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2007 10 08 CSCCOMMUNITY SERVICES COMMISSION AGENDA La Quinta Senior Center 78-450 Avenida La Fonda La Quinta, CA 92253 Regular Meeting MONDAY, October 8, 2007 - 5:30 P.M. CALL TO ORDER 1 . Pledge of Allegiance 2. Roll Call PUBLIC COMMENT The Chair reserves the right to limit discussion on any topic to three minutes or less. CONFIRMATION OF AGENDA PRESENTATIONS (20 MINUTES EACH) Mr. LeGrand Velez, Executive Director, Coachella Valley Trails Alliance APPROVAL OF MINUTES 1. Approval of September 10, 2007 Minutes CONSENT CALENDAR NOTE: Consent Calendar items are considered to be routine in nature and will be approved by one motion. PUBLIC HEARING - NONE BUSINESS SESSION — 1 . Consideration of a Commissioner to Attend the CPRS Conference February 26-29, 2008 2. Consideration of Two Tile Murals in Old Town CORRESPONDENCE AND WRITTEN MATERIALS 1. Community Services Department Programs, Accomplishments, and Goals 2. Monthly Department Report for August 2007 3. Calendar of Monthly Events 4. Senior Center Monthly Luncheons and Special Events for Fall 2007 5. Practicing Planner COMMISSIONER ITEMS 1. Report from Commissioners Regarding Meetings Attended ADJOURNMENT Adjourn to a Joint City Council/Commission meeting to be held on October 23, 2007 commencing at 7:45 p.m. in the La Quinta Senior Center, 78-450 Avenida La Fonda, La Quinta, CA 92253. S.\Community Services\CS Commission\CSC Meetings\2007\10-8-07Wgenda October 8, 2007.doc PRESENTATION: 1 •icePit I I COMMUNITY SERVICES COMMISSION MEETING MEETING DATE: October 8, 2007 ITEM TITLE: Presentation by Coachella Valley Trails Alliance BACKGROUND AND OVERVIEW: AGENDA CATEGORY: BUSINESS SESSION: CONSENT CALENDAR: STUDY SESSION: I -a lof[HIIDKItW[a Mr. LeGrand Velez, Executive Director of the Coachella Valley Trails Alliance. This new non-profit organization was recently formed to support and assist agencies in developing regional trails and trail activities in the Coachella Valley. Mr. Velez is currently working as a committee member with the Coachella Valley Recreation and Parks District, Riverside County Parks, and the local agencies on a feasibility study to determine trails corridors along the Whitewater Storm Channel and the Coachella Canal. Respec fully Submiittt`e�d 1 Edie Hylton Community Services Director S:\Community Services\CS Commission\CSC Meetings\2007\10-8-07\CV Trails presentation.doc 2 COACHELLA VALLEY COMMUNITY TRAILS ALLIANCE The Coachella Valley Community Trails Alliance (CVCTA) is a newly formed nonprofit organization whose mission is to marshal private and public resources for the development of a multi -use urban trail network in Southern California's Coachella Valley. CVCTA has a five member Board of Directors and recently submitted its application for federal 501(c)3 nonprofit designation. Through foresight, cooperative planning, and dedication, a world -class, off-street trails system could become one of the Coachella Valley's top attractions. The Need for Off -Street Trails Paved off-street trails constructed in linear parkways provide greater safety and a superior hiking/cycling experience through reduced user interaction with traffic. These trails are scarce in the Coachella Valley, with only a few disjointed miles currently developed. Whenever possible, the CVCTA advocates for the creation of off-street, multi -use trails that provide dual paved and graded earthen paths to serve a broad community of users, including bicyclists, walkers, joggers, hikers, equestrians, skaters, children in strollers, and people using mobility devices (such as wheelchairs). These off-street "community trails" will provide recreational and health benefits as well as nonmotorized transportation linkages between schools, homes, parks, hiking trails, on -street bike lanes, commercial areas and other points of interest. Getting Started - The Coachella Canal Trail CVCTA's initial focus is in the east Coachella Valley, where the opportunity exists to establish a community trails network in conjunction with urban development as it occurs. Area developers recognize the community and economic benefits of linear parkway trails. The initial project proposal is a several mile long, paved multi -use recreational trail along the Coachella branch of the All American Canal and its various associated rights of way (which are owned by the Federal Bureau of Reclamation and managed by the Coachella Valley Water District). This manmade waterway's level banks, protection levees and broad public right-of-way afford an ideal opportunity for the construction of a paved off-street trail. They offer the comfort of being near water in the desert, panoramic views of the mountain ranges surrounding the Coachella Valley, and scenic vistas of the Salton Sea. The College of the Desert East Campus and the 62nd Avenue Parkway Plan present opportunities for linear pathway connections to the Canal Trail. Parks are planned adjacent to the canal that will serve as trailheads and provide parking for trail users. CVCTA hopes that the Coachella Canal Trail will serve as the backbone for a larger recreational system serving the East Coachella Valley and, eventually, connecting the entire Coachella Valley through a series of linked multi -use trails. The Canal Trail may someday be a part of an expansive, paved loop trail that includes the Whitewater River Stormwater Channel. For More Information or To Get Involved Please contact: Mr. LeGrand Velez, Executive Director Coachella Valley Community Trails Alliance 135 St. Thomas Place, Rancho Mirage, CA 92270 (760) 321-0668 / FAX: (760) 321-1585 E-MAIL: leg rand(a)cvcta.org 6/29/06 3 El COACHELLA VALLEY COMMUNITY TRAILS ALLIANCE Creating Car -free Corridors from Palm Springs to the Salton Sea The Coachella Valley Community Trails Alliance (CVCTA) is a 541c(3) nonprofit organization whose mission is to marshal private and public resources for the development of urban trails. Path along the All American Canal in Yuma, Arizona The'Community Trails Alliance will create a world - class, linear parkway and trail system that will become one of the Coachella Valley's top amenities. An urban trails network will be achieved through cooperative planning, obtaining public access to existing right-of-ways, and working with private land developers and local jurisdictions. 0 The Need for Off -Street Trails • Paved off-street trails constructed in linear parkways provide greater safety and a superior hiking/cycling/equestrian experience through reduced user interaction with traffic. • Dual path (paved and graded earth) trails serve a broad array of users: bicyclists, walkers, joggers, equestrians, skaters, children in strollers, and people who use wheelchairs. • Linear parkway trails provide nonmotorized transportation linkages between schools, homes, parks, hiking trails, on - street bike lanes, commercial areas and other points of interest. • By creating safe and appealing corridors for nonmotorized transportation, physical activity is facilitated, public health is improved, and a sense of community is encouraged. • Off-street trails are scarce in the Coachella Valley. Only a few disjointed miles of linear parkway are currently developed. ROADWAY OR DRAINAGEWAY MIN 1Z-16J,,MINMIN. e_ MIN.6'-8' 6'-8' PAVED MULTI-U5E 6'-8 8'-10' ` LANDSCAPED BUFFER PATHWAY 1 DG PATHWAY LANDSCAPED LANDSCAPED BUFFER BUFFER 7 Getting Started - The Coachella Canal Trail CVCTA's initial focus is in the east Coachella Valley, where the opportunity exists to establish a community trails network in conjunction with on -going development. Area builders understand the economic benefits and community values of urban trails. The initial project proposal is a multi -use recreational trail along the Coachella Canal. This waterway's level banks, protection levees and broad public right-of-way afford an ideal opportunity for the construction of a paved off-street trail. The canal offers the comfort of being near water in the desert, panoramic views of the surrounding mountains, and scenic vistas of the Salton Sea. The Coachella Branch of the All American Canal near Mecca f✓ The long -Range Trails & Recreation Vision The Coachella Canal Trail will serve as the backbone for a larger linear parkway system serving the Eastern Coachella Valley. The trails network will include connections to The College of the Desert East Campus, the Salton Sea State Recreation Area, Palm Oases near North Shore, and outstanding hiking in the Mecca Hills Wilderness Area. Parks are planned adjacent to the canal that will serve as trailheads and provide parking. The Community Trails Alliance envisions a regional loop trail system that will connect the Whitewater River Stormwater Channel, Lake Cahuilla, the Salton Sea, and eventually the entire Coachella Valley. Financing & Building a Regional Trail System Many sections of trail will be constructed as adjacent subdivisions are developed. Riverside County has trail construction funds from development impact fees (DIFs) can be used to build sections of the trail located in the County. Much of the trail will be located within US Bureau of Reclamation (BOR) right of way. The BOR has funds for building recreation facilities on their land. In addition, CVCTA will apply for the numerous federal, state, and private foundation grant programs that are potential funding sources for trail construction. Seeking Community Support for Start -Up The CVCTA will initially be financed through contributions from developers and major landowners in the east Coachella Valley (and the Mecca Slope in particular). Individuals and companies that are proposing developments in proximity to the regional trail network will realize direct economic benefits. These initial donations are critical and contributors will be recognized with a public plaque on the trail and through acknowledgement in the local media. With the aforementioned seed money, the CVCTA will establish a visible presence in the Coachella Valley and set up a system to solicit smaller individual and civic group donations. CVCTA Proposed Trail System 41 AI A1nMmli.M M 9..9h. Rst.tlm.. . Dm9Ra.NR. aft.oe V S w ReA sseo ie AVE r s � T AVE $ E w u VE 0 s TI AV -Depart Resorts Regional Airpor(_ bT1 AVE Y 8 AVE SALTON SEA Na11i Slrae OM T.m.i c.Jelh Ew FAC nee r!- IeTJJe SHORE Salton Sea State Re as/ Are CVCTA Activities & Accomplishments • Registered as a federal and state 501c(3) nonprofit organization. • Set up a distinguished and diverse eight member Board of Directors. • Hired an executive director. • CVCTA Director appointed to the Riverside County Parks and Open Space District Trails Advisory Committee. • Participating in the East Valley (64th Ave Parkway) improvement District planning process. Regional trails are receiving a high priority in this planning effort. • Participating in the Panorama/College of the Desert East Campus Development planning process. • Assisting the City of Coachella Parks & Planning Departments to development a trails element for their Parks Master Plan, and an implementation strategy. • Reviewing development proposals for Riverside County Planning Department for trail requirements. • Coordinating with numerous local groups, including the Coachella Valley Association of Governments (CVAG), Coachella Valley Water District (CVWD), U.S. Bureau of Reclamation (BOR), Desert Alliance for Community Empowerment (DACE), Coachella Mountains Conservancy, City of Coachella, City of La Quinta, Riverside County Parks & Open Space District, Riverside County Planning Department, Coachella Valley Recreation and Parks District (CVRPD), numerous area land developers, trails activists in Palm Springs and Desert Hot Springs, and local equestrian, hiking and cycling organizations. 11 COACHELLA VALLEY COMMUNITY TRAILS ALLIANCE BOARD OF DIRECTORS Paul Quill — President Land Development Specialist / Quill Enterprises City of La Quinta Planning Commission Member Michael Granum —Vice President President Simple Fare Magazine President Granum Property Development Eduardo Garcia — Secretary/Treasurer Mayor, City of Coachella City Educator Lane Lowry — Board Member President, Alpine Development Group Jerry Patton — Board Member Vice President of Administrative Services The College of the Desert Jennie Kelly — Board Member President, North Shore Community Council President Desert Alliance for Community Empowerment Board Member Mark Weber — Board Member Key Customer Representative, IID Energy Chairman, City of La Quinta Community Services Commission Chairman, Coachella Chamber of Commerce April Hildner — Board Member Vice -Chair, City of Palm Springs, Office of Neighborhood Involvement Palm Springs General Plan Steering Committee Member For Information Contact: Mr. LeGrand Velez, Executive Director 45330 Ocotillo Drive, Suite 9, Palm Desert CA 92260 legran'd(aDcvcta.org / (520) 270-2849 12 APPROVAL OF MINUTES: 1 COMMUNITY SERVICES COMMISSION MINUTES September 10, 2007 CALL TO ORDER A regular meeting of the Community Services Commission was called to order at 5:30 p.m,. by Chairperson Weber. Vice -Chairperson Leidner led the audience in the Pledge of Allegiance. COMMISSIONERS PRESENT: Commissioner Andrea Gassman Vice -Chairperson Bob Leidner Commissioner E. Howard Long Commissioner Robert F. Sylk Chairperson Mark Weber STAFF PRESENT: Edie Hylton, Community Services Director Steve Howlett, Golf & Parks Manager Christina Calderon, Recreation Supervisor Angela Guereque, Community Services Secretary GUESTS PRESENT: Louise Neeley, La Quinta Historical Society Andre Blanche, Artist Grady Sparks, T.D. Desert Development Patricia Borum, Artist Dori Quill, 51-245 Avenida Rubio PUBLIC COMMENT None. CONFIRMATION OF AGENDA Motion - It was moved by Commissioner Gassman and seconded by Commissioner Sylk to confirm the agenda. Motion carried unanimously. PRESENTATIONS: None. APPROVAL OF MINUTES 1. Approval of July 9, 2007 Minutes 13 Community Services Commission Minutes September 10, 2007 -2- Motion It was moved by Commissioner Sylk and seconded by Commissioner Long to approve the minutes as submitted. Motion carried unanimously. CONSENT CALENDAR None. PUBLIC HEARING None. BUSINESS ITEMS 1. Consideration of a Historical Mural in the Museum Community Room Director Hylton stated that the artist, Andre Blanche, has brought back changes as requested by the Commission in July and the La Quinta Historical Society is in favor of the new rendering. Commissioner Sylk stated that this new rendering was an improvement although he is disappointed with the golfer. He suggested a trimmer golfer wearing Bermuda shorts with a Dwight Eisenhower face. Commissioner Sylk questioned the cost increase for the larger wall. Director Hylton stated that the cost per square foot will be $315 for either wall. Commissioner Gassman stated that Andre Blanche has done a fabulous job on this mural and she is in favor of placing it on the south wall. Commissioner Gassman stated that there is a fine line between appreciating art and censoring art. The Historical Society has worked with the City on this art choice and the Commission shouldn't be censoring that choice. Vice -Chairperson Leidner stated that he concurs with Commissioner Gassman as far as the Commission's role on this project. Vice -Chairperson Leidner asked if there is a slope on the ceiling. Director Hylton stated the wall is square on both sides with open ceiling trusses running east to west. Vice -Chairman Leidner asked if there is any apparatus to divide the room at anytime.1 Director Hylton stated there is nothing intended to break that room up. Ms. Neeley noted that when the docents look at this mural it tells the history. Andre Blanche has done a good job that will create a huge mural that really depicts the history of La Quinta. 14 Community Services Commission Minutes September 10, 2007 -3- Vice-Chairperson Leidner asked Ms. Neeley which wall she would prefer the mural to be on and she answered, "the large wall." Motion — It was moved by Commissioner Gassman and seconded by Vice - Chairperson Leidner to recommend the historical mural designed by Andre Blanche to be painted on the south wall of the La Quinta Museum community room, $125,000 from the Art in Public Places be used for the mural, and this be recommended to City Council. Motion carried with Commissioner Long opposing. 2. Consideration of a Bronze Art Piece for Andalusia at Coral Mountain Director Hylton stated that T.D. Desert Development submitted a request to receive a fee credit and refund of APP fees to build a bronze horse and rider. This art piece will be purchased by T.D. Desert Development for $176,613 from artist, Patricia Borum. i Commissioner Long asked if the developer will be receiving all of their APP funds back. Director Hylton stated the developer estimates a total of $300,000 will be paid in APP fees for this project. Vice -Chairperson Leidner asked who came up with the' $300,000 figure. Director Hylton stated that staff verified this number with the Building & Safety Department. Secretary Guereque stated a change to page 16 should be to change $106,612 to $1 16, 542. Commissioner Long stated that this artist has wonderful work and this piece is beautiful: Commissioner Gassman stated that this artist is exceptionally good, but we have too many horse pieces throughout the City. There are going to be two at Griffin Ranch, there is one at Embassy Suites, and one at Rancho La Quinta. Commissioner Gassman asked if this development has an equestrian component. Mr. Sparks stated that there is not an equestrian component. Chairperson Weber stated this is a beautiful piece for the entrance yet he is still sensitive to the horse theme. The logo incorporates something similar to this piece with the traditional Andalusian rider. Artist, Patricia Borum, explained that this horse is an Andalusian horse from Andalusia. Mr. Sparks explained that this has been a long process for this piece of art. T.D. Desert Development will maintain the piece and the landscape. This piece has Spanish pride and ties La Quinta to Southern Spain. 15 Community Services Commission Minutes September 10, 2007 -4- Motion — It was moved by Commissioner Sylk and seconded by Commissioner Long to recommend T.D. Desert Development L.P. purchase the bronze art piece and be awarded a fee credit of $176,613 to purchase the art piece. Motion carried with Commissioner Gassman opposing. 3. Consideration of the 2007-2008 Community Services Marketing Plan. Director Hylton explained that the Community Services Department has put together, this first Marketing Plan for the Commission to review. Staff will be working with Kiner Communications to get a template for stronger promotions. Commissioner Long noted that the last sentence of the 2n' paragraph needs to be rewritten for better understanding. Vice -Chairperson Leidner stated that this is the first time getting a good overview of what staff is doing. He was very impressed and appreciative. Commissioner Long suggested the "Facts of Life" for the Senior Center and adding a weekly, "What to Do" of upcoming events as a La Quinta pullout. Director Hylton stated she would check with the Desert Sun for the pullout. Commissioner Gassman commended all the staff on this tremendous endeavor. Chairperson Weber stated that it was great to see this happening and it is nice to see this comprehensive plan. Motion — It was moved by Commissioner Long and seconded by Vice -Chairperson Leidner to approve the 2007-2008 Community Services Marketing Plan. Motion carried unanimously. 4. Consideration of Commission Meeting Dates Commissioner Sylk asked if Commission would be dark in August 2008. Director Hylton stated that it will depend upon the amount of items we have at that time of the year and if the City Council will be dark. Commissioner Gassman asked to be excused from the February 11, 2008 meeting. Motion — It was moved by Commissioner Sylk and seconded by Commissioner Long to approve the Community Services Commission meeting dates as noted. Motion carried unanimously. 16 Community Services Commission Minutos September 10, 2007 5. Consideration of Art Maintenance Priorities Commissioner Long asked if earmarking $6,000 out of the $30,000 available will leave enough of a cushion for other items that might come up. Director Hylton stated that staff will bring something back to the Commission if other items come up. Vice -Chairperson Leidner asked if the Arch Sculpture was supposed to be repainted at the time the additional pieces were added to it. Director Hylton stated that the original colors were to be toned down a bit and the colors have faded. Motion - It was moved by Commissioner Long and seconded by Commissioner Gassman to approve the art maintenance priorities as listed. Motion carried unanimously. CORRESOONDENCE AND WRITTEN MATERIALS Monthly Department Report for June 2007 Commissioner Gassman noted that the berm has not been removed for the whole Fred Wolff Bear Creek Nature Preserve and feels there is a safety need for that. Director Hylton stated that the Preserve goes up to Calle Chillon. 2. Monthly Department Report for July 2007 Commissioner Long stated that RecTrac and WebTrac are too confusing. Director Hylton stated that 60% of registrations are being done online. Vice -Chairperson Leidner asked if staff can check into licensing to make modifications to the program. Director Hylton explained that some changes may be made depending on requests from park and recreation users. 3. Calendar of Monthly Events COMMISSIONER ITEMS 1. Reports from Commissioners Regarding Meetings Attended. Commissioner Gassman stated she was present at the National Night Out, 3 open air cinemas, and the San Diego Padres excursion. Commissioner Sylk stated he was present at the National Night Out. Chairperson Weber stated he was present at the National Night Out, and 3 open air cinemas. Ntl Cornmunity Services Commission Minutes 6- September 10, 2007 OPEN DISCUSSION Commissioner Sylk asked what was happening with The Gem art piece at Washington Street and Highway 111. Director Hylton stated that the City Manager and the Artist are working together to try to relocate that piece. Commissioner Gassman mentioned that the bike maps are wonderful and would like to see the number of miles added to it. Director Hylton stated that staff will be putting distance numbers at La Quinta Park, Adams Park, and the Civic Center Campus this year. Dori Quill explained that she felt the signs at the Village roundabout are too bright. Director Hylton stated that she would mention it to the Public Works Department. ADJOURNMENT It was moved by Commissioner Long and seconded by Commissioner Sylk to adjourn the Community Services Commission meeting at 6:53 p.m. Motion carried unanimously. NEXT MEETING INFORMATION: A Regular Meeting of the Community Services Commission to be held on October 8, 2007 ,commencing at 5:30 p.m. in the La Quinta Senior Center Classroom, 78- 450 Avenida La Fonda, La Quinta, CA 92253. Submitted mitt by: Angela Guere Community Services Secretary m COMMUNITY SERVICES COMMISSION MEETING MEETING DATE: October 8, 2007 ITEM TITLE: Consideration of a Commissioner to attend the CPRS Conference February'26-29, 2008 RECOMMENDATION: AGENDA CATEGORY: BUSINESS SESSION: 1 CONSENT CALENDAR: STUDY SESSION: PUBLIC HEARING: As deemed appropriate by the Community Services Commission. FISCAL IMPLICATIONS: The Community Services Department budget contains funds for one Commissioner to attend the annual California Parks and Recreation Society Conference. BACKGROUND: The California Parks and Recreation Society holds an annual conference in which professionals discuss current trends and situations involving the parks/recreation and community services professions. The next conference will be held in Long Beach, California February 26-29, 2008 (Attachment 1). The City Council will approve overnight travel for one Community Services Commissioner to attend this conference. Staff will book a room for the Commissioner at the host hotel. Transportation will be required by the Commissioner who is selected. ALTERNATIVES: The alternatives available to the Commission include: 1. Select one Commissioner to attend the California Parks and Recreation Society's Annual Conference in Long Beach, California February 26-29, 2008; or S:\Community Services\CS Commission\CSC Meetings\2007\10-8-07\CPRS Conference.doc 19 2. Do not select one Commissioner to attend the California Parks and Recreation Society's Annual Conference in Long Beach, California February 26-29, 2008; or 3. Provide staff with alternate direction. Submitted ,by Edie Hyltorf Community Services Director Attachment: 1. CPRS Conference Information S1Communi,ty Services\CS Commission\CSC Meetings\2007\10-8-07\CPRS Conference.doc 20 Conference Education Page 1 of 1 SouthwestCalifornia & Pacific Recreation ' Park Training Conference February. ' 2008 Education Special Expo Future General Job Sponsors Volunteers Sessions Events Show Conferences Information Mart The City of Long Beach will welcome you to the 60th Annual California & Pacific Southwest Recreation & Park Training Conference, February 26-29, 2008. The annual conference is the place to go for top notch educational sessions, networking opportunities and the nation's second largest park and recreation Expo. You will find everything you need to get your heart racing, your mind and soul re -energized to go back to your agency and start implementing all the new ideas you learn. The people you will meet will become invaluable resources for the challenges you face in your daily work. Park and recreation professionals around the nation attend this educational experience to learn how local municipal agencies generate ideas for new services, receive solutions for issues relating to existing services and how opportunities are developed to expand resources through collaboration Conference delegates attend learning sessions that: • provide practical and specific guidance • provide opinions and work habits from speakers outside the leisure service profession • address a variety of perspectives Educational sessions will provide important information on the latest trends and best practices. We have nine training track areas established so you can focus your training efforts over our four day experience. (click here) 2008 Speaker highlights include (click here) Register For Conference At The Lowest Rate Early bird registration has begun for the 2008 California & Pacific Southwest Recreation & Park Training Conference in Long Beach, February 26-29, 2008, The registration fees are the lowest they will be, $309 for CPRS members. You can register at Click here to register online or click here to download the Early Bird flyer. 21 http://www.cprs.org/conference-general.htm 10/1 /2007 Conference Education Page 1 of 1 California & Pacific Southwest Recreation & Park Training Conference February 26-29, 2008 O)W 44 Education Special Expo Future General Job Sponsors Volunteers Sessions Events Show Conferences Information Mart Educational Tracks Leadership Development & Team Building: leadership development is a planned effort that enhances the capacity to lead people; setting direction and guiding others to follow that direction; ability to manage own learning; successful professional development programs; tools and resources to reinforce your professional development programs required for ongoing success Emerging Trends & the New Generation of Workers: understanding the changes in demographics, understanding the expectations of the next generation of workers, leading and motivating different generations of workers Best Practices in Recreation Programming/Park & Facility Design/Park Operations: innovative, dynamic, management tools available to practitioners to ensure parks, facility and outdoor recreation areas are managed efficiently and effectively; practical guidelines; current state of what is working well for an organization and worth sharing; professionals are challenged to improve upon best practices; document and share improvements with colleagues. Lifelong Learning/Developing the Learning Community/Core Competencies/ Teaching & LearninglWorkplace Competencies: sessions seek to equip attendees with adequate skills to meet the ever changing work environment and allows learning to be accomplished through active learning, rather than passive viewing Our Role in Human & Youth Development: trends affecting service delivery, best practices, marketing; the Youth Development movement & philosophy, youth empowerment, resiliency, management practices, Search Institutes Asset Model, successful programming, youth leadership training Building Collaboratives, Alliances & Community Organizing to Cultivate Our Future: bringing together credible constituencies that have an interest in same issues, steps to creating an alliance & whey, alliances for policy change; Articulating the vision and value of parks and recreation to allied professionals, citizens, the media and policymakers to develop partners and allies; how to serve new constituents, trends, society/societal change Public, Open Space & Natural Resources: focus on natural resource related issues, conservancies, land trusts, role of non -profits, stewardship, facility development, grass roots efforts, community activism Practical Solutions/Operations: Problems & Opportunities: daily business of providing recreation & park services, skills development for staff, recreation programming & park maintenance innovations, strengthening family & community, personal enrichment Passion to Practice: Building Vision, Values, & Missions with Strategic Thinking: establishing & implementing strategic frameworks for significant success; basics of developing vision, values & mission; commitments that guide our decisions and our behaviors 22 http://www.eprs.org/conference-education-tracks.htm 10/1/2007 .-w Education Special Sessions Events Educational Speakers Amh Expo Future General Job Sponsors Volunteers Show Conferences Information Mart Guila Muir is one of the few trainers in the United States whose expertise reflects a quarter -century of passion for participatory adult education. Guila is principal of Guila Muir and Associates, a Seattle - based firm specializing in the development of instructors, presenters and facilitators. Since 1981, she has enhanced the communication and training skills of thousands of professionals. These include financial experts, judges, specialists in biotechnology, education, and health, as well as community activists and legislative leaders. Guila's research and experience in adult education in England , Thailand and Brazil built the foundation for her lively, practical training sessions. She has a Masters degree in Adult Education from Western Washington University . Guila remains a popular speaker across the country and in Canada . Along with her popular classes, she provides individual consultation in presentation skills and curriculum design. Sessions Persuasive Presentations: Key to Community Support Develop a Workshop that Impacts Performance! Gain Credibility in the Community: Thinking on Your Feet Ellen O'Sullivan, President, Leisure Lifestyle Consulting was incorporated in 1991. The firm specializes in providing support for companies and organizations in the service sector in reaching and retaining customers through leisure experiences and lifestyle connections. While O'Sullivan serves as the principal in the company, her contacts in a myriad of different professional organizations such as the National Recreation and Park Association, American Marketing Association, and the Futurists Society, enable her to contract with highly qualified professionals for specific functions within projects. Ellen is a consultant in park and recreation marketing, trends and strategic planning, a former professor of leisure and wellness programs at the Southern Connecticut State University in New Haven CT and a former recreation director for the Town of Longmeadow, MA. She has been recognized by both the NRPA and the Academy of Park and Recreation Administration as Distinguished Professional of the Year in 1998 and 2000 respectively. Ellen is integrally involved with her strategic planning effort entitled VIA for "Vision Into Action." This is an intensive public participation process designed to elicit a public expression of needs and interests for services. She is recognized in the field for identifying and tracking societal trends and relating their 23 impact to the parks and recreation field. Ellen is the author of Marketing Experiences — Strategies for the New Millennium and Setting A Course for Change — the Benefits Movement in Parks and Recreation. In her long-standing relationship with NRPA, she pioneered the original benefits awareness manual for the profession and followed that with a second benefits publication that details strategies for incorporating important benefits and community issues into the ongoing function and focus of a department. Ellen's innovative side combined with her organized side to secure a central role for parks and recreation in the emerging health issues of the country. She both created the program, authored the community mobilization guide and serves as the lead trainer for the NRPA/NIH "Hearts and Parks" program, an outcomes -based initiative that empowers park and recreation departments to infuse heart healthy information and activities into existing programs and services. O'Sullivan is a recipient of the National Recreation and Park Association's Distinguished Professional Award, the Distinguished Alumna Award from SUNY at Corland , NY, and the Willard C. Sutherland Practitioner Award from the Academy of Park and Recreation Administration. She received her Ph.D. from the University of Connecticut and has served as member of the NRPA Board of Trustees, and a judge for the National Gold Medal Award program. Sessions . Seniors -If Not Now, When? . From Individual Indicators to Community Outcomes . Passion into Practice: Needed Infusion . Starting with a Clean Slate Ruby Newell-Legner, Certified Speaking Professional , a nationally recognized training expert in the Leisure and Hospitality Industry, Ruby is also a facilitator with a proven ability to create environments where groups can brainstorm effectively, share perspectives and come to consensus -while enjoying the process. Ruby's high -impact trainings are based on 25 years as a front-line service provider and manager in parks and recreation; she has been presenting training programs in that area for the last 13 years. With "in the trenches" practical know-how, Ruby has an uncommon level of experience that gives immediate credibility with conference attendees and allows her to offer suggestions and recommendations based on actual hands-on experience. Her clients range from NFL stadium management staff to leaders in municipal government to Jumeirah International, the Dubai , United Arab Emirates „based luxury hospitality group that has the only seven -star hotel in the world, the Burj Al Arab. Ruby has worked together to build workplace learning programs for some of the largest, most recognized organizations in the country. Her track record in satisfying clients is identified by the number of clients who have hired Ruby again and again to provide training for their group. With expertise in the areas of leadership, communication, management, internal and external customer service, Ruby provides new perspectives and fresh ideas that enhance ongoing initiatives within your organization to create both immediate and lasting results. She is a Certified Speaking Professional, a designation bestowed by the National Speakers Association to less than 400 speakers in the world. Sessions 24 . Attracting & Selecting New Staff . Leadership Strategies: What You Need to Know to Survive . Seven Star Customer Service Linda Henley -Smith, An author, educator, speaker and opera singer, Linda Henley -Smith provides an entertaining and educational outlook on working, living and surviving. She calls her company "For the Good Times," because she believes we all deserve to have good times in life. Her business card reads: "For a good time... call Linda". She figured it would bring in business. Linda holds a B.A. and M.A. in education. She provides training to audiences by implementing innovative activities and projects tailored to each group's needs. She has taught thousands how to enjoy a higher level of personal and professional success, by tapping into their inner resources. Linda's memberships include National Speakers Association, National Marketing Association, National Education Association and American Society on Aging. She is former editor of Agewave's Senior Magazine and authors state history newspapers, used in classrooms across the country. Sessions . Laughter: The Ultimate Team Sport! . But -Kicking Attitude Adjustment Martha N. Bryan is a leading authority on the development of human potential and personal excellence. With an education background in teaching, she has taught at both high school and college levels and has held positions in both government and private industry. Her work career expands from farm laborer and cafeteria helper to positions in staff support, sales, training and personnel administration. She has served in leadership positions for a number of organizations - chairman of college advisory boards, president of women's organizations, president of personnel administration organizations and president of a financial institution. After 20 years in public sector administration, Martha resigned to start her own consulting firm. She has a wide range of consulting experiences -- working with CEOs, Presidents, Elected Officials, Directors, Managers, Administrators, Supervisors, Auditors, Engineers, Attorneys, Teachers as well as Line Staff. She has become a sought after speaker throughout the United States and Canada in the areas of Customer Excellence, Leadership, Communication, and Organization and Personal Excellence. Sessions: . Creative Thinking & Problem Solving . Incredibly Effective Communicating . Managing the New Workforce . The Manager as Leader 25 f3a 0 200,8 Conference Early Bird Registration Form Name (required for early bird rate) Member # Address Agency City Phone Please circle applicable member type: CPRS CAPRCBM Rate: $309 member $499 nonmember * $3091s "Early Bird, member rate. Other registration discounts do not apply with this Early Bird special, including the 61h Free Promotion. Registration with full payment must be postmarked by September 14, 2007. No purchase orders accepted. For questions call Jennifer Pyan, CPRS, 916/665-2777. ** NRPA members must send a copy of their valid NRPA member card for verification. You have two options to register: Online at www.cprsmembers.org or fill out this form and mail or fax to: Registrar, California Park & Recreation SxieM 7971 Freeport Blvd., Sacramento, CA 95832-9701, 916/665-9149 fax. State_ Zip NRPA** Nonmember Payment Information: Payment Type (please circle) Viso MC AmEx Check (make payable to CPSRPTC) Bankcard # Expiration C Cardholder Cardholder `eitr41wQ" COMMUNITY SERVICES COMMISSION MEETING MEETING DATE: October 8, 2007 ITEM TITLE: Consideration of Two Tile Murals in Old Town RECOMMENDATION: AGENDA CATEGORY: BUSINESS SESSION: 2 CONSENT CALENDAR: STUDY SESSION: PUBLIC HEARING: As deemed appropriate by the Community Services Commission. FISCAL IMPLICATIONS: Dependent upon the Community Services Commission's direction, a recommendation to approve Art in Public Places (APP) funding of $16,500 for the purchase of two tile murals to be placed in Old Town will be forwarded to the City Council. Funding for this project is available in the APP Art Purchase Account. On October 5, 2004, the City Council approved two tile murals to be placed in Phase 1 of Old Town. Artist, Tom McGraw, was commissioned to complete the work for $9,461. Mr. McGraw was paid $4,730.50 to purchase supplies and begin the work. The work was unable to be completed and his contract was terminated on March 27, 2007. On September 19, 2006, the City Council approved an antique bell to be purchased and placed in the bell tower at Old Town for $15,000. PROJECT AMOUNT PAID Tom McGraw, Tile Murals $4,731 Village Bell $15,000 New Tile Murals Request $16,500 TOTAL $36,231 As of this date Phases 1 and 2 of Old Town have paid $32,151 into the APP Fund. S:\Community Services\CS Commission\CSC Meetings\2007\10-8-07\Tile Murals Old Town.doc 27 BACKGROUND AND OVERVIEW: On August 31, 2007, the City Council received a letter from Wells Marvin requesting consideration for new tile murals to be made for Old Town (Attachment #1). The two murals would be designed and made by La Quinta artists, Nancy and Larry Cush, for $16,500 (Attachment # 2). The first mural is a triptych of three different and smaller murals portraying a mountain scene, ridgeline at sunset, and Spanish style fountain. This mural is 51 /2 feet high and 10 feet wide and would be placed in a recessed wall niche on the Carmel Building. The second mural is a depiction of early La Quinta that includes a date grove, ocotillo cactus, quail and a citrus tree. This mural would be 5 feet high and 7 feet wide and would be located at the Los Altos Building on the east outside wall of the Old Town Coffee Company. ALTERNATIVES: The alternatives available to the Commission are: 1. Recommend the purchase of two tile murals for Old Town for $16,500 with APP funds; or 2. Do not recommend the purchase of two tile murals for Old Town for $16,500 with APP funds; or 3. Provide staff with alternate direction. Respectfully submitted, AHylton 1 7k Community Services Director Attachments: 1 . Letter dated August 31, 2007 2. Artist Information S:\Community Services\CS Commission\CSC Meetings\2007\ 1 0-8-07\Tile Murals Old Town.doc 28 01A LA QVll1tA August 31, 2007 ATTACHMENT 1 RECD S E P 0 7 2007 Don Adolph, Mayor City Council Members Henderson, Kirk, Osborne & Sniff City of La Quinta P. O. Box 1504 La Quinta, CA 92247-1504 Honorable Mayor and Council Members: Old Town La Quinta received approved funding in October 2004 for two tile murals by artist Tom McGraw to be installed in Phase One of Old Town. Unfortunately Mr. McGraw was unable to complete the installation in Phase One. Since then, Phase Two development has also been completed. By way of this request Old Town La Quinta wishes to move toward completion of the tile murals in both Phases to achieve a unified aesthetic throughout Old Town. Old Town endorses the designs submitted by La Quinta artists, Nancy and Larry Cush as described below and detailed in the attached proposal. Mural #'1... is a triptych for the Carmel Building. The background tile will be of a dark indigo blue, with the border framing around the 3 murals, a very dark blue. The fountain in the center will be the same design as their fountain, with an evening sunset of orange fading to blue high in the sky. The mountains are the ridge line of the mountains when you look north from Old Town. Mural # 2... is for the Los Altos Building, the Coffee Shop's patio wall It is 7ft wide by 5 ft high, and will be placed and centered on the wall. The mountains are the ridgeline of the mountains when you look North West from Old Town. A glimpse of what was before the development of La Quinta with the old date grove, ocotillo cactus, quail and citrus. The pricing for both murals is $16,500 and we ask for your favorable decision to fund the proposed Art in Public Places project with developer fees paid by Old Town La Quinta. Very truly yours, Wells L. Marvin, President Marvin Investments, Inc: Managing Member for Old Town La Quinta, LLC Old Town La Quinta Tile Murals Misc. Letters 8-31.07 29 78-015 Mein Street, 5uite 205 • La OuiMa, CA 92253 4 (760) 777-9770 Fax (760) 771-5057 e-nwil: IaasngColdtownlaquinta.cam oldtownlagainta.10.1 Nancy & Larry Cush 760 218-2648 Nancy's cell 760 218-0559 Larry's cell 52-100 Avenida Ramirez LaQuinta Ca. 92253 5-4-07 Old Town LaQuinta 78-100 Main Street, Suite 206 La Quinta Ca. 92253 Noreen Tripp Hudson, Director of Development Leslie Locken, Property Manager 760 275-8238 Old Town La Quinta Tile Murals Project Design and Cost Proposal Carmel Building South side, recessed wall niche 78-065 Main Street Mural size 5 '/z ft. high x 10 ft. wide, arched top Mural 1 $ 8,500 Triptych Old Town Fountain Scene with Logo. Murals to be hand painted glazed 6"x 6". Kiln fired and installed over floated mortar bed on existing stucco wall. Background the to be selected field tile. Los Altos Building East wall of coffee shop outdoor seating 78-100 Main Street Mural size 5 ft. high x 7 ft. wide Mural 2 $8,000.00 La Quinta Landscape Scene Tile murals are hand painted glazed 6"x 6". Kiln fired and installed over floated mortar bed on existing stucco walls. Thank you, Nancy and Larry Cush 30 31 1A I 32 FROM : KILLOROVE D PHONE NO. : 661 ATTACHMENT 2 Ceramic Tile Artist NancvCush Nancy Cush has been hand painting ceramic tile murals in Hawaii & California for the past 15 years. You will find her work in many custom homes and commercial settings. Her art tiles are durable as well as beautiful and can be used in both exterior and interior installations. Nancy's background as a Fiber artist and her love of color has influenced her style of painting, Giving her work a unique and fresh appearance. Her subject matter has evolved around Hawaiiana themes, Underwater Reefs, and Tropical, Desert & Country Iandscapes. She enjoys working with the client, architect or designer to achieve a personal site specific design. Nancy's projects include: 450 Tile Hawaiian Reef Scene — Huggos Restaurant, Kailua Kona, Hi. Turtle Murals —Kona Village Fitness Center "Brian's Garden" landscape mural — Waimea Hospital, Big Island, Hi. Dolphin Mural — Hawaii Preparatory Academy Handmade Replica Tiles, for the restoration of— The Hulihee Palace for the State of Hawaii Five Tribal Themed Table Top Murals - Agua Caliente Tribal Center, Palm Springs Ca. Tuscan Vineyard Landscape -• The Andalusia a Coral Mountain, La Quinta Ca. Etched Glass Artist Larry Cush Larry Cush has a bachelor's degree from Central Washington University, His major was in Art Education with an emphasis in ceramics.,He established a ceramics studio in Western Washington where he produced stoneware pottery. His work has won awards and is in many private collections. Larry also taught ceramics for adult education at Grays Harbor Community College and later at Maui Community college in Hawaii. His current personal work is in etched and fused glass where he works with architects, designers and home owners to use his contemporary designs in homes and building environments. Larry and Nancy work as a team and often assist each other in all aspects of the creative process. We hold a California Contractors License in Ceramic Tile #793758 Please visit our website at www.cushtile,com 33 CORRESPONDENCE ITEM: 1 N Q a 21 N F" Z W N M a 0 U V Q d N O cc a a) m N � N +N O m 0 E cc ' J O C O r r d m U W Y m Y O w Y U to O C W C O = a) y a) m C d 3 A? m m C r C O `) C O LL 'O m cm U)C 'O U O J O Y m U (n a) +�-+ •U C c O co N 3 0 (n � C U N � C Y cn C O a) O m a) -y0 C a) Y= y 0 M C o mU a) m c E ,a U) E .c m m c0 •Y m W V` E O C a) 7 a) O U) C m C O m V y 0 0 E O) dm E Vl d 0 y C V 0 m p U a o m '.= m d °= Y a) I U) a) m L m C J a c m U Z = o 0- m .0 a c7 m +`a E `o N O 7 70 ` N E J O .0 +L+ ,C a E d m a") --0 ca .0 aa)i r aa)) a c Z Ego[ >aci o c aci cca•° �.d ca'o•o O cn O 3 m m V O !' 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V 0> a3 j O 0 E a) C a) a) ;� j a} U C' j -yp U a) V L O' o i- W O •''' O7 N o o N a O a) o G a) �, CL O l0 U 7 w 2 w 3i a) cc U m o o U U a o U 0 � N O o O d a w N H Z N LU Q2 � N O IL IL a oO N L) U. Q m " c Y c N C m N °O d c -Ca N J O Y c Y ` y m ` C (D C a c m a) O a O U) cn 0 a O E ca 7 c Y o, 0 N — m t in co m C y a cc m Q m •a a 7 (Dm N 'Y FL+ - = 7 m a a E U N +� m c O O> C m L .7 fY0 �. O m Ci U L7 m c y >, d O 0-U O .c FL e .4 > m m Q y o ° b ¢ !_' 'O J O t U > N M (D3 a) a) • V +0 m a) Y m a) > Y N p C a m +m+ > N U C m 0)m N O O Q c m m° m a) � Q C a O O— N C g N E m Y m N C .c N O oo c co E U s E E ° C 0 J (A �' •° m E m 7 ,e E m N m Y co �� 7 N y O C Z co y N E U c —m0 ° Q le c N L m w X fc0 n O m m a a m c C U 07 0 m E C �i ° E c cco ° m 0 a� ° o O U O c N° •� ° U c E a X L Y> •,_, N '` m Y Q ` Z C N m ` y Y w p, m Y � i p_ o y CL'm aTi 7 O 0 Y 7 a c c E u. O — Cl)Co,�a X mm0 YE°' DO=c myE 0 E° a> > N Q ° c OC m U N U Y 7 C a) m t m N w m 0 O co y OQ ° a y m C` E N" a '++ m w O p 0 m 0 O 'c a w -O = C `o N U)° E O Z X E Q 3 U m ° c U) W° °- " c c a) ° Y U) m > mcl a +m+ rn N (D C m J U +N+ a ° (� ` y C U a C (n 0 aci °° C N C v O a[ m e E m a� y 7 .N a° E U a U Q' a= y a m C7 ° 3 �e r d m d c c m (D Oco m y to 0 7 a ) c p > •0 o c m 0 + m Q— Qom' O a) a Y J N (D CL C c m Co Z m Y Y Y } Q .c m c 3 cc 3 Y a m a N Ol N O7 N a) a) e 0 CD O. Q m m C Q EY j am Q Y 1 m °° E E E n >>r m a Uva>ai COm wa) dQ aU dQwUco U N N J W Q CD = C7 c NOo N O Q 0a O C7 O N LLa U. Q LL 39 C C f0 Co O. N LL C O_ O O 0) O. U CD al E co m U a) v �e C 0 a)0 > () cn p CC } c O CL.p E 0 0)_ N U > y ° � 0 U) oa m U c +c > CLm co a co c a)) a 'a y�o CL a) U v '� r'> m c 0 Co o Q U �. CO•- 0 @ cn a) y U -o t�0 U (f) U N co Zf�0 O -CO. "-� O > � CL co U c O cue O U �= a) 0. •C a)'a +' a) Q 0-Ucr �'.E _—O= 0 a) U U)N L O a J Co m Co a m U C C a) C ++ CL U C a)a) C O a0+ a '0 N ++ ca c CL C 0)U IL a co E c ' °o c y > 0 a •° a •` ` 0. a) U -he - U) J 0' w a Y F E U p, a) a) CL L L a) _ p cad a) a) a (D+ _ >. . a: `o N o > >,a >i o f0 'rzC '0 Y E C -�e a) L .f+0 C a) m O �� 0 > c U) cUUQMur f Eli] CORRESPONDENCE ITEM: 2 F % S4 4a Qu&ro of'f1'� TO: Honorable Mayor and Members of the City Council FROM: Edie Hylton, Community Services Director 1 DATE: ' September 18, 2007 SUBJECT: Community Services Department Report for August 2007 UPCOMING EVENTS OF FOR THE MONTH OF OCTOBER 2007: Sept 3 Tae Kwon Do, La Quinta High School Sept 4 Beginning Guitar, Senior Center Sept 4 Rock N Blues Guitar, Senior Center Sept 4 Zumba, Senior Center Sept 4' *Beginning Spanish Sept 5 *Mat Pilates Sept 5 *Action Aerobics Sept 5 Kickboxing, Senior Center Sept 6 *Cook w/ Chef Tony -Sept 6', * Tai Chi Health Sept 6 *Social Ballroom & American Latin Sept 7 *Mindful Meditation Sept 7 *W. Shakespeare Sept 7 * Beginning German Sept 71 *Hot Latin Dance Sept 71 *Welcome Back Evening Dance Sept 10 Jazzercise, Fitness Center Sept 10 Personal Fitness, Fitness Center Sept 10 Dance, Play, & Pretend, Senior Center Sept 10 Ballroom Dance, Senior Center Sept 111 Photoshop Elements 2 Introductory Course, Senior Center Sept 12 *Jewelry Making Sept 12 *Continuing Italian Sept 12 Adobe Photoshop Professional Version, Senior Center Sept 12 *Self -Publishing Sept 13 *Fiesta Luncheon 41 Sept 13 *Dress w/ Pizazz Sept 13 Photoshop Elements 2 Advanced Course, Senior Center Sept 13 Beginning Ballet, La Quinta High School Sept 13 Dance, Play, & Pretend, La Quinta High School Sept 17 Baby Signs Parent Workshop, Senior Center Sept 17 Desert Adventure Boot Camp, La Quinta Park Sept 17 Beginning Computers, Senior Center Sept 18 *Watercolor Sept 18 *Un-cooking w/ Jul Sept 18 Total Nutrition, Library Sept 18 Intermediate/Advanced Belly Dancing, La Quinta High School Sept 19 Microsoft Word, Senior Center Sept 19 *Sketch & Draw Sept 20 Beginning Belly Dancing, La Quinta High School Sept 22 Algodones, Mexico Excursion Sept 23 Adult Soccer League, La Quinta Park Sept 24 *Hooked on Loops Sept 24 Sign, Say & Play, Senior Center Sept 25 Adult CPR & First Aid, La Quinta Library Sept 26 *Play of the Hand Bridge Lessons Sept 26 *Defense in Bridge Sept 27 *Mature Driver Training *Daytime Senior Center class or activity 42 Community Services Program Report for August 2007 onn7 gnna 2007 2006 Participants I Participants I Variance I Meetings Meetin s Leisure Classes Adobe Photoshop Pro 3 211 1 1 4 Zomba 20 0 20 141 0 Totals 23 2 21 151 4 1 *nns 2007 2006 Participants I Participants Variance Meetings Meetings Special Events Open Air Cinema - August 11 250 0 250 1 0 O en Air Cinema - Au ust 18 325 0 325 1 0 San Diego Padres Game 29 24 5 1 1 Fitness & Wellness Day 180 0 180 1 0 National Night Out 200 0 200 1 0 Golf Tour, Desert Willow 44 45 -1 11 1 Golf Tour, Terra Lao 35 42 -7 1 1 Golf Tour, Shadow Ride 37 38 -1 1 1 Golf Tour, Mountain Vista 37 39 -2 1 1 Back To School Luncheon 85 97 -12 1 1 Totals i 1,222 285 937 10 6 nnne Onna 2007 2008 Participants Participants Variance Meetings Meetin s Adults orts' Open Gym Basketball 145 372 -227 18 19 Fitness Center 218 188 30 22 19 Totals 363 560 -197 40 38 Recreation Totals 1.6081 8471 761 65 48 43 I Program Community Services Department Attendance Report for the Month of August 2007 Summary Sheet 2007 2006 Variance Sessions Per Month 2nrn 2006 Leisure Classes 231 23 0 15 12 Special Events 1222 188 1034 10 5 AdultSports " 363 740 777 40 42 Senior Center** 0 554 -554 0 52 Total 1,608 1,505 103 66 111 Senior Services Senior Center ** 0 304 -304 0 20 Total 0 304 304 0 20 S orts User Groups La Quints ,ark Use AYSO 150 200 -50 4 4 F.C. La Quinta 15 15 0 2 9 Sports Complex LQ Sports 8 Youth 100 0 100 8 0 Pop Warner Football 200 0 200 14 0 C.V. Rattlers, 15 0 15 9 0 Facility/Park Rentals Libra Multi -Purpose Room 750 1700 -950 5 15 Classroom 500 350 150 10 7 Church 300 0 300 41 0 Senior Center (Private Part) 200 300 .100 1 2 Church 75 400 -325 1 4 Civic Center (Private Part 50 0 50 1 0 Park Rentals La Quinta Park 50 200 -150 1 4 Fritz Burns Park 0 0 0 0 0 Total 2,406 3,165 760 60 45 Total Programs 4,013 4,974 -961 125 176 11 1-6- U--r. Senior Center *" 01 239 -239 Total Volunteer Hours I0 239 239 * No Adult Soccer League this month due to reseeding of La Quinta Park so Adult Sports attendance is lower this year. *' Senior Center was closed during month of August for interior renovation. Eli Monthly Revenue Report for August 2007 nnnn.Pl.. oe .am,a _ Gariiity Rantalc 2nn7 20n6 Variance Libra $ 4,845.00 1 $ 4,535.00 1 $ 310.00 Senior Center $ 1,965.00 $ 1 J60.00 $ 205.00 Parks $ 360.00 $ 520.00 $ 160.00 Sports Fields $ 297.00 $ 135.00 $ 162.00 Monthly Facility Revenue $ 7,467.00 $ 6,950.00 $ 517.00 Mnnthl Ravanua Senior Center $ 1,737.00 $ 883.00 1 $ 854.00 Community Services $ 6,634.50 $ 191.00 $ 6,443.50 La Quinta Resident Cards $ 1,290.00 2,445.00 $ 1,155.00 Fitness Cards $ 495.00 $ 760.00 $ 265.00 Total Revenue $ 10,156.50 $ 4 279.00 $ 5,877.50 R avo nua Vanr to flats Facility Revenue $ 14,312.00 $ 14,837.50 $ 525.50 Senior Center $ 4,444.50 $ 3,379.00 $ 1,065.50 Community Services $ 8,843.50 $ 2,353.00 $ 6,490.50 La Quinta Resident Cards $ 2,370.00 $ 4 020.00 $ 1,650.00 Fitness Cards $ 895.00 $ 840.00 $ 55.00 Total Revenue to Date $ 30,866.00 $ 25 429.50 $ 5,435.60 45 Parks Activities/Updates for August 2007 Staff received correspondence from the County regarding Trail and Park developments in the City of La Quinta. The following is an excerpt; "Park District staff met with representatives of numerous Coachella Valley cities, BLM, and the Coachella Valley Water District to discuss a planned study of the Whitewater and Dillon Road regional trail corridors. Staff is seeking to arrange a meeting with the Coachella Valley Association of Governments to ensure that our study does not duplicate any CVAG trail planning activities. Staff is now reviewing a draft RFP prepared by CVRPD and when both agencies are comfortable with the document, we will circulate it to the cities and CVAG for review and comment. The Park District is working actively to I develop a new equestrian campground at the Lake Cahuilla Recreation Area in La Quinta. The project will include the construction of 20 developed campsites with water and electrical hookups, construction of two host sites with water, electric, and sewer hookups, and electrical connections to an existing restroom and shade structure. The estimated cost of the project is $440,000, to be funded by County Development Impact Fees." Community Services staff was contacted by the United Way because they would like to perform a Community Service Project. The group is holding a conference at the La Quinta Resort in October. During the conference, the group of approximately 200 volunteers would like to do a trash pick-up at the Fred Wolff Bear Creek Nature Preserve as well as the Bear Creek Trail. Staff is working with United Way representatives to organize the activity. Vandals (broke into the irrigation room at Eisenhower Park and removed the electric meter. IID installed a replacement meter and Public Works staff repaired the damage to the irrigation room. A new drinking fountain was installed at Fritz Burns Park. This drinking fountain replaces the original fountain that could no longer be repaired due to parts being unavailable. The park has two fountains, one located by the first tennis court and the other is between the playground and dog park. The out lighting around the Library was vandalized. The City's electrical contractor is working to repair and replace the lights so they can resume normal operation as soon as possible. Many of the light components are on back -order. m The La Quinta Park water feature has been temporarily shut down due to safety concerns', from heavy use and vandalism. Staff is working to make the repairs and replacements in a timely manner and reopen the water feature as soon as it is safe again for' public use. Vandals have torn the safety material, broke both water cannons, and have removed various fasteners from the feature. Some playground equipment has been replaced at La Quinta Park. The motorcycle rocker and the motorcycle rocker with a sidecar were both replaced due to vandalism. A slide at Seasons has also been replaced with a small ladder due to more vandalism. The playground still has one large slide but the smaller slide was not replaced ,due to replacements no longer being available. The small ladder fits and functions with the existing play equipment. A new bike rack has been ordered for the Library. Due to the increasing popularity of the Library, sometimes there are not enough stalls for bicycle parking. CVA CORRESPONDENCE ITEM: 3 --- ------ ... - - --- -- Y N a) .a O O o o ra) "� E o Q" a o' plc o w �E NOO Eo c? MH ra o N mLi— E u ON n w ! � I O O O ( C E O D @ LL O, N U N co 6 O N N a Lo :6 I @J c a 12 i N C Ea)(DU 2O ICQL O ^- c0 O O N O N v 3 I II I ! I ch I l o oI u d o I~i 7 E o C ' O) E 0 c � QU QU. >1 ID O p N '�, p ! � v I r Q n O pi C 7 E E a 0 I t L i I U I O U y C L ` N � E3" co O O co T O co Q � @ D o� 3aU > n O C m `O U' N4oxU-f @) E O U QL U O E •c N0.x� N N N co 2 N o I i E I b' I c v � `c °� LL a U C' O O O ,C O N C O al v 6 U aci j c�c 0.I C •� •� U Y -CEc ocU.0 OO� iLL V co LO -C 7 N •- F- J to N � I D L I C D i I O i : i U l 1 J z Z = N ! 04 Q N� i UU a, 00 N - Z > v° o c i D LD p_ U E W o o } m --- - - - I t N I T aI' 0 vl J D VI Ll N F O N S N Q U ' C 4 (D �" � O, cq O U O ,p j- -- - -- - ---------- --- N o 'a C-)cl 'a -U C O Z Tool Q W N W 6 0 X— W w N `n ' VOP Uw •— N m CORRESPONDENCE ITEM: 4 c% 4 44 MEMORANDUM TO: Community Services Commission CC: Edie Hylton, Community Services Director FROM: Christina T. Calderon, Recreation Supervisor lJt v DATE: September 18, 2007 SUBJECT: Senior Center Monthly Luncheons and Special Events For the 2007 Fall Season You are invited to attend these Senior Center Special Events as our guests; • Friday, October 5t" 2007 — 6:30 a.m. — 9:30 p.m. Harvest Ball (Evening Dance) • i nursaay. uciooer -io , cuur - i uou a.m. - • Thumdav October 25t" 2007 — 9:00 a.m. —1:00 P.M. Annual Health Fair— Immunizations will be offered to the public by Eisenhower Medical Center. Reservations w/payment is required for immunizations • Friday, November 9t" 2007— 6:30 p.m. — 9:00 P.m. Dinner & Show • Thursclav Noyemoer io--. cuur— ri:,)u a.m. - Thanksaivina Luncheon Friday, December 7t" 2007 — 9:00 a.m. —1:00 P.M. Arts & Crafts Bazaar • Friday, December 14t" 2007— 6:30 —9:30 a.m. Winter Wonderland (Evening Dance) • Thursday December 201" 2007 —11:30 a.m. — Ho'lidav Luncheon 50 Planning Essentials Symposium Page 1 of 6 CORRESPONDENCE ITEM: 5 r Print Now • AmPriran Enstitute of Certified PlantiPrs The P,.f ntinrof ln", eJ'th, hmeriran Plnruun !(rra w.,, Planning Essentials Symposium Replacingg Conventional Park Level of Service (LOS) Analysis with the 'Compose e Values' Approach by Teresa Penbrooke Time and technology are redefining the way level of service (LOS) is analyzed by localities. A variety of factors are precipitating the change. Sophisticated community residents are demanding more, and the means by which agencies can assess LOS also are becoming more advanced. Strained budgets and the imperative to update aging facilities are stimulating advances in LOS analyses, too. This article' describes the conventional LOS analysis technique well known to planners and often used by them to analyze parks and recreation facility needs. I contend that advances and innovations in LOS analyses are not only possible but essential to providing better services and facilities. This articlei,summarizes how the "composite -values" LOS analysis technique can be used and describes its benefits and challenges when compared with conventional LOS analyses. The technique is described within the context of recreation and park facilities, but it can be applied to other facilities as well. CONVENTIONAL RECREATION AND PARK LOS ANALYSES Level of service (LOS), in the context of recreation and parks, refers to the amount of "service" each park, open land, 'trail, or other facility provides to its constituents. Conventional recreation and park LOS analysis —'often called the "NRPA standards" method because it was published by the National Recreation and Parks Association — is based on capacity only. NRPA standards suggest providing x number of facilities or'acres of park land per 1,000 population. HistoricallContext Many recreation and park agencies have looked for ways to identify "national standards" indicating the number of acres, ball fields, pools, playgrounds, and so forth that a community should have. Origins of the conventional capacities methodology -- x acres or number of facilities per 1,000 population — go back to 1906, when the fledgling Playground Association of America called for playground space equal to 30 square feet per child. The method evolved more significantly in the 1970s and 1980s when the first detailed works on this topic were published. In 1983, Roger Lancaster compiled Recreation, Park, and Open Space Standards and Guidelines, a book published by NRPA. In that publication, Lancaster presented the recommendation "that a park system, at minimum, be composed of a core system of parklands, with a total of 6.25 to 10.5 acres of developed open space per 1,000 population." The guidelines went further to make recommendations regarding an appropriate mix of park types, sizes, service areas and acreages, and standards regarding the number of available recreational facilities per 1,000 population. While the book was published by NRPA and the table of standards became widely known as "the NRPA standards," they were never formally adopted for use by NRPA. In time, rule -of -thumb ratios emerged, with 10 acres of parkland per 1,000 population becoming the most widely accepted norm. Other normative guides also have been cited as conventional standards, but they have been less widely accepted. HOW CONVENTIONAL LOS ANALYSES FALL SHORT 51 http://www.planning.org/practicingplanner/print/07fall/values.htm 9/20/2007 Planning Essentials Symposium Page 2 of 6 Multiple Indicators Are Needed, Not One In conducting public planning work, it is important to remember that conventional standards can be valuable when referenced as the so-called norms for capacity, but they are not necessarily targets for which a community should strive. Each community is different, and there are many factors not addressed by the old guidelines, says Edie Hylton, community services director for La Quinta, California. "It's my impression that, when you look at the NRPA guidelines put out years ago and you use them as the only indicators, you miss many things," Hylton says. "You have to use that as one tool among several." Carlton Hart, a federal government planner based in Washington, D.C., agrees. "Just counting the number of acres doesn't tell you what's been done with them," he says. The old guidelines are broad and ambiguous; overlooking a significant point: quality. The condition of a facility or location obviously influences the caliber and appeal of the services provided there." From Capacity to Quality It is important to note that the American Academy for Park and Recreation Administration and NRPA, as organizations, have focused in recent years on accreditation standards for agencies. These are less directed toward outputs, outcomes, and performance, and more on planning, organizational structure, and management processes. The lack oflusefulness of the commonly used NRPA guidelines becomes more evident when trying to apply them to natural areas, cultural features, or open space, where qualitative aspects may be more important than quantitative ones. For example, does the term "developed acreage" include golf courses? Cemeteries? Forests? What about indoor and passive facilities? What are the standards for skate parks? Ice arenas? Public art? Museums? What if it's a densely populated urban land -locked community? What if it's a small town surrounded by open federal lands? And what about quality and condition? What if there are many b,allfields, but they haven't been well -maintained in the past 10 years? Overlooking Specific Community Attributes The conventional capacity approach does not render relevant or actionable data for the majority of public agencies to use. It was based on benchmarking to which most localities today do not correspond. Furthermore, the standards do not account for deviations between localities that cannot be compared reasonably. In La QuintIa, California, the facilities are dated, many residents have their own pools, and the summers are very hot. "If we were to say that we need a certain number of parks per population, that wouldn't apply here," Hylton says. " Because we have extremely hot summers, shade is the No. 1 thing. It's not enough to just have a playground. If you don't shade that playground, it's practically useless in the summer." COMPOSITE -VALUES LOS ANALYSIS Planners can achieve more now with innovative LOS measurement tools. Professional agencies need a standardized way to assess service provision that reflects the specific attributes of their localities, renders interpretable and implementable information, and can be benchmarked. Historically, LOS was analyzed as well as it could be. The technology did not yet exist to generate or manage the data in an effective or efficient manner. That has changed, and communities now can have a comprehensive understanding of their LOS and information to apply over time. Since 2001 a revised methodology called composite -values LOS analysis has been employed across the country. Background The condition of ball fields, concessions areas, benches, and so forth influence a system's ability to meet the needs and expectations of its residents. The locations of facilities also are relevant, both in relation to the demographics served by the programs/amenities and in relation to one another. Level of service is impacted by the means and ease with which residents can access the location. 52 http://www.planning.org/practicingplanner/print/07falUvalues.htm 9/20/2007 Planning Essentials Symposium Page 3 of 6 Composite -values LOS analysis takes these and other factors — such as convenience, ambience, and comfort — into consideration. All are combined into a numerical index, displayed graphically on maps, and analyzed in!� a variety of ways. Composite -values LOS analysis determines the equity and deficiencies of the system,as a whole, as well as of its individual parts. The resultslof composite -values LOS analyses are functional scores that agency administrators can use to create performance -measurement goals. Each community will show different scores; they will vary based on what is being measured, quality, and quantity. And, the scores can change over time. How it Works A composite -values LOS analysis establishes a straightforward ranking scale and measures each component', (see Figure 1) of its system against it. For example, it might be a one -to -three scale in which one is below expectations, two indicates that the component can meet its intended function for a given period of time, and three means that it exceeds expectations. Figure 1. Sample Components for Parks, Recreation, and Open Space Passive lands Multi -purpose turf Ball fields Basketball courts Indoor pools Outdoor pools Leisure pools Spraygrounds Tennis courts Racquetball courts Gyms Conservation land Fitness rooms Cardio/weight space Senior space Teen centers Game rooms Multi -purpose rooms View areas Picnic shelters Playgrounds Dog parks Public art Libraries Open turf I Arts and crafts rooms Trails Waterfronts Wildlife habitat Riparian corridors Volleyball Amphitheaters Compositelvalues analysis assigns value to one component's service level and then plots it on a map. The area served by the component is demonstrated by a shaded area. When this has been done for all components, the result is a composite perspective that shows the cumulative LOS at any location. Lighter colors indicate locations with lower cumulative levels of service. Darker shades exist where higher values are present, including, for example, areas served by multiple amenities and the places where the shaded areas overlap. Ideally, facility components and amenities will be inventoried and digitally rated. The information then is shown graphically. Visual representation lends great value to applying the information — it makes it easily interpreted in a way that looking at charts and numbers cannot do. And because the information is clear, it is inspiring and motivating for the public and decision makers. For example, in La Quinta, a recent study of sports fields identified three relevant characteristics: sandy soil, heavy use, and a lot of calcium in the water. Once a thorough, reliable perspective has been gained, it can be analyzed in a number of ways. Because the shades, on the map represent numerical values, it is possible to determine such measures as average LOS values for an entire area or any number of sub -areas. Target values for LOS also can be assigned, and the geography can be analyzed to determine the percentage of an area or its population that falls above or below the target values. Step -by -Step The followiing steps are suggested to complete a reliable composite -values LOS analysis: http://www.planning.org/practicingplanner/print/07fall/values.htm 9/20/2007 53 Planning Essentials Symposium Page 4 of 6 1. Identify the key components of the system being studied. It is important to discern which components are most relevant at any given time. (It could be all of them, for a master planning project. ) 2. Identify the location of those components being analyzed. Using GIS, locate the relevant components for digital mapping purposes. 3. Identify a quality -ranking scale and assess the status of each component. (For example, a 1-3 scale, with "1" being below expectations, "2" indicating that the component can meet its intended function for a given time period, and "3" meaning that it exceeds expectations.) 4. Look' at other attributes and factors that influence how service is provided by components, such as ownership, walkability, barriers, service areas, things that add to the service (restrooms, parking, etc.)', and score and weigh those factors. 5. Ideally, the last step is to incorporate the total scoring into a database that can convert the data into comparison charts and directly to GIS. The result is a dynamic, usable, easily interpreted graphic depiction of the system that can be used to create standards for future facilities, capital improvements, and management and maintenance plans. Application of the Technique The National Recreation and Parks Association is currently conducting an analysis of this nature — a national inventory of youth football facilities and programs available to the public — for the national nonprofit organization USA Youth Football Fund. NRPA has contracted with my company, Colorado -based GreenPlay, Ito use its version of composite -values methodology analysis, called GRASP@. The process is designed to identify ways for parks and recreation agencies to provide support for youth football programs at the community level. The composite -levels analysis NRPA is doing for USA Football is providing detailed information they didn't have a year ago. ADVANTAGES OF COMPOSITE -VALUES LOS ANALYSES Because composite -values LOS analysis provides the means for setting goals, assessing performance over time, and measuring outcomes, parks and recreation agencies can benefit long term. Federal planner Carlton Hart says it's a "fantastic tool" that answers some of the following questions: Do we need more open space? If so, what type and how much? "If one knows the amount and geographic location of components like turf fields, trails, courts, picnic areas, dog parks, passive areas, and skate parks, and what their condition is, then a more detailed picture of the existing system will be painted," he says. Analyses of existing infrastructure systems often are part of the strategic and master planning processes for public agencies. Composite -values LOS analysis is a means by which agencies can evaluate facilities and services. Because it quantifies LOS, the information is easy to interpret, apply, and refer to over time. Edie Hylton of La Quinta says that using composite values should be part of a preventative maintenance program. "It helps you make decisions about your capital improvement program, what your priorities are for improvements and your capital, what you'll take care of, how people feel about that and what their priorities are, and — by knowing what people are using — what you need more of," she says. The composite -values method goes beyond assessing level of service. It is a useful, dynamic tool over time. Proposed or future components, such as a new park or community center, can be inserted into the database and new calculations can be run to determine how such changes affect the resulting LOS. Composite' -values LOS analysis also renders the information necessary to project long-term capital and life -cycle ci sting needs. In this method, the data are generated and compiled in current, readily available computer programs that 9/20/2007 54 http://www.planning.org/practicingplanner/print/07fall/values.htm Planning Essentials Symposium Page 5 of 6 render dynamic documents capable of responding to changes. Those programs include Microsoft Excel, Access, and, common GIS software like ArcView. Over time, the documents can be updated, which saves money in the long term. All the data generated from the composite -values LOS evaluation should be compiled into an electronic database that is then available and owned by the agency. It can be used and updated in a variety of ways, such',as keeping track of facilities and programs or for scheduling maintenance or replacement of system components. Generating perspectives for subsets of the system, such as component type, provides a more specific view of how well a particular facility or program is providing service geographically. Because the resulting map represents far more than geographical data and because it can reflect overarching system data or data for subsets of the system, the graphical representation provides a variety of valuable perspectives of LOS. A perspective analysis of this nature is different from traditional locational maps, even those depicting distance buffers, because the information provided is richer in meaning and content. Different and customized perspectives can be produced to respond to the key issues of a project. CHALLENGES Those who favor the conventional NRPA guidelines generally do so for simplicity. For an agency or consulting firm that isn't familiar with the tools available now for assessing composite -values LOS, it is easiest to refer to the old table of standards. Composite -,values analysis is complex, and there is cost associated with learning to execute this methodology. It typically incorporates textual information, geographic information, and common data processing (programs. To be analyzed cost-effectively, the process needs to employ reliable, verified formulas that achieve three things: automating the processes, transferring the data between programs, and displaying the results graphically. CONCLUSION Service means different things to different people, but it is basically the satisfaction of some need or set of needs. Broader, easily interpreted analyses are essential to having an accurate understanding of LOS. By analyzing and combining the composite values of each component, it is possible to measure the service provided by the entire system from a variety of perspectives. Composite=ivalues LOS analysis is a valuable advancement for several reasons. It delivers a clear understanding of the influence that facilities' locations have on their ability to serve the community. It determines the quality of the individual components of an entire system of parks, recreation facilities, or open space. And it is specific to each community. The composite -values methodology not only provides accurate LOS and facility inventory information, it also interfaces and integrates with other tools to help agencies make decisions. It is relatively easy to maintain, is easily updated, and, because the findings are displayed clearly on a map, it depicts a system's issues clearly. Combined with a needs assessment, public and staff involvement, and assessments of programs and finances, an advanced LOS analysis can allow the agency to make defensible recommendations on priorities for ongoing resource allocations and capital and operations funding. Teresa Penbrooke has worked and researched in the parks and recreation field for more than 16 years. Following six years of public recreation administration, she earned an organizational management and planning degree. She has taught at NRPA's National Management/Leadership Schools, Annual Congresses and Revenue/Management Schools, American Society for Landscape Architects, and many other state and national trainings. She is on the board of regents for the NRPA Reitz Pacific Revenue and Management School and is the founder of GreenPlay, LLC, based in Broomfield, Colorado. 9/20/2007 55 http://www.planning.org/practicingplanner/print/07fall/values.htm Planning Essentials Symposium Page 6 of 6 ©Copyright 2007 American Planning Association All Rights Reserved 56 http://www.planning.org/practicingplanner/print/07fall/values.htm 9/20/2007 COMMISSIONER ITEM: 1 z F- z CL 0 co m 0 0 0 0 3: cq C'j C 0 c 0 c 0 c 0 c 0 c 0 co 0 0 a. a a a CL CL OD 0 0 C, 0 N q '00 ay — co co. . . . . . . 0 0 'AL OD 0 0 Cl) Im O 00 00 C 0 0 — M 10 — (0 LJ on 000C 4 0 0 m 0 ni ca Eno) C) 0 0 c c c c C) (0 a. o- CL a. o- 0 0 0 0 co 0 0 M. '0 X Y d C 0 c c, E 0 C 0 .0 in U. 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