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SAD 1994-046OF
June 24, 1994
4OLD Can
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
Mr. Gary S. Conachan
Starlight Estates, Inc.
79-733 Country Club Drive, #5
Bermuda Dunes, CA 92201
SUBJECT: SPECIAL ADVERTISING DEVICE 94-046 - TRACT 23773
Dear Mr. Conachan:
On June 21, 1994, the City Council for the City of La Quinta reviewed the above
request for tract flags. Your request was approved, subject to the attached
Conditions of Approval.
Should you have any questions regarding this letter, please contact the
undersigned.
Very truly yours,
JERRY HERMAN
PLANNING AND DEVELOPMENT DIRECTOR ,
0
'LLIE MOURIQUAND- CHERRY
Associate Planner
LC: kaf
Attachment
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 (�
LTRLC.177
CONDITIONS OF APPROVAL - ADOPTED
SPECIAL ADVERTISING DEVIC_ E 94-046 (STARLIGHT DUNES)
DUNE 21, 1994
FINDINGS
1. The proposed temporary on -site flags have been determined to be exempt,
Class•11, Section 15311(a)," from the provisions of CEQA.
2. The •conditions stated below .are deemed necessary to protect the" health,
,safety, -and welfare of the community.
3. The temporary advertisingis_consistent'with the standards of the Municipal
Code of the City of -La Quinta.
CONDITIONS:
-1. The twenty (20) temporary flags shall be allowed for a six month period which
shall expire on December 21, •1994. The applicant can apply for an extension. _
to -this permit provided a written request is made to •the City Council 30-days
prior to the expiration of the permit.
2 . • - The temporary flags shall be maintained in •good condition while they are
displayed. Should the flags become torn or faded they shall be removed from
` the aluminum poles and replaced with new, matching flags.
3. The flags shall be installed pursuant to the exhibits on file with.the Planning
and Development Department.
4. Four '(4) flags- shall be placed* in front of the tract sales trailer and sixteen
(16) flags shall be placed side the perimeter wall along Fred Waring Drive as
t indicated in Exhibit A .
5. The .aluminum poles shall have a nonreflective finish so as to prevent a
potential reflective hazard.
CONAPRVL.047 `
r•
CONDITIONS OF APPROVAL - ADOPTED
SPECIAL ADVERTISING DEVICE 94-046 (STARLIGHT DUNES)
JUNE 21, 1994
1WTWriTW0_C
1. The proposed temporary on -site flags, have been determined, to be exempt,
Class 11, Section 15311(a) , from the provisions of CEQA.
2. The conditions stated below are deemed necessary to protect the health,
safety, and welfare of the.community.
3. The temporary advertising is consistent with the standards of the Municipal
Code of the City of La Quinta.
CONDITIONS:,
1. The twenty (20) temporary flags shall be allowed for a six month period which
shall expire on December 21, 1994. The applicant can apply for an extension
to this permit provided a written request is made to the City Council 30-days
prior to the expiration of the permit
2. The temporary flags shall,be maintained in good condition while they are
displayed. Should the flags become torn or faded they shall be removed from
the aluminum poles and replaced with new matching flags.
3. The flags shall be installed pursuant to the exhibits on file with the Planning
and Development Department.
4. Four (4) flags shall be placed in front of the tract sales trailer and sixteen
(16) flags shall be placed side the perimeter wall along Fred Waring Drive as
indicated in Exhibit A.
5. The aluminum poles shall have a nonreflective finish so as to prevent a
potential reflective hazard.
CONAPRVL.067
fe
T-4wt 4 4 Qubt& -
AGENDA CATEGORY:
BUSINESS SESSION: _Sz;-2J
COUNCIL/RDA MEETING DATE: June 21, 1994 CONSENT CALENDAR:
ITEM TITLE: STUDY SESSION:
Request for approval of Special Advertising Device 947046 PUBLIC HEARING:
permitting 20 flags for Starlight Dunes (Tract 23773) on
the north side of Fred Waring Drive at Galaxy Drive
RECOMMENDATION:
Move to approve Special Advertising . Device 94-046 permitting 20 flags for the Starlight Dunes
project, subject to the attached Findings and .Conditions .
FISCAL IMPLICATIONS:
None
BACKGROUND AND OVERVIEW:
On May 30, 1994, Gary Conachan , of Starlight Estates, Inc. . submitted a letter of request
(Attachment 1) for 20 subdivision flags consisting of 16 flags along Fred Waring Drive, and four
flags in front of the sales trailer near the northwest corner of Fred Waring Drive and Galaxy
Drive (Attachments 2a and 2b) . The flags are 6 feet by 4'feet in size and are to be mounted on
20-foot aluminum flag poles.
The 16 flags along Fred Waring Drive will be placed behind the masonry wall. They are proposed
to be bright solid orange flags and bright solid medium blue flags. The flags will be alternating
colors. The placement of the flags is depicted in the plot plan included as Attachment 3. Staff
recommends that the aluminum poles have' a brushed, nonreflective finish to avoid potential `
reflective hazards. Chapter 5.64 of the Municipal Code, "Special Advertising Devices", provides
for permitting of subdivision flags by the City Council. On September 10," 1990, a policy,was
approved by the Council regarding the number of advertising flags in residential subdivisions.
The policy allows for a maximum of 21 flags to be approved. The applicant is proposing 20 flags.
On February 1, 1994, the Council established a policy for a six month'approval for the displaying
of flags with a six month extension if, after staff review, the flags are in good condition.
Flags have been used by many developers in La Quinta and have been shown not to be detrimental
to the surrounding neighborhood if used properly. Staff recommends that the flags be allowed
to remain until August, but be subject to renewal in conjunction with Special Advertising Device
94-046.
FINDINGS AND ALTERNATIVES:
Section 5.64.020 provides in part, that permits are to be issued for special purposes, "...and not
on a continuing basis for permanent advertising or identification purposes", and further -that
"each permit shall be issued for a special period of time subject to renewal for.good cause shown."
CCLC.003_,
The Council's consideration of granting this permit must find that the Special Advertising,
Device (s) applied for would not: ;
1. Constitute a traffic hazard or.riuisance to adjacent or'surrounding properties or the public
at large; or,
2. Be detrimental to the public convenience or welfare; or,
'3:: Be inconsistent with the various elements and objectives of the General Plan and all -other
officially. adopted policies and; regulations of the City._ k
The following options are available to the Council:
1. Approve the request with Findings"and Conditions;
2. Deny the request. :s
e y Her n
la ning &JDevelopment Director "
Attachments: {
1. Letter of request 1
2. Location Map
3. Exhibit A
r
CCLC.003
CONDITIONS OF APPROVAL - RECOMMENDED
SPECIAL ADVERTISING DEVICE 94-046 (STARLIGHT DUNES)
JUNE 21, 1994
FTNTUNGS:
1 The proposed temporary on -site flags have been determined to be exempt,
Class 11, Section 15311(a) , from the provisions of CEQA.
2. The conditions stated below are deemed necessary to protect the health,
safety, and welfare of the community.
3. The temporary advertising is consistent with the standards ,of the Municipal
Code of the City of La Quinta.
CONDITIONS:
1. The twenty (20) temporary flags shall be allowed for a six month period which
shall expire on December 21, 1994. The applicant can apply for an extension
to this permit provided a written request is made to the City Council 30-days
prior to the expiration of the permit.
2. The temporary flags shall be maintained in good condition while they are
displayed. Should the flags become torn or faded they shall be removed from
the aluminum poles and replaced with new matching flags.
3. The flags shall be installed pursuant to the exhibits on file with the Planning
and Development Department.
4. Four (4) flags shall be placed in front of the tract sales trailer and sixteen
(16) flags shall -be placed side the perimeter wall along Fred Waring Drive as
indicated in Exhibit A.
5. The aluminum poles shall have a nonreflective finish so as to prevent a
potential reflective hazard.
CONAPRVL.047
ATTACHMENTS
Attachment 1
STARLIGHT ESTATES, INC. _
79-733 COUNTRY CLUB DRIVE, #5
BERMUDA DUNES, CA 92201
Leslie Mouriquand -- CHerry
City of La Quinta
Planning Department
78-495 Calle Tampico
La Quinta, CA 92253
RE: Project flags at Starlight Dunes.
Gentlemen:
We are requesting approval to set proposed 20 ft. aluminium
flag poles with 6 ft. by 4 ft. flags, as per attached project map
site locations. also furnished are samples of proposed flags to be
spotted alternating colors.
Sincerely,
l /
Gary S. Conachan
Vice President
Starlight Estates, inc.
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Attachment 2-A
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ALRPORT
FIRE sTATION eitii
BERMUDA
DUNES
CA,,iMI,OSAD„
DARBY AD STARLIGHT
z CALAINO DEL ORO
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LA QUINTA
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CASE No.: Special Advertizing Device 94-046
__Starlight Estates
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AT�ALL STREET CEMERU EOIuNTERSECTON
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OR ROCK AT ALL REAR LOT CORNERS. CORNER CUfl3
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$ j
SET NAIL & TAC LS 4396 IN TOP OF CURB AT THE I
IN UEU OF FRONT LOT CORNERS ANO AT THE PROLO
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OTHE ACCESS RI WIS OVER LOT •1r HAVE sm REIINCU6HED Fo cOPPERwELD MOMIftEMTO THE
204 9 OF LA OIiNNTA PER TRACT NO. IJ773-I, R.C.E 6636 AT PNR. SURAS Q
/3 ND REIFRE•4ct, ACCEPTED AS � 2 �
SE CDR. SEC- to v17