1995 11 03 PCz
yOF�
PLANNING COMMISSION
AGENDA
A Special Meeting to be Held at the
La Quinta City Hall Council Chamber
78-495 Calle Tampico
La Quinta, California
November 3, 1995
2:00 P.M.
**NOTE**
ALL AGENDA ITEMS NOT CONSIDERED BY 11:00 P.M. MAY BE CONTINUED
TO THE NEXT COMMISSION MEETING
Beginning Resolution 95-045
Beginning Minute Motion 95-046
CALL TO ORDER - Flag Salute
ROLL CALL
PUBLIC COMMENT
This is the time set aside for citizens to address the Planning Commission on matters
relating to City planning and zoning which are not Agenda items. When addressing the
Planning Commission, please state your name and address.
BUSINESS ITEMS
1. Item ............. SPECIAL ADVERTISING DEVICE 95-086
Applicant ...... KLCX 102.3 FM Radio Station
Location ........ La Quinta Village Shopping Center
Request ......... Approval of a 32-foot cold air balloon for promotional
support of the Grand Opening of the La Quinta Village
Shopping Center
Action ........... Minute Motion 95-
2. Item .............. SPECIAL ADVERTISING DEVICE 95-087
Applicant...... La Quinta Arts Foundation
Location ...... Calle Bermudas at Calle Estado
Request ....... Approval of a Temporary Advertising Banner for the
Fall Jazz Art `95 Show - November 10-12, 1995
Action ......... Minute Motion 95-
PC/AGENDA
CONSENT CALENDAR - None
COMMISSIONER ITEMS - None
ADJOURNMENT
STUDY SESSION
NONE
PC/AGENDA
MEMORANDUM
TO: HONORABLE CHAIRMAN AND MEMBERS OF THE PLANNING
COMMISSION
FROM: JERRY HERMAN, COMMUNITY DEVELOPMENT DIRECTOR
DATE: OCTOBER 31, 1995
SUBJECT: SPECIAL PLANNING COMMISSION MEETING OF NOVEMBER 3, 1995
The Chair has called a special meeting of the Planning Commission for Friday, November 3,
1995, at 2:00 P.M., to consider two Special Advertising cases that have events prior to your next
Commission meeting. A copy of the applications is attached. Both cases are briefly described
on your agenda and will have verbal reports given at your meeting. Should you have any
questions, please contact this Department.
i
11
Mr. Jerry Herman C l a s s i c R o c k
Community Development director
City of Le Quanta
BY FACSIMILE
Dear Mr. Herman;
October 26th, 1995
KLCX Radio will be providing promotional support for the Grand Opening of
the La Quinta Village Center at Washington Street and Celle Tampico on
Saturday, November 11 th from 1 Oam to bum.
KLCX has been contracted bU Le Quinta Properties to stage and host a Gale
Grand Opening celebration to build awareness about the new businesses in
Le Quinte and to create interest and desire to visit the new Center.
This specialized marketing is valuable to the City of Le Quinta for obvious
reasons. As the area Continues to grow, KLCX looks forward to doing more
business in the City of Lo Quinta to build on the success that we've had for
business in other Desert Cities.
KLCX Radio conducts business (and stages events) in a strictly organized
and legal fashion and, as Promotion Director, I look forward to learning
more about the procedures for staging events in La Quinte. We certainly
anjog providing promotional support for the Mainstreet Marketplace!
KLCX requests a permit for n special advertising device for the purpose of
dispia5ing our 32ft cold air balloon at the Grand Opening festivities on
Nov I1.1h 1 Oam to jpmo The balloon signage includes: "KLCX" "Mark & Brien"
anti "Grand Opening". The balloon will be tethered to the ground in the
perking lot closest to Washington, the area will be secured from the
public, and the balloon will be supervised. In the many, many events
we've had the balloon on display, the KLCX safety record is spotless.
Please let me know what the next step will be in obtaining special
advertising device permit. Thank You!
Sincerely,
Leanne Hofinenn
Promotions Director
KLCX "Classics" 102.3FM
,MARKEORT-AIN
77622 Country Club Drive, Suite K • Palm Desert. CA 92211 • +619) 772- 7171 • (619) 772-7177
Ze'd 1-1LT4ZLL6T9 WA 2'Z01-X0 1A Lb=ST nHI S5-9Z-130
Case Number
Date Received a r`
PLANNING & DEVELOPMERT DEPARTMENT
SIGN PERMIT APPLICATION
APPLICATION REQUIREMENTS
A. The following shall be submitted by the Applicant to the Planning
Development Department at the time of permit application unless otherwis
modified by the Planning Director:
1. Completed sign application obtained from the City.
2. Appropriate sign plans with number of copies and exhibits as
required in the application.
3. Appropriate fees as established by Council resolution.
4. Letter of consent or authorization from property owner, or
lessor, or authorized agent of the building or premises upon
which the sign is to be erected.
B. Plans _Required - Information required - the following information
must be shown on the sign plans
I. Sign elevation drawing indicating overall and
letter/figure/design dimensions, colors, materials, proposed
copy and illumination method.
2. Site plan indicating the location of all main and accessory
signs existing or proposed for the site with dimensions,
color, material, copy and method of illumination indicated S
each.
3. Building elevations with signs depicted (for non-freestandir
signs).
Applicant
?jailing Address
Phone:
Name of Business
Type of Business
Phone: ) -
Address of Business
FORM.004/CS
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Sign company Name -
Address � 6: ,%r. Phones (.�� •?y�" "`�`''
Sign Company Representativ® 4"a.t1 � .,'cLY/r/(
Type of Signs Proposed:
Number
Free Standing
Wall Mounted
Temporary
Location of proposed Signs
Number
Main Trade Sign
Directional Sign
Of suite Advertising
�w
Assessor's Parcel Dumber zone
overall dimensions of sign (and Of copy face if 1080)
Materials
Colors
Type of Illumination
Declared Values or ooatract ?;ice
Signature of ApplicaAt
Signature of Property Own0r(W
*(Written Authority May be Attached)
Date
Date
Date
NOTE; Any false or misleading infdrmatiOn shall be grounds for denial of
this applLCation•
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DATE:
CASE:
APPLICANT:
REPRESENTATIVES:
REQUEST:
LOCATION:
BACKGROUND:
PLANNING COMMISSION
STAFF REPORT
NOVEMBER 3, 1995 (SPECIAL MEETING)
SPECIAL ADVERTISING DEVICE 95-086
KLCX RADIO (FOR LA QUINTA VILLAGE LTD.)
MR. HUGH HILLS AND MS. LEANNA HOFMANN
APPROVAL OF TEMPORARY ADVERTISING FOR THE LA
QUINTA VILLAGE GRAND OPENING CELEBRATION
NORTHWEST CORNER
WASHINGTON STREET
OF CALLE TAMPICO AND
The La Quinta Village Shopping Center is located northwest of Washington Street and
CalBe Tampico (Attachment 1).
On November 1, 1995, staff received a request from KLCX Radio, representing La
Quinta Village Ltd., to place various temporary advertising devices in the existing
parking lot of the shopping center for the La Quinta Village Grand Opening
Celebration on November 11, 1995 (Attachments 2 and 3). The devices which
require approval are:
1. One 32-foot inflatable cold air balloon tethered
2. One KLCX broadcast/sound truck
3. Several balloon bouquets and removable signage
The applicant states that: "all games, booths and vehicles shall be attended at all
times. KLCX shall play music, and conduct giveaways. Merchants in the center may
serve food or display wares in front of their establishments. All equipment and refuse
shall be removed the same day."
Staffrpt.50
Section 5.64.020 provides, in part, that permits are to be issued for special purposes,
'°... and not on a continuing basis for permanent advertising or identification
purposes," and further, "... each permit shall be issued for a specific period." The
Planning Commission shall review and approve all special advertising devices.
The Ralph's Grocery Store has been open for business since October, 1994. The
center's developer, La Quinta Village Ltd., has requested a Grand Opening celebration
for the entire center now that most of the in -line tenants have opened their shops for
business. Additional material and information will be presented at the meeting.
Staff supports the applicant's request because City staff is in the process of
approving the minor temporary outdoor event (MTOE 95-107) permit. However, the
Planning Commission is required to review and approve the large cold air balloon,
balloons, sound truck, and other removable signage which supplement the other
specified on -site special activities.
By Minute Motion 95-_, approve Special Advertising Device 95-086, subject to the
attached Findings and Conditions of Approval.
Attachments:
1. Location Map
2. Letter from Applicant
3. Sign Application
Staffrpt.50
CONDITIONS OF APPROVAL - RECOMMENDED
SPECIAL ADVERTISING 95-086
KLCX RADIO
NOVEMBER 3, 1995
1. The special advertising request is exempt from the provisions of the California
Environmental Quality Act (CEOA) pursuant to Section 15311 (Subsections A,
On -premise signs).
2. The signs and balloons are temporary. Therefore, the impact to existing
adjacent areas and/or traffic will be small.
3. The special advertising request, as conditioned, will meet the provisions of
Chapter 5.64 of the Municipal Code in that the advertising is needed for this
special function and will not be detrimental to the General Plan or any other
official City regulations.
1. A total of ten (10) banners shall be allowed unless otherwise approved by the
Community Development Director.
2. All temporary signs, banners and balloons shall be removed by November 12,
1995. No additional special advertising shall be allowed for this calendar year
unless for newly opened businesses after November 12th.
3. No temporary advertising device shall be within 75-feet of a public
thoroughfare.
4. All small balloons shall be tethered to the existing parking lot lighting or
temporary event booths but not exceed 20-feet in height.
5. The broadcast/'sound truck shall be positioned so that any amplified sound is
directed either to the west, north or south and not placed to direct music or
broadcasting toward the single family homes to the east of Washington Street.
6. The event shall be held on November 11, 1995 from 10:00 A.M. to 2:00 P.M.
CONAPRVL.345 1
CALLS
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TAMPICO
CASE No.
7 CITY HALL
CASE MAP
La Quinta Village Commercial Center
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October 25;1995 -
City of La-Quinta -
Planning & Development Department
78-495 Calle Tampico
La Quinta, CA 92253
Re: Grand Opening of La Quinta Village (Ralphs center) November 11, 1995
Gentlemen:
On behalf of La Quinta Village, we are hereby requesting to conduct a Grand
Opening on referenced date in the center on the comer of Washington Street and
Calle Tampico between the hours of 10:00 AM and 1:00 PM. See attached site
plan.
Equipment to be used on the site shall include:
One 32 foot inflatable cold air balloon tethered.
One 15' X 15' tent/booth
One broadcast/sound truck
Several balloon bouquets and removable signage
One trackless mini -train
Two 12' X 12' inflatable bouncer games
One dunking booth
All games, booths and vehicles shall be attended at all times. KLCX shall play
music, and conduct giveaways. Merchants in the center may serve food or display
wares in front of their establishments. All equipment and refuse shall be removed
the same day.
Best Regards,
KLCX
Hugh Hilles
HH:s
enclosure
MARK, BRIAN
77622 Country. Club Drive, -Suite K • Palm Desert, CA 92211 - J§L9) 772-7171 (619) 772-7177
Case Number ��- 0
Date Received
PLANNING & DEVELOPMENT DEPARTMENT
SIGN PERMIT APPLICATION
APPLICATION REQUIREMENTS
A. The following shall be submitted by the Applicant to the Planning I
Development Department at the time of permit application unless otherwise
modified by the Planning Director:
1. Completed sign application obtained from the City.
2. Appropriate sign plans with number of copies and exhibits as
required in the application.
3. Appropriate fees as established by Council resolution.
4. Letter of consent or authorization from property owner, or
lessor, or authorized agent of the building or premises upon
which the sign is to be erected.
B. Plans Required - Information required - the following information
must be shown on the sign plan:
1. Sign elevation drawing indicating overall and
letter/figure/design dimensions, colors, materials, proposed
copy and illumination method.
2. Site plan indicating the location of all main and accessory
signs existing or proposed for the site with dimensions,
color, material, copy and method of illumination indicated fi
each.
3. Building elevations with signs depicted (for non-freestandini
signs).
Applicant L C->( &D p - 20-r- v-t C' tQzn i-�
Mailing Address 7 - Ca J-a- C-,::::, C 2 Sct-I K"
�c4c wt D �s�f2 r- Phone: ( loci ) 77 --7 1-7 l
Name of Business i<'L cK �� cbc o
Type of Business I —�� Phone: (ca<f) 7 ;?-2 - 7 /-
Address of Business ALS
FORM.004/CS -1-
Sign Company Name K. 11/ cv kJ66 BY KLL�
Address
Sign Company Representative
Type of Signs Proposed:
Number
4 Free Standing
Wall Mounted
Temporary
Number
Phone: L_ )
Main Trade Sign
Directional Sign
Offsite Advertising
Location of Proposed Signs got p,f5 G �-
Assessor's Parcel Number liy/ii Zone
Overall dimensions of sign (and of copy face if less)
Materials C
Colors Ynt.,_ l Lt
- 1L1-4-I;
G Aq-vz 6 e-- 3�,Pt
Type of Illumination tit—-�-��? rrtSL
Declared Value or Contract Price
Si,qnature of Applicant Date
Signature of Property Owner(s)* C L� D to
Date
*(Written Authority May be Attached)
NOTE: Any false or misleading information shall be grounds for denial of
this application.
FORM.004/CS -2-