1995 12 19 PC
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PLANNING COMMISSION
AGENDA
A Special Meeting to be Held at the
La Quinta City Hall Council Chamber
78-495 Calle Tampico
La Quinta, California
December 19, 1995
1:00 P.M.
**NOTE**
ALL AGENDA ITEMS NOT CONSIDERED BY 11:00 P.M. MAY BE CONTINUED
TO THE NEXT COMMISSION MEETING
Beginning Resolution 95-047
Beginning Minute Motion 95-055
CALL TO ORDER - Flag Salute
ROLL CALL
PUBLIC COMMENT
This is the time set aside for citizens to address the Planning Commission on matters relating to
City planning and zoning which are not Agenda items. When addressing the Planning
Commission, please state your name and address.
PUBLIC HEARINGS - None
BUSINESS ITEMS
Request .......
SPECIAL ADVERTISING DEVICE 95-090
E. G. Williams Development Corporation (The Seasons Villas)
North of Calle Tampico and west of Washington Street in Seasons
Villas Subdivision
Approval of a four-foot high by 22-foot long banner for temporary
subdivision advertising to be placed on the exterior of the east
perimeter wall facing Washington Street
Minute Motion 95-
1.
Item ..............
Applicant. . . . . .
Location..... .
Action .........
CONSENT CALENDAR - None
COMMISSIONER ITEMS
ADJOURNMENT
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STUDY SESSION
None
PC/AGENDA
PLANNING COMMISSION
STAFF REPORT
DATE:
DECEMBER 19, 1995
CASE:
SPECIAL ADVERTISING DEVICE 95-090
APPLICANT:
E. G. WILLIAMS DEVELOPMENT CORPORATION (THE
SEASONS VILLAS)
REQUEST:
APPROVAL OF FOUR-FOOT BY TWENTY -TWO-FOOT
LONG BANNER FOR TEMPORARY SUBDIVISION
ADVERTISING TO BE PLACED ON THE EXTERIOR OF THE
EAST PERIMETER WALL FACING WASHINGTON STREET.
LOCATION:
NORTH OF CALLE T AMPICO AND WEST OF
WASHINGTON STREET IN THE SEASONS VILLAS
SUBDIVISION
BACKGROUND:
General
The applicants are requesting a six-month approval to install an SS-square-foot banner
advertising the Seasons Villas, a subdivision currently under construction. The
project is located approximately SOO feet west of Washington Street and
approximately 600 feet north of Calle Tampico behind the senior apartment project
fronting on Calle Tampico.
The applicants, in a letter dated November 21, 1995, (see Attachment 1), indicate
that potential buyers are unable to locate the subdivision because it is "lost behind the
seniors apartment project." The four-foot-high by twenty-two-foot-Iong banner will
have a white background with red lettering reading "Models Now Open". The banner
is proposed to be located facing east on the exterior of the perimeter wall. The land
to the east is presently vacant which makes the banner visible to traffic crossing the
bridge in a southerly direction on Washington Street. The banner will inform buyers
that the subdivision is located behind the seniors apartment project.
Municipal Code Provisions
Section 5.64.020 (Special Advertising Devices) provides, in part, that permits are to
be issued for special advertising purposes,"...and not on a continuing basis for
Staffrpt.53/conaprvl.357
permanent advertising or identification purposes," and further, "...each permit shall
be issued for a specific period."
STAFF COMMENTS
The project's location, behind the seniors project on Calle Tampico, does provide for
unique identification requirements. Having a banner visible from Washington Street
o the exterior of the east perimeter wall may help potential buyers to find the
subdivision and therefore Staff recommends approval of a six-month time period for
the proposed banner.
RECOMMENDATION:
By Minute Motion 95-_, approve Special Advertising Device 95-090, subject to the
attached Findings and Conditions of Approval.
Attachments:
1. Letter from applicant.
2. Banner Exhibits
Staffrpt.53/conaprvl.357