SAD 1991-015J
f
NO APPLICATION
4 HLE COPU
78-105 CALLE ESTADO — LA QUINTA, CALIFORNIA 92253 - (619) 564-2246
FAX (619) 564-5617
October 7, 1991
Mr. Matthew Pollack`
Windsor Projects
29377 Rancho California Road
Suite 200
Rancho California, CA 92390
SUBJECT: S E IAL_ADV_ERTI.S.IN.G—DEV-IC.E-9. 5� (FLAGS) FOR
TRACT 23913 - QUINTERRA
Dear Mr. Pollack:
The La Quinta City Council approved Special Advertising Device
91-015 on October 1, 1991, allowing 18 flags along the street
frontage and 2, flags on the entrance street of Tract 23913 as
indicated on attached Exhibit "A". Please note the above
approval is for a period of one year.
If you have any questions, please contact the undersigned.
very truly yours,
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
Cj tit,c� ��s
Glenda M. Lainis
Associate Planner
GML:ccs
Attachment: Exhibit A
cc: Code Enforcement
MAILING ADDRESS P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
LTRGL.259/CS
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COUNCIL MEETING DATE: OCTOBER 1, 1991
ITEM TITLE:
CONSIDERATION OF SPECIAL ADVERTISING
DEVICE 91-015 FOR TRACT 23913
APPLICANT: WINDSOR PROJECTS, INC.
• FILE COPY
�Q�rw
AGENDA CATEGORY:
PUBLIC HEARING:
BUSINESS SESSION:
CONSENT CALENDAR:
STUDY SESSION:
BACKGROUND:
Pursuant to Municipal Code requirements, the Applicant is requesting approval of
flags to be displayed in front of their subdivision. Tentative Tract 23913 is located
on the northeast corner of Miles Avenue and Adams Street.
FISCAL IMPLICATION:
None
RECOMMENDATION:
APPROVED BY:
Consider the request of the Applicant and take action by Minute Motion.
Submitted by: Approved for submission to
City Council: -
RON KIEDROWSKI, CITY MANAGER
9
�; ---- - 100,
MEMORANDUM
Of tom°
TO:
FROM:
DATE:
SUBJECT:
LOCATION:
APPLICANT
BACKGROUND:
HONORABLE MAYOR AND MEMBERS OF, THE CITY COUNCIL .
PLANNING & DEVELOPMENT DEPARTMENT
OCTOBER 1, 1990
CONSIDERATION OF SPECIAL ADVERTISING DEVICE 91-015
NORTHWEST CORNER OF MILES AVENUE AND ADAMS STREET
WINDSOR PROJECTS, INC.
• r
-Windsor Projects,. Inc. has requested permission to erect 25 flags on Tentative Tract
23913 (see Attachment 2) located along Miles Avenue and Adams Street and in front
of the model home units. These flags are 8-feet high by 3-feet wide with a purple
background and a pink and aquamarine diamond pattern a few inches wide running
down the length of, the outside of the flag, ( see Attachment #2) .
Municipal Code Chapter 5.64, "Special Advertising Devices" provides for a permit
to be issued by the City Council for advertising devices other than the normal and
customary permanent business identification signs, and includes such items as flags.
ANALYSIS AND STAFF RECOMMENDATION:
The proposed number of flags (25) is excessive . On previous subdivisions the City
Council has limited the number of flags to a maximum of 21. Staff therefore proposes
that the City Council allow only 18 flags along the street frontage and 2 flags on the
entrance street as illustrated at this subdivision.
COUNCIL FINDINGS/ACTION:
Section 5.64.020 provides, in part, that permits are to be issued for special
purposes, "...and not on a continuing basis for permanent advertising Ior
identification purposes", and further that, . "Each permit shall be issued for a
specified period of time subject to renewal for good cause shown".
In taking action on a permit, the Council must find that the Special Advertising
Device applied for would not:
MEMOGL.015 1
1. Constitute a traffic hazard or, nuisance to adjacent or surrounding properties
or to the public at large; or,.
2. Be detrimental to the public convenience or welfare; or,
3. Be inconsistent with the various elements and objectives of the General Plan
and all other officially adopted policies and regulations of the City.
Conditions, may be assigned to any permit granted in order. to harmonize it with the
public purposes expressed in this, Chapter of the Municipal Code.
RECOMMENDATION:
Consider the request of the Applicant and take action by minute- motion to approve
Special Advertising Device application' 90-015 for 21 flags for a period of one-year.
Attachments:
1. Letter from Applicant requesting Special Advertising Device
2. Location and .design of proposed flags
ATT HMENT No. 1
%VWINDSOR PROJECTS, INC.
SEP r - 10,
"September 4, 1991
01Y ur ujyuiNTH
I-ANNING R. OEVEIOPMFNT OEP1
Mr. Jerry Herman
Planning Director
City of La Quinta
P.O. Box 1504
La Quinta, CA 92253
Re: Tract 23913
Flag locations
Dear Mr., Herman:
Enclosed. please find our proposed flag. locations and a sample flag
showing colors and design which are to be used during the period we
will be marketing our Quinterra Project.
We hope that the locations and flag design will meet with the
City's approval.
Sincerely,
WINDSOR PROJECTS, INC.
for
RILES AND ,AD ASSOC S
Matthew Pollack
MHP:mp
Enclosures: As stated
29377 Rancho California Road, Suite 200
Rancho California, CA 92390, (714) 676-8400
Y
' 26 QUINTERRA ,
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September 4, 1991
C11 Y Ut- LA VullITA
I-QNNING R DEVELOWNT DEPT.
Mr. Jerry Herman
Planning Director
City of La Quinta
P.O. Box 1504
La Quinta,' CA 92253
Re: Tract 23913
Flag locations
Dear Mr. Herman:
Enclosed please find our proposed flag locations and a sample flag
showing colors and design which are to be used during the period we
will be marketing our Quinterra Project.
We hope that the locations and flag design will meet with the
City's approval.
Sincerely,
WINDSOR PROJECTS, INC.
for
MILES AND AD ASSOCI S
Matthew Pollack
MHP:mp
Enclosures: As stated
29377 Rancho California Road, Suite 200
Rancho California, CA 92390, (714) 676-8400
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