SAD 1995-068I
Tit,, 4.4. Q"
78-495 CALLE TAMPICO — LA QUINTA, CALIFORNIA 92253 - (619) 777-7000
FAX (619) 777-7101
July 27, 1995
Ms. Jody Meyer, Sales Manager
Liberty Mutual
Legends of Golf
55-920 PGA Boulevard
La Quinta, CA 92253
SUBJECT: SPECIAL ADVERTISING DEVICE 95 `068
Dear Ms. Meyer:
On July 25, the Planning Commission approved your request to install temporary signs and
bunting flags for your upcoming golf tournament. No changes were made to the
recommended conditions included in the report that was mailed to your attention last week.
If you have any questions, please contact our office at (619) 777-7067. Thank you for your
continued cooperation.
Very truly yours,
JER Y �ERMAN
C DEVELOPMENT DIRECTOR
,\CB��C�'USDELL
Assdcrate Planner
GT.
formlt
f
MAILING ADDRESS P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 �(�
FILFCOPY B1#3
STAFF REPORT
PLANNING COMMISSION MEETING
DATE: JULY 25, 1995
CASE: SPECIAL ADVERTISING DEVICE 95-068 (LEGENDS OF
GOLF)
APPLICANT: LIBERTY MUTUAL - PAUL LEVANDOSKI (DIRECTOR OF
OPERATIONS)
REPRESENTATIVE: MS. JODY MEYER (SALES MANAGER)
REQUEST: APPROVAL OF TEMPORARY - OFF -SITE DIRECTIONAL
SIGNAGE AND FLAG BUNTING FOR THE LEGENDS OF
GOLF TOURNAMENT AT PGA WEST IN MARCH 1996
LOCATION: PGA WEST (TPC STADIUM GOLF COURSE)
On June 13, 1995, an application was received requesting permission to install
temporary off -site directional signs -and flag bunting for the golf tournament to be held
March 18-23rd (Attachment 1). Although last year was the applicant's first
tournament in the City, they had held the golf event in Texas for 17 years. A copy
of the signage request is attached (Attachments 2, 3, and 4) for your review. The
applicant is requesting small signs with directional information depending on the
placement of the sign. Approximately nine signs are proposed. The signs are located
along Jefferson Street and 50th Avenue. Flag bunting will be used to supplement -the
directional signing request at six areas within the City.
The applicant's minor temporary outdoor event permit (MTOE 95-095) for this event
was approved by staff on July 5, 1995.
In late 1994, the City Council approved an amendment to the Municipal Code
transferring their approval powers for special advertising to the Planning Commission.
Chapter 5.64 (Special Advertising) provides for a permit to be issued by the Planning
Commission for advertising devices other than the usual and customary permanent
identification signs. This includes directional signs as requested in this application.
Section 5.64.020 provides, in part, that permits are to be issued for special purposes,
"...and not on a continuing basis for permanent advertising or identification
purposes", and further, "each permit shall be issued for a specific period of time
subject to renewal for good cause shown."
pcgt.108
Ll
Fred Raphael
Owner/Producer
Director
Maggie Hand
Tournament Coordinator
Volunteers
Sally Allen
Marketing Director
Paul Levandoski
Operations
Jody Meyer
Sales
Jo Ann Levandoski
Sales
Allyson Therrell
Administration
55-920 PGA Boulevard
La Quinta, CA 92253
619/777-1150
619/777-1157(fax)
Mr. Greg
Trousdell
Associate
Planner
City of La
Quinta
P.O Box 1504
La Quinta,
CA 93352
Dear Mr. Trousdell,
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13
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i
I received your fax transmittal on the 8th of June. Thank
you very much.
As you will see, I have noted the directional and information
sign locations on the city map. Also included is the diagram
of the actual sign as it will appear, (it is attachment 4, the
same one we used last year), for your review. The location
of the bunting will be exactly the same as last year. They
are:
1) La Quinta Hotel at the Clubhouse
2) Two (2) at La Quinta Hotel Entrance
3) Two (2) In Downtown La Quinta
4) Washington & Eisenhower
5) Washington & 111 (west of the highway)
6) The Sandbar Restaurant
Foley Advertising
will
be putting
the
banners up
and will
take them down.
I have
enclosed their
liability
insurance
for you as well.
Our
Tournament
dates for '96 are March
18th to the 23rd.
We
will. hang
the
banners two
weeks prior
to that date.
Again, Greg, I want to
thank you
for
all you have
done, past
and present. I
really
appreciate
your
help in the
permit
process!
Sincerely,
EMNIBR qs� Wig.
s CASE NO.
Jody Meyer
Sales Manager
CASE Na
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CASE -MAP
Special Advertising Device 95-068
Directional Sign Location Map
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11" by 11" Angle iron Post
Typical Sign
Size: 24" by 36"
Material.: White Sheet Vinyl. with
Blue Vinyl lettering (21")
Height 60"
CASE Na
CASE MAP
Special Advertising Device 95-068
Off -site Advertising (Legends of Golf)
NORTH
C„urseSpecif icatioris:
Tee
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(- h.,n,piul,tihip Blue
Rt.gtilar White
I .,dics Gold
I .1dics Red
ardage Rating Slope
7261 77.3 151
b753 74.4 139
6164 71.2 130
5t,75 72.3 126
5087 69.0 119
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CONDITIONS OF APPROVAL - RECOMMENDED
SAD 95-068
LIBERTY MUTUAL (LEGENDS OF GOLF)
JULY 25, 1995
1. The proposed temporary advertising has been determined to be exempt, Class
11, Section 15311(a), from the provisions of CEQA.
2. The conditions stated below are deemed necessary to protect the health,
safety, and welfare of the community.
3. The temporary advertising is consistent with the_ standards of the Municipal
Code of the City of La Quinta.
1. The applicant shall obtain an encroachment permit from the Public Works
Department prior to placement of any advertising devices within the right-of-
way. Advertising devices shall be located no nearer than three feet from the
edge of pavement and shall not interfere with pedestrian traffic or necessary
lines of sight for motorists.'
2. The edge of signs located along streets with curbs shall not be any closer than
10-feet from the back of the curb.
3. The signs shall not obstruct vision of any traffic control devices or vehicles.
4. Written authorization from the property owner must be obtained before
installation of a sign on private property. A copy of this authorization shall be
provided to the City.
5. All directional signs may be installed two weeks prior to the event and shall be
removed by the 'Thursday after the. event.
6. A maximum of 15 directional signs shall be allowed for the golf tournament..
Flag bunting will be allowed at six locations in the City that are stated in
Attachment 1.
conaprv1.324
MEMORANDUM
JUL 03 1995
U91 71 Ur LA UUIIVT4
PI"IING f3RANIME NT
TO: Greg Trousdell
Associate Planner
FROM.: Fred Bouma
Associate En ineer
DATE: July 3, 1995
SUBJECT: Special Advertising Device 95-068 - Liberty Mutual Legends of Golf
The Public Works Department requests that the following condition be placed on
approval the the subject action:
"The applicant shall obtain an encroachment permit from the Public
Works Department prior to.placement of any advertising devices within
the right of way. Advertising device's shall be located no nearer than
three feet from the edge of pavement and shall not interfere with
pedestrian traffic or necessary lines of sight for motorists."
I&
DISTRICT
WATER �/
OF
COACHELLA VALLEY POWER DIVISION
81-600 AVENUE 58 • P.O.BOX 1080 •LA QUINTA, CALIFORNIA 92253-1080
TELEPHONE (619) 398.5811 • FAX (619) 3.98-5848
IIDPD-DDC June 20, 1995
Mr. Greg Trousdell, Associate Planner
Community Development Department
City of La Quinta
P.O. Box 1504
La Quinta, CA 92253
Dear Mr. Trousdell:
RE: Liberty Mutual Legends of Golf Tournament
Temporary Off -Site Advertising
. t eta
.J� k
JUN 2 3 1995
Puf1.. -1 LA �UU3114TA _.
_ P9RT&MVT
After reviewing your request, we have determined Imperial Irrigation District facilities
will not be impacted by the temporary off -site advertising of the Liberty Mutual Legends
of Golf Tournament. However, we would like to caution the client of the two safety
concerns listed below.
1. Before any cranes, forklifts, or other aerial equipment are raised, please
check for overhead wires.
2. If_ ground excavation is required, even for seemingly benign applications
such as anchors and tents, please contact Underground Service Alert
(USA). This service is free of charge provided USA is given at least two
working days' notice. You may call toll- free at 1-800-422-4133.
If we may be of further assistance, please contact us at 398-5854 or at the address
indicated above.
Sincerely,
THOMAS F. LYONS, P. E.
Engineer, Senior
TFL:rg sl
CITY OF ILAQUINTA aNDIO P & E
PO Box 1504 • LA QUINTA, CA 92253 • 619-777-7067 • FAX: 619-777-7155 jum 1
RIVEP
TRANSMITTAL MEMO
FIRE DEPM
TO: CITY MANAGER
i/fUBLIC WORKS DEPT.
✓PARKS DEPT.
Let RRY HERMAN
"UILDING & SAFETY
i/�TAN SAWA
CODE ENFORCEMENT
14ALLY NESBIT
✓SHERIFF'S DEPT.
�kED BAKER
►FIRE MARSHALS
ESLIE MOURIQUAND
CVWD
SCHOOL DISTRICT (DS/CV)
D
CITY OF INDIO
CALTRANS
FROM: COMMUNITY DEVELOPMENT (C/O GREG TROUSDELL)
DATE: JUNE 13, 1995
SUBJECT: TEMPORARY OFF -SITE ADVERTISII ,,G-.-COL-F.7 O NM:E
CASE(S): SPECIAL ADVERTISING DEVICE 95 L+ „�EIBERTY MU
JUN 2 1 19
LOC: CITYWIDE
3TY F L.A GJ1PWMING DEPARTMENT
t3JTA
PLEASE REVIEW AND PROVIDE ANY COMMENT' YO,U=J I-A-Y-H.AVE-vO�
ATTACHED ITEM BY-JUNE 27, 1995.
COMMENTS:
NO COMMENT
ATTACHMENTS
FIRS. SAFMY GF,�CESr
CITY OF LA QUINTA JUN 14 1995
PO Box 1504 • LA QUINTA, CA 92253 • 619-777-7067 • FAx: 619-777-715 C 1Y OF LA QUINTA
& RECREATION 0
TRANSMITTAL MEMO
TO:
FROM:
DATE:
CITY MANAGER
✓ARKS DEPT.._...
t%gUILDING & SAFETY
+CODE ENFORCEMENT
✓SHERIFF'S DEPT.
✓FIRE MARSHAL
CVWD
rlD
CALTRANS
1/AUBLIC WORKS DEPT.
(FERRY HERMAN
t/�TAN SAWA
1,4ALLY NESBIT
t--VR BAKER
ESLIE MOURIQUAND
SCHOOL DISTRICT (DS/CV)
CITY OF INDIO
COMMUNITY DEVELOPMENT (C/O GREG TROUSDELL)
JUNE 13, 1995
SUBJECT: TEMPORARY OFF -SITE ADVERTISING/GOLF TOURNAMENT
CASE(S): SPECIAL ADVERTISING DEVICE 95-068 (LIBERTY MUTUAL)
LOC: CITYWIDE
PLEASE REVIEW AND PROVIDE ANY COMMENTS YOU MAY HAVE ON THE
ATTACHED ITEMBYTUNE 27, 1995.
COMMENTS:
ATTACHMENTS
CITY. OF IAA QUINTA
PO Box 1504 • LA QUINTA, CA 92253 • 619-777-7067 • FAx: 619-777-7155
TRANSMITTAL MEMO
TO: CITY MANAGER
PARKS DEPT.
1/tUILDING & SAFETY
+CODE ENFORCEMENT
✓SHERIFF'S DEPT.
✓FIRE MARSHAL
CVWD
�D
CALTRAN S
t,-fUBLIC WORKS DEPT.
(FERRY HERMAN
r/�TAN SAWA
tv�AL-LY-NTESBIT�� �'�Y
t�__V`R - -BAKER�I
ESLIE MOURIQUAND
SCHOOL DISTRICT (DS/CV) .
CITY OF INDIO
FROM: COMMUNITY DEVELOPMENT (C/O GREG TROUSDELL)
DATE: JUNE 13, 1995
SUBJECT: TEMPORARY OFF -SITE ADVERTISING/GOLF TOURNAMENT
CASE(S): SPECIAL ADVERTISING DEVICE 95-068 (LIBERTY MUTUAL)
LOC: - CITYWIDE
PLEASE REVIEW AND PROVIDE ANY COMMENTS YOU MAY HAVE ON THE
ATTACHED ITEM BY IUNE 27. 1995.
COMMENTS: aE Gcxit,-fo ' w" /-T
e- To - r/sll;� Se,1s"si(4S'0-.' 4_,�r�,� , ivoT-
!era? r�.✓C.-rvar
ATTACHMENTS 1.
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J U N 1.3 1995 `
PLANNING OUXiT MeENT
CITY.OF ILA QUINTA
YU lox 1504 • LA QUINTA, CA 92253 • 619-777-7067 • FAx: 619-
TRANSMITTAL MEMO
TO:
FROM:
DATE:
CITY MANAGER
✓PARKS DEPT.
"UILDING & SAFETY
CODE ENFORCEMENT
1/lHERIFF'S DEPT.
t/IFIRE MARSHAL
CVWD
�_<_lD
CALTRANS
P-fUBLIC WORKS DEPT.
(2 .tRRY-HERMAN
t%S�TAN SAWA
L-VALLY NESBIT
t-VkF_D BAKER
ESLIE MOURIQUAND
SCHOOL DISTRICT (DS/CV)
.CITY OF INDIO
COMMUNITY DEVELOPMENT (C/O GREG TROUSDELL)
JUNE 13, 1995
SUBJECT: TEMPORARY OFF -SITE ADVERTISING/GOLF TOURNAMENT
CASE(S): SPECIAL ADVERTISING DEVICE 95-068 (LIBERTY MUTUAL)
LOC: CITYWIDE
PLEASE REVIEW AND PROVIDE ANY COMMENTS YOU MAY HAVE ON THE
ATTACHED ITEM BY JUNE 27, 1995. ^ _ A
COMMENTS:
ATTACHMENTS
P
51
•
A
CITY of ILA
UINTA
PO Box 1504 • LA QUINTA, CA 92253 •619-777-7067 • FAx: 619-777-7155
TRANSMITTAL MEMO
t�
FROM:
DATE:
CITY MANAGER
'PARKS DEPT.
"UILDING & SAFETY
CODE ENFORCEMENT
✓fHERIFF'S DEPT.
✓FIRE MARSHAL
CVWD
�D
CALTRAN S
1/fUBLIC WORKS DEPT.
L:�ERRY HERMAN
r/�TAN SAWA
tvtALLY NESBIT
�RED BAKER
_ESLIE M_OURIQUAND,;
SCHOOL DISTRICT (DS/CV)
CITY OF INDIO
COMMUNITY DEVELOPMENT (C/O GREG TROUSDELL)
JUNE 13, 1995
SUBJECT: TEMPORARY OFF -SITE ADVERTISING/GOLF TOURNAMENT
CASE(S): SPECIAL ADVERTISING DEVICE 95-068 (LIBERTY MUTUAL)
LOC: CITYWIDE
PLEASE REVIEW AND PROVIDE ANY COMMENTS YOU MAY HAVE ON THE
ATTACHED ITEM BY IUNE 27, 1995.
COMMENTS:
ATTACHMENTS
CITY OF IAA QUINTA
PO Box 1504 • LA QUINTA, CA 92253 • 619-777-7067 • FAx: 619-777-7155
TRANSMITTAL MEMO
TO: CITY MANAGER
✓ PARKS DEPT.
t/gUILDING & SAFETY
CODE ENFORCEMENT
✓HERIFF'S DEPT.
✓FIRE MARSHAL
CVWD
D
CALTRANS
i/fUBLIC WORKS DEPT.
BERRY HERMAN
t/�TAN SAWA •
t,-tALLY NESBIT
✓P`R BAKER
ESLIE MOURIQUAND .
SCHOOL DISTRICT (DS/CV)
CITY OF INDIO
FROM: COMMUNITY DEVELOPMENT (C/O GREG TROUSDELL)
DATE: JUNE 13, 1995
SUBJECT: TEMPORARY OFF -SITE ADVERTISING/GOLF TOURNAMENT
CASE(S): SPECIAL ADVERTISING DEVICE 95-068 (LIBERTY MUTUAL)
LOC: CITYWIDE
PLEASE REVIEW AND PROVIDE ANY COMMENTS YOU MAY HAVE ON THE
ATTACHED ITEM BY IUNE 27, 1995.
COMMENTS:
ATTACHMENTS
Mr. Greg Trousdell,
' = Associate Planner N 13 19.
City of La Quinta.Wr
P.O Box 1504
La Quinta, CA • 93352
Fred Raphael
Uvner/Producer ;
Director
Dear' Mr. Trousdell;
Maggie Hand
Tournament Coordinator '
Volunteers I received your fax " transmittal.' on the 8th • of June. Thank
you very, much. -
Sally Allen •
Marketing Director ^
Paul Levandoski As you will see, -I have 'noted the -directional and information.,
Operations sign locations on the city map. Also included 'is -..the diagram
Jody Meyer of the actual sign as it will. appear, , (it is" attachment 4, 'the
Sales same one we .used last year), for' your review. The ,location.
± Jo Ann Levandoski of the bunting, will be exactly, the same as last year. They
Sales 'are: ' - , +
Allyson Therrell
Administration 1) La Quinta. Hotel . at the, Clubhouse
2), Two (2) at La Quinta Hotel Entrance
3) Two (2) • In Downtown La —Quintal.
` 4) 'Washington-' 8i • Eisenhower
- 5)..Washington & -111 ; (west of the highway) ;
_.. ,
6) The Sandbar, Restaurant.,.
Foley: Advertising will be putting' the banners up and W. iil • '
take --them down. I have enclosed, their. liability. - insurance .
for ' you as 'well. Our . Tournament dates:, for. '96 ' are ' March+" .
18th to the -23rd. We will hang -the banners two weeks . prior; .
to that date..
Again; Greg, I want to thank you` for all you have done, 'past
And. present: I really appreciate your help in 'the permit
process!
Sincerely, 3
EXHI81T
D CASE NA.
Jody- Me er ,
55-920 PGA Boulevard
La Quinta, CA 92253 Sales -. Manager.
619/777-1150 '
619/777-1157(fax) - S ;
/ V-y l
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o�
J U N 13 1995
� „,„,.
CITY W LA QUINTA
PLANNING DEPARTMENT
06/07/1995 15:58 61
CITY OF LA
PAGE 02
LEGENDSCF GOLF
PUIBLIC PARKING
T I C K E T LES
WILL WALL A r
.JUN 13 1995 ,
cim�
Typical Sign
Size: 24" by 36"
Material: White Sheet Vinyl with
81ue Vinyl lettering (2j")
Height : 60"
CASE MAP
CASE Nm
Special Advertising Device 95-964
Sign Exhibit
11" by 11" Angle Iron Post
tT
SCALE :nts
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(L+�A� �cP,rs's
�1aur�� Mrs �)
% J
w
Yardage
7261
6753
6164
5675
5087
Rating
77.3
74.4
71.2
72.3
69.0
Slope
151
139
130
126
119
Course Specifications:
Tee
P a r
To tmmment Black
72
hampiunship Blue
72.
RIL-gular White
72
Ladies Gold
72
Ladies Red
72
Vi
Le'gends
O'Ug"O*1f
ves m La Quinta
y
LA QUINTA — After seventeen years as a s
Texas -based event, the Liberty Mutual Legends of
Golf has come to the PGA WestTPC Stadium Course.
"We're excited to have this event here. It will help : ry
us keep premier golf in the Coachella Valley -
especially in La Quinta," declared Mayor John Pena,
at a recently held tee -off Social and ribbon cutting.
Fred Raphael, originator of the Legends of Golf
competition told The Public Record the event would
have "a long, long stay" here. `"Ibis area is the golf
mecca of the country...which makes my job so much
easier," he added.
The 18th annual tournament will be held next
April 17-23, with prize money expected to top $1 .,
million. A "best -ball" team format will be utilized.
Legend of Golf officials predict a gallery of more than
100,000. The event will be nationally televised on, t
ABC April 22-23.
Raphael was introduced at the gathering by
sport commentator, Jack Whitaker. Both men re-
called that the Legends of Golf was the precursor to
the Senior Tour.
BACK in 1977, the tour was a "16-leg" 36-hole
series with total annual prim money of $4000,000. It
has grown to 42 tournaments with aggregatie phze
money of $25 million. _
The Liberty Mutual Legends of Golf will commit
at least $75,000 to local charities each year, according
to officials. AS`
Source: Public Record (Nov. 11, 1994)