SAD 1994-056(: T�Y �ibt 4
AGENDA CATEGORY:
BUSINESS SESSION: S
COUNCIL/RDA MEETING DATE` December 6, 1994 CONSENT CALENDAR:
ITEM TITLE: STUDY SESSION:
Consideration of Special Advertising Device 94-056 for approval
of eight (8) temporary subdivision flagpoles for the Rancho PUBLIC HEARING:
Ocotillo project east of Adams Street and south of Fred Waring
Drive. Applicant: Dennis Cunningham (Century Homes)
RECOMMENDATION:
Approve Special Advertising Device 94-056, permitting eight (8) temporary flagpoles for the Rancho
Ocotillo project, subject to the attached Findings and Conditions of Approval.
FISCAL IMPLICATIONS:
None
BACKGROUND AND OVERVIEW:
The Rancho Ocotillo subdivision was developed in the late 1980.'s and two tentative maps have been
Approved within the existing project. Approximately +36 homes exist within this non -gated facility with
+21 homes in various stages of construction by Century Homes.
The applicant is requesting permission•to erect eight temporary flagpoles along each public street frontage
and at the two-way entry drive into the project from Adams Street to draw attention to their under
construction model homes located on Camino AZlll (Attachment 1). The flags will be 3-feet high by 6-feet
wide (multiple colors). The company name will be printed on each flag. The flag poles will be 20-feet
I►igh (Attachments 2 and 3).
Municipal Code Chapter 5.64 (Special Advertising Devices ) provides for a permit to be issued by the City
Council for advertising devices other than the usual and customary permanent business identification signs.
This includes flags as requested in this application.
Section 5.64.020 provides, in part, that permits are to be issued for special purposes, "...and not on a
continuing basis for permanent advertising or identification purposes", and further, "each permit shall be
issued for a specific period of time subject to renewal for good cause shown". ,
The Council's consideration for granting of this permit must find that the Special Advertising Device
applied for would not:
Constitute a traffic hazard or nuisance to adjacent or surrounding properties or to the public at
large; or, .
CCGT.104
0
2. Be detrimental to the public convenience or welfare; or,
3. Be inconsistent with the various elements and objectives of the General Plan and all other officially'
adopted policies and regulations of the City.
On October 18, 1994, a policy was approved by the City Council regarding the number of advertising flags
in residential subdivisions. The policy states that a maximum eight flags may be approved (Minute Motion
94-229). The applicant's request, as conditioned, meets the policy requirements of the City Council
because: (1) the flags will not exceed 18 square feet (perimeter flags), (2) the flagpoles are 20-feet in
overall height, and (3) one flag is proposed for each of the eight flagpoles.
FINDINGS AND ALTERNATIVES:
The options available to the Council are as follows:
1. Approve the request subject to the Findings and Conditions as recommended by staff,
2. Deny the request.
Jerry YlermanO
Community Development Director
ATTACHMENTS:
1. Letter from Dennis Cunningham
2. Location map
3. Flag exhibit
CCGT.104
CONDITIONS OF APPROVAL - RECOMMENDED
SPECIAL ADVERTISING DEVICE 94-056 (RANCHO OCOTILLO)
DECEMBER 6, 1994
FINDINGS:
1. The proposed temporary on -site flags have been determined to be exempt, Class 11,
Section 15311(a), from the provisions of CEQA.
2. The conditions stated below are deemed necessary to protect the health, safety, and
welfare of the community pursuant to the Council's recommendation and guidelines
for temporary flags of October 18, 1994.
3. The temporary advertising is consistent with the standards of the Municipal Code of
the City of La Quinta.
CONDITIONS:
1. The eight (8) temporary flagpoles shall be allowed for a six month period which shall
expire on June 6, 1995. The applicant can apply for an extension to this permit
provided a written request is made to the Community Development Department 30
days prior to the expiration of the permit. The Community Development
Department can extend the permit for an additional 180-day period if the applicant's
sales program is still active and the Conditions of Approval are being met.
2. The temporary flags shall be maintained in good condition while they are. displayed.
Should the flags become torn or ripped they shall be removed from the flagpoles and
replaced with new matching flags.
3. The flags shall be installed pursuant to the exhibits on file with the Community
Development Department.
4. The final flags color shall be approved by the Planning Director prior to on -site
installation.
5. All flags shall be located on private property.
6. The maximum height of each flagpole shall be 20-feet.
7. One flag per pole will be permitted. Each flag shall not exceed 18 square feet.
8. The flag pole diameter size shall be determined by the lateral load and size of the
flag.
•CONAPRVL.1l0
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NOV- 9- 9 4 T U E �7 4 9 C E N T U R Y H n M F ._ F 0
A ACHMENT 1
CENTURY HOMES
Century -Crowell Communities
November 8, 1994
a
Gregg Trousdale
City of La Quinta
78-495 Calle Tampico
La Quinta, CA 92253
Dear Gregg:
This letter is in request to install eight (8) sales slags along
Fred, Waring and .Adams Street on Tracts 24517 and 25290.
Enclosed, please find a plot map showing the location of the flags
and signs along with graphics showing style and dimensions of the
flags and signs.
Thank you,
C.
Dennis Cunningham
Project.Director
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N 0 V 0 9 1994
CITY Of LA GUINTA
"NING DEPARTMENT
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1.535 South "U" Street, Suite 200 • San Bernardino, CA 92408
(.909) 381-6007 • FAX (909) 381-0041
ATTACHMENT 2
FRED WARING DRIVE
Temporary Access
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/ CENTURY-HomES
Century -Crowell Communities
October 13, 1994
Gregg Trousdale
City of La Quinta
78-495 Calle Tampico
La Quinta, CA 92253
OCT 18 1994
G1TY OF !A GUINTA
PLANNING UUARTMENT
Dear Gregg:
This letter is in request to install t}rj =..�(3 _; sales flags �,���-
along Fred Waring and Adams Street on Tracts 24517 and 25290. In
addition, we are also requesting two temporary sales signs for
Tracts 24517 and 25290.
Enclosed, please find a plot map showing the location of the flags
and signs along with graphics showing style and dimensions of the
flags and signs.
Thank u,
ennis Cunningh
Project Direc r
1535 South "D" Street, Suite 200 • San Bernardino, CA 92408
(909) 381-6007 • FAX (909) 381-0041
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DENNIS CUNNINGHAM
Project Manager
1535 South "D" Street, Suite 200 • San Bernardino, CA 92408
(909) 381-6007 • FAX (909) 381-0041 • Pager (909) 423-4757