SAD 1994-060. FILE COPY
4 J*'P
78-495 CALLE TAMPICO - LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
January 6, 1995
Mr. Robert J. Messersmith, President
Messersmith Industries, Inc.
29301 Spotted Bull Way
San Juan Capistrano, CA 92675
SUBJECT: SPECIAL ADVERTISING DEVICE 94.060
Dear Mr. Messersmith:
On January 3, 1995, the City Council held a non-public hearing on your request to have a
searchlight display at the new remodeled Carl's Jr./Green Burrito business at 78-672 Highway 111
for a 21-day period. The City Council voted to approve your request subject to the attached
conditions. However, please be aware that the City Council elected to reduce your display period
from 21-days to 7-days.
If y you have any questions, please contact our office at 619-777-7067.
Very truly yours,
DIRECTOR
Associate Planner
GT:bjs
Enclosure
c: Don Welchel, Code Enforcement
LTRGT.162 MAILING ADDRESS - P.O. BOX- 1504 - LA QUINTA, CALIFORNIA 92253 �•�
CONDITIONS OF APPROVAL'- FINAL
SPECIAL ADVERTISING DEVICE 94-060 (ROBERT I MESSERSMITH)
JANUARY 3, 1995
* Modified by City Council on January 3, 1995
FINDINGS:
1. The proposed temporary on -site searchlight has been determined to be exempt, Class
4, Section 15304(e), from the provisions of CEQA.
2. The conditions stated below are deemed necessary to protect the health, safety, and
welfare of the community pursuant to Chapter 5.64 of'the La Quinta Municipal
Code.
CONDITIONS:
* 1. The temporary searchlight shall be allowed for a 7-day period which shall expire on
January 12, 1995.
2. The searchlight shall not be operated so as to constitute a traffic hazard or a
nuisance to adjacent or surrounding properties.
3. The searchlight shall be so operated .so as to avoid directing the beam at any
building.
4. The searchlight shall be so operated that the beam is not displayed at an angle
greater than forty-five degrees from the vertical.
5. All equipment shall be kept on private property.
6. All provisions of Chapter 5.64 of the La Quinta Municipal Code shall. be met.
7. The searchlight shall not be operated after 11:00 p.m.
CONAPRVL115
a
•
•
FILE COPY
4 4a
AGENDA CATEGORY:
BUSINESS SESSION: 3
COUNCIL/RDA MEETING DATE: January 3, 1995 CONSENT CALENDAR:
ITEM TITLE: STUDY SESSION:
Consideration of Special Advertising Device 94-060 for the
approval of temporary promotional1ighting (searchlight) for the PUBLIC HEARING:
Carl's Jr./Green Burrito business at 78-672 Highway H 1.
Applicant: Robert J. Messersmith (Messersmith Industries)
RECOMMENDATION:
Approve Special Advertising Device 94-060, permitting temporary promotional lighting for the Carl's
Jr./Green Burrito restaurant, subject to the attached Findings and Conditions of Approval.
FISCAL IMPLICATIONS:
None
BACKGROUND AND OVERVIEW:
The existing Carl's Jr. restaurant was developed in 1993 (CUP 92-004). The applicant is requesting
permission to erect a temporary searchlight (Kleig light) in the existing public parking lot north of the
existing restaurant (Attachments I & 2). The applicant has requested that the City Council approve the
temporary lighting for a 21-day period to celebrate the recent merger of the two businesses (Attachment
3). This dual -concept restaurant is the first one to be developed in the Coachella Valley. The remodeled
facility was reopened to the public a few weeks ago.
Municipal Code Chapter 5.64 (Special Advertising Devices ) provides fora permit to be issued by the City
Council for advertising devices other than the usual and customary permanent business identification signs.
This includes searchlights as requested in this application.
Section 5.64.020 provides, in part, that permits are to be issued for special purposes, "...and not on a
continuing basis for permanent advertising or identification purposes", and further, "each permit shall be
issued for a specific period of time subject to renewal for good cause shown".
Section 5.64.060 (Searchlights -. operating regulations) states: "In addition to any other. conditions
comprising a part of all permit, the following regulations shall apply to searchlight operations:
A. Searchlights shall not be operated so as to constitute a traffic hazard or a nuisance to
adjacent or surrounding properties;
B. Searchlights shall be so operated so as to avoid 'directing the beam at any building;
C. Searchlights shall be so operated that the beam is not displayed at an angle greater than
forty-five (45) degrees from the vertical;
CCGT.107
D. Equipment shall be. kept on private property and shall not be allowed within the .public
right-of-way."
The Council's consideration for granting of this perniit must find that the Special Advertising Device
applied f01'.woUld not:
1. Constitute a traffic hazard or nuisance to adjacent or surrounding properties or to the public at
large; or,
2. Be detrimental to the public convenience or welfare; or,
3. Be inconsistent with the various elements and objectives of the General Plan and all other officially
adopted policies and regulations of the City.
The searchlight has been placed in close proximity to the existing restaurant in compliance with the
provisions of Chapter 5.64.060. Staff supports the proposal based on the attached Conditions of Approval.
FINDINGS AND ALTERNATIVES:
The options available to the Council are as follows:
1. Approve the request subject to the Findings and Conditions as recommended by staff;
2. Deny the request.
Jere Herl an '
Communit evelopment Director
ATTACHMENTS:
1. Location map
2. Searchlight Exhibit
3. Letter from applicant
CWT.107
CONDITIONS OF APPROVAL - RECOMMENDED
SPECIAL ADVERTISING DEVICE 94-060 (ROBERT J. MESSERSMITH)
JANUARY 3, 1995
FINDINGS:
1. The proposed temporary on -site searchlight has been determined'to be exempt, Class
4, Section 15304(e), from the provisions of CEQA.
2. The conditions stated below are deemed necessary to protect the health, safety, and
welfare of the community pursuant to Chapter 5.64 of the La Quinta Municipal
Code.
CONDITIONS:
I The temporary searchlight shall be allowed for a 21-day period which shall expire on
Januaiy 25, 1995.
2. The searchlight shall not be operated so as to constitute a traffic hazard or a
nuisance to adjacent or surrounding properties.
3. The searchlight shall be so operated so as to avoid directing the beam at any
building.
4. The searchlight shall be so operated that the beam is not displayed at an angle
greater than forty-five degrees from the vertical.
5. All equipment shall be kept on private property.
6. All provisions of Chapter 5.64 of the La Quinta Municipal Code shall be met.
7. The searchlight shall not be operated after 11:00 p.m..
r
CONAPRV41l5
ATTACHMENTS
ATTACHMENT 1
One Eleven La Quinta Shopping Center
Common Area Parking
S T A T E H I C H W A Y I I I
Simon Motors
CASE MAP
CASE N0. Special Advertising Device 94-060
Robert J. Messersmith
Carl's Jr./Green Burrito
78-672 Highway 111
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ATTACHMENT 3
City of La Quinta
City Council
Sir:
Messensinith Indu:str1c8, Inc.
December 12, 1994
Thank you for the opportunity to -explain to your council the
subtle promotional lighting we recommend for the Grand Opening of
your new Carl's Jr./Green Burrito store.
Our company shares with you the sensitivity you have to ensure
that the serene environment of your community is maintained while
still encouraging business growth.
You may recall, many years ago the old fashion carvnival type
searchlight were prevalent. These have been replaced by'us with a
softer, more aesthetic system with' .4 beams, moving in a systematic
pattern that is much more environmentally acceptable in that the
beams do not sweep the horizon. This new state of the art system
blends into many upscale communities such as yours with a pleasing
effect, rather -than the brash "carnival"lights of yesteryear.
The importance of your acceptance for 'us to operate this
equipment in your community is such that we would like'to have our
Marketing Director present at your next meeting to answer any -
questions that you may need addressed.
r have included a rough sketch for placement of this equipment
at our clients new store. Also enclosed is a company brochure.
Thank you for your help and we hope approval to immediately provide
your new neighbor, Carl's .Jr/Green Burrito, a 4-beam promotional
light for 21 days. Thank you.for your support.•
Y r I ruly,
R bert )esser8mi h,
Preside t
1,9
0 E C 9 1994
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29301 Spotted Bulk Way, San .Juan Caoiatreno. Co. 92675 (714) 364•3055
78-495 CALLE TAMPICO - LA QUINTA,' CALIFORNIA'92253 'r (619) �777-7000
FAX ! (619) 777-7101
December 22, 1994 -
Mr. Robert J. Messersmith, President
Messersmith Industries f ,
29-301 Spotted Bull Way
San Juan Capistrano, CA 92675
SUBJECT: SPECIAL ADVERTISING DEVICE 94-060 • TEMPORARY PROMOTIONAL LIGHTING FOR
CARL'S JRIGREEN BURRITO
Dear Mr. Messersmith:
The City Council will review your case at their January 3, 1995, meeting at 3:00 P.M. in the
City Council Chamber. Please attend the meeting to answer any questions that might arise
.which cannot be answered by staff. A copy of the draft City Council report will, be mailed to
your attention on or before December 30, 1994.
If you have any questions, please feel free to contact our office at 619-777.7097.
Very truly yours,
JERRY MERMAN
C I D VELOPMENT DIRECTOR
T OUSDELL
Associate Planner
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c: Don Welchel, Code Enforcement
LTRST.157
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA , 92253 ®D
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ADDITIONAL COMMENTS: Gl, e7o s, e
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One Eleven La Quinta Shopping Center
Common Area Parking.
S TA TE HIGH W.A Y 1 1 i
Simon Motors
CASE MAP
CASE N60. Special Advertising Device 94-060
Robert J. Messersmith
Carl's Jr./Green Burrito
78-672 Highway 111
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Simon
Drive
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a top that flows from hex to octagon to
dome (on A & B) and a generous 21x4Y
size. The 6130-B has a gleaming brass
dome. All these details combine to give
a vintage look of elegance wherever these
fixtures are installed. All may be spec'd
with cone optics (A & C) or type III or V
refractor systems (B). All have integral
ballasts.
6590
Victorian "Gaslight" repro-
duction with historic rope
detail. Polycarbonate globe in
the traditional shape with
borosilicate refractor (type III
or V) for reduced glare with
maximum light distribution.
Integral ballast, white dome
roof. Fixture scales a very
generous 18x46."
Classic design in vandal
resistant cast aluminum with
polycarbonate globe, reduced
glare optics and integral
ballast: May be ordered with
type III or V refractors. "A"
model is 1805 "—while "B"
has a raised roof section and
is 18x4O'
6130 6590 1130
Mercury Vapor 100, 175 or 250 watts 50, 75, 100 or 175 watts 100, 175 or 250 watts
High Pressure Sodium 70, 100,150 or 250 watts 35, 50, 70, 100 or 1.50 watts 70, 100 or 150 watts
Metal Halide 100, 175 or 250 watts 70 or 100 watts 1 70, 100 or 175 watts
FITTERS DESIGNED TO COMPLEMENT VINTAGE GLOBES
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508 508 BD/4 508 BD/5 508 B/7 508 BD/7
Fits 3" poles Fits 4" poles Fits 5" poles Fits 7" poles Fits ?"poles
Our 508 series of flared and fluted fitters are manufacturers. All have integral ballasts and are
designed to complement all Sternberg posts and crafted of heavy cast aluminum.
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From:
P01
MESSERSMITH OUTDOOR ADVERTISING
DATE1 12-19-94
FAX TO; GREG TR'OUSDALE'/ CITY OF LA QUINTA PLANNING DEPT.
FAX NUMBERt 619 777-7155 PHONE; 619 777-7125
MESSERSMITH OUTDOOR ADVERTISING
FROM: JEWELL CHAPMAN
FAX NUMBER; 71is 950-3383
714 364-6269
PHONE
NUMBERe
REF.: PERMIT FOR USING SKYTRACKER
COMMENTS1
SEARCHLIGHTS 0 CARL'S JR. / GREEN
BURRITO
6
NUMDER OF PAGE INCLUDING THIS COVER P'AGEs
OEC191994
I PLANNING DEPARTMENT
From:
P03
Ri ' DEC 1 9 1994 ,
PLANNING DEPARTMENT
LocKrtM of 4 BEAM sKNffRACKER
Messersmith Industries, I c_
DEC 2 2 1994
CITY OF U1 QUINTA
PLANNING DEPARTMENT
City of La Quinta December 12, 1994
City Council
Sir.
Thank you for the opportunity to explain to your council the
subtle promotional.,, lighting we recommend.,.for-the-Grand Opening of
your new Carl's Jr./Green Burrito store.
Our company shares with you the sensitivity you have to ensure
that the serene environment of your community is maintained while
still encouraging business growth.
You may recall, many years ago the old fashion carvnival type
searchlight were prevalent. These have been replaced by us with a
softer, more aesthetic system with 4 beams, moving in a systematic
pattern that is much more environmentally acceptable in that the
beams do not sweep the horizon. This new state of the art system
blends into many upscale communities such as yours with a pleasing
effect, rather than the brash "carnival." lights of yesteryear.
The importance of your acceptance for us to operate this
equipment in your community is such that we would like to have our
Marketing Director present at your next meeting to answer any
questions that you may need addressed.
I have included a rough sketch for placement of this equipment
at our clients new store. Also enclosed is a company brochure.
Thank *you for your help and we hope approval to immediately provide
your new neighbor, Carl'.s. Jr/G-reen.-Burrito_,—a-4--beam_-promotional
light for 21 days. Thank you for your support.
YCMrs ruly,
R bert essersmi h,
Preside-t
29301 Spotted Bull Way, San Juan Capistrano, Ca. 92675 • (714) 364-3055
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