SAD 1992-0231
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COUNCIL MEETING DATE: APRIL 7, 1992
TTF.M TTTLF:
SPECIAL ADVERTISING DEVICE 92-023 FOR THE
VILLAGE AT LA QUINTA MAINSTREET
MARKETPLACE.
APPLICANT: LA QUINTA CHAMBER OF
COMMERCE
AGENDA CATEGORY:
PUBLIC HEARING
BUSINESS SESSION:
CONSENT CALENDAR:
STUDY SESSION:
BACKGROUND:
The La Quinta Chamber of Commerce is requesting special advertising devices to be
located throughout the City. The signs will advertise and provide directional signage
for the Village at La Quinta Mainstreet Marketplace to be held each Friday starting April
17, 1992.
FISCAL IMPLICATIONS:
None
APPROVED BY:
RECOMMENDATION:
Consider the request of the. Applicant and take action by Minute Motion to approve
Special Advertising Device 92-023 for a six week period, subject to Conditions 1-5.
Submitted by: Approved for submission to City Council:
RON KIEDROWSKI, CITY MANAGER
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MEMORANDUM
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TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: PLANNING & DEVELOPMENT DEPARTMENT
DATE: APRIL 7, 1992
SUBJECT: REQUEST FROM THE LA QUINTA CHAMBER OF COMMERCE FOR
SPECIAL ADVERTISING DEVICES (SAD 92-023) IN CONJUNCTION
WITH THE VILLAGE AT LA QUINTA MAINSTREET MARKETPLACE (SEE
ATTACHMENT #1)
BACKGROUND:
Municipal Code Chapter 5.64, "Special Advertising Devices", provides for a permit
to be issued by the City Council for advertising devices other than the usual and
customary permanent business identification signs and includes signage for special
events / occasions .
REQUESTS:
The La Quinta Chamber of Commerce requests signage to be placed along Washington
Street and Calle Tampico. The signs would be professionally done and installed for
six weeks beginning Thursday, April 16, 1992 and removed Saturday, May 30, 1992.
DISCUSSION:
1. The proposed signs will be located within City right-of-way and on private
property.
2. The Public Works Department requires that the signs should be located so as
not to create a traffic hazard.
CITY COUNCIL FINDINGS/ACTION:
Section 5.64.020 provides, in part, that permits are to be issued for special
purposes, " ... and not on a continuing . basis for permanent advertising or
identification purposes"; and further that, "Each permit shall be issued for a
specific period of time subject to renewal for good cause shown."
In taking action on a permit, the Council must find that the special advertising
device applied for would not:
MEMOJH.185 1
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties
or to the public at large; or,
2. Be detrimental to the public convenience or welfare; or,
3. Be inconsistent with the various elements and objectives of the General Plan
and all other officially adopted policies and regulations of the City.
Conditions may be assigned to any permit granted in order to harmonize it with the.
public purposes expressed in this Chapter of the Municipal Code.
COUNCIL ACTION:
Action of the Council may be taken by Minute Motion to approve or deny the request.
SUGGESTED CONDITIONS IF THE REQUEST IS APPROVED:
1. Signs located along streets without curbs must maintain a six-foot setback
.between the sign edge and the edge of -the pavement.
2. The edge of signs located along streets with curbs shall not be any closer than
5 feet from the back of the curb.
3. The signs shall not obstruct vision of any traffic control devices.
4. All signs must be removed by May 30, 1992.
5. Written authorization from the property owner must be obtained before
installation of a sign on private property. A copy of this authorization shall
be provided to the City.
Attachments:
1. Letter from La Quinta Chamber of Commerce requesting Special Advertising
Devices.
2. Map showing location of signs. .
3. Proposed sign
MEMOJH.185 2
<T H E C I T Y 0�
April 8, 1992(Tenin1,t.�
1981 - 1991 Carat Decade ;a
Ms. Lynn Kerr
La Quinta Chamber of Commerce
P. O. Box 255
La Quinta, CA 92253
SUBJECT: MINOR TEMPORARY OUTDOOR EVENT 92-042 (VILLAGE AT LA
QUINTA MAINSTREET MARKETPLACE)
Dear Ms. Kerr:
This is to inform you that your request for a Village at La Quinta Mainstreet
Marketplace is hereby approved by the Planning and Development Department
subject to the following conditions:
1. The Marketplace is approved to be held on Friday evenings between the hours
of 6 : 00 P . M . and 10 : 00 P . M . , except for the week before and the week of the
March La Quinta Arts Festival and the week of the Village Faire which is held'
in the fall. The permit is, approved subject to City review after three months
or if the City receives a complaint which -it considers to be valid. The City
may impose additional conditions or revoke this permit at the time of review.
2. Calle Estado between Avenida Bermudas and Desert Club Drive may be closed
from 5:30 P.M. to 10:30 P.M. Except for the first nights operation on April
17, 1992, at which time the City shall install and remove traffic barriers and
"No Parking" signs, traffic barriers and "No Parking" signs are to be placed
and removed by the La Quina Chamber of Commerce.
3. Prior to the first nights operation on April 17, 1992, the Chamber shall
'.
personally notify each tenant or occupant on Calle Estado of the Mainstreet
Marketplace activities and the need to have vehicles removed from the street
by 5:30 P.M.
4. A minimum 20 foot wide unobstructed fire lane on both sides of the street shall
'
be provided at all times during the street fair operation.
5. Permits for temporary use structures (tents, stands, stage, etc.) or any open
&
1;11flame
devices shall be obtained from the Riverside County Fire Department
prior to installation in use.
6. Fire extinguishers shall be provided along every 75 feet of the street on both
40
sides of the street by the Applicant at each Marketplace.
7. Vendors who, sell alcoholic beverages shall obtain a license from the Alcohol
Beverage Control.,
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8. Applicant shall .provide one on -site Sheriff's Deputy from 5:30 P.M. to 11:00
P.M. during the Marketplace.
City of La Quinta
Post Office Box 1504 ♦ 78-105 Calle Estado
LTRSS.149 La Quinta, California 92253
Phone (619) 564-2246, Fax (619) 564-5617
Design & Production: Mark Palmer Design. 619-346-0772
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9. A minimum two portable restrooms shall be provided for the Marketplace.~
Location and length of time they may be left in place shall be approved by the
City prior to the first Marketplace.
10. Applicant shall provide $1 million liability insurance policy for Marketplace
activities which "hold harmless" the City of La Quinta and lists the City of La
Quinta and its employees, etc. as co-insured.
11. All vendors or operators shall obtain a City business license after approval by
the Chamber of Commerce.
12. Each vendor shall be reviewed and approved for operation by the County
Health Department, as required._'
13. Applicant shall provide a vehicle barrier at the driveway adjacent to the La
Quinta Meat Market and the La Quinta Public Library to the east.
14. Any extension cords for electricity must be heavy duty and equipped with GFI
with extension cords _taped to the ground. Vendors must obtain property
owners approval to utilize electrical plugs in adjacent buildings.
15. Prior. to use of any private property, the Applicant shall obtain written
approval from the property owner.
16. Temporary trash bins shall be placed throughout the street with Applicant
insuring that all trash and debris is cleaned up at the closing of the
Marketplace.
Additionally, the City Council at their meeting of April 7, 1992, approved your
request for special advertising devices (SAD 92-023) as submitted, subject to
conditions (attached) .
Should you have any questions concerning the above information, please feel free
to contact this office.
Very truly yours,'
JERRY HER.MAN
PLANNING & DEVELOPMENT DIRECTOR
�IAra1,
STAN B . SAWA
Principal Planner
SBS : bja
Enclosure: SAD 92-023 Staff report
cc: City Manager
Engineering Department
Building & Safety Department
Sheriff's Department
Fire Marshal
Health Department
LTRSS.149 2
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