1550 S. Gene Autry Trail
Palm Springs, CA 92264
(760)320.3042
FAX 760.320-2090
78078 Country Club Dr..ulle 106
Bermuda Dunes, Ca 92201
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July 30, 2003
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Monument (M) -
Back side of monument sign to incorporate seating area.
Seat to be formed and smooth plaster finish applied
at same time as sign construction.
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Cfent Approval:
1550 S. Gone Autry Trail
Palm Spring., CA 92264
17601320.3042
FAX 760.320.2090
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Total sign area: 32"x45" = 10 sq. ft.
Total monument sign area = 46 sq. ft.
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MARVIN INVESTMENTS
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OLD TOWN LA QUINTA
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July 30, 2003
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Letters to be stud mounted.
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MARVIN INVESTMENTS
Project:
OLD TOWN LA QUINTA
Amount Repnsenlallve:
JIM CROSS
Dale:
July 30, 2003
Revision:
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Directory (D) -
Directory sign frames and scroll detail to be of all aluminum construction to prevent corrosion and
possible rust streaks on wall. Frames to be painted wrought iron black with eased edges and to be
slightly distressed. Screen printed tiles to be used for ceramic the detail as shown. Site map to
correspond with individual Tenant names and to feature a "You Are Here" icon. Site map legend
also to indicate telephones and restroom locations. Sign/map insert to be solvent based digital
print. Insert will be mounted for ease of changeability to accommodate tenant activity.
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July 30, 2003
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Directory signs to be wall mounted, placed in
areas as needed to facilitate in assisting the
public in way finding. Directory signs to be
placed in areas deemed as entrances wherever
possible and as agreed by Owners and
City of La Quinta.
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La Quinte
Client:
MARVIN INVESTMENTS
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OLD TOWN LA QUINTA
Account Representative:
JIM CROSS
Dale:
July 30, 2003
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OLD TOWN LA QUINTA
Account Representative:
JIM CROSS
Det.:
July 30, 2003
Revisions:
Client App, Duet:
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1550 S. Gene Autry hail
Palm Springs, CA 92264
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SITE PLAN
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PLACE -
* BSI to provide a sample bracket for each
style for Owner and City of La Quinta approval.
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Blade Sign (B) -
Tenant blade signs to be double -sided constructed of materials that compliment the "Old Town"
theme and architecture. Signs should be made of distressed metals, hardwoods, sandblasted
redwood, ceramic tile, etc. Custom fabricated Blade Signs Brackets to be fabricated of wrought
iron and/or aluminum and painted or finished in colors yet to be specified.
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MARVIN INVESTMENTS
prolecl:
OLD TOWN LA QUINTA
Account Rep -
1011 -JIM CROSS
Dale:
July 30, 2003
Revisioru:
Client Approval:
1550 S. Gelre Autry hail
polm Spring., CA 92264
17601320-3042
FAX 760.320.2090
78078 Country Club Dr..ulle 106
Be—udo Dune., Ca 92201
1760) 345.9115
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OLD TOWN LA QUINTA
//. Account Representative:
•%!//J} JIM CROSS
Dale:
July 30, 2003
/ F Revisions:
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CIWM Approval:
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1550 S. Gane Autry Troll , '
Palm Springs, CA 92264
(760) 320.30
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P.1.1:
OLD TOWN LA QUINTA
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CROSS
Dal.:
July 30, 2003
11-1.1—
C11. nl Approval:
T
1550 S. Gans Autry Tm11
P.Im Spring., CA 92264
(760)320-3042
FAX 760.320.2090
711078 Country Club Dr..ull. 106
Bermuda Dun..,Ca 92201
(7 6 0) 345-9115
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LA JOLLA BANK N4
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Store Front Illuminated (SFI) -
Illuminated sign types to be reverse channel
letters, typ. pan formed of all aluminum construction.
Method of illumination to be white neon glass or LED.
All paints to be of a semi -gloss or satin finish.
Sign size, location, and overall design shall be
determined at time of Tenant sign submittal.
1. .090 Aluminum or plexiglassfaci
2. Electrode Insulating Boot 8 GTO
3. 13mm - 15mm or LED light strip:
4. Glass stand tube supports
5. Conduit lock nuts
6. Neon or LED transformer
7. 20 amp disconnect switch
8. .06 aluminum backers for front
9. 1/4" thru bolt w/ washer and nut
10. Lexan backing for reverse lighting
OLO `i'own
1.11 Qt1 ql-n
Client:
MARVIN INVESTMENTS
Project:
OLD TOWN LA QUINTA
Account Repnsenialive:
JIM CROSS
Dale:
July 30, 2003
Revieiola:
Client Approval:
1 550 S. Gene Autry hail
Palm Springs, CA 92264
(760) 320-3042
FAX 760.320-2090
78078 Country Club Dr. suite 106
Bermuda Dunes, Co 92201
(760)345-9115
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LA JOLLA BANK
Store Front Non Illuminated (SFNI) -
Non Illuminated sign types to be 1 /4" plate aluminum
individual letters, stud mounted to building fascia.
All paints to be of a semi -gloss or satin finish.
Sign size, location, and overall design shall be
determined at time of Tenant sign submittal.
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t_t., Quirl'1-11
Client:
MARVIN INVESTMENTS
Praiett:
OLD TOWN LA QUINTA
Account RepresenNIN.:
JIM CROSS
Dal.:
July 30, 2003
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1550 S. Gene Autry Trail
Pnlm Springs, CA 92264
(760) 320.3042
FAX 760-320-2090
78078 Country Club Dr. suite 106
Bermuda Dunes, Co 92201
(760) 345-9115
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Tenant Store Front Illuminated (SFI)
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MARVIN INVESTMENTS
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OLD TOWN LA QUINTA
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JIM CROSS
Dots:
July 30, 2003
Rwle1one:
Ctlent App—cl,
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1550S. Gene Aulry boil
palm Springs, CA 92264
(760)320.3042
FAX 760.320.2090
76078 Caurlry Club Dr. supe 106
Bermuda Dunes, Ca 92201
(760) 345.9115
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EXAMPLE
PHOTOS
OLD TOWN LA QUINTA
SIGN DESIGN GUIDELINES
The purpose of this sign program is to assure coordination and
compatibility between all signs within Old Town La Quinta. Tenants
are encouraged to be creative with the development of
environmental graphics as a part of their image, and will be afforded
flexibility with regard to color and logo usage.
All sign types are to be designed and fabricated with the "Old Town"
style of architecture with a rustic, early California, Spanish theme as
a basis for all sign submittals. Natural materials are encouraged as
sign substrates and letter forms such as: metals, wood, stone.
ceramic tile, etc. In some cases, Hand Painted Signage by a
journeyman sign painter will be considered as acceptable permanent
signage.
Materials such as: high density urethane and cast acrylic can be
faux finished and distressed to simulate natural materials. Tenants
are encouraged to develop signs with an authentic and distressed
flair so as to have an aged "Old Town" appearance. Gator foam,
plexiglass, high gloss paints, exposed neon or plywood signs will not
be considered for sign substrates or letter forms.
All sign submittals shall be accompanied by a material sample as a
condition of Landlord approval.
Tenant Signage shall be designed, fabricated and installed by a
reputable state licensed sign contractor at tenant's own expense.
The Old Town La Quinta Sign Program encompasses the following
sign types:
■ Tenant Directory
■ Tenant Store Front
■ Tenant Blade
■ Hand Painting
■ Ceramic Tile
■ Monument
Old Town La Quinta
TENANT DIRECTORY
"You Are Here" directories will be placed at strategic points
throughout the center as noted on the attached map. All tenants will
be featured on directories on a uniform format basis as established
by developer.
TENANT STORE FRONT SIGNAGE
Tenant will be allowed one main sign or graphic treatment at each
Tenant storefront. Tenants are allotted total 1 sq. ft. of signage per
linear ft. of storefront up to a maximum 50 sq. ft per City of La Quinta
code.
The following construction methods are permitted; other conditions
are subject to approval:
■ Non -Illuminated Letters Conforming to Sign Design
Guidelines
■ Tenant Blade Signs
■ Ceramic Tile
■ Hand Painting
■ Illuminated Letters Conforming to Sign Design Guidelines
The following construction methods are not permitted:
■ Box Channel Letter Forms with Acrylic Face
■ Vacuum Formed Plastic Letters
■ Paper, Cardboard, Styrofoam, Gator Foam, Cloth
■ Exposed Neon
■ Signs Employing Flashing, Flickering, Rotating or Moving
Lights
TENANT BLADE SIGNS
Pre -established unique decorative blade bracket designs are
available for tenant to display a blade sign. Tenants will be given
creative liberty when designing blade sign; however blade sign must
fit within a 3 sq. ft. maximum area, not to exceed 6" in depth with an
overall weight of 50 lbs.
Tenant Signage Criteria 1 of 4
Tenants will be provided a Blade Sign Bracket to install individual
tenant blade signs. These brackets shall remain the property of the
Landlord and at no time shall be moved or removed without
Landlord's prior written consent.
Sign panels shall be designed, fabricated and installed by each
Tenant using a developer -approved bracket. When installed on
Landlord's bracket, sign panel must maintain a clearance height of
84" from finished floor.
HAND PAINTING
In lieu of a three-dimensional store front sign, Tenant may opt to
have its main sign or graphic treatment hand painted by a
journeyman sign painter, so long as the design and style maintain
the sign design guidelines. Scale drawings and color renderings
must be submitted for approval to Landlord and Tenant must strictly
adhere to approved submittals.
CERAMIC TILE
Ceramic Tiles may be incorporated into the design of the Tenant's
store front sign or tenant blade sign, or both. Tenant may use
colorful tile designs replicating the "Old Town" era, or may use
Ceramic Tiles to depict an established corporate logo.
MONUMENT SIGN
Old Town La Quinta will feature four monument signs for project
identification only. Monument signs will be located at all four points
surrounding the center. The center will be built in phases; therefore,
monument signs will be placed as the phases are completed.
Monument signs will be controlled and maintained by the Landlord.
Method of illumination to be ground lighting with fixtures to be
selected by Landlord.
RESTAURANT/MAIN TENANTS — MULTIPLE SIGNAGE
At the discretion of Landlord and subject to approval by the City of La
Quinta, Electrical Signs may be allowed if deemed necessary; e.g.
Old Town La Qui, eta
Reverse Lit channel Letters for financial institutions and/or restaurant
establishments.
It is the burden of each tenant to develop and submit a Sign design
of electrical sign types that are consistent with the overall "Old Town"
theme and does not detract from it.
One main sign or graphic treatment is allowed at each Tenant
storefront and/or exterior wall. Tenants are allotted total of 1 sq. ft. of
signage per linear ft., up to a maximum of 50 sq. ft., of storefront
and/or exterior wall. A maximum of two (2) signs or graphic
treatments are allowed per Tenancy.
LIGHTING
All illuminated signs shall be fabricated, installed, and comply with
national/local building and electrical codes and shall bear the U.L.
label in an inconspicuous location. All conductors, transformers,
cabinets, housings, and other equipment shall be concealed and/or
incorporated into storefront and/or signage components.
WINDOW DISPLAY SIGNAGE
Such signage must be placed at least six -inches (6") from storefront
glazing and/or lease line. All methods of attachment including
fasteners, mounting brackets, clips and labels, disconnects, lamps
and other mechanisms must be concealed from view. Exposed neon
will not be permitted.
GENERAL SIGN REQUIREMENTS
APPLICATION FOR TENANT SIGN APPROVAL
Tenant shall submit to Landlord two (2) copies of sign layout and
shop drawings, including building elevations, location, for all signs, in
conformance with these criteria and prepared by a reputable state
licensed sign contractor using a legible scale, for Landlord's written
approval prior to sign fabrication and application for City permit.
Drawings shall indicate exact sign location on the elevation of the
building, including size, layout, design and color of proposed signs.
Tenant Signage Criteria 2 of 4
invoice the Tenant for the expense and collect same as additional
rent under the terms of the Tenant's lease.
Tenant or its sign contractor shall repair any damage to Landlord's or
Tenant's premises caused by his/her work of sign installation,
including but not limited to penetrations, leaks and/or defacement.
MAINTENANCE OF SIGNS
The signs shall be maintained in a first class condition. This includes
all sign materials, illumination, paint, and colors. If in the future a
building or fascia sign is removed, all holes and markings shall be
properly repaired and patched to achieve a like new condition for the
building fascia.
PROHIBITED SIGNS
Except for temporary grand opening banners only (per City of La
Quinta sign ordinance) for new businesses, displayed a maximum of
30 days, no other type of signage will be allowed that is not part of
the Master Sign Program.
ABANDONMENT OF SIGN
Each Tenant shall be responsible for removal of its sign within three
(3) days after vacating site. Removal of the sign shall include the
repair of the wail surface back to its original condition. If Tenant
does not repair wall surface to Landlord's satisfaction, Landlord shall
effect said maintenance or repair and Tenant shall reimburse
Landlord within ten (10) days of receipt of invoice.
EXCEPTIONS
There shall be no exceptions to the sign program other than as
already specified within this sign program.
Tenant Signage Criteria 4 of
All drawings submitted by Tenant and returned by Landlord, marked
"Disapproved" or "Rejected" must be resubmitted to Landlord as set
forth above with the required corrections.
Submittals to Landlord at:
Marvin Investments
78-080 Calle Estado, Suite 201
La Quinta, CA 92253
Ph: (760) 771-2567
Fax: (760) 771-5057
Following receipt of Landlord's written approval, Tenant shall
promptly submit approved sign drawings to the City of La Quints for
approval and issuance of the appropriate permit authorizing
installation of the signs. Tenant shall pay for the cost of obtaining
the required permits. All signs and their installation must comply with
local building and electrical codes. Local sign ordinance should be
consulted for requirements not covered in these criteria.
Submittals to City at:
City of La Quinta
Planning Department
78-495 Calle Tampico
La Quinta, CA 92253
Ph: (760) 777-7070
Fax: (760) 777-1233
Signs built and/or installed without Landlord's and City's approval
and permit, or contrary to corrections made by Landlord or City, shall
be altered to conform to these standards at the Tenant's expense. If
Tenant's sign has not been brought into conformance within fifteen
(15) days after written notice from Landlord, then Landlord shall have
the right to correct said sign, invoice the Tenant for the expense and
collect same as additional rent under the terms of the Tenant's lease.
INSURANCE
Sign contractor shall provide Landlord with Certificate of Insurance
naming Landlord and any other designated parry as additional
Old Town La Quota
insured showing evidence of worker's compensation and public
liability insurance against all damage suffered or done to any and all
persons and/or property while engaged in the construction or
erection of signs in the amount of $1,000,000.00 per occurrence,
GUARANTEE
Entire display shall be guaranteed by sign fabricator for one (1) year
from date of installation against defects in material and
workmanship. Defective parts shall be replaced without charge.
INSTALLATION OF SIGNS
Upon securing all necessary City permits, all signs shall be installed
in accordance with the approved Sign Program.
Tenant shall bear responsibility for the installation and maintenance
of all signs, including necessary fastening and bracing to securely
install the sign.
Each Tenant shall be responsible for the performance of its sign
contractor.
Landlord will provide a junction box primary electrical service
stubbed to the approximate signage area. It is the responsibility of
the Tenant's sign company to verify all conduit, transformers and
main service locations prior to the fabrication and installation of sign,
Tenant is responsible for the cost of the electrical hookup of its sign.
All electrical/illuminated signs shall carry the U.L. label and be
installed per local building codes,
All signs must be installed prior to Tenant's opening for business,
unless prior written authorization is given by Landlord.
All work shall be of excellent professional quality. Landlord reserves
the right to reject any of the work determined by the Landlord or
project architect to be improperly or inappropriately installed, or of
insufficient quality, The cost of any rework or replacement shall be
borne by the Tenant. If Tenant's sign has not been brought into
conformance within fifteen (15) days after written notice from
Landlord, then Landlord shall have the right to correct said sign,
Tenant Signage Criteria 3 of 4
*Sign locations are conceptual only. All sign locations are subject to Owners and City of La Ouinta approval.
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BUILDING B - NORTH ELEVATION
BUILDING B
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Each building to be identified with non -illuminated
individual letters in a location to be determined
by Owners and approved by City of La Quinta
BUILDING B - EAST ELEVATION
BUILDING B - WEST ELEVATION
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1550 S. G.- A A y Tnil
Fol. Springs, CA 92264
1760) 920-9042
FAX 760.320-2090
70076 Country Club Dr. sulk 106
Se.ruda Durres, Ca 92201
(760) 945.9115
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BUILDING A
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Each building to be identified with non -illuminated
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BUILDING A - NORTH ELEVATION
BUILDING A - EAST ELEVATION
BUILDING A - WEST ELEVATION
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PDI. Spring., CA 92264
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BUILDING C - NORTH ELEVATION
BUILDING C - SOUTH ELEVATION
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