SAD 1994-059*Case Number 1 5--q
Date Receive(1,7 1A_i� _gy
PLANNING & DEVELOPMENT DEPARTMENT
r SIGN PERMIT APPLICATION
APPLICATION REQUIREMENTS
A.. The following shall be submitted by the Applicant to the Planning 6
Development Department at the time of permit application unless otherwise
modified by the Planning Director:
1. Completed sign application obtained from the City.
2. Appropriate sign plans with number of copies and exhibits as
required in the application.
3.- Appropriate fees as established by Council resolution.
4. Letter of consent or authorization from property owner, or
lessor, or authorized agent of the building or premises upon
which the sign is to be erected.
B. Plans Required - Information required - the following information
must be shown on the sign. plan:
1. Sign elevation drawing indicating overall and
letter/figure/design dimensions, colors, materials, proposed
copy and illumination method.
2. Site plan indicating the location of all main and accessory
signs existing or proposed for the site with dimensions,
color, material, copy and method of illumination indicated for
each.
3. Building elevations with signs depicted (for non -freestanding
signs).
Applicant - � /.S
Mailing Address
r,
STA&E ► e'n'CA Phone: (71Y) s4/b - 604n
Name of Business ��Q 6)urA1TA _A_,1,&JA2 jS
Type of Business A1f,&r.ZJOAV- one: tkgm S6q 1??1
Address of Business <7
6' �C,/S- �96oa-%Ie&f&a .4t% • �}ti Ou ry ,
FORM.004/CS -1-
Sign Company Name
Address
Sign Company Representative
Type of Signs Proposed:
Number
Free Standing
Wall, Mounted
Temporary
Number
Phone: ( )
Main Trade Sign
Directional Sign
Offsite Advertising 1'
Location of Proposed Signs Q y
Assessor's Parcel Number �,�3 $q— Zone
Overall dimensions of sign (and of copy face if less).
Materials n /j /9 x I p ,�
Colors
Type of Illumination
Declared Value or Contract Price
Signature of Applicant' xaj, Date J,� 13 -9 q
Signature of Property Owner (s) * CJ Date
Date
*(Written Authority May be Attached) .
NOTE: Any false or misleading information shall be grounds for denial of
this application.
FOAM nnn i�c
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78495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX 16191 777-7101
January 6, 1995
Mr. Doug Ayres
Ayres Homes
355 Bristol Street, Suite A
Costa Mesa, CA 92626
SUBJECT: SPECIAL ADVERTISING DEVICE 94-059
Dear Mr. Ayres:
On January 3, 1995, the City Council held a non-public hearing on your request to install eight
subdivision flags at your project on 50th Avenue. The City Council voted to approve your request
subject to attached conditions.
If you have any questions, please contact our office at 619-777-7067.
Very truly yours,
JERRY HERMAN
DIRECTOR
Associate Planner
GT:bjs
Enclosure
c: Don Welchel, Code Enforcement
LTRGT.163
MAILING ADDRESS - P.O. .BOX 1504 - LA QUINTA, CALIFORNIA 92253 2C
•
CONDITIONS OF APPROVAL - FINAL
SPECIAL ADVERTISING DEVICE 94-059 (LA QUINTA FAIRWAYS)
JANUARY 3, 1995
FINDINGS:
1. The proposed temporary on -site flags have been determined to be exempt, Class 11,
Section 15311(a), from the provisions of CEQA.
2. The conditions stated below are deemed necessary to protect the health, safety,• and
welfare of.the community pursuant to the Council's recommendation and guidelines
of October 18, 1994 for temporary flags.
3. The temporary advertising is consistent with the standards of the Municipal Code of
the City of La Quinta.
CONDITIONS:
L The eight (8) temporary flagpoles shall be allowed for a six month period which shall
expire on July 3, 1995. The applicant can apply for an extension to this permit '
provided a written request is made to the Community Development Department 30-
days prior to the expiration of the permit. The Community Development
Department can extend the permit, for an additional 180-day period if the applicant's
sales program is still active and the Conditions of Approval are being met.
2. The temporary flags shall be maintained in good condition while they are displayed.
Should the flags become torn or ripped they shall be removed from the flagpoles and
replaced with new matching flags.
3. The flags shall be installed. pursuant to the exhibits on file with the, Community
Development Department.
4. The final flags color shall be approved by the Community Development Director
prior to on -site installation.
5. All flags shall be located on private property.
6. The maximum height of each flagpole shall be 20-feet.
7. One flag per pole will be permitted. ' Each flag shall not exceed 18 square feet.
8. The flag pole diameter size shall be determined by the lateral load and size of the
flag.
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CASE Na Special Advertising Device 94-059 NORTH
Ayres Homes (Doug Ayres)
La Qu i nta Fairways
SCALE: nts
FO Flagpole location
X Homes Under Construction
FILE COPY
AGENDA CATEGORY:
BUSINESS SESSION: H
COUNCIL/RDA MEETING DATE: January 3, 1995 CONSENT CALENDAR:
ITEM TITLE: STUDY SESSION:
Consideration of Special Advertising Device 94-059 for approval
of eight (8) temporary subdivision flagpoles for the La Quinta PUBLIC HEARING:
Fairways project south of Avenue 50 and west of Park Avenue. .
Applicant: Doug Ayres (Ayres Homes)
RECOMMENDATION:
Approve Special Advertising Device 94-059, permitting eight (8) temporary flagpoles for the La Quinta
Fairways project, subject to the attached Findings and Conditions of Approval,
FISCAL IMPLICATIONS:
None
BACKGROUND AND OVERVIEW:
The La Quinta Fairways subdivision was approved by the City in 1990 (Tract Map 25389). To date
approximately +60 homes exist within this gated facility with +20 homes in various stages of construction
by Ayres Homes.
The applicant is requesting permission to erect a total of eight temporary flagpoles along his public street
frontage and at the two-way entry drive into the project from Park Avenue to draw attention to their
under construction homes located on Spyglass Hill Drive (Attachment 1). The red nylon flags will be 3-
feet high by 6-feet wide and 20-feet high (Attachment 2).
Municipal Code Chapter 5.64 (Special Advertising Devices ) provides for a permit to be issued by the City
Council for advertising devices other than the usual and customary permanent business identification signs.
This includes flags as requested in this application.
Section 5.64:020 provides, in part, that permits are to be issued for special purposes, "...and not on a
continuing basis for permanent advertising or identification purposes", and further, "each permit shall be
issued for a specific period of time subject to renewal for good cause shown".
The Council's consideration for granting of this permit must find that the Special Advertising Device
applied for would.not:
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties or to the public at
large; or,
2. Be detrimental to the public convenience or welfare; or,
CM-T. 106
3. Be inconsistent with the various elements and objectives of the General Plan and all other officially
adopted policies and regulations of the City. -
Oil October 18, 1994, a policy was approved by the.City Council regarding the number of advertising flags
in residential subdivisions. The policy states that a maximum eight flags may be approved (Minute Motion
9 4-229). The applicant's request, as conditioned, meets the policy. requirements of the City Council
hecallse: (1) tile. flags will not exceed 18 square feet (perimeter flags), (2) the flagpoles are 20-feet in
overall height, and (3) one flag is proposed for each of the eight flagpoles.
hINDINGS AND ALTERNATIVES:
The' options available to tli\e Council are as follows:
I : Approve the request subject to the Findings and Conditions as recommended by staff,
�. Deny the request.
rry Hern n
�nununit Development Director
A"ITACHMENTS:
I. Location map
I. Flag exhibit
CCGT. L06
CONDITIONS OF APPROVAL - RECOMMENDED
SPECIAL ADVERTISING DEVICE 94-059 (LA QUINTA FAIRWAYS)
JANUARY 3, 1995
FINDINGS:
1. The proposed temporary on -site flags:have been determined to be exempt, Class 11,
Section 15311(a), from the provisions of CEQA.
2. The conditions stated below are deemed necessary to protect the health, safety, and
welfare of the community pursuant to the Council's recommendation and guidelines
of October 18, 1994 for temporary flags.
3. The temporary advertising is consistent with the standards of the Municipal Code of
the City of La Quinta.
CONDITIONS:
I. The eight (8) temporary flagpoles shall be allowed for a six month period which shall
expire on July 3, 1995. The applicant can apply for an extension to this permit
provided a written request is made to the Community Development Department 30-
days prior to the expiration of the permit. The Community Development
Department can' extend the permit for an additional 180-day period if the applicant's
sales program ,is still active and the Conditions of Approval are being met.
2. The temporary flags shall be maintained in good condition while they are displayed.
Should the flags become torn or ripped they shall be removed from the flagpoles and
replaced with new matching flags.
3. The flags shall be installed pursuant to the exhibits on .file with the Community
Development Department.
4. The final flags color shall be approved by the Community Development Director
prior to on -site installation.
5. All flags shall be located on private'property.
6. The maximum height of each flagpole shall be 20-feet.
7. One flag per pole will be permitted. Each flag shall not exceed 18 square feet.
8. The flag pole diameter size shall be determined by the lateral load and size of.the
flag. .
CONAPRVL.tt1
ATTACHMENT 1
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CASE MAP
CASE No.Special Advertising Device 94-059 NORTH
Ayres Homes (Doug Ayres)
La Quinta Fairways SCALE: nts
FO Flagpole location
v Homes Under Construction
4
MEMORANDUM
CASE: SAi) 14—cSSq
Your sign permit application is hereby approved, subject to the following provisions or
conditions:
The sign shall be installed pursuant to the attached exhibits.
2. The permit shall expire on e`o �'� 1 `�`� (P ue�1� �,, V, A
3. The maximum number of scig*s(Oars permitted shall. be S
4. If the sign permit involves permanent* electric facilities, a building permit shall be
obtained.
5. If the sign is a temporary sign, please contact Mr. Don Whelchel in the Code
Enforcement Department once the sign.(s) has been installed so that he can inspect
the sign (or signs) and verify compliance with the attached requirements: Mr.
Whelchel will need to see this memorandum so that he can attach a City decal to
your paperwork in the field. He can be reached by calling 777-7050. If the sign is
permanent, please contact Mr. Whelchel prior to installing the sign at the site so that
he can be present while the sign (or signs) is being installed.
6. Additional Conditions: c:" iT;�.a � - we�r\ PCs1l
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Thank you for your cooperation.
Attacb"ments
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Department .
Code Enforcement Department
Building Department
Ayn��HOMCS
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July 31, 1995
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Mr. Greg Trousdell I r F LEAP Ram
L..�PaNNYINOG OAR'frr gk�T
Community Development Department
P.O. Box 1504
La Quinta, CA 92253
Dear Mr. Trousdell:
I am writing to you in regards to the letter received on July 29, 1995 regarding the permit
for the display flags located at Avenue 50, west of Park Avenue.
I am requesting an extension of the permit for the flags and I have enclosed a check for the
$80.00.
If you have any questions or comments, please contact me at (714)540-6060, extension
132.
Sincerely
isa A. Williams
Project Assistant
RECEIPT City of La Quinta, 78-495 Calle Tam
DP*TE "In
RECEIVED FROM
ADDRES��
FOR t . irkl1,C
ACCOUNT
AMT.OF I I ICASH
DUE l I IORDER
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P. O.. Box 1504, La Quinta CA 9225;i
19 _ 1 1920
DOLLARS $
50345 Grand Traverse Ave. • La Quinta, California 92253
(619( 564-1981 • FAX (619) 564-5262
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ATTACHMENT 1
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Special Advertising Device 94-059
Ayres Homes (Doug Ayres)
La Quinta Fairways
OF Flagpole location
X Homes Under Construction
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Mr. Greg Trousdell ITY -q MA D3�i,� � 4
Community Development Department
PLANNING DEPAR-f;;9 _-_ _ ENT
P.O. Box 1504 �
La Quinta, CA 92253
Dear Mr. Trousdell:
I em writing to you in regards to the letter received on July 29, 1995 regarding the permit
for the display flags located at Avenue 50, west of Park Avenue.
I am requesting an' extension of the permit for the flags and I have enclosed a check for the
$80.00.
If you have any questions or comments, please contact me at (714)540-6060, extension
132.
Sincerely'
1 il�
OMA. Williams
Project Assistant
5a345 Grand Traverse Ave. • La Cluinta, California 92253
(619) 564-1981 • FAX (619) 564-5262