1990 10 17 DRBDESIGN REVIEW BOARD
CITY OF LA QUINTA
A Special Meeting to be held at the
La Quinta City Hall, 78-105 Calle Estado
La Quinta, California
October 17 , 1990
5 : 3 0 P -M.
I. CALL TO ORDER - Flag Salute
II. ROLL CALL
III. BUSINESS SESSION
A. Sian Program for One
111 and Washington Street-
V. OTHER
VI. ADJOURNMENT
DRB/AGENDA
ed; a request of
corner of Highway
STAFF REPORT
DESIGN REVIEW BOARD
DATE: OCTOBER 17, 1990
PROJECT: SIGN PROGRAM FOR ONE ELEVEN LA QUINTA CENTER
APPLICANT: TRANSPACIFIC DEVELOPMENT COMPANY (SP 89-014)
LOCATION: NORTHEAST CORNER OF HIGHWAY 111 AND
WASHINGTON STREET
BACKGROUND:
This item was continued from the October 3, 1990 meeting in order for the Applicants
to revise their proposed sign program. As noted in the attached Staff report for
October 3, 1990, Staff has a number of concerns.
NEW SUBMITTAL:
The Applicant has submitted new drawings for the center identification sign, a
monument sign for the pads and some information for the minor tenant signs.
STAFF COMMENTS:
1. Architecturally, the center identification sign and monument signs (use has
to be approved by the Planning Commission) are vastly superior to the
original signs.
2. Colors and materials are compatible with the center.
3. Minor tenant signs are proposed to be channel letter signs. There is still not
enough information provided to approve these signs.
4. The major tenant sign information has not been submitted.
5. The Staff comments noted in the Staff report of October 3, 1990, (see
attached) still apply.
CONCLUSION:
With the color samples, there is enough information to act on the center identification
and monument sign. If this approval is given, the balance of the sign program could
be completed at a later time. Exact location and number of these signs will be
determined by the Planning Commission.
STAFFRPT.018
RECOMMENDATION:
Review revised exhibits and based on Staff comments determine acceptability.
Attachments:
Staff report dated October 3, 1990
Revised sign exhibits
STAFFRPT.018
DATE:
PROJECT:
APPLICANT:
LOCATION:
BACKGROUND-
STAFF REPORT
DESIGN REVIEW BOARD
OCTOBER 3, 1990
SIGN PROGRAM FOR ONE ELEVEN LA QUINTA CENTER
TRANSPACIFIC DEVELOPMENT COMPANY
NORTHEAST CORNER OF HIGHWAY 111 6 WASHINGTON STREET
The project is a shopping center which was approved in April,
1990. One of the conditions was that a sign program be
approved for the center. The Design Review Board's action in
this case will be a recommendation to the Planning Commission.
The shopping center includes
retail shops, freestanding pads
criteria in varying degrees of
the main center identification,
most of the pads.
DESIGN REVIEW BOARD'S REVIEW:
several major retail tenants,
and two service stations. Sign
detail have been submitted for
3 majors, the retail shops, and
The Design Review Board's review of the sign program is to be
for colors, style, proportion, materials, and architectural
compatibility.
Once the Board has made a recommendation, the Planning
Commission will review the program based on your recommendation
and other Municipal Code criteria. The Planning Commission
review includes adjustments regarding sign numbers, sizes and
locations.
PROPOSAL:
1. CENTER I.D. SIGN (See page 3 of sign program):
A. Main identification signs for entire center.
B. Monument sign with exterior of cement
stucco (beige in color to match building walls)
placed along street perimeters (see page 5).
DRB10/3.01/CS
-1-
C. Internally illuminated plexiglas inserts for
major tenants names and logo.
D. Monument style should match "Southwest" style
of center.
E. Plexiglas colors and logo design are unknown at
time of writing.
2. MONUMENT SIGN (See page 4a, 4b, 4c)
A. Identification signs proposed for freestanding
pads and placed along street perimeters (See
page 5). These signs not permitted in centers
of this type. However, the Planning Commission
can approve them as a part of the program
adjustment.
B. Signs are smaller but similar in concept to
center identification signs.
3. ALBERTSON'S SIGN (See page 6, 7 & 18)
A. Standard Albertson's sign proposed,
38' 6" by 3' to 5' (Logo) high, consisting of
122 square feet.
B. "Liquor" & " Food -Drug" are also proposed.
Signs of this type are not permitted.
c. Sign consists of individually illuminated blue
plexiglas letters with standard bronze sheet
metal sides and bronze trim cap edges.
D. Sign is proposed to be located on high tower
area at front of market.
E. No color samples submitted yet.
4. PAYLESS DRUG (See page 8, 9 & 18)
A. Standard Payless Drug sign proposed,
36" or 52" high by 44' long, consisting of 154
square feet.
B. Sign consists of individually illuminated
letters, with plexiglas faces.
C. No information on colors has been submitted.
D. Sign is proposed to be located in middle of
building face between two tower areas.
DRB10/3.01/CS -2-
5. MISCELLANEOUS MAJOR TENANTS (See pages 10-13)
A. No information other than the location on
building face given.
B. These signs can be reviewed when tenants are
obtained.
6. WAL-MART (See pages 14-17, 22)
A. Standard Wal-Mart sign is proposed, 5' high by
37' long, consisting of 185 square feet.
B. Program shows other miscellaneous signs such as
"Pharmacy", "Satisfaction Guaranteed" & "We
Sell For Less". Signs of this type are not
permitted.
C. No information on colors, materials or
illumination source, if any, is given.
7. Minor Tenant Signs - (primary) Retail Shops & Pads
(See page 23, 25-27)
A. Wall signs proposed, 24" or 30" high, (tower
locations), length 75% of lease width to
maximum of 50 square feet.
B. Signs are proposed to be rectangular painted
aluminum cans with plexiglas faces.
C. Program proposes that national or regional
tenants with more than 5 outlets be allowed to
use their standard sign.
D. Colors proposed are white, red, blue, green,
yellow, or as approved by owner and architect.
8. Minor Tenant Signs (Secondary or Pedestrian)
A. Purpose is to identify shop to pedestrian since
main sign is not visible on walkway.
B. Hanging plexiglas sign of 12" high by 3' 6"
long proposed.
C. Colors proposed are white, red, blue, green,
yellow, or as approved by owner and architect.
DRB10/3.01/CS -3-
STAFF COMMENTS:
1. All signs should architecturally blend with the project.
Consideration should be given to shape, colors, materials
and style.
2. For sign program to be complete, adequate information
should be available for layperson to determine by looking
at sign program, exact sign allowed. Presently that
level of detail is not available.
3. Exact color and in some cases, material samples are
needed.
4. Miscellaneous signs that do not identify business name
are architecturally disrupting and unattractive.
5. Since major tenants utilize a larger amount of frontage,
it is reasonable for their signs to be different than
those of the smaller retail tenants.
6. The rectangular can signs for the tenants is not
imaginative or particularly compatible with the
"Southwest" style of the center.
7. National or regional tenants in minor tenant shops should
comply with sign program.
8. Minor tenant signs should be limited to one background
color and 2 or 3 letter colors.
9. Close relationship between hanging pedestrian signs and
building architecture should dictate use of compatible
material other than plexiglas.
CONCLUSION:
Proposed sign program is not complete. There is enough
information to recommend preliminary approval. Such an
approval would necessitate that any missing criteria be
submitted prior to the first permit being issued. An option
would be to require revisions prior to making a recommendation
to the Planning Commission.
RECOMMENDATION:
Review submitted sign program and based on Staff comments,
determine acceptability.
ATTACHMENTS:
1. Proposed sign program
DRB10/3.01/CS -4-
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CITY OF LA QUINTA
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CITY OF LA VUINTA
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CASE NO.'!E �2-01+