SAD 1995-090eye,
4Case Number S ORQ _
te Received -
PLANNING & DEVELOPMENT DEPARTMENT
GOW PERMIT APPLICATION
APPLICATION REQUIREMENTS
A. The following shall be submitted by the Applicant to the Planning &
Development Department at the time of permit application unless otherwise
modified by the Planning Director:
1. Completed sign application obtained from the City.
2. Appropriate sign plans with number of copies and exhibits as
required in the application.
3. Appropriate fees as established by Council resolution.
4. Letter of consent or authorization from property owner, or
lessor, or authorized agent of the building or premises upon
which the sign is to be erected.
B. Plans Required - Information required - the following information
must be shown on the sign plan:
1. Sign elevation drawing indicating overall and
letter/figure/design dimensions, colors, materials, proposed
copy and illumination method.
:2. Site plan indicating the location of all main and accessory
signs existing or proposed for the site with dimensions,
color, material, copy and method of illumination indicated for
each.
3. Building elevations with signs depicted (for non -freestanding
signs).
Applicant E•.G. WILLIAMS DEVELOPMENT CORPORATION
Mailing Address
42600 CAROLINE COURT, SUITE 101
PALM DESERT, CA 92211
Name of Business SEE ABOVE
Type of Business Real Estate Development
Address of Business SAME AS ABOVE
Phone: (619) 341-6880
Phone: 019 ) 341-6880
FORM.004/CS -1-
Sign Company Name Advertising Specialities
Address 44030 Sweet Bush Phone: (619) 324-1828
La Quinta, CA 92253
Sign Company Representative George Fer.cana
Type of Signs Proposed:
Number
Free Standing
Wall Mounted
Temporary
1 Banner
Location of Proposed Signs
Assessor's Parcel Number
Number
Main Trade Sign
Directional Sign
Offsite Advertising
East wall of property - see map
Zone 4' high x 22' long
Overall dimensions of sign (and of copy face if less)
Materials Vinyl
Colors Red and white
Type of Illumination
None
Declared Value or Contract Price $300
Signature of Applicant Date
Signature of Property Owner(s)*
*(Written Authority May be Attached)
Date
Date
NOTE: Any false or misleading information shall be grounds for denial of
this application.
FORM.004/CS -2-
r
FILE-COPY
78- 95 CALLE TAMPICO — LA OUINTA,' CALIFORNIA 92253 (619) 777-7000
' FAX (619) 777-7101
January 2, 1996 `
Marty Butler ': ,•
E. G. Williams Development Corporation
42-600 Caroline Court, Suite 101
Palm Desert, California 92211
SUBJECT: SPECIAL ADVERTISING DEVICE 95-090
Dear Mary:
This is to inform you that the Planning Commission, at their Special Meeting of December 19, 1995,
approved your request for a banner for your Seasons Villa project. This approval is subject ,to .
Conditions of Approval, a copy of which is attached for your use'. Please note that this approval is
valid until June 19, 1996. Prior to the expiration you may apply for an extension. The request for. an
extension will be reviewed by the Planning Commission. , , -
Should you have any questions regarding this matter,'please feel free:to contact the undersigned.
r
Very truly.yours, ,
JERRY HERMAN
COMMUNITY DEVELOPMENT DIRECTOR
STAN B. SAWA
Principal Planner
SBS:cw
Enclosures
cc: Code Enforcement `
,x
CONDITIONS OF APPROVAL - FINAL _
SPECIAL ADVERTISING DEVICE 95-090
E.G. WILLIAMS DEVELOPMENT CORPORATION (THE SEASONS VILLAS) .
DECEMBER 19, 1995
1. The Special Advertising Device Application Request is exempt from the
provisions of the California Environmental Quality Act (CEQA) pursuant to
Section .15305(b).
2. The banner is temporary and therefore the impact to existing adjacent areas
and/or traffic will be minimal.
3. The temporary banner request, as conditioned, will meet the provisions of
Chapter 5.64 of the Municipal Code in that the advertising is needed for this
project and will not be detrimental to the General Plan or other official City
regulations.
CONDITIONS:
1: The maximum four foot by twenty-two foot banner shall be located on the
exterior of east perimeter wall in the area near the easterly terminus of Winter
Cove Circle. The banner shall be securely mounted to the perimeter wall and
shall be maintained in .a manner acceptable to the Community Development
Department.
2. The banner shall be allowed to remain for a six month time period from date
of approval by the Planning Commission (expires June 19, 1996).
c
C0NAPRVL.357/stfrpt.52
0
BI *1
PLANNING COMMISSION
STAFF REPORT FILE COPY
DATE: DECEMBER 12, 1995
CASE: SPECIAL ADVERTISING DEVICE 95-090
APPLICANT: E'. G. WILLIAMS .DEVELOPMENT CORPORATION (THE
SEASONS VILLAS)
REQUEST: APPROVAL OF FOUR -FOOT BY TWENTY -TWO -FOOT
LONG BANNER FOR TEMPORARY SUBDIVISION
ADVERTISING TO BE PLACED ON THE EXTERIOR OF THE
EAST PERIMETER WALL FACING WASHINGTON STREET.
LOCATION: NORTH OF CALLE TAMPICO AND WEST OF
WASHINGTON STREET IN THE SEASONS VILLAS
SUBDIVISION
BACKGROUND:.
General.
The applicants are requesting a six-month approval to install an 88-square-foot
banner advertising the Seasons Villas, a subdivision current under construction. The
project is located approximately 800 feet west of Washington Street . and
approximately 600 feet north of Calle Tampico behind the senior apartment project.
fronting on Calle Tampico.
The applicants, in a letter dated November 21, 1995, (see Attachment 1), indicate
that potential buyers are unable to locate the subdivision because it is' "lost behind the
seniors apartment project." The banner would provide better identification that the
project is not small attached housing facing Washington Street.
f
The four -foot -high by twenty -two -foot -long banner will have a white background with
red lettering reading "Models Now Open". The applicants ,propose to .locate this
banner facing east on the exterior of the perimeter wall. The land to 'the east is
presently vacant which makes the banner visible from the east. The banner will be
visible to traffic crossing the bridge in a southerly direction on Washington Street.
The -banner will inform buyers that the subdivision is located behind the seniors
apartment project.
staffrpt.52/conaprv1.357
Municipal Code Provisions
Section 5.64.020 (Special Advertising Devices) provides, in part, that permits are to
be issued for special advertising purposes, "...and not on a continuing basis foe
permanent advertising or identification purposes," and further, "...each permit shall
be issued for a specific period."
STAFF COMMENTS
The project's location, behind the seniors project on Calle.Tampico, does provide for
unique identification requirements. Having a banner visible from Washington Street .
on the exterior of the east perimeter wall may help potential buyers to find the
subdivision and therefore Staff. recommends approval of.a six-month time period for
the proposed banner. Once the land to the east (site of recent USA Properties
application) is developed, justification for.the banner will be eliminated.
RECOMMENDATION:
By Minute Motion 95-_, approve Special Advertising Device 95-090, subject to the
attached Findings and Conditions of Approval.
Attachments:
1. Letter from applicant.
2. Banner Exhibits
Staffrpt.52/conaprv1.357
J
•
CONDITIONS OF APPROVAL - RECOMMENDED
SPECIAL ADVERTISING DEVICE 95-090
E.G. WILLIAMS DEVELOPMENT CORPORATION (THE SEASONS VILLAS)
DECEMBER 12, 1995
FINDINGS:
1. The Special Advertising Device Application Request is exempt from the
provisions of the California Environmental Quality Act (CEQA) pursuant to
Section 15305(b). `
2. The banner is temporary and therefore the impact to existing adjacent areas
and/or traffic will be minimal.
3.. The temporary banner request, as conditioned, will meet the provisions of
Chapter 5.64 of the Municipal Code in that the advertising is needed for this.
project and will not be detrimental to the General Plan or other official City
regulations.
CONDITIONS:
1: The maximum four foot by twenty-two foot banner shall be located on the
exterior of east perimeter wall in the area near the easterly terminus of Winter
Cove Circle. The banner shall be securely mounted to the perimeter wall and
shall be maintained in a manner acceptable to the Community Development
Department.
2. The banner shall be allowed to remain for a six month time period from date
of approval by the Planning. Commission (expires June 12, 1995).
CONAPRVL.357/stfrpt.52
SkT'TACHMEN1' ,t
WILLIAMS DEVELOPMENT CORPORATION
November 21, 1995
Mr. Jerry Herman
Director of Planning
City of La Quinta
78-495 Calle Tampico
La Quinta, CA 92253
RE: Tract 28019, The Seasons Villas
Dear Jerry:
As the representative of the property owner, I would like to give our authorization for a banner
to be placed on the perimeter wall on the east side of our project.
Please note that we are requesting this banner because it has become very apparent in the
decrease in our weekly buyer traffic that ive are "lost behind the Seniors Project." People have
indicated to us that they cannot find our location or they believe, when they see the apartments,
that we are some sort of small attached housing. Therefore, we would really like people to
understand by seeing this banner when they come over the bridge on Washington, that we are
located behind the Senior Apartments.
I would also request that we have this banner in place for a six month period. I understand the
fee is $100 and a check is enclosed for this purpose.
Thank you for your assistance in this matter.
Sincerely,
E.G. WILLIAMS DEVELOPMENT CORPORATION
.. 0
Martha Williams Butler
President
enc.
42-600 Caroline Court ■ Suite 101 ■ Palm Desert, CA 92211-5144 ■ 619/341-6880 ■ FAX 619/341-6867
ATTACHMENT
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Figure 1. The development plan for The Season residential development, Tract 28019.
Scale 1 " = 250' .
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MODALS NOW OPEN
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WILLIAMS DEVELOPMENT CORPORATION
November 21, 1995
Mr. Jerry Herman
Director. of Planning
City of La Quinta
79-495 `Calle Tampico
La Qiinta, CA 92253
RE: Tract 28019, The Seasons Villas
Dear Jerry:
As the.. representative of the. property owner, I would like to give our authorization for a banner .
to be placed.on the perimeter wall on the east side of our project.
Please. note that we, are requesting this banner because it has become very apparent in the
decrease in our weekly buyer traffic that we are "lost behind the Seniors Project." People have
indicated to us that they cannot find. our location or they believe, when they see the apartments,
that we,are some sort of small attached housing. Therefore, we would really like people to
understand -by seeing this banner when they come over the bridge on Washington, that we are
located, behind the Senior Apartments.
Ivould also request that we have this banner in place for a six month period. I understand the
fee is $100 and a check is enclosed for this purpose.
Thank you for your assistance in this matter.
Sincerely,
E.G. WILLIAMS DEVELOPMENT CORPORATION
Martha Williams. Butler
President
enc'.
42-600 Caroline Court ■ Suite 101 ■ Palm Desert, CA 92211-5144 ■ 619/341-6880 . FAX 619/341-6867
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Figure 1. The development plan for The Season residential development, Tract 28019.
Scale 1" = 250'.
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