SAD 1994-050i
F I.LE COPY
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78-495 CALLE TAMPICO - LA_ QUINTA; CALIFORNIA. 92253 ' - - (619) 777-7000
FAX ` .. (619) 777-7101
September 2.3, 1994 `
Mr. Dennis Cunningham -
Project Manager
Century -Crowell
1535 South "D" Street, Suite 200
San Bernardino, CA 92408
SUBJECT: SPECIAL ADVERTISING DEVICE 94-050 (TEMPORARY FLAGS)
Dear Dennis:
On September 20, 1994, the City Council approved your request for special on -site advertising
for your project at the southwest corner of Miles Avenue and Dune Palms Road, subject to the
attached conditions.
If you should have any questions concerning the above. information,. please ' contact the
undersigned. r
Very truly yours,
-` ', ... }: 1. r� L •
JERRYMEIRMAN
C Y DEVELOPMENT DIRECTOR
E OUSDELL `
Associate Planner
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Enclosure
c: Code Enforcement
LTRGT.311
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA,CALIFORNIA 92253.
9
CONDITIONS OF APPROVAL - FINAL
SPECIAL ADVERTISING DEVICE 94-056 (CENTURY HOMES AT.TOPAZ)
SEPTEMBER 20, 1994
FINDINGS:
1. The proposed temporary on -site flags have been .determined to be exempt, Class 11,
Section 15311(a), from the provisions of CEQA.
2. The conditions stated below are deemed necessary to protect the health, safety, and
welfare of the community.
3. The temporary advertising is consistent with the standards of the Municipal Code of
the City of La Quinta.
CONDITIONS:
1. The twenty (20) temporary flags shall be allowed for a six month period which shall
expire on March 20, 1995. The applicant can apply for an extension to this permit
provided a written request is made to the Community Development Department 30-
days prior to .the expiration of the permit. The .Community Development
Department can extend the permit for an additional 180-day period if the applicant's
sales program is still active and the Conditions of Approval are being met.
2. The temporary flags shall be maintained in good condition while they are displayed.
Should the flags become torn or ripped. they shall be removed from the PVC poles
and replaced with new matching flags.
3. The flags shall be installed pursuant to the exhibits on file with the Community
Development Department.
4. The final flags color shall be approved by the Planning Director prior to on -site
installation.
5. All flags shall be setback a minimum distance of .12-feet from the existing or future
street improvements: All flags shall be located on private property.
CONAPRVL101
Miles Avenue
. O O O O O O O
O O
O O
0
0
X O
N
Future
x
°
Expan
fC O
N "
r
r
O
°
S o n,
i„ L ai
+)
O
Area
N= N-
CU L
O
M U O
0) O
O
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Desert Crest Drive
Existing Topaz Homes
18' high
flag pole
° Location of Flag (10 per street)
X Locatinn of future model homes
Ground Level
Miles Ave.
O
N
E
Vacant
Property
0
Century Homes printed on flag
CASE MAP
CASE No.
Special Advertising Device 94-050
Century Homes @ Topaz
NORTH
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MEMORANDUM
n+�
TO:
FROM:
DATE:
SUBJECT:
LOCATION:
APPLICANT:
BACKGROUND:
HONORABLE -MAYOR AND MEMBERS OF THE CITY COUNCIL
PLANNING & DEVELOPMENT DEPARTMENT
SEPTEMBER 18, 1990
CONSIDERATION OF SPECIAL ADVERTISING DEVICE 90=008
SOUTHWEST CORNER OF MILES AVENUE AND DUNE PALMS
ROAD
GWR DEVELOPMENT
GWR Development has requested permission to erect thirty flags in front of the
temporary sales cabana located on Tentative Tract 23935 (see Attachment 1 & 2) .
These flags are 6-feet high by . 2-feet wide with a beige background and the teal
topaz logo vertically_ positioned on the flag.
The Applicant is requesting. permission to utilize these flags until completion of the
model complex when the flags will be relocated under a separate application.
Municipal Code Chapter 5.64, "Special Advertising,Devices" provides for a permit
to be issued by the City Council for advertising devices other than the normal and
customary permanent business identification signs, and includes such items as flags.
ANALYSIS AND STAFF RECOMMENDATION:
The proposed number of flags (thirty) is excessive. On previous subdivisions the
City Council has granted approval for a maximum of 21 flags. Staff therefore
proposes that the City Council allows only 20 flags at this subdivision. The location
of the flags is acceptable.
COUNCIL FINDINGS/ACTION:
Section 5.64.020 provides, in part, that permits are to be issued for -special
purposes, "...and not on a continuing basis for permanent advertising or
identification purposes", and further that, "Each permit shall be issued for a
specified period of time subject to renewal for good cause shown".
MEMOGL.001 1
In taking action on a permit, the Council must find that the Special Advertising
Device applied for would not':
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties
or to the public at large; or,.
2. Be detrimental to the public convenience or welfare; or,
3. Be inconsistent with the various elements and objectives of the General Plan
and all other officially adopted policies and regulations of the City.
Conditions may be assigned to any permit granted in order to harmonize it with the
public purposes expressed in this Chapter of the Municipal Code.
DL`/T/l1RlAL1TT\ A TT/\1T.
Consider the request of the Applicant and take action by minute motion to approve
Special Advertising Device application 90-008 for 20 flags for a period of one year.
Attachments:
1. Letter from Applicant requesting Special Advertising Device
2. Location of proposed flags.
MEMOGL.001 2
-;
ATTACHMENT No. 1
GWR
,DEVELOPMENT
1
August 28, 1990
-
RECEIVED
Honorable John Pena
City.Council of La Quints
AUG 3 0
P.O. Box 1504
La Quinta,. California' 92253.
CITV OF LAI,ufA
Re: Tract # 2 3 9 3 5, Topaz in La Quints
PIANMIlfG b pEVMExT DM.
Dear Mr. Pena.
This letter is to submit•for your, consideration,
our request to
set a series of flags at our temporary sales
office.
There will be a total of 30 flags, 15 on
Dune Palms Road and
15-on Miles Avenue. The flags will be 6'
high by 2' wide with
a beige background and the TOPAZ LOGO set
vertically in•teal-.
The poles will be 1-8' high painted white.
Please see the
attached sketch for locations.,:.
Upon completion of the model complex, -the
flags -will be•pulled
and relocated under a separate application..
Thank you for your consideration in this
matter.
Very truly yours,
C T
Gregg Thompson
Project Manager F
GHT/lf
Enclosure
'' F
cc: Jerry Herman `
Glenda Lanis
Dennis Cunningham
"Building Homes of Distinctive Quality /s Our Business"
859 N. Mountain Avenue, #15B, Upland, California 917M 0 (714) 276-9054 0 FAX (714) 276-0841
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78-495 CALLE TAMPICO - .LA QUINTA, CALIFORNIA 92253 - - (619) 7774000
FAX (6191 .777=7101
August 24, 1994 i
Mr. Dennis Cunningham r
Project Director
Century Homes
1535 South "D" Street, Suite 200
San Bernardino, CA 92408
SUBJECT: SPECIAL ADVERTISING DEVICE 94-050 (TOPAZ) '
o
Dear Dennis:
Your request for Special Advertising Devices (flags) has been scheduled for the City Council
meeting of September 20th at 3:00 p.m.. A copy of the staff report will be mailed to your
attention on or before September 16th. You or your representative should plan to attend
this meeting to answer any questions that the City Council.may have on this matter.
If you should have any questions, please contact the undersigned.
Very truly yours,
VDEVELOPMENT DIRECTOR
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c: Code Enforcement
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MAILING ADDRESS �- � P.O. BOX 1504 -• LA' QUINTA; , CAUFORNIA 92253 .
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CENTURY HOMES
(Century Crowell Communities
August 15, 1994
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-Mr. Greg Trousdell AUG 18 1994
Associate Planner
Planning. and Development Department
CITY OF LA QUINTA
78-495' Calle' Tampico
La Quinta.,.: CA 9,,'
Dear Greg:
It has come to, my attention the permit has expired for the
advertising flags at Topaz.
It is.my desire to either extend the existing permit or to enact a
new one.
The total number of:flags is 20 and are located in the location as
permitted.. Please advise me in this manner.
-Thank, you,
CENTURY HOMES
Dennis Cunningham
Project Director
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1535 South "D" Street, Suite 200 • San Bernardino, CA 92408
(909) 381-600.7 FAX (909) 381-0041 =