SAD 1991-017NO".APPLICATION
Ti4
"
78-105 . CALLE ESTADO — LA QUINTA, - CALIFORNIA 92-253 - (619) .564-2246
FAX (619) 564-5617
December 2, 1991
Mr. Gary Moore -
45-305 Desert Eagle Court
La. Quinta, CA 92253
-SUBJECT: SPECIAI; ADVERT-IS-ING---DEVYCE-9=1=01-7
Dear Mr. Moore
On October 21, 1991, the La Quinta City Council approved your request for the use
of helium balloon to be displayed in front of TT 23935. This approval is for a period
of two months only. I It has come to our notice that the balloon was only flown for two
days and then grounded and sent for repairs. The balloon has now been repaired
and was in use on. November 22, 1991. As a result of the above, the new expiration
date for the above helium balloon is January 20, 1992.
Should you have any questions concerning the above, please contact the
undersigned.
Very truly yours,
JERRY HERMAN
PLANNING & DEVELOPMENT DIRECTOR
G1 IU��.N►, S -
GLENDA M.- LAINIS
Associate Planner
GML : bja
cc: Code Enforcement
LTRGL.054
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
• � FILE COPY
`�ttt�. a� .�QulKfry
COUNCIL MEETING DATE: OCTOBER 21, 1991
ITEM TITLE:
CONSIDERATION OF SPECIAL ADVERTISING
DEVICE 91-017 FOR TENTATIVE TRACT 23935
APPLICANT: GWR DEVELOPMENT
AGENDA CATEGORY:
PUBLIC HEARING:
BUSINESS SESSION:
CONSENT CALENDAR:
STUDY SESSION:
BACKGROUND:
Pursuant to Municipal Code requirements, the Applicant is requesting approval, of a
helium balloon or "blimp" to be displayed in front of their subdivision. Tentative
Tract 23935 is located on the southwest corner of Miles Avenue and Dune Palms Road.
FISCAL IMPLICATION:
'None
. 'APPROVED BY:
RECOMMENDATION.:
Consider the request of the Applicant and take action by Minute Motion.
Submitted by • Approved for submission to
City Council:
RON KIEDROWSKI, CITY MANAGER-
CC#4/16.F1
TO:
FROM:
DATE:
SUBJECT:
LOCATION:
APPLICANT:
BACKGROUND:
i
.MEMORANDUM
HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL .
PLANNING & DEVELOPMENT DEPARTMENT
OCTOBER 21, 1991
CONSIDERATION OF SPECIAL ADVERTISING DEVICE 91-017
SOUTHWEST CORNER OF MILES AVENUE AND DUNE PALMS
ROAD
GWR DEVELOPMENT
GWR Development has requested permission to install a helium balloon above
Tentative Tract 23935 ( see Attachment 1, 2 & 3) adjacent to the tract entry at Miles
Avenue and Seeley Drive. This balloon is approximately 5-feet 6-inches by 16-feet
and has a volume of 303 cubic feet. The balloon has a white background, green
lettering ("Topaz") horizontally positioned on the balloon and has red fins. The
balloon would be placed 100 feet above the ground
Municipal Code Chapter 5.64, "Special Advertising Devices" provides for a permit
to be issued by the City Council for advertising devices other than the normal and
customary permanent business identification' signs, and includes such items as
helium balloons.
COUNCIL FINDINGS/ACTION:
Section 5.64.020 provides, in part, that permits are to be issued for special
purposes, "...and not on a continuing basis for permanent advertising or
identification purposes", and further that, "Each permit shall be issued for a
specified period of time subject to renewal for good cause shown".
In taking action on a permit, the Council must find that the Special Advertising
Device applied for would not:
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties
or to the public at large; or,
2. Be detrimental to the public convenience or welfare; or,�
MEMOGL.001 1
3. Be inconsistent with the various elements and objectives of the General Plan
and all other' officially adopted policies and regulations of the City.
Conditions may be assigned to any permit granted in order to harmonize it with the
public purposes expressed in this Chapter of the Municipal Code.
RECOMMENDATION:
Consider the request of the Applicant and take action by minute motion -to approve
or deny, Special Advertising Device application • 90-017 for a.' helium balloon on
Tentative Tract 23935. If approved, appropriate conditions should -be imposed.
Attachments: `
1. Letter from Applicant requesting Special Advertising Device
2. Map showing location of proposed balloon
3. Detailed information on helium balloons
MEMOGL.001
saw
ATTACHMENT No.. 1
October 7, 1991
City Of La Quinta t1 r
City Council 11�►,,
P.O. Box 1504
78105 Calle Estado O C T 0 8 i991
La Quinta, Ca. •92253
CITY 0` lA GUIh7A
PIA;ffl;NG nCI:.-RTMff
Re: Advertising Balloon a.�..�,..
To whom it may concern;
As you are aware of, we are all facing'a long .and tough fight against
this so called "recession." In order to strike up new enthusiasm for
our product, it is necessary to advertise in an efficient yet -effective
manner. It is at our request that the City of La Quinta place us on the
earliest. City Council aggenda as we are proposing the following:
One (AA-3 Ad Air Products Balloon), approximately 5'6" x 16', Helium
Volume of 303 cu. ft., at a net weight of 22 lbs. Colors and sizes of
letters are denoted on attached diagram. We would like to put this
advertising plan into action at your earliest approval.
If you have any questions regarding the details in this matter, please
do not hesitate to contact me at 619-772-3336.
Thank You,
k
Sincerely,
De ert View Homes, Ltd.
Gar Moore
Sales Consultant
cc: Planning:Director- Jerry Herman
5
ATTACHMENT No. 2
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ATTACHMENT No
•
12 1 714 687 7066 MJC/TANGIBLE AD.
0
08/30/91 11:63
P02
)RICE
affective January 1, 1991
MODEL.
SIT_ HELIUM NET SHIPPING
_ _VOLUME LIFT_ WEIGHT
Ad AI Sells (Sphere)
AA-73
713" diameter 180 cu. ft. S lbs.
13 lbs. $46S.00
AA-$3
6'3" diameter 290 cu. ft. 11 lbs.
15 lbs. $570.00
AA-t00
10' diameter 624 cu. ft. 23 lbs.
22 lbs. $695.00 _
Hot Air Balloon Shape4
HAS-1
Tx 7'8" tall 170 cu. N. 4 lbs.
12 lbs. $560,00
HAB-2
8' x 8'8" tell 310 cu. ft. 9 lbs.
10, x 10'10" tall b00 cu. ft. 191bs.
1S lbs. $660.00
201bs. $795.00
HAS-3
HAB-3M
10, x 10'10" tall fi00 cu. ft. �19 lbs.
20 lbs. _ S850.00
Ad Alt Blimps
AA-1
4'9" x 12' 113 cu. It. 2 lbs.
14 lbs. $785.00
AA-2
5'3" x 130 cu. ' 16ft. 4 lbs.
208
16 lbs. S96S.00
AA
V WI l;ti� i--l.
3� Ib�
A.11295,00,
p
8'6" x 25' 94o cu. It. _ 1 I C
45 lbs. $1080.00
On orders for 3 to 5 units of same model, Mud 6% from above
prices.
For 6 or more units of same model; dedubt Ift from above
prices.
Each inflatable comes Complete and heady 10 U14 tft fhf following standard equipment
Two 160 toot letfwr lines a Inflation hose a tompletd hfpafr kit a
Operating instructions
t
STANDARD COLORS A COL014 PATTERNS—Alell�1
AD AIR BALLS (AA-73. AA-93. AA•100)
1Q1-
Op
Yellow, White. Red. or Red & White Striped
1 (
HOT AIR BALLOON SHAPES (HAO•1114AB-2. HAD-3)
t
Yellow, White, Red, or Red A White Stdoed
c.
MULTI -COLOR HOT Alp BALLOON SHAPE (HAB-3M)
Green d Blue with White Center 4
Red b Orange with White Center::
Red a white with Blue Cedtkr
Red d► Blue with Yello* Center,
"'` W90
2 ::
M J C.TPX. ':.S
�'a
�
E.:! CAL'.'OF ::.1AVC�"JS
White Bod WI
Y e:
R.V.f.2't;?, CALI.1oMjA �t09
Red Body with White Fine r
t71f rE7-4rt1
Sliver Body with mue Fins
gnrr.IAL COLORS AND COLOR COMBINATIONS _
._ „_, _, _,. ,....,ie►,i„• oe.�
2. ,...�...__..�...
ARTWORK PRICESm 1991 or.I CALL ?oF:' AAvtXJ,
(CUSTOM PAINTED ON TWO SIDES)
All artwork Is hand painted by professional artists. The complexity of your artwork largely determines the cost of your
advertising copy. Artwork charge for each Inflatable.
TO DETERMINE THE PRICE OF YOUR ARTWORK...
1. Just compare your artwork (copy) with the
pictures in the catalog.
2. Follow the chart below.
SIMPLE MEDIUM Hidif 1 SIMr+IE MEDIVO ritt;►1
MOoEi. Co PL9XIYY COMPLEXITr COMPLEXITY moot.I COMPLEXITY COMPLEXITY_ COMPLEXITY
AAyi3� �= ':30,W S30S.00 5390.00 AA-1 $210.00 $285.00 $380.00
AA-83 260.00 340.00 435.On AA-2 220.00 300.00 385.00
AA-100 275.00 360.00 406.0rr AA-3 260.00 325.00 420.00
HAB-1 230.00 305.00 3 ' ' 1 AA-6 290.00 375.00 480.00
HAB-2 265.00 346.00 A ' J.rA AA-9 315.00 410.00 495.00
HAB-3 285.00 370.00 475.u0 (T)
HAB-31VI 230.00 305.00 • 390.00
ACCESSORIES
SELF -STICK LETTIEAS HANGING NET SIGN'
(ADHESIVE BACKED) ,
For application to hull of the balloon - available In
black or white
12" Pre Cut Letters ....................... $ 7.00 ea.
24'! Pre Cut Letters ....................... S 9.50 ea.
36" Pre Cut Letters ....................... $12.50 9c.
FOR CUTTING YOUR OWN LETTERS AND/OR DESIGNS
Adhesive Backed Nylon (12 sq. ft.) .......... ...4+4.50
12" Block Letter Stencil Set ................. .19.50
*(Not sign Glitches to main tether line b performs bast on models with
Of of 1 lbs. or more. Pre Cut Letters available In bled or red.
NET SIGN (3 fl. x 50 ft. maximum) ........
$118.00 ea.
12" Pre Cut Letters ......................
5.0008.
12" Pre Cut Letters -applied to net..........
7.50 ea.
24" Pre Cut Letters ......................
7.5008.
24" Pre Cut Letters -applied to net.........
10.00 ea.
36" Pre Cut Letters ......................
10,50 ea.
31r Pre Cut Letters- applied to net ........
13.00 eft.
Materiel to cut your own letters ...........
11.00 yd.
CI6er vinyl tape (to attach letters) .......... 5.50/roll
100 FOOT PENNANT STRIP (attaches to either teth8r line) ........... . .............
(with assorted color pennants)
NIGHT LIGHTING PACKAGE (with 130 ft. extenslOh cord) ...................... $195.00
(performs best on models with lift of 9 iba. or mo(a) f
AIR ONLY INFLATION MOTOR (110 v) ........:... a ... .......................... �S78.b�
TIE -DOWN NET (tor securing balloon at ground or tooltop level when not Ilying) :17SBt Qd?
E-LINE GIANT.
Ideal For Short'Term Usage
For advertisers not rerluiriri,y the premlum raualily,.custorr► features and durability of fererl by the
hand crafted AD AIR inflatables, we now off Pr the newly developed E-LINE of imported inflatables
Unbeatable value for limited usage.
E-Line inflatables are constructed of a standard vinyl in a heavier gauge than Competitive
billboard balloons. This vinyl increases durability and lowers operating cost due to lower rate of
helium loss. Standard vinyl, however, is more susceptible to temperature changes than tht•
exclusive formula rubberized vinyl used in the Ad Air line of inflatables.
r 7'6" diameter
RE-76 (7 % It. Ball)
j 196 cu. It. 14 lbe.F21
lbs.
$205.00
rtE-100 (10 ft. Ball) 10' piglneter
524 Cu. it. 23 Iba.hS.
S305.00
ME-HAB (10 ft. Hot Air Balloon Shape) 810' x10'10" tell
350 cu. ft. 17 Ibs.
12 lbs.
$350.00 (14,
eE-13 (13 It. Blimp) 5'6"03' length
160 cu. ft. 15 lbs.
5 lbs.
S395.00
1,tE-16 (18 It. Blimp) 6'6"xl6' length
330 cu. It. 23 lbs.
9 lbs.
$550.00
Each E-Line balloon Includes Operating Instructions, Nylon Harness, 150 loot Tether
Line and
Repair Kit.
BALLS A HOT AIR SHAPES: While. Yellow. Red,
nod and White Striped.
BLIMPS: White body witty Red Fins, Yellow Body
with nod Fins. Red Body with
While pins.
•all
IRM
i
M J GtAt, '".
aE:1 CALIJORNA AVEM
RWERs!ot! C/W�'OfwtA •>lm
(710 • tti7-4171
N E-16 $ 230.00
OE-100
$270.00
RE-HAB
snn' 00
NE-13
$21`Y'"
NE-16
5260.00
MO5100
$390.00
$365.00
$460.00
$365.00
$470.00
$290.00
$365.00
$325.00
$420.00
'To determine the complexity of your artwork, please sets
Ad Air catalog for examples of different compiexilies.
Artwork charge for vAch Infletahly.
Self -stick Rlock lullers also available (Sve Ad Air Price I.ist)
(T)
4 it. Inflation Hose (TAnk OpArAted) ................... S60.00
150 rout Back-up Nylr.trr Tether We .................. S16.00 (r)
October 7, 1991
City Of La Quinta
City Council
P.O. Box 1504
78105 Calle Estado
La Quinta, Ca. 92253
Re: Advertising Balloon
To whom it may concern,
' C T ' 1 199,
1 L,�Iim
PLANNING OtPWW jT -
As you are aware of, we are all facing a long and tough fight against
this so called "recession." In order to strike up new enthusiasm for
our product, it is necessary to advertise in an efficient yet effective
manner. It is at our request that the City of La Quinta place us on the
earliest City Council aggenda as we are proposing the following:
One (AA-3 Ad Air Products Balloon), approximately 516" x 161, Helium
Volume of 303 cu.''ft., at a net weight of 22 lbs. Colors and sizes of
letters are denoted on attached diagram. We would like to put this
advertising plan into action at your earliest approval.
If you have any questions regarding the details in this matter, please
do not hesitate to contact me at 619-772-3336.
Thank You,
Sincerely,
De ert View Homes, Ltd.
Gar Moore
Sales Consultant
cc: Planning Director- Jerry Herman
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1 114 687 7066 MPTANG I BLE AD.
-U .08/30/91 11-63
P02
affective January 1, 1991
NO
HC-LIUM NET, SHIPPI
MOUL sizi-
VOLUME.- 4, Lir-T, WEIGHT
Ad Air Balls (Sphere)
AA-73 71311 diameter ISO cu. 5 13 lbs. $465.00
AA-63 8*3" diameter 290 Cu. ft. 11. 1 b 6 115 lbs. $570.00
AA-100 101 diameter, 624 cu.,ft.93 ibi, 22 lbs. $695.00,
-
---Hol Air Balloon Shapes
'1
HAF1- i k 71811 toll 170 Cu. it. S3. 4bM 12 lbs. $560,004
HAS-2 x ale" tall SO Cu. fi. 0 ibe. iS Ibs. $660.00
HAS-3 10, k 10,10" tall sw Cui ft lbt.'�-' 20 lbs., $796.00
AB-3'M 10, x 10,10" tall
H 900 6u: 11L 90 lbs.-
Ad Air Blimps
AA-1 4'9" x IT I 13,cU., fi. 2 lbs.' 14 lbs. $785.00
AA-2 6'3" x 13' 160 tau, ft. 4 i0k 16 Ibs. $965.00
40
4 10N
ly
7
VIM
V.
itibME
04 WY';
AA-9 816" 9 25' clii" 46 Ibs._ $1980.00,
'646 jj6i� above pilcot
On orders 160 3 to 5 units of Wni MWO1 'IdA641
For 0 or m 0-r6 unitsibf gitm 4 ftiodii+dhdu&16§10 ham ibdve prices.
Eath 11ifletablo Comes complete grid i*Ady ib U64*111h 06 1161116WW4 8186dord iquIpMent
Two ISO foot !ether lines 6 Infitillon'fibst 6-6,6'M 16UW6ikkII_6 Operating Insituellons
STANDARD COLORS & doLbit P&*ERNS
AD AIR BALLS (AA-11, AA*iikii AA4W)
Yellow, White, Red.. or Red WhIii-Sthood
OZO
HOT AIR OALL66N 91406 (WAi!i;AA0-2iHAB-3)
Yellow, White, Red; tie Red W11116 80106d
_kJ
MULI-I;CbLOR HOT Ain bALlLd69'8'WA0k.(kAB-3M)
Green & Blue With WhIt6 b6fiidi'� rj'"fl, T
Red & Orange With Whit# .1 z,'
Red A White With Blue UO d6hI
Red Blue With Y6116W 66j4,
White Body Bll '� Avrw
FINZ�-2V2, CAL1,70MA 0203
Red Body With Whilid 01 (711 E'7-4-4 71
F
Silver Body With Blue'Flni �3
SPECIAL COLORS AND COLOR COMBINATIONS
6lI6Wjhg'l'j is Complete ilit of all colors available: Red,*
Ih addition to the gbove Standard Colors & Cola( Patt6rhd; ihi t ' - " . f f I
0-ii—. esl.ii— nni;�, i artho hioin niwsi�. Miw-#74. Olklif itI;0'-Wh7Ahd-'Ma' CA.-, 11 .
3
2.
6 1 a ARTWORK - PRICE4m l 991
4( PO�ow iCUSTOM PAINTED CIN TWO SIDES)
� FQ& "
OL;. I CALV0R:: A AVCNJ'm�
Vid f E?-4471
All artwork is hand painted by professional artists. The complexity of your artwork largely determines the cost of your
advertising copy. Artwork charge for each inflatable.
TO DETERMINE TH15 PRICE 1= YOUR ARTWORK:..
1. .lust compare your artwork (copy) With the
pictures in the catalog.
2. Follow the chart below.
SIMPLE MEDIUM HIGH SIMPLE MEDIVO 14IGH
MODEL COMPLEXITY COMPLEXITY COMPLEXITY MObl.l COMPLEXITY COMPLEXITY COMPLEXITY
q�� '' " � 3iy16b� $308.00 $390.00 AA-1 $210.00 $285.00 $380.00
AA-83 166.06 340.00 435.00 AA-2 220.00 300.00 385.00
AA-100 275.00 360.00 406,firI AA,3 260.00 325.00 420.00
HAB-1 230.00 305.00 3 ' " 1 AA-6 290.00 376.00 480.00
HAB-2 265.00 345.00 0 ' J.I.0 AA:g 315.00 410.00 495.00
HAB-3 285.00 370.00 4 r5.00 (T)
HAB-31VI 230,00 305.00 390.00
ACCESSO.Ales
SELF -STICK LETTERS HANGING NET SIGN'
(ADHESIVE BACKED)
*(#161 il9n itieches to mein tether line & part brm6 bail on models wit h
For application to hull of the balloon - available In `iiN 611 Ibi: or mote. Pre Cut Letters Mvailable in bisel or red.
black or white NEt 310N (3 ft. x 601t. maximum) ....... , 5118.00 ea.
12" Pre Cut Letters ....................... $ 7.00 ea. 1 ��+ prb true Letters ... .. , :.. 5.00 ea.
24" Pre Cut Letters ....................... $ 9.50 ea: 171i Otfj rout Letters -applied to net......... 7.50 ea.
36" Pre Cut letters ....................... $12.50 ea, 24" Orb Cut Letters ...................... 7.50 ea.
14',j Ofb CIN Letters -applied to net ....... , . 10.00 ea.
FOR CUTTING YOUR OWN LETTERS AND/on DESIONS *' pre 0' Ut Letters , ... i , , , ... , ... , . 10.50 ea.
30 Pte t;Ut Letters- applied to net :....... 13.00 et1.
Adhesive Backed Nylon (12 sq. ft.) .............. a I.A.50' Mi)etiel to cut your own letters. , :........ 11.00 yd.
12" Block Letter Stencil Set .............: . .. i9.50. ' Gait Vinyl tapd (to attach letters) ......... , 5.50/roll
100 FOOT PENNANT STRIP (attaches to either tethat Iifie) :. . ..:......
(with assorted color pennants)
N1014T LIGHTING PACKAGE (with 130 ft. exiensiah cord) $195.00
(performs best on models with lift of 9 lba. bt mote)
AIR ONLY INFLATION MOTOR (110 v) ........... ; : i :. a . . . ............. . . . .......Cyr
TIE -DOWN NET (for securing balloon it ground bt tt oftop IeVel When not flying) . ; .�: $8�*;a��'1%0
� E-LINE GIANT MR
Ideal For Short. term, Usage
For advertisers not requiring the prervilum quality;.custorn features and durability offered by the
hand crafted AD AIR inflatables, we now offer the newly developed E-LINE of irnportc�d inflatahles
Unbeatable value for limitpd usage.
E-Line inflatables are constructed of a standard vihyl in a heavier gauge than competitive
billboard balloons. This vinyl increases durability and lowers operating cast due to I(Mer rate 01
helium loss. Standard vinyl, however, is more susceptible to temperature changes tharl the
exclusive: formula rubberized vinyl used in the Ad. Air line of inflatables.
ft: gafl j
}'
disiite�df '
rr
6 Eu. lt.
14 Ibg.
5 Ibs.r
g205.00
NE-76 (?iS
x �.
kE-100 (10 ft. Ball)
10' )iatnetee
8110'•00'10, tall
524 0, ft.
350 cu. ft.
23 lbs.
17 lbs.
', IhS.
12 lbs.
5305.40
$350.00
(fit
NE-HAB (10 fr. Hot Alr Balloon Shape)
#E-13 (13 It. Blimp)
5'61103' length
160 cu, ft.
15 lbs.
5 lbs,
s396.00
�E-16 (18 ft. Blimp)
6'6"xt6' ledgili
330 cu. It.
23 lbs.
9 Ibs•
$550.00-
Each E-Line balloon Includes Operating Instructions; Nylon Harness, 150 foot Tether Line and
Repair Kit,
.. • e • • • •IL
BALLS b HOT AIR SHAPES: white. Yellow, k6d;jied and White Striped.
BLIMPS: White body with Red Firir;, Yellow body with hod Fins, Red Body with WhilF: Hnx.
' • • •
aE-78 ,. $230,00
$390.00
#E-100 $270A0 ,,.. , :.. MwS3l35.00
$460.00
AE-HAB $2q 00 _: ;$385.00
$470.00 (T)
rN
�
10 '
OE-13 $21_ $290.00
$365.00
41
NE-18 $260.00 . $325.00
$420 00
'To determihe the c;ornoldx1ty of Vout Artwork, please
seu
MJMAN 4'CLV
6E'1 CAI.IOR' AVEMI
Ad Air catalog. for exampies of dillatent cornplcxilies.
n1v&"RB!pB, CAIJ, ORNUA 9AC09
Artwork charge for bath Iriflalablii,
(»V` ee7-4471
Self -stick Block lutiers also availiiHle (s!o± Ad Air
Price list)
Nil
4 ft. Inflation Hosn (Tank bpe(Ated) ...................
$60.00
150 foot Back-up Nylr.rn Tethai Llh6 ....+:...........
$15.00 (T)