1986 12 09 PC11
A G E N D A
PLANNING COMMISSION - CITY OF LA QUINTA
A Regular Meeting to be Held at the
La Quinta City Hall, 78-105 Calle Estado,
La Quinta, California
December 9, 1986 7:00 p.m.
1. CALL TO ORDER
A. Flag Salute
2. ROLL CALL
3. HEARINGS
4. PUBLIC COMMENT
This is the time set aside for citizens to address the
Planning Commission on matters relating to City planning and
zoning which are not Public Hearing items.
Persons wishing to address the Planning Commission should use
the form provided. Please complete one form for each item
you intend to address and submit the form to the Planning
Secretary prior to the beginning of the meeting. Your name
will be called at the appropriate time.
When addressing the Planning Commission, please state your
name and address. The proceedings of the Planning Commission
meeting are recorded on tape and comments of each person
shall be limited.
5. CONSENT CALENDAR
A. Minutes of the regular Planning Commission meeting of
�'rAl � November 25, 1986.
6. BUSINESS
A. CONSIDERATION OF SIGN APPEAL (CONT'd) - Appeal of
Signage Conditions for Sign Approval No. 86-038;
Applicant, George Balch - Roger Dunn Golf Shop,
78-267 Highway 111, La Quinta, CA. (REFER TO MATERIAL
DISTRIBUTED FOR 11/25/86 MEETING)
1. Report from Staff.
2. Motion for Action.
AGENDA - PLANNING COMMISSION
December 9, 1986
7. OTHER
A. Identification of subjects/issues the Commission
wants to discuss with the City Council at a formal
Council/Commission retreat sometime in February, 1987.
8. ADJOURNMENT
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
ITEM FOR DECEMBER 8, 1986, 3:00 PM, STUDY SESSION - DISCUSSION
ONLY:
1. Highway 111 Specific Plan.
- 2 -
ITEM NO. 04 Av.�oto
DATE 9 9p
PLANNING COMMISSION MEETING
��7' •f
TION BY: BIiAI`IDT STIDING MORANFII�LI�ING THOR[�URGiiCOND BY. BRADIDT STIDING MORAN NII�I.LIN THORNBURGH
DISCUSSION
ROLL CALL VOTE:
CO*HISSIONERS:
1
BRANDT
STEDING
MORAN
VPJ,LING
THGEMURGH
UNANIMOUSLY ADOPTED'.
AYE NO
YES
0
ABSTAIN
NO
ABSENT
PRESENT
ITEM NO.
DATE
0
PLANNING COMMISSION MEETING
RE:
MOTION BY: BRANDT
SECOND BY: BRANCYP
DISCUSSION
ROLL CALL VOTE:
COMMISSIONERS:
0
7'
9i� .. /• • •J I: Ne l
AYE NO
UNANIMOUSLY ADOPTED': YES
ABSTAIN
NO
ABSENT
PRESENT
ITEM NO.
DATE Z
%DP�LANNNING ,C(OJMMI,SSI�ON MEETING
a
MOTION BY: BRANDT STEDING MORAN V9,1 ,ING THORNBURGH
SECOND BY: BRANDT STEDING MORAN ViALLING THORNBURGH
DISCUSSION:
ROLL CALL VOTE:
COMKISSIONERS:
AYE NO
UNANIMOUSLY ADOPTED'. YES
ABSTAIN
NO
ABSENT
PRESENT
MOTION BY: BRANDY
SECOND BY: BPADIDT
DISCUSSION:
ROLL CALL VOTE:
COMMISSIONERS:
STEDING
MORAN
WULING
THORNBURGH
UNANIMOUSLY ADOPTED':
ITEM NO. G
DATE l2 p G
PLANNING COMMISSION MEETING
DID I el r. .n
AYE NO
YES
ABSTAIN
NO
ABSENT
PRESENT
0 MEMORANDA?
CITY OF LA OUINTA
6,4
TO: The Honorable Chairman and Members of the Planning
Commission
FROM: Planning Department
SUBJECT: CONSIDERATION OF SIGN APPEAL
APPLICANT: George Balch - Roger Dunn Golf Shop
LOCATION: 78-267 Highway 111; Plaza La Quinta
REQUEST: Appeal of Signage Conditions for Sign Approval
No. 86-038
BACKGROUND
1. The site is zoned C-P-S, Scenic Highway Commercial, and
designated under the General Plan as General Commercial.
2. The Plaza La Quinta Master Plan was approved by Riverside County
on June 19, 1980. The City, after incorporation in 1982, has
reviewed development proposals for consistency with current City
standards.
3. Staff, during a site inspection, observed the installation of the
signs for Roger Dunn Golf Shop, existing without sign permits.
The business owner was requested to apply for the necessary
permits. The sign permit process did not delay the final
occupancy permit being issued.
4. The appellant in this case submitted a sign permit application
on 10/29/86 requesting two (2), sandblasted, redwood signs
(existing) and one (1), electric, channel -lettered, wall sign
(Case #SA 86-038).
5. The sign permit approval was issued by Staff on November 3,
1986, subject to conditions (see attached letter).
6. The Applicant, upon receipt of this letter, contacted Staff.
After discussion, Staff indicated that Condition No. 5 would be
eliminated. It was also suggested by Staff that the issue
be deferred to the Planning Commission for their review
and approval of an overall sign program. The Applicant chose,
instead, to appeal Staff's determination.
STAFF REPORT - PLANNING COMMISSION
November 25, 1986
Page 2.
7. The appeal requests granting of a second, 15-square-foot,
sandblasted, redwood sign.
ANALYSIS
8. Sign installations are categorically exempt under CEQA,
Section 15311(a).
9. The Applicant or any other interested party has the right to
appeal a plot plan decision of the Planning Department as
provided under Section 18.30(e), Appeals.
10. Department review of commercial development typically includes
a sign program. The objective is to eliminate future sign
development confusion. The subject shopping center does not
have a previously approved County (or City) signing program.
11. When reviewing programs for shopping centers, an attempt is
made to achieve consistency within the overall center. Staff
exercises discretion in their approval review, which may limit
signage to less than the maximum permitted under the ordinance.
12. Although not all inclusive, some of the additional evaluation
points which the Department used in reviewing the appellant's
requests were: .
* Is subject Golf Shop at a signage disadvantage from
other tenants within the Plaza La Quinta Center?
* Would three (3) building mounted signs provide an
inconsistent, unfair advantage with relation to other
business activities in the center?
* What advantage over other stores does this building have
because of its proximity to Highway 111?
* Does the internally illuminated channel letter wall sign
along Highway 111 provide adequate business identification
for the store?
* Is the entrance to the building readily visible on site?
STAFF REPORT - PLANNING COMMISSION
November 25, 1986
Page 3.
CONCLUSION
13. The Department concluded, with the issuance of the approval
letter, that only two (2) business identification signs were
appropriate; one (1), internally illuminated channel letter,
wall sign along Highway 111, and one (1), 15-square-foot,
sandblasted, redwood sign, oriented to the interior parking
lot. Approval of more would establish a precedent that the
Department believed was beyond its scope of responsibility.
JH:dmv
Atchs: Sign Approval Letter
Appeal Application
78-105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 - (619) 564.2246
November 3, 1986
Mr. George Balch
Roger Dunn Golf Shop
78-267 Highway ill
La Quinta, CA 92253
SUBJECT: SIGN APPROVAL NO. 86-038; Signage for the Roger Dunn Golf
Shop at Plaza La Quinta
Dear Mr. Balch:
This letter is to report approval of your proposed sign plan for the
Roger Dunn Golf Shop located at Plaza La Quinta. Of the three (3)
signs proposed, only two (2) are approved and determined to be
consistent with the Plaza La Quinta Sign Program. The two (2) signs
approved for installation and display are as follows:
- One (1), 15-square-foot, hanging, sandblasted, redwood
sign at the southernmost location.
- One (1), 32-square-foot, neon -lighted, plexiglas-faced,
attached sign along the northerly building wall.
One (1) of the existing, 15-square-foot, hanging, sandblasted,
redwood signs shall be removed. This sign approval is subject to the
following conditions:
1. Construction, installation, design, and colors of the two (2)
approved signs shall conform with Exhibits "A", "B", and "C",
and the color chart as contained in the Planning Department's
file for Sign Approval Case No. 86-036, and the following condi-
tions shall take precedence in the event of any conflict with
the provisions of the sign approval.
2. The location of the electric, attached sign and one (1) hanging,
redwood sign shall conform with Exhibits "A" and "C", as modified
by the Planning Department for Sign Approval Case No. 86-036.
Upon the Applicant's written request, the Planning Director may
consider relocation of the hanging, redwood sign.
Prior to installation of the illuminated, attached sign, the
Applicant shall obtain a building permit from the Planning
Department, Building & Safety Division.
MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253
Mr. George Balch
Roger Dunn Golf Shop
October 30, 1986
Page 2.
4. All signs shall be maintained in good condition for the life
of the project.
5. The hanging, redwood sign shall not be artificially lighted.
The flourescent light fixtures presently used to light the
existing, hanging signage shall be removed.
Planning Department requirements to both reduce the number of
proposed signs and the elimination of artificial lighting on the
hanging, redwood signage is based on a determination of consistency
and compatibility with the existing approved signage at Plaza La
Quinta and a concern for minimizing sign proliferation in shopping
centers in La Quinta.
In addition to approved sign plans, Exhibits "A", "B", and "C", also
enclosed is a receipt of payment for the sign approval processing.
Should you need further information or assistance, please do not
hesitate to contact this office.
very truly yours,
PLANNING DEPARTMENT
G w�
Gary W. Price
Associate Planner
GWP:dmv
Encls: 1. Approved Exhibits "A", "B", and "C"
2. Receipt for $75.00 Application Fee
cc: Joan Jacoby, Downey Savings and Loan
PD, Building & Safety Division
CSD, Code Enforcement
File, SA 86-038
Appellant's Name
CITY OF LA QUINTA
Department of Community Development
78-105 Calls Estado G O • O �Ge
La Quints, CA 92253
APPLICATION FOR APPEAL OF FINDINGS OR CONDITIONS
H-►7-F-C
Mailing Address - Z(o % 4 I c +F u)A-1-f 1 (1,
CA zzc-J, Phone No.
RE: Case No.
Type of Appeal:
Conditional Use Permit Outdoor Advertising
Variance Consistency with General Plan
Change of Zone Environmental Assessment
Public Use Permit Setback Adjustments
Surface Mining and Reclamation Permit Temporary Use Permit
Plot Plan
Please state basis for appeal and include any supportive evidence. If applicable,
indicate the number of the specific condition which is being protested.
Use additional sheets if necessary.
RECEIVED
CfiM OE ELT
�dtwunrTv rNcKct
El
TO: MEMBERS OF THE CITY OF LA QUINTA PLANNING COMMISSION
FROM: GEORGE BALCH
ROGER DUNN GOLF SHOP
PLAZA LA QUINTA
78-267 HIGHWAY III
LA QUINTA. CA. 92257
UPON SIGNING OUR LEASE DOCUMENTS WITH DOWNEY SAVINGS AND LOAN FOR
OUR LOCATION IN THEIR CENTER THEY ADVISED US THAT THEY WERE DEVELOPING
A SIGN CRITERIA FOR THE CENTER AND THAT WE SHOULD SUBMIT OUR SIGN PLANS
TO THEM. THIS WAS SUBSEQUENTLY DONE IN AUGUST OR SEPTEMBER. WAS
APPROVED BY DOWNEY. AND CHANGES WERE MADE TO THE PLANS TO PROVIDE
LIGHTING FOR THE SIGNS.
ABOUT FIVE DAYS PRIOR TO OUR PLANNED OPENING. A REPRESENTATIVE
FROM THE CITY PLANNING DEPARTMENT CAME TO THE STORE AND ADVISED US
THAT THE SIGNS HAD TO BE REMOVED. WE IMMEDIATELY WENT TO THE CITY
OFFICES TO DETERMINE WHAT WAS NECESSARY TO OPEN OUR STORE IN A
TIMELY MANNER WITH APPROPRIATE SIGNAGE. A CITY SIGN PERMIT WAS
COMPLETED AT THAT TIME AND FORWARDED (BY FEDERAL EXPRESS) TO DOWNEY
FOR THEIR SIGNATURE AND BACK TO THE CITY.
BASED ON THE ABOVE IT WAS QUITE DISAPPOINTING TO RECEIVE THE
ATTACHED LETTER FROM THE PLANNING STAFF INDICATING THAT ONE OF THE
SIGNS HAD TO BE REMOVED AND THE OTHER SIGN COULD NOT HAVE ANY
LIGHTING.
AFTER FURTHER DISCUSSION WITH THE PLANNING, DEPARTMENT. IT HAS
BEEN AGREED THAT THE REDWOOD SIGNS CAN HAVE LIGHTING CONSISTANT WITH
ALL OF THE OTHER SIGNS IN THE CENTER. IT WAS ALSO AGREED THAT THE
STATUS OF THE SECOND REDWOOD SIGN WOULD BE LEFT TO THE DETERMINATION
OF THE PLANNING COMMISSION.
IT IS THEREFORE REQUESTED THAT THE SECOND REDWOOD•SIGN BE
APPROVED BASED ON THE FOLLOWING:
1.) UPON CHECKING WITH THE PLANNING DEPARTMENT THEY COULD NOT
PRODUCE A "PLAZA LA QUINTA SIGN PROGRAM" AS REFERENCED IN THEIR
LETTER.
2.) THE PLANNING DEPARTMENT PERSONNEL DID PROVIDE A SIG14
CRITERIA DESIGNATED AS ARTICLE 19 OF THE COUNTY OF RIVERSIDE
ADVERTISING REGULATIONS. IT APPEARS THAT TWC PROVISIONS OF THIS
ORDINANCE APPLY TO ON -SITE SIGNS WITHIN A SHOPPING CENTER. THE
FIRST IS SECTION 10.4(B) WHICH. IN GE^IEPAL. STATES THAT NO SIGN
SHALL EXCEED 10% OF THE SURFACE AREA OF THE FRONT OR SIDES OF A
BUILDING. THE ROGER DUNN SIGNS. AS PROPOSED. OCCUPY
AND 1.5. OF THE SURFACE AREA OF THE RESPECTIVE SIDES: WELL WITHIN
THE ABOVE LIMITATIONS.
E
ROGER DUNN
PAGE 2
3.) SECTION 19.4(D) OF THE ABOVE CODE PROVIDES THAT ON -SITE
IDENTIFICATION SIGNS SHALL NOT EXCEED 4 INCHES IN LETTER HEIGHT AND
SHALL NOT EXCEED 4 SO. Fr. PER SIGN. IF THIS SECTION IS APPLICABLE.
ALL SIGNS IN PLAZA LA QUINTA WILL HAE TO BE REMOVED AS THEY ALL ALL
EXCEED THESE GUIDELINES.
4.) IN ADDITION. THE STAFF BASES ITS RECOMMENDATION UPON THE
CONSISTENCY AND COMPATIBILITY WITH THE EXISTING SIGNS WITHIN THE
CENTER. UPON OUR REVIEW OF ALL OF THE SIGNAGE WITHIN THE CENTER
WE CANNOT FIND THE INCONSISTANCY OR INCOMPATABILITY AS MENTIONED.
ENCLOSED IN THE ATTACHED ENVELOPE ARE PICTURES TAKEN OF THE ROGER
DUNN SIGNS IN QUESTION ALONG WITH SOME OF THE COMPARABLE SIGNAGE
IN THE CENTER.
5.) IT SHOULD BE NOTED THAT OUR ORIGINAL INTENTION WAS TO HAVE
ONE LARGE REDWOOD SIGN LOCATED IN THE ARCHWAY DIRECTLY IN FRONT OF
THE DOORS. HOWEVER. FOR A SIGN TO BE GEOMETTRICALLY CONSISTENT WITH
THE SIZE OF THE ARCHWAY. THE SIGN WOULD HAVE BEEN AT LEAST TWICE AS
LARGE AS THE SIGNS UNDER DISCUSSION.
IN SUMMARY. WE HEREBY REQUEST THE APPROVAL OF THE ROGER DUNN
SIGN PROGRAM AS SUBMITTED. INCLUDING THE TWO REDWOOD SIGNS. WITH
LIGHTING. ON THE BASIS THAT THEY ARE NOT IN VIOLATION OF ANY SIGN
PROGRAM OR ORDINANCE. HAVE BEEN APPROVED BY THE THE OWNER.. DOWNEY
SAVINGS AND LOAN. AND ARE CONSISTANT AND COMPATIBLE WITH THE
SIGNAGE IN THE CENTER.
PLEASE FEEL FREE TO STOP BY THE STORE TO REVIEW THE ABOVE
OR SUGGEST ANY ALTERNATIVES.
ITEM NO. 7•
DATE
PLANNING COMMISSION MEETING
MOTION BY: BRANDT STEDING MORAN WALLING THOR[\lBURGH
SECOND BY: BRANDT STEDING MORAN WALLING THORMURGH
0 /I
DISCUSSION:
ROLL CALL VOTE:
C%lMISSIONERS: AYE NO ABSTAIN ABSENT PRESENT
BRANDT
STEDING
MORAN
WALLING
THORNBURGH
UNANIMOUSLY ADOPTED'. YES NO