SA 2001-536 Plaza La Quinta03/21/01 APPROVED BY COMMUNITY DEVELOPMENT DEPT
BY t6 iUl Ara- - DATE 3
PLAZA LA OUINTA EXHIBIT P4
SIGN CRITERIA
CASE NO.
The purpose of the attached criteria is to establish sign standards necessary to insure maximum tenant
identification within an overall harmony of design for the total shopping center.
The criteria has been designed to give tenants a considerable amount of flexibility in personalizing their own
store and at the same time allow for maximum creativity in sign design. However, since deviations from the
broad criteria would be an injustice to all other tenants who comply, conformance to the criteria will be strictly
enforced. In the interest of the center, any installed non -conforming or unapproved signs shall be brought into
conformance at the expense of the tenant.
Signing your location within the limits of the criteria is important to your business future and that of your
neighbors. All concerned with this project look forward to working with you on it. Creative and accurate
efforts now will contribute to everyone's future.
As an assistance to your planning, we offer the following:
A. GENERAL
The tenant shall pay for all signs and their installation and maintenance. The tenant shall also be
responsible for obtaining all necessary permits and approvals. You will receive assistance in this
regard from your leasing agent and the sign contractor.
B. SUGGESTED SIGNING CONTRACTOR
In order to minimize the cost of signing to the tenant, to insure safe and high quality workmanship
and materials, and to further provide for conformity, JOHN HOWENSTINE INC. has been selected as
the proposed signing contractor for the center. However, should the tenant desire to use another
contractor the approval of the Landlord is required.
C. SIGN TYPES
SIGN TYPE A - FASCIA SIGN
Exterior illuminated wood -framed file sign. Tile is dark brown. Center logo on the left, tenant logo on
the right. Borders will be an alternating color dependent upon store front, either rust, green or blue
border. Shielded fluorescent light fixture provided by owner. Custom typeface designed by JHI or
supplied by tenant.
Maximum dollar amounts have been established for these fascia -mounted signs for initial purchase, as
follows:
SIGN LENGTH
18" x 10'
18" x 12'
18" x 14„
Over 16' length
Page 1
PURCHASE PRICE
$675.00
$810.00
$945.00
By Quote
03/21/01
The above pricing includes sign blank, title, frame, design and painting. Additional cost for
installation and permits.
SIGN TYPE B - UNDER CANOPY SIGN
Constructed of 3" cedar, sandblasted background with raised letters. Doublefaced, custom designed
to emphasize store theme identification. Sign to be chain hung or bracketed under canopy.
SIGN COST - $350.00 (Price does not include bracket)
SIGN TYPE C - WALL SIGN
Single faced sandblasted wood wall sign, constructed of 3" cedar. This sign will have custom design
and colors. Dependant upon location and availability of spate, this sign will be offered in addition to
the required signs.
SIGN COST -- BY QUOTE
SIGN TYPE D — SINGLE Z MULTI- TENANT FASCIA SIGN (No limits to Tenant Floor Area)
Within a single or multi -tenant occupancy pad building, a sign shall be considered to be a fascia
sign if the sign would fall without support from the building or improvement. Additionally, these
signs shall be mounted flush against or parallel to the surface of the building facade. These signs
typically consist of either signage enclosed within a cabinet box or individual channel lit letters.
The area of rectangles, triangles, circles, and etc., or a combination thereof, as necessary to enclose
the sign shall determine total area of the sign. This total area must comply with maximum square
footage requirements of the City of La Quinta Sign Ordinance. (One (1) square foot of signage per
lineal foot of leas space frontage up to a maximum of 50 square feet.)
NOTE
1. Within a single or multi -tenant occupancy pad building, the addition of Sign Type D - fascia
sign may negate the requirement to have Sign Type A and Sign Type C upon approval of the
Landlord.
2. Logo cabinet box signs shall only be allowed if it is a part of a formally registered trademark of the
business that is used for business sign identification. Cabinet sign faces shall have opaque
backgrounds.
3. Individual internally illuminated letter signs shall not exceed 24" in height with logos not
exceeding 30" in height.
4. Individually internally illuminated letter returns and trim caps shall be limited to two colors (trim
caps and returns to be the same color). The colors shall be approved by the Community
Development Department.
5. No "halo" lit signs shall be allowed.
G. Type D signs shall be approved by the Community Development Department. Approval of the
sign may be referred to the Planning Commission if it is deemed that the design of the sign
warrants such review.
Page 2
03/21/01
D. PROCEDURE
Tenant should review these criteria and determine some preliminary sign concepts. When such
concepts are available, your leasing agent can arrange contact with you and the representative of
JOHN HOWENSTINE INC. or M&H Realty Partners.
When your final sign designs have been drawn by JOHN HOWENSTINE INC. or an approved Sign
Contractor, and approved by you, they should be submitted by your leasing agent for owner
approval. When this approval is obtained in writing, the signing contractor will complete fabrication
and delivery of your signs.
Thank you. If you have any questions on this sign criteria, your leasing agent will be happy to assist you.
M&H Property Management
PIaza La Quinta
78-401 Highway 111, Suite'V'
La Quinta, CA 92253
760.771.4580
Reference:
JOHN HOWENSTINE INC.
31884 Airway Avenue
Costa Mesa, CA 92626
(714) 557-4064
Page 3
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