SAD 1994-0401
NO. APPLICATION
f 1
6
78-495 ` CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
February 2, 1994
Ms. Marie Keefe
Laguna De La Paz
48-226 Vista de Nopal
La Quinta, CA 92253
SUBJECT: SPECIAL ADVERTISING DEVICE 94-040'
Dear Ms. Keefe:
This is to report to you that the City Council at its meeting of February 1, 1994; approved your
request for subdivision flags for your project west of Washington Street and south of 48th
Avenue extended. This approval is for six months from February 1, 1994, and prior to the end
of the approval period you may apply for an extension which shall also. require City Council
review. Enclosed is a copy of the final Conditions of; Approval for .your case.
Should have any questions, please feel free to contact the undersigned.
Very truly yours,
Y HE AN
NG &: DEVELOPMENT DIRECTOR
TROUSDELL -
A iate Planner
GT:bjs
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Enclosure
cc: Code Enforcement
LTRGT.132
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA' 92253
CONDITIONS OF APPROVAL - FINAL
SPECLAL ADVERTISING DEVICE 93-039 (SNELLENBERGER)
FEBRUARY 1, 1994
* Modified by' City Council on February 1, 1994
FINDINGS:
1. The proposed temporary on -site flags have been determined to'be exempt,
Class 11, Section 15311 (6), from the- provisions of CEQA .
2. The conditions stated below are deemed necessary to protect the health,
safety, and welfare of the community..
3. The temporary advertising is consistent with the standards of the Municipal
Code of the City.of La Quinta.
CONDITIONS:
*1. The four temporary flags shall be allowed for a six month period which shall
expire on August 1,. 1994 . The applicant can apply for an extension to this.
permit provided a written request is made to the City Council 30-days prior
to the expiration of the permit.
2 . The . temporary flags shall be maintained in good condition while they are
displayed. ` Should the flags, become torn or ripped they shall be removed from
the PVC poles and replaced with new flags.
3. The flags shall be installed behind the existing .monument sign per the
exhibits on file with the Planning and Development Department.
CON"RVL.oaa
t
COUNCIL MEETING 'DATE: FEB RUARY 1, 1994
ITEM TITLE:
CONSIDERATION OF SPECIAL ADVERTISING
DEVICE 94-040 FOR APPROVAL OF
SUBDIVISION FLAGS FOR "LAGUNA DE LA
PAZ" ON THE WEST SIDE OF WASHINGTON
STREET AT 48TH AVENUE
F:1-9 aft UiT. ito
ROGER SNELLENBERGER & ASSOCIATES
(MS. MARIE KEEFE)
SUMMARY:
AGENDA CATEGORY:
PUBLIC HEARING:
BUSINESS SESSION:
CONSENT CALENDAR:
STUDY SESSION:
The applicant has requested approval to install four subdivision flags adjacent to the
project's northeast property. line on Washington Street at 48th Avenue. The City's policy.
is to allow temporary flags. for a period of one year, subject to an extension. .
FISCAL IMPLICATIONS:
None.
APPROVED BY:
RECOMMENDATION:
Move to approve Special Advertising Device 94-040; permitting four temporary flags for the
Laguna De La Paz project subject to the attached Findings and Conditions of Approval.
Submitted by:
Approved for submission to City
uncil :
'OR ROBERT L. HUNT, CITY MANAGER
CITY OF LA Q UINTA
MEMORANDUM
HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: . PLANNING & DEVELOPMENT DEPARTMENT
DATE: FEBRUARY 1, 1994
SUBJECT: CONSIDERATION OF SPECIAL ADVERTISING DEVICE 94-040
FOR APPROVAL OF SUBDIVISION FLAGS FOR "LAGUNA DE LA
PAZ" ON THE WEST SIDE OF WASHINGTON STREET AT 48TH.
AVENUE
APPLICANT: ` ROGER SNELLENBERGER & ASSOCIATES (MS. MARIE KEEFE)
ISSUE:
Municipal Code Chapter 5.64 ( Special Advertising Devices) provides for a permit to
be issued by the City Council for advertising devices other that the usual and
customary permanent business identification signs. This includes flags, as
requested in this application.
BACKGROUND:
General
Roger Snellenberger Development has requested approval to install four flags on
+18-foot high poles at the northeast corner of the project, behind their newly
constructed monument sign at the.southwest corner of 48th Avenue and Washington
Street. The flags are made of turquoise canvas and do not have any information
printed on them. Each flag is +2J-feet by +6-feet in size. ,The PVC poles are -
proposed to be white.
Findings
Section 5.64.020 provides, in part, that permits are -to be issued for special
purposes, it ... and not on a continuing basis for permanent advertising or
identification purposes", and further, "each permit shall be issued for a specific
period of time subject to renewal for good cause shown".
The Council's consideration for granting of this permit must find that the special
advertising device applied for would not:
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties
or to the public at large; or,
2. Be detrimental to the public convenience or welfare; or,
HEMoax.oat
3. Be inconsistent with the. various elements and objectives of the General Plan
and all other officially adopted policies and regulation of the City.
ANALYSIS/FISCAL IMPACT:
On September 10, 1990, a. policy was approved by the City Council regarding .the
number of advertising flags in residential subdivisions. The policy states that a
maximum 21 flags may be approved. The rationale is that more than 21 flags is
excessive and 21 flags is sufficient to provide an advertising statement. . The
applicant is requesting approval to install four flags adjacent to their newly built
monument sign at the corner of 48th Avenue and Washington Street to draw attention
to their existing sales program.
These flags were installed originally prior to the Thanksgiving weekend without
approval When told that a special, permit was needed, the flags were .removed in
order to allow the proper approvals to be obtained.
Flags have been used by many developers in .La Quinta and have been shown not to
be detrimental to the surrounding neighborhood if used properly. Staff recommends
that the flags be allowed to remain fora period of one year from the date of approval
and be subject to renewal.
RECOMMENDATION:
Move to approve Special Advertising Device 94-040, subject to the attached Findings
and Conditions of Approval.
Attachments:
1. Letter from Ms. Marie Keefe
2.. Location map
3. Map showing flag placement
4. Elevation drawing
MEMocx.oat
CONDITIONS OF APPROVAL
SPECIAL ADVERTISING DEVICE 93-039 (SNELLENBERGER)
FEBRUARY 1, 1994
FINDINGS:
1. The proposed temporary on -site flags have been determined to be exempt,
Class 11, Section 15311(a), from the provisions of.CEQA.
2. The conditions stated below are deemed necessary to protect the health,
safety, and welfare of the community.
3. The temporary advertising is consistent with the standards of the Municipal
Code of the City of La Quinta.
CONDITIONS:
1. The four temporary flags shall be allowed for a -one year period which shall
expire on February 1, 1995. The applicant can apply for an extension to this
permit provided a written request is made to the City Council 30-days prior
to the expiration of the permit.
2. The temporary flags shall be maintained in .good condition while they are
displayed.. Should the flags become torn or ripped they shall be removed from
the PVC poles and replaced with new flags.
3. The flags shall be installed behind the existing monument sign per the
exhibits on file with, the Planning and Development Department .
CCNAPRVL.044
5�D %- o Yo
ROGER SNELLENBERGER & ASSOC., INC. ATTACHMENT I
LAND DEVELOPMENT .
55-695 PEBBLE BEACH
} LA QUINTA. CA 92253
December 30, 1993
City of La Quinta
78-495-Calle Tampico
La Qui.^.tz -A 92253
Attention:-Greg'Trousdell
Associate Planner
Dear Mr. Trousdell,
J AN 1 0
(619)777-7766
RECE►Vr-
JAN 10 1994
Ans'd............
As you are aware, the c4ty eon approved a monument -sign for the
Laguna De La. Paz subdivision t Pe placed on Washington Street. I
would like: permission to placg4flags behind this new monument to
attract attention to it. I believe this can be accomplished
tastefully and I would appreciate your input. We met on the site
with Ron Perkins, president of the Homeowners Association, and he
too was enthusiastic about the idea.
Our relationship with everyone in city government has been mutually..
beneficial- we. have closed 42 escrows since July. We are involved
in local community activities and intend to continue our commitment
to the well -managed growth and development_of La Quinta.
soon,
MR/dw
r
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78-495 CALLE ; TAMPICO — LA GIUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
January 18, 1994
Ms. Marie Keefe
Snellenberger & Associates, Incorporated
55-695 Pebble Beach
La Quinta, CA 92253
SUBJECT: SPECIAL ADVERTISING .DEVICE 94-040 (TEMPORARY FLAGS)
Dear Ms. Keefe:
We received your, letter requesting temporary flags for the Laguna De La Paz
project. We cannot process the request because we did not receive the graphic
drawings or sketches depicting the request. Our submittal requirements are:
(1) A scaled elevation drawing indicating overall lettering and design
dimensions, colors, height, materials, and proposed copy for the flags;
and,
(.2) A scaled site plan indicating the location of all the proposed flags on the
site.
If we receive the required information next week, we will place your application
request on the February 1, 1994, City Council meeting.
If you should have any questions, please contact the undersigned. ,
Very truly yours,
HE MAN
IN AND DEVELOPMENT DIRECTOR
ROUSDELL
As ociate Planner..
GT : kas
cc:. City Manager
MAILING ADDRESS - P.O. BOX 1504 - LA OUINTA, CALIFORNIA 92253
JITRQR.166 `+�
ROGER SNELLENBERGER & ASSOC., INC.
LAND DEVELOPMENT
December 30, 1993
City of La Quinta
78-495 Calle Tampico
La QiUirtaCA 9225"
Attention: Greg Trousdell
Associate Planner
Dear Mr. Trousdell,
55-695 PEBBLE BEACH
LA QUINTA, CA 92253
(619)777-7766
RECEIVr^
'JAN 10 1994
Ans'd............
As you are aware, the City Council approved a monument sign for the
Laguna De La Paz subdivision t Abe placed on Washington Street. I
would like permission to placx4flags behind this new monument to
attract attention to it. I believe this can be accomplished
tastefully and I would appreciate your input. We met on the site
with Ron Perkins, president of the Homeowners Association, and he
too was enthusiastic about the idea-.
Our relationship with everyone in city government has been mutually
beneficial - we have closed 42 escrows since July. We are involved
in local community activities and intend to continue our commitment
to the well -managed growth and development of La Quinta.
r
m�ie
Real '
to hbar�from you soon,