SAD 1989-November 17NO'APP
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TO:
FROM:
DATE:
SUBJECT:
BACKGROUND:
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MEMORANDUM
CITY OF LA QUINTA
HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
PLANNING AND DEVELOPMENT DEPARTMENT
NOVEMBER 21, 1989
REQUEST FROM THE LA QUINTA HOTEL FOR APPROVAL OF A
SPECIAL ADVERTISING DEVICE (SEARCHLIGHTS) FOR
CHRISTMAS TREE LIGHTING CEREMONY AND WINTER
WONDERLAND CARNIVAL ON DECEMBER 5, 1989
Municipal Code Chapter 5.64, "Special Advertising Devices",
provides for a permit to be issued by the City Council for
advertising devices other than the usual and customary
permanent business identification signs. This includes items
such as searchlights.
REQUEST
The Applicant is requesting approval to use a searchlight
between 5:00 p.m. and 7:00 p.m. on the evening of. December 5,
1989. This will be in conjunction with their 6th Annual
Christmas Tree Lighting- Ceremony and Winter Wonderland
Carnival.
Attached is a°letter from the Applicant explaining the request.
CITY COUNCIL FINDINGS:
Section 5.64.020 provides, in part, that permits are to be
issued for special purposes, "...and not on a continuing basis
for permanent advertising or identification purposes"; and,
further that, "Each permit shall be issued for a specified
period of time subject to renewal for good cause shown."
MR/MEMOCC.080 -1-
In taking action of a permit, the Council must find that the
special advertising device applied for would not:
1. Constitute a traffic hazard or nuisance to adjacent or
surrounding properties or to the public at large; or,
2. Be detrimental to the public convenience. or welfare; or,
3. Be inconsistent with the various elements and objectives
of the General. Plan and all other officially adopted
policies and regulations of the City.
Conditions may be assigned to any permit granted in order to
harmonize it with the public purposes expressed in this Chapter
of the Municipal Code.
The recently -adopted "Dark Sky" Ordinance, which becomes
effective on January 17, 1990, will prohibit searchlights for
advertising purposes, unless a temporary variance is granted by
the City Council.
Action of the City Council may be taken by Minute Motion.
Staff believes no conditions of approval are necessary.
attachments:
o Letter of request from Applicant
MR/MEMOCC.080 -2-
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,,,670 626'
Mayor John Pena
City Council
City of La Quinta
November 17, 1989
Dear Mayor Pena:
"Ir
4wQq"&+(azt
Golf & Tennis Resort
An Oak Tree Hotel
49.499 Eitenhower Drive
P.O. Box 69
La Quinta. CaG%rnur 92233
619 / 564-4111
On December 5, 1989; the La Quinta Hotel will celebrate it's
sixth Christmas Tree Lighting Ceremony and Winter Wonderland Carnival.
In honor.of the City's children, proceeds from the carnival will
go to the Boy's.and Girl's Club of La Quinta.
I would like to request a permit for the use of a search light,
between the hours of 5:00pm and 7:00pm, on the evening of the 5th.
We hope that you and the City Council will honor us with your
presence, as you have in the past, so that we might introduce you.
Thank you for'your consideration:
Judee Cox
Director of Transportation
JAC/vc
cc:Judy Vossler Woodard
F?EC.�"
NOV 17 1989.
CITY OF LA QWNTA
al
ANNING g DEVELOPMENT DEPT.
NO'PLAN.S