SAD 1990-008c
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78-105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 - (619) 564-2246
November 1, 1990
Ms Gretchen S. Richards
GWR Development .
429 Santa Monica Blvd., Suite 320
Santa Monica, CA' 90401
SUBJECT: TENTATIVE TRACT 23935/SPECIAL ADVERTISING DEVICE 90-125
Dear Ms. Richards:
You are hereby authorized to move four of the twenty flags approved for Tentative
Tract 23935 ( Special Advertising Device 90-125) to the area shown on the attached
Exhibit "A".
Should you have any questions, please contact this office.
Very truly yours,
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
Glenda Lainis
Assistant -Planner
GL : bja
LTRGL.019
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
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COUNCIL MEETING DATE: SEPTEMBER 18,*1990 AGENDA CATEGORY:
ITEM TITLE: PUBLIC HEARING:
CONSIDERATION OF SPECIAL ADVERTISING BUSINESS SESSION:
DEVICE 90-008 FOR TENTATIVE TRACT
23935.' CONSENT CALENDAR:
APPLICANT: GWR DEVELOPMENT STUDY SESSION:
Pursuant to Municipal Code requirements, the Applicant is requesting
approval of flags to be displayed.in front of their subdivision.
Tentative Tract 23935 is located on the southwest corner of Miles
Avenue and Dune Palms Road.
a
FISCAL IMPLICATIONS:
APPROVED BY:
RECOMMENDATION:
Consider the request of the Applicant and take action by minute
motion
Submitted'by: Approved for submission to
City Council:
Sig atur Ski C3�y
i
RON KIEDROWSKI, CITY MANAGER
CC#9/18.F2/BJ
6
' O•C�i 1 •
� Z
MEMORANDUM
Of,
TO:
FROM:
DATE:
SUBJECT:
LOCATION:
APPLICANT:
BACKGROUND:
HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
PLANNING & DEVELOPMENT DEPARTMENT
SEPTEMBER 18, 1990
CONSIDERATION OF SPECIAL ADVERTISING DEVICE 90-008
SOUTHWEST CORNER OF MILES AVENUE AND DUNE PALMS
ROAD
GWR DEVELOPMENT
GWR Development has requested permission to erect thirty flags in front of the
temporary sales cabana located on Tentative Tract 23935 (see Attachment 1 & 2) .
These flags are 6-feet high by 2-feet wide with a beige background and the teal
topaz logo vertically positioned on the flag:
The Applicant is requesting permission to utilize these flags until completion of the
model complex when the flags will be relocated under a separate application.
Municipal Code Chapter 5.64, "Special Advertising Devices" provides for a permit
to be issued by the City Council for advertising devices other than the normal and
customary permanent business identification signs, and includes such items as flags.
ANALYSIS AND STAFF RECOMMENDATION:
The proposed number of flags (thirty) is excessive. On previous subdivisions the
City Council has granted approval for a maximum of 21 flags. Staff therefore
proposes that the City Council allows only 20 flags at this subdivision. The location
of the flags is acceptable.
COUNCIL FINDINGS/ACTION:
Section 5.64.020 provides, in part, that permits are to be issued for special
purposes, "...and not on a continuing basis for permanent advertising or
identification purposes", and further that, "Each permit shall be issued for a
specified .period of time subject to renewal for good cause shown"
MEMOGL.001 1
In taking action on a permit, the Council must find that the Special Advertising
Device applied for would not: '
1. Constitute, a traffic hazard or nuisance to adjacent or surrounding properties
or to the public at large; or, '
2. Be detrimental to the public convenience or welfare; or,
3. Be inconsistent with the various elements and objectives of the General Plan
and all other officially adopted policies and regulations of the City.
Conditions may be assigned .to any permit granted in order to harmonize it with the
public 'purposes expressed in this Chapter of the Municipal Code.
RECOMMENDATION:
Consider the request of the Applicant and take action by minute motion to•approve
Special Advertising Device application 90-008 for 20 flags for a period of one year.
Attachments:
1. Letter from Applicant requesting Special Advertising Device
2. Location of proposed flags
•
ATTACHMENT No. 1
GWR
DEVELOPMENT
'0.
August 28, 1990
Honorable John Pena.
City. Council of La Quinta
P.O. Box 1504
La Quinta, California 92253
Re: Tract #23935, Topaz in La Quinta
Dear Mr. Pena:
RECEIVED
AUG .3 0 SO
CITY of LA QU1NTA
PLANNING & DEVELOPMENT DEPT.
This.letter is to submit for your consideration, our request to
set a'series of flags at our temporary sales office.
There will be a total of 30 flags, 15 on Dune Palms Road and
15 on Miles Avenue. The flags will be 6" high by 2' wide with
a beige background and the TOPAZ LOGO set vertically in teal.
The poles will be 18' high painted.white. Please see the
attached sketch for locations.
Upon completion of the model complex, the flags -will be pulled
and relocated under a separate application.
Thank you for your consideration in this matter.
Very truly yours',
6m4-
Gregg Thompson
Project Manager
GHT/lf
Enclosure
cc: Jerry Herman
'Glenda Lanis
Dennis Cunningham
"Building Homes of Distinctive Quality Is Our Business" .
859 N. Mountain Avenue, #15B, Upland, California 91786 • (714) 276-9054 41 FAX (714) 276-0841
RECEIVED
AUG 3 0199J
CITY OF LA QUINTA
PLANNING & DEVELOPMENT DEPT.
MR
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INDEX MAP �
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GWR DEVELOPMENT
429 Santa Monica Blvd, Suite 320, Santa Monica, CA 90401
October 30, 1990
Planning & Development
City of La Quinta
Gentlemen:
RECEIVE
OCT -30 S90
CITY iOF LA QUINTA.
PLANNING & DEVELOPMENT DEFT. _
Our advertising agent, Mr. Robert Tuvell of Palm Desert, has been in touch
with you this past week with regard to the location of the approved flags
at our Topaz project in La. Quinta.
Per your request we are submitting the enclosed map and respectfully
request that we be allowed to move 4 of the above flags as noted. This
proposed site is owned by one of our limited partners and we have his
approval for this use. , Thank you for your consideration, in this matter.
Sincerely yours,
Pretcbhen S. Richards
Vice President
Marketing & Operations
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78-105 CALLE ESTADO LA QUINTA, CALIFORNIA 92253 (619) 564-2246
September 19, 1990
Mr. Gregg Thompson
859 N. Mountain Avenue, #15B
Upland, CA 91.786
SUBJECT: SPECIAL ;A;DVERTISING-DEVICE,#_90-008 (,TT:23935)
Dear Mr: Thompson:
On September 18,. 1990, the La Quinta City Council approved your request for flags
to be located along Miles Avenue and Dune Palms Road on TT 23935, in accordance
with Exhibit "A" (attached) . Please note the City Council approved 20 and not 30
flags as requested.
Should you have any questions, please contact the undersigned.
" ^ t--Very truly yours,
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
Glenda Lainis
Assistant Planner
GL:bja
cc: Building & Safety
LTRGL.015
MAILING ADDRESS - P.O. BOX 1504 LA QUINTA, CALIFORNIA 92253
RECEIVED
AUG 3 0199J
CITY OF LA QUINTA
PLANNING & DEVELOPMENT DEPT.
O
IND.�X MAP
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78-105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 (619) 564-2246
September 12, 1990
Mr. Gregg Thompson
859 N. Mountain Avenue, #F15B
Upland, CA 91786
SUBJECT: S'P-ECIAL ADVER-T'I~SING-DEVI-CE #90`=008 (TT 23935)
Dear Mr. Thompson: .
Your request for Special Advertising Devices (flags) has been placed on the Agenda
of the City Council meeting of September 18, 1990. A copy of the Staff report is
attached. You or your representative should plan to attend this meeting to answer
any questions that the City Council may have on this matter.
If you have any questions, please contact the undersigned.
Very truly. yours, _
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
Glenda Lainis
Assistant Planner
GL:bja
cc: Building & Safety
LTRGL.008 1
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
i
- TT.AC,HMENT No. 1
..�►
G wR
DEVELOPMENT ..
T
August 28, 1990 �f
RECEIVE
Honorable John Pena
City Council of La Quinta AUG.;.3 0 1990
P.O. Box 1504
La Quinta, California 92253 CITY OF lAQUiNTA.
Re:' Tract #23935; Topaz in' La - iG & DEVELOPMENT DER La Quinta '
Dear Mr. Pena:
This letter is to submit for your consideration,' our request to
set a series of flags at our temporary sales office.
There will be a total of 30 flags, 15 on Dune Palms Road and
15 on Miles Avenue. The flags will be 6',h'igh by 2' wide withii
a beige background and the'TOPAZ LOGO set vertically in teal.
The poles will bei18''high painted white. Please see the
attached sketch for locations.
_.Upon completion of the model complex, the flags will be pulled"
and relocated"under a.separate application.
Thank you for your consideration in this matter:.;'
Very truly yours,
:r
Gregg Thompson
Project Manager
GHT/lf
s
Enclosure, (�
cc: Jerry Herman '
Glenda Lanis
Dennis Cunningham
"Building Homes of Distinctive Quality Is Our Business"
859 N. Mountain Avenue, #15B, Upland, California 91786 40 (714) 276-9054 40 FAX (714) 276-0841
RECEIVED
AUK 3 019W
CITY Of LA QUINTA
PLANNING & DEVELOPMENT DEPT.
�q
O
IND.E'X MAP �4
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